Enterprise overseas sailing evaluation method and device based on multi-dimensional data

Abstract

The application provides an enterprise overseas evaluation method and device based on multi-dimensional data, wherein the method comprises the following steps: in response to an overseas investigation request of a target enterprise corresponding to a desired overseas country, generating an investigation questionnaire based on the overseas business type of the target enterprise, and generating a questionnaire acquisition code based on the investigation questionnaire; determining each investigation terminal located in a corresponding different investigation area of the desired overseas country, and displaying the questionnaire acquisition code on the investigation terminal for a continuous preset time period; in response to any user terminal scanning the questionnaire acquisition code, sending the investigation questionnaire to the user terminal for filling, and acquiring the investigation questionnaire in a corresponding valid state after filling; and determining an overseas evaluation report of the desired overseas country based on all the investigation questionnaires corresponding to the preset time period. The application at least reduces the evaluation cost.

Description

Technical Field

[0001] This invention relates to data processing technology, and more particularly to a method and apparatus for evaluating enterprises' overseas expansion based on multi-dimensional data. Background Technology

[0002] With the booming development of the global economy, many target companies are actively promoting the strategy of going global in order to seek broader development space. Going global can not only help companies break through the development of the domestic market and reach more consumer groups around the world, but also enhance their overall competitiveness by integrating overseas resources and exchanging technologies.

[0003] However, due to significant differences in politics, economics, culture, law, and consumption habits among different countries, enterprises face numerous potential risks and challenges when going global. For example, policy and regulatory changes in some countries may restrict business operations in specific industries, cultural differences may render product marketing strategies ineffective, and economic instability can also affect the return on investment for enterprises.

[0004] Currently, in existing technologies, target companies often conduct market assessments for their overseas expansion by sending personnel to conduct on-site research. This approach has several drawbacks. On the one hand, on-site research requires significant investment of human, material, and time resources, with companies bearing travel and accommodation expenses for their personnel. Furthermore, the research period is lengthy, making it difficult to respond quickly to market changes. On the other hand, limitations in the professional capabilities, subjective judgment, and coverage of the research personnel may prevent the comprehensive collection and accurate analysis of various information about the desired overseas markets. This results in a lack of objectivity and comprehensiveness in the research findings, failing to provide a scientific and reliable basis for the company's overseas expansion decisions. Consequently, companies face higher risks and uncertainties during their overseas expansion, impacting their international development process.

[0005] Therefore, there is an urgent need to provide a multi-dimensional data-based enterprise overseas assessment method and device that can remotely evaluate overseas operations to reduce related assessment costs. Summary of the Invention

[0006] In view of the above problems, the present invention is proposed to provide a method and apparatus for evaluating enterprises going global based on multi-dimensional data, which overcomes or at least partially solves the above problems.

[0007] According to one aspect of the present invention, a method for evaluating an enterprise's overseas expansion based on multi-dimensional data is provided, comprising the following steps:

[0008] In response to the overseas research request sent by the target company for the corresponding desired overseas countries, a research questionnaire is generated based on the overseas business type of the target company, and a questionnaire acquisition code is generated based on the research questionnaire.

[0009] Identify each survey terminal located in a different survey area of ​​the desired overseas destination country, and display the questionnaire acquisition code on the survey terminal for a preset duration.

[0010] In response to any user terminal scanning the questionnaire acquisition code, the survey questionnaire is sent to the user terminal for completion, and the corresponding valid status of the completed survey questionnaire is retrieved.

[0011] Based on all survey questionnaires corresponding to the preset duration, an assessment report on the expected overseas destinations is determined.

[0012] Optionally, in the method according to the present invention, a survey questionnaire is generated based on the overseas business type of the corresponding target enterprise, and a questionnaire acquisition code is generated based on the survey questionnaire, including:

[0013] Retrieve the questionnaire type comparison table, which includes questionnaire templates corresponding to different types of overseas business.

[0014] Traverse the questionnaire type comparison table to determine the questionnaire template that corresponds to the same overseas business type as the target enterprise, and determine the first cost coefficient based on converting the questionnaire template from the standard language to the overseas language of the desired overseas country.

[0015] The questionnaire template is sent to the enterprise terminal of the target enterprise, and the second cost coefficient is determined based on the modifications made to the questionnaire template by the enterprise terminal.

[0016] The survey fee determined based on the first and second cost coefficients is sent to the enterprise terminal. In response to the cost determination signal sent by the enterprise terminal based on the survey fee, the questionnaire template is determined as a survey questionnaire, and a questionnaire acquisition code is generated based on the survey questionnaire.

[0017] Optionally, in the method according to the present invention, determining the second cost coefficient based on the modifications made to the questionnaire template by the enterprise terminal includes:

[0018] In response to any survey question in the questionnaire template being modified by the enterprise terminal, the survey question is identified as the modified question, and a modification coefficient is determined based on the proportion of questions corresponding to the modified question.

[0019] The enterprise terminal responds by creating a new survey question based on the questionnaire template, identifying the survey question as a new question, and determining a new coefficient based on the question attributes corresponding to the survey question, wherein the question attributes include subjective attributes and objective attributes;

[0020] The modified coefficient and the newly added coefficient are summed to obtain the second cost coefficient corresponding to the questionnaire template.

[0021] Optionally, in the method according to the present invention, displaying the questionnaire acquisition code on the survey terminal for a continuously preset duration includes:

[0022] Create a survey display interface, wherein the survey display interface includes a first display area and a second display area;

[0023] Obtain the regional population corresponding to different survey areas, and determine the reward data corresponding to the survey area based on the population comparison interval in which the regional population is located;

[0024] Retrieve preset text promotion templates and preset voice promotion templates, and fill the text and voice information generated based on the reward data into the text and voice fill slots of the text promotion templates and preset voice promotion templates to obtain the text and voice promotion content.

[0025] The questionnaire acquisition code and text promotional content are filled into the first display area and the second display area, and the survey terminal is controlled to continuously display and broadcast the survey display interface and voice promotional content for a preset duration.

[0026] Optionally, in the method according to the present invention, responding to any user terminal scanning the questionnaire acquisition code, sending the survey questionnaire to the user terminal for completion, and acquiring the survey questionnaire with the corresponding valid status after completion, includes:

[0027] In response to any user terminal scanning the questionnaire acquisition code, the number of questions in the questionnaire is determined, and the number of questions to be extracted is determined based on the product of the number of questions and a preset ratio.

