Interaction processing method and device, electronic equipment, medium and program product

Abstract

The invention relates to an interaction processing method and device, electronic equipment, a medium and program product quality. The method comprises the following steps: displaying a first preset recommendation media corresponding to a preset business party on a preset page; in the process of displaying the first preset recommendation media, displaying the first interaction guide information on a preset page; and in response to the preset interaction operation, playing a preset interaction audio corresponding to the first interaction guide information, and displaying a preset entry of a corresponding associated page of the preset service party, the preset interaction audio being an interaction audio customized by the preset service party for a media browsing account corresponding to the preset service party. According to the technical scheme provided by the embodiment of the invention, interactivity and interestingness of the service party in the recommendation process can be improved, meanwhile, the enthusiasm of the user for further knowing the recommendation information corresponding to the service party is better improved, and the recommendation effect of the related content of the service party is improved.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and in particular to an interactive processing method, apparatus, electronic device, medium, and program product. Background Technology

[0002] With the development of internet technology, various online information is widely disseminated, enabling people to quickly and timely obtain various information, which greatly facilitates people's lives and work.

[0003] In related technologies, some business entities publish recommended media on online platforms, and these recommended pages include entry points to pages associated with those business entities. Users can then click on these entry points to navigate to the relevant pages. However, the way these technologies display entry points to associated pages during media recommendations lacks interactivity and engagement, resulting in a poor user experience and ineffective recommendations. This leads to a large number of invalid media recommendations, wasting system resources and reducing system performance. Summary of the Invention

[0004] This disclosure provides an interactive processing method, apparatus, electronic device, medium, and program product to at least solve the technical problems in related technologies, such as poor interactivity and engagement in the business recommendation process, leading to poor user interaction experience and recommendation effectiveness, resulting in a large number of invalid media recommendations, wasting system resources, and reducing system performance. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, an interactive processing method is provided, comprising: The first preset recommended media corresponding to the preset business party is displayed on the preset page; During the first preset recommended media display process, first interactive guidance information is displayed on the preset page; In response to a preset interactive operation, the preset interactive audio corresponding to the first interactive guidance information is played, and the preset entry point of the associated page of the preset business party is displayed. The preset interactive audio is an interactive audio customized by the preset business party for the media browsing account corresponding to the preset business party.

[0005] In an optional embodiment, the step of responding to a preset interactive operation by playing a preset interactive audio corresponding to the first interactive guidance information and displaying a preset entry point to the associated page of the preset business party includes: In response to the preset interactive operation, the preset interactive audio broadcast by the preset object is played, and the preset entry, the object image corresponding to the preset object, and the audio text corresponding to the preset interactive audio are displayed.

[0006] In an optional embodiment, the preset interactive audio is generated by a preset intelligent model based on the sound attribute information corresponding to the preset object and the audio text; or, The preset interactive audio is generated by the preset intelligent model based on the sound attribute information corresponding to the preset object, the audio text, and the account identification information corresponding to the current account.

[0007] In an optional embodiment, the step of displaying the first interactive guidance information on the preset page during the first preset recommended media display process includes: During the first preset recommended media display process, the object image corresponding to the preset object and the first interactive guidance information are displayed on the preset page; The first interactive guidance information is used to indicate that by performing the preset interactive operation, the playback of the interactive audio corresponding to the preset object is triggered, and the preset interactive audio is the interactive audio corresponding to the preset object.

[0008] In an optional embodiment, the method further includes: If the preset interactive operation is not triggered when the preset time is reached, a second interactive guidance message is displayed. Both the second and first interactive guidance messages guide the media browsing account to play the preset interactive audio. The visual presentation of the second interactive guidance message is greater than that of the first interactive guidance message.

[0009] In an optional embodiment, if the preset page is a preset launch page and the first interactive guidance information is displayed on the preset launch page for a first preset duration, the preset interactive operation is not triggered; the method further includes: Display the preset service page, and display the second preset recommended media corresponding to the preset service provider on the preset service page; During the second preset recommended media display process, a third interactive guidance information and a first countdown information corresponding to the third interactive guidance information are displayed on the preset business page. The third interactive guidance information is information that guides the media browsing account to play the preset interactive audio, and the visual presentation of the second interactive guidance information is greater than that of the third interactive guidance information. If the preset interactive operation is not triggered after a preset time has elapsed, the display of the second interactive guidance information includes: If the preset interactive operation is not triggered when the countdown corresponding to the first countdown information ends, the second interactive guidance information will be displayed on the preset business page.

[0010] In an optional embodiment, when the preset page is a preset business page, the step of displaying the first interactive guidance information on the preset page during the first preset recommended media display process includes: During the first preset recommended media display process, the first interactive guidance information and the second countdown information corresponding to the first interactive guidance information are displayed on the preset business page; If the preset interactive operation is not triggered after a preset time has elapsed, the display of the second interactive guidance information includes: If the preset interactive operation is not triggered when the countdown corresponding to the second countdown information ends, the second interactive guidance information will be displayed on the preset business page.

[0011] In an optional embodiment, the method further includes: Under the condition that the preset conditions are met, the second interactive guidance information will be updated to the preset interactive guidance widget; The preset interactive guide widget is used to trigger the display of the associated page.

[0012] In an optional embodiment, the step of displaying second interactive guidance information if the preset interactive operation is not triggered after a preset time is reached includes: If the preset interactive operation is not triggered when the preset time is reached, the second interactive guidance information and the cancel playback control corresponding to the preset interactive audio will be displayed. The step of updating the second interactive guidance information to a preset interactive guidance widget when the preset conditions are met includes: In response to the cancellation command triggered by the cancel playback control, the second interactive guidance information is updated to a preset interactive guidance widget.

[0013] In an optional embodiment, the step of responding to a preset interactive operation by playing a preset interactive audio corresponding to the first interactive guidance information and displaying a preset entry point to the associated page of the preset business party includes: In response to the preset interactive operation, the preset interactive audio corresponding to the first interactive guidance information is played, and the preset entry and preset sharing entry of the corresponding associated page of the preset business party are displayed; The preset sharing entry is used to trigger the sharing of the first preset interactive information corresponding to the preset interactive audio; the first preset interactive information is used to indicate the interactive information corresponding to the preset interactive audio received by the current account.

[0014] In an optional embodiment, the step of responding to a preset interactive operation by playing a preset interactive audio corresponding to the first interactive guidance information and displaying a preset entry point to the associated page of the preset business party includes: In response to the preset interactive operation, the preset interactive audio corresponding to the first interactive guidance information is played, and the preset entry point and preset work creation entry point of the corresponding associated page of the preset business party are displayed; The preset work creation entry is used to trigger the creation of a work based on the second preset interactive information corresponding to the preset interactive audio; the second preset interactive information is used to indicate the interactive information corresponding to the preset interactive audio received by the current account.

[0015] According to a second aspect of the present disclosure, an interactive processing apparatus is provided, comprising: The first media display module is configured to display the first preset recommended media corresponding to the preset business party on a preset page; The first guidance information display module is configured to display first interactive guidance information on the preset page during the first preset recommended media display process. The first interactive processing module is configured to perform a response to a preset interactive operation, play a preset interactive audio corresponding to the first interactive guidance information, and display a preset entry point of the associated page of the preset business party. The preset interactive audio is an interactive audio customized by the preset business party for the media browsing account corresponding to the preset business party.

[0016] In an optional embodiment, the first interaction processing module includes: The first interactive processing unit is configured to perform a response to the preset interactive operation, play the preset interactive audio broadcast by the preset object, and display the preset entry, the object image corresponding to the preset object, and the audio text corresponding to the preset interactive audio.

