System, computer, program and information processing method

Abstract

To provide a system, a computer, a program and an information processing method which can utilize tracking information that a code displayed on a display device is read by a user terminal.SOLUTION: An information processing system 1 comprises a computer 10 and a display device 50. The computer 10 functions as advertisement information reception means 14, code issuance means 16, advertisement display instruction means 18, and tracking information reception means 20 by executing a program. The code issuance means 16 issues a code in which the tracking information is transmitted to the computer 10 when the code is read by a user terminal 80. The advertisement display instruction means 18 transmits a display instruction signal which displays the code issued by the code issuance means 16 on the display device 50 to the display device 50.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present disclosure relates to a system, a computer, a program, and an information processing method. [Background technology]

[0002] In recent years, various technologies have been known that display advertisements and two-dimensional codes on displays in public places, and obtain advertisement information and benefits when users read the two-dimensional codes with terminals such as smartphones. For example, Patent Document 1 and Patent Document 2 disclose a system in which a user reads a two-dimensional code, registers as a member, inputs personal information, and transmits advertisement identification information and member information contained in the two-dimensional code to a management server. In such a system, when a user makes a purchase and further transmits a receipt, a reward is given, and the effectiveness of the advertisement can be tracked. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2022-140218 A [Patent Document 2] JP 2022-158469 A Summary of the Invention [Problem to be solved by the invention]

[0004] In conventional systems, there has been no suggestion as to how to utilize tracking information, such as the code displayed on the display device being read by the user terminal.

[0005] The present disclosure has been made in consideration of these points, and aims to provide a system, computer, program, and information processing method that can utilize tracking information that a code displayed on a display device has been read by a user terminal. [Means for solving the problem]

[0006] The system of the present disclosure comprises: A computer, A display device; Equipped with The computer executes a program to function as an advertisement information receiving means, a code issuing means, an advertisement display instruction means, and a tracking information receiving means, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, the code issuing means issues a code that is readable by a user terminal and that transmits tracking information to the computer when read by the user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing the display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The tracking information receiving means receives the tracking information from the user terminal.

[0007] In the system of the present disclosure, The code issued by the code issuing means, when read by the user terminal, causes an information input form to be displayed on the user terminal, and information entered into the information input form may be transmitted to the computer or a computer other than the computer.

[0008] Moreover, the computer further functions as a tracking information transmission means by executing the program, When the tracking information receiving means receives the tracking information, the tracking information transmitting means may transmit the tracking information to the other computer to which information inputted into the information input form is transmitted.

[0009] The separate computer to which the information entered in the information input form is transmitted may be managed by the advertiser who transmitted the advertising information accepted by the advertising information accepting means.

[0010] In the system of the present disclosure, The computer further functions as a reward determination means by executing the program, The reward determination means may determine a reward to be given to a user when the tracking information receiving means receives the tracking information.

[0011] The remuneration to be given to the user determined by the remuneration determination means may be usable for products or services provided by a business entity that provides installation space for the display device.

[0012] Moreover, the computer further functions as a reward usage information receiving means and a reward usage reporting means by executing the program, The reward use information receiving means receives information regarding the use of the reward granted to the user, When the reward usage information receiving means receives information regarding the use of the reward, the reward usage reporting means may transmit the received information regarding the use of the reward to an operator terminal managed by an operator that provides installation space for the display device.

[0013] In addition, the computer further functions as a first reward information transmission means by executing the program, The first reward information transmitting means may transmit information on the reward to be granted to the user determined by the reward determining means to the user terminal that is a source of the tracking information.

[0014] In addition, the computer further functions as a second reward information transmission means by executing the program, The display device has a medium ejection section that ejects a medium as a reward, The second reward information transmission means transmits information regarding the reward to be granted to the user determined by the reward determination means to the display device from which the code was read by the user terminal; When information regarding a reward to be given to a user is transmitted from the computer to the display device, a medium may be dispensed by the medium ejection section as the reward.

[0015] Furthermore, the medium dispensed as a reward by the medium ejection section may be usable for a product or service provided by a business entity that provides the installation space for the display device.

[0016] The display device may also have an imaging unit that captures an image of a user near the display device, and the image captured by the imaging unit or information calculated from this image may be transmitted from the display device to the computer.

[0017] The advertisement display instruction means may adjust advertisement content to be displayed on the display device based on information calculated from an image captured by the imaging section.

[0018] The advertisement display instruction means may adjust advertisement content to be displayed on the display device based on a tracking number calculated from the tracking information accepted by the tracking information acceptance means.

[0019] The computer of the present disclosure includes: A computer that functions as an advertisement information receiving means, a code issuing means, an advertisement display instruction means, and a tracking information receiving means by executing a program, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, the code issuing means issues a code that is readable by a user terminal and that transmits tracking information to the computer when read by the user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The tracking information receiving means receives the tracking information from the user terminal.

[0020] The program of the present disclosure is A program for causing a computer to function as an advertisement information receiving means, a code issuing means, an advertisement display instruction means, and a tracking information receiving means, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, the code issuing means issues a code that is readable by a user terminal and that transmits tracking information to the computer when read by the user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The tracking information receiving means receives the tracking information from the user terminal.

