Information display position recommendation method, device and system and storage medium

Abstract

The invention relates to an information display position recommendation method, device and system and a storage medium. The information display position recommendation method comprises the steps that according to configuration information set by a target object, the intention of the target object is recognized; after the intention of the target object is recognized, determining a corresponding information display position according to the intention of the target object; and recommending the information display position to the target object. According to the scheme provided by the invention, the information display position recommendation accuracy can be improved, so that the information delivery effect of merchants is improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of information processing, and in particular to an information display position recommendation method, device, system and storage medium. BACKGROUND

[0002] At present, more and more merchants publish various information through the Internet. For example, a merchant can publish information to a user through a webpage or an application.

[0003] Generally, a merchant needs to publish relevant information to a relevant user group through an information display position of an information service system of an information service provider. At present, the information service system generally cannot accurately identify the intention of the merchant, so that the information display position recommended to the merchant is not accurate enough, which affects the information publishing effect of the merchant. SUMMARY

[0004] To solve or partially solve the problems in the related art, the present application provides an information display position recommendation method, device, system and storage medium, which can improve the accuracy of information display position recommendation and thus improve the information publishing effect of a merchant.

[0005] The first aspect of the present application provides an information display position recommendation method, which comprises:

[0006] According to configuration information set by a target object, the intention of the target object is identified;

[0007] After the intention of the target object is identified, a corresponding information display position is determined according to the intention of the target object;

[0008] The information display position is recommended to the target object.

[0009] In an embodiment, the configuration information contains a publishing material content, and the determination of the corresponding information display position according to the intention of the target object comprises:

[0010] According to the intention of the target object, an information display position associated with the intention of the target object is determined; or

[0011] According to the intention of the target object and the publishing material content, an information display position associated with the intention of the target object is determined.

[0012] In an embodiment, the determination of the information display position associated with the intention of the target object according to the intention of the target object comprises:

[0013] According to the intention of the target object, a user behavior feature associated with the intention is searched;

[0014] According to the association relationship between the user behavior feature and the intention of the target object, an information display position associated with the intention of the target object is determined.

[0015] In an embodiment, after the information display position is determined, the method further includes:

[0016] According to the identified intention of the target object, the information display position is graded to obtain information display position grading information.

[0017] In an embodiment, the information display position is recommended to the target object, including:

[0018] After the information display position is divided into different resource packages according to the preset rule, the information display position is recommended to the target object.

[0019] In an embodiment, the information display position is divided into different resource packages according to the preset rule, including:

[0020] The information display position is divided into different resource packages according to one or more combinations of the intention of the target object, the information display position grading information, the delivery budget of the target object, and the price of the information display position.

[0021] In an embodiment, after the information display position is divided into different resource packages according to the preset rule, the method further includes:

[0022] According to the information display position grading information of the information display position contained in the resource package, a total information display position association level of the resource package is determined;

[0023] According to the total information display position association level, the resource package is sorted;

[0024] The recommendation to the target object includes recommending a target resource package determined according to the sorting result to the target object.

[0025] In an embodiment, the intention of the target object is identified according to the configuration information set by the target object, including:

[0026] The intention of the target object is identified according to the delivery material content contained in the configuration information; and / or,

[0027] The intention of the target object is identified according to the exposure and click rate contained in the configuration information; and / or,

[0028] The intention of the target object is identified according to the delivery budget and delivery cycle contained in the configuration information.

[0029] In an embodiment, the method further comprises: when identifying the intention of the target object, analyzing in combination with historical behaviors of the target object.

[0030] The second aspect of the present application provides an information display position recommendation system, the system comprising:

[0031] An intention identification module, configured to identify the intention of the target object according to configuration information set by the target object;

[0032] A display position matching module, configured to determine a corresponding information display position according to the intention of the target object after identifying the intention of the target object;

[0033] A recommendation module, configured to recommend the information display position to the target object.

[0034] In an embodiment, the configuration information comprises a delivery material content, and the display position matching module comprises:

[0035] A first matching sub-module, configured to determine an information display position associated with the intention of the target object according to the intention of the target object; or,

[0036] A second matching sub-module, configured to determine an information display position associated with the intention of the target object according to the delivery material content and the intention of the target object.

[0037] In an embodiment, the system further comprises:

[0038] A grading module, configured to grade the information display position according to the identified intention of the target object after the display position matching module determines the information display position, to obtain information display position grading information.

[0039] In an embodiment, the system further comprises:

[0040] A packaging module, configured to divide the information display position into different resource packages according to a preset rule;

[0041] The recommendation module recommends the different resource packages to the target object.

