Information display method and device, electronic equipment and storage medium

Abstract

The invention provides an information display method and device, electronic equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises the following steps: displaying a multimedia resource and a first acquisition control in a playing interface, wherein the multimedia resource is used for displaying a first article; in response to a trigger operation on the first acquisition control, a first article card is displayed, detail information of the first article, multiple types of options and a second acquisition control are displayed in the first article card, and styles of the first article indicated by different types of options are different; under the condition that any type of option in the multiple type options is selected, in response to a triggering operation on the second obtaining control, a resource transfer interface of the first article is displayed, and the resource transfer interface is used for obtaining the first article of the style corresponding to the selected type option by transferring resources. According to the method, the interaction link in the article obtaining process is shortened, the article obtaining efficiency and the man-machine interaction efficiency can be improved, and therefore the conversion rate of the articles can be improved.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to an information display method, device, electronic device, and storage medium. Background Art

[0002] With the development of multimedia technology, more and more businesses are using short videos to showcase items to users. Merchants typically add an item link in the lower left corner of the short video, which users can click to access the item's details. Then, by clicking the "Buy Now" control in the details interface, the item type panel appears, where users can select the type of item they want to purchase. After selecting any type, users click the "Confirm Purchase" control in the type panel to access the resource transfer interface, where they can exchange resources for the desired item. This process is cumbersome and affects the efficiency of item acquisition, resulting in low human-computer interaction efficiency. Summary of the Invention

[0003] The present disclosure provides an information display method, device, electronic device, and storage medium, which shortens the interactive link in the item acquisition process, can improve the efficiency of item acquisition and human-computer interaction, and thus help improve the conversion rate of items. The technical solutions of the present disclosure are as follows:

[0004] According to one aspect of an embodiment of the present disclosure, there is provided an information display method, comprising:

[0005] Displaying a multimedia resource and a first acquisition control in a playback interface, wherein the multimedia resource is used to display a first item, and the first acquisition control is used to provide an acquisition entry for the first item;

[0006] In response to a triggering operation on the first acquisition control, a first item card is displayed, wherein the first item card displays detailed information of the first item, multiple type options, and a second acquisition control, wherein different type options indicate different styles of the first item, and the second acquisition control is used to acquire the first item through resources;

[0007] When any type option among the multiple type options is selected, in response to the triggering operation of the second acquisition control, a resource transfer interface of the first item is displayed, and the resource transfer interface is used to acquire the first item of the style corresponding to the selected type option by transferring resources.

[0008] According to another aspect of an embodiment of the present disclosure, there is provided an information display device, comprising:

[0009] A first display unit is configured to display a multimedia resource and a first acquisition control in a playback interface, wherein the multimedia resource is used to display a first item, and the first acquisition control is used to provide an acquisition entry for the first item;

[0010] a second display unit configured to, in response to a triggering operation on the first acquisition control, display a first item card, wherein the first item card displays detailed information of the first item, a plurality of type options, and a second acquisition control, wherein different type options indicate different styles of the first item, and the second acquisition control is used to acquire the first item through a resource;

[0011] The third display unit is configured to display a resource transfer interface of the first item in response to a triggering operation on the second acquisition control when any type option among the multiple type options is selected, and the resource transfer interface is used to acquire the first item of the style corresponding to the selected type option by transferring resources.

[0012] In some embodiments, the detailed information of the first item in the first item card includes a plurality of images for displaying the first item;

[0013] The second display unit is further configured to display the first item card in response to a triggering operation on the first acquisition control, wherein the first item card displays a target image from the multiple images; and display the next image of the target image in the first item card in response to a switching operation on the target image.

[0014] In some embodiments, the second display unit is configured to, in response to a triggering operation on the first acquisition control, display the playback interface and the information display interface in half-screen mode, respectively, wherein the first item card is displayed in the information display interface, and the playback interface and the information display interface are displayed in different positions;

[0015] The second display unit is further configured to execute, in response to an expansion operation on the first item card, close the playback interface and display the information display interface in full-screen mode, wherein the first item card is displayed on the information display interface.

[0016] In some embodiments, the second display unit is configured to, in response to a triggering operation on the first acquisition control, display the playback interface and the information display interface in half-screen mode, respectively, wherein the first item card is displayed in the information display interface, and the playback interface and the information display interface are displayed in different positions;

[0017] The second display unit is further configured to execute a switching operation on the first item card, close the playback interface, and display the information display interface in full-screen mode, wherein a target card is displayed in the information display interface, and the target card is the next card after the first item card in the information flow to which the first item card belongs. The target card is used to display at least one of an item, an object providing an item, and a virtual resource for obtaining an item.

[0018] In some embodiments, the target card is used to display a target item, and the target item includes at least one of the following:

[0019] The target item is an item related to the first item;

[0020] The target item is determined based on the historical interaction behavior of the operation object, where the historical interaction behavior refers to the interaction behavior of the operation object with respect to any item within a historical time period;

[0021] The target item is determined based on attribute information of the operation object.

[0022] In some embodiments, the second display unit is further configured to display a second item card in response to a switch operation on the first item card, wherein the second item card displays detailed information of the second item and a third acquisition control, wherein the third acquisition control is used to acquire the second item through a resource;

[0023] The third display unit is further configured to display a resource transfer interface of the second item in response to a triggering operation on the third acquisition control, where the resource transfer interface of the second item is used to obtain the second item by transferring resources.

[0024] In some embodiments, the second display unit is further configured to display a third item card in response to a switching operation on the first item card, wherein the third item card displays a plurality of items.

[0025] In some embodiments, the apparatus further comprises:

[0026] a fourth display unit configured to, in response to a viewing operation on any item in the third item card, display a detail interface of the item, wherein the detail interface displays detailed information of the item and a fourth acquisition control for acquiring the item through a resource;

[0027] The third display unit is further configured to display a resource transfer interface of the item in response to a triggering operation on the fourth acquisition control, where the resource transfer interface of the item is used to acquire the item by transferring resources.

[0028] In some embodiments, the second display unit is further configured to, in response to an acquisition operation on any item in the third item card, display a fifth acquisition control of the item in the third item card, wherein the fifth acquisition control is used to acquire the item through a resource;

[0029] The third display unit is further configured to display a resource transfer interface of the item in response to a triggering operation on the fifth acquisition control, where the resource transfer interface of the item is used to obtain the item by transferring resources.

[0030] In some embodiments, the display method of the plurality of items in the third item card includes at least one of the following:

[0031] The multiple items are arranged and displayed in the third item card according to a preset layout;

[0032] The multiple objects move in the third object card according to a preset trajectory;

[0033] Any item among the plurality of items is displayed in the third item card in the form of an image;

[0034] Any item among the plurality of items is displayed in the third item card in the form of a video.

[0035] In some embodiments, the second display unit is further configured to display an object card in response to a switching operation on the first item card, wherein the object card is used to display at least one object that can provide an item.

[0036] In some embodiments, the second display unit is further configured to perform at least one of the following:

[0037] In response to a viewing operation on any object in the object card, displaying an item display interface of the object, wherein the item display interface displays at least one item provided by the object;

[0038] In response to a focus operation on any object in the object card, the object is displayed in the object card as being in a focused state.

[0039] In some embodiments, the second display unit is further configured to, when any object in the object card is in a focused state, display a fourth item card in response to a switching operation on the object card, wherein the fourth item card displays at least one item provided by the object.

[0040] In some embodiments, the second display unit is further configured to display a resource card in response to a switching operation on the first item card, wherein the resource card is used to provide a virtual resource that can be used to obtain items.

[0041] In some embodiments, the apparatus further comprises:

[0042] a fifth display unit configured to, in response to a claim operation on the virtual resource in the resource card, display in the resource card an item associated with the virtual resource and a sixth acquisition control for acquiring the item associated with the virtual resource using the virtual resource;

[0043] The third display unit is further configured to display a resource transfer interface of the item associated with the virtual resource in response to a triggering operation on the sixth acquisition control, where the resource transfer interface of the item is used to obtain the item through the virtual resource.

[0044] According to another aspect of an embodiment of the present disclosure, an electronic device is provided, the electronic device including:

[0045] one or more processors;

[0046] a memory for storing program codes executable by the processor;

[0047] The processor is configured to execute the program code to implement the above-mentioned information display method.

[0048] According to another aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When a program code in the computer-readable storage medium is executed by a processor of an electronic device, the electronic device is enabled to perform the above-mentioned information display method.

[0049] According to another aspect of an embodiment of the present disclosure, a computer program product is provided, including a computer program / instruction, which implements the above-mentioned information display method when executed by a processor.

