Information display methods, devices, electronic equipment, storage media and program products

Abstract

This disclosure relates to an information display method, apparatus, electronic device, storage medium, and program product. The method includes: displaying an item information display page corresponding to a target account, wherein the item information display page displays item cards corresponding to multiple items, and the item cards display item association information of static information type; upon recognizing that the target account prefers a first item among the multiple items, switching the first item card of the first item to display first multimedia content associated with the first item in a dynamic information type; the first item card refers to the item card corresponding to the first item. According to the technical solution provided by this disclosure, the target account can browse multiple items quickly without being disturbed by dynamic information types, and the target account's interactive engagement with the items can be improved.

Description

Technical Field

[0001] This disclosure relates to the field of data processing technology, and in particular to an information display method, apparatus, electronic device, storage medium, and program product. Background Technology

[0002] With the widespread use of diverse applications, online interaction has garnered significant attention. Examples include viewing product image cards and purchasing items on an application's online store page. In related technologies, product image cards typically display static information such as the product's main image, title, price, discount tags, and reviews. For some products currently live-streaming, the image card may display the live-stream video. The former, relying primarily on static product images, results in a fixed and insufficiently rich presentation of product information, failing to fully express related product information and thus unable to flexibly meet users' needs for understanding product details. The latter leads to inconsistent visual presentation on the online store page, sluggish dynamic rendering, and wasted display resources. All of these factors contribute to poor product presentation effectiveness and low engagement with further product interactions on the online store page. Summary of the Invention

[0003] This disclosure provides an information display method, apparatus, electronic device, storage medium, and program product to at least solve the problems of poor effectiveness in presenting products on e-commerce pages and low levels of further interactive participation in products in related technologies. The technical solution of this disclosure is as follows.

[0004] According to a first aspect of the present disclosure, an information display method is provided, comprising: The page displays the item information corresponding to the target account. The item information display page shows multiple item cards for each item. The item cards show item association information of static information type. If it is identified that the target account prefers a first item among the multiple items, the first item card of the first item is switched to display the first multimedia content associated with the first item as dynamic information; the first item card refers to the item card corresponding to the first item.

[0005] In one possible implementation, when it is identified that the target account prefers a first item among the plurality of items, switching the first item card of the first item to display the first multimedia content associated with the first item as dynamic information includes: If it is identified that the target account prefers the first item among the multiple items, the first multimedia content displayed in the first item card is switched to be displayed as dynamic information, and at least one static item information in the item association information displayed in the first item card is aggregated and presented as static aggregated information in a thumbnail manner.

[0006] In one possible implementation, when it is identified that the target account prefers a first item among the plurality of items, the first multimedia content displayed in the first item card as dynamic information is switched, and at least one item association information displayed in the first item card is aggregated and presented as static aggregated information in a thumbnail format, including: When it is identified that the target account prefers the first item among the multiple items, the first multimedia content displayed in the first item card is switched to be displayed as dynamic information, and the at least one static item information is aggregated and presented as static aggregated information in a thumbnail manner, and the item acquisition interaction control or other related information of the first item is incrementally displayed in the static aggregated information. The item retrieval interaction control is used to retrieve the first item, and the other associated information of the first item is different from the item association information.

[0007] In one possible implementation, the item information display page is a page on the target platform; the dynamic information type is the information type corresponding to the content carrier that carries social interaction on the target platform.

[0008] In one possible implementation, the item information display page includes an item information stream page, the dynamic information type includes a video type, and the first multimedia content associated with the first item is the video associated with the first item; the step of switching the first item's first item card to display the first multimedia content associated with the first item as dynamic information type when it is identified that the target account prefers the first item among the multiple items includes: If the target account is found to prefer a first item among the multiple items, the display of the video associated with the first item is switched in the first item card.

[0009] In one possible implementation, the method further includes: In response to the target account's triggering of the first multimedia content, an item details stream page is displayed, which displays the first multimedia content and the multimedia content of the matching item matched by the first item.

[0010] In one possible implementation, the method further includes: In response to the target account's triggering of the static aggregated information, the item details page of the first item is displayed, which shows multimodal details related to the first item.

[0011] In one possible implementation, the method further includes: When the first multimedia content finishes playing and the target account has not triggered any of the item cards, the display of the second multimedia content associated with the first item is switched in the first item card.

[0012] In one possible implementation, the method further includes: When the first multimedia content finishes playing and the target account does not trigger any of the item cards, restore the item association information presented in the first item card in the static information type, and switch the second item card of the second item to display the third multimedia content associated with the second item in the dynamic information type. Wherein, the second item is at least one item other than the first item among the plurality of items, and the second item card refers to the item card corresponding to the second item.

[0013] In one possible implementation, the item information display page is a page on the target platform; the first multimedia content is one of the following: multimedia content configured for the first item by the business party of the first item; or, multimedia content dynamically searched for by the target platform for the first item; or, multimedia content generated for the first item based on AI technology.

[0014] In one possible implementation, the method further includes: Display a close interactive control for closing the first multimedia content; If the target account triggers the close interaction control, restore the item association information presented in the first item card as the static information type.

[0015] In one possible implementation, when it is identified that the target account prefers a first item among the plurality of items, switching the first item card of the first item to display the first multimedia content associated with the first item as dynamic information includes: If it is identified that the target account prefers a first item among the multiple items, at least one multimedia content associated with the first item is obtained; If the multimedia content of a preset account exists in the at least one multimedia content, the multimedia content of the preset account displayed as dynamic information is switched in the first item card of the first item. The first multimedia content is the multimedia content of the preset account, and the preset account includes at least one of the following: an account that is associated with the target account, or an account that has a preset number of associated accounts.

[0016] In one possible implementation, the preset account is an account with a bidirectional association with the target account; the method further includes: Display the session entry information for the conversation between the target account and the preset account; In response to the target account's triggering of the session entry information, a session page between the target account and the preset account is displayed. The session page displays session messages sent by the preset account that include multimedia content from the preset account.

