Vehicle integrated display device and user interaction method using the same

By integrating a cholesterol-type LCD and a backlight panel into a display device, the problems of limited color options and high energy consumption in existing vehicle display devices have been solved, achieving energy-saving display of content under different lighting conditions and large-size display.

CN122284153APending Publication Date: 2026-06-26BAYERISCHE MOTOREN WERKE AG

Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
BAYERISCHE MOTOREN WERKE AG
Filing Date
2024-12-24
Publication Date
2026-06-26

AI Technical Summary

Technical Problem

Existing vehicle display devices have limited color options, display positions and sizes, and require continuous power to display content, leading to increased energy consumption.

Method used

An integrated display device employing a cholesteric LCD and a backlight panel achieves bistable functionality by reflecting content when the ambient light is high and switching to transparent display via the backlight panel when the ambient light is low, thus saving energy.

Benefits of technology

It enables content to be displayed under different lighting conditions, saves energy, and supports larger display sizes and richer color performance.

✦ Generated by Eureka AI based on patent content.

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Abstract

This invention relates to an in-vehicle integrated display device and a user interaction method using the device. The in-vehicle integrated display device may include a cholesteric LCD and a backlight panel. The cholesteric LCD can be configured to display specific content during the day by reflecting ambient light and to display that content at night via the backlight panel. The in-vehicle integrated display device can be programmed and interacted with by a user.
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Description

Technical Field

[0001] This invention relates to the field of graphics display, and more specifically to a programmable integrated display device and a user interaction method using the device. Background Technology

[0002] In recent years, some car models have supported displaying personalized content, such as patterns or text, on the vehicle body, a feature that has been welcomed by many users. Currently, this function is mainly achieved through the vehicle's matrix LED taillights. However, this method has many limitations and shortcomings, such as a single color (usually only red is supported), limited display position and size (depending on the size of the taillights), and the need for continuous power supply to maintain the display, leading to increased energy consumption, etc.

[0003] Therefore, there is an urgent need for a display device that further improves upon existing technologies. Summary of the Invention

[0004] This summary is provided to introduce, in a simplified form, some concepts that will be further described in the following detailed description section. This summary is not intended to identify key or essential features of the claimed subject matter, nor is it intended to help determine the scope of the claimed subject matter.

[0005] To address the problems in existing technologies, this invention proposes a programmable integrated display device and a user interaction method using the device. The integrated display device may include a cholesteric LCD and a backlight panel. The cholesteric LCD can be configured to display specific content by reflecting ambient light during the day (i.e., when ambient light intensity is above a threshold) and to display that content at night (i.e., when ambient light intensity is below the threshold) via the backlight panel. The integrated display device can be programmed and interacted with by a user.

[0006] In other words, the present invention employs an integrated display device comprising a cholesteric LCD and a backlight panel. This display device can display a programmed specific icon or graphic by reflecting ambient light through the cholesteric LCD when the ambient light brightness is higher than a threshold, and display the graphic or icon through the backlight panel when the ambient light brightness is lower than the threshold, thereby achieving the purpose of saving energy consumption and better display effect under sunlight.

[0007] Specifically, in one embodiment of the present invention, an in-vehicle integrated display device is disclosed, which may include:

[0008] A cholesteric LCD panel, comprising three layers of cholesteric LCD panels for blue, green, and red respectively, wherein the cholesteric LCD panel can be configured to display programmed graphics by reflecting ambient light through the cholesteric LCD panel when the ambient light brightness is higher than a threshold; and

[0009] A backlight panel, which may be arranged below the cholesteric LCD panel and configured to provide illumination to the cholesteric LCD panel to display the graphic when the ambient light is below a threshold.

[0010] In one embodiment of the present invention, the cholesterol-type LCD panel may be further configured as follows:

[0011] The graphic is displayed when power is applied and continues to be displayed after power is cut off when the ambient light level is above a threshold; and

[0012] When the ambient light level is below the threshold, it switches to transparent so that the graphic can be displayed through backlighting provided by the backlight panel.

[0013] In one embodiment of the present invention, the cholesteric LCD panel may be further configured to use different electric fields to control the rotation of liquid crystal particles in the cholesteric LCD panel to display the graphic, and these liquid crystal particles may remain bistable after power is turned off.

[0014] In the above embodiments of the present invention, the cholesterol-type LCD panel may be further configured as follows:

[0015] A corresponding electric field is used to rotate these liquid crystal particles into an isomorphic arrangement to display white;

[0016] Using a corresponding electric field to rotate these liquid crystal particles into a mixed arrangement to display various graphics; and

[0017] A suitable electric field is used to rotate these liquid crystal particles to a vertical alignment to display black.

