Media information processing method, apparatus and device, and computer readable storage medium

Abstract

The application of the invention is a divisional application of 202010833924.5. The invention provides a media information processing method and device, equipment and a storage medium. The method comprises the following steps: in response to a sliding operation for media information in a view interface, sliding the media information in the view interface, and presenting media recommendation information and a backtracking function item corresponding to the media recommendation information; wherein the backtracking function item is used for realizing re-presentation of the media recommendation information when the media recommendation information is not presented in a view interface; in response to a trigger operation for the backtracking function item, presenting a suspension function item corresponding to the media recommendation information; and in response to the trigger operation, re-presenting the media recommendation information in the view interface currently presenting the media information.

Description

[0001] This application is a divisional application. The parent application was filed on August 18, 2020, with application number 202010833924.5 and the invention title is "Method, Apparatus, Device and Computer-Readable Storage Medium for Processing Media Information". Technical Field

[0002] This application relates to information processing technology, and more particularly to a method, apparatus, device, and computer-readable storage medium for processing media information. Background Technology

[0003] To provide users with richer information, relevant media recommendations are often inserted into media content, such as links to related videos, advertisements, shopping links, and novels within articles. However, in these technologies, when a user triggers an inserted media recommendation, they are redirected from the currently viewed media information page to the recommended content page. This interrupts the user's reading of the media information, degrades the user's reading experience, and consequently discourages users from triggering the inserted media recommendations again, thus reducing the click-through rate of the recommended media content. Summary of the Invention

[0004] This application provides a method, apparatus, device, and computer-readable storage medium for processing media information, which can improve the user reading experience and the click-through rate of media recommendation information.

[0005] The technical solution of this application embodiment is implemented as follows:

[0006] This application provides a method for processing media information, including:

[0007] In response to a swipe operation on media information in the view interface, the media information is swiped in the view interface, and media recommendation information and a backtracking function item corresponding to the media recommendation information are presented;

[0008] The backtracking function is used to re-present the media recommendation information when it is not displayed in the view interface.

[0009] In response to a trigger operation on the backtracking function item, a floating function item corresponding to the media recommendation information is displayed;

[0010] During the presentation of the media information, a trigger operation for the floating function item is received based on the view interface that presents the media information;

[0011] In response to a trigger operation on the floating feature item, the media recommendation information is displayed again in the view interface where the media information is currently displayed.

[0012] In the above scheme, after the media recommendation information is presented again, the method further includes:

[0013] The function to close the corresponding media recommendation information is displayed.

[0014] In response to a trigger operation on the disabled feature, the media recommendation information is de-presented in the view interface.

[0015] This application provides a media information processing apparatus, including:

[0016] The first presentation module is used to respond to a sliding operation on media information in the view interface, slide the media information in the view interface, and present media recommendation information and a backtracking function item corresponding to the media recommendation information.

[0017] The backtracking function is used to re-present the media recommendation information when it is not displayed in the view interface.

[0018] The second presentation module is used to present a floating function item corresponding to the media recommendation information in response to a trigger operation on the backtracking function item.

[0019] The receiving module is used to receive a trigger operation for the floating function item based on the view interface where the media information is presented during the presentation of the media information.

[0020] The third presentation module is used to respond to the trigger operation of the floating function item and present the media recommendation information again in the view interface where the media information is currently presented.

[0021] In the above scheme, when the media information is an article, the device further includes an acquisition module, which is used to acquire key paragraphs and non-key paragraphs in the text content included in the article;

[0022] Accordingly, the first presentation module is further configured to present media recommendation information and a corresponding backtracking function item for the media recommendation information in the area between the key paragraph and the non-key paragraph; or,

[0023] In the non-critical paragraphs, media recommendation information and a corresponding backtracking function for the media recommendation information are presented; or,

[0024] When there are at least two non-critical paragraphs, two adjacent non-critical paragraphs are selected, and media recommendation information and the corresponding backtracking function items of the media recommendation information are presented in the area between the two adjacent non-critical paragraphs.

[0025] In the above scheme, the acquisition module is further used to perform paragraph recognition on the text content to obtain at least two paragraphs constituting the text content;

[0026] Obtain the average browsing time corresponding to the target number of words in each paragraph;

[0027] The paragraphs corresponding to the average browsing time exceeding the time threshold are identified as key paragraphs in the text content;

[0028] The paragraphs corresponding to the average browsing time that does not exceed the time threshold are identified as non-critical paragraphs in the text content.

[0029] In the above scheme, the acquisition module is further used to perform paragraph recognition on the text content to obtain at least two paragraphs constituting the text content;

[0030] Obtain the interaction frequency corresponding to each paragraph, wherein the interaction methods include at least one of the following: copy, search, favorite, share;

[0031] The paragraphs corresponding to interactions exceeding the frequency threshold are identified as key paragraphs in the text content.

[0032] The paragraphs corresponding to interaction frequencies that do not exceed the frequency threshold are identified as non-critical paragraphs in the text content.

[0033] In the above scheme, the first presentation module is also used to present media recommendation information and the corresponding backtracking function item of the media recommendation information in the target area of ​​the view interface;

[0034] The target region is defined as an area excluding the key paragraphs, where the vertical distance between the region's edge and the keyword is within a certain range, and the keyword is associated with the media recommendation information.

[0035] In the above scheme, when the media information is a video, the device further includes a playback module. The playback module is used to present at least two videos in the view interface through a card overlay before the media information is slid in the view interface. The videos and the card overlay have a one-to-one correspondence.

[0036] When the video is swiped to the target area in the view interface, the video is played.

[0037] The first presentation module is further configured to present a card overlay corresponding to the media recommendation information in the view interface, and to present the media recommendation information and the corresponding backtracking function item through the card overlay.

[0038] In the above scheme, the second presentation module is also used to hide the presented media recommendation information.

[0039] In the above scheme, the third presentation module is also used to present a floating window in the view interface where the media information is currently presented, and to present the media recommendation information again through the floating window.

[0040] In the above scheme, when the number of media recommendation information is at least two, the third presentation module is further used to present a list interface of media recommendation information in the view interface currently presenting the media information, and to present the at least two media recommendation information again in the list interface;

[0041] Accordingly, the device also includes a fourth presentation module.

[0042] The fourth presentation module is used to present the content of the target media recommendation information in response to a trigger operation on the target media recommendation information among the at least two media recommendation information.

