Information prompting method and device, electronic equipment and storage medium

Abstract

The embodiment of the invention discloses an information prompting method and device, electronic equipment and a storage medium, and is applied to the field of man-machine interaction, the method comprises the steps that a first display interface is displayed, the first display interface comprises service prompting information, and the service prompting information is used for prompting to open a target service, the service prompt information comprises first service authority information of the target service and a first service opening control of the target service; in response to operation on the first display interface, part of content in the service prompt information is displayed on the first display interface, and the part of content comprises the first service opening control. According to the embodiment, different service prompt information is displayed based on the operation on the first display interface, interference of service authority information to a user can be avoided while the interaction path of the user understanding the target service is reduced, the information transmission effect of the target service can be improved, the interaction mode with the user is enriched, and the user experience is improved. And the interaction experience when the user uses the multimedia application is improved.

Description

TECHNICAL FIELD

[0001] Embodiments of the present application relate to the technical field of human-computer interaction, and relate to but are not limited to a method and apparatus for information prompting, an electronic device, and a storage medium. BACKGROUND

[0002] A multimedia application usually provides multiple types of services for users. For example, the multimedia application can provide a service for providing more high-quality multimedia content for users, and when the user uses the service, the user can obtain the permission to watch the high-quality multimedia content, so as to improve the experience of the user using the multimedia application.

[0003] However, the information delivery effect of the multimedia application for the above service is not good, and the interaction mode with the user is single, which reduces the interaction experience of the user using the multimedia application. SUMMARY

[0004] Therefore, embodiments of the present application provide a method and apparatus for information prompting, an electronic device, and a storage medium, which not only improve the information delivery effect of the target service, but also enrich the interaction mode with the user, and improve the interaction experience of the user using the multimedia application.

[0005] Embodiments of the present application provide a method for information prompting, comprising:

[0006] displaying a first display interface, the first display interface being an interface of a multimedia application logged in by an account which does not open a target service, wherein the first display interface includes service prompt information, the service prompt information being used to prompt to open the target service, the service prompt information including first service permission information of the target service and a first service opening control of the target service;

[0007] in response to an operation on the first display interface, displaying part of the content in the service prompt information on the first display interface, the part of the content including the first service opening control.

[0008] In the technical solution, the current interface (e.g., the first display interface) displays service prompt information including service permission information (e.g., the first service permission information) and a service opening control (e.g., the first service opening control). The service permission information can display more service use permissions of the target service to the user, facilitating the user to understand the content of the target service, improving the information transmission effect of the target service, and reducing the interactive path for the user to understand the target service. Meanwhile, the content displayed on the current interface is dynamically changed based on the operation of the user on the current interface, that is, part of the service prompt information is displayed on the current interface. This not only improves the interest of information prompt and avoids the interference of the service permission information on the user, but also ensures the information transmission effect of the target service, enriches the interactive mode between the multimedia application and the user during the provision of the target service, and thus effectively improves the interactive experience of the user when using the multimedia application.

[0009] In some embodiments, the method further includes:

[0010] In response to the operation on the first service opening control, a first transaction interface is displayed, the first transaction interface being used for opening the target service, the first transaction interface including at least one of second service permission information, a transaction control, transaction data, a transaction agreement, and a transaction mode, and the transaction mode including a third-party transaction mode.

[0011] In the technical solution, in response to the operation on the service opening control (e.g., the first service opening control) of the target service, the transaction interface (e.g., the first transaction interface) displayed can reduce the operation path of the user for obtaining the target service, improving the interactive experience of the user. At least one piece of content related to the target service is displayed in the transaction interface, which can help the user quickly understand the related information of the target service, making the presentation of the related information of the target service more transparent, and improving the information transmission effect of the target service. In addition, the transaction mode including the third-party transaction mode is displayed in the transaction interface, which can improve the diversity of the transaction process and further improve the user experience.

[0012] In some embodiments, the displaying of the transaction interface includes:

[0013] In the first display interface, the first transaction interface is displayed in the form of a sub-interface.

[0014] In the technical solution, the transaction interface (e.g., the first transaction interface) is displayed in the form of a sub-interface in the current interface (e.g., the first display interface), that is, the transaction interface can be quickly displayed in the form of a sub-interface without switching the current interface. This not only enables the current interface to display the transaction interface and other content other than the transaction interface at the same time, thereby improving the flexibility and diversity of interface content display, but also reduces the time for the electronic device to switch between different interfaces, reduces the time for the user to be presented with the transaction interface, and improves the user experience.

[0015] In some embodiments, the area of the first display interface other than the first transaction interface further displays first prompt information of the target service that has been opened, the first prompt information being used to prompt at least one account that has opened the target service, and / or the number of accounts that have opened the target service.

[0016] In the technical solution, the prompt information (e.g., the first prompt information) of the target service that has been opened is displayed in the area other than the transaction interface (e.g., the first transaction interface). This not only improves the utilization rate of the interface space of the current interface (e.g., the first display interface), but also enables the user to quickly understand the account and / or the number of accounts that have obtained the service permission, thereby improving the information transmission effect of the target service.

[0017] In some embodiments, the first transaction interface further displays first prompt information of the target service that has been opened, the first prompt information being used to prompt at least one account that has opened the target service, and / or the number of accounts that have opened the target service.

[0018] In the technical solution, the prompt information (e.g., the first prompt information) of the target service that has been opened is displayed in the transaction interface (e.g., the first transaction interface). This way, the prompt information of the target service that has been opened can be directly displayed in the transaction interface, thereby enriching the display mode of the prompt information and enabling the user to immerse in the understanding of the account and / or the number of accounts that have obtained the service permission.

[0019] In some embodiments, the method further includes:

[0020] displaying a second display interface, the second display interface being an interface of a multimedia application logged in by an account that has not opened the target service, wherein the second display interface includes a second service opening control of the target service, and the second display interface is any one of an interface of a multimedia content being followed, an interface of a multimedia content being liked, and a detail introduction interface of a multimedia content.

[0021] In the technical solution, when the electronic device displays any one of the interface of the pursued multimedia content, the interface of the liked multimedia content, and the interface of the detail introduction of the multimedia content, only the service opening control (e.g., the second service opening control) can be displayed, which not only reduces the interference of the information related to the target service on other content in the interface, but also enables sufficient display area in the interface to display other content, thereby improving the space utilization of the interface.

[0022] In some embodiments, the method further includes:

[0023] displaying a third display interface, the third display interface being an interface of a multimedia application logged in by the account having opened the target service, wherein the third display interface includes service addition prompt information for prompting addition of the target service, and the service addition prompt information includes service content of the target service and a service addition control of the target service, and the service content includes at least one of the following: a remaining duration of a validity period of the target service, an expired duration of the validity period of the target service, third service permission information, a transaction mode, and a transaction agreement.

[0024] In the technical solution, after the account has opened the target service, the service addition prompt information for adding the target service can be displayed in the interface of the multimedia application logged in by the account having opened the target service (e.g., the third display interface), the service addition prompt information includes the service content of the target service and the service addition control of the target service, and thus, more information related to the target service can be displayed for the user having opened the target service, which helps to ensure the information transmission effect of the target service and timely provide the target service for the user, thereby preventing the occurrence of the situation that the target service cannot be normally provided due to the user's forgetfulness.

[0025] In some embodiments, the displaying of the third display interface includes:

[0026] In the third display interface, the service addition prompt information is displayed in the form of a sub-interface.

[0027] In the technical solution, the service addition prompt information is displayed in the form of a sub-interface in the current interface (e.g., the third display interface), that is, the service addition prompt information can be quickly displayed in the form of a sub-interface without switching the current interface, which not only enables the service addition prompt information to be displayed in the current interface while other content of the current interface is displayed, thereby improving the flexibility and diversity of the display of the content of the interface, but also reduces the time for switching the display of different interfaces of the electronic device and the time for displaying the service addition prompt information for the user, thereby improving the user experience.

[0028] In some embodiments, the third display interface displays, in addition to the service addition prompt information, a second prompt information of the target service, the second prompt information being used to prompt at least one account that has added the target service, and / or the number of accounts that have added the target service.

[0029] In the above technical solution, the prompt information of the target service is displayed in addition to the service addition prompt information, which can improve the utilization of the interface space of the current interface (e.g., the third display interface), and enable the user to quickly understand the account and / or the number of accounts that have added the target service, thereby further improving the information transmission effect of the target service.

[0030] In some embodiments, the first display interface is any one of the following: a dedicated interface for displaying multimedia content of a target type, an interface for searching multimedia content, an interface for following multimedia content, an interface for viewing history multimedia content, an interface for liking multimedia content, a playing interface of multimedia content, a collection interface of multimedia content, and a detail introduction interface of multimedia content, the multimedia content of the target type being multimedia content allowed to be played after the target service is opened.

[0031] In the above technical solution, the service prompt information of the target service can be displayed in multiple interfaces, which is conducive to improving the information transmission effect of the target service, and since any interface displays a service opening control (e.g., the first service opening control), the operation path of the user when opening the target service can be reduced, thereby improving the user's interactive experience.

[0032] In some embodiments, the first service permission information includes at least one of the following: the number of multimedia content of a target type, playing multimedia content in an ad-free manner, the number of devices that allow the same member account to be logged in at the same time, allowing downloading multimedia content of a target type, and the highest playing definition of multimedia content of a target type, the multimedia content of the target type being multimedia content allowed to be played after the target service is opened.

[0033] In the above technical solution, one or more contents of the service permission information (e.g., the first service permission information) related to the target service are displayed in the interface, so that the user can timely and conveniently understand the target service, the presentation of the service permission information of the target service is more transparent, and the user's interactive experience is improved.

[0034] The information prompting device provided by the embodiments of the present application comprises:

[0035] The display module is configured to display a first display interface, the first display interface being an interface of a multimedia application logged in by an account which does not open a target service, wherein the first display interface comprises service prompt information, the service prompt information being used to prompt to open the target service, and the service prompt information comprises first service permission information of the target service and a first service opening control of the target service.

[0036] The display module is further configured to, in response to an operation on the first display interface, display part of the service prompt information on the first display interface, the part of the service prompt information comprising the first service opening control.

[0037] The electronic device provided by the embodiment of the present application comprises a memory and a processor, the memory stores a computer program which can be run on the processor, and the processor implements the method provided by the embodiment of the present application when executing the program.

[0038] The computer readable storage medium provided by the embodiment of the present application stores a computer program, and the computer program is executed by a processor to implement the method provided by the embodiment of the present application.

[0039] The computer program product provided by the embodiment of the present application comprises a computer program, and the computer program is executed by a processor to implement the method provided by the embodiment of the present application. BRIEF DESCRIPTION OF DRAWINGS

[0040] The drawings incorporated into the specification and forming a part of the specification, the drawings show the embodiments consistent with the present application, and together with the specification, are used to illustrate the technical solutions of the present application.

