Electronic advertisement system

Abstract

To increase advertising effect to promote the sales of a product by making use of product information provided from users.SOLUTION: An electronic advertisement system 1 comprises: a server device 2 that provides an advertisement platform; and a plurality of user terminals 3 that can communicate with the server device 2 via an internet 5. A first user terminals 3 used by a first user U1 uploads first POP advertisement data containing a first POP advertisement image that introduces a first product to the server device 2. The server device 2 stores the first POP advertisement data in a database, and in response to a request from a second user terminal 3 used by a second user U2, provides construction data for a first shelf representing a store shelf on which a plurality of products including the first commodity are displayed. The construction data for the first shelf includes the first POP advertisement image.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an electronic advertising system that provides advertisements to user terminals via the Internet. [Background technology]

[0002] In recent years, coupon issuing systems that issue electronic coupons to user terminals such as smartphones have been widely used as a means of promoting sales of products and services. For example, Patent Document 1 describes a coupon providing system that simulates the action of a capsule toy game (gacha) on the screen of a user terminal and provides electronic coupons to users through playing the gacha. This coupon providing system increases the coupon usage rate by issuing coupons that match the needs of users, thereby making it possible to promote sales of products.

[0003] Regarding a method for advertising a product or a method for promoting sales, for example, Patent Documents 2 and 3 disclose that shelf image data and product image data are displayed on a virtual store display screen. In this case, the display contents of the product on the virtual store display screen are controlled based on related product information that identifies the product associated with the user. In addition, if the product is a product that is subject to sound output, a sound associated with the product is output.

[0004] Patent Document 4 describes a method of presenting recommended products that match a user's preferences based on product information including product images and product description contents. Specifically, product data including product images and product description is converted into features, and machine learning is performed on the features of user data purchasing the product and the features of the product data, and a model that learns the correlation between the features of the user data and the features of the product data is created. Then, feature data of the user data corresponding to a user who has accessed a site to purchase the product and the features of the product data are obtained, machine learning is performed to which the model is applied to calculate the suitability, and the recommendation order of the products is determined based on the suitability.

[0005] Patent Document 5 describes a method of determining the preferences of a user of an online shopping site through dialogue with the user, and deciding recommended products based on the determined preferences. Patent Document 6 describes a method of displaying products that the user has previously purchased and that satisfy predetermined conditions for regular purchases in a predetermined display area in content provided by services other than the electronic commerce service, in order to encourage the user to make continuous purchases. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] Patent No. 5894226 [Patent Document 2] JP 2021-149763 A [Patent Document 3] JP 2021-131661 A [Patent Document 4] JP 2016-181196 A [Patent Document 5] JP 2017-62741 A [Patent Document 6] JP 2018-147188 A Summary of the Invention [Problem to be solved by the invention]

[0007] However, conventional advertising and sales promotion systems have problems in that it is difficult to convey the value of products to users, making it difficult to lead to purchases of the products. In addition, it is difficult to link unplanned purchases due to unexpected encounters with products.

[0008] When selling products in supermarkets, convenience stores, and other retail outlets, the products need to be displayed on shelves. The position and height of the shelves that are most likely to catch the customer's eye is generally fixed, so it is desirable to display products in as prominent a location as possible to promote sales. However, it is not always possible to display products in that location, and there are many restrictions on product display. In addition, advertising space is also limited, making it difficult to fully convey the appeal of the products.

[0009] In addition, POP (Point of Purchase) advertisements, which are commonly seen in supermarkets and other places, are effective in making products stand out and encouraging unplanned purchases, but creating POP advertisements takes time and effort, and they may not have the advertising effect that is expected, so improvements are needed.

[0010] The present invention has been made in consideration of the above circumstances, and an object of the present invention is to provide an electronic advertising system that can increase the effectiveness of advertising by utilizing product information provided by users and encourage users to provide more product information. [Means for solving the problem]

[0011] In order to solve the above problems, the electronic advertising system of the present invention comprises a server device that provides an advertising platform, and a plurality of user terminals that are used by users receiving advertising services and are capable of communicating with the server device via the Internet, the plurality of user terminals including a first user terminal used by a first user and a second user terminal used by a second user different from the first user, the first user terminal uploads first POP advertising data including a first POP advertising image introducing a first product to the server device, the server device stores the first POP advertising data in a database, and in response to a request from the second user terminal, provides first shelf configuration data representing a product shelf on which a plurality of products including the first product are displayed, the first shelf configuration data including the first POP advertising image.

[0012] According to the present invention, by providing product information provided by any user to other users as a POP advertisement, it is possible to increase the advertising effect and promote product sales. In addition, by encouraging users to provide product information, it is possible to improve the advertising quality and promote product sales.

[0013] It is preferable that the first POP advertisement data includes a product image of the first product, a catchphrase of the first product, a comment on the first product, and a hashtag on the first product, and the first POP advertisement image includes a product image of the first product and a caption of the catchphrase of the first product superimposed on the product image of the first product. By configuring the POP advertisement in this way, it is possible to give an intuitive understanding and interest in the product, and the advertising effect of the product can be improved. In addition, a user can easily create and post a POP advertisement, and it is possible to encourage users to provide POP advertisements.

[0014] It is preferable that the first POP advertising data and the first POP advertising image further include the user name of the first user. By getting the first user interested in other products recommended by the first user through the first user, it is possible to provide an opportunity for new encounters with products.

[0015] When the second user terminal logs in to the server device, the server device preferably provides the second user terminal with a top page of the advertising service, and the top page preferably displays a plurality of shelves including the first shelf. This allows the user to encounter not only products that interest him / her, but also products that he / she has not been particularly interested in, thereby improving the effectiveness of product advertising.

[0016] The plurality of shelves preferably includes a second shelf that displays products associated with the second user's favorite hashtag. This provides the user with an opportunity to see not only products that interest him / her, but also products that he / she has not been particularly interested in, thereby enhancing the effectiveness of product advertising.

[0017] It is preferable that the top page includes an icon link that introduces popular shelves, and when the first shelf is selected from the popular shelves, the server device provides configuration data of the first shelf. This provides an opportunity for users to come into contact with products that they have not been particularly interested in, thereby improving the effectiveness of product advertising.

[0018] It is preferable that the top page includes an icon link introducing popular users, and when the icon link of the first user is selected from the popular users, the server device provides one or more pieces of POP advertisement data provided by the first user. This provides an opportunity for the user to come into contact with products that he or she has not been particularly interested in, thereby improving the advertising effectiveness of the products.