[0017] In an optional embodiment, the preset interactive audio is generated by a preset intelligent model based on the sound attribute information corresponding to the preset object and the audio text; or, The preset interactive audio is generated by the preset intelligent model based on the sound attribute information corresponding to the preset object, the audio text, and the account identification information corresponding to the current account.

[0018] In an optional embodiment, the first guidance information display module includes: The first information display unit is configured to display an object image corresponding to a preset object and the first interactive guidance information on the preset page during the first preset recommended media display process. The first interactive guidance information is used to indicate that by performing the preset interactive operation, the playback of the interactive audio corresponding to the preset object is triggered, and the preset interactive audio is the interactive audio corresponding to the preset object.

[0019] In an optional embodiment, the apparatus further includes: The second guidance information display module is configured to display second interactive guidance information if the preset interactive operation is not triggered after a preset time has elapsed. Both the second interactive guidance information and the first interactive guidance information are information that guides the media browsing account to play the preset interactive audio, and the visual presentation of the second interactive guidance information is greater than that of the first interactive guidance information.

[0020] In an optional embodiment, if the preset page is a preset launch page and the first interactive guidance information is displayed on the preset launch page for a first preset duration, the preset interactive operation is not triggered; the device further includes: The second media display module is configured to display the preset business page and display the second preset recommended media corresponding to the preset business party on the preset business page; The third guidance information display module is configured to be executed during the second preset recommended media display process, displaying third interactive guidance information and the first countdown information corresponding to the third interactive guidance information on the preset business page. The third interactive guidance information is information that guides the media browsing account to play the preset interactive audio, and the visual presentation power corresponding to the second interactive guidance information is greater than the visual presentation power corresponding to the third interactive guidance information. The second guidance information display module includes: The second information display unit is configured to display the second interactive guidance information on the preset business page if the preset interactive operation is not triggered when the countdown corresponding to the first countdown information ends.

[0021] In an optional embodiment, when the preset page is a preset business page, the first guidance information display module includes: The third information display unit is configured to display first interactive guidance information and second countdown information corresponding to the first interactive guidance information on the preset business page during the first preset recommended media display process. The second guidance information display module includes: The fourth information display unit is configured to display the second interactive guidance information on the preset business page if the preset interactive operation is not triggered when the countdown corresponding to the second countdown information ends.

[0022] In an optional embodiment, the apparatus further includes: The guidance information update module is configured to update the second interactive guidance information to a preset interactive guidance widget when preset conditions are met; The preset interactive guide widget is used to trigger the display of the associated page.

[0023] In an optional embodiment, the second guidance information display module includes: The fifth information display unit is configured to, if the preset interactive operation is not triggered when the preset time is reached, display the second interactive guidance information and the cancel playback control corresponding to the preset interactive audio. The guidance information update module includes: The guidance information update unit is configured to update the second interactive guidance information to a preset interactive guidance widget in response to a cancellation command triggered based on the cancel playback control.

[0024] In an optional embodiment, the first interaction processing module includes: The second interactive processing unit is configured to perform a response to the preset interactive operation, play the preset interactive audio corresponding to the first interactive guidance information, and display the preset entry and preset sharing entry of the associated page corresponding to the preset business party. The preset sharing entry is used to trigger the sharing of the first preset interactive information corresponding to the preset interactive audio; the first preset interactive information is used to indicate the interactive information corresponding to the preset interactive audio received by the current account.

[0025] In an optional embodiment, the first interaction processing module includes: The third interactive processing unit is configured to respond to the preset interactive operation by playing the preset interactive audio corresponding to the first interactive guidance information, and displaying the preset entry and preset work creation entry of the preset business party's associated page. The preset work creation entry is used to trigger the creation of a work based on the second preset interactive information corresponding to the preset interactive audio; the second preset interactive information is used to indicate the interactive information corresponding to the preset interactive audio received by the current account.

[0026] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement any of the interactive processing methods provided in this disclosure.

[0027] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein when instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any of the interactive processing methods provided in the present disclosure. According to a fifth aspect of the present disclosure, a computer program product comprising computer program instructions is provided, which, when executed by a processor on a computer, cause the computer to perform any of the interactive processing methods provided in the present disclosure as described above.

[0028] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: During the process of displaying the first preset recommended media corresponding to the preset business party on the preset page, the first interactive guidance information is displayed on the preset page. In response to the preset interactive operation, the preset interactive audio corresponding to the first interactive guidance information is played, and the preset entry point of the preset business party's related page is displayed. This allows users to change from "passively watching" to "actively participating in the interaction," which better enhances the user interaction experience during the business party's recommendation process. Moreover, the preset interactive audio is interactive audio customized by the preset business party for the media browsing account corresponding to the preset business party. By presenting the preset entry point of the related page together with the interactive audio customized by the preset business party for the media browsing account corresponding to the preset business party, the interactivity and fun of the business party's recommendation process can be enhanced. At the same time, it can also better increase the user's enthusiasm to further understand the business party's corresponding recommended information (enter the related page), thereby improving the recommendation effect of the business party's relevant content. It can also reduce the situation of invalid media content recommendation, avoid waste of system resources, and improve system performance.

[0029] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0030] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0031] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment; Figure 2 This is a flowchart illustrating an interactive processing method according to an exemplary embodiment; Figure 3 This is a schematic diagram of a preset page according to an exemplary embodiment. Figure 1 ; Figure 4 This is a schematic diagram of a preset page according to an exemplary embodiment. Figure 2 ; Figure 5 This is a schematic diagram of a preset page according to an exemplary embodiment. Figure 3 ; Figure 6 This is a schematic diagram of a preset page according to an exemplary embodiment. Figure 4 ; Figure 7 This is a schematic diagram of a page during a preset interactive audio playback process, according to an exemplary embodiment. Figure 1 ; Figure 8 This is a schematic diagram of page changes during an interactive process, according to an exemplary embodiment. Figure 1 ; Figure 9 This is a schematic diagram of page changes during an interactive process, according to an exemplary embodiment. Figure 2 ; Figure 10 This is a schematic diagram of page changes during an interactive process, according to an exemplary embodiment. Figure 3 ; Figure 11 This is a schematic diagram of page changes during an interactive process, according to an exemplary embodiment. Figure 4 ; Figure 12 This is a schematic diagram of a page during a preset interactive audio playback process, according to an exemplary embodiment. Figure 2 ; Figure 13 This is a block diagram illustrating an interactive processing device according to an exemplary embodiment; Figure 14 This is a block diagram illustrating an electronic device for interactive processing according to an exemplary embodiment. Detailed Implementation

[0032] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0033] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar concepts and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0034] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0035] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a terminal 100 and a server 200.

[0036] In an optional embodiment, terminal 100 can be used to provide services such as media browsing to any user. Specifically, terminal 100 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices, or software running on the aforementioned electronic devices, such as applications. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, Windows, etc.

[0037] In an optional embodiment, server 200 can provide background services to terminal 100. Specifically, server 200 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server providing cloud computing services.

[0038] In addition, it should be noted that, Figure 1 The example shown is merely one application environment provided by this disclosure. In practical applications, other application environments may also be included, such as more terminals.

[0039] In the embodiments described in this specification, the terminal 100 and the server 200 can be directly or indirectly connected through wired or wireless communication, and this disclosure does not impose any restrictions.

