Coupon issuance system
Patent Information
- Application Number
- JP2024194720
- Authority / Receiving Office
- JP · JP
- Patent Type
- Applications
- Current Assignee / Owner
- Priority Date
- 2022-08-30
- Filing Date
- 2024-11-06
- Publication Date
- 2025-05-07
AI Technical Summary
There is a lack of motivation for stores to participate in receipt sharing systems, leading to a decline in sales and shopping frequency within specific store groups due to the reluctance to make receipt information public.
A coupon issuing system that incentivizes stores to participate by registering receipt information, issuing coupons based on matching conditions, and rewarding both the purchasing and issuing stores with incentive frequencies, while considering store correlations and customer attributes.
The system motivates stores to participate in receipt sharing, promotes inter-store shopping, and enhances sales by using incentive frequencies and customer-specific coupon issuance, thereby encouraging chain purchases.
Smart Images

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Abstract
Description
[Technical field]
[0001] The present invention relates to a coupon issuing system, and more particularly to a coupon issuing system that issues coupons to customers based on receipt information registered by the customers using receipts issued for purchases at stores belonging to a specific store group. [Background technology]
[0002] Due to the spread of infectious diseases and the rise of electronic commerce (EC), commercial areas where stores are concentrated, such as shopping centers (SCs) and shopping streets (hereinafter referred to as "specific store groups"), have seen a significant decrease in the frequency of customers visiting stores and a drop in the number of purchases made at tenant stores, resulting in a serious decline in sales.
[0003] On the other hand, the receipt sharing system in Patent Document 1 aims to promote purchasing by issuing coupons through the sharing of receipt information. However, from the perspective of each store, there is no reason for them to actively participate in the receipt sharing system in order to actively make their own receipt information public. Even if they tried to promote shopping around from the store that issued the receipt, which is sure to be the starting point of the purchase, it was difficult to utilize the receipt. [Prior art documents] [Patent documents]
[0004] [Patent Document 1] JP 2020-107263 A Summary of the Invention [Problem to be solved by the invention]
[0005] In view of the above-mentioned conventional situation, an object of the present invention is to provide a coupon issuing system that motivates stores that issue receipts to participate and that encourages shopping among stores that belong to a specific store group. [Means for solving the problem]
[0006] In order to achieve the above object, the coupon issuing system according to the present invention is characterized in that it issues coupons to customers based on receipt information registered by a customer through application using a receipt issued for a purchase at a store belonging to a specific store group (corresponding to the function of the application input module 210 in the embodiment of the invention; hereinafter, the same notation will be used in parentheses), and has a GUI display means for displaying the customer terminal, and a server (SV01) that processes information and is connected to the customer terminal via a communications network (NW), and has a store-related registration unit (store-related registration module 110) that registers information for each store, a receipt storage unit (receipt storage DB 222) that records the receipt information including the purchased item and purchase price registered through application on the receipt, a coupon issuing condition registration unit (coupon issuing condition registration DB 121) that sets and registers coupon issuing conditions, a coupon issuing unit (coupon issuing module 120), and and a first incentive points accumulation unit (first incentive points accumulation DB132) which accumulates first incentive points for each store. The coupon issuance condition registration unit records the coupon issuance conditions, coupon contents, and a coupon group including one or more of the stores. The coupon issuance unit searches for receipt information which matches the coupon issuance conditions of the coupon issuance condition registration unit from among the multiple receipt information, selects a coupon issuing store from stores which belong to a coupon group associated with the relevant coupon issuance condition, and issues a coupon registered by the coupon issuing store to the customer. The coupon is displayed on a GUI display means of the customer terminal. The first incentive points accumulation unit grants first incentive points from the coupon issuing store or the group of multiple stores to which the coupon issuing store belongs to, to the purchasing store or the group of multiple stores to which the purchasing store belongs.
[0007] According to this feature, the coupon issuing unit searches for receipt information that matches the coupon issuing conditions of the coupon issuing condition registration unit from the receipt information sent by the customer. Then, a coupon issuing store is selected from stores belonging to a coupon group associated with the corresponding coupon issuing condition, and a coupon registered by the coupon issuing store is issued to the customer who applied. The coupon displayed on the GUI display means of the customer terminal is used by the applicant at the coupon issuing store, which leads to a shopping spree from the purchase store that issued the receipt to the coupon issuing store, and the coupon issuing store becomes the next purchase store, resulting in a chain of purchases. Moreover, since the first incentive point accumulation unit grants first incentive points from the coupon issuing store to the purchase store, the purchase store actively participates in the system and actively encourages customers who have made purchases at the store to apply for the coupon, further promoting shopping spree.
[0008] In the above feature, the first incentive points in the first incentive point storage unit may be increased or decreased by being transferred between the stores or the group of the multiple stores. According to this feature, by offsetting incentive points between stores in a facility, the first incentive points borne by each store are equalized, thereby encouraging mutual shopping and supporting each other.
[0009] A store correlation section (store correlation module 140) may be further provided that calculates the similarity between two stores based on the store opening information of a specific group of stores nationwide and arranges the correlated stores in order of similarity with the purchasing store, and the coupon issuing section may sequentially select correlated stores from the stores in the coupon group in order of similarity in the store correlation section. The similarity may be, for example, something called a Jaccard coefficient, and when a coupon group registers multiple stores and multiple stores are listed in accordance with a coupon scenario, the similarity may be used to issue coupons from stores with a higher correlation with purchases.
[0010] This store correlation unit may, for example, narrow down the group of stores using customer attributes containing information including the customer's gender or age that was entered by the customer when registering through the application or that was permitted for use by the customer, and may also calculate the similarity between two stores.
[0011] The degree of similarity can be calculated by dividing the number of specific commercial facilities in which both of two stores are located by the number of specific commercial facilities in which either of the two stores is located.
[0012] Without using similarity, the coupon issuing unit may use customer attributes including information including the customer's gender or age that was entered by the customer when registering through the application or that was authorized for use by the customer, and select a coupon issuing store from stores belonging to a coupon group.
[0013] The coupon issuing unit may sequentially select correlated stores from among the stores in the coupon group in order of similarity in the store correlation unit, and may further select a coupon issuing store using customer attributes including information including the customer's gender or age that was entered by the customer or permitted to be used by the customer when registering through the application.
[0014] In each of the above features, the coupon issuing unit may select a store from among the stores in the coupon group, and then hold a lottery according to a probability determined by coupon issuing conditions, and issue a coupon for the winning store.
[0015] The coupons may be given a priority or a priority determination frequency. By prioritizing coupons with higher priority determination frequencies from among a plurality of coupons, a coupon with a higher correlation is issued to a customer of a certain store. Here, based on the past purchase history of the customer entered by the customer when registering through the application or permitted for use by the customer, if there is a purchase history at the coupon-issuing store or an affiliated store, the priority may be raised or the priority determination frequency may be increased. Stores with purchase history can promote the issuance of coupons by increasing the priority determination frequency.
[0016] If the customer has a purchase history at the coupon issuing store or its affiliated stores based on the customer's past purchase history entered by the customer when registering through the application or permitted to be used by the customer, the GUI display means may display a different coupon display screen. By recognizing customers with a purchase history and showing a different screen to customers with a purchase history of the customer's own brand, the customer is encouraged to identify the customer and this provides an opportunity for the clerk to change his / her response.
[0017] The first incentive points may be issued when the coupon is used, thereby making it possible to prevent the first incentive points from being awarded to a store in which the coupon is issued in response to an application that does not result in a purchase at the store.