[0021] The information processing method of the present disclosure includes: An information processing method executed by a computer having a control unit, The control unit receives advertisement information including information regarding an image or video of an advertisement, the control unit issues a code readable by a user terminal, the code being such that when read by the user terminal, tracking information is transmitted to the computer; the control unit causes a display device to display an image or video of the advertisement in the received advertisement information, and transmits a display instruction signal to the display device to cause the display device to display the issued code; The control unit is characterized in that it receives the tracking information from the user terminal. Effect of the Invention

[0022] According to the program, computer, system, and information processing method disclosed herein, it is possible to utilize tracking information that a code displayed on a display device has been read by a user's terminal. [Brief description of the drawings]

[0023] [Figure 1] 1 is a schematic diagram showing an overall configuration of an information processing system according to an embodiment of the present invention; [Diagram 2] 2 is a chart showing the flow of information between components when information is processed in the information processing system shown in FIG. 1. [Diagram 3] 4 is a flowchart showing an operation when information is processed in the information processing system shown in FIG. [Figure 4] 2 is a perspective view showing a schematic configuration of a display device in the information processing system shown in FIG. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0024] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of the present invention will be described with reference to the drawings. Figures 1 to 4 are diagrams showing an information processing system 1 according to the present embodiment and an information processing method performed by such information processing system 1.

[0025] <Information Processing System 1> The information processing system 1 according to this embodiment displays an advertising image or video and a code such as a two-dimensional code on a display device 50 installed in an installation space provided by a business operator such as a retail store, and when a user reads the code with a user terminal 80, tracking information indicating that the code has been read by the user terminal 80 is transmitted from the user terminal 80 to a computer 10, thereby making effective use of the tracking information. The configuration of such information processing system 1 will be described with reference to FIG.

[0026] 1, the information processing system 1 includes a computer 10 and a display device 50. The computer 10 is communicatively connected to each of a business operator terminal 40, the display device 50, and an advertiser terminal 70 via a network such as the Internet. In addition, a user terminal 80 managed by a user is also communicatively connected to the computer 10 via a network such as the Internet.

[0027] <Computer 10> The computer 10 is installed in the office of a management company that manages the information processing system 1 according to this embodiment. The computer 10 may be a personal computer or the like, or a server or the like. The computer 10 has a control unit 12, a storage unit 36, and a communication unit 38. The control unit 12 is, for example, a CPU, and functions as an advertisement information receiving means 14, a code issuing means 16, an advertisement display instruction means 18, a tracking information receiving means 20, a reward determination means 22, a tracking information transmission means 24, a reward use information receiving means 26, a reward use report means 28, a first reward information transmission means 30, and a second reward information transmission means 32 by executing a program stored in the storage unit 36.

[0028] The advertisement information receiving means 14 receives advertisement information including information about an image or video of an advertisement. When the advertisement information receiving means 14 receives the advertisement information, the code issuing means 16 issues a code that is readable by the user terminal 80 and transmits tracking information to the computer 10 when read by the user terminal 80. The advertisement display instruction means 18 causes the display device 50 to display the image or video of the advertisement in the advertisement information received by the advertisement information receiving means 14, and also causes the display device 50 to display the code issued by the code issuing means 16. The tracking information receiving means 20 receives tracking information from the user terminal 80. When the tracking information receiving means 20 receives the tracking information, the reward determination means 22 determines a reward to be granted to the user. When the tracking information receiving means 20 receives the tracking information, the tracking information transmission means 24 transmits the tracking information to the advertiser terminal 70 to which information inputted in an information input form displayed on the user terminal 80 is transmitted. The reward use information receiving means 26 receives information about the use of the reward granted to the user. When the reward use information receiving means 26 receives information regarding the use of the reward, the reward use reporting means 28 transmits the received information regarding the use of the reward to the business operator terminal 40 managed by the business operator who provides the installation space of the display device 50. The first reward information transmitting means 30 transmits information regarding the reward to be granted to the user determined by the reward determination means 22 to the user terminal 80 that is the source of the tracking information. The second reward information transmitting means 32 transmits information regarding the reward to be granted to the user determined by the reward determination means 22 to the display device 50 whose code was read by the user terminal 80. The functions of each of these means 14, 16, 18, 20, 22, 24, 26, 28, 30, 32 will be described in detail later.

[0029] The programs executed by the control unit 12 are not limited to those stored in the storage unit 36. The programs executed by the control unit 12 may be those transmitted from an external device to the control unit 12 via the communication unit 38, those stored in a storage medium such as a USB memory attached to the computer 10, or those stored in a server (e.g., a cloud server) separate from the computer 10.

[0030] The storage unit 36 ​​is composed of a hard disk drive (HDD), a random access memory (RAM), a read only memory (ROM), a solid state drive (SSD), etc. The storage unit 36 ​​stores various programs including a program executed by the control unit 12. The storage unit 36 ​​also stores advertising information received from the advertiser terminal 70, tracking information received from the user terminal 80, etc. Details of the information stored in the storage unit 36 ​​will be described later.