[0040] Figure 2 This is a flowchart illustrating an interactive processing method according to an exemplary embodiment, which can be applied to a terminal, such as... Figure 2 As shown, the method may include the following steps: In step S201, the first preset recommended media corresponding to the preset business party is displayed on the preset page.

[0041] In one specific embodiment, the preset page can be a recommendation page corresponding to a preset business party, that is, the display page of the first preset recommended media; optionally, the preset page can be a preset launch page, such as the launch page (splash screen) in a preset application or preset network platform; optionally, the preset page can be a preset business page, that is, any page in a preset application or preset network platform that can display the recommended media corresponding to the business party, and a non-launch page, such as the information flow display page in a preset application or preset network platform (a page that can switch between different media published by different accounts), etc.

[0042] In one specific embodiment, the preset business provider can be the business provider currently recommended on the preset page and / or the business provider to which the currently recommended resource belongs, such as a brand, or a user account corresponding to a brand; specifically, the first preset recommendation media can be the media content that recommends the preset business provider and / or provides resources by the preset business provider; specifically, the media content can include at least one of the following: video, image, text and graphics, or image gallery. The resources provided by the preset business provider can include physical goods and / or virtual goods.

[0043] In step S203, during the first preset recommended media display process, the first interactive guidance information is displayed on the preset page.

[0044] In one specific embodiment, the first interactive guidance information may be information guiding a media browsing account corresponding to a preset service provider to play preset interactive audio; specifically, the media browsing account corresponding to the preset service provider may be a user account browsing recommended media corresponding to the preset service provider. Specifically, the first interactive guidance information may be information guiding the current account to play preset interactive audio by performing a preset interactive operation; correspondingly, the preset interactive operation may be an operation that triggers the playback of the preset interactive audio; specifically, the preset interactive operation may be set according to actual application needs, such as touch operations like clicking and swiping, gesture operations, device movement operations, or voice control operations, etc., at least one of these. Specifically, the first interactive guidance information may include operation instruction information for the preset interactive operation that triggers the playback of the preset interactive audio, for example, twisting the device to unlock a surprise, clicking to answer a voice call, etc.

[0045] In one specific embodiment, the timing of the display of the first interactive guidance information can be set according to actual application needs. For example, it can be displayed synchronously when the first preset recommended media starts to be displayed; or it can be displayed when the first preset recommended media has been displayed for a second preset duration.

[0046] In a specific embodiment, taking a preset page as the preset launch page as an example, such as... Figure 3 As shown, Figure 3This is a schematic diagram of a preset page according to an exemplary embodiment. Figure 1 Specifically, in combination Figure 3 It is evident that the information corresponding to 301 can be the first interactive guidance information.

[0047] In another specific embodiment, taking a preset page as a preset business page as an example, such as... Figure 4 As shown, Figure 4 This is a schematic diagram of a preset page according to an exemplary embodiment. Figure 2 Specifically, in combination Figure 4 It is evident that the information corresponding to 401 can be the first interactive guidance information.

[0048] In an optional embodiment, during the first preset recommended media display process, displaying the first interactive guidance information on the preset page may include: During the first preset recommended media display process, the object image corresponding to the preset object and the first interactive guidance information are displayed on the preset page; In one specific embodiment, the aforementioned first interactive guidance information can be used to instruct the execution of a preset interactive operation to trigger the playback of interactive audio corresponding to a preset object. The preset interactive audio is the interactive audio corresponding to the preset object. Specifically, the preset object can be set according to actual application needs; specifically, the preset object can be an object associated with a preset business entity, such as a brand ambassador corresponding to the preset business entity, a brand IP (Intellectual Property) figure of the preset business entity, or an IP figure co-branded (cooperated) by the preset business entity, etc. Specifically, the object image can be an image including the image of the preset object.

[0049] In a specific embodiment, taking a preset page as the preset launch page as an example, such as... Figure 5 As shown, Figure 5 This is a schematic diagram of a preset page according to an exemplary embodiment. Figure 3 Specifically, in combination Figure 5 It can be seen that the information corresponding to 501 can be the first interactive guidance information, and the image corresponding to 502 can be the object image.

[0050] In another specific embodiment, taking a preset page as a preset business page as an example, such as... Figure 6 As shown, Figure 6 This is a schematic diagram of a preset page according to an exemplary embodiment. Figure 4 Specifically, in combination Figure 6 It can be seen that the information corresponding to 601 can be the first interactive guidance information, and the image corresponding to 602 can be the object image.

[0051] In the above embodiments, during the first preset recommended media display process, while displaying the first interactive guidance information corresponding to the preset interactive audio on the preset page, an object image corresponding to the preset object that broadcasts the preset interactive audio is also displayed. This can combine the image of the audio broadcasting object to provide a more vivid and engaging audio playback interactive guidance, thereby better enhancing the interactivity and fun of the page during the business recommendation process and improving the user's interactive experience.

[0052] In step S205, in response to the preset interactive operation, the preset interactive audio corresponding to the first interactive guidance information is played, and the preset entry point of the preset business party's associated page is displayed.

[0053] In one specific embodiment, the aforementioned preset interactive audio can be interactive audio customized by the preset service provider for the media browsing account corresponding to the preset service provider. Specifically, the media browsing account corresponding to the preset service provider can be a user account browsing the media recommended by the preset service provider.

[0054] In one specific embodiment, the preset entry point of the associated page can be an entry point that triggers the display of the associated page; optionally, the preset entry point can include a touchable component (e.g., a control), and correspondingly, the preset interactive operation can include touch operations such as clicking and swiping; optionally, the preset entry point can also include a non-touch component that indicates the preset interactive operation, and correspondingly, the preset interactive operation can include at least one of gesture operation, device movement operation, or voice control operation.

[0055] In an optional embodiment, the preset interactive audio corresponding to the first interactive guidance information can be played on a preset page, and the preset entry point of the preset business party's associated page can be displayed. Alternatively, the preset interactive audio corresponding to the first interactive guidance information can be played on a new page, and the preset entry point of the preset business party's associated page can be displayed.

[0056] In one specific embodiment, the associated page of the preset business party can be a page (landing page) related to the preset business party, which can be set according to actual application needs, such as the details page of preset recommended resources provided by the preset business party, the homepage of the business party corresponding to the preset business party, the live broadcast page corresponding to the preset business party, etc. Optionally, the associated page can be a page in the current platform or the current application, or a page in a third-party platform or a third-party application. Optionally, the above method may further include: displaying the associated page in response to a page display instruction triggered based on a preset entry point. Specifically, the page display instruction can be an instruction to display the associated page.

[0057] In an optional embodiment, the aforementioned response to a preset interactive operation, playing the preset interactive audio corresponding to the first interactive guidance information and displaying the preset entry point of the associated page corresponding to the preset business party, may include: In response to preset interactive operations, the preset interactive audio of the preset object is played, and the preset entry, the object image corresponding to the preset object, and the audio text corresponding to the preset interactive audio are displayed.

[0058] In one specific embodiment, the preset object can be set according to actual application needs; specifically, the preset object can be an object associated with a preset business party, such as a brand ambassador corresponding to the preset business party, a brand IP character of the preset business party, or an IP character co-branded (collaborated) by the preset business party, etc. Specifically, the object image can be an image including the image of the preset object. Specifically, the audio text can be preset according to actual application needs, or optionally, it can be set by the preset business party. The audio text corresponding to the preset interactive audio can include all the text content corresponding to the audio in the preset interactive audio, or it can include part of the text content corresponding to the audio in the preset interactive audio, such as the main text content corresponding to the audio, etc. Specifically, the audio text can include at least one of a blessing text or a recommendation text corresponding to the preset business party.

