Interaction method and device, equipment, storage medium and product

Abstract

The invention provides an interaction method and device, equipment, a storage medium and a product, and relates to the technical field of computers. The method comprises the steps of displaying an information display page of a target account in response to a preset operation; displaying a preset interaction object information set in an information display page, the preset interaction object information including first segment information of a live broadcast segment, and the live broadcast segment being a segment where a preset object issuing event occurs in a historical live broadcast video of a reference account, the first fragment information comprises first event information of the preset object issuing event; and in response to a trigger operation for the target preset interaction object information, displaying a fragment playing page of the target live broadcast fragment. Through adoption of the technical scheme, an anchor user can conveniently check the segment playing page for displaying the live broadcast segment related to the preset object issuing event in a mode of triggering the preset interaction object information.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and more particularly to interactive methods, apparatus, devices, storage media, and products. Background Technology

[0002] With the development of mobile internet, the advancement of network technology, and the popularization of smart terminals, more and more users are watching live streams.

[0003] Currently, live streaming content is diverse, but the quality and effectiveness of live streams vary greatly. For some live streamers whose content quality or live stream performance is not ideal, there is a lack of convenient, effective, and targeted learning methods to improve their content quality and live stream performance. Summary of the Invention

[0004] This disclosure provides interactive methods, apparatus, devices, storage media, and products that can optimize existing interactive solutions for live streaming.

[0005] In a first aspect, embodiments of this disclosure provide an interaction method, including:

[0006] In response to a preset action, display the target account's information page;

[0007] The information display page displays a set of preset interactive object information, wherein the set of preset interactive object information includes at least one preset interactive object information, the preset interactive object information includes a first segment of a live broadcast segment, the live broadcast segment is a segment in the historical live broadcast video of the reference account in which the preset object distribution event occurs, and the first segment information includes the first event information of the preset object distribution event;

[0008] In response to a trigger operation targeting preset interactive object information, a segment playback page for the target live stream segment is displayed, wherein the target preset interactive object information is a preset interactive object information in the preset interactive object information set, and the target live stream segment is the live stream segment corresponding to the first segment information included in the target preset interactive object information.

[0009] Secondly, embodiments of this disclosure also provide an interactive device, including:

[0010] The page display module is used to display the target account's information page in response to preset operations;

[0011] An interactive object information set display module is used to display a preset interactive object information set on the information display page. The preset interactive object information set includes at least one preset interactive object information. The preset interactive object information includes a first segment of a live broadcast segment. The live broadcast segment is a segment in the historical live broadcast video of the reference account in which the preset object distribution event occurs. The first segment information includes the first event information of the preset object distribution event.

[0012] The playback page display module is used to respond to a trigger operation on the target preset interactive object information and display the segment playback page of the target live segment. The target preset interactive object information is a preset interactive object information in the preset interactive object information set, and the target live segment is the live segment corresponding to the first segment information included in the target preset interactive object information.

[0013] Thirdly, embodiments of this disclosure also provide an electronic device, the electronic device comprising:

[0014] One or more processors;

[0015] Storage device for storing one or more programs.

[0016] When the one or more programs are executed by the one or more processors, the one or more processors implement the interaction method provided in the embodiments of this disclosure.

[0017] Fourthly, embodiments of this disclosure also provide a storage medium containing computer-executable instructions, which, when executed by a computer processor, are used to perform the interactive methods provided in embodiments of this disclosure.

[0018] Fifthly, embodiments of this disclosure also provide a computer program product, including a computer program that, when executed by a processor, implements the interaction method provided in embodiments of this disclosure.

[0019] The interaction scheme provided in this embodiment responds to a preset operation by displaying an information display page for a target account. The information display page displays a preset set of interactive object information, wherein the preset set of interactive object information includes at least one preset interactive object information, and the preset interactive object information includes first segment information of a live stream segment. The live stream segment is a segment from a historical live stream video of a reference account where a preset object distribution event occurs, and the first segment information includes first event information of the preset object distribution event. Responding to a trigger operation on the target preset interactive object information, a segment playback page for the target live stream segment is displayed, wherein the target preset interactive object information is one of the preset interactive object information in the preset set of interactive object information, and the target live stream segment is the live stream segment corresponding to the first segment information included in the target preset interactive object information. By adopting the above technical solution, the first segment of the live broadcast clips of the reference account's historical live broadcast videos is displayed in the preset interactive object information on the target account's information display page. The first segment information includes event information of the preset object's broadcast event. The target account's broadcast users can conveniently view the segment playback page used to display the live broadcast clips by triggering the preset interactive object information. This facilitates targeted and rapid learning of live broadcast skills related to the preset object's broadcast event of the reference account, improving the quality and effect of their own account's live broadcast videos, thereby improving the overall live broadcast service quality of the live broadcast platform. Attached Figure Description

[0020] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. Throughout the drawings, the same or similar reference numerals denote the same or similar elements. It should be understood that the drawings are schematic, and the originals and elements are not necessarily drawn to scale.

[0021] Figure 1 A flowchart illustrating an interaction method provided in an embodiment of this disclosure;

[0022] Figure 2 This is a schematic diagram of an interface interaction provided in an embodiment of the present disclosure;

[0023] Figure 3 This is another schematic diagram of interface interaction provided in the embodiments of this disclosure;

[0024] Figure 4 A flowchart illustrating another interaction method provided in an embodiment of this disclosure;

[0025] Figure 5 This is yet another schematic diagram of interface interaction provided in an embodiment of the present disclosure;

[0026] Figure 6This is a schematic diagram of the structure of an interactive device provided in an embodiment of the present disclosure;

[0027] Figure 7 This is a schematic diagram of the structure of an electronic device provided in an embodiment of this disclosure. Detailed Implementation

[0028] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0029] It should be understood that the steps described in the method embodiments of this disclosure may be performed in different orders and / or in parallel. Furthermore, the method embodiments may include additional steps and / or omit the steps shown. The scope of this disclosure is not limited in this respect.

[0030] The term "comprising" and its variations as used herein are open-ended inclusions, meaning "including but not limited to". The term "based on" means "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Definitions of other terms will be given in the description below.

[0031] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are used only to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or their interdependencies.

[0032] It should be noted that the terms "a" and "a plurality of" used in this disclosure are illustrative rather than restrictive, and those skilled in the art should understand that, unless otherwise expressly indicated in the context, they should be understood as "one or more".

[0033] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0034] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure in an appropriate manner in accordance with relevant laws and regulations, and user authorization should be obtained.

