Marketing customer extension method and system based on queuing subsidy mechanism

Abstract

The invention relates to a marketing customer extension method and system based on a queuing subsidy mechanism, and belongs to the technical field of consumption subsidy. According to the invention, a flexible and efficient consumption subsidy system is constructed through a plurality of subsidy modes such as fixed-proportion queuing, average / random distribution, subsidy relay, environment-friendly health subsidy and the like in combination with commodity grouping, group purchase queuing, acceleration invitation, reward exit (including a treasure digging mode) and a multi-dimensional circular queuing mode. The method can be applied to online and offline multiple scenes, realizes rapid return of user consumption funds, customer obtaining and drainage of merchants and cross-industry economic collaboration, effectively improves consumption vitality and livelihood service quality, and has significant progress compared with the prior art.

Description

Technical Field

[0001] The present invention belongs to the technical field of consumer subsidies, and specifically relates to a marketing and customer acquisition method and system based on a queuing subsidy mechanism. Background Art

[0002] Existing consumer subsidy models suffer from a single subsidy method, low user participation, insufficient subsidy efficiency, and difficulty in forming a closed-loop consumption cycle. Traditional subsidy models typically employ fixed-ratio direct cashback or simple discounts, failing to dynamically adjust to user behavior, consumption scenarios, and industry characteristics. Furthermore, they lack user incentives and cross-industry collaboration, making it difficult to effectively promote consumption cycles and attract customers.

[0003] Therefore, a new subsidy model is needed to solve the above problems. Summary of the Invention

[0004] The purpose of the present invention is to provide a marketing and customer acquisition method and system based on a queuing subsidy mechanism, which increases user participation and promotes consumption circulation through multi-dimensional subsidies.

[0005] In order to achieve the above object, the present invention provides the following technical solutions: 1. Queuing Subsidy Method 1. Fixed ratio queuing mechanism Based on the time sorting of users' online and offline transaction orders, when the subsidy amount of the current user reaches 100%, the subsidy will be automatically issued to the next user.

[0006] Example: Product sales amount is 100 yuan, the total subsidy is 100%, and the subsidy for each transaction is 25%. User A spends 100 yuan and receives 25 yuan. When user B spends 100 yuan, user A receives another 25 yuan. When user C spends 200 yuan, user A receives 50 yuan. After user A has accumulated 100 yuan in subsidies, the subsidy eligibility slips to user B.

[0007] 2. Average / Random Subsidy Allocation Mechanism When a new user consumes, the previous users share the subsidy in an even or random manner.

[0008] Example: User A receives a 25% subsidy when spending 100 yuan, user A receives 25% when user B spends 100 yuan, and user C receives 25% together when spending 100 yuan (equally or randomly allocated).

[0009] 3. Subsidy relay mechanism When the user's accumulated subsidy is close to 100%, the remaining subsidy can be given priority to the users waiting for subsidy.

[0010] Example: User A spends 100 yuan, user B spends 200 yuan, user A gets 50 yuan, and when user C spends 300 yuan, user A should get 75 yuan. At this time, user A only needs 25 yuan to reach the full amount, and the remaining 50 yuan can be given by user A to any user waiting for subsidy.

[0011] 4. Combined subsidy mechanism Combine queuing subsidies with priority subsidies, average distribution, group purchase subsidies, points red envelopes, etc.

[0012] Example: Of the 25% subsidy for a single transaction, the user will be given priority to receive 10%, and the remaining 15% will be distributed to the first-place users in the queue.

[0013] 5. Environmental protection and health subsidy mechanism For offline consumption, users who use carbon-reducing and environmentally friendly packaging (such as environmentally friendly shopping bags and biodegradable tableware) or who meet the exercise time requirements can receive additional base subsidies.

[0014] 2. Queuing and grouping logic Group by product type, brand, price, delivery range, time period, consumption frequency, online / offline payment and other dimensions to avoid the obstruction of subsidy distribution due to excessively high prices of a single product.

[0015] Example: Assign high-priced electronic products and low-priced daily necessities to different queues to ensure efficient subsidy distribution in each queue.

