Vehicle presentation arrangement and vehicle presentation procedure

Abstract

The present invention relates to a vehicle presentation arrangement (100) for providing vehicle information to potential customers using virtual reality (VR), comprising a VR data server (110) configured for storing and managing VR data of specific vehicles; a digital key unit (120) configured for generating and managing a digital key (121) for the vehicle purchase presentation; a communication unit (130) configured for transmitting the digital key (121) to VR glasses (140) of potential customers; and VR glasses (140) configured for displaying the VR data made accessible by the digital key (121). The present invention further relates to a vehicle presentation method.

Description

[0001] The present invention relates to a vehicle presentation arrangement and a vehicle presentation method.

[0002] In today's fast-paced world, where technology and innovation dictate the rate of change, the way people interact, select products, and make purchasing decisions has transformed dramatically. This is especially true for the automotive sector, a market characterized by both its economic importance and its rapid innovation cycles. The traditional vehicle buying process, often perceived as time-consuming and location-dependent, is facing disruptive changes due to digital technologies.

[0003] With the emergence of new technological standards and increased consumer demand for more convenient and efficient purchasing processes, new opportunities are arising to enhance and personalize the buying experience. Advanced digital solutions play a central role in this, providing potential buyers with access to more detailed information and immersive experiences even before a purchase decision is made.

[0004] In this environment of digital transformation, it is crucial to develop innovative solutions that not only build upon current technology but also pave the way for future-oriented interaction and transactions between sellers and buyers in the automotive market. Such innovations not only address current challenges but also set new standards for the future of vehicle acquisition and viewing.

[0005] One object of the present invention can be seen as providing an improved vehicle presentation arrangement and an improved vehicle presentation method.

[0006] This problem is solved by a vehicle presentation arrangement having the features of claim 1, and by a vehicle presentation method having the features of claim 10. According to the invention, the following is provided:

[0007] A vehicle presentation setup for providing vehicle information to potential customers using virtual reality (VR), comprising a VR data server trained to store and manage VR data of specific vehicles; a digital key unit trained to generate and manage a digital key for vehicle purchase; a communication unit trained to transmit the digital key to VR glasses of potential customers; VR glasses trained to display the VR data made accessible by the digital key.

[0008] Furthermore, a vehicle presentation procedure for providing vehicle information to potential customers using virtual reality (VR) is provided, comprising the following steps: storing VR data of specific vehicles on a VR data server; generating a digital key for vehicle purchase using a digital key unit; transmitting the digital key to a potential customer's VR headset using a communication unit; displaying the VR data on the potential customer's VR headset, whereby the VR data is made accessible through the digital key.

[0009] The vehicle presentation setup comprises four core components that, in combination, enable a comprehensive presentation of vehicle data using virtual reality (VR). The VR data server is centrally responsible for storing and managing all relevant VR data for specific vehicles. It can be operated either in a cloud environment or as a local server, depending on security and data protection requirements. Real-time data updates are possible to directly reflect the current status of the vehicles, such as mileage or service updates.

[0010] The digital key unit plays a crucial role in ensuring access control. It generates and manages digital keys that enable access to the VR data. Specifically, the digital key is designed according to the specifications of the Car Connectivity Consortium (CCC) Release 3.0 or higher.

[0011] The communication unit is responsible for transmitting the digital key to the potential customer's VR headset. The transmission can take place via various wireless technologies such as Wi-Fi and / or Bluetooth, enabling fast and secure data transfer.

[0012] Finally, VR glasses enable the visualization of VR data. The term "VR glasses" refers to a wearable device that is attached to the head and allows the user to experience a fully immersive virtual reality (VR) environment. VR glasses typically include a headset with displays positioned close to the eyes and lens systems capable of producing stereoscopic images. This configuration allows the user to visually position themselves within a digitally created environment that offers spatial depth and interactive elements.

[0013] The VR headset is specifically designed to cover the customer's entire field of vision and integrates features such as motion sensors that capture the customer's movements, particularly head movements, in real time. This allows the displayed image to be adjusted according to the customer's movement, gaze direction, and / or head movements, enabling natural and intuitive interaction with the virtual environment.