[0028] The survey questionnaires were randomly selected, and all survey questions with the same number of corresponding objective attributes as the selected number were summarized into the valid verification group.

[0029] For each survey question in the effective verification group, the format is adjusted, the adjusted questions are correlated with the survey questions, and the adjusted questions are added to the survey questionnaire.

[0030] The survey questionnaire is sent to the user terminal for completion, and based on the completed survey questionnaire, the survey answers for each survey question in the valid verification group and the adjusted answers for each adjustment question are determined.

[0031] If the survey response corresponding to each relationship is the same as the adjusted response, the survey questionnaire is determined to be valid.

[0032] Optionally, in the method according to the invention, formal adjustments are made to each survey question located in the effective verification group, including:

[0033] Determine the research topics and options for each research question in the effective verification group;

[0034] The survey questions were analyzed by extracting phrases, and paragraphs were constructed based on the obtained keyword phrases to obtain the adjusted questions.

[0035] Determine the option number of each sub-option included in the survey options, and shuffle the option numbers to obtain the adjustment options;

[0036] The adjusted questions and options corresponding to the same research problem are combined to obtain the adjusted questions.

[0037] Optionally, in the method according to the invention, the obtained adjustment questions are added to the survey questionnaire, including:

[0038] All survey questions in the survey questionnaire are sorted from first to last, and each survey question in the valid verification group is reordered from first to last based on the obtained question sequence to obtain the survey sequence;

[0039] Based on the survey sequence, the adjustment questions corresponding to each survey question are sorted from back to front to obtain the adjustment sequence;

[0040] Based on the question sequence, an insertion slot is formed after each survey question in the valid verification group, and based on the adjustment sequence and the survey sequence, each adjustment question is filled into the insertion slot with the same sequence number as its corresponding question.

[0041] Optionally, in the method according to the present invention, determining an overseas assessment report for the corresponding desired overseas destination based on all survey questionnaires corresponding to the preset duration includes:

[0042] All survey questionnaires corresponding to the same survey area are aggregated into the same area questionnaire set. All survey questions corresponding to different question types for each survey questionnaire in the same area questionnaire set are determined, and all survey questions corresponding to the same question type are aggregated into the answer determination group.

[0043] Determine the survey answer corresponding to each survey question in the same answer determination group, obtain the answer ratio of different survey answers, and determine the survey answer with the largest corresponding answer ratio as the target answer corresponding to the answer determination group;

[0044] Determine the evaluation score for each target answer, and sum all the evaluation scores for the same survey area to obtain the total evaluation score for each survey area.

[0045] The surveyed region with the largest corresponding total assessment value is identified as the recommended region, and an overseas assessment report for the corresponding recommended region is generated.

[0046] Optionally, in the method according to the present invention, determining the sea access assessment report for the corresponding recommended area includes:

[0047] Create an overseas assessment report, wherein the overseas assessment report includes a first assessment area and a second assessment area filled with an area top view corresponding to the recommended area;

[0048] A questionnaire catalog corresponding to the survey questionnaire is generated in the first sub-region included in the first evaluation region, wherein the questionnaire catalog includes a question marker corresponding to each survey question;

[0049] Each of the aforementioned question markers is configured to respond to an enterprise terminal's interaction with any question marker by filling the survey question corresponding to that question marker into the second sub-region included in the first evaluation region.

[0050] According to another aspect of the present invention, a multi-dimensional data-based enterprise overseas expansion assessment device is provided, comprising:

[0051] The request acquisition module is configured to respond to the overseas research request sent by the target enterprise for the corresponding desired overseas country, generate a research questionnaire based on the overseas business type of the target enterprise, and generate a questionnaire acquisition code based on the research questionnaire.

[0052] The survey display module is configured to identify each survey terminal located in a different survey area of ​​the country where the desired sea destination is located, and to display the questionnaire acquisition code on the survey terminal for a preset duration.

[0053] The retrieval module is configured to respond to any user terminal scanning the questionnaire retrieval code, send the survey questionnaire to the user terminal for completion, and retrieve the survey questionnaire with the corresponding valid status after completion.

[0054] The report generation module is configured to generate an assessment report for the desired overseas destination based on all survey questionnaires for the preset duration.

[0055] According to the present invention, by responding to the overseas research requests of target enterprises and generating research questionnaires based on their business types, the present invention enables customized design of research questionnaires, ensuring that the questionnaire content is highly aligned with the actual needs of the enterprise's overseas business, thereby collecting market information in the target country more effectively. Generating a questionnaire acquisition code and continuously displaying it on research terminals in different research areas of the desired overseas country breaks through the geographical and manpower limitations of traditional on-site research, expanding the research coverage digitally while reducing on-site assessment costs such as personnel travel, shortening the research cycle, and enabling enterprises to quickly obtain market feedback from the target country. The mechanism of triggering questionnaire delivery and valid questionnaire acquisition by scanning the questionnaire acquisition code on the user terminal, combined with the verification of the validity of questionnaire completion, ensures the authenticity and reliability of the collected data, reducing research bias caused by human factors. Finally, an overseas evaluation report is generated based on all research questionnaires within a preset time period. Through systematic analysis of multi-dimensional data, the market potential of the target country can be objectively and comprehensively assessed, providing a scientific and accurate basis for the enterprise's overseas decision-making. This method effectively solves the problems of high cost, low efficiency and insufficient data objectivity in existing technologies for on-site assessments. It enables remote, low-cost and high-efficiency overseas research, helping companies reduce overseas risks and improve the scientific nature of international development decisions. Attached Figure Description

[0056] Figure 1 A flowchart of a multi-dimensional data-based enterprise overseas expansion assessment method according to an embodiment of the present invention is shown;

[0057] Figure 2 A schematic diagram of the overseas assessment report in this embodiment is shown;

[0058] Figure 3 A structural block diagram of a multi-dimensional data-based enterprise overseas expansion assessment device according to another embodiment of the present invention is shown. Detailed Implementation

[0059] Exemplary embodiments of the present disclosure will now be described in more detail with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be implemented in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

[0060] To address the problems existing in the prior art, the inventors proposed the solution of this invention. One embodiment of this invention provides a method for evaluating an enterprise's overseas expansion based on multi-dimensional data. This method can be executed on a computing device, which can be understood as a terminal with data processing capabilities, such as a mobile phone or computer.