[0016] 3. Group purchase queue subsidy method Groups are divided into groups of 5, 10, or 20 people. Users in the group will receive subsidies in the following ways: Average distribution to the entire group: Example: A group of 10 people has a transaction volume of 10,000 yuan, a subsidy of 3,000 yuan, and each person receives 300 yuan.

[0017] Random amount subsidy: The subsidy amount is randomly allocated between 10% and 100%, and 10 people share 3,000 yuan.

[0018] Designated free meal + remaining distribution: 1 person in the group will get 100% free meal, and the remaining amount will be divided equally or randomly distributed among the other users.

[0019] IV. Accelerated Subsidy Mechanism 1. Invite N new users online to help, and the user subsidy queue number will move up one.

[0020] 2. After the invited user places an order, the subsidy amount of the ordering user will be given priority to the inviter.

[0021] 3. Offline QR code payment users can invite other users to help speed up queue sorting.

[0022] V. Exit Subsidy Incentive Mechanism 1. General exit mechanism: Users can voluntarily exit the subsidy queue and receive rewards of their choice, such as cash, red envelopes, coupons, points, and merchandise.

[0023] 2. Cross-industry exit combination mechanism (treasure hunt model) After exiting the queue, users will receive "particle" points, which can be used to trigger the treasure hunt mechanism in cooperative stores on the platform by scanning codes, connecting to Bluetooth, etc., and consuming particles to hunt for treasures.

[0024] The platform places treasures (prizes include physical items, virtual items, etc.) in cooperative stores. Users who enter the corresponding stores have a chance to dig up prizes, and the platform generates order records.

[0025] Application scenarios: Scenic spots place treasures in unpopular attractions to divert tourists; online treasure hunts attract customers to merchants, and offline treasure hunts increase the visit rate to physical stores.

[0026] 6. Subsidy cycle model 1. Independent queuing: Merchants circulate queuing subsidies within their own system to protect the user system.

[0027] 2. Queuing in the same city: Products of merchants participating in the queue in the same city circulate in the same system, accelerating user subsidies.

[0028] 3. Inter-industry queuing: Non-competing industries (such as restaurants and KTVs) queue up with each other to avoid large businesses in the same industry excluding small businesses.

[0029] 4. Platform queuing: All online and offline transactions on the platform are queued in a unified manner and follow platform rules.

[0030] 5. Single product queuing: Use a single product as a queue loop, so that all users will receive a circular queue subsidy when purchasing or consuming this product.

[0031] 6. Single category queuing: Use products from a certain category as a queue loop, so that users can receive cyclical queue subsidies when consuming all products in that category.

[0032] 7. Price queuing: All products are queued according to the selling price, and the product price difference is ensured to be circulated within a reasonable multiple to ensure that all users can circulate quickly.

[0033] 8. Group purchase queue: Organize group purchases online or offline, set a fixed number of people in the group, and consumers pay in a unified manner. Subsidies are immediately given after payment. This solution is more suitable for offline sales meetings and other methods. Subsidies are immediately returned at the same time as payment.

[0034] The beneficial effects of the present invention are: By leveraging various subsidy methods, including fixed-ratio queuing, average / random allocation, subsidy relay, and environmental and health subsidies, combined with product grouping, group-buying queues, invitation acceleration, exit rewards, and a multi-dimensional circular queuing model, a flexible and efficient consumer subsidy system has been established. This approach can be applied in multiple online and offline scenarios, enabling rapid refunds for user spending, customer acquisition and traffic generation for merchants, and cross-industry economic collaboration, effectively boosting consumer activity and the quality of public services, representing a significant improvement over existing technologies.

[0035] The above description is only an overview of the technical solution of the present invention. In order to more clearly understand the technical means of the present invention and implement it according to the contents of the specification, the following is a detailed description of the preferred embodiments of the present invention. DETAILED DESCRIPTION

[0036] The technical solution of the present invention will be described clearly and completely below. Obviously, the embodiments described are only some embodiments of the present invention, not all embodiments. All other embodiments derived by persons of ordinary skill in the art based on the embodiments of the present invention without creative effort are within the scope of protection of the present invention.

