Exposure information provision system, exposure information provision method, and program

Abstract

To provide an exposure information provision system, exposure information provision method and program, which are novel and useful for grasping exposure information of Web articles.SOLUTION: An exposure information provision system 1 is provided, comprising an exposed item collection unit 11 capable pf performing processing for collecting exposed items that are exposed to at least one of four media of TV programs, newspaper articles, magazine articles and Web articles and matching a keyword, and an output unit 12 capable of performing processing for outputting information on whether or not the collected exposed items are main items principally referring to matters related to the keyword.SELECTED DRAWING: Figure 3

Description

[Technical field]

[0001] The present disclosure relates to a technique for measuring and providing exposure information to media such as television programs, newspaper articles, magazine articles, and web articles. [Background technology]

[0002] Various techniques for measuring the reach (expected number of people) of an advertisement have been known. For example, Patent Document 1 describes a technique for measuring the effectiveness of a banner advertisement posted on a web page, which calculates the reach.

[0003] However, products, services or brands may be exposed in the media by means other than advertising, and there is a disclosure of a system for finding out how a product, service or brand is exposed in the media, excluding advertising (see Patent Document 2). [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2011-216120 A [Patent Document 2] Patent No. 6711870 Summary of the Invention [Problem to be solved by the invention]

[0005] It is considered that the manner of media exposure includes a first manner in which matters related to the keyword of the brand name or product name exposure target are mainly mentioned, and a second manner in which the keyword appears but other matters are mainly mentioned. If the exposure manner of an exposure case is the first manner, it can be evaluated that the influence of the exposure case is relatively large, and if the exposure manner of an exposure case is the second manner, it can be evaluated that the influence of the exposure case is relatively small. It would be useful if there was a function that allows users to know the exposure cases that were exposed in the first manner, but such a function has not been proposed.

[0006] The present disclosure can solve the above problem, and provides a system, method, and program for providing exposure information that are new and useful for understanding exposure information of Web articles. [Means for solving the problem]

[0007] The exposure information providing system of the present disclosure includes an exposure case collection unit capable of executing a process of collecting exposure cases that have been exposed in at least one of four media, namely television programs, newspaper articles, magazine articles, and Web articles, and that match a keyword, and an output unit capable of executing a process of outputting information as to whether the collected exposure cases are lead cases that mainly refer to things related to the keyword. [Brief description of the drawings]

[0008] [Figure 1] FIG. 1 is a block diagram showing an exposure information providing system 1 according to a first embodiment. [Diagram 2] 4 is a flowchart showing a process executed by the exposure information providing system 1. [Diagram 3] FIG. 2 is a diagram showing an example of a screen displayed by the exposure information providing system 1. [Figure 4] FIG. 4 is a diagram showing a screen showing detailed information about an exposure case represented by record R10 in FIG. 3. [Diagram 5] FIG. 4 is a diagram showing a screen showing detailed information about an exposure case represented by record R11 in FIG. 3; [Figure 6]FIG. 4 is a diagram showing a screen showing detailed information of an exposure case represented by record R12 in FIG. 3. [Figure 7] FIG. 4 is a diagram showing a screen showing detailed information about an exposure case represented by record R13 in FIG. 3; [Figure 8] FIG. 13 is a diagram showing a leading and supporting role analysis screen displayed by the exposure information providing system 1. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] <Exposure Information System> Hereinafter, an exposure information providing system 1 according to a first embodiment of the present disclosure will be described with reference to the drawings.

[0010] An example of a subject related to this system is a so-called web application that displays a screen, accepts necessary information, outputs the results, and allows a user to view the results in the web browser in response to an access via a web browser, but is not limited to this. For example, information may be accessible via an application executed on a mobile terminal.

[0011] 1, the exposure information providing system 1 includes a receiving unit 10. The receiving unit 10 is configured to be able to receive at least one keyword designated by a user's operation.