[0043] In the above scheme, the fourth presentation module is also used to respond to the trigger operation for the media recommendation information, and present the content of the media recommendation information through an information interface with preset transparency in the view interface where the media information is currently presented;

[0044] The information interface and the view interface are independent of each other.

[0045] In the above scheme, the fourth presentation module is also used to present the corresponding media recommendation information's close function item;

[0046] In response to a trigger operation on the disabled feature, the media recommendation information is de-presented in the view interface.

[0047] In the above scheme, the fourth presentation module is also used to cancel the presentation of the media recommendation information in response to a trigger operation targeting the target area;

[0048] The target area is the area in the current view interface that is different from the first area, where the media recommendation information is displayed again.

[0049] In the above scheme, after the floating function item corresponding to the media recommendation information is presented, the third presentation module is further configured to distinguish the media recommendation information from other information in the view interface when a trigger operation is received for the floating function item and the media recommendation information exists in the current view interface.

[0050] This application provides an electronic device, including:

[0051] Memory, used to store executable instructions;

[0052] The processor, when executing executable instructions stored in the memory, implements the media information processing method provided in the embodiments of this application.

[0053] This application provides a computer-readable storage medium storing executable instructions, which, when executed by a processor, implement the media information processing method provided in this application.

[0054] The embodiments of this application have the following beneficial effects:

[0055] When a user triggers the media recommendation information's backtracking function, a floating function item for the corresponding media recommendation information is displayed instead of the content page. This does not interrupt the user's reading of the original media information, increasing the user's willingness to click on the media recommendation information and thus improving the click-through rate. Simultaneously, during the presentation of media information, the system can receive a trigger operation to display the floating function item within the view interface displaying the media information, allowing the media recommendation information to be displayed again within that view interface. This enables users to read the detailed information of the media recommendation information later (e.g., after reading the media information), which to some extent improves the recommendation efficiency and conversion rate of media recommendations. Attached Figure Description

[0056] Figure 1A-1B This is a schematic diagram of the view interface for media information provided in the embodiments of this application;

[0057] Figure 2 A schematic diagram of an optional architecture for a media information processing system provided in an embodiment of this application;

[0058] Figure 3 An optional structural schematic diagram of the electronic device provided in the embodiments of this application;

[0059] Figure 4 An optional flowchart illustrating a media information processing method provided in an embodiment of this application;

[0060] Figures 5A-5B This is a schematic diagram of the display interface provided in an embodiment of this application;

[0061] Figures 6A-6C This is a schematic diagram of the display interface provided in an embodiment of this application;

[0062] Figure 7 An optional flowchart illustrating a media information processing method provided in an embodiment of this application;

[0063] Figure 8 This is a schematic diagram of the structure of the media information processing device provided in the embodiments of this application. Detailed Implementation

[0064] To make the objectives, technical solutions, and advantages of this application clearer, the application will be further described in detail below with reference to the accompanying drawings. The described embodiments should not be regarded as limitations on this application. All other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this application.

[0065] In the following description, references are made to “some embodiments,” which describe a subset of all possible embodiments. However, it is understood that “some embodiments” may be the same subset or different subsets of all possible embodiments and may be combined with each other without conflict.

[0066] In the following description, the terms “first, second…” are used merely to distinguish similar objects and do not represent a specific ordering of objects. It is understood that “first, second…” may be interchanged in a specific order or sequence where permitted, so that the embodiments of this application described herein can be implemented in an order other than that illustrated or described herein.

[0067] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. The terminology used herein is for the purpose of describing embodiments of this application only and is not intended to limit this application.

[0068] Before providing a further detailed description of the embodiments of this application, the nouns and terms involved in the embodiments of this application will be explained, and the nouns and terms involved in the embodiments of this application shall be interpreted as follows.

[0069] 1) Client: An application that runs in a terminal and provides various services, such as a video playback client.

[0070] 2) In response, used to indicate the conditions or states on which the operation performed depends. When the conditions or states on which it depends are met, one or more operations performed may be performed in real time or with a set delay. Unless otherwise specified, there is no restriction on the order in which the multiple operations are performed.

[0071] Inserting relevant media recommendations into media information, such as links to related videos, advertisements, shopping links, and novels within articles, can provide users with richer information. However, statistics on the viewing status of these media recommendations show that the click-through rate is only 0.8%, indicating that this type of media recommendation is not popular with users. The inventors discovered that this is because when a user triggers the inserted media recommendation, they are redirected from the currently viewed media information page to the content page of the media recommendation.

[0072] For example, see Figure 1A-1B , Figure 1A-1B This is a schematic diagram of the view interface for media information provided in the embodiments of this application. Figure 1A In the view interface A1, the media information is an article, which includes text content A2 and image A3. Media recommendation information A4, which is live broadcast information, is inserted in the text content A2 paragraph. When the user triggers the "Watch Live Broadcast" button for the corresponding media recommendation information A4, the live broadcast interface of media recommendation information A4 is displayed in the view interface. Figure 1B In the example, the media information in view B1 is an article, which includes text content B2 and an image B3. Media recommendation information B4, recommending a game download, is inserted within the text content B2. When the user triggers the "Download" button for the corresponding media recommendation information B4, the download interface for the corresponding game is displayed in the view. It is evident that displaying recommended media information within the media information view interrupts the user's reading of the media information, degrades the user's reading experience, and consequently discourages the user from triggering the inserted media recommendation information.

[0073] In view of this, embodiments of this application provide a method, apparatus, device, and computer-readable storage medium for processing media information, so as to at least solve the above-mentioned problems.

[0074] See Figure 2 , Figure 2 This is an optional architecture diagram of the media information processing system 100 provided in the embodiments of this application. In order to support an exemplary application, terminal 400 (terminal 400-1 and terminal 400-2 are shown as examples) connects to server 200 through network 300. Network 300 can be a wide area network or a local area network, or a combination of the two, and data transmission is achieved using a wireless link.

[0075] In practical applications, terminal 400 can be various types of user terminals such as smartphones, tablets, and laptops, or any combination of two or more of these data processing devices such as desktop computers, game consoles, televisions, or these data processing devices; server 200 can be a single server configured to support various services, or it can be configured as a server cluster, or it can be a cloud server, etc.

[0076] In actual implementation, the terminal 400 is equipped with client applications, such as short video clients, browser clients, and instant messaging clients. When a user opens a client on the terminal 400 to browse media information, the user can swipe through the media information. The terminal 400 is used to respond to the swiping operation of the media information in the view interface, allowing the user to swipe through the media information in the view interface and displaying media recommendation information and the corresponding media recommendation information backtracking function.