[0037] In addition, the technical features involved in the different embodiments of the present invention described below can be combined with each other as long as they do not conflict with each other.

[0038] 1. Queuing subsidy method 1.1 Fixed ratio queue Users can receive a queuing subsidy based on the time they spend on online and offline transactions. When the current user's subsidy is full, the subsidy is automatically passed to the next user. Alternatively, the subsidy can be evenly distributed among all users before the current consumer, randomly distributed, or combined.

[0039] For example: If the product sales amount is 100 yuan, the total subsidy amount is 100%, and the subsidy for a single transaction is 25%.

[0040] All users of transactions can enjoy a 100% subsidy, but the single subsidy is 25% of the transaction amount.

[0041] User A spent 100 yuan and received a subsidy of 25 yuan.

[0042] User B spent 100 yuan, and user A received a subsidy of 25 yuan.

[0043] User C spent 200 yuan, and user A received a 50 yuan subsidy.

[0044] When the cumulative subsidies received by user A reach 100%, user A's subsidies are completed, and subsequent subsidies will automatically slide to the next user, that is, user B.

[0045] User D spent 300 yuan, user B received a subsidy of 75 yuan, and so on.

[0046] 1.2 When subsidies are distributed evenly or randomly.

[0047] For example If user A spends 100 yuan, he will receive a 25% single transaction subsidy.

[0048] If user B spends 100 yuan, user A will receive a 25% subsidy.

[0049] User C spends 100 yuan, and user A and user B jointly receive a 25% subsidy, which can be a random subsidy or evenly distributed.

[0050] User D spends 100 yuan, and users A, B, and C receive a 25% subsidy. The subsidy can be random or evenly distributed.

[0051] 1.3 Subsidy relay mechanism For example: If the product sales amount is 100 yuan, the total subsidy amount is 100%, and the subsidy for a single transaction is 25%.

[0052] User A spent 100 yuan and received a subsidy of 25 yuan.

[0053] User B spent 200 yuan, and user A received a 50 yuan subsidy.

[0054] User C spent 300 yuan, and user A received a subsidy of 75 yuan.

[0055] At this time, user A's total consumption is 100 yuan. According to the logic of 100% subsidy, after user C's consumption, user A gets 25 yuan and can get 100% subsidy. At this time, for the remaining 50 yuan, user A will have priority relay gift rights after meeting the relay subsidy conditions, and can give the remaining 50 yuan to any user to be subsidized.

[0056] 1.4 Environmental protection subsidies and health subsidies For example: When users use QR code payment offline, such as when shopping, dining or other consumption behaviors, if the necessary items used (shopping bags, dining bowls and chopsticks, travel, clothing bags, etc.) are carbon emission reduction and environmentally friendly packaging, Ke will receive an additional base subsidy.

[0057] Through some technical means, it can be monitored that when a user's daily exercise time reaches a certain standard, he or she can receive an additional base subsidy.

[0058] 1.5 Combination subsidies can combine queuing and average or random distribution to provide user subsidies.

[0059] For example: Prioritize yourself + fixed amount Taking the product sales volume as 100 yuan, the total subsidy as 100%, and the subsidy for a single transaction as 25% as an example, you will be given priority with 10%, and the others will be in line.

[0060] When the first user, User A, spends 100 yuan, he or she receives a 25% subsidy and gets 25 yuan.

[0061] When user B spends 100 yuan, he or she can get a 10% subsidy first, and the remaining 15% will be subsidized to user A.

[0062] When user C spends 200 yuan, he or she will receive a 10% subsidy first, and the remaining 15% subsidy will be given to user A.

[0063] Similarly, this priority can be combined with the other methods mentioned above, such as priority subsidies combined with equal distribution, priority combined with group purchase subsidies, priority combined with points, red envelopes, etc.

