Information pushing method and device, computer equipment and computer readable storage medium

Abstract

The invention discloses an information pushing method and device, computer equipment and a computer readable storage medium, and relates to the technical field of data processing and financial science and technology, a vehicle registration certificate image is acquired through second-hand vehicle financial business, and transportation company information is extracted by applying a target image processing technology, so that manual intervention is reduced, and the efficiency is improved. The information acquisition efficiency is improved, and the labor cost and the error rate caused by manual operation are reduced. And matching contact information in combination with an information query system to ensure that the obtained potential user information is accurate and effective. According to the method and the system, the city affiliation label is pushed to a new vehicle finance salesman, so that the accurate pushing of potential user information is realized, the salesman can carry out business in a more targeted manner, the low-cost broadening of a customer obtaining channel is realized, the problems that new vehicle finance excessively depends on a dealer and the channel is single are solved, and a reliable data basis is provided for subsequent marketing and business development.

Description

Technical Field

[0001] The present application relates to the fields of data processing technology and financial technology, and in particular to an information push method, apparatus, computer equipment, and computer-readable storage medium. Background Art

[0002] In the commercial vehicle finance sector, large commercial vehicle finance companies operate a wide range of businesses, encompassing numerous business segments. New vehicle finance is a key component of this. Current new vehicle finance businesses primarily rely on dealer channels to collect customer information. However, the applicant recognizes that this overreliance on dealers results in a lack of autonomy and flexibility in customer information collection, coupled with a relatively limited collection channel, making it difficult to proactively and accurately identify high-quality potential customers. Furthermore, the limited focus and scope of sales personnel make it difficult to accurately identify and effectively acquire a large number of potential high-quality customer resources. This not only leads to inefficient customer acquisition but also neglects many high-value customer groups, significantly limiting the market expansion space and business growth potential of new vehicle finance businesses. Summary of the Invention

[0003] In view of this, the present application provides an information push method, device, computer equipment and computer-readable storage medium, the main purpose of which is to solve the problem that excessive reliance on dealers leads to a lack of autonomy and flexibility in customer information collection in new car finance business, relatively single collection channels, and limited energy and coverage of business personnel, which not only leads to inefficient customer development, but also causes many high-value customer groups to be neglected, greatly limiting the market expansion space and business growth potential of new car finance business.

[0004] According to the first aspect of the present application, there is provided an information push method, the method comprising:

[0005] Obtaining a vehicle registration certificate image from a used car financial business system, and extracting target transportation company information from the vehicle registration certificate image using target image processing technology;

[0006] Sending the company name field in the target transportation company information to the information query system so that the information query system performs a field matching operation using the company name field;

[0007] Receiving the contact information corresponding to the company name field fed back by the information query system, and generating a potential user information set using the target transportation company information and the contact information corresponding to the company name field;

[0008] The city attribution tag marked with the potential user information set is matched in the salesperson database to determine the target salesperson associated with the city attribution tag, and the potential user information set is pushed to the terminal held by the target salesperson.

[0009] According to a second aspect of the present application, an information push device is provided, the device comprising:

[0010] An extraction module is used to obtain a vehicle registration certificate image from a used car financial business system and extract target transportation company information from the vehicle registration certificate image using target image processing technology;

[0011] A matching module, configured to send the company name field in the target transport company information to the information query system, so that the information query system performs a field matching operation using the company name field;

[0012] a generating module, configured to receive the contact information corresponding to the company name field fed back by the information query system, and generate a potential user information set using the target transportation company information and the contact information corresponding to the company name field;

[0013] The first push module is configured to match the city affiliation tag marked with the potential user information set in a salesperson database, determine a target salesperson associated with the city affiliation tag, and push the potential user information set to a terminal held by the target salesperson.

[0014] According to a third aspect of the present application, a computer device is provided, comprising a memory and a processor, wherein the memory stores a computer program, and the processor implements the steps of any one of the methods described in the first aspect when executing the computer program.

[0015] According to a fourth aspect of the present application, a computer-readable storage medium is provided, on which a computer program is stored. When the computer program is executed by a processor, the steps of any one of the methods in the first aspect are implemented.

