Management system and method suitable for intelligent middle screen advertisement putting

Abstract

The invention discloses a management system and method suitable for intelligent middle-screen advertisement putting, and the system comprises a Launcher system, an intelligent middle-screen operation management platform, an intelligent middle-screen advertisement system and a screensaver system.The intelligent middle-screen advertisement system is provided with an advertisement configuration platform which is used for advertisement configuration; the Launcher system is used for realizing interaction between a user and the intelligent middle-screen operation management platform, the intelligent middle-screen operation management platform arranges a Launcher page released by the Launcher system, and obtains a corresponding advertisement from the intelligent middle-screen advertisement system based on an advertisement release position, so that the advertisement is rendered in the Launcher page; and the screensaver system is used for directly pushing the advertisement materials passing the audit of the intelligent medium-screen advertisement system to the screensaver system for screensaver advertisement rendering. According to the invention, a comprehensive and efficient one-stop digital advertisement putting framework is constructed, and the putting scene of the intelligent middle-screen advertisement is expanded.

Description

Technical Field

[0001] This invention relates to the field of smart screen management technology, specifically to a management system and method suitable for smart screen advertising. Background Technology

[0002] With its wide user reach and high user engagement, IPTV large screens have become an important channel for advertising. The advertising operation and management platform for IPTV large screens boasts a mature and comprehensive operational system, encompassing numerous functional modules such as ad creative management, creative review management, ad placement management, regional management, whitelist user management, scheduling management, schedule review management, batch upload management, and statistical analysis. These functional modules work together to ensure the efficient and stable operation of IPTV large screen advertising, providing advertisers with a reliable platform for ad placement.

[0003] With the continuous development of technology, smart central screens, as integrated home intelligent hub devices with screens that combine communication, entertainment, security, smart home control, and health management functions, are gradually entering the market and beginning to be implemented. Leveraging their unique interactivity and convenience, smart central screens are expected to become the new central hub of the digital home, providing users with a richer and more personalized service experience. Based on smart central screens, entirely new advertising scenarios can be developed, further enriching advertising formats and channels, creating a one-stop digital advertising capability, and meeting the diverse advertising needs of advertisers.

[0004] However, the rise of smart central screens has also brought many challenges to the operation of existing advertising businesses: smart central screens differ significantly from IPTV large screens in terms of functional positioning, user scenarios and interaction methods. This means that the existing IPTV advertising logic cannot be directly applied to smart central screens. For example, the push of advertising materials, display strategies and interaction with related systems all need to be redesigned and optimized according to the characteristics of smart central screens. Summary of the Invention

[0005] To address the problems existing in the prior art, this invention provides a management system and method suitable for smart mid-screen advertising, constructing a comprehensive and efficient one-stop digital advertising architecture and expanding the advertising scenarios for smart mid-screens.

[0006] To achieve the above technical objectives, the present invention adopts the following technical solution: A management system suitable for smart screen advertising includes: a Launcher system, a smart screen operation management platform, and a smart screen advertising system; The intelligent central screen advertising system is equipped with an advertising configuration platform for advertising configuration; The Launcher system is used to enable interaction between users and the smart central screen operation and management platform. For the Launcher page deployed by the Launcher system, the smart central screen operation and management platform arranges the Launcher page and obtains the corresponding advertisement from the smart central screen advertising system based on the advertising placement position, so that the advertisement is rendered in the Launcher page.

[0007] Furthermore, the advertising configuration platform includes an advertising material configuration module, which has a material management unit and a material review management unit. The material management unit is used to generate advertising key information identifiers from uploaded advertising materials, and the material review management unit is used to review the advertising key information identifiers and use the approved advertising materials for advertising strategy configuration.

[0008] Furthermore, the advertising configuration platform also includes: an advertising strategy configuration module and an advertising configuration review module. The advertising strategy configuration module is used to configure advertising strategies, including: configuring the advertising placement area using the advertising placement area management unit, configuring the advertising placement time period and number of placements using the advertising scheduling management unit, configuring the user group for advertising placement using the whitelist user management unit, and configuring the advertising placement using the advertising placement management unit. The advertising configuration review module reviews the configured advertising strategies and synchronizes the approved advertisements to the smart central screen operation management platform.