[0064] 2. Queuing and subsidy logic Through product discounts, a single subsidy can be provided. The single subsidy amounts of multiple users can be cumulatively distributed to one user to meet 100% of the subsidy. Products can be grouped according to different product types, brands, and prices to avoid the problem of a single product being too high and thus preventing subsidies from being distributed to other users.

[0065] Users are grouped into multiple modes based on the type of order goods, price, delivery range, different time periods, dynamic ratios, consumption frequency, online goods or offline scan code payment, etc.

[0066] 3. Group purchase queuing subsidy method By forming groups of 5 / 10 / 20 or other numbers of people, random subsidies can be provided to users in the same group, and the subsidy amount can be randomly distributed to users from 20% to 100%.

[0067] For example: the product is priced at 1,000 yuan, the single subsidy is 30%, and a group purchase consists of 10 people.

[0068] If the transaction amount is 10,000 yuan, the subsidy amount can be 3,000 yuan, and the subsidy amount will be distributed to users in three different ways.

[0069] 3.1 If the subsidy is evenly distributed across the entire group, each user will receive a subsidy of 300 yuan.

[0070] 3.2 Random amount subsidy: The subsidy amount is 10%~100% random, that is, there will be a maximum of 2 1,000 yuan subsidies, and 10 users will share 3,000 yuan, which will be distributed randomly.

[0071] 3.3 Designate 100%, and the remaining amount will be divided equally or randomly; among the consumers participating in the group, one person will get 100% of the meal free, and the remaining users will randomly or evenly divide the remaining amount.

[0072] 4. Accelerated subsidy method You can help yourself by inviting new users online. For every N users you invite, your subsidy queue ranking will move forward one.

[0073] You can help yourself by inviting other users to place orders. After the directly invited user places an order, part of the single subsidy amount of the user who placed the order will be subsidized to the inviter first.

[0074] Offline QR code payment users can speed up by inviting other users to subsidize their queue numbers.

[0075] 5. Exit subsidy rewards 5.1 General Exit Subsidy Mechanism When the user thinks that the subsidy period is too long and does not want to wait, the user can take the initiative to withdraw from the subsidy queue; when the user chooses to withdraw from the subsidy queue, the user will be given a certain reward, which can be cash, red envelopes, coupons, points, goods or other options.

[0076] 5.2 Cross-industry exit combination subsidy mechanism (treasure hunt, treasure grab, etc.) If a platform (app, software, website, or other system) determines that the subsidy cycle is too long and no longer warrants waiting, the user can proactively apply to exit the subsidy queue. After exiting the subsidy queue, the user may be granted certain special rights or points (for better explanation, points are referred to as particles here, but the name can be anything). Once a user obtains a particle, they have a chance to dig for treasure.

[0077] The platform will place a treasure (a prize can be any physical or virtual item, such as an item, red envelope, coupon, merchandise, points, etc.) in one or more of its partner stores (this can be done by scanning a code, connecting to Bluetooth, connecting to Wi-Fi, or other devices or software). When a user who exits the queue and has particles enters any of the participating stores, a treasure hunt mechanism will be triggered, either actively or passively, and a certain amount of particles will be consumed to conduct a treasure hunt. If a user enters a store where the platform has placed a treasure, there is a certain probability that they will find a prize. After finding a prize, the platform will automatically generate a new order to record the user's behavior.

[0078] Prizes can be provided by the platform itself, merchants, or advertisers. For example, online treasure hunts can attract more user traffic to merchants' online stores. Offline treasure hunts can encourage users to exercise, shop, and interact with offline stores. This can mitigate the impact of online e-commerce on physical stores, increase the frequency of offline store visits, and encourage more users to go out, shop, and improve the city's overall offline economy.

[0079] Combined with different subsidy models, it can be applied in any different scenarios.

[0080] For example: Scenic spots are reasonably divided into different time periods Within a scenic area, there are always numerous popular and less popular attractions. Placing prizes at less popular spots can effectively alleviate peak crowding and overload at popular attractions during peak periods. Allowing more visitors to discover treasures while playing (scenic spots can offer more than just prizes; they can also include historical information or information about the attraction; different industries have different treasure trove mechanisms) can more quickly stimulate visitor excitement, increase guests' willingness to participate in scenic area activities, and drive further traffic. Furthermore, any industry can develop its own treasure trove platform based on this logic.