[0019] When a vendor opens an official account and registers official product information in the database, it is preferable that POP advertising data for a target product provided by a user is associated with the official product information, thereby clarifying the relationship between the POP advertisement and the product and improving the advertising effect of the product.

[0020] It is preferable that the official product information includes the official product information of the first product, and the first shelf displays the first POP advertisement image together with the official product information of the first product, thereby increasing the advertising effect of the product as well as the motivation of users to create and post POP advertisements.

[0021] If the first POP advertisement data is officially certified by the vendor, the first POP advertisement image is preferably displayed on the official shelf of the vendor, thereby increasing users' motivation to create and post POP advertisements.

[0022] If the first POP advertisement data is officially certified by the vendor, it is preferable that an official certification mark is attached to the first POP advertisement image. This makes it possible to appeal to the attention and reliability of the first POP advertisement, and to increase the advertising effect of the first product by the first POP advertisement. In addition, it is possible to increase the motivation of users to create and post POP advertisements.

[0023] When the first POP advertisement data is officially certified by the vendor, the server device preferably grants reward points to the first user's point account, thereby increasing the user's motivation to create and post POP advertisements.

[0024] It is preferable that the official product information includes an icon link of a capsule toy game, and when the icon link is selected, the server device displays a second POP advertising image through a lottery performance of the capsule toy game, and then awards a capsule reward element, thereby increasing the user's motivation to view the POP advertisement.

[0025] It is preferable that the second POP advertising image is an image introducing the first product provided by an arbitrary user, thereby further increasing the advertising effect of the first product.

[0026] The second POP advertising image is preferably an image introducing a second product different from the first product provided by a user. This provides an opportunity to encounter a new product different from the first product, thereby enhancing the advertising effect of the new product.

[0027] It is preferable that the server device, when receiving a purchase record report of the first product from the second user terminal, grants a bonus of a capsule reward element to the second user, thereby promoting sales of the product and increasing the utility value of the electronic advertising system according to the present invention.

[0028] It is preferable that the server device, when receiving a purchase record report of the first product from the second user terminal, grants a capsule reward element bonus or reward points to the first user, thereby increasing the motivation of the user to create and post POP advertisements.

[0029] The purchase record report of the first product from the second user terminal is preferably POP advertisement data introducing the first product uploaded by the second user terminal, which can increase the motivation of users to create and post POP advertisements.

[0030] When the server device receives a SNS posting report of the first product from the second user terminal, the server device preferably gives a bonus of a capsule reward element to the second user, thereby increasing the motivation of the user to view the POP advertisement.

[0031] The electronic advertising system according to the present invention preferably includes a vendor terminal used by the vendor and capable of communicating with the server device via the Internet, and when the first POP advertising data is officially certified by the vendor, the server device converts the first POP advertising data into a predetermined data format for use in a storefront or a business negotiation book, and then transfers it to the vendor terminal. This allows secondary use of POP advertisements created by users, further increasing the utility value of the electronic advertising system. It also increases the motivation of users to create and post POP advertisements.

[0032] The electronic advertising system according to the present invention further comprises a digital signage capable of communicating with the server device via the Internet, and it is preferable that the server device, when the first POP advertising data is officially certified by the vendor, converts the first POP advertising data into a predetermined format and then transmits it to the digital signage. This allows secondary use of the POP advertisements created by users, further increasing the utility value of the electronic advertising system. It also increases the motivation of users to create and post POP advertisements. Effect of the Invention

[0033] According to the present invention, it is possible to provide an electronic advertising system that can increase the advertising effect by utilizing product information provided by users and can encourage users to provide product information. [Brief description of the drawings]

[0034] [Figure 1] FIG. 1 is a schematic diagram showing the configuration of an electronic advertising system according to an embodiment of the present invention. [Diagram 2] FIG. 2 is a schematic diagram of the configuration of the server device. [Diagram 3] FIG. 3 is a screen diagram showing an example of the top page of a shelf application. [Figure 4] FIG. 4 is a screen diagram showing an example of a shelf details page of a product under development. [Diagram 5] FIG. 5 is a screen diagram showing an example of a POP advertisement details page. [Figure 6] FIG. 6 is a screen diagram showing an example of a shelf list page of popular shelves. [Figure 7] FIG. 7 is a screen shot showing an example of a shelf details page for a popular shelf. [Figure 8] FIG. 8 is a screen diagram showing an example of a list page of POP advertisements grouped by hashtags. [Figure 9]FIG. 9 is a screen diagram showing an example of a list page of popular users. [Figure 10] FIG. 10 is a screen diagram showing an example of a list page for popular users by shelf and by POP advertisement. [Figure 11] FIG. 11 is a screen shot showing an example of a vendor list page. [Figure 12] FIG. 12 is a screen diagram showing an example of a list page for POP advertisements by shelf of a vendor. [Figure 13] FIG. 13 is a screen diagram showing an example of a POP advertisement creation page. [Figure 14] FIG. 14 is a screen diagram showing an example of a shelf creation page. [Figure 15] FIG. 15 is a screen diagram showing an example of the MyShelf details page. [Figure 16] FIG. 16 is a schematic diagram explaining the flow from posting a POP advertisement to publishing and sharing it. [Figure 17] FIG. 17 is a screen shot showing an example of a shelf of a vendor's official account. [Figure 18] FIG. 18 is a screen shot showing an example of a product details page of a vendor's official account. [Figure 19] FIG. 19 is a diagram illustrating a procedure for providing a reward to a user. [Figure 20] FIG. 20 is a flow diagram illustrating the operation of the shelf application. [Figure 21] FIG. 21 is a diagram for explaining secondary use of POP advertisement. [Figure 22] FIG. 22 is a diagram for explaining another example of secondary use of a POP advertisement. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0035] Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[0036] FIG. 1 is a schematic diagram showing the configuration of an electronic advertising system according to an embodiment of the present invention.

[0037] As shown in FIG. 1, this electronic advertising system 1 includes a server device 2 that provides product advertising and sales promotion services via the Internet 5 , and a user terminal 3 and a vendor terminal 4 that are capable of communicating with the server device 2 via the Internet 5 .