[0077] When a user triggers the backtracking function, terminal 400 is also used to respond to the trigger operation for the backtracking function and present a floating function for the corresponding media recommendation information; during the presentation of media information, the terminal receives the trigger operation for the floating function based on the view interface that presents the media information; if there is no media recommendation information in the current view interface, the terminal responds to the trigger operation for the floating function and sends a request to obtain media recommendation information to server 200.

[0078] Server 200 is used to obtain and return media recommendation information to terminal 400 based on the received acquisition request; terminal 400 is also used to re-present the media recommendation information in the view interface currently displaying media information.

[0079] See Figure 3 , Figure 3 This is an optional structural diagram of the electronic device 500 provided in the embodiments of this application. In practical applications, the electronic device 500 can be the terminal 400 or the server 200 in FIG1. ​​Taking the terminal 400 shown in FIG1 as an example, the electronic device implementing the media information processing method of the embodiments of this application will be described. Figure 3 The illustrated electronic device 500 includes at least one processor 510, a memory 550, at least one network interface 520, and a user interface 530. The various components in the electronic device 500 are coupled together via a bus system 540. It is understood that the bus system 540 is used to implement communication between these components. In addition to a data bus, the bus system 540 also includes a power bus, a control bus, and a status signal bus. However, for clarity, ... Figure 3 The general labeled all buses as Bus System 540.

[0080] The processor 510 can be an integrated circuit chip with signal processing capabilities, such as a general-purpose processor, a digital signal processor (DSP), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. The general-purpose processor can be a microprocessor or any conventional processor, etc.

[0081] User interface 530 includes one or more output devices 531 that enable the presentation of media content, including one or more speakers and / or one or more visual displays. User interface 530 also includes one or more input devices 532, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

[0082] The memory 550 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid-state storage, hard disk drives, optical disk drives, etc. The memory 550 may optionally include one or more storage devices physically located away from the processor 510.

[0083] The memory 550 may include volatile memory or non-volatile memory, or both. The non-volatile memory may be read-only memory (ROM), and the volatile memory may be random access memory (RAM). The memory 550 described in this application embodiment is intended to include any suitable type of memory.

[0084] In some embodiments, memory 550 is capable of storing data to support various operations, examples of which include programs, modules, and data structures or subsets or supersets thereof, as illustrated below.

[0085] Operating system 551 includes system programs for handling various basic system services and performing hardware-related tasks, such as the framework layer, core library layer, driver layer, etc., for implementing various basic business functions and handling hardware-based tasks;

[0086] The network communication module 552 is used to reach other computing devices via one or more (wired or wireless) network interfaces 520, exemplary network interfaces 520 including: Bluetooth, WiFi, and Universal Serial Bus (USB), etc.

[0087] Presentation module 553 is configured to enable the presentation of information (e.g., a user interface for operating peripheral devices and displaying content and information) via one or more output devices 531 (e.g., a display screen, a speaker, etc.) associated with user interface 530;

[0088] The input processing module 554 is used to detect and translate one or more user inputs or interactions from one or more input devices 532.

[0089] In some embodiments, the media information processing apparatus provided in this application can be implemented in software. Figure 3 A processing device 555 for media information stored in memory 550 is shown. It may be software in the form of programs and plug-ins, including the following software modules: a first presentation module 5551, a second presentation module 5552, a receiving module 5553 and a third presentation module 5554. These modules are logically related and can therefore be arbitrarily combined or further split according to the functions they implement.

[0090] The functions of each module will be explained below.

[0091] In other embodiments, the media information processing apparatus provided in this application can be implemented in hardware. As an example, the media information processing apparatus provided in this application can be a processor in the form of a hardware decoding processor, which is programmed to execute the media information processing method provided in this application. For example, the processor in the form of a hardware decoding processor can be one or more application-specific integrated circuits (ASICs), DSPs, programmable logic devices (PLDs), complex programmable logic devices (CPLDs), field-programmable gate arrays (FPGAs), or other electronic components.

[0092] The following describes the media information processing method provided in the embodiments of this application. In actual implementation, the media information processing method provided in the embodiments of this application can be implemented by the server or the terminal alone, or by the server and the terminal working together.

[0093] See Figure 4 , Figure 4 This is an optional flowchart illustrating a media information processing method provided in an embodiment of this application, which will be combined with... Figure 4 The steps shown are explained.

[0094] Step 101: The terminal responds to the swipe operation on the media information in the view interface, swipes the media information in the view interface, and presents media recommendation information and the corresponding media recommendation information backtracking function.

[0095] The backtracking function is used to re-present media recommendation information when it is not displayed in the view interface.

[0096] In practical applications, terminals are equipped with client applications, such as social media clients, news clients, video playback clients, and microblogging clients. In response to user triggers on these clients, the terminal runs the client and presents a view interface containing media information. To provide users with richer information, relevant media recommendation information is often inserted into the media information; that is, the media information presented in the view interface is often interspersed with media recommendation information.

[0097] For example, when a user opens a browser to read an article, the article's view interface displays the text content along with media recommendations such as videos, advertisements, and novel links interspersed within the text content; or, when a user opens WeChat Moments, the Moments view interface displays media information such as posts or shared links from WeChat friends, as well as media recommendations such as videos, advertisements, and novel links pushed by the platform.

[0098] See Figure 5A , Figure 5A This is a schematic diagram of the display interface provided in the embodiments of this application. Figure 5A In the view interface A1, the media information is an article, which includes text content A2 and image A3. Media recommendation information A4, which is live broadcast information, is inserted in the paragraph of text content A2, as well as the corresponding media recommendation information A4 retrospective function item A5 (i.e., the "watch later" button). When the user triggers the retrospective function item A5, the media recommendation information A4 can be re-presented in the view interface that displays the media information.

[0099] When a user swipes the view interface, the terminal receives the corresponding swipe operation and, based on the received swipe operation, causes the media information and media recommendation information displayed on the view interface to swipe accordingly. Consequently, as the user swipes the view interface, the relative positions of the media information and media recommendation information on the view interface also change.

[0100] In some embodiments, when the media information is an article, the terminal also obtains key and non-key paragraphs from the text content of the article, so as to present the media recommendation information in areas other than the area where the key paragraphs are located in the view interface. Here, articles include not only articles published on media platforms such as Weibo, blogs, forums, WeChat, and public accounts, but also news, etc. The content of the article includes at least one of text, images, and tables.

