Interactive augmented reality system

Abstract

Example embodiments described herein relate to an augmented reality system for generating and causing display of interactive augmented reality content at a client device.

Description

[0001] This application is a divisional application of the Chinese patent application “Interactive Augmented Reality System” with application number 202080011747.0 (filing date January 30, 2020).

[0002] Priority claim

[0003] This application is a continuation of and claims priority to U.S. application Serial No. 16 / 566,379, filed on September 10, 2019, which claims priority benefit of U.S. Provisional Application No. 62 / 799,667, filed on January 31, 2019, each of which is incorporated herein by reference in its entirety. Technical Field

[0004] Embodiments of the present disclosure relate generally to mobile computing technology and, more particularly, but not by way of limitation, to a system for generating and displaying interactive augmented reality content at a client device. Background Art

[0005] Augmented reality (AR) is a real-time direct or indirect view of a physical, real-world environment, elements of which are enhanced by computer-generated sensory input. BRIEF DESCRIPTION OF THE DRAWINGS

[0006] To easily identify the discussion of any particular element or act, the most significant digit(s) in a reference number refers to the drawing number in which the element is first introduced.

[0007] Figure 1 is a block diagram illustrating an example messaging system for exchanging data (eg, messages and associated content) over a network, wherein the messaging system includes a contextual filter system, in accordance with some embodiments.

[0008] Figure 2 is a block diagram illustrating further details regarding a messaging system according to an example embodiment.

[0009] Figure 3 is a block diagram illustrating various modules of a contextual filter system according to certain example embodiments.

[0010] Figure 4 is a flow chart describing a method of enabling display of interactive AR content at a client device, according to certain example embodiments.

[0011] Figure 5 is a flow chart describing a method of enabling display of interactive AR content at a client device, according to certain example embodiments.

[0012] Figure 6is a flow chart describing a method of enabling display of interactive AR content at a client device, according to certain example embodiments.

[0013] Figure 7 is a flowchart depicting an interface for interactive AR content according to certain example embodiments.

[0014] Figure 8 is a flowchart depicting an interface for interactive AR content according to certain example embodiments.

[0015] Figure 9 is an interface diagram depicting interactive AR content according to some example embodiments.

[0016] Figure 10 is a block diagram illustrating a representative software architecture that may be used in conjunction with the various hardware architectures described herein and that may be used to implement the various embodiments.

[0017] Figure 11 is a block diagram illustrating components of a machine capable of reading instructions from a machine-readable medium (eg, a machine-readable storage medium) and performing any one or more of the methodologies discussed herein, according to some example embodiments. DETAILED DESCRIPTION

[0018] As described above, an AR system provides a user with a graphical user interface (GUI) that displays a real-time direct or indirect view of a physical real-world environment, wherein elements of the view are augmented by computer-generated sensory input. For example, an AR interface may present media content at locations within the display of the view of the real-world environment such that the media content appears to interact with elements in the real-world environment.

[0019] Example embodiments described herein relate to an AR system for generating interactive AR content and causing display of the interactive AR content at a client device. According to some embodiments, the AR system is configured to perform operations comprising: displaying a representation of an environment within a graphical user interface at the client device, wherein the representation of the environment includes a display of an object at a location in the environment; identifying the object in response to causing display of the representation of the environment including the display of the object; accessing a texture map and a mesh model associated with the object; generating interactive content based on the texture map and the mesh model associated with the object; causing display of the interactive content in the representation of the environment based on the location of the display of the object in the representation of the environment; receiving interaction input from the client device; and presenting a visualization of the interaction input within the representation of the environment, the visualization of the interaction being based at least on the interactive content.

[0020] The interactive AR content may enable a user to interactively extend and bend one or more buildings or other real-world objects in real time through an AR representation of the environment displayed at a client device. According to some embodiments, the interactive AR system maintains a repository of mesh models mapped to or otherwise linked to real-world objects, for example, based on the location of the objects (e.g., geolocation data) or based on visual characteristics of the objects.

[0021] In some embodiments, the mesh model may include a "cap mesh," a "base mesh," and repeatable segments located between the cap mesh and the base mesh. To generate and enable display of AR content, the interactive AR system renders the base mesh at the location of a real-world object in the representation of the environment, then tiles the repeatable segments along a spine extending with variable length and curvature (based on user input) that may not be straight, and then renders the cap mesh at the end of the spine aligned with the end spine direction.

[0022] In some embodiments, the selection of segments of the original mesh model to be cut and tiled can be based on manual user input, or in some embodiments, can be based on one or more automatic segment selection methods. For example, in some embodiments, the interactive AR system generates a semantic texture map with categories based on the attributes of the object. The interactive AR system can then use the semantic texture map to find other similar attributes of the object based on the categories of the texture map that are continuous in the horizontal plane and, in some embodiments, in the vertical plane in the object space. The best such line is selected and segmented from the display of the object.

[0023] After a segment of the original mesh model is selected, the segment may be tiled along the extended spine based on the curvature and length of the extended spine. In some embodiments, where the cap mesh and the base mesh are geometrically and visually similar, the interactive AR system simply stacks the repeatable segments directly on top of each other to fill the space between the cap mesh and the base mesh along the spine. In other embodiments, where the cap mesh and the base mesh are not geometrically or visually similar, the repeatable segments may be tiled along the spine so that every other repeatable segment is vertically (or in some embodiments horizontally) mirrored so that the top of the segment is always connected to the original top (flipped) of the next segment and the bottom is always connected to the original bottom of the previous segment.

[0024] In some embodiments, the representation of the spine may include a polyline consisting of N points and N-1 line segments connecting these points together. The interactive AR system may compute an orthogonal frame (tangent, normal, and bitangent) for each point on the polyline that changes smoothly from the start point of the polyline to the end point of the polyline. In such embodiments, the first point of the spine may be exactly at the end of the base mesh, and the coordinate system is set to identity so that the first tile segment is perfectly attached to the base mesh, and the last point of the spine is the beginning of the cap mesh.

[0025] Thus, when the final segment length becomes too long to maintain uniform sampling, the user can interactively extend the spine by moving the endpoint further away from the penultimate point and adding a new point at that end. The user can also interactively retract the spine by moving the endpoint closer to the penultimate point and removing points from that end as they merge with the penultimate point. In some embodiments, the interactive AR system may limit the curvature of the extension or retraction based on properties of the presentation of the environment, including the relative position of objects within the presentation of the environment, the user's perspective of objects within the presentation of the environment, and the display area of the GUI in which the presentation of the environment is presented. The user can also interactively bend the entire spine by dragging any point on the spine. In such embodiments, the interactive AR system may run an implicit constraint-based physics simulation on the spine to animate it in response to interactive input received from the client device, and maintain uniform sampling of the spine and remove areas with excessive curvature.