[0059] In a specific embodiment, such as Figure 7 As shown, Figure 7 This is a schematic diagram of a page during a preset interactive audio playback process, according to an exemplary embodiment. Figure 1 Specifically, in combination Figure 7 As can be seen, the information corresponding to 701 can be the preset entry point of the associated page, the image corresponding to 702 can be the object image of the preset object, and the information corresponding to 703 can be the audio text corresponding to the preset interactive audio.

[0060] In an optional embodiment, during the preset interactive audio playback process, the account identification information corresponding to the current account can also be displayed. Specifically, the account identification information can be information that can identify the current account, such as at least one of a nickname or an avatar; specifically, the current account can be the currently logged-in user account, or it can be the current media browsing account corresponding to the preset business party.

[0061] In the above embodiments, when a preset interactive operation is triggered, a preset interactive audio message broadcast by a preset object can be played, and a preset entry point corresponding to the associated page of the preset business party, an object image corresponding to the preset object, and audio text corresponding to the preset interactive audio message can be displayed. By combining the image and audio text of the audio broadcast object, audio interaction can be carried out more intuitively, which can better enhance the interactivity and fun of the page during the business party's recommendation process. In turn, it can also better enhance the user's enthusiasm to further understand the recommended content of the business party (enter the associated page) and improve the recommendation effect.

[0062] In an optional embodiment, the aforementioned preset interactive audio is generated by a preset intelligent model based on the sound attribute information and audio text corresponding to a preset object; or, The preset interactive audio is generated by the preset intelligent model based on the sound attribute information of the preset object, the audio text, and the account identification information corresponding to the current account.

[0063] In one specific embodiment, the preset intelligent model can be a pre-trained artificial intelligence model for audio generation (audio synthesis). Optionally, the preset intelligent model can be obtained by iteratively training the model to be trained based on multiple sample audios, the sample sound attribute information corresponding to each sample audio, and the sample text corresponding to each sample audio. Specifically, the sample sound attribute information, the sample text, and the sample audio corresponding to the current training round can be determined. The sample sound attribute information and the sample text corresponding to the current training round are input into the model to be trained for audio generation processing to obtain the preset intelligent model. The process involves several steps: First, determining the audio generation loss based on the sample audio and predicted audio from the current training epoch. Then, updating the model parameters in the training model based on this loss. This iterative training process, involving determining the sample sound attributes, sample text, and sample audio from the current training epoch, and updating the model parameters based on the audio generation loss, is repeated until a preset convergence condition is met. The training model that achieves this convergence is then considered the trained smart model. Specifically, the audio generation loss characterizes the audio generation performance of the current training model. Furthermore, determining the audio generation loss based on the sample audio and predicted audio from the current training epoch can incorporate a preset loss function, which can be tailored to specific application requirements, such as the cross-entropy loss function.

[0064] In a specific embodiment, the preset convergence condition can be set according to the actual application requirements. For example, the training rounds can reach a preset number of times; the audio generation loss can be less than or equal to a preset threshold, etc.

[0065] In a specific embodiment, the sound attribute information can be information representing the corresponding sound attribute. Specifically, the sound attribute can include timbre; optionally, it can also include at least one of pitch or speech rate. Specifically, the sound attribute information can be sound category information corresponding to the sound attribute, or object identification information (information that can identify the corresponding object), etc.

[0066] In one specific embodiment, the sound attribute information and audio text corresponding to a preset object can be input into a preset intelligent model for audio generation processing to obtain preset interactive audio.

[0067] In one specific embodiment, the sound attribute information, audio text, and account identification information corresponding to the preset object can be input into a preset intelligent model for audio generation processing to obtain preset interactive audio; correspondingly, the preset interactive audio may include audio corresponding to the account identification information, such as the account identification information being the nickname of the current account; correspondingly, the preset interactive audio is a blessing audio; correspondingly, the preset interactive audio can be XX the nickname of the current account, wishing you XXXXXX.

[0068] In the above embodiments, the preset interactive audio is generated by a preset intelligent model based on the sound attribute information and audio text corresponding to a preset object; or, the preset interactive audio is generated by a preset intelligent model based on the sound attribute information, audio text, and account identification information corresponding to the current account. By automatically synthesizing interactive audio through artificial intelligence technology, the convenience of interactive audio synthesis can be greatly improved. Furthermore, the account identification information corresponding to the current account can be incorporated, enabling personalized audio interaction for different media browsing accounts. This allows users to shift from "passive viewing" to "active participation," better enhancing the user interaction experience during the business recommendation process, increasing users' willingness to jump to related pages, and ultimately improving the business's recommendation effect.

[0069] Furthermore, it should be noted that in practical applications, the sound attribute information corresponding to the preset interactive audio may not be the sound attribute information corresponding to a certain object, but rather the sound attribute information set directly in conjunction with the requirements. Accordingly, the preset intelligent model can generate preset interactive audio based on the set sound attribute information and audio text, or generate preset interactive audio based on the set sound attribute information, audio text, and the account identification information of the current account.

[0070] In an optional embodiment, the above method may further include: If the preset interactive operation is not triggered within the preset time, a second interactive guidance message will be displayed.

[0071] In one specific embodiment, the preset time can be set according to actual application needs. Specifically, both the second and first interactive guidance information are information that guides the media browsing account to play preset interactive audio, and the visual presentation of the second interactive guidance information is greater than that of the first interactive guidance information. Specifically, the visual presentation of the interactive guidance information can be reflected by at least one of the following: style, size, etc.; more vibrant the style, the greater the visual presentation; larger the size, the greater the visual presentation.

[0072] In an optional embodiment, if the preset page is a preset launch page and the first interactive guidance information is displayed on the preset launch page for a first preset duration, the preset interactive operation is not triggered; the above method may further include: Display the preset business page, and show the second preset recommended media corresponding to the preset business party on the preset business page; During the second preset recommended media display process, the third interactive guidance information and the first countdown information corresponding to the third interactive guidance information are displayed on the preset business page. The third interactive guidance information is information that guides the media browsing account to play the preset interactive audio, and the visual presentation of the second interactive guidance information is greater than that of the third interactive guidance information. Accordingly, if the preset interactive operation is not triggered when the preset time is reached, the second interactive guidance information to be displayed includes: If the preset interactive operation is not triggered when the countdown corresponding to the first countdown information ends, the second interactive guidance information will be displayed on the preset business page.

[0073] In one specific embodiment, the first preset duration can be set in conjunction with the display duration of the preset launch page. The second preset recommended media can be media content that recommends preset service providers and / or resources provided by preset service providers; optionally, the first preset recommended media and the second preset recommended media can be two pieces of media content that recommend preset service providers and / or resources provided by preset service providers; optionally, the first preset recommended media and the second preset recommended media can also be different parts of a single piece of media content that recommends preset service providers and / or resources provided by preset service providers; for example, the first preset recommended media is a video segment of a video that recommends preset service providers and / or resources provided by preset service providers; and the second preset recommended media is the remaining video segment of that video.

[0074] In one specific embodiment, the first countdown information can be the countdown information for displaying the third interactive guidance information; when the countdown corresponding to the first countdown information ends (i.e., the preset time is reached), that is, when the display of the third interactive guidance information ends, if no preset interactive operation is triggered, a second interactive guidance information with greater visual impact can be displayed on the preset business page. Optionally, the second interactive guidance information can be displayed in full screen.

