Information interaction method and device, computer equipment and storage medium

Abstract

The invention relates to an information interaction method and device, computer equipment, a storage medium and a computer program product. The method comprises the following steps: displaying a content display interface; the content display interface is used for displaying a content stream, and the content stream comprises a plurality of orderly arranged content messages; a display area and a control area of the advertisement message are displayed on the content display interface, and the display area comprises the first display content of the promotion object; and in response to a first operation in the control area, adjusting the first display content of the display area into the second display content. By adopting the method, the push resource utilization rate can be improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of computer, in particular to an information interaction method and device, computer equipment, storage medium and computer program product. BACKGROUND

[0002] With the development of Internet technology, the way of information acquisition and exchange is widened, and the information flow page appears. In the information flow page, content messages are displayed in a certain order. For example, in a social application, the dynamics of individuals and friends are displayed through the information flow page.

[0003] At present, putting advertisements in the information flow page is a common form of advertising. In the traditional technology, the display form of the advertisement message and other content messages in the information flow page is consistent, and the messages are displayed through pictures + text or video + text.

[0004] However, the current way of pushing advertisements in the information flow page has very limited content display, which cannot attract the attention of users, and there are a large number of invalid push situations, which further leads to the waste of push resources. SUMMARY

[0005] Therefore, it is necessary to provide an information interaction method and device, computer equipment, computer readable storage medium and computer program product capable of improving the utilization rate of push resources.

[0006] The present application provides an information interaction method, comprising:

[0007] displaying a content display interface; the content display interface is used to display a content flow, and the content flow comprises a plurality of sequentially arranged content messages;

[0008] In the content display interface, a display area and a control area of an advertisement message are displayed, and the display area contains first display content of a promoted object;

[0009] In response to a first operation in the control area, the first display content of the display area is adjusted to second display content.

[0010] The present application also provides an information interaction device, comprising:

[0011] an interface display module configured to display a content display interface; the content display interface is used to display a content flow, and the content flow comprises a plurality of sequentially arranged content messages;

[0012] an advertisement message display module configured to display, in the content display interface, a display area and a control area of an advertisement message, and the display area contains first display content of a promoted object;

[0013] The display content adjustment module is configured to adjust the first display content of the display region to second display content in response to a first operation in the control region.

[0014] The present application also provides a computer device comprising a memory and a processor, wherein the memory stores a computer program, and the processor implements the steps of the information interaction method when executing the computer program.

[0015] The present application also provides a computer readable storage medium, which stores a computer program, and the computer program implements the steps of the information interaction method when executed by a processor.

[0016] The present application also provides a computer program product comprising a computer program, and the computer program implements the steps of the information interaction method when executed by a processor.

[0017] The information interaction method, device, computer device, storage medium and computer program product display a content display interface, the content display interface is used to display a content stream, the content stream comprises a plurality of sequentially arranged content messages, the display region of the advertisement message and the control region are displayed on the content display interface, the display region contains the first display content of the promoted object, and the first display content of the display region is adjusted to the second display content in response to the first operation in the control region. In this way, a new advertisement display mode is adopted on the information stream page to improve the display effectiveness of the advertisement, improve the interaction rate of the advertisement, avoid invalid advertisement pushing, avoid resource waste, and thus improve the utilization rate of the pushing resources. The display region and the control region of the advertisement message are displayed on the information stream page, and the display effectiveness of the advertisement and the interaction rate of the advertisement are improved through the cooperation of the display region and the control region. The display content of the promoted object in the display region can be adjusted through the first operation in the control region, which can effectively enhance the interactivity and information richness of the advertisement. BRIEF DESCRIPTION OF DRAWINGS

[0018] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the related art, the drawings needed to be used in the embodiments or the related art description will be briefly introduced. Obviously, the drawings in the following description are only some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative labor.

[0019] Figure 1 The application environment diagram of the information interaction method in an embodiment;

[0020] Figure 2 The flowchart of the information interaction method in an embodiment;

[0021] Figure 3a schematic diagram of a content display interface in one embodiment;

[0022] Figure 4 a schematic diagram of a content display interface in another embodiment;

[0023] Figure 5 a schematic diagram of an advertisement message in one embodiment;

[0024] Figure 6 a schematic diagram of an advertisement message in another embodiment;

[0025] Figure 7 a schematic diagram of an advertisement message in another embodiment;

[0026] Figure 8 a schematic diagram of an advertisement message in another embodiment;

[0027] Figure 9 a schematic diagram of an advertisement message in another embodiment;

[0028] Figure 10 a schematic diagram of a guide animation in one embodiment;

[0029] Figure 11 a schematic diagram of a response to a second operation in one embodiment;

[0030] Figure 12 a schematic diagram of data interaction between a user terminal, a friend circle server and an advertisement server in one embodiment;

[0031] Figure 13 a schematic diagram of an application scenario of an information interaction method in one embodiment;

[0032] Figure 14 a schematic diagram of an application scenario of an information interaction method in another embodiment;

[0033] Figure 15 a structural block diagram of an information interaction apparatus in one embodiment;

[0034] Figure 16 an internal structure diagram of a computer device in one embodiment. DETAILED DESCRIPTION

[0035] In order to make the objects, technical solutions and advantages of the present application clearer, further detailed description will be made to the present application with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application, and are not used to limit the present application.

[0036] The information interaction method provided by the embodiments of the present application can be applied to, for example, Figure 1The application environment shown. Among them, the terminal 102 communicates with the server 104 through the network. The data storage system can store the data required by the server 104 to process. The data storage system can be set up separately, can be integrated on the server 104, or can be placed on the cloud or other devices. The terminal 102 can be, but is not limited to, various personal computers, notebook computers, smart phones, tablet computers, Internet of Things devices, and portable wearable devices. The Internet of Things device can be a smart speaker, a smart TV, a smart air conditioner, a smart vehicle device, etc. The portable wearable device can be a smart watch, a smart bracelet, a head-mounted device, etc. The server 104 can be implemented by an independent server or a server cluster composed of multiple servers or a cloud server.

[0037] Specifically, the terminal obtains a content stream from the server and displays a content display interface. The content display interface is used to display the content stream, and the content stream includes a plurality of content messages arranged in order. The terminal displays a display area of an advertising message and a control area in the content display interface, the display area contains first display content of a promoted object, and in response to a first operation in the control area, the first display content of the display area is adjusted to second display content.

[0038] In one embodiment, as Figure 2 shown, an information interaction method is provided, and the method is applied to the terminal in Figure 1 It can be understood that the method can be executed by the terminal or the server itself alone, or can be executed by the terminal and the server cooperatively.

[0039] Step S202, display a content display interface; the content display interface is used to display a content stream, and the content stream includes a plurality of content messages arranged in order.

[0040] Among them, the content stream includes a plurality of content messages, and the plurality of content messages in the content stream are arranged in order. The content message is used to present content. The content message can contain text, pictures, videos, links, buttons, etc. Elements, so that users can quickly browse and understand relevant information. The content message can directly show the complete content, and the content message can also show the summary of the linked content. For example, in a social application, the content message can be used to display personal dynamics; in a news application, the content message can be used to display the content summary of the news, and by triggering the content summary of the news, the news detail page can be entered; in a search application, the content message can be used to display the content summary of the search result, and by triggering the content summary of the search result, the search result detail page can be entered; and the like.

[0041] The content display interface is an interface for displaying a content stream. For example, in a social application, the content display interface can be used to sequentially display user dynamics of multiple users; in a news application, the content display interface can be used to sequentially display content summaries of multiple news; in a search application, the content display interface can be used to sequentially display content summaries of multiple search results; and the like.

[0042] It can be understood that the content display interface can also be referred to as an information flow page, and the information flow in the information flow page is the content stream.

[0043] In the content display interface, the sizes of the content messages can be the same or different. In the content display interface, the display shapes of the content messages can be the same or different. For different content display interfaces, the layouts of the content messages in the content display interfaces can be the same or different. For example, refer to Figure 3 In the content display interface, the content messages are arranged in a single column along the vertical direction. Refer to Figure 4 In the content display interface, the content messages are arranged in a double column along the vertical direction.

[0044] The content display interface displays a part of the content stream. If the user wants to browse other parts of the content stream that are not displayed in the content display interface, the user can trigger a relevant operation on the content display interface, and the terminal updates the part of the content stream displayed in the content display interface according to the update direction indicated by the operation. For example, specifically, a sliding operation on the content display interface can be performed, and the terminal updates the part of the content stream displayed in the content display area according to the sliding direction indicated by the sliding operation.

[0045] Specifically, the terminal displays a content display interface. The content display interface is used to display a content stream. The user can browse each content message in the content stream in the content display interface. The content stream includes multiple sequentially arranged content messages. For example, the multiple content messages in the content stream can be arranged in order of the publishing time of the content messages; the multiple content messages in the content stream can be arranged in order of the heat index of the content messages; the multiple content messages in the content stream can be arranged in order of the recommendation index of the content messages; and the like.

[0046] In an embodiment, the content stream includes content messages published by at least one of the currently logged-in identity and the identities associated with the currently logged-in identity. Specifically, the user logs in the target application on the terminal through an identity, thereby being able to securely and personally access and use the target application. After logging in the target application, the content stream displayed by the content display interface of the target application includes content messages published by at least one of the currently logged-in identity and the identities associated with the currently logged-in identity, that is, the content messages in the content stream include at least one of content messages published by the currently logged-in identity and content messages published by the identities associated with the currently logged-in identity. The identities associated with the currently logged-in identity refer to other identities associated with or related to the currently logged-in identity. For example, the identities associated with the currently logged-in identity can be identities having a friendship relationship with the currently logged-in identity, identities followed by the currently logged-in identity, identities belonging to the same region as the currently logged-in identity, etc. After logging in the target application, the user can browse content messages published by himself / herself and content messages published by other users associated with himself / herself in the content display interface of the target application. For example, the target application can be a social application, in the content display interface of which the user can browse content messages published by himself / herself and content messages published by friends.