[0026] In some embodiments, the interactive AR system can also programmatically extend or bend the spine without any direct user interaction to automatically animate the extended object. To render the extended object, the interactive AR system calculates a cubic spline that smoothly interpolates points on the polyline and then calculates how many repeatable segments are needed to completely cover the spine between the base mesh and the cap mesh.

[0027] In some example embodiments, the recognition of an object may be based on one or more recognition factors including location information, visual information, and user input. In some embodiments, the AR system may obtain location data from a client device and identify one or more objects proximate to the client device based on the location data. For example, the AR system may access a data repository including locations of multiple objects, where a given object may be referenced or identified based on its corresponding location in the data repository (e.g., geolocation coordinates). In further embodiments, recognition may be based on visual information, such as image recognition, or based on a code image associated with the object, such as a quick response code (QR code) or a barcode.

[0028] In response to identifying one or more objects depicted in the representation of the environment, the AR system accesses texture maps and mesh models associated with the one or more objects. In some embodiments, accessing the texture maps and mesh models associated with the one or more objects may include accessing context data associated with the client device, and accessing the texture maps and mesh models associated with the one or more objects and the context data. For example, the context data may include user profile data, location data, and time data.

[0029] As an illustrative example, the AR system may retrieve different mesh models and texture maps associated with the one or more objects depending on the context of the client device. Accordingly, different mesh models and texture maps may be selected based on time information (e.g., day or night, time of day, time of year), user profile data (e.g., user preferences and user demographics), and the number of client devices in proximity to the client device.

[0030] In some embodiments, the AR system may perform operations including receiving interaction input from a client device and presenting a visualization of the interaction input within a representation of an environment at the client device. For example, the interaction input may include input that transforms or changes the display of an object within the spatial representation by stretching or deforming the shape and size of the object.

[0031] In a further embodiment, the interaction input may include a trajectory to be applied to a projectile element to be presented within the representation of the space. For example, a user of the client device may provide tactile input indicating a starting point, direction, and size to be applied to the projectile. In response to receiving the input, the AR system displays the projectile element within the representation of the space based on the trajectory, such that the projectile element may begin at the starting point defined by the input and travel through the representation of the environment to an end point, wherein the end point is based on the trajectory.

[0032] In some embodiments, in response to determining that the endpoint of the parabolic element coincides with a portion of the interactive content, the AR system may cause a notification to be displayed at one or more client devices.

[0033] As an illustrative example from a user's perspective, the interactive content may include an animated depiction of an object, the object including a target element, and the interactive input may enable the user to launch a projectile element at the animated depiction of the object, wherein the projectile element may include one or more graphical characteristics based on contextual data (e.g., user profile data, time data, location data). In response to determining that the projectile element launched by the user hits the target element of the animated depiction of the object, the AR system may present a notification, such as a display of a score or an alert.

[0034] Figure 11 is a block diagram illustrating an example messaging system 100 for exchanging data (e.g., messages and associated content) over a network. Messaging system 100 includes one or more client devices 102 that host multiple applications, including messaging client applications 104. Each messaging client application 104 is communicatively coupled to other instances of messaging client applications 104 and messaging server systems 108 via a network 106 (e.g., the Internet).

[0035] Thus, each messaging client application 104 is able to communicate and exchange data with another messaging client application 104 and the messaging server system 108 via the network 106. The data exchanged between the messaging client applications 104 and between the messaging client applications 104 and the messaging server system 108 includes functionality (e.g., commands to call functions) and payload data (e.g., text, audio, video, or other multimedia data).

[0036] The messaging server system 108 provides server-side functionality to specific messaging client applications 104 via the network 106. Although certain functionality of the messaging system 100 is described herein as being performed by either the messaging client application 104 or the messaging server system 108, it should be understood that the location of certain functionality within the messaging client application 104 or the messaging server system 108 is a design choice. For example, it may be technically preferable to first deploy certain technologies and functionality within the messaging server system 108 and then migrate the technologies and functionality to the messaging client application 104 where the client device 102 has sufficient processing power.

[0037] The messaging server system 108 supports various services and operations provided to the messaging client applications 104. Such operations include sending data to the messaging client applications 104, receiving data from the messaging client applications 104, and processing data generated by the messaging client applications 104. In some embodiments, the data includes, by way of example, message content, client device information, geographic location information, media annotations and overlays, message content persistence conditions, social network information, and live event information. In other embodiments, other data is used. The data exchange in the messaging system 100 is invoked and controlled by functions available via the GUI of the messaging client applications 104.

[0038] Turning now specifically to messaging server system 108, an application programming interface (API) server 110 is coupled to and provides a programming interface to an application server 112. Application server 112 is communicatively coupled to a database server 118, which facilitates access to a database 120 in which data associated with messages processed by application server 112 is stored.

[0039] Specifically, the API server 110 is addressed, which receives and sends message data (e.g., commands and message payloads) between the client device 102 and the application server 112. Specifically, the API server 110 provides a set of interfaces (e.g., routines and protocols) that can be called or queried by the messaging client application 104 in order to invoke functionality of the application server 112. The API server 110 exposes various functionality supported by the application server 112, including: account registration, login functionality, sending messages from a particular messaging client application 104 to another messaging client application 104 via the application server 112, sending media files (e.g., images or videos) from a messaging client application 104 to a messaging server application 114 for possible access by another messaging client application 104, setting up collections of media data (e.g., stories), retrieving a friend list of a user of the client device 102, retrieving such collections, retrieving messages and content, adding and removing friends from a social graph, the position of friends within the social graph, and open application events (e.g., related to the messaging client application 104).

[0040] The application server 112 hosts a number of applications and subsystems, including a messaging server application 114, an image processing system 116, a social networking system 122, and an augmented reality system 124. The augmented reality system 124 is configured to generate interactive AR content and cause the interactive AR content to be displayed at the client device 102. More details of the augmented reality system 124 can be found below. Figure 3 Found in.