[0101] In some embodiments, the terminal can obtain key and non-key paragraphs from the text content of an article in the following ways:

[0102] The text content is segmented to identify at least two segments that constitute the text content; the average browsing time corresponding to the target number of characters in each segment is obtained; the segments corresponding to the average browsing time exceeding the time threshold are identified as key segments in the text content; the segments corresponding to the average browsing time not exceeding the time threshold are identified as non-key segments in the text content.

[0103] Here, the average browsing time for users to view the same number of words in each paragraph constituting the text content is calculated. Browsing time is represented by the duration a user spends on the same number of words in each paragraph. Paragraphs with relatively longer average browsing times are designated as key paragraphs, and those with relatively shorter average browsing times are designated as non-key paragraphs. The time threshold can be set according to actual needs. For example, if the time threshold for 10 words in a paragraph is set to 8 seconds, and the average browsing time for 10 words in paragraph 1 is 10 seconds, and the average browsing time for 10 words in paragraph 2 is 5 seconds, then paragraph 1 is determined to be a key paragraph because its average browsing time exceeds the set time threshold; and paragraph 2 is determined to be a non-key paragraph because its average browsing time is below the set time threshold.

[0104] In some embodiments, the terminal can also obtain key and non-key paragraphs from the text content of the article in the following ways:

[0105] The text content is segmented to identify at least two segments constituting the text content; the interaction frequency corresponding to each segment is obtained; segments with interaction frequencies exceeding a frequency threshold are identified as key segments in the text content; segments with interaction frequencies not exceeding the frequency threshold are identified as non-key segments in the text content. The interaction methods include at least one of the following: copy, search, favorite, share, etc.

[0106] Here, we analyze user interactions with each paragraph in the text content. When a user performs a lot of actions such as copying, searching, saving, or sharing a paragraph, the corresponding paragraph is identified as a key paragraph; paragraphs with little user interaction are identified as non-key paragraphs.

[0107] Accordingly, the terminal can present media recommendation information and the corresponding media recommendation information review function in the following ways:

[0108] In the area between key paragraphs and non-key paragraphs, media recommendation information and corresponding backtracking functions are displayed; or, in non-key paragraphs, media recommendation information and corresponding backtracking functions are displayed; or, when there are at least two non-key paragraphs, two adjacent non-key paragraphs are selected, and media recommendation information and corresponding backtracking functions are displayed in the area between the two adjacent non-key paragraphs.

[0109] By inserting media recommendations between key paragraphs and non-key paragraphs, within non-key paragraphs, or between two adjacent non-key paragraphs in the above manner, the media recommendations do not appear in key paragraphs. In this way, users are less likely to be interrupted by the inserted media recommendations while reading media information, which can increase users' willingness to click on the media recommendations and improve user experience.

[0110] In some embodiments, when the media information is an article, the terminal may also present media recommendation information and a corresponding backtracking function item for the media recommendation information in the following manner:

[0111] The target area in the view interface displays media recommendation information and a corresponding backtracking function for the media recommendation information; the target area is an area that does not include key paragraphs and whose vertical distance from the edge of the area to the keyword is within a preset distance range; the keyword and the media recommendation information are related.

[0112] In practice, keywords can be extracted from the text content of the article to obtain corresponding keywords. Then, these keywords are matched with multiple media recommendation objects to be recommended. The successfully matched media recommendation information is identified as media recommendation information that is related to the keywords. The successfully matched media recommendation information is then inserted into areas close to the location of the keywords, excluding the paragraphs containing the keywords and key paragraphs. In this way, inserting media recommendation information closely related to the text content into the paragraphs can provide users with rich and interesting information.

[0113] In some embodiments, when the media information is a video, before sliding the media information in the view interface, at least two videos are presented in the view interface through card overlays, wherein the videos and card overlays have a one-to-one correspondence; when the video is slid to the target area in the view interface, the video is played.

[0114] Accordingly, the terminal can present media recommendation information and the corresponding media recommendation information backtracking function in the following way: present a card overlay of the corresponding media recommendation information in the view interface, and present the media recommendation information and the corresponding media recommendation information backtracking function through the card overlay.

[0115] Thus, inserting advertisements and other media recommendation information, along with corresponding backtracking functions, into media information streams such as short video streams, and triggering the backtracking functions, does not affect the user's viewing of each video in the video stream, and the user can also view the recommended media information later.

[0116] In some embodiments, during the playback of a video in the target area of ​​the view interface, the terminal may present media recommendation information and the corresponding media recommendation information backtracking function in the following ways: presenting a card overlay of the corresponding media recommendation information in the video playback interface, and presenting the media recommendation information and the corresponding media recommendation information backtracking function through the card overlay; or, presenting the media recommendation information and the corresponding media recommendation information backtracking function through a sub-playback interface in the video playback interface, wherein the sub-playback interface is independent of the video playback interface.

[0117] Here, when recommended media information, such as advertisements, pops up in the playback interface during video playback, the displayed media recommendation information can be hidden by triggering the corresponding media recommendation information recall function. This avoids the media recommendation information from interfering with the user. When the user still wants to see the media recommendation information during or after video playback, the media recommendation information can be displayed again through the recall function, thus meeting the user's information acquisition needs.

[0118] See Figure 5B , Figure 5B This is a schematic diagram of the display interface provided in the embodiments of this application. Figure 5B During video playback, a card overlay B2 displaying corresponding media recommendation information is shown on the video playback interface B1. The card overlay B2 displays the media recommendation information and the corresponding backtracking function item B3. When the user triggers the backtracking function item B3, the card overlay B2 displayed on the playback interface B1 will be hidden, that is, the displayed media recommendation information will be hidden. In this way, the media recommendation information can be avoided from interfering with the user.

[0119] Step 102: In response to the trigger operation for the retrospective function item, display the floating function item with the corresponding media recommendation information.

[0120] Here, when a user triggers the backtracking function, the terminal responds to the trigger operation by displaying a floating function item with corresponding media recommendation information in the view interface.

[0121] For example, when the user triggers Figure 5A When the "Watch later" retrospective function item A5 is shown, it will display as follows: Figure 6A The view interface shown is Figure 6A This is a schematic diagram of the display interface provided in an embodiment of this application. Figure 6A In the view interface C1, the floating function item "Related Content" is presented in C2.