[0014] Alternative names for VR glasses include Head-Mounted Display (HMD); Virtual Reality Headset; Immersive Visualisation Helmet; VR Goggles; or simply Goggles.

[0015] These different names reflect the range of designs and applications of the devices, from lightweight and simple glasses for home use to advanced helmets for professional simulations. The development and naming of VR headsets demonstrates the versatility and adaptability of this technology across various fields of application.

[0016] The VR headset is designed to display the VR data unlocked by the digital key in an immersive environment. It can be equipped with sensors that track the user's head and eye movements to enable interactive and intuitive navigation through the VR data. Integrating a connectivity device ensures seamless communication with the VR data server, guaranteeing data accuracy and enhancing the user experience.

[0017] This combination of storage, control, communication, and display technologies offers numerous technical advantages. Centralized data management via the VR data server enables efficient, scalable, and secure data storage. The digital key unit enhances system security through controlled access, while the communication unit ensures flexible and efficient access distribution. Finally, the VR headset provides a highly immersive display of vehicle data, significantly supporting customer understanding and decision-making.

[0018] Overall, this vehicle presentation arrangement enables an innovative, user-friendly and safe method to make vehicle information accessible to potential customers, thereby increasing efficiency and customer loyalty in automotive sales.

[0019] The method according to the invention begins with storing the VR data on a VR data server. This VR data can contain detailed 3D models of the vehicle, interior views, technical specifications, and / or interactive elements. The VR data server database can be continuously updated to ensure that all information is up to date. This could also include real-time data reflecting the current state of the vehicle.

[0020] Generating a digital key is a step that enables secure and controlled access to VR data. The digital key can be considered a form of digital authorization that determines which VR data a customer can view and which interactions are permitted. The digital key unit could use advanced encryption techniques to ensure the security of this process.

[0021] Transmitting the digital key via the communication unit ensures that the digital key is delivered efficiently and securely to the end users – in this case, the wearers of the VR headsets. This could be done using secure network protocols that guarantee the integrity and confidentiality of the transmitted VR data.

[0022] Displaying VR data in VR glasses offers customers an immersive experience, allowing them to explore the vehicle in a controlled, virtual environment. The VR glasses could utilize advanced tracking technologies to monitor the customer's movements and adjust the display accordingly. This creates a realistic and responsive customer experience that effectively communicates the vehicle's benefits.

[0023] The technical advantages of this method are extensive. Storing VR data on a centralized VR data server ensures that all customers have access to consistent and up-to-date information. Generating a digital key enhances security by guaranteeing that only authorized customers have access to the VR data. Transmitting the digital key via secure channels minimizes the risk of data leaks or unauthorized access. Finally, displaying the VR data in VR glasses provides deep immersion, improving understanding and emotional connection to the vehicle.

[0024] Overall, the described procedure provides an efficient, safe and impressive method for providing vehicle information to potential customers, which significantly improves customer loyalty and understanding of the vehicle.

[0025] According to a preferred embodiment, the VR data server can further be configured to provide interactive functions within the VR data, enabling the customer to activate simulations of vehicle functions.

[0026] This function of the VR data server makes it possible not only to present static images and / or videos of vehicles, but also to create dynamic and interactive experiences that allow potential customers to virtually experience and test different aspects of the vehicle.

[0027] One possible implementation of these interactive functions could involve allowing customers to virtually open and close vehicle doors, start the engine, turn lights on and off, and / or even customize the interior to their personal preferences. Furthermore, the VR data server could be programmed to simulate different driving modes, enabling customers to experience the vehicle's handling under various conditions, such as in rain or on different road surfaces.

[0028] These simulations could be technically implemented using advanced graphics rendering techniques and physics engines integrated into the VR software. The VR data server could also be coupled with sensor data from real vehicles to ensure a realistic simulation experience. This data could include real-time information about vehicle dynamics, which would then be integrated into the virtual model.

[0029] The technical advantages of this design are obvious. First, it offers potential customers significantly deeper insight into the vehicle than would be possible with conventional sales techniques. Customers can gain a much more realistic understanding of the vehicle and its operation without having to physically test it on-site. This not only increases customer satisfaction and confidence in the purchase decision but can also make sales processes more efficient, as fewer physical resources are required and customers can reach a purchase decision more quickly. Furthermore, the interactive component fosters a stronger emotional connection to the vehicle, as customers can develop a personal relationship with it through active engagement.