[0042] The third aspect of the present application provides a terminal, comprising:

[0043] A processor; and

[0044] A memory having executable codes stored thereon, when the executable codes are executed by the processor, the processor executes the method as described above.

[0045] The fourth aspect of the present application provides a computer readable storage medium having executable code stored thereon, which, when executed by a processor of an electronic device, causes the processor to perform the method described above.

[0046] The technical solution provided by the present application can include the following beneficial effects:

[0047] The technical solution of the present application can identify the intention of the target object according to the configuration information set by the target object, determine the corresponding information display position according to the intention of the target object after identifying the intention of the target object, and finally recommend the information display position to the target object. Through the above processing, the intention of the target object, such as a merchant, can be accurately identified, the information display position can be more accurately recommended to the target object according to the identified intention, thereby improving the information display position recommendation accuracy and further improving the information placement effect of the merchant.

[0048] Further, the present application can classify the information display position according to the identified intention of the target object, and recommend the information display position to the target object after dividing the information display position into different resource packages according to the preset rule, which can effectively reduce the communication cost between the target object and the system platform and improve the placement effect of the target object.

[0049] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and cannot limit the present application. BRIEF DESCRIPTION OF DRAWINGS

[0050] The above and other objects, features and advantages of the present application will become more apparent from the following detailed description when taken in conjunction with the accompanying drawings, in which like reference characters designate like elements throughout the several views.

[0051] Figure 1 is a first flowchart of an information display position recommendation method according to an embodiment of the present application;

[0052] Figure 2 is a second flowchart of an information display position recommendation method according to an embodiment of the present application;

[0053] Figure 3 is an application framework diagram of an information display position recommendation method according to an embodiment of the present application;

[0054] Figure 4 is a first structure diagram of an information display position recommendation system according to an embodiment of the present application;

[0055] Figure 5 is a second structure diagram of an information display position recommendation system according to an embodiment of the present application;

[0056] Figure 6 Fig. 1 is a structural schematic diagram of a computer device according to an embodiment of the present application. DETAILED DESCRIPTION

[0057] Embodiments of the present application will be described in more detail with reference to the drawings. Although embodiments of the present application are shown in the drawings, it should be understood that the present application can be implemented in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided so that the present application will be thorough and complete, and will fully convey the scope of the present application to those skilled in the art.

[0058] The terminology used in the present application is merely for the purpose of describing particular embodiments and is not intended to limit the present application. As used in the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "and / or," as used herein, refer to and encompass any or all possible combinations of one or more of the associated listed items.

[0059] It should be understood that although the terms "first," "second," "third," etc. can be employed in this application to describe various information, such information should not be limited by these terms. These terms are only used to distinguish one piece of information from another. For example, a first information can also be referred to as a second information, and similarly, a second information can also be referred to as a first information without departing from the scope of the present application. Therefore, features defined with "first," "second" can explicitly or implicitly include one or more of the features. In the description of the present application, the meaning of "a plurality of" is two or more, unless otherwise specifically limited.

[0060] The information service system in the related art generally cannot accurately identify the intent of a merchant, so the information display position recommended to the merchant is not accurate enough, affecting the information placement effect of the merchant.

[0061] To solve the above problems, the embodiments of the present application provide an information display position recommendation method, which can improve the accuracy of information display position recommendation, thereby improving the information placement effect of the merchant.

[0062] The technical solutions of the embodiments of the present application will be described in detail below with reference to the drawings.

[0063] Figure 1 Fig. 1 is a structural schematic diagram of a computer device according to an embodiment of the present application.

[0064] Referring to Figure 1 , the method comprises:

[0065] S101, identify the intention of the target object according to the configuration information set by the target object.

[0066] The target object can be a merchant or other institution.

[0067] The intention of the target object can be identified according to the configuration information set by the target object, which can include:

[0068] The intention of the target object can be identified according to the content of the material contained in the configuration information; and / or,

[0069] The intention of the target object can be identified according to the exposure and click rate contained in the configuration information; and / or,

[0070] The intention of the target object can be identified according to the budget and cycle of the material contained in the configuration information.

[0071] It should be noted that in order to further accurately identify the intention of the target object, the application can further analyze the historical behavior of the target object when identifying the intention of the target object, so that the identified intention is more consistent with the real idea of the target object.

[0072] S102, after identifying the intention of the target object, determine the corresponding information display position according to the intention of the target object.

[0073] The configuration information set by the target object can contain the content of the material, and the corresponding information display position can be determined according to the intention of the target object, which can include:

[0074] According to the intention of the target object, the information display position associated with the intention of the target object is determined; or,

[0075] According to the intention of the target object and the content of the material, the information display position associated with the intention of the target object is determined.