[0050] The solution provided by the embodiment of the present disclosure displays a first acquisition control on the playback interface of a multimedia resource, which can prompt the user that the first item displayed in the multimedia resource can be acquired through the first acquisition control. When the first acquisition control is triggered, the first item card is displayed, intuitively and all at once showing the user the details of the first item, multiple type options, and the second acquisition control, so that the user can quickly learn the details of the first item and the multiple styles available for selection, thereby improving the efficiency of information transmission. After learning about the first item in detail, the user can quickly select the desired style in the first item card and directly enter the resource transfer interface through the second acquisition control, and then transfer resources to the provider of the first item through the resource transfer interface to acquire the first item of the selected style. In other words, the solution only needs to use an item card to directly access the resource transfer interface to achieve item acquisition, without having to call up the type selection panel in the details interface to acquire the desired style of the item. This shortens the interactive link in the item acquisition process, can improve the efficiency of item acquisition and human-computer interaction, and thus helps to improve the conversion rate of items.

[0051] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0052] The accompanying drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0053] Figure 1 The figure is a schematic diagram showing an implementation environment of an information display method according to an exemplary embodiment.

[0054] Figure 2 The figure is a flowchart of an information display method according to an exemplary embodiment.

[0055] Figure 3 The figure is a flowchart of another information display method according to an exemplary embodiment.

[0056] Figure 4 It is a schematic diagram showing a first acquisition control according to an exemplary embodiment.

[0057] Figure 5 is a schematic diagram of a first item card according to an exemplary embodiment.

[0058] Figure 6 The figure is a schematic diagram showing an image switching method according to an exemplary embodiment.

[0059] Figure 7The figure is a schematic diagram showing a resource transfer interface according to an exemplary embodiment.

[0060] Figure 8 The figure is a schematic diagram showing a target card according to an exemplary embodiment.

[0061] Figure 9 is a schematic diagram of a second item card according to an exemplary embodiment.

[0062] Figure 10 is a schematic diagram of a third item card according to an exemplary embodiment.

[0063] Figure 11 The figure is a schematic diagram of an object card according to an exemplary embodiment.

[0064] Figure 12 The figure is a block diagram showing an information display device according to an exemplary embodiment.

[0065] Figure 13 It is a block diagram of a terminal according to an exemplary embodiment. DETAILED DESCRIPTION

[0066] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0067] It should be noted that the terms "first," "second," and the like in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects and are not necessarily used to describe a specific order or precedence. It should be understood that the numbers used in this manner are interchangeable where appropriate so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure as detailed in the appended claims.

[0068] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, storage, and display, etc.), and signals involved in this disclosure are all authorized by the user or fully authorized by all parties, and the collection, use, and processing of relevant data must comply with the relevant laws, regulations, and standards of the relevant countries and regions. For example, the detailed information of each item involved in this disclosure and the historical interaction behavior of the operation object are all obtained with full authorization.

[0069] The information display method provided by the embodiment of the present disclosure can be executed by an electronic device, and the electronic device can be provided as at least one of a terminal and a server. Figure 1 FIG. 1 is a schematic diagram showing an implementation environment of an information display method according to an exemplary embodiment. Figure 1 , the implementation environment specifically includes: a terminal 101 and a server 102.

[0070] In an embodiment of the present disclosure, the terminal 101 is used to play multimedia resources such as videos and picture collections. In some embodiments, a target application is installed on the terminal 101, and the target application is used to play multimedia resources. The target application is, for example, a video application, an audio application, a social application, etc., which is not limited to this. For example, the target application takes the form of a web application, a microprogram, or a client, etc., but the present disclosure is not limited to this. Among them, a microprogram refers to a program that relies on other applications to run, such as a mini-program. The server 102 is used to provide background services for the target application running on the terminal 101. For example, in response to the display operation of the multimedia resources, the terminal 101 obtains the corresponding multimedia resources from the server 102 for display. Of course, the server 102 can also include other functional servers to provide more comprehensive and diversified services.

[0071] In some embodiments, a multimedia resource is used to display items to a user. Terminal 101 displays a corresponding acquisition control (or acquisition portal) on the multimedia resource playback interface, prompting the user to access the item displayed in the multimedia resource through the acquisition control. In response to the acquisition control in the playback interface being triggered, terminal 101 can display an item card corresponding to the item, showing the user detailed information about the item. The user can then access the desired item from the item card.

[0072] Terminal 101 is at least one of a smartphone, smartwatch, desktop computer, laptop, MP3 player, MP4 player, and portable computer. Terminal 101 has communication capabilities and can access a wired or wireless network. Terminal 101 generally refers to one of multiple terminals. This embodiment uses terminal 101 as an example. Those skilled in the art will appreciate that the number of terminals may be greater or lesser. For example, there may be a few terminals, or dozens, hundreds, or even more. The present disclosure does not limit the number or type of terminals.

[0073] The server 102 can be an independent physical server, or a server cluster or distributed file system composed of multiple physical servers. It can also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms. In some embodiments, the server 102 and the terminal 101 are directly or indirectly connected via wired or wireless communication, which is not limited in this embodiment of the present disclosure. Optionally, the number of the above-mentioned servers 102 can be more or less, which is not limited in this embodiment of the present disclosure. Of course, the server 102 can also include other functional servers to provide more comprehensive and diversified services. Among them, the server 102 undertakes the main computing work and the terminal 101 undertakes the secondary computing work; or, the server 102 undertakes the secondary computing work and the terminal 101 undertakes the main computing work; or, the server 102 or the terminal 101 can each independently undertake computing work, which is not limited in this embodiment of the present disclosure.

[0074] Figure 2 is a flow chart showing an information display method according to an exemplary embodiment. Figure 2 The information display method is applied in a terminal and comprises the following steps:

[0075] In step 201, the terminal displays a multimedia resource and a first acquisition control in a playback interface, wherein the multimedia resource is used to display a first item, and the first acquisition control is used to provide an acquisition entry for the first item.

[0076] In the embodiments of the present disclosure, multimedia resources may be videos, pictures, or graphics, etc., which are not limited in the embodiments of the present disclosure. Multimedia resources may be used to display any items. Items may be food, clothing, or tools, etc., which are not limited in the embodiments of the present disclosure. During the display of the multimedia resource, the terminal may display a first acquisition control on the multimedia resource playback interface to prompt the user to acquire the item displayed in the multimedia resource.

[0077] In step 202, in response to the triggering operation of the first acquisition control, the terminal displays the first item card, which displays detailed information of the first item, multiple type options and a second acquisition control. The styles of the first item indicated by different type options are different. The second acquisition control is used to obtain the first item through resources.

[0078] In an embodiment of the present disclosure, when the first acquisition control in the playback interface is triggered, the terminal displays the first item card corresponding to the first item displayed by the multimedia resource. By displaying the first item card, the terminal shows the user detailed information of the first item so that the user can understand the first item in detail. The first item card also includes multiple type options for the first item and a second acquisition control. Multiple type options are available for the user to select the style (or style) of the desired first item. The second acquisition control is used to obtain the first item of the selected style through the resource. That is, after the user understands the first item through the detailed information, he can select the style indicated by any type option from the multiple type options, and obtain the first item of the selected style through the second acquisition control.

[0079] In step 203, when any type option among multiple type options is selected, in response to the triggering operation of the second acquisition control, the terminal displays the resource transfer interface of the first item, and the resource transfer interface is used to obtain the first item of the style corresponding to the selected type option by transferring resources.

[0080] In an embodiment of the present disclosure, for any type option among multiple type options, when the type option is selected, in response to the second acquisition control being triggered, the terminal displays a resource transfer interface for the first item, so that the user can transfer a certain amount of resources to the provider of the first item through the resource transfer interface to obtain the first item.

[0081] The disclosed embodiment provides an information display method, which displays a first acquisition control on the playback interface of a multimedia resource, prompting the user to obtain the first item displayed in the multimedia resource through the first acquisition control. When the first acquisition control is triggered, the first item card is displayed, intuitively and simultaneously presenting the user with detailed information of the first item, multiple type options, and a second acquisition control, so that the user can quickly learn the details of the first item and the multiple styles available for selection, thereby improving the efficiency of information transmission. After learning about the first item in detail, the user can quickly select the desired style in the first item card and directly enter the resource transfer interface through the second acquisition control. Then, through the resource transfer interface, the user can transfer resources to the provider of the first item to obtain the first item of the selected style. In other words, this solution only requires an item card to directly access the resource transfer interface to achieve item acquisition, without having to call up the type selection panel on the details interface to obtain the desired style of the item. This shortens the interactive link in the item acquisition process, improves the efficiency of item acquisition and human-computer interaction, and thus helps to improve the conversion rate of items.