[0030] Overall, the expansion of the VR data server to include interactive simulations offers an innovative way to adapt and improve car sales in an increasingly digitalized world by creating a comprehensive and compelling buying experience that goes far beyond traditional sales conversations and presentations.

[0031] According to another preferred embodiment, the digital key unit can further be configured to limit the digital key to a certain time. This feature makes it possible to restrict access to the VR data over time, thus providing increased control over data distribution and use.

[0032] The time limit for the digital key can be implemented in various ways. One possibility is to integrate an automatic expiration logic into the digital key itself, which deactivates the digital key after a defined period, such as 24 hours or one week. Alternatively, the validity of the digital key could be linked to specific events, for example, the end of a promotional campaign and / or leaving a specific geographic zone, which is determined using GPS data.

[0033] Technically, this can be implemented using secure, time-based token systems, which are commonly used in digital security and authentication systems. Such systems generate a token that is only valid within a specific time window and automatically expires after this window. The digital key unit could also be equipped with a real-time clock and / or synchronization with a central server to ensure precise time monitoring.

[0034] The technical advantages of a time-limited digital key are numerous. First, it improves the security of vehicle data by preventing information from remaining accessible after the relevant period has expired. This is particularly important in scenarios where the timeliness of the information is critical, such as limited-time offers and / or vehicles presented for promotional purposes for a limited time. Second, this feature minimizes the risk of unauthorized access and data manipulation, as access to the VR data is strictly controlled.

[0035] Furthermore, limiting access over time also supports marketing strategies by creating a sense of urgency for potential customers, encouraging them to make a decision more quickly. This can increase sales figures during specific periods and improve the efficiency of sales campaigns. Overall, this design of the digital key enables more effective and secure management of access to sensitive vehicle data and helps to optimize the customer experience during vehicle presentations.

[0036] According to a further preferred embodiment, the communication unit can additionally be configured to transmit the digital key via a sharing link that can be embedded in online vehicle advertisements.

[0037] This feature makes it possible to easily distribute the digital key for the VR presentation of a vehicle via the internet by making it available as part of an online vehicle advertisement.

[0038] The technical implementation of this function can be achieved in various ways. The sharing link could be generated as a URL containing embedded code that leads directly to the digital key. Clicking the link would redirect the customer to a platform and / or application where the VR data is accessed using the digital key. The generation and distribution of the links could be automated, so that when a new vehicle is listed on an online sales portal, a new access link is simultaneously created and published.

[0039] One possible design could also include security features, such as link encryption and / or a verification function that ensures only interested and authorized customers can use the link. Additionally, the link could be equipped with a tracking function to analyze how often and by which customers the link is used, providing valuable data for marketing and customer analysis.

[0040] The technical advantages of this feature are significant. First, it greatly simplifies access to the VR presentation by allowing potential customers to access the interactive VR presentation directly from the online listing. This improves the customer experience, as access to information is faster and more seamless, and increases the likelihood that customers will engage more deeply with the vehicle and ultimately make a purchase decision.

[0041] Secondly, embedding the digital key in the form of a sharing link offers an efficient method for lead generation and customer acquisition. Car dealerships and salespeople can precisely track which links lead to the most interactions and thus better tailor their marketing strategies to customer needs and behavior.

[0042] Thirdly, using sharing links improves the reach of vehicle presentations, as links can be easily shared via social media, email, and / or other online channels. This promotes the viral spread of vehicle advertisements and can lead to increased visibility and ultimately higher sales volume.

[0043] Overall, the function of the communication unit to distribute the digital key via sharing links helps to optimize the accessibility and effectiveness of VR vehicle presentations and offers both technical and commercial advantages for vehicle marketing.

[0044] According to another preferred embodiment, the VR glasses can include a sensor device that captures the customer's head and eye movements to enable interactive navigation in the VR data.

[0045] This sensor system is specifically designed to capture all of the customer's movements, particularly head and eye movements, to enable interactive navigation within the VR data. This feature is advantageous because it allows for intuitive and user-friendly control of the virtual environment, which is essential for an immersive experience in a VR application.