[0017] In one possible implementation, the identification of the target account's preference for a first item among the plurality of items is determined based on at least one of the following: the target account's browsing time for the first item reaches a preset duration; or, the target account's item preference information matches the first item.

[0018] According to a second aspect of the present disclosure, an information display device is provided, comprising: The page display module is configured to display the item information display page corresponding to the target account. The item information display page displays multiple item cards corresponding to each item, and the item cards display item association information of static information type. The information switching module is configured to, when it is recognized that the target account prefers a first item among the multiple items, switch the first item card of the first item to display the first multimedia content associated with the first item in a dynamic information type; the first item card refers to the item card corresponding to the first item.

[0019] In one possible implementation, the information switching module includes: The first information switching display unit is configured to, when it is recognized that the target account prefers the first item among the multiple items, switch the first multimedia content displayed in the first item card as dynamic information type, and aggregate at least one static item information among the item association information displayed in the first item card in a thumbnail manner to present it as static aggregate information.

[0020] In one possible implementation, the information switching display unit is further configured to, upon recognizing that the target account prefers the first item among the plurality of items, switch the first multimedia content displayed in the first item card as dynamic information type, aggregate the at least one static item information in a thumbnail manner to present it as static aggregate information, and incrementally display item acquisition interaction controls or other related information of the first item in the static aggregate information. The item retrieval interaction control is used to retrieve the first item, and the other associated information of the first item is different from the item association information.

[0021] In one possible implementation, the item information display page is a page on the target platform; the dynamic information type is the information type corresponding to the content carrier that carries social interaction on the target platform.

[0022] In one possible implementation, the item information display page includes an item information stream page, the dynamic information type includes a video type, and the first multimedia content associated with the first item is the video associated with the first item; the information switching module includes: The second information switching display unit is configured to switch to displaying a video associated with the first item in the first item card when it is recognized that the target account prefers the first item among the multiple items.

[0023] In one possible implementation, the device further includes: The item details stream page display module is configured to respond to the target account's triggering of the first multimedia content and display the item details stream page, which displays the first multimedia content and the multimedia content of the matching item matched by the first item.

[0024] In one possible implementation, the device further includes: The item details page display module is configured to respond to the target account's triggering of the static aggregated information and display the item details page of the first item, which displays multimodal details information related to the first item.

[0025] In one possible implementation, the device further includes: The second multimedia content display module is configured to switch to displaying the second multimedia content associated with the first item in the first item card when the first multimedia content has finished playing and the target account has not triggered any of the item cards.

[0026] In one possible implementation, the device further includes: The third multimedia content display module is configured to, when the first multimedia content playback ends and the target account does not trigger any of the item cards, restore the item association information presented in the first item card in the form of the static information type, and switch the display of the third multimedia content associated with the second item in the second item card of the second item in the form of the dynamic information type. Wherein, the second item is at least one item other than the first item among the plurality of items, and the second item card refers to the item card corresponding to the second item.

[0027] In one possible implementation, the item information display page is a page on the target platform; the first multimedia content is one of the following: multimedia content configured for the first item by the business party of the first item; or, multimedia content dynamically searched for by the target platform for the first item; or, multimedia content generated for the first item based on AI technology.

[0028] In one possible implementation, the device further includes: The module for displaying the interactive control for closing the first multimedia content is configured to execute and display the interactive control for closing the first multimedia content. The static information restoration and display module is configured to restore the item association information presented in the first item card as the static information type when the target account triggers the close interaction control.

[0029] In one possible implementation, the information switching module includes: The multimedia content acquisition unit is configured to acquire at least one piece of multimedia content associated with the first item when it is recognized that the target account prefers a first item among the plurality of items. The third information switching display unit is configured to switch the multimedia content of the preset account displayed as dynamic information in the first item card of the first item when there is multimedia content of the preset account in the at least one multimedia content. The first multimedia content is the multimedia content of the preset account, and the preset account includes at least one of the following: an account that is associated with the target account, or an account that has a preset number of associated accounts.

[0030] In one possible implementation, the preset account is an account with a bidirectional association with the target account; the device further includes: The conversation entry information display module is configured to display the conversation entry information between the target account and the preset account. The conversation page display module is configured to respond to the target account's triggering of the conversation entry information and display the conversation page between the target account and the preset account. The conversation page displays conversation messages sent by the preset account that include multimedia content from the preset account.

[0031] In one possible implementation, the identification of the target account's preference for a first item among the plurality of items is determined based on at least one of the following: the target account's browsing time for the first item reaches a preset duration; or, the target account's item preference information matches the first item.

[0032] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0033] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided such that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any of the methods described in the first aspect of the present disclosure. According to a fifth aspect of the present disclosure, a computer program product is provided, including computer instructions that, when executed by a processor, cause a computer to perform the method described in any one of the first aspects of the present disclosure.

[0034] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: By displaying the item information display page corresponding to the target account, the item information display page displays item cards corresponding to multiple items, and the item cards display item association information of static information type; when it is identified that the target account prefers a first item among the multiple items, the first item card of the first item is switched to display the first multimedia content associated with the first item in the form of dynamic information type; the first item card refers to the item card corresponding to the first item. This approach ensures a consistent visual presentation of item information on the product information display page. Static information effectively avoids rendering lag caused by displaying numerous video clips and prevents dynamic information from interfering with users' rapid browsing of a large number of item cards. When the system identifies the first item among multiple items favored by a target account, it switches to displaying the first multimedia content associated with that item as dynamic information. This allows for timely provision of dynamic content when the target account shows interest in the first item, visually highlighting it and improving the utilization of item card display resources. This makes the switching of content-based information types more effective, revealing more information about the first item and creating a more layered presentation of item information. It increases item attention through information type switching and enhances engagement through gradually enriched item information.

[0035] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0036] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0037] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment.

[0038] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment.

[0039] Figure 3 This is a schematic diagram illustrating an item information display page according to an exemplary embodiment.

