Electronic brochure management apparatus and electronic brochure management method

Abstract

To provide an electronic brochure management apparatus and an electronic brochure management method capable of enabling a user to easily find an electronic brochure corresponding to a desired commodity.SOLUTION: The electronic brochure management apparatus is provided with: a tag generating unit for generating tag information based on the aggregate result of consumer information about a commodity; and a tag granting unit for granting the generated tag information to commodity data. The tag generating unit may generate the tag information based on the aggregation result of comments made on the SNS or comments made on the evaluation of the commodity, and may generate the tag information based on the aggregation result of comments made on the EC site of the commodity or comments made on the evaluation of the commodity.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an electronic flyer management device and an electronic flyer management method. [Background technology]

[0002] 2. Description of the Related Art There is known an electronic flyer distribution system that distributes an electronic flyer from a server to a terminal device and enables the terminal device to view the electronic flyer (see, for example, Patent Document 1). Flyers are generally distributed by being inserted into newspapers, or delivered to terminal devices from a server as electronic flyers according to the user's address and attributes. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2013-109771 A Summary of the Invention [Problem to be solved by the invention]

[0004] However, after an electronic flyer is created by an advertiser, it is distributed to a user's terminal device taking into consideration the intentions of the advertiser and the user's attributes, but when a user tries to search for a product he or she wants in the distributed electronic flyer, he or she does not necessarily find it. Some users purchase a product because it is cheap, but there are also users whose motivation for purchasing is not low price. In this case, it is thought that users are searching for products from other perspectives than just low price. On the other hand, smartphones and tablet devices have become widespread in recent years, and an increasing number of users are accustomed to searching for the information they want using the Internet. Therefore, it is desirable to prepare a flow that allows users to easily search for electronic flyers that correspond to the products they want, in addition to the flow of delivering electronic flyers to users and having them search for the products they want from there.

[0005] To provide an electronic flyer management device and an electronic flyer management method that enable a user to easily find an electronic flyer that matches a product that the user desires. [Means for solving the problem]

[0006] In order to solve the above-mentioned problems, one aspect of the present invention is an electronic flyer management device having a tag generation unit that generates tag information based on the results of compiling consumer information related to products, and a tag assignment unit that assigns the generated tag information to product data.

[0007] Another aspect of the present invention is an electronic flyer management method in which a tag generation unit of an electronic flyer management device generates tag information based on the results of compiling consumer information related to products, and a tag assignment unit of the electronic flyer management device assigns the generated tag information to product data. Effect of the Invention

[0008] According to the present invention, it becomes possible for a user to easily search for an electronic flyer that matches a product that the user desires. [Brief description of the drawings]

[0009] [Figure 1] 1 is a schematic system configuration diagram showing the configuration of an electronic flyer system according to an embodiment. [Diagram 2] 2 is a schematic block diagram illustrating functions of an electronic flyer management device in an embodiment. FIG. [Diagram 3] 4 is a sequence diagram illustrating the operation of the electronic flyer system in the embodiment. FIG. [Figure 4] 4 is a sequence diagram illustrating the operation of the electronic flyer system in the embodiment. FIG. [Diagram 5] FIG. 13 is a diagram showing an example of an electronic flyer including a hashtag in the embodiment. [Figure 6] FIG. 13 is a diagram showing an example of an electronic flyer to which a hashtag is added in the embodiment. [Figure 7] FIG. 13 is a diagram showing an example of a personal flyer setting screen in the embodiment. [Figure 8] FIG. 11 is a diagram showing another example of a personal electronic flyer in the embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0010] An electronic flyer system 1 according to an embodiment of the present invention will now be described with reference to the drawings. Fig. 1 is a schematic system configuration diagram showing the configuration of the electronic flyer system 1 according to the embodiment. The electronic flyer system 1 includes, for example, an electronic flyer management device 10, an advertiser terminal device 20, a material management device 30, a content generation device 40, an information analysis server device 50, an SNS server device 60, an EC server device 62, a search server device 64, an IDPOS server device 66, a distribution POS server device 68, and a plurality of user terminal devices 70a, ..., 70n (hereinafter collectively referred to as "user terminal devices 70"), which are communicatively connected via a communication network NW.

[0011] The electronic flyer management device 10 is an information processing device that processes various information related to electronic flyers. The functions of the electronic flyer management device 10 can be broadly categorized as follows. By using at least one of the following functions, a new mechanism for distributing electronic flyers is provided.