[0041] Figure 1 is a schematic diagram of an application scenario disclosed by the embodiment of the present application;

[0042] Figure 2 is a flowchart of a method of information prompting disclosed by the embodiment of the present application;

[0043] Figure 3A is a schematic diagram of a display interface of multimedia content of a target type disclosed by the embodiment of the present application;

[0044] Figure 3B is a schematic diagram of an interface of searching multimedia content disclosed by the embodiment of the present application;

[0045] Figure 3C is a schematic diagram of an interface of following multimedia content disclosed by the embodiment of the present application;

[0046] Figure 3D is a schematic diagram of an interface of watching historical multimedia content disclosed by the embodiment of the present application;

[0047] Figure 3E is a schematic view of an interface of multimedia content for which a like has been given, disclosed by an embodiment of the present application;

[0048] Figure 3F is a schematic view of a play interface of a trial type of multimedia content, disclosed by an embodiment of the present application;

[0049] Figure 3G is a schematic view of a play interface of a non-trial type of multimedia content, disclosed by an embodiment of the present application;

[0050] Figure 3H is a schematic view of a selection interface of multimedia content, disclosed by an embodiment of the present application;

[0051] Figure 3I is a schematic view of a detail introduction interface of multimedia content, disclosed by an embodiment of the present application;

[0052] Figure 4 is a schematic view of a flow of another information prompting method, disclosed by an embodiment of the present application;

[0053] Figure 5A is a schematic view of an interface for opening a target service, disclosed by an embodiment of the present application;

[0054] Figure 5B is a schematic view of another interface for opening a target service, disclosed by an embodiment of the present application;

[0055] Figure 6 is a schematic view of a flow of another information prompting method, disclosed by an embodiment of the present application;

[0056] Figure 7 is a schematic view of a second display interface, disclosed by an embodiment of the present application;

[0057] Figure 8A is a schematic view of another interface for opening a target service, disclosed by an embodiment of the present application;

[0058] Figure 8B is a schematic view of still another interface for opening a target service, disclosed by an embodiment of the present application;

[0059] Figure 9 is a schematic view of a flow of another information prompting method, disclosed by an embodiment of the present application;

[0060] Figure 10A is a schematic view of a third display interface, disclosed by an embodiment of the present application;

[0061] Figure 10B is a schematic view of another third display interface, disclosed by an embodiment of the present application;

[0062] Figure 11 is a flowchart of another method of information prompting according to an embodiment of the present application;

[0063] Figure 12 is a schematic diagram of an interface for playing multimedia content with advertisements according to an embodiment of the present application;

[0064] Figure 13 is a schematic diagram of a transaction interface based on playing multimedia content with advertisements according to an embodiment of the present application;

[0065] Figure 14 is a schematic diagram of an apparatus for information prompting according to an embodiment of the present application;

[0066] Figure 15 is a schematic diagram of an electronic device according to an embodiment of the present application. DETAILED DESCRIPTION

[0067] In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the specific technical solutions of the present application will be further described in detail below with reference to the accompanying drawings of the embodiments of the present application. The following embodiments are used to explain the present application, but are not used to limit the scope of the present application.

[0068] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. The terminology used in the description herein is for describing the embodiments of the present application only and is not intended to limit the present application.

[0069] In the following description, reference is made to "some embodiments", which describe a subset of all possible embodiments, but it is understood that "some embodiments" can be the same subset or different subsets of all possible embodiments, and can be combined with each other without conflict.

[0070] It should be noted that the terms "first", "second", "third" used in the embodiments of the present application are used to distinguish similar or different objects, and do not represent a specific order of the objects. Understandably, "first", "second", "third" can be interchanged with a specific order or sequence as allowed, so that the embodiments of the present application described herein can be implemented in an order other than that illustrated or described herein.

[0071] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.) and signals involved in the present application are authorized by the user or fully authorized by all parties, and the collection, use and processing of related data need to comply with relevant laws, regulations and standards of relevant countries and regions. For example, the target service, service permission information and the like involved in the present disclosure are obtained under full authorization.

[0072] The scene and part of the concept involved in the embodiments of the present application are introduced below.

[0073] In order to more clearly introduce the information prompting method disclosed in the embodiments of the present application, first, the application scene applicable to the method is introduced. Optionally, the method can be applied to electronic devices, including but not limited to: mobile phones, tablet computers and other portable electronic devices, smart watches, smart bracelets and other wearable devices, desktop computers, televisions and other desktop devices, and vehicle terminals and other devices, which are not limited here. Illustratively, please refer to Figure 1 , Figure 1 is a schematic diagram of an application scene disclosed in the embodiments of the present application. Optionally, the method can be applied in the process that the user 110 uses the electronic device 120, and it should be noted that Figure 1 The example of taking "mobile phone" as an example in the above is only one optional implementation manner, which should not be regarded as a limitation to the embodiments of the present application.

[0074] The information prompting method disclosed in the embodiments of the present application can be specifically applied in the process that the electronic device runs a multimedia application. Optionally, the multimedia application can include various video applications, audio-video applications, shopping applications or social applications, etc., which are not limited here. Optionally, the various video applications can include short drama applications, long video applications or short video applications, etc., which are not limited here.

[0075] In the embodiments of the present application, the multimedia application usually provides a plurality of types of services (such as non-member services, member services, etc.) for the user. For example, the multimedia application can provide a service for providing more high-quality multimedia content for the user, and the user can obtain the permission to watch these high-quality multimedia content when using the service, so as to improve the experience of the user using the multimedia application.

[0076] The multimedia content in the embodiments of the present application can include various types of content. For example, the multimedia content includes works of video type, works of picture type, works of audio type, works of video type combined with picture type, works of audio type combined with picture type, works of video type combined with audio type, works of video type, picture type and audio type, and the like. It should be noted that the types of the multimedia content are not specifically limited in the embodiments of the present application.

[0077] In the process of running the multimedia application on the electronic device, the multimedia application can be logged in through different types of accounts, wherein the types of the accounts can be divided into various types of accounts (such as member accounts, non-member accounts, and the like) based on different types of services provided by the multimedia application. Then, after logging in the multimedia application through different types of accounts, the multimedia application can provide different services.

[0078] For example, taking a short drama application as an example, part of the short drama application supports playing multimedia content of different playing permissions (such as free short dramas or paid short dramas); in the case of logging in the short drama application using a non-member account, the short drama application supports playing free short dramas and free preview episodes in paid short dramas and the like non-member services, and in the case of logging in the short drama application using a member account, the short drama application not only supports playing free short dramas, but also supports playing all episodes in paid short dramas, and even can provide ad-free member services.

[0079] However, the information transmission effect of the multimedia application for the above services is poor at present, and the interaction mode with the user is single, which not only easily interferes with the user in the process of using the multimedia application, but also seriously reduces the interaction experience of the user when using the multimedia application.

[0080] Therefore, the embodiments of the present application provide a method and device for information prompting, an electronic device and a storage medium. In the technical solution of the present application, the service prompt information containing the first service permission information of the target service and the first service opening control of the target service is displayed in the first display interface, and after responding to the operation on the first display interface, the electronic device displays the service prompt information containing only the first service opening control in the first display interface. The embodiments of the present application display different service prompt information based on the operation on the first display interface, which not only reduces the interaction path of the user to understand the target service, but also avoids the interference of the service permission information to the user, improves the information transmission effect of the target service, thereby enriching the interaction mode with the user and improving the interaction experience of the user when using the multimedia application.

[0081] In the following, the embodiments of the present application take a short drama application as an example to explain the technical solution of the present application in detail.

[0082] In order to make the purpose, technical solutions of the present application more clear and intuitive, below, taking a mobile phone as an example of an electronic device, a method for information prompting disclosed by the present application is described in detail with reference to the accompanying drawings.

[0083] Please refer to Figure 2 , Figure 2 is a flowchart of a method for information prompting disclosed by an embodiment of the present application. As shown in the method, the method can include the following steps: Figure 2

[0084] Step 210, the electronic device displays a first display interface, the first display interface includes service prompting information, the service prompting information is used for prompting to open a target service, the service prompting information includes first service permission information of the target service and a first service opening control of the target service.

[0085] The display interface in the embodiment of the present application can also be called a user interface (user interface, UI), which is a medium interface for interaction and information exchange between an application or an operating system and a user, and it realizes the conversion between the internal form of information and the form acceptable by the user.

[0086] In the embodiment of the present application, exemplarily, the target service can be a member service, an ad-free service, etc., which is not limited by the present application.

[0087] In the embodiment of the present application, the first display interface is an interface of a multimedia application logged in by an account which does not open the target service. Exemplarily, taking a short drama application as an example, the type of the account which does not open the target service can be a non-member account, and in the case of logging in the short drama application installed on the electronic device by the non-member account, the number and type of multimedia content provided in the short drama application for the non-member account are limited.

[0088] In the embodiment of the present application, in order to provide more multimedia content for the user, the service prompting information prompting to open the target service can be displayed in the first display interface of the multimedia application, the service prompting information includes the first service permission information of the target service, and the first service permission information indicates the service content provided by the multimedia application for the account opening the target service after logging in the multimedia application by the account opening the target service.

[0089] It should be understood that after logging in the same multimedia application by different types of accounts, the service content provided by the multimedia application is different. For example, taking a short drama application as an example, in the case of logging in the short drama application by a non-member account, the electronic device can display the service permission information corresponding to the member service in the first display interface of the short drama application.

[0090] ​In some embodiments, the first service permission information includes at least one of the following: a number of multimedia contents of a target type, playing multimedia contents in an ad-free manner, a number of devices that are allowed to simultaneously log in to the same member account, allowing downloading multimedia contents of a target type, a highest playing definition of multimedia contents of a target type, and the multimedia contents of the target type being multimedia contents allowed to be played after opening the target service. With this embodiment, one or more of the service permission information (e.g., the first service permission information) related to the target service is displayed in the interface, so that the user can learn about the target service in a timely and convenient manner, the presentation of the service permission information of the target service is more transparent, and the user's interactive experience is improved.

[0091] In the following, the content in the first service permission information is described in detail.

[0092] The number of multimedia contents of a target type refers to a number of multimedia contents supported to be played by the multimedia application after opening the target service and logging in to the multimedia application by using the account that has opened the target service. For example, taking a short drama application as an example, after opening a member service and logging in to the short drama application by using a member account, the short drama application can play a plurality of short dramas that are exclusive to members for free.

[0093] Playing multimedia contents in an ad-free manner refers to playing multimedia contents in an ad-free manner by the multimedia application after opening the target service and logging in to the multimedia application by using the account that has opened the target service. For example, taking a short drama application as an example, the short drama application may have inserted advertisements during playing each episode, or have inserted advertisements before playing each episode. After opening a member service and logging in to the short drama application by using a member account, the short drama application plays short dramas in a form of removing advertisements, thereby reducing the waiting time of the user when watching the short dramas.

[0094] The number of devices that are allowed to simultaneously log in to the same member account refers to a number of devices that are allowed to simultaneously log in to the same multimedia application by using the same account that has opened the target service when logging in to the multimedia application by using the account that has opened the target service. For example, taking a short drama application as an example, when the user has logged in to the short drama application on a television side by using a member account and played a short drama, if the user wants to watch the pop-up information of the short drama on a mobile phone, the same member account is supported to log in to the short drama application on the mobile phone side and play the corresponding short drama, so that the user can watch the short drama on the television side and watch the pop-up information on the mobile phone side, thereby effectively improving the interactive experience between the user and the application.

[0095] Allowing the download of target-type multimedia content means that after activating the target service, users can log in to the multimedia application using an account that has activated the target service, and the multimedia application can support downloading multimedia content exclusive to that account. For example, taking a short drama application as an example, after activating the membership service and logging in with a membership account, when a user wants to download some membership-exclusive multimedia content, the short drama application can provide that service.

[0096] The highest playback resolution of multimedia content of the target type refers to the resolution of multimedia content supported by the multimedia application after activating the target service and logging in with an account that has activated the target service. For example, taking a short drama application as an example, when logging in to the short drama application with a non-member account and playing a short drama, the highest playback resolution is only standard definition. After activating the membership service and logging in with a member account, the short drama application can provide users with playback of short dramas in high definition, ultra-high definition, and other resolutions.

[0097] As an example, consider short drama applications, such as... Figure 3A The display interface 30 shown in (a) (an example of the first display interface) displays service prompt information 31. Service prompt information 31 includes service permission information 312 (an example of the first service permission information). Service permission information 312 may include various rights information (e.g., the first right is 4000+ member-exclusive dramas, the second right is ad-free, etc.).

[0098] It should be noted that, Figure 3A The content of the service permission information 312 displayed in the display interface 30 shown in (a) is related to the size of the area where the service prompt information 31 is displayed. The larger the area where the service prompt information 31 is displayed, the more content the service permission information 312 displays. Therefore, the content of the service permission information 312 in the display interface 30 can be preset or can vary according to the size of the area where the service prompt information 31 is displayed; this application does not limit this.

[0099] It should also be noted that the first service permission information shown in the above examples should not constitute a limitation on the solution of this application. The first service permission information provided by different types of multimedia applications in electronic devices is different.

[0100] In this embodiment, the service prompt information may further include a first service activation control. The first service activation control is used to prompt the user to obtain the service permissions corresponding to the first service permission information by activating the target service. As an example, taking a short drama application as an example, such as... Figure 3AThe service prompt information 31 is displayed in the display interface 30 shown in (a), and the service prompt information 31 includes a service opening control 311 (an example of a first service opening control), and the service opening control 311 displays text information such as "open membership" and price information such as "as low as XX yuan".

[0101] It should be noted that the display position of the service prompt information in the first display interface can be any preset position of the first display interface, and the present application does not limit this.

[0102] In step 220, the electronic device displays part of the service prompt information in the first display interface in response to the operation on the first display interface, and the part includes the first service opening control.

