Object recommendation interaction method and device, electronic equipment and storage medium

By stacking multiple recommended objects in the media content page and switching information in response to user operations, the problem of single object recommendation in the prior art is solved, and the user interaction experience and system performance are improved.

CN120447792APending Publication Date: 2025-08-08BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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Patent Information

Application Number
CN202510368928.3
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-03-26
Publication Date
2025-08-08

AI Technical Summary

Technical Problem

In the prior art, media content is often associated with a single object, which cannot meet the diversified recommendation needs of the business party, resulting in poor user interaction experience and object recommendation effects, resulting in waste of system resources and reduced performance.

Method used

When displaying preset media content on the preset page, the object recommendation information of multiple recommended objects is displayed layered and information switching is performed in response to user operations, allowing users to independently select their viewing intentions, and two switching operations are provided: instructing to switch to view or expressing no viewing intentions.

Benefits of technology

It improves users' interaction and operational flexibility for recommended information, enhances the convenience of users' expression of preferences for recommended information, improves the effect of object recommendations, reduces invalid media content recommendations, avoids waste of system resources, and improves system performance.

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Abstract

The invention relates to an object recommendation interaction method and device, electronic equipment and a storage medium. The method comprises the steps that preset media content associated with a preset number of recommendation objects is displayed on a preset page; in a preset media content display process, displaying a plurality of pieces of preset object recommendation information corresponding to a plurality of preset recommendation objects included in the preset number of recommendation objects in a stacked manner in a preset region in a preset page; in response to an object switching operation of the target account for the first object recommendation information located on the uppermost layer in the multiple pieces of first preset object recommendation information, the first object recommendation information is updated to be second object recommendation information on the next layer, and the object switching operation is a first preset operation or a second preset operation, the second preset operation is also used for indicating that the target account has no viewing willingness to the first object recommendation information. According to the embodiment of the invention, diversified recommendation requirements of business parties can be met, and the user interaction experience and the object recommendation effect are improved.
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Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular to an object recommendation interaction method, device, electronic device, and storage medium. Background Art

[0002] With the development of Internet technology, various network information has been widely disseminated, enabling people to obtain various information quickly and timely, providing great convenience to people's lives and work.

[0003] In related technologies, some business parties will publish object-related videos and other media content through network platforms to recommend objects; however, the media content in related technologies is often associated with a single object, which cannot meet the diversified recommendation needs of business parties. Moreover, when users watch a certain media content, they can only view the related object recommendation information according to the process of automatic playback of the media content, resulting in poor user interaction experience and object recommendation effect during the display of the media content of the recommended object, and thus a large number of invalid media content recommendations occur, resulting in problems such as waste of system resources and reduced system performance. Summary of the Invention

[0004] The present disclosure provides an object recommendation interactive method, device, electronic device, and storage medium to at least address the technical issues in related technologies where media content is often associated with a single object, failing to meet the diverse recommendation needs of business parties, and where the user interaction experience and object recommendation effect during the presentation of media content of the recommended object are poor, leading to a large number of invalid media content recommendations, resulting in wasted system resources and reduced system performance. The technical solutions of the present disclosure are as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, there is provided an object recommendation interactive method, comprising:

[0006] Displaying preset media content on a preset page, wherein the preset media content is associated with a preset number of recommended objects;

[0007] During the display of the preset media content, a plurality of preset object recommendation information are displayed in a stacked manner in a preset area of the preset page, wherein the plurality of preset object recommendation information corresponds to a plurality of preset recommended objects; each non-topmost preset object recommendation information in the plurality of preset object recommendation information is at least partially covered by a preset object recommendation information in a layer above the each non-topmost preset object recommendation information; and the preset number of recommended objects includes the plurality of preset recommended objects;

[0008] In response to an object switching operation of the target account for the first object recommendation information, the first object recommendation information is updated to the second object recommendation information, the object switching operation is a first preset operation or a second preset operation, the first preset operation is used to indicate the preset object recommendation information to be switched for viewing; the second preset operation is used to indicate that the target account has no intention to view the first object recommendation information, and is used to indicate the preset object recommendation information to be switched for viewing; the first object recommendation information is the object recommendation information located at the top layer among the multiple first preset object recommendation information; the second object recommendation information is the preset object recommendation information located at the next layer below the first object recommendation information.

[0009] In an optional embodiment, updating the first object recommendation information to the second object recommendation information includes:

[0010] The display of the first object recommendation information is canceled so that the preset object recommendation information at the top layer in the remaining object recommendation information is the second object recommendation information, and the remaining object recommendation information is the preset object recommendation information in the multiple preset object recommendation information except the first object recommendation information.

[0011] In an optional embodiment, the preset number of recommended objects further includes at least one other recommended object, and the method further includes:

[0012] Displaying the newly added object recommendation information at the bottom of the remaining object recommendation information;

[0013] The newly added object recommendation information is preset object recommendation information corresponding to any other recommended object among the at least one other recommended object.

[0014] In an optional embodiment, the first preset operation is further used to instruct to use the first object recommendation information as the information to be viewed corresponding to the target object; the method further includes:

[0015] In response to a preset viewing instruction, display at least one information to be viewed;

[0016] The at least one piece of information to be viewed is object recommendation information on which the target account has performed the first preset operation among the object recommendation information corresponding to the preset number of recommended objects.

[0017] In an optional embodiment, in response to a preset viewing instruction, displaying at least one piece of information to be viewed includes:

[0018] In response to the target account's object switching operation for the third object recommendation information, triggering the preset viewing instruction to display the at least one information to be viewed;

[0019] The preset number of recommended objects in the third object recommendation information corresponds to the object recommendation information on which the object switching operation is last performed in the object recommendation information.

[0020] In an optional embodiment, the preset page includes a preset viewing control, and the displaying of at least one information to be viewed in response to the preset viewing instruction includes:

[0021] When a preset viewing operation of the target account on the preset viewing control is detected, the preset viewing instruction is triggered to display the at least one information to be viewed.

[0022] In an optional embodiment, when the object switching operation is the first preset operation, the method further includes:

[0023] The preset viewing control is displayed on the preset page.

