System, computer, program and information processing method

Abstract

To provide a system, a computer, a program and an information processing method capable of further flexibly calculating store rent.SOLUTION: A system 1 includes a detector 10 installed inside or near a store 100 and detecting information relating to presence or movements of people, and a computer 20. The computer 20 functions as receiving means 210, number-of-impressions calculation means 211, and rent calculation means 212. The receiving means 210 receives information regarding the presence or movements of people inside or near the store 100 detected by the detector 10. The number-of-impressions calculation means 211 calculates the number of impressions relating to people, including at least one of information of people passing near the store 100, people viewing the store 100, etc. on the basis of the information. The rent calculation means 212 further refers to the number of impressions when calculating the rent of the store 100.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present disclosure relates to a system, a computer, a program, and an information processing method. [Background technology]

[0002] Traditionally, the method of determining rent for tenants in commercial facilities such as department stores and shopping malls was based mainly on two factors. The first factor is known as fixed rent, which refers to a fixed amount paid by the tenant at regular intervals (e.g., monthly or annually). This fixed rent is generally determined based on the size of the space used by the tenant, the location, the brand value of the facility, etc. The second factor is known as sales commission, which refers to the rent paid based on the tenant's sales. Specifically, a portion of the sales achieved by the tenant within a certain period is paid to the facility as rent. The percentage of this sales commission varies depending on the contract between the tenant and the facility, the type of business, sales targets, etc.

[0003] Furthermore, Patent Document 1 discloses a transaction information management device that enables an operator of a shopping center housing multiple stores to collect rent, known as tenant fees, from each store by tallying up the transaction amounts of each store in the complex, estimating the contribution of each store to the sales amount of other stores, and providing refunds according to the estimated contribution. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2011-248608 A Summary of the Invention [Problem to be solved by the invention]

[0005] In recent years, there are cases where businesses that sell products on online e-commerce sites want to rent out real-world space for advertising purposes. However, when the rent for a tenant is determined based on a fixed rent or sales percentage, the rent is high for operators of e-commerce sites that want to rent out real-world space for advertising purposes, and a more flexible method of determining the rent is required.

[0006] The present disclosure has been made in consideration of these points, and aims to provide a system, computer, program, and information processing method that can calculate store rent more flexibly. [Means for solving the problem]

[0007] The system of the present disclosure comprises: A detection device installed inside or near the store and configured to detect information regarding the presence or movement of a person inside or near the store; A computer, Equipped with The computer functions as a reception unit, an impression number calculation unit, and a rent calculation unit by executing a program, the reception means receives information regarding the presence or movement of a person inside or near the store detected by the detection device; The impression number calculation means calculates the number of impressions related to people, including at least any of the following information based on the information received by the reception means: people who passed near the store, people who viewed the store, people who entered the store, people who viewed advertisements installed in the store, people who viewed products sold in the store, people who purchased products in the store, the duration of stay of people in the store, and information on people's movement lines within the store; The rent calculation means also refers to the number of impressions calculated by the impression number calculation means when calculating the rent for the store.

[0008] In the system of the present disclosure, The detection device may include a camera that detects at least one of the presence of a person, an attribute of the person, and a viewing direction of the person by capturing an image of the person.

[0009] In the system of the present disclosure, The detection device may include a sensor that counts the number of people passing through a gate installed at the entrance of the store.

[0010] In the system of the present disclosure, The detection device may include a code display for displaying a code that can be read by a portable mobile terminal carried by a person.

[0011] In the system of the present disclosure, When the impression number calculation means calculates the number of impressions, it may detect SNS posts to which a tag displayed in the store is attached by crawling, and may also refer to the detected SNS posts.

[0012] In the system of the present disclosure, When the impression number calculation means calculates the number of impressions, it may also refer to friend registrations with a specific account or accesses to a specific web page that are made by capturing an image of the code displayed in the store with a camera of a mobile terminal.

[0013] In the system of the present disclosure, The computer further functions as an EC site information acquisition unit by executing a program, The EC site information acquisition means acquires action information on the EC site received from a web server that constructs an EC site related to an operator of the store, When calculating the rent for the store, the rent calculation means may also refer to action information when people who visit the store take actions on the EC site based on the information acquired by the EC site information acquisition means.

[0014] In the system of the present disclosure, The action information may include at least any of visit information to the EC site, registration information when registering as a member on the EC site, inquiry information when making an inquiry on the EC site, and product purchase information on the EC site.