[0016] By means of the above technical solution, the technical solution provided by the embodiment of the present application has at least the following advantages:

[0017] This application provides an information push method, apparatus, computer device, and computer-readable storage medium. This application obtains a vehicle registration certificate image from a used car finance business system, uses target image processing technology to extract target transportation company information from the vehicle registration certificate image, sends the company name field in the target transportation company information to an information query system, and then receives the contact information corresponding to the company name field from the information query system. The information set of potential user information is generated using the target transportation company information and the contact information corresponding to the company name field. The potential user information set is then matched against a salesperson database using the city affiliation tag, identifying the target salesperson associated with the city affiliation tag, and pushing the potential user information set to the terminal held by the target salesperson. By obtaining a vehicle registration certificate image through a used car finance business and using target image processing technology to extract transportation company information, manual intervention is reduced, information collection efficiency is improved, and labor costs and errors caused by manual operations are reduced. The contact information is then matched with the information query system to ensure that the acquired potential user information is accurate and effective. The information is then pushed to new car finance salespersons according to the city affiliation label, enabling accurate push of potential user information, allowing salespersons to conduct business more targetedly, expand customer acquisition channels at low cost, solve the problem of new car finance's over-reliance on dealers and single channels, and provide a reliable data foundation for subsequent marketing and business development.

[0018] The above description is only an overview of the technical solution of the present application. In order to more clearly understand the technical means of the present application, it can be implemented in accordance with the contents of the specification. In order to make the above and other purposes, features and advantages of the present application more obvious and easy to understand, the specific implementation methods of the present application are listed below. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] Various other advantages and benefits will become apparent to those skilled in the art upon reading the detailed description of the preferred embodiment below. The accompanying drawings are for illustration purposes only and are not to be considered as limiting the present application. The same reference symbols are used throughout the drawings to represent the same components. In the drawings:

[0020] Figure 1 A schematic diagram of an application environment for information push provided by an embodiment of the present application is shown;

[0021] Figure 2 A schematic diagram of a method for information push provided in an embodiment of the present application is shown;

[0022] Figure 3 A schematic diagram of another method for pushing information provided in an embodiment of the present application is shown;

[0023] Figure 4AA schematic diagram of the structure of information push provided by an embodiment of the present application is shown;

[0024] Figure 4B A schematic diagram of the structure of information push provided by an embodiment of the present application is shown;

[0025] Figure 5 A schematic diagram of the device structure of a computer device provided in an embodiment of the present application is shown. DETAILED DESCRIPTION

[0026] In the description of this application, it should be understood that the terms "first" and "second" are used for descriptive purposes only and should not be understood to indicate or imply relative importance or implicitly specify the number of the technical features indicated. Therefore, a feature defined as "first" or "second" may explicitly or implicitly include one or more of the features. In the description of this application, "plurality" means two or more, unless otherwise specifically defined.

[0027] The following describes exemplary embodiments of the present application in more detail with reference to the accompanying drawings. Although exemplary embodiments of the present application are shown in the accompanying drawings, it should be understood that the present application can be implemented in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided to enable a more thorough understanding of the present application and to fully convey the scope of the present application to those skilled in the art.

[0028] The information push method provided in the embodiment of the present application can be applied in the following situations: Figure 1In the application environment, the execution subject of this application is the information push system, which relies on the computing power of the server to provide services to users and relies on the client to provide service programs for the users corresponding to the server. The client communicates with the server through the network. The server obtains the vehicle registration certificate image from the used car financial business system, uses the target image processing technology to extract the target transportation company information from the vehicle registration certificate image, sends the company name field in the target transportation company information to the information query system, so that the information query system uses the company name field to perform field matching operations, receives the contact information corresponding to the company name field fed back by the information query system, uses the target transportation company information and the contact information corresponding to the company name field to generate a potential user information set, uses the city affiliation tag marked by the potential user information set to match in the salesperson database, determines the target salesperson associated with the city affiliation tag, and pushes the potential user information set to the terminal held by the target salesperson. This application uses target image processing technology to extract information from vehicle registration certificate images, reduce manual input links, and improve information acquisition efficiency; integrate multi-source data such as used car financial business systems, information query systems, and salesperson databases to fully explore data value, realize information sharing and collaborative work, and improve overall business operation efficiency; by generating potential user information sets and matching target salespersons based on city affiliation tags, potential customer information can be accurately pushed to suitable salespersons, which helps to improve business targeting, marketing effectiveness and customer service quality. Among them, the client can be but is not limited to various personal computers, laptops, smart phones, tablets and portable wearable devices, and the server can be an independent server, or it can provide cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (CDN), and basic cloud computing servers such as big data and artificial intelligence platforms. The following is a detailed description of this application through specific embodiments.

[0029] The present application embodiment provides an information push method, such as Figure 2 As shown, the method includes:

[0030] 201. Obtain a vehicle registration certificate image from a used car financial business system, and use target image processing technology to extract target transportation company information from the vehicle registration certificate image.

[0031] For large commercial vehicle finance companies, their commercial vehicle finance business encompasses both new and used vehicle businesses. For new vehicle finance, the primary method of acquiring customers is still through dealer referrals. However, auto finance salespeople have limited resources, making it difficult to cover all channels.