[0009] Furthermore, the smart mid-screen advertising system also includes a resource coordination service module and a delivery engine service module. The resource coordination service module is used to send advertising strategy configuration requests to the advertising strategy configuration module, and the delivery engine service module is used to synchronize the advertisements approved by the advertising configuration review module to the advertising recommendation slots in the smart mid-screen operation management platform.

[0010] Furthermore, the intelligent central screen operation management platform includes: a floor arrangement module, a navigation bar arrangement module, and an advertising recommendation slot arrangement module; The floor arrangement module is used for floor style registration, generating corresponding numbers for registered floor styles, and arranging the floors in the Launcher page by combining and laying out the floor style numbers. The navigation bar arrangement module is used to arrange the navigation bar of the Launcher page; The ad placement arrangement module is used to arrange a specific position in a certain floor of the Launcher page as an ad recommendation position and generate an ad placement identifier.

[0011] Furthermore, the intelligent central screen operation management platform also includes a visualization arrangement module, which is used to visually present the floor arrangement, navigation bar arrangement, and advertising recommendation arrangement of the Launcher page.

[0012] Furthermore, it also includes a screensaver system, which is used to set the album permissions of third-party photo album applications to the highest level and select album content from the third-party photo album applications as the screensaver for display.

[0013] Furthermore, the screensaver system is also used to directly push the advertising materials approved by the smart central screen advertising system to the screensaver system for screensaver advertising rendering.

[0014] Furthermore, the present invention also provides a management method for advertising on smart central screens, comprising the following steps: Step S1: The smart central screen operation and management platform arranges the floor style, navigation bar, and advertising recommendation positions on the Launcher page; Step S2: Upload the advertising materials to the smart central screen advertising system for review. Once the review is approved, proceed to step S3. Step S3: Configure and review the advertising strategies for the ads that have passed the advertising material review, and synchronize the approved ads to the ad recommendation slots arranged on the smart central screen operation and management platform; Step S4: The Launcher system receives the advertisements synchronized from the Smart Central Screen Operation and Management Platform and renders the Launcher page to realize the advertisement delivery.

[0015] Furthermore, it also includes: directly pushing approved advertising materials to the screensaver system for screensaver ad rendering.

[0016] Compared with the prior art, the present invention has the following beneficial effects: (1) The present invention is applicable to the management system and method for smart screen advertising placement. By setting up a smart screen operation management platform, it is used to flexibly arrange the Launcher page in the Launcher system, so that operators can quickly adjust the Launcher page layout and advertising recommendation positions according to market demand and marketing strategies, and synchronize the advertisements configured by the smart screen advertising system to the advertising recommendation positions to achieve precise advertising placement. (2) The present invention is applicable to the management system and method for smart screen advertising, which supports the placement of multiple types of advertisements on any advertisement recommendation position on the Launcher page and on the screen saver system, expands the smart screen advertising scenarios, and realizes one-stop digital advertising. (3) The present invention is applicable to the management system and method for advertising on smart screens. When advertising is placed on the screen saver system, it also supports setting the album permissions of third-party album applications to the highest level and prioritizing the display of album content in the screen saver system. This can realize personalized settings for users, improve users' experience and satisfaction with the screen saver, and enhance the interaction and stickiness between users and the smart screen. Attached Figure Description

[0017] Figure 1 This is an architecture diagram of the management system for smart screen advertising placement according to the present invention; Figure 2 This is a flowchart illustrating the management method for advertising placement on smart central screens according to the present invention. Detailed Implementation

[0018] The technical solution of the present invention will be further explained and described below with reference to the accompanying drawings.