[0031] The communication unit 38 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for performing wired or wireless communication. That is, the communication unit 38 is configured from a communication interface configured to communicate with other devices via a communication network such as the Internet line.

[0032] <Business operator terminal 40> The business operator terminal 40 is a computer or the like installed in the business premises of a business operator such as a retail store that provides the installation space for the display device 50, and can be operated by employees of the business operator such as the retail store. When the user terminal 80 reads the code displayed on the display device 50 and transmits tracking information from the user terminal 80 to the computer 10, the tracking information received by the computer 10 is transmitted from the computer 10 to the business operator terminal 40.

[0033] <Display device 50> The display device 50 is installed in an installation space provided by a business operator, such as a retail store, that manages the business operator terminal 40. A specific configuration of the display device 50 will be described with reference to Figs.

[0034] As shown in Fig. 1 and Fig. 4, the display device 50 has, for example, a substantially rectangular parallelepiped housing, and a display unit 54 such as a monitor or a touch panel is provided on one or more sides of the housing. The display unit 54 displays an image or video of an advertisement transmitted from the computer 10, and a code such as a two-dimensional code issued by the code issuing means 16 is displayed, for example, on one of the four corners of the display unit 54. In addition, an imaging unit 55 such as a small camera is provided on the side of the housing of the display device 50, for example, above the display unit 54, so that a person or the like near the display device 50 is imaged by the imaging unit 55. The image captured by the imaging unit 55 or information calculated from this image is transmitted from the display device 50 to the computer 10.

[0035] Further, a medium ejection unit 56 is provided on the side surface of the housing of the display device 50, for example, below the display unit 54. The medium ejection unit 56 ejects a medium (indicated by reference character W in FIG. 4) as a reward to be given to the user determined by the reward determination means 22 of the computer 10, from inside to outside the housing. Here, the medium as a reward to be given to the user includes, for example, currency such as coins and paper money, or valuable media such as chips and cards.

[0036] 1, the display device 50 has a control unit 52, a storage unit 58, and a communication unit 60. The control unit 52 is electrically connected to the display unit 54, the imaging unit 55, the medium ejection unit 56, the storage unit 58, and the communication unit 60.

[0037] The control unit 52 includes a CPU, a RAM, a ROM, etc., and is configured to execute various information processing operations based on programs and data.

[0038] The storage unit 58 is configured with an auxiliary storage device such as an HDD, SSD, etc., and stores various data and programs for driving the display device 50. The programs are for performing various processes described below. The control unit 52 is configured to interpret and execute the programs to perform various processes. The storage unit 58 is also configured to store information on advertisement images or videos and code information such as two-dimensional codes transmitted from the computer 10.

[0039] The communication unit 60 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for performing wired or wireless communication. That is, the communication unit 60 is configured from a communication interface configured to communicate with other devices via a communication network such as the Internet line.

[0040] <Advertiser Terminal 70> The advertiser terminal 70 is a computer or the like installed at the business premises of an advertiser who wishes to display an advertisement on the display device 50. An employee of the advertiser can use the advertiser terminal 70 to transmit advertising information, including information related to the image or video of the advertisement, to the computer 10. When the user terminal 80 reads the code displayed on the display device 50 and transmits tracking information from the user terminal 80 to the computer 10, the tracking information received by the computer 10 is transmitted from the computer 10 to the advertiser terminal 70. When information such as a user's personal information is input into an information input form displayed on the user terminal 80, the input information is transmitted from the user terminal 80 to the advertiser terminal 70, and the advertiser terminal 70 can acquire information such as the user's personal information.

[0041] <Flow of information processing by information processing system 1> Next, the operation when information processing is performed in the information processing system 1 shown in Fig. 1 will be described with reference to Fig. 2 and Fig. 3. Fig. 2 is a chart showing the flow of information between the components when information processing is performed in the information processing system 1 shown in Fig. 1, and Fig. 3 is a flowchart showing the operation when information processing is performed in the information processing system 1 shown in Fig. 1.

[0042] First, an employee of an advertiser who wishes to place an advertisement transmits advertisement information including information on the image or video of the advertisement, the desired time of advertisement publication, the desired location of advertisement publication, attribute information of the user to be advertised, and the like, and the identification information of the advertiser to the computer 10 by the advertiser terminal 70. When the advertisement information is transmitted from the advertiser terminal 70 to the computer 10 and the advertisement information reception means 14 receives the advertisement information, the control unit 12 issues the advertisement identification information (for example, the advertisement identification number). When the advertisement information reception means 14 receives the advertisement information, the code issuing means 16 issues a code such as a two-dimensional code that can be read by the user terminal 80 (step S1 in FIG. 3). Here, the code issued by the code issuing means 16 is a code that, when read by the user terminal 80, transmits tracking information from the user terminal 80 to the computer 10. The code issued by the code issuing means 16 includes the advertisement identification information and the advertiser identification information. In addition, the code issued by the code issuing means 16, when read by the user terminal 80, causes an information input form to be displayed on the user terminal 80, and the information entered by the user into the information input form via the user terminal 80 is transmitted to a computer other than computer 10 (specifically, the advertiser terminal 70).