[0046] The sensor setup in VR headsets can utilize various technologies to ensure precise and rapid responses to the user's movements. A common technology involves the use of gyroscopes, accelerometers, and / or magnetometers working together to detect changes in the user's orientation and position, particularly their head. Another method uses infrared trackers to monitor the user's position, especially their eyes and head, relative to their surroundings, enabling even more precise control.

[0047] Another advanced feature could be the integration of eye-tracking technology, which makes it possible to precisely determine where a customer is looking. This information can be used to improve usability by automatically displaying menus or options when the customer looks at specific areas, or to dynamically display content based on what the customer is currently viewing.

[0048] The technical advantages of this equipment are manifold. Firstly, the precise tracking of movements, especially head and eye movements, enables natural and intuitive interaction with the virtual environment, significantly increasing user-friendliness. This is particularly important in a sales context, as it allows potential customers to move freely and independently within the VR presentation and view details from different perspectives, which can foster a deeper understanding and a greater emotional connection to the product.

[0049] Secondly, improved user interaction increases immersion and customer engagement. The ability to navigate intuitively in the virtual world can encourage customers to engage with vehicle data for longer and more intensively, which in turn increases the likelihood of them making a positive purchase decision.

[0050] Furthermore, the sensor setup in the VR headset improves the accessibility of the technology for a wider customer base, as it allows even people without prior technical knowledge to use the VR application effectively. This expands the target audience for the vehicle presentation setup and enables car dealerships and manufacturers to reach a larger customer base.

[0051] Overall, the sensor setup in the VR glasses helps to enhance the vehicle presentation experience by providing a richer, more customer-centric and interactive experience that is well-suited to meeting the needs and expectations of modern car buyers.

[0052] According to another preferred embodiment, the VR data can be updated in real time to reflect changes in the vehicle's condition.

[0053] This functionality enables the presentation of the latest and most accurate information about the vehicles. Real-time updates mean that the information displayed in the VR headset can be immediately adapted to changes made to the vehicle itself or resulting from dynamic data, such as price changes, availability, and / or technical specifications.

[0054] Implementing this real-time update can be achieved through various technological solutions. One approach could be the use of server-side push technologies, where the VR data server actively sends updates to the VR headset as soon as changes occur. Another possibility is to design the VR application to regularly send queries to the VR data server to ensure that the latest VR data is displayed. These techniques could be supported by the use of WebSockets or other real-time communication protocols that enable fast and reliable transmission of VR data.

[0055] Another important aspect of real-time updates could be the integration of IoT (Internet of Things) technologies, especially for vehicles equipped with sensors that provide real-time operational data. This data could be automatically integrated into VR displays to offer potential customers an up-to-date view of the vehicle's condition, including information such as mileage, fuel consumption, and / or maintenance needs.

[0056] The technical advantages of this real-time capability are extensive. One of the greatest benefits is ensuring that all information presented to potential customers is up-to-date, which strengthens trust in the data and supports decision-making. This is particularly important in a market where the accuracy of information can directly influence brand perception and the buying experience.

[0057] Another advantage is the ability to react quickly to dynamic market conditions. For example, price changes and / or special offers can be integrated directly into VR presentations, making sales efforts more agile. Furthermore, the instant updates enhance the customer experience by creating a vibrant and interactive environment where customers can see changes being implemented in real time.

[0058] In conclusion, real-time updates enable greater personalization of the customer experience. For example, customers could make changes to a vehicle's configuration and immediately see how these changes affect the vehicle's appearance and / or specifications. This significantly contributes to creating a compelling and personalized shopping experience, ultimately increasing customer satisfaction and loyalty.

[0059] According to another preferred embodiment, the VR data can be enhanced with additional multimedia content such as audio commentary on the vehicle functions. This enhancement aims to enrich the interactive and immersive customer experience by supplementing important information via audio output, thus supporting the visual representation in virtual reality.

[0060] The integration of audio commentary can be achieved by embedding synchronized audio files into the VR environment, which play when the customer views specific parts of the vehicle and / or interacts with certain elements. These audio files could be recorded by professional speakers or automatically generated using text-to-speech technology, depending on the specific requirements and available resources.