[0012] (1) Tagging function The electronic flyer management device 10 has a function of adding tag information to an electronic flyer. There are various types of electronic flyers, and tag information is added to electronic flyers that include products that are sold at a special price for a certain period of time, such as "Product A is on sale in month X". The tag information is, for example, a hashtag. A hashtag includes a specific character (for example, "#") that indicates that it is a hashtag and a character string. A hashtag can be added to a message, an image, or the like, and a user can use this hashtag to collect information. In this embodiment, a character string indicating a theme is added to a product, service, or the like included in the electronic flyer as a hashtag, making it easier to collect electronic flyers based on a theme. When selling a product, the flyer mainly explains how much the product costs. However, in this embodiment, by adding a hashtag indicating a theme, it is possible to appeal to users (consumers) what kind of theme the product lineup is based on, apart from the price. In recent years, the number of users of SNS has been increasing, especially among people in their teens and twenties, so digital flyers can be easily searched and viewed by users of these generations, making them feel closer to the product. This allows you to increase the appeal of your product based on a theme, in addition to focusing on price. Also, by expressing a theme as a hashtag, you can help people understand the direction of your product. In recent years, there are an increasing number of cases where low prices are set continuously for a certain period of time, such as monthly special sales, so as to avoid users from concentrating their visits to a store at certain times. In such cases, even if an attempt is made to appeal to a store on the basis of price, it may be difficult to differentiate the product from other products, etc., and so appealing from the perspective of price tends to be difficult. In addition, while a user may be motivated to purchase a product because of the price, there are also cases where the user purchases the product for reasons other than price. For example, some users may purchase a product by viewing or listening to information that is trending on SNS, etc., and making use of their own experiences. It can also be said that such users are motivated to purchase a product in order to perform a certain action. For such users, a mechanism can be provided that allows the user to easily find an electronic flyer that matches the product they want by providing an electronic flyer with a theme related to the action as a hashtag.

[0013] (2) Personal digital flyer creation function This function generates electronic flyers including themes and products that take into account the personal hobbies and tastes of the user. For example, the user can obtain an electronic flyer that is just for him or her.

[0014] The advertiser terminal device 20 is a terminal device used by an advertiser of an electronic flyer. The advertiser may be a distributor or a store that sells products.

[0015] The material management device 30 is an information processing device that stores basic product information, which is basic information related to products. The basic product information may include material data that can be commonly used even for different advertisers, or material data that can be commonly used even for different products. The basic product information may be material data (photo data, illustration data, video data, text data, etc.) that is in line with the business type or purpose of the product, or template data for laying out the material data.

[0016] The content generation device 40 is an information processing device that generates various contents and is used by a production company that creates contents.

[0017] The information analysis server device 50 is a server device that analyzes consumer information. The consumer information includes attribute information such as gender and age of the consumer who consumes the product, and product information about the product that the consumer purchased or commented on. The consumer information is transmitted to the information analysis server device 50 from, for example, the SNS server device 60, the EC server device 62, the search server device 64, the IDPOS server device 66, and the distribution POS server device 68.

[0018] The SNS server device 60 is a server device that provides a social networking service (SNS). The SNS of the embodiment may be one in which a user uses a terminal device to make (post) a comment and the comment is made publicly available for other users to view. The SNS may be, for example, Twitter (registered trademark), Facebook (registered trademark), or Instagram (registered trademark). The SNS server device 60 is provided separately for each SNS. The operator who operates the SNS server device 60 and the operator who operates the electronic flyer management device 10 may be the same operator or different operators.

[0019] The EC server device 62 is a server device that provides an EC (Electronic Commerce) service. The EC service of the embodiment provides an additional service in which a user uses a terminal device to make (post) comments about products and makes the comments publicly available for other users to view. The EC may be, for example, a service in which a store sells products to users, a service in which products are sold between individuals, or a service in which products are sold in an auction format. The EC server device 62 is provided separately for each EC service. The operator who operates the EC server device 62 and the operator who operates the electronic flyer management device 10 may be the same operator or different operators.

[0020] The search server device 64 is an information processing device that provides a search service. The search server device 64 searches for information (such as web pages, websites, image files, and electronic flyers) that can be referenced in the communication network NW (e.g., the Internet) based on a search request received from the user terminal device 70, and transmits the search results to the user terminal device 70.