[0043] Thereafter, based on the desired publication time and desired publication location of the advertisement in the advertisement information accepted by the advertisement information accepting means 14, the advertisement display instruction means 18 transmits a display instruction signal to the display device 50 to display an image or video of the advertisement in the advertisement information accepted by the advertisement information accepting means 14 on the display device 50 installed at a location corresponding to the desired publication location at a predetermined time corresponding to the desired publication time, and to display a code such as a two-dimensional code issued by the code issuing means 16 on the display device 50 (step S2 in FIG. 3). As a result, the image or video of the advertisement and the code such as a two-dimensional code are displayed on the display unit 54 provided on the side of the housing of the display device 50. In addition, based on the user's attributes (e.g., gender, age group) calculated by the control unit 12 of the computer 10 or the control unit 52 of the display device 50 from the image of the user captured by the imaging unit 55 of the display device 50, the advertisement display instruction means 18 may transmit a display instruction signal to the display device 50 so that an advertisement having contents corresponding to the user's attributes is displayed on the display unit 54 of the display device 50.

[0044] When a user who has viewed an image or video of an advertisement displayed on the display unit 54 of the display device 50 has the user terminal 80 read the code, tracking information is automatically transmitted from the user terminal 80 to the computer 10, and the tracking information receiving means 20 receives the tracking information (step S3 in FIG. 3). The tracking information is information that the code has been read by the user terminal 80, and the tracking information does not include personal information of the user who manages the user terminal 80. When the code is read by the user terminal 80, an input screen for the telephone number, SNS account, etc. of the user terminal 80 may be displayed on the user terminal 80. In this case, information such as the telephone number and SNS account inputted to the user terminal 80 is transmitted from the user terminal 80 to the computer 10. As a result, when information regarding the reward is transmitted from the computer 10 to the user terminal 80 as described later, information regarding the reward is transmitted from the computer 10 to the user terminal 80 by, for example, SMS notification based on the information such as the telephone number and SNS account. In addition, the user who has viewed the image or video of an advertisement displayed on the display unit 54 of the display device 50 is imaged by the imaging unit 55 of the display device 50. The control unit 52 extracts the user's attributes (e.g., gender, age group) from the image of the user captured by the imaging unit 55. The control unit 52 may also calculate the time the user is looking at the display unit 54 from the image of the user captured by the imaging unit 55. Information on the user's attributes acquired by the control unit 52 and information on the time the user is looking at the display unit 54, etc., are transmitted from the display device 50 to the computer 10 as information calculated from the image captured by the imaging unit 55. In another embodiment, the image captured by the imaging unit 55 itself may be transmitted from the display device 50 to the computer 10, and the control unit 12 of the computer 10 may calculate information on the user's attributes and information on the time the user is looking at the display unit 54, etc., based on the image transmitted from the imaging unit 55.

[0045] Moreover, the code issued by the code issuing means 16 causes the user terminal 80 to display an information input form when it is read by the user terminal 80. Therefore, when a user who has seen an image or video of an advertisement displayed on the display unit 54 of the display device 50 causes the user terminal 80 to read the code, an information input form for inputting information such as the user's personal information is displayed on the user terminal 80. Such an information input form makes it possible to input at least one of the user's name, address, telephone number, email address, SNS account, information on hobbies and preferences, etc., as the user's personal information. The information input by the user into the information input form by the user terminal 80 is transmitted to a computer (specifically, the advertiser terminal 70) other than the computer 10 (step S4 in FIG. 3). This makes it possible for the advertiser terminal 70 to directly obtain information such as the user's personal information from the user terminal 80. Furthermore, when the user inputs information such as the user's personal information by the user terminal 80, the advertiser provides the user with further rewards and benefits.

[0046] When the tracking information is transmitted from the user terminal 80 to the computer 10 and the tracking information receiving means 20 receives the tracking information, the tracking information transmitting means 24 transmits the tracking information to the advertiser terminal 70 and the business operator terminal 40, respectively (step S5 in FIG. 3). This allows the advertiser and the business operator providing the installation space for the display device 50 to each obtain the tracking information. Such tracking information is useful for measuring the user's interest in the advertisements displayed on the display device 50, etc.

[0047] Specifically, the advertiser can recognize how many users have viewed the advertisement displayed on the display unit 54 of the display device 50 based on the tracking information transmitted from the user terminal 80 to the advertiser terminal 70, and if the tracking number is small, the advertiser can request the management company that manages the information processing system 1 to change the display device 50 on which the advertisement is displayed to another display device 50 installed in a different location. Also, the advertiser can recognize what percentage of users who read the code displayed on the display unit 54 of the display device 50 have entered information such as personal information into the information input form based on the tracking information transmitted from the user terminal 80 to the advertiser terminal 70 and information such as personal information of the user input by the user to the user terminal 80 and transmitted from the user terminal 80 to the advertiser terminal 70.

[0048] In addition, the business providing the installation space for the display device 50 can recognize how many users are viewing the advertisements displayed on the display unit 54 of the display device 50 based on the tracking information transmitted from the user terminal 80 to the business terminal 40, and if the tracking number is low, the business can request the management company that manages the information processing system 1 to change the content of the advertisements displayed on the display device 50.