[0032] For used commercial vehicle financing, the primary channel for engagement is used car dealers; new vehicle sales are not covered. During used car financing, a reasonable vehicle valuation is required. This typically requires a registration certificate to review the vehicle's configuration. Existing valuation methods typically require taking a photo of the registration certificate for remote valuation, which accumulates a large number of registration certificate photos. Registration certificates contain a field for owner information. In the commercial vehicle industry, vehicle transporters must possess company transportation credentials, so vehicle owners often choose a transportation company and list it as the owner on their registration certificate. These transportation companies handle vehicle transfers, annual inspections, and other formalities, creating a strong bond with vehicle owners. When car owners are considering purchasing a vehicle, they often contact these transportation companies in advance, seeking assistance in finding a vehicle or negotiating pricing. Therefore, these transportation companies can also serve as customer acquisition channels for auto finance companies.

[0033] The registration certificate accompanies a vehicle throughout its lifecycle. For example, as a vehicle undergoes multiple transactions, it records the information of each owner. Therefore, even in a used car transaction, the initial owner of the registration certificate is always the shipping company selected by the owner when purchasing the new vehicle. Therefore, these shipping companies are highly advantageous channels. Because of their past connections and transactions, the information value of these shipping companies as a channel is much higher than simply searching for companies randomly on the internet. Therefore, if auto finance companies have accumulated a large number of registration certificate photos, they can identify the shipping companies of the registration certificate owners. Providing these shipping companies to the person in charge of new car financing can help new car financing businesses directly acquire customers or expand their reach.

[0034] In the embodiment of the present application, the vehicle registration certificate images accumulated by the used car finance business system are real data used in business operations. The images obtained from this system are reliable and business-relevant data, providing a solid foundation for subsequent analysis. Secondly, the use of target image processing technology to automatically extract target transport company information greatly improves information extraction efficiency compared to manual search and entry, while reducing the risk of errors caused by manual operation and improving information accuracy. Furthermore, accurately extracting target transport company information from vehicle registration certificate images can effectively screen out key information closely related to the business, providing accurate guidance for subsequent business development, customer contact, and other tasks.

[0035] 202. Send the company name field in the target transportation company information to the information query system, so that the information query system performs a field matching operation using the company name field.

[0036] In this embodiment, the information query system performs field matching, eliminating the tedious and inefficient manual comparison process. System algorithms enable fast and accurate data matching, enabling the extraction of more relevant information about target transportation companies from the information query system, significantly improving information processing efficiency and reducing manual errors. The company information obtained through precise matching helps sales personnel accurately grasp the characteristics and needs of target transportation companies, develop more targeted marketing plans, improve marketing success rates, and uncover more potential business opportunities.

[0037] 203. Receive the contact information corresponding to the company name field fed back by the information query system, and generate a potential user information set using the target transportation company information and the contact information corresponding to the company name field.

[0038] In an embodiment of the present application, the target transportation company information and contact information are integrated to form a potential user information set, so that the originally scattered information is aggregated into a complete user portrait basis, covering key information such as the company's basic situation and communication channels, so that business personnel can clearly identify potential customers, understand their characteristics and contact channels, accurately carry out marketing, customer service and other work, improve the success rate of customer development, and tap more business opportunities.

[0039] 204. The city attribution tag marked with the potential user information set is matched in the salesperson database to determine the target salesperson associated with the city attribution tag, and the potential user information set is pushed to the terminal held by the target salesperson.

[0040] In the embodiment of the present application, target sales representatives are quickly matched based on city affiliation labels, avoiding the tediousness of irregular information distribution or manual screening, so that potential user information can quickly and accurately reach the hands of sales representatives responsible for the corresponding areas, accelerating business process operations and reducing the time cost of information flow. Each sales representative only needs to focus on potential users in their respective areas, avoiding business overlap and waste of resources. The company can reasonably allocate human, material and other resources to improve overall operational efficiency.

[0041] The embodiment of the present application provides an information push method. Compared with the prior art, the embodiment of the present application obtains a vehicle registration certificate image from a used car financial business system, uses target image processing technology to extract target transportation company information from the vehicle registration certificate image, sends the company name field in the target transportation company information to an information query system, so that the information query system uses the company name field to perform a field matching operation, receives the contact information corresponding to the company name field fed back by the information query system, uses the target transportation company information and the contact information corresponding to the company name field to generate a potential user information set, uses the city affiliation tag marked with the potential user information set to match in a salesperson database, determines the target salesperson associated with the city affiliation tag, and pushes the potential user information set to the terminal held by the target salesperson. By obtaining a vehicle registration certificate image through the used car financial business and using target image processing technology to extract transportation company information, manual intervention is reduced, information collection efficiency is improved, and labor costs and the error rate caused by manual operations are reduced. The contact information is then matched with the information query system to ensure that the acquired potential user information is accurate and effective. The information is then pushed to new car finance salespersons according to the city affiliation label, enabling accurate push of potential user information, allowing salespersons to conduct business more targetedly, expand customer acquisition channels at low cost, solve the problem of new car finance's over-reliance on dealers and single channels, and provide a reliable data foundation for subsequent marketing and business development.