[0061] One possible implementation of this feature is the localization of audio commentary into different languages ​​to appeal to different customer groups. This is particularly advantageous for global automakers that offer their vehicles in various international markets. Furthermore, the audio commentary could also be dynamically adapted to the context, for example, by providing detailed technical information to customers who show a deeper interest in specific features, or by offering more basic information to those less familiar with technical details.

[0062] The technical advantages of integrating audio commentary into VR data are numerous. First, this feature improves the customer's understanding and ability to absorb information by engaging an additional sense. Auditory information can help communicate complex vehicle functions and / or benefits more effectively, especially in an environment as rich in visual stimuli as virtual reality.

[0063] Furthermore, this feature can personalize and enhance the customer experience. By allowing customers not only to see the vehicle but also to hear relevant explanations and details, a deeper emotional and cognitive connection to the vehicle is created. This can particularly strengthen the brand experience and increase customer engagement.

[0064] Finally, the integration of audio commentary also offers practical advantages. It allows customers to access information about the vehicle without having to read, which is particularly useful when they are moving around in the VR environment and their hands or eyes are otherwise occupied. This improves the accessibility and usability of the VR application, making it attractive to a wider audience.

[0065] Overall, the additional multimedia content described significantly increases the quality and effectiveness of the vehicle presentation by providing a more informative, engaging and accessible customer experience.

[0066] According to another preferred embodiment, the vehicle presentation setup can include a user interface on a customer's mobile device through which the digital key can be activated and managed. This user interface allows customers to access the VR data via their own smartphones or tablets and to control their interaction with this data.

[0067] The user interface could be designed as a mobile app, such as the "My BMW App," available for various operating systems like Android and iOS. This app would offer functions for activating the digital key, meaning the customer could unlock access to the VR data by entering the digital key directly on their device and / or authenticating via a secure login mechanism. Additionally, the app could include administrative functions allowing the customer to control various aspects of their interactions, such as selecting specific vehicle models and / or adjusting display settings.

[0068] One possible design of the user interface could also include personalized recommendations and / or notifications that are automatically generated based on the customer's preferences and previous usage behavior. This could include, for example, information on new vehicle models, special offers, and / or updates to previously viewed vehicles.

[0069] The technical advantages of this enhancement are significant. First, the mobile user interface improves the accessibility and convenience of vehicle presentations. By allowing customers to control the VR presentation directly from their own devices, the barrier to entry is lowered and the customer experience is enhanced. This encourages wider use of VR applications, as customers are no longer dependent on dedicated VR terminals or stations.

[0070] Secondly, integrating a mobile user interface enables greater personalization of the customer experience. By analyzing usage data, providers can better understand what customers are looking for and prefer, and tailor their offerings accordingly. This not only leads to more satisfied customers but can also increase the efficiency of marketing and sales strategies.

[0071] Thirdly, the ability to manage the digital key via a mobile interface offers an additional layer of security. Customers can manage their access themselves and make adjustments as needed, reducing the risk of unauthorized access and simultaneously strengthening trust in the platform.

[0072] Overall, the described user interface on mobile devices contributes to making the vehicle presentation layout more customer-friendly, safer and more personalized, which significantly increases customer satisfaction and engagement.

[0073] According to another preferred embodiment, the VR glasses can include a connection device that enables seamless communication with the VR data server. This connection device is specifically designed to ensure continuous and stable data transmission between the server providing the VR data and the customer's VR glasses.

[0074] The connectivity setup can take various forms, depending on the specific requirements of the VR application. A common design might include a wireless connection technology such as Wi-Fi, UWB, and / or Bluetooth, which enables efficient transmission of VR data without physical limitations. For environments requiring particularly high bandwidth or extremely low latency, a more advanced technology such as 5G, which supports fast and reliable real-time data transmission, could also be used.

[0075] Another aspect of the connection setup could be the use of encrypted transmission channels to ensure the security of the transmitted data. This is particularly important because VR data can often contain sensitive information. Encryption techniques such as SSL / TLS could be implemented to guarantee data integrity and security.

[0076] The technical advantages of integrating such a connection device into VR headsets are numerous. First, a robust and reliable connection ensures that the VR data is always displayed up-to-date and without delay. This is beneficial for the quality of the VR experience, as delays or interruptions can significantly disrupt immersion in the virtual world. Seamless communication ensures that customers can enjoy a consistent and uninterrupted experience.