[0049] In this way, by transmitting tracking information to the advertiser terminal 70 and the business operator terminal 40 by the tracking information transmitting means 24, the advertiser and the business operator can recognize how many users are viewing the advertisement displayed on the display unit 54 of the display device 50, based on the information on how many users have read the code displayed on the display unit 54 of the display device 50 with the user terminal 80.

[0050] Furthermore, information on the user's attributes and information such as the time the user is looking at the display unit 54, which are acquired by the control unit 52 or 12 based on the image captured by the imaging unit 55, may be transmitted from the computer 10 to the advertiser terminal 70 and the business operator terminal 40, respectively. In this case, by checking against the above-mentioned tracking information, the advertiser or business operator can recognize what percentage of users who viewed the advertisement displayed on the display unit 54 of the display device 50 read the code displayed on the display unit 54 with the user terminal 80.

[0051] As described above, in this embodiment, tracking information indicating that the user has read the code displayed on the display device 50 using the user terminal 80 is used to obtain information regarding the user's level of interest in the advertisement displayed on the display device 50, and this information can be utilized by the management company of the information processing system 1, the advertiser, and the business providing the installation space for the display device 50.

[0052] Furthermore, the advertisement display instruction means 18 may adjust the advertisement content displayed on the display unit 54 of the display device 50 based on the tracking number calculated from the tracking information received by the tracking information receiving means 20. Specifically, for example, when the tracking number calculated from the tracking information received by the tracking information receiving means 20 is small, the advertisement display instruction means 18 may transmit an advertisement display instruction to the display device 50 to display different advertisement content on the display unit 54 of the display device 50. At this time, the advertisement display instruction means 18 may adjust the advertisement content displayed on the display unit 54 of the display device 50, taking into consideration the attributes of the user photographed by the imaging unit 55 in addition to the tracking number.

[0053] Furthermore, the control unit 12 of the computer 10 may measure the advertising effectiveness based on the tracking information accepted by the tracking information accepting means 20. Such measurement of advertising effectiveness may be performed, for example, by AI. Furthermore, advertising fees may be set, changed, etc. based on the results of the measurement of advertising effectiveness. Furthermore, the control unit 12 of the computer 10 may match advertisers with businesses that provide installation space for the display device 50 based on the results of the measurement of advertising effectiveness.

[0054] When the tracking information is transmitted from the user terminal 80 to the computer 10 and the tracking information receiving means 20 receives the tracking information, the reward determination means 22 determines the reward to be given to the user. The reward to be given to the user determined by the reward determination means 22 is related to the business providing the installation space of the display device 50. Specifically, the reward to be given to the user determined by the reward determination means 22 is a discount or free product or service provided by the business providing the installation space of the display device 50 (for example, a product or service provided at a store near the display device 50). Note that this embodiment is not limited to such an embodiment, and the reward to be given to the user determined by the reward determination means 22 may be unrelated to the business providing the installation space of the display device 50. In this way, when the user reads the code displayed on the display device 50 with the user terminal 80, the reward to be given to the user is determined by the reward determination means 22, so that the user can be motivated to read the code displayed on the display device 50 with the user terminal 80.

[0055] The reward given to the user may be currency such as coins or bills discharged from the medium discharge unit 56 of the display device 50, or a valuable medium such as a chip or card, or a privilege such as points that the user can use on the user terminal 80. The valuable medium such as a chip or card discharged from the medium discharge unit 56 of the display device 50 may be a discount or the like when purchasing a product or service provided by a business that provides the installation space of the display device 50. Information regarding the reward determined by the reward determination means 22 is transmitted from the computer 10 to the user terminal 80 or the display device 50 by the first reward information transmission means 30 or the second reward information transmission means 32 (step S6 in FIG. 3).

[0056] More specifically, when the reward given to the user is a privilege such as points that the user can use on the user terminal 80, the first reward information transmission means 30 transmits information about the reward determined by the reward determination means 22 from the computer 10 to the user terminal 80 in the form of points given in an email or an app of the business operator or the like installed on the user terminal 80. In this case, the user can use the points given in the email or app received by the user terminal 80 to receive discounts on products and services provided by the business operator that provides the installation space for the display device 50, or receive free products and services.

[0057] On the other hand, if the reward given to the user is currency such as coins or bills discharged from the medium discharge unit 56 of the display device 50, or a chip or card as a valuable medium, the second reward information transmission means 32 transmits information about the reward determined by the reward determination means 22 from the computer 10 to the user terminal 80. In this case, currency such as coins or bills, or a chip or card as a valuable medium, is discharged from the medium discharge unit 56 of the display device 50, and the user can receive these rewards from the display device 50. Here, the chip or card as a valuable medium discharged from the medium discharge unit 56 of the display device 50 can be used for products and services provided by the business operator providing the installation space for the display device 50.

