Network system, information processing method, and server

The network system addresses the issue of negative posts on SNS platforms by limiting their display based on user post rates, enhancing user experience and promoting positive interactions.

JP2025007776AActive Publication Date: 2025-01-17INTELLIGENT CREATION CYCLE LAB CO LTD

Patent Information

Application Number
JP2023109387
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2023-07-03
Publication Date
2025-01-17
Estimated Expiration
2043-07-03

AI Technical Summary

Technical Problem

Existing SNS platforms fail to effectively prevent negative posts, such as slander or slander, from being displayed on users' screens, potentially causing offense.

Method used

A network system that includes a server storing the rate of negative posts for each user and limits the display of posts by users with a high rate of negative posts to other users, using sentiment analysis and display restriction ratios.

Benefits of technology

Reduces the likelihood of users being offended by negative posts, promoting a more positive online environment and reducing psychological impact.

✦ Generated by Eureka AI based on patent content.

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Abstract

To provide a network system in which negative posts that are likely to offend a user, such as slander or libel, are less likely to be displayed on a screen of the user.SOLUTION: There is provided a network system 1 that includes a server 100 that provides a social networking service (SNS) and a communication terminal 300 of a user who uses the SNS. The server stores, for each user, the rate at which negative posts are made, and restricts the display to other users of posts from a user who makes a high rate of negative posts.SELECTED DRAWING: Figure 1
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Description

[Technical field]

[0001] The present invention relates to a technique for providing a social networking service (SNS) using the Internet. [Background technology]

[0002] SNSs using the Internet have been known for some time. For example, JP 2022-153093 A (Patent Document 1) discloses a post monitoring device, a post monitoring method, a program, and a recording medium. According to Patent Document 1, the post monitoring device includes a post receiving unit, a sentiment analysis unit, a judgment unit, an intervention unit, a notification unit, and an output unit. The post receiving unit receives a post from a user. The sentiment analysis unit analyzes the user's emotions. The judgment unit judges whether the analyzed user's emotions are appropriate for posting. When the user's emotions are judged to be inappropriate for posting, the intervention unit intervenes with the user to calm the user's emotions. After the intervention, the notification unit notifies the user of the content of the judgment. The output unit outputs the post. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2022-153093 A Summary of the Invention [Problem to be solved by the invention]

[0004] An object of the present invention is to provide a network system in which negative posts that are likely to offend a user, such as slander or libel, are less likely to be displayed on the user's screen. [Means for solving the problem]

[0005] According to one aspect of the present invention, there is provided a network system including a server that provides a social networking service (SNS) and a communication terminal of a user who uses the SNS. The server stores a ratio of negative posts for each user, and restricts posts of a user with a high ratio of negative posts from being displayed to another user. Effect of the Invention

[0006] As described above, according to the present invention, a network system is provided in which negative posts that are likely to offend a user, such as slander or libel, are less likely to be displayed on the user's screen. [Brief description of the drawings]

[0007] [Figure 1] FIG. 1 is a conceptual diagram showing an overall configuration of a network system according to a first embodiment. [Diagram 2] FIG. 2 is a conceptual diagram showing history information of posts by each user in the network system according to the first embodiment. [Diagram 3] FIG. 1 is a first conceptual diagram illustrating an overview of an operation of a network system according to a first embodiment. [Figure 4] FIG. 2 is a second conceptual diagram showing an outline of the operation of the network system according to the first embodiment; [Diagram 5] FIG. 2 is a block diagram showing a configuration of a server according to the first embodiment. [Figure 6] FIG. 2 is a conceptual diagram showing user data according to the first embodiment. [Figure 7] 11 is a flowchart showing information processing of a server when posting to an SNS according to the first embodiment. [Figure 8] 11 is a flowchart showing information processing of a server when browsing an SNS according to the first embodiment. [Figure 9] FIG. 2 is a block diagram showing a configuration of a communication terminal according to the first embodiment. [Figure 10]23 is a flowchart showing information processing of a server when browsing an SNS according to the seventh embodiment. [Figure 11] FIG. 13 is a conceptual diagram showing an outline of the operation of a network system according to a ninth embodiment. [Figure 12] 23 is a flowchart showing information processing of a user's communication terminal when browsing an SNS in accordance with an eleventh embodiment. [Figure 13] 11 is a flowchart showing an application example of the network system according to each embodiment. [Figure 14] 11 is a flowchart in the case where the network system of each embodiment is applied to posting on an SNS. [Figure 15] 13 is a flowchart in the case where the network system of each embodiment is applied to posting in an online game. [Figure 16] 11 is a flowchart in the case where the network system of each embodiment is applied to posting of news, reviews, comments on videos, and the like. [Figure 17] 13 is a flowchart in the case where the network system of each embodiment is applied to posting on Twitter (registered trademark). [Figure 18] This is an example of the qualities of users who make negative posts. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0008] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. In the following description, the same components are given the same reference numerals. Their names and functions are also the same. Therefore, detailed description thereof will not be repeated, and the above description is to be used by reference. <First embodiment> <Overall configuration of network system 1>