[0075] In one specific embodiment, the timing of the display of the third interactive guidance information can be set according to actual application needs. For example, it can be displayed simultaneously when the second preset recommended media begins to be displayed; or it can be displayed when the second preset recommended media has been displayed for a third preset duration.

[0076] In a specific embodiment, such as Figure 8 As shown, Figure 8 This is a schematic diagram of page changes during an interactive process, according to an exemplary embodiment. Figure 1 ;in. Figure 8 The page shown in section 'a' can be a preset launch page (preset page), and the information corresponding to '801' can be the first interactive guidance information; optionally, if the first interactive guidance information is displayed on the preset launch page for a first preset duration, and no preset interactive operation is triggered, such as... Figure 8 The preset business page shown in b can display third interactive guidance information 802 and the corresponding first countdown information 803 during the display of the second preset recommended media; furthermore, as Figure 8 As shown in Figure c, on the preset business page, if the preset interactive operation is not triggered when the countdown corresponding to the first countdown information ends, the second interactive guidance information 804 is displayed on the preset business page; furthermore, if the preset interactive operation is triggered during the display of the second interactive guidance information, such as Figure 8 The preset service page shown in d can play preset interactive audio.

[0077] In addition, it should be noted that if you click... Figure 8 The "View" control in the preset business page shown can directly jump to the corresponding related page.

[0078] In a specific embodiment, such as Figure 9 As shown, Figure 9 This is a schematic diagram of page changes during an interactive process, according to an exemplary embodiment. Figure 2 ;in. Figure 9 The page shown in section 'a' can be a preset launch page (preset page), and the information corresponding to '901' can be the first interactive guidance information; optionally, if the first interactive guidance information is displayed on the preset launch page for a first preset duration, and no preset interactive operation is triggered, such as... Figure 9 The preset business page shown in b can display the third interactive guidance information 902 and the corresponding first countdown information 903 during the display of the second preset recommended media; furthermore, as Figure 9 As shown in Figure c, on the preset business page, if the preset interactive operation is not triggered when the countdown corresponding to the first countdown information ends, the second interactive guidance information 904 is displayed on the preset business page; furthermore, if the preset interactive operation is triggered during the display of the second interactive guidance information, such as Figure 9 The preset service page shown in d can play preset interactive audio.

[0079] In the above embodiments, if the user does not trigger the preset interactive operation when the display duration of the first interactive guidance information on the preset launch page reaches the first preset duration, the user can be redirected to the corresponding preset business page. The preset business page displays the second preset recommended media corresponding to the preset business party. During the display of the second preset recommended media, the preset business page continues to display the third interactive guidance information and the first countdown information corresponding to the third interactive guidance information. This allows for continued audio interactive guidance after entering the business page corresponding to the application or platform, combined with a countdown to attract the user's attention to the relevant recommended content of the business party with fun and suspense, rather than forcing the user to accept it. This makes the recommended media viewing process more in line with the user's psychological expectations and improves the overall user interaction experience. Furthermore, if the preset interactive operation is not triggered when the countdown corresponding to the first countdown information ends, the second interactive guidance information with stronger visual presentation is displayed on the preset business page, which can further conduct audio interactive guidance. This achieves hierarchical guidance and interaction during the recommended media display process and better enhances the fun of the interaction.

[0080] In addition, it should be noted that if the first interactive guidance information is displayed on the preset launch page for less than the first preset duration, and a preset interactive operation is triggered, the preset interactive audio corresponding to the first interactive guidance information can be played on the preset launch page, and the preset entry point of the preset business party's associated page can be displayed.

[0081] In an optional embodiment, when the preset page is a preset business page, the above-mentioned process of displaying the first interactive guidance information on the preset page during the first preset recommended media display process may include: During the first preset recommended media display process, the first interactive guidance information and the second countdown information corresponding to the first interactive guidance information are displayed on the preset business page; Accordingly, if the preset interactive operation is not triggered when the preset time is reached, the second interactive guidance information to be displayed includes: If the preset interactive operation is not triggered when the countdown corresponding to the second countdown information ends, the second interactive guidance information will be displayed on the preset business page.

[0082] In one specific embodiment, the second countdown information can be the countdown information for displaying the first interactive guidance information; when the countdown corresponding to the second countdown information ends (i.e., the preset time is reached), that is, when the display of the first interactive guidance information ends, if no preset interactive operation is triggered, the second interactive guidance information with greater visual impact can be displayed on the preset business page. Optionally, the second interactive guidance information can be displayed in full screen.

[0083] In a specific embodiment, such as Figure 10 As shown, Figure 10This is a schematic diagram of page changes during an interactive process, according to an exemplary embodiment. Figure 3 ;in. Figure 10 The page shown in section a can be a preset business page (preset page). During the first preset recommended media display process, it can display the first guiding interactive information 1001 and the second countdown information 1002 corresponding to the first interactive guiding information; optionally, such as Figure 10 As shown in b, on the preset business page, if the countdown corresponding to the countdown information ends and no preset interactive operation is triggered, the second interactive guidance information 1003 is displayed on the preset business page; furthermore, if the preset interactive operation is triggered during the display of the second interactive guidance information, such as Figure 10 The preset business page shown in C can play preset interactive audio.

[0084] In a specific embodiment, such as Figure 11 As shown, Figure 11 This is a schematic diagram of page changes during an interactive process, according to an exemplary embodiment. Figure 4 ;in. Figure 11 The page shown in section a can be a preset business page (preset page). During the first preset recommended media display process, it can display the first guiding interactive information 1101 and the second countdown information 1102 corresponding to the first interactive guiding information; optionally, such as Figure 11 As shown in b, on the preset business page, if the countdown corresponding to the countdown information ends and no preset interactive operation is triggered, the second interactive guidance information 1103 is displayed on the preset business page; furthermore, if the preset interactive operation is triggered during the display of the second interactive guidance information, such as Figure 11 The preset business page shown in C can play preset interactive audio.

[0085] In the above embodiments, during the first preset recommended media display process, displaying the first interactive guidance information and the corresponding second countdown information on the preset business page can attract users' attention to the relevant recommended content of the business party with fun and suspense, rather than forcing users to accept it. This makes the recommended media viewing process more in line with users' psychological expectations and improves the overall user interaction experience. Furthermore, if the preset interactive operation is not triggered when the countdown corresponding to the second countdown information ends, displaying the second interactive guidance information with stronger visual presentation on the preset business page can further guide audio interaction, realizing hierarchical guidance interaction in the recommended media display process and better enhancing the fun of the interaction.

[0086] In addition, it should be noted that if a preset interactive operation is triggered during the display of the third interactive guidance information, the preset interactive audio corresponding to the first interactive guidance information can be played in response to the preset interactive operation, and the preset entry point of the preset business party's associated page can be displayed.

[0087] In the above embodiments, the first interactive guidance information is first displayed on the preset page. If the preset interactive operation is not triggered after a preset time, the second interactive guidance information with stronger visual presentation is displayed, which can further guide audio interaction, realizing hierarchical guidance interaction in the process of recommending media and better enhancing the fun of the interaction. Moreover, in the scenario where interactive guidance is carried out in conjunction with the startup page and the business page, too much interactive guidance interference can be avoided on the application startup page, respecting the user's initial experience and reducing the user's resistance to the recommended content, thereby also improving the recommendation effect.

[0088] In an optional embodiment, the above method may further include: Under the condition that the preset conditions are met, the second interactive guidance information will be updated to the preset interactive guidance widget; In one specific embodiment, the preset condition can be the trigger condition for updating the second interactive guidance information to a preset interactive guidance widget, which can be set according to actual application needs; the aforementioned preset interactive guidance widget can be used to trigger the display of the corresponding associated page of the preset business party.