[0041] The messaging server application 114 implements a number of message processing techniques and functions, particularly relating to the aggregation and other processing of content (e.g., text and multimedia content) included in messages received from multiple instances of the messaging client application 104. As will be described in further detail, text and media content from multiple sources can be aggregated into collections of content (e.g., referred to as stories or galleries). The messaging server application 114 then makes these collections available to the messaging client application 104. Given the hardware requirements of such processing, the messaging server application 114 may also perform other processor- and memory-intensive processing of the data on the server side.

[0042] The application server 112 also includes an image processing system 116 that is dedicated to performing various image processing operations, typically with respect to images or videos received within the payload of messages at the messaging server application 114 .

[0043] The social networking system 122 supports various social networking functional services and makes these functionalities and services available to the messaging server application 114. To do so, the social networking system 122 maintains and accesses an entity graph 304 within the database 120. Examples of functionalities and services supported by the social networking system 122 include identifying other users of the messaging system 100 with whom a particular user has relationships or is "following," as well as identifying other entities and interests of a particular user.

[0044] The application server 112 is communicatively coupled to a database server 118 , which facilitates access to a database 120 where data associated with messages processed by the messaging server application 114 is stored.

[0045] Figure 2 1 is a block diagram illustrating further details regarding messaging system 100 according to an example embodiment. Specifically, messaging system 100 is shown as including messaging client application 104 and application server 112, which in turn embody a number of specific subsystems, namely, transient timer system 202, collection management system 204, and annotation system 206.

[0046] The transient timer system 202 is responsible for enforcing temporary access to content permitted by the messaging client application 104 and the messaging server application 114. To this end, the transient timer system 202 incorporates a plurality of timers that, based on duration and display parameters associated with a message, a collection of messages (e.g., a SNAPCHAT story), or a graphical element, selectively displays and enables access to messages and associated content via the messaging client application 104. More details regarding the operation of the transient timer system 202 are provided below.

[0047] The collection management system 204 is responsible for managing collections of media (e.g., collections of text, image video, and audio data). In some examples, collections of content (e.g., messages including images, videos, text, and audio) can be organized into "event galleries" or "event stories." Such collections can be available for a specified period of time (e.g., the duration of the event to which the content is related). For example, content related to a concert can be available as a "story" for the duration of the concert. The collection management system 204 can also be responsible for publishing an icon that provides notification to the user interface of the messaging client application 104 of the existence of a particular collection.

[0048] The collection management system 204 also includes a curation interface 208 that allows collection managers to manage and curate specific content collections. For example, the curation interface 208 enables event organizers to curate a collection of content related to a specific event (e.g., removing inappropriate content or redundant messages). In addition, the collection management system 204 uses machine vision (or image recognition technology) and content rules to automatically curate content collections. In some embodiments, users can be compensated for including user-generated content in a collection. In this case, the curation interface 208 operates to automatically pay such users for the use of their content.

[0049] The annotation system 206 provides various functions that enable users to annotate or otherwise modify or edit media content associated with a message. For example, the annotation system 206 provides functions related to generating and publishing media overlays for messages processed by the messaging system 100. The annotation system 206 can operatively provide media overlays (e.g., SNAPCHAT filters) to the messaging client application 104 based on the geographic location of the client device 102. In another example, the annotation system 206 can operatively provide media overlays to the messaging client application 104 based on other information (e.g., social network information of the user of the client device 102). Media overlays can include audio and visual content and visual effects. Examples of audio and visual content include pictures, text, logos, animations, and sound effects, as well as animated facial models, such as those generated by the augmented reality system 124. Examples of visual effects include color overlays. Audio and visual content or visual effects can be applied to media content items (e.g., photos) at the client device 102. For example, a media overlay includes text that can be superimposed on a photo generated by the client device 102. In another example, a media overlay includes a location overlay (e.g., Venice Beach), the name of a live event, or a name overlay of a business (e.g., Beach Cafe). In another example, the annotation system 206 uses the geographic location of the client device 102 to identify a media overlay that includes the name of a business at the geographic location of the client device 102. The media overlay may include other tags associated with the business. The media overlay may be stored in the database 120 and may be accessed by the database server 118.

[0050] In one example embodiment, the annotation system 206 provides a user-based publishing platform that enables users to select a geographic location on a map and upload content associated with the selected geographic location. Users can also specify under what circumstances specific media overlays should be provided to other users. The annotation system 206 generates a media overlay that includes the uploaded content and associates the uploaded content with the selected geographic location.

[0051] In another example embodiment, the annotation system 206 provides a merchant-based publishing platform that enables merchants to select specific media overlays associated with geographic locations via a bidding process. For example, the annotation system 206 associates the media overlay of the merchant with the highest bid with the corresponding geographic location within a predetermined amount of time.

[0052] Figure 3 is shown according to some example embodiments and as in Figure 7 、 8 , 9 and 10, which configure the augmented reality system 124 to perform operations to generate and cause display of interactive AR content at the client device 102.

[0053] The augmented reality system 124 is shown as including a rendering module 302, a media module 304, an augmented reality (AR) module 306, and a recognition module 308, all of which are configured to communicate with each other (e.g., via a bus, shared memory, or switch). Any one or more of these modules may be implemented using one or more processors 310 (e.g., by configuring such one or more processors to perform the functions described for that module) and may therefore include one or more of the processors 310.

[0054] Any one or more modules described may be implemented using hardware alone (e.g., one or more processors 310 of a machine) or a combination of hardware and software. For example, any module described in the augmented reality system 124 may physically include an arrangement of one or more processors 310 (e.g., a subset of or among one or more processors of a machine) configured to perform the operations described herein for that module. As another example, any module of the augmented reality system 124 may include software, hardware, or both that configures an arrangement of one or more processors 310 (e.g., among one or more processors of a machine) to perform the operations described herein for that module. Thus, different modules of the augmented reality system 124 may include and configure different arrangements of such processors 310 or a single arrangement of such processors 310 at different points in time. In addition, any two or more modules of the augmented reality system 124 may be combined into a single module, and the functionality described herein for a single module may be subdivided between multiple modules. Furthermore, according to various example embodiments, modules described herein as being implemented within a single machine, database, or device may be distributed across multiple machines, databases, or devices.

[0055] Figure 4 is a flow chart illustrating a method 400 for causing interactive AR content to be displayed at a client device 102 according to certain example embodiments. The operations of the method 400 may be as described above with respect to Figure 3 The module described is executed. Figure 4 As shown, method 400 includes one or more operations 402 , 404 , 406 , 408 , 410 , 412 , and 414 .