[0076] It should be noted that the application can also directly determine the information display position associated with the content of the material according to the content of the material contained in the configuration information.

[0077] According to the intention of the target object, the information display position associated with the intention of the target object can be determined, which can include: according to the intention of the target object, the user behavior characteristics associated with the intention are found; according to the association between the user behavior characteristics and the intention of the target object, the information display position associated with the intention of the target object is determined.

[0078] It should be noted that after determining the information display position, the information display position can be classified according to the identified intention of the target object to obtain information display position classification information.

[0079] In S103, the information display position is recommended to the target object.

[0080] In the method, the information display position is recommended to the target object, which can include the following steps.

[0081] In the method, the information display position is recommended to the target object, which can include the following steps.

[0082] In the method, the information display position is recommended to the target object, which can include the following steps.

[0083] It can be found that, in the technical solution, the intention of the target object is recognized according to the configuration information set by the target object, the corresponding information display position is determined according to the intention of the target object after the intention of the target object is recognized, and the information display position is recommended to the target object. Through the above processing, the intention of the target object such as a merchant can be accurately recognized, the information display position can be more accurately recommended to the target object according to the recognized intention, the information display position recommendation accuracy is improved, and the information placement effect of the merchant is further improved.

[0084] Figure 2 FIG. 2 is a second flowchart of a method for recommending an information display position according to an embodiment of the present application. Figure 3 FIG. 3 is a schematic diagram of an application framework of a method for recommending an information display position according to an embodiment of the present application. The method can be applied to an information display position recommendation system.

[0085] The system of the related art cannot recognize the purchase intention of the target object such as a placement object for the information display position. Taking a medical beauty scenario as an example but not limited to this, for example, a medical beauty institution wants to promote its doctors and employees, but the system can only simply recommend information display positions related to doctors, and the medical beauty institution needs to select the information display positions to be purchased by itself. However, the medical beauty institution generally does not know these information display positions, and the purchased information display positions may not be suitable, resulting in poor information placement effect. In order to improve the purchase accuracy, the medical beauty institution needs to communicate and negotiate with the platform system for many times, which is very time-consuming, affects the processing efficiency of the medical beauty institution and the platform system, and also affects the use experience.

[0086] In order to solve the above technical problems in the related art, the present application provides an information display position recommendation method, which can recommend information display positions to target objects based on the purchase intention of the target objects. In addition, the information display positions can be further combined with the classification of the information display positions, and the information display positions can be packaged into different resource packs according to the preset rules and recommended to the target objects. The system of the present application allows the target object to set configuration information, such as selecting the delivery material and setting the user preference and target. The system of the present application can analyze the configuration information of the target object and identify the purchase intention of the target object. The system of the present application can also find the information display positions associated with the purchase intention of the target object by analyzing the user usage habits. The present application can further classify the information display positions according to the purchase intention. The system of the present application can use a dynamic adjustment mechanism to obtain display position characteristic information of the information display positions, wherein the display position characteristic information can include price information. The system of the present application can comprehensively analyze the purchase intention of the target object, the delivery budget, the price of the information display position and the level of the information display position, etc., which can improve the recommendation accuracy and achieve more accurate information display position selling, so as to help the target object to use the budget more effectively to select the information display position and deliver the related information, and improve the information delivery effect.

[0087] Referring to Figure 2 and Figure 3 The method comprises the following steps:

[0088] S201, obtaining the configuration information set by the target object.

[0089] The target object, for example, the delivery object, can set the configuration information in the information display position recommendation system, such as selecting the delivery material, the delivery period, the delivery budget and setting the user preference and target, etc.

[0090] The target object can be a merchant or other institution, etc.

[0091] After the target object sets the configuration information, the present application can obtain the configuration information set by the target object.

[0092] S202, identifying the intention of the target object according to the configuration information set by the target object and the preset identification algorithm.

[0093] The present application can identify the purchase intention of the target object by analyzing the configuration information set by the target object, such as creating a net red doctor, creating a best-selling product, creating a hot organization, etc.

[0094] The analysis of the configuration information includes the analysis of the material content (such as doctor information, project and product information, etc.) in the configuration information.

[0095] Further, the configuration information can be analyzed in combination with the historical delivery data of the target object.

[0096] By analyzing the configuration information, the characteristics, advantages and target users of the target object can be understood. By comprehensively analyzing the material content and historical data of the target object, the demand and target of the target object can be accurately grasped.

[0097] The application can identify the intention of the target object through a preset recognition algorithm such as machine learning and data analysis algorithm.