[0019] like Figure 1 This is an architecture diagram of the management system for smart screen advertising, applicable to this invention. The management system includes a Launcher system, a smart screen operation management platform, a smart screen advertising system, and a screensaver system. This management system supports various types of advertising on any ad placement on the Launcher page and on the screensaver system. Ad types include images, videos, and H5 pages. Simultaneously, the screensaver system supports displaying album content from third-party photo album applications, expanding the advertising scenarios for smart screens and achieving one-stop digital advertising. Specifically, the smart screen advertising system has an ad configuration platform for ad configuration; the Launcher system facilitates interaction between users and the smart screen operation management platform. When the Launcher system initiates an ad placement request, the smart screen operation management platform arranges the Launcher page for the system and retrieves the corresponding ad from the smart screen advertising system based on the ad placement position, rendering the ad on the Launcher page; when the screensaver system is needed to display ads, it directly pushes the ad materials approved by the smart screen advertising system to the screensaver system for screensaver ad rendering.

[0020] The advertising configuration platform of this invention includes: an advertising material configuration module, an advertising strategy configuration module, and an advertising configuration review module. The advertising material configuration module has a material management unit and a material review management unit. The material management unit generates key advertising information identifiers from uploaded advertising materials. Advertising materials include images, videos, and H5 pages, etc. The key advertising information identifiers include the advertising material resource link, advertising name, customer identifier, and advertising resource size. The material review management unit reviews the key advertising information identifiers and adds a reviewer identifier, review time, and review result identifier to the existing key advertising information identifiers. Approved advertising materials are used for advertising strategy configuration. The advertising strategy configuration module configures advertising strategies, including: configuring the advertising placement area using the advertising placement area management unit; configuring the advertising placement time period and frequency using the advertising scheduling management unit; configuring the user group for advertising placement using the whitelist user management unit; and configuring the advertising placement using the advertising placement management unit. The advertising configuration review module reviews the configured advertising strategies and synchronizes approved advertisements to the smart central screen operation management platform.

[0021] The smart mid-screen advertising system of this invention further includes: a resource coordination service module, a delivery engine service module, and a scheduled task module. The resource coordination service module is used to send advertising strategy configuration requests to the advertising strategy configuration module. The delivery engine service module is used to synchronize advertisements approved by the advertising configuration review module to the advertising recommendation slots in the smart mid-screen operation management platform. The scheduled task module is used to periodically delete expired and scheduled advertising data and to perform scheduled advertising delivery data statistics. The smart mid-screen advertising system of this invention relies on the mutual cooperation between these modules to realize the configuration and delivery of smart mid-screen advertisements. Simultaneously, it can collect, statistically analyze, and evaluate the effectiveness of smart mid-screen advertising delivery in real time.

[0022] The intelligent central screen operation and management platform of this invention includes: a floor arrangement module, a navigation bar arrangement module, an advertising recommendation position arrangement module, a visualization arrangement module, and a heat map display module; The floor arrangement module is used for floor style registration, generating a corresponding number for each registered floor style. This number is consistent on both the Launcher system side and the smart operation management platform side, and is used to associate specific floor styles. The floors in the Launcher page are arranged by combining and laying out the floor style numbers. The navigation bar arrangement module is used to arrange the navigation bar of the Launcher page; The ad placement arrangement module is used to arrange a specific position in a certain floor of the Launcher page as an ad recommendation position and generate an ad placement identifier. To prevent the current ad recommendation position from becoming empty after the ad expires, the arranged ad recommendation position needs to support the configuration of a backup strategy. When the ad in the current ad recommendation position expires, the backup ad is displayed. The visualization layout module is used to visually present the layout of floors, navigation bar, and ad and recommendation positions on the Launcher page; The heatmap display module is used to visually present advertising data on the smart central screen.

[0023] The intelligent mid-screen operation management platform of the present invention can be used to flexibly arrange the Launcher page in the Launcher system, enabling operators to quickly adjust the Launcher page layout and ad recommendation positions according to market demand and marketing strategies, and synchronize the ads configured in the intelligent mid-screen advertising system to the ad recommendation positions to achieve precise ad placement.

[0024] The Launcher system in this invention is the medium through which the smart central screen interacts directly with the user after it is powered on. It carries functions such as user login, authentication, personal center, system settings, page display, SystemUI display, voice interaction, skill interaction, and device control. In advertising scenarios, it is mainly responsible for interacting with the operation and management platform to present advertisements.