[0018] The coupon issuer may further include a second incentive count accumulation unit (second incentive count DB133) that has a coupon proposer ID and accumulates second incentive counts in association with coupon issuance, and the second incentive count accumulation unit may grant the second incentive count to the coupon proposer ID. This can encourage a store clerk or the like who proposes a coupon to create a coupon scenario. It is also preferable that the second incentive count is issued when the coupon is used. This can prevent the second incentive from being granted to a coupon proposer for an application that does not result in a purchase at the coupon-issuing store.
[0019] The coupon may include an additional message and / or link (hereinafter, "additional message, etc."), and additional points may be issued to the second incentive points at the time of issuing the coupon and / or when making a purchase at another store. Effect of the Invention
[0020] The features of the coupon issuing system according to the present invention described above make it possible to provide a coupon issuing system that motivates stores that issue receipts to participate and also promotes shopping among stores that belong to a specific store group.
[0021] Other objects, configurations and effects of the present invention will become apparent from the following detailed description of the preferred embodiments of the present invention. [Brief description of the drawings]
[0022] [Figure 1] This is a relationship diagram of all terminals and servers connected to the network. [Diagram 2] FIG. 2 is a functional configuration diagram of a store terminal and a server installed in association with a specific store group. [Diagram 3] FIG. 13 is a diagram showing the functional configuration achieved in the server through a customer mobile terminal used in association with a specific store group. [Figure 4] FIG. 1 is an explanatory diagram showing a mechanism for providing incentives. [Figure 5a] FIG. 11 is a flow diagram showing a coupon issuing mechanism. [Figure 5b] FIG. 13 is a flowchart showing a processing procedure in a store correlation module in the coupon issuing module. [Figure 5c] FIG. 5B is an explanatory diagram of the similarity determination in FIG. [Figure 5d] FIG. 13 is a flow diagram showing a processing procedure for narrowing down based on customer attributes in the coupon issuing module. [Figure 5e] FIG. 13 is a flow diagram showing a process for narrowing down the selection by lottery in the coupon issuing module. [Figure 5f] FIG. 13 is a flow diagram showing a processing procedure of a store correlation module that takes into account customer attributes in the coupon issuing module. [Figure 5g] FIG. 13 is a flow diagram showing a processing procedure of a store correlation module that takes into account customer attributes in the coupon issuing module. [Figure 6a] FIG. 11 is a flow diagram showing an application procedure. [Figure 6b] FIG. 11 is a flow chart showing a procedure for receipt determination. [Figure 6c] FIG. 11 is a flow diagram showing a coupon display procedure. [Figure 6d] FIG. 13 is a flow diagram showing a procedure for selecting different coupon displays. [Figure 6e] FIG. 13 is a flow diagram showing a processing procedure for coupons and underlying units. [Figure 6f] FIG. 11 is a flowchart showing a processing procedure of the first incentive points. [Figure 6g] FIG. 13 is a flowchart showing a processing procedure of second incentive points. [Figure 7a] 13 is an example of a screen displaying multiple coupons. [Figure 7b] 13 is an example of a screen displaying individual coupons. [Figure 7c] 13 is an example of a screen for adding a coupon. [Figure 7d] 13 is an example of a display screen for coupons for customers who have a past purchase record. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
[0023] Next, an embodiment of the present invention will be described with reference to the drawings. 1 is a diagram showing the relationship between all terminals and servers connected to a network NW such as the Internet. In a coupon issuing system 1 according to the present invention, store terminals TS, TS1, TS2... and customer terminals TC, TC1, TC2... are connected to a server SV01 via a communication network NW.
[0024] The specific store group SC is facilities such as shopping centers and local shopping streets, areas with a concentration of stores, etc., and is represented by the symbols SC1, SC2, etc., and each has databases DB11, 12, 13, etc. The databases DB11, 12, 13, 21, 22, etc. can refer to the purchasing records of other facilities and the collaborative relationships between stores as appropriate within the scope of the security authority set for each, via the server SV01.
[0025] In the facility SC1 in the figure, one store terminal TS1 and one customer terminal TC1 are shown as representatives, but multiple of each are connected. The store terminal TS1 is a personal computer, tablet, etc., and the customer terminal TC1 is mainly a smartphone, tablet, etc., for personal use by the customer.
[0026] The unit of store that constitutes the store terminal TS is a unit where one store is actually opened in each specific store SC, and if the same company opens two stores, each is recognized as one store (two stores in total), and if the same company opens one store with multiple brands, it is recognized as one store. The purpose of the present invention is to promote shopping between stores, and it is grasped by the actual store opening unit.
[0027] Figure 4 shows an overview of the coupon issuing and incentive granting system. In the following explanation, the symbols are written in order to make it easier to understand, but in the drawings, only the symbols of lower concepts are shown and the symbols of higher concepts are omitted. For example, stores S1, S2... have originating stores SA1, SA2... and issuing stores SB1, SB2..., but the symbols S1, S2... of these higher concepts are omitted.
[0028] In the figure, a store candidate is selected based on the purchase record AC1 of customers CS and CS1 at the starting store SA1, and a coupon is issued from the issuing point SB5. When the coupon is used (or issued), the first incentive points IDa5 of the issuing store SB5 are charged as the first incentive points IDa1 of the starting store SA1. If the issuer of the coupon is registered individually, a part of the first incentive points IDa5 of the issuing store SB5 is charged as the second incentive points IDb of the issuer when the coupon is used (or issued). The first and second incentive points IDa and IDb are issued together with the coupon within the coupon issuance limit. The first incentive points IDa, IDa1, IDa2... are offset between stores S1, S2..., and rational customer introduction cooperation is achieved through the coupon within the range of the original points BD, BD1, BD2.... Details of the system will be described in more detail below.
[0029] 2 is a functional configuration diagram of a store terminal and a server installed in association with a specific store group. The store terminals TS, TS1 are provided with various functions from a server SV01 and a database DB11, etc., via a communication network NW. An operation screen, which will be described later, is displayed on the store terminals TS, TS1 via a store GUI display means 101. The server SV01, etc., have a store relation registration module 110 (store relation registration section), a coupon issuing module 120 (coupon issuing section), a point management module 130, a store correlation module 140 (store correlation section), and a lottery implementation module 150.
[0030] The store-related registration module 110 has a store registration DB 111 that registers basic information about the store associated with the first incentive score IDa, IDa1, IDa2, ..., and a store clerk registration DB 112 that registers basic information about the store associated with the second incentive score IDb, IDab1, IDb2, ..., and these registration items are explained in Figures 6e and 6f described below.
[0031] The coupon issuing module 120 has a coupon issuing condition registration DB 121 (coupon issuing condition registration section), a coupon group DB 122, and an issued coupon record DB 123, and these registration items will be explained with reference to Figs. 5a to f, 6c, and d described later.
[0032] The points management module 130 has a coupon resource points DB 131 that limits the issuance of coupons, a first incentive points DB 132 (first incentive points storage section) and a second incentive points DB 133 (second incentive points storage section) that record the first and second incentive points, and these registration items will be described later in Figs. 6e, 6f, and 6g. The store correlation module 140 has a nationwide specific store group correlation DB 141, and its registration items will be described later in Figs. 5b, 5c, and 5f.