[0009] First, the overall configuration of a network system 1 according to the present embodiment will be described with reference to Fig. 1. The network system 1 according to the present embodiment mainly includes a server 100 for providing an SNS and a communication terminal 300 used by each of a plurality of users who use the SNS. The communication terminal 300 is realized by a smartphone, a tablet, a personal computer, or the like, and is capable of communicating with the server 100 via the Internet, a carrier network, or the like. <Outline of Network System 1 Operation>

[0010] Next, an overview of the operation of the network system 1 according to the present embodiment will be described.

[0011] First of all, SNS users include those who post a lot of aggressive (negative) posts that are likely to offend others (negative users). Average users (neutral users) and those who post a lot of positive posts (positive users) often feel offended by slander, libel, and other negative posts directed at them.

[0012] In this embodiment, referring to Fig. 2, each time a user posts, the server 100 analyzes the content of the post and determines whether the post is positive, neutral, or negative. The server 100 calculates and stores the percentage of positive posts, neutral posts, and negative posts for each user who posts.

[0013] 3, when a user as a viewer uses the SNS, the server 100 prevents posts by users with a high ratio of negative posts from being displayed. In other words, as shown in FIG 4, when a positive user posts a negative post, the post is displayed, and when a negative user posts a negative post, the post is not displayed.

[0014] This will reduce the possibility that SNS users will become upset or suffer from mental disorders.

[0015] A specific configuration of the network system 1 for realizing such functions will be described in detail below. <Server configuration>

[0016] First, a configuration of server 100 constituting network system 1 according to the present embodiment will be described. Referring to Fig. 5, server 100 includes, as main components, a CPU (Central Processing Unit) 110, a memory 120, an operation unit 140, and a communication interface 160.

[0017] CPU 110 controls each unit of server 100 by executing a program stored in memory 120. For example, CPU 110 executes a program stored in memory 120 and performs various processes (described later) by referring to various data.

[0018] The memory 120 is realized by various types of RAM (Random Access Memory), various types of ROM (Read Only Memory), etc., and may be included in the server 100, may be detachable from various interfaces of the server 100, or may be a recording medium of another device accessible from the server 100. The memory 120 stores programs executed by the CPU 110, data generated by execution of the programs by the CPU 110, various input data, other databases used for the services according to this embodiment, and the like.

[0019] For example, in this service, memory 120 stores user data 121. With reference to Fig. 6, user data 121 stores, for each user, a user ID, a user name, a total number of posts, a number of positive posts, a percentage of positive posts, a number of negative posts, a percentage of negative posts, a display restriction percentage, and the like.

[0020] The display restriction ratio is a numerical value that is used to determine whether or not to display posts by another user (second user) as a contributor with respect to a user (first user) as a viewer. If the ratio of negative posts by the second user exceeds the numerical value of the display restriction ratio of the first user, the posts by the second user are not displayed to the first user. In other words, if the ratio of negative posts by the second user exceeds the display restriction ratio of the first user, the CPU 110 does not display the posts by the second user on the display screen of the SNS of the first user.

[0021] In this embodiment, when CPU 110 receives a designation of a display restriction ratio from communication terminal 300 via communication interface 160, it registers or updates the display restriction ratio corresponding to the user of communication terminal 300. Note that the initial value at the time of service registration may be a form in which no display restriction is imposed, may be set to 100%, or may be set to another value such as 50%.

[0022] Returning to FIG. 5, operation unit 140 receives an instruction from a service administrator or the like, and inputs the instruction to CPU 110.

[0023] The communication interface 160 transmits data from the CPU 110 to the communication terminal 300 or other devices via the Internet, a carrier network, a router, etc. Conversely, the communication interface 160 receives data from those devices via the Internet, a carrier network, a router, etc., and passes the data to the CPU 110 or stores it in the memory 120. <Server information processing method>

[0024] Next, information processing at the time of accepting a post in the server 100 according to the present embodiment will be described with reference to Fig. 7. The CPU 110 of the server 100 executes the following processing in accordance with the program in the memory 120.