[0025] Upon first boot of the smart central screen, the Launcher page invokes an initialization interface to render Launcher page data. During this initialization, the Launcher system needs to obtain and input the current user identifier, including: serial number and user business account, Launcher page template number, Launcher page type, relevant parameters for floor querying on the Launcher page, and necessary MD5 signature. When requesting the initialization interface, the smart central screen's operation and management platform returns a response message to the Launcher system. This response message contains floor data for all navigation bars and the default navigation bar subpages loaded upon boot. Specifically, this refers to the advertising data obtained by the smart central screen's advertising system based on the set advertising recommendation positions, which the Launcher system then presents to different users.

[0026] When the smart central screen is powered on, when a user switches the navigation bar refresh, the Launcher system calls the navigation bar refresh subpage interface to refresh the page. When using this interface, the Launcher system needs to obtain and input the current user's identifier, including: serial number and user business account, Launcher page template number, the new navigation bar ID, floor query parameters, and necessary MD5 signatures. When the navigation bar refresh subpage interface request is made, the smart central screen operation management platform returns a response message to the Launcher system through this interface. The response message contains the arrangement data under the current navigation bar, which is ultimately presented to different users by the Launcher system.

[0027] In this invention, the initialization page interface is http: / / ip:port / midScreen / PageDataInitQuery. Table 1 shows the designed initialization page interface request message, Table 2 shows the designed initialization page interface response message, Table 3 shows the message design of the pageInfo object in the initialization page interface response message, Table 4 shows the message design of the navigation bar recommendation information, Table 5 shows the message design of the subpage information, Table 6 shows the message design of the subpage information, Table 7 shows the message design of the floor-level advertising recommendation information, and Table 8 shows the message design of the advertising recommendation content information.

[0028] Table 1: Initialization Page Interface Request Message

[0029] Table 2: Initialization Page Interface Response Messages

[0030] Table 3: PageInfo Object Messages

[0031] Table 4: navtopItem object messages

[0032] Table 5: MinorPageInfo Object Messages

[0033] Table 6: moduleInfo object message

[0034] Table 7: PositionInfo Object Messages

[0035] Table 8: Design of the contentInfo object

[0036] In this invention, the interface for switching the navigation bar and refreshing the subpage is http: / / ip:port / midScreen / PageDataSplitScreenQuery. Table 9 shows the design of the request message for the interface for switching the navigation bar and refreshing the subpage, and Table 10 shows the design of the response message for the interface for switching the navigation bar and refreshing the subpage.

[0037] Table 9: Request Message for Switching Navigation Bar and Refreshing Subpage Interface

[0038] Table 10: Response messages for the API to switch navigation bar and refresh subpage

[0039] The screensaver system of this invention automatically displays images, clocks, or dynamic images when the smart screen is in standby or idle. The screensaver system interacts with the smart screen's advertising system or the albums of third-party photo album applications to display advertisements or albums. Specifically, regarding screensaver advertising, unlike ad placement in arbitrary ad slots on the Launcher page, the advertising system directly pushes approved ad materials to the screensaver system for display, without needing to interact with the smart screen's operation and management platform. Regarding screensaver album display, the screensaver system sets the album permissions of third-party photo album applications to the highest level, selecting album content from these applications as the screensaver for display. Therefore, the screensaver system of this invention allows for personalized user settings, improving user experience and satisfaction, and enhancing user interaction and engagement with the smart screen.