[0035] For example, upon receiving a user's active request, a prompt message is sent to the user to explicitly inform them that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the software or hardware, such as the electronic device, application, server, or storage medium performing the operations of this disclosed technical solution, based on the prompt message.

[0036] As an optional but non-limiting implementation, in response to a user's active request, sending a prompt message to the user can be done via a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0037] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0038] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0039] Figure 1 This is a flowchart illustrating an interaction method provided in an embodiment of the present disclosure. This embodiment is applicable to the interaction of historical live videos of a reference account. The method can be executed by an interaction device, which can be implemented in the form of software and / or hardware. Optionally, it can be implemented by an electronic device, such as a mobile terminal like a mobile phone, smartwatch, tablet computer, or personal digital assistant, or a personal computer (PC) or server.

[0040] like Figure 1 As shown, the method includes:

[0041] Step 101: In response to the preset operation, display the information display page of the target account.

[0042] For example, the page in this disclosure embodiment can be an application page or webpage corresponding to a preset client, etc., and is not specifically limited. The preset client is a client running on an electronic device, which can be a preset application or a webpage client, etc. The preset client is a client for use by relevant personnel of the target account (such as broadcaster users or account managers, etc. For ease of description, broadcaster users are used as an example below).

[0043] For example, in this embodiment, the account can be an account with live video streaming capabilities, and the information display page can be a page used to display information related to the historical live videos of the reference account. Historical live videos can be understood as completed live videos of the reference account. The target account's streamer can learn live streaming skills and improve the quality and effect of their own live videos by viewing the information related to historical live videos. It should be noted that the display of historical live videos requires authorization from the reference account. The reference account is a different account from the target account provided for the streamer's reference; the specific method of determination is not limited.

[0044] Optionally, the business attributes of the reference account are related to the business attributes of the target account. These business attributes may include at least one of the following: business type attribute, business region attribute, and account type attribute. The specific method of correlation is not limited; it can be identical or similar to meet preset similarity requirements. The business region attribute may include the regional information corresponding to the business scope of the account, such as the applicable region of the preset object (e.g., products) associated with the media content (including live videos) published by the account. The business type attribute may include the business type of the account, which can be determined based on the industry, such as the industry of the preset object associated with the media content published by the account. Specifically, for example, if the applicable region of the preset object associated with the media content published by the target account is City A, meaning the business region attribute is City A, then an account with the same business region attribute (City A) can be used as a reference account for the target account. Similarly, if the target account is a cosmetics blogger, meaning the business type attribute is cosmetics, then an account with the same business type attribute (cosmetics) can be used as a reference account for the target account. Account type attributes can be related to the account's device type and / or account attribute type. For example, device type can include mobile terminals such as mobile phones, as well as PC terminals; account attribute type can include account subject type, such as merchant account or influencer account, etc.

[0045] Optionally, the reference account can be an account that meets preset filtering criteria. These criteria can be determined based on the video attributes and / or live streaming business attribute information of historical live streams. Video attribute information can be, for example, the live stream time of a historical live stream. For instance, the reference account can be an account corresponding to a historical live stream whose live stream time is within the most recent preset duration (the preset duration can be set according to actual needs, such as 7 days or 30 days). Live streaming business attribute information can be information related to the business attributes corresponding to the historical live streams, specifically including the attribute values ​​of preset live streaming business attributes.

[0046] Optionally, preset live streaming business attributes may include statistical dimensions of data generated by viewers triggering preset interactive operations while watching historical live stream videos. These preset interactive operations may include interactive actions on historical live stream videos, such as posting comments, liking, sharing, and target actions on candidate objects. Candidate objects are objects associated with historical live stream videos. The host can explain candidate objects in historical live stream videos, and viewers can trigger target actions on these candidate objects. Candidate objects may include products, items, services, or information. Taking a product as an example, the target action could be a purchase, add to cart, or favorite. Statistical dimensions of data generated by triggering preset interactive operations may include, for example, the cumulative number of candidate object acquisitions (e.g., total product sales or total transaction volume), the cumulative acquisition cost of candidate objects (e.g., total product sales revenue or total transaction amount), the average acquisition cost of candidate objects per hour (e.g., average transaction amount per hour), the cumulative number of comments, or the cumulative number of likes. For example, preset live streaming business attributes may also include traffic statistics dimensions of historical live stream videos, such as the cumulative number of viewers or the average viewing time. Optionally, preset filtering criteria include: accounts whose preset live streaming business attribute values ​​fall within a preset range. This allows for the precise filtering of historical live streaming videos with greater learning value for broadcasters based on the preset live streaming business attribute values, further improving the efficiency and relevance of browsing historical live streaming video information. Furthermore, preset filtering criteria include: accounts whose preset live streaming business attribute values ​​fall within a preset range in the most recent historical live streaming videos within a preset duration.

[0047] For example, the preset operation can be a trigger operation for the page entry of the information display page, such as a click operation, and the page entry can be contained in the historical live video information collection page.

[0048] Step 102: Display a set of preset interactive object information on the information display page. The set of preset interactive object information includes at least one set of preset interactive object information. The preset interactive object information includes the first segment information of a live broadcast segment. The live broadcast segment is a segment in the historical live broadcast video of the reference account in which the preset object distribution event occurs. The first segment information includes the first event information of the preset object distribution event.

[0049] For example, the information display page displays a collection containing one or more preset interactive object information, denoted as the preset interactive object information collection. If there are multiple preset interactive object information, the display method of the multiple preset interactive object information on the information display page is not limited, and can be displayed in the form of a list or matrix.

[0050] In this embodiment of the disclosure, during the live streaming of a historical live video, a reference account can trigger a preset object distribution event. This event can be used to distribute preset business objects to viewers. The preset business objects can include the aforementioned candidate objects or preset objects, or objects set by the reference account other than candidate objects and preset objects (such as products). The number of preset business objects distributed is generally preset by the reference account. The reference account can also set participation conditions for the preset object distribution event, such as inputting a target interactive operation (such as posting a preset comment). Viewers can participate in the preset object distribution event while watching the historical live video to gain the opportunity to obtain the preset business object. For example, the preset object distribution event can be an object distribution event based on a preset interactive object. The preset interactive object can be, for example, a lucky bag. Viewers can participate in the preset object distribution event by claiming a lucky bag to gain the opportunity to obtain the preset business object. The preset object distribution event can enhance the interaction between viewers and the streamer, enliven the atmosphere of the historical live video playback, and thus improve the quality and effect of the live video. Therefore, by viewing the relevant live content of the reference account's preset object distribution event, relevant live streaming skills can be improved.

