National broadcaster intelligent operation system and method

Abstract

The invention discloses a national broadcaster intelligent operation system and method. Technical means such as AI intelligent division, broadcaster building optimization, supply chain collaboration, brand management, return guarantee and broadcaster APP integration are integrated. The AI intelligent branch module automatically generates live broadcast content according to a strategy to realize real-time interaction with a user; the broadcast building provides a professional live broadcast and office environment; the close cooperation of manufacturers, express companies and take-out staff ensures commodity supply and rapid delivery; a brand management strategy improves brand popularity and image; a return system is perfected to protect user rights and interests; and the broadcaster APP provides one-stop shopping experience. The system integrates multi-party resources and technologies, creates an intelligent, efficient and convenient operation system, significantly reduces the operation cost, improves the sales efficiency and user experience, enhances the brand loyalty, brings revolutionary change to the live broadcast e-commerce industry, and leads the new trend of industry development.

Description

Technical Field

[0001] The present invention relates to the fields of e-commerce, artificial intelligence, logistics distribution and commercial operation technology, and specifically to a national broadcast merchant system and its implementation method that combines AI intelligent avatar technology, live broadcast sales, same-city fast delivery and intelligent operation management. Background Art

[0002] Despite the current proliferation of e-commerce platforms, issues such as long logistics times and inadequate user experience are common. Furthermore, despite the rise of livestreaming e-commerce, it lacks a systematic, intelligent operational model and efficient intra-city delivery systems. This invention aims to address these issues by improving livestreaming efficiency through AI-powered avatar technology and integrating it with fast intra-city delivery services to create a new livestreaming business model. Summary of the Invention

[0003] The purpose of the present invention is to provide a national intelligent operation system and method for live broadcast merchants, which improves the efficiency of live broadcast sales through AI intelligent clone technology, combines with same-city fast delivery services, realizes efficient circulation of goods and significantly improves user experience, and at the same time, further optimizes the business operation model through brand exclusive strategies and convenient return services.

[0004] To achieve the above objectives, the present invention is implemented through the following technical solutions.

[0005] A national broadcaster intelligent operation system, the system comprising:

[0006] a) an AI smart avatar module, which is used to generate and control an AI smart avatar for live sales. The AI ​​smart avatar can automatically generate live content based on preset live scripts, product information, and sales strategies, and interact with users in real time;

[0007] b) The broadcast building and office space module includes the design of the broadcast building and leased office space, which is used for live broadcast sales and office activities. The broadcast building is equipped with a brand display area, product warehouse, live broadcast room, rest area, etc. to meet the needs of live broadcast sales and office activities;

[0008] c) The cooperative manufacturer and courier company module is used to establish cooperative relationships with manufacturers to ensure product supply, and cooperate with courier companies and delivery drivers to achieve fast delivery within the city, ensuring that products are delivered to users within 40 minutes to 1 hour;

[0009] d) Brand management module, used to implement brand exclusivity strategies, avoid market conflicts, and promote and publicize the brand through live streaming platforms and social media channels;

[0010] e) Return system module, including one-click return function and return insurance service. Users can initiate a return application through the Broadcasting Business App. The system notifies service personnel to pick up the item and return it to the merchant. Return insurance service is also provided to protect user rights.

[0011] f) The broadcaster APP module is used for product display, ordering, payment, logistics tracking, and after-sales service functions. It supports personalized recommendations, user reviews, and social sharing to enhance user experience and interactivity.

[0012] Furthermore, the AI ​​smart clone module also includes:

[0013] Deep learning models are used to analyze live broadcast data, including user behavior, purchasing preferences, and interaction patterns, to train AI models;

[0014] A natural language processing module, used to process user questions and AI avatar responses, enabling real-time interaction;

[0015] Computer vision module, used to recognize user expressions and actions to enhance the interactivity of live broadcasts.

[0016] Furthermore, the broadcasting building and office space module also includes:

[0017] Live broadcast equipment installation area, used to install cameras and microphones required for live broadcast;

[0018] Network environment optimization area, used to ensure network stability and speed during live broadcast;

[0019] The sound insulation effect is improved in the area, which is used to reduce noise interference during live broadcast.

[0020] Furthermore, the cooperative manufacturer and courier company module also includes:

[0021] Inventory management system, used to monitor commodity inventory in real time and ensure the stability of commodity supply;

[0022] Logistics distribution optimization system is used to optimize distribution routes and delivery times and improve distribution efficiency.