[0089] In an optional embodiment, if a preset interactive operation is not triggered after a preset time has elapsed, displaying the second interactive guidance information may include: If the preset interactive operation is not triggered when the preset time is reached, the second interactive guidance information and the cancel playback control corresponding to the preset interactive audio will be displayed. Accordingly, the above-mentioned updating of the second interactive guidance information to the preset interactive guidance widget under the preset conditions includes: In response to a cancellation command triggered by the cancel playback control, the second interactive guidance information is updated to the preset interactive guidance widget.

[0090] In one specific embodiment, the cancel playback control can be a control that allows the user to trigger the cancellation of playback (not answering) of preset interactive audio; for example, Figure 9 The control corresponding to 905 can be a cancel playback control; optionally, the cancellation command can be triggered by clicking or swiping the cancel playback control; specifically, the style and display position of the preset interactive guide widget can be preset according to actual application needs. The size of the preset interactive guide widget is smaller than the size of the second interactive guide information.

[0091] In the above embodiments, during the display of the second interactive guidance information, a cancel playback control corresponding to the preset interactive audio is displayed. This allows users to easily cancel the display of the interactive guidance information when they do not need audio interaction, thus meeting different user interaction needs. At the same time, updating the second interactive guidance information to a preset interactive guidance widget that triggers the display of the corresponding associated page of the preset business party can also better recommend relevant content of the business party and improve the convenience for users to enter the associated page.

[0092] In an optional embodiment, the preset conditions are not limited to triggering the cancellation instruction as described above. In practical applications, other triggering conditions may also be included, such as reaching the preset display end time corresponding to the second interactive guidance information. Specifically, the display duration of the second guidance interactive information can be preset to determine the corresponding preset display end time.

[0093] In the above embodiments, when preset conditions are met, the second interactive guidance information is updated to a preset interactive guidance widget, which can better recommend relevant content from business parties and greatly improve the convenience for users to enter related pages.

[0094] In an optional embodiment, a corresponding cancel playback control may also be displayed during the display of the first and third interactive guidance information.

[0095] In an optional embodiment, the aforementioned response to a preset interactive operation, playing the preset interactive audio corresponding to the first interactive guidance information and displaying the preset entry point of the associated page corresponding to the preset business party, may include: In response to the preset interactive operation, play the preset interactive audio corresponding to the first interactive guidance information, and display the preset entry and preset sharing entry of the preset business party's associated page; In one specific embodiment, the aforementioned preset sharing entry can be used to trigger the sharing of first preset interactive information corresponding to preset interactive audio; for example, Figure 9 The control corresponding to 906 can be a preset sharing entry point. The aforementioned first preset interactive information can be used to indicate the interactive information corresponding to the preset interactive audio received by the current account. For example, the first preset interactive information may include the audio text and / or preset interactive audio corresponding to the preset interactive audio; optionally, the first preset interactive information may also include the object image of the broadcast object (preset object) corresponding to the preset interactive audio. The information format of the first preset interactive information may include at least any one of text, image, or audio.

[0096] In the above embodiments, when a preset interactive operation is triggered, a preset sharing entry is displayed while playing the preset interactive audio and displaying the preset entry point of the corresponding associated page of the preset business party. This makes it convenient for users to share the interactive information corresponding to the preset interactive audio they have received with other users. This not only improves the interactivity between users within the platform, but also allows users to share the interactive information corresponding to the interactive audio customized by the business party to their social circles, thereby better improving the recommendation effect of the business party.

[0097] In one specific embodiment, the preset entry point for responding to a preset interactive operation, playing the preset interactive audio corresponding to the first interactive guidance information, and displaying the preset entry point for the associated page of the preset business party may include: In response to the preset interactive operation, play the preset interactive audio corresponding to the first interactive guidance information, and display the preset entry point of the preset business party's associated page and the preset work creation entry point; In one specific embodiment, the aforementioned preset work creation entry can be used to trigger the creation of a work based on the second preset interactive information corresponding to the preset interactive audio. Specifically, the preset work creation entry can trigger the display of a work creation page including the second preset interactive information. Correspondingly, the second preset interactive information can be edited on the work creation page before the corresponding work is published; alternatively, the second preset interactive information can be published directly. Specifically, the aforementioned second preset interactive information can be used to indicate the interactive information corresponding to the preset interactive audio received by the current account. For example, the second preset interactive information may include the audio text and / or the preset interactive audio corresponding to the preset interactive audio; optionally, the second preset interactive information may also include an object image of the broadcast object (preset object) corresponding to the preset interactive audio. The information format of the second preset interactive information may include at least any one of text, image, or audio. Specifically, the second preset interactive information may be the same as or different from the first preset interactive information.

[0098] In a specific embodiment, such as Figure 12 As shown, Figure 12 This is a schematic diagram of a page during a preset interactive audio playback process, according to an exemplary embodiment. Figure 2 Specifically, in combination Figure 12 As can be seen, the control corresponding to 1201 can be used to create an entry point for preset works.

[0099] In the above embodiments, when a preset interactive operation is triggered, a preset interactive audio is played and a preset entry point for the corresponding associated page of the preset business party is displayed. At the same time, a preset work creation entry point is also displayed. This makes it easier for users to share the interactive information corresponding to the preset interactive audio they have received with more users, thereby improving the recommendation effect of the business party and increasing the interactivity and the number of works published among users on the platform.

[0100] As can be seen from the technical solutions provided in the embodiments of this specification above, in the process of displaying the first preset recommended media corresponding to the preset business party on the preset page, the preset page displays the first interactive guidance information, and in response to the preset interactive operation, plays the preset interactive audio corresponding to the first interactive guidance information, and displays the preset entry point of the preset business party's associated page. This allows users to change from "passively watching" to "actively participating in the interaction," thus better improving the user interaction experience during the business party's recommendation process. Moreover, the preset interactive audio is an interactive audio customized by the preset business party for the media browsing account corresponding to the preset business party. By presenting the preset entry point of the associated page together with the interactive audio customized by the preset business party for the media browsing account corresponding to the preset business party, the interactivity and fun of the business party's recommendation process can be improved. At the same time, it can also better enhance the user's enthusiasm to further understand the business party's corresponding recommendation information (enter the associated page), thereby improving the recommendation effect of the business party's relevant content. It can also reduce the situation of invalid media content recommendation, avoid system resource waste, and improve system performance.

[0101] Figure 13 This is a block diagram illustrating an interactive processing apparatus according to an exemplary embodiment. (Refer to...) Figure 13 The device includes: The first media display module 1310 is configured to display the first preset recommended media corresponding to the preset business party on a preset page; The first guidance information display module 1320 is configured to display the first interactive guidance information on a preset page during the first preset recommended media display process; The first interactive processing module 1330 is configured to perform a response to a preset interactive operation, play the preset interactive audio corresponding to the first interactive guidance information, and display the preset entry point of the associated page of the preset business party. The preset interactive audio is an interactive audio customized by the preset business party for the media browsing account corresponding to the preset business party.

[0102] In an optional embodiment, the first interaction processing module 1330 includes: The first interactive processing unit is configured to perform a response to a preset interactive operation, play a preset interactive audio message broadcast by a preset object, and display a preset entry point, an object image corresponding to the preset object, and audio text corresponding to the preset interactive audio message.