[0058] When the user uses the reward determined by the reward determination means 22 and granted to the user, the reward use information receiving means 26 receives information regarding the use of the reward granted to the user. Specifically, when the user uses points granted by an email or an app received by the user terminal 80 to receive a discount or a free service in a service (for example, a store) provided by a business providing the installation space of the display device 50, information regarding the use of the reward granted to the user is transmitted from a terminal of the store or the like to the computer 10. In this case, if the use of the reward granted to the user can be confirmed by the user terminal 80, information regarding the use of the reward granted to the user may be transmitted from the user terminal 80 to the computer 10. In addition, when a chip, a card, or the like as a valuable medium is discharged from the medium discharge unit 56 of the display device 50 and this valuable medium is used for a product or service provided by a business providing the installation space of the display device 50, information regarding the use of the reward granted to the user is transmitted from a terminal of the store or the like to the computer 10.

[0059] When the reward use information receiving means 26 receives information on the use of the reward, the reward use reporting means 28 transmits the received information on the use of the reward to the business operator terminal 40 managed by the business operator providing the installation space of the display device 50 (step S7 in FIG. 3). This allows the business operator providing the installation space of the display device 50 to recognize how much of the reward given to the user when the code displayed on the display unit 54 of the display device 50 is read by the user terminal 80 has been used in the service provided by this business operator. For this reason, if the reward (reward given to the user) used in the service provided by this business operator is small, for example, the business operator can request the management company managing the information processing system 1 to change the content of the advertisement transmitted from the computer 10 to the display device 50. In addition, based on the tracking information transmitted from the user terminal 80 to the business operator terminal 40 and the information on the use of the reward, the business operator can recognize how much of the reward given to the user who read the code displayed on the display unit 54 of the display device 50 has been used in the products, services, etc. provided by the business operator.

[0060] According to the information processing system 1, computer 10, program, and information processing method of the present embodiment configured as described above, the computer 10 functions as the advertisement information receiving means 14, the code issuing means 16, the advertisement display instruction means 18, and the tracking information receiving means 20 by executing the program. The advertisement information receiving means 14 receives advertisement information including information about an image or video of an advertisement. When the advertisement information receiving means 14 receives the advertisement information, the code issuing means 16 issues a code that is readable by the user terminal 80 and transmits tracking information to the computer 10 when read by the user terminal 80. The advertisement display instruction means 18 causes the display device 50 to display the advertisement image or video in the advertisement information received by the advertisement information receiving means 14, and transmits a display instruction signal to the display device 50 to display the code issued by the code issuing means 16 on the display device 50. The tracking information receiving means 20 receives tracking information from the user terminal 80. According to such information processing system 1, computer 10, program, and information processing method, it is possible to utilize tracking information that the code displayed on the display device 50 has been read by the user terminal 80. Specifically, it becomes possible to measure the advertising effectiveness, such as how many users are viewing the advertisements displayed on the display device 50, based on the tracking information received by the tracking information receiving means 20 from the user terminal 80. This makes it possible to make improvements, such as changing the content of the advertisements displayed on the display device 50 or changing the display device 50 on which the advertisements are displayed to another display device 50 installed in a different location, when the tracking number is low, for example.

[0061] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the code issued by the code issuing means 16 causes an information input form to be displayed on the user terminal 80 when read by the user terminal 80, and information entered into the information input form is sent to the computer 10 or a computer other than the computer 10. This makes it possible to utilize information entered into the information input form by the user via the user terminal 80 in addition to tracking information.

[0062] In the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as tracking information transmission means 24 by executing the program, and when the tracking information reception means 20 receives tracking information, the tracking information transmission means 24 transmits the tracking information to another computer to which the information input in the information input form is transmitted. As a result, the other computer can obtain information on what percentage of users who read the code displayed on the display device 50 with the user terminal 80 input information in the information input form with the user terminal 80, for example, by comparing the tracking information transmitted from the computer 10 with the information input in the information input form by the user with the user terminal 80.

[0063] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the separate computer to which the information entered in the information input form is sent is one (specifically, the advertiser terminal 70) managed by the advertiser who sent the advertising information accepted by the advertising information accepting means 14. This allows the advertiser to obtain the information entered by the user at the user terminal 80 in the information input form through the advertiser terminal 70.

[0064] In the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as reward determination means 22 by executing the program, and the reward determination means 22 determines the reward to be given to the user when the tracking information receiving means 20 receives the tracking information. In this case, by determining the reward to be given to the user when the tracking information receiving means 20 receives the tracking information, the user can be motivated to read the code displayed on the display device 50 with the user terminal 80.

[0065] In the information processing system 1, the computer 10, the program, and the information processing method according to the present embodiment, as described above, the reward given to the user determined by the reward determination means 22 can be used for products or services provided by a business providing installation space for the display device 50. This may increase the sales of the products or services provided by the business by utilizing the reward given to the user for the products or services provided by the business, and therefore, it is possible to motivate the business to provide installation space for the display device 50.