[0023] Furthermore, the brand management module also includes:

[0024] The brand image maintenance system is used to monitor changes in brand image and market share and take timely measures to maintain the brand image; the promotion activity management system is used to plan and execute promotion activities to enhance brand awareness and user stickiness.

[0025] Furthermore, the return system module also includes:

[0026] Return application processing system, used to process users' return applications and ensure a smooth return process;

[0027] The return insurance compensation system is used to compensate users who purchase return insurance and protect their rights and interests.

[0028] Furthermore, the broadcaster APP module also includes:

[0029] User data analysis system, used to analyze user behavior and data and provide personalized recommendations and services;

[0030] The social sharing function allows users to share product information, purchase experiences, etc. on social media platforms to expand brand influence. A method for live streaming sales using a nationwide intelligent operation system for live streaming merchants includes:

[0031] a. Generate and control an AI avatar through the AI ​​avatar module to conduct live sales;

[0032] b. Conduct live sales and office activities in the broadcast building or leased office space;

[0033] c. Establish cooperative relationships with manufacturers to ensure product supply, and work with courier companies and delivery drivers to achieve fast delivery within the city;

[0034] d. Implement brand-exclusive strategies and publicize and promote the brand;

[0035] e. Provide one-click return function and return insurance service to protect user rights;

[0036] f. Use the Broadcasting Business App to display products, place orders, make payments, track logistics, provide food delivery, and provide after-sales services.

[0037] Beneficial effects of the present invention:

[0038] 1. Significantly improve the efficiency and personalized service level of live sales;

[0039] 2. Realize fast delivery of goods within the city, greatly improving user experience;

[0040] 3. Optimize brand management and avoid market conflicts;

[0041] 4. Provide convenient return services to enhance consumer shopping confidence;

[0042] 5. Promote innovative development of the e-commerce industry and lead new trends. BRIEF DESCRIPTION OF THE DRAWINGS

[0043] Figure 1 This is a system structure diagram of a national broadcast business intelligent operation system and method according to the present invention;

[0044] Figure 2 This is a method flow chart of a national broadcaster intelligent operation system and method of the present invention. DETAILED DESCRIPTION

[0045] To make the objectives, technical solutions, and advantages of the embodiments of the present invention more clear, the technical solutions of the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings of the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Generally, the components of the embodiments of the present invention described and shown in the drawings herein can be arranged and designed in various different configurations.

[0046] In the description of the embodiments of the present invention, it should be noted that if the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc. appear, the orientation or position relationship indicated is based on the orientation or position relationship shown in the accompanying drawings, or the orientation or position relationship in which the product of the invention is usually placed when in use. It is only for the convenience of describing the present invention and simplifying the description, and does not indicate or imply that the device or element referred to must have a specific orientation, be constructed and operate in a specific orientation. Therefore, it should not be understood as limiting the present invention. In addition, the terms "first", "second", "third", etc. are only used to distinguish the description and should not be understood as indicating or implying relative importance.

[0047] Furthermore, the use of terms such as "horizontal," "vertical," and "overhanging" does not necessarily imply that the component must be absolutely horizontal or overhanging, but rather that it can be slightly tilted. For example, "horizontal" simply means that its direction is more horizontal than "vertical," not that the structure must be completely horizontal, but rather that it can be slightly tilted.

[0048] In the description of the embodiments of the present invention, "a plurality of" means at least two.

[0049] In the description of the embodiments of the present invention, it should be noted that, unless otherwise expressly specified or limited, the terms "disposed," "installed," "connected," and "connected" should be understood in a broad sense. For example, they can refer to fixed connections, detachable connections, or integral connections; they can refer to mechanical connections or electrical connections; they can refer to direct connections or indirect connections through an intermediate medium; and they can refer to internal connections between two components. Those skilled in the art will understand the specific meanings of the above terms in the present invention based on specific circumstances.

[0050] Example:

[0051] A national broadcast business intelligent operation system and method,

[0052] The present invention aims to provide a national intelligent operation system and method for live broadcast merchants. The system combines AI intelligent clone technology, live broadcast sales, same-city fast delivery and intelligent operation management, aiming to improve the operational efficiency and user experience of live broadcast e-commerce, while optimizing brand management and return processes.

[0053] The following is a detailed description of the technical solution of the present invention:

[0054] AI intelligent clone technology

[0055] Technical Principle: Leveraging artificial intelligence technologies such as deep learning, natural language processing, and computer vision, AI avatars are created to simulate human anchors for live sales. These avatars automatically generate live content based on pre-set scripts, product information, and sales strategies, allowing for real-time interaction with users.