[0042] Furthermore, as a refinement and extension of the specific implementation of the above embodiment, in order to fully illustrate the specific implementation process of this embodiment, the embodiment of the present application provides another information push method, such as Figure 3 As shown, the method includes:

[0043] 301. Obtain a vehicle registration certificate image from a used car financial business system through a first data interface, and perform a preprocessing operation on the vehicle registration certificate image.

[0044] In the embodiment of the present application, the registration certificate photo is a required content to be uploaded in the second-hand commercial vehicle evaluation process. By using this business link to obtain the photo, the existing business process is fully utilized, and no additional complex data collection is required, key data can be efficiently obtained, laying the foundation for subsequent information processing. Among them, the first data interface is used to realize data interaction with the second-hand car financial business system, and this application does not impose specific restrictions on this. Preprocessing the vehicle registration certificate image can improve image clarity, correct tilt, remove noise, etc., so that the image quality reaches a better state, which helps to use the target image processing technology to extract field information more accurately and improve the accuracy of information extraction. The preprocessing process can also standardize and unify the image format, size, etc., so that registration certificate images from different sources and different shooting situations have consistent data standards, facilitate subsequent recognition and processing operations, and enhance the standardization and stability of the entire information processing process.

[0045] In an optional implementation scheme, as long as the used car financial business system detects that a vehicle registration certificate image of a used car has been uploaded, the vehicle registration certificate image will be pushed to the information push system in real time to ensure that the information is processed in a timely manner, avoid information delays due to data backlogs, and enable the business to keep up with market trends and customer needs.

[0046] In an optional implementation scheme, the used car financial business system can regularly push multiple vehicle registration certificate images to the information push system to realize the automatic flow of data from the used car financial business system to the information push system, thereby improving the smoothness and stability of the business process.

[0047] 302. Use target image processing technology to perform field recognition operation on the pre-processed vehicle registration certificate image to obtain the certificate number field, registration date field, company name field, and company city field.

[0048] In the embodiment of the present application, the target image processing technology can accurately identify key fields such as the certificate number, registration date, company name, and the city where the company is located for the pre-processed image, thereby avoiding omissions and errors that may occur in manual identification, ensuring the accuracy of information extraction, and greatly improving the efficiency of information extraction. Among them, the target image processing technology can be optical character recognition technology (OCR). OCR is a technology that uses image processing technology to extract text content in an image into editable digital text. It can recognize printed text, handwritten text, and even complex tables and graphic content, and realize the conversion from "image" to "data". For example, OCR technology is used to convert the information of all persons on the registration certificate into data for storage, as shown in Table 1 below.

[0049] Table 1

[0050]

[0051] Extracting information through targeted algorithms ensures consistency and standardization of information collected from different registration certificate images, eliminating individual differences in manual operations and making data more standardized and comparable. Furthermore, targeted image processing technology can automatically perform field recognition on pre-processed images, significantly reducing information extraction time and significantly improving overall work efficiency, especially when processing large numbers of registration certificate images. Furthermore, targeted image processing technology can simultaneously recognize multiple fields, acquiring information such as the certificate number, registration date, company name, and city in a single operation. This significantly reduces the number of steps and time costs compared to manual, step-by-step collection.

[0052] 303. The certificate number field, registration date field, company name field, and company city field are used as target transportation company information.

[0053] In this embodiment of the present application, the document number field, registration date field, company name field, and company city field are accurately extracted directly from the vehicle registration certificate image, with high originality and reliability, reducing errors and distortions in the information transmission process, and ensuring the credibility of the data when conducting subsequent business based on this information. In business development, the company name and city fields can be used to accurately locate target customer groups, facilitating regional and targeted marketing; the document number and registration date can assist in operations such as customer identity verification and business process tracing, improving business processing efficiency and accuracy.

[0054] In an optional implementation scheme, if target image processing technology is used to perform field recognition operations on the pre-processed vehicle registration certificate image to obtain multiple registration date fields, the earliest registration date field among the multiple registration date fields is used as the first registration date field, and the company name field corresponding to the first registration date field is used as the target company name field. Then, the certificate number field, the first registration date field, the target company name field, and the company city field corresponding to the target company name field are used as the target transportation company information to accurately determine the basic information of the target transportation company.

[0055] 304. Extract the company name field from the target transportation company information and perform standardization on the company name field.