[0082] In some embodiments, the detailed information of the first item in the first item card includes a plurality of images for displaying the first item;

[0083] In response to a triggering operation on a first acquisition control, displaying a first item card includes:

[0084] In response to a triggering operation on the first acquisition control, a first item card is displayed, wherein the first item card displays a target image among the plurality of images;

[0085] The method also includes:

[0086] In response to the switching operation on the target image, an image next to the target image is displayed in the first item card.

[0087] The disclosed embodiment provides a solution that can display multiple images of a first object in a multimedia resource in a first object card, wherein the multiple images can be switched for display according to user operations. This not only enables more object information to be displayed in a limited area, thereby improving screen utilization, but also focuses on displaying one image each time, thereby facilitating users to understand more details about the object and improving the accuracy of information transmission. In addition, switching images through user operations can enhance user participation and interactivity, thereby helping to improve the conversion rate of objects.

[0088] In some embodiments, in response to a triggering operation on a first acquisition control, displaying a first item card includes:

[0089] In response to a triggering operation on the first acquisition control, the playback interface and the information display interface are displayed in half-screen mode, the first item card is displayed in the information display interface, and the playback interface and the information display interface are displayed in different positions;

[0090] The method also includes:

[0091] In response to the expansion operation of the first item card, the play interface is closed, and the information display interface is displayed in full-screen mode, with the first item card displayed in the information display interface.

[0092] The disclosed embodiment provides a solution that, when the first acquisition control is triggered, displays the playback interface and the information display interface in half-screen mode respectively, thereby being able to display the multimedia resource and the first item card at the same time, allowing the user to view the detailed information in the first item card and continue to watch the multimedia resource, which not only improves the screen utilization rate, but also ensures that the user can understand the first item in more detail, that is, ensures the accuracy of information transmission; on this basis, the user can expand the first item card and display the first item card in the information display interface in full-screen mode, further ensuring the accurate transmission of the information in the first item card, and compared with the half-screen mode, the full-screen mode can enhance the user's viewing experience.

[0093] In some embodiments, in response to a triggering operation on a first acquisition control, displaying a first item card includes:

[0094] In response to a triggering operation on the first acquisition control, the playback interface and the information display interface are displayed in half-screen mode, the first item card is displayed in the information display interface, and the playback interface and the information display interface are displayed in different positions;

[0095] The method also includes:

[0096] In response to the switching operation of the first item card, the playback interface is closed and the information display interface is displayed in full-screen mode. The information display interface displays a target card. The target card is the next card after the first item card in the information flow to which the first item card belongs. The target card is used to display at least one of the item, the object that provides the item, and the virtual resource used to obtain the item.

[0097] The disclosed embodiment provides a solution that, when the first acquisition control is triggered, displays the playback interface and information display information in half-screen mode respectively, so that the multimedia resources and the first item card can be displayed at the same time, allowing the user to view the detailed information in the first item card and continue to watch the multimedia resources, which not only improves the screen utilization rate, but also ensures that the user can understand the first item in more detail, that is, ensures the accuracy of information transmission; on this basis, the user can switch the first item card to view recommended items in other cards, objects that provide items, or virtual resources for obtaining items, etc., that is, on the basis of displaying the first item to the user, other items or objects or virtual resources related to the item can also be displayed to the user, enriching the display content, increasing item exposure, and helping to improve the conversion rate of items.

[0098] Moreover, since the first item card is switched, it indicates that the user has no intention of viewing the first item anymore. In this case, on the basis of displaying other things to the user, the playback interface can also be closed, and the information display interface can be displayed in full-screen mode, that is, the multimedia resources displaying the first item are closed, and other things are displayed in full-screen mode. This not only meets the user's needs, but also saves operating consumption and improves the user's viewing experience.

[0099] In some embodiments, a target card is used to display a target item, and the target item includes at least one of the following:

[0100] The target item is an item related to the first item;

[0101] The target item is determined based on the historical interaction behavior of the operation object. Historical interaction behavior refers to the interaction behavior of the operation object with any item within the historical time period.

[0102] The target item is determined based on the attribute information of the operation object.

[0103] The disclosed embodiments provide a solution. Since the first item is the item that the user actively triggers to view, it reflects the user's item acquisition needs to a certain extent. The target item is an additional item displayed to the user in addition to the first item. By selecting items related to the first item as the target item, not only does it meet the user's item acquisition needs and improve the item conversion rate, but it also eliminates the need to jump to other interfaces to obtain more items, which helps improve item acquisition efficiency and human-computer interaction efficiency. Furthermore, by determining the target item based on the historical interaction behavior or attribute information of the operating object (user), it ensures that the target item meets the user's item acquisition needs, which also improves the item conversion rate and eliminates the need to jump to other interfaces to obtain more items, which helps improve item acquisition efficiency and human-computer interaction efficiency.

[0104] In some embodiments, the method further comprises:

[0105] In response to a switch operation on the first item card, a second item card is displayed, wherein the second item card displays detailed information of the second item and a third acquisition control, and the third acquisition control is used to acquire the second item through resources;

[0106] In response to a triggering operation on the third acquisition control, a resource transfer interface for the second item is displayed, where the resource transfer interface for the second item is used to acquire the second item by transferring resources.

[0107] The disclosed embodiment provides a solution that, on the basis of displaying the first item to the user, can also display other items to the user through other item cards, thereby enriching the display content, increasing item exposure, and helping to improve the conversion rate of the items; and the second item card also includes a third acquisition control, so that the user can directly enter the resource transfer interface through the third acquisition control, and then transfer resources to the provider of the item through the resource transfer interface to obtain the item. That is, this solution only needs to use one item card to directly reach the resource transfer interface to achieve item acquisition, without jumping to other interfaces in the meantime, shortening the interactive link in the item acquisition process, and can improve the item acquisition efficiency and human-computer interaction efficiency, which is further conducive to improving the conversion rate of the item.

[0108] In some embodiments, the method further comprises:

[0109] In response to a switch operation on the first item card, a third item card is displayed, in which a plurality of items are displayed.

[0110] The disclosed embodiment provides a solution that, based on displaying the first item to the user, can also display multiple items to the user at one time through other item cards, thereby enriching the display content, increasing item exposure, and allowing the user to see multiple items at one time, which is conducive to improving information transmission efficiency and item conversion rate.

[0111] In some embodiments, the method further comprises:

[0112] In response to a viewing operation on any item in the third item card, a detail interface of the item is displayed, wherein the detail interface displays detailed information of the item and a fourth acquisition control, wherein the fourth acquisition control is used to acquire the item through resources;

[0113] In response to the triggering operation on the fourth acquisition control, an item resource transfer interface is displayed, where the item resource transfer interface is used to obtain exchange items by transferring resources.

[0114] The disclosed embodiment provides a solution. For a third item card containing multiple items, a user can select any item to view details, and directly enter the resource transfer interface through the fourth acquisition control in the details interface, and then transfer resources to the provider of the item through the resource transfer interface to obtain the item. This can improve the efficiency of item acquisition and human-computer interaction, thereby helping to improve the conversion rate of items.

[0115] In some embodiments, the method further comprises:

[0116] In response to an acquisition operation on any item in the third item card, a fifth acquisition control of the item is displayed in the third item card, where the fifth acquisition control is used to acquire the item through resources;

[0117] In response to the triggering operation on the fifth acquisition control, an item resource transfer interface is displayed, where the item resource transfer interface is used to acquire items by transferring resources.

[0118] The disclosed embodiments provide a solution for a third item card containing multiple items. Users can select any item to acquire. By displaying a fifth acquisition control for the item in the third item card, users can directly access a resource transfer interface through the third acquisition control. The user can then transfer resources to the item provider through the resource transfer interface to acquire the item. In other words, this solution allows users to directly access the resource transfer interface through a single item card to acquire the item, eliminating the need to navigate to other interfaces. This shortens the interaction process during item acquisition, improves both item acquisition efficiency and human-computer interaction efficiency, and thus contributes to increasing item conversion rates.

[0119] In some embodiments, the display method of multiple items in the third item card includes at least one of the following:

[0120] Multiple items are arranged and displayed in the third item card according to a preset layout;

[0121] Multiple objects move in the third object card according to a preset trajectory;

[0122] Any item among the plurality of items is displayed in the form of an image in a third item card;

[0123] Any item among the plurality of items is displayed in a third item card in the form of a video.

[0124] The disclosed embodiment provides a solution whereby multiple items in a third item card can be arranged and displayed in a preset layout, or displayed in a mobile manner, or displayed in the form of an image, or displayed in the form of a video, thereby enriching the display method of multiple items in a single card and helping to improve the conversion rate of items.

[0125] In some embodiments, the method comprises:

[0126] In response to a switch operation on the first item card, an object card is displayed, where the object card is used to display at least one object that can provide items.