[0021] The IDPOS (ID-Point of Sales) server device 66 is an information processing device that provides IDPOS services. The IDPOS server device 66 accumulates IDPOS information provided by retail businesses. IDPOS (ID-Point of Sales) information is information in which products and user identification information are associated with each other. IDPOS information includes product information, product attribute information, product sales information, and consumer information. POS information generally identifies products that have been sold, but does not necessarily identify which user purchased the product. By using IDPOS information, it is possible to identify what products a user has purchased.

[0022] The distribution POS server device 68 is a POS server device used by a distributor of a product. The IDPOS server device 66 accumulates POS information. The POS information includes product information sold by the distributor, product attribute information, and product sales information. The POS information is an example of consumer information. A distribution POS server device 68 exists for each distributor of a product. The consumer information may be information that aggregates POS information from multiple retailers, statistical information, and receipt information.

[0023] The plurality of user terminal devices 70 are terminal devices used by users. Users can view electronic flyers using the user terminal devices 70. The user terminal devices 70 may display content related to electronic flyers on a display screen by executing application software (hereinafter referred to as an app), which is a program for processing to display electronic flyers and inputting various information related to electronic flyers, or may display electronic flyers on a display screen by using a function of a web browser. In the embodiment, a case where an electronic flyer is displayed on the user terminal device 70 will be described, but the electronic flyer can be output by any device having a display screen, a speaker, etc., not limited to the user terminal device 70, and may be output by a display device or terminal device installed in a store, a public facility, etc., for example. Users can post and view comments using SNS or EC services.

[0024] FIG. 2 is a schematic block diagram illustrating the functions of electronic flyer management device 10 according to the embodiment. The electronic flyer management device 10 includes a collection unit 100, a comment element extraction unit 101, a manufacturer data storage unit 102, a keyword extraction unit 103, a tag generation unit 104, a tag assignment unit 105, an electronic flyer storage unit 106, a viewing information receiving unit 107, an acquisition unit 108, a transmission unit 110, a data processing unit 111, a purchase request receiving unit 112, a sales management unit 113, a payment unit 114, a sales site linkage unit 115, a history management unit 116, an access history storage unit 117, and a history output unit 118.

[0025] The collection unit 100 collects consumer information transmitted from the user terminal device 70. The consumer information includes, for example, comments on SNS, comments on EC services, search keywords in search services, and the like as product information. The collection unit 100 collects, for example, comments posted on SNS or comments posted on evaluations of products from the SNS server device 60, the EC server device 62, and the search server device 64.

[0026] When the consumer information collected by the collection unit 100 is a comment itself (text), the comment element extraction unit 101 extracts keywords from the comment. When the consumer information collected by the collection unit 100 is a keyword or a hashtag, the comment element extraction unit 101 may output the information to the tag generation unit 104 as is without extracting a keyword.

[0027] The manufacturer data storage unit 102 stores descriptions of products created by the providers (manufacturers) of the products. The keyword extraction unit 103 extracts a plurality of different keywords from a description of a product created by a provider of the product.

[0028] The tag generation unit 104 generates tag information based on the aggregation result of the consumer information related to the product. The aggregation result of the consumer information may be, for example, the number of times a keyword appears, the number of times the product has been purchased, the purchase price of the product, etc. The tag generation unit 104 may determine the priority order of the multiple keywords collected by the keyword extraction unit 103 based on the consumer information, and generate tag information from at least one keyword according to the determined priority order.

[0029] The tag assigning unit 105 assigns the generated tag information to the product data. The tag information to be assigned is, for example, a hashtag. The product data to which the tag information is assigned may be product data stored in a product data storage unit provided outside the electronic flyer management device 10. The tag assigning unit 105 may assign multiple hashtags to one product.

[0030] Electronic flyer storage unit 106 stores product data and tag information assigned to the product data. The viewing information receiving unit 107 receives a keyword for searching for an electronic flyer, which is transmitted from the user terminal device 70. This keyword may be text data, or may be tag information transmitted by clicking or tapping a hashtag. The acquiring unit 108 reads out from the electronic flyer storage unit 106 the product data corresponding to the tag information transmitted from the user terminal device 70 . The transmitting unit 110 transmits the product data read by the acquiring unit 108 to the user terminal device 70 that is the source of the tag information. Data processing unit 111 adds video data related to the product to the product data. Data processing unit 111 can also generate a personal electronic flyer based on the data stored in electronic flyer storage unit .