[0098] The application identifies the purchase intention of the target object, which can be analyzed and identified in combination with the following factors:

[0099] 1) Material delivery:

[0100] The application can analyze the material characteristics according to the material content contained in the configuration information, and identify the intention of the target object according to the material characteristics.

[0101] The material content delivered to the target object can be analyzed by text analysis to extract keywords, colors, themes, etc. as material characteristics. For example, the doctor material may contain medical-related keywords (popular doctors, popular doctors, the most handsome doctors, etc.), photos of doctors, etc. After analyzing the characteristics of the material content, the intention of the target object can be identified according to the material characteristics.

[0102] 2) Exposure and click rate:

[0103] The application can analyze the exposure characteristics according to the exposure and click rate contained in the configuration information, and identify the intention of the target object according to the exposure characteristics.

[0104] The application can analyze the requirements of the target object for exposure and click rate in the configuration information. Among them, the exposure and click rate reference value can be obtained according to historical data or industry average level, and the requirements of the target object for exposure and click rate are compared with the exposure and click rate reference value. If the requirements for exposure and click rate are higher than the exposure and click rate reference value, the intention of the target object is to improve brand awareness or increase sales through high exposure and click rate.

[0105] 3) Delivery budget and delivery cycle:

[0106] The application can analyze the planning characteristics according to the delivery budget and delivery cycle contained in the configuration information, and identify the intention of the target object according to the planning characteristics.

[0107] The application can analyze the planning characteristics by analyzing the delivery budget and delivery cycle of the target object, and identify the intention of the target object according to the planning characteristics.

[0108] For example, if the budget is limited but the period is long, it can be identified that the target object's intention is to allocate the budget evenly for continuous promotion; on the contrary, if the budget is large but the period is short, it can be identified that the target object's intention is to obtain the maximum effect in a short time.

[0109] 4) Behavior analysis:

[0110] The present application can analyze the historical behavior of the target object to analyze the historical characteristics; according to the historical characteristics, the intention of the target object is identified.

[0111] The present application can identify the intention of the target object by analyzing the historical behavior of the target object. The historical behavior of the target object includes the target of delivery, transaction records, website browsing behavior, etc. By analyzing these historical behaviors, the preferences and intentions of the target object can be understood. For example, if the target object repeatedly purchases information display positions related to medical treatment, it is identified that the target object has a greater interest and demand in this field.

[0112] Based on the above-mentioned reference factors, the purchase intention of the target object can be identified by a preset identification algorithm. Among them, machine learning, natural language processing, image recognition and other technologies can be used to train and predict according to historical data and related rules to infer the intention of the target object and provide relevant suggestions.

[0113] Among them, the preset identification algorithm used by the present application can include text analysis algorithm, data mining algorithm, machine learning algorithm and image analysis algorithm in related technologies.

[0114] For example, the text analysis algorithm can be used to analyze the text information filled by the target object, such as the description or demand of the delivery material. Among them, NLP (Natural Language Processing) technology can be used for text classification, keyword extraction, sentiment analysis, etc.

[0115] For example, using data mining algorithm can analyze and mine the historical data and behavior data of the target object to infer its purchase intention. Common data mining algorithms include association rule mining, clustering analysis, classification algorithm, etc.

[0116] For example, using machine learning algorithm can train and predict the historical data of the target object to predict its purchase intention. Machine learning algorithms can include supervised learning algorithms (such as decision tree, support vector machine), unsupervised learning algorithms (such as clustering analysis, association rule mining), etc.

[0117] For example, the image analysis algorithm can be used to analyze the image information in the delivery material provided by the target object. Among them, computer vision technology can be used for image classification, target detection, color analysis, etc.

[0118] S203. After identifying the target object's intent, determine the corresponding information display position based on the target object's intent.

[0119] The configuration information for the target audience can include the content of the promotional materials. The corresponding information display position is determined based on the target audience's intent, and may include:

[0120] Based on the target audience's intent, determine the information display positions that are associated with the target audience's intent; or,

[0121] Based on the target audience's intent and the content of the promotional materials, determine the information display positions that are associated with the target audience's intent.

[0122] It should be noted that this application can also directly determine the information display position associated with the advertising materials content contained in the configuration information. For example, this application can directly find the information display position associated with the advertising materials content from all information display positions based on the advertising materials content contained in the configuration information (which can be called the advertising materials directly associated information display position).

[0123] Specifically, determining the information display position associated with the target object's intent based on the target object's intent may include: finding user behavior features associated with the intent based on the target object's intent; and determining the information display position associated with the target object's intent based on the relationship between the user behavior features and the target object's intent.