[0015] The computer of the present disclosure includes: A computer that functions as a reception means, an impression number calculation means, and a rent calculation means by executing a program, the reception means is installed inside the store or in the vicinity of the store, and receives information relating to the presence or movement of a person inside the store or in the vicinity of the store detected by a detection device that detects information relating to the presence or movement of a person inside the store or in the vicinity of the store; The impression number calculation means calculates the number of impressions related to people, including at least any of the following information based on the information received by the reception means: people who passed near the store, people who viewed the store, people who entered the store, people who viewed advertisements installed in the store, people who viewed products sold in the store, people who purchased products in the store, the duration of stay of people in the store, and information on people's movement lines within the store; The rent calculation means also refers to the number of impressions calculated by the impression number calculation means when calculating the rent for the store.

[0016] In the computer of the present disclosure, A computer that functions as an EC site information acquisition means and a rent calculation means by executing a program, The EC site information acquisition means acquires action information on the EC site received from a web server that constructs an EC site related to a store operator, When calculating the rent for the store, the rent calculation means also refers to action information when people who visit the store take actions on the EC site based on the information acquired by the EC site information acquisition means.

[0017] In the computer of the present disclosure, The action information may include at least any of visit information to the EC site, registration information when registering as a member on the EC site, inquiry information when making an inquiry on the EC site, and product purchase information on the EC site.

[0018] The program of the present disclosure is A program that causes a computer to function as a reception means, an impression number calculation means, and a rent calculation means, the reception means is installed inside the store or in the vicinity of the store, and receives information relating to the presence or movement of a person inside the store or in the vicinity of the store detected by a detection device that detects information relating to the presence or movement of a person inside the store or in the vicinity of the store; The impression number calculation means calculates the number of impressions related to people, including at least any of the following information based on the information received by the reception means: people who passed near the store, people who viewed the store, people who entered the store, people who viewed advertisements installed in the store, people who viewed products sold in the store, people who purchased products in the store, the duration of stay of people in the store, and information on people's movement lines within the store; The rent calculation means also refers to the number of impressions calculated by the impression number calculation means when calculating the rent for the store.

[0019] The program of the present disclosure is A program that causes a computer to function as an EC site information acquisition means and a rent calculation means, The EC site information acquisition means acquires action information on the EC site received from a web server that constructs an EC site related to a store operator, When calculating the rent for the store, the rent calculation means also refers to action information when people who visit the store take actions on the EC site based on the information acquired by the EC site information acquisition means.

[0020] The information processing method of the present disclosure includes: An information processing method performed by a computer having a control unit, The control unit receives information about the presence or movement of a person inside or near the store detected by a detection device that is installed inside or near the store and detects information about the presence or movement of a person inside or near the store; The control unit calculates the number of impressions related to people, including at least any of the following information based on the received information: people who passed near the store, people who viewed the store, people who entered the store, people who viewed an advertisement installed in the store, people who viewed a product sold in the store, people who purchased a product in the store, the duration of stay of people in the store, and information on people's movement lines within the store; The control unit also refers to the calculated number of impressions when calculating the rent for the store; Equipped with.

[0021] The information processing method of the present disclosure includes: An information processing method performed by a computer having a control unit, The control unit acquires action information on an EC site received from a web server that constructs the EC site related to a store operator; a step in which the control unit, when calculating the rent of the store, also refers to action information when a person who visited the store took an action on the EC site based on the acquired information; Equipped with. Effect of the Invention

[0022] According to the system, computer, program, and information processing method disclosed herein, it is possible to obtain a new system, computer, program, and information processing method that can calculate store rent more flexibly. [Brief description of the drawings]

[0023] [Figure 1] FIG. 1 is a schematic diagram illustrating a configuration of a system according to an embodiment of the present disclosure. [Diagram 2] 1 is an activity diagram showing an example of processing when calculating rent in a system according to an embodiment of the present disclosure. [Diagram 3] 11 is an activity diagram showing an example of processing when referring to action information on an EC site in a system according to an embodiment of the present disclosure. FIG. [Figure 4] FIG. 11 is an activity diagram showing an example of a process for calculating rent without using the number of impressions in a system according to an embodiment of the present disclosure. [Diagram 5] 1 is a flowchart showing a process flow of a system according to an embodiment of the present disclosure. [Figure 6] 13 is a flowchart showing a process flow when referring to action information on an EC site in a system according to an embodiment of the present disclosure. [Figure 7] 13 is a flowchart showing a process flow when calculating rent without using the number of impressions in a system according to an embodiment of the present disclosure. [Figure 8] FIG. 1 is a schematic diagram illustrating a store to which a system according to an embodiment of the present disclosure is applied. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0024] Hereinafter, an embodiment of the present disclosure will be described with reference to the drawings. FIGS. 1 to 8 are diagrams showing a part of a system according to an embodiment of the present disclosure. Of these, FIG. 1 is a schematic diagram showing the configuration of a system according to this embodiment, and FIG. 2 is an activity diagram showing an example of a process when calculating rent in the system according to this embodiment. FIG. 3 is an activity diagram showing an example of a process when action information on an EC site is referred to in the system according to this embodiment. FIG. 4 is an activity diagram showing an example of a process when calculating rent without using the number of impressions in the system according to this embodiment. FIG. 5 is a flowchart showing the flow of a process of the system according to this embodiment. FIG. 6 is a flowchart showing the flow of a process when action information on an EC site is referred to in the system according to this embodiment. FIG. 7 is a flowchart showing the flow of a process when calculating rent without using the number of impressions in the system according to this embodiment. FIG. 8 is a schematic diagram showing a store to which the system according to this embodiment is applied.