[0031] The purchase request receiving unit 112 receives a purchase instruction input by a user for a product listed in an electronic flyer displayed on the user terminal device 70. In this embodiment, the user can purchase a product listed in the electronic flyer in an actual store, but can also purchase the product in a virtual store installed as the EC server device 62.

[0032] The sales management unit 113 executes processes related to product sales in response to the received purchase instructions. The sales management unit 113 functions as a virtual store provided on a network, and has a function of realizing electronic commerce.

[0033] The settlement unit 114 performs settlement processing for the products purchased in the electronic commerce carried out by the sales management unit 113.

[0034] The sales site linking unit 115 has a function of transitioning from the sales management unit 113 to the page of another virtual store in the EC server device 62. For example, since there are cases where products that are not the subject of sale in the sales management unit 113 are also listed in an electronic flyer, the sales site linking unit 115 displays the page of a virtual store that handles such products on the sales page displayed on the user terminal device 70.

[0035] History management unit 116 receives data from user terminal device 70 that enables understanding of behavior related to viewing of electronic flyers by user terminal device 70. For example, history management unit 116 receives log information from user terminal device 70 that indicates which pages constituting an electronic flyer were displayed and in what order. Furthermore, history management section 116 stores in access history storage section 117 the keywords for searching for electronic flyers received by viewed information receiving section 107 and the user identification information for identifying the user who made the access.

[0036] The access history storage unit 117 stores log information received by the history management unit 116 regarding the viewing of electronic flyers.

[0037] The history output unit 118 outputs the log information stored in the access history storage unit 117. The history output unit 118 can output the log information itself, but can also perform statistical processing on the log information and output the results of the statistical processing.

[0038] Each of the above-mentioned storage units is configured by a storage medium, such as a hard disk drive (HDD), a flash memory, an electrically erasable programmable read only memory (EEPROM), a random access read / write memory (RAM), a read only memory (ROM), or any combination of these storage media. These storage units may be configured by, for example, a non-volatile memory.

[0039] Furthermore, each of the above-mentioned functions may be realized by a CPU (Central Processing Unit) executing a software program that realizes each of the above-mentioned functions.

[0040] 3 and 4 are sequence diagrams illustrating the operation of the electronic flyer system according to the embodiment. The electronic flyer management device 10 acquires product information, product images, and project information from the material management device 30 (step S101). The product information is information that indicates a product that is the subject of a limited-time special sale. The image information may be any image related to the product, such as an image showing the appearance of the product or an image explaining how to use the product. The project information is information related to a project for distributing an electronic flyer.

[0041] The electronic flyer management device 10 acquires electronic flyer creation request information from the advertiser terminal device 20 (step S102). The creation request information includes information related to a plan for distributing an electronic flyer. For example, the creation request information includes information requesting when and with what plan an electronic flyer for a product is to be distributed. Based on the creation request information, electronic flyer management device 10 sends a request to material management device 30 to inquire about product information on the product that is the subject of the plan (step S103), and acquires the product information (step S104). Also, based on the plan creation request information, electronic flyer management device 10 sends a request to material management device 30 to inquire about image information on the product that is the subject of the plan (step S105), and acquires the image information (step S106). This allows electronic flyer management device 10 to acquire general information on the product.

[0042] Next, the electronic flyer management device 10 transmits an analysis request to the information analysis server device 50 (step S107). The information analysis server device 50 accesses the SNS server device 60 (step S108) and collects information based on consumer attributes and comments posted by users as consumer information (step S109). For example, the information analysis server device 50 crawls the information stored in the SNS server device 60 using a crawler function to collect data such as comments on products, comments that are not directly related to products but are posted frequently, comments on product reviews, and keywords included in the comments, and hashtags set when the comments are posted. More specifically, the information analysis server device 50 crawls the SNS to collect comments on topics that have been trending in the recent short period of time, comments on topics that are becoming widely known because they appear in the comments of many people, or hashtags for these comments. This makes it possible to obtain keywords, hashtags, and the like based on comments that are in line with the content currently being tweeted on the streets. In other words, rather than simply collecting keywords, it is possible to collect keywords and the like related to trending topics. Information analysis server device 50 may collect the entire sentences constituting the comments, and electronic flyer management device 10 may collect keywords from the sentences.