[0024] In an optional embodiment, each preset object recommendation information in the plurality of preset object recommendation information is provided with a corresponding preset tag, and the preset tag is a preset object attribute tag and / or a preset object activity tag.

[0025] In an optional embodiment, the method further includes:

[0026] In response to a third preset operation by the target account on the first object recommendation information, an object association page of the recommended object corresponding to the first object recommendation information is displayed.

[0027] According to a second aspect of an embodiment of the present disclosure, there is provided an object recommendation interactive device, comprising:

[0028] A preset media content display module is configured to display preset media content on a preset page, wherein the preset media content is associated with a preset number of recommendation objects;

[0029] The object recommendation information display module is configured to, during the display of the preset media content, display a plurality of preset object recommendation information in a stacked manner in a preset area of the preset page, wherein the plurality of preset object recommendation information corresponds to a plurality of preset recommended objects; each non-topmost preset object recommendation information in the plurality of preset object recommendation information is at least partially obscured by a preset object recommendation information in a layer above the each non-topmost preset object recommendation information; and the preset number of recommended objects includes the plurality of preset recommended objects;

[0030] An object recommendation information update module is configured to execute an object switching operation in response to a target account for first object recommendation information, and update the first object recommendation information to second object recommendation information. The object switching operation is a first preset operation or a second preset operation. The first preset operation is used to indicate the preset object recommendation information to be switched for viewing; the second preset operation is used to indicate that the target account has no intention to view the first object recommendation information, and is used to indicate the preset object recommendation information to be switched for viewing; the first object recommendation information is the object recommendation information located at the top layer among the multiple first preset object recommendation information; the second object recommendation information is the preset object recommendation information located at a layer below the first object recommendation information.

[0031] In an optional embodiment, the object recommendation information updating module includes:

[0032] An information cancellation display unit is configured to cancel the display of the first object recommendation information so that the preset object recommendation information at the top layer in the remaining object recommendation information is the second object recommendation information, and the remaining object recommendation information is the preset object recommendation information in the multiple preset object recommendation information except the first object recommendation information.

[0033] In an optional embodiment, the preset number of recommended objects further includes at least one other recommended object, and the apparatus further includes:

[0034] a new object recommendation information display module configured to display the new object recommendation information at the bottom layer of the remaining object recommendation information;

[0035] The newly added object recommendation information is preset object recommendation information corresponding to any other recommended object among the at least one other recommended object.

[0036] In an optional embodiment, the first preset operation is further used to instruct to use the first object recommendation information as the information to be viewed corresponding to the target object; the device further includes:

[0037] a to-be-viewed information display module, configured to display at least one to-be-viewed information in response to a preset viewing instruction;

[0038] The at least one piece of information to be viewed is object recommendation information on which the target account has performed the first preset operation among the object recommendation information corresponding to the preset number of recommended objects.

[0039] In an optional embodiment, the to-be-viewed information display module includes:

[0040] The first to-be-viewed information display unit is configured to execute an object switching operation in response to the target account recommending information for the third object, trigger the preset viewing instruction, and display the at least one to-be-viewed information;

[0041] The preset number of recommended objects in the third object recommendation information corresponds to the object recommendation information on which the object switching operation is last performed in the object recommendation information.

[0042] In an optional embodiment, the preset page includes a preset viewing control, and the to-be-viewed information display module includes:

[0043] The first information to be viewed display unit is configured to trigger the preset viewing instruction and display the at least one information to be viewed when a preset viewing operation of the target account on the preset viewing control is detected.

[0044] In an optional embodiment, when the object switching operation is the first preset operation, the apparatus further includes:

[0045] The preset viewing control display module is configured to display the preset viewing control on the preset page.

[0046] In an optional embodiment, each preset object recommendation information in the plurality of preset object recommendation information is provided with a corresponding preset tag, and the preset tag is a preset object attribute tag and / or a preset object activity tag.

[0047] In an optional embodiment, the device further comprises:

[0048] The object association page display module is configured to execute a third preset operation in response to the target account for the first object recommendation information, and display an object association page of the recommended object corresponding to the first object recommendation information.

[0049] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the first aspects above.

[0050] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any one of the object recommendation interaction methods of the embodiment of the present disclosure.

[0051] According to a fifth aspect of an embodiment of the present disclosure, a computer program product comprising instructions is provided, which, when executed on a computer, enables the computer to execute the method as described in any one of the above-mentioned first aspects.

[0052] The technical solutions provided by the embodiments of the present disclosure bring at least the following beneficial effects:

[0053] The preset media content associated with a preset number of recommended objects is displayed on a preset page, and during the display of the preset media content, multiple preset object recommendation information corresponding to multiple preset recommendation objects included in the preset number of recommended objects are displayed in a stacked manner in a preset area in the preset page, which can enrich the objects associated with the media content and meet the diversified recommendation needs of the business party. In response to the target account's object switching operation on the first object recommendation information at the top layer among multiple first preset object recommendation information, the first object recommendation information is updated to the second object recommendation information at the layer below the first object recommendation information, which allows users to switch the display of object recommendation information independently according to their needs, greatly improving the interactivity in the process of viewing multiple object recommendation information and improving the user interaction experience; and the object switching operation can be used to indicate The first preset operation for indicating switching to view the preset object recommendation information or for indicating that the target account has no intention to view the first object recommendation information, and the second preset operation for indicating switching to view the preset object recommendation information, can provide users with two object switching operations during the process of users viewing multiple object recommendation information, greatly improving the operational flexibility of object switching, and at the same time triggering the switch, it can also allow users to express their willingness to view the currently viewed object recommendation information, greatly improving the convenience of users expressing their preferences for recommended information, and further, combined with the user's expression of willingness to view the object recommendation information, better improve the adaptability between subsequent recommended objects and user needs, better improve the object recommendation effect, and thus reduce the situation of invalid media content recommendation, avoid waste of system resources, and improve system performance.