[0038] The server device 2 is an information processing device that provides an advertisement platform. The server device 2 is, for example, a workstation or a personal computer, and has a general hardware configuration as a server. That is, the server device 2 has a control unit such as a CPU (Central Processing Unit), a data storage unit such as a hard disk and a memory, an input unit such as a keyboard and a mouse, a display unit such as a display, and a communication unit such as a NIC (Network Interface Card). The hardware configuration of the server device 2 is not particularly limited as long as it can realize its functions, and may be configured as a single machine or a combination of multiple machines.

[0039] The server device 2 according to this embodiment preferably has an AI (Artificial Intelligence) function. As will be described in detail later, reinforcement learning by AI enables efficient analysis and evaluation of user action log data and product purchase history data within the advertising platform.

[0040] The user terminal 3 is an information communication terminal used by the users U (U1, U2, U3, ...) who receive the provision of electronic advertising services. This user terminal 3 is preferably a portable wireless terminal such as a smartphone or a tablet terminal, and has a control unit such as a CPU, a data storage unit such as a memory, a wireless communication unit for performing data communication via a mobile phone network or a public wireless LAN, an input unit such as cursor keys, an input unit / display unit such as a touch panel display, a camera unit, a GPS receiving unit, etc. However, the user terminal 3 is not limited to a portable wireless terminal, and may be a personal computer such as a desktop PC, laptop PC, or notebook PC, or may be a terminal dedicated to gaming.

[0041] The vendor terminal 4 is an information communication terminal used by an advertiser (vendor V) who uses the advertising platform. The vendor V (V1, V2, V3, ...) may be, for example, a retail store such as a supermarket or a convenience store, or a manufacturer that produces and sells products. The vendor terminal 4 may be a personal computer or a mobile wireless terminal such as a smartphone. The vendor V can access the server device 2 from the vendor terminal 4 to manage advertising data and view statistical data related to advertisements.

[0042] In this embodiment, the server device 2 may be configured to be able to access a product sales history management system (POS system) on the vendor V side via the Internet 5. The POS system manages product sales history data in association with customer data, and the server device 2 can acquire user purchase history data from the POS system. As will be described in detail later, the purchase history data of each user is used for tuning the lottery conditions for rewards, etc. The route by which users can acquire product purchase history data is not limited to via the POS system, and various acquisition routes are possible, such as acquiring the data directly from the users.

[0043] In addition to basic programs such as an operating system (OS), various software necessary for constructing an electronic advertising platform is installed in the server device 2. The software installed in the server device 2 is, for example, a database server, a Web server, an FTP server, an AI program, etc. The server device 2 processes the programs or data, and the entire hardware operates in accordance with the programs, thereby realizing the electronic advertising service.

[0044] On the other hand, in addition to basic programs such as an OS, a client program required for receiving advertising and sales promotion services from the server device 2 is installed on the user terminal 3. The client program is preferably a dedicated application program, but may also be an embedded program or an additional program for using the service on a web browser. Alternatively, it may be an API (Application Programming Interface) for any application program.

[0045] FIG. 2 is a schematic diagram of the configuration of the server device 2. As shown in FIG.

[0046] As shown in FIG. 2, the server device 2 includes a user management unit 2A that manages data related to users, an advertising management unit 2B that manages data related to advertisements, a game management unit 2C that manages data related to capsule toy games (gacha), an AI matching unit 2D that performs data matching processing using AI, an image generation unit 2E that generates images such as advertising images and performance screens to be provided to clients such as user terminals 3, and a network interface 2F.

[0047] The user management unit 2A manages attribute data of user U and action log data within the service. Vendor V is also a type of user in a broad sense, and can be managed by the user management unit 2A. The advertising management unit 2B manages data related to product shelves, products, POP advertisements, etc. The game management unit 2C manages data related to game rules and screen presentation, data related to reward elements, etc.

[0048] Next, an electronic advertising service provided from the server device 2 to the user terminal 3 will be described. This electronic advertising service displays advertising images of recommended or favorite products provided by each user on a virtual product shelf, and by having other users view the product shelf, it aims to increase the advertising effectiveness of the product and promote sales of the product. It also has a game-like element, and reward elements can be obtained by progressing through the game while viewing product advertisements.

[0049] First, a user must register in order to use the electronic advertising service. When registering, personal information such as a user name, password, gender, date of birth, and email address is registered. When registering, data such as personal hobbies and preferences may also be requested. User attribute information is used as basic data when providing advertisements tailored to the user's preferences. It is also used as basic data when providing coupons and other reward elements tailored to the user's preferences. User registration may be performed on a dedicated website, or on a client program, which will be described later.

[0050] When a user registers, a contract is concluded that is necessary for the user to use this service. In particular, for information such as POP advertisements posted by the user, the user is required to allow secondary use of the POP advertisements in exchange for a certain amount of compensation. This allows the administrator of the electronic advertising system to provide POP advertisement data to advertisers who use this service, and the administrator and advertisers can make secondary use of the POP advertisements. Details on secondary use of POP advertisements are provided below.

[0051] When a client program (shelf application) is started on the user terminal 3 after user registration, the shelf application logs in to the server device 2. When the user's login is permitted, the display of the user terminal 3 displays advertisement flyers from supermarkets and the like, product shelves (shelves) in actual stores, and an image of the top page 10A of the shelf application.

[0052] FIG. 3 is a screen diagram showing an example of the top page of a shelf application.

[0053] As shown in FIG. 3, icon links of product introduction images that introduce various products from various angles are displayed by category on the top page 10A of the shelf application. The icon links are product introduction images associated with specific products. The product introduction images include POP advertisement images for product introduction posted by general users, as well as product introduction images provided by the official account of the vendor that manufactures and sells the products. Unless otherwise specified in the specification, the text included in the product introduction images in the drawings does not need to be readable. The display area of ​​the top page 10A can be changed by scrolling the screen. In addition, when the menu list 11a at the upper left of the screen is displayed as a drop-down list, it is possible to select a POP advertisement creation / editing mode, a product shelf creation / editing mode, various settings of the shelf application, etc. Furthermore, it is preferable that a menu icon button 11b is provided at the bottom of the top page 10A to facilitate menu selection.

[0054] In this embodiment, the top page 10A is provided with a search box 12a, a trending keyword introduction area 12b, a product display area 12c under development, a POP ranking display area 12d, a popular shelf display area 12e that introduces popular shelves, a POP display area by hashtag 12f that introduces POP advertisements by hashtag, a popular user display area 12g that introduces popular users, a vendor display area 12h that introduces vendors, etc. The advertisement contents displayed on the top page 10A are optimized according to the user attributes and the user's behavior log.