[0056] At operation 402, the rendering module 302 generates and causes display of a rendering of the environment within a GUI at the client device 102, wherein the rendering of the environment includes a display of one or more objects at locations within the environment. For example, the rendering module 302 may access a camera associated with the client device 102 to generate the rendering of the environment by streaming image and video data from the camera of the client device 102.

[0057] According to some embodiments, the presentation of the environment includes a presentation of a real-world environment.

[0058] At operation 404, in response to causing the representation of the environment to be displayed within the GUI at the client device 102, the recognition module 308 identifies one or more objects within the representation of the environment, and the locations of the one or more objects within the representation of the environment. For example, the recognition module 308 may perform one or more object recognition techniques, including but not limited to machine learning-based methods and deep learning-based methods.

[0059] For example, in a machine learning approach, the recognition module 308 may use one or more methods (e.g., the Viola-Jones object detection framework based on Haar features, scale-invariant feature transform (SIFT), and histogram of oriented gradients (HOG) features) to define features and then use techniques such as support vector machines (SVM) to recognize one or more objects.

[0060] In a further embodiment, the recognition module 308 may apply deep learning techniques to perform end-to-end object detection without specifically defining features through a convolutional neural network (CNN).

[0061] In some example embodiments, the recognition module 308 may recognize one or more objects based on one or more recognition factors including location information, visual information, and user input. For example, the recognition module 308 may obtain location data from the client device 102 and identify one or more objects proximate to the client device 102 based on the location data of the client device 102. For example, the AR system may access a data repository including a plurality of object locations, wherein a given object may be referenced or recognized based on its corresponding location (e.g., geolocation coordinates) in the data repository. In further embodiments, recognition may be based on visual information, such as image recognition, or based on a code image associated with the object, such as a quick response code (QR code) or a barcode.

[0062] At operation 406 , in response to the identification module 308 identifying one or more objects within the representation of the environment presented within the GUI of the client device 102 , the AR module 306 accesses texture maps and mesh models associated with the one or more objects at locations within the representation of the environment.

[0063] According to certain example embodiments, the texture map may include a semantic texture map, wherein the AR module 306 may access the semantic texture map based on a set of semantic features of one or more objects in the representation of the environment. The semantic features may include, for example: contextual features corresponding to physical objects, locations, or surfaces; similar features that reference some other known classification or category; visual features that define visual or graphical properties of the surface or object; and material parameters that define properties of the surface or object, which may include "roughness value", "metallic value", "specular reflectance value", and "base color value".

[0064] In some embodiments, the mesh model accessed by the AR module 306 may include a “hat mesh,” a “base mesh,” and repeatable segments between the hat mesh and the base mesh.

[0065] In some embodiments, the AR module 306 may access texture maps and mesh models associated with one or more objects based on context data associated with the client device 102. For example, the context data may include user profile data, location data, and time data. As an illustrative example, the AR module 305 may obtain different mesh models and texture maps associated with one or more objects based on the context of the client device. Thus, different mesh models and texture maps may be selected based on time information (e.g., day or night, time of day, time of year), user profile data (such as user preferences and user demographic information), the number of client devices proximate to the client device 102, and user profile data associated with the client devices proximate to the client device 102.

[0066] In some embodiments, texture maps and mesh models may be associated with one or more objects depicted in a representation of an environment based on geographic location information associated with the one or more objects. For example, according to certain example embodiments, the AR module 306 may access a database 120, where the database 120 includes a list of one or more objects in a particular location. Thus, based on the location data obtained from the client device 102, the AR module 306 may access a list of appropriate objects at the location, where each object in the list of objects is associated with a texture map and a mesh model.

[0067] At operation 408, the media module 304 generates interactive content to be presented within the presentation of the environment at the client device 102 based on the texture map and mesh model associated with the one or more objects identified in the presentation of the environment. At operation 410, the presentation module 302 causes display of the interactive content at a location within the presentation of the environment based on the location of the one or more objects depicted in the presentation of the environment and the location of the client device 102 relative to the one or more objects depicted within the presentation of the environment.

[0068] At operation 412, the AR module 306 receives interaction input from the client device 102. For example, the interaction input may include an input that selects a portion of the interactive content. According to certain example embodiments, the interaction input may extend or bend the interactive content in real time. In response to the AR module 306 receiving the interaction input from the client device 102, at operation 414, the AR module 306 presents a visualization of the interaction input within the representation of the environment based on the interaction input and the interactive content.

[0069] As an illustrative example, interactive content may include display of a media overlay, wherein the appearance of the media overlay is based on properties of an object from among one or more objects depicted in the representation of the environment; for example, the media overlay may appear as a lamppost. A user of client device 102 may provide interaction input that selects the top of the lamppost and moves it from a starting position to an ending position. In response, AR module 306 presents a visualization based on the interaction input by causing the lamppost to move (i.e., bend or stretch).

[0070] Figure 5 is a flowchart depicting a method 500 for causing interactive AR content to be displayed at a client device 102 according to certain example embodiments. The operations of the method 500 may be as described above with respect to Figure 3 The module described is executed. Figure 5 As shown, method 400 includes one or more operations 502 , 504 , 506 , and 508 .

[0071] According to some example embodiments, interaction input received from client device 102 may cause a graphical projectile to be displayed at a location within the rendering of the environment. For example, the interaction input may select a location within the rendering of the environment and include a directional input including input attributes (i.e., direction, velocity value, force value).

[0072] At operation 504 , the AR module 306 calculates an end point of the projectile within the representation of the environment based on the trajectory of the projectile, where the trajectory may be based on input attributes of the interaction input.

[0073] At operation 506 , the AR module 306 determines that the endpoint of the projectile coincides with a portion of the interactive content presented within the presentation of the environment.

[0074] At operation 508, in response to determining that the endpoint of the projectile coincides with a portion of the interactive content presented within the presentation of the environment, the presentation module 302 causes a notification to be displayed at one or more client devices, including the client device 102. In some embodiments, the identification module 308 may identify the one or more client devices based on attributes of the interactive content, based on user profile data associated with the user of the client device 102, or based on location data from the one or more client devices. For example, the identification module 308 may identify one or more client devices located within a particular geofence associated with the interactive content.