[0043] The information analysis server device 50 accesses the EC server device 62 (step S110) and collects consumer attributes as consumer information and comments posted by users regarding products being sold (step S111). For example, the electronic flyer management device 10 crawls the EC server device 62 for comments on product reviews (ratings) posted on the product's EC site and hashtags recently used for searches, thereby acquiring keywords included in product reviews and frequently used hashtags.

[0044] The information analysis server device 50 accesses the search server device 64 (step S112) and collects consumer attributes and search keywords as consumer information (step S113). For example, the electronic flyer management device 10 crawls the search server device 64 for information on products viewed in response to product search results in addition to search keywords, and hashtags used for searches, thereby acquiring keywords included in product reviews and frequently used hashtags.

[0045] The information analysis server device 50 accesses the IDPOS server device 66 (step S114) and collects IDPOS information as consumer information (step S115). The information analysis server device 50 accesses the distribution POS server device 68 (step S116) and collects POS information as consumer information (step S117). The information analysis server device 50 crawls the IDPOS server device 66 for the user ID and POS information contained in the IDPOS information to obtain consumer attributes, keywords for purchased products, and frequently used words. The information analysis server device 50 crawls the distribution POS server device 68 for the POS information to obtain consumer attributes related to distributors, keywords for purchased products, and frequently used words.

[0046] Next, the information analysis server device 50 performs natural language processing using information obtained from the consumer attributes, product information, SNS server device 60, EC server device 62, search server device 64, IDPOS server device 66, distribution POS server device 68, etc., to select keywords and hashtags, focusing on what is currently trending and words that are often tweeted at this time (step S118). This selection may be performed by clustering character strings (or morphemes) included in keywords and hashtags for each product using machine learning, thereby extracting characteristic character strings. The keywords and hashtags selected here can be candidates for themes corresponding to electronic flyers. When the information analysis server device 50 selects the keywords and hashtags, the information analysis server device 50 stores the selected keywords and hashtags in the material management device 30 via the electronic flyer management device 10 (step S119).

[0047] Next, the electronic flyer management device 10 generates candidates for hashtags or themes corresponding to the creation request information received from the advertiser terminal device 20 based on the selected keywords and hashtags, and transmits them to the advertiser terminal device 20 (step S120). This makes it possible to propose candidates for hashtags and themes to be set when distributing an electronic flyer to the advertiser. The advertiser terminal device 20 transmits an instruction to request the creation of an electronic flyer together with information indicating whether the candidates for hashtags or themes are acceptable or which of these candidates is to be used, based on an operational input from the advertiser (step S121).

[0048] When the electronic flyer management device 10 receives a production request together with the hash tag or theme information from the advertiser terminal device 20, it assigns the hash tag received from the advertiser terminal device 20 to the electronic flyer requested by the advertiser (step S122). When the electronic flyer management device 10 receives a character string indicating a theme from the advertiser, it generates a hash tag by adding "#" to the beginning of the character string indicating the theme and assigns it to the electronic flyer. Here, the hash tag may be assigned to the electronic flyer itself, or may be assigned by associating the hash tag with electronic flyer identification information that identifies the electronic flyer, or may be assigned by associating the hash tag with product identification information that identifies the product.

[0049] The electronic flyer management device 10 transmits creation request information for an electronic flyer to the content generating device 40 (step S123). The creation request information may be an electronic flyer to which a hashtag is added, or may be information in which product identification information and a hashtag are associated with each other. Based on operational input from the production staff of the production company, content generation device 40 generates processed data (content), which is data of an electronic flyer with a hashtag, by processing an electronic flyer with a hashtag into a state viewable on user terminal device 70. Content generation device 40 transmits the generated processed data to electronic flyer management device 10 (step S124). This enables content generation device 40 to electronically deliver the production (content) to electronic flyer management device 10. When the electronic flyer management device 10 receives the electronic delivery of the production from the content generation device 40, it transmits the production to the advertiser terminal device 20 (step S125).

[0050] The advertiser terminal device 20 displays the electronically delivered production (electronic flyer with hashtag added) based on the operation input from the advertiser. After checking the electronic flyer, if the advertiser also wants to create a personal electronic flyer for the delivered electronic flyer, the advertiser transmits information requesting the creation of the personal electronic flyer to the electronic flyer management device 10 (step S126). The information requesting the creation of the personal electronic flyer may include an instruction to permit the publication of the personal electronic flyer.

