Information interaction method and device, electronic equipment and storage medium

Abstract

The present disclosure relates to an information interaction method and device, electronic equipment and storage medium. The method comprises: displaying a media content browsing page corresponding to a target account, the media content browsing page displaying target media content; in the media content browsing page, preference interaction guide information for triggering a content preference interaction operation on the target media content is displayed; in response to the target account triggering the content preference interaction operation on the target media content, a preference interaction special effect associated with the preference interaction guide information is displayed. The technical solution of the present disclosure can enrich and enhance the guidance of expressing preference on media content, so that triggering the content preference interaction operation can realize the differentiation of the preference interaction special effect based on the preference interaction guide information, and is no longer single and fixed. Triggering the content preference interaction operation can obtain more diverse presentation of the preference interaction special effect, more accurately convey the emotional expression of the user at the time of triggering the content preference interaction operation, and the content interaction performance is better.

Description

Technical Field

[0001] This disclosure relates to the field of Internet application technology, and in particular to an information interaction method, device, electronic device and storage medium. Background Technology

[0002] With the development of internet application technologies, online interactions based on internet applications have become widely used, such as interactions based on social applications. Related technologies allow users to express their liking for media content within social applications (e.g., liking, saving, etc.). For example, in short video applications, liking a short video will turn the like icon red or display a red like icon on the short video display page. This post-like interaction is relatively simple and fixed, and cannot effectively convey the user's emotional expression at the time of liking. The user's awareness of triggering the like action is also poor, leading to low engagement in video liking interactions, wasted interactive resources such as like controls, and poor content interaction performance within social applications. Summary of the Invention

[0003] This disclosure provides an information interaction method, apparatus, electronic device, and storage medium to at least solve problems in related technologies such as low engagement in video liking interactions, waste of interactive resources such as liking controls, and poor content interaction performance in social applications. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, an information interaction method is provided, comprising: Displays the media content browsing page corresponding to the target account, and the media content browsing page displays the target media content; The media content browsing page displays preference interaction guidance information that triggers content preference interaction operations for the target media content; In response to the target account triggering the content preference interaction operation on the target media content, the preference interaction guidance information associated with the preference interaction effect is displayed.

[0004] In one possible implementation, displaying preference interaction guidance information on the media content browsing page that triggers content preference interaction operations for the target media content includes: When a preset event is met, preference interaction guidance information that triggers content preference interaction operations for the target media content is displayed on the media content browsing page; The preset event includes at least one of the following: an associated account with an account relationship to the target account performs the content preference interaction operation on the target media content; or, a preset account performs the content preference interaction operation on the target media content, wherein the preset account refers to an account with an account relationship greater than a specified number; or, the number of accounts performing the content preference interaction operation on the target media content reaches a preset number; or, the playback progress of the target media content is at a preset playback progress, wherein the content corresponding to the preset playback progress is the highlight content of the target media content; or, the target media content enters a replay state.

[0005] In one possible implementation, the preference interaction guidance information includes at least one of the following: the media content browsing page displays a content preference interaction control, and the content preference interaction control presents a preset guidance animation; or, preference interaction statistics of the target media content triggering the content preference interaction operation. The preference interaction statistics include at least one of the following: information on related accounts that have an account association with the target account performing the content preference interaction operation on the target media content; or, information on preset accounts performing the content preference interaction operation on the target media content, wherein the preset accounts refer to accounts with an account association greater than a specified number; or, the number of accounts performing the content preference interaction operation on the target media content.

[0006] In one possible implementation, displaying preference interaction guidance information on the media content browsing page that triggers content preference interaction operations for the target media content includes: In the presence of multiple preference interaction guidance information, based on the priority of each of the multiple preference interaction guidance information, the first preference interaction guidance information among the multiple preference interaction guidance information is displayed. The priority of the first preference interaction guidance information is higher than the priority of the second preference interaction guidance information that is not displayed among the multiple preference interaction guidance information.

[0007] In one possible implementation, the preference interaction effects associated with the preference interaction guidance information include: When the preference interaction guidance information presents a preset guidance animation for the content preference interaction control, at least one of the following is displayed: preference interaction effects corresponding to the content type of the target media content, or preference interaction effects including content elements in the target media content, or preference interaction effects including the first account avatar; the first account avatar includes at least one of the target account avatar of the target account or the author account avatar of the author account of the target media content. Alternatively, if the preference interaction guidance information is information about the associated account performing the content preference interaction operation on the target media content, then preference interaction effects including the target account's avatar and the associated account's avatar are displayed. Alternatively, if the preference interaction guidance information is information about the preset account performing the content preference interaction operation on the target media content, then a preference interaction effect including the target account's avatar and the preset account's avatar is displayed; Alternatively, if the preference interaction guidance information is the number of accounts that perform the content preference interaction operation on the target media content, then the preference interaction effect corresponding to the content type of the target media content is displayed, and / or, preference interaction effects including a second account avatar are displayed, wherein the second account avatar includes at least one of the target account avatar, the author account avatar of the author account of the target media content, or the avatar of at least one account corresponding to the number of accounts.

[0008] In one possible implementation, the display of the target account's profile picture preference interactive effects includes: The target account avatar moves from a preset starting position along a target trajectory to a target position, which is the display position of the preference interaction guidance information.

[0009] In one possible implementation, the step of responding to the target account triggering the content preference interaction operation on the target media content and displaying the preference interaction guidance information associated with the preference interaction effect includes: In response to the target account triggering the content preference interaction operation on the target media content, if the target trigger time does not match the preference interaction guidance period corresponding to the preference interaction guidance information, the first preference interaction effect is displayed; Alternatively, in response to the target account triggering the content preference interaction operation on the target media content, if the target trigger time matches the preference interaction guidance period corresponding to the preference interaction guidance information, a second preference interaction effect is displayed; the visual prominence of the second preference interaction effect is higher than that of the first preference interaction effect. The target trigger time refers to the trigger time when the target account triggers the content preference interaction operation on the target media content.

[0010] In one possible implementation, the first preference interaction effect includes preference interaction effects corresponding to the content type of the target media content; the second preference interaction effect includes interaction effects for the target avatar of the target media content. The target avatar is at least one of the following: the avatar of the author account of the target media content's author account; or, the avatar of the target account; or, the avatar of a preset account, where the preset account refers to an account with a greater than a specified number of associated accounts; or, the avatar of an associated account of an associated account that has an account relationship with the target account.

[0011] In one possible implementation, the method further includes: The media content browsing page displays preference interaction feedback information; the preference interaction feedback information is used to respond to the target account triggering the content preference interaction operation, and / or, the preference interaction feedback information is used to view the preference interaction records of the target account triggering the content preference interaction operation in historical time periods.

[0012] In one possible implementation, the preference interaction feedback information includes at least one of the following: entry information of the preference interaction record; or, a first preference interaction record icon corresponding to the content preference interaction operation triggered by the target account; or, response description information of the response to the content preference interaction operation triggered by the target account; or, preference interaction operation statistics of the target account triggering the content preference interaction operation on the media content browsing page.

[0013] In one possible implementation, the first preference interaction record icon includes a preference interaction emoticon icon; the display of preference interaction feedback information on the media content browsing page includes: The preferred interactive emoticon icon that matches the target media content is displayed on the media content browsing page; the emotion represented by the preferred interactive emoticon icon matches the emotion represented by the target media content.

[0014] In one possible implementation, the method further includes: In response to the target account's operation of changing the first preference interaction record icon, the first preference interaction record icon in the preference interaction feedback information is replaced with the second preference interaction record icon.

[0015] In one possible implementation, the method further includes: When the target account triggers the preference interaction feedback information, the preference interaction record interface is displayed; The preference interaction record interface displays preference interaction record information of the target account triggering the content preference interaction operation in a historical period, and / or displays a list of media content of the target account triggering the content preference interaction operation in a historical period in the preference interaction record interface; The preference interaction record information includes any one of the following: preference interaction record icons corresponding to each content preference interaction operation triggered by the target account in a historical time period; or, frequency information of the target account performing the content preference interaction operation corresponding to each of multiple unit time periods arranged in sequence.

[0016] In one possible implementation, the historical period is a default historical period; the method further includes: In response to the target account's switching and viewing operation of the preference interaction record information, the preference interaction record information of the target account that triggered the content preference interaction operation during the switching historical period is displayed in the preference interaction record interface.

[0017] In one possible implementation, the method further includes: When the target account triggers the target preference interaction record icon, a preference interaction content stream page is displayed; the preference interaction content stream page is used to display media content in which the target account has performed the content preference interaction operation; the target preference interaction record icon can be any of the preference interaction record icons. The preference interaction content stream page displays the preference interaction media content corresponding to the target preference interaction record icon. The preference interaction media content belongs to the media content for which the target account has performed the content preference interaction operation.

[0018] In one possible implementation, the method further includes: The preference interaction content stream page displays special effects including the target preference interaction record icon.

[0019] In one possible implementation, the preference interaction record information is displayed using a first record style; the method further includes: Display a record style switching control at the associated location of the preference interaction record information; In response to the triggering of the record style switching control, multiple record style templates are displayed; the multiple record style templates include a first record style template and a second record style template corresponding to the first record style; When the target account selects the second record style template, the preference interaction record interface switches to display the preference interaction record information using the second record style corresponding to the second record style template.

[0020] According to a second aspect of the present disclosure, an information interaction device is provided, comprising: The page display module is configured to execute the display of the media content browsing page corresponding to the target account, wherein the media content browsing page displays the target media content; The preference interaction guidance module is configured to display preference interaction guidance information on the media content browsing page that triggers content preference interaction operations for the target media content; The preference interaction trigger module is configured to execute a content preference interaction operation triggered by the target account on the target media content, and display preference interaction effects associated with the preference interaction guidance information.

[0021] In one possible implementation, the preference interaction guidance module includes: The first preference interaction guidance unit is configured to display preference interaction guidance information that triggers content preference interaction operations for the target media content on the media content browsing page when a preset event is met. The preset event includes at least one of the following: an associated account with an account relationship to the target account performs the content preference interaction operation on the target media content; or, a preset account performs the content preference interaction operation on the target media content, wherein the preset account refers to an account with an account relationship greater than a specified number; or, the number of accounts performing the content preference interaction operation on the target media content reaches a preset number; or, the playback progress of the target media content is at a preset playback progress, wherein the content corresponding to the preset playback progress is the highlight content of the target media content; or, the target media content enters a replay state.