[0061] Figure 1 A flowchart illustrating a multi-dimensional data-based enterprise overseas expansion assessment method according to an embodiment of the present invention is shown, such as... Figure 1 As shown, the method begins with step S1, which includes the following:

[0062] In response to the overseas research request sent by the target company for the corresponding desired overseas countries, a research questionnaire is generated based on the overseas business type of the target company, and a questionnaire acquisition code is generated based on the research questionnaire.

[0063] For example, in this embodiment, since the target company intends to expand its business overseas, it needs to conduct research on the countries it intends to target in advance. In this scenario, when the server responds to the target company's overseas research request for the countries it intends to target, it will generate a targeted survey questionnaire based on the target company's overseas business type. Here, since the research needs of companies with different overseas business types are different, the survey questionnaire generated based on this can accurately match the company's actual research focus, ensuring that the research content is highly consistent with the company's overseas business, thereby making the subsequently collected research data more targeted and practical. After generating the corresponding survey questionnaire, the server will further generate a questionnaire acquisition code based on the survey questionnaire. It should be noted that this acquisition code facilitates the dissemination of the survey questionnaire in different research areas of the countries it intends to target, which helps to improve the efficiency and coverage of the survey questionnaire distribution and ensures that a sufficient amount of research data can be collected.

[0064] In this embodiment, the types of businesses going overseas may include different types such as clothing, food, and entertainment.

[0065] It can be noted that, in this embodiment, the corresponding questionnaire acquisition code can be a QR code or a barcode, which has a one-to-one matching relationship with the corresponding survey questionnaire.

[0066] Furthermore, in this embodiment, the aforementioned "generating a survey questionnaire based on the overseas business type of the corresponding target enterprise, and generating a questionnaire acquisition code based on the survey questionnaire" may further include the following steps:

[0067] Retrieve the questionnaire type comparison table, which includes questionnaire templates corresponding to different types of overseas business.

[0068] Traverse the questionnaire type comparison table to determine the questionnaire template that corresponds to the same overseas business type as the target enterprise, and determine the first cost coefficient based on converting the questionnaire template from the standard language to the overseas language of the desired overseas country.

[0069] The questionnaire template is sent to the enterprise terminal of the target enterprise, and the second cost coefficient is determined based on the modifications made to the questionnaire template by the enterprise terminal.

[0070] The survey fee determined based on the first and second cost coefficients is sent to the enterprise terminal. In response to the cost determination signal sent by the enterprise terminal based on the survey fee, the questionnaire template is determined as a survey questionnaire, and a questionnaire acquisition code is generated based on the survey questionnaire.

[0071] For example, in this embodiment, the method for generating the questionnaire acquisition code can be implemented based on the following steps:

[0072] First, a pre-stored questionnaire type comparison table can be retrieved from the server. It can be noted that the table contains questionnaire templates corresponding to different types of overseas business. This allows the company to quickly locate the appropriate basic framework of the questionnaire based on its specific business type, ensuring that the research direction is accurately matched with the company's overseas needs.

[0073] Then, the questionnaire type comparison table is traversed to determine the questionnaire template that is completely consistent with the target company's overseas business type. At the same time, the questionnaire template is converted from the standard language to the target language of the desired overseas country, and the first cost coefficient is determined based on this conversion process. Here, language conversion can eliminate language barriers in the target country, making the survey questionnaire easier for local users to understand. The determination of the first cost coefficient provides a basic dimension for subsequent cost accounting. It can be noted that each questionnaire template includes several different survey questions, which can include subjective and objective questions. The first cost coefficient can be obtained based on different overseas languages. The first cost coefficient can be determined based on the conversion difficulty. The greater the conversion difficulty, the higher the corresponding first cost coefficient should be.

[0074] Next, the selected questionnaire template is sent to the target company's enterprise terminal. At the same time, a second cost coefficient is determined based on the modifications made to the questionnaire template by the enterprise terminal. This allows companies to adjust the questionnaire content according to their own specific needs, making the questionnaire more targeted. Meanwhile, the cost is determined by quantitative modifications, which reflects the flexibility and transparency of cost accounting.

[0075] Finally, after obtaining the corresponding first and second cost coefficients, the two can be summed and the resulting total growth coefficient can be added to the base cost of the corresponding questionnaire template to send the survey cost to the enterprise terminal. After receiving the cost confirmation signal from the enterprise terminal based on the survey cost, the questionnaire template can be officially confirmed as a survey questionnaire, and a questionnaire acquisition code can be generated based on this survey questionnaire.

[0076] It can be explained that, through the above process, on the one hand, the questionnaire type comparison table is used to achieve accurate matching between the survey questionnaire and the business type of enterprises going overseas, and the language conversion operation improves the applicability of the questionnaire in the target country; on the other hand, it allows enterprises to make personalized modifications to the questionnaire and adjust the fees accordingly, which not only meets the customized needs of enterprises, but also ensures the rationality and compliance of the fee system.

[0077] Furthermore, in this embodiment, the aforementioned "determining the second cost coefficient based on the modifications made to the questionnaire template by the enterprise terminal" may further include the following steps:

[0078] In response to any survey question in the questionnaire template being modified by the enterprise terminal, the survey question is identified as the modified question, and a modification coefficient is determined based on the proportion of questions corresponding to the modified question.

[0079] The enterprise terminal responds by creating a new survey question based on the questionnaire template, identifying the survey question as a new question, and determining a new coefficient based on the question attributes corresponding to the survey question, wherein the question attributes include subjective attributes and objective attributes;

[0080] The modified coefficient and the newly added coefficient are summed to obtain the second cost coefficient corresponding to the questionnaire template.

[0081] For example, in this embodiment, the second cost factor can be obtained specifically based on the following method:

[0082] First, when an enterprise terminal modifies any survey question in the questionnaire template, the server will mark the question as a "modified question" and determine the modification coefficient based on the proportion of all modified questions in the entire questionnaire template. The reason for this is that enterprise modifications to the questionnaire often reflect their personalized needs, and the size of the question proportion is directly related to the amount of modification work. By quantifying the modification proportion to determine the coefficient, the impact of modifications on costs can be more accurately reflected.