[0055] A search keyword can be entered in the search box 12a, and products related to the keyword can be searched for. Hot search keywords are displayed in the trending keyword introduction area 12b. When a keyword icon is tapped, a list page of POP advertisements or a list page of shelves related to the keyword is displayed.

[0056] In the developing product display area 12c, thumbnails (icon links) of official product images of the developing product are displayed. Details will be described later, but a "developing product" refers to a product that a user is interested in but has not yet purchased, or has not yet understood the merits of the product enough to recommend it to others, and is in the process of developing a favorite level for the product. Specifically, it refers to a product that a user has shown interest in through playing a gacha (capsule toy game) linked to the product, or a product that a user has registered as a favorite, and that has generated the right to earn a reward when posting a POP advertisement for the product. When the title display area of ​​the developing product display area 12c is tapped, the user is transferred to the shelf details page 10B of the developing product shown in FIG. 4. When one of the thumbnails of the official product images is tapped, the user is transferred to the product details page shown in FIG. 18.

[0057] The POP ranking display area 12d displays thumbnails of POP advertisements in order of rank. The rank order of POP advertisements is determined by comprehensively judging the number of times viewed, the number of people who have registered them as favorites, etc. When a title display area of ​​the POP ranking display area 12d is tapped, the page transitions to a POP advertisement list page shown in FIG. 8. When a thumbnail of a POP advertisement is tapped, the page transitions to a POP advertisement details page 10C shown in FIG. 5.

[0058] The popular shelf display area 12e displays thumbnails of popular shelves. A "shelf" is a product shelf that can display one or more products, and is a unit for grouping multiple products. Products are grouped using the concept of a product shelf, and users can freely group any products or their POP advertisements. Anyone can view a shelf created by any user, and the popularity of a shelf is determined comprehensively based on the number of views, the number of people who have registered it as a favorite, etc. When the title display area of ​​the popular shelf display area 12e is tapped, the page transitions to a shelf list page 10D of popular shelves shown in FIG. 6. When one of the shelf thumbnails is tapped, the page transitions to a shelf details page 10E shown in FIG. 7.

[0059] The hashtag-specific POP display area 12f displays a shelf where thumbnails of POP advertisements grouped by any hashtag are displayed. As shown in the figure, it is preferable that a plurality of hashtag-specific POP display areas 12f are provided on the top page 10A. For example, the first hashtag-specific POP display area 12f1 displays a shelf (second shelf) of POP advertisements grouped by a user's favorite hashtag. The subsequent second hashtag-specific POP display area 12f2 displays a shelf of POP advertisements grouped by hashtags determined by the vendor or the management. When the title display area of ​​the hashtag-specific POP display area 12f is tapped, the page transitions to the hashtag-specific POP advertisement list page 10F shown in FIG. 8. When one of the thumbnails of the POP advertisements is tapped, the page transitions to the POP advertisement details page 10C shown in FIG. 5.

[0060] POP ads with hashtags are optimized using an AI algorithm based on the user's past behavioral history, particularly to promote unplanned purchases. User behavioral history in the past includes, for example, what shelves were created or added, what POP ads were posted or favorably rated, what capsule toy games (gacha) were played, how often, what products were purchased, etc. User behavioral history also includes information collected within the system as well as information provided from external sources.

[0061] The popular user display area 12g displays user icons of popular users. When a title display area of ​​the popular user display area 12g is tapped, the page transitions to a user list page 10G of popular users shown in Fig. 9. When a user icon 17 of a popular user is tapped, the page transitions to a popular user detail page shown in Fig. 10.

[0062] Vendor icons are displayed in the vendor display area 12h. When a title display area of ​​the vendor display area 12h is tapped, a vendor list page 10I shown in Fig. 11 is displayed. When a vendor icon 18 is tapped, a vendor details page 10J shown in Fig. 12 is displayed.

[0063] Any shelf can be displayed on the top page 10A. For example, when a user posts a product as a recommended product, other users' shelves containing the same product can be linked and recommended, giving users with similar product tastes the opportunity to discover new products that interest them.

[0064] The products and product shelves recommended to users displayed on the top page 10A are optimized for each user by the AI ​​matching unit 2D based on the user's attribute data and behavior history log. Products and product shelves that the user is highly interested in are derived by AI's reinforcement learning. In particular, by using a recursively self-improving AI, the AI ​​becomes smarter by collecting necessary data in the process of each user repeatedly posting POP advertisements for products and registering them as favorites, so that the matching accuracy of products and product shelves recommended to each user can be improved. The matching process by the AI ​​matching unit 2D is performed in various situations, such as optimizing the products and product shelves recommended to users displayed on the top page 10A, selecting POP advertisements to be provided to each user, and providing reward elements.

[0065] FIG. 4 is a screen diagram showing an example of a shelf details page of a product under development.

[0066] As shown in Fig. 4, shelf details page 10B of a product under development constitutes a product shelf that displays the products under development, the products are placed on each level of the product shelf, an official product image 13 is placed in the leftmost slot of each level, and POP advertising images 14 of the same product are arranged to the right of it, and the POP advertising images 14 can be changed by horizontal scrolling. It is preferable that the display order of the POP advertising images 14 be changed each time the shelf details page 10B is accessed.

[0067] It is preferable that the product's development level is displayed on the official product image 13 on the shelf detail page 10B. In this embodiment, there are three development levels, with the first stage (egg) indicating an undeveloped state, the second stage (chick) indicating a state in the middle of development, and the third stage (chicken) indicating a completed development state. As will be described in detail later, the product development level indicates the stages of a user's favorability towards the product from when they become interested in the product to when they purchase the product or post a POP advertisement for the product. This allows the user to objectively grasp the distance between the user and the product.

[0068] FIG. 5 is a screen diagram showing an example of a POP advertisement details page.

[0069] As shown in Fig. 5, a product image 15a is displayed at the top of the POP advertisement details page 10C, and a catchy copy 15b is displayed as a caption superimposed on the product image 15a. Also, comments 15c such as product descriptions and impressions, hashtags 15d, rating buttons 15e such as "Like!" and "Hmm", etc. are displayed at the bottom of the POP advertisement details page 10C. The product images 15a are various and may be images of the product alone or together with other objects.