[0124] For example, this application can analyze user behavior characteristics, such as user information browsing behavior, such as browsing behavior on web pages or apps. Based on the target object's intent, user behavior characteristics associated with the intent can be found, and based on the relationship between user behavior characteristics and the target object's intent, information display positions associated with the target object's intent can be determined (which can be called intent-related information display positions).

[0125] For example, if the target audience's intent is to promote doctors affiliated with their institution, some ad placements might feature doctors directly, allowing for direct recommendations of doctor-related ad placements. However, other ad placements require analysis of user browsing behavior. This involves identifying user behavioral characteristics related to the target audience's intent. For instance, if the target audience's intent is to promote doctors, the analysis would focus on how users browse to find doctors. For example, some users might browse products and find doctors through those products; in this case, ad placements related to those products could be recommended to the target audience, making the doctor more easily discoverable.

[0126] That is, the application executes the matching processing after identifying the intention of the target object. Among them, the information display position that can be used for delivery can be directly screened according to the delivery material selected by the target object. In addition, the information display position related to the intention of the target object can also be found by identifying the intention of the target object and analyzing the user browsing behavior in the webpage or APP. The user browsing behavior can include, for example, browsing diary, case or viewing a certain commodity behavior, and the information display position related to the intention of the target object can also be determined according to the association between the browsing behavior and the intention of the target object.

[0127] S204, classifying the information display position according to the identified intention of the target object.

[0128] After determining the information display position, the information display position can be classified according to the identified intention of the target object to obtain information display position classification information.

[0129] Among them, the information display position can be classified according to the importance and compliance of the intention of the target object to obtain information display position classification information. Further, the classified information display position can also be sorted.

[0130] The classification number of the information display position classified by the application can be a preset number, for example, 3 levels or 4 levels, but not limited to this. If the system identifies that the target object wants to create a hit doctor, the information display position associated with the doctor has a higher level.

[0131] Taking the information display position classification information as an example, the information display position can be classified into 4 levels. Generally, the popular information display position is set to level 4, and the non-popular information display position is set to level 2. The information display position obtained by user browsing behavior recommendation (commodity advertising position or diary advertising position, etc.) is set to level 3 if it is a popular information display position, and set to level 1 if it is a non-popular information display position. It should be noted that the above classification is an example and is not limited to this.

[0132] S205, obtaining the current price information corresponding to the classified information display position.

[0133] After screening the classified information display position from all information display positions, the current price information corresponding to the classified information display position can be queried and obtained, that is, the dynamic price corresponding to the information display position.

[0134] The application can generate the current price information corresponding to the information display position according to the initial price information of the information display position, the information display position selling rate coefficient, the target object number coefficient participating in the purchase, and the information display position concurrent coefficient. Among them, the price of each period of the information display position can be dynamically generated by algorithm. After generating the current price information corresponding to the information display position, the current price information corresponding to the generated information display position is obtained.

[0135] The algorithm formula for generating the current price information can be:

[0136] Current price = initial price * sale rate coefficient * target object number coefficient * rush purchase concurrency coefficient

[0137] The parameters involved in the algorithm formula are introduced as follows:

[0138] 1) Information display position sale rate coefficient

[0139] The application can monitor the information display position sale rate, which refers to the sales of the information display position in a certain period. If the sale rate of the information display position is high, it indicates that the information display position has high popularity and the target objects show great interest in it. Based on this situation, the price of the information display position can be increased accordingly to reflect its high market value.

[0140] That is, if the information display position sale rate coefficient is greater than 1, indicating that the sale rate is high, the price can be increased, and if the information display position sale rate coefficient is less than 1, indicating that the sale rate is low, the price can be decreased.

[0141] 2) Target object number coefficient for participating in purchase

[0142] The application can consider the factor of the number of target objects participating in purchase. If a certain information display position is simultaneously competed for purchase by multiple target objects, it indicates that the information display position has high competitiveness. In order to balance the supply and demand relationship, the price of the information display position can be reasonably adjusted according to the competition situation of the information display position. If the competition is fierce, the price may rise; if the competition is weak, the price may be moderately adjusted.

[0143] That is, if the target object number coefficient for participating in purchase is greater than 1, indicating that the number of target objects is high, the price can be increased, and if the target object number coefficient for participating in purchase is less than 1, indicating that the number of target objects is low, the price can be decreased. When the coefficient is greater than 1, the number of target objects participating in purchase can be graded, for example, 10-20, 21-40, and more than 41, each corresponding to a different grade, and the corresponding coefficients are different. When the coefficient is less than 1, the grading is also the same.