[0033] 3 is a functional configuration diagram achieved in the server through a customer mobile terminal used in association with a specific store group. The customer terminals TC, TC1 are provided with various functions from the server SV01, database DB11, etc. via the communications network NW. An operation screen, which will be described later, is displayed on the customer terminals TC, TC1 via a customer GUI display means 201, and receipts, etc. are scanned via a camera 202. The facility servers SV01, etc. have an application input module 210, a receipt processing module 220, a customer information input module 230, a coupon display module 240, and an external information linking module 250.
[0034] The application input module 210 has an application condition record DB 211, and these registration items are explained in FIG. 6a, which will be described later. The receipt processing module 220 has a receipt information extraction unit 221, a receipt storage DB 222 (receipt storage unit), and a receipt check unit 223, and these registration items are explained in FIG. 6b, which will be described later. The customer information input module 230 has a membership information DB 231, and these registration items are explained in FIG. 6a, which will be described later. The coupon display module 240 has an unused coupon record DB 241, a used coupon record DB 242, and a coupon display alert unit 243, and these registration items are explained in FIG. 6c, d, which will be described later. The external information linkage module 250 links the above modules to store linkage and coupon issuance, and its functions are shown in FIG. 4, 5, and 6.
[0035] The inputs in the store terminals TS, TS1, TS2... and customer terminals TC, TC1, TC2... shown in Figs. 1 to 3, and the functions and processing of the databases DB11, 12, 13, 21, 22... and server SV01 will be described below in order.
[0036] The store registration DB 111 in the store relationship registration module 110 is used to register basic information about each store. The registered information includes store ID, store name, store logo image, store thumbnail image, group attribute 1, group attribute 2, group attribute 3, relationship welcome, relationship refusal, application conditions, new information, postal code, address 1, address 2, phone number, URL, latitude, longitude, altitude, registration date and time, registrant ID, receipt screening items described below, etc. The group attributes can be freely set by the facility manager from merchandise sales, fashion, fashion accessories, household goods, interior, bedding, home appliances, sports, hobbies, food and drink, food, services, amusement, etc., and one or more of these (three in this example) can be selected.
[0037] The clerk registration DB 112 in the store-related registration module 110 registers basic information about clerks who belong to a store. The registered information includes the clerk ID, the clerk name, the store ID, the second incentive point ID, authority, password, registration date and time, etc. Coupon redemption information is associated with the clerk ID, and the second incentive is granted via the second incentive point ID when a coupon is issued, etc.
[0038] The coupon issuing condition registration DB121 in the coupon issuing module 120 is for "registering coupon issuing conditions", such as coupon scenario ID, scenario name, operating conditions, coupon group ID, execution time, set period, winning probability, member winning probability, registration date and time, registrant ID, first incentive count, second incentive count, status, coupon content (discount rate, discount amount, etc.), coupon use conditions, and receipt screening items described below, and a purchasing store that matches multiple settings is selected using an "and" or "or" condition. The coupon group DB122 may be selected from group attributes in the store registration DB111, but may also be set to something else. The issued coupon record DB123 is for recording "coupon issuing history", such as coupon issuing ID, coupon scenario ID, issuing receipt ID, issuing store ID, participant ID, registration date and time, coupon content (discount rate, discount amount, etc.), coupon use conditions, and the like.
[0039] In the coupon resource count DB131 of the count accumulation module 130, for example, the number of coupons issued (number of pieces) is recorded in correspondence with the coupon scenario ID, and the coupon ID, issuer scenario ID, issuer receipt ID, issuer store ID, participant ID, registration date and time, etc. are recorded. In the first incentive count DB132, the store incentive ID, store ID, store group ID, first incentive count, registration date and time, etc. are recorded. This first incentive count is displayed as an integer or fraction including zero, and may be displayed as an amount, or may be displayed as the number of issued pieces (number of pieces). A positive value is an asset, and a negative value is a liability. A record of the increase or decrease is kept, and the store ID of the other party of the count transfer is indicated. Usually, a positive value is transferred from the coupon issuing store ID to the purchase store ID. In the second incentive count DB133, the second incentive count, store ID, store clerk ID, registration date and time, etc. are recorded for each store clerk ID. This second incentive count has the same properties as the first incentive count. The increase or decrease is recorded, and the store ID of the other party to the point transfer is indicated. Normally, a positive value is transferred from the coupon issuing store ID to the salesperson ID who registered the coupon.
[0040] The store correlation module 140 extracts stores with high similarity and will be described later in Figs. 5b and 5c, while the lottery execution module 150 will be described later in Fig. 5e.
[0041] The application condition record DB 211 of the application input module 210 records the application ID, receipt ID, membership information usability flag, gender, age group, attributes such as family, single, couple, etc., place of residence, and whether or not a membership card is present.
[0042] The receipt information extraction unit 221 of the receipt processing module 220 scans and recognizes receipts that have been photographed with a camera or whose image data have been uploaded, as described below. The receipt storage DB 222 records the contents of recognized receipts, and records the receipt ID, tenant name (store name), branch name, telephone number, receipt total amount, payment method, product name, product quantity, product unit price, product total amount, etc., as registered receipt information. The receipt check unit 223 detects duplications with receipts registered in the receipt storage DB 222, as described below.
[0043] The member information DB 231 of the customer information input module 230 stores information recorded on the membership card of the facility, for example, such as name, address, age, sex, the above attributes, membership card type, accumulated points, and the like.
[0044] The coupon display module 240 manages and displays coupons based on the previously issued coupon record DB 123, and the external linkage module 250 uses customer information based on the customer's permission to link with past purchasing history, as will be described later in Figures 6c and 6d.
[0045] Based on the above system configuration, the processing procedure will be explained below. The mechanism for issuing a coupon will be described with reference to Fig. 5a. In the figure, ST indicates a step, for example, "coupon application ST201" means "coupon application step with step number 201", and so on below.
[0046] The coupon issuing unit CI in Fig. 4 includes the elements of the coupon issuing module 120 in Fig. 2, and performs the process enclosed by the dashed line in Fig. 5a. The customer CS performs a coupon application ST200 using a receipt from a purchase ST101 at a purchasing store SA101. In a coupon condition narrowing down ST301, a coupon narrowing down ST311 is performed to narrow down coupons that match the conditions from a plurality of coupons set in advance. At this time, coupons are issued within the range of the coupon issuance number (number) in the coupon resource count DB131, so coupons with zero resource count are excluded from selection.
[0047] A coupon G store narrowing-down ST321 is performed to find the coupon that corresponds to the coupon. As a result, for example, stores "SB501, SB502, SB503, SB504, SB505..." are selected.
[0048] The three selection steps enclosed by the two-dot chain lines, namely, correlation store narrowing ST400, customer attribute narrowing ST500, and lottery narrowing ST600, are performed as necessary, and by applying them rationally, it brings benefits to each of the purchasing store SA, the issuing store SB, and the specific commercial facility group SC. For the issuing store SB, it is possible to acquire customer CS that leads to more purchases, and there is no waste of incentive points, for the purchasing store SA, it is possible to acquire incentive points by providing information, and furthermore, for the specific commercial facility group SC, it promotes shopping around the entire facility, and each store's burden is effectively reduced by leveling out the incentive points by promoting shopping around. Whether or not to perform these depends on the number of narrowing down and the coupon setting conditions. In this example, all are performed, and the stores are narrowed down in sequence to "SB501 SB503 SB505..." in correlation store narrowing ST400, "SB501 SB505..." in customer attribute narrowing ST500, and "SB501 SB512" in lottery narrowing ST600, and the coupon content is determined for each store in ST700. In this example, the coupon issuing ST800 is set for two stores "SB501 SB512." The three selection steps surrounded by the two-dot chain lines, the correlated store narrowing down ST400, the customer attribute narrowing down ST500, and the lottery narrowing down ST600, may be performed simultaneously in parallel, or may be performed sequentially in random order, or any one or more of them may be performed, or none of them may be performed.