[0122] In practical applications, as the user slides the view interface, the relative positions of the media information and media recommendation information on the view interface will also change. For example, as the view interface slides, the presented media recommendation information is hidden, that is, the media recommendation information disappears from the current view interface, but the floating function item corresponding to the media recommendation information always floats in the current view interface, so that the user can trigger it and then present the media recommendation information again in the view interface that presents the media information. It should be noted that the floating function item can be located in any area of ​​the view interface, such as in the lower left corner of the view interface. This application embodiment does not limit the position of the floating function item in the view interface.

[0123] In some embodiments, when a user triggers the backtracking function, the terminal responds to the triggering operation by hiding the displayed media recommendation information before presenting the corresponding floating function item in the view interface; or, while presenting the corresponding floating function item in the view interface, it hides the displayed media recommendation information. In this way, by triggering the backtracking function item for the corresponding media recommendation information and hiding the displayed media recommendation information, the interference of media recommendation information on the user is avoided.

[0124] Step 103: During the presentation of media information, a trigger operation for the floating function item is received based on the view interface that presents the media information.

[0125] Here, during the process of presenting media information in the current view interface, when the user triggers the floating function item presented in the view interface that presents media information, the terminal receives the corresponding trigger operation based on the view interface. That is, the trigger operation for the floating function item and the reception of the corresponding trigger operation are both performed in the view interface that presents media information.

[0126] Step 104: In response to the trigger action on the floating feature item, display the media recommendation information again in the view interface that currently displays media information.

[0127] Here, during the presentation of media information, if the user still wants to see media recommendations when there is no media recommendation information in the currently displayed view interface, the user can trigger the floating function to make the media recommendation information reappear in the view interface that displays media information. That is, the view interface displayed by the terminal is the interface used to display media information, and the reappeared media recommendation information is also directly displayed in the view interface containing media information, without any page jump, thus meeting the user's information acquisition needs.

[0128] For example, when a user triggers a floating function item corresponding to a live advertisement displayed on the view interface while an article is being presented in the view interface, the terminal, based on the trigger operation received by the view interface for the floating function item, and in response to the trigger operation, re-presents the aforementioned live advertisement in the view interface currently displaying the article. All of these operations are performed within the view interface displaying the article, without requiring any page redirection.

[0129] In some embodiments, the terminal may re-present media recommendation information in the following manner:

[0130] A floating window is displayed in the view interface that currently shows media information, and the media recommendation information is displayed again through the floating window.

[0131] For example, when the user triggers Figure 6A When using the floating function item C2 in the middle, in such Figure 6B In the floating window D1 shown, media recommendation information D2 is presented again, in which... Figure 6B This is a schematic diagram of the display interface provided in an embodiment of this application.

[0132] In some embodiments, after the media recommendation information is presented again, the terminal also responds to the trigger operation for the media recommendation information by presenting the content of the media recommendation information through an information interface with preset transparency in the view interface currently displaying the media information; wherein, the information interface and the view interface are independent of each other.

[0133] Here, the information interface has a certain degree of transparency and is located above the view interface. The media information in the view interface can be viewed through the information interface. In this way, by presenting the content of media recommendation information through the information interface with a certain degree of transparency, users can see more information and meet their needs for quickly browsing information. At the same time, the position of the information interface on the view interface moves synchronously with the user's swipe operation.

[0134] In some embodiments, when the number of media recommendation messages is at least two, the terminal can present the media recommendation messages again in the following manner:

[0135] In the view interface currently displaying media information, a list interface of media recommendation information is presented, and the at least two media recommendation information are presented again in the list interface; accordingly, in response to a trigger operation on the target media recommendation information among the at least two media recommendation information, the content of the target media recommendation information is presented.

[0136] Here, during the process of accessing media information in the sliding view interface, if at least two media recommendation messages appear in the view interface, and the user triggers the corresponding backtracking function for each media recommendation message, then the floating function item will contain at least two media recommendation messages. When the user triggers the floating function item, the floating function item will expand to present a list of media recommendation messages, and multiple media recommendation messages will be displayed in the list.

[0137] See Figure 6C , Figure 6C This is a schematic diagram of the display interface provided in an embodiment of this application. When the user triggers... Figure 6A When the floating function item C2 is selected, the floating function item will expand and be displayed. Figure 6C The list interface E1 shown in the figure presents media recommendation information E2 and E3 again. When the user selects to trigger one of the media recommendation information, such as triggering media recommendation information E2, the terminal responds to the trigger operation of media recommendation information E2 and presents the content of media recommendation information E2.

[0138] In some embodiments, after the media recommendation information is presented again, a close function for the corresponding media recommendation information is presented in the information interface; in response to a trigger operation on the close function, the presentation of the media recommendation information is canceled in the view interface.

[0139] Here, after the media recommendation information is presented again, when the user triggers the close function in the information interface where the media recommendation information is located in the view interface, a cancel command to cancel the presentation of the media recommendation information will be triggered. The terminal responds to this cancel command and cancels the presentation of the media recommendation information. For example, when the user triggers... Figure 6B When the "Close" function item D3 is selected, the information interface D1 displayed in the view interface will be canceled, and the media recommendation information D2 will also be canceled.

[0140] In some embodiments, after the media recommendation information is presented again, the terminal responds to a trigger operation targeting the target area and cancels the presentation of the media recommendation information; wherein, the target area is an area in the view interface that is different from the first area, and the first area is the area where the media recommendation information is presented again.

[0141] Here, after the media recommendation information is presented again, when the user triggers any area outside the first area of ​​the view interface where the media recommendation information is located, a management command to cancel the presentation of the media recommendation information will be triggered. The terminal responds to this management command and cancels the presentation of the media recommendation information. For example, in... Figure 6B In the middle, when the user triggers other areas on the view interface D1 other than the floating window D1 where the media recommendation information is located, the floating window D1 disappears.

[0142] In some embodiments, after presenting the floating function item corresponding to the media recommendation information, when the terminal receives a trigger operation for the floating function item and media recommendation information exists in the current view interface, the media recommendation information is displayed differently from other information in the view interface.

[0143] Here, if media recommendation information exists in the current view interface, and the user triggers the floating function item for that media recommendation information, the media recommendation information will be highlighted. For example, the media recommendation information will be adjusted to the target area of ​​the view interface (such as the middle position), or the background color of the media recommendation information will be changed, such as highlighting the media recommendation information.

[0144] By using the above method, when inserting media recommendation information into media information, the key and non-key parts of the media information are considered. The media recommendation information is inserted in areas related to the media information and other than the areas where the key parts are located, so that the media recommendation information does not appear in the key parts. In this way, users are not easily interrupted by the inserted media recommendation information when reading the media information, which can increase users' willingness to click on the media recommendation information and improve the user experience.