[0051] In this embodiment of the disclosure, a first segment of live stream information from a historical live stream video of a reference account is displayed in the preset interactive object information. This live stream segment is a segment in the historical live stream video of the reference account where a preset object distribution event occurs. For example, the start and end times of the live stream segment are related to the occurrence time of the preset object distribution event in the historical live stream video. Specifically, the start and end time range of the live stream segment includes the trigger time of the preset object distribution event in the historical live stream video. The start and end times include the start time and the end time. The start time of the live stream segment is earlier than the trigger time of the preset object distribution event, such as the time difference between the trigger time and the start time being a first preset time difference, for example, 10 seconds. That is, the start time of the live stream segment is 10 seconds before the trigger time of the preset object distribution event. The end time is later than the trigger time of the preset object distribution event, such as the end time being the expiration time of the preset object distribution event, or the time difference between the end time and the trigger time being a second preset time difference, for example, 5 minutes, or the end time being the earlier of the expiration time and the target time. The target time is the trigger time plus the second preset time difference. The validity period of the preset target distribution event can be preset by the reference account. During the validity period, audience participation is supported. The validity period is the duration from the start of the trigger time to the end of the effective period. For example, if the trigger time of the preset target distribution event is 18:10:00, and the effective duration is 10 minutes, the start and end times of the live stream segment can be from 18:09:50 to 18:15:00; if the effective duration is 4 minutes, the start and end times of the live stream segment can be from 18:09:50 to 18:04:00.

[0052] For example, the first fragment information includes first event information of a preset object distribution event, which includes information related to the preset object distribution event. For instance, the first event information may include participation conditions for the preset object distribution event, the trigger time of the preset object distribution event, the effective time of the preset object distribution event, and interaction data of the preset object distribution event. The first event information may also include object attribute information of the preset business object. Interaction data may include data such as the number of participants, i.e., the number of audience users participating in the preset object distribution event. Object attribute information may include at least one of the following: attribute information of the preset business object, image resource information, and business data statistics information. It may also include other information related to the preset business object, which can be set according to actual needs. Attribute information may include, for example, object identifier (e.g., product name), object acquisition cost (e.g., product price), object characteristics (e.g., product selling points), or acquisition location (e.g., offline store address). Image resource information may include information about images and / or videos associated with the preset business object, such as product illustrations (specifically, product photos) or explanatory video clips. By displaying the first event information through preset interactive object information, broadcasters can more conveniently and intuitively preview the relevant information of the preset object's event, and then determine whether to view the corresponding live broadcast segment for learning by triggering the preset interactive object information.

[0053] Step 103: In response to the trigger operation for the target preset interactive object information, display the segment playback page of the target live segment, wherein the target preset interactive object information is a preset interactive object information in the preset interactive object information set, and the target live segment is the live segment corresponding to the first segment information included in the target preset interactive object information.

[0054] For example, the segment playback page is a page used to play live stream segments. The streamer user of the target account can select the live stream segment they want to play according to their actual needs and trigger the corresponding preset interactive object information. The triggering operation can be a click operation, etc. The preset interactive object information currently triggered by the user in the preset interactive object information set is recorded as the target preset interactive object information. The segment playback page of the target live stream segment is a page used to play the target live stream segment.

[0055] Figure 2 This is a schematic diagram of an interface interaction provided in an embodiment of the present disclosure, such as... Figure 2As shown, the information display page 201 displays a set of preset interactive object information 202. The image uses an example where the preset interactive object information set 202 includes two preset interactive object information items 203; the specific number is not limited. The preset interactive object information 203 includes the first segment information 204 of a live stream segment. Assuming the user triggers the first preset interactive object information, this preset interactive object information becomes the current target preset interactive object information, and the segment playback page 205 displays the live stream segment corresponding to the first segment information included in the target preset interactive object information.

[0056] For example, after displaying the segment playback page for the target live stream segment, the target live stream segment can be played automatically on the segment playback page, or it can be played in response to a user trigger, improving the flexibility of live stream segment playback. Optionally, this step may include: displaying the segment playback page for the target live stream segment in response to a trigger operation on target preset interactive object information, and playing the target live stream segment on the segment details page; or, displaying the segment playback page for the target live stream segment in response to a trigger operation on target preset interactive object information, and playing the target live stream segment in response to a trigger operation on the playback controls in the segment playback page. Figure 2 As shown, after displaying the segment playback page 205, the target live segment can be played automatically.

[0057] The interaction method provided in this disclosure, in response to a preset operation, displays an information display page for a target account; the information display page displays a preset set of interactive object information, wherein the preset set of interactive object information includes at least one preset interactive object information, the preset interactive object information including first segment information of a live stream segment, the live stream segment being a segment in a historical live stream video of a reference account where a preset object distribution event occurs, and the first segment information including first event information of the preset object distribution event; in response to a trigger operation for a target preset interactive object information, a segment playback page for a target live stream segment is displayed, wherein the target preset interactive object information is one preset interactive object information in the preset interactive object information set, and the target live stream segment is the live stream segment corresponding to the first segment information included in the target preset interactive object information. By adopting the above technical solution, the first segment of the live broadcast clips of the reference account's historical live broadcast videos is displayed in the preset interactive object information on the target account's information display page. The first segment information includes event information of the preset object's broadcast event. The target account's broadcast users can conveniently view the segment playback page used to display the live broadcast clips by triggering the preset interactive object information. This facilitates targeted and rapid learning of live broadcast skills related to the preset object's broadcast event of the reference account, improving the quality and effect of their own account's live broadcast videos, thereby improving the overall live broadcast service quality of the live broadcast platform.

[0058] In some embodiments, the first fragment information further includes object image information of a preset business object; the event information includes at least one of the participation condition information of the preset object distribution event, the trigger time of the preset object distribution event, and the interaction data of the preset object distribution event; the preset business object is the distribution object corresponding to the preset object distribution event. Therefore, richer content can be displayed in the preset interactive object information, facilitating quick previewing of relevant information for various live stream segments by the broadcaster and improving the viewing efficiency of live stream segments. For example, the object image information of the preset business object may include an object diagram of the preset business object; taking a physical object as an example, it can be a physical image, such as a product photo.

[0059] In some embodiments, after displaying the segment playback page of the target live stream segment in response to a trigger operation targeting preset interactive object information, the method further includes: displaying a preset unit on the upper layer of the segment playback page, wherein the preset unit includes second segment information of the target live stream segment, and wherein the second segment information includes second event information of the preset object event. Therefore, users can continue to view segment information on the segment playback page, thereby enabling them to learn more comprehensively about the live streaming skills related to the preset object event while watching the live stream segment, by incorporating the second segment information, thus improving learning efficiency and effectiveness.