[0047] It can be understood that the target application can be any application. The application involved in the present application can refer to a client installed in the terminal, and the client (also referred to as an application client or APP client) refers to a program installed and run in the terminal. The application can also refer to an installation-free application program, that is, an application program that can be used without downloading and installing. Such an application program can also be referred to as a small program, which usually runs as a subprogram in the client. The application can also refer to a web application program opened through a browser, etc.

[0048] In step S204, the display region of the advertisement message and the control region are displayed in the content display interface, and the display region contains the first display content of the promoted object.

[0049] The advertisement message is a content message in the form of an advertisement. The promoted object is an object that the advertisement message wants to promote. For example, the promoted object can be various physical products such as a car, a mobile phone, a makeup bag, jewelry, etc., and the promoted object can also be various virtual products such as a service, an electronic resource, etc.

[0050] The display region of the advertisement message is used to display introduction information of the promoted object. The control region of the advertisement message is used to control the display content adjustment of the display region. That is, the display content of the display region can be adjusted through the control region, thereby enhancing the interactivity and information richness of the advertisement.

[0051] The display region of the advertisement message first displays first display content of the promoted object. The first display content of the promoted object is preset. It can be understood that the first display content can be content of the promoted object introduced through a text, a picture, a video, an audio, etc.

[0052] Specifically, in the content display interface, different content messages have respective display regions. For the advertisement message, the content display interface displays a display region of the advertisement message and a control region, the display region of the advertisement message displays first display content of the promoted object, and the display content of the display region can be adjusted through the control region.

[0053] It can be understood that in the content display interface, the area layout of the display region and the control region of the advertisement message can be flexibly set. For example, the display region and the control region of the advertisement message can be arranged horizontally or vertically; the display region of the advertisement message is displayed before the control region of the advertisement message, the display region of the advertisement message is displayed after the control region of the advertisement message; the display region and the control region of the advertisement message do not overlap, the display region and the control region of the advertisement message partially overlap; and the like.

[0054] Step S206, in response to the first operation in the control region, the first display content of the display region is adjusted to second display content.

[0055] The first operation in the control region is an operation triggered in the control region, and is used to trigger adjustment of the display content of the display region. The first operation in the control region can be flexibly set. For example, the control region contains an adjustment control, and the first operation in the control region can be a trigger operation on the adjustment control; the control region contains an object model of the promoted object, and the first operation in the control region can be an operation on the object model; and the like.

[0056] The second display content is display content different from the first display content. The first display content and the second display content are introduction information of the same promoted object, but the second display content and the first display content are different introduction information. It can be understood that the second display content can be preset display content for the first operation in the control region.

[0057] Specifically, the display content of the display region of the advertisement message can be changed, and the display content of the display region can be adjusted through the control region of the advertisement message. The terminal adjusts the first display content of the display region to the second display content in response to the first operation in the control region.

[0058] In an embodiment, the control region comprises an object model of the promoted object, and the first operation on the control region is an operation on the object model. For example, in response to a triggering operation on the object model, the first display content of the display region is adjusted to be an important model element introduction of the object model. The object model is a virtual model constructed for the promoted object, and is used to show the design information of the promoted object.

[0059] In an embodiment, the control region comprises a model triggering control, and in response to a triggering operation on the model triggering control, the first display content of the display region is adjusted to be an object model of the promoted object.

[0060] In an embodiment, the control region comprises an AR triggering control, and in response to a triggering operation on the AR triggering control, the first display content of the display region is adjusted to be an AR picture comprising an object model of the promoted object. The AR picture is an AR picture obtained by mapping the object model of the promoted object to a three-dimensional scene based on AR technology.

[0061] In an embodiment, at least one of the following is displayed in at least one of the display region and the control region of the advertisement message: a publisher identifier of the advertisement message, a publishing time, an interactive control, and an advertisement label. The publisher identifier is an identity identifier used to publish the advertisement message. For example, the publisher identifier is an application account name used by a publishing user of the advertisement message. The interactive control is a control that provides an interactive function. For example, the interactive control includes a sharing control, a comment control, a like control, a transaction control, and the like. The advertisement label is used to indicate a content message belonging to the advertisement message. If the advertisement label is displayed in the display region of the content message, it indicates that the content message is an advertisement message.

[0062] For example, the region layout of the advertisement message can refer to Figure 5 . The promoted object is specifically a car product. The display region of the advertisement message is a rectangular region 502, which can display content such as product pictures and product videos of the car product. The control region of the advertisement message comprises an object model (i.e., a car model) 504 of the car product, and the car model is a 3D model of the car. Other regions of the advertisement message comprise a publishing time 506 of the advertisement message, a publisher identifier 508 of the advertisement message, and an advertisement label 510. The publisher identifier of the advertisement card includes an avatar and a name of the publisher.

[0063] It can be understood that the triggering operation of the present application can be a touch operation, a cursor operation, a key operation, etc. The touch operation can be a touch click operation, a touch press operation, or a touch sliding operation, and the touch operation can be a single-point touch operation or a multi-point touch operation; the cursor operation can be an operation of controlling the cursor to click or an operation of controlling the cursor to press; the key operation can be a virtual key operation or a physical key operation, etc.

[0064] The information interaction method improves the display effectiveness of the advertisement, improves the interaction rate of the advertisement, avoids invalid advertisement pushing, avoids resource waste, and thus improves the utilization rate of the pushing resources. The display area and the control area of the advertisement message are displayed on the information stream page, and the display effectiveness of the advertisement and the interaction rate of the advertisement are improved through cooperation of the display area and the control area. Specifically, the display content of the promoted object in the display area can be adjusted through the first operation of the control area, and the interactivity and information richness of the advertisement can be effectively enhanced.

[0065] In one embodiment, the content stream is a content card stream, the content message is a content card, and the advertisement message is an advertisement card. Specifically, the content card is a card form presenting the content message. The advertisement card is a card form presenting the advertisement message. The advertisement card is used for the advertisement promotion object to attract the user to understand, use, and consume the promotion object.

[0066] In one embodiment, the control area contains an object model of the promotion object. In response to the first operation in the control area, the first display content of the display area is adjusted to the second display content, including:

[0067] In response to the first operation on the object model, the display perspective of the object model is adjusted to update the display content of the object model in the control area;

[0068] When the current display perspective of the object model meets the perspective condition, the first display content of the display area is adjusted to the second display content, and the second display content contains the promotion object introduction matched with the target object design currently displayed by the object model.

[0069] The object model is a virtual model constructed for the promotion object and used for displaying the design information of the promotion object. The design information of the promotion object includes the design information of the appearance, structure, component, etc. of the promotion object, which helps the user to intuitively understand the promotion object. For example, the object model can be a 3D model of the promotion object, and the 3D model is a three-dimensional model that can more completely present the three-dimensional form and details of the promotion object.

[0070] Specifically, the terminal displays the first display content of the promotion object in the display area of the advertisement message and displays the object model of the promotion object in the control area of the advertisement message. The first display content of the promotion object can introduce the promotion object through text, picture, video, audio, etc. The object model of the promotion object can introduce the promotion object through the model form. The combination of the first display content and the object model can help the user to better understand the promotion object.

[0071] The display perspective of the object model refers to a selected angle at which the object model is presented. Presenting the object model at different angles can show different details of the promoted object. The display perspective can be adjusted in various ways. The first operation on the object model is used to adjust the display perspective of the object model. The first operation on the object model can be flexibly set. For example, the first operation on the object model can be a sliding operation on the object model, and the terminal adjusts the display perspective of the object model according to the sliding direction indicated by the sliding operation. It can be understood that the adjustment range of the display perspective can be any adjustment within a specified range, for example, the adjustment range of the display perspective is 360 degrees in a specific dimension, or the adjustment range of the display perspective can be any adjustment in all directions, for example, the adjustment range of the display perspective is 360 degrees in any dimension.

[0072] Specifically, in the control area of the advertising message, the object model of the promoted object can be displayed according to a fixed perspective first, for example, the object model can be displayed according to a front perspective, that is, the front of the object model is displayed, and then the display perspective of the object model can be adjusted by the first operation on the object model to update the display content of the object model in the control area. The terminal adjusts the display perspective of the object model in response to the first operation on the object model to update the display content of the object model in the control area.

[0073] The current display perspective of the object model refers to the display perspective in which the object model is currently located. The perspective condition is a requirement that the display perspective of the object model needs to meet when triggering display content adjustment in the display area of the advertising message. The perspective condition is preset, which can be a preset display perspective or a preset display perspective range. For example, when the current display perspective is consistent with the preset display perspective, it is determined that the current display perspective meets the perspective condition.

[0074] The object model displays a corresponding object design at the current display perspective. For example, when the object model is at a front perspective, the object model displays a front design. The object design displayed by the object model at the current display perspective includes at least one design content. For example, for the front design of the object model, the design content includes the appearance of the front of the object model, the components of the object model that can be observed from the front, the relationship between the components of the object model, and the like. The target object design displayed by the object model at the current display perspective can be at least one of the design contents displayed by the object model at the current display perspective. The object model has a corresponding target object design at a display perspective that meets a perspective condition, and the target object design corresponding to the object model at the display perspective that meets the perspective condition is preset. That is, the target object design corresponding to the object model at each perspective condition is preset. For example, the object model displays more important and more critical design content at a specific perspective, and the perspective condition can be set according to the specific perspective, and the target object design corresponding to the perspective condition can be set according to the more important and more critical design content.

[0075] The promotion object introduction matched with the target object design is a promotion object introduction corresponding to the target object design, and is used to explain and elaborate the target object design of the promotion object. The promotion object introduction can be presented in at least one of a text, a picture, a video, and an audio. For example, the promotion object introduction matched with the target object design can be a text introduction of the target object design.