[0018] In one embodiment of the invention, the three-layer cholesterol-type LCD panel can be configured to be vertically stacked.

[0019] In one embodiment of the invention, the backlight panel may be further configured to absorb ambient light when the ambient light intensity is above a threshold.

[0020] In one embodiment of the invention, the vehicle-mounted integrated display device may further include a transparent cover, which may be made of PC material and may be disposed on top of the vehicle-mounted integrated display device.

[0021] In the above embodiments of the present invention, the in-vehicle integrated display device may further include a touch-sensitive film, which may be disposed under the transparent cover and may be used for users to interact with the graphic, the interaction including controlling the graphic via touch or gesture.

[0022] In one embodiment of the present invention, the vehicle-mounted integrated display device may further include a PCB circuit board, which may be arranged at the bottom or side of the vehicle-mounted integrated display device.

[0023] In one embodiment of the invention, the in-vehicle integrated display device may be further configured to display the graphic when a user is detected approaching via an in-vehicle proximity sensor, and the ambient light brightness is determined by an in-vehicle ambient light sensor.

[0024] In one embodiment of the present invention, the backlight panel may be a MiniLED.

[0025] In another embodiment of the present invention, a method for interacting with a user using the in-vehicle integrated display device described in the above embodiments is disclosed, the method comprising:

[0026] Sensing the proximity of the user to the in-vehicle integrated display device;

[0027] When a user is detected approaching the in-vehicle integrated display device, the device displays programmed graphics, including displaying the graphics via reflection of ambient light from the cholesteric LCD panel included in the device when the ambient light is above a threshold, and displaying the graphics via illumination provided to the cholesteric LCD panel by a backlight panel included in the device when the ambient light is below the threshold; and

[0028] Users can interact with the graphic via touch or gestures.

[0029] In one embodiment of the invention, displaying the programmed graphics may further include:

[0030] When the ambient light level is above a threshold, the cholesteric LCD panel begins displaying the graphic upon power-on and continues displaying the graphic after power-off; and

[0031] When the ambient light level is below the threshold, the cholesterol-type LCD panel is switched to transparent so that the graphic can be displayed through backlighting provided by the backlight panel.

[0032] In one embodiment of the invention, user interaction with the graphics can be performed via a touch-sensitive film included in the in-vehicle integrated display device.

[0033] In yet another embodiment of the invention, a vehicle is disclosed that includes an in-vehicle integrated display device as described in any of the above embodiments.

[0034] In the above embodiments of the present invention, the in-vehicle integrated display device can be arranged on the front bumper of the vehicle.

[0035] Other aspects, features, and embodiments of the invention will become apparent to those skilled in the art after reading the following description of specific exemplary embodiments of the invention in conjunction with the accompanying drawings. Although features of the invention may be discussed below with reference to certain embodiments and drawings, all embodiments of the invention may include one or more of the advantageous features discussed herein. In other words, while one or more embodiments may be discussed having certain advantageous features, one or more of such features may also be used according to the various embodiments of the invention discussed herein. Similarly, although exemplary embodiments may be discussed below as embodiments of devices, systems, or methods, it should be understood that such exemplary embodiments may be implemented in various devices, systems, and methods. Attached Figure Description

[0036] To gain a more detailed understanding of the features described above in this disclosure, reference can be made to a more specific description of the above-briefly summarized aspects, some of which are illustrated in the accompanying drawings. However, it should be noted that the drawings illustrate only certain typical aspects of this disclosure and should not be considered as limiting its scope, as other equivalent aspects are permissible in this description.

[0037] Figure 1 This is a schematic diagram of an in-vehicle integrated display device according to an embodiment of the present disclosure.

[0038] Figure 2 This is a schematic diagram of a cholesterol-type LCD panel in an in-vehicle integrated display device according to an embodiment of the present disclosure.

[0039] Figure 3 This is a schematic diagram of an in-vehicle integrated display device according to another embodiment of the present disclosure.

[0040] Figure 4 This is a flowchart of a method for interacting with a user using an in-vehicle integrated display device according to an embodiment of the present disclosure.