[0022] In one possible implementation, the preference interaction guidance information includes at least one of the following: the media content browsing page displays a content preference interaction control, and the content preference interaction control presents a preset guidance animation; or, preference interaction statistics of the target media content triggering the content preference interaction operation. The preference interaction statistics include at least one of the following: information on related accounts that have an account association with the target account performing the content preference interaction operation on the target media content; or, information on preset accounts performing the content preference interaction operation on the target media content, wherein the preset accounts refer to accounts with an account association greater than a specified number; or, the number of accounts performing the content preference interaction operation on the target media content.

[0023] In one possible implementation, the preference interaction guidance module includes: The second preference interaction guidance unit is configured to, when multiple preference interaction guidance information exists, display the first preference interaction guidance information among the multiple preference interaction guidance information based on the priority of each of the multiple preference interaction guidance information, wherein the priority of the first preference interaction guidance information is higher than the priority of the second preference interaction guidance information that is not displayed among the multiple preference interaction guidance information.

[0024] In one possible implementation, the preference interaction triggering module includes: The first preference interaction effect display unit is configured to display at least one of the following when the preference interaction guidance information presents a preset guidance animation for the content preference interaction control: preference interaction effect corresponding to the content type of the target media content, preference interaction effect including content elements in the target media content, or preference interaction effect including the first account avatar; the first account avatar includes at least one of the target account avatar of the target account or the author account avatar of the author account of the target media content. Alternatively, the second preference interaction effect display unit is configured to display preference interaction effects including the target account avatar and the associated account avatar when the preference interaction guidance information is information that the associated account performs the content preference interaction operation on the target media content; Alternatively, the third preference interaction effect display unit is configured to display preference interaction effects including the target account's avatar and the preset account's avatar when the preference interaction guidance information is information that the preset account performs the content preference interaction operation on the target media content; Alternatively, the fourth preference interaction effect display unit is configured to, when the preference interaction guidance information is the number of accounts performing the content preference interaction operation on the target media content, display preference interaction effects corresponding to the content type of the target media content, and / or display preference interaction effects including a second account avatar, wherein the second account avatar includes at least one of the target account avatar, the author account avatar of the author account of the target media content, or the avatar of at least one account corresponding to the number of accounts.

[0025] In one possible implementation, the preference interaction effect of the target account avatar includes: the target account avatar moves from a preset starting position to a target position along a target trajectory, and the target position is the display position of the preference interaction guidance information.

[0026] In one possible implementation, the preference interaction triggering module includes: The first preference interaction effect display unit is configured to perform a content preference interaction operation triggered by the target account on the target media content, and to display the first preference interaction effect when the target trigger time does not match the preference interaction guidance period corresponding to the preference interaction guidance information. Alternatively, the second preference interaction effect display unit is configured to perform a content preference interaction operation triggered by the target account on the target media content, and display the second preference interaction effect when the target trigger time matches the preference interaction guidance period corresponding to the preference interaction guidance information; the visual prominence of the second preference interaction effect is higher than that of the first preference interaction effect; The target trigger time refers to the trigger time when the target account triggers the content preference interaction operation on the target media content.

[0027] In one possible implementation, the first preference interaction effect includes preference interaction effects corresponding to the content type of the target media content; the second preference interaction effect includes interaction effects for the target avatar of the target media content. The target avatar is at least one of the following: the avatar of the author account of the target media content's author account; or, the avatar of the target account; or, the avatar of a preset account, where the preset account refers to an account with a greater than a specified number of associated accounts; or, the avatar of an associated account of an associated account that has an account relationship with the target account.

[0028] In one possible implementation, the device further includes: The preference interaction feedback module is configured to display preference interaction feedback information on the media content browsing page; the preference interaction feedback information is used to respond to the target account triggering the content preference interaction operation, and / or, the preference interaction feedback information is used to view the preference interaction records of the target account triggering the content preference interaction operation in historical time periods.

[0029] In one possible implementation, the preference interaction feedback information includes at least one of the following: entry information of the preference interaction record; or, a first preference interaction record icon corresponding to the content preference interaction operation triggered by the target account; or, response description information of the response to the content preference interaction operation triggered by the target account; or, preference interaction operation statistics of the target account triggering the content preference interaction operation on the media content browsing page.

[0030] In one possible implementation, the first preference interaction record icon includes a preference interaction emoticon icon; the preference interaction feedback module includes: The preference interaction feedback unit is configured to display the preference interaction emoticon icon that matches the target media content on the media content browsing page; the emotion represented by the preference interaction emoticon icon matches the emotion represented by the target media content.

[0031] In one possible implementation, the device further includes: The record icon replacement module is configured to perform a change operation in response to the target account's change operation of the first preference interaction record icon, and replace the first preference interaction record icon in the preference interaction feedback information with a second preference interaction record icon.

[0032] In one possible implementation, the device further includes: The preference interaction record interface display module is configured to display the preference interaction record interface when the target account triggers the preference interaction feedback information. The preference interaction record display module is configured to display preference interaction record information of the target account triggering the content preference interaction operation in a historical period in the preference interaction record interface, and / or display a list of media content of the target account triggering the content preference interaction operation in a historical period in the preference interaction record interface; The preference interaction record information includes any one of the following: preference interaction record icons corresponding to each content preference interaction operation triggered by the target account in a historical time period; or, frequency information of the target account performing the content preference interaction operation corresponding to each of multiple unit time periods arranged in sequence.

[0033] In one possible implementation, the historical period is a default historical period; the device further includes: The preference interaction record switching module is configured to perform a switching and viewing operation in response to the target account's preference interaction record information, and to display the preference interaction record information of the target account that triggered the content preference interaction operation during the switching history period in the preference interaction record interface.

[0034] In one possible implementation, the device further includes: The preference interaction content stream page display module is configured to display the preference interaction content stream page when the target account triggers the target preference interaction record icon; the preference interaction content stream page is used to display media content in which the target account has performed the content preference interaction operation; the target preference interaction record icon is any of the preference interaction record icons; The preference interactive media content display module is configured to display the preference interactive media content corresponding to the target preference interactive record icon in the preference interactive content stream page. The preference interactive media content belongs to the media content in which the target account has performed the content preference interactive operation.

[0035] In one possible implementation, the device further includes: The special effects display module is configured to perform special effects, including the target preference interaction record icon, displayed on the preference interaction content stream page.

[0036] In one possible implementation, the preference interaction record information is displayed using a first record style; the device further includes: The record style switching control display module is configured to display the record style switching control at the associated location of the preference interactive record information; The record style template display module is configured to respond to the triggering of the record style switching control and display multiple record style templates; the multiple record style templates include a first record style template and a second record style template corresponding to the first record style; The record style switching module is configured to, when the target account selects the second record style template, switch the preference interaction record interface to display the preference interaction record information using the second record style corresponding to the second record style template.

[0037] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0038] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided such that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any of the methods described in the first aspect of the present disclosure. According to a fifth aspect of the present disclosure, a computer program product is provided, including computer instructions that, when executed by a processor, cause a computer to perform the method described in any one of the first aspects of the present disclosure.

[0039] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: By displaying the media content browsing page corresponding to the target account, the media content browsing page displays the target media content; the media content browsing page displays preference interaction guidance information that triggers content preference interaction operations for the target media content, increasing the display of guidance information for expressing preferences for media content, thereby enriching and enhancing the guidance for expressing preferences for media content, increasing user participation in expressing preferences for media content, and making the content interaction performance of social applications better.

[0040] Furthermore, in response to the target account triggering the content preference interaction operation on the target media content, preference interaction effects associated with the preference interaction guidance information are displayed. This not only enhances the prompt for the content preference interaction operation through special effects, effectively conveying the user's emotional expression at the time of triggering the operation visually, but also improves the user's perception of triggering the "like" operation, thereby effectively increasing the participation rate in subsequent content preference interaction operations. Furthermore, the association between preference interaction effects and preference interaction guidance information allows for the differentiation of preference interaction effects based on the guidance information. The post-like interaction is no longer singular and fixed; triggering the content preference interaction operation can result in a richer and more diverse presentation of preference interaction effects, more accurately conveying the user's emotional expression at the time of triggering the operation, further enhancing the user's perception of triggering the "like" operation, thereby improving the effectiveness of displayed resources and improving the content interaction performance in social applications.

[0041] Furthermore, by linking preference interaction effects with preference interaction guidance information, the interaction between preference interaction effects and preference interaction guidance information is made more coherent. This also forms an effective closed loop between content preference interaction guidance, content preference interaction expression, and preference interaction effect response. This not only provides flexible and rich visual feedback for preference interaction expression, making preference interaction expression more accurate and interesting, but also enhances users' participation in expressing content preferences and their experience.

[0042] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0043] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0044] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment.

[0045] Figure 2 This is a flowchart illustrating an information interaction method according to an exemplary embodiment.

[0046] Figure 3 This is a schematic diagram illustrating a media content browsing page and a content preference interactive control that presents preset guiding animation effects, according to an exemplary embodiment.

[0047] Figure 4 This is a schematic diagram illustrating a display of preference interaction guidance information according to an exemplary embodiment.

[0048] Figure 5a This is a schematic diagram illustrating a preferred interactive effect according to an exemplary embodiment. Figure 1 .

[0049] Figure 5b This is a schematic diagram illustrating a preferred interactive effect according to an exemplary embodiment. Figure 2 .

[0050] Figure 5c This is a schematic diagram illustrating a preferred interactive effect according to an exemplary embodiment. Figure 3 .

[0051] Figure 6 This is a schematic diagram illustrating a display of preference interaction feedback information according to an exemplary embodiment.

[0052] Figure 7 This is an interactive display diagram illustrating a preference record icon according to an exemplary embodiment.

[0053] Figure 8a This is a schematic diagram illustrating a preference interaction recording interface according to an exemplary embodiment. Figure 1 .

[0054] Figure 8b This is a schematic diagram illustrating a preference interaction recording interface according to an exemplary embodiment. Figure 2 .

[0055] Figure 9 This is a schematic diagram illustrating a preference-based interactive content stream page according to an exemplary embodiment.

[0056] Figure 10 This is a block diagram illustrating an information interaction device according to an exemplary embodiment.

[0057] Figure 11 This is a block diagram illustrating an electronic device for information interaction according to an exemplary embodiment.

[0058] Figure 12This is a block diagram illustrating an electronic device for information interaction based on an exemplary embodiment. Detailed Implementation

[0059] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0060] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0061] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties. Furthermore, in the specific embodiments of this disclosure, when user-related data is involved, user permission or consent is required when the following embodiments of this disclosure are applied to specific products or technologies, and the collection, use, and processing of related data must comply with the relevant laws, regulations, and standards of the relevant countries and regions.