[0040] Figure 4 This is a schematic diagram illustrating, according to an exemplary embodiment, a first multimedia content associated with a first item that is switched in a first item card of a first item to be displayed as dynamic information type.

[0041] Figure 5This is a schematic diagram illustrating the method of disabling the display and interaction of an interactive control according to an exemplary embodiment.

[0042] Figure 6 This is a schematic diagram illustrating a display of an item details stream page or an item details page of a first item, according to an exemplary embodiment.

[0043] Figure 7 This is an exemplary embodiment illustrating a method of switching between displaying second multimedia content associated with a first item in a first item card or switching between displaying third multimedia content associated with a second item in a dynamic information type in a second item card of a second item.

[0044] Figure 8 This is a block diagram illustrating an information display device according to an exemplary embodiment.

[0045] Figure 9 This is a block diagram illustrating an electronic device for displaying information, according to an exemplary embodiment.

[0046] Figure 10 This is a block diagram illustrating an electronic device for displaying information, based on an exemplary embodiment. Detailed Implementation

[0047] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0048] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0049] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties. Furthermore, in the specific embodiments of this disclosure, when user-related data is involved, user permission or consent is required when the following embodiments of this disclosure are applied to specific products or technologies, and the collection, use, and processing of related data must comply with the relevant laws, regulations, and standards of the relevant countries and regions.

[0050] Artificial intelligence (AI) is the theory, methods, technology, and application systems that use digital computers or computers-controlled machines to simulate, extend, and expand human intelligence, perceive the environment, acquire knowledge, and use that knowledge to achieve optimal results. AI software technology mainly includes computer vision, speech processing, natural language processing, and machine learning / deep learning.

[0051] In recent years, with the research and progress of artificial intelligence technology, artificial intelligence technology has been widely used in many fields. The solutions provided in the embodiments of this application involve technologies such as computer vision technology and speech processing technology, which are specifically described through the following embodiments.

[0052] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, such as... Figure 1 As shown, the application environment may include server 01 and terminal 02.

[0053] In an optional embodiment, terminal 02 can provide information display and other services to any user. Specifically, terminal 02 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, and Windows.

[0054] In an optional embodiment, server 01 can provide background services for terminal 02. Specifically, server 01 can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0055] In addition, it should be noted that, Figure 1 The example shown is merely one application environment of the information display method provided in this disclosure.

[0056] In the embodiments described in this specification, the server 01 and the terminal 02 can be directly or indirectly connected through wired or wireless communication, and this application does not impose any restrictions on this.

[0057] Product feed page: also known as product feed, refers to an e-commerce shelf browsing scenario where product cards are the main display units.

[0058] Item Card: An item information display card, which usually includes the item's picture, title, price, tags, sales volume, store information, etc.

[0059] Content-based product cards: These are product cards that display multimedia content associated with an item, such as product cards that combine short videos and other content resources with item information.

[0060] Content-driven product details: This refers to the product details page, which primarily features content such as short videos, expert explanations, reviews, buyer showcases, and usage scenarios.

[0061] Dwelling behavior: behaviors such as slow swiping, pausing browsing, and lingering in the viewport when a user is near an item card. Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment, which can be applied to the terminal corresponding to the target account. For example... Figure 2 As shown, the method may include the following steps.

[0062] In step S201, the item information display page corresponding to the target account is displayed. The item information display page displays item cards corresponding to multiple items, and the item cards display item association information of static information type.

[0063] In one specific embodiment, the item information display page can refer to a page used to display different items, such as displaying item association information of different items in a list format. For example, the list format can include, but is limited to, a two-column display format, such as... Figure 3 As shown.

[0064] Reference Figure 3 In one example, the item information display page may include an item information flow page. This item information flow page can refer to a page that presents different items in an information flow format, i.e., a page displaying a stream of information about different items. For example, the item information flow page can refer to a page that displays different items dynamically and continuously. The item association information displayed may include, but is not limited to, images and text, item interaction statistics (e.g., ... Figure 3 The term "sold XX" in the text is not limited in this disclosure. For example, the item association information of different items displayed on the item information stream page can be arranged vertically, and users can infinitely load the item association information of new items by swiping. Figure 3 The two columns shown display item association information. This disclosure does not limit this information.

[0065] In one specific embodiment, the target account can refer to any account on the target platform. The target platform may include a social platform based on media content, and the media content may include, but is not limited to, videos, images, and text. This disclosure does not limit this. For example, the video may include a short video, and correspondingly, the target platform may include a social platform for interaction based on the short video, that is, the short video serves as a content carrier for social interaction (e.g., content creation, content interaction, etc.) on the target platform.

[0066] In one specific embodiment, the multiple items can be interactive items on the target platform, such as items that the target account can acquire (e.g., purchase) based on virtual resource transfer. Exemplarily, items can include virtual items (such as e-books, food videos, etc.) or physical items (such as clothing, food, etc.).

[0067] In one example, the multiple items displayed on the item information display page could be items that are displayed by default on the page, or items that are matched with the target account. This matching can include, but is limited to, items recommended to the target account, or items actively searched by the target account; this disclosure does not limit this. For example, when multiple items are multiple recommended items, the item information display page could be an item recommendation page, such as a recommended item information feed page.

[0068] It is understandable that the item information display page corresponding to the target account can refer to the item information display page viewed by the target account on the target platform, or the item information display page displayed on the target account's corresponding terminal. If the default display method described above is used, multiple items on the item information display pages corresponding to different accounts can be the same; if the target account matching method described above is used, multiple items on the item information display pages corresponding to different accounts can be different.

[0069] In one specific embodiment, an item card can refer to an item presented in a card format, with one item corresponding to one item card. The item association information for each item can be displayed in the corresponding item card. For example, an item card can be a rectangular area on an item information display page. Exemplarily, multiple item cards can be... Figure 3 As shown in 31-36. Optionally, the target account can continue scrolling down to browse more item cards.