[0127] The embodiments of the present disclosure provide a solution that, in addition to displaying items to users, can also display at least one object that provides items to users in the form of a card. Since each object basically provides more than one item, displaying at least one object to users helps increase the exposure of the items provided by the object, thereby helping to improve the conversion rate of the items.

[0128] In some embodiments, the method further comprises at least one of the following:

[0129] In response to a viewing operation on any object in the object card, displaying an item display interface of the object, wherein the item display interface displays at least one item provided by the object;

[0130] In response to a focus operation on any object in an object card, the object is displayed in the object card as being in a focused state.

[0131] The disclosed embodiments provide a solution whereby, for each object displayed in an object card, a user can directly view the items provided by the object, which is simple to operate and helps to increase the exposure and conversion of the items provided by the object; alternatively, for each object displayed in an object card, a user can also follow the object so as to be able to promptly learn about item updates of the object being followed, which also improves the exposure and conversion of the items provided by the object.

[0132] In some embodiments, the method further comprises:

[0133] When any object in the object card is in a focused state, in response to a switching operation on the object card, a fourth item card is displayed, where at least one item provided by the object is displayed.

[0134] The disclosed embodiment provides a solution that, when a user follows any object in an object card, can directly display the items provided by the followed object on the next card of the object card. The user can view the items provided by the followed object without having to enter the object's item display interface. The operation is simple, and the efficiency of information transmission is improved, thereby facilitating human-computer interaction efficiency and item conversion rate.

[0135] In some embodiments, the method further comprises:

[0136] In response to a switch operation on the first item card, a resource card is displayed, where the resource card is used to provide virtual resources that can be used to obtain the item.

[0137] The disclosed embodiments provide a solution that, in addition to displaying items to users, can also display virtual resources that can be used to obtain items in the form of cards. Since virtual resources can reduce the user's actual resource consumption in the process of obtaining items, the possibility of users obtaining goods and items will increase if they obtain virtual resources. Therefore, the conversion rate of items can be improved by displaying virtual resources.

[0138] In some embodiments, the method further comprises:

[0139] In response to a claim operation on a virtual resource in a resource card, an item associated with the virtual resource and a sixth acquisition control are displayed in the resource card, where the sixth acquisition control is used to acquire the item associated with the virtual resource through the virtual resource;

[0140] In response to the triggering operation on the sixth acquisition control, a resource transfer interface of the item associated with the virtual resource is displayed, and the resource transfer interface of the item is used to obtain the item by exchanging the virtual resource.

[0141] The disclosed embodiments provide a solution that, when a virtual resource in a resource card is claimed, directly displays the item associated with the virtual resource and the corresponding acquisition control within the resource card. This allows users to directly access the resource transfer interface through the acquisition control, and then transfer the resource to the item provider through the resource transfer interface to acquire the item. In other words, this solution allows users to directly access the resource transfer interface through a single item card to acquire the item, eliminating the need to navigate to other interfaces. This shortens the interaction process during item acquisition, improves both item acquisition efficiency and human-computer interaction efficiency, and thus contributes to a higher item conversion rate.

[0142] above Figure 2 The following is only a basic process of the present disclosure. The solution provided by the present disclosure is further described based on a specific implementation method. Figure 3 FIG. 1 is a flow chart of another information display method according to an exemplary embodiment. Assume that the electronic device is provided as a terminal as an example. Figure 3 , the method comprising:

[0143] In step 301, the terminal displays a multimedia resource and a first acquisition control in a playback interface, wherein the multimedia resource is used to display a first item, and the first acquisition control is used to provide an acquisition entry for the first item.

[0144] In an embodiment of the present disclosure, during the playback of a multimedia resource, the terminal displays a first acquisition control on the playback interface of the multimedia resource to prompt the user to acquire items displayed in the multimedia resource through the first acquisition control.

[0145] The embodiments of the present disclosure do not limit the display style, display position, and display timing of the first acquisition control in the playback interface. For example, the terminal can synchronously display the first acquisition control when displaying multimedia resources. This method makes it easy for users to obtain items in multimedia resources through the first acquisition control at any time, which can improve the efficiency of item acquisition and human-computer interaction. Alternatively, the terminal can also display the first acquisition control when the display time of the multimedia resource reaches a preset time. Since the longer the display time of the multimedia resource, it is likely that the user has a greater intention to demand the items in the multimedia resource, the first acquisition control will only be displayed when the display time of the multimedia resource is long enough, which not only meets the user's acquisition needs, but also when the display time of the multimedia resource is short, the first acquisition control will not be displayed, which can save operating consumption and reduce the interference of display elements in the playback interface on the multimedia resources.

[0146] For example, Figure 4 FIG. 1 is a schematic diagram showing a first acquisition control according to an exemplary embodiment. Figure 4 , a multimedia resource is played in the play interface. The terminal displays a first acquisition control 401 in the lower left corner of the play interface.

[0147] In step 302, in response to the triggering operation of the first acquisition control, the terminal displays the first item card, which displays detailed information of the first item, multiple type options and a second acquisition control. The styles of the first item indicated by different type options are different. The second acquisition control is used to obtain the first item through resources.

[0148] In an embodiment of the present disclosure, when the first acquisition control is triggered, the terminal displays a first item card for displaying the first item. The first item card includes detailed information of the first item, multiple type options, and a second acquisition control. The detailed information of the first item may include the image, name, belonging object (such as the store to which the item belongs), remaining quantity (such as inventory), quantity and style of the first item provided to the user, and other information, which is not limited in the embodiment of the present disclosure. The detailed information of the first item allows the user to understand the details of the first item. Multiple type options allow the user to select the desired style (or style) of the first item. The second acquisition control is used to obtain the first item of the selected style through resources. The embodiment of the present disclosure does not limit the display position and display style of the first item card.

[0149] In some embodiments, in response to the triggering operation of the first acquisition control, the terminal displays the playback interface and the information display interface in half-screen mode respectively. The information display interface displays a first item card. The display positions of the playback interface and the information display interface are different. That is, when the first acquisition control is triggered, the terminal changes the display area of ​​the multimedia resource from full screen to half screen, and displays the first item card in the display area of ​​the remaining half screen. In short, the terminal displays the multimedia resource and the first item card in different display areas respectively. The embodiment of the present disclosure provides a solution, when the first acquisition control is triggered, the playback interface and the information display interface are displayed in half-screen mode respectively, so that the multimedia resource and the first item card can be displayed at the same time, so that the user can view the detailed information in the first item card and continue to watch the multimedia resource, which not only improves the screen utilization, but also ensures that the user can understand the first item in more detail, that is, ensures the accuracy of information transmission.

[0150] For example, Figure 5 FIG is a schematic diagram of a first item card according to an exemplary embodiment. Figure 5When the first acquisition control 501 is triggered, the terminal reduces the display area of ​​the multimedia resource from full screen to half screen, and displays the first item card 502 in the remaining half screen. The first item details in the first item card 502 include the first item's image, name (sports shoes), brand, item tags (such as "official authentic," "#1 on the sports bestseller list," "purchased 3 times"), and the amount of resources to be transferred to acquire the first item (i.e., 219 yuan). The multiple type options 503 in the first item card 502 are used to present multiple styles to the user. Each type option may include a name and icon for the corresponding style, etc., which is not limited in this embodiment of the present disclosure. The first item card 502 may also include a quantity selection control 504. The user (operating subject) can use the quantity selection control 504 to specify the quantity of the first item to be acquired. After selecting the style and quantity, the user can use the second acquisition control 505 to enter the resource transfer interface, where they can acquire the first item by transferring resources. For details, see the content in step 303.

[0151] In some embodiments, detailed information about a first item in a first item card includes multiple images for displaying the first item. During display of the first item card, in response to a triggering operation on a first acquisition control, the terminal displays the first item card, which displays a target image from the multiple images. Then, in response to a switching operation on the target image, the terminal displays the next image of the target image in the first item card. The target image can be any one of the multiple images. Alternatively, the multiple images can include at least one global image and multiple local images of the first item. The global image displays the entire first item. Each local image displays details of a corresponding local area of ​​the first item. The target image can be a global image from the multiple images. This is not limited in the present embodiment. The present embodiment provides a solution for displaying multiple images of a first item in a multimedia resource in a first item card. The multiple images can be switched in display based on user operation. This not only allows for displaying more item information within a limited area, improving screen utilization, but also focuses on displaying one image at a time, allowing users to understand more details about the item and improving the accuracy of information transmission. Furthermore, switching images based on user operation enhances user engagement and interactivity, thereby increasing item conversion rates.