[0083] Then, if the enterprise terminal creates new survey questions based on the questionnaire template, the server will define these questions as "new questions" and determine the new coefficient based on the attributes of the new questions (including subjective and objective attributes, where new questions corresponding to subjective attributes can be understood as subjective questions, and new questions corresponding to objective attributes can be understood as objective questions). It can be noted that since subjective attribute questions and objective attribute questions differ in design difficulty and data processing complexity, determining the coefficient based on attribute classification can make cost accounting more scientific. For example, the new coefficient corresponding to subjective attributes can be greater than the new coefficient corresponding to objective attributes.

[0084] Finally, the server sums the calculated modification coefficient and the addition coefficient to obtain the second cost coefficient for the corresponding questionnaire template. In other words, in this embodiment, by comprehensively considering the impact of both modification and addition on the cost, the second cost coefficient is ensured to fully reflect the cost changes brought about by the company's modification of the questionnaire template. This satisfies the company's flexibility in customizing survey questionnaires according to the actual needs of its overseas business, while also ensuring the rationality and transparency of the survey service fee calculation through a scientific coefficient calculation mechanism.

[0085] Step S2 includes the following:

[0086] Identify each survey terminal located in a different survey area of ​​the country where the target destination is located, and display the questionnaire acquisition code on the survey terminal for a preset duration.

[0087] For example, in this embodiment, a survey terminal can be understood as a terminal used to distribute survey questionnaires and collect completed survey questionnaires. For example, a mobile device with display and processing functions can be pre-installed in different survey areas in different countries where the company intends to expand overseas, such as different blocks in each city. After determining the customized survey questionnaire based on the target company's overseas business type, each survey terminal in the corresponding survey area in the country where the company intends to expand overseas can be identified, and the questionnaire acquisition code can be displayed on these survey terminals for a continuously preset duration. This allows the questionnaire acquisition code to be continuously displayed on terminals in different survey areas in the country where the company intends to expand overseas, expanding the coverage of the questionnaire, increasing the chances for users to come into contact with the questionnaire acquisition code, and helping to attract more users to scan and obtain the questionnaire, thereby laying the foundation for collecting rich survey data in the future to more comprehensively evaluate the company's overseas expansion.

[0088] Furthermore, in this embodiment, the aforementioned "displaying the questionnaire acquisition code on the survey terminal for a continuously preset duration" may further include the following steps:

[0089] Create a survey display interface, wherein the survey display interface includes a first display area and a second display area;

[0090] Obtain the regional population corresponding to different survey areas, and determine the reward data corresponding to the survey area based on the population comparison interval in which the regional population is located;

[0091] Retrieve preset text promotion templates and preset voice promotion templates, and fill the text and voice information generated based on the reward data into the text and voice fill slots of the text promotion templates and preset voice promotion templates to obtain the text and voice promotion content.

[0092] The questionnaire acquisition code and text promotional content are filled into the first display area and the second display area, and the survey terminal is controlled to continuously display and broadcast the survey display interface and voice promotional content for a preset duration.

[0093] For example, in this embodiment, displaying the questionnaire acquisition code based on the survey terminal can be implemented using the following method steps:

[0094] First, a corresponding survey display interface can be created, which includes a first display area and a second display area, providing a basic framework for the orderly display of subsequent questionnaire acquisition codes and promotional content, making it easier for users to intuitively obtain information;

[0095] Then, the population of different survey areas is obtained, and the corresponding reward data is determined based on the population comparison interval of the area. Since the sensitivity of different population sizes to rewards may vary, determining the reward data based on population data can make the reward mechanism more targeted, thereby more effectively attracting users in the target area to participate in the survey. For example, the smaller the population of any survey area, the higher the reward intensity of its corresponding reward data may be. The corresponding reward data may specifically include physical reward items (such as food, appliances, etc.) or virtual reward items (such as shopping mall points, etc.).

[0096] Next, the preset text promotion template and preset voice promotion template are retrieved, and the reward text information and reward voice information generated based on the reward data are filled into the text filling slot of the text promotion template and the voice filling slot of the voice promotion template, respectively, to obtain the text promotion content and voice promotion content. Using the preset templates for filling can ensure the standardization and consistency of the promotion content, while combining the promotion information generated by the reward data can highlight the attractiveness of the survey.

[0097] Finally, the questionnaire acquisition code and text promotional content are filled into the first and second display areas respectively. The survey terminal is then controlled to continuously display the survey interface for a preset duration, while simultaneously broadcasting the voice promotional content for a preset duration. In other words, by combining visual display with voice broadcasting, survey information is continuously delivered to users in the target area within the preset time. This not only expands the exposure range of the questionnaire acquisition code but also increases users' enthusiasm for participating in the survey through reward promotion, thereby collecting more effective survey data for the target company. Here, the preset time can be one week or one month, etc.

[0098] It can be noted that the above technical solution enables the effective display of questionnaire acquisition codes in different survey areas of the target countries. By leveraging reward mechanisms that combine regional population characteristics and multi-dimensional promotional methods, the reach of the survey questionnaire and user participation can be significantly improved. This provides richer and more targeted data support for enterprises' overseas expansion assessment, enabling them to more accurately understand the market situation of the target countries and reduce the blindness of overseas expansion decisions.

[0099] Step S3 includes the following:

[0100] In response to any user terminal scanning the questionnaire acquisition code, the survey questionnaire is sent to the user terminal for completion, and the corresponding valid survey questionnaire after completion is retrieved.

[0101] For example, in this embodiment, after the control survey terminal displays the corresponding questionnaire acquisition code, it responds to any user terminal's scanning operation of the questionnaire acquisition code, sending the survey questionnaire to that user terminal for completion. Simultaneously, it acquires survey questionnaires that are in a valid state after completion, thereby enabling interactive connection between the user terminal and the survey system. This allows potential survey respondents to obtain questionnaires by scanning, ensuring the convenience and accessibility of survey data collection. Furthermore, the screening and acquisition of valid survey questionnaires can initially identify those that meet basic completion requirements, improving the effectiveness and reliability of subsequent data processing. This provides more accurate basic data support for overseas expansion assessment based on multi-dimensional data. It should be noted that the user terminal can be understood as the terminal used by the survey respondents, such as a mobile phone.