[0056] In the embodiment of the present application, the standardization process can unify the format and title of the company name, eliminate the differences in the writing of the company name in different registration certificate images (such as abbreviations, nicknames, etc.), and keep the company name information consistent and standardized in the system, facilitating subsequent accurate retrieval, matching and analysis. In an optional implementation scheme, the processing process can correct errors and ambiguous expressions in the name to ensure that the company name is accurate. Therefore, the standardized company name field is easier to be recognized and processed by the information system, reducing matching failures and repeated queries caused by non-standard names, speeding up the information processing process, and improving the efficiency of system operation.

[0057] 305. Generate a field matching query request using the processed company name field, and send the field matching query request to the information query system through the second data interface, so that the information query system performs a field matching operation using the company name field.

[0058] In the embodiment of the present application, the processed company name field is more standardized and accurate, and the query request generated by this can enable the information query system to perform matching operations more accurately, reduce fuzzy matches or wrong matches, and improve the accuracy and relevance of the query results. The information query system is a system channel that can query accurate contact information, and this application does not impose specific restrictions here. The information query system can strictly follow the relevant laws and regulations to regulate the disclosure and query of corporate information, and ensure compliance when obtaining and using corporate contact information, and will not leak or abuse information. These platform data have been officially reviewed or have professional collection processes to ensure that the obtained contact information, contact numbers, and other information are true, accurate, and authoritative, providing a solid data foundation for subsequent business development. Among them, the second data interface is used to realize data interaction with the information query system, and this application does not impose specific restrictions here. For example,

[0059] 306. Extract the company's city field from the target transportation company information, and determine the city attribution label corresponding to the transportation company based on the company's city field.

[0060] In the embodiment of the present application, the city affiliation label is clearly defined, which facilitates the automobile finance company to classify and manage transportation companies by region, so that salesmen can formulate marketing strategies and arrange business visits based on the region to which they belong, thereby improving the accuracy and efficiency of business management.

[0061] In one alternative implementation, cities vary in their economic development levels, industrial structures, and logistics and transportation needs. Extracting the city field to determine attribution tags can help financial institutions analyze the specific characteristics of commercial vehicle market demand in each city. For example, logistics hub cities have a high demand for cargo vehicles, while tourist cities have a high demand for passenger vehicles. Furthermore, based on city attribution tags, financial institutions can understand the characteristics and needs of local commercial vehicle transport companies and conduct targeted marketing. For example, in cities with concentrated transportation industries, preferential vehicle purchase financing policies can be targeted to transport companies, improving marketing effectiveness and increasing customer conversion rates.

[0062] 307. Receive the contact information corresponding to the company name field fed back by the information query system, use the city affiliation label corresponding to the transportation company, mark the target transportation company information and the contact information corresponding to the company name field, and obtain a potential user information set.

[0063] In the embodiment of the present application, after receiving the contact information corresponding to the company name field fed back by the information query system, a comprehensive potential user information set is constructed by integrating the target transportation company information, contact information and combining the city affiliation label, which can accurately identify the potential customer group. Based on this information, financial institutions can formulate differentiated marketing plans based on the characteristics of different regions and different types of transportation companies to improve the accuracy and conversion rate of marketing. Among them, the information push system will store the received contact information according to the preset format, such as the following Table 2

[0064] Table 2

[0065]

[0066] Among them, the preset format storage can eliminate the format differences of contact information from different channels (such as phone number segmentation, address hierarchy confusion, etc.) to form standardized data. In an optional implementation scheme, the preset format can be embedded with data verification rules (such as the number of digits in the phone number, required address items, etc.), and the information push system automatically intercepts non-compliant data and triggers a reminder to re-enter. For example: if the contact name is empty or contains illegal characters, it will refuse to store and prompt the salesperson to correct it; if the city attribution label does not match the address information, the data verification process will be automatically triggered, thereby improving data accuracy, reducing manual error correction costs, and ensuring the reliability of the information relied on by subsequent businesses.

[0067] 308. The city attribution tag marked with the potential user information set is matched in the salesperson database to determine the target salesperson associated with the city attribution tag, and the potential user information set is pushed to the terminal held by the target salesperson.

[0068] In the embodiment of the present application, the salesperson in the corresponding area is directly matched through the city attribution label, that is, the regional matching based on the salesperson's organizational structure ensures that the potential user information is highly consistent with the salesperson's jurisdiction. For example, the transportation company information in Shanghai is only pushed to the salesperson stationed in Shanghai to avoid follow-up delays or waste of resources caused by cross-regional information mismatch. Moreover, potential users in the same area are followed up by fixed salespersons, which facilitates the accumulation of historical communication records and the formation of a coherent customer portrait. For example, the salesperson can push customized discounts on holidays based on past interaction records to enhance customer stickiness.