[0054] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0055] The accompanying drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0056] Figure 1 is a schematic diagram showing an application environment according to an exemplary embodiment;

[0057] Figure 2 is a flow chart showing an object recommendation interactive method according to an exemplary embodiment;

[0058] Figure 3 is a schematic diagram of a preset page according to an exemplary embodiment;

[0059] Figure 4 is a schematic diagram of another preset page according to an exemplary embodiment;

[0060] Figure 5 is a schematic diagram of another preset page according to an exemplary embodiment;

[0061] Figure 6 is a schematic diagram of another preset page according to an exemplary embodiment;

[0062] Figure 7 is a schematic diagram showing page changes during an object recommendation interaction process according to an exemplary embodiment;

[0063] Figure 8 is a schematic diagram showing page changes during another object recommendation interaction process according to an exemplary embodiment;

[0064] Figure 9 is a block diagram of an object recommendation interactive device according to an exemplary embodiment;

[0065] Figure 10 The present invention is a block diagram of an electronic device for object recommendation interaction according to an exemplary embodiment. DETAILED DESCRIPTION

[0066] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0067] It should be noted that the terms "first," "second," and the like in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects and are not necessarily used to describe a specific order or precedence. It should be understood that the numbers used in this manner are interchangeable where appropriate so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure as detailed in the appended claims.

[0068] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0069] See also Figure 1 , Figure 1 FIG. 1 is a schematic diagram showing an application environment according to an exemplary embodiment. The application environment may include a terminal 100 and a server 200 .

[0070] In an optional embodiment, the terminal 100 can be used to provide services such as media content display and information interaction to any user. Specifically, the terminal 100 may include, but is not limited to, electronic devices such as smartphones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. It may also be software running on the above electronic devices, such as applications. Optionally, the operating system running on the electronic device may include, but is not limited to, Android, iOS, Linux, Windows, etc.

[0071] In an optional embodiment, the server 200 may provide background services for the terminal 100. Specifically, the server 200 may be an independent physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0072] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual applications, other application environments may also be included, for example, more terminals may be included.

[0073] In the embodiments of this specification, the terminal 100 and the server 200 may be directly or indirectly connected via wired or wireless communication, which is not limited in this disclosure.

[0074] Figure 2 is a flow chart showing an object recommendation interaction method according to an exemplary embodiment. The method can be applied to a terminal, such as Figure 2 As shown, the method may include the following steps:

[0075] In step S201, preset media content is displayed on a preset page.

[0076] In a specific embodiment, the preset page is a display page for preset media content; optionally, the preset media content can be displayed in full screen on the preset page; specifically, the preset page can be a startup page of a preset application, for example, after triggering the startup of the preset application, the preset media content is displayed on the startup page; optionally, the preset page can be an information flow display page. Optionally, the preset media content can be displayed on the preset page by a preset browsing switching operation. Specifically, the preset browsing switching operation can include but is not limited to a sliding operation along a preset direction (for example, upward) on the information flow display page displaying the previous media content.

[0077] In a specific embodiment, the preset media content is associated with a preset number of recommendation objects. Specifically, the preset number can be the number of objects to be recommended during the preset media content display process; the preset number is greater than or equal to two, and the recommended objects are commodities to be recommended. The preset media content can be media content that introduces the common information of the preset number of preset recommendation objects. For example, when the preset number of recommendation objects are multiple commodities of the same brand, the preset media content can be media content that introduces the brand. For example, when the preset number of recommendation objects are multiple commodities of different brands, the multiple commodities can be commodities of the same type of different brands. Accordingly, the preset media content can be media content that introduces the common information of commodities of the corresponding types of the multiple commodities. Specifically, the media content can be dynamic media content such as video, or static media content such as graphics and text.

[0078] In step S203, during the display of the preset media content, a plurality of preset object recommendation information are displayed in a stacked manner in a preset area of a preset page.

[0079] In a specific embodiment, the plurality of preset object recommendation information corresponds to a plurality of preset recommended objects; the preset number of recommended objects includes a plurality of preset recommended objects. Optionally, each preset object recommendation information may correspond to a preset recommended object; specifically, the preset object recommendation information may be information describing the corresponding preset recommended object, specifically, the preset object recommendation information may include an object image, an object text description, etc.; the style of the preset object recommendation information may be set based on actual application, such as a card style.

[0080] In a specific embodiment, the preset object recommendation information may be generated based on a preset object recommendation information model and object recommendation information customized by the business party, thereby improving the efficiency of producing object recommendation information in a multi-object recommendation information scenario.

[0081] In an optional embodiment, each of the plurality of preset object recommendation information is provided with a corresponding preset tag. Specifically, the preset tag may be a preset object attribute tag and / or a preset object activity tag. The preset object attribute tag may be a tag reflecting the characteristics of the object itself, such as a style tag or a category tag; the preset object activity tag may be an activity tag associated with the virtual resources consumed to obtain the recommended object, such as a discount tag or a coupon tag.

[0082] In the above embodiment, setting a preset object attribute label and / or a preset object activity label in each preset object recommendation information can facilitate users to more intuitively and conveniently compare the object attributes of different recommended objects and / or the activity information of different objects, thereby greatly improving the convenience and efficiency of object selection.

[0083] In one specific embodiment, each non-topmost preset object recommendation information in the stacked display is at least partially obscured by the preset object recommendation information above it. Specifically, the stacking order of the multiple preset object recommendation information can be set based on actual application.

[0084] In a specific embodiment, the preset area can be set in combination with actual applications. Specifically, the above-mentioned preset area in the preset page, stacking and displaying multiple preset object recommendation information can include: the preset area in the upper layer of the preset media content, stacking and displaying multiple preset object recommendation information.

[0085] In a specific embodiment, the display timing of multiple preset object recommendation information can be set in combination with actual applications. For example, when the preset media content starts to be displayed, the preset area in the preset page is triggered, and multiple preset object recommendation information is displayed in a stacked manner; or when the preset media content is displayed for a certain period of time, the preset area in the preset page is triggered, and multiple preset object recommendation information is displayed in a stacked manner.

[0086] In a specific embodiment, Figure 3 As shown, Figure 3 is a schematic diagram of a preset page according to an exemplary embodiment; specifically, multiple preset object recommendation information can be Figure 3 The preset object recommendation information 301, the preset object recommendation information 302 and the preset object recommendation information 303 are displayed in a stacked card style; and each non-topmost preset object recommendation information is at least partially covered by the preset object recommendation information of the layer above each non-topmost preset object recommendation information.