[0144] 3) Information display position rush purchase concurrency coefficient

[0145] The application can consider the information display position rush purchase concurrency. If there are more simultaneous rush purchase situations for a certain information display position, it indicates that the information display position has high heat and rush purchase demand. Based on this situation, the price of the information display position can be adjusted accordingly to reflect its high market heat.

[0146] That is, if the information display position rush concurrent coefficient is greater than 1, indicating that the rush concurrent number is high, the price can be raised, if the information display position rush concurrent coefficient is less than 1, indicating that the rush concurrent number is low, the price can be reduced. Wherein the coefficient is greater than 1, according to the information display position rush concurrent number can be graded, the corresponding coefficient is also different. When the coefficient is less than 1, also the same reason for grading.

[0147] S206, the information display position is divided into different resource packages according to the preset rule, and recommended to the target object.

[0148] The application can group and package these information display positions according to the purchase intention of the target object, the information display position classification information, the delivery budget of the target object, and the information display position price, obtain different resource packages, and recommend them to the target object.

[0149] Further, the application can also determine the information display position association level sum of the resource package according to the information display position classification information of the information display position contained in the resource package; sort the resource package according to the information display position association level sum, and recommend the resource package to the target object according to the sorting result.

[0150] Among them, the purchase intention of the target object can also be graded, for example, the grade is high, medium and low.

[0151] High level intention: for example, want to create a hit doctor.

[0152] Intention in the middle: for example, want to let the doctor have a certain degree of popularity.

[0153] Low level intention: for example, want to let the doctor have exposure opportunity.

[0154] According to the identified intention level degree of the target object, the information display position classification information, the delivery budget of the target object, and the information display position price, the matched information display positions can be grouped and packaged. For example, the first package is all one or two level information display positions, the second package is two or three level information display positions, and the fourth package is three or four level information display positions.

[0155] Among them, each resource package can contain several information display positions, for example, contain 5 information display positions, wherein each information display position includes information display position classification information. In addition, the information display position association level sum of the resource package can be determined according to the information display position classification information of the information display position contained in the resource package, and the resource package can be sorted according to the information display position association level sum in the resource package.

[0156] Finally, the top several resource packages with higher total information display position association level sums can be selected and recommended to the target object. For example, the top three resource packages with the highest total information display position association level sums can be selected and recommended to the target object for information display by the target object.

[0157] For example, in a resource package, there are 5 information display positions, including 1 information display position of level 4, 3 information display positions of level 2, and 1 information display position of level 1. The total information display position association level sum of the resource package is 4*1+2*3+1*1=11.

[0158] After calculating the total information display position association level sum of each resource package, the resource packages can be sorted in descending order of the total information display position association level sum.

[0159] Through the above optimization process, the rational organization and accurate matching of the resource package can be ensured, and the information display effect of the target object can be improved.

[0160] The technical scheme of the present application effectively meets the purchase intention of the target object and successfully improves the sales conversion rate of the information display position and the sales volume of the information display position after actual application verification. By grouping and packaging the information display positions to generate resource packages, accurate positioning and organization can be performed according to the purchase intention of the target object, the resource position association level, and the purchase budget, so as to meet the needs of the target object and provide a better information display experience.

[0161] In addition, the technical scheme of the present application also effectively reduces the communication cost of the target object and the system platform. By packaging the information display positions into resource packages in advance, the target object does not need to communicate and negotiate with the system platform multiple times, and both parties can save valuable time and resources. Moreover, the present application can sort according to the total information display position association level sum, and preferentially display information display positions with higher association degrees to the target object, so that the target object can improve the display effect and exposure rate after selecting these information display positions for information display.

[0162] Corresponding to the foregoing application function implementation method embodiment, the present application also provides an information display position recommendation system, device, and corresponding embodiments.

[0163] Figure 4 FIG. 1 is a first structural schematic diagram of an information display position recommendation system according to an embodiment of the present application.

[0164] Referring to FIG. 1, Figure 4 The information display position recommendation system 40 provided by the present application includes an intention recognition module 41, a display position matching module 42, and a recommendation module 43.

[0165] The intention recognition module 41 is configured to recognize the intention of the target object according to the configuration information set by the target object.

[0166] The display position matching module 42 is configured to determine the corresponding information display position according to the intention of the target object after recognizing the intention of the target object.

[0167] The recommendation module 43 is configured to recommend the information display position to the target object.

[0168] The system provided in the present application can more accurately recognize the intention of the target object such as a merchant, and can more accurately recommend the information display position to the target object according to the recognized intention, thereby improving the recommendation accuracy of the information display position and further improving the information delivery effect of the merchant.