[0069] In an optional implementation plan, multiple labels can be added to match salespersons based on city affiliation, such as industry type, company size, vehicle type, etc., to achieve multi-dimensional matching. For example, information on new energy logistics companies in Beijing can be accurately pushed to exclusive salespersons responsible for new energy commercial vehicle business.

[0070] In an optional implementation, when the used car finance business system detects the owner's identity information transmitted via the first data interface, it indicates that the owner is ready to sell his used car and therefore has a need to purchase a new car, making him a potential customer. Therefore, the owner's identity information is matched with the existing customer database of the auto finance company. By matching with the existing customer database, new and old customers can be quickly distinguished. For old customers, relevant information can be directly located and extracted to support precision marketing and services; new customers are promptly included in the database to expand customer resources.

[0071] If the matching determines that the vehicle owner's identity information does not exist in the existing customer database of the automobile finance company, a preset data format is obtained and the vehicle owner's identity information is stored in the existing customer database of the automobile finance company according to the preset data format.

[0072] If the match determines that the car owner's identity information exists in the auto finance company's existing customer database, the user corresponding to the car owner's identity information will be regarded as a potential user. The car owner's city field will be extracted from the car owner's identity information, and the car owner's city field will be used for matching in the salesperson database to determine the designated salesperson associated with the car owner's city field. The potential user's contact information will be obtained from the auto finance company's existing customer database, and the potential user's contact information will be pushed to the terminal held by the designated salesperson. This will accurately locate the target customer, make marketing more targeted, and significantly improve the transaction conversion rate.

[0073] In an optional implementation, salespeople submit potential user information set push requests to the system based on their own business goals. The information push system then pushes the corresponding potential user information sets. Salespeople can proactively obtain information based on their own business rhythm, goals, and actual circumstances, rather than passively receiving it, thereby increasing their work enthusiasm and subjective initiative.

[0074] In an alternative implementation, the information push system can periodically push potential user information sets based on business rules. For example, every Monday, it automatically pushes the potential user information sets newly entered into the system last week to all sales representatives. It can also trigger push notifications based on specific events. For example, when a potential user performs an important action on the system (such as submitting a car purchase intention form or uploading an image of the vehicle registration certificate), it can instantly push notifications to the responsible sales representative. This allows for increasingly precise understanding of potential user needs, enabling intelligent push notifications and improving overall business efficiency and effectiveness.

[0075] The embodiment of the present application provides an information push method. Compared with the prior art, the embodiment of the present application obtains a vehicle registration certificate image from a used car financial business system, uses target image processing technology to extract target transportation company information from the vehicle registration certificate image, sends the company name field in the target transportation company information to an information query system, so that the information query system uses the company name field to perform a field matching operation, receives the contact information corresponding to the company name field fed back by the information query system, uses the target transportation company information and the contact information corresponding to the company name field to generate a potential user information set, uses the city affiliation tag marked with the potential user information set to match in a salesperson database, determines the target salesperson associated with the city affiliation tag, and pushes the potential user information set to the terminal held by the target salesperson. By obtaining a vehicle registration certificate image through the used car financial business and using target image processing technology to extract transportation company information, manual intervention is reduced, information collection efficiency is improved, and labor costs and the error rate caused by manual operations are reduced. The contact information is then matched with the information query system to ensure that the acquired potential user information is accurate and effective. The information is then pushed to new car finance salespersons according to the city affiliation label, enabling accurate push of potential user information, allowing salespersons to conduct business more targetedly, expand customer acquisition channels at low cost, solve the problem of new car finance's over-reliance on dealers and single channels, and provide a reliable data foundation for subsequent marketing and business development.

[0076] Further, as Figure 2 In the specific implementation of the method, the embodiment of the present application provides an information push device, such as Figure 4A As shown, the apparatus includes: an extraction module 401 , a matching module 402 , a generation module 403 and a first push module 404 .

[0077] Extraction module 401, used to obtain a vehicle registration certificate image from a used car financial business system, and extract target transportation company information from the vehicle registration certificate image using target image processing technology;

[0078] A matching module 402 is configured to send the company name field in the target transportation company information to the information query system so that the information query system performs a field matching operation using the company name field;

[0079] A generating module 403 is configured to receive the contact information corresponding to the company name field fed back by the information query system, and generate a potential user information set using the target transportation company information and the contact information corresponding to the company name field;

[0080] The first push module 404 is configured to match the city affiliation tag marked with the potential user information set in a salesperson database, determine a target salesperson associated with the city affiliation tag, and push the potential user information set to a terminal held by the target salesperson.

[0081] In a specific application scenario, the extraction module 401 is used to obtain a vehicle registration certificate image from a used car financial business system through a first data interface, and perform preprocessing operations on the vehicle registration certificate image; use the target image processing technology to perform field recognition operations on the preprocessed vehicle registration certificate image to obtain a certificate number field, a registration date field, a company name field, and a company city field; and use the certificate number field, the registration date field, the company name field, and the company city field as the target transportation company information.