[0076] Specifically, in the process of adjusting the display perspective of the object model in the control area, the display content of the display area can be updated. When the current display perspective of the object model meets the perspective condition, the terminal adjusts the first display content of the display area to the second display content, and the second display content includes the promotion object introduction matched with the target object design displayed by the object model, so as to further enhance the interactivity and information richness of the advertisement, and enhance the understanding of the user for the promotion object through the currently displayed object model and the second display content.

[0077] Taking the automobile product as an example, the model information of the automobile model at different angles can be viewed by sliding the automobile model. When the automobile model is slid to a specific angle, the display content of the display area is updated. Referring to Figure 6 When the display perspective of the automobile model is adjusted to a specific angle, the height and the width of the automobile model can be observed, and the body ratio determined according to the height and the width of the automobile model is a design point of the automobile product. Therefore, the first display content of the display area can be updated to the automobile product introduction of the body ratio, so as to help the user to better understand the automobile product.

[0078] It can be understood that the promotion object introduction matching the target object design currently displayed by the object model can be displayed in the entire area of the display area, for example, replacing the original text introduction in the display area with the text introduction of the target object design, or can be displayed in a partial area of the display area, for example, displaying the text introduction of the target object design in the upper right corner of the display area.

[0079] It can be understood that if there are multiple target object designs currently displayed by the object model, the second display content can include the promotion object introduction corresponding to each target object design.

[0080] In one embodiment, when the current display perspective of the object model meets the perspective condition, the target object design currently displayed by the object model is highlighted in the control area. The target object design currently displayed by the object model is usually the design highlight of the promotion object. By highlighting the target object design currently displayed by the object model, the connection between the promotion object introduction displayed in the advertisement message and the target object design can be further enhanced, and the interactivity of the advertisement can be enhanced. Highlighting can be marking by using different colors or styles to highlight the selected content, so that the selected content is visually distinguished from other content to highlight the importance of the selected content. For example, the target object design currently displayed by the object model is highlighted.

[0081] In the above embodiments, the advertisement card of the promotion object and the object model of the promotion object are synchronously displayed on the information stream page. The cooperation of the object model and the advertisement card improves the display effectiveness of the advertisement and improves the interaction rate of the advertisement. By the predefined operation on the object model, the model information of different perspectives of the object model can be viewed, and when the current display perspective of the object model meets the perspective condition, the promotion object introduction matching the target object design currently displayed by the object model can be synchronously displayed in the advertisement card, which can effectively enhance the interactivity and information richness of the advertisement.

[0082] In one embodiment, the control area includes a model stand for displaying the object model. In response to a first operation on the object model, the display perspective of the object model is adjusted to update the display content of the object model in the control area, including:

[0083] In response to a sliding operation on the model stand, the display perspective of the model stand is adjusted, and the object model synchronously changing with the display perspective of the model stand is displayed to update the display content of the object model in the control area.

[0084] The model stand is a display stand for displaying the object model. The model stand can be a virtual display stand model for carrying the object model of the promotion object. The form of the model stand can be flexibly set. For example, referring to Figure 7 The model stand 702 can be a circular stand.

[0085] Specifically, in the control area of the advertising message, the terminal displays not only the object model of the promoted object, but also a model stand, and the object model of the promoted object can be displayed on the model stand, and the display perspective of the object model is adjusted by adjusting the display perspective of the model stand. Therefore, the first operation on the object model can be a sliding operation on the model stand. The terminal adjusts the display perspective of the model stand in response to the sliding operation on the model stand, and the object model moves with the movement of the model stand, and the display perspective of the object model changes with the change of the display perspective of the model stand, so as to display the object model with a synchronous change of the display perspective, so as to update the display content of the object model in the control area.

[0086] For example, the model stand and the object model maintain a fixed relative position relationship, and in response to the sliding operation on the model stand, the model stand rotates by 90 degrees in the clockwise direction, and the object model synchronously rotates by 90 degrees in the clockwise direction.

[0087] In the above embodiment, the object model is located on the model stand, and the display perspective of the object model is automatically adjusted synchronously by adjusting the display perspective of the model stand, so as to guarantee the display effect of the object model at each perspective.

[0088] In one embodiment, the information interaction method further comprises:

[0089] When the current display perspective of the object model meets the perspective condition, a guide element for establishing an association between the promoted object introduction in the display area and the target object design in the control area is displayed.

[0090] The guide element is an interface element for establishing an association between the promoted object introduction in the display area and the target object design in the control area. The guide element can be flexibly set. For example, the guide element can be a connection line connecting the promoted object introduction in the display area and the target object design in the control area; the guide element can be an arrow pointing to the promoted object introduction in the display area or an arrow pointing to the target object design in the control area; and the like.

[0091] Specifically, when the current display perspective of the object model in the control area meets the perspective condition, the terminal displays, in the display area, a promoted object introduction matched with the target object design currently displayed by the object model. In order to enhance the connection between the promoted object introduction in the display area and the target object design in the control area, the terminal can also display a guide element for establishing an association between the promoted object introduction in the display area and the target object design in the control area. Through the guide element, the user can quickly understand the association between the promoted object introduction in the display area and the target object design in the control area, and enhance the user's understanding of the promoted object.

[0092] It can be understood that if the target object design currently displayed by the object model in the control area has multiple, the display area can display the promotion object introduction corresponding to each target object design respectively, and there are multiple guide elements, and there is a corresponding guide element between a target object design and a promotion object introduction, so that the promotion object introduction corresponding to different target object designs in the display area can be effectively distinguished.

[0093] In the above embodiment, when the current display perspective of the object model meets the perspective condition, the guide element for establishing the association between the promotion object introduction in the display area and the target object design in the control area is displayed, which can facilitate the user to understand the connection between the current display content in the display area and the current display content in the control area, enhance the interactivity of the advertisement, thereby avoiding ineffective advertisement pushing and improving the utilization rate of the pushed resources.

[0094] In one embodiment, the guide element for establishing the association between the promotion object introduction in the display area and the target object design in the control area comprises:

[0095] The guide line is displayed from the position of the target introduction content in the promotion object introduction to the position of the target object design.

[0096] The target introduction content in the promotion object introduction can be the introduction emphasis or key content in the promotion object introduction. The target introduction content in the promotion object introduction is preset. The key content is marked as the target introduction content by being pre-marked in the promotion object introduction. The guide line is a line element for guiding the user's attention. It can be understood that the guide line can be static or dynamic.

[0097] Specifically, the guide element for establishing the association between the promotion object introduction in the display area and the target object design in the control area can be a guide line from the position of the target introduction content in the promotion object introduction to the position of the target object design. When the current display perspective of the object model in the control area meets the perspective condition, the terminal can not only display the promotion object introduction matched with the target object design currently displayed by the object model in the display area, but also display the guide line from the position of the target introduction content in the promotion object introduction to the position of the target object design, so as to guide the user's line of sight to the object design display related to the key content in the promotion object introduction, thereby enhancing the user's understanding of the promotion object.

[0098] For example, referring to Figure 8 When the display perspective of the car model is adjusted to a specific angle, the tail part of the car model can be observed, and the display content of the display area can be updated to the promotion object introduction corresponding to the tail part. The wing introduction in the promotion object introduction is the introduction emphasis, and the display area uses the guide line 802 to point the wing introduction to the wing part in the car model.

[0099] In the above embodiment, when the current display perspective of the object model in the control area meets the perspective condition, a guide line is displayed from the position of the target introduction content in the promotion object introduction to the position of the target object design, which can help the user to understand the connection between the key content currently displayed in the display area and the key content currently displayed in the control area, enhance the interactivity of the advertisement, and thus avoid ineffective advertisement pushing and improve the utilization rate of the pushed resources.

[0100] In one embodiment, when the current display perspective of the object model meets the perspective condition, the second display content further includes a promotion object introduction matched with a reference object design associated with the target object design, the reference object design being an object design consistent with the target object design in design function and hidden in the control area by the object model.

[0101] The reference object design associated with the target object design is not only an object design consistent with the target object design in design function, but also an object design hidden in the control area by the object model. That is, the reference object design corresponds to the same design function as the target object design, but the object model currently displays the target object design and does not currently display the reference object design.

[0102] Specifically, when the current display perspective of the object model in the control area meets the perspective condition, the terminal can display not only the promotion object introduction matched with the target object design currently displayed by the object model, but also the promotion object introduction matched with the reference object design associated with the target object design. The target object design and the reference object design are object designs consistent in design function, and the synchronous display of the promotion object introductions of the object designs consistent in function in the display area can enhance the information correlation degree on the basis of enhancing the information richness of the advertisement. Moreover, the target object design is an object design currently displayed by the object model, and the reference object design is an object design currently hidden by the object model. The synchronous display of the promotion object introductions of the object designs currently observable from the object model and the promotion object introductions of the object designs currently unobservable from the object model in the display area can further enhance the information richness of the advertisement and broaden the channel for obtaining the product information of the promotion object.

[0103] For example, the reference object design associated with the target object design includes an object design consistent with the target object design in design function and hidden in the control area by the object model. Figure 9When the display perspective of the car model is adjusted to a specific angle, the front part of the car model can be observed, and the display content of the display area can include the promotion object introduction 902 of the key car components in the front part. The product function of the key car components in the front part is to improve the stability of the car through smooth air resistance. The key car components for improving the stability of the car through smooth air resistance include components located in the rear part in addition to the components located in the front part. Although the car model does not currently display the rear part, the display content of the display area can also include the promotion object introduction 904 of the key car components in the rear part for improving the stability of the car through smooth air resistance.

[0104] In the above embodiment, when the current display perspective of the object model in the control area meets the perspective condition, not only the promotion object introduction matched with the target object design currently displayed by the object model is displayed in the display area, but also the promotion object introduction matched with the reference object design associated with the target object design is displayed, which can further improve the information richness of the advertisement, thereby avoiding ineffective advertisement pushing and improving the utilization rate of pushing resources.

[0105] In one embodiment, the information interaction method further includes:

[0106] In response to the triggering operation on the first display content, an advertisement detail interface of the promotion object is displayed.