[0103] In some embodiments, the operation on the first display interface can be a sliding operation on the first display interface. Alternatively, the sliding operation can be a sliding operation in any direction such as horizontal, vertical, diagonal, etc., and the present application does not limit this.

[0104] In some embodiments, the operation on the first display interface can be a clicking operation on the first display interface. Alternatively, the clicking operation can be a clicking operation on the first service permission information, and the present application does not limit this.

[0105] It should be noted that the operation on the first display interface can be any operation of the user, and the sliding operation and the clicking operation in the above two embodiments should not constitute a limitation on the operation mode of the first display interface in the present application.

[0106] In the embodiments of the present application, the electronic device can display part of the service prompt information in the first display interface in response to the operation on the first display interface, and the part includes the first service opening control. This way can avoid the interference of the first service permission information displayed in the first display interface to the user.

[0107] It should be noted that the display position of the first service opening control in the first display interface after the electronic device responds to the operation on the first display interface can be any preset position of the first display interface, and the present application does not limit this.

[0108] As an example, please refer to Figure 3A When the electronic device responds to the operation gesture "slide up" of the user as shown in (a), the electronic device displays the display interface 30 as shown in (b) in response to the operation gesture "slide up" of the user as shown in (a). Figure 3A Figure 3A Figure 3A Figure 3A ​​​The service opening control 311 is displayed in the display interface 30 shown in (b) in FIG. 3, and the text information "Open immediately" is displayed in the service opening control 311.

[0109] It should be noted that in the step of displaying part of the service prompt information in the first display interface in response to the operation on the first display interface, the content displayed in the first service opening control is related to the size of the control, which can be the same as or different from the content displayed in the first service opening control before the operation on the first display interface, and the present application does not limit this.

[0110] In some embodiments, the part of the service prompt information displayed in the first display interface can include not only the first service opening control but also part of the first service permission information, where the part of the first service permission information includes any one of the number of multimedia contents of the target type, the playing of multimedia contents in the ad-free mode, the number of devices allowed to be logged in simultaneously by the same member account, the permission to download multimedia contents of the target type, and the highest playing definition of multimedia contents of the target type. For example, the first service opening control and the number of multimedia contents of the target type can be displayed in the first display interface, so that a relatively balanced way of displaying the first service permission information is selected between the display of the first service permission information and the interference of the first service permission information with the user experience.

[0111] In the embodiments of the present application, after the account not opening the target service is logged in the multimedia application, the multimedia application includes different activity pages, and the content provided by each activity page is different. Based on this, when the user uses the multimedia application, the electronic device can provide different content to the user based on the interactive operation of the user with different activity pages. Therefore, in order to show the user the information related to the target service, the service prompt information can be displayed in different activity pages of the multimedia application, that is, the first display interface in the present application can be the interface under different activity pages. In the following, the way of displaying the service prompt information in different activity pages of the multimedia application will be introduced in detail.

[0112] In some embodiments, the first display interface can be a dedicated interface for displaying multimedia contents of the target type. The multimedia contents of the target type are multimedia contents allowed to be played after the target service is opened. For example, taking the member service as the target service, the dedicated interface for displaying multimedia contents of the target type is used to display the multimedia contents dedicated to the member service, and the dedicated interface for displaying multimedia contents of the target type includes at least one multimedia content dedicated to the member service.

[0113] Therefore, the step of displaying the first display interface, the first display interface including the service prompt information, and in response to an operation on the first display interface, displaying part of the content in the service prompt information on the first display interface can be: displaying a dedicated interface for displaying multimedia content of a target type, the dedicated interface for displaying multimedia content of a target type displaying the service prompt information; in response to an operation on the dedicated interface for displaying multimedia content of a target type, displaying part of the content in the service prompt information on the dedicated interface for displaying multimedia content of a target type.

[0114] Optionally, the dedicated interface for displaying multimedia content of a target type includes a multimedia content display interface in the form of a sub-interface. Therefore, the above-mentioned response to an operation on the dedicated interface for displaying multimedia content of a target type can be: in response to an operation on the multimedia content display interface.

[0115] It should be noted that the sub-interface can be in the form of a floating layer, a panel, a card, etc., and is displayed in suspension in the member dedicated interface of the multimedia content.

[0116] Optionally, the above-mentioned dedicated interface for displaying multimedia content of a target type displays the service prompt information in the following manner: the service prompt information is displayed in a region of the dedicated interface for displaying multimedia content of a target type other than the multimedia content display interface.

[0117] As an example, taking a short drama application as an example, please refer to Figure 3A , Figure 3A is a schematic diagram of a dedicated interface for displaying multimedia content of a target type disclosed by the embodiments of the present application. In the dedicated interface for displaying multimedia content of a target type, Figure 3A The display interface 30 shown in (a) of FIG. 30 includes a bottom tab bar 33, and the bottom tab bar 33 includes a highlighted “home” tab 331. When the electronic device displays the content in the home activity page in response to a triggering operation on the “home” tab 331. Further, in response to the triggering operation on the “home” tab 331, the display interface 30 also displays a top tab bar 34, and the top tab bar 34 includes a highlighted “member” tab 341. When the electronic device displays the dedicated interface for displaying multimedia content of a target type in response to a triggering operation on the “member” tab 341.

[0118] In the case where the display interface 30 displayed in the electronic device is the dedicated interface for displaying multimedia content of a target type, as shown in the display interface 30 in (a) of FIG. 30, Figure 3A The display interface 30 in (a) of FIG. 30 displays service prompt information 31 and a multimedia content display interface 32, and the service prompt information 31 includes a service activation control 311 and service permission information 312. When the electronic device displays the dedicated interface for displaying multimedia content of a target type in response to a triggering operation on the “member” tab 341. Figure 3AWhen the operation gesture "swipe up" shown in (a) is applied to the multimedia content display interface 32, the electronic device will... Figure 3A The display interface 30 shown in (a) switches to the following display mode: Figure 3A The display interface 30 is shown in (b) above. In such a case... Figure 3A In the display interface 30 shown in (b), a service activation control 311 is displayed, and the service activation control 311 displays text information such as "Activate Now".

[0119] In some implementations, the first display interface may be an interface for searching multimedia content. The interface for searching multimedia content is used to provide the multimedia content found through the search, as well as multimedia content similar to the found multimedia content.

[0120] Therefore, the above-mentioned display of the first display interface, which includes service prompt information, and the step of displaying a portion of the service prompt information on the first display interface in response to an operation on the first display interface, can be as follows: displaying an interface for searching multimedia content, the interface for searching multimedia content displaying the service prompt information; and displaying a portion of the service prompt information on the interface for searching multimedia content in response to an operation on the interface for searching multimedia content.

[0121] As an example, taking short drama applications as an example, please see Figure 3A and 3B , Figure 3A This is a schematic diagram of an interface for searching multimedia content disclosed in an embodiment of this application. Figure 3B The display interface 30 shown in (b) includes a search control 35. When the electronic device responds to a touch operation on the search control 35, the electronic device will display a... Figure 3A The display interface 30 shown in (a) (an example of the first display interface) is an interface for searching multimedia content.

[0122] in, Figure 3B The display interface 30 shown in (a) displays a search box 351, the searched multimedia content 352, and service prompt information 31. Service prompt information 31 includes a service activation control 311 (an example of a first service activation control) and service permission information 312 (an example of first service permission information). When the electronic device responds to the user's instructions as follows... Figure 3B When the operation gesture "swipe up" shown in (a) is displayed on interface 30, the electronic device will... Figure 3B The display interface 30 shown in (a) switches to the following display mode: Figure 3B The display interface 30 shown in (b) is as follows: Figure 3BThe display interface 30 shown in (b) displays a service activation control 311, which displays text information such as "Activate VIP to unlock member-exclusive content" and price information such as "as low as XX yuan".

[0123] In some implementations, the first display interface can be an interface for followed multimedia content. The interface for followed multimedia content is used to display at least one piece of followed multimedia content, which can be understood as multimedia content with a "following" tag. For example, when a user is interested in a particular multimedia content, they can set that multimedia content as a "following" tag, so that relevant information about that multimedia content is displayed on the interface for followed multimedia content.

[0124] Therefore, the above-mentioned display of the first display interface, which includes service prompt information, and the step of displaying a portion of the service prompt information on the first display interface in response to an operation on the first display interface, can be as follows: displaying the interface of the following multimedia content, where the service prompt information is displayed; and displaying a portion of the service prompt information on the interface of the following multimedia content in response to an operation on the interface of the following multimedia content.

[0125] As an example, taking short drama applications as an example, please see Figure 3B , Figure 3C This is a schematic diagram of an interface for tracking multimedia content, as disclosed in an embodiment of this application. Wherein, Figure 3C The display interface 30 shown in (a) (an example of the first display interface) includes a highlighted "Following" tab 332. Upon triggering an action on the "Following" tab 332, the electronic device displays content from the following activity page. Furthermore, upon triggering an action on the "Following" tab 332, the display interface 30 also displays a top tab bar 36, which includes a highlighted "Following Short Dramas" tab 361. Upon triggering an action on the "Following Short Dramas" tab 361, the display interface 30 on the electronic device displays the interface for the following multimedia content.

[0126] In the case where the display interface 30 on the electronic device is an interface for tracking multimedia content, such as... Figure 3C The display interface 30 shown in (a) displays service prompt information 31, which includes service activation control 311 (an example of a first service activation control) and service permission information 312 (an example of first service permission information). When the electronic device responds to the user's instructions as follows... Figure 3C When the operation gesture "swipe up" shown in (a) is displayed on interface 30, the electronic device will... Figure 3Cthe display interface 30 shown in (a) in FIG. 10 is switched to display the display interface 30 shown in (b) in FIG. 10. Figure 3C the display interface 30 shown in (a) in FIG. 10 is switched to display the display interface 30 shown in (b) in FIG. 10. Figure 3C The display interface 30 shown in (b) in FIG. 10 displays a service opening control 311, which displays text information such as "VIP exclusive for members, open VIP to enjoy more" and price information such as "as low as XX yuan".

[0127] In some embodiments, the first display interface can be a history viewing multimedia content interface. The history viewing multimedia content interface is used to display at least one multimedia content that has been viewed historically. It should be understood that the at least one multimedia content that has been viewed historically can be a multimedia content that has been played within a preset historical time length, which can be set arbitrarily, and the application does not limit this.

[0128] Therefore, the above steps of displaying a first display interface, the first display interface including service prompt information, and in response to an operation on the first display interface, displaying part of the service prompt information in the first display interface can be: displaying a history viewing multimedia content interface, the history viewing multimedia content interface displaying the service prompt information; and in response to an operation on the history viewing multimedia content interface, displaying part of the service prompt information in the history viewing multimedia content interface.

[0129] As an example, taking a short drama application as an example, please refer to Figure 3C , Figure 3D is a schematic diagram of a history viewing multimedia content interface disclosed by an embodiment of the application. In the diagram, Figure 3D The top tab bar 36 of the display interface 30 (an example of a first display interface) shown in (a) in FIG. 10 includes a "history viewing" tab 362. When the display interface 30 displayed in the electronic device is the history viewing multimedia content interface in response to a triggering operation on the "history viewing" tab 362.

[0130] When the display interface 30 displayed in the electronic device is the history viewing multimedia content interface, Figure 3D The display interface 30 shown in (a) in FIG. 10 displays service prompt information 31, which includes a service opening control 311 (an example of a first service opening control) and service permission information 312 (an example of first service permission information). When the electronic device responds to an operation gesture "swiping up" on the display interface 30 as shown in (a) in FIG. 10, the electronic device switches the display interface 30 shown in (a) in FIG. 10 to display the display interface 30 shown in (b) in FIG. 10. Figure 3D The display interface 30 shown in (a) in FIG. 10 is switched to display the display interface 30 shown in (b) in FIG. 10. Figure 3C The display interface 30 shown in (a) in FIG. 10 is switched to display the display interface 30 shown in (b) in FIG. 10. Figure 3D The display interface 30 shown in (b) in FIG. 10 displays a service opening control 311, which displays text information such as "VIP exclusive for members, open VIP to enjoy more" and price information such as "as low as XX yuan". Figure 3DThe display interface 30 shown in (b) of FIG. 13A displays a service opening control 311, and the service opening control 311 displays text information such as "Exclusive for Chasing Members, Open VIP to Enjoy More" and price information such as "as low as XX yuan".