[0012] A specific example of the reception unit 10 is shown in FIG. 3. FIG. 3 is a diagram showing an example of a screen displayed by the exposure information providing system 1. As shown in FIG. 3, a keyword (110) representing a product, service, brand, house brand, or company name can be set. In the example of FIG. 3, two keywords, "company name A" and "company name B", are set, but as long as one or more are set, two or more, or three or more may be set. As shown in FIG. 3, a period (111) can be set, such as "2022 / 10 / 20 to 2022 / 10 / 24". Also, as shown in the figure, at least one of the four media, television programs, newspaper articles, magazine articles, and Web articles, can be set as a display target. This setting can be performed by a media setting button 112 (operation unit) on the screen. In the figure, all four media are selected and set as display targets (the media marked with a circle among the four media are display targets). As a method of setting a display target, one or more of "main role", "supporting role", and "parallel" can be selected and set by a button 113 (operation unit). The terms "main character," "supporting character," and "parallel character" will be discussed later.

[0013] <Article Extraction> As shown in FIG. 1, the exposure information providing system 1 includes an exposure case collection unit 11. The exposure case collection unit 11 is configured to be able to execute a process of collecting exposure cases that are exposure cases that are exposed in at least one of four media, namely, television programs, newspaper articles, magazine articles, and Web articles and match a keyword. The exposure case collection unit 11 may collect exposure cases that match the period accepted by the acceptance unit 10. As an example, the exposure case collection unit 11 may collect exposure cases based on data having exposure contents (article contents) that do not include matters related to advertisements. When the period is used as a search condition, the exposure case may be linked to an exposure date. Specifically, the exposure case collection unit 11 includes a Web article collection unit 11a, a television program collection unit 11b, a newspaper article collection unit 11c, and a magazine article collection unit 11d.

[0014] The Web article collection unit 11a refers to a Web article database D1, which has article contents and publication dates that do not include matters related to advertisements, and extracts Web articles that match the keywords 110 and period 111. The Web article database D1 includes page titles (titles of articles), URLs, publication dates, analysis results of article contents (tags, etc.), and the like. The Web article database D1 stores the results of analysis of the contents of all Web articles for the purpose of Web analysis as stipulated in Article 47-7 of the Copyright Act. In this case, advertisements are excluded, so advertisements such as banners on Web pages are excluded. One example of the analysis results is information on whether an exposed matter is a main or supporting role.

[0015] The TV program collection unit 11b refers to a TV program database D2 having information on program contents and broadcast dates and times that do not include matters related to advertisements, and extracts TV programs that match the keywords 110 and the period 111. In the first embodiment, metadata that is a text version of TV program contents other than advertisements made by Wire Action Co., Ltd. or M Data Co., Ltd. can be used in the TV program database D2. This enables search and extraction using the keywords 110 input to the exposure information providing system 1. The TV program database D2 contains, for example, the broadcast date (exposure date), broadcast station, program name, broadcast time, program contents (exposure contents), topic name (program title), related words (a group of words indicating matters related to the program), and performer information (information indicating the names and affiliations of performers).

[0016] The newspaper article collection unit 11c refers to a newspaper article database D3 having information on article contents and publication dates that do not include matters related to advertisements, and extracts newspaper articles that match the keywords 110 and period 111. The newspaper article database D3 contains, for example, the article title, article contents (exposure contents), publication date (exposure date), and a newspaper ID for identifying the newspaper in which the article was published. The method of extracting articles that match the keywords is the same as for the television programs described above.

[0017] The magazine article collection unit 11d refers to a magazine article database D4 that has information about article contents and publication dates that do not include matters related to advertisements, and extracts magazine articles that match the keywords 110 and period 111. The magazine article database D4 contains, for example, the article title, article contents (exposure contents), publication dates (exposure dates), and a magazine ID for identifying the magazine in which the article was published. The method of extracting articles that match the keywords is the same as for the television programs described above.

[0018] <Calculating reach> 1, the exposure information providing system 1 includes a reach calculation unit 13. The reach calculation unit 13 can execute a process of calculating the reach of the exposure cases (Web articles, TV programs, newspaper articles, magazine articles) collected by the exposure case collection unit 11.

[0019] The reach calculation unit 13 of the first embodiment calculates the reach of a Web article based on page views. More specifically, the reach calculation unit 13 divides the monthly page view data of each medium (Web site) collected separately by the monthly number of collected articles, and determines the value as the page view of the Web article, which is the reach, as an example.

[0020] The reach calculation unit 13 in the first embodiment is configured to be able to calculate the reach of a television program based on the number of viewers of the program. More specifically, the reach calculation unit 13 uses data on the number of viewers per predetermined time period to calculate the maximum number of viewers occurring during the broadcast time of the program as the reach. In this embodiment, as an example, the "number of individual viewers aged 4 and over" per minute of minute-by-minute viewer rating and viewer number data manufactured by Video Research, Inc. is used. This is just one example and can be changed as appropriate.

