COMMERCIAL AUTOMATIC PLAYBACK SYSTEM
DE602013087547T2Active Publication Date: 2026-06-03ADEIA MEDIA SOLUTIONS INC
Patent Information
- Authority / Receiving Office
- DE · DE
- Patent Type
- Patents
- Current Assignee / Owner
- ADEIA MEDIA SOLUTIONS INC
- Filing Date
- 2013-03-13
- Publication Date
- 2026-06-03
AI Technical Summary
Technical Problem
Users often fast-forward through commercial breaks in recorded content using digital video recorders (DVRs), missing advertisements and struggling to accurately resume playback at the beginning of the subsequent program interval due to human reaction time delays.
Method used
DVRs are equipped with the ability to detect in-band tags or data streams, such as closed-captioning, to identify specified points in recorded content, allowing them to automatically pause and rewind to the beginning of an advertisement and play it before resuming normal playback.
Benefits of technology
Ensures that users view at least a portion of the advertisement, enhancing viewer engagement and compliance with advertiser agreements while maintaining seamless program playback.
✦ Generated by Eureka AI based on patent content.
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