[0131] In some embodiments, the first display interface can be a liked multimedia content interface. The liked multimedia content interface is used to display at least one liked multimedia content.

[0132] Therefore, the above steps of displaying the first display interface, the first display interface including service prompt information, and in response to an operation on the first display interface, displaying part of the service prompt information in the first display interface can be: displaying a liked multimedia content interface, the liked multimedia content interface displaying the service prompt information; and in response to an operation on the liked multimedia content interface, displaying part of the service prompt information in the liked multimedia content interface.

[0133] As an example, taking a short play application as an example, please refer to Figure 3D and 3E , Figure 3D is a schematic diagram of a liked multimedia content interface disclosed by an embodiment of the present application. Figure 3E The display interface 30 shown in (b) of FIG. 13A includes a "my" tab 333. When the electronic device displays an interface under the "my" tab 333 (referred to as a my active page) in response to a triggering operation on the "my" tab 333, the interface includes a "my like" tab. When the electronic device displays the display interface 30 in response to a triggering operation on the "my like" tab, the display interface 30 is a liked multimedia content interface, as shown in Figure 3D The display interface 30 shown in (a) of FIG. 13A (an example of the first display interface).

[0134] When the display interface 30 displayed in the electronic device is a liked multimedia content interface, as shown in Figure 3E The display interface 30 shown in (a) of FIG. 13A displays service prompt information 31, and the service prompt information 31 includes a service opening control 311 (an example of the first service opening control) and service permission information 312 (an example of the first service permission information). When the electronic device displays the display interface 30 in response to an operation gesture "swiping up" as shown in (a) of FIG. 13A, the electronic device displays the display interface 30 as shown in (a) of FIG. 13B. Figure 3E The display interface 30 shown in (a) of FIG. 13A is switched to display the display interface 30 as shown in (b) of FIG. 13B. Figure 3E The display interface 30 shown in (a) of FIG. 13A is switched to display the display interface 30 as shown in (b) of FIG. 13B. Figure 3E The display interface 30 shown in (a) of FIG. 13A is switched to display the display interface 30 as shown in (b) of FIG. 13B. Figure 3EIn the display interface 30 shown in (b) in FIG. 3, a service opening control 311 is displayed, and the service opening control 311 displays text information such as "Open VIP Enjoy More Member Film Library" and price information such as "as low as XX yuan".

[0135] In the above several embodiments, the display of service prompt information when the multimedia application is in different activity pages that are not playing multimedia content is introduced. Taking the short drama application as an example, when the user uses the short drama application, the running time of the short drama application in the page playing multimedia content is longer. In order to show the user the information related to the target service while playing the multimedia content, the following will continue to introduce the way of displaying service prompt information when the multimedia application is in the page playing multimedia content.

[0136] In some embodiments, the first display interface can be a playing interface of the multimedia content. The playing interface of the multimedia content is used to play at least one multimedia content.

[0137] Therefore, the above steps of displaying the first display interface, the first display interface including the service prompt information, and in response to the operation on the first display interface, displaying part of the content in the service prompt information in the first display interface can be: displaying a playing interface of the multimedia content, the playing interface of the multimedia content displaying the service prompt information; in response to the operation on the playing interface of the multimedia content, displaying part of the content in the service prompt information in the playing interface of the multimedia content.

[0138] Optionally, the playing interface of the multimedia content is a playing interface of a try-to-watch type of multimedia content. Taking the short drama application as an example, after logging in to the short drama application by using an account that does not open the target service, the first few episodes in the short drama are usually try-to-watch episodes, which are free try-to-watch episodes provided for the account that does not open the target service.

[0139] Optionally, before the response to the operation on the playing interface of the multimedia content, the first service opening control is displayed at a first preset position of the first display interface, and after the response to the operation on the playing interface of the multimedia content, the first service opening control is displayed at a second preset position of the first display interface. The first preset position and the second preset position are different. It should be noted that the display position of the first service opening control in the first display interface before and after the response to the operation on the playing interface of the multimedia content can be any preset position, which is not limited in the present application.

[0140] Optionally, the first preset position is a middle position of the first display interface, and the second preset position is a top position.

[0141] As an example, taking the short drama application as an example, please refer to Figure 3E , Figure 3FThis is a schematic diagram of a playback interface for a preview type of multimedia content disclosed in an embodiment of this application. Figure 3F The display interface 30 shown in (a) (an example of a first display interface) plays a preview episode with multimedia content (episode 1 as shown). Service prompt information 31 is displayed in the center of display interface 30. Service prompt information 31 includes a service activation control 311 (an example of a first service activation control) and service permission information 312 (an example of first service permission information). When the electronic device responds to the user's instructions as shown... Figure 3F When the operation gesture "click" shown in (a) of the electronic device is applied to service permission information 312, the electronic device will... Figure 3F The display interface 30 shown in (a) switches to the following display mode: Figure 3F The display interface 30 shown in (b) is as follows: Figure 3F The top of the display interface 30 shown in (b) has a service activation control 311, which displays text information such as "You can preview the first 5 episodes, or activate VIP to watch the whole series".

[0142] Optionally, the multimedia content playback interface is for paid multimedia content. For example, taking a short drama application as an example, after logging into the short drama application with an account that has not activated the target service, the remaining episodes in the short drama, excluding the aforementioned preview episodes, are non-preview episodes. These non-preview episodes are exclusive episodes provided to accounts that have activated the target service.

[0143] As an example, taking short drama applications as an example, please see Figure 3F , Figure 3G This is a schematic diagram of a playback interface for non-preview type multimedia content disclosed in an embodiment of this application. Figure 3G The display interface 30 shown in (a) (an example of a first display interface) displays a non-preview episode (episode 6 as shown) with multimedia content. The display interface 30 also displays service prompt information 31, which includes a service activation control 311 (an example of a first service activation control) and service permission information 312 (an example of first service permission information). When the electronic device responds to the user's instructions as follows... Figure 3G When the operation gesture "click" shown in (a) of the electronic device is applied to service permission information 312, the electronic device will... Figure 3G The display interface 30 shown in (a) switches to the following display mode: Figure 3G The display interface 30 shown in (b) is as follows: Figure 3G The display interface 30 shown in (b) displays a service activation control 311, which displays text information such as "Activate VIP to continue watching dramas".

[0144] In some embodiments, the first display interface can be a selection interface of the multimedia content. The selection interface of the multimedia content is used for selection switching to play different multimedia content, and the selection interface of the multimedia content includes a selection control corresponding to each multimedia content. When the selection control corresponding to each multimedia content is triggered, the corresponding multimedia content is played on the first display interface.

[0145] Therefore, the above-mentioned step of displaying the first display interface, the first display interface including service prompt information, and in response to the operation on the first display interface, displaying part of the content in the service prompt information on the first display interface can be: displaying a selection interface of the multimedia content, the selection interface of the multimedia content displaying the service prompt information; in response to the operation on the selection interface of the multimedia content, displaying part of the content in the service prompt information on the selection interface of the multimedia content.

[0146] As an example, taking a short play application as an example, please refer to Figure 3G and Figure 3F , Figure 3H is a schematic diagram of a selection interface of multimedia content disclosed by an embodiment of the present application. Figure 3H The display interface 30 shown in (b) of FIG. 13 displays a selection control 381. When the electronic device responds to the user to perform an operation gesture “click” on the selection control 381 as shown in (b) of FIG. 13, the electronic device will display a display interface 30 as shown in (a) of FIG. 14 (an example of the first display interface). Figure 3F The display interface 30 shown in (b) of FIG. 13 displays a selection control 381. When the electronic device responds to the user to perform an operation gesture “click” on the selection control 381 as shown in (b) of FIG. 13, the electronic device will display a display interface 30 as shown in (a) of FIG. 14 (an example of the first display interface). Figure 3F The display interface 30 shown in (a) of FIG. 14 includes a selection interface 382 displayed in the form of a sub-interface. The selection interface 382 displays service prompt information 31, which includes a service opening control 311 (an example of the first service opening control) and service permission information 312 (an example of the first service permission information). Further, when the electronic device responds to the user to perform an operation gesture “click” on the service permission information 312 as shown in (a) of FIG. 14, the electronic device will display a display interface 30 as shown in (b) of FIG. 14. Figure 3H The display interface 30 shown in (a) of FIG. 14 includes a selection interface 382 displayed in the form of a sub-interface. The selection interface 382 displays service prompt information 31, which includes a service opening control 311 (an example of the first service opening control) and service permission information 312 (an example of the first service permission information). Further, when the electronic device responds to the user to perform an operation gesture “click” on the service permission information 312 as shown in (a) of FIG. 14, the electronic device will display a display interface 30 as shown in (b) of FIG. 14. Figure 3H The display interface 30 shown in (a) of FIG. 14 includes a selection interface 382 displayed in the form of a sub-interface. The selection interface 382 displays service prompt information 31, which includes a service opening control 311 (an example of the first service opening control) and service permission information 312 (an example of the first service permission information). Further, when the electronic device responds to the user to perform an operation gesture “click” on the service permission information 312 as shown in (a) of FIG. 14, the electronic device will display a display interface 30 as shown in (b) of FIG. 14. Figure 3H The display interface 30 shown in (a) of FIG. 14 includes a selection interface 382 displayed in the form of a sub-interface. The selection interface 382 displays service prompt information 31, which includes a service opening control 311 (an example of the first service opening control) and service permission information 312 (an example of the first service permission information). Further, when the electronic device responds to the user to perform an operation gesture “click” on the service permission information 312 as shown in (a) of FIG. 14, the electronic device will display a display interface 30 as shown in (b) of FIG. 14. Figure 3H The display interface 30 shown in (a) of FIG. 14 includes a selection interface 382 displayed in the form of a sub-interface. The selection interface 382 displays service prompt information 31, which includes a service opening control 311 (an example of the first service opening control) and service permission information 312 (an example of the first service permission information). Further, when the electronic device responds to the user to perform an operation gesture “click” on the service permission information 312 as shown in (a) of FIG. 14, the electronic device will display a display interface 30 as shown in (b) of FIG. 14. Figure 3H The display interface 30 shown in (a) of FIG. 14 includes a selection interface 382 displayed in the form of a sub-interface. The selection interface 382 displays service prompt information 31, which includes a service opening control 311 (an example of the first service opening control) and service permission information 312 (an example of the first service permission information). Further, when the electronic device responds to the user to perform an operation gesture “click” on the service permission information 312 as shown in (a) of FIG. 14, the electronic device will display a display interface 30 as shown in (b) of FIG. 14.

[0147] In some implementations, the first display interface may be a details page for multimedia content. The details page displays detailed information about the multimedia content, including the cover image, plot summary, character information, plot preview, and at least one element from the series.

[0148] Therefore, the above-mentioned display of the first display interface, which includes service prompt information, and the step of displaying a portion of the service prompt information on the first display interface in response to an operation on the first display interface, can be as follows: displaying a details page of the multimedia content, which displays the service prompt information; and displaying a portion of the service prompt information on the details page of the multimedia content in response to an operation on the details page of the multimedia content.

[0149] As an example, taking short drama applications as an example, please see Figure 3H as well as Figure 3H , Figure 3I This is a schematic diagram of a multimedia content detail interface disclosed in an embodiment of this application. Figure 3I The display interface 30 shown in (b) displays a brief control, which, when the electronic device responds to the user's input as shown in the diagram, provides a brief overview of the interface. Figure 3H After clicking the "Click" introductory control as shown in (b) above, the electronic device will display something like this. Figure 3H The display interface 30 shown in (a) is an example of the first display interface. Figure 3I The display interface 30 shown in (a) displays detailed information about multimedia content (e.g., introduction, related actors, series, etc.). Figure 3I The display interface 30 shown in (a) displays service prompt information 31, which includes a service activation control 311 (an example of a first service activation control) and service permission information 312 (an example of first service permission information). Further, when the electronic device responds to the user's request as follows... Figure 3I When the operation gesture "click" shown in (a) of the electronic device is applied to service permission information 312, the electronic device will... Figure 3I The display interface 30 shown in (a) switches to the following display mode: Figure 3I The display interface 30 shown in (b) is as follows: Figure 3I The display interface 30 shown in (b) displays a service activation control 311, which displays text information such as "Activate membership service to watch the full series".