[0056] Implementation: First, collect and analyze large amounts of live streaming data, including user behavior, purchasing preferences, and interaction patterns, to train AI models. Second, use the trained models and combine them with real-time data (such as user questions and product inventory) to generate personalized live streaming content. Finally, the AI ​​avatar's live streaming content is presented to users through the live streaming platform.

[0057] Technical effects: Improve the efficiency of live sales and reduce labor costs; achieve 24-hour uninterrupted live broadcast and increase sales opportunities; provide personalized live content and enhance user experience.

[0058] Broadcasting building and office space

[0059] Design of the Broadcasting Business Building: As a centralized location for livestreaming sales and office work, the design of the Broadcasting Business Building must consider the installation of livestreaming equipment, optimization of the network environment, improvement of sound insulation, and the rational layout of office areas. Furthermore, the building should include a brand display area, product warehouse, livestreaming room, and rest area to meet the needs of livestreaming sales and office work.

[0060] Office space rental: For areas that do not have the conditions to build their own broadcasting business buildings, the live broadcast partner model can be adopted to rent office space for live broadcast sales and office work. The rented office space should meet the requirements for the installation of live broadcast equipment and the optimization of the network environment.

[0061] Cooperating manufacturers and express delivery companies

[0062] Cooperating manufacturers: Establish stable cooperative relationships with manufacturers to ensure the stability and quality of product supply; at the same time, work with manufacturers to develop sales strategies and optimize inventory management and logistics distribution processes;

[0063] Cooperation with express delivery companies and food delivery drivers: We have established cooperative relationships with multiple express delivery companies and food delivery drivers to achieve fast delivery within the city. By optimizing delivery routes and delivery times, we ensure that goods are delivered to users within 40 minutes to 1 hour. At the same time, we utilize the logistics network of express delivery companies to achieve fast delivery across cities.

[0064] Brand Management

[0065] Brand exclusivity strategy: Implement brand exclusivity within the broadcast business building to avoid market conflicts; each brand can only have one broadcast business selling its products within the broadcast business building to ensure the stability of brand image and market share;

[0066] Brand publicity and promotion: Use live streaming platforms, social media and other channels to publicize and promote the brand; at the same time, enhance brand awareness and user stickiness by holding promotional activities, brand live streaming days and other activities.

[0067] Return system

[0068] One-click return function: Develop a one-click return function in the broadcast business app. Users only need to click the return button to initiate a return request. The system will automatically notify the food delivery driver or Lalamove service personnel to pick up the returned goods and return them to the merchant.

[0069] Return insurance service: We provide return insurance service. Users can choose to purchase return insurance when purchasing goods. If there are quality problems with the goods or the user is not satisfied, they can obtain compensation from the return insurance.

[0070] Broadcaster APP

[0071] Functional design: The broadcaster app should have functions such as product display, ordering, payment, logistics tracking, food delivery, and after-sales service. At the same time, the app should also support personalized recommendations, user reviews, social sharing, and other functions to enhance user experience and interactivity.

[0072] Technical implementation: Utilize cloud computing, big data and other technologies to achieve real-time updates of product information, intelligent analysis of user data, and real-time tracking of logistics information; at the same time, connect with third-party services such as payment platforms and logistics companies through API interfaces to achieve the integration of payment, logistics and other functions.

[0073] Methods for using the intelligent operation system of the national broadcaster to conduct live broadcast sales include:

[0074] a. Generate and control an AI avatar through the AI ​​avatar module to conduct live sales;

[0075] b. Conduct live sales and office activities in the broadcast building or leased office space;

[0076] c. Establish cooperative relationships with manufacturers to ensure product supply, and cooperate with express delivery companies to achieve fast delivery within the city;

[0077] d. Implement brand-exclusive strategies and publicize and promote the brand;

[0078] e. Provide one-click return function and return insurance service to protect user rights;

[0079] f. Use the Broadcasting Business App to display products, place orders, make payments, track logistics, provide food delivery, and provide after-sales services.

[0080] In summary, the present invention provides a nationwide intelligent operation system and method for livestream merchants. By integrating key technologies such as AI-powered avatar technology, a link between livestream merchants' buildings and office spaces, partner manufacturers, couriers, and delivery drivers, brand management, a return system, and a livestream merchant app, the system achieves efficient livestream sales operations, significantly improves user experience, and innovates business models. The implementation of this invention will strongly promote the innovative development of the e-commerce industry and provide consumers with a more convenient, efficient, and personalized shopping experience.