[0077] Secondly, the continuous connection between the VR headset and the VR data server enables the implementation of advanced interactive and personalized features. For example, customers could receive real-time feedback on their actions within the VR environment or customize their experience by changing settings in real time without losing the connection to the server.

[0078] Third, an effective connectivity setup increases the scalability of VR applications. It allows for supporting a larger number of customers simultaneously without compromising performance or customer experience. This is crucial for commercial applications where many customers may require concurrent access to VR data.

[0079] Overall, the described connection device improves the performance and reliability of the vehicle presentation arrangement, leading to an improved customer experience, increased customer satisfaction, and greater acceptance of the technology.

[0080] According to another preferred embodiment, the digital key unit can include an additional security component that restricts access to the VR data to authorized customers.

[0081] The security component can take several forms, depending on the specific security requirements and the technological environment. One possible implementation could be the use of multi-factor authentication (MFA), where customers must provide multiple proofs of their identity before gaining access to the VR data. This could be a combination of something they know, such as a password; something they possess, such as a smartphone for an authentication code; and something they are, such as a biometric characteristic.

[0082] Another possible implementation could involve role-based access controls, where customers are granted different access rights to the VR data depending on their role within an organization. This is particularly useful in environments where multiple stakeholders with different areas of interest are involved in the vehicle presentation, such as sales staff, service technicians, and customers.

[0083] Another aspect of the security component could include encrypting data transmission between the VR data server and the VR headset, as well as securely storing the VR data on the server. This ensures that the data is protected from unauthorized access and theft both during transmission and while at rest.

[0084] The technical advantages of these enhanced security measures are numerous. First, they provide a robust layer of protection against external threats and internal security breaches, minimizing the risk of data leaks and / or unauthorized access. This is beneficial for strengthening customer confidence in the vehicle presentation setup and ensuring regulatory compliance.

[0085] Secondly, targeted access control improves data management efficiency by ensuring that customers can only access the information relevant to them. This can improve system performance and optimize the customer experience, as customers are not overwhelmed with irrelevant VR data.

[0086] Third, a robust security architecture increases the overall reliability and stability of the vehicle presentation setup. By minimizing security risks, the likelihood of technical malfunctions is reduced, resulting in a more consistent and reliable customer experience.

[0087] In summary, the described additional security component contributes significantly to securing the vehicle presentation setup and supports a secure, efficient and trustworthy environment for the presentation and management of vehicle data in virtual reality.

[0088] According to another preferred embodiment, the VR data can include specific information about the vehicle that can be accessed via the digital key, including the vehicle's accident history and service history.

[0089] This information provides potential customers with a detailed insight into the vehicle's history and / or maintenance condition, which can be essential for the purchase decision.

[0090] The function of this extension is to provide customers with not only visual and technical details of the vehicle through the VR presentation, but also important historical data. This information can be integrated in various ways. For example, interactive sections could be created within the VR environment that highlight specific areas of the vehicle where repairs have been carried out or which require special maintenance. By simply selecting these areas, customers could access detailed information and perhaps even reports or documents relating to the vehicle's history.

[0091] One possible design could also include dynamic content that updates automatically when new service information or reports about the vehicle become available. For example, the vehicle presentation setup could be connected to a backend system that regularly retrieves the latest information from the vehicle database and integrates this information into the VR display in real time.

[0092] The technical advantages of this enhancement are considerable. Firstly, it offers customers a transparent and comprehensive overview of the vehicle's condition, which can strengthen their confidence in the purchase decision. Providing accident and service history can address potential concerns regarding vehicle reliability and maintenance, thus supporting the sales process by increasing the credibility and authenticity of the offer.

[0093] Secondly, integrating this specific information improves the personalization of the customer experience. Customers can access specific information based on their own preferences and concerns regarding the vehicle's history, which can lead to stronger customer loyalty and increased satisfaction.

[0094] Thirdly, integrating accident and service history into VR presentations can also serve as a tool for differentiated marketing. Vehicles with a particularly good maintenance history can be specifically targeted for advertising, and presenting this information in an immersive VR environment can enhance the advertising impact.