[0070] In a specific embodiment, static information type can refer to static and unchanging information type. Item association information of static information type can refer to information (or static item information) in item association information that is of static information type, such as static text, images, etc., so that it will not visually interfere with the target account's quick browsing of multiple items.

[0071] For example, refer to Figure 3 31. Item association information may include at least one type of static item information, such as the item's image, description text, price, and item interaction statistics (e.g., ...). Figure 3 The phrase “sold XX” in the text is not limited in this disclosure.

[0072] In step S203, if it is found that the target account prefers the first item among the above multiple items, the first item card of the first item is switched to display the first multimedia content associated with the first item as dynamic information type.

[0073] In one specific embodiment, the first item card refers to the item card corresponding to the first item, for example, identifying target account preferences. Figure 3 The item shown in item card 31 can be identified as the first item. Accordingly, Figure 3 The item card shown in 31 is the first item card.

[0074] In a specific embodiment, the first multimedia content associated with the first item displayed by the dynamic information type can refer to the first multimedia content being a dynamic information type. The dynamic information type can refer to the information type that is dynamically updated and presented. Accordingly, the content in the first multimedia content can change dynamically over time. For example, if the first multimedia content is a video, the image frames and audio content in the video can change dynamically over time.

[0075] In one specific embodiment, the aforementioned item information display page is a page on the target platform; the aforementioned dynamic information type is the information type corresponding to the content carrier carrying social interaction on the target platform. The content carrier carrying social interaction on the target platform can refer to the content carrier primarily used for social interaction on the target platform. For example, in video-based target platforms, where video creation, sharing, and viewing are the main interactions, videos can be considered the content carrier carrying social interaction on the target platform. Correspondingly, the information type corresponding to this content carrier is video, which can include short videos, film and television videos, etc., and this disclosure does not limit this. By using the switched dynamic information type as the information type corresponding to the content carrier carrying social interaction on the target platform—for example, in a short video platform, short videos are the information type corresponding to the content carrier carrying social interaction—short videos can be used as the dynamic information type. This fully utilizes the target platform's own content resources to switch items to content expression carriers, improving the utilization rate of the target platform's own content resources.

[0076] In one specific embodiment, the first multimedia content associated with the first item can refer to multimedia content associated with the first item, that is, the content in the first multimedia content can be associated with the first item. For example, the first multimedia content may include a dynamically presented image gallery of the first item, or videos related to the first item, etc., wherein the videos related to the first item may include, but are not limited to: explanatory videos of the first item (e.g., [example of explanatory videos]). Figure 4 The following are examples of evaluation videos of the first item (as shown in 41), videos of the first item's usage scenarios, evaluation videos of the first item from accounts that have obtained the first item (such as buyer show videos), live stream clips, etc. This disclosure does not limit these.

[0077] In one possible implementation, the identification of the first item among multiple items favored by the target account is based on at least one of the following: the target account's dwell time on the first item reaches a preset duration, i.e., the target account exhibits dwell behavior when browsing the first item; or, the target account's item preference information matches the first item. The target account's item preference information can be a tag assigned to the target account by the target platform based on the target account's interaction data on the target platform, or a prediction made by a real-time item preference prediction model based on the target account's interaction data on the target platform; this disclosure does not limit this. Determining the target account's preference for the first item among multiple items by using the target account's dwell time or item preference information makes the first item in the information type expression more compatible with the target account's interests, thereby improving the accuracy and effectiveness of the transition from static to dynamic information type expression of items.

[0078] In one possible implementation, the aforementioned item information display page is a page on the target platform; the aforementioned first multimedia content can be one of the following: multimedia content configured for the first item by the business party (shop, brand, etc.), for example, the business party pre-obtains multimedia content related to the first item from the target platform or creates multimedia content for the first item, thereby binding the multimedia content related to the first item obtained from the target platform or the multimedia content created for the first item to the first item, realizing the configuration of multimedia content associated with the first item, and the number of configured multimedia content can be one or more; or, multimedia content dynamically searched for by the target platform for the first item, such as searching for explanatory videos, review videos, etc. related to the first item on the target platform; or, multimedia content generated for the first item based on AI technology, such as generating the aforementioned explanatory videos, review videos, etc. of the first item. Through rich and flexible methods of obtaining the first multimedia content, the dynamic content expression of the first item can be made richer and more diverse, thereby meeting the needs of target accounts to understand differentiated item information about items of interest.

[0079] In an optional embodiment, at least one multimedia content associated with the first item can be obtained, such as at least one multimedia content mentioned above. The first multimedia content can then be selected from the at least one multimedia content. For example, the selection can be performed sequentially according to the business configuration, AI generation, and target platform search. If there is multimedia content configured by the business, the first multimedia content in the multimedia content configured by the business is displayed. If there is no multimedia content configured by the business, the selection is then performed sequentially from the multimedia content generated by AI and the multimedia content searched by the target platform. This improves the presentation of the dynamic content expression configured by the business. This disclosure does not limit this aspect.

[0080] In one possible implementation, the aforementioned item information display page may include an item information feed page, and the aforementioned dynamic information type may include a video type, that is, the information type corresponding to the content carrier carrying social interaction on the target platform is a video type; the aforementioned first multimedia content associated with the first item is the video associated with the first item. Based on this, the aforementioned switching the display of the first item's associated first multimedia content in the first item card as a dynamic information type when it is identified that the target account prefers the first item among multiple items may include: when it is identified that the target account prefers the first item among multiple items, switching the display of the first item card to show the video associated with the first item, for example... Figure 3 Switching 31 in the middle to Figure 4As shown in 41, by switching to displaying videos associated with the first item on the item information feed page, the presentation of the first item becomes more flexible, the information presented is richer, and the visual prominence of the first item is enhanced, thereby increasing the target account's interaction and conversion with the first item.