[0025] -System 1- FIG. 1 is a block diagram showing the configuration of a system 1 according to this embodiment. The system 1 according to this embodiment includes a detection device 10 installed in a store 100, a management server (computer 20), and a user terminal 30. For example, the computer 20 is connected to each of the detection device 10 and the user terminal 30 so as to be able to communicate with each other. In addition, each of the detection device 10 and the user terminal 30 may also be connected to each of the detection device 10 and the user terminal 30 so as to be able to communicate with each other. In addition, the detection device 10, the user terminal 30, and the computer 20 may be connected to each other so as to be able to communicate with each other through a communication network such as an Internet line. In addition, the user terminal 30 owned by the user may be connected to the detection device 10 and the computer 20 so as to be able to communicate with each other through a communication network such as an Internet line. In this embodiment, as shown in FIG. 8, the store 100 is illustrated as being divided into sections A, B, and C, but is not limited thereto. Each component of such a system 1 will be described below.

[0026] <Configuration of computer 20> The computer 20 is a management server that can be used through a communication network such as the Internet. The computer 20 may be provided in a state where a virtual dedicated server is constructed in a physical server that can be accessed through the Internet. The computer 20 has a control unit 21, a storage unit 214, and a communication interface unit 215. The control unit 21 is composed of a microcomputer including a CPU and a semiconductor memory, and controls the operation of the computer 20. More specifically, the control unit 21 functions as a reception means 210, an impression number calculation means 211, a rent calculation means 212, and an EC site information acquisition means 213 by executing a program stored in the storage unit 214.

[0027] The reception means 210 receives information on the presence or behavior of people inside the store 100 or near the store 100 detected by the detection device 10. Here, the presence of people includes customers who visit a specific store 100 and people who do not visit the store. For example, the reception means 210 receives information from various devices as information on the presence or behavior of people inside or near the store 100 in FIG. 8, such as people who passed outside the store 100, i.e., people who passed near the store 100, people who viewed the store 100 from outside the store 100, people who entered the store 100, people who viewed advertisements such as digital signage installed in the store 100, people who viewed products sold in the store 100, people who purchased products in the store 100, the duration of stay of people inside the store 100, and information on the movement of people inside the store 100.

[0028] Here, a person passing near the store 100 means a person who is captured by a detection device 10 (e.g., a camera 11) outside the store 100. A person who viewed the store 100 means a person who is evaluated to have directed his / her gaze toward the inside of the store 100 based on an image captured by the detection device 10 described below outside the store 100. A person who entered the store 100 means a person who is detected by a detection device 10 (e.g., a camera 11, a sensor 12, a code display device 13) described below that counts the number of people who passed through a gate installed at the entrance of the store 100. A person who viewed an advertisement installed in the store 100 means a person who is evaluated to have directed his / her gaze toward an advertisement installed inside or outside the store 100 based on an image captured by the detection device 10 described below inside or outside the store 100. A person who viewed a product sold in the store 100 means a person who is evaluated to have viewed a product sold in the store 100 based on an image captured by the detection device 10 described below. A person who purchases a product at the store 100 means a person who has concluded a sales contract for the product at the store 100. The duration of a person's stay inside the store 100 means the total time from when they pass through the gate installed at the entrance of the store 100 to when they finish passing through the gate installed at the exit of the store 100. Information on the movement of people inside the store 100 includes information such as the total time that customers stop at each point inside the store 100, and the percentage and number of customers who return to a point they have passed by.

[0029] The impression number calculation means 211 calculates the number of impressions for people including any of the above information, based on the various types of information received by the reception means 210. When calculating the number of impressions, the impression number calculation means 211 also detects SNS posts with tags such as Instagram tags and hashtags displayed in the store 100 by crawling with a crawler, and refers to the detected SNS posts. Note that the number of impressions in this specification is a numerical representation of the public recognition of the store, and is calculated based on people who have taken some kind of action.

[0030] In addition, when calculating the number of impressions, the impression number calculation means 211 also refers to friend registrations with a specific account and accesses to a specific web page that are made by capturing an image of the code displayed at the store 100 with the camera 11 of the mobile terminal.