[0049] Details of correlated store narrowing down ST400 are shown in Fig. 5b and Fig. 5c. The store entered in coupon application ST200 is input as a purchase store ST411, and a correlated store search 412 is performed. Using the nationwide specific store group correlation DB141, stores that are highly similar to the store entered in purchase store input ST411 are selected.
[0050] As shown in FIG. 5c, for example, the national specific store group correlation DB141 determines the similarity between two stores based on store opening information in the national specific store group SC. The total number of stores SA101 (store A) is NA, the total number of stores B is NB, and the number of stores A and B that coexist in the same specific store group (SC) is NAB. According to this, the similarity between store A and store B (called the Jaccard coefficient) is "AB store similarity SD" = NAB / (NA+NB-NAB).
[0051] For example, if NA is 100, NB is 200, and NAB is 60, the similarity is 60 / (100+200-60)=0.25.
[0052] According to these rules, in the correlated store narrowing down ST413, stores highly correlated with store SA101, "SB301, SB309, SB501 SB503 SB505...", are selected in order of similarity from among the stores within the target specific store group SC (SC1 in this example), and further narrowing down ST414 is performed from the coupon G list to narrow down the stores to "SB501 SB503 SB505...".
[0053] Next, a flow showing the processing procedure of narrowing down by customer attributes ST500 in the coupon issuing module will be described with reference to Fig. 5d. A customer attribute search ST512 is performed from the application condition record DB211 and the member condition record DB231 by inputting coupon conditions ST511. A re-search ST513 for coupons that match the search conditions of the obtained customer attributes, for example, a single man in his 40s or a family woman in her 50s, is performed, and narrowing down the corresponding coupons ST514. After that, additional narrowing down ST515 is performed from the new coupon G list using the narrowed down new coupons, and the stores "SB501 SB505 ..." are narrowed down.
[0054] The flow showing the processing procedure of the subsequent narrowing down by lottery ST600 in the coupon issuing module will be described with reference to Fig. 5e. The store candidates narrowed down by the previous conditions are ranked, and first the highest-level coupon selection ST611 is performed, and lottery conditions such as a 50% chance of winning are read ST612 from the coupon issuing condition registration DB121. Then, the highest-level lottery S613 is performed, and if the result of winning ST614 is Yes, the coupon is issued ST616 for the first store SB501. If the result of next lottery ST617 is Yes, the highest-level coupon is erased ST615, and the second store is selected as the highest-level coupon selection ST611, and similar processing is performed, and the coupon for the second time SB512 is issued.
[0055] If the result of the winning ST614 is No, the highest level coupon is deleted ST615, and the second store is made to select the highest level coupon ST611, and similar processing is carried out. If the result of the next lottery ST617 is No, the processing proceeds to the end ST618.
[0056] Next, the processing procedure of the store correlation module considering customer attributes will be explained with reference to Fig. 5f. This process narrows down the stores by applying a filter of customer attributes in advance in the store correlation of Figs. 5b and 5c.
[0057] By inputting coupon conditions ST421, a customer attribute search ST422 is performed within the permitted range from the application condition record DB211 and / or the member condition record DB231. As a result, an attribute filter application ST424 is performed on the correlation DB141 using an attribute filter generation ST423, and the similarity is determined in a correlated store search ST412 with the stores narrowed down. For example, a similarity determination is performed within stores in a category such as fashion accessories for women in their 20s.
[0058] Below, we will explain how to apply for coupons, how to display and use them, and how to adjust incentives and funds. FIG. 6a is a flow diagram showing the procedure of coupon application ST200. A QR code (registered trademark) or a link is followed on the Internet, and an application page is accessed ST201 from an application site or an application screen (hereinafter, the functions of each screen are achieved by these), and basic application item entry ST212 and selection item entry ST213 are performed. These entry screens displayed in application page access ST201 list the application conditions for each purchase store. After checking these, items are entered, and in addition to personal information, confirmation items for each purchase store (e.g., gender, age, family structure, hobbies, etc.) are selected or entered as items to be entered. Note that, when using SNS such as LINE (registered trademark), entry of personal information (address, name, telephone number, email address, etc.) is omitted, and the individual is identified by the SNS ID, or permission to use the personal information is given.
[0059] Then, receipt upload ST214 is performed. The receipt is photographed with the camera and the image file is uploaded, or the image file or a file containing text data is uploaded. Then, receipt determination ST220 is performed, and if the receipt is appropriate, coupon condition narrowing ST301 is performed.
[0060] 6b is a flow diagram showing the procedure for receipt determination ST220. After receipt upload ST214, image recognition ST221 is performed as necessary by the receipt information extraction unit 221. A recognition possibility determination ST222 is performed, and if possible, necessary item extraction ST223 is performed. If recognition is not possible, separate processing ST229 is performed (such as ending after displaying a warning that recognition is not possible).
[0061] The extracted necessary items include the receipt date, total amount, tenant name, and number of items listed on the receipt, which are cross-referenced with past information in the receipt check unit 223 in ST225. If there are no duplicate records and the receipt passes the receipt inspection ST226, the receipt is recorded in the receipt storage DB 222 in ST226, and the previous coupon condition narrowing-down ST301 is performed. If there are duplicate records or the receipt does not meet the receipt inspection, separate processing ST229 is performed (a duplicate registration warning or receipt non-conformity warning is displayed, followed by termination, etc.).
[0062] The screening items for the receipt screening can be set by staff of a specific store group SC such as a shopping center accessing SV01, or by store staff accessing in advance from the store result TS1 of store S1. When a purchasing store registers, the registration can be made in store registration DB111, when a coupon issuing store registers, the registration can be made in coupon issuing condition registration DB121, and when a staff member of a specific store group SC registers, the registration can be made in store registration DB111 or coupon issuing condition registration DB121. Screening items that can be registered include product name, minimum receipt total amount, store name, etc. Each store or the manager of the specific store group SC can present appropriate conditions that can increase desired sales to customers and screen receipts, thereby increasing the motivation of customers to apply for receipts.
[0063] Fig. 6c is a flow diagram showing the procedure for displaying a coupon in coupon issuance ST800. A coupon issuance notification ST811 is issued by the coupon display alert unit 233 by using a notification function of an SNS, email, or application. Then, by following a link or button in the notification, the coupon contents recorded in the unused coupon record DB231 are displayed in coupon display ST813 as shown in Fig. 7a. As a preliminary step, a cancellation determination ST812 is performed, and coupons that have already been cancelled are excluded, or coupon display ST813 is performed with a display indicating that they have been used. The order of sorting the multiple stores may be such that stores with high store similarity as described above, or stores with high purchasing records, which will be described later, are ranked higher.
[0064] When the coupon screen in Fig. 7a is scrolled up and down, the items displayed on the right are displayed in sequence. When each coupon is selected, the contents of the individual coupon are displayed as in Fig. 7b. Furthermore, when an add link is selected on the individual coupon screen (ST815), the additional display screen shown in Fig. 7c is displayed (ST816). In addition to the additional information, other coupons may be displayed on this additional display screen.