[0062] Artificial intelligence (AI) is the theory, methods, technology, and application systems that use digital computers or computers-controlled machines to simulate, extend, and expand human intelligence, perceive the environment, acquire knowledge, and use that knowledge to achieve optimal results. AI software technology mainly includes computer vision, speech processing, natural language processing, and machine learning / deep learning.

[0063] In recent years, with the research and progress of artificial intelligence technology, artificial intelligence technology has been widely used in many fields. The solutions provided in the embodiments of this application involve computer vision technology, etc., and are specifically described through the following embodiments.

[0064] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, such as... Figure 1 As shown, the application environment may include server 01 and terminal 02.

[0065] In an optional embodiment, terminal 02 can provide information interaction and other services to any user. Specifically, terminal 02 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, and Windows.

[0066] In an optional embodiment, server 01 can provide background services for terminal 02. Specifically, server 01 can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0067] In addition, it should be noted that, Figure 1 The example shown is merely one application environment of the information interaction method provided in this disclosure.

[0068] In the embodiments described in this specification, the server 01 and the terminal 02 can be directly or indirectly connected through wired or wireless communication, and this application does not impose any restrictions on this.

[0069] Figure 2 This is a flowchart illustrating an information interaction method according to an exemplary embodiment. Figure 2 As shown, the method may include the following steps.

[0070] In step S201, the media content browsing page corresponding to the target account is displayed, and the media content browsing page displays the target media content.

[0071] In one specific embodiment, the target account can be any account within the target application. The target application can refer to the application to which the media content browsing page belongs. For example, the target application can be a social application that interacts based on media content, such as an application that uses videos, text, images, etc. for social interaction, such as a short video application, etc., and this disclosure does not limit it.

[0072] In one specific embodiment, a media content browsing page can refer to a page in the target application used to present media content for account browsing. For example, a media content browsing page may include: an information feed page for browsing recommended media content (or a media content feed page); or, a browsing page for non-recommended media content, such as a TV series browsing page, etc., which is not limited in this disclosure. TV series may include short dramas or feature films, etc., which are also not limited in this disclosure.

[0073] For example, media content may include content from a single medium or multimedia content, wherein multimedia content may include, but is not limited to, videos, images, and text, and videos may include short videos. Accordingly, as an example, a media content browsing page may include, but is not limited to, a video browsing page, such as a short video browsing page.

[0074] In one example, a media content browsing page can present multimedia content in an information feed format, such as the aforementioned information feed page, i.e., a media content feed page. This media content feed page can refer to a page that displays media content in a dynamic and continuous manner, such as a short video feed page. For example, a media content feed page can include a single-column information feed page, where the screen currently displays one piece of media content, and users can switch to browse other media content by swiping.

[0075] Reference Figure 3 As shown in the left-hand image, as an example, a short video stream page can include a single-column short video stream page. For instance, the short videos displayed on this page can be arranged vertically, and users can infinitely load new short videos by swiping (e.g., swiping up and down).

[0076] In the embodiments of this specification, the target media content may refer to the media content currently displayed on the screen, such as the short video currently displayed on the screen in a single-column short video stream page.

[0077] In practical applications, the target account can access the target application and view different pages within it. When triggered to view a media content browsing page, the media content browsing page corresponding to the target account can be displayed. This page can show the target media content, such as... Figure 3 The image on the left shows a short video featuring a little girl and flowers.

[0078] In step S203, preference interaction guidance information that triggers content preference interaction operations for the target media content is displayed on the media content browsing page.

[0079] In the embodiments of this specification, the preference interaction guidance information that triggers content preference interaction operations for target media content can refer to information used to guide the triggering of content preference interaction operations for target media content; or, the preference interaction guidance information that triggers content preference interaction operations for target media content can be used to guide the expression of preference (or liking) for target media content.

[0080] In one specific embodiment, preference interaction guidance information can be used to guide content preference interaction controls, such as increasing the visual prominence of content preference interaction controls to guide their interaction; or it can be used to present preference interaction statistics of the target media content triggered by other accounts, in order to guide preference interaction expression. Here, "other accounts" can refer to accounts other than the target account within the target application.

[0081] For example, the preference interaction statistics can refer to statistical information on the content preference interaction operations triggered by the target media content. For instance, it can be obtained by statistically analyzing the content preference interaction operations triggered by the target media content. For example, it can include the number of accounts that triggered the content preference interaction operations, account identifiers, etc., which are not limited in this disclosure. Account identifiers can refer to information used to identify an account, such as account name, account avatar, etc., which are also not limited in this disclosure.

[0082] In the embodiments of this specification, content preference interaction operations can refer to interactive operations that express positive feelings towards media content. For example, positive expression here can include expressions of preference (liking). As an example, interactive operations that express positive feelings towards media content can include liking, saving, or other interactive operations, but this disclosure does not limit this.

[0083] In one specific embodiment, the aforementioned content preference interaction operation may include multiple consecutive taps on the screen (e.g., double-tapping the screen); or triggering a screen to remain pressed for a preset duration (e.g., long-pressing the screen), the preset duration of which is not limited in this disclosure; or triggering a swiping operation on the screen, such as a swiping operation following a curved trajectory; or, the multimedia browsing page may also display a content preference interaction control, and triggering the operation of the content preference interaction control may include tapping, long-pressing, etc. For example, the content preference interaction control may include a like control, such as... Figure 3 As shown in Figure 31 on the left.

[0084] Reference Figure 3 The right side of the image and Figure 4 In one possible implementation, the interactive preference guidance information may include at least one of the following: the media content browsing page displays interactive content preference controls (e.g., Figure 3As shown in 31 (or possibly a like control), the content preference interactive control presents a preset guiding animation effect, that is, the preference interactive guidance information is the content preference interactive control presenting a preset guiding animation effect, for example... Figure 3 As shown in 32, the preset guiding animation may include a heartbeat animation, etc., and this disclosure does not limit it. Content preference interaction can be guided by increasing the visual prominence of existing content preference interaction controls. Alternatively, the preference interaction statistics of the target media content triggering the content preference interaction operation can be revealed to enhance the target account's resonance with the target media content. In other words, statistical information on other accounts' expressions of preference for the target media content can be revealed to increase the target account's participation in expressing preference when favoring the target media content.

[0085] The preference interaction statistics may include at least one of the following: information on related accounts (which may include mutual following, one-way following, etc., such as friend accounts, followed accounts, etc.) that have an account association with the target account and perform the content preference interaction operation on the target media content, for example... Figure 4 As shown in 41; or, information about a preset account (a preset account, such as a celebrity) performing the content preference interaction operation on the target media content, wherein the preset account refers to an account with a number of account associations greater than a specified number, for example... Figure 4 As shown in 43; or, the number of accounts that perform the content preference interaction operation on the target media content, for example... Figure 4 As shown in 42.

[0086] Enhancing the visual prominence of existing content preference interaction controls to guide content preference interaction is intuitive, saves display resources, and covers a wide range of accounts. Furthermore, revealing statistical information on other accounts' preferences for the target media content effectively increases the target account's participation in expressing their preferences, thereby improving the effectiveness of the preference interaction guidance information. Further, using universally applicable content preference interaction controls with preset guiding animations to guide preference interaction, combined with revealing statistical information on preferences triggered by the target media content, achieves an effective balance between comprehensiveness and relevance in preference interaction guidance, enhancing overall participation in preference interaction.

[0087] In one possible implementation, the aforementioned display of preference interaction guidance information that triggers content preference interaction operations for the target media content on the media content browsing page may include: in the presence of multiple preference interaction guidance information, displaying a first preference interaction guidance information among the multiple preference interaction guidance information based on the priority of each of the multiple preference interaction guidance information, wherein the priority of the first preference interaction guidance information is higher than the priority of the second preference interaction guidance information that is not displayed among the multiple preference interaction guidance information.

[0088] In one specific embodiment, the priority of each of the various preference interaction guidance messages can be designed based on business needs. For example, the priority of each of the various preference interaction guidance messages can be set based on the degree of association between each message and the target account (e.g., the degree of association between the preference interaction guidance message of a friend liking and the target account is higher than the degree of association between the content preference interaction control presenting the preset guidance animation and the target account); or, the priority of each of the various preference interaction guidance messages can be set based on the degree of guidance influence of each message, where the degree of guidance influence can be obtained statistically from social application interactions, and this disclosure does not limit it in this regard.

[0089] As an example, the preference interaction guidance information, ranked from high to low, can be: information about the preset account performing the content preference interaction operation on the target media content; information about associated accounts with an account relationship to the target account performing the content preference interaction operation on the target media content; the number of accounts performing the content preference interaction operation on the target media content; and a preset guidance animation effect presented by the content preference interaction control. For example, when watching short video A, if the number of likes on short video A reaches a preset number, and the accounts that liked short video A include the target account's friend account B, preference interaction guidance information can be displayed according to priority, showing that friend account B performed the content preference interaction operation on short video A. Generally, this is more likely to resonate with the target account's liking for the content. Accordingly, the first preference interaction guidance information here can refer to the information about associated accounts performing the content preference interaction operation on the target media content, and the second preference interaction guidance information can include: the number of accounts performing the content preference interaction operation on the target media content, and the preset guidance animation effect presented by the content preference interaction control.

[0090] By displaying a first preference interaction guide based on its priority when multiple preference interaction guides exist, and prioritizing the first preference interaction guide over the second preference interaction guide that is not currently displayed, this approach ensures that higher-priority preference interaction guides are shown first. This improves the flexibility of preference interaction guide display and enhances the accuracy and effectiveness of preference interaction guides.

[0091] In one possible implementation, the aforementioned display of preference interaction guidance information that triggers content preference interaction operations for the target media content on the media content browsing page may include: displaying preference interaction guidance information that triggers content preference interaction operations for the target media content on the media content browsing page when a preset event is met. For example, the preset event may be a pre-set event, and this disclosure does not limit it.

[0092] In a specific embodiment, the aforementioned preset event may include at least one of the following: an associated account with an account relationship to the target account performs the content preference interaction operation on the target media content; or, a preset account performs the content preference interaction operation on the target media content, wherein the preset account refers to an account with an account relationship having a number greater than a specified number; or, the number of accounts performing the content preference interaction operation on the target media content reaches a preset number; or, the playback progress of the target media content is at a preset playback progress, wherein the content corresponding to the preset playback progress is the highlights of the target media content; or, the target media content enters a replay state, for example, it can automatically enter a replay state, such as during short video browsing, if the target account does not switch short videos, the short video will automatically enter a replay state, that is, it will be played again from the starting frame of the short video; or it may be that the target account actively triggers the replay of the media content, which is not limited in this disclosure.