[0107] The object model of the promotion object is displayed in the advertisement detail interface. The precision of the object model displayed in the advertisement detail interface is higher than the precision displayed in the control area.

[0108] The advertisement detail interface is an interface for introducing detailed content of the advertisement. It can be understood that the display size of the advertisement message in the content display interface is usually small, and usually displays an advertisement summary of the promotion object. The size of the advertisement detail interface is usually large, and can display more detailed advertisement content of the promotion object. The precision of the object model displayed in the interface refers to the detail level of the model elements of the object model displayed in the interface. The precision of the object model displayed in the advertisement detail interface is higher than the precision of the corresponding control area displayed in the content display interface, that is, the content displayed by the object model in the advertisement detail interface is more detailed than the content displayed in the control area. For example, the size of the object model displayed in the advertisement detail interface is larger than the size displayed in the control area. In the control area of the advertisement message in the content display interface, the overall layout and structure of the object model are mainly displayed to highlight the overall effect, and the detailed features of the object model are mainly displayed in the advertisement detail interface.

[0109] Specifically, after the user browses the first display content of the push object in the display area of the advertising message, the user can trigger the first display content to enter the advertising detail interface of the promoted object. The terminal displays the advertising detail interface of the promoted object in response to the triggering operation on the first display content. For example, the terminal displays the advertising detail interface of the promoted object in response to the click operation of the user on the first display content. The terminal can also display the object model of the promoted object in the advertising detail page. Moreover, the object model has a higher degree of detail in the advertising detail interface than in the control area of the advertising message, and more detailed information of the object model can be displayed in the advertising detail page.

[0110] In the above embodiment, the advertising detail interface of the promoted object is displayed in response to the triggering operation on the first display content of the promoted object, and a more detailed object model of the promoted object is displayed in the advertising detail interface. The user can more intuitively understand the size, proportion, and other information of the promoted object in the advertising detail interface, which can effectively enhance the information richness of the advertising and improve the utilization rate of the push resources.

[0111] In one embodiment, the information interaction method further includes:

[0112] In the content display interface, a guide animation for the first operation is displayed, and the guide animation is used to indicate the triggering manner of the first operation.

[0113] The guide animation is an animation used to indicate the triggering manner of the first operation. The triggering manner of the first operation is presented to the user in a simple and easy-to-understand manner through the animation, guiding the user to trigger the first operation in the control area.

[0114] Specifically, a new advertising display method is used in the information stream page, and the user can not know how to trigger the first operation in the control area. The terminal can prompt the user by displaying a guide animation for the first operation in the content display interface. For example, the guide animation for the first operation is displayed in the control area of the advertising message to indicate the triggering manner of the first operation.

[0115] The guide animation can be flexibly set. For example, the guide animation can be an arrow animation that guides the user to slide the object model. Referring to Figure 10 The arrow animation is displayed below the object model, guiding the user to rotate the car model through the operation.

[0116] In the above embodiment, the triggering manner of the first operation is intuitively and vividly presented to the user through the guide animation, helping the user to better understand and easily trigger the first operation, thereby avoiding invalid advertising push and improving the utilization rate of the push resources.

[0117] In one embodiment, the information interaction method further includes:

[0118] In the content display interface, a transaction control for the promotion object is displayed.

[0119] In response to a triggering operation on the transaction control, a transaction interface of the promotion object is displayed; the transaction interface is used to trigger the promotion object to be acquired through resource transfer.

[0120] The transaction control is a control used to trigger a transaction. For example, the transaction control can be a purchase button. The transaction interface is entered by triggering the transaction control. The transaction interface of the promotion object is an interface used to conduct a transaction of the promotion object. In the transaction interface of the promotion object, the promotion object can be acquired through resource transfer. For example, the transaction interface of the promotion object can be a promotion object purchase interface in an e-commerce application. The promotion object acquired through resource transfer refers to the use permission of the promotion object acquired by transferring a held resource. The resource that can be transferred refers to a resource existing in an electronic account and capable of being circulated, such as traffic, currency, game coins, or virtual goods.

[0121] Specifically, in the content display interface, the terminal can also display a transaction control for the promotion object. For example, the terminal can display the transaction control for the promotion object in a display area or a control area of the advertisement message. After browsing the advertisement content, the user can trigger the acquisition of the interested promotion object through the transaction control. The terminal enters the transaction interface of the promotion object in response to the triggering operation on the transaction control, and the user can trigger the acquisition of the promotion object through resource transfer in the transaction interface of the promotion object.

[0122] In the above embodiments, the transaction control can quickly enter the transaction interface of the promotion object from the content display interface, which can effectively simplify the operation steps required by the user to acquire the promotion object and improve the transaction efficiency.

[0123] In one embodiment, the information interaction method further includes:

[0124] In the content display interface, a sharing control for the advertisement message is displayed.

[0125] In response to a triggering operation on the sharing control, the advertisement message is shared to a target interface; the interaction mode of the advertisement message in the target interface is consistent with the interaction mode in the content display interface.

[0126] The sharing control is a control for triggering sharing. For example, the sharing control can be a sharing button. The target interface represents a sharing destination. It can be understood that the target interface can still be the content display interface. For example, the content display interface displays a content stream, including a content message published by a currently logged-in identity, a content message published by an identity associated with the currently logged-in identity, when the currently logged-in user browses an advertisement message of a product of interest in his own content display interface, the currently logged-in user can choose to share the message in the content display interface, so that other users associated with the currently logged-in user can also browse the advertisement message in their respective content display interfaces. And before the user triggers the sharing operation, the content display interface displaying the advertisement message can be the content display interface of the first application, and after the user triggers the sharing operation, the target interface can be the content display interface of the second application. The first application and the second application can be the same application or different applications. Of course, the target interface can also be other interfaces. For example, the advertisement message is shared to a conversation interface.

[0127] Specifically, in the content display interface, the terminal can not only display the advertisement message, but also display a sharing control for the advertisement message. For example, the terminal can display the sharing control for the advertisement message in the control region of the advertisement message. After browsing the advertisement content, the user can trigger sharing of the advertisement message of the promoted object of interest through the sharing control. The terminal shares the advertisement message to the target interface in response to the triggering operation of the sharing control.

[0128] It can be understood that the interaction mode of the advertisement message in the target interface is consistent with that in the content display interface. That is, the interaction mode for the advertisement message in the content display interface is also applicable to the target interface, and the same interaction mode can be used in the target interface. For example, in the target interface, the display region and the control region of the advertisement message are displayed, in response to a first operation on an object model displayed in the control region, the display perspective of the object model is adjusted to update the display content of the object model in the control region, and when the current display perspective of the object model meets the perspective condition, the display region displays a promotion object introduction matching the target product design currently displayed by the object model. For another example, in the target interface, the display region and the control region of the advertisement message are displayed, the display region contains first display content of the promoted object, and the control region contains a control control. In response to a triggering operation on the control control, the first display content of the display region is adjusted to second display content.

[0129] In the above embodiments, the advertisement message of the promoted object can be quickly shared to the target interface through the sharing control, which expands the propagation channel of the advertisement and can further improve the utilization rate of the pushed resources.

[0130] In one embodiment, the promotion object is a recommended promotion object determined from a set of candidate promotion objects based on historical advertising message interaction information triggered by the currently logged-in identity.

[0131] The user can log in to the target application and enter the content display interface in the target application. The currently logged-in identity refers to the identity currently logged into the target application. For example, the currently logged-in identity can be the application account currently logged into the target application.

[0132] Historical advertising message interaction information is used to record interactive behaviors towards historically displayed advertising messages. Historically displayed advertising messages refer to advertising messages that were previously displayed. Historical advertising message interaction information triggered by the currently logged-in identity is used to record interactive behaviors towards advertising messages for multiple promotional objects in the past using the currently logged-in identity. Interactive behaviors can include triggering operations on interactive controls within advertising messages, triggering operations on the display area or control area of ​​advertising messages, and so on. For example, if the currently logged-in identity is the identity of user A, the historical advertising message interaction information triggered by the currently logged-in identity can record user A's past click-through behaviors on advertising messages. The candidate promotion object set includes multiple candidate promotion objects. Interactive behaviors can reflect user interests and preferences. Based on the historical advertising message interaction information triggered by the currently logged-in identity, the promotion objects that the currently logged-in identity is interested in are predicted from the candidate promotion object set to obtain recommended promotion objects for the currently logged-in identity. For example, based on the historical advertising message interaction information, promotion objects previously traded by the currently logged-in identity are determined, and promotion objects of the same type are obtained from the candidate promotion object set as recommended promotion objects. For another example, a machine learning model is used to predict the promotion objects that users are interested in. Historical advertising message interaction information is input into the machine learning model. The machine learning model determines the recommended promotion object from the candidate promotion object set based on the historical advertising message interaction information and outputs the recommended promotion object.

[0133] Specifically, in order to improve the personalization of advertising push, based on the user's historical advertising message interaction information, the promotion objects that the user may be interested in are predicted, and advertising messages of the promotion objects that the user may be interested in are pushed to the user.

[0134] After a user logs in to the target app using their ID, the terminal obtains historical advertising message interaction information triggered by the currently logged-in ID and analyzes this information to predict potential promotional objects from a set of candidate promotional objects. The terminal then determines recommended promotional objects for the user, specifically those recommended for the currently logged-in ID. The terminal then displays the advertising message corresponding to the recommended promotional object for the currently logged-in ID on the content display interface.

[0135] In the above embodiments, the historical advertising message interaction information of the user is collected and analyzed, the promoted object of interest of the user is intelligently predicted, and the advertising message of the recommended promoted object obtained through the prediction is displayed to the user, so that personalized advertising pushing can be realized, invalid advertising pushing can be avoided, and the utilization rate of pushed resources can be improved.