[0065] Fig. 6d is a flow diagram showing the procedure for selecting different coupon displays (ranks A, B, C from left to right) shown in Fig. 7d in coupon issuing ST800, which is display screen selection ST820 that is processed before the flow of Fig. 6c. By making the display screen of coupons for customers who have a past purchase record different, it is possible to promote the improvement of the response of store clerks.
[0066] First, the application condition record DB211 is accessed, and those who have permission to access past purchase records (past purchase information) or use member information perform a search key extraction ST822 from the application condition record DB211 or member information DB231, and perform a past purchase record search ST823 from each DB11, 12, 13, etc. or the issued coupon record DB123, etc. through the external state information linkage module 250, and perform a past purchase record enumeration ST824. Then, a treatment evaluation ST825 is performed based on the amount and / or number of times of the past purchase information, and the evaluation record ST826 is made in the issued coupon record DB123 and the unused coupon record DB231. In the above coupon display ST813, a coupon that has a past purchase history and has a rank is displayed, for example, as rank A on the far left in FIG. 7d, and can also be displayed at the top in FIG. 7a.
[0067] 5g shows a flow diagram related to coupon use after coupon issuance ST800. After the coupon is issued, a coupon use process ST900 is performed by pressing a use button on the displayed coupon, and then a coupon cancellation process is performed by using the coupon used to perform a first incentive granting process ST1000 to the purchasing store, a second incentive granting process ST1100 to the coupon proposer, and a third incentive granting process ST1200 to the facility operator and / or system operator. For each incentive granting process, in an incentive point transfer process ST1300, the points are deducted from the points in the first incentive point DB132, and the points are allocated to the second incentive point DB133 and a third incentive point DB (not shown).
[0068] Regarding coupon use ST900, as shown in FIG. 6e, when a coupon is presented at the issuing store SB5 or the like and a use button is pressed to perform use process ST911, used coupon cancellation ST912 is performed and the coupon is recorded in the used coupon record DB232. The above-mentioned coupons are issued within the range of the coupon issue number (number) in the coupon resource point DB131. When a coupon is issued, one coupon is deducted from the number of coupons issued in the coupon resource point DB131 (coupon resource point deduction process ST913). A coupon resource point determination ST914 is performed, and for coupons with remaining coupon resource points, continued use enable process ST915 is performed, and for coupons with no remaining coupon resource points, use stop process ST916 is performed.
[0069] When a coupon scenario runs, the total receipt amount of the application receipt that was the source of the coupon scenario is added as the next budget amount, and thereafter, when setting another coupon scenario, this next budget amount is referenced to set the registered funds. For coupon registration, the coupon scenario is set and funds are registered (DB121) in coupon registration (module 120), and after the coupon is issued (DB123), the funds are subtracted (DB131) and the next budget amount is added (reference and use of DB123).
[0070] Here, an example of the contents of the coupon scenario and the setting of the underlying capital frequency will be given. Example 1: Initial investment of 50,000 yen, 1,000 yen discount coupon drawn (25% chance of winning) Coupons will be distributed within the scope of the initial capital setting (50 coupons will be issued) Conditions for application: Total receipt amount must be 10,000 yen or more We will accept 250 receipts (250 receipts of 10,000 yen or more will be counted as 2.5 million yen for the next fund)
[0071] Example 2: Set the capital to 50,000 yen, which is 2% of the previous aggregate capital of 2.5 million yen. 1st prize: 10 1,000 yen discount coupons 2nd prize: 50 500 yen coupons 3rd prize: 100 yen coupon (distributed within the fund (within 15,000 yen: 150 coupons)) Coupons will be distributed within the scope of the initial capital setting (210 coupons issued) Conditions for application: Total receipt amount must be 5,000 yen or more 1000 coupons = 100 wins (50% chance) We will accept 420 receipt applications (420 receipts of 5,000 yen or more will be counted as 2.1 million yen for the next fund) If there is any remaining capital, add the remaining capital to the total capital and recalculate
[0072] Next, the first incentive granting process ST1000 to the purchasing store shown in Fig. 6f will be described. The account of the first incentive points is stored in the first incentive points DB132 for each store (for each store ID), and the issuing conditions are preregistered in the coupon issuing conditions registration DB121 in ST10011. When the coupon is issued in ST10012, the issuing conditions are transferred and recorded in the issued coupon record DB123 in ST10013. When the coupon use button is pressed, the use of the coupon is confirmed and the used coupon is cancelled in ST10014. This cancellation triggers the transfer of the preregistered first incentive points from the issuing store SB5 to the purchasing store SA1 as shown in Fig. 4 (incentive points transfer process ST1300). Although the illustration and flow chart of the third incentive granting process ST1200 to the facility operator and / or system operator are omitted, the third incentive points are accumulated in the third incentive points DB in the same way as the first and second incentive points, and are processed according to the following rules by the system presettings.
[0073] For the first incentive points, one store incentive ID (IDa1, IDa5, etc. in FIG. 4) is provided for each store ID that represents one store, and in a store (SA1 in FIG. 4) that receives incentive points from other store incentive IDs (SB5, IDa5 in FIG. 4), the store incentive ID (IDa1, solid arrow) becomes positive, and becomes negative when incentive points are handed over to another store incentive ID (dashed arrow). In other words, by having the concept of positive and negative, offsetting between multiple stores is possible.
[0074] In the first incentive DB 132, each store has a store group ID in addition to a store ID. For example, if a store group ID is jointly assigned to multiple stores belonging to the same company, it is assigned to each group of the affiliated stores. If a store incentive ID is set up for each store group ID and the first incentive points are managed, offsetting between the stores can be made more smoothly, and the settlement of the first incentive points for each fixed period can be simplified.
[0075] The following are examples of how the first incentive points may be used:
[0076] Example 1: The number of coupons used is determined by deducting them. 20% of the number of coupons used is added to the store that issued the receipt that was the reason for the coupon being issued as the first incentive points. Here, the incentive points are calculated based on the number of coupons used (if cashing out, for example, a rate of number of coupons x 10 yen is used. This is distributed as follows: Facility (specific store group): 40%, System operator: 40%, Store first incentive points: 20%)
[0077] Example 2: The number of coupons used is determined by deducting the coupons displayed in the most effective advertising locations. 20% of the number of coupons used is added as a first incentive to the store that issued the receipt that caused the coupon to be issued, and the incentive degree is calculated based on the number of coupons deducted (number of coupons x 30 yen: this is distributed as follows: facility (third incentive): 40%, system operator (third incentive): 40%, store allocation first incentive: 20%)
[0078] Next, the second incentive granting process ST1100 for the coupon proposer shown in Fig. 6g will be described. The account of the second incentive points is stored in the second incentive points DB133 for each coupon proposer (e.g., a store clerk ID), and the issuing conditions are pre-registered in the coupon issuing conditions registration DB121 in ST11011. When the coupon is issued in ST11012, the issuing conditions are transferred and recorded in the issued coupon record DB123 in ST11013. When the coupon use button is pressed, the use of the coupon is confirmed and the used coupon is cancelled in ST11014. This cancellation triggers the transfer of the pre-registered second incentive points from the issuing store SB5 to the second incentive points DB of the coupon proposer in the incentive points transfer process ST1300 as shown in Fig. 4. The second incentive points are subtracted from the first incentive points of the store in Fig. 6f.