[0041] Figure 5 This is a schematic diagram of the structure of a vehicle according to an embodiment of the present invention. Detailed Implementation

[0042] The various embodiments will now be described in more detail with reference to the accompanying drawings, which form part of this invention and illustrate specific exemplary embodiments. However, the embodiments may be implemented in many different forms and should not be construed as limiting the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of these embodiments to those skilled in the art. The embodiments may be implemented as methods, systems, or devices. Therefore, these embodiments may be implemented in hardware, entirely in software, or in a combination of software and hardware aspects. Therefore, the following detailed description is not intended to be limiting.

[0043] The steps in each flowchart can be performed by hardware (e.g., processor, engine, memory, circuitry), software (e.g., operating system, application, driver, machine / processor executable instructions), or a combination thereof. As will be understood by those skilled in the art, the methods involved in each embodiment may include more or fewer steps than shown.

[0044] Throughout this instruction manual, the term "vehicle" refers to any type of ground transportation, including but not limited to cars, vans, trucks, buses, motorcycles, bicycles, scooters, etc. Furthermore, "vehicle" is not limited by power source, and includes gasoline-powered vehicles, electric vehicles, hydrogen-powered vehicles, etc.

[0045] To address the problems in existing technologies, this invention provides an integrated automotive display device using a cholesteric LCD (Ch LCD), a color electronic paper technology made by stacking three layers of liquid crystal. These three layers reflect red, green, and blue light respectively to form a color image. Cholesteric LCD displays use different electric fields to control the rotation of liquid crystal particles, which remain bistable even when the electric field is turned off. By changing the three Ch LCD layers, it can display over 16.78 million vibrant colors. The advantages of cholesteric LCDs are: the bistable function consumes energy only during screen refresh and does not use power when displaying static images, thus the displayed content can be retained even when power is off. During the day, the displayed content is visible through reflection and is visible even in direct sunlight. In low-light environments such as at night, the cholesteric LCD can display content through a backlight panel integrated into the display device. Furthermore, this integrated automotive display device can be easily installed or integrated into the vehicle body, such as the front and rear bumpers, supporting larger display sizes and thus enabling the display of more content.

[0046] The various aspects of the present invention will now be described in detail.

[0047] Figure 1 This is a schematic diagram of an in-vehicle integrated display device 100 according to an embodiment of the present disclosure.

[0048] like Figure 1 As shown, the in-vehicle integrated display device 100 disclosed in this invention may include a cholesteric LCD panel (Ch-LCD) 106 and a backlight panel 108 disposed below the cholesteric LCD panel. In one embodiment of this invention, the cholesteric LCD panel 106 may include a three-layer cholesteric LCD panel with blue, green and red layers, respectively.

[0049] In one embodiment of the invention, in daytime use case 110, the cholesteric LCD panel 106 may be configured to display programmed graphics via reflection of ambient light 104 by the cholesteric LCD panel when the ambient light intensity is above a threshold. The automotive integrated display device 100 of the present invention can display more than 16.78 million colors by changing the three Ch-LCD layers. In another embodiment of the invention, the backlight panel 108 may be further configured to absorb a portion of the ambient light 104 when the ambient light intensity is above the threshold.

[0050] In the above embodiments of the present invention, the distinction between day and night can be made by an in-vehicle ambient light sensor. In a non-limiting example, when the in-vehicle ambient light sensor detects that the ambient light brightness around or inside the vehicle is higher than a threshold, it can be determined to be daytime and the determination result can be notified to the in-vehicle integrated display device 100. At this time, the in-vehicle integrated display device 100 can turn off the backlight panel 108 and display the programmed graphics by reflecting the ambient light through the cholesteric LCD panel 106 included in the in-vehicle integrated display device 100. In one embodiment of the present invention, the cholesteric LCD panel 106 can be further configured to start displaying the graphics when power is applied when the ambient light brightness is higher than the threshold and continue displaying the graphics after power is turned off. The cholesteric LCD panel 106 can use different electric fields to control the rotation of liquid crystal particles so that even after the electric field is turned off, the liquid crystal particles remain bistable to continue displaying graphics. This bistable function consumes power only during screen refresh and does not use power when displaying static images, so the displayed graphics can be retained when the power is off, resulting in lower power consumption and daytime graphics that are visible through reflections, and the screen is visible in direct sunlight.

[0051] As those skilled in the art will understand, the threshold used to determine ambient light brightness described above can be any suitable threshold, and is not limited to any specific threshold. For example, the threshold can be set to the ambient light brightness value required for the screen content to be visible to the human eye or to achieve other desired display effects without the backlight being turned on. Also, as those skilled in the art will understand, the aforementioned graphic can be any suitable graphic, such as a vehicle logo, and is not limited to any specific graphic. Furthermore, it should be understood that in the context of this disclosure, graphics also encompass text.