[0145] Meanwhile, when a user sees recommended media information and triggers the media recommendation's backtracking function, a floating function item for the corresponding media recommendation is displayed instead of the content page. This does not interrupt the user's reading of the original media information, increasing the user's willingness to click on the media recommendation and thus improving the click-through rate. Furthermore, if the user wants to view the aforementioned media recommendation again, they can receive a trigger operation on the floating function item based on the view interface displaying the media information, causing the media recommendation to reappear in the view interface containing the media information. This allows the user to read the detailed information of the media recommendation later, which to some extent improves the recommendation efficiency and conversion rate of the media recommendation.

[0146] The following will describe an exemplary application of the embodiments of this application in a real-world application scenario.

[0147] To provide users with richer information, media recommendations such as videos, advertisements, and shopping links are often inserted into media information. Taking QQ Browser news as an example, relevant recommendation / advertisement modules are inserted in the middle of the article. However, the way media recommendations are inserted into the text content of this technology is rather abrupt, simply inserting them after mentioning the corresponding product or information. This interrupts the user's normal reading flow and discourages users from clicking to consume, resulting in low utilization of the inserted media recommendations. In view of this, embodiments of this application provide a method for processing media information to at least solve the above-mentioned problems.

[0148] See Figure 7 , Figure 7 This is an optional flowchart illustrating a media information processing method provided in an embodiment of this application, which will be combined with... Figure 7 The steps shown are explained.

[0149] Step 201: The server retrieves key and non-key paragraphs from the text content of the article.

[0150] In practical applications, when inserting media recommendation information into media information (i.e., articles), it is necessary to consider both key and non-key paragraphs within the text content. In implementation, paragraph identification can be performed on the text content to obtain at least two paragraphs constituting the text content; the average viewing time corresponding to the target number of words in each paragraph can be obtained; paragraphs with average viewing times exceeding a certain threshold are identified as key paragraphs; paragraphs with average viewing times below the threshold are identified as non-key paragraphs; the time threshold can be set according to actual conditions. Using this method, paragraphs with relatively longer average viewing times are designated as key paragraphs, and paragraphs with relatively shorter average viewing times are designated as non-key paragraphs.

[0151] In some embodiments, paragraph identification can be performed on the text content to obtain at least two paragraphs constituting the text content; the interaction frequency corresponding to each paragraph can be obtained; paragraphs with interaction frequencies exceeding a frequency threshold are identified as key paragraphs in the text content; paragraphs with interaction frequencies not exceeding the frequency threshold are identified as non-key paragraphs in the text content. The interaction methods include at least one of the following: copying, searching, saving, sharing, etc. Through the above methods, the user's interaction with each paragraph in the text content is statistically analyzed. When a user performs a lot of copying, searching, saving, or sharing operations on a certain paragraph, the corresponding paragraph is identified as a key paragraph; paragraphs with little user interaction are identified as non-key paragraphs.

[0152] Step 202: The server inserts media recommendation information into the article in areas that do not include key paragraphs and where the vertical distance between the edge of the area and the keywords is within a preset distance range.

[0153] Here, keywords are related to media recommendation information. In practice, keywords can be extracted from the text content of the article to obtain corresponding keywords. Then, the obtained keywords are matched with multiple media recommendation objects to be recommended. The media recommendation information that is successfully matched is determined to be related to the keywords, and the successfully matched media recommendation information is inserted in an area close to the location of the keywords, excluding the paragraph where the keywords are located and key paragraphs.

[0154] In other words, when inserting relevant media recommendation information such as game, advertisement, and novel links into an article in this embodiment of the application, the insertion position of the media recommendation information should not only be close to the position where the keyword appears, but also follow the following principles: insert the media recommendation information in the area between key paragraphs and non-key paragraphs; or, insert the media recommendation information in non-key paragraphs; or, when there are at least two non-key paragraphs, select two adjacent non-key paragraphs and insert the media recommendation information in the area between the two adjacent non-key paragraphs.

[0155] Using the above method, media recommendations inserted into an article can appear in non-critical paragraphs or between critical and non-critical paragraphs, but not within critical paragraphs. Thus, inserting media recommendations closely related to the text content into non-critical paragraphs provides users with rich and interesting information, and the inserted media recommendations are less likely to interrupt the user's reading, improving the user experience.

[0156] Step 203: The server pushes articles containing media recommendation information to the terminal.

[0157] Step 204: Present the text content of the article in the terminal's view interface.

[0158] Step 205: The terminal responds to the swiping operation on the article in the view interface, swiping the article in the view interface, and presenting media recommendation information and the corresponding media recommendation information backtracking function.

[0159] The "Rewind" function is used to re-present media recommendation information when it is not displayed in the view interface. See [link / details] for more information. Figure 5A The "Watch later" option in the backtracking function is A5.

[0160] When a user swipes the view interface, the terminal receives the corresponding swipe operation and, based on the received swipe operation, causes the media information and media recommendation information displayed on the view interface to swipe accordingly. Consequently, as the user swipes the view interface, the relative positions of the media information and media recommendation information on the view interface also change.

[0161] Step 206: The terminal responds to the triggered operation for the retrospective function item and displays a floating function item with the corresponding media recommendation information.

[0162] Here, when a user triggers the backtracking function, the terminal responds to the trigger by storing the corresponding media recommendation information in the floating function and hiding the media recommendation information displayed in the current view interface. In this way, the user's reading of the article will not be interrupted, thus improving the user experience.

[0163] For example, when the user triggers Figure 5A When the "Watch later" retrospective function item A5 is shown, it will display as follows: Figure 6A The view interface shown is Figure 6A This is a schematic diagram of the display interface provided in an embodiment of this application. Figure 6A In the view interface C1, the floating function item "Related Content" is presented in C2.

[0164] Step 207: When the terminal receives a trigger operation for the floating function item and there is no media recommendation information in the current view interface, the media recommendation information is presented again.

[0165] Here, when a user is reading an article, if the article is too long to be displayed all at once in the view, the user will swipe the article in the view while reading. When the user swipes the view, the terminal receives the corresponding swipe operation and, based on the received swipe operation, makes the text content of the article and the media recommendation information displayed in the view slide accordingly. As a result, the relative positions of the text content and the media recommendation information on the view will also change as the user swipes the view.