[0081] In one possible implementation, when it is identified that the target account prefers a first item among multiple items, switching the first item card of the first item to display the first multimedia content associated with the first item as dynamic information may include: If the target account is identified as having a preference for the first item among multiple items, at least one piece of multimedia content associated with the first item is obtained. Furthermore, if at least one multimedia content contains multimedia content of a preset account, the multimedia content of the preset account displayed as dynamic information is switched in the first item card of the first item. The first multimedia content is multimedia content of a preset account. The preset account may include at least one of the following: an account that is associated with the target account, or an account that has a preset number of associated accounts (such as an expert's account or a celebrity's account).

[0082] In one example, accounts with a relationship can include accounts with a one-way relationship or accounts with a two-way relationship. That is, a relationship can include one-way or two-way relationships. For example, a relationship of following can include one-way following or two-way following (i.e., mutual following).

[0083] By switching the multimedia content of the preset account in the first item card of the first item to the multimedia content of the preset account displayed as dynamic information when there is multimedia content of the preset account in at least one multimedia content, and the preset account includes accounts that are associated with the target account, or accounts that are associated with a preset number of accounts, the first multimedia content expressed by the dynamic information type can resonate with the target account based on the account association relationship, enhance the target account's interest in the first item, and thus improve the target account's further interactive participation in the first item.

[0084] Reference Figure 4In one possible implementation, when it is identified that the target account prefers a first item among multiple items, the first item card of the first item is switched to display the first multimedia content associated with the first item as dynamic information type. This may include: when it is identified that the target account prefers a first item among multiple items, the first item card is switched to display the first multimedia content as dynamic information type, and at least one static item information among the item association information displayed in the first item card is aggregated and presented as static aggregated information in a thumbnail manner.

[0085] For example, when the first multimedia content is a video, the first item card is switched to display the first multimedia content as dynamic information, such as... Figure 4 As shown in 42, at least one static item information from the item association information displayed in the first item card can be aggregated and presented as static aggregated information in a thumbnail format, for example... Figure 4 As shown in 43.

[0086] When transforming item information from static to dynamic, all or part of the original static information is aggregated and displayed together. This method of preserving the original item information effectively avoids problems such as loss of original item transaction information, inability of users to identify product identity, and loss of purchase entry points, making the presentation of item information from static to dynamic more coherent.

[0087] Reference Figure 4 In one optional implementation, when it is identified that the target account prefers a first item among the multiple items, switching the first item card to display first multimedia content as dynamic information, and aggregating at least one item-related information displayed in the first item card into static aggregated information in a thumbnail format, may include: when it is identified that the target account prefers a first item among the multiple items, switching the first item card to display first multimedia content as dynamic information, aggregating at least one static item information into static aggregated information in a thumbnail format, and incrementally displaying an item acquisition interaction control or other related information of the first item in the static aggregated information. The item acquisition interaction control is used to acquire (e.g., purchase) the first item, for example... Figure 4 As shown in 44. The other related information of the first item mentioned above may differ from the item's related information.

[0088] By adding interactive controls for obtaining items or other related information about the first item to the static aggregated information when switching the type of item information, more information about the first item can be revealed. This allows the target account to easily obtain the first item if they are interested in it after viewing the first multimedia content in the dynamic information type.

[0089] By displaying the item information display page corresponding to the target account, the item information display page displays item cards corresponding to multiple items, and the item cards display item association information of static information type; when it is identified that the target account prefers a first item among the multiple items, the first item card of the first item is switched to display the first multimedia content associated with the first item in the form of dynamic information type; the first item card refers to the item card corresponding to the first item. This approach ensures a consistent visual presentation of item information on the product information display page. Static information effectively avoids rendering lag caused by displaying numerous video clips and prevents dynamic information from interfering with users' rapid browsing of a large number of item cards. When the system identifies the first item among multiple items favored by a target account, it switches to displaying the first multimedia content associated with that item as dynamic information. This allows for timely provision of dynamic content when the target account shows interest in the first item, visually highlighting it and improving the utilization of item card display resources. This makes the switching of content-based information types more effective, revealing more information about the first item and creating a more layered presentation of item information. It increases item attention through information type switching and enhances engagement through gradually enriched item information.

[0090] Reference Figure 5 In one possible implementation, the preset account can be an account with a bidirectional association with the target account; correspondingly, the method may further include: Displays the session entry information between the target account and the preset account, such as... Figure 5 As shown in 51.

[0091] Furthermore, in response to the target account's triggering of the session entry information, the session page between the target account and the preset account is displayed, for example... Figure 5 As shown in the image on the right, this conversation page displays conversation messages sent by a preset account, containing multimedia content related to that preset account, such as... Figure 5 52 shown.

[0092] By providing a private messaging entry point for mutually related accounts, users can easily access private chats to learn about products, thereby improving product acquisition, interaction, and conversion rates based on the explanations of the target account's friends about the products.

[0093] In one possible implementation, the above method may further include displaying a close interaction control for closing the first multimedia content, which is not limited in this disclosure. Furthermore, if the target account triggers (e.g., a click, long press, or other operation) the close interaction control, the item association information presented as static information in the first item card can be restored.

[0094] By displaying a close interactive control for disabling the first multimedia content, users can easily end the display of the first multimedia content. This allows users to avoid interference from dynamic information type first multimedia content when browsing multiple items. It also provides users with convenient adjustments to information presentation when the target platform's judgment of the target account's preferred items is inaccurate or when switching dynamic information types is incompatible.

[0095] Reference Figure 6 In one possible implementation, the above method may further include: in response to a target account triggering the first multimedia content, displaying an item details stream page, which displays the first multimedia content and the multimedia content of a matching item that matches the first item.

[0096] Reference Figure 6 As illustrated in the upper right image, the item details stream page can be a single-column video stream page, where the target account can swipe up and down to switch between browsing the multimedia content of different items. The matching items for the first item match can include at least one of the following: item type, store affiliation, etc., which are not limited in this disclosure.

[0097] Optionally, the item details page can also display static item information such as item thumbnails, description text, and prices, as well as interactive controls for shopping carts and obtaining items, and controls for viewing details. Based on the triggering of this "view details" control, users can switch from the item details page to the item details page of the first item, for example, from... Figure 6 The top right image Figure 6 As shown in the lower right image.