[0102] Furthermore, in this embodiment, the aforementioned "responding to any user terminal scanning the questionnaire acquisition code, sending the survey questionnaire to the user terminal for completion, and acquiring the survey questionnaire with the corresponding valid status after completion" may further include the following steps:

[0103] In response to any user terminal scanning the questionnaire acquisition code, the number of questions in the questionnaire is determined, and the number of questions to be extracted is determined based on the product of the number of questions and a preset ratio.

[0104] The survey questionnaires were randomly selected, and all survey questions with the same number of corresponding objective attributes as the selected number were summarized into the valid verification group.

[0105] For each survey question in the effective verification group, the format is adjusted, the adjusted questions are correlated with the survey questions, and the adjusted questions are added to the survey questionnaire.

[0106] The survey questionnaire is sent to the user terminal for completion, and based on the completed survey questionnaire, the survey answers for each survey question in the valid verification group and the adjusted answers for each adjustment question are determined.

[0107] If the survey response corresponding to each relationship is the same as the adjusted response, the survey questionnaire is determined to be valid.

[0108] For example, in this embodiment, the determination and acquisition of valid survey questionnaires can be achieved based on the following method steps:

[0109] First, when any user scans the questionnaire acquisition code, the server will determine the total number of questions in the survey questionnaire and calculate the number of questions to be extracted by multiplying the number of questions by a preset ratio. This allows for the extraction of an appropriate number of questions from the questionnaire to verify the validity of the questionnaire, ensuring the scientific nature of the verification without increasing the processing burden by extracting too many questions.

[0110] Then, the server further randomly selects survey questionnaires and summarizes the survey questions with objective attributes that are the same number as the selected questionnaires into the valid verification group. It can be noted that since the answers to objective attribute questions are deterministic, it is convenient to verify the consistency of answers in the future. The focus can be on question types that are easy to quantify and verify, thereby improving verification efficiency.

[0111] Next, the format of each survey question in the valid verification group was adjusted, including reorganizing the question paragraphs and shuffling the option numbers as mentioned later. After the adjusted questions were formed, they were linked to the original survey questions and added to the survey questionnaire. This allowed the consistency of users' answers to be examined in different ways without changing the essence of the questions, and effectively identified cases of arbitrary or incorrect answers.

[0112] Afterwards, a survey questionnaire containing the adjustment questions will be sent to the user to fill out. After the user completes the questionnaire, the answers to each original survey question and the corresponding survey answers to the adjustment questions in the valid verification group will be obtained. By collecting the two sets of survey answers, a data basis will be provided for subsequent consistency comparison.

[0113] Finally, if the answers to the original survey questions and the adjusted questions are the same for each group, the questionnaire is considered valid. This means that by verifying the answers twice, the authenticity and accuracy of the survey questionnaires are ensured, and invalid questionnaires can be effectively eliminated, so as to quickly obtain high-quality survey questionnaires.

[0114] Furthermore, in this embodiment, the aforementioned "formal adjustment of each survey question located in the effective verification group" may also include the following steps:

[0115] Determine the research topics and options for each research question in the effective verification group;

[0116] The survey questions were analyzed by extracting phrases, and paragraphs were constructed based on the obtained keyword phrases to obtain the adjusted questions.

[0117] Determine the option number of each sub-option included in the survey options, and shuffle the option numbers to obtain the adjustment options;

[0118] The adjusted questions and options corresponding to the same research problem are combined to obtain the adjusted questions.

[0119] For example, in this embodiment, adjusting the form of the survey questions can be achieved through the following specific method steps:

[0120] First, the research topics and research options included in each research question in the valid verification group can be determined;

[0121] Then, phrases are extracted from the survey questions, and paragraphs are constructed based on the extracted keyword phrases to obtain adjusted questions. Furthermore, the wording of the questions can be changed by reorganizing keyword phrases to avoid users having habitual answers due to repetitive question wording, thereby improving the authenticity of the survey answers.

[0122] Next, the option number of each sub-option in the survey options is determined, and each option number is shuffled to obtain the adjusted options. Shuffling the option numbers can eliminate the potential influence of the order of the options on the respondents' choices, ensuring that the respondents' answers are based on the question itself rather than the order of the options, and further ensuring the reliability of the data.

[0123] Finally, the adjusted questions and options corresponding to the same research problem are combined to form adjusted questions. This retains the core content of the original questions while innovating in form, providing a reliable comparative basis for subsequent verification of the effectiveness of the survey questionnaire. Without changing the essence of the questions, the randomness and deceptiveness of the questions are increased by changing the expression and arrangement of options, effectively reducing the situation where users fill in the answers randomly or answer according to a fixed pattern, thereby improving the authenticity and effectiveness of the survey questionnaire answers and collecting more valuable survey questionnaires for the target companies.

[0124] Furthermore, in this embodiment, the aforementioned "adding the obtained adjustment questions to the survey questionnaire" may also include the following steps:

[0125] All survey questions in the survey questionnaire are sorted from first to last, and each survey question in the valid verification group is reordered from first to last based on the obtained question sequence to obtain the survey sequence;

[0126] Based on the survey sequence, the adjustment questions corresponding to each survey question are sorted from back to front to obtain the adjustment sequence;

[0127] Based on the question sequence, an insertion slot is formed after each survey question in the valid verification group, and based on the adjustment sequence and the survey sequence, each adjustment question is filled into the insertion slot with the same sequence number as its corresponding question.

[0128] For example, in this embodiment, after determining the adjustment issue, the adjustment issue can be added to the survey questionnaire based on the following method steps:

[0129] First, all the survey questions in the survey questionnaire can be sorted from first to last to form a question sequence. Then, based on this sequence, each survey question in the valid verification group can be reordered from first to last to obtain the survey sequence.

[0130] Then, based on the above survey sequence, the adjustment questions associated with each survey question are sorted from back to front to form an adjustment sequence. It can be noted that the reverse sorting is designed to ensure that the adjustment questions correspond one-to-one with the original survey questions when they are inserted, so as to facilitate the subsequent verification of the consistency of the answers.

[0131] Finally, based on the question sequence, an insertion slot is formed after each survey question in the valid verification group. Then, according to the adjustment sequence and the survey sequence, each adjustment question is filled into the insertion slot with the same sequence number. This ensures the relevance between the adjustment questions and the original questions without disrupting the original structure of the survey questionnaire. This allows users to naturally encounter the adjustment questions while filling out the questionnaire, thus providing a reliable way to verify the validity of the questionnaire by comparing the answers to the original questions and the adjustment questions.