[0025] First, CPU 110 receives a new post from communication terminal 300 via communication interface 160 (step S112). The post may be a comment on a video, photo, article, or the like, or a comment or reply to the comment. CPU 110 accumulates the received text data in memory 120 together with a user ID and the date and time of receipt (step S114).

[0026] The CPU 110 analyzes the received post by using AI or a server for natural language processing (step S116).

[0027] CPU 110 determines whether the current post is positive, negative, or neutral through the analysis (step S118). For example, CPU 110 extracts features based on the context from the data of the post or uses a machine learning model to determine which emotion (positive, negative, neutral) these features indicate. Note that the method of analyzing the content of the post or identifying the emotion is not limited.

[0028] Based on the determination result, CPU 110 updates user data 121 of the current poster (step S120). For example, CPU 110 increments the total number of posts for the poster's user ID by +1, increments the number of positive posts or the number of negative posts by +1 based on the determination result, and calculates and updates the positive post ratio or the negative post ratio.

[0029] Next, information processing performed by the server 100 according to the present embodiment when providing a post display screen will be described with reference to Fig. 8. The CPU 110 of the server 100 executes the following processing in accordance with the program in the memory 120.

[0030] First, CPU 110 receives a request for a web page of an SNS from communication terminal 300 via communication interface 160 (step S132).

[0031] CPU 110 searches for news and posts highly relevant to the user of communication terminal 300 based on the browsing history of the user and other attributes of the user (step S134).

[0032] The CPU 110 refers to the user data 121 and reads out the display restriction ratio of the user (step S136).

[0033] CPU 110 removes from the searched posts those posts from users whose negative posting ratio exceeds the display limit ratio (step S138). Alternatively, CPU 110 extracts from the searched posts only those posts from users whose negative posting ratio is less than the display limit ratio (step S138).

[0034] The CPU 110 creates web page data for the SNS consisting of the remaining posts (step S140).

[0035] CPU 110 transmits the WEB page data to the user's communication terminal 300 via communication interface 160 (step S142). <Configuration of communication terminal 300>

[0036] Next, one aspect of the configuration of communication terminal 300 used by a user will be described with reference to Fig. 9. For example, communication terminal 300 according to this embodiment includes, as main components, CPU 310, memory 320, display 330, operation unit 340, communication interface 360, speaker 370, microphone 380, and camera 390.

[0037] The CPU 310 controls each unit of the communication terminal 300 by executing various programs stored in the memory 320 .

[0038] The memory 320 is realized by various RAMs, various ROMs, etc. The memory 320 stores application programs for various services, web pages downloaded from the Internet, data generated by the execution of programs by the CPU 310, data received from the server 100, data input via the operation unit 340, information about the communication terminal 300 itself, information about users, and the like.

[0039] Display 330 displays images and text based on data from CPU 310. Operation unit 340 is composed of a pointing device, switches, etc., and inputs various commands from the user to CPU 310. Note that communication terminal 300 may have a touch panel 350 including display 330 and operation unit 340.

[0040] The communication interface 360 ​​transmits and receives data to and from other devices such as the server 100 via the Internet, a carrier network, a router, etc. For example, the CPU 310 transmits and receives various types of information, such as web page data, text data, image data, and audio data, to and from the server 100 via the communication interface 360 ​​in accordance with a web browser program or other application programs.

[0041] The speaker 370 outputs various sounds based on signals from the CPU 310 .

[0042] Microphone 380 receives voice and inputs the voice data to CPU 310. CPU 310 receives voice messages from users, not limited to operation unit 340, and transmits the voice messages to server 100.

[0043] Camera 390 captures moving images and still images in accordance with instructions from CPU 310 , and inputs the image data to CPU 310 or stores it in memory 320 .

[0044] In this embodiment, CPU 310 accepts a posting input from a user as a poster via operation unit 340. CPU 310 transmits the posting data to server 100 via communication interface 360. Alternatively, CPU 310 accepts a command to view a page from a user as a viewer via operation unit 340. CPU 310 receives data of an SNS page from server 100 via communication interface 360 ​​and displays it on display 330. <Second embodiment>

[0045] In the above embodiment, the display limit ratio is set for each user. However, the display limit ratio may be a preset ratio for all users, such as 50%.