[0150] It should be noted that the first display interface is not limited in the embodiments of the present application, and can be any one of the above-mentioned various embodiments, or any other interface except the above-mentioned interface. This way of displaying the service prompt information of the target service in any interface can improve the information transmission effect of the target service, and since any interface displays the service opening control (such as the first service opening control) for opening the target service, the operation path of the user for opening the target service can be reduced, and the user's interactive experience is improved.

[0151] It can be seen that, by implementing the embodiments of the present application, the service prompt information including the service permission information (such as the first service permission information) and the service opening control (such as the first service opening control) is displayed in the current interface (such as the first display interface), the service permission information can display more service use permissions of the target service to the user, which facilitates the user to understand the content of the target service, improves the information transmission effect of the target service, and reduces the interactive path of the user to understand the target service; at the same time, the content displayed in the current interface is dynamically changed based on the operation of the user on the current interface, that is, part of the content in the service prompt information is displayed in the current interface, which not only improves the interest of information prompt and avoids the interference of the service permission information to the user, but also ensures the information transmission effect of the target service, so that the multimedia application enriches the interactive mode with the user in the whole process of providing the target service, and effectively improves the interactive experience of the user using the multimedia application.

[0152] Please refer to Figure 3I , Figure 4 is a flowchart of another information prompt method disclosed in the embodiments of the present application. As shown in the method of Figure 4 may include the following steps:

[0153] Step 410, the electronic device displays a first display interface, the first display interface includes service prompt information, the service prompt information is used to prompt to open a target service, the service prompt information includes first service permission information of the target service and a first service opening control of the target service.

[0154] Step 420, the electronic device displays part of the content in the service prompt information in the first display interface in response to the operation on the first display interface, and the part of the content includes the first service opening control.

[0155] The implementation of steps 410 and 420 can be referred to the content in steps 210-220 described above, which will not be repeated here.

[0156] Step 430, the electronic device displays a first transaction interface in response to the operation on the first service opening control, the first transaction interface is used to open the target service.

[0157] In some embodiments, the operation on the first service opening control can be a click operation on the first service opening control. It should be understood that the electronic device displays the first transaction interface in response to the click operation on the first service opening control.

[0158] In some embodiments, in order to avoid the occurrence of the case that the first transaction interface is displayed due to the user's mis-touch on the first service opening control, the operation on the first service opening control can be a long press operation on the first service opening control. It should be understood that the electronic device displays the first transaction interface in response to the long press operation on the first service opening control.

[0159] Optionally, the long press operation on the first service opening control is a touch operation on the first service opening control for a preset time length. The preset time length can be any preset time length, for example, 2 seconds, 1 second, etc., which is not limited in the present application.

[0160] It should be noted that the operation on the first service opening control can be any operation, and the click operation and the long press operation in the above two embodiments should not constitute a limitation on the operation mode of the first service opening control in the present application.

[0161] In the embodiments of the present application, the first transaction interface includes at least one of second service permission information, a transaction control, transaction data, a transaction agreement, and a transaction mode.

[0162] Optionally, the transaction mode includes a third-party transaction mode.

[0163] It should be noted that the second service permission information in the first transaction interface can be the same as the first service permission information displayed in the first display interface, or different service permission information can be displayed according to the first transaction interface, and the content of the service permission information displayed in different interfaces is not limited in the present application.

[0164] In some embodiments, in the step of displaying the first transaction interface, the electronic device can display the first transaction interface in a new interface. By displaying the transaction interface (such as the first transaction interface) in a new interface, the content in the transaction interface can be displayed in an immersive manner in the new interface, improving the display effect of the transaction interface content and improving the user experience.

[0165] As an example, taking a short play application as an example, please refer to Figure 4 , Figure 5A is a schematic diagram of an interface for opening a target service according to an embodiment of the present application. Figure 5AThe display interface 30 (an example of a first display interface) shown in (a) of FIG. 10 displays a service opening control 311 (an example of a first service opening control). When the electronic device responds to the user tapping the service opening control 311 according to the operation gesture “single tap” as shown in (a) of FIG. 10, the electronic device will switch to display a transaction interface 40 (an example of a first transaction interface) as shown in (b) of FIG. 10. Figure 5A The transaction interface 40 includes service permission information 411 (an example of second service permission information), transaction data 412, transaction mode 413, transaction control 414, and transaction agreement 415. Figure 5A

[0166] For example, the second service permission information 411 can prompt the number of multimedia content exclusive to the account of the target service by displaying the text information “XX exclusive dramas of the member service”, and can also prompt the multimedia content to be played in an ad-free manner by displaying the text information “ad-free, no ad experience”, and can also prompt the multimedia content to be watched in advance by displaying the text information “new drama reservation, new content preview”.

[0167] For example, the transaction data 412 is used to prompt the price information corresponding to different types of account of the target service. As shown in (b) of FIG. 10, the price information corresponding to three different types of member accounts is included, such as the price information corresponding to the member account with a usage period of 3 days, the price information corresponding to the member account with a usage period of one week, and the price information corresponding to the member account with a usage period of one month. In this way, by displaying the price information corresponding to different types of member accounts, the information transparency of the target service is improved, and the user can quickly determine whether to obtain the target service. Figure 5A

[0168] For example, the transaction mode 413 can provide a choice of multiple transaction modes, as shown in (b) of FIG. 10, the third-party transaction mode 1 and the third-party transaction mode 2, and the appropriate transaction mode can be selected according to actual needs. Figure 5A

[0169] For example, the transaction control 414 is triggered to open the target service.

[0170] For example, the transaction agreement 415 is triggered, and the electronic device can display the transaction agreement on the first transaction interface. For example, as shown in (b) of FIG. 10, after the transaction agreement 415 is triggered, the content of the agreement can be displayed on the transaction interface 40. Figure 5A

[0171] ​​​​In other embodiments, during the step of displaying the first transaction interface described above, the electronic device can display the first transaction interface as a sub-interface within the first display interface. This implementation displays the transaction interface (e.g., the first transaction interface) as a sub-interface on the current interface (e.g., the first display interface), meaning it can be quickly displayed as a sub-interface without switching the current interface. This not only allows for the simultaneous display of the transaction interface and other content on the current interface, improving the flexibility and diversity of interface content display, but also reduces the time spent switching between different interfaces, thus reducing the time spent displaying the transaction interface to the user and improving the user experience.

[0172] It should be noted that sub-interfaces can take the form of overlays, panels, cards, etc., and are displayed floating on the first display interface.

[0173] As an example, taking short drama applications as an example, please see Figure 5A , Figure 5B This is a schematic diagram of another interface for activating the target service disclosed in an embodiment of this application. Figure 5B The display interface 30 shown in (a) (an example of a first display interface) displays a service activation control 311 (an example of a first service activation control), which, when the electronic device responds to the user's request as follows... Figure 5B After the operation gesture "click" shown in (a) is activated by the service activation control 311, the electronic device will... Figure 5B As shown in (b), the transaction interface 40 (an example of the first transaction interface) is displayed on the display interface 30 in the form of a sub-interface. The transaction interface 40 includes service permission information 411 (an example of the second service permission information), transaction data 412, transaction method 413, transaction control 414, and transaction agreement 415.

[0174] It should be noted that the contents of service permission information 411, transaction data 412, transaction method 413, transaction control 414 and transaction agreement 415 in this embodiment can be found in the descriptions in the foregoing embodiments, and will not be repeated here.

[0175] In this embodiment of the application, when the electronic device displays the first transaction interface, it can also display a first prompt message indicating that the target service has been activated. The first prompt message is used to indicate at least one account that has activated the target service, and / or the number of accounts that have activated the target service.

[0176] It should be noted that the first notification information of the target service being activated in the embodiments of this application can be used to notify any one or more of various information such as at least one account that has activated the target service and the number of accounts that have activated the target service. This application does not limit this.

[0177] In the display form of the first transaction interface in the foregoing embodiments, there are various manners, and therefore, the embodiment in which the first transaction interface displays the first prompt information of the target service opened can also include various manners.

[0178] In some embodiments, in the case where the first transaction interface is displayed in the form of a new interface, the first transaction interface further displays the first prompt information of the target service opened. As an example, taking the short drama application as an example, as shown in the transaction interface (b), the transaction interface 40 further displays the prompt information 421 (an example of the first prompt information) of the target service opened. The prompt information 421 of the target service opened prompts the account number of the target service opened through the text information such as “XX has just opened the membership”. Figure 5B

[0179] With this embodiment, the prompt information (for example, the first prompt information) of the target service opened is displayed in the transaction interface (for example, the first transaction interface), which can directly display the prompt information of the target service opened in the transaction interface, enriches the display manner of the prompt information, and enables the user to immerse in the account number and / or the number of account numbers that have obtained the service permission, thereby improving the information transmission effect of the target service.

[0180] In some embodiments, in the case where the first transaction interface is displayed in the form of a new interface, the first transaction interface further displays the first prompt information of the target service opened. As an example, taking the short drama application as an example, as shown in the transaction interface (b), the transaction interface 40 further displays the prompt information 421 (an example of the first prompt information) of the target service opened. The prompt information 421 of the target service opened prompts the account number of the target service opened through the text information such as “XX has just opened the membership”. Figure 5A

[0181] With this embodiment, the prompt information (for example, the first prompt information) of the target service opened is displayed in the transaction interface (for example, the first transaction interface), which can directly display the prompt information of the target service opened in the transaction interface, enriches the display manner of the prompt information, and enables the user to immerse in the account number and / or the number of account numbers that have obtained the service permission, thereby improving the information transmission effect of the target service.

[0182] ​​It can be seen that, by implementing the embodiments of the present application, after responding to the operation of the service opening control (such as the first service opening control) for the target service, the operation path of the user in obtaining the target service can be reduced through the displayed transaction interface (such as the first transaction interface), and the interactive experience of the user is improved; and by displaying at least one content related to the target service in the transaction interface, the user can be helped to quickly understand the related information of the target service, the presentation of the related information of the target service is more transparent, and the information transmission effect of the target service is improved; in addition, by displaying the transaction mode including the third-party transaction mode in the transaction interface, the diversity of the transaction process can be improved, and the user experience is further improved.

[0183] In addition to the foregoing based on the operation of the first display interface, so that the electronic device displays the service prompt information containing only the first service opening control in the first display interface. The embodiments of the present application also propose a way that the electronic device displays the service prompt information containing only the second service opening control in part of the second display interface. Next, the scheme of the electronic device displaying the second service opening control in the second display interface will be described in detail.

[0184] Please refer to Figure 5B , Figure 6 is a flowchart of another information prompting method disclosed by the embodiments of the present application. As shown in the method Figure 6 may include the following steps:

[0185] Step 610, the electronic device displays a first display interface, the first display interface includes service prompt information, the service prompt information is used to prompt to open a target service, the service prompt information includes first service permission information of the target service and a first service opening control of the target service.

[0186] Step 620, the electronic device displays part of the content in the service prompt information in the first display interface in response to the operation of the first display interface, and the part of the content includes the first service opening control.

[0187] The implementation of steps 610 and 620 can be referred to the content in steps 210-220 described above, which will not be repeated here.

[0188] Step 630, the electronic device displays a second display interface, the second display interface includes a second service opening control of the target service, and the second display interface is any one of an interface of a multimedia content being pursued, an interface of a multimedia content being liked, and an interface of a detailed introduction of a multimedia content.

[0189] In the embodiments of the present application, the second display interface is an interface of a multimedia application logged in by the account which does not open the target service. The display position of the second service opening control in the second display interface can be any preset position of the second display interface, which is not limited in the present application.

[0190] In the following, the way of displaying the second service opening control in the second display interface is introduced in detail by taking a short drama application as an example.

[0191] In the embodiments of the present application, the second display interface can be an interface of a multimedia content being followed. As an example, please refer to FIG. 6A. Figure 6 Figure 7 FIG. 6A is a schematic diagram of a second display interface according to an embodiment of the present application. Figure 7 The display interface 50 (an example of the second display interface) shown in (a) of FIG. 6A is an interface corresponding to the “followed short drama” tab 361, and the service opening control 511 (an example of the second service opening control) is displayed in the display interface 50. The service opening control 511 displays text information such as “VIP exclusive for followed members, open VIP to enjoy more” and price information such as “as low as XX yuan”.