[0093] For example, the compelling content of the target media content can be determined by an AI model based on the content and interaction data of the target media content. This interaction data may include, but is not limited to, play counts, likes, comments, and other interactive data. This disclosure does not limit this. The AI ​​model can be a pre-trained neural network model, and this disclosure does not limit this either.

[0094] By setting up a variety of preset events, interactive expression guidance on content preferences can be triggered in a variety of scenarios. This can improve the flexibility of displaying preference interaction guidance information and the accuracy of the timing of display, thereby improving the effectiveness of preference interaction guidance information.

[0095] In one optional implementation, even if the target account has not triggered any content preference interaction with the target media content, preference interaction guidance information can be displayed to indicate whether such interaction has been triggered. This makes the timing of displaying the preference interaction guidance information more effective when the target account subsequently triggers content preference interaction with the target media content. Optionally, the above-mentioned method of displaying preference interaction guidance information can be implemented even if the target account has not triggered any content preference interaction with the target media content.

[0096] Reference Figure 4 In one specific embodiment, preference interaction guidance information that triggers content preference interaction operations for the target media content can be displayed at a preset location on the media content browsing page. For example, the preset location may include, but is not limited to, the lower left corner of the media content browsing page, such as... Figure 4 As shown in 41; or the display location of content preference interactive controls, for example Figure 3 As shown in Figure 32; or the surrounding location of content preference interactive controls, for example... Figure 4 As shown in 42; or, the relevant position of the playback progress bar of the target media content on the media content browsing page, for example... Figure 4 As shown in 43, the guidance is more timely.

[0097] Optionally, the display format of preferred interactive guidance information may include, but is not limited to, bubbles, animations, pop-ups, etc., and this disclosure does not limit this.

[0098] In step S205, in response to the target account triggering a content preference interaction operation on the target media content, the preference interaction effect associated with the aforementioned preference interaction guidance information is displayed.

[0099] In the embodiments of this specification, the preference interaction effects associated with the preference interaction guidance information can refer to the preference interaction effects corresponding to the preference interaction guidance information. That is, the preference interaction effects are associated with the preference interaction guidance information; or, the preference interaction effects can vary depending on the preference interaction guidance information. By setting rich and effective preference interaction guidance information, differentiated and precise preference interaction effects can be achieved to respond to users' content preference interaction expressions.

[0100] In one specific embodiment, the preference interaction guidance information is associated with preference interaction effects. This association may include, but is not limited to: association with the specific guidance content of the preference interaction guidance information; or association with the preference interaction guidance time period corresponding to the preference interaction guidance information. Specific details will be provided later and will not be elaborated here. Optionally, this association may also include association with the priority of the preference interaction guidance information; for example, higher priority preferences interaction effects have more prominent visual effects. This disclosure does not limit this aspect.

[0101] In one specific embodiment, the preference interaction effects associated with the preference interaction guidance information can be preset, or they can be dynamically generated based on AIGC (Artificial Intelligence Generated Content) technology according to the preference interaction guidance information, making the preference interaction effects more flexible. This disclosure does not limit this. Optionally, the corresponding preference interaction effects can be dynamically generated based on AIGC according to the preference interaction guidance information and the content type or content elements of the target media content.

[0102] Reference Figure 5a , Figure 5b and Figure 5c As shown, in one possible implementation, the preference interaction effects associated with the aforementioned preference interaction guidance information may include preference interaction effects corresponding to the specific guidance content (or guidance content type) of the preference interaction guidance information. Accordingly, the preference interaction effects associated with the aforementioned preference interaction guidance information may include: When the preference interaction guidance information presents a preset guidance animation effect for the content preference interaction control, at least one of the following can be displayed: preference interaction effects corresponding to the content type (e.g., vertical category) of the target media content, or preference interaction effects including content elements in the target media content, or preference interaction effects including a first account avatar; the first account avatar includes at least one of the target account avatar (e.g., the avatar used by the target account in the target application) or the author account avatar of the author account of the target media content (e.g., the avatar used by the author account in the target application). For example, the content type may include sports, food, scenery, etc. For example, the preference interaction effects corresponding to the content type can be preset or dynamically generated based on the content type to reflect the content type. For example... Figure 3 The target media content shown in the left-hand image is of the landscape type. It can display corresponding interactive effects for the landscape type, such as... Figure 5a As shown in the left-hand image. Or it could include interactive effects for content elements within the target media content, such as... Figure 5a As shown in the right-hand diagram, the content elements may include the little girl's avatar and flower petals in the target media content. This disclosure does not limit the preference-based interactive effects that include the first account avatar, such as effects that move the first account avatar, or combined effects of the first account avatar and content elements.

[0103] Alternatively, if the preference interaction guidance information is information about the preset account performing the content preference interaction operation on the target media content, then preference interaction effects including the target account's avatar and the preset account's avatar are displayed; for example, refer to Figure 5b The target account's profile picture can be like... Figure 5b The "My Profile Picture" shown in the bottom right corner of the left image allows you to choose the profile picture if the default account is a celebrity. Figure 5b The image on the right shows "XXX celebrity's profile picture". Correspondingly, as an example, the preferred interactive effect including the target account's profile picture and the preset account's profile picture could include: the target account's profile picture starting from the bottom navigation button "Me" and moving along the target trajectory (e.g., ...). Figure 5b The trajectory indicated by the dotted line with arrows (the arrows can indicate the direction of movement) moves to the display area of ​​the preference interaction guidance information and merges with the avatar of the preset account displayed in the preference interaction guidance information display area. Optionally, the avatars of the target account and the preset account can continue to display subsequent special effects such as collision, which is not limited in this disclosure. By combining the avatars of the target account and the preset account with special effects, the requirement of the target account and the preset account being in the same frame is met, visually presenting the resonance of the target account and the preset account in terms of content preferences, thereby improving the accuracy of the response to preference interaction and the participation of subsequent preference interaction.

[0104] Alternatively, if the preference interaction guidance information indicates that a linked account is performing a content preference interaction operation on the target media content, a preference interaction effect is displayed, including the target account's avatar and the linked account's avatar. This preference interaction effect is not shown in the attached image; it can be referred to as an example. Figure 5b As shown, the profile picture of the associated account can be similar to that of a preset account. This disclosure does not limit the interactive effects of the target account profile picture and the associated account profile picture. By combining the target account profile picture and the associated account profile picture with special effects, the resonance experience of the target account and the associated account on content preferences can be satisfied, thereby improving the perceived experience of expressing preferences and the participation in subsequent expression of preferences.

[0105] Alternatively, if the preference interaction guidance information indicates the number of accounts performing content preference interaction operations on the target media content, then preference interaction effects corresponding to the content type of the target media content may be displayed, and / or preference interaction effects including a second account avatar may be displayed. The second account avatar may include at least one of the following: the target account avatar, the author account avatar of the author account of the target media content, or the avatar of at least one account corresponding to the number of accounts. For example, as... Figure 5cAs shown, the preference interaction special effect including the target account avatar, for example, the target account avatar starts to appear from the bottom navigation key "Me" and moves along the target trajectory (such as Figure 5c the trajectory indicated by the dotted line with an arrow in []. The arrow can indicate the moving direction) to the display area of the preference interaction guiding information.

[0106] By presenting different preference interaction special effects after liking for different preference interaction guiding information, the perception of preference interaction expression is made more flexible and rich, and the differentiated preference interaction special effect response is more accurate, which can effectively improve the experience of preference interaction expression and the participation degree of subsequent preference interaction expression.

[0107] Refer to Figure 5b and Figure 5c As shown, in an optional implementation manner, the display process of the preference interaction special effect including the target account avatar of the target account may include: the target account avatar moves from a preset starting position along the target trajectory to a target position, and this target position may be the display position of the preference interaction guiding information. Exemplarily, the preset starting position may be any position in the media content browsing page, such as the position of the bottom navigation key "Me"; the target trajectory may be like Figure 5b or Figure 5c the dotted line with an arrow in []. The present disclosure does not limit this. By setting the target account avatar to move from the preset starting position along the target trajectory to the display position of the preference interaction guiding information, the presentation of the target account avatar is more intuitively from the navigation key of the target account itself, so that the perception of the preference interaction special effect of the target account is better.

[0108] In another possible implementation manner, the above-mentioned presenting the preference interaction special effect associated with the preference interaction guiding information in response to the target account triggering a content preference interaction operation on the target media content may include: In response to the target account triggering a content preference interaction operation on the target media content, when the target triggering time does not match the preference interaction guiding period corresponding to the preference interaction guiding information, display the first preference interaction special effect. The situation that the target triggering time does not match the preference interaction guiding period corresponding to the preference interaction guiding information may mean that the target triggering time is outside the preference interaction guiding period.

[0109] Alternatively, in response to the target account triggering the content preference interaction operation on the target media content, if the target trigger time matches the preference interaction guidance period corresponding to the preference interaction guidance information, a second preference interaction effect is displayed; the visual prominence of the second preference interaction effect is higher than that of the first preference interaction effect. Matching the target trigger time with the preference interaction guidance period corresponding to the preference interaction guidance information can mean that the target trigger time is within the preference interaction guidance period (which may include the time endpoints of the preference interaction guidance period).

[0110] The target trigger time refers to the trigger time when the target account initiates a content preference interaction operation on the target media content. The preference interaction guidance period corresponding to the preference interaction guidance information can be pre-set, such as the time period from the appearance of the preference interaction guidance information to its disappearance, or a time period pre-configured for the preference interaction guidance information during its display (for example, the start time of this time period can be the start time of the display of the preference interaction guidance information). For example, the duration of the preference interaction guidance period can be 3-5 seconds, and this disclosure does not limit it.

[0111] Optionally, as an example, the visual prominence of preference interaction effects including avatars can be set to be high. Correspondingly, the visual prominence here can refer to the target account's perception of preference resonance, excluding preference interaction effects excluding avatars. Due to the wide range of adaptation, the target account's perception of participation will also be poor, so it can be regarded as having low visual prominence. This disclosure does not limit this.

[0112] By setting the display of preference interaction effects to be associated with the preference interaction guidance time period corresponding to the preference interaction guidance information, and making the second preference interaction effect more visually prominent within the preference interaction guidance time period corresponding to the preference interaction guidance information, the guiding atmosphere of the preference interaction guidance information can be enhanced, thereby effectively increasing the participation in the expression of content preferences.