[0087] In a specific embodiment, Figure 4 As shown, Figure 4is a schematic diagram of another preset page according to an exemplary embodiment; specifically, multiple preset object recommendation information can be Figure 4 The three preset object recommendation information are stacked in a card style and displayed in the middle layer; and the label corresponding to 401 may be the preset label corresponding to the topmost preset object recommendation information among the three preset object recommendation information.

[0088] In step S205, in response to the target account's object switching operation on the first object recommendation information, the first object recommendation information is updated to the second object recommendation information;

[0089] In a specific embodiment, the above-mentioned object switching operation is an operation of switching the object recommendation information for viewing. Specifically, the object switching operation can be a first preset operation or a second preset operation. The first preset operation is used to indicate the preset object recommendation information for switching to view; the second preset operation is used to indicate that the target account has no intention to view the first object recommendation information, and is used to indicate the preset object recommendation information for switching to view; specifically, the first preset operation and the second preset operation can be operations such as sliding and clicking, or can be device control operations or voice control operations; exemplarily, taking the first preset operation and the second preset operation as both sliding operations as an example, the first preset operation and the second preset operation can be sliding operations in different directions within the preset area, for example, the first preset operation is sliding to the left, and the second preset operation is sliding up, etc.; exemplarily, taking the first preset operation and the second preset operation as both clicking operations as an example, the first preset operation and the second preset operation can be click operations for different controls.

[0090] In a specific embodiment, the first object recommendation information may be the object recommendation information at the top layer among multiple first preset object recommendation information; the second object recommendation information may be the preset object recommendation information at a layer below the first object recommendation information.

[0091] In an optional embodiment, updating the first object recommendation information to the second object recommendation information may include:

[0092] The display of the first object recommendation information is canceled, so that the preset object recommendation information located at the top layer among the remaining object recommendation information is the second object recommendation information.

[0093] In a specific embodiment, the remaining object recommendation information may be preset object recommendation information other than the first object recommendation information among the plurality of preset object recommendation information.

[0094] In a specific embodiment, combining Figure 4 In the corresponding embodiment, after canceling the first object recommendation information on the top of the three preset object recommendation information displayed in a stacked manner, Figure 5 As shown, Figure 5 5 is a schematic diagram of another preset page according to an exemplary embodiment; wherein the preset object recommendation information corresponding to 501 may be second object recommendation information.

[0095] In the above embodiment, by canceling the display of the first object recommendation information so that the preset object recommendation information at the top layer of the remaining object recommendation information is the second object recommendation information, the updating efficiency of the object recommendation information can be greatly improved.

[0096] In an optional embodiment, the preset number of recommended objects may further include at least one other recommended object, and the method may further include:

[0097] Display the newly added object recommendation information at the bottom of the remaining object recommendation information;

[0098] In a specific embodiment, the newly added object recommendation information may be preset object recommendation information corresponding to any other recommended object among the at least one other recommended object.

[0099] In an optional embodiment, at least one other recommended object may be another preset recommended object; that is, although a preset number of recommended objects are pre-associated with the preset media content, the number of preset object recommendation information displayed in a stacked manner during the display of the preset media content is less than the preset number, and is the number of preset object recommendation information corresponding to the above-mentioned multiple preset object recommendation information.

[0100] In an optional embodiment, when the object switching operation is the second preset operation, at least one other recommended object can be at least one recommended object matched for the target account based on the second preset operation; that is, combined with the information of the second preset operation for the recommendation information of the first object, the target account is re-matched and at least one recommended object adapted thereto is adapted.

[0101] In addition, it should be noted that, in actual applications, when the object switching operation is the second preset operation, the at least one other recommended object may also be the other preset recommended object mentioned above.

[0102] In a specific embodiment, combining Figure 4 In a corresponding embodiment, when an object switching operation is triggered, the first object recommendation information at the top of the three preset object recommendation information displayed in a stacked manner can be cancelled, and the newly added object recommendation information can be displayed at the bottom of the remaining object recommendation information; Figure 6 As shown, Figure 6 601 is a schematic diagram of another preset page according to an exemplary embodiment; wherein, the preset object recommendation information corresponding to 601 may be second object recommendation information, and the preset object recommendation information corresponding to 602 may be newly added object recommendation information.

[0103] In the above embodiment, when switching to view object recommendation information, if the preset number of recommended objects associated with the preset media content also includes at least one other recommended object, the object recommendation information corresponding to any other recommended object can be selected from the at least one other recommended object and added to the bottom layer of the remaining object recommendation information, thereby enabling the object recommendation information to be viewed to be loaded in advance, thereby improving the viewing efficiency during the switching and viewing process of the object recommendation information.

[0104] In addition, in actual applications, if the preset number of recommended objects is multiple preset recommended objects, the first object recommendation information can also be changed to the second object recommendation information by moving the first object recommendation information to the bottom layer of display so that the second object recommendation information is located at the top layer of multiple preset object recommendation information.

[0105] In an optional embodiment, the first preset operation may also be used to indicate that the first object recommendation information is used as the information to be viewed corresponding to the target object; accordingly, the method may further include:

[0106] In response to a preset viewing instruction, display at least one information to be viewed;

[0107] In a specific embodiment, the preset viewing instruction may be an instruction to view the object recommendation information corresponding to a preset number of recommended objects (i.e., the recommended objects associated with the current preset media content) on which the target account has performed the first preset operation; the above-mentioned at least one information to be viewed is the object recommendation information corresponding to a preset number of recommended objects on which the target account has performed the first preset operation.

[0108] In a specific embodiment, when at least one information to be viewed is multiple object recommendation information to be viewed, multiple object recommendation information to be viewed can be displayed simultaneously. Specifically, multiple object recommendation information to be viewed can be displayed in a tiled manner simultaneously.

[0109] In an optional embodiment, in response to a preset viewing instruction, displaying at least one piece of information to be viewed includes:

[0110] In response to the target account's object switching operation for the third object recommended information, triggering a preset viewing instruction to display at least one piece of information to be viewed;

[0111] In a specific embodiment, the preset number of recommended objects in the third object recommendation information corresponds to the object recommendation information on which the object switching operation is last performed in the object recommendation information.