[0152] For example, Figure 6 FIG. 1 is a schematic diagram showing a switching image according to an exemplary embodiment. Figure 6Due to the size of the first item card 601, the first item card 601 currently displays the complete image 1 and a portion of the image 2. In response to a left swipe operation on image 1, the terminal hides the image 1 displayed in the first item card 601 along with the left swipe operation, and the complete image 2 is displayed, and the image 3 is also partially exposed.

[0153] In step 303, when any type option among multiple type options is selected, in response to the triggering operation of the second acquisition control, the terminal displays the resource transfer interface of the first item, and the resource transfer interface is used to obtain the first item of the style corresponding to the selected type option by transferring resources.

[0154] In an embodiment of the present disclosure, if any of the multiple type options is selected and the second acquisition control is triggered, the terminal displays a resource transfer interface for the first item. In response to the resource transfer operation in the resource transfer interface, the terminal displays an acquisition record for the first item.

[0155] For example, Figure 7 FIG is a schematic diagram showing a resource transfer interface according to an exemplary embodiment. Figure 7 The resource transfer interface displays the amount of resources to be transferred to acquire the first item (i.e., 219 yuan) and multiple resource tools that support resource transfer. When any of the multiple resource tools is selected, in response to triggering resource transfer control 701, the terminal displays a record of the acquisition of the first item, prompting the user that the first item has been acquired. The record of the acquisition of the first item can be a purchase order for the first item, which is not limited in the present embodiment.

[0156] In step 304, in response to the switching operation on the first item card, the terminal displays a target card, which is the next card after the first item card in the information flow to which the first item card belongs. The target card is used to display at least one of the item, the object that provides the item, and the virtual resource used to obtain the item.

[0157] In the embodiment of the present disclosure, based on the first item card, in addition to providing the user with the first item displayed in the first item card, the terminal can also display other content to the user. For example, the terminal can also display other items or things related to the item to the user, etc., which is not limited in the embodiment of the present disclosure.

[0158] Among them, the terminal can display different things to the user in sequence in the form of an information stream. When the switching operation for the first item card is triggered, the terminal displays the next card located after the first item card in the information stream to which the first item card belongs, that is, the target card. The target card can display at least one of any item, an object that can provide items (such as a store), and a virtual resource that can obtain items (such as a red envelope, a coupon), and the embodiment of the present disclosure is not limited to this. The embodiment of the present disclosure provides a solution, and the user can switch the first item card to view the recommended items, objects that provide items, or virtual resources for obtaining items in other cards, that is, on the basis of displaying the first item to the user, other items or objects or virtual resources related to the item can also be displayed to the user, which enriches the display content, increases the exposure of the item, and helps to improve the conversion rate of the item.

[0159] The disclosed embodiments do not limit the items displayed in the target card, the object providing the items, and the virtual resources. The following uses the target card to display the target item as an example for explanation. The target item includes at least one of the following:

[0160] First, the target item is an item related to the first item. For example, the target item and the first item are of the same style or brand.

[0161] Second, the target item is determined based on the historical interaction behavior of the operator. Historical interaction behavior refers to the operator's interaction behavior with any item within a historical period.

[0162] The third item is that the target item is determined based on the attribute information of the operation object. The attribute information may include the age, gender, and item preference information of the operation object (user), which is not limited in this embodiment.

[0163] The disclosed embodiments provide a solution. Since the first item is the item that the user actively triggers to view, it reflects the user's item acquisition needs to a certain extent. The target item is an additional item displayed to the user in addition to the first item. By selecting items related to the first item as the target item, not only does it meet the user's item acquisition needs and improve the item conversion rate, but it also eliminates the need to jump to other interfaces to obtain more items, which helps improve item acquisition efficiency and human-computer interaction efficiency. Furthermore, by determining the target item based on the historical interaction behavior or attribute information of the operating object (user), it ensures that the target item meets the user's item acquisition needs, which also improves the item conversion rate and eliminates the need to jump to other interfaces to obtain more items, which helps improve item acquisition efficiency and human-computer interaction efficiency.

[0164] The object or virtual resource providing the item can also be determined in the above manner, which will not be described in detail here.

[0165] The presently disclosed embodiments do not limit the display position, display method, or display style of the target card. For example, the terminal may directly replace the first item card with the target card, with the target card and the first item card displayed in the same position. Alternatively, the target card may be located below the first item card; in response to a swipe-up operation on the first item card, the target card gradually appears.

[0166] In some embodiments, in response to a switching operation on the first item card, the terminal can also close the playback interface and display the information display interface in full-screen mode, with the target card displayed in the information display interface. The disclosed embodiments provide a solution where, since the switching of the first item card indicates that the user no longer intends to view the first item, in this case, the playback interface can be closed and the information display interface can be displayed in full-screen mode, while other items are displayed to the user. This means that the multimedia resources displaying the first item are closed, and other items are displayed in full-screen mode. This not only meets user needs, but also saves operating costs and enhances the user's viewing experience.

[0167] For example, Figure 8 FIG2 is a schematic diagram showing a target card according to an exemplary embodiment. Figure 8 In response to a swipe-up operation on first item card 801, the terminal can display prompt information 802 to inform the user that more items are available. As first item card 801 is swiped up, the terminal closes multimedia resources and displays the information display interface in full-screen mode. The information display interface includes first item card 801, target card 802, and other cards not currently displayed. As the swiping operation continues, first item card 801 gradually disappears, and target card 802 gradually becomes fully visible. Target card 802 is used to display the second item.

[0168] In other embodiments, in response to the expansion operation of the first object card, the terminal closes the playback interface and displays the information display interface in full-screen mode, in which the first object card is displayed. That is, the terminal can also display the first object card in full-screen mode. The disclosed embodiment provides a solution that, when the first acquisition control is triggered, displays the playback interface and the information display interface in half-screen mode, respectively, so that multimedia resources and the first object card can be displayed at the same time, allowing the user to view the detailed information in the first object card and continue to watch the multimedia resources, which not only improves the screen utilization rate, but also ensures that the user can understand the first object in more detail, that is, ensures the accuracy of information transmission; on this basis, the user can expand the first object card and display the first object card in the information display interface in full-screen mode, further ensuring the accurate transmission of the information in the first object card, and compared with the half-screen mode, the full-screen mode can enhance the user's viewing experience.

[0169] In some embodiments, the target card is used to display a single item. That is, the target card can be an item card used to display a single item. Accordingly, in response to a switch operation on the first item card, the terminal displays a second item card. The second item card displays detailed information about the second item and a third acquisition control for acquiring the second item using resources. In response to a triggering operation on the third acquisition control, the terminal displays a resource transfer interface for the second item, which is used to transfer resources to acquire the second item. The disclosed embodiment provides a solution that, on the basis of displaying the first item to the user, can also display other items to the user through other item cards, thereby enriching the display content, increasing item exposure, and helping to improve the conversion rate of the items; and the second item card also includes a third acquisition control, so that the user can directly enter the resource transfer interface through the third acquisition control, and then transfer resources to the provider of the item through the resource transfer interface to obtain the item. That is, this solution only needs to use one item card to directly reach the resource transfer interface to achieve item acquisition, without jumping to other interfaces in the meantime, shortening the interactive link in the item acquisition process, and can improve the item acquisition efficiency and human-computer interaction efficiency, which is further conducive to improving the conversion rate of the item.

[0170] For example, Figure 9 FIG is a schematic diagram showing a second item card according to an exemplary embodiment. Figure 9 The second item card 901 includes detailed information of the second item (such as image, name, and the amount of resources required to obtain the second item) and a third acquisition control 902. The third acquisition control 902 is used to transfer resources to the provider of the second item to obtain the second item.

[0171] In some embodiments, the target card is used to display multiple items. That is, the target card can be an item card used to display multiple items. Accordingly, in response to a switch operation on the first item card, the terminal displays a third item card, which displays multiple items. The disclosed embodiments provide a solution that, in addition to displaying the first item to the user, can also display multiple items to the user at once through other item cards. This enriches the display content, increases item exposure, and allows users to see multiple items at once, thereby improving information transmission efficiency and item conversion rate.

[0172] The present disclosure does not limit the display method of multiple items in the third item card. In some embodiments, the display method of multiple items in the third item card includes at least one of the following:

[0173] First, multiple items are arranged and displayed in the third item card according to a preset layout.

[0174] Second, multiple items move in the third item card according to a preset trajectory.

[0175] Third, any item among the multiple items is displayed in the third item card in the form of an image.

[0176] Fourth, any item among the multiple items is displayed in the third item card in the form of a video.

[0177] The disclosed embodiment provides a solution whereby multiple items in a third item card can be arranged and displayed in a preset layout, or displayed in a mobile manner, or displayed in the form of an image, or displayed in the form of a video, thereby enriching the display method of multiple items in a single card and helping to improve the conversion rate of items.