[0051] When the electronic flyer management device 10 receives the information requesting the creation of a personal electronic flyer, it generates personal electronic flyer data (step S127). When there is a request from the user terminal device 70 to view an electronic flyer (step S128), the electronic flyer management device 10 transmits a personal electronic flyer to the user terminal device 70 (step S129). When a hashtag or attribute is clicked (or touched) on the user terminal device 70 (step S130), the electronic flyer management device 10 transmits an electronic flyer to which a hashtag identical to or corresponding to the hashtag or attribute is added to the user terminal device 70 (step S131). This allows the user terminal device 70 to display an electronic flyer corresponding to the search target hashtag or attribute. This allows the electronic flyer management device 10 to recommend products to consumers (step S131). A user can search for and view electronic flyers using hashtags. Since the hashtags added to the electronic flyers are based on the theme of the product, when a user wants to take some kind of action, the user searches for a hashtag that uses a theme related to the action. This allows the user to easily search for electronic flyers based on themes rather than on prices. In addition, the electronic flyer management device 10 can also transmit a personal electronic flyer to a user terminal device 70.

[0052] When an electronic flyer is displayed by user terminal device 70 in response to a user's operation input, electronic flyer management device 10 uses history management unit 116 to collect log information indicating which pages constituting the electronic flyer were displayed and in what order, and stores the information in access history storage unit 117. History output unit 118 transmits the collection results stored in access history storage unit 117 to advertiser terminal device 20. Here, history output unit 118 can also display the collection results on the display screen of electronic flyer management device 10. The collection results output here may be the log information itself, or history output unit 118 may perform statistical processing based on the log information and output the results of the statistical processing.

[0053] FIG. 5 is a diagram showing an example of an electronic flyer including a hashtag according to the embodiment. In this figure, an electronic flyer with a hashtag is illustrated as including a tag area R1 in which the hashtag is displayed, a product area R2 in which product information is displayed, and an image area R3 in which a still image or video representative of the theme is displayed.

[0054] The tag area R1 displays the hashtag assigned to the product. Here, two hashtags are displayed side by side. If the user clicks or touches the hashtag, the user can search for and display other electronic flyers based on the hashtag. In addition, by using the search function to perform a keyword search, electronic flyers with the hashtag corresponding to the keyword can be collected and displayed.

[0055] The product area R2 is an area where exterior photos of multiple products are displayed side by side. These products correspond to the keywords (themes) included in the hashtag displayed in the tag area R1. For example, products that correspond to the theme "Goodbye Fatigue" included in the hashtag, such as energy drinks and vitamins, that are expected to relieve or reduce fatigue, are displayed.

[0056] The image area R3 is an area where still images or videos that represent the theme of the product displayed in the product area R2 are displayed. By displaying video data that corresponds to the product theme, the product's appeal can be enhanced.

[0057] FIG. 6 is a diagram showing an example of a personal electronic flyer. The personal electronic flyer includes a search area R10 in which a search window is displayed, a tag area R11 in which hashtags as popular keywords are displayed, a personal setting area R12 in which hashtags for making personal settings are displayed, and a product area R13 in which product information included in the search results corresponding to the selected hashtag is displayed.

[0058] The electronic flyer management device 10 displays in the product area R13 products searched for from the search server device 64 based on the search keyword entered in the search area R10, and can also display products related to the searched products in the product area R13. This allows the electronic flyer management device 10 to increase the appeal of the products to users.

[0059] The electronic flyer management device 10 can recommend popular keywords by displaying tag information based on the results of tallying consumer information such as the preferences, interests, and browsing history of all users in the tag area R11. In response to the selection of tag information, the electronic flyer management device 10 displays products in the product area R13 to which tag information based on the results of tallying consumer information has been added. This allows the electronic flyer management device 10 to recommend themes and products that are currently trending or of high interest based on the results of tallying information from SNS, EC services, search services, IDPOS, distribution POS, etc. The electronic flyer management device 10 can display a tag such as "Christmas Special" in the personal setting area R12 as tag information related to a plan featured by the advertiser terminal device 20. This allows the electronic flyer management device 10 to increase the appeal of the product to users.