[0052] Figure 2 This is a schematic diagram of a cholesterol-type LCD panel in an in-vehicle integrated display device according to an embodiment of the present disclosure. Figure 2 As shown, the cholesterol-type LCD panel can be further configured to: use a corresponding electric field to rotate the liquid crystal particles into an isomorphic arrangement 202 to display white (reflecting ambient light 200 as white); use a corresponding electric field to rotate the liquid crystal particles into a mixed arrangement 204 to display various graphics (by causing the liquid crystal particles to reflect ambient light 200 as different shades of gray); and use a corresponding electric field to rotate the liquid crystal particles into a vertical alignment 206 to display black (reflecting ambient light 200 as black).

[0053] Back Figure 1 In nighttime use case 120, the backlight panel 108 may be configured to turn on when the ambient light intensity is below the threshold to provide illumination for the cholesteric LCD panel 106 to display graphics. In one embodiment of the invention, the cholesteric LCD panel 106 may be further configured to switch to transparent when the ambient light intensity is below the threshold to display programmed graphics via backlight illumination provided by the backlight panel 108.

[0054] In one embodiment of the invention, the backlight panel 108 may be a MiniLED. In other embodiments of the invention, the backlight panel may be any other suitable backlighting component, such as OLED, AMOLED, etc.

[0055] Figure 3 This is a schematic diagram of an in-vehicle integrated display device according to another embodiment of the present disclosure.

[0056] like Figure 3 As shown, the in-vehicle integrated display device 300 disclosed in this invention (corresponding to...) Figure 1 The illustrated integrated vehicle display device 100 can be mounted on the front bumper 314 of a vehicle (such as on a closed grille on the front bumper, etc.). As those skilled in the art will understand, in other embodiments of the invention, the integrated vehicle display device 300 can be mounted in any other suitable location, not limited to the front bumper. Figure 3 As shown, two in-vehicle integrated display devices 300 are arranged on the front bumper. As those skilled in the art will understand, more or fewer in-vehicle integrated display devices may be arranged, and it is not limited to arranging two.

[0057] In one embodiment of the present invention, such as Figure 3As shown, the vehicle-mounted integrated display device may further include a transparent cover 310, which may be made of PC material and may be disposed on top of the vehicle-mounted integrated display device to protect it. As those skilled in the art will understand, the transparent cover may be made of any other suitable material, not limited to PC material.

[0058] In one embodiment of the invention, the in-vehicle integrated display device may be further configured to display graphics when a user is detected approaching via an in-vehicle proximity sensor, allowing the user to interact with the graphics.

[0059] In another embodiment of the present invention, the in-vehicle integrated display device may optionally further include a touch-sensitive film 312, which may be disposed under the transparent cover and used for user interaction with the graphics. This interaction may include controlling the displayed graphics via touch or gestures (such as operating or switching). In the above embodiments of the present invention, users can control the displayed graphics or icons via the in-vehicle central control screen or a mobile app, such as switching to different graphics, turning the display of graphics on or off, etc.

[0060] In one embodiment of the present invention, such as Figure 3 As shown, the in-vehicle integrated display device may further include a PCB circuit board 316, which may be arranged at the bottom or side of the in-vehicle integrated display device. As those skilled in the art will understand, the PCB circuit board may be integrated with the cholesteric LCD panel 306 and the backlight panel 308 in any suitable manner, and is not limited to the manner described above.

[0061] as Figure 1 , Figure 3 The examples also illustrate daytime use case 310 and nighttime use case 320. The distinction between day and night is determined by ambient light intensity, which is also determined by an onboard ambient light sensor. In daytime use case 310, the backlight panel 308 is off, and the onboard integrated display device 300 displays programmed graphics through the reflection of ambient light 304 by the cholesteric LCD panel 306. In nighttime use case 320, the backlight panel 308 is on, and the onboard integrated display device 300 can switch the cholesteric LCD panel 306 to transparent and display programmed graphics through backlight illumination provided by the backlight panel 308.

[0062] Figure 4 This is a flowchart of a method for interacting with a user using an in-vehicle integrated display device according to an embodiment of the present disclosure.

[0063] like Figure 4As shown, method 400 begins at step 402, sensing the proximity of the user to the in-vehicle integrated display device. In one embodiment of the invention, this proximity can be determined by an in-vehicle proximity sensor.