[0112] In the above embodiment, when the current switch is to the last object recommendation information in the object recommendation information corresponding to the preset number of recommended objects associated with the preset media content, that is, when the user has finished viewing the object recommendation information corresponding to the preset number of recommended objects associated with the current preset media content, the display of the object recommendation information of the preset number of recommended objects corresponding to the object recommendation information on which the target account has performed the first preset operation is automatically triggered. The object recommendation information that the user is interested in can be aggregated together for presentation, making it easier for the user to intuitively compare and view the object recommendation information of interest, greatly improving the convenience of viewing multiple object recommendation information that the user is interested in, and thus better improving the user interaction experience and object recommendation effect.

[0113] In an optional embodiment, the preset page includes a preset viewing control. Optionally, in response to the preset viewing instruction, displaying at least one information to be viewed may include:

[0114] When a preset viewing operation of a preset viewing control by a target account is detected, a preset viewing instruction is triggered to display at least one piece of information to be viewed.

[0115] In a specific embodiment, the preset viewing control can be used to trigger the display of object recommendation information corresponding to a preset number of recommended objects, which have been subjected to a first preset operation by the target account.

[0116] In an optional embodiment, when the object switching operation is the first preset operation, the method further includes:

[0117] Displays preset viewing controls on the preset page.

[0118] In a specific embodiment, the position where the preset viewing control is displayed can be set in combination with actual applications, such as above the preset area.

[0119] In a specific embodiment, if the user triggers the first preset operation for the first time, that is, if the object recommendation information corresponding to the preset number of recommended objects contains object recommendation information on which the target account has performed the first preset operation, the preset viewing control can be displayed on the preset page, and as the subsequent first preset operation is executed, the object recommendation information corresponding to the preset number of recommended objects associated with the current preset media content is continuously added to the information to be viewed.

[0120] In the above embodiment, in the case of the preset object recommendation information for indicating switching to view, and the first preset operation for triggering the currently viewed first object recommendation information as the information to be viewed corresponding to the target object, a preset viewing control is displayed on the preset page, and the preset viewing control is used to trigger the display of the object recommendation information corresponding to a preset number of recommended objects on which the target account has performed the first preset operation, which can greatly improve the convenience for users to view the recommended information of objects of interest.

[0121] In a specific embodiment, the preset viewing operation can be set in combination with the actual application, such as clicking, long pressing the preset viewing control, etc., or it can be the device control operation indicated in the preset viewing control, such as shaking the device, etc., or it can be the voice control operation indicated in the preset viewing control.

[0122] In the above embodiment, when a preset viewing operation of the target account for a preset viewing control is detected, the object recommendation information corresponding to a preset number of recommended objects, on which the target account has performed the first preset operation, is displayed. This can aggregate the object recommendation information that the user is interested in and present it together, making it easier for the user to intuitively compare and view the object recommendation information that the user is interested in, greatly improving the convenience of viewing multiple object recommendation information that the user is interested in, and thus better improving the user interaction experience and object recommendation effect.

[0123] In a specific embodiment, Figure 7 As shown, Figure 7 is a schematic diagram showing page changes during an object recommendation interaction process according to an exemplary embodiment; wherein, Figure 7 In the preset area of the preset page shown in a, multiple preset object recommendation information is displayed in a stacked manner. Further, when the object switching operation is triggered, if the preset number of recommended objects includes multiple preset recommended objects corresponding to multiple preset object recommendation information and at least one other recommended object, accordingly, combined with Figure 7 The preset page shown in b can cancel the display of the first object recommendation information at the top layer among the multiple preset object recommendation information during the object recommendation information update process, so that the preset object recommendation information at the top layer among the remaining object recommendation information is the second object recommendation information, and the newly added object recommendation information is displayed at the bottom layer of the remaining object recommendation information; optionally, when the object switching operation is triggered, if the preset number of recommended objects are multiple preset recommended objects corresponding to the multiple preset object recommendation information, accordingly, combined with Figure 7In the preset page shown in c, the display of the first object recommendation information at the top layer among the plurality of preset object recommendation information can be canceled, so that the preset object recommendation information at the top layer among the remaining object recommendation information is the second object recommendation information; further, as the object switching operation is continuously triggered, combined with Figure 7 In the preset page shown in d, the preset area can display the object recommendation information corresponding to the last recommended object in the object recommendation information corresponding to the preset number of recommended objects. Further, if the object switching operation is performed for the object recommendation information corresponding to the last recommended object, combined with Figure 7 The preset page shown in e can display multiple pieces of information 701 to be viewed.

[0124] In another specific embodiment, Figure 8 As shown, Figure 8 is a schematic diagram showing page changes during another object recommendation interaction process according to an exemplary embodiment; wherein, Figure 8 In the preset area of the preset page shown in a, multiple preset object recommendation information is displayed in a stacked manner; further, if the preset number of recommended objects are multiple preset recommended objects corresponding to multiple preset object recommendation information, in the case of a first preset operation for indicating switching to view the preset object recommendation information and for using the currently viewed first object recommendation information as the information to be viewed corresponding to the target object, combined with Figure 8 The preset page shown in b can cancel the display of the first object recommendation information at the top of multiple preset object recommendation information, so that the preset object recommendation information at the top of the remaining object recommendation information is the second object recommendation information, and the preset view control 801 is displayed on the preset page; further, if the preset view operation of the target account for the preset view control is detected at this time, the preset view instruction can be triggered. Since only one preset object recommendation information has been executed with the first preset operation, accordingly, combined with Figure 8 The preset page shown in c can display one information to be viewed 802; optionally, if multiple preset object recommendation information are subsequently subjected to the first preset operation, multiple information to be viewed can be displayed accordingly.

[0125] In the above embodiment, when the first preset operation also indicates that the first object recommendation information is used as the information to be viewed corresponding to the target object, the display of the object recommendation information corresponding to a preset number of recommended objects on which the target account has performed the first preset operation can be triggered, and the object recommendation information that the user is interested in can be aggregated together for presentation, so that the user can intuitively compare and view the object recommendation information of interest, greatly improving the convenience of viewing multiple object recommendation information that the user is interested in, and thus better improving the user interaction experience and object recommendation effect.