[0098] By introducing the first multimedia content of the first item, the target account is naturally led to the content-based product details page, i.e. the item details stream page, which allows for an immersive browsing experience of the content-based product details information of different items.

[0099] Reference Figure 6 In one possible implementation, the method further includes: in response to a target account's triggering of static aggregated information, displaying the item details page of the first item, for example... Figure 6As shown in the lower right image, the item details page displays multimodal details related to the first item, i.e., the detailed information of the first item. By triggering static aggregated information to display the item details page of the first item, the target account can understand the details of the first item, providing a basis for further interaction with the first item. Furthermore, combined with the switching operation path of the item details page mentioned above, the diversity of interaction paths for item cards in the item information display page can be enriched.

[0100] Reference Figure 7 In one possible implementation, the method may further include: when the first multimedia content finishes playing and the target account has not triggered any item card, switching the display of the first item card to show the second multimedia content associated with the first item, for example... Figure 7 The evaluation video of the first item shown in 72 allows for the rotation of multiple multimedia content items associated with the first item, thus enhancing its visual appeal and interactive engagement.

[0101] Reference Figure 7 In one possible implementation, the method may further include: when the first multimedia content playback ends and the target account has not triggered any of the item cards, restoring the item association information presented in the first item card as static information type, and switching the display of the third multimedia content associated with the second item in the second item card of the second item to dynamic information type, for example... Figure 7 The video explaining the second item shown in 71.

[0102] The second item mentioned above refers to at least one item other than the first item among a plurality of items, and the second item card refers to the item card corresponding to the second item.

[0103] After the first item is converted into content, if the user does not further trigger the item card, the original static card display is restored, and the second item is converted into content. This can promptly enhance the visual prominence of other products, thereby improving the overall effectiveness of product presentation on the item information display page and the overall interactive conversion of multiple products.

[0104] Figure 8 This is a block diagram illustrating an information display device according to an exemplary embodiment. (Refer to...) Figure 8 The device may include: The page display module 801 is configured to execute the display page of item information corresponding to the target account. The item information display page displays item cards corresponding to multiple items, and the item cards display item association information of static information type. The information switching module 803 is configured to, when it is recognized that the target account prefers a first item among the multiple items, switch the first item card of the first item to display the first multimedia content associated with the first item in a dynamic information type; the first item card refers to the item card corresponding to the first item.

[0105] By displaying the item information display page corresponding to the target account, the item information display page displays item cards corresponding to multiple items, and the item cards display item association information of static information type; when it is identified that the target account prefers a first item among the multiple items, the first item card of the first item is switched to display the first multimedia content associated with the first item in the form of dynamic information type; the first item card refers to the item card corresponding to the first item. This approach ensures a consistent visual presentation of item information on the product information display page. Static information effectively avoids rendering lag caused by displaying numerous video clips and prevents dynamic information from interfering with users' rapid browsing of a large number of item cards. When the system identifies the first item among multiple items favored by a target account, it switches to displaying the first multimedia content associated with that item as dynamic information. This allows for timely provision of dynamic content when the target account shows interest in the first item, visually highlighting it and improving the utilization of item card display resources. This makes the switching of content-based information types more effective, revealing more information about the first item and creating a more layered presentation of item information. It increases item attention through information type switching and enhances engagement through gradually enriched item information.

[0106] In one possible implementation, the information switching module 803 may include: The first information switching display unit is configured to, when it is recognized that the target account prefers the first item among the multiple items, switch the first multimedia content displayed in the first item card as dynamic information type, and aggregate at least one static item information among the item association information displayed in the first item card in a thumbnail manner to present it as static aggregate information.

[0107] In one possible implementation, the information switching display unit can also be configured to, when the target account is identified to prefer the first item among the multiple items, switch the first multimedia content displayed in the first item card as dynamic information type, aggregate the at least one static item information in a thumbnail manner to present it as static aggregate information, and incrementally display item acquisition interaction controls or other related information of the first item in the static aggregate information. The item retrieval interaction control is used to retrieve the first item, and the other associated information of the first item is different from the item association information.

[0108] In one possible implementation, the item information display page is a page on the target platform; the dynamic information type can be the information type corresponding to the content carrier that carries social interaction on the target platform.

[0109] In one possible implementation, the item information display page may include an item information stream page, the dynamic information type includes a video type, and the first multimedia content associated with the first item may be a video associated with the first item; the information switching module 803 may include: The second information switching display unit is configured to switch to displaying a video associated with the first item in the first item card when it is recognized that the target account prefers the first item among the multiple items.

[0110] In one possible implementation, the device may further include: The item details stream page display module is configured to respond to the target account's triggering of the first multimedia content and display the item details stream page, which displays the first multimedia content and the multimedia content of the matching item matched by the first item.

[0111] In one possible implementation, the device may further include: The item details page display module is configured to respond to the target account's triggering of the static aggregated information and display the item details page of the first item, which displays multimodal details information related to the first item.

[0112] In one possible implementation, the device may further include: The second multimedia content display module is configured to switch to displaying the second multimedia content associated with the first item in the first item card when the first multimedia content has finished playing and the target account has not triggered any of the item cards.

[0113] In one possible implementation, the device may further include: The third multimedia content display module is configured to, when the first multimedia content playback ends and the target account does not trigger any of the item cards, restore the item association information presented in the first item card in the form of the static information type, and switch the display of the third multimedia content associated with the second item in the second item card of the second item in the form of the dynamic information type. Wherein, the second item is at least one item other than the first item among the plurality of items, and the second item card refers to the item card corresponding to the second item.

[0114] In one possible implementation, the item information display page is a page on the target platform; the first multimedia content is one of the following: multimedia content configured for the first item by the business party of the first item; or, multimedia content dynamically searched for by the target platform for the first item; or, multimedia content generated for the first item based on AI technology.