[0060] The electronic flyer management device 10 displays selectable tag information in the personal setting area R12 based on the operation of the user terminal device 70, allowing the user to select tag information according to their own preferences and needs. This allows the electronic flyer management device 10 to receive tag information selected by the user from the user terminal device 70, and transmit to the user terminal device 70 an electronic flyer recommending a product whose product data has been assigned the received tag information. As a result, the appeal of the product to the user can be increased. The electronic flyer management device 10 can change the combination and arrangement of products displayed in the product area R13 according to the user. By changing the combination and arrangement of products according to the user, the appeal of the products to the user can be increased.

[0061] FIG. 7 is a diagram showing an example of a personal flyer setting screen in the embodiment, and FIG. 8 is a diagram showing another example of a personal electronic flyer in the embodiment. The personal electronic flyer includes an attribute setting area R20 in which a gender setting field and an age setting field are displayed, a category setting area R21 in which a plurality of pieces of tag information corresponding to a plurality of categories are displayed, a setting button, and a reset button.

[0062] The electronic flyer management device 10 can recommend products to which tag information of the selected gender, age, and category is added in response to the selection of tag information corresponding to the gender, age, and category from the user terminal device 70 and the selection of a setting button. For example, when a food category is selected, the electronic flyer management device 10 can display the tag information of the food in the personal setting area R12 as shown in the personal electronic flyer of FIG. 7, and can display product data to which the tag information of the food is added in the product area R13 in response to the selection of the tag information of the food. This allows the electronic flyer management device 10 to receive user attribute information and tag information selected by the user from the user terminal device 70, and transmit to the user terminal device 70 an electronic flyer that recommends products of product data obtained by narrowing down the product data selected based on the received user attribute information based on the tag information. As a result, the electronic flyer management device 10 can provide personalized product information based on the user information, and can realize a flyer that matches the user's characteristics, preferences, and purchasing tendencies.

[0063] According to the embodiment described above, it is possible to realize an electronic flyer management device 10 having a tag generation unit 104 that generates tag information based on the aggregation result of consumer information related to products, and a tag assignment unit 105 that assigns the generated tag information to product data. Also, according to the embodiment, it is possible to realize an electronic flyer management method in which the tag generation unit 104 of the electronic flyer management device generates tag information based on the aggregation result of consumer information related to products, and the tag assignment unit 105 of the electronic flyer management device 10 assigns the generated tag information to product data. According to the electronic flyer management device 10, by recommending products to which tag information according to the aggregation result of consumer information is assigned, it is possible for the user to easily find an electronic flyer that matches the product he or she wants.

[0064] According to the electronic flyer management device 10, tag information is generated based on the results of tallying up comments posted on SNS or comments posted on evaluations of products, so that by recommending products with tag information according to the tallying up results on SNS, users can easily find electronic flyers that match the products they want.

[0065] According to the electronic flyer management device 10, tag information is generated based on the results of compiling comments posted on the product's EC site or comments posted about the evaluation of the product, so that by recommending products with tag information corresponding to the compilation results in the EC service, users can easily find electronic flyers that match the products they want.

[0066] According to the electronic flyer management device 10, tag information is generated based on product information, product attribute information, product sales information, and consumer information contained in the IDPOS information and POS information provided by retailers, so that by recommending products with tag information according to the aggregation results of the IDPOS information and POS information, users can easily find electronic flyers that match the products they want.

[0067] Flyers are generally created weekly or according to the season. In this case, to increase the appeal to users, products that are popular or talked about at that time are more likely to interest users. Therefore, by utilizing information posted in product reviews on SNS or EC services, it is possible to make it easier for users to find electronic flyers that are in line with the trends and topics. In addition to the trends and topics at that time, it is also possible to generate hashtags based on comments posted at the same time last year, etc. In this case, hashtags according to the season can be generated. For example, if the product is coffee, the tendency of comments posted on SNS or EC services about coffee in summer may differ from the tendency of comments posted on SNS or EC services about coffee in winter, so it is possible to assign hashtags that are closer to the user's psychology by following the content posted at that time.

[0068] In addition, in the above-described embodiment, when a user is about to view an electronic flyer, by using the hashtags attached to the electronic flyer, the user can easily find the electronic flyer he or she wants based on the theme that the user is interested in. Therefore, compared to the case where electronic flyers are extracted based only on attributes such as address, gender, and age, it is possible to easily deliver an electronic flyer that matches the user's feelings and intentions regarding "what he or she wants to do."