[0075] Figure 6 is a flowchart depicting a method 600 for causing interactive AR content to be displayed at a client device 102 according to certain example embodiments. The operations of the method 600 may be as described above with respect to Figure 3 The module described is executed. Figure 6 As shown, method 400 includes one or more operations 602, 604, and 606. According to some example embodiments, method 600 may be performed as Figure 4 The operations 408 and 414 of the method 400 are performed as subroutines.

[0076] At operation 602 , the AR module 306 causes display of a base mesh within the representation of the environment based on at least a position of an object within the representation of the environment.

[0077] At operation 604, the AR module 306 causes display of a hat grid within the representation of the environment based on the interaction input received from the client device 102. For example, the interaction input may identify a point within the representation of the environment.

[0078] At operation 606, the AR module 306 applies a texture map to the repeatable segment between the base mesh and the cap mesh, such as Figure 7 The interface flow diagram 700 is depicted.

[0079] Figure 7 FIG. 7 is an interface flow diagram 700 depicting interactive AR content 715 as described in methods 400 and 600 according to certain example embodiments. Figure 7 As seen in FIG, interactive AR content 715 may include media overlays based on objects (buildings) presented within the presentation of the environment.

[0080] Thus, as seen in interface 705 , a user of client device 102 may provide interaction input 720 , wherein interaction input 720 selects a portion or point on interactive AR content 715 . As seen in interface 710 , interaction input 720 may stretch interactive AR content 715 based on one or more attributes of input 720 .

[0081] Figure 8 is an interface flow diagram 800 depicting interactive AR content as described in methods 400 and 600 , according to certain example embodiments.

[0082] As seen in interface 805, interactive AR content 820 may include a media overlay generated based on one or more attributes of an object depicted in the representation of the environment (i.e., a building), wherein the media overlay may also include a plurality of graphical elements 825. For example, as seen in interface flow diagram 800, the plurality of graphical elements 825 may include graphical features for anthropomorphizing objects identified within the representation of the environment. According to certain example embodiments, the plurality of graphical elements 825 may be generated by the media module 304 based on contextual data including user profile data associated with the client device 102.

[0083] As seen in interfaces 810 and 815 , the display of interactive AR content 820 within the representation of the environment may move (i.e., stretch, grow, flex, bend) based on input received from the client device 102 and based on interactions between objects depicted within the representation of the environment at the client device 102 .

[0084] As an illustrative example of the user's perspective of the client device 102, in response to detecting the client device 102 at a predefined position relative to an object or at a threshold distance from an object, the AR system 124 can cause the interactive AR content 820 to perform corresponding animations. For example, if the user approaches an object (i.e., a building) corresponding to the interactive AR content 820, the AR system 124 can cause the interactive AR content 820 to extend and bend based on the position of the client device 102.

[0085] Figure 9 According to certain example embodiments and as Figure 5 Interface diagram 900 depicting interactive AR content 905 discussed in method 500 depicted in FIG.

[0086] Software Architecture

[0087] Figure 10 is a block diagram illustrating an example software architecture 1006 that can be used in conjunction with the various hardware architectures described herein. Figure 10 is only a non-limiting example of a software architecture, and it will be understood that many other architectures may be implemented to facilitate the functionality described herein. The software architecture 1006 may be implemented in a manner such as Figure 11 1100, which includes, among other things, a processor 1104, memory 1214, and I / O components 1218. A representative hardware layer 1052 is shown and may represent, for example, Figure 11100. A representative hardware layer 1052 includes a processing unit 1054 having associated executable instructions 1004. Executable instructions 1004 represent executable instructions of a software architecture 1006, including implementations of the methods, components, and the like described herein. Hardware layer 1052 also includes a memory and / or storage module 1056 also having executable instructions 1004. Hardware layer 1052 may also include other hardware 1058.

[0088] exist Figure 10 In the example architecture of , software architecture 1006 can be conceptualized as a stack of layers, where each layer provides specific functionality. For example, software architecture 1006 may include layers such as operating system 1002, library 1020, application 1016, and presentation layer 1014. In operation, applications 1016 or other components within these layers can call application program interfaces (APIs) API calls 1008 through the software stack and receive responses in response to API calls 1008. The layers shown are representative in nature, and not all software architectures have all layers. For example, some mobile or dedicated operating systems may not provide framework / middleware 1018, while other operating systems may provide such layers. Other software architectures may include additional or different layers.

[0089] The operating system 1002 can manage hardware resources and provide common services. The operating system 1002 may include, for example, a kernel 1022, services 1024, and drivers 1026. The kernel 1022 may act as an abstraction layer between the hardware and other software layers. For example, the kernel 1022 may be responsible for memory management, processor management (e.g., scheduling), component management, networking, security settings, etc. The services 1024 may provide other common services to other software layers. The drivers 1026 are responsible for controlling the underlying hardware or interfacing with the underlying hardware. For example, the drivers 1026 include display drivers, camera drivers, drives, flash drives, serial communication drivers (such as Universal Serial Bus (USB) drivers), drivers, audio drivers, power management drivers, etc., depending on the hardware configuration.

[0090] Libraries 1020 can provide common infrastructure that can be used by applications 1016 and / or other components and / or layers. Libraries 1020 generally provide functionality that allows other software components to perform tasks more easily than by directly interfacing with underlying operating system 1002 functionality (e.g., kernel 1022, services 1024, and / or drivers 1026). Libraries 1020 may include system libraries 1044 (e.g., the C standard library), which may provide functionality such as memory allocation functions, string manipulation functions, mathematical functions, and the like. Furthermore, libraries 1020 may include API libraries 1046, such as media libraries (e.g., libraries for supporting the rendering and manipulation of various media formats (e.g., MPEG4, H.264, MP3, AAC, AMR, JPG, PNG)), graphics libraries (e.g., the OpenGL framework for rendering 2D and 3D graphical content on a display), database libraries (e.g., SQLite, which may provide various relational database functions), networking libraries (e.g., WebKit, which may provide web browsing functionality), and the like. The library 1020 may also include a variety of other libraries 1048 to provide a variety of other APIs to the applications 1016 and other software components / modules.

[0091] The framework / middleware 1018 (sometimes also referred to as middleware) provides a high-level, general-purpose infrastructure that can be used by applications 1016 and / or other software components / modules. For example, the framework / middleware 1018 can provide various graphical user interface (GUI) functions, advanced resource management, advanced location services, etc. The framework / middleware 1018 can provide a wide range of other APIs that can be used by applications 1016 and / or other software components / modules, some of which may be specific to a particular operating system 1002 or platform.