[0126] In an optional embodiment, the above method may further include:

[0127] In response to a third preset operation of the target account on the first object recommendation information, an object association page of the recommended object corresponding to the first object recommendation information is displayed.

[0128] In a specific embodiment, the third preset operation may be an operation for triggering entry into an object-related page; specifically, the third preset operation may be an operation such as sliding or clicking, or may be a device control operation or a voice control operation.

[0129] In a specific embodiment, the object-related page is the object conversion page corresponding to the recommended object. This can be configured based on the actual conversion needs of the business party corresponding to the object. For example, if the object is an application, the object-related page can be the application download page. For example, if the object is a physical product, the corresponding object-related page can be the object details page, the recommended object live broadcast page, etc.

[0130] In the above embodiment, in response to the third preset operation of the target account for the first object recommendation information, the object association page of the recommended object corresponding to the first object recommendation information is displayed. Through simple interactive operations, the display of the conversion page (object association page) can be triggered, thereby improving the interaction efficiency.

[0131] In addition, it should be noted that the third preset operation for any preset object recommendation information can trigger the display of the object association page corresponding to the recommended object of the preset object recommendation information.

[0132] In a specific embodiment, in order to facilitate the user to intuitively and clearly understand the object switching operation, the stacked display of multiple preset object recommendation information in a preset area of a preset page during the preset media content display process may include:

[0133] During the display of preset media content, multiple preset object recommendation information is displayed in a stacked manner in a preset area of a preset page; and operation prompt information corresponding to at least one preset operation is displayed on the preset page.

[0134] In a specific embodiment, at least one preset operation may include at least one of a first preset operation, a second preset operation, and a third preset operation. The operation prompt information may be used to instruct the target account to perform the corresponding preset operation. Specifically, the operation prompt information may include an operation simulation animation for performing the preset operation, and may also include operation introduction information corresponding to the preset operation, such as swiping left (second preset operation) to view the next one and express no intention to view; swiping right (third preset operation) to enter the object association page, etc.

[0135] In a specific embodiment, when at least one preset operation includes multiple preset operations, the operation prompt information corresponding to each of the multiple preset operations can be displayed in a carousel.

[0136] In an optional embodiment, when the object recommendation information corresponding to a preset number of recommended objects has been viewed, the object recommendation information corresponding to the preset number of recommended objects may be re-displayed, that is, the above-mentioned multiple preset object recommendation information may be displayed in a stacked manner.

[0137] It can be seen from the technical solutions provided in the above embodiments of this specification that in this specification, preset media content associated with a preset number of recommendation objects is displayed on a preset page, and in the process of displaying the preset media content, multiple preset object recommendation information corresponding to multiple preset recommendation objects included in the preset number of recommendation objects are displayed in a preset area on the preset page in a stacked manner, which can enrich the objects associated with the media content and meet the diversified recommendation needs of the business party, and in response to the target account's object switching operation on the first object recommendation information located at the top layer among multiple first preset object recommendation information, the first object recommendation information is updated to the second object recommendation information located at the next layer below the first object recommendation information, which allows users to independently switch the display of object recommendation information according to their needs, greatly improving the interactivity in the process of viewing multiple object recommendation information and improving the user interaction experience; and The object switching operation can be a first preset operation for indicating switching to view the preset object recommendation information or for indicating that the target account has no intention to view the first object recommendation information, and a second preset operation for indicating switching to view the preset object recommendation information. It can provide users with two object switching operations during the process of users viewing multiple object recommendation information, greatly improving the operational flexibility of object switching, and at the same time as triggering the switch, it can also allow users to express their willingness to view the currently viewed object recommendation information, greatly improving the convenience of users expressing their preferences for recommended information, and further, combined with the user's expression of willingness to view the object recommendation information, better improve the adaptability between subsequent recommended objects and user needs, better improve the object recommendation effect, and thus reduce the situation of invalid media content recommendation, avoid waste of system resources, and improve system performance.

[0138] Figure 9 This is a block diagram of an object recommendation interactive device according to an exemplary embodiment. Figure 9 , the device comprises:

[0139] The preset media content display module 910 is configured to display preset media content on a preset page, wherein the preset media content is associated with a preset number of recommendation objects;

[0140] The object recommendation information display module 920 is configured to execute, during the display of preset media content, a stacked display of a plurality of preset object recommendation information in a preset area of a preset page, wherein the plurality of preset object recommendation information corresponds to a plurality of preset recommended objects; each non-topmost preset object recommendation information in the plurality of preset object recommendation information is at least partially obscured by the preset object recommendation information in the layer above each non-topmost preset object recommendation information; and the preset number of recommended objects includes the plurality of preset recommended objects;

[0141] The object recommendation information update module 930 is configured to execute an object switching operation in response to the target account for the first object recommendation information, and update the first object recommendation information to the second object recommendation information. The object switching operation is a first preset operation or a second preset operation. The first preset operation is used to indicate the preset object recommendation information to be switched for viewing; the second preset operation is used to indicate that the target account has no intention to view the first object recommendation information, and is used to indicate the preset object recommendation information to be switched for viewing; the first object recommendation information is the object recommendation information located at the top layer among multiple first preset object recommendation information; the second object recommendation information is the preset object recommendation information located at the next layer below the first object recommendation information.

[0142] In an optional embodiment, the object recommendation information updating module 930 includes:

[0143] An information cancellation display unit is configured to cancel the display of the first object recommendation information so that the preset object recommendation information at the top layer in the remaining object recommendation information is the second object recommendation information, and the remaining object recommendation information is the preset object recommendation information other than the first object recommendation information in multiple preset object recommendation information.

[0144] In an optional embodiment, the preset number of recommended objects further includes at least one other recommended object, and the apparatus further includes:

[0145] a new object recommendation information display module configured to display the new object recommendation information at the bottom of the remaining object recommendation information;

[0146] The newly added object recommendation information is preset object recommendation information corresponding to any other recommended object among the at least one other recommended object.