[0132] Step S4 includes the following:

[0133] Based on all survey questionnaires corresponding to the preset duration, an assessment report on the expected overseas destinations is determined.

[0134] For example, in this embodiment, based on all survey questionnaires collected within the corresponding preset time period, the overseas assessment report for the desired overseas markets is determined. Through the systematic summary and quantitative analysis of survey questionnaires from multiple regions, the overseas assessment report becomes more scientific and has more decision-making reference value. This effectively helps companies accurately locate target markets before going overseas, reduces the subjective bias of survey data, and improves the reliability and practicality of assessment conclusions.

[0135] Furthermore, in this embodiment, the aforementioned "determining the overseas assessment report for the corresponding desired overseas destination based on all survey questionnaires corresponding to the preset duration" may further include the following steps:

[0136] All survey questionnaires corresponding to the same survey area are aggregated into the same area questionnaire set. All survey questions corresponding to different question types for each survey questionnaire in the same area questionnaire set are determined, and all survey questions corresponding to the same question type are aggregated into the answer determination group.

[0137] Determine the survey answer corresponding to each survey question in the same answer determination group, obtain the answer ratio of different survey answers, and determine the survey answer with the largest corresponding answer ratio as the target answer corresponding to the answer determination group;

[0138] Determine the evaluation score for each target answer, and sum all the evaluation scores for the same survey area to obtain the total evaluation score for each survey area.

[0139] The surveyed region with the largest corresponding total assessment value is identified as the recommended region, and an overseas assessment report for the corresponding recommended region is generated.

[0140] For example, in this embodiment, after obtaining all survey questionnaires, an overseas expansion assessment report can be determined based on the following methodological steps:

[0141] First, all survey questionnaires in the same survey area can be aggregated into a questionnaire set for the same area. Then, the survey questions of different question types in each questionnaire can be identified, and the questions of the same question type can be aggregated into the answer determination group. This enables the regional integration of survey data and the classification management of question types, which facilitates subsequent targeted analysis for different regions and question types.

[0142] Then, for each survey question within the same answer group, the corresponding survey answers and the proportion of different answers are statistically analyzed. The answer with the largest proportion is determined as the target answer. It can be seen that by determining the answer based on the data proportion, the mainstream viewpoints under this question type can be screened out, ensuring that the target answer has a high degree of representativeness and credibility.

[0143] Next, an evaluation score is assigned to each target answer, and the total evaluation score is obtained by summing all the evaluation scores in the same survey area. Here, the quantitative evaluation score system can transform the survey results into comparable values, making the survey data in different areas comparable and allowing companies to intuitively understand the overall situation in each area. It is possible that the evaluation scores can be pre-configured based on different survey answers, where the evaluation score for survey answers with positive significance should be greater than the evaluation score for survey answers with negative significance.

[0144] Finally, the surveyed region with the highest total assessment value is identified as the recommended region, and a corresponding overseas assessment report is generated. Through quantitative data comparison, clear recommendations for overseas target regions are provided to enterprises, making the assessment report more valuable for decision-making. This helps enterprises reduce the blindness in their overseas decisions, accurately identify the most promising market regions, and ensure the scientific, objective, and practical nature of the overseas assessment report by using regional integration, problem classification, and data quantification, providing strong data support for enterprises' overseas strategies.

[0145] Furthermore, in this embodiment, the aforementioned "determining the overseas assessment report for the corresponding recommended region" may also include the following steps:

[0146] Create an overseas assessment report, wherein the overseas assessment report includes a first assessment area and a second assessment area filled with an area top view corresponding to the recommended area;

[0147] A questionnaire catalog corresponding to the survey questionnaire is generated in the first sub-region included in the first evaluation region, wherein the questionnaire catalog includes a question marker corresponding to each survey question;

[0148] Each of the aforementioned question markers is configured to respond to an enterprise terminal's interaction with any question marker by filling the survey question corresponding to that question marker into the second sub-region included in the first evaluation region.

[0149] For example, in this embodiment, after determining the recommended areas, an overseas assessment report for the corresponding recommended areas can be obtained based on the following method steps:

[0150] First, create an overseas assessment report, which includes a first assessment region and a second assessment region. The second assessment region is filled with a top view of the recommended region, which can intuitively display the geographical overview, population distribution and other basic information of the recommended region through a visual top view, providing enterprises with an intuitive understanding of the region.

[0151] Then, a questionnaire directory corresponding to the survey questionnaire is generated in the first sub-region of the first evaluation area. The directory contains the question marker for each survey question. This allows the question structure of the survey questionnaire to be presented in a structured manner, making it convenient for companies to quickly locate and view the questions they care about. It can be noted that the question marker is used to identify each survey question. For example, different question markers can be generated based on the question number of each survey question.

[0152] Finally, each question marker is configured to respond to interactive operations on the enterprise terminal. When the enterprise terminal clicks on any question marker, the server will populate the corresponding survey question into the second sub-area of ​​the first evaluation area. This allows enterprises to retrieve specific questions and related survey data as needed, improving the interactivity of the evaluation report and the efficiency of data retrieval. It facilitates enterprises to conduct in-depth analysis of the specific situation of the recommended areas, providing more detailed data support for overseas expansion decisions. It achieves a combination of visualization and interactive query, providing a macro overview of the recommended areas through the area top view, and meeting the enterprise's need for in-depth exploration of specific survey questions through the questionnaire catalog and interactive functions. This enables enterprises to utilize survey data more comprehensively and efficiently, accurately assess the feasibility of overseas expansion in the recommended areas, and reduce the information acquisition cost and judgment bias of overseas expansion decisions.

[0153] For example, Figure 2 A schematic diagram of the corresponding overseas assessment report is shown, in which, based on Figure 2 As can be seen, the first sub-region includes question markers for 9 research questions, while the corresponding second seed region shows the relevant content for the 9th research question.