[0081] Of course, this method can not only be used when users withdraw from subsidies, but can also be used after online or offline payment.

[0082] 6. Subsidy cycle model When the platform (software, APP, WEB system or other platform-type systems, offline large-scale comprehensive supermarkets, etc.) model is used to process the above data, subsidies can be provided through different models consisting of the platform, enterprises (merchants) and end users.

[0083] 6.1 Independent Queuing Platform suppliers can choose to queue independently on the platform, so that when users purchase goods from the merchant, they will automatically receive circular queue subsidies under the merchant's own system, which is beneficial for merchants to protect their own user system and rely heavily on their own user base.

[0084] 6.2 Queuing in the same city Suppliers can also choose to queue in their current city. When choosing to queue in their current city, their products will be circulated in the same queue system as those of suppliers in all participating cities where the supplier is located. When queuing in the same city, users can receive subsidies more quickly.

[0085] 6.3 Queuing in another world Suppliers can also choose to queue in different industries. For example, the catering industry only chooses to queue with local KTV industries, bar industries and other stores that do not conflict with this industry. In different industry queuing, it can speed up the user subsidy speed while avoiding the problem that some large catering stores are unwilling to queue with local small catering stores.

[0086] 6.4 Platform Queuing Suppliers can also choose to queue for subsidies with the entire platform. When choosing to queue for subsidies with the entire platform, they will follow the platform's subsidy rules and participate in all online and offline transaction queues on the entire platform.

[0087] 6.5 Single Product Queuing: Use a single product as a queue loop, so that all users will receive a circular queue subsidy when purchasing or consuming this product.

[0088] 6.6 Single Category Queuing: Use products from a certain category as a queue loop, allowing users to receive cyclical queue subsidies when consuming all products in that category.

[0089] 6.7 Price Queuing: All products are queued according to the selling price, and the product price difference is guaranteed to be circulated within a reasonable multiple to ensure that all users can circulate quickly.

[0090] 6.8 Group purchase queue: Organize group purchases online or offline, set a fixed number of people in the group, and consumers pay in bulk. Subsidies are immediately given after payment. This solution is more suitable for offline sales meetings and other methods. Subsidies are immediately returned at the time of payment.

[0091] 7. Logical Description User subsidy logic description The user's subsidy funds come from the platform or the merchant itself. Merchants can provide subsidies regardless of whether there is a platform.

[0092] For example, if the product subsidy is 100% and the single subsidy is 30%, for every 100 users, 30 consumers will receive subsidies, which is equivalent to buying the product without spending a penny, better meeting people's livelihood needs. When people worry about high prices for clothing, food, housing, transportation, education, and other services, when users understand that their spending can be reimbursed, they will be less concerned about product prices. This can more rapidly and steadily increase the online and offline consumer economy and improve people's happiness.

[0093] Merchant (Enterprise) Subsidy Logic For example: In the non-platform model, a spicy hot pot shop, assuming the average customer spending is 30 yuan, has a gross profit margin of 55~65% (after data investigation). In other words, a spicy hot pot that costs 30 yuan must have a profit of at least 15 yuan.

[0094] Normally, merchants will settle in various catering platforms. After settling in the platform, merchants often sell to users at a discount of 20% to 20%, and the platform will deduct 20% to 40% commission. In this way, even if the gross profit margin is 65%, merchants cannot make money under the dual pressure of discounts and commissions.

[0095] However, Malatang merchants can set a 30% subsidy on each order, so that the gross profit margin can still be maintained at 20%-25%. For every 5 customers, one will get a free meal. Assuming the store has 200 orders per day, 40 customers will be able to get a free meal every day. The word-of-mouth of these 40 customers is far more influential than any advertising. On the second day, 80 people will get a free meal, and on the third day, 120 people will get a free meal. This cycle repeats, adding 40 stable customers every day and an advertising penetration of more than 40*3.