[0192] In the embodiments of the present application, the second display interface can be an interface of a multimedia content being liked. As an example, please refer to (b) of FIG. 6B. Figure 7 The display interface 50 (an example of the second display interface) shown in (b) of FIG. 6B is an interface corresponding to the “my likes” tab, and the service opening control 511 (an example of the second service opening control) is displayed in the display interface 50. The service opening control 511 displays text information such as “open VIP to enjoy more member video library” and price information such as “as low as XX yuan”.

[0193] In the embodiments of the present application, the second display interface can be an interface of a multimedia content. As an example, please refer to (c) of FIG. 6C. Figure 7 The display interface 50 (an example of the second display interface) shown in (c) of FIG. 6C displays episode information (such as introduction, related actors, etc.) of a multimedia content, and the service opening control 511 (an example of the second service opening control) is displayed in the display interface 50. The service opening control 511 displays text information such as “open member to watch full episodes”.

[0194] It should be noted that the interfaces of the multimedia content being followed, the multimedia content being liked, and the interface of the multimedia content for detail introduction in step 630, and other embodiments of the second service opening control displayed in the interfaces can refer to the foregoing introduction of the interfaces and the content of the first service opening control displayed in the interfaces in the foregoing embodiments, which will not be repeated here.

[0195] ​In some embodiments, after displaying the second display interface, the second display interface including the second service opening control of the target service, the electronic device can further display, in response to an operation on the second service opening control, a second transaction interface, the second transaction interface being used for opening the target service, the second transaction interface including at least one of fourth service permission information, a transaction control, transaction data, a transaction agreement, and a transaction mode.

[0196] Optionally, the transaction mode includes a third-party transaction mode.

[0197] It should be noted that the fourth service permission information displayed by the second transaction interface can be the same as the first service permission information displayed in the first display interface, or different service permission information can be displayed according to the first transaction interface, and the content of the service permission information displayed in different interfaces is not limited in the present application.

[0198] In some embodiments, in the step of displaying the second transaction interface in response to the operation on the second service opening control, the electronic device can display the second transaction interface in a new interface.

[0199] As an example, please refer to Figure 7 , Figure 8A is another interface diagram for opening a target service disclosed by the embodiments of the present application. Figure 8A The display interface 50 (an example of the second display interface) shown in (a) of FIG. 5 displays a service opening control 511 (an example of the second service opening control), and when the electronic device responds to the user's operation gesture of clicking the service opening control 511 as shown in (a) of FIG. 5, the electronic device will switch to display the transaction interface 60 (an example of the second transaction interface) as shown in (b) of FIG. 5. Figure 8A Figure 8A The transaction interface 60 includes service permission information 611 (an example of the fourth service permission information), transaction data 612, a transaction mode 613, a transaction control 614, and a transaction agreement 615.

[0200] In some embodiments, in the step of displaying the second transaction interface in response to the operation on the second service opening control, the electronic device can display the second transaction interface in a new interface.

[0201] As an example, taking a short play application as an example, please refer to Figure 8A , Figure 8B is another interface diagram for opening a target service disclosed by the embodiments of the present application. Figure 8B ​The display interface 50 shown in (a) (an example of a second display interface) displays a service activation control 511 (an example of a second service activation control), which, when the electronic device responds to the user's instructions as follows... Figure 8B After the operation gesture "click" shown in (a) is activated by the service control 511, the electronic device will... Figure 8B As shown in (b), the transaction interface 60 (an example of the second transaction interface) is displayed on the display interface 50 in the form of a sub-interface. The transaction interface 60 includes service permission information 611 (an example of the fourth service permission information), transaction data 612, transaction method 613, transaction control 614, and transaction agreement 615.

[0202] It should be noted that the contents of service permission information 611, transaction data 612, transaction method 613, transaction control 614 and transaction agreement 615 in the above embodiments can be found in the descriptions in the foregoing embodiments, and will not be repeated here.

[0203] In some implementations, when the electronic device displays the second transaction interface in the form of a new interface, the second transaction interface also displays a third prompt message indicating that the target service has been activated; or, when the second transaction interface is displayed in the form of a sub-interface, the area outside the second transaction interface in the second display interface also displays a third prompt message indicating that the target service has been activated.

[0204] Optionally, the third notification message is used to indicate at least one account that has activated the target service, and / or the number of accounts that have activated the target service. As an example, such as... Figure 8B The transaction interface 60 also displays a notification message 621 indicating that the target service has been activated (an example of the third notification message). The notification message 621 indicates that at least one account has activated the target service and the number of accounts that have activated the target service through text information such as "XX and 5 other users have just unlocked the member film library".

[0205] It should be noted that the implementation method for displaying the third prompt message indicating that the target service has been activated can be found in the content of the first prompt message indicating that the target service has been activated in the aforementioned implementation method, and will not be repeated here.

[0206] It can be seen that when the electronic device displays any one of the interface of the pursued multimedia content, the interface of the liked multimedia content, and the interface of the detail introduction of the multimedia content, only the service opening control (e.g., the second service opening control) can be displayed according to the embodiments of the present application. Not only can the interference degree of the information related to the target service on other content in the interface be reduced, but also there is enough display area in the interface to display other content, and the space utilization of the interface is improved.

[0207] Based on the foregoing embodiments, in a case where the electronic device responds to the operation of opening the target service and logs in the multimedia application using the account after the target service is opened, the electronic device displays the interface of the multimedia application after the target service is opened, and provides the service corresponding to the target service in the multimedia application.

[0208] Please refer to Figure 8A , Figure 9 is a flowchart of another method for prompting information disclosed in the embodiments of the present application. As shown in the method Figure 9 may include the following steps:

[0209] In step 910, the electronic device displays a first display interface, and the first display interface includes service prompt information. The service prompt information is used to prompt the opening of the target service, and the service prompt information includes first service permission information of the target service and a first service opening control of the target service.

[0210] In step 920, the electronic device displays part of the content in the service prompt information in the first display interface in response to the operation on the first display interface. The part of the content includes the first service opening control.

[0211] The embodiments of steps 910 and 920 can be referred to the content in the foregoing steps 210 to 220, which will not be repeated here.

[0212] In step 920, the electronic device displays a third display interface, and the third display interface includes service addition prompt information. The service addition prompt information is used to prompt the addition of the target service, and the service addition prompt information includes service content of the target service and a service addition control of the target service.

[0213] In the embodiments of the present application, the third display interface is an interface of a multimedia application logged in using an account after the target service is opened.

[0214] In the embodiments of the present application, each account that has opened the target service has a corresponding valid period of the target service, the valid period of the target service refers to the total length of time that the multimedia application can provide the target service since the date when the account that has not opened the target service is changed to the account that has opened the target service. It should be understood that in the case where the valid period of the target service expires, after the account logs in the multimedia application, the multimedia application will no longer provide the target service.

[0215] Therefore, in the embodiments of the present application, the electronic device displays the service addition prompt information in the third display interface after the account that has opened the target service logs in the multimedia application, and the service addition prompt information is used to prompt the addition of the target service. In this way, the user can be reminded in time to perform the addition operation of the target service on the account that has opened the target service, so as to ensure that the multimedia application can continuously provide the target service.

[0216] In some embodiments, in the case where the remaining length of the valid period of the target service is less than the first preset length of time, the service addition prompt information is displayed in the third display interface. It should be understood that the remaining length of the valid period of the target service refers to the remaining length of time that the multimedia application can provide the target service.

[0217] It should be noted that the first preset length of time can be any preset length of time, such as 2 days, 3 days, etc., which is not limited in the present application.

[0218] For example, taking a short drama application as an example, assuming that the first preset length of time is 2 days, when the target service has 2 days left in the valid period, it means that the current short drama application can still provide the target service for 2 days, and after 2 days, the target service will no longer be provided. The service addition prompt information can be displayed in the short drama application to prompt the user to add the target service.

[0219] In some embodiments, in the case where the expired length of the valid period of the target service is less than the second preset length of time, the service addition prompt information is displayed in the third display interface. It should be understood that the expired length of the valid period of the target service refers to the length of time that the multimedia application has suspended the provision of the target service.

[0220] It should be noted that the second preset length of time can be any preset length of time, such as 2 days, 3 days, etc., which is not limited in the present application.

[0221] For example, taking a short drama application as an example, assuming that the second preset length of time is 3 days, when the time to the end of the valid period of the target service is not more than 3 days, the service addition prompt information can be displayed in the short drama application to prompt the user to add the target service.

[0222] In some embodiments, the electronic device displays the service addition prompt information in the third display interface in the form of a sub-interface.

[0223] In some embodiments, for the account that has opened the target service and the validity period of the target service has not expired, the service content of the target service in the service addition prompt information includes at least one of the following information: the remaining duration of the validity period of the target service, the third service permission information, the transaction mode, and the transaction agreement.

[0224] As an example, please refer to Figure 9 , Figure 10A is a schematic diagram of a third display interface disclosed by an embodiment of the present application. As shown in Figure 10A , the interface after opening the target service shown in (a) is a display interface 70 (an example of the third display interface), which includes an interface 71 displayed in the form of a sub-interface, and the interface 71 displays service addition prompt information 711. The service addition prompt information 711 includes a service addition control 7111 of the target service and service content 7112 of the target service. The service content 7112 of the target service displays information such as "VIP member M days to expiration" to prompt the remaining duration of the validity period of the target service, service permission information such as "will not be able to XXX rights after expiration", a preview screen of "recommended exclusive episodes of the target service", a selection control of the transaction mode (such as the third-party transaction mode 1 shown in (a) of Figure 10A ), and information of the transaction agreement such as "XXX agreement".

[0225] In some embodiments, for the account that has opened the target service and the validity period of the target service has expired, the service content of the target service in the service addition prompt information includes at least one of the following information: the expired duration of the validity period of the target service, the third service permission information, the transaction mode, and the transaction agreement.

[0226] As another example, please refer to Figure 10A , Figure 10B is a schematic diagram of another third display interface disclosed by an embodiment of the present application. Figure 10BThe interface shown after opening the VIP service is a display interface 70 (an example of a third display interface), which includes an interface 71 displayed in the form of a sub-interface, and the interface 71 displays service addition prompt information 711, which includes a service addition control 7111 of the target service and service content 7112 of the target service. Among them, the service content 7112 of the target service displays information such as "VIP membership has expired for N days" to prompt the expired length of the validity period of the target service, "has no right to enjoy XXX benefits" service permission information, a preview screen of "recommended target service exclusive episodes", a selection control of "transaction mode" (such as Figure 10B the third-party transaction mode 1) shown, and information of "XXX agreement".

[0227] It should be noted that the third service permission information can be the same as the first service permission information displayed in the first display interface, or different service permission information can be displayed according to the first transaction interface setting. The content of the service permission information displayed in different interfaces is not limited in the present application.

[0228] In some embodiments, the third display interface displays second prompt information of the added target service in the area other than the service addition prompt information.

[0229] Optionally, the second prompt information of the added target service is used to prompt at least one user account of the added target service. As an example, as shown in (a) of Figure 10B the display interface 70, the area other than the interface 71 displaying the service addition prompt information 711 also displays prompt information 721 (an example of the second prompt information) of the added target service, and the prompt information 721 of the added target service prompts the user account of the added target service through text information such as "XX has just renewed the membership".

[0230] Optionally, the second prompt information of the added target service is also used to prompt at least one user account of the added target service and the number of users of the added target service. As an example, as shown in (b) of Figure 10A the display interface 70, the area other than the interface 71 displaying the service addition prompt information 711 also displays prompt information 721 (an example of the second prompt information) of the added target service, and the prompt information 721 of the added target service prompts at least one user account of the added target service and the number of users of the added target service through text information such as "XX and 5 other users have just renewed the membership".

[0231] Optionally, the second prompt information of the added target service is also used to prompt the number of users of the added target service. For example, the number of users of the added target service is prompted through text information such as "5 users have just renewed the membership".

[0232] It should be noted that the second prompt information of the added target service displayed on the third display interface can be used to prompt any one or more of the following information: at least one user account of the added target service, the number of users of the added target service, etc. This application does not limit this.

[0233] In some implementations, after displaying a third display interface that includes a service addition prompt, the electronic device may also display a third transaction interface in response to an operation on the service addition control. The third transaction interface is used to add the target service and includes at least one of transaction controls and transaction data.

[0234] In some implementations, in the step of displaying the third transaction interface in response to the operation of adding controls to the service, the electronic device may display the third transaction interface as a sub-interface on the third display interface.