[0079] The following are examples of how the second incentive points may be used:
[0080] Example 1: The number of coupons used is determined by deducting the coupon. 10% of the number of coupons used is added to the first incentive allocated to the store that issued the receipt that caused the coupon to be issued, and the incentive degree is calculated based on the number of coupons used (number of coupons x 10 yen: this is distributed as follows: facility: 40%, system operator: 40%, store-allocated first incentive: 20% (10% of which is distributed as the second incentive to the person who proposed the coupon)).
[0081] Example 2: The number of coupons used is determined by deducting coupons displayed in highly effective advertising locations. 20% of the number of coupons used is added to the first incentive allocated to the store that issued the receipt that caused the coupon to be issued, and the incentive degree is calculated based on the number of coupons used (number of coupons x 30 yen: this is distributed as follows: facility: 40%, system operator: 40%, store-allocated first incentive: 20% (10% of which is distributed as the second incentive to the person who proposed the coupon)).
[0082] Next, we will explain an example of issuing coupons using the system configured above, taking three commercial facilities as examples. For the sake of clarity, we will use the notation ACX-YZ, where X is the commercial facility number, Y is the number of each store, and Z is the type of action. Z is 1 for visit, 2 for purchase, 3 for coupon use and incentive grant, and 4 for receipt application and coupon issuance.
[0083] "Example of purchasing activities at commercial facility SC1" "Purchasing activity leading to coupon 1" AC1-1-1 Visited location: Ms. A (female, married) visited a high-end clothing store for families at 11:00 a.m. with her family at the nearby shopping center SC1 on Sunday. AC1-1-2 Purchase: I bought children's clothes as a birthday present for my daughter. AC1-1-4 Receipt application and coupon issuance: When the receipt (total receipt amount 6,500 yen) was applied for at 11:30, the coupon for the food group was entered into a lottery based on the time of receipt application. Based on the store attributes of the applied receipt, a discount coupon (100 yen off) for store B, which has a wide variety of children's menus within the food group, was issued along with an introductory article.
[0084] The system operations and resources used in the above example of purchasing activity are as follows: AC1-1-2 Purchase: Purchase of product (ST101), purchase from store A, receipt from store A, AC1-1-4 Receipt application / coupon issuance: A store receipt application, coupon issuance application, B store coupon issuance / receipt application (application input module 210) Receipt application acceptance (receipt processing module 220) Acquire receipt information (receipt information extraction unit 221) (receipt storage DB 222) Receipt review: Receipt total amount (receipt check unit 223, in addition, the store name, purchased product name, and purchased product amount may also be checked to see if they meet the conditions at the same time) Coupon scenario operation: Condition operation time (application time is 11:00-13:30, coupon issuing module 120) Coupon group (multiple coupons matched, coupon group DB122) Correlated store narrowing down (ST400: store correlation module 140) Lottery execution (lottery execution module 150) Coupon issuing (coupon issuing module 120)
[0085] "Purchasing activities that lead to coupon 2" AC1-2-1 Visited location: Mr. A and his family decided to have lunch at store B using a coupon. AC1-2-2 Purchase: The child chose a children's menu, but Ms. A ordered a one-plate lunch that is popular among women. AC1-2-3 Coupon use and incentive award: When paying, a coupon from store B (a 500 yen discount for 5 people, 100 yen per person) was used. Store A obtained incentive points from store B (6 yen, which is 20% of the 30 yen issuance fee per coupon). AC1-2-4 Receipt application and coupon issuance: The purpose of shopping on this day was to buy a birthday present for my daughter, so I planned to finish shopping in the morning. When I applied for a receipt (store B receipt) while my family was discussing the afternoon, a scenario was searched in which the keyword "one-plate lunch" was set with the interpretation that it was a lunch purchaser for women, and a coupon for a free gift (worth 3,000 yen) was issued for store C from the cosmetics group.
[0086] The system operations and resources used in the above example of purchasing activity are as follows: AC1-2-2 Purchase: Purchase of product (ST101), purchase from store B, receipt from store B, purchase of product (ST101) AC1-2-3 Coupon use / incentive grant: Coupon for store B is cancelled, coupon is cancelled (used coupon record DB232) Incentive for store A is granted, incentive points for store A are recorded (first incentive points DB132) AC1-2-4 Receipt application / coupon issuance: B store receipt application, coupon issuance processing, C store coupon issuance / Receipt application (application input module 210) Receipt application acceptance (receipt processing module 220) Acquire receipt information (receipt information extraction unit 221) (receipt storage DB 222) Receipt review: Product name (Receipt check section 223) Coupon scenario operation: Scenario for women (coupon issuing module 120) Coupon Group (Coupon Group DB122) Correlated store narrowing down (ST400: store correlation module 140) Customer attribute refinement (ST500: Customer information input module 230) Lottery execution (lottery execution module 150) Coupon issuing (coupon issuing module 120)
[0087] "Purchasing activities that lead to coupon 3" AC1-3-1 Places visited: I showed the coupon to my family and we decided to stop by store C in the afternoon. AC1-3-3 Coupon use and incentive award: A presented a coupon from store C and received a gift (a gift worth 3,000 yen). In this case, store B earned incentive points (2 yen, which is 20% of the 10 yen fee for issuing one coupon). A had purchased cosmetics from store C several times, and the coupon he presented had a mark indicating that he was a loyal customer, so the staff of store C introduced A to new products that had recently arrived. AC1-3-2 Purchase: Ms. A's husband, pleased with the service the staff provided to a valued customer, purchased a new cosmetic product (new product XX lotion worth 10,000 yen). AC1-3-4 Receipt application / coupon issuance: If you apply for this receipt (new product XX lotion worth 10,000 yen), it will be judged that you are a household with a financial surplus, since it is a high-priced cosmetic product for women in their 30s and 40s. In addition, it will be judged that you have a family based on the receipt history from store B. A discount coupon (2,000 yen off for purchases over 20,000 yen) was issued for store A, a high-end family brand within the clothing group.
[0088] The system operations and resources used in the above example of purchasing activity are as follows: AC1-3-3 Coupon use / incentive allocation: C store coupon cancellation, coupon cancellation (used coupon record DB232) / B store incentive allocation, incentive points for B store recorded (first incentive points DB132) AC1-3-2 Purchase: Purchase of product (ST101), purchase at store C, receipt received at store C, purchase of product (ST101) AC1-3-4 Receipt application / coupon issuance: C store receipt application, coupon issuance processing, A store coupon issuance / Receipt application (application input module 210) Receipt application acceptance (receipt processing module 220) Acquire receipt information (receipt information extraction unit 221) (receipt storage DB 222) Receipt review: Product name (Receipt check section 223) Coupon scenario operation: Scenario for families in their 30s and 40s (coupon issuing module 120) Coupon Group (Coupon Group DB122) Correlated store narrowing down (ST400: store correlation module 140) Customer attribute refinement (ST500: Customer information input module 230) Lottery execution (lottery execution module 150) Coupon issuing (coupon issuing module 120)
[0089] "Example of purchasing activities at commercial facility SC2" "Purchasing activity leading to coupon 1" AC2-1-1 Destination: Mr. B (male) and Ms. C (female) visited the XX commercial facility SC2. AC2-1-2 Purchase: 13:30, Mr. B purchased a dress shirt that he had been interested in for some time at general household goods store A. AC2-1-4 Receipt application / coupon issuance: A receipt application (store A receipt for 9,800 yen) was made. Although store A has set up a cashback coupon, as a result of the lottery for this receipt submission, no cashback coupon was issued. However, store B, which deals in fast fashion and had a high Jaccard coefficient compared to store A based on store opening and closing information for commercial facilities nationwide using other coupon scenarios, was selected as a store with a high similarity, and a coupon for store B (a 1,000 yen discount applicable to purchases of 5,000 yen or more) was given to store A. In addition, store A has set up a cashback coupon as described in coupon 4. Therefore, when applying for a receipt from store A, the amount is added to the cashback points as the cashback points (calculation example of cashback points).