[0136] In one embodiment, the control area contains an object model of the promoted object, and the information interaction method further includes:

[0137] In response to a triggering operation on the object model, a virtual picture containing the object model is displayed; the virtual picture is an immersive picture obtained by mapping the object model to a three-dimensional scene based on augmented reality technology.

[0138] The augmented reality technology is a technology of fusing virtual information with the real world, and can also be referred to as AR technology. The three-dimensional scene is a simulation result of a real scene. The virtual picture containing the object model is an immersive picture obtained by mapping the object model to a three-dimensional scene through AR technology. The object model in the immersive picture can be static or dynamic. For example, if the promoted object is a car product, the virtual picture containing the car model can be an immersive picture obtained by mapping the car model to a three-dimensional road scene, so that the user can more intuitively understand the appearance, size, material, and driving effect of the car; if the promoted object is a clothing product, the virtual picture containing the clothing model can be an immersive picture obtained by mapping the clothing model to a three-dimensional fitting room scene, so that the user can more intuitively understand the appearance, size, material, and wearing effect of the clothing model.

[0139] Specifically, after the user browses the object model in the control area, the user can trigger the display of the virtual picture containing the object model by triggering the object model. The terminal displays the virtual picture containing the object model in response to the triggering operation on the object model, and more detailed information of the promoted object can be understood through the virtual picture. For example, the user can trigger the display of the virtual picture containing the object model by clicking the object model.

[0140] It can be understood that the virtual picture can be displayed in the content display interface or outside the content display interface.

[0141] In an embodiment, a first operation for the object model is triggered in the control area of the advertisement message; and in response to the first operation for the object model, the display perspective of the object model in the virtual picture is adjusted. Specifically, the user triggers the first operation for the object model in the control area of the advertisement message in the content display interface, which can not only adjust the display perspective of the object model in the control area, but also adjust the display perspective of the object model in the virtual picture. For example, the terminal displays two windows on the same screen, the content display interface is displayed in the first window, and the virtual picture is displayed in the second window. The user adjusts the display perspective of the object model in the first window, which can cause the display perspective of the object model in the second window to change.

[0142] In an embodiment, in the content display interface, an AR trigger control for the promoted object is displayed; and in response to a trigger operation for the AR trigger control, a virtual picture containing the object model of the promoted object is displayed. Specifically, the virtual picture containing the object model can be triggered not only by triggering the object model, but also by triggering the AR trigger control for the promoted object. For example, the AR trigger control is an AR switch. If the user turns on the AR switch, the terminal displays a virtual picture containing the object model of the promoted object.

[0143] In the above embodiments, in response to the trigger operation for the object model, an immersive picture obtained by mapping the object model to a three-dimensional scene based on augmented reality technology is displayed. The user can more intuitively understand the size, proportion, and other information of the promoted object in the virtual picture, which can effectively enhance the realism of the advertisement and improve the utilization rate of the pushed resources.

[0144] In an embodiment, in the content display interface, a display area and a control area of the advertisement message are displayed, including:

[0145] When the current position of the display terminal of the content display interface meets the location condition, in the content display interface, an advertisement message corresponding to a promoted object matching the currently met location condition is displayed, and a display area and a control area of the advertisement message are displayed.

[0146] The display terminal of the content display interface refers to the terminal currently displaying the content display interface. The current position of the display terminal refers to the current geographical position of the display terminal. The location condition refers to a condition that the position of the display terminal needs to meet when the advertisement message is pushed according to the location information. The location condition is preset, which can be a preset geographical position or a preset geographical position range. For example, when the current position of the display terminal is within the preset geographical position range, it is determined that the current position of the display terminal meets the location condition.

[0147] The promotion object matching the current satisfied location condition is a promotion object related to a location condition satisfied by the current location of the display terminal. The promotion objects to be pushed corresponding to each location condition are set in advance. When the terminal reaches a location satisfying the location condition, the terminal can display an advertisement message of the promotion object corresponding to the location condition, and push the advertisement of the promotion object corresponding to the location condition to the user. The promotion object corresponding to the location condition can be flexibly set. For example, the promotion object corresponding to the location condition can be a promotion object produced within the geographic location range indicated by the location condition, a promotion object exhibited within the geographic location range indicated by the location condition, or a promotion object promoted within the geographic location range indicated by the location condition.

[0148] Specifically, in the process of movement of the location of the terminal, the advertisement push of the promotion object can be triggered. When the current location of the terminal satisfies the location condition, the terminal displays an advertisement message corresponding to a target promotion object in the content display interface, the target promotion object is a promotion object matching the current satisfied location condition, and displays a display area and a control area of the advertisement message.

[0149] For example, when the terminal enters A city, the content display interface can display an advertisement message corresponding to a product characteristic of A city, and when the terminal enters B city, the content display interface can display an advertisement message corresponding to a product characteristic of B city.

[0150] In the above embodiment, when the current location of the display terminal of the content display interface satisfies the location condition, the advertisement message corresponding to the promotion object matching the current satisfied location condition is displayed in the content display interface, which can improve the adaptation degree between the pushed advertisement and the location of the terminal, realize personalized advertisement push, thereby avoiding invalid advertisement push and improving the utilization rate of pushed resources.

[0151] In one embodiment, the promotion object matching the current satisfied location condition is a promotion object having an offline display place within a preset geographic location range indicated by the current satisfied location condition. The information interaction method further includes:

[0152] In the content display interface, activity information of the promotion object in the offline display place is displayed.

[0153] The offline display place of the promotion object is a place for displaying the promotion object offline. For example, the offline display place can be an offline exhibition, an offline store, etc. The activity information of the promotion object in the offline display place is used to introduce an activity organized by the offline display place for the promotion object. For example, the activity information includes key elements such as the purpose, time, place, content, and participation method of the activity.

[0154] Specifically, when the current location of the display terminal of the content display interface meets the location condition, the terminal displays the advertisement message corresponding to the promotion object matched with the current met location condition in the content display interface. The promotion object matched with the current met location condition is the promotion object existing in the offline display place within the preset geographical position range indicated by the current met location condition. When the current location of the display terminal of the content display interface meets the location condition, the terminal can not only display the advertisement message of the promotion object in the content display interface, but also display the activity information of the promotion object in the offline display place.

[0155] For example, when the user comes near a mobile phone store, the terminal held by the user can pop up the advertisement message of the hot-selling mobile phone of the mobile phone store, and display the store discount information of the hot-selling mobile phone of the mobile phone store in the display area of the advertisement message.

[0156] In the above embodiment, when the current location of the display terminal of the content display interface meets the location condition, the advertisement message corresponding to the promotion object matched with the current met location condition is displayed in the content display interface, and the activity information of the promotion object in the offline display place is displayed, which can attract the user to go to the offline display place to view the promotion object, thereby avoiding invalid advertisement pushing and improving the utilization rate of the pushing resources.

[0157] In one embodiment, the control area contains the object model of the promotion object, and the first operation is an operation on the object model. The information interaction method further includes:

[0158] In response to a content stream acquisition event, the content stream is acquired based on the currently logged-in identity. The content display interface displays a part of the content stream, and is used to update the part of the content stream displayed in the content display interface in response to a second operation on the content display interface;

[0159] After responding to the second operation, when the advertisement message corresponding to the promotion object of the object model enters the content display interface, the rendering information of the promotion object corresponding to the advertisement message entering the content display interface is acquired. The rendering information of the promotion object includes configuration information of the second display content of the promotion object and model information of the object model of the promotion object.

[0160] The content stream acquisition event is used to indicate the acquisition of the content stream. The triggering mode of the content stream acquisition event can be flexibly set. For example, an access portal for the content display interface is displayed, and the content stream acquisition event is triggered in response to a trigger operation on the access portal.

[0161] In the second operation of the content display interface, the content displayed by the content display interface is adjusted. The second operation can be flexibly set. For example, the second operation can be a sliding operation on the content display interface. The terminal updates the content messages displayed by the content display interface according to the sliding direction indicated by the sliding operation. For example, referring to Figure 11 For example, assuming that the part of the content stream displayed in the content display area includes content card 1, content card 2, and content card 3, in response to the second operation (assuming an upward sliding operation) on the content display interface, the terminal updates the part of the content stream displayed in the content display interface by sliding upward, and the updated part of the content stream displayed in the content display interface can include content card 3, content card 4, and content card 5.

[0162] The promotion object corresponding to the object model is a promotion object that is preconfigured with a corresponding object model. It can be understood that a corresponding object model can be set for each promotion object, or a corresponding object model can be set for part of the promotion objects. For example, a corresponding object model is set for a newly released promotion object, and a corresponding object model is set for a popular promotion object.

[0163] The rendering information of the promotion object is used to display the object model of the promotion object and update the display content in the display area of the advertisement message. The rendering information corresponding to the promotion object includes model information of the object model of the promotion object. The terminal displays the object model according to the model information. The rendering information corresponding to the promotion object includes configuration information of the second display content of the promotion object. The configuration information is used to indicate the second display content that needs to be displayed in the display area of the advertisement message in response to the first operation. For example, the configuration information of the second display content of the promotion object can be a perspective condition designed for at least one target object of the promotion object and a promotion object introduction. When the current display perspective of the object model in the control area meets the corresponding perspective condition, the promotion object introduction matching the target promotion object design currently displayed by the object model is displayed in the display area.

[0164] Specifically, after the user logs in to the target application with an identity, the terminal monitors a content stream acquisition event. When the content stream acquisition event is triggered, the terminal acquires a content stream based on the currently logged-in identity in response to the content stream acquisition event, and then displays a content display interface based on the content stream. It can be understood that the terminal can acquire the content stream from the server based on the currently logged-in identity.

[0165] The content display interface displays a part of the content stream, and displays another part of the content stream according to the second operation. After responding to the second operation, new content messages enter the content display interface. When the content display interface has an advertisement message corresponding to the promoted object of the object model, the terminal obtains rendering information of the promoted object corresponding to the advertisement message entering the content display interface, displays the object model of the promoted object according to the model information in the rendering information, and adjusts the first display content of the display area to the second display content when responding to the first operation in the control area according to the configuration information in the rendering information for the second display content.