[0178] For example, Figure 10 FIG is a schematic diagram showing a third item card according to an exemplary embodiment. Figure 10 In (a), multiple items can be arranged horizontally in the order from left to right and from top to bottom in the third item card 1001; see Figure 10 In (b), multiple items are arranged obliquely in the third item card 1001.

[0179] Among them, the user can obtain any item in the third item card. In some embodiments, in response to the viewing operation of any item in the third item card, the terminal displays the item details interface, and the details interface displays the item details information and the fourth acquisition control, and the fourth acquisition control is used to obtain items through resources. In response to the triggering operation of the fourth acquisition control, the item resource transfer interface is displayed. The item resource transfer interface is used to obtain items by transferring resources. The embodiment of the present disclosure provides a solution, for a third item card containing multiple items, the user can select any item to view the details, and directly enter the resource transfer interface through the fourth acquisition control in the details interface, and then transfer resources to the provider of the item through the resource transfer interface to obtain the item, which can improve the efficiency of item acquisition and the efficiency of human-computer interaction, thereby helping to improve the conversion rate of items.

[0180] In other embodiments, users can also directly acquire any item from a third item card. Accordingly, in response to an acquisition operation for any item in a third item card, the terminal displays a fifth acquisition control for the item in the third item card. The fifth acquisition control is used to acquire the item using resources. Then, in response to a triggering operation on the fifth acquisition control, the terminal displays a resource transfer interface for the item. The resource transfer interface is used to acquire the item by transferring resources. The disclosed embodiments provide a solution where, for a third item card containing multiple items, a user can select any item to acquire. By displaying the fifth acquisition control for the item in the third item card, the user can directly access the resource transfer interface through the third acquisition control, and then transfer resources to the item provider through the resource transfer interface to acquire the item. In other words, this solution allows users to directly access the resource transfer interface through a single item card to acquire the item, without having to navigate to other interfaces. This shortens the interaction process during the item acquisition process, improves both item acquisition efficiency and human-computer interaction efficiency, and thus helps increase the conversion rate of items.

[0181] In some embodiments, the target card is used to display objects that can provide items. That is, the target card can be an object card for displaying objects. Accordingly, in response to the switching operation of the first item card, the terminal displays an object card, which is used to display at least one object that can provide items. The disclosed embodiment provides a solution that, on the basis of displaying items to the user, can also display at least one object that provides items to the user in the form of a card. Since each object basically provides more than one item, by displaying at least one object to the user, it is beneficial to increase the exposure of the items provided by the object, thereby helping to improve the conversion rate of the items.

[0182] For example, Figure 11 FIG is a schematic diagram showing an object card according to an exemplary embodiment. Figure 11 , 4 stores that can provide items are displayed in the object card 1101. The items provided by different stores can be the same or different, and this embodiment of the disclosure is not limited to this.

[0183] In response to a viewing operation on any object in an object card, the terminal may display an item display interface for the object, in which at least one item provided by the object is displayed. Alternatively, in response to a follow operation on any object in an object card, the terminal displays the object in the object card as being in a followed state. The disclosed embodiment provides a solution whereby, for each object displayed in an object card, the user can directly view the items provided by the object, which is simple to operate and helps to increase the exposure and conversion of the items provided by the object; alternatively, for each object displayed in an object card, the user can also follow the object so as to be able to promptly learn about item updates of the object being followed, which also improves the exposure and conversion of the items provided by the object.

[0184] For example, see Figure 11 Each store in the object card 1101 corresponds to a follow control. In response to the triggering operation of the follow control of any store, the terminal displays that the store is in the "followed" state.

[0185] When any object in an object card is in the "Followed" state, the terminal displays a fourth item card in response to a switch operation on the object card. The fourth item card is the next card after the object card. The fourth item card displays at least one item provided by the object. The disclosed embodiments provide a solution whereby, when a user follows an object in an object card, items provided by the followed object can be directly displayed on the next card after the object card. This allows users to view items provided by the followed object without having to access the object's item display interface. This simplifies operation and improves information transmission efficiency, thereby facilitating efficient human-computer interaction and item conversion rates.

[0186] In some embodiments, the target card is used to display virtual resources that can be used to obtain items. That is, the target card can be a resource card for providing virtual resources. Accordingly, in response to the switching operation on the first item card, the terminal displays a resource card, which is used to provide virtual resources that can be used to obtain items. The disclosed embodiment provides a solution that, on the basis of displaying items to users, can also display virtual resources that can be used to obtain items to users in the form of cards. Since virtual resources can reduce the user's actual resource consumption in the process of obtaining items, the possibility of the user obtaining goods and items will increase when obtaining virtual resources. Therefore, the conversion rate of items can be improved by displaying virtual resources.

[0187] In response to the operation of claiming the virtual resource in the resource card, the terminal displays the items associated with the virtual resource and the sixth acquisition control in the resource card, and the sixth acquisition control is used to obtain the items associated with the virtual resource through the virtual resource. Then, in response to the triggering operation of the sixth acquisition control, the terminal displays the resource transfer interface of the items associated with the virtual resource, and the resource transfer interface of the item is used to obtain the item through the virtual resource. The embodiment of the present disclosure provides a solution, when the virtual resource in the resource card is claimed, it is possible to directly display the items associated with the virtual resource and the corresponding acquisition control in the resource card, so that the resource transfer interface can be directly entered through the acquisition control, and then the resource can be transferred to the provider of the item through the resource transfer interface to obtain the item. That is, this solution only needs to go directly to the resource transfer interface through an item card to realize the acquisition of the item, without having to jump to other interfaces in the meantime, shortening the interactive link in the item acquisition process, and can improve the efficiency of item acquisition and human-computer interaction, thereby helping to improve the conversion rate of items.

[0188] The disclosed embodiment provides an information display method, which displays a first acquisition control on the playback interface of a multimedia resource, prompting the user to obtain the first item displayed in the multimedia resource through the first acquisition control. When the first acquisition control is triggered, the first item card is displayed, intuitively and simultaneously presenting the user with detailed information of the first item, multiple type options, and a second acquisition control, so that the user can quickly learn the details of the first item and the multiple styles available for selection, thereby improving the efficiency of information transmission. After learning about the first item in detail, the user can quickly select the desired style in the first item card and directly enter the resource transfer interface through the second acquisition control. Then, through the resource transfer interface, the user can transfer resources to the provider of the first item to obtain the first item of the selected style. In other words, this solution only requires an item card to directly access the resource transfer interface to achieve item acquisition, without having to call up the type selection panel on the details interface to obtain the desired style of the item. This shortens the interactive link in the item acquisition process, improves the efficiency of item acquisition and human-computer interaction, and thus helps to improve the conversion rate of items.

[0189] All the above optional technical solutions can be arbitrarily combined to form optional embodiments of the present disclosure, and will not be described in detail here.

[0190] Figure 12 FIG is a block diagram of an information display device according to an exemplary embodiment. Figure 12 , the device comprises:

[0191] The first display unit 1201 is configured to display a multimedia resource and a first acquisition control in the playback interface, wherein the multimedia resource is used to display the first item, and the first acquisition control is used to provide an acquisition entry for the first item;

[0192] The second display unit 1202 is configured to, in response to a triggering operation on the first acquisition control, display a first item card, wherein the first item card displays detailed information of the first item, multiple type options, and a second acquisition control, wherein different type options indicate different styles of the first item, and the second acquisition control is used to acquire the first item through resources;

[0193] The third display unit 1203 is configured to display a resource transfer interface of the first item in response to a triggering operation on the second acquisition control when any type option among multiple type options is selected. The resource transfer interface is used to acquire the first item of the style corresponding to the selected type option by transferring resources.

[0194] In some embodiments, the detailed information of the first item in the first item card includes a plurality of images for displaying the first item;

[0195] The second display unit 1202 is further configured to execute, in response to a triggering operation on the first acquisition control, display a first item card displaying a target image among multiple images; and in response to a switching operation on the target image, display the next image of the target image in the first item card.

[0196] In some embodiments, the second display unit 1202 is configured to, in response to a triggering operation on the first acquisition control, display a playback interface and an information display interface in half-screen mode, respectively, wherein the information display interface displays the first item card, and the playback interface and the information display interface are displayed in different positions;

[0197] The second display unit 1202 is further configured to execute, in response to an expansion operation on the first item card, close the play interface, and display the information display interface in full screen mode, where the first item card is displayed.