[0021] The reach calculation unit 13 of the first embodiment is configured to be able to calculate the reach of a newspaper article based on the circulation number. More specifically, the reach calculation unit 13 may, for example, multiply the circulation number data of each medium (newspaper) collected separately by a predetermined subtraction rate (less than 1.0) to obtain the reach number. This is just one example and can be changed as appropriate.

[0022] The reach calculation unit 13 of the first embodiment is configured to be able to calculate the reach of a magazine article based on the number of copies published. More specifically, the reach calculation unit 13 may, for example, multiply the separately collected data on the number of copies published of each medium (magazine) by a predetermined subtraction rate (1.0 or less) to obtain the reach. This is just one example and can be changed as appropriate.

[0023] <Calculation of advertising equivalent amount> 1, the exposure information providing system 1 includes an advertising conversion cost calculation unit 14. The advertising conversion cost calculation unit 14 can execute a process of calculating the advertising conversion cost of an exposure item (Web article, TV program, newspaper article, magazine article). As an example, the advertising conversion cost calculation unit 14 in the first embodiment calculates the advertising cost conversion amount of a Web article according to the monthly PV of the publication medium, based on the monthly PV and advertising fees of major domestic Web media that have set up tie-up / article advertising menus. The advertising cost calculation unit 14 in the first embodiment calculates the advertising cost equivalent of a television program based on the station, time period, and number of seconds of coverage, based on the spot advertising fees by time period of each station. The advertising conversion cost calculation unit 14 of the first embodiment calculates the advertising cost conversion amount of a newspaper article according to the publication area based on the advertising fee under the article of each newspaper. The advertising conversion cost calculation unit 14 of the first embodiment calculates the advertising cost conversion amount of a magazine article using the 4C / 1C advertising fee of each magazine according to the number of pages published. These calculation methods are examples, and are not limited to these, and can be changed as appropriate.

[0024] <Main character judgement> As shown in FIG. 1, the exposure information providing system 1 has a leading role determination unit 15. The leading role determination unit 15 can execute a process of determining whether or not the exposure case (Web article, TV program, newspaper article, magazine article) collected by the exposure case collecting unit 11 is a leading role case. A leading role case is a case that mainly mentions about the keyword, and a predetermined leading role condition is satisfied. A supporting role case is a case that mainly mentions other things without mainly mentioning about the keyword, and a predetermined supporting role condition is satisfied. For example, if the keyword is "company name A", it is a leading role case if it mainly mentions a new product of company name A. On the other hand, if it mainly mentions a new product of company name B and, as a supplement, a product of company name A of a rival company is mentioned, it is a supporting role case. "Mainly mentioned" may mean, for example, that it is the main mention of the exposure information, so much that it is also mentioned in the title of the exposure case (topic name (title) in TV program, title (title) in newspaper article, magazine article, and Web article). A parallel case means that when two or more keywords are set, at least two of the set keywords are determined to be main cases, or all of the set keywords are determined to be supporting cases (predetermined parallel matching conditions are met). If it is neither a main case nor a parallel case, it is a supporting case. That is, if a certain exposure case is determined to be a main case for the keyword "company name A" and the same exposure case is further determined to be a main case that mainly mentions the keyword "company name B", it is determined to be a parallel case. For example, if two keywords, "company name A" and "company name B", are set and both of the two keywords are determined to be not main cases, it is determined to be a parallel case. On the other hand, if one of the two keywords is determined to be a main case and the other keyword is determined to not be a main case, it is determined to be a supporting case.

[0025] As described above, the exposure case includes a title and a content expressed by characters. The main character determination unit 15 determines whether or not the exposure case is a main character case based on the location where the keyword appears in the exposure case.