[0060] Optionally, the specific display position of the preset unit on the upper layer of the segment playback page is not limited, such as the top or bottom position. The size of the preset unit is smaller than the size of the segment playback page (optionally, the size of the preset unit is smaller than the size of the preset interactive object information), thereby allowing for better viewing of the live content in the live segment. Optionally, the first event information may include participation condition information of the preset object issuing event, the trigger time of the preset object issuing event, the effective time of the preset object issuing event, and the interaction data of the preset object issuing event, etc. The first event information may also include object attribute information of the preset business object, etc. The information content in the first segment information and the second segment information can be the same or different, and the information content in the first event information and the second event information can be the same or different without specific limitations. Figure 3 This is another schematic diagram of interface interaction provided in the embodiments of this disclosure, such as... Figure 3As shown, a set of preset interactive object information is displayed on the information display page 301. After the user triggers the target preset interactive object information 302, the segment playback page 303 of the live broadcast segment to which the first segment information included in the target preset interactive object information 302 belongs is displayed. A preset unit 304 is displayed on the upper layer of the segment playback page 303, and the second segment information of the target live broadcast segment is displayed in the preset unit 304.

[0061] In some embodiments, after displaying the preset unit on the upper layer of the segment playback page, the method further includes: in response to a triggering operation on the preset unit, switching from displaying the preset unit on the upper layer of the segment playback page to displaying a preset page on the upper layer of the segment playback page; displaying event details information of the target preset object distribution event on the preset page, wherein the event details information includes display information on the viewer's side after the target preset object distribution event is triggered, the target preset object distribution event is a preset object distribution event associated with the target live broadcast segment, and the display information includes object attribute information of the target preset business object, the target preset business object is the distribution object corresponding to the target preset object distribution event. This allows broadcasters to conveniently view the event details information of the target preset object distribution event while viewing the live broadcast segment by triggering the preset unit, and to restore the information display effect on the viewer's side. It also allows for a more comprehensive learning of live broadcasting techniques related to preset object distribution events by combining the event details information, improving learning efficiency and effectiveness.

[0062] For example, the size of the preset page is larger than the size of the preset unit, but smaller than the size of the segment playback page. While viewers are watching historical live stream videos, an event identifier (such as a lucky bag icon) for the preset object distribution event can be displayed on the live stream page. In response to a user's trigger action on the event identifier, an event details page is displayed at the top layer of the live stream page. This event details page displays the target details information for the preset object distribution event, and the information displayed on the viewer's side can include this target details information. The target details information can include object attribute information of the target preset business object, and can also include event participation status information, such as whether the participation conditions have been met. The event details information can also include event participation status information, for example, participation success information.

[0063] For example, such as Figure 3 As shown, after the broadcaster clicks on the preset unit 304, the display of the preset unit 304 on the upper layer of the segment playback page 303 is switched to the display of the preset page 305 on the upper layer of the segment playback page 303. The preset page 305 displays the event details information of the target preset object issuing the event, including the object attribute information 306 of the target preset business object.

[0064] In some embodiments, after displaying the event details of the target preset object's event on the preset page, the method further includes: in response to a triggering operation on the object attribute information of the target preset business object, displaying the object details page of the target preset business object. Thus, the detailed information of the target object can be conveniently viewed by triggering object information, allowing for a more comprehensive understanding of the relevant content of the target preset object's event.

[0065] For example, on the object details page of the target preset business object, the object details information of the target preset business object is displayed. The object details information may include, for example, the object attribute information mentioned above, and may also include more rich information related to the target preset business object, such as multi-angle schematic diagrams of the object, brand, model, material, ingredients and instructions for use, etc.

[0066] For example, such as Figure 3 As shown, after the broadcaster clicks on the object attribute information 306 of the target preset business object, the object details page 307 of the target preset business object is displayed, where the object details information of the target preset business object can be displayed.

[0067] Figure 4 This is a flowchart illustrating another interaction method provided by an embodiment of the present disclosure. This embodiment optimizes the various optional solutions in the above embodiments. Specifically, the method includes the following steps:

[0068] Step 401: In response to the preset operation, display the information display page of the target account.

[0069] Figure 5 This is another schematic diagram of interface interaction provided in the embodiments of this disclosure, such as... Figure 5 As shown, the historical live video information collection page 501 displays video information 502 for multiple historical live videos, such as live video a, live video b, and live video c. This video information serves as the entry point to the information display page. If a user wants to view the details of live video a, they can trigger access to the video information of live video a. This video information serves as the entry point to the information display page for live video a. Clicking this entry point will display the historical live video information display page 503.

[0070] Step 402: Display the preset interactive object information set and state switching control of the first display state on the information display page. The state switching control is used to switch the display state of the preset interactive object information set.

[0071] The preset interactive object information includes the first segment of the live stream segment, which is a segment from the historical live stream video of the reference account. The start and end time range of the live stream segment includes the trigger time of the preset object event in the historical live stream video. Figure 5 The following explanation uses the example of a lucky bag distribution event, where a pre-defined target is selected.

[0072] Optionally, the preset object distribution event is an object distribution event in the historical live video that meets preset conditions, wherein the preset conditions are related to the interaction data corresponding to the object distribution event. Therefore, the first segment information of the live video clip associated with the object distribution event can be selectively displayed, improving the display efficiency of valuable first segment information and thus improving the learning efficiency of the broadcaster / user. Optionally, the interaction data includes the number of participants. Therefore, live video clips related to object distribution events with better participation effects can be selected and displayed based on the number of participants, improving the display and learning effects of the live video clips.

[0073] Optionally, the preset target distribution events are determined as follows: the object identifiers of the distribution objects for each distribution event in the historical live video are determined; the distribution events are clustered based on the object identifiers to obtain a set of distribution events corresponding to each object identifier; a statistical value of the number of participants in each distribution event set is determined; the distribution event sets are sorted based on the statistical value, and the preset target distribution events are determined according to the sorting results. Therefore, by merging the number of participants in distribution events for the same preset business target, the participation effect of each preset business target distribution event can be accurately evaluated, providing broadcasters with more accurate reference and learning information.

[0074] For example, the object identifier can be an object name or number, such as an object id. For each object identifier, the object distribution events corresponding to the current object identifier are divided into similar events to obtain a corresponding set of object distribution events. That is, object distribution events contained in the same set of object distribution events belong to the same type of object distribution events. Optionally, if there are object distribution events containing two or more distributing objects, there is an overlap between different sets of object distribution events. For each set of object distribution events, the number of participants in each object distribution event in the current set of object distribution events is determined, and the sum of the number of participants is calculated to obtain the corresponding statistical value in the current set of object distribution events. For example, for the set of object distribution events with object id 111, which contains 3 object distribution events with 200, 230, and 380 participants respectively, the statistical value is 810.

