Marketing support system, marketing support method, marketing support apparatus, and program

Abstract

To support identifying potential needs of various users by using information obtained from the users who have actually experienced the product.SOLUTION: A marketing support system comprises: a business apparatus for transmitting product information and park information regarding a park where a product is installed; a user apparatus for transmitting user information of a user who experienced the product corresponding to the product information in the park corresponding to the park information and response information regarding the product to which the user responded; and a marketing support apparatus for obtaining the user information and the response information from the user apparatus and transmitting marketing information for the product to the business apparatus based on the obtained user information and response information.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a marketing support system, a marketing support method, a marketing support device, and a program. [Background technology]

[0002] When developing a product, various marketing activities such as market research, advertising, and sales promotion are carried out in order to sell the product efficiently and in large quantities. As part of marketing activities, marketing research is conducted to investigate market trends, products, prices, advertising, sales channels, etc. However, with the development of digital technology, shopping online has become the norm, and as the number of physical stores decreases, it becomes impossible to "try" on the products sold by manufacturers (trying them on, tasting, sampling, etc.). Fewer opportunities to experience products mean it becomes impossible to hear the real voices of consumers, making real marketing activities difficult.

[0003] Conventionally, a technology for providing a free sample provision system that provides free samples, etc., as marketing research is known. For example, in Patent Document 1, the system accepts input of personal attribute information of a user, judges whether or not to provide a free sample based on the personal attribute information, accepts input of responses to questionnaire information, and controls the provision of the free sample to the user based on the judgment that it is possible to provide the free sample after accepting input of the responses to the questionnaire information. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2016-24699 A Summary of the Invention [Problem to be solved by the invention]

[0005] The sample provision system of Patent Document 1 mentioned above determines whether or not to provide a sample based on personal attribute information and questionnaire information, making it difficult for product developers to discover various users with unexpected attributes or to discover users' latent needs.

[0006] The present disclosure has been made in consideration of the above circumstances, and aims to provide a marketing support system, a marketing support method, a marketing support device, and a program that can assist in identifying the latent needs of various users by using information obtained from users who have actually experienced a product. [Means for solving the problem]

[0007] The present disclosure has been made to solve the above-mentioned problems, and one aspect of the present disclosure is a marketing support system comprising: a business device that transmits product information and park information regarding the park in which the product is installed; a user device that transmits user information of a user who has experienced a product corresponding to the product information in the park corresponding to the park information, and response information regarding the product to which the user has responded; and a marketing support device that acquires the user information and the response information from the user device, and transmits marketing information for the product to the business device based on the acquired user information and the response information.

[0008] Another aspect of the present disclosure is a marketing support method for a marketing support system including a business device, a user device, and a marketing support device, the marketing support method including a step by the business device transmitting product information and park information regarding the park in which the product is installed to the marketing support device, a step by the user device transmitting user information of a user who has experienced a product corresponding to the product information in the park corresponding to the park information, and response information regarding the product to which the user has responded, and a step by the marketing support device acquiring the user information and the response information from the user device, and transmitting marketing information of the product to the business device based on the acquired user information and the response information.

[0009] Another aspect of the present disclosure is a marketing support device connected to a business operator device and a user device via a communications network, which receives product information and park information regarding the park in which the product is installed from the business operator device, transmits park information and product information to the user device based on user location information and user attribute information, receives user information and response information regarding the product from the user device of a user who has experienced a product corresponding to the product information in the park corresponding to the park information, and transmits marketing information for the product to the business operator device based on the received user information and response information.