[0070] The form of the POP advertisement is not particularly limited, and may be a photograph of the product, an illustration of the product, or an image consisting of a description of the product, as long as it is intended to introduce the product. In this embodiment, the configuration data of the POP advertisement includes a product image 15a, a catchy copy 15b superimposed on the product image 15a and displayed as a subtitle, a comment 15c related to the product, and a hashtag 15d related to the product. The product image 15a may be not only a still image but also a short video. The catchy copy 15b may be displayed in an area that does not overlap the product image 15a, but if it is superimposed on the product image 15a, not only the space is saved but also both the product image 15a and the catchy copy 15b are made prominent, thereby increasing the attention of the POP advertisement image.

[0071] It is desirable for POP advertisements to be edited and processed to be as eye-catching as possible. By creating and posting images that attract the attention of many users, you can increase the number of views and followers of your POP advertisements, thereby increasing the advertising effectiveness of the product.

[0072] The POP ad detail page 10C is preferably provided with a user display area 15f that displays the POP ad image along with the user name of the user who posted it. This can increase the user's motivation to create and post POP ads. Also, registering a user as a favorite can provide an unexpected encounter with a product, which can lead to unplanned purchases of the product. The user display area 15f is preferably provided overlapping the product image 15a as shown in the figure, but may be provided in an area that does not overlap with the product image 15a.

[0073] The POP advertisement image 14 displayed on the shelf detail page 10B etc. is composed of at least a product image 15a and a caption of a catchy copy 15b displayed superimposed on the product image 15a, and preferably further includes a display of a user name and / or a user icon (user display area 15f). The configuration data of the POP advertisement further includes comment data and hashtag data in addition to the components of the POP advertisement image 14.

[0074] On the POP advertisement details page 10C, when the evaluation button 15e is pressed, the POP advertisements may be replaced one after another. The POP advertisements that are replaced are not limited to the product in the POP advertisement that the user first selected, but may be products related to the current product or products recommended to the user. This is expected to incorporate an algorithm for unplanned purchases, such as products that the user may not realize they may want, and make recommendations.

[0075] FIG. 6 is a screen diagram showing an example of a shelf list page of popular shelves.

[0076] As shown in Fig. 6, the shelf list page 10D of the popular shelves displays a list of thumbnails 16 of the popular shelves. The popular shelves may be displayed in order of popularity, or the order may be slightly adjusted in consideration of the user's preferences. Tapping on one of the thumbnails 16 of the popular shelves transitions to a details page of the popular shelf.

[0077] FIG. 7 is a screen shot showing an example of a shelf details page for a popular shelf.

[0078] 7, the configuration of the shelf details page 10E of the popular shelf is almost the same as the configuration of the shelf details page 10B of the above-mentioned developing product. That is, the products are placed on each tier, the official product image 13 is placed in the leftmost slot of each tier, and POP advertisement images 14 of the same products are arranged to the right of it, and the POP advertisement images 14 can be changed by horizontal scrolling.

[0079] It is preferable that the official product image 13 on the shelf detail page 10E displays the product's development level. In addition, a gacha mark is displayed for products that can be played with gacha. The gacha play mode will be described later.

[0080] FIG. 8 is a screen diagram showing an example of a page listing POP advertisements grouped by hashtags.

[0081] As shown in Fig. 8, the POP advertisement list page 10F displays thumbnails of the POP advertisement images 14. The display order of the POP advertisement images 14 is not particularly limited, and they can be displayed according to various sorting conditions. When one of the POP advertisement images 14 is tapped, the display transitions to the POP advertisement details page 10C shown in Fig. 5.

[0082] Fig. 9 is a screen diagram showing an example of a user list page of popular users, and Fig. 10 is a screen diagram showing an example of a user detail page.

[0083] As shown in FIG. 9, user icons 17 are displayed together with the user names on a user list page 10G of popular users. Tapping on one of the user icons 17 transitions to a user details page 10H shown in FIG. 10. The user details page 10H has a shelf display mode (FIG. 10(A)) that introduces shelves created by the user, and a POP advertisement display mode (FIG. 10(B)) that introduces POP advertisements created by the user, and the display mode can be switched by switching the tab 11c. As shown in FIG. 10(A), in the shelf display mode, thumbnails 16 of the user's shelves are displayed in a list. Also, as shown in FIG. 10(B), in the POP advertisement display mode, POP advertisement images 14 of the user are displayed in a list.

[0084] Fig. 11 is a screen diagram showing an example of a vendor list page, and Fig. 12 is a screen diagram showing an example of a vendor details page.

[0085] As shown in FIG. 11, vendor list page 10I displays vendor icons 18 together with the vendor's name. Tapping on one of the vendor icons 18 transitions to vendor details page 10J shown in FIG. 12. Vendor details page 10J has a shelf display mode (FIG. 12(A)) that introduces a shelf (official shelf) created by the vendor, and a POP advertisement display mode (FIG. 12(B)) that introduces POP advertisements officially approved by the vendor, and the display mode can be switched by switching tab 11c. As shown in FIG. 12(A), in the shelf display mode, thumbnails 16 of the vendor's shelves are displayed in a list. Also, as shown in FIG. 12(B), in the POP advertisement display mode, POP advertisement images 14 officially approved by the vendor are displayed in a list.

[0086] A user U can create and post a POP advertisement by selecting a POP advertisement creation mode from the menu list 11a of the top page 10A, etc. The authority to post a POP advertisement may be given to all users or to specific users. For example, the authority to post a POP advertisement may be given only to users who have purchased the authority to post a POP advertisement.

[0087] FIG. 13 is a screen diagram showing an example of a POP advertisement creation page.

[0088] As shown in Fig. 13, the POP advertisement creation page 10K is provided with a comment input field 19a, a caption input field 19b, a caption color selection field 19c, an image selection field 19d, a confirm button 19e, and the like. Furthermore, the POP advertisement creation page 10K includes a hash tag input field (not shown). When the input of data required for creating a POP advertisement is completed, a POP advertisement including a caption is automatically generated. The process of generating a POP advertisement from materials may be performed within the user terminal 3, or the materials may be transferred to the server device 2 and the process may be performed on the server device 2 side.

[0089] When creating POP advertisements, AI functions may be used to automatically generate recommended subtitles from comments entered in the comment input field 19a, and hashtags that the user himself was unable to verbalize may be automatically generated from posted images. These feature quantities are used to optimize the algorithm for promoting unplanned purchases, and autonomous learning is performed that also takes into account deep psychological feature quantities.