[0075] For example, the event sets for each object are sorted based on statistical values, and preset object events are determined according to the sorting results. Assume there are event sets a for object id 111, b for object id 112, and c for object id 113, with statistical values ​​of 810, 500, and 600 respectively. These are then sorted in descending order of statistical values, resulting in event sets a, c, and b. If the required number of preset object events is a preset number, such as 2, then priority can be given to selecting from the top-ranked event sets, prioritizing those with a large number of participants. For example, event sets a with 270 and 230 participants can be selected as preset object events.

[0076] In this scenario, the number of preset interactive object information items included in the first display state is less than the number included in the second display state. Therefore, a smaller number of preset interactive object information items are displayed first. If the user needs to view more preset interactive object information, they can trigger the state switching control to view more, improving the flexibility of viewing preset interactive object information and the utilization of page space.

[0077] For example, video details are displayed on the information display page. The video details include a set of preset interactive object information, and may also include other relevant information about historical live videos, such as account information of the reference account, video attribute information of historical live videos, and live streaming business attribute information.

[0078] like Figure 5 As shown, information display page 503 displays account information of the reference account (e.g., AA Coffee), video attribute information of historical live streams (e.g., broadcast time from 6 PM to 11 PM on September 9th), and live stream business attribute information (e.g., number of viewers and cumulative transaction amount, not shown in the figure). Information display page 503 also displays a set of preset interactive object information 504 for the first display state and a state switching control 505. The preset interactive object information includes the first segment information of the live stream segment, which includes the object image information of the preset business object, such as an object photo, specifically a coffee picture. The first segment information also includes first event information, such as participation condition information (task type xx in the figure), interaction data (number of participants xx in the figure), and trigger time (effective time xx including the trigger time in the figure).

[0079] Step 403: In response to the trigger operation of the state switching control, switch from displaying the preset interactive object information set of the first display state on the information display page to displaying the preset interactive object information set of the second display state on the information display page.

[0080] like Figure 5 As shown, after the user clicks the state switching control 505, the display changes from the preset interactive object information set 504 of the first display state displayed on the information display page 503 to the preset interactive object information set 506 of the second display state displayed on the information display page. The number of preset interactive object information items included in the preset interactive object information set 506 of the second display state is greater than the number of preset interactive object information items included in the preset interactive object information set 504 of the first display state. Figure 5 The example shown here displays information about three preset interactive objects. In actual applications, more can be displayed, and users can view more preset interactive object information by swiping.

[0081] Optionally, for cases where there are at least two preset object delivery events corresponding to the same object identifier, in the preset interactive object information set of the first display state, the object identifiers of the delivery objects for the preset object delivery events corresponding to different preset interactive object information are different; in the preset interactive object information set of the second display state, the object identifiers of the delivery objects for the preset object delivery events corresponding to at least two preset interactive object information are the same. Therefore, in the preset interactive object information set of the second display state, users can view the first segment information corresponding to different preset object delivery events belonging to the same delivery object. This facilitates users viewing the relevant live video content when the same delivery object is triggered by different preset object delivery events, providing users with richer learning materials and further improving learning effectiveness.

[0082] For example, such as Figure 5 As shown, in the first display state, the preset interactive object information set 504 contains different preset interactive object information sets, each corresponding to a preset object event with a different object identifier. The second display state's preset interactive object information set 506 includes preset interactive object information corresponding to two different preset object event events for object a, allowing users to play corresponding live stream segments according to their needs.

[0083] For example, for the preset interactive object information set in the first display state, the first preset number of object distribution events selected from the sorted sets are chosen as the target object distribution event sets. For each target object distribution event set, the object distribution event with the most participants in the current target object distribution event set is determined as the preset object distribution event in the preset interactive object information set of the first display state. For the preset interactive object information set in the second display state, the total number of preset object distribution events included in the preset interactive object information set of the second display state is the second preset number. At most a third preset number of object distribution events in each object distribution event set are determined as the preset object distribution events in the preset interactive object information set of the second display state. At most a third preset number of object distribution events are selected from the current object distribution event set according to the sorted results, until the selected object distribution events reach the second preset number.

[0084] Step 404: In response to the trigger operation on the target preset interactive object information, display the segment playback page of the target live broadcast segment.

[0085] Optionally, the preset interactive object information includes a first area and a second area. The first area is used to display the object image information, and the second area is used to display the associated controls and / or the first event information of the live stream segment. The step of displaying the segment playback page of the target live stream segment in response to a trigger operation on the target preset interactive object information includes: in response to a trigger operation on the first area of ​​the target preset interactive object information, displaying the segment playback page of the target live stream segment, and displaying a preset page on top of the segment playback page, displaying event details of a target preset object event on the preset page, wherein the target preset object event is a preset object event associated with the target live stream segment; and / or, in response to a trigger operation on the second area of ​​the target preset interactive object information, displaying the segment playback page of the target live stream segment, and displaying a preset unit on top of the segment playback page, wherein the preset unit includes the second segment information of the target live stream segment. Therefore, users can more flexibly choose different trigger methods to view preset units or preset pages while watching the live stream segment on the segment playback page, further improving interaction efficiency.

[0086] Among these, the associated control could be, for example, a playback control. Figure 5As shown, the preset interactive object information includes a first area 507 and a second area 508. The first area 507 is used to display object image information, such as a product photo of object a. The second area 508 is used to display the associated controls of the live broadcast segment (the control with the word "play" in the figure) and the first event information. If the user clicks the first area 507, as shown by the dotted line, the segment playback page of the target live broadcast segment is displayed, and a preset page 509 is displayed on top of the segment playback page. The preset page 509 displays the event details information of the target preset object's event. The event details information includes the display information on the audience user side after the target preset object's event is triggered, such as the name of object a "XX Espresso", the number of participants "XX people have participated", and the acquisition cost of object a "value XX". It also includes event participation status information, such as the fulfillment information of each sub-condition in the event participation condition information (condition a and condition b in the figure). If the user clicks the second area 508, the segment playback page of the target live broadcast segment is displayed, and a preset unit 510 is displayed on top of the segment playback page. The preset unit 510 includes the second segment information.

[0087] Step 405: Display the preset unit at the top of the clip playback page.

[0088] Step 406: In response to the trigger operation for the preset unit, the display of the preset unit on the top layer of the clip playback page is switched to the display of the preset page on the top layer of the clip playback page.