[0046] Alternatively, the display restriction ratio may be automatically determined for each user based on the ratio of negative posts among the user's own posts. For example, in step S136 of Fig. 8, CPU 110 may read the ratio of negative posts of the user as a viewer from user data 121 and set the ratio of negative posts as the display restriction ratio. In other words, it is possible to prevent posts from being displayed by a user who has more negative posts than the user. <Third embodiment>

[0047] Also, in step S140 of FIG. 8, the CPU 110 may include a number or an icon of the display restriction ratio of the user in the SNS page to be displayed to the user as a viewer. As a result, when the CPU 310 of the communication terminal 300 displays the SNS page on the display 330, the display restriction ratio set for the user is displayed somewhere on the screen. By displaying the display restriction ratio on the screen, the guardian can recognize that the child user is unlikely to view negative posts, and as a result, can allow the child to use the SNS with peace of mind. Also, if the user is an actor or singer, the manager or person in charge of the production company or the like can recognize that the user is unlikely to view negative posts. <Fourth embodiment>

[0048] 8, CPU 110 may include a number, an icon, or the like indicating the percentage of negative posts about the user himself / herself on the SNS page displayed to the user as a viewer. This allows CPU 310 of communication terminal 300 to display the percentage of negative posts about the user somewhere on the screen when displaying the SNS page on display 330. This can motivate the SNS user to reduce negative posts. <Fifth embodiment>

[0049] 8, CPU 110 may add the poster's name and the percentage of negative posts by the poster for each post displayed on the SNS web page. Thus, when CPU 310 of communication terminal 300 displays the poster's name and the percentage of negative posts by the poster for each post when displaying the SNS page on display 330. As a result, even if a user sees slander or libel against him / her, he / she can recognize that the user who posted such a comment is a user who always says negative things, and the degree to which the user feels offended can be reduced.

[0050] In addition, the poster's name and the percentage of negative posts by that poster may always be displayed for each post, or when a post or poster's name is clicked or the cursor is placed over a post or poster's name, a pop-up showing the percentage of negative posts by that poster may be displayed. Sixth embodiment

[0051] 8, CPU 110 may add information such as an icon indicating that the post itself is a negative post next to the poster's name, directly above the posted article, etc. When displaying an SNS page on display 330, CPU 310 of communication terminal 300 can display an icon indicating that the current post is negative, regardless of whether the post is the poster's own or someone else's post, and regardless of the poster's percentage of negative posts.

[0052] This reduces the negative impact on viewers when a user who posts a negative message makes one, even though the user has a low percentage of negative messages. More specifically, users who view posts can prepare themselves for the fact that a negative message is being displayed before viewing the post, reducing the shock. In addition, users who post can recognize that their post is negative, and can therefore modify or delete the content before it is viewed by many users.

[0053] More specifically, the configurations of the fourth to sixth embodiments can reduce the psychological effects of anonymization based on the "social feedback theory." The social feedback theory is the idea that people's behavior changes with feedback from others. People are sensitive to how others see them and evaluate them, and tend to try to modify their self-awareness and behavior based on that feedback. When a user who posted a negative message receives feedback that their behavior is negatively evaluated by labeling their behavior as "negative," the user receives feedback that their behavior is negatively evaluated. As a result, users who care about social evaluations may avoid posting negative messages and change their behavior to promote more positive communication. In addition, other users may see the feedback and understand that negative messages are not socially accepted, and tend to avoid posting similar messages. This is also part of the "social learning theory." It has been introduced in many papers that online (especially anonymous) WEB communication increases aggression (online disinhibition effect). For example, by giving feedback to the poster regarding each element in FIG. 18, improvement can be expected. In the network system 1 according to the above embodiment, it is possible to hide posts from users who post many posts containing those elements based on the tendency of their usual posts. <Seventh embodiment>

[0054] 10, CPU 110 preferably removes posts from users whose negative posts ratio exceeds the display limit ratio from among the searched posts (step S138), and then rearranges the posts on the SNS page in order from users whose negative posts ratio is small (step S139). CPU 110 may then create SNS page data in which the posts have been rearranged appropriately (step S140). <Eighth embodiment>

[0055] 8 and 10, CPU 110 may post advertisements on SNS pages according to the hobbies, preferences, and attributes of users as viewers. In particular, in this embodiment, when CPU 110 of server 100 selects users to distribute to in accordance with a request from an advertiser, it is preferable that CPU 110 distributes advertisements preferentially to SNS pages to be displayed to users with a low ratio of negative posts. <Ninth embodiment>

[0056] In the above embodiment, the user's posts are divided into three categories: positive, neutral, and negative. However, this is not limited to the above. For example, each post may be divided into more categories or into only two categories.