[0064] Next, method 400 continues to step 404, whereby the vehicle-mounted integrated display device is used to display a programmed graphic when a user is sensed approaching the device. In one embodiment of the invention, step 404 may include displaying the graphic via the reflection of ambient light by a cholesteric LCD panel included in the vehicle-mounted integrated display device when the ambient light intensity is above a threshold; and displaying the graphic via illumination provided to the cholesteric LCD panel by a backlight panel included in the vehicle-mounted integrated display device when the ambient light intensity is below the threshold. In one embodiment of the invention, displaying the programmed graphic may further include: causing the cholesteric LCD panel to begin displaying the graphic when powered on and continue displaying the graphic after power is off when the ambient light intensity is above the threshold; and causing the cholesteric LCD panel to switch to transparent so that the graphic is displayed via backlight illumination provided by the backlight panel when the ambient light intensity is below the threshold.

[0065] Finally, method 400 continues to step 406, allowing the user to interact with the graphic via touch or gesture. In one embodiment of the invention, user interaction with the graphic can be performed via a touch-sensitive film included in the in-vehicle integrated display device.

[0066] Figure 5 This is a schematic diagram of the structure of a vehicle 500 according to an embodiment of the present invention.

[0067] like Figure 5 As shown, vehicle 500 may include an in-vehicle integrated display device 502. The in-vehicle integrated display device 502 may be as follows: Figure 1 or Figure 3 The in-vehicle integrated display device 100 or 300 described herein, the in-vehicle integrated display device 502 can be implemented as part of the vehicle 500 or as separate hardware that interacts with the vehicle 500. In the scenario where it is implemented as part of the vehicle 500, one or more modules in the in-vehicle integrated display device 502 can be hardware components included in the vehicle 500 itself.

[0068] Vehicle 500 may include a memory (not shown). The memory may include RAM, ROM, or a combination thereof. The memory may store content to be displayed on the in-vehicle integrated display device 502 and computer-executable instructions that, when executed by one or more processors, cause the one or more processors to perform the various functions described herein (e.g., in combination with...). Figure 1-4 (Described functions).

[0069] Vehicle 500 may also include one or more processors (not shown), which may include a CPU, which in some examples may be a multi-core CPU. Instructions executed at the CPU may be loaded, for example, from program memory associated with the CPU or may be loaded from memory. The one or more processors may also include additional processing components tailored for specific functions, such as a graphics processing unit (GPU), a digital signal processor (DSP), a neural processing unit (NPU), or a multimedia processing unit. In some examples, the one or more processors may be based on the ARM or RISC-V instruction set.

[0070] In some cases, the memory may contain a BIOS, which controls basic hardware or software operations, such as interaction with peripheral components or devices. The processor may include intelligent hardware devices (e.g., general-purpose processors, DSPs, CPUs, microcontrollers, ASICs, FPGAs, programmable logic devices, discrete gate or transistor logic components, discrete hardware components, or any combination thereof).

[0071] The vehicle 500 may include a sensor system (not shown) for use as a proximity sensor to sense the proximity of a user to the vehicle and an ambient light sensor for determining the ambient light intensity.

[0072] Additionally, vehicle 500 may include one or more wireless transceivers for transmitting and receiving data via various means, protocols, and standards. In some embodiments, the wireless transceivers may be configured to transmit and receive data via short-range wireless communication protocols (e.g., Bluetooth The vehicle 500 may transmit and receive data messages and elements via (etc.) and / or via local area networks and / or wide area networks, and / or via cellular networks, and / or via any suitable wireless network. It should be understood that these are merely examples of networks that the vehicle 500 may utilize on the wireless link, and the claimed subject matter is not limited in this respect. Additionally, the vehicle 500 may include a Global Navigation Satellite System (GNSS) receiver. The GNSS receiver may be configured to receive and digitally process signals from navigation satellites (and / or other vehicles) to provide the receiver's position, speed, and time. The GNSS receiver may include hardware and / or software components. Through these communication and positioning devices, the vehicle 500 is able to support the generation and updating of real-time positioning and dynamic travel information for navigation applications running on it.

[0073] In summary, the vehicle-mounted integrated display device proposed in this invention, which includes a cholesteric LCD and a backlight panel, can display a programmed specific icon or graphic during the day by reflecting ambient light through the cholesteric LCD and at night by displaying the graphic or icon through the backlight panel, thereby achieving the purpose of saving energy and better display effect under sunlight.

[0074] The embodiments of the present invention have been described above with reference to block diagrams and / or operational descriptions of methods, systems, and computer program products according to embodiments of the present invention. The functions / actions indicated in the blocks may appear in a different order than shown in any flowchart. For example, depending on the functions / actions involved, two blocks shown consecutively may actually be executed substantially simultaneously, or these blocks may sometimes be executed in reverse order.