[0089] like Figure 5 As shown, if the user clicks the preset unit 510, the display of the preset unit 510 on the top layer of the clip playback page will switch to the display of the preset page 509 on the top layer of the clip playback page.

[0090] Step 407: Display the event details of the event issued by the target preset object on the preset page. The event details include the object attribute information of the target preset business object.

[0091] Step 408: In response to the triggered operation on the object attribute information of the target preset business object, display the object details page of the target preset business object.

[0092] like Figure 5 As shown, if the user clicks on the object attribute information in the preset page 509, the object details page 511 of object a will be displayed. The object details page of object a will display detailed information of object a, such as the name of object a, description information, and photos of different dimensions.

[0093] The interactive method provided in this embodiment includes a preset set of interactive object information and a state switching control on the information display page of historical live videos. This allows users to easily view the preset set of interactive object information in different states. The preset interactive object information in the preset set displays the first segment information of a live video clip from a reference account's historical live video. The first segment information includes event information of a preset object issuing event and object attribute information of the issued preset business object. The target account's broadcaster can conveniently view the segment playback page used to display the live video clip and the preset units or preset pages displayed above the segment playback page by triggering different areas of the preset interactive object information. This allows users to view segment information or event details while watching the live video clip, facilitating targeted, flexible, and rapid learning of live streaming skills related to the reference account's preset object issuing events. This improves the quality and effect of their own account's live videos, thereby enhancing the overall live streaming service quality of the live streaming platform.

[0094] Figure 6 This is a schematic diagram of the structure of an interactive device provided in an embodiment of this disclosure, such as... Figure 6 As shown, the device includes:

[0095] Page display module 601 is used to display the target account's information display page in response to preset operations;

[0096] The interactive object information set display module 602 is used to display a preset interactive object information set on the information display page. The preset interactive object information set includes at least one preset interactive object information. The preset interactive object information includes first segment information of a live broadcast segment. The live broadcast segment is a segment in the historical live broadcast video of the reference account in which the preset object distribution event occurs. The first segment information includes first event information of the preset object distribution event.

[0097] The playback page display module 603 is used to display a segment playback page of the target live segment in response to a trigger operation on the target preset interactive object information, wherein the target preset interactive object information is a preset interactive object information in the preset interactive object information set, and the target live segment is the live segment corresponding to the first segment information included in the target preset interactive object information.

[0098] The interactive device provided in this embodiment displays a first segment of live video clips from a reference account's historical live video in the preset interactive object information on the target account's information display page. The first segment information includes event information of a preset object event. The target account's broadcaster can conveniently view the segment playback page used to display the live video clips by triggering the preset interactive object information. This facilitates targeted and rapid learning of live streaming skills related to the preset object event of the reference account, improving the quality and effect of their own account's live video, thereby enhancing the overall live streaming service quality of the live streaming platform.

[0099] Optionally, the business attributes of the reference account are related to the business attributes of the target account, and the business attributes include at least one of the following: business type attribute, business region attribute, and account type attribute.

[0100] Optionally, the playback page display module is configured to: in response to a trigger operation on target preset interactive object information, display a segment playback page for the target live stream segment, and play the target live stream segment in the segment details page; or, in response to a trigger operation on target preset interactive object information, display a segment playback page for the target live stream segment, and in response to a trigger operation on the playback controls in the segment playback page, play the target live stream segment.

[0101] Optionally, the first fragment information may further include object image information of a preset business object; the event information may include at least one of the participation condition information of the preset object issuing event, the trigger time of the preset object issuing event, and the interaction data of the preset object issuing event; the preset business object is the issuing object corresponding to the preset object issuing event.

[0102] Optionally, the device may also include:

[0103] The preset unit display module is used to display a preset unit on the upper layer of the segment playback page after the segment playback page of the target live segment is displayed in response to the trigger operation of the target preset interactive object information. The preset unit includes second segment information of the target live segment, and the second segment information includes second event information of the preset object issuing event.

[0104] Optionally, the device may also include:

[0105] The preset page display module is used to switch from displaying the preset unit on the upper layer of the segment playback page to displaying the preset page in response to a trigger operation on the preset unit after the preset unit is displayed on the upper layer of the segment playback page.

[0106] The event details information display module is used to display the event details information of the target preset object issuing event on the preset page. The event details information includes the display information on the audience user side after the target preset object issuing event is triggered. The target preset object issuing event is the preset object issuing event associated with the target live broadcast segment. The display information includes the object attribute information of the target preset business object. The target preset business object is the issuing object corresponding to the target preset object issuing event.

[0107] Optionally, the device may also include:

[0108] The object details page display module is used to display the object details page of the target preset business object after displaying the event details information of the event issued by the target preset object in the preset page, in response to the triggering operation of the object attribute information of the target preset business object.

[0109] Optionally, the preset interactive object information includes a first area and a second area, wherein the first area is used to display the object image information, and the second area is used to display the associated controls of the live broadcast segment and / or the first event information;

[0110] The step of displaying a segment playback page for a target live stream segment in response to a trigger operation based on preset interactive object information includes:

[0111] In response to a trigger operation targeting a first area of ​​the target preset interactive object information, a segment playback page for the target live stream segment is displayed, and a preset page is displayed above the segment playback page. The preset page displays event details of a target preset object event, wherein the target preset object event is a preset object event associated with the target live stream segment; and / or,

[0112] In response to a trigger operation targeting the second area of ​​the target preset interactive object information, a segment playback page for the target live stream segment is displayed. A preset unit is displayed at the top of the segment playback page, wherein the preset unit includes the second segment information of the target live stream segment.

[0113] Optionally, the preset object delivery event is an object delivery event in the historical live video that meets preset conditions, wherein the preset conditions are related to the interaction data corresponding to the object delivery event.

[0114] Optionally, the interaction data includes the number of participants; the preset target distribution event is determined in the following way:

[0115] Determine the object identifier of the object that issued each event in the historical live video;

[0116] Based on the object identifier, the object emission events are clustered to obtain a set of object emission events corresponding to each object identifier;

[0117] Determine the statistical value of the number of participants in the object dispatching events in each object dispatching event set;

[0118] The event sets for each object are sorted based on the statistical values, and the preset event for each object is determined based on the sorting results.

[0119] Optionally, the interactive object information collection display module includes:

[0120] The display submodule is used to display a preset set of interactive object information and a state switching control in the first display state on the information display page, wherein the state switching control is used to switch the display state of the preset set of interactive object information.

[0121] The switching submodule is used to respond to the trigger operation of the state switching control, and switch from displaying the preset interactive object information set of the first display state on the information display page to displaying the preset interactive object information set of the second display state on the information display page.