[0166] In one embodiment, the content stream containing a preset number of content cards is obtained based on the currently logged-in identity each time. When the number of content cards not displayed in the content stream is less than the number threshold, a new content stream is obtained based on the currently logged-in identity.

[0167] In the above embodiment, the content stream is obtained based on the currently logged-in identity in response to the content stream obtaining event, and a personalized content stream can be obtained to realize personalized display. When the content display interface has an advertisement message corresponding to the promoted object of the object model, the rendering information of the promoted object advertised by the advertisement message entering the content display interface is obtained, and accurate advertisement content is displayed according to the rendering information.

[0168] In one embodiment, the rendering information of the promoted object is obtained in any one of the following ways:

[0169] The content stream is obtained from the management server based on the currently logged-in identity. The management server is configured to obtain the advertisement message in the content stream from the advertisement server, and for the advertisement message having the promoted object of the object model, the rendering information of the promoted object of the object model is obtained from the advertisement server synchronously;

[0170] When the content display interface has an advertisement message corresponding to the promoted object of the object model, the rendering information of the promoted object corresponding to the advertisement message entering the content display interface is obtained from the advertisement server through the management server;

[0171] When the content display interface has an advertisement message corresponding to the promoted object of the object model, the model information of the promoted object corresponding to the advertisement message entering the content display interface is obtained from the advertisement server through the management server. When the first operation in the control area is generated, the first operation is fed back to the advertisement server through the management server to obtain the configuration information of the promoted object corresponding to the advertisement message entering the content display interface.

[0172] The management server is a server for managing the content stream. The advertisement server is a server for managing the advertisement data.

[0173] Specifically, the terminal can pre-acquire the rendering information of the promoted object. The content stream is acquired from the management server based on the currently logged-in identity. The management server can acquire the content messages other than the advertising messages locally based on the currently logged-in identity, acquire the advertising messages from the advertising server based on the currently logged-in identity, compose the acquired various content messages into the content stream, and return the content stream to the terminal. For example, the management server acquires the content messages published by the currently logged-in identity locally based on the currently logged-in identity, acquires the content messages published by the friend identities of the currently logged-in identity locally, and acquires the advertising messages recommended for the currently logged-in identity from the advertising server, and composes the acquired various content messages into the content stream. Moreover, when the management server acquires the advertising messages from the advertising server, the management server can also acquire the rendering information of the promoted object corresponding to the advertising messages from the advertising server, and return the rendering information of the promoted object corresponding to the advertising messages to the terminal. The terminal can cache the rendering information of the promoted object advertised by the advertising messages, and when the advertising message corresponding to the promoted object of the object model exists in the content stream and enters the content display interface, the terminal acquires the rendering information of the promoted object advertised by the advertising message from the cache, displays the object model of the promoted object according to the rendering information, and controls the display content update in the display area.

[0174] The terminal can acquire the rendering information of the promoted object in real time. When the advertising message corresponding to the promoted object of the object model exists in the content stream and enters the content display interface, the terminal requests the rendering information of the promoted object advertised by the advertising message entering the content display interface from the management server, the management server acquires the rendering information of the promoted object advertised by the advertising message entering the content display interface from the advertising server, and the management server returns the rendering information of the promoted object advertised by the advertising message entering the content display interface to the terminal. The terminal displays the object model of the promoted object according to the rendering information, and controls the display content update in the display area.

[0175] The terminal can acquire different types of information in the rendering information in time division, acquire model information when model information is needed, and acquire configuration information when configuration information is needed. When the promoted object corresponding to the advertisement message of the object model exists in the content stream and enters the content display interface, the terminal requests the model information of the promoted object advertised by the advertisement message entering the content display interface from the management server (i.e., the model information of the object model of the promoted object), the management server acquires the model information of the promoted object advertised by the advertisement message entering the content display interface from the advertisement server, and the management server returns the model information of the promoted object advertised by the advertisement message entering the content display interface to the terminal. The terminal displays the object model of the promoted object in the control area of the advertisement message in the content display interface according to the model information. When a first operation in the control area based on the object model is generated, the terminal feeds back the first operation to the management server in real time, and the management server feeds back the first operation to the advertisement server in real time. The advertisement server stores configuration information of second display content for the promoted object. The advertisement server feeds back the configuration information of the second display content for the promoted object to the management server according to the first operation fed back by the management server, and the management server feeds back the configuration information of the second display content for the promoted object to the terminal. Thus, the terminal adjusts the first display content to the second display content in the display area of the advertisement message.

[0176] For example, the configuration information of the second display content for the promoted object is a view angle condition and a promoted object introduction designed and configured for at least one target object of the promoted object. The terminal feeds back the display view angle change of the object model to the management server in real time, and the management server feeds back the display view angle change of the object model to the advertisement server in real time. The advertisement server stores a view angle condition and a promoted object introduction designed and configured for at least one target object of the promoted object. The advertisement server determines whether the corresponding view angle condition is met according to the display view angle change fed back by the management server, and when it is found that the current display view angle of the object model meets the view angle condition, the advertisement server acquires the target object design and the promoted object introduction associated with the configuration of the current met view angle condition, feeds back the target object design and the promoted object introduction associated with the configuration of the current met view angle condition to the management server, and the management server feeds back the target object design and the promoted object introduction associated with the configuration of the current met view angle condition to the terminal. Thus, the terminal displays the promoted object introduction matched with the target object design currently displayed by the object model in the display area of the advertisement message.

[0177] It can be understood that the terminal can acquire the related data of the advertisement message from the advertisement server through the management server, or the terminal can directly acquire the related data of the advertisement message from the advertisement server.

[0178] In the above embodiments, various cooperation modes can be adopted between the terminal, the management server, and the advertisement server, and various cooperation modes can realize the novel advertisement display mode in the information stream page.

[0179] In one embodiment, the information interaction method further includes:

[0180] In response to an interactive operation on at least one of the display area and the control area, rendering information for the interactive operation is obtained from an advertisement server, and an interactive operation result is displayed based on the rendering information for the interactive operation.

[0181] Specifically, the advertising data required to be displayed on the terminal for the promotional object can be obtained on demand from an advertising server. After a user triggers an interactive operation within the display area or control area of ​​the advertisement message, the terminal can obtain rendering information required for display in response to the user operation from the advertisement server and display the information based on the rendering information. In response to an interactive operation within at least one of the display area or control area of ​​the advertisement message, the terminal obtains rendering information specific to the interactive operation from the advertisement server and displays the result of the interactive operation based on the rendering information specific to the interactive operation.

[0182] For example, in response to a triggering operation on the first display content in the display area, the terminal obtains rendering information for the advertisement details interface from the advertisement server, and the terminal displays the advertisement details interface according to the rendering information.

[0183] For example, in response to a triggering operation on an object model in the control area, the terminal obtains rendering information for a virtual screen including the object model from the advertising server, and the terminal displays the virtual screen including the object model according to the rendering information.

[0184] In the above embodiment, after triggering an interactive operation on at least one of the display area and the control area of ​​the advertisement message, the terminal promptly obtains corresponding rendering information from the advertisement server to display the interactive operation result, thereby ensuring a timely response to the interactive operation.

[0185] In a specific embodiment, the method of the present application can be applied to Moments ads in social applications. In traditional methods, only advertising cards are displayed in Moments, which lack interactivity and content diversity. However, in the method of the present application, advertising cards for promoted products are displayed in Moments, a booth is added under the advertising card, and a product model of the promoted product is placed on the booth. Micro-motion effects are used to guide users to slide the product model to view different angles of the product. At specific angles, the guide lines between the advertising card and the product model explain and illustrate different product functions, thereby enhancing the interactivity and information richness of Moments ads.

[0186] The product model is constructed by using a 3D rendering technology, and is set as an interactive action that can recognize a user sliding operation. Each angle range and material display rule is preset, and a detailed algorithm is formulated, so as to realize that when the user triggers the sliding operation to cause the 3D model to rotate, and at a specific angle, the user's line of sight is guided to the related product feature display through a guide line. The product feature introduction can be set by an advertiser, and appears when the user slides to a specific angle range. This new type of friend circle advertisement display method not only enhances the user's understanding of the product, but also improves the interactive experience.

[0187] Reference Figure 12 The user enters the friend circle in the social application on the user terminal, and the user terminal sends a viewing instruction for the friend circle to the friend circle server. For the friend circle advertisement, the friend circle server returns static advertisement content to the user terminal, so that the user terminal shows the user an advertisement card in the friend circle. For example, the advertisement card includes a static advertisement picture. The user can browse the advertisement card in the friend circle. When the user slides to the position of the advertisement card with the corresponding 3D product model, the user terminal requests the required 3D product model from the friend circle server, and the friend circle server requests the required 3D product model from the advertisement server. The user terminal can show the user the 3D product model, and can show the user a micro-motion effect to guide the user to slide the 3D product model, and actively trigger the user's curiosity through the micro-motion effect. The user can slide the 3D product model to view different angles of the product, and view the 3D product model in all directions. When the user slides the 3D product model to a specific angle, the user terminal requests the advertisement material at the specific angle from the advertisement server through the friend circle server, and the user terminal can show the user the advertisement material at the specific angle. When the user slides the 3D product model to a specific angle, the advertisement card presents a specific product function or information description using a guide line and the 3D product model linkage, and provides rich product information content to the user. For example, Figure 13 In the friend circle, a car advertisement is displayed, and when the user slides the 3D car model to a specific angle, the advertisement card presents a specific product function or information description using a guide line and the 3D car model linkage. In addition to sliding the 3D product model, the user can also interact with the friend circle advertisement in other ways. After the user triggers a specific interactive operation, the user terminal sends a corresponding interactive instruction to the advertisement server through the friend circle server to request a corresponding interactive result page. Through continuous sliding and interaction, the user gradually understands each dimension and feature of the product, further improving the user's understanding and understanding of the product.