[0235] As an example, when an electronic device responds to a user's actions as follows: Figure 10B After the operation gesture shown in (a) is "clicked" on the service append control 7111 of the target service, the electronic device uses... Figure 10A As shown in (b), the transaction interface 73 (an example of a third transaction interface) is displayed on the display interface 70 in the form of a sub-interface. The transaction interface 73 includes transaction controls 731 and transaction data 732.

[0236] In some implementations, after the aforementioned electronic device displays a third transaction interface in response to an operation on the service addition control for the target service, the electronic device may also display a transaction success interface in response to an operation on the transaction control. The transaction success interface includes at least one of a transaction success message, a playback control, and transaction data, wherein the playback control is used to play member-exclusive multimedia content when triggered.

[0237] Optionally, in the above steps of displaying a transaction success interface in response to an operation on the transaction control, the electronic device may display the transaction success interface as a sub-interface on the third display interface.

[0238] As an example, when an electronic device responds to a user's actions as follows: Figure 10A After the operation gesture shown in (b) is "clicked" on the transaction control 731 and the transaction is successful, the electronic device will... Figure 10A(c) in the form of a sub-interface in the display interface 70, the transaction success interface 74 includes a play control 741, a transaction success prompt information 742, and transaction data 743, wherein the play control 741 prompts the user to continue watching the multimedia content exclusive to the target service through text information such as "continue to experience exclusive episodes". Further, when the electronic device continues to play the multimedia content exclusive to the target service in the third display interface 70 after responding to the triggering operation of the play control 741.

[0239] It should be noted that the third display interface can be any one of an exclusive interface for displaying multimedia content of a target type, an interface for searching for multimedia content, an interface for following-up multimedia content, an interface for watching historical multimedia content, an interface for liking multimedia content, a play interface of multimedia content, a collection interface of multimedia content, and a detail introduction interface of multimedia content, and the present application does not limit the same.

[0240] It can be seen that by implementing the present application, after the account has opened the target service, the service addition prompt information for adding the target service can be displayed on the interface (such as the third display interface) of the multimedia application logged in by the account that has opened the target service, the service addition prompt information includes the service content of the target service and the service addition control of the target service, so that more information related to the target service can be displayed for the user who has opened the target service, which helps to ensure the information transmission effect of the target service, and the target service can be provided to the user in time to prevent the occurrence of the situation that the target service cannot be normally provided due to the user's forgetfulness.

[0241] Please refer to Figure 10A , Figure 11 is a flow diagram of another information prompting method disclosed in an embodiment of the present application. As shown in Figure 11 the method can include the following steps:

[0242] Step 1110, the electronic device displays a fourth display interface, the fourth display interface plays multimedia content of an advertising type and displays an ad-free control.

[0243] In the present application, the fourth display interface can be an interface under any active page of the multimedia application. As an example, please refer to Figure 11 , Figure 12 is a schematic diagram of a play interface of multimedia content of an advertising type disclosed in an embodiment of the present application, as shown in Figure 12 the display interface 80 (an example of the fourth display interface) includes a "hot" label 831, and when the "hot" label 831 is triggered, the electronic device displays a hot active page, and the hot active page is used to play multimedia content.

[0244] In the fourth display interface displayed by the electronic device in the embodiments of the present application, different types of multimedia content can be played, including multimedia content of an advertising type and multimedia content of a non-advertising type. For example, taking a short drama application as an example, the short drama application is mainly used to play multimedia content of a short drama type. During the playing of the multimedia content of the short drama type in the short drama application, the electronic device can also insert multimedia content of an advertising type during the playing of each episode of the short drama, or even before the playing of each episode of the short drama. This undoubtedly increases the waiting time of the user when watching the short drama. Therefore, an ad-free control can be displayed in the fourth display interface in which multimedia content of an advertising type is played, and the ad-free control is used to trigger the cancellation of the multimedia content of an advertising type played in the fourth display interface.

[0245] In the embodiments of the present application, the ad-free control can be displayed at any position of the fourth display interface, which is not limited in the present application. As an example, taking a short drama application as an example, as shown in a display interface 80 playing multimedia content 81 of an advertising type and displaying an ad-free control 82, the text information such as “ad-free” can prompt that the short drama application provides an ad-free permission, and the display interface 80 also displays text information such as “5 seconds later, swipe up to continue watching the short drama” to prompt that the remaining playing time of the multimedia content 81 of an advertising type is 5 seconds and the operation mode of continuing to play the short drama. After the multimedia content 81 of an advertising type is played, the electronic device can continue to play the multimedia content of a short drama type in the display interface 30 in response to the swipe-up operation on the display interface 80. Figure 12

[0246] Step 1120, the electronic device displays a fourth transaction interface in response to the operation of the ad-free control, the fourth transaction interface includes a transaction area for opening a target service and / or an ad-free prompt area, the ad-free prompt area includes ad-free prompt information, and the ad-free prompt information is used to prompt that the multimedia content is played in an ad-free manner based on a preset manner without opening the target service.

[0247] In some embodiments, the operation of the ad-free control described above can be a click operation, a long press operation, a double-click operation, and the like. It can be understood that the electronic device displays the fourth transaction interface in response to the click operation of the ad-free control.

[0248] ​In some embodiments, during the step of displaying the fourth transaction interface, the electronic device can display the fourth transaction interface as a sub-interface on the fourth display interface. In this embodiment, displaying the transaction interface (e.g., the fourth transaction interface) as a sub-interface on the current interface (e.g., the fourth display interface) allows for quick display of the transaction interface as a sub-interface without switching the current interface. This not only allows for the simultaneous display of the transaction interface on the current interface and other content, improving the flexibility and diversity of interface content display, but also reduces the time spent switching between different interfaces on the electronic device, thus reducing the time spent displaying the transaction interface to the user.

[0249] As an example, please see Figure 12 and Figure 12 , Figure 13 This is a schematic diagram of a transaction interface based on playing multimedia content containing advertisements, as disclosed in an embodiment of this application. When the electronic device responds to the user's... Figure 13 After clicking the ad-free control 82 as shown in the operation gesture, the electronic device displays the following: Figure 12 The display interface 80 shown in (a) is an example of the fourth display interface, and the transaction interface 90 (an example of the fourth transaction interface) is displayed in the display interface 80 as a sub-interface.

[0250] In this embodiment, the fourth transaction interface includes a transaction area for activating the target service and / or an ad-free prompt area. The areas included in the fourth transaction interface are described in detail below.

[0251] In some implementations, the transaction area for activating the target service is used to exempt advertisements by activating the target service. The transaction area for activating the target service includes at least one of the following: transaction control, fifth service permission information, transaction data, transaction method, and transaction protocol.

[0252] As an example, in such Figure 13 The transaction interface 90 shown in (a) includes a transaction area 91 for activating the target service. The transaction area 91 displays a transaction control 911. When the electronic device responds to the operation of the transaction control 911, it will activate the target service and remove the advertisement.

[0253] In some implementations, the ad-free prompt area includes ad-free prompt information, which is used to prompt that advertisements are waived based on a preset method without activating the target service, i.e., multimedia content is played without advertisements.

[0254] Optionally, in the case of not activating the target service, the preset method for removing ads based on preset methods includes at least one of playing preset type multimedia content and interacting with the played preset type multimedia content. In this embodiment, it is supported to obtain ad-free permission by playing preset type multimedia content, and it is also supported to obtain ad-free permission by interacting with the played preset type multimedia content. This method of supporting ad-free permission in multiple forms increases the fun of obtaining ad-free permission, which is conducive to improving user interaction and can avoid user boredom.

[0255] It is understandable that different types of areas displayed in the fourth transaction interface indicate that there can be multiple ways to obtain the permission to remove ads. For example, if the fourth transaction interface only includes a transaction area for activating the target service, it means that ad removal is only supported by activating the target service; if the fourth transaction interface only includes an ad-free prompt area, it means that ad removal is only supported by the preset method; if the fourth transaction interface includes both a transaction area for activating the target service and an ad-free prompt area, it means that ad removal is supported by both activating the target service and the preset method.

[0256] As an example, in such Figure 13 The transaction interface 90 shown in (b) (an example of the fourth transaction interface) includes a transaction area 91 for activating the target service and an ad-free prompt area 92. The transaction area 91 displays a transaction control 911. When the electronic device responds to an operation on the transaction control 911, it will activate the target service and remove advertisements. Simultaneously, the ad-free prompt area 92 displays an ad-free prompt message 921, which provides information such as "Watch videos to avoid ads for 20 minutes, no payment required" to indicate how to obtain the ad-free permission and the duration of ad-free viewing. The ad-free prompt area 92 also displays an ad removal control 922. When the electronic device responds to an operation on the ad removal control 922, it will play any preset multimedia content. After the preset multimedia content finishes playing, the ad-free permission is granted.

[0257] In some implementations, the area outside the fourth transaction interface in the fourth display interface also displays a fourth prompt message indicating that ad-free access has been granted.

[0258] Optionally, a fourth notification message indicating that at least one account has been granted ad-free access is used to notify the account that it has been granted ad-free access.

[0259] As an example, such as Figure 13The display interface 80 (an example of the fourth display interface) shown in (b) displays a prompt message 931 (an example of the fourth prompt message) indicating which accounts have obtained ad-free privileges through text information such as "XX has just obtained ad-free privileges".

[0260] Optionally, the fourth notification message indicating that an account has been granted ad-free access can also be used to indicate the number of accounts that have been granted ad-free access.

[0261] As an example, such as Figure 13 The display interface 80 shown in (a) displays a prompt message 931 (an example of the fourth prompt message) with ad-free permission information. It indicates which accounts have been granted ad-free permission through text information such as "5 users including XX have just obtained ad-free permission information" and how many accounts have obtained ad-free permission.

[0262] Optionally, a fourth notification message indicating that at least one account has been granted ad-free access and the number of accounts that have been granted ad-free access are displayed.

[0263] In this implementation, displaying a notification message indicating that ad-free access has been granted (e.g., the fourth notification message) in an area outside the transaction interface (e.g., the fourth transaction interface) not only improves the utilization rate of the current interface (e.g., the fourth display interface), but also allows users to quickly understand the accounts and / or the number of accounts that have obtained ad-free access, thereby improving the information delivery effect of the target service.

[0264] As can be seen, by implementing the embodiments of this application, when multimedia content of the type of advertisement is played on the current interface (e.g., the fourth display interface), displaying an ad-free control on the current interface can promptly prompt users to obtain permission information to remove advertisements, reducing the operation path for users to obtain such permission information. In the transaction interface (e.g., the fourth transaction interface), different information can be displayed in the transaction area for activating the target service and the ad-free prompt area, prompting users to obtain permission information to remove advertisements in multiple different ways. This approach is more personalized and further improves the user's interactive experience.

[0265] It should be understood that although each step in the above flowcharts is shown in sequence according to the direction of the arrow, these steps are not necessarily executed in the order indicated by the arrow. Unless otherwise specified herein, there is no strict order limitation for the execution of these steps, and these steps can be executed in other orders. Moreover, at least part of the steps in the above flowcharts can include multiple sub-steps or multiple stages, which are not necessarily executed at the same time, but can be executed at different times, and the execution order of these sub-steps or stages is not necessarily sequential, but can be alternately executed with at least part of other steps or sub-steps or stages of other steps. In addition, the above multiple embodiments can be independently implemented or combined with each other, which is not limited herein.

[0266] Based on the foregoing embodiments, the embodiments of the present application provide an information prompting device, which includes the modules included therein and the units included in the modules, and can be implemented by a processor; of course, it can also be implemented by a specific logic circuit; in the implementation process, the processor can be a central processing unit (CPU), a microprocessor (MPU), a digital signal processor (DSP), or a field programmable gate array (FPGA), etc.

[0267] Please refer to Figure 13 , Figure 14 is a structural schematic diagram of an information prompting device disclosed by the embodiments of the present application, as shown in the device includes a display module 1410. Figure 14

[0268] The display module 1410 is configured to display a first display interface, the first display interface being an interface of a multimedia application logged in by an account which does not open a target service, wherein the first display interface includes service prompt information, the service prompt information being used to prompt to open the target service, and the service prompt information including first service permission information of the target service and a first service opening control of the target service.

[0269] The display module 1410 is further configured to, in response to an operation on the first display interface, display part of the content in the service prompt information on the first display interface, the part of the content including the first service opening control.