[0069] In the above embodiment, a case has been described in which a hashtag is generated using keywords obtained from an SNS or a search engine and is assigned to an electronic flyer. However, the keywords used as hashtags may not only be keywords obtained from an SNS, an EC service, or a search engine, but may also be keywords included in a description of a product created by a manufacturer. For example, the keyword extraction unit 103 may extract keywords from the description stored in the manufacturer data storage unit 102, and the tag generation unit 104 may determine a priority order for which of the extracted keywords should be used preferentially based on information obtained from an SNS or a search engine. In this case, the hashtag can be determined by considering which of the descriptions created by the manufacturer are currently of interest to users. Since appropriate hashtags may change depending on the time and the trend, it is possible to change which elements (keywords) to use from the description provided by the manufacturer depending on the situation at the time.

[0070] The functions of the electronic flyer management device 10 in the above-mentioned embodiment may be realized by a computer. In that case, a program for realizing the functions may be recorded in a computer-readable recording medium, and the program recorded in the recording medium may be read into a computer system and executed to realize the functions. The term "computer system" as used herein includes hardware such as an OS and peripheral devices. The term "computer-readable recording medium" refers to portable media such as flexible disks, optical magnetic disks, ROMs, and CD-ROMs, and storage devices such as hard disks built into a computer system. The term "computer-readable recording medium" may also include a medium that dynamically holds a program for a short period of time, such as a communication line when a program is transmitted via a network such as the Internet or a communication line such as a telephone line, and a medium that holds a program for a certain period of time, such as a volatile memory inside a computer system that is a server or client in that case. The above-mentioned program may be a program for realizing some of the above-mentioned functions, or may be a program that can realize the above-mentioned functions in combination with a program already recorded in the computer system, or may be a program that is realized using a programmable logic device such as an FPGA (Field Programmable Gate Array).

[0071] Although an embodiment of the present invention has been described in detail above with reference to the drawings, the specific configuration is not limited to this embodiment, and designs that do not deviate from the gist of the present invention are also included. [Explanation of symbols]

[0072] 1...electronic flyer system, 10...electronic flyer management device, 20...advertiser terminal device, 30...material management device, 40...content generation device, 50...information analysis server device, 60...SNS server device, 62...EC server device, 64...search server device, 66...IDPOS server device, 68...distribution POS server device, 70...user terminal device, 100...collection unit, 101...statement element extraction unit, 102...manufacturer data storage unit, 103...keyword extraction unit, 104...tag generation unit, 105...tag assignment unit, 106...electronic flyer storage unit, 107...viewing information receiving unit, 108...acquisition unit, 110...transmission unit, 111...data processing unit, 112...purchase request receiving unit, 113...sales management unit, 114...payment unit, 115...sales site linkage unit, 116...history management unit, 117...access history storage unit, 118...history output unit

Claims

1. a tag generation unit that generates tag information based on a compilation result of consumer information related to the product; a tag assignment unit that assigns the generated tag information to the product data; An electronic flyer management device having the above configuration.

2. The tag generating unit generates tag information based on a compilation result of comments posted on SNS or comments posted on evaluations of products. The electronic flyer management device according to claim 1 .

3. The tag generating unit generates tag information based on a compilation result of comments posted on an EC site for the product or comments posted on evaluations of the product. The electronic flyer management device according to claim 1 .

4. The tag generation unit generates tag information based on product information, product attribute information, product sales information, and consumer information included in IDPOS information provided by a retailer. The electronic flyer management device according to claim 1 .

5. The tag generating unit generates tag information based on product information, product attribute information, and product sales information included in the POS information provided by the distributor. The electronic flyer management device according to claim 1 .

6. receiving tag information selected by a user from a user terminal device; a transmission unit that transmits to the user terminal device an electronic flyer recommending a product corresponding to the product data to which the received tag information is assigned; The electronic flyer management device according to claim 1 .

7. receiving user attribute information and tag information selected by a user from a user terminal device; a transmission unit that transmits to the user terminal device an electronic flyer recommending products from product data obtained by narrowing down the product data selected based on the received user attribute information based on the tag information; The electronic flyer management device according to claim 1 .

8. A tag generation unit of the electronic flyer management device generates tag information based on a compilation result of consumer information related to the product, A tag assignment unit of the electronic flyer management device assigns the generated tag information to the product data. How to manage electronic flyers.

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