[0169] Figure 5 FIG. 2 is a second structural schematic diagram of an information display position recommendation system according to an embodiment of the present application.

[0170] Referring to Figure 5 The information display position recommendation system 40 provided in the present application comprises an intention recognition module 41, a display position matching module 42, a recommendation module 43, a feature information acquisition module 44, a grading module 45, a packaging module 46, a feature information dynamic generation module 47, a configuration information setting module 48, and a user behavior analysis module 49.

[0171] The functions of the intention recognition module 41, the display position matching module 42, and the recommendation module 43 can be understood with reference to the description in the Figure 4

[0172] The grading module 45 is configured to grade the information display position according to the recognized intention of the target object to obtain information display position grading information after the display position matching module determines the information display position.

[0173] The packaging module 46 is configured to divide the information display position into different resource packages according to a preset rule, and the recommendation module 43 is configured to recommend the different resource packages to the target object.

[0174] The feature information acquisition module 44 is configured to acquire display position feature information of the information display position, wherein the display position feature information comprises current price information corresponding to the information display position.

[0175] The feature information dynamic generation module 47 is configured to generate the current price information corresponding to the information display position according to initial price information of the information display position, an information display position selling rate coefficient, a target object number coefficient participating in purchase, and an information display position purchase concurrency coefficient.

[0176] The feature information acquisition module 44 acquires the current price information corresponding to the information display position from the feature information dynamic generation module 47. ​

[0177] The configuration information setting module 48 is configured to set the configuration information by the target object; and the intention recognition module 41 is configured to recognize the intention of the target object according to the configuration information set by the target object obtained from the configuration information setting module 48.

[0178] The user behavior analysis module 49 is configured to analyze the information browsing behavior of the user.

[0179] The configuration information can include the delivery material content, and the display position matching module 42 can include a first matching sub-module 421 and a second matching sub-module 422.

[0180] The first matching sub-module 421 is configured to determine the information display position associated with the intention of the target object according to the intention of the target object; or

[0181] The second matching sub-module 422 is configured to determine the information display position associated with the intention of the target object according to the intention of the target object and the delivery material content.

[0182] It should be noted that the display position matching module 42 can also directly determine the information display position associated with the delivery material content according to the delivery material content included in the configuration information.

[0183] The display position matching module 42 can search for the user behavior characteristics associated with the intention according to the intention of the target object; and determine the information display position associated with the intention of the target object according to the association relationship between the user behavior characteristics and the intention of the target object.

[0184] The intention recognition module 41 can include:

[0185] The first recognition sub-module 411 is configured to recognize the intention of the target object according to the delivery material content included in the configuration information; and / or

[0186] The second recognition sub-module 412 is configured to recognize the intention of the target object according to the exposure and the click rate included in the configuration information; and / or

[0187] The third recognition sub-module 413 is configured to recognize the intention of the target object according to the delivery budget and the delivery period included in the configuration information.

[0188] It should be further noted that the intention recognition module 41 can also analyze the historical behavior of the target object when recognizing the intention of the target object.

[0189] It can be observed that the system of this application can improve the accuracy of information display recommendations, and can also classify information display positions according to the identified intent of the target audience; and after dividing the information display positions containing identification information into different resource packages according to preset rules, it recommends them to the target audience. This can effectively reduce the communication costs between the target audience and the system platform and improve the delivery effect for the target audience.

[0190] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated further here.

[0191] Figure 6 This is a schematic diagram of the structure of a computer device shown in an embodiment of this application.

[0192] See Figure 6 The computer device 1000 includes a memory 1010 and a processor 1020.

[0193] The processor 1020 can be a Central Processing Unit (CPU), or other general-purpose processors, digital signal processors (DSPs), application-specific integrated circuits (ASICs), field-programmable gate arrays (FPGAs), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. The general-purpose processor can be a microprocessor or any conventional processor.

[0194] The memory 1010 can include various types of storage units such as a system memory, a read-only memory (ROM), and a permanent storage device. Among them, the ROM can store static data or instructions required by the processor 1020 or other modules of the computer. The permanent storage device can be a rewritable storage device. The permanent storage device can be a non-volatile storage device that does not lose stored instructions and data even after the computer is powered off. In some embodiments, the permanent storage device employs a mass storage device (e.g., a magnetic or optical disk, a flash memory) as a permanent storage device. In some other embodiments, the permanent storage device can be a removable storage device (e.g., a floppy disk, an optical drive). The system memory can be a readable and writable storage device or a volatile readable and writable storage device such as a dynamic random access memory. The system memory can store some or all of the instructions and data required by the processor during runtime. In addition, the memory 1010 can include a combination of any computer readable storage media, including various types of semiconductor storage chips (e.g., DRAM, SRAM, SDRAM, flash memory, programmable read-only memory), magnetic disks and / or optical disks. In some embodiments, the memory 1010 can include a readable and / or writable removable storage device such as a compact disc (CD), a read-only digital versatile disc (e.g., DVD-ROM, double-layer DVD-ROM), a read-only Blu-ray disc, an ultra-density optical disc, a flash memory card (e.g., an SD card, a min SD card, a Micro-SD card, etc.), a magnetic floppy disk, etc. The computer readable storage medium does not include a carrier wave and an instantaneous electronic signal transmitted by wireless or wired transmission.