[0188] By collecting and analyzing the user's browsing and clicking behavior, the product that the user may be interested in is intelligently speculated, and the advertisement card and the corresponding 3D product model of the product are displayed in the circle of friends, and the individuality of the advertisement is further improved. If the user is interested in the product or the advertisement content, the user can click the 3D product model, combine the AR technology to map the 3D model to the real environment, so as to more intuitively understand the product size, proportion and other information, improve the interestingness and reality of the advertisement. At a specific geographic location, the user terminal can push the circle of friends advertisement related to the geographic location to the user. If the user is interested in the product or the advertisement content, the user can click the advertisement card to enter the advertisement landing page to obtain more product information. If the user is interested in the product or the advertisement content, the user can click the purchase button to guide the user to the e-commerce platform to perform the purchase operation, thereby reducing the operation steps of the user and improving the purchase conversion rate. If the user is interested in the product or the advertisement content, the user can click the share button to share the circle of friends advertisement to the circle of friends or other social platforms, improve the social communication of the advertisement, and the user himself can also obtain social pleasure.

[0189] The method of the present application can significantly improve the interactivity and visual experience of the circle of friends advertisement by a new circle of friends advertisement display method, so that the user can rotate and view the product from various angles and understand the product. By using the innovative interactive design, the product characteristics are displayed in real time, so that the user can obtain more comprehensive information about the product in the process of sliding the model, and the information richness of the advertisement is improved. Through the interactive behavior of the user, the display form of the advertisement information is dynamically and individually, which greatly improves the novelty and diversity of the advertisement content, thereby improving the user experience and the effect of the advertisement.

[0190] In a specific embodiment, the method of the present application can be applied to the advertisement pushing in the video application. The advertisement card of the product is displayed in the video application, an exhibition stand is added under the advertisement card, and the product model of the product is placed on the exhibition stand. The user is guided to slide the product model to view the product from different angles through the micro-motion effect, and at a specific angle, the different product functions are explained and described through the guide line between the advertisement card and the product model, thereby enhancing the interactivity and information richness of the circle of friends advertisement. For example, referring to Figure 14 In the video application, the advertisement of the car is displayed, and when the user slides the 3D car model to a specific angle, the advertisement card presents the specific product function or information description through the linkage of the guide line and the 3D car model.

[0191] It should be understood that although each step in the flowchart involved in the embodiments described above is shown in sequence according to the arrow, these steps are not necessarily executed in the order indicated by the arrow. Unless otherwise specified herein, there is no strict order limitation for the execution of these steps, and these steps can be executed in other orders. Moreover, at least part of the steps in the flowchart involved in the embodiments described above can include multiple steps or multiple stages, which are not necessarily executed at the same time, but can be executed at different times, and the execution order of these steps or stages is not necessarily sequential, but can be alternately executed with at least part of other steps or steps or stages in other steps.

[0192] Based on the same inventive concept, the embodiments of the present application also provide an information interaction device for implementing the information interaction method described above. The implementation scheme for solving the problem provided by the device is similar to the implementation scheme described in the above method, so the specific limitations in one or more information interaction device embodiments provided below can refer to the limitations of the information interaction method described above, which will not be repeated here.

[0193] In one embodiment, as shown in Figure 15 An information interaction device is provided, comprising: an interface display module 1502, an advertisement message display module 1504, and a display content adjustment module 1506, wherein:

[0194] The interface display module 1502 is configured to display a content display interface; the content display interface is configured to display a content stream, and the content stream comprises a plurality of sequentially arranged content messages.

[0195] The advertisement message display module 1504 is further configured to display a display area and a control area of an advertisement message on the content display interface, and the display area contains first display content of a promoted object.

[0196] The display content adjustment module 1506 is configured to adjust the first display content of the display area to second display content in response to a first operation on the control area.

[0197] In one embodiment, the control area contains an object model of the promoted object. The display content adjustment module 1506 is further configured to:

[0198] adjust a display perspective of the object model to update the display content of the object model in the control area in response to a first operation on the object model;

[0199] adjust the first display content of the display area to the second display content when the current display perspective of the object model meets a perspective condition, and the second display content contains an introduction of the promoted object matching a target object design currently displayed by the object model.

[0200] In an embodiment, the control area includes a model showcase for displaying the object model. The display content adjusting module 1506 is further configured to:

[0201] In response to the sliding operation on the model showcase, adjust the display perspective of the model showcase, follow the change of the display perspective of the model showcase, display the object model with the display perspective synchronously changed, and update the display content of the object model in the control area.

[0202] In an embodiment, the display content adjusting module 1506 is further configured to:

[0203] When the current display perspective of the object model satisfies the perspective condition, display a guide element for establishing an association between the promotion object introduction in the display area and the target object design in the control area.

[0204] In an embodiment, the display content adjusting module 1506 is further configured to:

[0205] Display a guide line from a position of the target introduction content in the promotion object introduction to a position of the target object design.

[0206] In an embodiment, when the current display perspective of the object model satisfies the perspective condition, the second display content further includes a promotion object introduction matched with a reference object design associated with the target object design, the reference object design being an object design consistent with the target object design in design function and currently hidden in the control area.

[0207] In an embodiment, the information interaction apparatus is further configured to:

[0208] In response to the triggering operation on the first display content, display an advertisement detail interface of the promotion object;

[0209] Display the object model of the promotion object in the advertisement detail interface; the object model has a higher display precision in the advertisement detail interface than in the control area.

[0210] In an embodiment, the information interaction apparatus is further configured to:

[0211] In the content display interface, display a guide animation for the first operation, the guide animation being used to indicate a triggering manner of the first operation.

[0212] In an embodiment, the information interaction apparatus is further configured to:

[0213] In the content display interface, display a transaction control for the promotion object;

[0214] In response to a triggering operation on the transaction control, a transaction interface of the promotion object is displayed; the transaction interface is used to trigger the promotion object to be acquired through resource transfer.

[0215] In one embodiment, the information interaction apparatus is further configured to:

[0216] In the content display interface, a sharing control for the advertisement message is displayed.

[0217] In response to a triggering operation on the sharing control, the advertisement message is shared to a target interface; the interaction mode of the advertisement message in the target interface is consistent with the interaction mode in the content display interface.

[0218] In one embodiment, the promotion object is a recommended promotion object determined from a candidate promotion object set based on historical advertisement message interaction information triggered by a currently logged-in identity.

[0219] In one embodiment, the control region contains an object model of the promotion object. The information interaction apparatus is further configured to:

[0220] In response to a triggering operation on the object model, a virtual picture containing the object model is displayed; the virtual picture is an immersive picture obtained by mapping the object model to a three-dimensional scene based on augmented reality technology.

[0221] In one embodiment, the advertisement message display module 1504 is further configured to:

[0222] When a current location of a display terminal of the content display interface meets a location condition, in the content display interface, an advertisement message corresponding to a promotion object matching the currently met location condition is displayed, and a display region and a control region of the advertisement message are displayed.

[0223] In one embodiment, the promotion object matching the currently met location condition is a promotion object existing in an offline display site within a preset geographical location range indicated by the currently met location condition. The information interaction apparatus is further configured to:

[0224] In the content display interface, activity information of the promotion object in the offline display site is displayed.

[0225] In one embodiment, the control region contains an object model of the promotion object, and the first operation is an operation on the object model. The information interaction apparatus is further configured to:

[0226] In response to a content stream acquisition event, a content stream is acquired based on a currently logged-in identity; the content display interface displays a part of the content stream and is used to update the part of the content stream displayed in the content display interface in response to a second operation in the content display interface;

[0227] After responding to the second operation, when the advertisement message corresponding to the promoted object of the object model exists in the content stream and enters the content display interface, rendering information of the promoted object corresponding to the advertisement message entering the content display interface is acquired; the rendering information of the promoted object includes configuration information of the second display content for the promoted object and model information of the object model for the promoted object.

[0228] In one embodiment, the acquisition manner of the rendering information of the promoted object includes any one of the following:

[0229] Based on the currently logged identity, the content stream is acquired from the management server; the management server is configured to acquire the advertisement message in the content stream from the advertisement server, and for the advertisement message of the promoted object with the object model, the rendering information of the promoted object with the object model is synchronously acquired from the advertisement server;

[0230] When the advertisement message corresponding to the promoted object of the object model exists in the content stream and enters the content display interface, the rendering information of the promoted object corresponding to the advertisement message entering the content display interface is acquired from the advertisement server through the management server;

[0231] When the advertisement message corresponding to the promoted object of the object model exists in the content stream and enters the content display interface, the model information of the promoted object corresponding to the advertisement message entering the content display interface is acquired from the advertisement server through the management server; when the first operation in the control area is generated, the first operation is fed back to the advertisement server through the management server, so as to acquire the configuration information of the promoted object corresponding to the advertisement message entering the content display interface.

[0232] The above information interaction device adopts a new advertisement display manner in the information stream page, so as to improve the display effectiveness of the advertisement, improve the interaction rate of the advertisement, avoid invalid advertisement pushing, avoid resource waste, and thus improve the utilization rate of the pushing resources. The display area and the control area of the advertisement message in the information stream page are displayed, and the display effectiveness of the advertisement and the interaction rate of the advertisement are improved through cooperation of the display area and the control area. Specifically, the display content of the promoted object in the display area can be adjusted through the first operation in the control area, and the interactivity and information richness of the advertisement can be effectively enhanced.

[0233] Each module in the above information interaction device can be realized by software, hardware and a combination thereof in whole or in part. The above modules can be embedded in or independent of the processor in the computer device in hardware form, or can be stored in the memory in the computer device in software form, so as to be called and executed by the processor to perform the operations corresponding to the above modules.