[0122] The number of preset interactive object information included in the preset interactive object information set in the first display state is less than the number of preset interactive object information included in the preset interactive object information set in the second display state.

[0123] Optionally, for cases where there are at least two preset object dispatch events with the same object identifier, in the preset interactive object information set of the first display state, the object identifiers of the dispatch objects of the preset object dispatch events corresponding to different preset interactive object information are different; in the preset interactive object information set of the second display state, the object identifiers of the dispatch objects of the preset object dispatch events corresponding to at least two preset interactive object information are the same.

[0124] The interactive device provided in this disclosure can execute the interactive method provided in any embodiment of this disclosure, and has the corresponding functional modules and beneficial effects of the method execution.

[0125] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above division, as long as the corresponding functions can be realized; in addition, the specific names of each functional unit are only for easy differentiation and are not used to limit the protection scope of the embodiments of this disclosure.

[0126] Figure 7 This is a schematic diagram of the structure of an electronic device provided in an embodiment of this disclosure. Reference is made below. Figure 7 It illustrates an electronic device suitable for implementing embodiments of the present disclosure (e.g., Figure 7 The diagram below shows the structure of the terminal device or server 700. The terminal device in this embodiment may include, but is not limited to, mobile terminals such as mobile phones, laptops, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), and vehicle terminals (e.g., vehicle navigation terminals), as well as fixed terminals such as digital TVs and desktop computers. Figure 7 The electronic device shown is merely an example and should not be construed as limiting the functionality and scope of the embodiments disclosed herein.

[0127] like Figure 7 As shown, the electronic device 700 may include a processing unit (e.g., a central processing unit, a graphics processing unit, etc.) 701, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 702 or a program loaded from a storage device 708 into a random access memory (RAM) 703. The RAM 703 also stores various programs and data required for the operation of the electronic device 700. The processing unit 701, ROM 702, and RAM 703 are interconnected via a bus 704. An edit / output (I / O) interface 705 is also connected to the bus 704.

[0128] Typically, the following devices can be connected to I / O interface 705: input devices 706 including, for example, touchscreens, touchpads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc.; output devices 707 including, for example, liquid crystal displays (LCDs), speakers, vibrators, etc.; storage devices 708 including, for example, magnetic tapes, hard disks, etc.; and communication devices 709. Communication device 709 allows electronic device 700 to communicate wirelessly or wiredly with other devices to exchange data. Although Figure 7 An electronic device 700 with various devices is shown; however, it should be understood that it is not required to implement or possess all of the devices shown. More or fewer devices may be implemented or possessed alternatively.

[0129] In particular, according to embodiments of this disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, embodiments of this disclosure include a computer program product comprising a computer program carried on a non-transitory computer-readable medium, the computer program containing program code for performing the methods shown in the flowcharts. In such embodiments, the computer program can be downloaded and installed from a network via communication device 709, or installed from storage device 708, or installed from ROM 702. When the computer program is executed by processing device 701, it performs the functions defined in the methods of embodiments of this disclosure.

[0130] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0131] The electronic device provided in this embodiment and the interaction method provided in the above embodiments belong to the same inventive concept. Technical details not described in detail in this embodiment can be found in the above embodiments, and this embodiment has the same beneficial effects as the above embodiments.

[0132] This disclosure provides a computer storage medium storing a computer program that, when executed by a processor, implements the interactive method provided in the above embodiments.

[0133] This disclosure provides a computer program product, including a computer program that, when executed by a processor, implements the interactive method provided in the above embodiments.

[0134] It should be noted that the computer-readable medium described in this disclosure can be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. A computer-readable storage medium can be, for example,—but not limited to—an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of a computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination thereof. In this disclosure, a computer-readable storage medium can be any tangible medium containing or storing a program that can be used by or in connection with an instruction execution system, apparatus, or device. In this disclosure, a computer-readable signal medium can include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such propagated data signals can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium can be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted using any suitable medium, including but not limited to: wires, optical fibers, RF (radio frequency), etc., or any suitable combination thereof.

[0135] The aforementioned computer-readable medium may be included in the aforementioned electronic device; or it may exist independently and not assembled into the electronic device.

[0136] The aforementioned computer-readable medium carries one or more programs that, when executed by the electronic device, cause the electronic device to: respond to a preset operation by displaying an information display page for a target account; display a preset set of interactive object information on the information display page, wherein the preset set of interactive object information includes at least one preset interactive object information, the preset interactive object information including first segment information of a live stream segment, the live stream segment being a segment in a historical live stream video of a reference account where a preset object distribution event occurs, the first segment information including first event information of the preset object distribution event; and respond to a trigger operation targeting the target preset interactive object information by displaying a segment playback page for the target live stream segment, wherein the target preset interactive object information is one of the preset interactive object information in the preset interactive object information set, and the target live stream segment is the live stream segment corresponding to the first segment information included in the target preset interactive object information.

[0137] Computer program code for performing the operations of this disclosure can be written in one or more programming languages ​​or a combination thereof, including but not limited to object-oriented programming languages ​​such as Java, Smalltalk, and C++, as well as conventional procedural programming languages ​​such as the "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, as a standalone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving remote computers, the remote computer can be connected to the user's computer via any type of network—including a local area network (LAN) or a wide area network (WAN)—or can be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0138] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of code containing one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutively indicated blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented using a dedicated hardware-based system that performs the specified function or operation, or using a combination of dedicated hardware and computer instructions.

[0139] The units described in the embodiments of this disclosure can be implemented in software or in hardware. The names of modules do not necessarily limit the module itself; for example, a page display module can also be described as "a module that displays an information display page of a target account in response to a preset operation".

[0140] The functions described above in this document can be performed, at least in part, by one or more hardware logic components. For example, exemplary types of hardware logic components that can be used, without limitation, include: Field Programmable Gate Arrays (FPGAs), Application-Specific Integrated Circuits (ASICs), Application Standard Products (ASSPs), System-on-Chip (SoCs), Complex Programmable Logic Devices (CPLDs), and so on.

[0141] In the context of this disclosure, a machine-readable medium can be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can be, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.

[0142] The above description is merely a preferred embodiment of this disclosure and an explanation of the technical principles employed. Those skilled in the art should understand that the scope of this disclosure is not limited to technical solutions formed by specific combinations of the above-described technical features, but should also cover other technical solutions formed by arbitrary combinations of the above-described technical features or their equivalents without departing from the above-described concept. For example, technical solutions formed by substituting the above features with (but not limited to) technical features disclosed in this disclosure that have similar functions.