[0095] Overall, the described integration of specific vehicle information into the VR data enables a deeper and more informative interaction with the vehicle, which not only promotes customer trust and satisfaction but also significantly increases the effectiveness and attractiveness of the vehicle presentation setup.

[0096] The vehicle could be, for example, a car, a truck, a bus, a motorcycle, an airplane or a ship.

[0097] The present invention will be explained in more detail below with reference to the exemplary embodiments shown in the schematic figures of the drawings. Brief description of the drawings: Fig. Figure 1 shows a schematic block diagram of an embodiment of the vehicle presentation arrangement according to the invention. Fig. Figure 2 shows a schematic flowchart of an embodiment of a vehicle presentation method according to the invention. Fig. Figure 3 shows a schematic flowchart of a further embodiment of a vehicle presentation method according to the invention.

[0098] Where appropriate, the described designs and further training courses can be combined in any way.

[0099] Further possible embodiments, developments and implementations of the invention could also include combinations of features of the invention described previously or subsequently with regard to the exemplary embodiments that are not explicitly mentioned.

[0100] The accompanying drawings are intended to provide a further understanding of the embodiments of the invention. They illustrate embodiments and, in conjunction with the description, serve to explain the principles and concepts of the invention.

[0101] Other embodiments and many of the advantages mentioned could be seen in the drawings.

[0102] The elements in the drawings are not necessarily shown to scale. Identical reference symbols denote identical or similarly functioning components.

[0103] Fig. Figure 1 shows a schematic block diagram of an embodiment of the vehicle presentation arrangement 100 according to the invention. The vehicle presentation arrangement 100 for providing vehicle information to potential customers using virtual reality comprises a VR data server 110, which is configured for storing and managing VR data of specific vehicles. A digital key unit 120 is configured for generating and managing a digital key 121 for vehicle purchase. A communication unit 130 is configured to transmit the digital key 121 to VR glasses 140 of potential customers. The VR glasses 140 are configured to display the VR data that is made accessible by the digital key 121.

[0104] Optionally, the VR data server 110 can be further configured to provide interactive functions within the VR data, allowing the customer to activate simulations of vehicle functions. The digital key unit 120 can also be configured to time-limit the digital key 121. Additionally, the communication unit 130 can be configured to transmit the digital key 121 via a sharing link that can be embedded in online vehicle listings.

[0105] The VR glasses 140 can include a sensor device 141 that captures the customer's head and eye movements to enable interactive navigation within the VR data. The VR data can be updated in real time to reflect changes in the vehicle's condition. Additionally, the VR data can be enhanced with further multimedia content such as audio commentary on the vehicle's functions.

[0106] The vehicle presentation setup 100 can include a user interface on the customer's mobile device, through which the digital key 121 can be activated and managed. The VR glasses 140 can include a connection device 142 that enables seamless communication with the VR data server 110. The digital key unit 120 can include an additional security component that restricts access to the VR data to authorized customers. The VR data can include specific information about the vehicle, which can be accessed using the digital key 121, including the vehicle's accident history and service history.

[0107] Fig. Figure 2 shows a schematic flowchart of an embodiment of a vehicle presentation method according to the invention. The vehicle presentation method for providing vehicle information to potential customers using virtual reality comprises: (S100) storing VR data of specific vehicles on a VR data server 110; (S200) generating a digital key 121 for vehicle purchase using a digital key unit 120; (S300) transmitting the digital key 121 to a potential customer's VR glasses 140 using a communication unit 130; and (S400) displaying the VR data on the potential customer's VR glasses 140, wherein the VR data is made accessible by the digital key 121.