[0115] In one possible implementation, the device may further include: The module for displaying the interactive control for closing the first multimedia content is configured to execute and display the interactive control for closing the first multimedia content. The static information restoration and display module is configured to restore the item association information presented in the first item card as the static information type when the target account triggers the close interaction control.

[0116] In one possible implementation, the information switching module 803 may include: The multimedia content acquisition unit is configured to acquire at least one piece of multimedia content associated with the first item when it is recognized that the target account prefers a first item among the plurality of items. The third information switching display unit is configured to switch the multimedia content of the preset account displayed as dynamic information in the first item card of the first item when there is multimedia content of the preset account in the at least one multimedia content. The first multimedia content is the multimedia content of the preset account, and the preset account includes at least one of the following: an account that is associated with the target account, or an account that has a preset number of associated accounts.

[0117] In one possible implementation, the preset account is an account with a bidirectional association with the target account; the device may further include: The conversation entry information display module is configured to display the conversation entry information between the target account and the preset account. The conversation page display module is configured to respond to the target account's triggering of the conversation entry information and display the conversation page between the target account and the preset account. The conversation page displays conversation messages sent by the preset account that include multimedia content from the preset account.

[0118] In one possible implementation, the identification of the target account's preference for a first item among the plurality of items is determined based on at least one of the following: the target account's browsing time for the first item reaches a preset duration; or, the target account's item preference information matches the first item.

[0119] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0120] Figure 9 This is a block diagram illustrating an information display electronic device according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 9 As shown, the device may include an RF (Radio Frequency) circuit 910, a memory 920 including one or more computer-readable storage media, an input unit 930, a display unit 940, a sensor 950, an audio circuit 960, a WiFi (Wireless Fidelity) module 970, a processor 980 including one or more processing cores, and a power supply 990, among other components. Those skilled in the art will understand that... Figure 9 The terminal structure shown does not constitute a limitation on the terminal and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein: The RF circuit 910 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and hands it over to one or more processors 980 for processing; additionally, it transmits uplink data to the base station. Typically, the RF circuit 910 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. Furthermore, the RF circuit 910 can also communicate wirelessly with networks and other terminals. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0121] The memory 920 can be used to store software programs and modules. The processor 980 executes various functional applications and data processing by running the software programs and modules stored in the memory 920. The memory 920 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application software required for functions, etc.; the data storage area may store data created based on the use of the terminal, etc. In addition, the memory 920 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 920 may also include a memory controller to provide access to the memory 920 for the processor 980 and the input unit 930.

[0122] The input unit 930 can be used to receive input digital or character information, and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control. Specifically, the input unit 930 may include a touch-sensitive surface 931 and other input devices 932. The touch-sensitive surface 931, also known as a touch display screen or touchpad, can collect touch operations performed by the user on or near it (such as operations performed by the user using a finger, stylus, or any suitable object or accessory on or near the touch-sensitive surface 931), and drive the corresponding connection device according to a pre-set program. Optionally, the touch-sensitive surface 931 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, sends it to the processor 980, and can receive and execute commands from the processor 980. In addition, the touch-sensitive surface 931 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 931, the input unit 930 may also include other input devices 932. Specifically, other input devices 932 may include, but are not limited to, one or more of the following: physical keyboard, function keys (such as volume control buttons, power buttons, etc.), trackball, mouse, joystick, etc. The display unit 940 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, video, and any combination thereof. The display unit 940 may include a display panel 941, which may optionally be configured as an LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or similar display. Further, a touch-sensitive surface 931 may cover the display panel 941. When the touch-sensitive surface 931 detects a touch operation on or near it, it transmits the information to the processor 980 to determine the type of touch event. Subsequently, the processor 980 provides corresponding visual output on the display panel 941 according to the type of touch event. The touch-sensitive surface 931 and the display panel 941 can be two independent components to implement input and output functions; however, in some embodiments, the touch-sensitive surface 931 and the display panel 941 can be integrated to achieve both input and output functions.

[0123] The terminal may also include at least one sensor 950, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. The ambient light sensor can adjust the brightness of the display panel 941 according to the ambient light level, and the proximity sensor can turn off the display panel 941 and / or backlight when the terminal is moved to the ear. As a type of motion sensor, a gravity acceleration sensor can detect the magnitude of acceleration in various directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity and can be used for applications that identify the terminal's posture (such as landscape / portrait switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. Other sensors that may be configured on the terminal, such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, will not be described in detail here.

[0124] Audio circuitry 960, speaker 961, and microphone 962 provide an audio interface between the user and the terminal. Audio circuitry 960 converts received audio data into electrical signals, which are then transmitted to speaker 961, where they are converted into sound signals for output. Conversely, microphone 962 converts collected sound signals into electrical signals, which are received by audio circuitry 960, converted back into audio data, and then processed by processor 980 before being transmitted via RF circuitry 910 to, for example, another terminal, or output to memory 920 for further processing. Audio circuitry 960 may also include an earphone jack to facilitate communication between a peripheral headset and the terminal.

[0125] WiFi is a short-range wireless transmission technology. This terminal, through the WiFi module 970, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 9 The WiFi module 970 is shown, but it is understood that it is not a necessary component of the terminal and can be omitted as needed without changing the nature of the invention.

[0126] The processor 980 is the control center of the terminal, connecting various parts of the terminal through various interfaces and lines. It executes software programs and / or modules stored in the memory 920, and calls data stored in the memory 920 to perform various functions and process data, thereby enabling overall monitoring of the terminal. Optionally, the processor 980 may include one or more processing cores; preferably, the processor 980 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interaction area, and application software, and the modem processor mainly handles wireless communication. It is understood that the modem processor may not be integrated into the processor 980.

[0127] The terminal also includes a power supply 990 (such as a battery) to power various components. Preferably, the power supply can be logically connected to the processor 980 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 990 may also include one or more DC or AC power supplies, a recharging system, a power fault detection circuit, a power converter or inverter, a power status indicator, and other arbitrary components.