[0092] Applications 1016 include built-in applications 1038 and / or third-party applications 1040. Examples of representative built-in applications 1038 may include, but are not limited to, contact applications, browser applications, book reader applications, location applications, media applications, messaging applications, and / or game applications. Third-party applications 1040 may include applications that are created by entities other than the vendor of a particular platform using Android TM or iOS TM Applications developed with a software development kit (SDK) can be developed on mobile operating systems such as iOS TM 、Android TM 、 Third-party applications 1040 may invoke API calls 1008 provided by a mobile operating system (such as operating system 1002) to facilitate the functionality described herein.

[0093] Applications 1016 can utilize built-in operating system functionality (e.g., kernel 1022, services 1024, and / or drivers 1026), libraries 1020, and framework / middleware 1018 to create a user interface to interact with a user of the system. Alternatively or additionally, in some systems, interaction with the user can occur through a presentation layer, such as presentation layer 1014. In these systems, the application / component "logic" can be separated from the aspects of the application / component that interact with the user.

[0094] Figure 11 1 is a block diagram illustrating components of a machine 1100 capable of reading instructions from a machine-readable medium (e.g., a machine-readable storage medium) and performing any one or more of the methodologies discussed herein, according to some example embodiments. Figure 11 A diagrammatic representation of a machine 1100 in the example form of a computer system is shown within which instructions 1110 (e.g., software, programs, applications, applet, application program, or other executable code) may be executed to cause the machine 1100 to perform any one or more of the methodologies discussed herein. In this manner, the instructions 1110 may be used to implement the modules or components described herein. The instructions 1110 transform a general-purpose, unprogrammed machine 1100 into a specific machine 1100 that is programmed to perform the functions described and illustrated in the manner described. In alternative embodiments, the machine 1100 operates as a standalone device or may be coupled (e.g., networked) to other machines. In a networked deployment, the machine 1100 may operate as a server or a client machine in server-client network environment, or as a peer machine in a peer-to-peer (or distributed) network environment. The machine 1100 may include, but is not limited to, a server computer, a client computer, a personal computer (PC), a tablet computer, a laptop computer, a netbook, a set-top box (STB), a personal digital assistant (PDA), an entertainment media system, a cellular phone, a smart phone, a mobile device, a wearable device (e.g., a smart watch), a smart home device (e.g., a smart appliance), other smart devices, a network appliance, a network router, a network switch, a network bridge, or any machine capable of sequentially or otherwise executing instructions 1110 that specify actions to be taken by the machine 1100. Furthermore, while only a single machine 1100 is shown, the term "machine" should also be construed to include a collection of machines that individually or collectively execute instructions 1110 to perform any one or more of the methodologies discussed herein.

[0095] The machine 1100 may include a processor 1104, memory / storage 1106, and I / O components 1118, which may be configured to communicate with each other, for example, via a bus 1102. The memory / storage 1106 may include a memory 1114 (such as a main memory or other memory storage device) and a storage unit 1116, both of which may be accessed by the processor 1104, such as via the bus 1102. The storage unit 1116 and the memory 1114 store instructions 1110 that embody any one or more of the methodologies or functions described herein. During execution by the machine 1100, the instructions 1110 may also reside, in whole or in part, within the memory 1114, within the storage unit 1116, within at least one of the processors 1104 (e.g., within a cache memory of the processor), or any combination thereof. Thus, the memory 1114, the storage unit 1116, and the memory of the processor 1104 are examples of machine-readable media.

[0096] The I / O components 1118 may include a variety of components to receive input, provide output, generate output, send information, exchange information, collect measurements, etc. The specific I / O components 1118 included in a particular machine 1100 will depend on the type of machine. For example, a portable machine such as a mobile phone will likely include a touch input device or other such input mechanism, while a headless server machine will likely not include such a touch input device. It should be understood that the I / O components 1118 may be included in Figure 11 The I / O components 1118 are grouped according to their functionality for the purpose of simplifying the following discussion only and are by no means limiting. In various exemplary embodiments, the I / O components 1118 may include an output component 1126 and an input component 1128. The output component 1126 may include a visual component (e.g., a display such as a plasma display panel (PDP), a light-emitting diode (LED) display, a liquid crystal display (LCD), a projector, or a cathode ray tube (CRT)), an acoustic component (e.g., a speaker), a tactile component (e.g., a vibration motor, a resistive mechanism), other signal generators, and the like. The input component 1128 may include an alphanumeric input component (e.g., a keyboard, a touch screen configured to receive alphanumeric input, an optical keyboard, or other alphanumeric input component), a point-based input component (e.g., a mouse, touchpad, trackball, joystick, motion sensor, or other pointing instrument), a tactile input component (e.g., a physical button, a touch screen that provides touch location and / or force or touch gestures, or other tactile input component), an audio input component (e.g., a microphone), and the like.

[0097] In further example embodiments, the I / O component 1118 may include, among other components, a biometric component 1130, a motion component 1134, an environmental component 1136, or a position component 1138. For example, the biometric component 1130 may include a component for detecting expressions (e.g., hand expressions, facial expressions, vocal expressions, body postures, or eye tracking), measuring biosignals (e.g., blood pressure, heart rate, body temperature, sweat, or brain waves), identifying a person (e.g., voice recognition, retinal recognition, facial recognition, fingerprint recognition, or electroencephalogram-based recognition), etc. The motion component 1134 may include an acceleration sensor component (e.g., an accelerometer), a gravity sensor component, a rotation sensor component (e.g., a gyroscope), etc. The environmental component 1136 may include, for example, an illumination sensor component (e.g., a photometer), a temperature sensor component (e.g., one or more thermometers that detect ambient temperature), a humidity sensor component, a pressure sensor component (e.g., a barometer), an acoustic sensor component (e.g., one or more microphones that detect background noise), a proximity sensor component (e.g., an infrared sensor that detects nearby objects), a gas sensor (e.g., a gas detection sensor that detects concentrations of hazardous gases for safety purposes or measures pollutants in the atmosphere), or other components that can provide indications, measurements, or signals corresponding to the surrounding physical environment. The position component 938 may include a position sensor component (e.g., a global positioning system (GPS) receiver component), an altitude sensor component (e.g., an altimeter or barometer that detects the altitude from which the air pressure can be obtained), an orientation sensor component (e.g., a magnetometer), etc.