[0103] In an optional embodiment, the preset interactive audio is generated by a preset intelligent model based on the sound attribute information and audio text corresponding to a preset object; or, The preset interactive audio is generated by the preset intelligent model based on the sound attribute information of the preset object, the audio text, and the account identification information corresponding to the current account.

[0104] In an optional embodiment, the first guidance information display module 1320 includes: The first information display unit is configured to display an object image and first interactive guidance information corresponding to a preset object on a preset page during the first preset recommended media display process. The first interactive guidance information is used to instruct that by performing a preset interactive operation, the playback of the interactive audio corresponding to the preset object is triggered. The preset interactive audio is the interactive audio corresponding to the preset object.

[0105] In an optional embodiment, the above-described apparatus further includes: The second guidance information display module is configured to display second interactive guidance information if the preset interactive operation is not triggered after a preset time has elapsed. Both the second and first interactive guidance information are information that guides the media browsing account to play preset interactive audio, and the visual presentation of the second interactive guidance information is greater than that of the first interactive guidance information.

[0106] In an optional embodiment, if the preset page is a preset launch page and the first interactive guidance information is displayed on the preset launch page for a first preset duration, the preset interactive operation is not triggered; the above device further includes: The second media display module is configured to display a preset business page and show the second preset recommended media corresponding to the preset business party on the preset business page; The third guidance information display module is configured to display the third interactive guidance information and the first countdown information corresponding to the third interactive guidance information on the preset business page during the second preset recommended media display process. The third interactive guidance information is information that guides the media browsing account to play preset interactive audio, and the visual presentation of the second interactive guidance information is greater than that of the third interactive guidance information. The second guidance information display module includes: The second information display unit is configured to display second interactive guidance information on a preset business page if the preset interactive operation is not triggered when the countdown corresponding to the first countdown information ends.

[0107] In an optional embodiment, when the preset page is a preset business page, the first guidance information display module 1320 includes: The third information display unit is configured to display the first interactive guidance information and the second countdown information corresponding to the first interactive guidance information on the preset business page during the first preset recommended media display process. The second guidance information display module includes: The fourth information display unit is configured to display the second interactive guidance information on the preset business page if the preset interactive operation is not triggered when the countdown corresponding to the second countdown information ends.

[0108] In an optional embodiment, the above-described apparatus further includes: The guidance information update module is configured to update the second interactive guidance information to a preset interactive guidance widget when preset conditions are met. Among them, the preset interactive guide widget is used to trigger the display of related pages.

[0109] In an optional embodiment, the second guidance information display module includes: The fifth information display unit is configured to, if no preset interactive operation is triggered after a preset time has elapsed, display the second interactive guidance information and the cancel playback control corresponding to the preset interactive audio. The boot information update module includes: The guidance information update unit is configured to update the second interactive guidance information to a preset interactive guidance widget in response to a cancellation command triggered by the cancel playback control.

[0110] In an optional embodiment, the first interaction processing module 1330 includes: The second interactive processing unit is configured to perform a response to a preset interactive operation, play the preset interactive audio corresponding to the first interactive guidance information, and display the preset entry and preset sharing entry of the preset business party's associated page. The preset sharing entry is used to trigger the sharing of the first preset interactive information corresponding to the preset interactive audio; the first preset interactive information is used to indicate the interactive information corresponding to the preset interactive audio received by the current account.

[0111] In an optional embodiment, the first interaction processing module 1330 includes: The third interactive processing unit is configured to respond to preset interactive operations, play the preset interactive audio corresponding to the first interactive guidance information, and display the preset entry point and preset work creation entry point of the preset business party's associated page. The preset work creation entry is used to trigger the creation of works based on the second preset interactive information corresponding to the preset interactive audio; the second preset interactive information is used to indicate the interactive information corresponding to the preset interactive audio received by the current account.

[0112] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0113] Figure 14This is a block diagram illustrating an electronic device for interactive processing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 14 As shown. This electronic device may include an RF (Radio Frequency) circuit 1410, a memory 1420 including one or more computer-readable storage media, an input unit 1430, a display unit 1440, a sensor 1450, an audio circuit 1460, a WiFi (Wireless Fidelity) module 1470, a processor 1480 including one or more processing cores, and a power supply 1490, among other components. Those skilled in the art will understand that... Figure 14 The terminal structure shown does not constitute a limitation on the terminal and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein: RF circuit 1410 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and hands it over to one or more processors 1480 for processing; additionally, it transmits uplink data to the base station. Typically, RF circuit 1410 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. Furthermore, RF circuit 1410 can also communicate wirelessly with networks and other terminals. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0114] The memory 1420 can be used to store software programs and modules. The processor 1480 executes various functional applications and data processing by running the software programs and modules stored in the memory 1420. The memory 1420 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application programs required for the functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 1420 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 1420 may also include a memory controller to provide access to the memory 1420 for the processor 1480 and the input unit 1430.

[0115] Input unit 1430 can be used to receive input numerical or character information, and generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control. Specifically, input unit 1430 may include touch-sensitive surface 1431 and other input devices 1432. Touch-sensitive surface 1431, also known as a touch display screen or touchpad, can collect user touch operations on or near it (such as user operations using fingers, styluses, or any suitable object or accessory on or near touch-sensitive surface 1431), and drive corresponding connection devices according to a pre-set program. Optionally, touch-sensitive surface 1431 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, sends it to processor 1480, and can receive and execute commands from processor 1480. In addition, the touch-sensitive surface 1431 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. Besides the touch-sensitive surface 1431, the input unit 1430 may also include other input devices 1432. Specifically, other input devices 1432 may include, but are not limited to, one or more of the following: a physical keyboard, function keys (such as volume control buttons, power buttons, etc.), a trackball, a mouse, and a joystick. The display unit 1440 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, video, and any combination thereof. The display unit 1440 may include a display panel 1441, which may optionally be configured as an LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or similar display panel. Further, a touch-sensitive surface 1431 may cover the display panel 1441. When the touch-sensitive surface 1431 detects a touch operation on or near it, it transmits the information to the processor 1480 to determine the type of touch event. Subsequently, the processor 1480 provides corresponding visual output on the display panel 1441 according to the type of touch event. The touch-sensitive surface 1431 and the display panel 1441 can be two independent components to implement input and output functions. However, in some embodiments, the touch-sensitive surface 1431 and the display panel 1441 can be integrated to achieve both input and output functions.

[0116] The terminal may also include at least one sensor 1450, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. The ambient light sensor can adjust the brightness of the display panel 1441 according to the ambient light level, and the proximity sensor can turn off the display panel 1441 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, a gravity acceleration sensor can detect the magnitude of acceleration in various directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity and can be used for applications that identify the terminal's posture (such as landscape / portrait switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. Other sensors that may be configured on the terminal, such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, will not be described in detail here.

[0117] Audio circuitry 1460, speaker 1461, and microphone 1462 provide an audio interface between the user and the terminal. Audio circuitry 1460 converts received audio data into electrical signals, which are then transmitted to speaker 1461, where they are converted into sound signals for output. Conversely, microphone 1462 converts collected sound signals into electrical signals, which are received by audio circuitry 1460, converted back into audio data, and then processed by processor 1480 before being transmitted via RF circuitry 1410 to, for example, another terminal, or output to memory 1420 for further processing. Audio circuitry 1460 may also include an earphone jack to facilitate communication between a peripheral headset and the terminal.

[0118] WiFi is a short-range wireless transmission technology. This terminal, through the WiFi module 1470, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 14 WiFi module 1470 is shown, but it is understood that it is not an essential component of the terminal and can be omitted as needed without changing the nature of the invention.