[0031] The rent calculation means 212 calculates the rent of the store 100. The rent calculation means 212 also refers to the number of impressions calculated by the impression number calculation means 211 to calculate the rent of the store 100. For example, the rent calculation means 212 multiplies the fixed rent of the store 100 by the calculated number of impressions to calculate a commission number, and adds the obtained commission number to the fixed rent previously stored in the storage unit 214. The rent calculation means 212 may also calculate a value obtained by multiplying the fixed rent by the number of impressions as the rent. In this way, the rent calculation means 212 can calculate the rent by various methods, but at this time, the fixed rent and the number of impressions that are the base for calculating new cash points can be appropriately changed depending on what values ​​are calculated, as described above. In this specification, the rent includes not only the fixed rent of the store 100, but also various commission-based fees such as commissions related to entering the store.

[0032] In addition, when calculating the rent for store 100, rent calculation means 212 also refers to action information when people who visit store 100 take actions on the EC site, based on action information acquired by EC site information acquisition means 213 related to the operator of store 100, which will be described later.

[0033] The EC site information acquisition means 213 also acquires action information on the EC site received from the web server 40 that constructs the EC site related to the operator of the store 100. Here, the EC site related to the operator of the store 100 may be an EC site that the operator constructs by itself, a shopping mall or department store site, or a special site that the operator of the store 100 establishes within an EC site platform such as Amazon or Rakuten Ichiba. It is preferable that the products actually sold at the store 100 are also available for purchase at the EC site related to the operator of the store 100, but this is not limited to the above. The action information includes at least any of the following: visit information to the EC site by a person who visited the store 100, registration information when registering as a member at the EC site, inquiry information when making an inquiry at the EC site, and purchase information of products at the EC site. In addition, the EC site can be accessed by reading a code displayed on a wall or counter of the store 100 with the user terminal 30, a code on a flyer placed in the store 100, or a code displayed on a digital signage installed at the store 100 with the user terminal 30. Also, based on information about a person detected by the camera 11, a person who has performed an action on an EC site may be identified.

[0034] The store 100 is a building that people can actually enter and exit, and has a size that allows the system 1 to be formed.

[0035] The detection device 10 detects at least one of the presence of a person, the attributes of the person, and the viewing direction of the person by capturing an image of the person. For example, the detection device 10 includes a camera 11, a sensor 12, and an information reading device. Here, the presence of a person means a person captured by the camera 11 as the installed detection device 10. Furthermore, the attributes of a person include the gender of the person. The viewing direction of a person includes the direction in which the face of the person captured by the camera 11 as the detection device 10 is facing, the direction grasped by the movement of the eyeballs, etc.

[0036] The camera 11 as the detection device 10 includes an AI camera, and an edge AI camera that performs AI processing on a mobile terminal such as a mobile phone is preferably used. In addition, when acquiring information on the presence of people outside the store 100, the attributes of the people, the viewing direction of the people, the number of times people have viewed the store 100, and the viewing time of the people, the detection device 10 is installed on the outer wall of the store 100 facing outward from the store 100. For example, in FIG. 8, the camera 11 is arranged in each of the A section, the B section, and the C section of the store 100 shown by the two-dot chain line in FIG. 8, and acquires the above information in each section. In addition, the camera 11 is also installed near the traffic line leading to each section of the store 100, and acquires the above information in the vicinity even if there is no person in each section. Furthermore, in order to acquire the above information outside the store 100, the camera 11 is installed near the entrance of the store 100 (lower left side of FIG. 8) and near the window display (lower right side of FIG. 8) in FIG. 8. For example, information acquired in a sector-shaped capture area indicated by a two-dot chain line in Fig. 8, captured by cameras 11 installed near the entrance of store 100 (lower left side in Fig. 8) and near the window display (lower right side in Fig. 8), can be used as a parameter for calculating impression rate, store entry rate, conversion rate, etc. Also, information acquired in a sector-shaped capture area (four in Fig. 8) captured by small cameras 11 (four in Fig. 8) installed near the window display (lower right side in Fig. 8) can be used to estimate the visibility rate of passersby.

[0037] Furthermore, the detection device 10 counts, for example, the number of people entering the store 100 in which the detection device 10 is installed, the number of times people outside the store 100 look at the store 100 (the number of sightings), and the like. When counting the number of people entering the store 100, the camera 11 as the detection device 10 captures and counts the number of people who enter the store 100 through the entrance of the store 100. Furthermore, the camera 11 is disposed on the ceiling or in its vicinity at the center or in its vicinity of the customer service space in the store 100. This allows various information to be acquired over a wide range inside the store 100 with a small number of cameras 11. Furthermore, the sensor 12 as the detection device 10 may count the number of people passing through a gate installed at the entrance of the store 100. For example, in FIG. 8, the sensor 12 is disposed near the entrance inside the store 100, and the number of people passing through the gate can be efficiently counted.