[0040] like Figure 2 The present invention also provides a management method for advertising on smart central screens, comprising the following steps: Step S1: The smart central screen operation management platform arranges the floor layout, navigation bar layout, and advertising recommendation positions on the Launcher page; specifically: Step 1.1: Before developing the floor style, the developers register the floor style on the smart central screen operation and management platform and generate a corresponding number for the registered floor style. This number is consistent on the Launcher system side and the smart central screen operation and management platform side and is used to associate the specific floor module style. Step 1.2: Operations personnel log in to the Smart Central Screen Operations Management Platform and arrange the Launcher page. Through the arrangement module provided by the Smart Central Screen Operations Management Platform, different types of floors are combined and laid out on the Launcher page according to requirements. Step 1.3: In the smart central screen operation management platform, the operations personnel select a specific position under a certain floor on the Launcher page and set it as an advertising recommendation position. After successful setting, the system generates an advertising position identifier. At the same time, in order to prevent the current advertising position from becoming empty after the advertisement expires, the operations personnel configure a backup strategy for the advertising recommendation position. Step 1.4: After completing the Launcher page layout and ad placement settings, the operations staff publishes the page on the Smart Mid-Screen Operations Management Platform. The operations staff can choose to edit an already published page or directly add a new Launcher page to preview the effect. Simultaneously, it supports saving drafts or submitting for review. If the review fails, the Launcher page needs to be edited again. After approval, the Launcher page is published. Successful publication triggers the synchronization of the current ad placement's location information to the Smart Mid-Screen Advertising System.

[0041] Step S2: Upload the advertising materials to the smart central screen advertising system for review. Once approved, proceed to step S3; specifically: Step 2.1: The customer logs into the Smart Mid-Screen Advertising System, selects the advertising materials to be uploaded, including images, videos and H5 pages. The selected advertising materials are uploaded to the advertising material management unit in the configuration platform, which automatically generates key advertising information such as advertising material resource link, advertising name, customer identifier and advertising resource size to identify the currently uploaded advertising materials and transmits them to the advertising material review and management unit. Step 2.2: The reviewer logs into the advertising material review management unit of the smart central screen advertising system, obtains the key information of the advertisement to be reviewed, performs the review operation, and adds the reviewer identifier, review time, and review result identifier to the original key information of the advertisement. Step 2.3: Check the review status of the ad creatives. Only ad creatives with a review status of "approved" are allowed to proceed to the subsequent ad strategy configuration. If the review fails, the ad creatives cannot be used for subsequent ad placements. Step S3: Configure and review the advertising strategies for the approved advertising materials, and synchronize the approved advertisements to the ad recommendation slots arranged on the Smart Mid-Screen Operation and Management Platform; Specifically: The advertising strategy configuration module in the Smart Mid-Screen advertising system configures the advertising strategy according to the ad recommendation slots set by the Smart Mid-Screen Operation and Management Platform. The advertising strategy includes the advertising area, advertising user group, advertising time period, and advertising frequency. The configured advertising strategy is reviewed by the advertising configuration review module. After the review is approved, the advertising-related resource information is synchronized to the ad recommendation slots on the Smart Mid-Screen Operation and Management Platform. Step S4: The Launcher system receives advertisements synchronized from the smart central screen operation and management platform, renders the Launcher page, and realizes advertisement delivery; specifically: Step 4.1: When the smart screen is powered on for the first time, it makes a real-time request to the smart screen operation and management platform to send a request to the smart screen operation and management platform to obtain the homepage first screen style and corresponding advertising strategy; Step 4.2: The Launcher system receives data returned by the Smart Central Screen Operation and Management Platform. The returned data includes floor data for all navigation bars and navigation bar subpages loaded by default at startup. This data is advertising data obtained by the Smart Central Screen Operation and Management Platform from the Smart Central Screen Advertising System in real time based on the set advertising recommendation positions. Step 4.3: The Launcher system renders the page based on the data returned by the interface, and presents corresponding advertisements to different users according to their attributes, thereby achieving precise advertising.

[0042] Step 3.4: If an exception occurs during the request or loading of data, the Launcher system reads the local cached data to ensure that the Launcher page can be displayed normally and avoid problems such as blank pages.

[0043] In one technical solution of the present invention, advertising is also carried out through a screensaver system, and approved advertising materials are directly pushed to the screensaver system for screensaver advertising rendering.

[0044] Furthermore, in one technical solution of the present invention, the screensaver system supports setting the album permissions of third-party photo album applications to the highest level. If the current user has set the album as the screensaver, the album content will be displayed first.