[0026] As a specific example, when the exposed case is a Web article, a newspaper article, or a magazine article, the main character determination unit 15 determines whether a keyword appears in the title (article title) of the exposed case and whether the keyword appears within a predetermined number of characters from the beginning of the article content. If a keyword appears in the title of the exposed case or if the keyword appears within a predetermined number of characters from the beginning of the article content of the exposed case, the exposed case is determined to be a leading case. This is based on the idea that if it is a leading case, the keyword is likely to appear in the title, and if it is a leading case, the keyword is likely to appear at the beginning of the article. In addition, when multiple keywords are set, if two or more keywords appear in the title of the exposure case or if two or more keywords appear within a predetermined number of characters from the beginning of the article content, the exposure case is determined to be a parallel case. Similarly, when two keywords are set, if the two keywords do not appear in the title of the exposure case and do not appear within a predetermined number of characters from the beginning of the article content, the exposure case is determined to be a parallel case.

[0027] As a specific example, when the exposure case is a television program, the main character determination unit 15 determines whether or not a keyword appears in the title of the television program (topic name of the program), and when the keyword appears in the title of the television program (topic name of the program), it determines that the exposure case is a main character case. When two or more keywords appear, it determines that the exposure case is a parallel case. On the other hand, when the keyword does not appear in the title of the television program (topic name of the program), it determines whether the exposure case is a main character case, a supporting case, or a parallel case depending on the combination pattern of the presence or absence of the keyword in the related words, content, and performer information.

[0028] <Exposure information output> 1, the exposure information providing system 1 includes an output unit 12. The output unit 12 outputs exposure information. The output unit 12 can execute a process of outputting, as the exposure information, a determination result as to whether or not an exposure case is a featured case. FIG. 3 is a screen that displays a list of articles that match the keyword and period as exposure information. This screen shows a state in which one article is displayed per record. Specifically, the exposure date (publication date), keyword, media type (four media types), medium name (site name, broadcasting station, newspaper company name, magazine name, etc.), lead type, article title, reach number, and advertising conversion cost are displayed. For example, in record R10, the media is a television program, and an exposure case broadcast on broadcasting station A is shown, and it is indicated that the exposure case is a lead case. By operating record R10, a screen showing detailed information about the exposure case is displayed (see FIG. 4). As shown in FIG. 4, the case of record R10 in FIG. 3 is determined to be a lead case because the keyword ("company name A") does not appear in the title, but the keyword ("company name A") appears in the related words. In record R11 shown in Fig. 3, the media is a television program, an exposure case broadcast by broadcasting station B is shown, and the exposure case is shown to be a supporting case. By operating record R11, a screen showing detailed information about the exposure case is displayed (see Fig. 5). As shown in Fig. 5, the case of record R11 in Fig. 3 is determined to be a supporting case because the keyword ("Company Name A") does not appear in the title or related words, but does appear in the content. In record R12 shown in Fig. 3, the medium is a Web article, an exposure case published in medium A (site) is shown, and the exposure case is indicated as a featured case. By operating record R12, a screen showing detailed information about the exposure case is displayed (see Fig. 6). As shown in Fig. 6, the case of record R12 in Fig. 3 does not have a keyword ("company name A") in the title, but the beginning of the article (not shown) (within a specified number of characters) states "Company name A's (product name) will release the third edition of the ●● model...", so it is determined to be a featured case. In record R13 shown in Fig. 3, the medium is a Web article, an exposure case published in medium B (site) is shown, and the exposure case is shown to be a parallel case. By operating record R13, a screen showing detailed information about the exposure case is displayed (see Fig. 6). The case of record R12 in Fig. 3 is determined to be a parallel case because a keyword ("Company Name A") appears in the title and another keyword ("Company Name B") appears in the title, as shown in Fig. 7.

[0029] <Analysis of main and supporting roles> The reach number and the advertising conversion cost exemplified in FIG. 3 to FIG. 7 can be said to be the state of the exposure case. In addition, the number of publications may be included in the state of the exposure case related to the media selected for display by the media setting button 112 among the four media. As shown in FIG. 3 to FIG. 7, the state of the exposure case (the reach number and the advertising conversion cost) is calculated individually for each exposure case. In addition, as shown in FIG. 8, the aggregate value of the state of the exposure case (the reach number) that is aggregated by distinguishing between the main case and the non-main case (supporting case) that is not the main case can be output. As shown in FIG. 8, the aggregate value of the reach number of the main case, the aggregate value of the reach number of the supporting case, and the aggregate value of the reach number of the parallel case can be displayed for the company name A. In addition, the aggregate value of the reach number of the main case, the aggregate value of the reach number of the supporting case, and the aggregate value of the reach number of the parallel case can be displayed for the company name B. Note that, although the reach number is output as the state of the exposure case in FIG. 8, it is not limited to this. For example, the aggregate value of the advertising conversion cost or the aggregate value of the number of publications may be used. In FIG. 8, information on the ratio of leading cases to non-leading cases can be output for the aggregated value of the exposed case state.