[0147] In an optional embodiment, the first preset operation is further used to instruct to use the first object recommendation information as the information to be viewed corresponding to the target object; the above-mentioned device further includes:

[0148] a to-be-viewed information display module, configured to display at least one to-be-viewed information in response to a preset viewing instruction;

[0149] The at least one information to be viewed is object recommendation information corresponding to a preset number of recommended objects, on which the target account has performed a first preset operation.

[0150] In an optional embodiment, the to-be-viewed information display module includes:

[0151] The first to-be-viewed information display unit is configured to execute an object switching operation in response to the target account recommending information for the third object, trigger a preset viewing instruction, and display at least one to-be-viewed information;

[0152] The preset number of recommended objects in the third object recommendation information corresponds to the object recommendation information on which the object switching operation is last performed in the object recommendation information.

[0153] In an optional embodiment, the preset page includes a preset viewing control, and the information display module to be viewed includes:

[0154] The first information to be viewed display unit is configured to trigger a preset viewing instruction and display at least one information to be viewed when a preset viewing operation of a target account on a preset viewing control is detected.

[0155] In an optional embodiment, when the object switching operation is the first preset operation, the apparatus further includes:

[0156] The preset viewing control display module is configured to display the preset viewing control on the preset page.

[0157] In an optional embodiment, each preset object recommendation information in the plurality of preset object recommendation information is provided with a corresponding preset tag, where the preset tag is a preset object attribute tag and / or a preset object activity tag.

[0158] In an optional embodiment, the above device further includes:

[0159] The object association page display module is configured to execute a third preset operation in response to the target account for the first object recommendation information, and display an object association page of the recommended object corresponding to the first object recommendation information.

[0160] Regarding the apparatus in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0161] Figure 10 is a block diagram of an electronic device for object recommendation interaction according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Figure 10The electronic device may include an RF (Radio Frequency) circuit 1010, a memory 1020 including one or more computer-readable storage media, an input unit 1030, a display unit 1040, a sensor 1050, an audio circuit 1060, a WiFi (wireless fidelity) module 1070, a processor 1080 including one or more processing cores, and a power supply 1090. Those skilled in the art will understand that Figure 10 The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0162] The RF circuit 1010 can be used to receive and transmit signals during information transmission or calls. Specifically, it receives downlink information from the base station and transmits it to one or more processors 1080 for processing. Furthermore, it transmits uplink data to the base station. Typically, the RF circuit 1010 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a subscriber identity module (SIM) card, a transceiver, a coupler, an LNA (low noise amplifier), a duplexer, and the like. Furthermore, the RF circuit 1010 can communicate with the network and other terminals via wireless communication. Wireless communication can utilize any communication standard or protocol, including but not limited to GSM (Global System of Mobile Communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), and the like.

[0163] The memory 1020 can be used to store software programs and modules. The processor 1080 executes various functional applications and data processing by running the software programs and modules stored in the memory 1020. The memory 1020 may mainly include a program storage area and a data storage area. The program storage area may store an operating system, application programs required for functions, etc.; the data storage area may store data created based on the use of the terminal, etc. In addition, the memory 1020 may include high-speed random access memory and non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 1020 may also include a memory controller to provide access to the memory 1020 by the processor 1080 and the input unit 1030.

[0164] The input unit 1030 can be used to receive input digital or character information and generate keyboard, mouse, joystick, optical, or trackball signal input related to user settings and function control. Specifically, the input unit 1030 may include a touch-sensitive surface 1031 and other input devices 1032. The touch-sensitive surface 1031, also known as a touch display or touchpad, can detect user touch operations on or near it (for example, operations performed by a user using a finger, stylus, or any other suitable object or accessory on or near the touch-sensitive surface 1031) and drive corresponding connected devices according to a pre-set program. Optionally, the touch-sensitive surface 1031 may include a touch detection device and a touch controller. The touch detection device detects the user's touch direction and detects the signals generated by the touch operation, transmitting the signals to the touch controller. The touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 1080. It can also receive and execute commands from the processor 1080. In addition, the touch-sensitive surface 1031 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 1031, the input unit 1030 can also include other input devices 1032. Specifically, the other input devices 1032 can include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, power keys, etc.), a trackball, a mouse, a joystick, and the like.

[0165] The display unit 1040 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, videos, and any combination thereof. The display unit 1040 may include a display panel 1041. Optionally, the display panel 1041 can be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like. Furthermore, the touch-sensitive surface 1031 can cover the display panel 1041. When the touch-sensitive surface 1031 detects a touch operation on or near it, it transmits the information to the processor 1080 to determine the type of touch event. The processor 1080 then provides a corresponding visual output on the display panel 1041 based on the type of touch event. The touch-sensitive surface 1031 and the display panel 1041 can be two independent components to implement input and output functions. However, in some embodiments, the touch-sensitive surface 1031 and the display panel 1041 can also be integrated to implement input and output functions.

[0166] The terminal may also include at least one sensor 1050, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1041 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 1041 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in all directions (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors that can be configured with the terminal, such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., they will not be described here.

[0167] Audio circuit 1060, speaker 1061, and microphone 1062 provide an audio interface between the user and the terminal. Audio circuit 1060 converts received audio data into electrical signals and transmits them to speaker 1061, which then converts them into sound signals for output. Microphone 1062, on the other hand, converts collected sound signals into electrical signals, which are then received by audio circuit 1060 and converted into audio data. The audio data is then processed by processor 1080 and transmitted via RF circuit 1010 to, for example, another terminal. Alternatively, the audio data may be output to memory 1020 for further processing. Audio circuit 1060 may also include an earphone jack to allow external headphones to communicate with the terminal.

[0168] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages and access streaming media through the WiFi module 1070. It provides users with wireless broadband Internet access. Figure 10 A WiFi module 1070 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0169] Processor 1080 is the terminal's control center, connecting all components of the terminal using various interfaces and circuits. By running or executing software programs and / or modules stored in memory 1020 and accessing data stored in memory 1020, it performs various terminal functions and processes data, thereby providing overall terminal monitoring. Optionally, processor 1080 may include one or more processing cores; preferably, processor 1080 may integrate an application processor and a modem processor. The application processor primarily handles the operating system, user interface, and application programs, while the modem processor primarily handles wireless communications. It is understood that the modem processor may not be integrated into processor 1080.