[0081] The present invention and its embodiments are described above. This description is not restrictive. The drawings show only one embodiment of the present invention, and the actual structure is not limited thereto. In short, if a person skilled in the art is inspired by this and, without departing from the purpose of the present invention, designs structures and embodiments similar to this technical solution without inventiveness, they shall fall within the scope of protection of the present invention.

Claims

1. A national broadcast business intelligent operation system, characterized by: The system includes: a) an AI smart avatar module, which is used to generate and control an AI smart avatar for live sales. The AI ​​smart avatar can automatically generate live content based on preset live scripts, product information, and sales strategies, and interact with users in real time; b) The broadcast building and office space module includes the design of the broadcast building and leased office space, which is used for live broadcast sales and office activities. The broadcast building is equipped with a brand display area, product warehouse, live broadcast room, rest area, etc. to meet the needs of live broadcast sales and office activities; c) The cooperative manufacturer and courier company module is used to establish cooperative relationships with manufacturers to ensure product supply, and cooperate with courier companies and delivery drivers to achieve fast delivery within the city, ensuring that products are delivered to users within 40 minutes to 1 hour; d) Brand management module, used to implement brand exclusivity strategies, avoid market conflicts, and promote and publicize the brand through live streaming platforms and social media channels; e) Return system module, including one-click return function and return insurance service. Users can initiate a return application through the Broadcasting Business App. The system notifies service personnel to pick up the item and return it to the merchant. Return insurance service is also provided to protect user rights. f) The broadcaster APP module is used for product display, ordering, payment, logistics tracking, and after-sales service functions. It supports personalized recommendations, user reviews, and social sharing to enhance user experience and interactivity.

2. The intelligent operation system for national broadcasters according to claim 1, characterized in that: The AI ​​smart clone module also includes: Deep learning models are used to analyze live broadcast data, including user behavior, purchasing preferences, and interaction patterns, to train AI models; A natural language processing module, used to process user questions and AI avatar responses, enabling real-time interaction; Computer vision module, used to recognize user expressions and actions to enhance the interactivity of live broadcasts.

3. The intelligent operation system for national broadcasters according to claim 1, characterized in that: The broadcasting building and office space module also includes: Live broadcast equipment installation area, used to install cameras and microphones required for live broadcast; Network environment optimization area, used to ensure network stability and speed during live broadcast; The sound insulation effect is improved in the area, which is used to reduce noise interference during live broadcast.

4. The intelligent operation system for national broadcasters according to claim 1, characterized in that: The cooperative manufacturer and courier company module also includes: Inventory management system, used to monitor commodity inventory in real time and ensure the stability of commodity supply; Logistics distribution optimization system is used to optimize distribution routes and delivery times and improve distribution efficiency.

5. The intelligent operation system for national broadcasters according to claim 1, characterized in that: The brand management module also includes: Brand image maintenance system, used to monitor changes in brand image and market share and take timely measures to maintain brand image; Promotional activity management system, used to plan and execute promotional activities to enhance brand awareness and user stickiness.

6. The intelligent operation system for national broadcasters according to claim 1, characterized in that: The return system module also includes: Return application processing system, used to process users' return applications and ensure a smooth return process; The return insurance compensation system is used to compensate users who purchase return insurance and protect their rights and interests.

7. The intelligent operation system for national broadcasters according to claim 1, characterized in that: The broadcaster APP module also includes: User data analysis system, used to analyze user behavior and data and provide personalized recommendations and services; The social sharing function allows users to share product information, purchase experiences, etc. on social media platforms to expand brand influence.

8. A method for live streaming sales using the national broadcaster intelligent operation system according to any one of claims 1 to 7, characterized in that: include: a. Generate and control an AI avatar through the AI ​​avatar module to conduct live sales; b. Conduct live sales and office activities in the broadcast building or leased office space; c. Establish cooperative relationships with manufacturers to ensure product supply, and work with courier companies and delivery drivers to achieve fast delivery within the city; d. Implement brand-exclusive strategies and publicize and promote the brand; e. Provide one-click return function and return insurance service to protect user rights; f. Use the Broadcasting Business App to display products, place orders, make payments, track logistics, provide food delivery, and provide after-sales services.

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