[0270] In some embodiments, the display module 1410 is further configured to, in response to an operation on the first service opening control, display a first transaction interface, the first transaction interface being used to open the target service, and the first transaction interface including at least one of second service permission information, a transaction control, transaction data, a transaction agreement, and a transaction mode, the transaction mode including a third-party transaction mode.

[0271] ​In some embodiments, the display module 1410 displays the first transaction interface, specifically for: displaying the first transaction interface in the form of a sub-interface in the first display interface.

[0272] In some embodiments, the first display interface further displays first prompt information of the target service that has been opened in a region other than the first transaction interface, the first prompt information being used to prompt at least one account that has opened the target service, and / or the number of accounts that have opened the target service.

[0273] In some embodiments, the first transaction interface further displays first prompt information of the target service that has been opened, the first prompt information being used to prompt at least one account that has opened the target service, and / or the number of accounts that have opened the target service.

[0274] In some embodiments, the display module 1410 is further configured to display a second display interface, the second display interface being an interface of a multimedia application logged in by an account that has not opened the target service, wherein the second display interface includes a second service opening control of the target service, and the second display interface is any one of an interface of multimedia content being followed, an interface of multimedia content being liked, and an interface of a detailed introduction of multimedia content.

[0275] In some embodiments, the display module 1410 is further configured to display a third display interface, the third display interface being an interface of a multimedia application logged in by an account that has opened the target service, wherein the third display interface includes service addition prompt information, the service addition prompt information being used to prompt to add the target service, the service addition prompt information including service content of the target service and a service addition control of the target service, and the service content including at least one of: a remaining duration of a validity period of the target service or an expired duration of the validity period of the target service, third service permission information, a transaction mode, and a transaction agreement.

[0276] In some embodiments, the display module 1410 displays the third display interface, specifically for: displaying the service addition prompt information in the form of a sub-interface in the third display interface.

[0277] In some embodiments, the third display interface further displays second prompt information of the target service that has been added in a region other than the service addition prompt information, the second prompt information being used to prompt at least one account that has added the target service, and / or the number of accounts that have added the target service.

[0278] In some embodiments, the first display interface is any one of the following: a dedicated interface for displaying multimedia content of a target type, an interface for searching multimedia content, an interface for following multimedia content, an interface for viewing history multimedia content, an interface for liking multimedia content, a playing interface of multimedia content, a collection interface of multimedia content, a detail introduction interface of multimedia content, and the target type of multimedia content is multimedia content allowed to be played after opening a target service.

[0279] In some embodiments, the first service permission information includes at least one of the following: a number of multimedia content of a target type, playing multimedia content in an ad-free manner, a number of devices allowed to be logged in simultaneously by a same member account, allowing downloading multimedia content of a target type, and a highest playing definition of multimedia content of a target type, and the target type of multimedia content is multimedia content allowed to be played after opening a target service.

[0280] In some embodiments, the display module 1410 is further configured to display a fourth display interface, and the fourth display interface plays multimedia content of an ad type and displays an ad-free control.

[0281] The display module 1410 is further configured to display, in response to an operation on the ad-free control, a fourth transaction interface, and the fourth transaction interface includes a transaction area for opening a target service and / or an ad-free prompt area, and the ad-free prompt area includes ad-free prompt information, and the ad-free prompt information is used to prompt playing multimedia content in an ad-free manner based on a preset manner without opening the target service.

[0282] In some embodiments, the display module 1410 displays the fourth transaction interface, and specifically displays the fourth transaction interface in the form of a sub-interface in the fourth display interface.

[0283] In some embodiments, an area in the fourth display interface other than the fourth transaction interface further displays fourth prompt information of having obtained ad-free permission, and the fourth prompt information is used to prompt at least one account having obtained ad-free permission and / or a number of accounts having obtained ad-free permission.

[0284] It should be noted that the division of the modules of the information prompting device shown in the embodiments of the present application is illustrative, and is merely a logical functional division, and another division manner can be used in actual implementation. Figure 14

[0285] Please refer to Figure 14 , Figure 15 is a structural schematic diagram of an electronic device according to an embodiment of the present application. As shown in Figure 15 , the electronic device includes:

[0286] a memory 1510 storing executable program codes;​

[0287] a processor 1520 coupled with the memory 1510;

[0288] The processor 1520 invokes the executable program code stored in the memory 1510 to execute the method of any one of the above-mentioned method embodiments.

[0289] The embodiments of the present application provide a computer readable storage medium, which stores a computer program, and the computer program is executed by a processor to implement the steps in any one of the above-mentioned method embodiments.

[0290] The embodiments of the present application also disclose an application publishing platform, wherein the application publishing platform is used to publish a computer program product, and when the computer program product is run on a computer, the computer is caused to execute part or all of the steps of the above-mentioned method embodiments.

[0291] Those skilled in the art can understand that, Figure 15 Figure 15 The structure shown in the figure is only a block diagram of part of the structure related to the scheme of the present application, and does not constitute a limitation on the electronic device to which the scheme of the present application is applied. The specific electronic device can include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0292] It should be noted that the above device, electronic device, computer readable storage medium and computer program product embodiments are similar to the description of the above method embodiments, and have similar beneficial effects to the method embodiments. For technical details not disclosed in the device, electronic device, computer readable storage medium and computer program product embodiments of the present application, please refer to the description of the method embodiments of the present application.

[0293] It should be understood that the "one embodiment" or "an embodiment" or "some embodiments" mentioned throughout the specification means that the specific features, structures or characteristics related to the embodiments are included in at least one embodiment of the present application. Therefore, "in one embodiment" or "in an embodiment" or "in some embodiments" appearing throughout the specification does not necessarily mean the same embodiment. In addition, these specific features, structures or characteristics can be combined in one or more embodiments in any suitable manner. It should be understood that in various embodiments of the present application, the size of the serial number of the above processes does not mean the execution order. The execution order of the processes should be determined according to its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present application. The serial number of the above embodiments of the present application is only for description, not representing the advantages and disadvantages of the embodiments. The above description of each embodiment tends to emphasize the differences between each embodiment, and the same or similar parts can be referred to each other. For the sake of brevity, this document will not be repeated here.

[0294] The term "and / or", merely describes an associated relationship, which means that there can be three relationships, for example, object A and / or object B, which can represent: object A exists alone, object A and object B exist together, and object B exists alone.

[0295] It should be noted that, in this document, the terms "comprising", "including", or any other variant thereof are intended to cover a non-exclusive inclusion, so that a process, method, article, or device that comprises a list of elements does not include only those elements, but can also include other elements that are not expressly listed, or other elements inherent in such process, method, article, or device. Without more limitations, the element defined by the sentence "comprising a…" does not exclude the presence of additional identical elements in the process, method, article, or device that includes the element.

[0296] In several embodiments provided in the present application, it should be understood that the disclosed devices and methods can be implemented in other ways. The above-described embodiments are only illustrative, for example, the division of the modules is only a logical functional division, and actual implementation can have another division manner, such as: a plurality of modules or components can be combined, or can be integrated into another system, or some features can be ignored or not executed. In addition, the coupling or direct coupling or communication connection between the displayed or discussed components can be indirect coupling or communication connection through some interfaces, devices or modules, which can be electrical, mechanical or other forms.

[0297] A person of ordinary skill in the art can understand that all or part of the steps of the above-mentioned method embodiments can be completed by program instruction related hardware, and the foregoing program can be stored in a computer readable storage medium, and the program executes the steps including the above-mentioned method embodiments when executed; and the foregoing storage medium includes: mobile storage device, read only memory (ROM), magnetic disc or optical disc and various storage program codes.

[0298] The methods disclosed in several method embodiments provided in the present application can be combined arbitrarily to obtain new method embodiments without conflict.

[0299] The features disclosed in several device embodiments provided in the present application can be combined arbitrarily to obtain new device embodiments without conflict.

[0300] The above merely provides the implementation of the present application, but the protection scope of the present application is not limited thereto, any person skilled in the art can easily think of the change or replacement within the technical range disclosed by the present application, which should be covered in the protection scope of the present application. Therefore, the protection scope of the present application should be subject to the protection scope of the claims.

Claims

1. A method of information presentation, characterized by The method comprises: displaying a first display interface, the first display interface being an interface of a multimedia application logged in by an account without opening a target service, wherein the first display interface comprises service prompt information, the service prompt information being used to prompt opening of the target service, the service prompt information comprising first service permission information of the target service and a first service opening control of the target service; in response to an operation on the first display interface, displaying part of the content in the service prompt information on the first display interface, the part of the content comprising the first service opening control.

2. The method of claim 1, wherein, The method further comprises: in response to an operation on the first service opening control, displaying a first transaction interface, the first transaction interface being used to open the target service, the first transaction interface comprising at least one of second service permission information, a transaction control, transaction data, a transaction agreement and a transaction mode, the transaction mode comprising a third-party transaction mode.

3. The method of claim 2, wherein, The display of the first transaction interface comprises: displaying the first transaction interface in the form of a sub-interface on the first display interface.

4. The method of claim 3, wherein, An area of the first display interface other than the first transaction interface further displays first prompt information of accounts that have opened the target service, the first prompt information being used to prompt at least one account that has opened the target service and / or a number of accounts that have opened the target service.

5. The method of claim 2, wherein, The first transaction interface further displays the first prompt information of the accounts that have opened the target service, the first prompt information being used to prompt at least one account that has opened the target service and / or a number of accounts that have opened the target service.

6. The method according to any one of claims 1 to 5, characterized in that, The method further comprises: displaying a second display interface, the second display interface being an interface of a multimedia application logged in by an account without opening the target service, wherein the second display interface comprises a second service opening control of the target service, the second display interface being any one of an interface of a multimedia content being followed, an interface of a multimedia content being liked and an interface of a detailed introduction of a multimedia content.

7. The method according to any one of claims 1 to 5, characterized in that, The method further comprises: displaying a third display interface, the third display interface being an interface of a multimedia application logged in by an account that has opened the target service, wherein the third display interface comprises service addition prompt information, the service addition prompt information being used to prompt addition of the target service, the service addition prompt information comprising service content of the target service and a service addition control of the target service, the service content comprising at least one of a remaining duration of a validity period of the target service or an expired duration of the validity period of the target service, third service permission information, a transaction mode and a transaction agreement.

8. The method of claim 7, wherein, The display of the third display interface comprises: displaying the service addition prompt information in the form of a sub-interface on the third display interface.

9. The method of claim 7, wherein, An area of the third display interface other than the service addition prompt information further displays second prompt information of accounts that have added the target service, the second prompt information being used to prompt at least one account that has added the target service and / or a number of accounts that have added the target service.

10. The method according to any one of claims 1 to 5, characterized in that, The first display interface is any one of the following: a dedicated interface for displaying multimedia content of a target type, an interface for searching for multimedia content, an interface for following multimedia content, an interface for viewing historical multimedia content, an interface for liking multimedia content, a playing interface of multimedia content, a collection interface of multimedia content, a detail introduction interface of multimedia content, the target type of multimedia content being multimedia content allowed to be played after the target service is opened.

11. The method according to any one of claims 1 to 5, characterized in that, The first service permission information includes at least one of the following: the number of multimedia content of a target type, playing multimedia content in an ad-free manner, the number of devices allowed to be simultaneously logged in by a same member account, allowing downloading multimedia content of a target type, and the highest playing definition of multimedia content of a target type, the target type of multimedia content being multimedia content allowed to be played after the target service is opened.

12. An apparatus for information presentation, characterized by The method comprises: The display module is configured to display a first display interface, the first display interface being an interface of a multimedia application logged in by an account that has not opened a target service, wherein the first display interface includes service prompt information, the service prompt information being used to prompt opening of the target service, and the service prompt information including first service permission information of the target service and a first service opening control of the target service. The display module is further configured to, in response to an operation on the first display interface, display part of the service prompt information in the first display interface, the part including the first service opening control.

13. An electronic device comprising a memory and a processor, the memory storing a computer program operable to run on the processor, characterized in that, The processor executes the program to implement the steps of the method in any one of claims 1 to 11.

14. A computer readable storage medium having stored thereon a computer program, characterized in that, The computer program is executed by the processor to implement the method in any one of claims 1 to 11.

15. A computer program product, characterised in that, The computer program is executed by the processor to implement the method in any one of claims 1 to 11.

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