[0038] The information reading device also includes a code display device 13. The code display device 13 displays a code that is read by a portable mobile terminal such as a mobile phone carried by a person. In this specification, the code includes two-dimensional codes such as a barcode and a QR code (registered trademark). For example, in FIG. 8, the code display device 13 is installed near the entrance of the store 100, and displays a two-dimensional code or a landing page (LP) that can be read by the user terminal 30, making it possible to detect the number of people entering the store. Also, by making it possible to acquire cookie information, it becomes possible to transmit various advertisements to the user terminal 30.

[0039] The programs executed by the control unit 21 are not limited to those stored in the storage unit 214. As the programs executed by the control unit 21, those transmitted from an external device to the control unit 21 via the communication interface unit 215, those stored in a storage medium such as a USB memory attached to the computer 20, those stored in a server (e.g., a cloud server) separate from the computer 20, etc. may be used.

[0040] The storage unit 214 is configured with a hard disk drive (HDD), a random access memory (RAM), a read only memory (ROM), a solid state drive (SSD), etc. The storage unit 214 stores various programs including a program executed by the control unit 21.

[0041] The communication interface unit 215 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for performing wired or wireless communication. That is, the communication interface unit 215 is composed of a communication interface configured to communicate with other devices via a communication network.

[0042] <Configuration of User Terminal 30> The user terminal 30 is a smartphone, a tablet computer, a personal computer, etc., carried by a user. The user terminal 30 has a control unit, a display unit, an operation unit, a storage unit, and a communication unit, and these components are electrically connected to each other.

[0043] The control unit of the user terminal 30 includes a CPU, RAM, ROM, etc., and is configured to execute various information processes based on programs and data.

[0044] The display unit of the user terminal 30 is, for example, a display, and is used to display input, output, and the like. The display may be a known liquid crystal display or the like. The operation unit of the user terminal 30 is a keyboard, operation keys, and the like, and is used to perform the above-mentioned input. Also, a touch panel display that serves both as the display unit of the user terminal 30 and the operation unit of the user terminal 30 may be used.

[0045] The storage unit of the user terminal 30 is configured, for example, by an auxiliary storage device such as an HDD or SSD, and stores various data and programs for operating the user terminal 30. The programs are for performing various processes described below. The control unit of the user terminal 30 is configured to interpret and execute these programs to perform various processes.

[0046] The communication unit of the user terminal 30 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for performing wired or wireless communication. That is, the communication unit of the user terminal 30 is composed of a communication interface configured to communicate with other devices via a communication network.

[0047] In addition, the specific hardware configuration of the user terminal 30 can be appropriately omitted, replaced, or added to components according to the embodiment. For example, the control unit of the user terminal 30 may include multiple processors. The control unit of the user terminal 30 may be configured by an FPGA. The storage unit of the user terminal 30 may be configured by a RAM and a ROM included in the control unit of the user terminal 30. In addition, the user terminal 30 may be a terminal dedicated to the system 1 in this embodiment, or the above-mentioned program can be installed in a general-purpose smartphone or the like for use.

[0048] The control unit of the user terminal 30 loads the program stored in the storage unit of the user terminal 30 into the RAM, and then causes the CPU to interpret and execute the program.

[0049] Next, the flow of the process for calculating the rent will be described. Note that the operation of the system 1 described below is performed by the control unit 21 of the computer 20 executing a program stored in the storage unit 214.

[0050] As shown in Fig. 5, first, the control unit 21 controls the detection device 10, and the detection device 10 detects information related to the presence or movement of a person inside the store 100 or near the store 100 (step S1). Then, as shown in Fig. 2, the information related to the presence or movement of the person is sent from the detection device 10 to the computer 20, which is a management server, and the reception means 210 of the control unit 21 receives the information related to the detected presence or movement of the person. The information related to the presence or movement of the person received by the reception means 210 is stored in the memory unit 214.

[0051] Next, the impression number calculation means 211 controlled by the control unit 21 calculates the number of impressions related to the person, for example, daily or monthly, based on information about the presence or behavior of the person accepted by the accepting means 210 and stored in the memory unit 214 (step S2).

[0052] Then, the rent calculation means 212 controlled by the control unit 21 refers to the number of impressions per month calculated by the impression number calculation means 211 and calculates the rent for the store 100 (step S3). At this time, the rent calculation means 212 calculates the rent by, for example, multiplying the fixed rent by the number of impressions per month and adding the calculated number to the fixed rent. This makes it possible to provide a new source of revenue in addition to the fixed rent.