[0090] The system operations and resources used in the above example of purchasing activity are as follows: AC2-1-2 Purchase: Purchase of product (ST101), purchase from store A, receipt from store A, AC2-1-4 Receipt application / Coupon issuance: A store receipt application, coupon issuance application, B store coupon issuance / Receipt application (application input module 210) Receipt application acceptance (receipt processing module 220) Acquire receipt information (receipt information extraction unit 221) (receipt storage DB 222) Receipt review: Total amount (Receipt Check Department 223) Coupon scenario operation: Clothing store guidance scenario (coupon issuing module 120) Coupon Group (Coupon Group DB122) Correlated store narrowing down (ST400: store correlation module 140) Customer attribute refinement (ST500: Customer information input module 230) Lottery execution (lottery execution module 150) Coupon issuing (coupon issuing module 120) Add the next coupon return scenario fund (coupon fund number DB131)
[0091] "Purchasing activities that lead to coupon 2" AC2-2-1 Visited store: The coupon for store B was posted as an advertising space, and after seeing information about the arrival of new T-shirt products in the coupon information, Mr. B and Mr. C visited store B. AC2-2-2 Purchase: 15:00, I decided to purchase two T-shirts that were listed on the coupon from store B earlier. (Total purchase amount: 6,000 yen) AC2-2-3 Coupon use and incentive given: A customer presented a coupon from store B (1,000 yen discount) and received a discount on the purchase amount. Store A received incentive points (6 yen, which is 20% of the 30 yen issuance fee per coupon) by issuing the coupon from store B. AC2-2-4 Receipt application and coupon issuance: A receipt from store B was received and a receipt application (store B collaboration T-shirt) was made. Store A is a general lifestyle goods store. Store B is a fast fashion store. Store C is a cafe, all of which are popular with men and women in their 20s and have a high correlation within the facility. A coupon (500 yen off when purchasing two or more target products) was issued for store C, which has a high correlation within the facility, from the food and beverage group.
[0092] The system operations and resources used in the above example of purchasing activity are as follows: AC2-2-2 Purchase: Purchase of product (ST101), purchase from store B, receipt from store B, purchase of product (ST101) AC2-2-3 Coupon use / incentive grant: B store coupon cancellation, coupon cancellation (used coupon record DB232) A store incentive grant, incentive points for A recorded (first incentive points DB132) AC2-2-4 Receipt application / coupon issuance: B store receipt application, coupon issuance processing, C store coupon issuance / Receipt application (application input module 210) Receipt application acceptance (receipt processing module 220) Acquire receipt information (receipt information extraction unit 221) (receipt storage DB 222) Receipt review: Product name (Receipt check section 223) Coupon scenario operation: Restaurant guidance scenario (coupon issuing module 120) Coupon Group (Coupon Group DB122) Correlated store narrowing down (ST400: store correlation module 140) Lottery execution (lottery execution module 150) Coupon issuing (coupon issuing module 120)
[0093] "Purchasing activities that lead to coupon 3" AC2-3-1 Destination: After finishing their shopping, Mr. B and Mr. C decide to take a break at a cafe by visiting store C, for which they had earlier obtained a coupon. AC2-3-2 Purchase: Ordered drinks for two people. AC2-3-3 Coupon use and incentive given: The customer completed the transaction using a coupon from store C. Recently, store B started selling collaboration T-shirts with store C's logo printed on them, and the staff at store B registered the coupon from store C along with an introductory article. Store B received an incentive (6 yen, which is 20% of the 30 yen issuance fee per coupon) because the coupon with the introductory article was used. Store B's incentive points were given to the staff at store B as second incentive points (3 yen, which is 50% of 6 yen), and store B's first incentive (3 yen) was moved to the second incentive. AC2-3-4 Receipt submission and coupon issuance: When a purchase receipt (store C total amount 1,000 yen) was submitted, a discount coupon for store A (3,000 yen off applicable to purchases of 10,000 yen or more) was issued. For the store C receipt, the facility set it up for movement within the facility, and the coupon for store A was issued to the group furthest from store C.
[0094] The system operations and resources used in the above example of purchasing activity are as follows: AC2-3-2 Purchase: Purchase of product (ST101), purchase at store C, receipt received at store C, purchase of product (ST101) AC2-3-3 Coupon use / incentive allocation: C store coupon cancellation, coupon cancellation (used coupon record DB232) / B store incentive allocation, incentive points for B store recorded (first incentive points DB132) AC2-3-4 Receipt application / coupon issuance: C store receipt application, coupon issuance processing, A store coupon issuance / Receipt application (application input module 210) Receipt application acceptance (receipt processing module 220) Acquire receipt information (receipt information extraction unit 221) (receipt storage DB 222) Receipt review: Total amount (Receipt Check Department 223) Coupon scenario operation: Facility tour scenario (coupon issuing module 120) Coupon Group (Coupon Group DB122) Narrowing down correlated stores (ST400: store correlation module 140: correlation DB 141 within the same specific store group) Lottery execution (lottery execution module 150) Coupon issuing (coupon issuing module 120)
[0095] "Purchase activity involving the use of coupon 3" AC2-4-1 Visited: 18:00 The coupon for store A was a campaign-type coupon (return coupon) set by the commercial facility for the purpose of circulating within the facility, and a coupon with a high discount amount (3,000 yen off) was set. B returned to store A to give C a gift of miscellaneous goods that he was interested in. AC2-4-2 Purchase: Purchased miscellaneous goods worth 10,000 yen. AC2-3-3 Coupon use / incentive given: The customer completed the transaction by using a coupon (3,000 yen off) from store A. By issuing a coupon from Store A, Store C earned incentive points (2 yen, which is 20% of the 10 yen issuance fee per coupon).
[0096] The system operations and resources used in the above example of purchasing activity are as follows: AC2-4-2 Purchase: Purchase of product (ST101), purchase from store A, receipt from store A, purchase of product (ST101) AC2-4-3 Coupon use / incentive grant: A store coupon cancellation, coupon cancellation (used coupon record DB232) Subtract the capital of the return coupon scenario (coupon capital frequency DB131) / Granted incentive to store C, recorded incentive points for store C (first incentive points DB132) Add the next coupon return scenario fund (coupon fund number DB131)
[0097] "Example of purchasing activities at commercial facility SC3" "Purchasing activity leading to coupon 1" AC3-1-1 Visited location: Ms. D (female) visited the food section of store A in the XX commercial facility (SC3). Store A's food section held a coupon event as a sales return festival. AC3-1-2 Purchase: At 14:00, Mr. D finished shopping for dinner at the food section of store A. AC3-1-4 Receipt application / coupon issuance: A receipt application was made for a total amount of 5,000 yen at store A. The receipt application from the food section of store A triggered a rebate coupon scenario. In this rebate coupon scenario, the first prize was a 10,000 yen discount. Coupons for the second prize of 5,000 yen discount, the third prize of 1,000 yen discount, and the fourth prize of 500 yen discount were set, and the first prize of the 10,000 yen discount coupon was issued by lottery from among them.