[0045] The above are merely preferred embodiments of the present invention. The scope of protection of the present invention is not limited to the above embodiments. All technical solutions falling within the scope of the present invention's concept are within the scope of protection of the present invention. It should be noted that for those skilled in the art, any improvements and modifications made without departing from the principles of the present invention should be considered within the scope of protection of the present invention.

Claims

1. A management system suitable for advertising on smart central screens, characterized in that, include: Launcher system, smart central screen operation and management platform, and smart central screen advertising system; The intelligent central screen advertising system is equipped with an advertising configuration platform for advertising configuration; The Launcher system is used to enable interaction between users and the smart central screen operation and management platform. For the Launcher page deployed by the Launcher system, the smart central screen operation and management platform arranges the Launcher page and obtains the corresponding advertisement from the smart central screen advertising system based on the advertising placement position, so that the advertisement is rendered in the Launcher page.

2. The management system for smart screen advertising as described in claim 1, characterized in that, The advertising configuration platform includes an advertising material configuration module, which has a material management unit and a material review management unit. The material management unit is used to generate advertising key information identifiers from uploaded advertising materials, and the material review management unit is used to review the advertising key information identifiers and use the approved advertising materials for advertising strategy configuration.

3. The management system for smart screen advertising as described in claim 2, characterized in that, The advertising configuration platform also includes an advertising strategy configuration module and an advertising configuration review module. The advertising strategy configuration module is used to configure advertising strategies, including: configuring the advertising placement area using the advertising placement area management unit, configuring the advertising placement time period and number of placements using the advertising scheduling management unit, configuring the user group for advertising placement using the whitelist user management unit, and configuring the advertising placement using the advertising placement management unit. The advertising configuration review module reviews the configured advertising strategies and synchronizes the approved advertisements to the smart central screen operation management platform.

4. A management system for smart screen advertising as described in claim 3, characterized in that, The smart central screen advertising system also includes a resource coordination service module and a delivery engine service module. The resource coordination service module is used to send advertising strategy configuration requests to the advertising strategy configuration module, and the delivery engine service module is used to synchronize the advertisements approved by the advertising configuration review module to the advertising recommendation slots in the smart central screen operation management platform.

5. A management system for smart screen advertising as described in claim 1, characterized in that, The intelligent central screen operation and management platform includes: a floor arrangement module, a navigation bar arrangement module, and an advertising recommendation slot arrangement module; The floor arrangement module is used for floor style registration, generating corresponding numbers for registered floor styles, and arranging the floors in the Launcher page by combining and laying out the floor style numbers. The navigation bar arrangement module is used to arrange the navigation bar of the Launcher page; The ad placement arrangement module is used to arrange a specific position in a certain floor of the Launcher page as an ad recommendation position and generate an ad placement identifier.

6. A management system for smart screen advertising as described in claim 5, characterized in that, The intelligent central screen operation and management platform also includes a visualization arrangement module, which is used to visually present the floor arrangement, navigation bar arrangement, and advertising and recommendation position arrangement of the Launcher page.

7. A management system for smart screen advertising as described in claim 1, characterized in that, It also includes a screensaver system, which sets the album permissions of third-party photo album applications to the highest level and selects album content from third-party photo album applications as the screensaver for display.

8. A management system for smart screen advertising as described in claim 2, characterized in that, The screensaver system is also used to directly push advertising materials approved by the smart central screen advertising system to the screensaver system for screensaver advertising rendering.

9. A management method for advertising on smart central screens, characterized in that, Includes the following steps: Step S1: The smart central screen operation and management platform arranges the floor style, navigation bar, and advertising recommendation positions on the Launcher page; Step S2: Upload the advertising materials to the smart central screen advertising system for review. Once the review is approved, proceed to step S3. Step S3: Configure and review the advertising strategies for the ads that have passed the advertising material review, and synchronize the approved ads to the ad recommendation slots arranged on the smart central screen operation and management platform; Step S4: The Launcher system receives the advertisements synchronized from the Smart Central Screen Operation and Management Platform and renders the Launcher page to realize the advertisement delivery.

10. A management method for advertising on smart central screens according to claim 9, characterized in that, Also includes: Approved advertising materials are directly pushed to the screensaver system for screensaver ad rendering.

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