[0057] For example, as shown in Fig. 11, the CPU 110 of the server 100 may classify user posts into five levels: positive, slightly positive, neutral, slightly negative, and negative. Alternatively, the CPU 110 of the server 100 may classify users as posters into five levels: positive user, slightly positive user, neutral user, slightly negative user, and negative user. And, the server 100 may restrict posts of users who have a high ratio of slightly negative or negative posts from being displayed to other users as viewers. <Tenth embodiment>

[0058] Also, only a few months' worth of posts may be stored as valid sources of posts constituting the user data 121. For example, posts older than six months may not be reflected in the user data 121, or posts within the last three months may be weighted more heavily when calculating the ratio of negative posts. <Eleventh embodiment>

[0059] Some or all of the roles of the devices in the network system 1 of the above embodiment may be performed by other devices. For example, some or all of the roles of the server 100 of the above embodiment may be performed by another device such as the communication terminal 300, or may be shared among multiple devices on a cloud.

[0060] For example, one server group may implement an SNS, one server group may perform language processing of the content of posts, and one server group may perform sentiment analysis on the posts.

[0061] Alternatively, a part of the program installed in the server 100 may be stored and executed in the communication terminal 300. More specifically, the CPU 110 of the server 100 extracts data of a plurality of posts according to the hobbies, preferences, attributes, etc. of the user as a viewer, and transmits the data to the communication terminal 300. The data of the posts includes the contents of the posts, the poster's name, and the proportion of negative posts by the poster.

[0062] On the other hand, the CPU 310 of the communication terminal 300 executes the following processes in accordance with an application program for the SNS stored in the memory 320.

[0063] First, every time a user posts, CPU 310 of communication terminal 300 determines whether the post is negative or not, based on the determination of CPU 310 or server 100. CPU 310 updates user data 121 in memory 320 based on the determination result. CPU 310 can also accept a display limit ratio setting from the user via operation unit 340.

[0064] Then, as shown in FIG. 12, data of a plurality of posts suitable for the user's hobbies, preferences, and attributes is received from the server 100 (step S232). The CPU 310 refers to the user data 121 and reads out the display limit ratio of the user (step S236). The CPU 310 removes posts from users whose ratio of negative posts exceeds the display limit ratio from among the posts received from the server 100 (step S238). Alternatively, the CPU 110 extracts only posts from users whose ratio of negative posts is less than the display limit ratio from among the searched posts (step S238). The CPU 310 displays the SNS screen on the display 330 based on the data of the remaining posts (step S242). <Supplementary Information>

[0065] Here, a method for determining whether the posted content is negative or positive will be described in more detail. For example, the server 100 may perform emotion analysis processing as shown in FIG. 13. A negative post is an emotion that causes stress to other users (anger, disgust, disappointment). When using an emotion analysis model that can subdivide negative emotions, it is preferable that the CPU 110 does not determine that emotions such as "sadness, anxiety, and loneliness" are negative emotions but are highly likely not slanderous. <Other application examples>

[0066] Moreover, the network system 1 of the above embodiment can be applied to information processing of an SNS, as shown in FIG. 14, as an example.

[0067] Alternatively, the network system 1 can be applied to posting of online games, as shown in FIG. 15, for example.

[0068] Alternatively, the network system 1 can be applied to posting of news, reviews, comments on videos, and the like, as shown in FIG.

[0069] Alternatively, the network system 1 can be applied to posts on Twitter (registered trademark) or the like, as shown in FIG. <Example of emotion analysis using natural language processing model>

[0070] Below is an example of sentiment analysis performed by AI using a natural language processing model. (Negative example 1) Posted by A: "I found a new job and I'm having a lot of fun!" B says: "You'll probably quit that job soon anyway, won't you? Looking at your work history, I don't think you'll last long." Emotion analysis results: This comment is aggressive and negative. Person B is negatively evaluating Person A's past work history and questioning his / her ability and continuity.

[0071] (Negative example 2) Posted by A: "Recently, I've been focusing on my health and have started running every day." B says: "It's funny that you're so health-conscious. You always eat junk food." Emotion analysis results: This comment also has an aggressive and negative feel to it. Person B is sarcastic and dismissing Person A's new endeavors, and is mocking Person A's past actions.

[0072] (Positive example 1) Posted by A: "I'm planning to go hiking in the mountains this weekend. I want to refresh myself while enjoying nature!" B says: "That's a great idea, Mr. A! Nature is the best way to relax. I look forward to seeing some beautiful landscape photos!" Emotion analysis results: This comment contains positive, encouraging emotions. Person B praises Person A's plan for the hike, shares their enjoyment, and shows excitement.