[0053] Furthermore, when the computer 20 further functions as the EC site information acquisition means 213, first, as shown in Fig. 6, the detection device 10 detects information relating to the presence or movement of a person inside or near the store 100 (step S4). Then, as shown in Fig. 3, the information relating to the presence or movement of the person is sent from the detection device 10 to the computer 20, which is a management server, and the information relating to the detected presence or movement of the person is accepted by the acceptance means 210. The information relating to the presence or movement of the person accepted by the acceptance means 210 is stored in the memory unit 214.

[0054] Next, the impression number calculation means 211 calculates the number of impressions related to a person, for example, daily or monthly, based on the information related to the presence or movement of the person accepted by the accepting means 210 and stored in the storage unit 214 (step S5).

[0055] 3, a customer searches for a store 100 on an EC site using a user terminal 30, and action information by the user on the EC site is sent to a web server 40. The action information sent to the web server 40 is then sent from the web server 40 to the computer 20.

[0056] Then, the EC site information acquisition means 213 acquires action information on the EC site by the user who visited the brick-and-mortar store 100, which is received from the web server 40 that constructs the EC site (step S6).

[0057] The rent calculation means 212 then refers to the monthly number of impressions calculated by the impression number calculation means 211, as well as monthly action information by users on the EC site acquired by the EC site information acquisition means 213, to calculate the rent of the store 100 (step S7). At this time, the rent calculation means 212 calculates the rent by, for example, adding a number calculated by multiplying the fixed rent by the monthly number of impressions, or a number calculated by multiplying the fixed rent by a coefficient assigned according to the degree of importance of the action information, to the fixed rent. This allows a new source of revenue to be established based on the fixed rent, a fee considering the number of impressions, and a fee considering the action information of users who have visited the physical store 100 at least once. Note that the method of calculating the rent of the store 100 by referring to the number of impressions and action information is not limited to the above-mentioned method, and various other calculation methods may be used.

[0058] According to the system 1, computer 20, program, and information processing method of the present embodiment configured as described above, the system 1 includes a detection device 10 that is installed inside the store 100 or in the vicinity of the store 100 and detects information related to the presence or movement of a person inside the store 100 or near the store 100, and a computer 20. The computer 20 executes the program to function as a reception means 210, an impression number calculation means 211, and a rent calculation means 212. The reception means 210 receives information related to the presence or movement of a person inside the store 100 or near the store 100 that is detected by the detection device 10. The impression number calculation means 211 calculates the number of impressions related to people, including at least any of the following information based on the information received by the reception means 210: people who passed near the store 100, people who viewed the store 100, people who entered the store 100, people who viewed advertisements installed in the store 100, people who viewed products sold in the store 100, people who purchased products in the store 100, the time spent by people in the store 100, and information on people's movement lines in the store 100. The rent calculation means 212 also refers to the number of impressions calculated by the impression number calculation means 211 when calculating the rent for the store 100. To explain in more detail, in recent years, there are cases where a vendor who sells products on an EC site developed online wants to rent out an actual tenant for advertising purposes. However, when the rent for a tenant is determined by a fixed rent or a sales commission, the rent is high for an operator of an EC site who wants to rent out a tenant for advertising purposes, and a more flexible method of determining the rent has been required. However, according to the above configuration, a new system 1 that can calculate the rent for the store 100 more flexibly can be realized.

[0059] Furthermore, in the program, computer 20, system 1, and information processing method of the present embodiment, as described above, detection device 10 may include camera 11 that detects at least one of the presence of a person, the attributes of the person, and the viewing direction of the person by capturing an image of the person. In this case, the number of impressions can be detected more accurately based on the presence, attributes, and viewing direction of a person inside and outside store 100 detected by camera 11.

[0060] Furthermore, in the program, computer 20, system 1, and information processing method of the present embodiment, as described above, the detection device 10 may include a sensor 12 that counts the number of people who pass through a gate installed at the entrance of the store 100. In this case as well, by counting the number of people who enter the store 100, the number of impressions can be detected more accurately.

[0061] In the program, computer 20, system 1, and information processing method of the present embodiment, as described above, the detection device 10 may include a code display device 13 for displaying a code to be read by a portable mobile terminal (user terminal 30) carried by a person. In this case, too, the number of impressions can be detected more accurately by counting the number of times the displayed code is read inside the store 100, for example.

[0062] Furthermore, in the program, computer 20, system 1, and information processing method of the present embodiment, as described above, when the impression number calculation means 211 calculates the number of impressions, it may detect SNS posts with tags displayed in the store 100 by crawling and refer to the detected SNS posts. In this case, for example, the SNS posts with tags displayed in the store 100 can also be reflected in the calculation of the number of impressions.