[0166] If the media recommendation information has been swiped out of the current view, and the user wants to see the media recommendation information again later, the view containing the media information will receive a trigger operation for the floating function item. In response to this trigger operation, the media recommendation information will be displayed again in the view containing the media information, thus satisfying the user's information acquisition needs.

[0167] If multiple media recommendations appear in the view while the user is viewing media information, and the user triggers the corresponding backtracking function for each recommendation, the floating function will contain these multiple recommendations. When the user triggers the floating function, it will expand to display a list of media recommendations. When the user selects to trigger one of the recommended media recommendations, the terminal will respond to the trigger operation by redirecting the page to display the content of that recommended media recommendation.

[0168] By adopting the above approach, the rules for the appearance of inserted media recommendations are redefined, reducing the feeling of interruption for users during reading. Furthermore, users can use the backtracking and floating functions at any time while browsing the article to revisit recommended modules that they may have missed. This provides a way to view and consume media recommendations in a concentrated manner later, which can greatly improve the user's reading experience and significantly increase the click-through rate of inserted media recommendations.

[0169] See Figure 8 , Figure 8This is a schematic diagram of the structural composition of the media information processing apparatus provided in the embodiments of this application, as shown below. Figure 8 As shown, the media information processing apparatus 555 provided in this application embodiment includes:

[0170] The first presentation module 5551 is used to respond to a sliding operation on media information in the view interface, slide the media information in the view interface, and present media recommendation information and a backtracking function item corresponding to the media recommendation information.

[0171] The backtracking function is used to re-present the media recommendation information when it is not displayed in the view interface.

[0172] The second presentation module 5552 is used to present a floating function item corresponding to the media recommendation information in response to a trigger operation on the backtracking function item.

[0173] The receiving module 5553 is used to receive a trigger operation for the floating function item based on the view interface where the media information is presented during the process of presenting the media information.

[0174] The third presentation module 5554 is used to respond to the trigger operation of the floating function item and present the media recommendation information again in the view interface where media information is currently presented.

[0175] In some embodiments, when the media information is an article, the device further includes an acquisition module, which is used to acquire key paragraphs and non-key paragraphs in the text content included in the article;

[0176] Accordingly, the first presentation module is further configured to present media recommendation information and a corresponding backtracking function item for the media recommendation information in the area between the key paragraph and the non-key paragraph; or,

[0177] In the non-critical paragraphs, media recommendation information and a corresponding backtracking function for the media recommendation information are presented; or,

[0178] When there are at least two non-critical paragraphs, two adjacent non-critical paragraphs are selected, and media recommendation information and the corresponding backtracking function items of the media recommendation information are presented in the area between the two adjacent non-critical paragraphs.

[0179] In some embodiments, the acquisition module is further configured to perform paragraph recognition on the text content to obtain at least two paragraphs constituting the text content;

[0180] Obtain the average browsing time corresponding to the target number of words in each paragraph;

[0181] The paragraphs corresponding to the average browsing time exceeding the time threshold are identified as key paragraphs in the text content;

[0182] The paragraphs corresponding to the average browsing time that does not exceed the time threshold are identified as non-critical paragraphs in the text content.

[0183] In some embodiments, the acquisition module is further configured to perform paragraph recognition on the text content to obtain at least two paragraphs constituting the text content;

[0184] Obtain the interaction frequency corresponding to each paragraph, wherein the interaction methods include at least one of the following: copy, search, favorite, share;

[0185] The paragraphs corresponding to interactions exceeding the frequency threshold are identified as key paragraphs in the text content.

[0186] The paragraphs corresponding to interaction frequencies that do not exceed the frequency threshold are identified as non-critical paragraphs in the text content.

[0187] In some embodiments, the first presentation module is further configured to present media recommendation information and a corresponding backtracking function item in the target area of ​​the view interface;

[0188] The target region is defined as an area excluding the key paragraphs, where the vertical distance between the region's edge and the keyword is within a certain range, and the keyword is associated with the media recommendation information.

[0189] In some embodiments, when the media information is a video, the device further includes a playback module, which is used to present at least two videos in the view interface via a card overlay before the media information is slid in the view interface, wherein the videos and the card overlay have a one-to-one correspondence.

[0190] When the video is swiped to the target area in the view interface, the video is played.

[0191] The first presentation module is further configured to present a card overlay corresponding to the media recommendation information in the view interface, and to present the media recommendation information and the corresponding backtracking function item through the card overlay.

[0192] In some embodiments, the second presentation module is further configured to hide the presented media recommendation information.

[0193] In some embodiments, the third presentation module is further configured to present a floating window in the view interface currently displaying the media information, and to present the media recommendation information again through the floating window.

[0194] In some embodiments, when the number of media recommendation information is at least two, the third presentation module is further configured to present a list interface of media recommendation information in the view interface currently presenting the media information, and to present the at least two media recommendation information again in the list interface;

[0195] Accordingly, the device also includes a fourth presentation module.

[0196] The fourth presentation module is used to present the content of the target media recommendation information in response to a trigger operation on the target media recommendation information among the at least two media recommendation information.

[0197] In some embodiments, the fourth presentation module is further configured to, in response to a trigger operation on the media recommendation information, present the content of the media recommendation information in a view interface currently displaying the media information through an information interface with preset transparency;

[0198] The information interface and the view interface are independent of each other.

[0199] In some embodiments, the fourth presentation module is further configured to present a close function item corresponding to the media recommendation information;

[0200] In response to a trigger operation on the disabled feature, the media recommendation information is de-presented in the view interface.

[0201] In some embodiments, the fourth presentation module is further configured to cancel the presentation of the media recommendation information in response to a trigger operation targeting the target area;

[0202] The target area is the area in the current view interface that is different from the first area, where the media recommendation information is displayed again.

[0203] In some embodiments, after presenting the floating function item corresponding to the media recommendation information, the third presentation module is further configured to, when receiving a trigger operation for the floating function item and the media recommendation information exists in the current view interface, distinguish and display the media recommendation information from other information in the view interface.

[0204] This application provides a computer program product or computer program that includes computer instructions stored in a computer-readable storage medium. A processor of a computer device reads the computer instructions from the computer-readable storage medium and executes the computer instructions, causing the computer device to perform the media information processing method provided in this application.

[0205] This application provides a computer-readable storage medium storing executable instructions, which, when executed by a processor, implement the media information processing method provided in this application.

[0206] In some embodiments, the storage medium may be a memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; or it may be a variety of devices including one or any combination of the above-mentioned memories.