[0075] The above description is merely a preferred embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Any variations or substitutions that can be easily conceived by those skilled in the art within the technical scope disclosed in the present invention should be included within the scope of protection of the present invention. Therefore, the scope of protection of the present invention should be determined by the scope of the claims.

Claims

1. A vehicle-mounted integrated display device, the vehicle-mounted integrated display device comprising: A cholesterol-type LCD panel includes three layers of cholesterol-type LCD panels, namely blue, green and red, which are configured to display programmed graphics by reflecting ambient light through the cholesterol-type LCD panel when the ambient light brightness is higher than a threshold. as well as A backlight panel is disposed below the cholesteric LCD panel and configured to provide illumination to the cholesteric LCD panel to display the graphics when the ambient light intensity is below the threshold.

2. The in-vehicle integrated display device as claimed in claim 1, wherein the cholesterol-type LCD panel is further configured as follows: The graphic is displayed when power is applied and continues to be displayed after power is cut off when the ambient light intensity is higher than the threshold. When the ambient light intensity is below the threshold, it switches to transparent so that the graphic can be displayed via backlighting provided by the backlight panel.

3. The in-vehicle integrated display device as claimed in claim 1, wherein the cholesteric LCD panel is further configured to use different electric fields to control the rotation of liquid crystal particles in the cholesteric LCD panel to display the graphics, wherein the liquid crystal particles remain bistable after power is turned off.

4. The in-vehicle integrated display device as claimed in claim 3, wherein the cholesteric LCD panel is further configured as follows: A corresponding electric field is used to rotate the liquid crystal particles into an isomorphic arrangement to display white; Using a corresponding electric field to rotate the liquid crystal particles into a mixed arrangement to display various graphics; and A suitable electric field is used to rotate the liquid crystal particles to a vertical alignment to display black.

5. The in-vehicle integrated display device as claimed in claim 1, wherein the three-layer cholesterol-type LCD panels are configured to be vertically stacked.

6. The vehicle-mounted integrated display device as claimed in claim 1, wherein the vehicle-mounted integrated display device further comprises a transparent cover, the transparent cover being made of PC material and disposed on top of the vehicle-mounted integrated display device.

7. The in-vehicle integrated display device of claim 6, wherein the in-vehicle integrated display device further includes a touch film disposed under the transparent cover and for allowing a user to interact with the graphics, the interaction including controlling the graphics via touch or gesture.

8. The vehicle-mounted integrated display device as claimed in claim 1, wherein the vehicle-mounted integrated display device further includes a PCB circuit board, the PCB circuit board being disposed at the bottom or side of the vehicle-mounted integrated display device.

9. The vehicle-mounted integrated display device as described in claim 1, wherein: The in-vehicle integrated display device is further configured to display the graphic when a user's proximity is detected by an in-vehicle proximity sensor, and The ambient light intensity is determined by an onboard ambient light sensor.

10. The vehicle-mounted integrated display device of claim 1, wherein the backlight panel is further configured to absorb ambient light when the ambient light intensity is higher than the threshold.

11. A method for interacting with a user using an in-vehicle integrated display device, the method comprising: Sensing the proximity of the user to the in-vehicle integrated display device; When a user is sensed approaching the in-vehicle integrated display device, the device is used to display programmed graphics, including displaying the graphics via reflection of ambient light by a cholesteric LCD panel included in the in-vehicle integrated display device when the ambient light is above a threshold, and displaying the graphics via illumination provided to the cholesteric LCD panel by a backlight panel included in the in-vehicle integrated display device when the ambient light is below the threshold; and Users can interact with the graphics via touch or gestures.

12. The method of claim 11, wherein displaying the programmed graphics further comprises: When the ambient light intensity is higher than the threshold, the cholesterol-type LCD panel starts displaying the graphic when powered on and continues to display the graphic after power is turned off; as well as When the ambient light intensity is below the threshold, the cholesterol-type LCD panel is switched to transparent so that the graphic can be displayed via backlighting provided by the backlight panel.

13. The method of claim 11, wherein user interaction with the graphics is performed via a touch film included in the in-vehicle integrated display device.

14. A vehicle comprising an in-vehicle integrated display device as claimed in any one of claims 1-10.

15. The vehicle of claim 14, wherein the in-vehicle integrated display device is disposed on the front bumper of the vehicle.