[0154] In summary, this embodiment, by responding to the overseas research requests of target companies and generating survey questionnaires based on their business types, enables customized questionnaire design. This ensures that the questionnaire content closely matches the actual needs of the company's overseas business, thereby collecting market information in the target country more effectively. Generating a questionnaire acquisition code and continuously displaying it on research terminals in different research areas of the desired overseas country overcomes the geographical and manpower limitations of traditional on-site research, expanding the research coverage digitally while reducing on-site assessment costs such as personnel travel, shortening the research cycle, and enabling companies to quickly obtain market feedback from the target country. The mechanism of triggering questionnaire delivery and valid questionnaire acquisition by scanning the questionnaire acquisition code on the user's end, combined with verification of questionnaire completion validity, ensures the authenticity and reliability of the collected data, reducing research bias caused by human factors. Finally, an overseas evaluation report is generated based on all survey questionnaires within a preset time period. Through systematic analysis of multi-dimensional data, the market potential of the target country can be objectively and comprehensively assessed, providing a scientific and accurate basis for the company's overseas expansion decisions. This method effectively solves the problems of high cost, low efficiency and insufficient data objectivity in existing technologies for on-site assessments. It enables remote, low-cost and high-efficiency overseas research, helping companies reduce overseas risks and improve the scientific nature of international development decisions.

[0155] Another embodiment of the present invention provides a multi-dimensional data-based enterprise overseas expansion assessment device. Figure 3 Its corresponding device block diagram, such as Figure 3 As shown, the device includes:

[0156] The request acquisition module is configured to respond to the overseas research request sent by the target enterprise for the corresponding desired overseas country, generate a research questionnaire based on the overseas business type of the target enterprise, and generate a questionnaire acquisition code based on the research questionnaire.

[0157] The survey display module is configured to identify each survey terminal located in a different survey area of ​​the country where the desired sea destination is located, and to display the questionnaire acquisition code on the survey terminal for a preset duration.

[0158] The retrieval module is configured to respond to any user terminal scanning the questionnaire retrieval code, send the survey questionnaire to the user terminal for completion, and retrieve the survey questionnaire with the corresponding valid status after completion.

[0159] The report generation module is configured to generate an assessment report for the desired overseas destination based on all survey questionnaires for the preset duration.

[0160] In the specification provided herein, the algorithms and displays are not inherently related to any particular computer, virtual system, or other device. Various general-purpose systems can also be used with the examples of this invention. The required structure for constructing such systems is apparent from the above description. Furthermore, this invention is not directed to any particular programming language. It should be understood that the contents of the invention described herein can be implemented using various programming languages, and the above description of specific languages ​​is for the purpose of disclosing preferred embodiments of the invention.

[0161] Numerous specific details are set forth in the specification provided herein. However, it will be understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures, and techniques have not been shown in detail so as not to obscure the understanding of this specification.

[0162] Similarly, it should be understood that, in order to streamline this disclosure and aid in understanding one or more of the various aspects of the invention, in the above description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof.

[0163] Those skilled in the art will understand that modules, units, or components of the devices disclosed in the examples herein can be arranged in the devices described in this embodiment, or alternatively, can be located in one or more devices different from the devices in this example. The modules in the foregoing examples can be combined into a single module or, in addition, can be divided into multiple sub-modules.

[0164] Those skilled in the art will understand that the modules in the device of the embodiment can be adaptively changed and placed in one or more devices different from that embodiment. Modules, units, or components in the embodiment can be combined into a single module, unit, or component, and further, they can be divided into multiple sub-modules, sub-units, or sub-components.

[0165] Furthermore, those skilled in the art will understand that although some embodiments described herein include certain features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention and form different embodiments.

[0166] Furthermore, some of the embodiments described herein are methods or combinations of method elements that can be implemented by a processor of a computer system or by other means of performing the functions. Therefore, a processor having the necessary instructions for implementing the methods or method elements forms means for implementing the methods or method elements. Furthermore, the elements described herein in the apparatus embodiments are examples of means for implementing the functions performed by elements for the purposes of carrying out the invention.

[0167] As used herein, unless otherwise specified, the use of ordinal numbers such as “first,” “second,” “third,” etc., to describe ordinary objects merely indicates different instances of similar objects and is not intended to imply that the objects being described must have a given order in time, space, ordering, or any other manner.

[0168] Although the invention has been described with respect to a limited number of embodiments, those skilled in the art will understand from the foregoing description that other embodiments are conceivable within the scope of the invention described herein. Furthermore, it should be noted that the language used in this specification has been chosen primarily for readability and edibility purposes, and not for the purpose of explaining or limiting the subject matter of the invention.

Claims

1. A method for evaluating enterprises' overseas expansion based on multi-dimensional data, characterized in that, Includes the following steps: In response to the overseas research request sent by the target company for the corresponding desired overseas countries, retrieve the questionnaire type comparison table, wherein the questionnaire type comparison table includes questionnaire templates corresponding to different overseas business types; Traverse the questionnaire type comparison table to determine the questionnaire template that corresponds to the same overseas business type as the target enterprise, and determine the first cost coefficient based on converting the questionnaire template from the standard language to the overseas language of the desired overseas country. The questionnaire template is sent to the enterprise terminal of the target enterprise, and the second cost coefficient is determined based on the modifications made to the questionnaire template by the enterprise terminal. The survey fee determined based on the first and second cost coefficients is sent to the enterprise terminal. In response to the cost determination signal sent by the enterprise terminal based on the survey fee, the questionnaire template is determined as a survey questionnaire, and a questionnaire acquisition code is generated based on the survey questionnaire. Identify each survey terminal located in a different survey area of ​​the desired overseas destination country, and display the questionnaire acquisition code on the survey terminal for a preset duration. In response to any user terminal scanning the questionnaire acquisition code, the number of questions in the questionnaire is determined, and the number of questions to be extracted is determined based on the product of the number of questions and a preset ratio. The survey questionnaires were randomly selected, and all survey questions with the same number of corresponding objective attributes as the selected number were summarized into the valid verification group. For each survey question in the effective verification group, the format is adjusted, the adjusted questions are correlated with the survey questions, and the adjusted questions are added to the survey questionnaire. The survey questionnaire is sent to the user terminal for completion, and based on the completed survey questionnaire, the survey answers for each survey question in the valid verification group and the adjusted answers for each adjustment question are determined. If the survey response corresponding to each relationship is the same as the adjusted response, the survey questionnaire is determined to be valid. Based on all survey questionnaires corresponding to the preset duration, an assessment report on the expected overseas destinations is determined.