[0090] Users can freely group any products. As mentioned above, product grouping is done using the concept of a product shelf, and one or more products can be displayed on a shelf. Products registered on a shelf can display not only POP advertisements posted by the user, but also POP advertisements posted by other users. POP advertisements are a way of expressing the value of a certain product, but by combining and displaying products recommended by the user themselves with everyone's posts, a single product can be introduced from multiple perspectives, thereby increasing the advertising effect of the product.

[0091] FIG. 14 is a screen diagram showing an example of a shelf creation page.

[0092] As shown in Figures 14(A) and (B), shelf creation page 10L is provided with a product selection field 20a, a shelf name input field 20b, a decision button 20c, etc. When creating a new shelf, a product is selected and a shelf name is input. Products can be selected from a product list registered in a database. It is preferable that the product list is provided by vendor V or created by the administrator.

[0093] In this way, user U can create a shelf with a theme of his or her choice and associate one or more products with that shelf. The shelf is made public and can be registered as a favorite, so it can be shared with other users. By making the shelf created in this way public, the user can introduce one or more products and their POP advertisements to other users along with the shelf. A shelf created by a user in this way can be viewed by other users and can be targeted for favorites (clipping).

[0094] FIG. 15 is a screen diagram showing an example of a shelf details page of a shelf (My Shelf) created by a user U.

[0095] As shown in Fig. 15, the configuration of the shelf details page 10M of MyShelf is almost the same as the configuration of the shelf details page 10B of the above-mentioned product under development. That is, products are placed on each level, and an official product image 13 is placed in the leftmost slot of each level, and POP advertisement images 14 of the same product are arranged to the right of it, and the POP advertisement images 14 can be changed by horizontal scrolling. In addition, an add product button 20d is provided at the bottom of the screen, and tapping this button allows you to proceed to the step of adding a product to MyShelf.

[0096] FIG. 16 is a schematic diagram explaining the flow from posting a POP advertisement to publishing and sharing it.

[0097] As shown in FIG. 16, for example, when a user U1 (first user) who has posting authority creates and posts a POP advertisement P1 (first POP advertisement data) for a product G1 (first product) on a user terminal 3 (first user terminal), the configuration data of the POP advertisement P1 is sent to a server device 2 and stored in a database of the server device 2.

[0098] Thereafter, the server device 2 provides various shelves including POP advertisements for products in response to a request from any user. For example, when a user U2 (second user) requests the provision of a shelf S1 (first shelf) including a product G1, the server device 2 responds to the request by providing configuration data of the shelf S1 to the user terminal 3 (second user terminal) of the user U2. The configuration data of the shelf S1 includes a product introduction image of the product G1, which includes an official product image 13 of the product G1 and a POP advertisement image 14 (first POP advertisement image) of the product G1, as shown in FIG. 4 etc. Furthermore, the shelf S1 includes a product introduction image of a product other than the product G1 (a second product G2).

[0099] Thereafter, in response to the selection of product G1 from shelf S1, server device 2 provides detailed data (see FIG. 5) of the POP advertisement P1 for product G1 to user terminal 3 of user U2. As described above, user U1 who has posting authority can post the POP advertisement P1, and other users U2 can view the POP advertisement P1 through shelf S1.

[0100] FIG. 17 is a screen shot showing an example of a shelf of a vendor's official account.

[0101] As described above, the electronic advertising system 1 according to this embodiment is used not only by general consumers (general users) who receive advertisements, but also by companies that manufacture and sell products, and the companies can advertise their products as advertisers (vendors V). When vendors V open official accounts and register official product information in a database, POP advertisements for the products posted by each user are linked to the official product information and official accounts. As a result, for example, as shown in FIG. 17, official product information 21b can be displayed together with a POP advertisement 21a for the target product.

[0102] Vendor V can officially certify specific POP advertisements from among the many posted by User U. User U can freely create POP advertisements, which may include expressions that violate laws such as the Pharmaceutical Affairs Act. By not officially certifying problematic POP posts and only carefully selecting and officially certifying good POP advertisement posts, Vendor V can increase the advertising effectiveness of its products while avoiding illegal activities and damage to its corporate image.

[0103] Official certification of a POP advertisement by vendor V is given when vendor V registers the POP advertisement as a favorite (gives a "Like") The officially certified POP advertisement is given an official certification mark 21c, and it is preferable that the official certification mark 21c is also displayed when the POP advertisement is displayed. Also, as shown in Fig. 17, the POP advertisement 21a officially certified by vendor V is displayed on the official shelf 21d created by the vendor V.

[0104] When vendor V gives official certification to a POP advertisement, it is preferable that vendor V allows secondary use of the POP advertisement inside and outside the system in exchange for providing a compensation (a reward of gratitude) to the user who posted the POP advertisement. When a POP advertisement is officially certified by vendor V, server device 2 grants a predetermined number of reward points to the point account of user U who provided the POP advertisement, and also withdraws the awarded reward points from the point account of vendor V's official account. This completes the procedure for granting reward points from vendor V to user U.

[0105] FIG. 18 is a screen diagram showing an example of a product introduction page of an official account.

[0106] 18, the product introduction page 10N of the official account provided by the vendor V is provided with an official product image 22a, a product description 22b, and a display area 22c of a POP advertisement image created by a user to introduce the product. If no POP advertisement associated with the product is registered, the display area 22c of the POP advertisement image is left blank.

[0107] Also, on the product introduction page 10N, a play button 22d for a gacha (capsule toy game) and a product development start button 22e are displayed. When the gacha is played by tapping the play button 22d for the gacha, a development-type capsule reward element 22f (egg) or a product discount coupon 22g is awarded after a lottery performance equivalent to the operation of dispensing a prize capsule. The capsule reward element is a reward granted through playing a capsule toy game or a right to obtain a reward (conditional reward), and the optimal capsule reward element 22f (egg) is provided according to the user's attributes. If the capsule reward element 22f (egg) has already been granted by playing the gacha, the product development start button 22e becomes active, and the product development can be started.

[0108] In the lottery performance corresponding to the prize capsule dispensing operation, it is preferable to display a POP advertising image (second POP advertising image) of the product. In this case, the product may be the same as the product displayed on the product introduction page 10N, or it may be a different product. In the former case, the appeal of the original product can be further impressed. In the latter case, an unexpected product can be presented to users who are concentrating on watching the lottery performance, giving them an opportunity to become interested in a new product.