[0108] Fig.Figure 3 shows a schematic flowchart of a further embodiment of a vehicle presentation method according to the invention. In the exemplary vehicle presentation method according to the invention, a virtual vehicle purchase experience is enabled by a vehicle presentation arrangement 100 that uses virtual reality to provide potential customers with detailed vehicle information in an innovative way. The exemplary vehicle presentation method according to the invention comprises the following process steps: (A100) Data storage on the VR Data Server 110: The vehicle presentation process begins with the storage of VR data on the VR Data Server 110. This VR data includes high-resolution 3D models of the vehicle, including detailed interior and exterior views, technical specifications, and interactive elements that allow viewing of different vehicle configurations. The VR Data Server 110 could also hold important historical information, such as the vehicle's accident and service history, which would be of interest to potential buyers. (A200) Generation of digital key 121: A digital key unit 120 generates a digital key 121, which is time-limited. The digital key 121 serves as access authorization to the vehicle's specific VR data. The digital key 121 can be protected by various authentication mechanisms to ensure that only authorized customers gain access. This could be achieved, for example, through a combination of password, biometric data, and / or two-factor authentication. (A300) Transmission of the digital key 121: The digital key 121 is transmitted by the communication unit 130 to the VR glasses 140 of the potential customer. This is done securely and efficiently via an encrypted connection to ensure the security of the data transmission. The digital key 121 could also be shared via a secure link embedded in an online vehicle advertisement, allowing the customer access from any location. (A400) Display of VR data in the VR headset 140: Once the digital key 121 is received, the customer can use the VR headset 140 to enter a fully immersive environment that displays the vehicle in life-size 3D. The VR headset 140 tracks the customer's movements, particularly head and eye movements, to enable interactive navigation. Customers can view the vehicle from all sides, try out different configurations, explore the interior, and / or even conduct virtual test drives under various conditions. (A500) Real-time interaction and feedback: Throughout the VR experience, the VR data can be updated in real time to provide the customer with the latest information and configuration options. Additionally, audio commentary can be played to provide detailed information about specific features and benefits of the vehicle. Customer feedback can also be captured in real time to offer further personalization and / or services.

[0109] This vehicle presentation method not only enables a deep understanding and special appreciation of the vehicle by the customer, but also increases the likelihood of a purchase decision, as the customer can make an informed decision through the immersive experience and the comprehensive provision of information.

Claims

[1] Vehicle presentation arrangement (100) for providing vehicle information to potential customers using virtual reality (VR), comprising: a VR data server (110), trained for storing and managing VR data of specific vehicles; a digital key unit (120) trained to generate and manage a digital key (121) for vehicle purchase presentation; a communication unit (130) designed to transmit the digital key (121) to a VR headset (140) of potential customers; a VR headset (140) designed to display the VR data made accessible by the digital key (121). [2] Vehicle presentation arrangement (100) according to claim 1, characterized by, that the VR data server (110) is further trained to provide interactive functions within the VR data that enable the customer to activate simulations of vehicle functions. [3] Vehicle presentation arrangement (100) according to claim 1 or 2, characterized by , that the digital key unit (120) is further trained to limit the digital key (121) in time. [4] Vehicle presentation arrangement (100) according to one of the preceding claims, characterized by , that the communication unit (130) is additionally trained to transmit the digital key (121) via a sharing link that can be embedded in online vehicle advertisements. [5] Vehicle presentation arrangement (100) according to any one of the preceding claims, characterized by, that the VR glasses (140) include a sensor device (141) that captures the customer's head and eye movements to enable interactive navigation in the VR data. [6] Vehicle presentation arrangement (100) according to one of the preceding claims, characterized by that the VR data can be updated in real time to reflect changes in the vehicle's condition. [7] Vehicle presentation arrangement (100) according to one of the preceding claims, characterized by that the VR data is enhanced with additional multimedia content such as audio commentary on the vehicle functions. [8] Vehicle presentation arrangement (100) according to any one of the preceding claims, characterized by , that the vehicle presentation arrangement (100) includes a user interface on a customer's mobile device through which the digital key (121) can be activated and managed. [9] Vehicle presentation arrangement (100) according to any one of the preceding claims, characterized by , that the VR glasses (140) include a connection device (142) that enables seamless communication with the VR data server (110). [10] Vehicle presentation method for providing vehicle information to potential customers using Virtual Reality (VR), comprising the following steps: (S100) Storing VR data of specific vehicles on a VR data server (110); (S200) Generating a digital key (121) for vehicle purchase using a digital key unit (120); (S300) Transmitting the digital key (121) to a potential customer's VR glasses (140) using a communication unit (130); (S400) Displaying the VR data on the VR glasses (140) of the potential customer, whereby the VR data is made accessible through the digital key (121).

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