[0113] In one optional implementation, the first preference interaction effect may include preference interaction effects corresponding to the content type of the target media content; the second preference interaction effect may include interaction effects of the target avatar of the target media content. The target avatar may be at least one of the following: the avatar of the author account of the target media content's author account; or, the avatar of the target account; or, the avatar of a preset account, where the number of accounts with account association relationships is greater than a specified number; or, the avatar of an associated account of an associated account with an account association relationship to the target account. By setting the first preference interaction effect to include preference interaction effects corresponding to the content type of the target media content, and the second preference interaction effect to include interaction effects of the target avatar of the target media content, the perceived responsiveness of the target account in expressing content preference interactions is improved.

[0114] By displaying the media content browsing page corresponding to the target account, the media content browsing page displays the target media content; the media content browsing page displays preference interaction guidance information that triggers content preference interaction operations for the target media content, increasing the display of guidance information for expressing preferences for media content, thereby enriching and enhancing the guidance for expressing preferences for media content, increasing user participation in expressing preferences for media content, and making the content interaction performance of social applications better.

[0115] Furthermore, in response to the target account triggering the content preference interaction operation on the target media content, preference interaction effects associated with the preference interaction guidance information are displayed. This not only enhances the prompt for the content preference interaction operation through special effects, effectively conveying the user's emotional expression at the time of triggering the operation visually, but also improves the user's perception of triggering the "like" operation, thereby effectively increasing the participation rate in subsequent content preference interaction operations. Furthermore, the association between preference interaction effects and preference interaction guidance information allows for the differentiation of preference interaction effects based on the guidance information. The post-like interaction is no longer singular and fixed; triggering the content preference interaction operation can result in a richer and more diverse presentation of preference interaction effects, more accurately conveying the user's emotional expression at the time of triggering the operation, further enhancing the user's perception of triggering the "like" operation, thereby improving the effectiveness of displayed resources and improving the content interaction performance in social applications.

[0116] Furthermore, by linking preference interaction effects with preference interaction guidance information, the interaction between preference interaction effects and preference interaction guidance information is made more coherent. This also forms an effective closed loop between content preference interaction guidance, content preference interaction expression, and preference interaction effect response. This not only provides flexible and rich visual feedback for preference interaction expression, making preference interaction expression more accurate and interesting, but also enhances users' participation in expressing content preferences and their experience.

[0117] Optionally, in practical applications, statistics can be compiled on the number of "likes" triggered by the display of preference interaction guidance information. This allows for the analysis of the relationship between the display of preference interaction guidance information and the trigger probability of "likes," or the analysis of the trigger probability of preference interaction guidance information on different accounts. This data can then be used to guide and iterate the display strategy for preference interaction guidance information. Based on this, preference interaction guidance information with a high trigger probability can be pushed to media content browsing pages for display, or displayed while the target account is browsing media content. For example, if statistics show that account A has a high probability of triggering a "like" action when guided by a friend's "like," then preference interaction guidance information for account A can be displayed when a friend of account A likes the content.

[0118] Reference Figure 6 As shown, in one possible implementation, the method may further include: displaying preference interaction feedback information on the media content browsing page; the preference interaction feedback information may be used to respond to the target account triggering content preference interaction operations, and / or, the preference interaction feedback information may be used to view preference interaction records of the target account triggering content preference interaction operations in historical time periods.

[0119] In the embodiments of this specification, the historical time period can refer to the period from a historical point in time to the current time, and this disclosure does not limit the historical point in time. For example, the historical point in time can be set to the time when the target account first likes the target application, the first day of the month, or the first day of the quarter, etc. Based on this, the above-mentioned preference interaction feedback information can be used to respond to the target account's triggered content preference interaction operation. It can refer to responding to the latest triggered content preference interaction operation of the target account at the current time, that is, responding to the target account's content preference interaction operation on the target media content, that is, responding to the target account's current like (current content preference interaction operation) in real time. The preference interaction record can include the target account's content preference interaction operation on the target media content and the record of the content preference interaction operation before that (that is, aggregating the target account's triggered content preference interaction operations in the historical time period for viewing), that is, the cumulative response (feedback) to the target account's cumulative likes (cumulative content preference interaction operations in the historical time period).

[0120] For example, preference interaction feedback information can be as follows: Figure 6 As shown in 61, 62, or 63, the information format for preference interaction feedback can include, but is limited to, text, icons, touch-sensitive information, etc. Optionally, the text can be generated based on AIGC technology or preset; for example, preset text could be such as... Figure 6 As shown in 61 or 62, text generated based on AIGC technology can be as follows: Figure 6 As shown in 63. In one example, text generated based on AIGC technology can have multiple text styles. Here, text can be generated randomly using a text style, or text can be generated based on a text style selected by the target account. This disclosure does not limit this.

[0121] In one specific embodiment, for preference interaction feedback information used to respond to a target account's triggered content preference interaction operation (used to respond to a target account's triggered content preference interaction operation on target media content), the preference interaction feedback information may include, but is not limited to, thanks, preference interaction operation statistics (e.g., Figure 6 The "first like" icon shown in section 61), and the preference interaction record icon that triggered this content preference interaction operation for the target account (i.e., the first preference interaction record icon below, for example...). Figure 6 The present disclosure does not limit the responses shown in 611 or 621, etc. Exemplarily, a preference interaction record icon is used to record each content preference interaction operation in an icon manner. This preference interaction record icon may include icons that can represent expressions or icons that cannot represent expressions. For example, icons that can represent expressions may be as follows: Figure 6 As shown in 621, icons that cannot represent facial expressions can be like... Figure 6 As shown in Figure 611.

[0122] In one specific embodiment, the preference interaction feedback information can be used to view the preference interaction records of a target account that triggered content preference interaction operations during historical time periods. This preference interaction feedback information may include, but is not limited to, entry information for the preference interaction records (i.e., touch information that, when triggered, allows viewing of the preference interaction records, or, when triggered, allows access to the preference interaction record interface), for example... Figure 6 The "Go to see >" shown in this disclosure is not limited thereto.

[0123] By displaying preference interaction feedback information on the media content browsing page, it enables responses to content preference interaction actions triggered by the target account or allows viewing preference interaction records of the target account triggered content preference interaction actions in historical time periods. This makes the interactive feedback of preference interaction expression more flexible and diverse, and enhances the interaction depth based on preference interaction expression.

[0124] Reference Figure 6As shown, in one possible implementation, the aforementioned preference interaction feedback information may include at least one of the following: entry information for preference interaction records, such as... Figure 6 The "Go and see >" icon shown; or, the first preference interaction record icon corresponding to the target account triggering the content preference interaction operation, for example... Figure 6 The small flower icon shown in 611 or Figure 6 The emoji icon shown in 621; or, the response description information that triggers the content preference interaction operation of the target account, such as... Figure 6 The text within 61, 62, or 63, such as "Thank you for your first like today," "The first like of today!", or "The weather is fine today, thank you for your first like today!"; or, the target account's content preference interaction operation statistics on the media content browsing page, such as "First like today" or "The XXth like today".

[0125] In one specific embodiment, the first preference interaction record icon can be at least one of preset preference interaction record icons. Exemplarily, the preset preference interaction record icons can come from a target record icon library, which can be any preset record icon library, or it can be a preset record icon library that matches the record icon types already used or set by the target account, to maintain record icon consistency. The preset preference interaction record icons in each preset record icon library have the same record icon type; that is, multiple preset preference interaction record icons with the same record icon type are placed in the same preset record icon library.

[0126] By setting up rich and flexible feedback information for preference interactions, we can not only provide flexible feedback on preference interactions, but also improve the naturalness of the presentation of preference interaction records and the level of viewer engagement.

[0127] In one optional implementation, the first preference interaction record icon includes a preference interaction emoticon icon; displaying preference interaction feedback information on the media content browsing page may include: displaying a preference interaction emoticon icon matching the target media content on the media content browsing page; the emotion represented by the preference interaction emoticon icon matches the emotion represented by the target media content. For example, based on AI analysis of the emotion represented by the target media content, such as happiness, the preference interaction emoticon icon can be determined to be a smiley face emoticon of happiness, such as... Figure 6 As shown in 621, by displaying preference-based interactive emoji icons that match the target media content on the media content browsing page; the emotions represented by these preference-based interactive emoji icons match the emotions represented by the target media content, which can accurately present the emotions represented by the content, thereby resonating with the browsing experience of the target account and improving the content browsing experience of the target account.

[0128] Reference Figure 7 As shown, in one possible implementation, the method may further include: in response to a target account's operation to change the first preference interaction record icon, replacing the first preference interaction record icon in the preference interaction feedback information with a second preference interaction record icon. Exemplarily, the replacement operation may include, but is not limited to: triggering (e.g., clicking) the first preference interaction record icon, or providing a voice instruction to change the first preference interaction record icon, etc., and this disclosure does not limit this to any particular method.

[0129] For example, using the first preference interaction record icon as... Figure 7 As shown in Figure 71, if the target account clicks... Figure 7 71 can be displayed Figure 7 The preference interaction record icon selection panel shown in Figure 72 displays a variety of preset preference interaction record icons. The target account can select a second preference interaction record icon from these preset icons, thereby updating to... Figure 7 The right-hand image shows the second preference interaction record icon, which can be displayed as follows: Figure 7 As shown in Figure 73.

[0130] In one specific embodiment, the selection panel for preferred interactive record icons can be swiped in a preset direction to switch between displaying more preset preferred interactive record icons. For example, the preset direction can be at least one of swiping up, down, left, or right, and this disclosure does not limit this.

[0131] In one specific embodiment, the various preset preference interactive record icons displayed in the selection panel can come from a target record icon library. This target record icon library can be any preset record icon library; alternatively, the target record icon library can be a preset record icon library of the record icon type corresponding to the first preference interactive record icon, i.e., the preset record icon library to which the first preference interactive record icon belongs. For example... Figure 7 The record icon type corresponding to the flower icon shown in Figure 71 can be the flower type. The preset record icon library for the flower type includes multiple flower icons, thus maintaining consistency in record icon types. Furthermore, the multiple preset preference interactive record icons stored in the preset record icon library for each record icon type all correspond to that record icon type; that is, multiple preset preference interactive record icons with the same record icon type are placed in the same preset record icon library.

[0132] Optionally, instead of displaying a selection panel for preferred interaction history icons, the first preferred interaction history icon can be automatically replaced with the second preferred interaction history icon, for example, from... Figure 7 The left side of the image Figure 7 The right-hand image. For example, randomly selecting and changing icons from a preset record icon library, but this disclosure does not limit this.

[0133] By responding to the target account's operation of changing the first preference interaction record icon, the first preference interaction record icon in the preference interaction feedback information is replaced with the second preference interaction record icon, enabling the target account to participate in the selection of preference interaction record icons, improving the flexibility of preference interaction records, and meeting the account's recording needs for preference interaction record icons.