2. The method for evaluating an enterprise's overseas expansion based on multi-dimensional data as described in claim 1, characterized in that, The second cost coefficient is determined based on the modifications made to the questionnaire template by the enterprise terminal, including: In response to any survey question in the questionnaire template being modified by the enterprise terminal, the survey question is identified as the modified question, and a modification coefficient is determined based on the proportion of questions corresponding to the modified question. The enterprise terminal responds by creating a new survey question based on the questionnaire template, identifying the survey question as a new question, and determining a new coefficient based on the question attributes corresponding to the survey question, wherein the question attributes include subjective attributes and objective attributes; The modified coefficient and the newly added coefficient are summed to obtain the second cost coefficient corresponding to the questionnaire template.

3. The method for evaluating an enterprise's overseas expansion based on multi-dimensional data as described in claim 1, characterized in that, Displaying the questionnaire acquisition code on the survey terminal for a preset duration includes: Create a survey display interface, wherein the survey display interface includes a first display area and a second display area; Obtain the regional population corresponding to different survey areas, and determine the reward data corresponding to the survey area based on the population comparison interval in which the regional population is located; Retrieve preset text promotion templates and preset voice promotion templates, and fill the text and voice information generated based on the reward data into the text and voice fill slots of the text promotion templates and preset voice promotion templates to obtain the text and voice promotion content. The questionnaire acquisition code and text promotional content are filled into the first display area and the second display area, and the survey terminal is controlled to continuously display and broadcast the survey display interface and voice promotional content for a preset duration.

4. The method for evaluating an enterprise's overseas expansion based on multi-dimensional data as described in claim 1, characterized in that, For each survey question belonging to the aforementioned valid verification group, a format adjustment was made, including: Determine the research topics and options for each research question in the effective verification group; The survey questions were analyzed by extracting phrases, and paragraphs were constructed based on the obtained keyword phrases to obtain the adjusted questions. Determine the option number of each sub-option included in the survey options, and shuffle the option numbers to obtain the adjustment options; The adjusted questions and options corresponding to the same research problem are combined to obtain the adjusted questions.

5. The method for evaluating enterprise overseas expansion based on multi-dimensional data according to claim 1, characterized in that, Add the obtained adjustment questions to the survey questionnaire, including: All survey questions in the survey questionnaire are sorted from first to last, and each survey question in the valid verification group is reordered from first to last based on the obtained question sequence to obtain the survey sequence; Based on the survey sequence, the adjustment questions corresponding to each survey question are sorted from back to front to obtain the adjustment sequence; Based on the question sequence, an insertion slot is formed after each survey question in the valid verification group, and based on the adjustment sequence and the survey sequence, each adjustment question is filled into the insertion slot with the same sequence number as its corresponding question.

6. The method for evaluating enterprise overseas expansion based on multi-dimensional data according to claim 1, characterized in that, Based on all survey questionnaires corresponding to the preset duration, an overseas assessment report is generated for the desired overseas destination country, including: All survey questionnaires corresponding to the same survey area are aggregated into the same area questionnaire set. All survey questions corresponding to different question types for each survey questionnaire in the same area questionnaire set are determined, and all survey questions corresponding to the same question type are aggregated into the answer determination group. Determine the survey answer corresponding to each survey question in the same answer determination group, obtain the answer ratio of different survey answers, and determine the survey answer with the largest corresponding answer ratio as the target answer corresponding to the answer determination group; Determine the evaluation score for each target answer, and sum all the evaluation scores for the same survey area to obtain the total evaluation score for each survey area. The surveyed region with the largest corresponding total assessment value is identified as the recommended region, and an overseas assessment report for the corresponding recommended region is generated.

7. The method for evaluating an enterprise's overseas expansion based on multi-dimensional data as described in claim 6, characterized in that, Determine the overseas assessment report for the corresponding recommended region, including: Create an overseas assessment report, wherein the overseas assessment report includes a first assessment area and a second assessment area filled with an area top view corresponding to the recommended area; A questionnaire catalog corresponding to the survey questionnaire is generated in the first sub-region included in the first evaluation region, wherein the questionnaire catalog includes a question marker corresponding to each survey question; Each of the aforementioned question markers is configured to respond to an enterprise terminal's interaction with any question marker by filling the survey question corresponding to that question marker into the second sub-region included in the first evaluation region.

8. A multi-dimensional data-based enterprise overseas expansion assessment device, characterized in that, include: The request acquisition module is configured to respond to the overseas research request sent by the target enterprise for the corresponding desired overseas country, and retrieve the questionnaire type comparison table, wherein the questionnaire type comparison table includes questionnaire templates corresponding to different overseas business types. Traverse the questionnaire type comparison table to determine the questionnaire template that corresponds to the same overseas business type as the target enterprise, and determine the first cost coefficient based on converting the questionnaire template from the standard language to the overseas language of the desired overseas country. The questionnaire template is sent to the enterprise terminal of the target enterprise, and the second cost coefficient is determined based on the modifications made to the questionnaire template by the enterprise terminal. The survey fee determined based on the first and second cost coefficients is sent to the enterprise terminal. In response to the cost determination signal sent by the enterprise terminal based on the survey fee, the questionnaire template is determined as a survey questionnaire, and a questionnaire acquisition code is generated based on the survey questionnaire. The survey display module is configured to identify each survey terminal located in a different survey area of ​​the country where the desired sea destination is located, and to display the questionnaire acquisition code on the survey terminal for a preset duration. The retrieval module is configured to respond to any user terminal scanning the questionnaire retrieval code, determine the number of questions in all survey questions included in the survey questionnaire, and calculate the extraction quantity based on the product between the number of questions and a preset ratio. The survey questionnaires were randomly selected, and all survey questions with the same number of corresponding objective attributes as the selected number were summarized into the valid verification group. For each survey question in the effective verification group, the format is adjusted, the adjusted questions are correlated with the survey questions, and the adjusted questions are added to the survey questionnaire. The survey questionnaire is sent to the user terminal for completion, and based on the completed survey questionnaire, the survey answers for each survey question in the valid verification group and the adjusted answers for each adjustment question are determined. If the survey response corresponding to each relationship is the same as the adjusted response, the survey questionnaire is determined to be valid. The report generation module is configured to generate an assessment report for the desired overseas destination based on all survey questionnaires for the preset duration.

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