[0198] In some embodiments, the second display unit 1202 is configured to, in response to a triggering operation on the first acquisition control, display a playback interface and an information display interface in half-screen mode, respectively, wherein the information display interface displays the first item card, and the playback interface and the information display interface are displayed in different positions;

[0199] The second display unit 1202 is further configured to execute a switching operation in response to the first item card, close the playback interface, and display the information display interface in full-screen mode, wherein a target card is displayed in the information display interface. The target card is the next card after the first item card in the information flow to which the first item card belongs. The target card is used to display at least one of the item, the object providing the item, and the virtual resource for obtaining the item.

[0200] In some embodiments, a target card is used to display a target item, and the target item includes at least one of the following:

[0201] The target item is an item related to the first item;

[0202] The target item is determined based on the historical interaction behavior of the operation object. Historical interaction behavior refers to the interaction behavior of the operation object with any item within the historical time period.

[0203] The target item is determined based on the attribute information of the operation object.

[0204] In some embodiments, the second display unit 1202 is further configured to display a second item card in response to a switch operation on the first item card, wherein the second item card displays detailed information of the second item and a third acquisition control for acquiring the second item through a resource;

[0205] The third display unit 1203 is further configured to display a resource transfer interface of the second item in response to a triggering operation on the third acquisition control, where the resource transfer interface of the second item is used to acquire the second item by transferring resources.

[0206] In some embodiments, the second display unit 1202 is further configured to display a third item card in response to a switching operation on the first item card, where a plurality of items are displayed.

[0207] In some embodiments, the apparatus further comprises:

[0208] a fourth display unit configured to, in response to a viewing operation on any item in the third item card, display a detail interface of the item, the detail interface displaying detailed information of the item and a fourth acquisition control for acquiring the item through resources;

[0209] The third display unit 1203 is further configured to display an item resource transfer interface in response to a triggering operation on the fourth acquisition control, where the item resource transfer interface is used to acquire items by transferring resources.

[0210] In some embodiments, the second display unit 1202 is further configured to display a fifth acquisition control of the item in the third item card in response to an acquisition operation on any item in the third item card, where the fifth acquisition control is used to acquire the item through resources;

[0211] The third display unit 1203 is further configured to display an item resource transfer interface in response to a triggering operation on the fifth acquisition control, where the item resource transfer interface is used to acquire items by transferring resources.

[0212] In some embodiments, the display method of multiple items in the third item card includes at least one of the following:

[0213] Multiple items are arranged and displayed in the third item card according to a preset layout;

[0214] Multiple objects move in the third object card according to a preset trajectory;

[0215] Any item among the plurality of items is displayed in the form of an image in a third item card;

[0216] Any item among the plurality of items is displayed in a third item card in the form of a video.

[0217] In some embodiments, the second display unit 1202 is further configured to display an object card in response to a switching operation on the first item card, where the object card is used to display at least one object that can provide an item.

[0218] In some embodiments, the second display unit 1202 is further configured to perform at least one of the following:

[0219] In response to a viewing operation on any object in the object card, displaying an item display interface of the object, wherein the item display interface displays at least one item provided by the object;

[0220] In response to a focus operation on any object in an object card, the object is displayed in the object card as being in a focused state.

[0221] In some embodiments, the second display unit 1202 is further configured to display a fourth item card in response to a switching operation on an object card when any object in the object card is in a focused state, wherein the fourth item card displays at least one item provided by the object.

[0222] In some embodiments, the second display unit 1202 is further configured to display a resource card in response to a switching operation on the first item card, where the resource card is used to provide virtual resources that can be used to obtain items.

[0223] In some embodiments, the apparatus further comprises:

[0224] a fifth display unit configured to, in response to a claim operation on the virtual resource in the resource card, display an item associated with the virtual resource and a sixth acquisition control in the resource card, the sixth acquisition control being used to acquire the item associated with the virtual resource through the virtual resource;

[0225] The third display unit 1203 is further configured to display a resource transfer interface of an item associated with the virtual resource in response to a triggering operation on the sixth acquisition control, where the resource transfer interface of the item is used to acquire the item through the virtual resource.

[0226] The disclosed embodiment provides an information display device that displays a first acquisition control on a multimedia resource playback interface, prompting the user to obtain a first item displayed in the multimedia resource through the first acquisition control. When the first acquisition control is triggered, a first item card is displayed, intuitively and simultaneously presenting the user with detailed information about the first item, multiple type options, and a second acquisition control. This facilitates the user to quickly learn about the details of the first item and the multiple styles available for selection, thereby improving information transmission efficiency. After learning about the first item in detail, the user can quickly select the desired style in the first item card and directly enter the resource transfer interface through the second acquisition control. Furthermore, the user can transfer resources to the provider of the first item through the resource transfer interface to obtain the first item of the selected style. In other words, the solution only requires one item card to directly access the resource transfer interface to achieve item acquisition, without having to call up the type selection panel on the details interface to obtain the desired style of the item. This shortens the interactive link in the item acquisition process, improves item acquisition efficiency and human-computer interaction efficiency, and thus helps improve item conversion rate.

[0227] It should be noted that the information display device provided in the above embodiments, when displaying item information, is merely illustrated by the division of the aforementioned functional units. In actual applications, the aforementioned functions can be assigned to different functional units as needed, i.e., the internal structure of the electronic device can be divided into different functional units to perform all or part of the functions described above. Furthermore, the information display device provided in the above embodiments and the information display method embodiment are based on the same concept. The specific implementation process is detailed in the method embodiment and will not be repeated here.

[0228] Regarding the apparatus in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0229] When an electronic device is provided as a terminal, Figure 13 FIG. 1 is a block diagram of a terminal according to an exemplary embodiment. Figure 13The following is a block diagram of a terminal 1300 according to an exemplary embodiment of the present disclosure. Terminal 1300 may be a smartphone, tablet computer, MP3 player (Moving Picture Experts Group Audio Layer III), MP4 player (Moving Picture Experts Group Audio Layer IV), laptop computer, or desktop computer. Terminal 1300 may also be referred to as user equipment, portable terminal, laptop terminal, desktop terminal, or other similar names.

[0230] Typically, the terminal 1300 includes a processor 1301 and a memory 1302 .

[0231] The processor 1301 may include one or more processing cores, such as a 4-core processor, an 8-core processor, etc. The processor 1301 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), or PLA (Programmable Logic Array). The processor 1301 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the awake state, also known as a CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 1301 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 1301 may also include an AI (Artificial Intelligence) processor, which is used to process computing operations related to machine learning.

[0232] The memory 1302 may include one or more computer-readable storage media, which may be non-transitory. The memory 1302 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices and flash memory storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 1302 is used to store at least one computer program, which is executed by the processor 1301 to implement the information display method provided in the method embodiment of the present application.

[0233] In some embodiments, terminal 1300 may optionally include a peripheral device interface 1303 and at least one peripheral device. Processor 1301, memory 1302, and peripheral device interface 1303 may be connected via a bus or signal lines. Each peripheral device may be connected to peripheral device interface 1303 via a bus, signal lines, or circuit boards. Specifically, the peripheral device may include at least one of a radio frequency circuit 1304, a display screen 1305, a camera assembly 1306, an audio circuit 1307, and a power supply 1308.

[0234] The peripheral device interface 1303 can be used to connect at least one I / O (Input / Output)-related peripheral device to the processor 1301 and the memory 1302. In some embodiments, the processor 1301, the memory 1302, and the peripheral device interface 1303 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1301, the memory 1302, and the peripheral device interface 1303 can be implemented on separate chips or circuit boards, which is not limited in this embodiment.

[0235] The RF circuit 1304 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1304 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1304 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. In some embodiments, the RF circuit 1304 includes an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, and the like. The RF circuit 1304 can communicate with other terminals via at least one wireless communication protocol. Such wireless communication protocols include, but are not limited to, the World Wide Web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi (Wireless Fidelity) networks. In some embodiments, the RF circuit 1304 may also include circuitry related to Near Field Communication (NFC), although this application does not limit this.

[0236] The display screen 1305 is used to display a UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 1305 is a touch screen display, the display screen 1305 also has the ability to collect touch signals on the surface or above the surface of the display screen 1305. The touch signal can be input as a control signal to the processor 1301 for processing. At this time, the display screen 1305 can also be used to provide virtual buttons and / or virtual keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, there can be one display screen 1305, which is set on the front panel of the terminal 1300; in other embodiments, there can be at least two display screens 1305, which are respectively set on different surfaces of the terminal 1300 or in a folding design; in other embodiments, the display screen 1305 can be a flexible display screen, which is set on the curved surface or folding surface of the terminal 1300. Even more, the display screen 1305 can be set to a non-rectangular irregular shape, that is, a special-shaped screen. The display screen 1305 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0237] The camera assembly 1306 is used to capture images or videos. In some embodiments, the camera assembly 1306 includes a front camera and a rear camera. Typically, the front camera is arranged on the front panel of the terminal, and the rear camera is arranged on the back of the terminal. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth of field camera, a wide-angle camera, and a telephoto camera, so as to realize the fusion of the main camera and the depth of field camera to realize the background blur function, the fusion of the main camera and the wide-angle camera to realize panoramic shooting and VR (Virtual Reality) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1306 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm light flash and a cold light flash, which can be used for light compensation at different color temperatures.