[0098] A variety of technologies can be used to implement communications. The I / O components 1118 may include a communications component 1140 operable to couple the machine 1100 to the network 1132 or the device 1120 via coupling 1122 and coupling 1124, respectively. For example, the communications component 1140 may include a network interface component or other suitable device for interfacing with the network 1132. In further examples, the communications component 1140 may include a wired communications component, a wireless communications component, a cellular communications component, a near field communications (NFC) component, a Components (e.g. Low energy consumption), Device 1120 may be another machine or any of a variety of peripheral devices, such as peripheral devices coupled via a universal serial bus (USB).

[0099] In addition, the communication component 1140 can detect an identifier or include a component operable to detect an identifier. For example, the communication component 1140 can include a radio frequency identification (RFID) tag reader component, an NFC smart tag detection component, an optical reader component (e.g., an optical sensor for detecting one-dimensional barcodes such as universal product codes (UPC) barcodes, multi-dimensional barcodes (e.g., Quick Response (QR) codes, Aztec codes, Data Matrix, Digital Graphics, Maximal codes, PDF417, Supercodes, UCC RSS-2D barcodes), and other optical codes), or an acoustic detection component (e.g., a microphone for identifying tagged audio signals). In addition, various information can be obtained via the communication component 1140, such as location via Internet Protocol (IP) geolocation, location information ... Signal triangulation to obtain location, obtaining location via detection of NFC beacon signals that can indicate a specific location, etc.

[0100] Glossary

[0101] As used herein, "carrier wave signal" refers to any intangible medium capable of storing, encoding, or carrying instructions for execution by a machine, and includes digital or analog communications signals or other intangible media to facilitate communication of such instructions. Instructions may be sent or received over a network using a transmission medium through a network interface device and using any of a number of well-known transmission protocols.

[0102] In this context, a "client device" is any machine that interfaces with a communications network to obtain resources from one or more server systems or other client devices. A client device can be, but is not limited to, a mobile phone, desktop computer, laptop computer, portable digital assistant (PDA), smartphone, tablet computer, ultrabook, netbook, notebook computer, multiprocessor system, microprocessor-based or programmable consumer electronics, game console, set-top box, or any other communications device that a user can use to access a network.

[0103] In this context, a "communication network" refers to one or more parts of a network, which may be an ad hoc network, an intranet, an extranet, a virtual private network (VPN), a local area network (LAN), a wireless local area network (WLAN), a wide area network (WAN), a wireless wide area network (WWAN), a metropolitan area network (MAN), the Internet, a part of the Internet, a part of the public switched telephone network (PSTN), a plain old telephone service (POTS) network, a cellular telephone network, a wireless network, The coupling may be a network, another type of network, or a combination of two or more such networks. For example, the network or a portion of the network may include a wireless or cellular network, and the coupling may be a code division multiple access (CDMA) connection, a global system for mobile communications (GSM) connection, or another type of cellular or wireless coupling. In this example, the coupling may implement any of a variety of types of data transmission technologies, such as single carrier radio transmission technology (1xRTT), evolution data optimized (EVDO) technology, general packet radio service (GPRS) technology, enhanced data rates for GSM evolution (EDGE) technology, the third generation partnership project (3GPP) including 3G, fourth generation wireless (4G) networks, universal mobile telecommunications system (UMTS), high speed packet access (HSPA), world wide interoperability for microwave access (WiMAX), long term evolution (LTE) standards, other standards defined by various standards development organizations, other long range protocols, or other data transmission technologies.

[0104] In this context, a "transient message" is a message that is accessible for a limited duration. Transient messages can be text, images, videos, and more. The access period for a transient message can be set by the sender of the message. Alternatively, the access period can be set by default or specified by the recipient. Regardless of the setting technique, the message is transient.

[0105] In this context, a "machine-readable medium" refers to a component, device, or other tangible medium capable of temporarily or permanently storing instructions and data, and may include, but is not limited to, random access memory (RAM), read-only memory (ROM), buffer memory, flash memory, optical media, magnetic media, cache, other types of storage devices (such as erasable programmable read-only memory (EPROM)), and / or any suitable combination thereof. The term "machine-readable medium" should be taken to include a single medium or multiple media (such as a centralized or distributed database, or associated caches and servers) that can store instructions. The term "machine-readable medium" should also be understood to include any medium or combination of multiple media that can store instructions (such as code) executed by a machine, such that the instructions, when executed by one or more processors of the machine, cause the machine to perform any one or more of the methods described herein. Thus, a "machine-readable medium" refers to a single storage device or device, as well as a "cloud-based" storage system or storage network comprising multiple storage devices or devices. The term "machine-readable medium" itself does not include signals.