[0098] The system operations and resources used in the above example of purchasing activity are as follows: AC3-1-2 Purchase: Purchase of goods (ST101), purchase from store A, receipt from store A, AC3-1-4 Receipt application / Coupon issuance: A store receipt application, coupon issuance application, B store coupon issuance / Receipt application (application input module 210) Receipt application acceptance (receipt processing module 220) Acquire receipt information (receipt information extraction unit 221) (receipt storage DB 222) Receipt review: Total amount (Receipt Check Department 223) Coupon scenario operation: Rebate coupon scenario (coupon issuing module 120) Coupon Group (Coupon Group DB122) Correlated store narrowing down (ST400: store correlation module 140) Lottery execution (lottery execution module 150) Coupon issuing (coupon issuing module 120) Add the next coupon return scenario fund (coupon fund number DB131)
[0099] "Purchase activity involving the use of coupon 1" AC3-2-1 Visited location: Mr. D returned to the food section of store A and decided to purchase a year-end gift for an acquaintance that he had not originally planned to purchase. AC3-2-2 Purchase: I bought a year-end gift. AC3-2-3 Coupon use and incentive award: A 10,000 yen discount coupon was used. Store A obtained incentive points (2 yen, which is 20% of the 10 yen issuance fee) by issuing its own coupon.
[0100] The system operations and resources used in the above example of purchasing activity are as follows: AC3-2-2 Purchase: Purchase of product (ST101), purchase from store B, receipt from store B, purchase of product (ST101) AC3-2-3 Coupon use / incentive grant: B store coupon cancellation, coupon cancellation (used coupon record DB232) A store incentive grant, incentive points for A recorded (first incentive points DB132) Subtract the capital of the coupon rebate scenario (coupon capital factor DB131) [Industrial Applicability]
[0101] The present invention can be used in a coupon issuing system that promotes shopping among tenant stores in commercial areas where stores such as shopping centers (SCs) and shopping streets are concentrated. It is also possible to link the system with specific store groups and EC sites in other areas. [Explanation of symbols]
[0102] 1: Coupon issuing system, 101: store GUI display means, 201: Customer GUI display means, 202: Camera, 110: Store-related registration module, 111: Store registration DB, 112: Staff registration DB, 120: coupon issuing module, 121: Coupon issuing condition registration DB, 122: Coupon group DB, 123: Issued coupon record DB, 130: frequency accumulation module; 131: Coupon Funds Frequency DB, 132: First incentive frequency DB, 133: Second incentive frequency DB, 140: Store correlation module, 141: National specific store group correlation DB, 150: Lottery execution module, 210: Application input module, 211: Application condition record DB, 220: receipt processing module; 221: receipt information extraction unit, 222: Receipt memory DB, 223: Receipt Check Department, 230: customer information input module, 231: Member information DB, 240: coupon display module, 241: Unused coupon record DB, 242: Used coupon record DB, 243: Coupon display alert section, 250: External information linkage module, AC, AC1, AC2…: Purchasing record, BD,BD1,BD2…: Funding percentage, CD, CD1, CD2...: Coupon issue points, CP, CP5: Coupon, CS,CS2,CS2…:Customer, DB11,12,13,21,22…: Database, IDa, IDa1, IDa2…: First incentive frequency, IDb, IDab1, IDb2…: Second incentive frequency, NW: Communication network, S1.S2…:Store, SA1,SA2…:Starting a store, SB1, SB2…: Issuer, SC, SC1, SC2…: specific store groups, SV01: Server, TS, TS1, TS2…: Store terminal, TC, TC1, TC2…: Customer terminal,
Claims
1. A coupon issuing system that issues a coupon to a customer based on receipt information registered by the customer using a receipt issued for a purchase at a store belonging to a specific store group, comprising: The system includes a GUI display means for displaying a GUI to a customer terminal, a server connected to the customer terminal via a communication network for processing information, a store-related registration section for registering information for each store, a receipt storage section for recording receipt information including the purchased items and purchase prices registered in the receipt application, a coupon issuing condition registration section for setting and registering coupon issuing conditions, and a coupon issuing section. the coupon issuing unit has a coupon proposer ID and further includes a second incentive point storage unit that stores second incentive points in association with the issuance of the coupon; the coupon issuing condition registration unit records the coupon issuing conditions, coupon contents, and a coupon group including one or more of the stores, and the coupon issuing unit searches for receipt information that matches the coupon issuing conditions of the coupon issuing condition registration unit from among the multiple receipt information, selects a coupon issuing store from stores that belong to a coupon group associated with the relevant coupon issuing condition, issues a coupon registered by the coupon issuing store to the customer, and displays the coupon on a GUI display means of the customer terminal; A coupon issuing system in which the second incentive points are assigned to the coupon proposer ID by the coupon issuing store or a group of multiple stores to which the coupon issuing store belongs in the second incentive point storage unit.
2. The coupon issuing system according to claim 1 , wherein the second incentive points are issued when the coupon is used.
3. The coupon issuing system of claim 1 further comprises a store correlation unit which calculates the similarity between two stores based on store opening information of a specific group of stores nationwide and arranges the correlated stores in order of similarity to the purchasing store, and the coupon issuing unit sequentially selects correlated stores from among the stores in the coupon group in order of similarity in the store correlation unit.
4. The coupon issuing system of claim 3, wherein the store correlation unit narrows down the group of stores using customer attributes including information including the customer's gender or age that was entered by the customer when registering through the application or that was authorized for use by the customer, and calculates the similarity between two stores.
5. 4. The coupon issuing system according to claim 3, wherein the degree of similarity is calculated by dividing the number of specific commercial facilities in which both of two stores are located by the number of specific commercial facilities in which either of the two stores is located.
6. The coupon issuing system of claim 4, wherein the coupon issuing unit uses customer attributes including information including the customer's gender or age that was entered by the customer when registering through the application or that was authorized for use by the customer, to select a coupon issuing store from stores belonging to a coupon group.
7. The coupon issuing system of claim 3, wherein the coupon issuing unit sequentially selects correlated stores from among the stores in the coupon group in order of similarity in the store correlation unit, and further selects a coupon issuing store using customer attributes including information including the customer's gender or age that was entered by the customer or permitted to be used by the customer when registering through the application.
8. A coupon issuing system as described in any one of claims 1 to 7, wherein the coupon issuing unit, after selecting a store from among the stores in the coupon group, conducts a lottery according to a probability determined by the coupon issuance conditions, and issues a coupon to the winning store.
9. 2. The coupon issuing system according to claim 1, wherein a priority order or a priority determination score is assigned to the coupon.
10. A coupon issuing system as described in claim 9, which raises the priority or increases the priority determination frequency if the customer has a history of purchases at the coupon issuing store or its affiliated stores, based on the customer's past purchasing history entered by the customer or authorized for use by the customer when registering by applying.
11. A coupon issuing system as described in claim 10, wherein if the customer has a purchasing history at the coupon issuing store or its affiliated stores based on the customer's past purchasing history entered by the customer or authorized for use by the customer when registering by applying, the GUI display means changes the display screen of the coupon.
12. A coupon issuing system as described in claim 1, wherein an additional message and / or link (hereinafter "additional message, etc.") can be added to the coupon, and additional points are issued to the second incentive points when the coupon is issued and / or when a purchase is made at another store.
13. The coupon issuing system of claim 1, further comprising a first incentive points accumulation unit that grants first incentive points to a purchasing store or a group of multiple stores to which the purchasing store belongs from the coupon issuing store or a group of multiple stores to which the coupon issuing store belongs, and the second incentive points are allocated from the first incentive points.