[0109] Vendor V can choose whether or not to place the gacha play button 22d on the product introduction page 10N (official product information) of the official account, and can also selectively place the gacha play button 22d depending on user attributes. For example, the gacha play button 22d may be provided only to users in their 20s. In this way, the advertising effect of the product can be increased by freely selecting products that can be used for gacha play.

[0110] FIG. 19 is an explanatory diagram of the product development mode.

[0111] As shown in FIG. 19, when the user starts to raise a product, an egg breaks and a chick hatches, and then a capsule reward element 25a is awarded to the user. The capsule reward element 25a is, for example, one or more lottery numbers. In this embodiment, the prize capsule of a gacha is likened to an egg, and just as a prize can be obtained by opening the prize capsule, a capsule reward element is awarded as a prize when the egg breaks. After that, if the lottery number wins in a lottery 24d that is held periodically (for example, once a day), the user is awarded a reward such as a discount coupon or electronic money.

[0112] An opportunity to view an official POP advertisement 24e for the product is inserted in the middle of the screen presentation 24a, 24b in which an egg breaks and a chick hatches, and the capsule reward element 25a is awarded after the official POP advertisement 24e is displayed. This increases the opportunities for the user to be exposed to the POP advertisement, thereby improving the advertising effect of the product. At this time, it is preferable that the AI ​​matching unit 2D selects an official POP advertisement based on the user attributes so as to increase the possibility of the user purchasing.

[0113] After that, if the user creates and posts a POP advertisement for the product being cultivated 24f, the user is given a capsule reward element 25b as an additional bonus after a screen production 24b, 24c in which a chick hatched from an egg further grows into a chicken. The user's posting of a POP advertisement is considered as proof that the user has actually purchased the product, and is treated as a product purchase performance report. In addition, by posting a POP advertisement for a product, the user has achieved the purpose of conveying the merits of the product to other users, and it is evaluated that the favorability of the product has increased significantly due to the effect of the advertisement.

[0114] FIG. 20 is a flow diagram for explaining the SNS linking operation of the shelf application.

[0115] As shown in Fig. 20, user A can upload a POP advertisement 26a to a social networking service (SNS) through a shelf app, and at this time, the server device 2 receives a report of the SNS posting of the product from the shelf app. It is preferable that the server device 2 that receives the SNS posting report further grants an additional bonus of a capsule reward element to user A who posted on the SNS. This can promote the spread of product information and increase the advertising and promotion effect of the product by spreading the POP advertisement.

[0116] Furthermore, when user B, who found the POP advertisement on SNS and became aware of the product, taps the "Like" button on the POP advertisement, the right to play the gacha is granted, and when the gacha play starts, a capsule reward element is granted after a lottery performance 26b equivalent to the action of dispensing a prize capsule. Furthermore, the reward element is granted as a prize by opening the prize capsule like cracking an egg. Furthermore, if receipt information 26d or the like proves that user B purchased product 26c, an additional bonus of the reward element (lottery number) is granted to user B. Also, if user A posts a POP advertisement and it helps other user B with their shopping, user A who posted the POP advertisement is also granted an additional bonus of the reward element.

[0117] 21 and 22 are diagrams for explaining secondary use of POP advertisement.

[0118] As shown in FIG. 21, if a POP advertisement 31a created by a user U is officially certified by a vendor V, the vendor V can give reward points to the user U and use the POP advertisement for secondary purposes. For example, the POP advertisement can be used as material for a business negotiation book 31b. In addition, a POP advertisement that resonates with retail staff can be used in a real store as a real in-store POP 31c. This allows a POP advertisement created by any user to be used as is in a real store or at a business negotiation site without the company having to create an attractive POP advertisement from scratch, thereby improving the effectiveness of product advertising.

[0119] When a vendor V makes secondary use of a POP advertisement, the vendor terminal 4 transmits a request for secondary use of the POP advertisement to the server device 2, and the server device 2 converts the constituent data of the POP advertisement into a prescribed data format for in-store use or for a business negotiation book, and then transfers it to the vendor terminal 4. This allows the vendor to use the printed matter of the POP advertisement as an in-store POP or sales material, and enables external use of the POP advertisement.

[0120] As shown in Fig. 22, the POP advertisement 31a can be used as a storefront POP 31c as a printed matter, and can also be used as content data for a digital signage 32. The server device 2 can be connected to the digital signage 32 via the Internet, and in response to a request from a vendor terminal 4, converts the POP advertisement image into a predetermined format and transmits it to the digital signage 32. The digital signage 32 has various forms, such as signage for related sales floors 32a, signage for in-store / entrances 32b, and outdoor / station signage 32c, and provides an appropriate POP advertisement image depending on the purpose. The digital signage 32 that receives the POP advertisement image displays the POP advertisement.

[0121] Digital signage has already been implemented in society, but there are issues with content creation and advertising effectiveness. By using POP advertisements posted by users as digital signage content, high-quality content can be delivered flexibly and advertising effectiveness can be improved.

[0122] As described above, the electronic advertising system 1 according to this embodiment includes a server device 2 that provides an advertising platform, and a plurality of user terminals 3 that are used by users U who receive advertisements from the advertising platform and can communicate with the server device 2 via the Internet 5. The server device 2 stores POP advertising data provided from the user terminal 3 in a database, and in response to a request from another user terminal 3, provides a shelf image showing a product shelf on which a plurality of products are displayed, and the shelf image displays the products together with POP advertising images of the products, so that product information provided by any user can be made into a POP advertisement and provided to other users, thereby improving the advertising effect of the products. Also, since not only a specific product that the user is interested in but also other products related to it are displayed on the product shelf, it is possible to increase the opportunities for users to encounter new products and promote unplanned purchases of products.

[0123] In addition, the electronic advertising system 1 according to this embodiment can increase the advertising effectiveness of a product through a series of processes in which a user creates and posts a POP advertisement, which is then registered as a favorite by other users or officially recognized by a vendor, thereby sharing and spreading the appeal of the product and influencing the shopping of other users, thereby promoting the sale of the product. Furthermore, since a user can earn rewards by having his or her POP advertisement posted recognized as a product purchase record or by being helpful to other users in their shopping, the motivation of the user to create and post POP advertisements can be increased.