[0082] In a specific application scenario, the extraction module 401 is used to, if the target image processing technology is used to perform a field recognition operation on the pre-processed vehicle registration certificate image, to obtain multiple registration date fields, then use the earliest registration date field among the multiple registration date fields as the first registration date field, and use the company name field corresponding to the first registration date field as the target company name field; and use the certificate number field, the first registration date field, the target company name field, and the company city field corresponding to the target company name field as the target transportation company information.

[0083] In a specific application scenario, the matching module 402 is used to extract the company name field from the target transportation company information and standardize the company name field; use the processed company name field to generate a field matching query request, and send the field matching query request to the information query system through the second data interface.

[0084] In a specific application scenario, the generation module 403 is used to extract the company's city field from the target transportation company information, and determine the city affiliation label corresponding to the transportation company based on the company's city field; use the city affiliation label corresponding to the transportation company to mark the target transportation company information and the contact information corresponding to the company name field to obtain the potential user information set.

[0085] In specific application scenarios, such as Figure 4B As shown, the device further includes: a second pushing module 405.

[0086] The second push module 405 is used to, when detecting the vehicle owner identity information transmitted by the used car financial business system through the first data interface, use the vehicle owner identity information to match with the existing customer database of the automobile finance company; if the match determines that the vehicle owner identity information exists in the existing customer database of the automobile finance company, then use the user corresponding to the vehicle owner identity information as a potential user; extract the vehicle owner's city field from the vehicle owner identity information, use the vehicle owner's city field to match in the salesperson database, and determine the designated salesperson associated with the vehicle owner's city field; obtain the contact information of the potential user from the existing customer database of the automobile finance company, and push the contact information of the potential user to the terminal held by the designated salesperson.

[0087] In a specific application scenario, the second push module 405 is used to obtain a preset data format if it is determined through matching that the vehicle owner's identity information does not exist in the existing customer database of the automobile finance company, and store the vehicle owner's identity information in the existing customer database of the automobile finance company according to the preset data format.

[0088] The present embodiment provides a device that, compared to the prior art, obtains a vehicle registration certificate image from a used car finance business system, extracts target transport company information from the vehicle registration certificate image using target image processing technology, sends the company name field in the target transport company information to an information query system, and then receives the contact information corresponding to the company name field from the information query system. The device generates a potential user information set using the target transport company information and the contact information corresponding to the company name field. The device then uses the city affiliation tag tagged with the potential user information set to match the information in a salesperson database, identifies the target salesperson associated with the city affiliation tag, and pushes the potential user information set to the terminal held by the target salesperson. By obtaining a vehicle registration certificate image through a used car finance business and extracting the transport company information using target image processing technology, the device reduces manual intervention, improves information collection efficiency, and reduces labor costs and the error rate caused by manual operations. The device then matches the contact information with the information query system to ensure that the acquired potential user information is accurate and valid. The information is then pushed to new car finance salespersons according to the city affiliation label, enabling accurate push of potential user information, allowing salespersons to conduct business more targetedly, expand customer acquisition channels at low cost, solve the problem of new car finance's over-reliance on dealers and single channels, and provide a reliable data foundation for subsequent marketing and business development.

[0089] It should be noted that for other corresponding descriptions of the functional units involved in the information push device provided in the embodiment of the present application, please refer to Figure 2 and Figure 3 The corresponding description in will not be repeated here.

[0090] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties.

[0091] The technical features of the above embodiments can be combined arbitrarily. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0092] The above-described embodiments merely represent several implementation methods of the present application. While the descriptions are relatively specific and detailed, they should not be construed as limiting the scope of the present application. It should be noted that a person of ordinary skill in the art may make various modifications and improvements without departing from the spirit of the present application, and these modifications and improvements fall within the scope of protection of the present application. Therefore, the scope of protection of the present application shall be determined by the appended claims.

[0093] In an exemplary embodiment, see Figure 5 A computer device is also provided, comprising a bus, a processor, a memory, and a communication interface. The computer device may also include an input / output interface and a display device, wherein the various functional units can communicate with each other via the bus. The memory stores a computer program, and the processor is configured to execute the program stored in the memory and perform the information push method in the above-described embodiment.

[0094] A computer-readable storage medium stores a computer program, which implements the steps of the information push method when executed by a processor.

[0095] Through the description of the above implementation methods, those skilled in the art can clearly understand that the present application can be implemented through hardware or by means of software plus a necessary general hardware platform. Based on this understanding, the technical solution of the present application can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a USB flash drive, a mobile hard disk, etc.), including a number of instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in each implementation scenario of the present application.