[0010] Another aspect of the present disclosure is a program that causes a computer of a marketing support device connected to a business device and a user device via a communication network to execute the steps of receiving product information and park information regarding the park in which the product is installed from the business device, transmitting park information and product information to the user device based on the user's location information and user attribute information, receiving user information and response information regarding the product from the user device of a user who experienced a product corresponding to the product information in the park corresponding to the park information, and transmitting marketing information for the product to the business device based on the received user information and response information. Effect of the Invention

[0011] According to one aspect of the present invention, it is possible to support marketing activities that identify the potential needs of various users by using information acquired from users who have actually experienced a product. [Brief description of the drawings]

[0012] [Figure 1] FIG. 2 is a diagram showing an example of the relationship between businesses, local governments, and users in the embodiment. [Diagram 2] FIG. 11 is a diagram showing an example of marketing activities according to an embodiment. [Diagram 3] 1 is a block diagram showing an example of a configuration of a marketing support system 1 according to an embodiment. [Figure 4] FIG. 4 is a diagram showing an example of park information stored in a storage unit 120 in the embodiment. [Diagram 5] FIG. 4 is a diagram showing an example of answer information stored in a storage unit 120 in the embodiment. [Figure 6] FIG. 4 is a diagram showing an example of marketing information stored in a storage unit 120 in the embodiment. [Figure 7] FIG. 2 is a sequence diagram showing an example of an operation procedure in the marketing support system 1 according to the embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0013] A marketing support system, a marketing support method, a marketing support device, and a program to which the present invention is applied will be described below with reference to the drawings.

[0014] (Marketing Support System Overview) FIG. 1 is a diagram showing an example of the relationship between a business operator, a local government, and a user in an embodiment. A business operator is a person who carries out marketing activities for a product or service. A local government is a person who manages public spaces used by residents with various attributes, such as parks and libraries. A user is a person who uses a public space to experience a product or service. In an embodiment, a business operator installs a product in a public space as one of its marketing activities under the permission of the local government, and allows users to freely experience the product. A business operator is not limited to a product, and may be a person who provides various services, and installs equipment that can provide the service in a public space as one of its marketing activities, and allows users to freely experience the equipment. When a user visits a public space, the user experiences a product or service installed in the public space. For example, a user communicates marketing information, such as the user's opinion on a product or service, to a business operator using a terminal device such as a smartphone, and the business operator can collect the user's marketing information and promote marketing activities.

[0015] FIG. 2 is a diagram showing an example of marketing activities according to the embodiment. The business operator may be, for example, an apparel manufacturer, a sporting goods manufacturer, or the like, who manufactures and sells products, or a retailer such as a home improvement center or a pet shop. The business operator may be, for example, a service provider such as a cram school or a fitness center, or may be a person who operates a restaurant or a supermarket. The business operator installs balls, uniforms, shoes, bicycles, and the like, and facilities where the service can be experienced, which can be freely experienced in the public space. The business operator may plan and hold events such as sports classes, fitness events, and DIY events in the public space. The business operator or a person related to a store around the public space may provide users of the public space with discount coupons, benefits, and sale information that can be used at restaurants and supermarkets. As a result, by using the public space, users can freely experience products installed in the public space, participate in events held in the public space, and obtain information such as various coupons by visiting the public space.

[0016] (Configuration of Marketing Support System 1) FIG. 3 is a block diagram showing an example of a configuration of the marketing support system 1 according to the embodiment. In the following embodiment, a description is given of a business operator setting up a product in a park, but the present invention is not limited to this, and a facility that allows a person to experience a service provided by the business operator may be set up in the park. The park in the embodiment may be a space that many people can use freely, and may be, for example, an urban park as defined by the Urban Parks Act, or an area that is open to the public and has a plaza, playground equipment, garden paths, etc., for relaxation or play. The marketing support system 1 includes, for example, a marketing support device 100, a local government device 200, a business operator device 300, a user device 400, a park facility 500, an environmental information providing device 600, and a store device 700. The marketing support device 100, the local government device 200, the business operator device 300, the user device 400, the park facility 500, the environmental information providing device 600, and the store device 700 each have a communication interface such as a network interface card (NIC) or a wireless communication module for connecting to a network such as the Internet. The network NW may include, for example, a general-purpose network such as the Internet, and a private network such as local 5G or WiFi (registered trademark).