[0195] The memory 1010 stores executable code, which, when processed by the processor 1020, can cause the processor 1020 to perform part or all of the above-mentioned methods.

[0196] In addition, the method according to the present application can also be implemented as a computer program or a computer program product, which includes computer program code instructions for performing part or all of the steps of the above-mentioned methods of the present application.

[0197] Alternatively, the present application can also be implemented as a computer readable storage medium (or non-transitory machine readable storage medium or machine readable storage medium) having executable code (or computer program or computer instruction code) stored thereon, which, when executed by a processor of an electronic device (or a server, etc.), causes the processor to perform part or all of the steps of the above-mentioned methods according to the present application.

[0198] Having described various embodiments of the application, it is to be understood that the above description is meant not to limit and not to encompass all of the possible embodiments. Many modifications and variations of this application can be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. It is intended that the scope of the application be defined by the scope of the patent and by the claims as allowed by the patent office, which can include adaptations based on the description, equivalents, and / or substitutions of elements individually or collectively to the entire disclosure.

Claims

1. A method for recommending information display positions, characterized in that, The method includes: Based on the configuration information set by the target object, the intent of the target object is identified; After identifying the intent of the target object, the corresponding information display position is determined based on the intent of the target object; The information display position is recommended to the target object.

2. The method according to claim 1, characterized in that, The configuration information includes the content of the promotional materials, and determining the corresponding information display position according to the intent of the target object includes: Based on the intent of the target object, determine the information display position associated with the intent of the target object; or, Based on the intent of the target audience and the content of the promotional materials, determine the information display position associated with the intent of the target audience.

3. The method according to claim 2, characterized in that, The step of determining the information display position associated with the intent of the target object based on the intent of the target object includes: Based on the intent of the target object, find user behavior characteristics associated with the intent; Based on the correlation between the user behavior characteristics and the intent of the target object, determine the information display position associated with the intent of the target object.

4. The method according to any one of claims 1 to 3, characterized in that, After determining the information display position, the process also includes: Based on the identified intent of the target object, the information display positions are classified to obtain information display position classification information.

5. The method according to claim 4, characterized in that, The step of recommending the information display position to the target object includes: After the information display slots are divided into different resource packages according to preset rules, they are recommended to the target object.

6. The method according to claim 5, characterized in that, The step of dividing the information display position into different resource packages according to preset rules includes: The information display positions are divided into different resource packages based on one or more of the following: the target audience's intent, the information display position's hierarchical information, the target audience's advertising budget, and the information display position's price.

7. The method according to claim 5, characterized in that, After dividing the information display positions into different resource packages according to preset rules, the method further includes: Based on the information display position hierarchy information contained in the resource package, determine the total information display position association level of the resource package; The resource packages are sorted according to the sum of the association levels of the information display positions; The recommendation to the target object includes: recommending the target resource package determined according to the sorting results to the target object.

8. The method according to any one of claims 1 to 3, characterized in that, The step of identifying the intent of the target object based on the configuration information set by the target object includes: Based on the content of the delivery materials contained in the configuration information, the intent of the target audience is identified; and / or, Based on the exposure and click-through rate contained in the configuration information, the intent of the target object is identified; and / or, Based on the campaign budget and campaign period contained in the configuration information, the intent of the target audience is identified.

9. An information display recommendation system, characterized in that, The system includes: The intent recognition module is used to identify the intent of the target object based on the configuration information set by the target object; The display position matching module is used to determine the corresponding information display position based on the intent of the target object after recognizing the intent of the target object; The recommendation module is used to recommend the information display position to the target object.

10. A computer device, characterized in that, include: processor; as well as A memory having executable code stored thereon, which, when executed by the processor, causes the processor to perform the method as described in any one of claims 1-8.

11. A computer-readable storage medium having executable code stored thereon, characterized in that: When the executable code is executed by the processor of the electronic device, the processor performs the method as described in any one of claims 1-8.

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