[0124] Although a preferred embodiment of the present invention has been described above, the present invention is not limited to the above embodiment, and various modifications can be made without departing from the spirit of the present invention, and it goes without saying that these modifications are also included in the scope of the present invention. [Explanation of symbols]

[0125] 1. Electronic advertising system 2. Server equipment 2A User Management Department 2B Advertising Management Department 2C Game Management Department 2D AI Matching 2E Image Generation Unit 2F Network Interface 3 User terminal 3A First User Terminal 3B Second User Terminal 4 Vendor terminal 5. Internet 10A Top Page 10B Shelf Details Page 10C POP advertising details page 10D Shelf List Page 10E Shelf Details Page 10F POP advertisement list page 10G User List Page 10H User Details Page 10I Vendor List Page 10J Vendor Details Page 10K POP ad creation page 10L Shelf Creation Page 10M Shelf Details Page 10N product introduction page 11a Menu List 11b Menu icon button 11c Tab 12a Search window 12b Trending Keyword Introduction Area 12c Development product display area 12d POP ranking display area 12e Popular Shelf Display Area 12F Hashtag POP display area 12F1 1st hashtag POP display area 12f2 Second hashtag POP display area 12g Popular user display area 12h Vendor display area 13 Official product images 14 POP advertising images 15a Product image 15b Catchphrase 15c Comments 15d hashtag 15e Rating button 15f User display area 16 Thumbnails 17 User Icons 18 Vendor Icons 19a Comment input field 19b Caption input field 19c Caption color selection field 19d Image selection field 19e Decision button 20a Product selection section 20b Shelf name input field 20c Confirm button 20d Add product button 21a POP Advertising 21b Official product information 21c official certification mark 21d Official Shelf 22a Official product image 22b Product Description 22c display area 22d Play button 22e Product development start button 22f Capsule Reward Elements 22g Discount Coupon 24a,24b Screen production 24b,24c screen production 24d Raffle 24e Official POP Advertising 24f Create / Post 25a Capsule Reward Element 25b Capsule Reward Element 26a POP Advertising 26b Lottery performance 26c products 26d Receipt information 31a POP Advertising 31b Negotiation Book 31c POP for stores 32 Digital Signage 32a Signage for related sales areas 32b In-store / entrance signage 32c Outdoor / Station Signage G1 Product P1 POP Advertising S1 Shelf U, U1, U2, U3 users V, V1, V2, V3 Vendor

Claims

1. A server device that provides an advertisement platform; a plurality of user terminals that are used by users who receive the advertisement service and are capable of communicating with the server device via the Internet; The plurality of user terminals include a first user terminal used by a first user and a second user terminal used by a second user different from the first user; the first user terminal uploads first POP advertising data including a first POP advertising image introducing a first product to the server device; The server device includes: storing the first POP advertisement data in a database; providing, in response to a request from the second user terminal, configuration data of a first shelf representing a product shelf on which a plurality of products including the first product are displayed; 2. An electronic advertising system, wherein the configuration data for the first shelf includes the first POP advertising image.

2. The first POP advertisement data includes a product image of the first product, a catchphrase of the first product, a comment regarding the first product, and a hashtag regarding the first product; 2. The electronic advertising system according to claim 1, wherein the first POP advertising image includes a product image of the first product and a caption of a catchy copy of the first product that is displayed superimposed on the product image of the first product.

3. The electronic advertising system of claim 2 , wherein the first POP advertisement data and the first POP advertisement image further include a user name of the first user.

4. When the second user terminal logs in to the server device, the server device provides a top page of the advertising service to the second user terminal; The electronic advertising system according to claim 1 , wherein the top page displays a plurality of shelves including the first shelf.

5. The electronic advertising system according to claim 4 , wherein the plurality of shelves includes a second shelf representing a shelf displaying products associated with the second user's favorite hashtag.

6. 5. The electronic advertising system of claim 4, wherein the top page includes icon links introducing popular shelves, and when the first shelf is selected from the popular shelves, the server device provides configuration data for the first shelf.

7. The electronic advertising system described in claim 4, wherein the top page includes icon links introducing popular users, and when the icon link of the first user is selected from among the popular users, the server device provides one or more POP advertising data provided by the first user.

8. 2. The electronic advertising system according to claim 1, wherein when a vendor opens an official account and registers official product information in the database, POP advertising data of a target product provided by any user is associated with the official product information.

9. the official product information includes official product information for the first product; The electronic advertising system according to claim 8 , wherein the first shelf displays the first POP advertising image together with official product information of the first product.

10. 10. The electronic advertising system of claim 9, wherein if the first POP advertising data is officially certified by the vendor, an official shelf of the vendor displays the first POP advertising image.

11. 10. The electronic advertising system according to claim 9, wherein if the first POP advertising data is officially certified by the vendor, an official certification mark is attached to the first POP advertising image.

12. 9. The electronic advertising system according to claim 8, wherein the server device grants reward points to a point account of the first user when the first POP advertising data receives official certification from the vendor.

13. The official product information includes an icon link to the capsule toy game, 10. The electronic advertising system according to claim 9, wherein when the icon link is selected, the server device displays a second POP advertising image through a lottery presentation of the capsule toy game, and then awards a capsule reward element.

14. 14. The electronic advertising system according to claim 13, wherein the second POP advertising image is an image introducing the first product provided by an arbitrary user.

15. 14. The electronic advertising system according to claim 13, wherein the second POP advertising image is an image introducing a second product different from the first product provided by any user.

16. The electronic advertising system according to claim 1 , wherein the server device, upon receiving a purchase record report of the first product from the second user terminal, grants the second user a bonus of a capsule reward element.

17. The electronic advertising system of claim 16, wherein the server device awards the first user a capsule reward element bonus or reward points when it receives a purchase history report of the first product from the second user terminal.

18. 17. The electronic advertising system according to claim 16, wherein the purchase record report of the first product from the second user terminal is POP advertising data introducing the first product uploaded by the second user terminal.

19. The electronic advertising system according to claim 1 , wherein the server device, when receiving a SNS posting report of the first product from the second user terminal, gives the second user a bonus of a capsule reward element.

20. a vendor terminal used by the vendor and capable of communicating with the server device via the Internet; 13. The electronic advertising system according to claim 12, wherein when the first POP advertising data receives official certification from the vendor, the server device converts the first POP advertising data into a specified data format for in-store use or for a business negotiation book, and then transfers it to the vendor terminal.

21. A digital signage device capable of communicating with the server device via the Internet is further provided. The electronic advertising system of claim 12, wherein the server device, when the first POP advertising data receives official certification from the vendor, converts the first POP advertising data into a predetermined format and then transfers it to the digital signage.

Images