[0096] Those skilled in the art will understand that the accompanying drawings are only schematic diagrams of a preferred implementation scenario, and the modules or processes in the accompanying drawings are not necessarily required to implement the present application.

[0097] Those skilled in the art will appreciate that the modules in the devices in the implementation scenario can be distributed in the devices of the implementation scenario according to the implementation scenario description, or can be modified accordingly and located in one or more devices different from the implementation scenario. The modules in the above implementation scenario can be combined into one module or further split into multiple submodules.

[0098] The above application serial numbers are for description only and do not represent the advantages or disadvantages of the implementation scenarios.

[0099] The above disclosure only describes several specific implementation scenarios of the present application. However, the present application is not limited thereto, and any changes that can be conceived by those skilled in the art should fall within the scope of protection of the present application.

Claims

1. An information push method, characterized in that: include: Obtaining a vehicle registration certificate image from a used car financial business system, and extracting target transportation company information from the vehicle registration certificate image using target image processing technology; Sending the company name field in the target transportation company information to the information query system so that the information query system performs a field matching operation using the company name field; Receiving the contact information corresponding to the company name field fed back by the information query system, and generating a potential user information set using the target transportation company information and the contact information corresponding to the company name field; The city attribution tag marked with the potential user information set is matched in the salesperson database to determine the target salesperson associated with the city attribution tag, and the potential user information set is pushed to the terminal held by the target salesperson.

2. The method according to claim 1, characterized in that The method of obtaining a vehicle registration certificate image from a used car financial business system and extracting target transportation company information from the vehicle registration certificate image using target image processing technology includes: obtaining a vehicle registration certificate image from a used car financial business system through a first data interface, and performing a preprocessing operation on the vehicle registration certificate image; Using the target image processing technology to perform field recognition on the pre-processed vehicle registration certificate image, obtaining a certificate number field, a registration date field, a company name field, and a company city field; The certificate number field, the registration date field, the company name field, and the company's city field are used as the target transportation company information.

3. The method according to claim 2, characterized in that The method further comprises: If a field recognition operation is performed on the pre-processed vehicle registration certificate image using the target image processing technology to obtain multiple registration date fields, the earliest registration date field among the multiple registration date fields is used as the first registration date field, and the company name field corresponding to the first registration date field is used as the target company name field; The certificate number field, the first registration date field, the target company name field, and the company city field corresponding to the target company name field are used as the target transportation company information.

4. The method according to claim 1, wherein The sending of the company name field in the target transportation company information to the information query system includes: Extracting a company name field from the target transportation company information and performing standardization processing on the company name field; A field matching query request is generated using the processed company name field, and the field matching query request is sent to the information query system through a second data interface.

5. The method according to claim 1, wherein The step of generating a potential user information set using the target transportation company information and the contact information corresponding to the company name field includes: Extract the company's city field from the target transport company information, and determine the city attribution label corresponding to the transport company based on the company's city field; The target transportation company information and the contact information corresponding to the company name field are marked using the city attribution tag corresponding to the transportation company to obtain the potential user information set.

6. The method according to claim 1, characterized in that The method further comprises: When detecting the vehicle owner identity information transmitted by the used vehicle finance business system through the first data interface, matching the vehicle owner identity information with the existing customer database of the automobile finance company; If the matching determines that the car owner's identity information exists in the existing customer database of the automobile finance company, the user corresponding to the car owner's identity information is regarded as a potential user; Extracting the vehicle owner's city field from the vehicle owner's identity information, using the vehicle owner's city field to match the vehicle owner's city field in the salesperson database, and determining a designated salesperson associated with the vehicle owner's city field; The contact information of the potential user is obtained from the existing customer database of the automobile finance company, and the contact information of the potential user is pushed to the terminal held by the designated salesperson.

7. The method according to claim 6, characterized in that After matching the vehicle owner's identity information with the existing customer database of the auto finance company, the method further includes: If it is determined through matching that the vehicle owner identity information does not exist in the existing customer database of the automobile finance company, a preset data format is obtained, and the vehicle owner identity information is stored in the existing customer database of the automobile finance company according to the preset data format.

8. An information push device, characterized in that: include: An extraction module is used to obtain a vehicle registration certificate image from a used car financial business system and extract target transportation company information from the vehicle registration certificate image using target image processing technology; A matching module, configured to send the company name field in the target transport company information to the information query system, so that the information query system performs a field matching operation using the company name field; a generating module, configured to receive the contact information corresponding to the company name field fed back by the information query system, and generate a potential user information set using the target transportation company information and the contact information corresponding to the company name field; The first push module is configured to match the city affiliation tag marked with the potential user information set in a salesperson database, determine a target salesperson associated with the city affiliation tag, and push the potential user information set to a terminal held by the target salesperson.

9. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 7 are implemented.

10. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 7 are implemented.

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