[0134] Reference Figure 8a and Figure 8b As shown, in one possible implementation, the method may further include: displaying a preference interaction record interface when the target account triggers (e.g., clicks) preference interaction feedback information; for example, when the target account triggers "Go to see >" in the preference interaction feedback information, the preference interaction record interface can be displayed. This allows the preference interaction record interface to display preference interaction information of the target account triggering content preference interaction operations in historical time periods, and / or to display a list of media content that the target account triggered content preference interaction operations in historical time periods. This media content list can refer to a list of media content, such as... Figure 8a The works are displayed in two columns: Work 1, Work 2, Work 3, Work 4, ... etc. Or, as shown... Figure 8b The works are displayed in two columns: Work 1, Work 2, ... etc.

[0135] In one example, triggering preference interaction feedback information could refer to the entry information of preference interaction record in triggering preference interaction feedback information, or it could refer to the display area of ​​triggering preference interaction feedback information, etc., and this disclosure does not limit it in this way.

[0136] For example, preference interaction record information can refer to information that records content preference interaction operations. In one example, preference interaction record information may include any of the following: preference interaction record icons corresponding to each content preference interaction operation triggered by the target account in a historical time period; or, frequency information of the target account performing content preference interaction operations corresponding to multiple time periods arranged in sequence. For example, frequency information can be represented by numbers or color intensity, which is not limited in this disclosure.

[0137] In the embodiments of this specification, the preference interaction recording interface can refer to an interface used to record content preference interaction operations. Optionally, the preference interaction recording interface can be an independent page, a part of a page, or a pop-up window, etc., and this disclosure does not limit it in this way. For example, the preference interaction recording interface can be as follows: Figure 8a As shown in 81 or 82, or as can be... Figure 8b As shown in 83 or 84.

[0138] In the embodiments of this specification, the historical time period can refer to the period from a historical point in time to the current time, and this disclosure does not limit the historical point in time. For example, the historical point in time can be set to the time when the target account first liked the target application, the first day of the month, or the first day of the quarter, etc. Optionally, users can swipe to view more historical interaction records within the preference interaction record information.

[0139] In the embodiments of this specification, the preference interaction record icon corresponding to each content preference interaction operation triggered by the target account in a historical time period can be understood as recording each content preference interaction operation with a preference interaction record icon. One preference interaction record icon corresponds to one content preference interaction operation. Based on this, the preference interaction record information can be, for example... Figure 8b As shown in 831 or 841.

[0140] In the embodiments of this specification, the frequency information of the target account performing content preference interaction operations corresponding to each of the multiple unit time periods arranged in sequence is provided. A unit time period can refer to the smallest time unit for record statistics in the preference interaction record settings, such as one day. For example, Figure 8a The preference interaction record information shown in 811 or 821 can be represented by a single square (i.e., a unit of time) that can represent a day, which could be four weeks of the current month, displayed as a calendar. Each square can display the frequency of content preference interactions performed by the target account on that day. The frequency information can be displayed as follows: Figure 8a The numbers shown in 811, such as the last digit "3", could indicate that the target account liked the post 3 times that day. Alternatively, frequency information could be as follows: Figure 8a The different color depths shown in 821 indicate that the deeper the color, the higher the frequency of representation.

[0141] By displaying the target account's content preference interaction records in the preference interaction record interface during historical periods, and / or displaying the target account's media content list during historical periods during the preference interaction record interface, users can easily view preference interaction record information and conveniently and efficiently watch the media content they have liked.

[0142] In one possible implementation, the historical period is a default historical period. Accordingly, the method may further include: in response to the target account's switching and viewing operation of preference interaction record information, displaying the preference interaction record information of the target account that triggered the content preference interaction operation when switching the historical period in the preference interaction record interface.

[0143] In the embodiments of this specification, switching historical time periods can refer to the historical time periods after the switching viewing operation is performed.

[0144] For example, the switching viewing operation may include, but is not limited to, voice switching viewing operations, or swiping operations (or swiping switching viewing operations) on the preference interaction record information, etc., and this disclosure does not limit this. For example, the interaction operation may include a swiping operation in a preset direction, which may include at least one of swiping up, down, left, or right. Based on this, for example, a swiping operation can be performed on the preference interaction record information to switch to view preference interaction record information in more historical time periods. By responding to the target account's switching viewing operation on preference interaction record information, the preference interaction record information of the target account that triggered the content preference interaction operation when switching historical time periods can be displayed in the preference interaction record interface, making it convenient and efficient to view preference interaction record information in more historical time periods.

[0145] Reference Figure 8a The right side of the image and Figure 8b As shown in the right-hand figure, in one possible implementation, the preference interaction record information is displayed using a first record style; the method may further include: Display a record style switching control in the relevant location of the preference interaction record information. This record style switching control can be used to switch the record style template of the preference interaction record information. For example, the record style switching control can be as follows: Figure 8a As shown in 822 or as in Figure 8b As shown in 842. Among them, Figure 8a The 822 section already displays two record style templates, and optionally, these two record style templates can be viewed.

[0146] In response to the triggering of the record style switching control, such as clicking or swiping, multiple record style templates can be displayed; the multiple record style templates may include a first record style template and a second record style template corresponding to the first record style. For example, the second record style template may be any record style template other than the first record style template from the multiple record style templates.

[0147] Furthermore, when the target account selects the second record style template, the preference interaction record interface switches to display the preference interaction record information using the second record style corresponding to the second record style template. For example, in... Figure 8a Swipe through 822 to see more record style templates, or click... Figure 8a The blank area at 822 (the area outside of record style template 1 and record style template 2) can display more record style templates, allowing the target account to select a second record style template. Let's assume the second record style corresponds to the second record style. Figure 8a The record style in the left-hand image can... Figure 8aThe preference interaction record information shown in 821 of the right-hand image has been switched to... Figure 8a The recording style shown in Figure 811 on the left is to record frequency information in numbers.

[0148] In one example, recording style template switching can be done using AI-based mapping, such as triggering... Figure 8b 842 in the middle, will Figure 8b The preference interaction record icon in 841 has been changed to Figure 8b The 831 record style template can use AI to map emoji icons to flower icons; or, Figure 8a The frequency information representing the color depth shown in Figure 821 has been replaced with... Figure 8a The frequency information represented by the numbers shown in Figure 811 can be used to map color depth to numbers using AI. This disclosure does not limit this.

[0149] By displaying a record style switching control in the associated location of the preferred interactive record information, users can easily and flexibly switch the record style of the preferred interactive record information.

[0150] Reference Figure 9 As shown, in one possible implementation, the method may further include: When the target account triggers the target preference interaction record icon, a preference interaction content stream page is displayed. This preference interaction content stream page can be used to display media content for which the target account has performed content preference interaction operations. The target preference interaction record icon can be any preference interaction record icon. The media content for which the target account has performed content preference interaction operations can include media content from the aforementioned media content list.

[0151] The preference interaction content stream page displays the preference interaction media content corresponding to the target preference interaction record icon. The preference interaction media content belongs to the media content in which the target account has performed the content preference interaction operation.

[0152] In one specific embodiment, the preferred interactive content stream page can be displayed as an information stream, for example, by swiping up and down to view all liked media content.

[0153] In one specific embodiment, the target preference interaction record icon can be, for example... Figure 8b The left-hand diagram shows any of the preference interaction record icons as shown in figure 831. Correspondingly, the preference interaction media content can be... Figure 8b The media content being displayed on the media content browsing page shown in the left image provides better browsing continuity.

[0154] By displaying the preference interaction content stream page when the target account triggers the target preference interaction record icon, users can efficiently and conveniently view the media content they have liked in the past, providing a better browsing experience.

[0155] In one alternative implementation, it can be triggered Figure 8a A specific block within 811 or 821 (e.g., referred to as the target block) can also access the Preference Interactive Content Stream page. When accessing the Preference Interactive Content Stream page, the page can display media content corresponding to the target block, which is not limited in this disclosure.

[0156] Reference Figure 9 As shown in the right-hand diagram, in one possible implementation, the method may further include: displaying an effect including a target preference interaction record icon in the preference interaction content stream page. For example... Figure 9 As shown in the image on the right, the effect is a heart shape composed of icons representing target preference interaction records.

[0157] By displaying special effects including the target preference interaction record icon in the preference interaction content stream page, users can both revisit liked media content and enhance the atmosphere of historical viewing, thus improving the browsing experience of the preference interaction content stream page.

[0158] Figure 10 This is a block diagram illustrating an information interaction device according to an exemplary embodiment. (Refer to...) Figure 10 The device may include: Page display module 1001 is configured to execute the display of media content browsing page corresponding to the target account, wherein the media content browsing page displays the target media content; The preference interaction guidance module 1003 is configured to display preference interaction guidance information on the media content browsing page that triggers content preference interaction operations for the target media content; The preference interaction triggering module 1005 is configured to perform a content preference interaction operation triggered by the target account on the target media content, and display preference interaction effects associated with the preference interaction guidance information.

[0159] By displaying the media content browsing page corresponding to the target account, which displays the target media content, and showing preference interaction guidance information that triggers content preference interaction operations for the target media content on the media content browsing page, guidance information for expressing preferences for media content can be added in addition to the fixed control of the like icon. This can enrich and enhance the guidance for expressing preferences for media content, increase user participation in expressing preferences for media content, and make the content interaction performance of social applications better.

[0160] Furthermore, in response to the target account triggering the content preference interaction operation on the target media content, preference interaction effects associated with the preference interaction guidance information are displayed. This not only enhances the prompt for the content preference interaction operation through special effects, effectively conveying the user's emotional expression at the time of triggering the operation visually, but also improves the user's perception of triggering the "like" operation, thereby effectively increasing the participation rate in subsequent content preference interaction operations. Furthermore, the association between preference interaction effects and preference interaction guidance information allows for the differentiation of preference interaction effects based on the guidance information. The post-like interaction is no longer singular and fixed; triggering the content preference interaction operation can result in a richer and more diverse presentation of preference interaction effects, more accurately conveying the user's emotional expression at the time of triggering the operation, further enhancing the user's perception of triggering the "like" operation, thereby improving the effectiveness of displayed resources and improving the content interaction performance in social applications.

[0161] Furthermore, by linking preference interaction effects with preference interaction guidance information, the interaction between preference interaction effects and preference interaction guidance information is made more coherent. This also forms an effective closed loop between content preference interaction guidance, content preference interaction expression, and preference interaction effect response. This not only provides flexible and rich visual feedback for preference interaction expression, making preference interaction expression more accurate and interesting, but also enhances users' participation in expressing content preferences and their experience.