[0238] The audio circuit 1307 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, and convert the sound waves into electrical signals that are input into the processor 1301 for processing, or input into the radio frequency circuit 1304 to achieve voice communication. For the purpose of stereo sound collection or noise reduction, there may be multiple microphones, each located in different parts of the terminal 1300. The microphone may also be an array microphone or an omnidirectional collection microphone. The speaker is used to convert electrical signals from the processor 1301 or the radio frequency circuit 1304 into sound waves. The speaker may be a traditional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert electrical signals into sound waves audible to humans, but also convert electrical signals into sound waves inaudible to humans for purposes such as ranging. In some embodiments, the audio circuit 1307 may also include a headphone jack.

[0239] Power supply 1308 is used to power various components in terminal 1300. Power supply 1308 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. When power supply 1308 includes a rechargeable battery, the rechargeable battery can be wired or wirelessly rechargeable. A wired rechargeable battery is charged via a wired line, while a wireless rechargeable battery is charged via a wireless coil. The rechargeable battery can also support fast charging technology.

[0240] Those skilled in the art will understand that Figure 13 The structure shown in the figure does not constitute a limitation on the terminal 1300, and the terminal 1300 may include more or fewer components than shown in the figure, or combine certain components, or adopt a different component arrangement.

[0241] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1302 including instructions. The instructions can be executed by the processor 1301 of the terminal 1300 to implement the above-mentioned information display method. Alternatively, the computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0242] A computer program product includes a computer program / instruction, which implements the above-mentioned information display method when executed by a processor.

[0243] Other embodiments of the present disclosure will readily occur to those skilled in the art after considering the specification and practicing the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art not disclosed herein. The description and examples are to be considered as exemplary only, with the true scope and spirit of the present disclosure being indicated by the following claims.

[0244] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that: The method comprises: Displaying a multimedia resource and a first acquisition control in a playback interface, wherein the multimedia resource is used to display a first item, and the first acquisition control is used to provide an acquisition entry for the first item; In response to a triggering operation on the first acquisition control, a first item card is displayed, wherein the first item card displays detailed information of the first item, multiple type options, and a second acquisition control, wherein different type options indicate different styles of the first item, and the second acquisition control is used to acquire the first item through resources; When any type option among the multiple type options is selected, in response to the triggering operation of the second acquisition control, a resource transfer interface of the first item is displayed, and the resource transfer interface is used to acquire the first item of the style corresponding to the selected type option by transferring resources.

2. The information display method according to claim 1, wherein: The detailed information of the first item in the first item card includes a plurality of images for displaying the first item; The displaying of the first item card in response to the triggering operation on the first acquisition control includes: In response to a triggering operation on the first acquisition control, displaying the first item card, wherein the first item card displays a target image from the plurality of images; The method further comprises: In response to a switching operation on the target image, an image next to the target image is displayed in the first item card.

3. The information display method according to claim 1, wherein: The displaying of the first item card in response to the triggering operation on the first acquisition control includes: In response to a triggering operation on the first acquisition control, the playback interface and the information display interface are displayed in half-screen mode, the first item card is displayed in the information display interface, and the playback interface and the information display interface are displayed in different positions; The method further comprises: In response to the expansion operation of the first item card, the playback interface is closed, and the information display interface is displayed in full-screen mode, with the first item card displayed in the information display interface.

4. The information display method according to claim 1, wherein: The displaying of the first item card in response to the triggering operation on the first acquisition control includes: In response to a triggering operation on the first acquisition control, the playback interface and the information display interface are displayed in half-screen mode, the first item card is displayed in the information display interface, and the playback interface and the information display interface are displayed in different positions; The method further comprises: In response to the switching operation of the first item card, the playback interface is closed and the information display interface is displayed in full-screen mode. A target card is displayed in the information display interface. The target card is the next card after the first item card in the information flow to which the first item card belongs. The target card is used to display at least one of an item, an object that provides an item, and a virtual resource for obtaining an item.

5. The information display method according to claim 4, characterized in that: The target card is used to display the target item, and the target item includes at least one of the following: The target item is an item related to the first item; The target item is determined based on the historical interaction behavior of the operation object, where the historical interaction behavior refers to the interaction behavior of the operation object with respect to any item within a historical time period; The target item is determined based on attribute information of the operation object.

6. The information display method according to claim 1, wherein: The method further comprises: In response to a switch operation on the first item card, a second item card is displayed, wherein the second item card displays detailed information of the second item and a third acquisition control, wherein the third acquisition control is used to acquire the second item through a resource; In response to a triggering operation on the third acquisition control, a resource transfer interface for the second item is displayed, where the resource transfer interface for the second item is used to acquire the second item by transferring resources.

7. The information display method according to claim 1, wherein: The method further comprises: In response to a switch operation on the first item card, a third item card is displayed, wherein a plurality of items are displayed on the third item card.

8. The information display method according to claim 7, characterized in that: The method further comprises: In response to a viewing operation on any item in the third item card, displaying a detail interface of the item, wherein the detail interface displays detailed information of the item and a fourth acquisition control, wherein the fourth acquisition control is used to acquire the item through a resource; In response to a triggering operation on the fourth acquisition control, a resource transfer interface for the item is displayed, where the resource transfer interface is used to acquire the item by transferring resources.

9. The information display method according to claim 7, wherein: The method further comprises: In response to an acquisition operation on any item in the third item card, displaying a fifth acquisition control of the item in the third item card, wherein the fifth acquisition control is used to acquire the item through resources; In response to a triggering operation on the fifth acquisition control, a resource transfer interface for the item is displayed, where the resource transfer interface is used to acquire the item by transferring resources.

10. The information display method according to claim 7, wherein: The display method of the multiple items in the third item card includes at least one of the following: The multiple items are arranged and displayed in the third item card according to a preset layout; The multiple objects move in the third object card according to a preset trajectory; Any item among the plurality of items is displayed in the third item card in the form of an image; Any item among the plurality of items is displayed in the third item card in the form of a video.

11. The information display method according to claim 1, wherein: The method comprises: In response to a switch operation on the first item card, an object card is displayed, wherein the object card is used to display at least one object that can provide items.

12. The information display method according to claim 11, characterized in that: The method further comprises at least one of the following: In response to a viewing operation on any object in the object card, displaying an item display interface of the object, wherein the item display interface displays at least one item provided by the object; In response to a focus operation on any object in the object card, the object is displayed in the object card as being in a focused state.

13. The information display method according to claim 11, wherein: The method further comprises: When any object in the object card is in a focused state, in response to a switching operation on the object card, a fourth item card is displayed, where at least one item provided by the object is displayed.

14. The information display method according to claim 1, wherein: The method further comprises: In response to a switch operation on the first item card, a resource card is displayed, wherein the resource card is used to provide a virtual resource capable of obtaining an item.

15. The information display method according to claim 14, characterized in that: The method further comprises: In response to a claim operation on the virtual resource in the resource card, displaying an item associated with the virtual resource and a sixth acquisition control in the resource card, wherein the sixth acquisition control is used to acquire the item associated with the virtual resource through the virtual resource; In response to a triggering operation on the sixth acquisition control, a resource transfer interface of an item associated with the virtual resource is displayed, where the resource transfer interface of the item is used to acquire the item through the virtual resource.

16. An information display device, characterized in that: The device comprises: A first display unit is configured to display a multimedia resource and a first acquisition control in a playback interface, wherein the multimedia resource is used to display a first item, and the first acquisition control is used to provide an acquisition entry for the first item; a second display unit configured to, in response to a triggering operation on the first acquisition control, display a first item card, wherein the first item card displays detailed information of the first item, a plurality of type options, and a second acquisition control, wherein different type options indicate different styles of the first item, and the second acquisition control is used to acquire the first item through a resource; The third display unit is configured to display a resource transfer interface of the first item in response to a triggering operation on the second acquisition control when any type option among the multiple type options is selected, and the resource transfer interface is used to acquire the first item of the style corresponding to the selected type option by transferring resources.

17. An electronic device, characterized in that: The electronic device comprises: one or more processors; a memory for storing program code executable by the processor; The processor is configured to execute the program code to implement the information display method according to any one of claims 1 to 15.

18. A computer-readable storage medium, characterized in that When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information display method according to any one of claims 1 to 15.

19. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the information display method according to any one of claims 1 to 15 is implemented.

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