[0096] With free-of-charge advertising, merchants will only attract more and more customers and accumulate more profits. Merchants only need to ensure product quality, so consumers don't need to worry about the quality of low-priced products, and merchants don't need to worry about customer flow when selling products at high prices. Ultimately, they will receive 100% subsidy refunds.

[0097] In a platform-based model, the platform and merchants can jointly bear the subsidy amount, allowing users to receive subsidies more quickly.

[0098] For example: The store product is priced at 100 yuan, the store subsidizes 30%, the platform subsidizes 20%, and the total subsidy amount is 50%.

[0099] In actual application scenarios, if a user cycles through subsidies in a single store, it would take four orders to redeem 100% of the subsidy. However, with the platform, two orders are sufficient to redeem 100% of the subsidy. This can increase the subsidy redemption speed by 50%, allowing users to get their spending money back faster.

[0100] The platform can leverage its own advantages to integrate multi-dimensional products such as clothing, food, housing, transportation, entertainment, shopping, and education to provide users with basic livelihood services; it has huge advantages in rural revitalization and helping farmers. Under the condition of products of the same quality, this method can increase the selling price of agricultural products by more than 20%, while users can save more than 50% when purchasing these agricultural products.

[0101] For example: For example, a farm product originally sold for 10 yuan, with a profit margin of 30%. Under normal sales conditions, the maximum discount would not exceed 15%, resulting in a selling price of 8.5 yuan and a profit of 1.5 yuan.

[0102] Under the subsidy model, if merchants provide their own subsidies, they can set the subsidy at 20%, leaving 10% profit. This way, one out of every five consumers will receive a 100% subsidy. This cycle repeats until all users can buy the product for free. When all users don't spend money, merchants can raise the price of their products, and with higher prices, profits naturally increase.

[0103] When there is a platform, merchants and the platform jointly provide subsidies, which can increase the subsidy circulation speed by more than 30%, allowing users to enter the circulation state more quickly.

[0104] The technical features of the above-mentioned embodiments can be combined arbitrarily. In order to make the description concise, not all possible combinations of the technical features in the above-mentioned embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0105] The above-described embodiments merely illustrate several implementations of the present invention, and while their descriptions are relatively specific and detailed, they should not be construed as limiting the scope of the patent. It should be noted that a person skilled in the art would be able to make numerous variations and improvements without departing from the spirit of the present invention, all of which fall within the scope of protection of the present invention. Therefore, the scope of protection of the patent for this invention shall be determined by the appended claims.

Claims

1. A marketing and customer acquisition method based on a queuing subsidy mechanism, characterized in that: include: A fixed-ratio queuing subsidy mechanism based on order time sorting. When a user's subsidy reaches 100%, the subsidy eligibility slides to the next user; A distribution mechanism whereby previous users share new user consumption subsidies in an average or random manner; Subsidy relay mechanism, users can donate remaining subsidies to users waiting for subsidies; Combine additional subsidy mechanisms for environmental protection and healthy behavior; Queuing logic grouped by product dimensions; Subsidy cycle model.

2. The method according to claim 1, characterized in that Also includes: A group purchase queuing subsidy mechanism based on a fixed number of people, supporting average allocation, random allocation, and designated free order modes; Subsidy queue acceleration mechanism based on invitation support; The reward mechanism for users to voluntarily exit the queue includes ordinary exit rewards and cross-industry treasure hunting mode.

3. The method according to claim 1, characterized in that The subsidy circulation model includes independent queuing, same-city queuing, cross-border queuing, platform queuing, single product queuing, single category queuing, price queuing, and group purchase queuing models, realizing subsidy circulation across merchants, industries, and regions.

4. A marketing and customer acquisition system based on a queuing subsidy mechanism, applied to the method according to any one of claims 1 to 3, characterized in that: include: Data processing module, used to record consumption order data; Queue management module, used to generate and adjust subsidy queues; Subsidy calculation module, used to execute calculation logic such as fixed ratio, average / random allocation, and relay subsidy; The interactive module is used for user invitations, withdrawal rewards, and treasure hunting operations.