[0143] Furthermore, while the operations are described in a specific order, this should not be construed as requiring these operations to be performed in the specific order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of this disclosure. Certain features described in the context of individual embodiments may also be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented individually or in any suitable sub-combination in multiple embodiments.

[0144] Although the subject matter has been described using language specific to structural features and / or methodological logic, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. Rather, the specific features and actions described above are merely illustrative examples of implementing the claims.

Claims

1. An interaction method, characterized in that, include: In response to a preset action, display the target account's information page; The information display page displays a set of preset interactive object information, wherein the set of preset interactive object information includes at least one preset interactive object information, the preset interactive object information includes a first segment of a live broadcast segment, the live broadcast segment is a segment in the historical live broadcast video of the reference account in which the preset object distribution event occurs, and the first segment information includes the first event information of the preset object distribution event; In response to a trigger operation targeting preset interactive object information, a segment playback page for the target live stream segment is displayed, wherein the target preset interactive object information is a preset interactive object information in the preset interactive object information set, and the target live stream segment is the live stream segment corresponding to the first segment information included in the target preset interactive object information.

2. The method according to claim 1, characterized in that, The business attributes of the reference account are related to the business attributes of the target account, and the business attributes include at least one of the following: business type attribute, business region attribute, and account type attribute.

3. The method according to claim 1, characterized in that, The step of displaying a segment playback page for a target live stream segment in response to a trigger operation based on preset interactive object information includes: In response to a trigger operation targeting preset interactive object information, the target live stream segment's playback page is displayed, and the target live stream segment is played in the segment details page; or, In response to a trigger operation targeting preset interactive object information, a segment playback page for the target live stream segment is displayed; in response to a trigger operation targeting the playback control in the segment playback page, the target live stream segment is played.

4. The method according to claim 1, characterized in that, The first fragment information also includes object image information of the preset business object; the event information includes at least one of the following: participation condition information of the preset object issuing event, trigger time of the preset object issuing event, and interaction data of the preset object issuing event; The preset business object is the issuing object corresponding to the preset object issuing event.

5. The method according to claim 1, characterized in that, After the trigger operation in response to the target preset interactive object information, displaying the segment playback page of the target live segment, the method further includes: A preset unit is displayed at the top of the segment playback page. The preset unit includes second segment information of the target live segment, and the second segment information includes second event information of the preset object's event.

6. The method according to claim 5, characterized in that, After the preset unit is displayed at the top of the clip playback page, it also includes: In response to a trigger operation on the preset unit, the display of the preset unit on the upper layer of the segment playback page is switched to the display of the preset page on the upper layer of the segment playback page; The event details of the target preset object distribution event are displayed on the preset page. The event details include the display information on the viewer's side after the target preset object distribution event is triggered. The target preset object distribution event is a preset object distribution event associated with the target live broadcast segment. The display information includes the object attribute information of the target preset business object. The target preset business object is the distribution object corresponding to the target preset object distribution event.

7. The method according to claim 6, characterized in that, After displaying the event details of the event issued by the target preset object on the preset page, it also includes: In response to a triggered operation targeting the object attribute information of the target preset business object, the object details page of the target preset business object is displayed.

8. The method according to claim 4, characterized in that, The preset interactive object information includes a first area and a second area. The first area is used to display the object image information, and the second area is used to display the associated controls of the live broadcast segment and / or the first event information. The step of displaying a segment playback page for a target live stream segment in response to a trigger operation based on preset interactive object information includes: In response to a trigger operation targeting a first area of ​​the target preset interactive object information, a segment playback page for the target live stream segment is displayed, and a preset page is displayed above the segment playback page. The preset page displays event details of a target preset object event, wherein the target preset object event is a preset object event associated with the target live stream segment; and / or, In response to a trigger operation targeting the second area of ​​the target preset interactive object information, a segment playback page for the target live stream segment is displayed. A preset unit is displayed at the top of the segment playback page, wherein the preset unit includes the second segment information of the target live stream segment.

9. The method according to claim 1, characterized in that, The preset object delivery event is an object delivery event in the historical live video that meets preset conditions, wherein the preset conditions are related to the interaction data corresponding to the object delivery event.

10. The method according to claim 9, characterized in that, The interactive data includes the number of participants; the preset target distribution event is determined in the following ways: Determine the object identifier of the object that issued each event in the historical live video; Based on the object identifier, the object emission events are clustered to obtain a set of object emission events corresponding to each object identifier; Determine the statistical value of the number of participants in the object dispatching events in each object dispatching event set; The event sets for each object are sorted based on the statistical values, and the preset event for each object is determined based on the sorting results.

11. The method according to claim 10, characterized in that, The set of preset interactive object information displayed on the information display page includes: The information display page displays a set of preset interactive object information and a state switching control for a first display state, wherein the state switching control is used to switch the display state of the preset interactive object information set; In response to a trigger operation on the state switching control, the preset set of interactive object information for the first display state displayed on the information display page is switched to the preset set of interactive object information for the second display state displayed on the information display page; The number of preset interactive object information included in the preset interactive object information set in the first display state is less than the number of preset interactive object information included in the preset interactive object information set in the second display state.

12. The method according to claim 11, characterized in that, In the case where there are at least two preset object dispatch events with the same object identifier, the object identifiers of the dispatch objects corresponding to the preset object dispatch events in the preset interaction object information set of the first display state are different. In the set of preset interactive object information in the second display state, at least two preset interactive object information have the same object identifier for the object issuing event.

13. An interactive device, characterized in that, include: The page display module is used to display the target account's information page in response to preset operations; An interactive object information set display module is used to display a preset interactive object information set on the information display page. The preset interactive object information set includes at least one preset interactive object information. The preset interactive object information includes a first segment of a live broadcast segment. The live broadcast segment is a segment in the historical live broadcast video of the reference account in which the preset object distribution event occurs. The first segment information includes the first event information of the preset object distribution event. The playback page display module is used to respond to a trigger operation on the target preset interactive object information and display the segment playback page of the target live segment. The target preset interactive object information is a preset interactive object information in the preset interactive object information set, and the target live segment is the live segment corresponding to the first segment information included in the target preset interactive object information.

14. An electronic device, characterized in that, The electronic device includes: One or more processors; Storage device for storing one or more programs. When the one or more programs are executed by the one or more processors, the one or more processors implement the interaction method as described in any one of claims 1-12.

15. A storage medium containing computer-executable instructions, characterized in that, The computer-executable instructions, when executed by a computer processor, are used to perform the interactive method as described in any one of claims 1-12.

16. A computer program product, characterized in that, It includes a computer program that, when executed by a processor, implements the interaction method as described in any one of claims 1-12.

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