[0207] In some embodiments, executable instructions may take the form of a program, software, software module, script, or code, written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and may be deployed in any form, including as a standalone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

[0208] As an example, executable instructions may, but do not necessarily, correspond to files in a file system. They may be stored as part of a file that holds other programs or data, for example, in one or more scripts in a Hyper Text Markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple collaborating files (e.g., a file that stores one or more modules, subroutines, or code sections).

[0209] As an example, executable instructions can be deployed to execute on a single computing device, or on multiple computing devices located in one location, or on multiple computing devices distributed across multiple locations and interconnected via a communication network.

[0210] The above description is merely an embodiment of this application and is not intended to limit the scope of protection of this application. Any modifications, equivalent substitutions, and improvements made within the spirit and scope of this application are included within the scope of protection of this application.

Claims

1. A method for processing media information, characterized in that, The method includes: In response to a swipe operation on media information in the view interface, the media information is swiped in the view interface, and media recommendation information and a corresponding backtracking function item for the media recommendation information are presented; the backtracking function item is used to re-present the media recommendation information when it is not presented in the view interface. The media recommendation information is hidden. In response to a trigger operation on the backtracking function item, a floating function item corresponding to the media recommendation information is displayed; In response to a trigger operation on the floating feature item, the media recommendation information is displayed again in the view interface where the media information is currently displayed.

2. The method as described in claim 1, characterized in that, When the media information is an article, the presentation of media recommendation information and the corresponding backtracking function for the media recommendation information includes: In the target area of ​​the view interface, media recommendation information and a corresponding backtracking function item for the media recommendation information are displayed. The target area is defined as an area excluding key paragraphs, where the vertical distance between the area edge and the keyword is within a preset distance, and the keyword is associated with the media recommendation information.

3. The method as described in claim 1, characterized in that, When the media information is video, before sliding the media information in the view interface, the method further includes: In the view interface, at least two videos are presented through card overlays, and there is a one-to-one correspondence between the videos and the card overlays; When the video is swiped to the target area in the view interface, the video is played. The presentation of media recommendation information and the corresponding backtracking function for the media recommendation information include: The view interface displays a card overlay corresponding to the media recommendation information, and through the card overlay, the media recommendation information and the corresponding backtracking function item are presented.

4. The method as described in claim 1, characterized in that, The step of re-presenting the media recommendation information in the view interface currently displaying the media information includes: A floating window is displayed in the view interface that currently shows the media information, and the media recommendation information is displayed again through the floating window.

5. The method as described in claim 1, characterized in that, When the number of media recommendation information items is at least two, the step of re-presenting the media recommendation information in the view interface currently displaying the media information includes: In the view interface currently displaying the media information, a list interface for media recommendation information is presented, and the at least two media recommendation information are presented again in the list interface; Accordingly, the method further includes: In response to a trigger operation targeting a target media recommendation among the at least two media recommendation information, the content of the target media recommendation information is presented in the view interface currently displaying the media information.

6. The method as described in claim 1, characterized in that, After presenting the media recommendation information again in the view interface currently displaying the media information, the method further includes: In response to a trigger operation on the media recommendation information, the content of the media recommendation information is presented in the view interface currently displaying the media information through an information interface with preset transparency; The information interface and the view interface are independent of each other.

7. The method as described in claim 1, characterized in that, After presenting the media recommendation information again in the view interface currently displaying the media information, the method further includes: In response to a triggered action targeting a specific region, the presentation of the media recommendation information is cancelled. The target area is a region in the view interface that is different from the first area, where the media recommendation information is re-presented.

8. The method as described in claim 1, characterized in that, After the view interface displaying the media information receives a trigger operation for the floating function item, the method further includes: In response to a trigger operation on the floating function item, when the media recommendation information exists in the view interface currently displaying the media information, the media recommendation information is displayed separately from other information in the view interface.

9. The method as described in claim 1, characterized in that, When the media information is an article, the method further includes: Extract key and non-key paragraphs from the text content of the article; Accordingly, the presentation of media recommendation information and the corresponding backtracking function for the media recommendation information include: In the area between the key paragraphs and the non-key paragraphs, media recommendation information and a corresponding backtracking function for the media recommendation information are presented; or... In the non-critical paragraphs, the media recommendation information and the corresponding backtracking function for the media recommendation information are presented; or, When there are at least two non-critical paragraphs, two adjacent non-critical paragraphs are selected, and media recommendation information and the corresponding backtracking function items of the media recommendation information are presented in the area between the two adjacent non-critical paragraphs.

10. The method as described in claim 9, characterized in that, The process of obtaining key and non-key paragraphs from the text content of the article includes: The text content is subjected to paragraph recognition to obtain at least two paragraphs constituting the text content; Obtain the average browsing time corresponding to the target number of words in each paragraph; The paragraphs corresponding to the average browsing time exceeding the time threshold are identified as key paragraphs in the text content; The paragraphs corresponding to the average browsing time that does not exceed the time threshold are identified as non-critical paragraphs in the text content.

11. The method as described in claim 9, characterized in that, The process of obtaining key and non-key paragraphs from the text content of the article includes: The text content is subjected to paragraph recognition to obtain at least two paragraphs constituting the text content; Obtain the interaction frequency corresponding to each paragraph; The paragraphs corresponding to interactions exceeding the frequency threshold are identified as key paragraphs in the text content. The paragraphs corresponding to interaction frequencies that do not exceed the frequency threshold are identified as non-critical paragraphs in the text content.

12. A media information processing apparatus, characterized in that, The device includes: The first presentation module is used to respond to a sliding operation on media information in the view interface, slide the media information in the view interface, and present media recommendation information and a corresponding backtracking function item for the media recommendation information; the backtracking function item is used to present the media recommendation information when the media recommendation information is not presented in the view interface. The second presentation module is also used to hide the presented media recommendation information; The second presentation module is further configured to, in response to a trigger operation on the traceback function item, present a floating function item corresponding to the media recommendation information; The third presentation module is used to respond to the trigger operation of the floating function item and present the media recommendation information again in the view interface where the media information is currently presented.

13. An electronic device, characterized in that, include: Memory, used to store executable instructions; The processor, when executing executable instructions stored in the memory, implements the media information processing method provided in the embodiments of this application.

14. A computer-readable storage medium, characterized in that, It stores executable instructions for causing a processor to execute, thereby implementing the media information processing method according to any one of claims 1 to 11.

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