[0073] (Positive example 2) Posted by A: "Today I made a homemade cake. It was my first time, but I think it turned out better than I expected!" B says: "Wow, Mr. A! That cake looks delicious! I'm always impressed with your culinary sense and creativity." Emotion analysis results: This comment conveys positive, complimentary sentiment. Person B praises Person A's cooking ability, evaluates his efforts positively, and thanks him for his efforts. <Summary>

[0074] In the above embodiment, a network system is provided that includes a server that provides a social networking service (SNS) and a communication terminal of a user who uses the SNS. The server stores the rate at which negative posts are made for each user, and restricts the display of posts by a user with a high rate of negative posts to other users.

[0075] Preferably, the server accepts, for each user using the SNS, a setting of a percentage of negative posts by other users that should be restricted from being displayed.

[0076] Preferably, the server causes a communication terminal of a user who is using the SNS to display information indicating the set posting ratio.

[0077] Preferably, the server causes a communication terminal of a user who is using the SNS to display information indicating the proportion of negative posts regarding that user.

[0078] Preferably, the server causes a communication terminal of a user using the SNS to display information indicating the proportion of negative posts related to the poster of the displayed post.

[0079] Preferably, the server displays a predetermined message on the communication terminal of a user who is using the SNS, indicating that the displayed post is negative.

[0080] Preferably, the server prioritizes displaying posts by users with a low rate of negative posts over posts by users with a high rate of negative posts.

[0081] Preferably, the server displays advertisements preferentially to users who have a low rate of negative posts, rather than to users who have a high rate of negative posts.

[0082] In the above embodiment, an information processing method is provided that includes the steps of: a user posting to an SNS; a server updating the proportion of negative posts made by the user who is the poster by determining whether the post is negative or not; and, when a user who is the viewer browses the SNS, the server restricts the display of posts from users who have a high proportion of negative posts.

[0083] In the above embodiment, a server that provides an SNS is provided, the server including a communication interface for communicating with a communication terminal of a user, a memory for storing a ratio of negative posts for each user, and a processor for restricting display of posts by a user with a high ratio of negative posts to other users.

[0084] The embodiments disclosed herein should be considered to be illustrative and not restrictive in all respects. The scope of the present invention is defined by the claims, not the above description, and is intended to include all modifications within the meaning and scope of the claims. [Explanation of symbols]

[0085] 1: Network system 100: Server 110: CPU 120:Memory 121: User data 140:Operation unit 160: Communication interface 300: Communication terminal 310: CPU 320: Memory 330: Display 340:Operation unit 350: Touch panel 360: Communication interface 370: Speaker 380:Mike 390: Camera

Claims

1. A server providing a social networking service (SNS); A communication terminal of a user who uses the SNS, The server stores the rate at which negative posts are made for each user, and restricts the display to other users of posts from a user with a high rate of negative posts.

2. The network system according to claim 1 , wherein the server accepts, for each user currently using the SNS, a setting of a percentage of negative posts by other users whose display should be restricted.

3. The network system according to claim 1 , wherein the server causes a communication terminal of a user who is using the SNS to display information indicating the set posting ratio.

4. The network system according to claim 1 , wherein the server causes a communication terminal of a user using the SNS to display information indicating a ratio of negative posts related to the user.

5. The network system according to claim 1 , wherein the server causes a communication terminal of a user using the SNS to display information indicating a ratio of negative posts related to a poster of a displayed post.

6. The network system according to claim 1 , wherein the server displays a predetermined message on a communication terminal of a user who is using the SNS, the message indicating that a displayed post is negative.

7. The network system according to claim 1 , wherein the server displays posts by users who post negative comments at a low rate, rather than posts by users who post negative comments at a high rate.

8. The network system according to claim 1 , wherein the server displays advertisements preferentially to users who post negative comments at a low rate, rather than to users who post negative comments at a high rate.

9. A step in which a user posts on an SNS; A server updates the negative posting rate of the user by determining whether the posting is negative; The information processing method includes a step in which, when a user who is a viewer views an SNS, the server restricts the display of posts from users who have a high rate of making negative posts.

10. A server providing an SNS, a communication interface for communicating with a user's communication terminal; A memory for storing a ratio of negative posts for each user; A server comprising: a processor that limits the display of posts from a user with a high rate of negative posts to other users.

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