[0106] In this context, a "component" refers to a device, physical entity, or logic with boundaries defined by function or subroutine calls, branch points, application program interfaces (APIs), or other technologies that provide partitioning or modularization of specific processing or control functions. Components can be combined through their interfaces with other components to perform machine processes. A component can be a packaged functional hardware unit designed to be used with other components and a portion of a program that generally performs a specific function of related functions. A component can constitute a software component (e.g., code embodied on a machine-readable medium) or a hardware component. A "hardware component" is a tangible unit that is capable of performing certain operations and can be configured or set in some physical manner. In various example embodiments, one or more computer systems (e.g., a stand-alone computer system, a client computer system, or a server computer system) or one or more hardware components of a computer system (e.g., a processor or a group of processors) can be configured by software (e.g., an application or application portion) as a hardware component that operates to perform certain operations described herein. A hardware component can also be implemented mechanically, electronically, or any suitable combination thereof. For example, a hardware component may include dedicated circuitry or logic that is permanently configured to perform certain operations. A hardware component may be a dedicated processor, such as a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC). A hardware component may also include programmable logic or circuitry that is temporarily configured by software to perform certain operations. For example, a hardware component may include software executed by a general-purpose processor or other programmable processor. After being configured by such software, the hardware component becomes a specific machine (or specific component of a machine) that is specifically customized to perform the configured function and is no longer a general-purpose processor. It will be understood that the decision to implement a hardware component mechanically in a dedicated and permanently configured circuit or in a temporarily configured circuit (e.g., configured by software) may be driven by cost and time considerations. Therefore, the phrase "hardware component" (or "hardware-implemented component") should be understood to include a tangible entity that is physically constructed, permanently configured (e.g., hardwired) or temporarily configured (e.g., programmed) to operate or perform certain operations described herein in some manner. In view of embodiments in which hardware components are temporarily configured (e.g., programmed), each hardware component does not need to be configured or instantiated at any time. For example, where a hardware component includes a general-purpose processor that is configured by software to become a special-purpose processor, the general-purpose processor can be configured as different special-purpose processors (e.g., including different hardware components) at different times. Thus, the software correspondingly configures a particular processor or processors, for example, to constitute a particular hardware component at one time and a different hardware component at another different time. Hardware components can provide information to other hardware components and receive information from other hardware components. Thus, the described hardware components can be considered to be communicatively coupled.In the case of multiple hardware components being present at the same time, communication can be achieved by signal transmission (e.g., through appropriate circuits and buses) between two or more hardware components. In embodiments where multiple hardware components are configured or instantiated at different times, communication between such hardware components can be achieved, for example, by storing and obtaining information in a memory structure accessible to multiple hardware components. For example, a hardware component can perform an operation and store the output of the operation in a memory device to which it is communicatively coupled. Then, another hardware component can access the memory device at a later time to obtain and process the stored output. The hardware component can also initiate communication with an input or output device and can operate on a resource (e.g., a collection of information). The various operations of the example methods described herein can be performed at least in part by one or more processors that are temporarily configured (e.g., by software) or permanently configured to perform the relevant operations. Whether temporarily configured or permanently configured, such processors can constitute a processor-implemented component that operates to perform one or more operations or functions described herein. As used herein, a "processor-implemented component" refers to a hardware component implemented using one or more processors. Similarly, the methods described herein can be implemented at least in part by a processor, wherein a specific processor or processors are examples of hardware. For example, at least some of the operations of a method can be performed by one or more processors or processor-implemented components. In addition, one or more processors can also be operated to support the execution of related operations in a "cloud computing" environment or as a "software as a service" (SaaS). For example, at least some of the operations can be performed by a group of computers (as an example of a machine including a processor), where these operations can be accessed via a network (such as the Internet) and via one or more appropriate interfaces (such as application program interfaces (APIs)). The execution of certain operations can be distributed between processors, not only residing in a single machine, but also deployed across multiple machines. In some example embodiments, the processor or the processor-implemented component can be located in a single geographical location (such as in a home environment, an office environment, or a server farm). In other example embodiments, the processor or the processor-implemented component can be distributed in multiple geographical locations.

[0107] In this context, a "processor" refers to any circuit or virtual circuit (a physical circuit emulated by logic executed on an actual processor) that manipulates data values according to control signals (e.g., "commands," "opcodes," "machine codes," etc.) and produces corresponding output signals suitable for operating a machine. A processor may be, for example, a central processing unit (CPU), a reduced instruction set computing (RISC) processor, a complex instruction set computing (CISC) processor, a graphics processing unit (GPU), a digital signal processor (DSP), an application-specific integrated circuit (ASIC), a radio frequency integrated circuit (RFIC), or any combination thereof. A processor may further be a multi-core processor having two or more independent processors (sometimes referred to as "cores") that can execute instructions simultaneously.

[0108] In this context, a "timestamp" refers to a sequence of characters or coded information that identifies when a particular event occurred, such as giving a date and time, sometimes accurate to a fraction of a second.

Claims

1. A method for displaying interactive augmented reality content, comprising: causing display within a graphical user interface at a client device a representation of an environment, the representation of the environment including a display of an object, the object including attributes; determining a context associated with the client device; Based on the context, accessing a grid model from a plurality of grid models; generating a texture map based on the properties of the object displayed within the rendering of the environment; as well as Augmented reality content is caused to be displayed within the representation of the environment based on the texture map and the mesh model.

2. The method according to claim 1, wherein The method further comprises: Based on the display of the object, the object is identified.

3. The method according to claim 2, wherein: Identifying the object includes: accessing location data identifying the location of the client device; and Based on the location of the client device and the attributes of the object, the object is identified.

4. The method according to claim 1, wherein Generating the texture map includes: accessing context data associated with the client device; and The texture map is generated based on the context data and the properties of the object.

5. The method according to claim 4, wherein The context data includes user profile data.

6. The method according to claim 4, wherein: The context data includes time data.

7. The method according to claim 1, wherein The method further comprises: receiving an input, the input comprising a directional component; and Based on the directional component of the input, interactive content is displayed.

8. A machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising: causing display within a graphical user interface at a client device a representation of an environment, the representation of the environment comprising a display of an object at a location within the environment, the object comprising attributes; generating a texture map based on the properties of the object; causing interactive content to be displayed based on the position of the object, the interactive content comprising a first end, a second end, and a repeatable segment between the first end and the second end; as well as The texture map is applied to at least the repeatable segment of the interactive content.

9. The machine-readable storage medium according to claim 8, wherein: The operations further include: Based on the display of the object, the object is identified.

10. The machine-readable storage medium according to claim 9, wherein: Identifying the object includes: accessing location data identifying the location of the client device; and Based on the location of the client device and the attributes of the object, the object is identified.

11. The machine-readable storage medium according to claim 8, wherein: Generating the texture map includes: accessing context data associated with the client device; and The texture map is generated based on the context data and the properties of the object.

12. The machine-readable storage medium according to claim 11, wherein: The context data includes user profile data.

13. The machine-readable storage medium according to claim 11, wherein: The context data includes time data.

14. The machine-readable storage medium according to claim 13, wherein: The operations further include: receiving an input, the input comprising a directional component; and Based on the directional component of the input, the interactive content is displayed.

15. A system for displaying interactive augmented reality content, comprising: Memory; as well as at least one hardware processor coupled to the memory and comprising instructions that cause the system to perform operations comprising: causing display within a graphical user interface at a client device a representation of an environment, the representation of the environment comprising a display of an object at a location within the environment, the object comprising attributes; generating a texture map based on the properties of the object; causing interactive content to be displayed based on the position of the object, the interactive content comprising a first end, a second end, and a repeatable segment between the first end and the second end; and The texture map is applied to at least the repeatable segment of the interactive content.

16. The system according to claim 15, wherein: The operations further include: Based on the display of the object, the object is identified.

17. The system according to claim 16, wherein: Identifying the object comprises: accessing location data identifying the location of the client device; and Based on the location of the client device and the attributes of the object, the object is identified.

18. The system according to claim 15, wherein: Generating the texture map includes: accessing context data associated with the client device; and The texture map is generated based on the context data and the properties of the object.

19. The system according to claim 18, wherein: The context data includes user profile data.

20. The system of claim 18, wherein: The context data includes time data.

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