[0128] Although not shown, the terminal may also include a camera, Bluetooth module, etc., which will not be described in detail here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal also includes a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors of the instructions in the method embodiment of the present invention.

[0129] Figure 10 This is a block diagram illustrating an electronic device for information display based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as follows: Figure 10 As shown, this electronic device includes a processor, memory, and a network interface connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a method for information display. Those skilled in the art will understand that Figure 10 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements. In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information display method as described in the embodiments of this disclosure.

[0130] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when executed by a processor of an electronic device, enables the electronic device to perform the information display method of the present disclosure embodiments. The computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, or optical data storage device, etc.

[0131] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to perform the information display method of the embodiments of this disclosure.

[0132] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0133] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0134] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that, include: The page displays the item information corresponding to the target account. The item information display page shows multiple item cards for each item. The item cards show item association information of static information type. If it is identified that the target account prefers a first item among the multiple items, the first item card of the first item is switched to display the first multimedia content associated with the first item as dynamic information; the first item card refers to the item card corresponding to the first item.

2. The method according to claim 1, characterized in that, When it is identified that the target account prefers a first item among the multiple items, the step of switching the first item card of the first item to display the first multimedia content associated with the first item as dynamic information includes: If it is identified that the target account prefers the first item among the multiple items, the first multimedia content displayed in the first item card is switched to be displayed as dynamic information, and at least one static item information in the item association information displayed in the first item card is aggregated and presented as static aggregated information in a thumbnail manner.

3. The method according to claim 2, characterized in that, When it is identified that the target account prefers a first item among the multiple items, the first multimedia content displayed in the first item card as dynamic information is switched, and at least one item association information displayed in the first item card is aggregated and presented as static aggregated information in a thumbnail format, including: When it is identified that the target account prefers the first item among the multiple items, the first multimedia content displayed in the first item card is switched to be displayed as dynamic information, and the at least one static item information is aggregated and presented as static aggregated information in a thumbnail manner, and the item acquisition interaction control or other related information of the first item is incrementally displayed in the static aggregated information. The item retrieval interaction control is used to retrieve the first item, and the other associated information of the first item is different from the item association information.

4. The method according to any one of claims 1-3, characterized in that, The item information display page is a page on the target platform; the dynamic information type is the information type corresponding to the content carrier that carries social interaction on the target platform.

5. The method according to claim 4, characterized in that, The item information display page includes an item information stream page, the dynamic information type includes a video type, and the first multimedia content associated with the first item is the video associated with the first item; the step of switching the first item's first item card to display the first multimedia content associated with the first item as dynamic information type when it is identified that the target account prefers the first item among the multiple items includes: If the target account is found to prefer a first item among the multiple items, the display of the video associated with the first item is switched in the first item card.

6. The method according to claim 1 or 2, characterized in that, The method further includes: In response to the target account's triggering of the first multimedia content, an item details stream page is displayed, which displays the first multimedia content and the multimedia content of the matching item matched by the first item.

7. The method according to claim 2, characterized in that, The method further includes: In response to the target account's triggering of the static aggregated information, the item details page of the first item is displayed, which shows multimodal details related to the first item.

8. The method according to claim 1 or 2, characterized in that, The method further includes: When the first multimedia content finishes playing and the target account has not triggered any of the item cards, the display of the second multimedia content associated with the first item is switched in the first item card.

9. The method according to claim 1 or 2, characterized in that, The method further includes: When the first multimedia content finishes playing and the target account does not trigger any of the item cards, restore the item association information presented in the first item card in the static information type, and switch the second item card of the second item to display the third multimedia content associated with the second item in the dynamic information type. Wherein, the second item is at least one item other than the first item among the plurality of items, and the second item card refers to the item card corresponding to the second item.

10. The method according to claim 1 or 2, characterized in that, The item information display page is a page on the target platform; the first multimedia content is one of the following: multimedia content configured for the first item by the business party of the first item; or, multimedia content dynamically searched for by the target platform for the first item; or, multimedia content generated for the first item based on AI technology.

11. The method according to claim 1 or 2, characterized in that, The method further includes: Display a close interactive control for closing the first multimedia content; If the target account triggers the close interaction control, restore the item association information presented in the first item card as the static information type.

12. The method according to claim 1 or 2, characterized in that, When it is identified that the target account prefers a first item among the multiple items, the step of switching the first item card of the first item to display the first multimedia content associated with the first item as dynamic information includes: If it is identified that the target account prefers a first item among the multiple items, at least one multimedia content associated with the first item is obtained; If the multimedia content of a preset account exists in the at least one multimedia content, the multimedia content of the preset account displayed as dynamic information is switched in the first item card of the first item. The first multimedia content is the multimedia content of the preset account, and the preset account includes at least one of the following: an account that is associated with the target account, or an account that has a preset number of associated accounts.

13. The method according to claim 12, characterized in that, The preset account is an account that has a two-way association with the target account; the method further includes: Display the session entry information for the conversation between the target account and the preset account; In response to the target account's triggering of the session entry information, a session page between the target account and the preset account is displayed. The session page displays session messages sent by the preset account that include multimedia content from the preset account.

14. The method according to claim 1, characterized in that, The identification of the target account's preference for the first item among the multiple items is determined based on at least one of the following: the target account's dwell time on the first item reaches a preset duration; Alternatively, the target account's item preference information matches the first item.

15. An information display device, characterized in that, include: The page display module is configured to display the item information display page corresponding to the target account. The item information display page displays multiple item cards corresponding to each item, and the item cards display item association information of static information type. The information switching module is configured to, when it is recognized that the target account prefers a first item among the multiple items, switch the first item card of the first item to display the first multimedia content associated with the first item in a dynamic information type; the first item card refers to the item card corresponding to the first item.

16. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the information display method as described in any one of claims 1 to 14.

17. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the information display method as described in any one of claims 1 to 14.

18. A computer program product, characterized in that, It includes computer instructions, which, when executed by a processor, cause the computer to perform the information display method as described in any one of claims 1 to 14.

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