[0063] In the program, computer 20, system 1, and information processing method of the present embodiment, as described above, when the impression number calculation means 211 calculates the number of impressions, it may also refer to friend registration with a specific account or access to a specific web page that was performed by capturing an image of the code displayed in the store 100 by the camera 11 of the mobile terminal. In this case, the influence of active actions by customers can be reflected in the calculation of the rent.

[0064] Furthermore, in the program, computer 20, system 1, and information processing method of the present embodiment, as described above, the program may cause computer 20 to further function as EC site information acquisition means 213. EC site information acquisition means 213 may acquire action information on the EC site received from web server 40 that constructs the EC site, and rent calculation means 212 may also refer to action information when a person who visited store 100 took an action on the EC site based on the information acquired by EC site information acquisition means 213 when calculating the rent for store 100. In this case, the influence of a visitor inside and outside store 100 can be reflected in the calculation of the rent even if there is a time lag.

[0065] In the program, computer 20, system 1, and information processing method of the present embodiment, as described above, the action information may include at least any of the following: visit information to the EC site, registration information when registering as a member on the EC site, inquiry information when making an inquiry on the EC site, and product purchase information on the EC site. In this case, the rent can be calculated based on the detailed actions taken by the customer on the EC site.

[0066] The system 1, the computer 20, the program, and the information processing method according to the present disclosure are not limited to the above-described aspects, and various modifications can be made.

[0067] In the present embodiment, the system 1 is used on one floor of the store 100, but the present invention is not limited to this. For example, the store 100 may have two or more floors. In this case, the system 1 in the present embodiment may be applied to a desired floor.

[0068] In the present embodiment, the information detected by the detection device 10 is used to calculate the number of impressions by the impression number calculation means 211, but the present invention is not limited to this. For example, as shown in Figs. 4 and 7, the rent may be calculated without using the number of impressions. In this case, first, a customer searches for the store 100 on the EC site using the user terminal 30, and action information by the user on the EC site is sent to the web server 40. Next, the action information sent to the web server 40 is sent from the web server 40 to the computer 20.

[0069] Then, the EC site information acquisition means 213 acquires action information on the EC site by the user who visited the brick-and-mortar store 100, which is received from the web server 40 that constructs the EC site (step S8).

[0070] Then, the rent calculation means 212 refers to the action information by the user on the EC site acquired by the EC site information acquisition means 213 and calculates the rent of the store 100 (step S9). At this time, the rent calculation means 212 calculates the rent by, for example, multiplying the fixed rent by a coefficient assigned according to the degree of importance of the action information and adding the calculated number to the fixed rent. This makes it possible to provide a new source of revenue based on a fee that takes into account the action information of users who have visited the physical store 100 at least once, in addition to the fixed rent.

[0071] In the program, computer 20, system 1, and information processing method according to the modified example shown in Fig. 4 and Fig. 7, as described above, computer 20 executes the program to function as EC site information acquisition means 213 and rent calculation means 212. EC site information acquisition means 213 acquires action information on the EC site received from web server 40 that constructs the EC site. When calculating the rent for store 100, rent calculation means 212 also refers to action information when a person who visited store 100 took an action on the EC site based on the information acquired by EC site information acquisition means 213. In this case, by using the above-mentioned program, computer 20 that calculates the rent for store 100 more flexibly can be realized.

[0072] 4 and 7, the action information may include at least any of the following: visit information to the EC site, registration information when registering as a member on the EC site, inquiry information when making an inquiry on the EC site, and product purchase information on the EC site. In this case, it is possible to realize the computer 20 that calculates the rent based on the detailed actions taken by the customer on the EC site. [Explanation of symbols]

[0073] 1: System 10:Detection device 11: Camera 12: Sensor 13: Code display 20: Computer 21: Control section 30: User terminal 40: Web server 100:Store 210: Reception method 211: Impression number calculation method 212: Rent calculation method 213: Means of acquiring EC site information 214: Storage section 215: Communication interface section

Claims

1. A detection device installed inside or near the store and configured to detect information regarding the presence or movement of a person inside or near the store; A computer, Equipped with The computer functions as a reception unit, an impression number calculation unit, and a rent calculation unit by executing a program, the reception means receives information regarding the presence or movement of a person inside or near the store detected by the detection device; The impression number calculation means calculates the number of impressions related to people, including at least any of the following information based on the information received by the reception means: people who passed near the store, people who viewed the store, people who entered the store, people who viewed advertisements installed in the store, people who viewed products sold in the store, people who purchased products in the store, the duration of stay of people in the store, and information on people's movement lines within the store; The system wherein the rent calculation means also refers to the number of impressions calculated by the impression number calculation means when calculating the rent for the store.