[0066] In the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as a reward use information receiving means 26 and a reward use report means 28 by executing the program, and the reward use information receiving means 26 receives information regarding the use of the reward granted to the user, and the reward use report means 28 transmits the received information regarding the use of the reward to the business operator terminal 40 managed by the business operator providing the installation space for the display device 50 when the reward use information receiving means 26 receives the information regarding the use of the reward. This allows the business operator providing the installation space for the display device 50 to recognize that the reward granted to the user has been used, and allows the business operator to recognize how much the installation of the display device 50 is involved in the increase in sales of the products and services provided by the business operator.

[0067] In the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as the first reward information transmitting means 30 by executing the program, and the first reward information transmitting means 30 transmits information on the reward to be granted to the user determined by the reward determining means 22 to the user terminal 80 that is the source of the tracking information. This allows the user to use the granted reward via the user terminal 80.

[0068] In the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 may further function as the second reward information transmission means 32 by executing the program. In this case, the display device 50 has a medium ejection unit 56 that ejects a medium as a reward, and the second reward information transmission means 32 transmits information about the reward to be granted to the user determined by the reward determination means 22 to the display device 50 whose code has been read by the user terminal 80, and when the information about the reward to be granted to the user is transmitted from the computer 10 in the display device 50, the medium as a reward is ejected by the medium ejection unit 56. This allows the user to use the medium as a reward ejected by the medium ejection unit 56.

[0069] The medium as the reward is not limited to currency such as coins and paper money, or chips and cards as valuable media. For example, when a vending machine is used as the display device 50, the vending machine may be provided with a display unit 54, and a product such as a drink may be discharged from a medium discharge unit 56 as the medium as the reward. Furthermore, the display device 50 is not limited to one in which the display unit 54 and the medium discharge unit 56 are integrated. The display device 50 may be one in which the display unit 54 and the medium discharge unit 56 are separated from each other.

[0070] In the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the medium dispensed as a reward by the medium ejection unit 56 can be used for products or services provided by a business providing installation space for the display device 50. This can increase the sales of the products or services themselves by utilizing the medium given to the user as a reward for the products or services provided by the business, thereby providing an incentive to the business to provide installation space for the display device 50.

[0071] Furthermore, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the display device 50 has an imaging unit 55 that captures images of users near the display device 50, and the image captured by the imaging unit 55 or information calculated from this image is transmitted from the display device 50 to the computer 10. In this case, by comparing the image captured by the imaging unit 55 with the tracking information, it becomes possible to recognize the percentage of users who viewed the advertisement displayed on the display device 50 and read the code displayed on the display device 50 with the user terminal 80.

[0072] Furthermore, the advertisement display instruction means 18 may adjust the advertisement content displayed on the display device 50 based on information calculated from the image captured by the imaging unit 55. In this case, it becomes possible to cause the display device 50 to display an advertisement whose content matches, for example, the attributes of a user who is viewing the advertisement displayed on the display device 50.

[0073] Furthermore, the advertisement display instruction means 18 may adjust the advertisement content displayed on the display device 50 based on the tracking number calculated from the tracking information received by the tracking information receiving means 20. In this case, for example, when the tracking number is small, it is possible to change the advertisement content displayed on the display device 50 and display an advertisement that increases the tracking number on the display device 50, which ultimately leads to improved advertising effectiveness.

[0074] The information processing system, computer, program, and information processing method according to the present invention are not limited to the above-described aspects, and various modifications can be made.

[0075] For example, the display device on which the advertising image or video is displayed is not limited to the embodiment shown in Fig. 4. The display device does not need to be provided with a medium discharge unit that discharges a medium as a reward. Various embodiments of the display device can be used as long as they can display the advertising image or video in some form.

[0076] Moreover, the advertising information that is the source of the advertisement displayed on the display device 50 is not limited to that transmitted from the computer 10. The image or video of the advertisement may be displayed on the display unit 54 based on the advertising information transmitted directly from the advertiser terminal 70 to the display device 50.

[0077] In addition, when the code displayed on the display device 50 is read by the user terminal 80, no tracking information is sent from the user terminal 80 to the computer 10, but an information input form for the user to input information is displayed on the user terminal 80, and the information entered into the information input form is sent to the advertiser terminal 70.

[0078] Furthermore, the reward given to the user is not limited to being usable for products or services provided by the business providing the installation space for the display device 50. The reward given to the user may be usable for products or services provided by a party other than the business providing the installation space for the display device 50.

[0079] Also, the advertiser and the business providing the installation space for the display device 50 may be the same entity. In this case, a terminal in which the advertiser terminal 70 and the business terminal 40 are integrated may be used. Then, when the tracking information receiving means 20 receives tracking information from the user terminal 80, the tracking information transmitting means 24 may transmit the tracking information to this integrated terminal.