[0162] In one possible implementation, the preference interaction guidance module 1003 may include: The first preference interaction guidance unit is configured to display preference interaction guidance information that triggers content preference interaction operations for the target media content on the media content browsing page when a preset event is met. The preset event includes at least one of the following: an associated account with an account relationship to the target account performs the content preference interaction operation on the target media content; or, a preset account performs the content preference interaction operation on the target media content, wherein the preset account refers to an account with an account relationship greater than a specified number; or, the number of accounts performing the content preference interaction operation on the target media content reaches a preset number; or, the playback progress of the target media content is at a preset playback progress, wherein the content corresponding to the preset playback progress is the highlight content of the target media content; or, the target media content enters a replay state.

[0163] In one possible implementation, the preference interaction guidance information may include at least one of the following: the media content browsing page displays a content preference interaction control, and the content preference interaction control presents a preset guidance animation; or, preference interaction statistics of the target media content triggering the content preference interaction operation. The preference interaction statistics may include at least one of the following: information on related accounts that have an account association with the target account performing the content preference interaction operation on the target media content; or, information on preset accounts performing the content preference interaction operation on the target media content, wherein the preset accounts refer to accounts with an account association greater than a specified number; or, the number of accounts performing the content preference interaction operation on the target media content.

[0164] In one possible implementation, the preference interaction guidance module 1003 may include: The second preference interaction guidance unit is configured to, when multiple preference interaction guidance information exists, display the first preference interaction guidance information among the multiple preference interaction guidance information based on the priority of each of the multiple preference interaction guidance information, wherein the priority of the first preference interaction guidance information is higher than the priority of the second preference interaction guidance information that is not displayed among the multiple preference interaction guidance information.

[0165] In one possible implementation, the preference interaction triggering module 1005 may include: The first preference interaction effect display unit is configured to display at least one of the following when the preference interaction guidance information presents a preset guidance animation for the content preference interaction control: preference interaction effect corresponding to the content type of the target media content, preference interaction effect including content elements in the target media content, or preference interaction effect including the first account avatar; the first account avatar includes at least one of the target account avatar of the target account or the author account avatar of the author account of the target media content. Alternatively, the second preference interaction effect display unit is configured to display preference interaction effects including the target account avatar and the associated account avatar when the preference interaction guidance information is information that the associated account performs the content preference interaction operation on the target media content; Alternatively, the third preference interaction effect display unit is configured to display preference interaction effects including the target account's avatar and the preset account's avatar when the preference interaction guidance information is information that the preset account performs the content preference interaction operation on the target media content; Alternatively, the fourth preference interaction effect display unit is configured to, when the preference interaction guidance information is the number of accounts performing the content preference interaction operation on the target media content, display preference interaction effects corresponding to the content type of the target media content, and / or display preference interaction effects including a second account avatar, wherein the second account avatar includes at least one of the target account avatar, the author account avatar of the author account of the target media content, or the avatar of at least one account corresponding to the number of accounts.

[0166] In one possible implementation, the preference interaction effect of the target account avatar includes: the target account avatar moves from a preset starting position to a target position along a target trajectory, and the target position is the display position of the preference interaction guidance information.

[0167] In one possible implementation, the preference interaction triggering module 1005 may include: The first preference interaction effect display unit is configured to perform a content preference interaction operation triggered by the target account on the target media content, and to display the first preference interaction effect when the target trigger time does not match the preference interaction guidance period corresponding to the preference interaction guidance information. Alternatively, the second preference interaction effect display unit is configured to perform a content preference interaction operation triggered by the target account on the target media content, and display the second preference interaction effect when the target trigger time matches the preference interaction guidance period corresponding to the preference interaction guidance information; the visual prominence of the second preference interaction effect is higher than that of the first preference interaction effect; The target trigger time refers to the trigger time when the target account triggers the content preference interaction operation on the target media content.

[0168] In one possible implementation, the first preference interaction effect includes preference interaction effects corresponding to the content type of the target media content; the second preference interaction effect includes interaction effects for the target avatar of the target media content. The target avatar is at least one of the following: the avatar of the author account of the target media content's author account; or, the avatar of the target account; or, the avatar of a preset account, where the preset account refers to an account with a greater than a specified number of associated accounts; or, the avatar of an associated account of an associated account that has an account relationship with the target account.

[0169] In one possible implementation, the device may further include: The preference interaction feedback module is configured to display preference interaction feedback information on the media content browsing page; the preference interaction feedback information is used to respond to the target account triggering the content preference interaction operation, and / or, the preference interaction feedback information is used to view the preference interaction records of the target account triggering the content preference interaction operation in historical time periods.

[0170] In one possible implementation, the preference interaction feedback information includes at least one of the following: entry information of the preference interaction record; or, a first preference interaction record icon corresponding to the content preference interaction operation triggered by the target account; or, response description information of the response to the content preference interaction operation triggered by the target account; or, preference interaction operation statistics of the target account triggering the content preference interaction operation on the media content browsing page.

[0171] In one possible implementation, the first preference interaction record icon includes a preference interaction emoticon icon; the preference interaction feedback module may include: The preference interaction feedback unit is configured to display the preference interaction emoticon icon that matches the target media content on the media content browsing page; the emotion represented by the preference interaction emoticon icon matches the emotion represented by the target media content.

[0172] In one possible implementation, the device may further include: The record icon replacement module is configured to perform a change operation in response to the target account's change operation of the first preference interaction record icon, and replace the first preference interaction record icon in the preference interaction feedback information with a second preference interaction record icon.

[0173] In one possible implementation, the device may further include: The preference interaction record interface display module is configured to display the preference interaction record interface when the target account triggers the preference interaction feedback information. The preference interaction record display module is configured to display preference interaction record information of the target account triggering the content preference interaction operation in a historical period in the preference interaction record interface, and / or display a list of media content of the target account triggering the content preference interaction operation in a historical period in the preference interaction record interface; The preference interaction record information includes any one of the following: preference interaction record icons corresponding to each content preference interaction operation triggered by the target account in a historical time period; or, frequency information of the target account performing the content preference interaction operation corresponding to each of multiple unit time periods arranged in sequence.

[0174] In one possible implementation, the historical period is a default historical period; the device may further include: The preference interaction record switching module is configured to perform a switching and viewing operation in response to the target account's preference interaction record information, and to display the preference interaction record information of the target account that triggered the content preference interaction operation during the switching history period in the preference interaction record interface.

[0175] In one possible implementation, the device may further include: The preference interaction content stream page display module is configured to display the preference interaction content stream page when the target account triggers the target preference interaction record icon; the preference interaction content stream page is used to display media content in which the target account has performed the content preference interaction operation; the target preference interaction record icon is any of the preference interaction record icons; The preference interactive media content display module is configured to display the preference interactive media content corresponding to the target preference interactive record icon in the preference interactive content stream page. The preference interactive media content belongs to the media content in which the target account has performed the content preference interactive operation.

[0176] In one possible implementation, the device may further include: The special effects display module is configured to perform special effects, including the target preference interaction record icon, displayed on the preference interaction content stream page.

[0177] In one possible implementation, the preference interaction record information is displayed using a first record style; the device further includes: The record style switching control display module is configured to display the record style switching control at the associated location of the preference interactive record information; The record style template display module is configured to respond to the triggering of the record style switching control and display multiple record style templates; the multiple record style templates include a first record style template and a second record style template corresponding to the first record style; The record style switching module is configured to, when the target account selects the second record style template, switch the preference interaction record interface to display the preference interaction record information using the second record style corresponding to the second record style template.

[0178] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0179] Figure 11This is a block diagram illustrating an electronic device for information interaction according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 11 As shown, the device may include an RF (Radio Frequency) circuit 1110, a memory 1120 including one or more computer-readable storage media, an input unit 1130, a display unit 1140, a sensor 1150, an audio circuit 1160, a WiFi (Wireless Fidelity) module 1170, a processor 1180 including one or more processing cores, and a power supply 1190, among other components. Those skilled in the art will understand that... Figure 11 The terminal structure shown does not constitute a limitation on the terminal and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein: RF circuit 1110 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and hands it over to one or more processors 1180 for processing; additionally, it transmits uplink data to the base station. Typically, RF circuit 1110 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. Furthermore, RF circuit 1110 can also communicate wirelessly with networks and other terminals. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0180] The memory 1120 can be used to store software programs and modules. The processor 1180 executes various functional applications and data processing by running the software programs and modules stored in the memory 1120. The memory 1120 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application programs required for the functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 1120 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 1120 may also include a memory controller to provide access to the memory 1120 by the processor 1180 and the input unit 1130.

[0181] Input unit 1130 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control. Specifically, input unit 1130 may include touch-sensitive surface 1131 and other input devices 1132. Touch-sensitive surface 1131, also known as a touch display screen or touchpad, can collect touch operations on or near the user (such as operations performed by the user using a finger, stylus, or any suitable object or accessory on or near the touch-sensitive surface 1131), and drive corresponding connection devices according to a pre-set program. Optionally, touch-sensitive surface 1131 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, sends it to processor 1180, and can receive and execute commands from processor 1180. In addition, the touch-sensitive surface 1131 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. Besides the touch-sensitive surface 1131, the input unit 1130 may also include other input devices 1132. Specifically, other input devices 1132 may include, but are not limited to, one or more of the following: a physical keyboard, function keys (such as volume control buttons, power buttons, etc.), a trackball, a mouse, and a joystick. Display unit 1140 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, video, and any combination thereof. Display unit 1140 may include display panel 1141, which may optionally be configured as an LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or similar display panel. Further, touch-sensitive surface 1131 may cover display panel 1141. When touch-sensitive surface 1131 detects a touch operation on or near it, it transmits the information to processor 1180 to determine the type of touch event. Subsequently, processor 1180 provides corresponding visual output on display panel 1141 according to the type of touch event. Touch-sensitive surface 1131 and display panel 1141 can be two independent components to implement input and output functions. However, in some embodiments, touch-sensitive surface 1131 and display panel 1141 can be integrated to achieve input and output functions.

[0182] The terminal may also include at least one sensor 1150, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. The ambient light sensor can adjust the brightness of the display panel 1141 according to the ambient light level, and the proximity sensor can turn off the display panel 1141 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, a gravity acceleration sensor can detect the magnitude of acceleration in various directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity and can be used for applications that identify the terminal's posture (such as landscape / portrait switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. Other sensors that may be configured on the terminal, such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, will not be described in detail here.