[0119] The processor 1480 is the control center of the terminal, connecting various parts of the terminal through various interfaces and lines. It executes software programs and / or modules stored in the memory 1420, and calls data stored in the memory 1420 to perform various functions and process data, thereby enabling overall monitoring of the terminal. Optionally, the processor 1480 may include one or more processing cores; preferably, the processor 1480 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interface, and applications, while the modem processor mainly handles wireless communication. It is understood that the modem processor may not be integrated into the processor 1480.

[0120] The terminal also includes a power supply 1490 (such as a battery) to power various components. Preferably, the power supply can be logically connected to the processor 1480 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 1490 may also include one or more DC or AC power supplies, recharging systems, power fault detection circuits, power converters or inverters, power status indicators, and other arbitrary components.

[0121] Although not shown, the terminal may also include a camera, Bluetooth module, etc., which will not be described in detail here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal also includes a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors of the instructions in the method embodiment of the present invention.

[0122] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the interactive processing method as described in the embodiments of this disclosure.

[0123] In an exemplary embodiment, a computer-readable storage medium is also provided, wherein when the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the interactive processing method of the embodiments of this disclosure. In an exemplary embodiment, a computer program product comprising computer program instructions is also provided, which, when executed by a processor on a computer, cause the computer to perform the interactive processing method in the embodiments of this disclosure.

[0124] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0125] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0126] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An interactive processing method, characterized in that, include: The first preset recommended media corresponding to the preset business party is displayed on the preset page; During the first preset recommended media display process, first interactive guidance information is displayed on the preset page; In response to a preset interactive operation, the preset interactive audio corresponding to the first interactive guidance information is played, and the preset entry point of the associated page of the preset business party is displayed. The preset interactive audio is an interactive audio customized by the preset business party for the media browsing account corresponding to the preset business party.

2. The interactive processing method according to claim 1, characterized in that, The step of responding to a preset interactive operation by playing the preset interactive audio corresponding to the first interactive guidance information and displaying the preset entry point of the associated page of the preset business party includes: In response to the preset interactive operation, the preset interactive audio broadcast by the preset object is played, and the preset entry, the object image corresponding to the preset object, and the audio text corresponding to the preset interactive audio are displayed.

3. The interactive processing method according to claim 2, characterized in that, The preset interactive audio is generated by a preset intelligent model based on the sound attribute information corresponding to the preset object and the audio text. or, The preset interactive audio is generated by the preset intelligent model based on the sound attribute information corresponding to the preset object, the audio text, and the account identification information corresponding to the current account.

4. The interactive processing method according to any one of claims 1 to 3, characterized in that, The process of displaying the first preset recommended media during the first preset media display includes displaying the first interactive guidance information on the preset page, which includes: During the first preset recommended media display process, the object image corresponding to the preset object and the first interactive guidance information are displayed on the preset page; The first interactive guidance information is used to indicate that by performing the preset interactive operation, the playback of the interactive audio corresponding to the preset object is triggered, and the preset interactive audio is the interactive audio corresponding to the preset object.

5. The interactive processing method according to any one of claims 1 to 3, characterized in that, The method further includes: If the preset interactive operation is not triggered when the preset time is reached, a second interactive guidance message is displayed. Both the second and first interactive guidance messages guide the media browsing account to play the preset interactive audio. The visual presentation of the second interactive guidance message is greater than that of the first interactive guidance message.

6. The interactive processing method according to claim 5, characterized in that, If the preset page is a preset launch page and the first interactive guidance information is displayed on the preset launch page for a duration of a first preset duration, the preset interactive operation is not triggered. The method further includes: Display the preset service page, and display the second preset recommended media corresponding to the preset service provider on the preset service page; During the second preset recommended media display process, a third interactive guidance information and a first countdown information corresponding to the third interactive guidance information are displayed on the preset business page. The third interactive guidance information is information that guides the media browsing account to play the preset interactive audio, and the visual presentation of the second interactive guidance information is greater than that of the third interactive guidance information. If the preset interactive operation is not triggered after a preset time has elapsed, the display of the second interactive guidance information includes: If the preset interactive operation is not triggered when the countdown corresponding to the first countdown information ends, the second interactive guidance information will be displayed on the preset business page.

7. The interactive processing method according to claim 5, characterized in that, When the preset page is a preset business page, the step of displaying the first interactive guidance information on the preset page during the first preset recommended media display process includes: During the first preset recommended media display process, the first interactive guidance information and the second countdown information corresponding to the first interactive guidance information are displayed on the preset business page; If the preset interactive operation is not triggered after a preset time has elapsed, the display of the second interactive guidance information includes: If the preset interactive operation is not triggered when the countdown corresponding to the second countdown information ends, the second interactive guidance information will be displayed on the preset business page.

8. The interactive processing method according to claim 5, characterized in that, The method further includes: Under the condition that the preset conditions are met, the second interactive guidance information will be updated to the preset interactive guidance widget; The preset interactive guide widget is used to trigger the display of the associated page.

9. The interactive processing method according to claim 8, characterized in that, If the preset interactive operation is not triggered after a preset time has elapsed, the display of the second interactive guidance information includes: If the preset interactive operation is not triggered when the preset time is reached, the second interactive guidance information and the cancel playback control corresponding to the preset interactive audio will be displayed. The step of updating the second interactive guidance information to a preset interactive guidance widget when the preset conditions are met includes: In response to the cancellation command triggered by the cancel playback control, the second interactive guidance information is updated to a preset interactive guidance widget.

10. The interactive processing method according to any one of claims 1 to 3, characterized in that, The step of responding to a preset interactive operation by playing the preset interactive audio corresponding to the first interactive guidance information and displaying the preset entry point of the associated page of the preset business party includes: In response to the preset interactive operation, the preset interactive audio corresponding to the first interactive guidance information is played, and the preset entry and preset sharing entry of the corresponding associated page of the preset business party are displayed; The preset sharing entry is used to trigger the sharing of the first preset interactive information corresponding to the preset interactive audio; the first preset interactive information is used to indicate the interactive information corresponding to the preset interactive audio received by the current account.

11. The interactive processing method according to any one of claims 1 to 3, characterized in that, The step of responding to a preset interactive operation by playing the preset interactive audio corresponding to the first interactive guidance information and displaying the preset entry point of the associated page of the preset business party includes: In response to the preset interactive operation, the preset interactive audio corresponding to the first interactive guidance information is played, and the preset entry point and preset work creation entry point of the corresponding associated page of the preset business party are displayed; The preset work creation entry is used to trigger the creation of a work based on the second preset interactive information corresponding to the preset interactive audio; the second preset interactive information is used to indicate the interactive information corresponding to the preset interactive audio received by the current account.

12. An interactive processing device, characterized in that, include: The first media display module is configured to display the first preset recommended media corresponding to the preset business party on a preset page; The first guidance information display module is configured to display first interactive guidance information on the preset page during the first preset recommended media display process. The first interactive processing module is configured to perform a response to a preset interactive operation, play a preset interactive audio corresponding to the first interactive guidance information, and display a preset entry point of the associated page of the preset business party. The preset interactive audio is an interactive audio customized by the preset business party for the media browsing account corresponding to the preset business party.

13. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the interactive processing method as described in any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that, When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device is able to perform the interactive processing method as described in any one of claims 1 to 11.

15. A computer program product, characterized in that, It includes computer program instructions that, when executed by a computer's processor, cause the computer to perform the interactive processing method as described in any one of claims 1 to 11.

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