[0080] Further, in the information processing system according to the present invention, instead of using the display device 50, a paper advertising medium on which a code is written may be used. Such a paper advertising medium may be attached to the wall of a store of a business operator that manages the business operator terminal 40, for example. In this case, when a user reads the code written on the paper advertising medium with the user terminal 80, tracking information is transmitted from the user terminal 80 to the computer 10. In this way, even when a paper advertising medium on which a code is written is used, tracking information that the code displayed on the advertising medium has been read by the user terminal 80 can be utilized. Specifically, when the tracking information receiving means 20 receives the tracking information, a reward to be given to the user is determined, so that the user can be motivated to read the code displayed on the paper advertising medium with the user terminal 80. Then, based on the tracking information received by the tracking information receiving means 20 from the user terminal 80, it becomes possible to measure the advertising effect, such as how much the advertisement displayed on the paper advertising medium is viewed by the user. As a result, for example, when the number of tracking is low, improvements can be made, such as changing the content of the advertisement displayed on the paper advertising medium. [Explanation of symbols]

[0081] 1. Information Processing Systems 10. Computers 12 Control section 14 Advertising information reception means 16 Code issuing method 18 Advertising display instructions 20. Tracking information receiving means 22 Remuneration determining means 24 Means of sending tracking information 26 Reward use information receiving means 28 Remuneration usage reporting method 30 First remuneration information transmission means 32 Second remuneration information transmission means 36 Memory section 38 Communications Department 40 Operator terminal 50 Display device 52 Control section 54 Display section 55 Imaging unit 56 Media discharge section 58 Memory section 60 Communications Department 70 Advertiser Terminal 80 User terminals

Claims

1. A computer, A display device; Equipped with The computer executes a program to function as an advertisement information receiving means, a code issuing means, an advertisement display instruction means, and a tracking information receiving means, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, the code issuing means issues a code that is readable by a user terminal and that transmits tracking information to the computer when read by the user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing the display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The tracking information receiving means receives the tracking information from the user terminal.

2. The system described in claim 1, wherein the code issued by the code issuing means, when read by the user terminal, causes an information input form to be displayed on the user terminal, and information entered into the information input form is transmitted to the computer or a computer other than the computer.

3. The computer further functions as a tracking information transmission means by executing the program, 3. The system according to claim 2, wherein when the tracking information receiving means receives the tracking information, the tracking information transmitting means transmits the tracking information to the other computer to which information entered in the information input form is transmitted.

4. 4. The system according to claim 2, wherein the separate computer to which the information entered in the information input form is sent is managed by an advertiser who has sent the advertising information accepted by the advertising information accepting means.

5. The computer further functions as a reward determination means by executing the program, The system according to claim 1 , wherein the reward determination means determines a reward to be given to the user when the tracking information reception means receives the tracking information.

6. 6. The system according to claim 5, wherein the remuneration given to the user determined by said remuneration determination means can be used for products or services provided by a business entity that provides an installation space for said display device.

7. The computer further functions as a reward usage information receiving means and a reward usage reporting means by executing the program, The reward use information receiving means receives information regarding the use of the reward granted to the user, The system described in claim 6, wherein when the reward usage information receiving means receives information regarding the use of the reward, the reward usage reporting means transmits the received information regarding the use of the reward to an operator terminal managed by an operator providing installation space for the display device.

8. The computer further functions as a first remuneration information transmission means by executing the program, The system according to claim 5 , wherein the first reward information transmitting means transmits information regarding the reward to be granted to the user determined by the reward determining means to the user terminal that is the source of the tracking information.

9. The computer further functions as a second remuneration information transmission means by executing the program, The display device has a medium ejection section that ejects a medium as a reward, The second reward information transmission means transmits information regarding the reward to be granted to the user determined by the reward determination means to the display device from which the code is read by the user terminal, 6. The system according to claim 5, wherein when information regarding a reward to be given to a user is transmitted from the computer to the display device, a medium is dispensed as a reward by the medium ejection section.

10. 10. The system according to claim 9, wherein the medium dispensed as a reward is usable for a product or service provided by a business entity that provides an installation space for the display device.

11. The system according to claim 1, wherein the display device has an imaging unit that captures an image of a user near the display device, and an image captured by the imaging unit or information calculated from the image is transmitted from the display device to the computer.

12. 12. The system according to claim 11, wherein the advertisement display instruction means adjusts advertisement contents to be displayed on the display device based on information calculated from the image captured by the imaging section.

13. 2. The system according to claim 1, wherein said advertisement display instruction means adjusts advertisement content to be displayed on said display device based on a tracking number calculated from said tracking information received by said tracking information receiving means.

14. A computer that functions as an advertisement information receiving means, a code issuing means, an advertisement display instruction means, and a tracking information receiving means by executing a program, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, the code issuing means issues a code that is readable by a user terminal and that transmits tracking information to the computer when read by the user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The tracking information receiving means is a computer that receives the tracking information from the user terminal.

15. A program for causing a computer to function as an advertisement information receiving means, a code issuing means, an advertisement display instruction means, and a tracking information receiving means, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, the code issuing means issues a code that is readable by a user terminal and that transmits tracking information to the computer when read by the user terminal; the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The tracking information receiving means is a program that receives the tracking information from the user terminal.

16. An information processing method executed by a computer having a control unit, The control unit receives advertisement information including information regarding an image or video of an advertisement, the control unit issues a code readable by a user terminal, the code being such that when read by the user terminal, tracking information is transmitted to the computer; the control unit causes a display device to display an image or video of the advertisement in the received advertisement information, and transmits a display instruction signal to the display device to cause the display device to display the issued code; The control unit receives the tracking information from the user terminal.

Images