[0183] Audio circuitry 1160, speaker 1161, and microphone 1162 provide an audio interface between the user and the terminal. Audio circuitry 1160 converts received audio data into electrical signals, which are then transmitted to speaker 1161, where they are converted into sound signals for output. Conversely, microphone 1162 converts collected sound signals into electrical signals, which are received by audio circuitry 1160, converted back into audio data, and then processed by processor 1180 before being transmitted via RF circuitry 1110 to, for example, another terminal, or output to memory 1120 for further processing. Audio circuitry 1160 may also include an earphone jack to facilitate communication between a peripheral headset and the terminal.

[0184] WiFi is a short-range wireless transmission technology. This terminal, through the WiFi module 1170, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 11 WiFi module 1170 is shown, but it is understood that it is not an essential component of the terminal and can be omitted as needed without changing the nature of the invention.

[0185] The processor 1180 is the control center of the terminal, connecting various parts of the terminal via various interfaces and lines. It executes software programs and / or modules stored in the memory 1120, and calls data stored in the memory 1120 to perform various functions and process data, thereby enabling overall monitoring of the terminal. Optionally, the processor 1180 may include one or more processing cores; preferably, the processor 1180 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interaction area, and applications, while the modem processor mainly handles wireless communication. It is understood that the modem processor may not be integrated into the processor 1180.

[0186] The terminal also includes a power supply 1190 (such as a battery) to power various components. Preferably, the power supply can be logically connected to the processor 1180 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 1190 may also include one or more DC or AC power supplies, a recharging system, a power fault detection circuit, a power converter or inverter, a power status indicator, and other arbitrary components.

[0187] Although not shown, the terminal may also include a camera, Bluetooth module, etc., which will not be described in detail here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal also includes a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors of the instructions in the method embodiment of the present invention.

[0188] Figure 12 This is a block diagram illustrating an electronic device for information interaction based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as follows: Figure 12As shown, this electronic device includes a processor, memory, and a network interface connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs stored in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a method of information interaction. Those skilled in the art will understand that Figure 12 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements. In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement an information interaction method as described in the embodiments of this disclosure.

[0189] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when executed by a processor of an electronic device, enables the electronic device to perform the information interaction method of the present disclosure embodiments. The computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, or optical data storage device, etc.

[0190] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to perform the information interaction method of the embodiments of this disclosure.

[0191] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0192] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0193] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information interaction method, characterized in that, include: Displays the media content browsing page corresponding to the target account, and the media content browsing page displays the target media content; The media content browsing page displays preference interaction guidance information that triggers content preference interaction operations for the target media content; In response to the target account triggering the content preference interaction operation on the target media content, the preference interaction guidance information associated with the preference interaction effect is displayed.

2. The method according to claim 1, characterized in that, The preference interaction guidance information displayed on the media content browsing page to trigger content preference interaction operations for the target media content includes: When a preset event is met, preference interaction guidance information that triggers content preference interaction operations for the target media content is displayed on the media content browsing page; The preset event includes at least one of the following: an associated account with an account relationship to the target account performs the content preference interaction operation on the target media content; or, a preset account performs the content preference interaction operation on the target media content, wherein the preset account refers to an account with an account relationship greater than a specified number; or, the number of accounts performing the content preference interaction operation on the target media content reaches a preset number; or, the playback progress of the target media content is at a preset playback progress, wherein the content corresponding to the preset playback progress is the highlight content of the target media content; or, the target media content enters a replay state.

3. The method according to claim 1 or 2, characterized in that, The interactive guidance information includes at least one of the following: the media content browsing page displays a content preference interactive control, and the content preference interactive control presents a preset guidance animation effect; Alternatively, the target media content triggers the content preference interaction operation with statistical information. The preference interaction statistics include at least one of the following: information on the content preference interaction operations performed on the target media content by associated accounts that have an account association relationship with the target account; Alternatively, the information of preset accounts performing the content preference interaction operation on the target media content, wherein the preset account refers to an account with a number of account associations greater than a specified number; or, the number of accounts performing the content preference interaction operation on the target media content.

4. The method according to claim 3, characterized in that, The preference interaction guidance information displayed on the media content browsing page to trigger content preference interaction operations for the target media content includes: In the presence of multiple preference interaction guidance information, based on the priority of each of the multiple preference interaction guidance information, the first preference interaction guidance information among the multiple preference interaction guidance information is displayed. The priority of the first preference interaction guidance information is higher than the priority of the second preference interaction guidance information that is not displayed among the multiple preference interaction guidance information.

5. The method according to claim 3, characterized in that, The preference interaction effects associated with the preference interaction guidance information include: When the preference interaction guidance information presents a preset guidance animation for the content preference interaction control, at least one of the following is displayed: preference interaction effects corresponding to the content type of the target media content, or preference interaction effects including content elements in the target media content, or preference interaction effects including the first account avatar; the first account avatar includes at least one of the target account avatar of the target account or the author account avatar of the author account of the target media content. Alternatively, if the preference interaction guidance information is information about the associated account performing the content preference interaction operation on the target media content, then preference interaction effects including the target account's avatar and the associated account's avatar are displayed. Alternatively, if the preference interaction guidance information is information about the preset account performing the content preference interaction operation on the target media content, then a preference interaction effect including the target account's avatar and the preset account's avatar is displayed; Alternatively, if the preference interaction guidance information is the number of accounts that perform the content preference interaction operation on the target media content, then the preference interaction effect corresponding to the content type of the target media content is displayed, and / or, preference interaction effects including a second account avatar are displayed, wherein the second account avatar includes at least one of the target account avatar, the author account avatar of the author account of the target media content, or the avatar of at least one account corresponding to the number of accounts.

6. The method according to claim 5, characterized in that, The display of preferred interactive effects for the target account's profile picture includes: The target account avatar moves from a preset starting position along a target trajectory to a target position, which is the display position of the preference interaction guidance information.

7. The method according to claim 1 or 2, characterized in that, The response to the target account triggering the content preference interaction operation on the target media content, displaying preference interaction guidance information associated with preference interaction effects, includes: In response to the target account triggering the content preference interaction operation on the target media content, if the target trigger time does not match the preference interaction guidance period corresponding to the preference interaction guidance information, the first preference interaction effect is displayed; Alternatively, in response to the target account triggering the content preference interaction operation on the target media content, if the target trigger time matches the preference interaction guidance period corresponding to the preference interaction guidance information, a second preference interaction effect is displayed; the visual prominence of the second preference interaction effect is higher than that of the first preference interaction effect. The target trigger time refers to the trigger time when the target account triggers the content preference interaction operation on the target media content.

8. The method according to claim 7, characterized in that, The first preference interaction effect includes preference interaction effects corresponding to the content type of the target media content; the second preference interaction effect includes interaction effects for the target avatar of the target media content. The target avatar is at least one of the following: the avatar of the author account of the target media content's author account; or, the avatar of the target account; or, the avatar of a preset account, where the preset account refers to an account with a greater than a specified number of associated accounts; or, the avatar of an associated account of an associated account that has an account relationship with the target account.

9. The method according to claim 1, characterized in that, The method further includes: The media content browsing page displays preference interaction feedback information; the preference interaction feedback information is used to respond to the target account triggering the content preference interaction operation, and / or, the preference interaction feedback information is used to view the preference interaction records of the target account triggering the content preference interaction operation in historical time periods.

10. The method according to claim 9, characterized in that, The preference interaction feedback information includes at least one of the following: the entry information of the preference interaction record; Alternatively, the target account may trigger the first preference interaction record icon corresponding to the content preference interaction operation; Alternatively, the response description information that triggers the content preference interaction operation by the target account; Alternatively, the target account triggers the content preference interaction operation, which is displayed in the media content browsing page's preference interaction operation statistics.

11. The method according to claim 10, characterized in that, The first preference interaction record icon includes preference interaction emoticon icons; The display of preference interaction feedback information on the media content browsing page includes: The preferred interactive emoji icon matching the target media content is displayed on the media content browsing page; The emotions represented by the preferred interactive emoji icons are matched with the emotions represented by the target media content.

12. The method according to claim 10, characterized in that, The method further includes: In response to the target account's operation of changing the first preference interaction record icon, the first preference interaction record icon in the preference interaction feedback information is replaced with the second preference interaction record icon.

13. The method according to claim 9, characterized in that, The method further includes: When the target account triggers the preference interaction feedback information, the preference interaction record interface is displayed; The preference interaction record interface displays preference interaction record information of the target account triggering the content preference interaction operation in a historical period, and / or displays a list of media content of the target account triggering the content preference interaction operation in a historical period in the preference interaction record interface; The preference interaction record information includes any one of the following: preference interaction record icons corresponding to each content preference interaction operation triggered by the target account in a historical time period; or, frequency information of the target account performing the content preference interaction operation corresponding to each of multiple unit time periods arranged in sequence.

14. The method according to claim 13, characterized in that, The historical period is a default historical period; the method further includes: In response to the target account's switching and viewing operation of the preference interaction record information, the preference interaction record information of the target account that triggered the content preference interaction operation during the switching historical period is displayed in the preference interaction record interface.

15. The method according to claim 13, characterized in that, The method further includes: When the target account triggers the target preference interaction record icon, a preference interaction content stream page is displayed; the preference interaction content stream page is used to display media content in which the target account has performed the content preference interaction operation; the target preference interaction record icon can be any of the preference interaction record icons. The preference interaction content stream page displays the preference interaction media content corresponding to the target preference interaction record icon. The preference interaction media content belongs to the media content for which the target account has performed the content preference interaction operation.

16. The method according to claim 15, characterized in that, The method further includes: The preference interaction content stream page displays special effects including the target preference interaction record icon.

17. The method according to claim 13, characterized in that, The preference interaction record information is displayed using a first record style; the method further includes: Display a record style switching control at the associated location of the preference interaction record information; In response to the triggering of the record style switching control, multiple record style templates are displayed; the multiple record style templates include a first record style template and a second record style template corresponding to the first record style; When the target account selects the second record style template, the preference interaction record interface switches to display the preference interaction record information using the second record style corresponding to the second record style template.

18. An information interaction device, characterized in that, include: The page display module is configured to execute the display of the media content browsing page corresponding to the target account, wherein the media content browsing page displays the target media content; The preference interaction guidance module is configured to display preference interaction guidance information on the media content browsing page that triggers content preference interaction operations for the target media content; The preference interaction trigger module is configured to execute a content preference interaction operation triggered by the target account on the target media content, and display preference interaction effects associated with the preference interaction guidance information.

19. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the information interaction method as described in any one of claims 1 to 17.

20. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the information interaction method as described in any one of claims 1 to 17.

21. A computer program product, characterized in that, It includes computer instructions, which, when executed by a processor, cause the computer to perform the information interaction method as described in any one of claims 1 to 17.

Images