[0170] The terminal also includes a power supply 1090 (e.g., a battery) for supplying power to various components. Preferably, the power supply can be logically connected to the processor 1080 via a power management system, thereby enabling the power management system to manage charging, discharging, and power consumption. The power supply 1090 can also include one or more DC or AC power supplies, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and other arbitrary components.

[0171] Although not shown, the terminal may further include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory and one or more programs, wherein the one or more programs are stored in the memory and configured to execute instructions in the method embodiment of the present invention by one or more processors.

[0172] In an exemplary embodiment, an electronic device is further provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the object recommendation interaction method in the embodiment of the present disclosure.

[0173] In an exemplary embodiment, a computer-readable storage medium is further provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the object recommendation interaction method in the embodiment of the present disclosure.

[0174] In an exemplary embodiment, a computer program product including instructions is further provided. When the computer program product is run on a computer, the computer is caused to execute the object recommendation interaction method in the embodiment of the present disclosure.

[0175] Those skilled in the art will appreciate that all or part of the processes in the above-mentioned embodiment methods can be implemented by instructing the relevant hardware through a computer program, which can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0176] Other embodiments of the present disclosure will readily occur to those skilled in the art after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art not disclosed herein. The description and examples are to be considered as exemplary only, with the true scope and spirit of the present disclosure being indicated by the following claims.

[0177] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An object recommendation interactive method, characterized in that: include: Displaying preset media content on a preset page, wherein the preset media content is associated with a preset number of recommended objects; During the display of the preset media content, a plurality of preset object recommendation information are displayed in a stacked manner in a preset area of the preset page, wherein the plurality of preset object recommendation information corresponds to a plurality of preset recommended objects; Each non-top preset object recommendation information in the plurality of preset object recommendation information is at least partially covered by the preset object recommendation information in the layer above each non-top preset object recommendation information; the preset number of recommended objects includes the plurality of preset recommended objects; In response to an object switching operation of the target account on the first object recommendation information, updating the first object recommendation information to the second object recommendation information, the object switching operation being a first preset operation or a second preset operation, the first preset operation being used to instruct switching to the preset object recommendation information to be viewed; The second preset operation is used to indicate that the target account has no intention to view the first object recommendation information, and is used to indicate switching to the preset object recommendation information to be viewed; The first object recommendation information is the object recommendation information at the top layer among the plurality of first preset object recommendation information; The second object recommendation information is preset object recommendation information located in a layer below the first object recommendation information.

2. The object recommendation interactive method according to claim 1, characterized in that: Updating the first object recommendation information to second object recommendation information includes: The display of the first object recommendation information is canceled so that the preset object recommendation information at the top layer in the remaining object recommendation information is the second object recommendation information, and the remaining object recommendation information is the preset object recommendation information in the multiple preset object recommendation information except the first object recommendation information.

3. The object recommendation interactive method according to claim 2, characterized in that: The preset number of recommended objects also includes at least one other recommended object, and the method further includes: Displaying the newly added object recommendation information at the bottom of the remaining object recommendation information; The newly added object recommendation information is preset object recommendation information corresponding to any other recommended object among the at least one other recommended object.

4. The object recommendation interactive method according to any one of claims 1 to 3, characterized in that: The first preset operation is further used to instruct to use the first object recommendation information as the information to be viewed corresponding to the target object; the method further includes: In response to a preset viewing instruction, display at least one information to be viewed; The at least one piece of information to be viewed is object recommendation information on which the target account has performed the first preset operation among the object recommendation information corresponding to the preset number of recommended objects.

5. The object recommendation interactive method according to claim 4, characterized in that: The displaying of at least one information to be viewed in response to the preset viewing instruction includes: In response to the target account's object switching operation for the third object recommendation information, triggering the preset viewing instruction to display the at least one information to be viewed; The preset number of recommended objects in the third object recommendation information corresponds to the object recommendation information on which the object switching operation is last performed in the object recommendation information.

6. The object recommendation interactive method according to claim 4, characterized in that: The preset page includes a preset viewing control, and the displaying of at least one information to be viewed in response to the preset viewing instruction includes: When a preset viewing operation of the target account on the preset viewing control is detected, the preset viewing instruction is triggered to display the at least one information to be viewed.

7. The object recommendation interactive method according to claim 6, characterized in that: In a case where the object switching operation is the first preset operation, the method further includes: The preset viewing control is displayed on the preset page.

8. The object recommendation interactive method according to any one of claims 1 to 3, characterized in that: Each preset object recommendation information in the plurality of preset object recommendation information is provided with a corresponding preset tag, and the preset tag is a preset object attribute tag and / or a preset object activity tag.

9. The object recommendation interactive method according to any one of claims 1 to 3, characterized in that: The method further comprises: In response to a third preset operation by the target account on the first object recommendation information, an object association page of the recommended object corresponding to the first object recommendation information is displayed.

10. An object recommendation interactive device, characterized in that: include: A preset media content display module is configured to display preset media content on a preset page, wherein the preset media content is associated with a preset number of recommendation objects; An object recommendation information display module is configured to display, in a preset area of the preset page, a plurality of preset object recommendation information in a stacked manner during the display of the preset media content, wherein the plurality of preset object recommendation information corresponds to a plurality of preset recommended objects; Each non-top preset object recommendation information in the plurality of preset object recommendation information is at least partially covered by the preset object recommendation information in the layer above each non-top preset object recommendation information; the preset number of recommended objects includes the plurality of preset recommended objects; an object recommendation information updating module configured to execute an object switching operation on first object recommendation information by a target account, updating the first object recommendation information to second object recommendation information, wherein the object switching operation is a first preset operation or a second preset operation, and the first preset operation is used to indicate switching to a preset object recommendation information to be viewed; The second preset operation is used to indicate that the target account has no intention to view the first object recommendation information, and is used to indicate switching to the preset object recommendation information to be viewed; The first object recommendation information is the object recommendation information at the top layer among the plurality of first preset object recommendation information; The second object recommendation information is preset object recommendation information located in a layer below the first object recommendation information.

11. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the object recommendation interaction method according to any one of claims 1 to 9.

12. A computer-readable storage medium, characterized in that When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the object recommendation interaction method according to any one of claims 1 to 9.

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