[0234] In one embodiment, a computer device is provided, which can be a terminal, and an internal structure diagram thereof can be as shown in Figure 16The computer device shown in the figure includes a processor, a memory, an input / output interface, a communication interface, a display unit and an input device. Among them, the processor, the memory and the input / output interface are connected through a system bus, and the communication interface, the display unit and the input device are connected to the system bus through the input / output interface. Among them, the processor of the computer device is used to provide computing and control capability. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operating system and the computer program in the non-volatile storage medium to run. The input / output interface of the computer device is used to exchange information between the processor and external devices. The communication interface of the computer device is used to communicate with external terminals in a wired or wireless manner. The wireless manner can be realized through WIFI, mobile cellular network, NFC (near field communication) or other technologies. The computer program is executed by the processor to realize an information interaction method. The display unit of the computer device is used to form a visually visible picture, which can be a display screen, a projection device or a virtual reality imaging device. The display screen can be a liquid crystal display screen or an electronic ink display screen. The input device of the computer device can be a touch layer overlaid on the display screen, or a key, trackball or touchpad arranged on the shell of the computer device, or an external keyboard, touchpad or mouse, etc.

[0235] Those skilled in the art can understand that, Figure 16 The structure shown in the figure is only a block diagram of part of the structure related to the scheme of the present application, and does not constitute a limitation on the computer device to which the scheme of the present application is applied. The specific computer device can include more or fewer components than those shown in the figure, or combine certain components, or have a different component arrangement.

[0236] In one embodiment, a computer device is also provided, including a memory and a processor, the memory storing a computer program, and the processor executing the computer program to realize the steps in each of the above method embodiments.

[0237] In one embodiment, a computer readable storage medium is provided, storing a computer program, which is executed by a processor to realize the steps in each of the above method embodiments.

[0238] In one embodiment, a computer program product is provided, including a computer program, which is executed by a processor to realize the steps in each of the above method embodiments.

[0239] It should be noted that the user information (including but not limited to user equipment information, user personal information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in the present application are all information and data authorized by the user or authorized by all parties, and the collection, use and processing of related data need to comply with relevant regulations.

[0240] It can be understood by those skilled in the art that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing related hardware through a computer program. The computer program can be stored in a non-volatile computer readable storage medium, and when the computer program is executed, it can include the processes of the above-mentioned embodiments of each method. Any reference to memory, database or other medium used in the embodiments provided by the present application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical storage, high-density embedded non-volatile memory, resistive memory (ReRAM), magnetoresistive random access memory (MRAM), ferroelectric memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. As an illustration but not limitation, RAM can be in various forms, such as static random access memory (SRAM) or dynamic random access memory (DRAM), etc. The database involved in the embodiments provided by the present application can include at least one of a relational database and a non-relational database. The non-relational database can include a distributed database based on a block chain, etc., without being limited thereto. The processor involved in the embodiments provided by the present application can be a general-purpose processor, a central processing unit, a graphics processing unit, a digital signal processor, a programmable logic device, a data processing logic device based on quantum computing, etc., without being limited thereto.

[0241] The technical features of the above embodiments can be combined in any way. To make the description concise, not all possible combinations of the technical features in the above embodiments are described, but as long as the combinations of the technical features do not exist contradictions, they should be considered as the scope of the present disclosure.

[0242] The above-described embodiments are merely illustrative of several embodiments of the present application, and the description is relatively specific and detailed, but should not be understood as a limitation on the scope of the patent. It should be noted that for those skilled in the art, without departing from the concept of the present application, a number of modifications and improvements can be made, which are all within the scope of the present application. Therefore, the scope of protection of the present application should be subject to the appended claims.

Claims

1. An information interaction method, characterized in that, The method comprises: displaying a content display interface; the content display interface is used to display a content stream, and the content stream comprises a plurality of sequentially arranged content messages; in the content display interface, a display area and a control area of an advertisement message are displayed, the display area contains first display content of a promoted object; in response to a first operation in the control area, the first display content of the display area is adjusted to second display content.

2. The method of claim 1, wherein, The control area contains an object model of the promoted object, and the response to the first operation in the control area to adjust the first display content of the display area to the second display content comprises: in response to a first operation on the object model, the display perspective of the object model is adjusted to update the display content of the object model in the control area; when the current display perspective of the object model meets a perspective condition, the first display content of the display area is adjusted to the second display content, and the second display content contains a promoted object introduction matched with a target object design currently displayed by the object model.

3. The method of claim 2, wherein, The control area contains a model exhibition stand used to display the object model, and the response to the first operation on the object model to adjust the display perspective of the object model to update the display content of the object model in the control area comprises: in response to a sliding operation on the model exhibition stand, the display perspective of the model exhibition stand is adjusted, the object model with a display perspective synchronously changed is displayed to follow the change of the display perspective of the model exhibition stand, and the display content of the object model in the control area is updated.

4. The method of claim 2, wherein, The method further comprises: when the current display perspective of the object model meets a perspective condition, a guide element for associating the promoted object introduction in the display area with the target object design in the control area is displayed.

5. The method of claim 4, wherein, The display of the guide element for associating the promoted object introduction in the display area with the target object design in the control area comprises: a guide line is displayed to point from a position of target introduction content in the promoted object introduction to a position of the target object design.

6. The method of claim 2, wherein, When the current display perspective of the object model meets a perspective condition, the second display content further contains a promoted object introduction matched with a reference object design associated with the target object design, and the reference object design is an object design consistent with the target object design in design function and currently hidden in the control area by the object model.

7. The method of claim 2, wherein, The method further comprises: in response to a trigger operation on the first display content, an advertisement detail interface of the promoted object is displayed; in the advertisement detail interface, an object model of the promoted object is displayed; the object model has a higher display precision in the advertisement detail interface than in the control area.

8. The method according to any one of claims 1 to 7, characterized in that, The method further comprises: in the content display interface, a guide animation for the first operation is displayed, and the guide animation is used to indicate a trigger mode of the first operation.

9. The method according to any one of claims 1 to 7, characterized in that, The method further comprises: in the content display interface, a transaction control for the promoted object is displayed; In response to a triggering operation on the transaction control, a transaction interface of the promotion object is displayed; the transaction interface is used to trigger the promotion object to be acquired through resource transfer.

10. The method according to any one of claims 1 to 7, characterized in that, The method further includes: In the content display interface, a sharing control for the advertisement message is displayed; In response to a triggering operation on the sharing control, the advertisement message is shared to a target interface; the interaction mode of the advertisement message in the target interface is consistent with the interaction mode in the content display interface.

11. The method according to any one of claims 1 to 7, characterized in that, The promotion object is a recommended promotion object determined from a candidate promotion object set based on historical advertisement message interaction information triggered by a currently logged-in identity.

12. The method according to any one of claims 1 to 7, characterized in that, The control region contains an object model of the promotion object, and the method further includes: In response to a triggering operation on the object model, a virtual picture containing the object model is displayed; the virtual picture is an immersive picture obtained by mapping the object model to a three-dimensional scene based on augmented reality technology.

13. The method according to any one of claims 1 to 7, characterized in that, The display region and the control region of the advertisement message in the content display interface include: When a current location of a display terminal of the content display interface meets a location condition, in the content display interface, an advertisement message corresponding to a promotion object matching the currently met location condition is displayed, and the display region and the control region of the advertisement message are displayed.

14. The method of claim 13, wherein, The promotion object matching the currently met location condition is a promotion object existing in an offline display site within a preset geographical location range indicated by the currently met location condition, and the method further includes: In the content display interface, activity information of the promotion object in the offline display site is displayed.

15. The method of any one of claims 1 to 7, wherein, The control region contains an object model of the promotion object, and the first operation is an operation on the object model, and the method further includes: In response to a content stream acquisition event, a content stream is acquired based on a currently logged-in identity; the content display interface displays a part of the content stream and is used to update the part of the content stream displayed in the content display interface in response to a second operation in the content display interface; After the second operation is responded to, when an advertisement message corresponding to a promotion object of an object model existing in the content stream enters the content display interface, rendering information of the promotion object corresponding to the advertisement message entering the content display interface is acquired; the rendering information of the promotion object includes configuration information of second display content for the promotion object and model information of the object model for the promotion object.

16. The method of claim 15, wherein, The acquisition manner of the rendering information of the promotion object includes any one of the following: The content stream is acquired from a management server based on the currently logged-in identity; the management server is used to acquire advertisement messages in the content stream from an advertisement server, and for the advertisement messages of the promotion object existing in the object model, rendering information of the promotion object existing in the object model is synchronously acquired from the advertisement server; When the advertisement message corresponding to the promotion object of the object model exists in the content stream and enters the content display interface, the management server is used to obtain the rendering information of the promotion object corresponding to the advertisement message entering the content display interface from the advertisement server; When the advertisement message corresponding to the promotion object of the object model exists in the content stream and enters the content display interface, the management server is used to obtain the model information of the promotion object corresponding to the advertisement message entering the content display interface from the advertisement server, and when the first operation occurs in the control area, the management server is used to feed back the first operation to the advertisement server to obtain the configuration information of the promotion object corresponding to the advertisement message entering the content display interface.

17. An information interaction device, characterized in that, The device comprises: An interface display module is configured to display a content display interface; the content display interface is configured to display a content stream; the content stream comprises a plurality of sequentially arranged content messages; An advertisement message display module is further configured to display a display area and a control area of an advertisement message in the content display interface; the display area comprises first display content of a promotion object; A display content adjustment module is configured to adjust the first display content of the display area to second display content in response to a first operation in the control area. 18.A computer device, comprising a memory and a processor, wherein the memory stores a computer program, and the computer device is configured to perform the method according to any one of claims 1-17. The processor executes the computer program to implement the steps of the method in any one of claims 1 to 16.

19. A computer readable storage medium having stored thereon a computer program, characterized in that, The computer program is executed by the processor to implement the steps of the method in any one of claims 1 to 16.

20. A computer program product comprising a computer program, characterized in that, The computer program is executed by the processor to implement the steps of the method in any one of claims 1 to 16.

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