[0030] <Exposure information provision method> The operation of the exposure information providing system 1 will be described with reference to FIG.

[0031] First, in step S1, the accepting unit 10 accepts at least one keyword. A period may also be specified.

[0032] In the next step S2, the exposure case collection unit 11 collects Web articles that match the period and keyword based on data having exposure content and exposure date that does not include matters related to advertising. In the next step S3, the reach calculation unit 13 calculates the reach of the collected Web articles. In the next step S4, the advertising conversion cost calculation unit 14 calculates the advertising conversion cost of the collected Web articles. Note that steps S3 and S4 are in no particular order, and at least one of the steps may be omitted. In the next step S5, the main character determination unit 15 executes a process of determining whether the collected exposure case is a main character case that mainly refers to matters related to the keyword. In the next step S6, the output unit 12 executes a process of outputting the determination result of whether the collected exposure case is a main character case.

[0033] [1] As described above in the first embodiment, the exposure information providing system 1 may include an exposure case collection unit 11 capable of executing a process of collecting exposure cases that are exposed in at least one of the four media, i.e., television programs, newspaper articles, magazine articles, and Web articles, and that match a keyword, and an output unit 12 capable of executing a process of outputting information as to whether the collected exposure cases are lead cases that mainly refer to something related to the keyword.

[0034] According to this configuration, information is output as to whether or not an exposed case that matches a keyword is a leading case that mainly refers to something related to the keyword, thereby providing a new function of allowing users to know which is the leading case.

[0035] [2] The exposure information providing system 1 described in [1] above may include a leading actor determination unit 15 capable of executing a process of determining whether or not a collected exposure case is a leading actor case, and the information output by the output unit 12 may include the determination result of the leading actor determination unit 15. This makes it possible to accurately output information on whether or not a case is a leading actor case.

[0036] [3] In the exposure information providing system 1 described in [2] above, the exposure case may include the title and content of the exposure case expressed in text, and the main character determination unit 15 may be capable of determining whether or not the exposure case is a main character case based on the location where the keyword appears in the exposure case. If the exposure case is a main character case, the keyword is likely to appear in the title and the keyword is likely to appear at the beginning of the content, so that accurate determination may be possible.

[0037] [4] In the exposure information providing system 1 described in the above [3], the leading role determination unit 15 may determine that an exposure case is a leading role case when a keyword is included in the title of the exposure case. This enables accurate determination.

[0038] [5] In the exposure information providing system 1 described in any one of [1] to [4] above, the status of the exposure case may include at least one of the number of reaches, advertising conversion costs, and number of publications, the status of the exposure case may be calculated individually for each exposure case, and an aggregated value of the status of the exposure cases, which is calculated by distinguishing between lead cases and non-lead cases that are not lead cases, may be output. According to this configuration, it is possible to know the aggregated value of the status of the exposed cases of the lead case, and therefore it is possible to know the influence of the public relations of the lead case.

[0039] [6] As in the first embodiment, the exposure information providing method may be a method executed by one or more processors, and may include executing a process of collecting exposure cases that are exposed in at least one of four media, i.e., television programs, newspaper articles, magazine articles, and Web articles, and that match a keyword, and executing a process of outputting information as to whether the collected exposure cases are lead cases that mainly refer to things related to the keyword.

[0040] [7] As in the first embodiment, the program may cause one or more processors to execute a process of collecting exposure cases that appear in at least one of four media, namely television programs, newspaper articles, magazine articles, and Web articles, and that match a keyword, and a process of outputting information as to whether the collected exposure cases are lead cases that mainly refer to something related to the keyword.

[0041] Although the embodiments of the present disclosure have been described above based on the drawings, the specific configurations should not be considered to be limited to these embodiments. The scope of the present disclosure is indicated not only by the description of the above-mentioned embodiments but also by the claims, and further includes all modifications within the meaning and scope equivalent to the claims.

[0042] The structures employed in the above-described embodiments may be employed in any other embodiment. The specific configurations of the components are not limited to the above-described embodiments, and may be modified in various ways without departing from the spirit of the present disclosure.