2. The system according to claim 1 , wherein the detection device includes a camera that detects at least one of the presence of a person, an attribute of the person, and a viewing direction of the person by capturing an image of the person.

3. The system according to claim 1 , wherein the detection device includes a sensor that counts the number of people passing through a gate installed at an entrance of the store.

4. 2. The system of claim 1, wherein the detection device includes a code display for displaying a code that is read by a portable mobile terminal carried by a person.

5. The system according to claim 1 , wherein when the impression number calculation means calculates the number of impressions, it detects SNS posts with tags displayed at the store by crawling and also refers to the detected SNS posts.

6. The system according to claim 1, wherein when the impression number calculation means calculates the number of impressions, it also refers to friend registrations with a specified account and accesses to a specified web page that are performed by capturing an image of the code displayed in the store with a camera of a mobile terminal.

7. The computer further functions as an EC site information acquisition unit by executing a program, The EC site information acquisition means acquires action information on the EC site received from a web server that constructs an EC site related to an operator of the store, The system described in claim 1, wherein the rent calculation means, when calculating the rent for the store, also refers to action information when people who visit the store take actions on the EC site based on the information acquired by the EC site information acquisition means.

8. The system described in claim 7, wherein the action information includes at least any of visit information to the EC site, registration information when registering as a member on the EC site, inquiry information when making an inquiry on the EC site, and product purchase information on the EC site.

9. By executing the program, the system functions as a reception means, an impression number calculation means, and a rent calculation means, the reception means is installed inside the store or in the vicinity of the store, and receives information relating to the presence or movement of a person inside the store or in the vicinity of the store detected by a detection device that detects information relating to the presence or movement of a person inside the store or in the vicinity of the store; The impression number calculation means calculates the number of impressions related to people, including at least any of the following information based on the information received by the reception means: people who passed near the store, people who viewed the store, people who entered the store, people who viewed advertisements installed in the store, people who viewed products sold in the store, people who purchased products in the store, the duration of stay of people in the store, and information on people's movement lines within the store; A computer, wherein the rent calculation means also refers to the number of impressions calculated by the impression number calculation means when calculating the rent for the store.

10. A computer that functions as an EC site information acquisition means and a rent calculation means, The EC site information acquisition means acquires action information on the EC site received from a web server that constructs an EC site related to a store operator, The rent calculation means, when calculating the rent for the store, also refers to action information when a person who visits the store takes an action on the EC site based on the information acquired by the EC site information acquisition means, a computer.

11. The computer of claim 10, wherein the action information includes at least any one of visit information to the EC site, registration information when registering as a member on the EC site, inquiry information when making an inquiry on the EC site, and product purchase information on the EC site.

12. A program that functions as a reception means, an impression number calculation means, and a rent calculation means when executed by a computer, the reception means is installed inside the store or in the vicinity of the store, and receives information relating to the presence or movement of a person inside the store or in the vicinity of the store detected by a detection device that detects information relating to the presence or movement of a person inside the store or in the vicinity of the store; The impression number calculation means calculates the number of impressions related to people, including at least any of the following information based on the information received by the reception means: people who passed near the store, people who viewed the store, people who entered the store, people who viewed advertisements installed in the store, people who viewed products sold in the store, people who purchased products in the store, the duration of stay of people in the store, and information on people's movement lines within the store; The program, wherein the rent calculation means also refers to the number of impressions calculated by the impression number calculation means when calculating the rent for the store.

13. A program that functions as an EC site information acquisition means and a rent calculation means when executed by a computer, The EC site information acquisition means acquires action information on the EC site received from a web server that constructs an EC site related to a store operator, The program, wherein the rent calculation means, when calculating the rent for the store, also refers to action information when a person who visits the store takes an action on the EC site based on the information acquired by the EC site information acquisition means.

14. An information processing method performed by a computer having a control unit, The control unit receives information about the presence or movement of a person inside or near the store detected by a detection device that is installed inside or near the store and detects information about the presence or movement of a person inside or near the store; The control unit calculates the number of impressions related to people, including at least any of the following information based on the received information: people who passed near the store, people who viewed the store, people who entered the store, people who viewed an advertisement installed in the store, people who viewed a product sold in the store, people who purchased a product in the store, the duration of stay of people in the store, and information on people's movement lines within the store; The control unit also refers to the calculated number of impressions when calculating the rent of the store; An information processing method comprising:

15. An information processing method performed by a computer having a control unit, The control unit acquires action information on the EC site received from a web server that constructs the EC site related to the store operator; a step in which the control unit also refers to action information when a person who visited the store took an action on the EC site based on the acquired information when calculating the rent of the store; An information processing method comprising:

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