[0043] (A) In the above embodiment, the status of the exposure case includes both the reach number and the advertising conversion cost, but is not limited to this. For example, at least one of the reach number and the advertising conversion cost may be included.

[0044] (B) In the above embodiment, the cases are classified into three types: main cases, supporting cases, and parallel cases, but the number of classifications can be changed in various ways as long as the main case is included. For example, the parallel case may be omitted.

[0045] (C) The main character determination unit 15 may execute a process of determining whether or not any one of a television program, a newspaper article, a magazine article, and a Web article is a main character case. For example, the main character determination unit 15 can automatically determine whether or not a television program and a Web article are a main character case, but does not automatically determine whether or not the remaining newspaper articles and magazine articles are main characters cases. The determination result of whether or not a newspaper article and a magazine article are a main character case may be manually set.

[0046] (D) In ​​the above embodiment, the main actor determination unit 15 is provided, but the main actor determination unit 15 does not have to be provided. Specifically, a main actor determination unit may be provided outside the system, a determination request as to whether or not a case is a main actor may be sent to the outside, and the result of the request may be output. Also, information as to whether or not a collected exposure case is a main actor may be automatically or manually stored in advance, and the stored information may be output.

[0047] For example, the order of execution of each process, such as operations, procedures, steps, and stages, in the devices, systems, programs, and methods shown in the claims, specifications, and drawings, can be arbitrary, as long as the output of a previous process is not used in a subsequent process. Even if the flow in the claims, specifications, and drawings is described using "first," "next," and the like for convenience, this does not mean that it is essential to execute the processes in this order.

[0048] Each unit shown in Fig. 1 is realized by executing a predetermined program on one or more processors, but each unit may be configured with a dedicated memory or a dedicated circuit. In the system of the above embodiment, each unit is implemented in the processor of one computer, but each unit may be distributed and implemented on multiple computers or in the cloud. In other words, the above method may be executed on one or more processors.

[0049] The system includes a processor. For example, the processor may be a central processing unit (CPU), a microprocessor, or other processing unit capable of executing computer-executable instructions. The system also includes memory for storing data for the system. In one example, the memory includes computer storage media, including RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, DVD or other optical disk storage, magnetic cassettes, magnetic tapes, magnetic disk storage or other magnetic storage devices, or any other medium that can be used to store desired data and that can be accessed by the system. [Explanation of symbols]

[0050] 1: Exposure information system 11: Exposure Case Collection Department 12: Output section 15: Lead Role Judgment Department

Claims

1. an exposure case collection unit capable of collecting exposure cases that are exposed in at least one of four media, namely, television programs, newspaper articles, magazine articles, and Web articles, and that match a keyword; An output unit capable of executing a process of outputting information on whether the collected exposure case is a main case that mainly mentions something related to the keyword; An exposure information providing system comprising:

2. A leading case determination unit is provided for determining whether the collected exposure case is the leading case, The exposure information providing system according to claim 1 , wherein the information output by the output unit includes a determination result from the main actor determination unit.

3. The exposure case includes a title and content of the exposure case expressed in text; The exposure information providing system according to claim 2 , wherein the leading role determining unit is capable of determining whether the exposure case is the leading role based on a position where the keyword appears within the exposure case.

4. The exposure information providing system according to claim 2 , wherein the leading role determination unit determines that the exposure case is the leading role case when the keyword is included in a title of the exposure case.

5. The status of the exposure case includes at least one of the reach, the advertising conversion cost, and the number of impressions; The status of the exposure case is calculated individually for each of the exposure cases; The exposure information providing system according to any one of claims 1 to 4, capable of outputting a total value of the status of the exposure cases, the total value being calculated by distinguishing between the main case and a non-main case that is not the main case.

6. A method executed by one or more processors, comprising: Executing a process of collecting exposure cases that are exposed in at least one of four media, namely, television programs, newspaper articles, magazine articles, and Web articles, and that match a keyword; Executing a process of outputting information on whether the collected exposure case is a leading case that mainly mentions something related to the keyword; A method for providing exposure information, including:

7. Executing a process of collecting exposure cases that are exposed in at least one of four media, namely, television programs, newspaper articles, magazine articles, and Web articles, and that match a keyword; Executing a process of outputting information on whether the collected exposure case is a leading case that mainly mentions something related to the keyword; A program for causing one or more processors to execute the above.

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