[0017] The marketing support device 100 is an information processing device such as a server device that receives and responds to requests from terminal devices such as the local government device 200, the business entity device 300, the user device 400, and the store device 700. The marketing support device 100 includes, for example, a park registration unit 102, a product registration unit 104, an advertisement registration unit 106, a communication control unit 108, a marketing information processing unit 110, an information management unit 112, and a storage unit 120. The functional units such as the park registration unit 102, the product registration unit 104, the advertisement registration unit 106, the communication control unit 108, the marketing information processing unit 110, and the information management unit 112 are realized, for example, by causing a CPU (Central Processing Unit) to execute a program.

[0018] The park registration unit 102 stores the park information acquired from the local government device 200 in the storage unit 120. The product registration unit 104 stores the product information acquired from the business device 300 in the storage unit 120. The advertisement registration unit 106 stores the advertisement information acquired from the business device 300 in the storage unit 120. The communication control unit 108 receives product information and park information related to the park in which the product is installed from the business device 300, transmits the park information and the product information to the user device based on the user's location information and the user's attribute information, receives response information related to the product from the user device 400 of the user who experienced the product corresponding to the product information in the park corresponding to the park information, and transmits marketing information of the product to the business device 300 based on the received user information and response information. The marketing information processing unit 110 creates marketing information based on the response information. The information management unit 112 performs processes such as registration, update, and deletion of information stored in the storage unit 120.

[0019] The storage unit 120 is configured, for example, by a hard disk drive (HDD), a solid state drive (SSD), a flash memory, an electrically erasable programmable read only memory (EEPROM), a random access read / write memory (RAM), a read only memory (ROM), or any combination of these storage media. For example, user information, park information, event information, surrounding facility information, product information, advertising information, and marketing information are stored in the storage unit 120. Event information is information about events held in the park. Surrounding facility information is information about facilities such as stores that exist in the vicinity of the park. The surrounding facility information includes store information.

[0020] The local government device 200 is a terminal device operated by a local government. The local government device 200 includes a park information registration unit 210 as a function realized by, for example, a CPU. The park information registration unit 210 transmits park information of the local government to the marketing support device 100 based on the acceptance of an operation by a local government official, thereby causing the marketing support device 100 to register the park information. The park information may include, in addition to the location, information that a business operator refers to in order to install a product, such as the size, characteristics, and facilities of the park, and the presence or absence of a display device 502 and a speaker device 504. The park information may include, for example, information in which a time period, the number of users, and an age group are associated with each other.

[0021] The business operator device 300 is a terminal device operated by a business operator. The business operator device 300 includes a product information registration unit 302, an advertisement information registration unit 304, a park selection unit 306, a product selection unit 308, an advertisement selection unit 310, and a marketing information acquisition unit 312. The functional units such as the product information registration unit 302, the advertisement information registration unit 304, the park selection unit 306, the product selection unit 308, the advertisement selection unit 310, and the marketing information acquisition unit 312 are realized, for example, by causing a CPU to execute a program.

[0022] The product information registration unit 302 registers the product information by transmitting the product information to the marketing support device 100. The product information is information about the product, such as the product name, product category, user attributes such as age group, sex, and nationality, price, product image, product size and variation, and product content. The product content is, for example, content including moving images that introduce the features and experience methods of the product installed in a park. The advertisement information registration unit 304 registers the advertisement information by transmitting the advertisement information to the marketing support device 100. The advertisement information is information about advertisements, such as the product name, an advertising poster image, and content including an advertising moving image of the product.

[0023] The park selection unit 306 selects a park in which to install the product based on the operation of the business operator, and transmits the selection result of the selected park to the marketing support device 100. In this way, the marketing support system 1 may use the marketing support device 100 to acquire park information including attribute information and usage time period information of users of public spaces including parks from the local government device 200, and transmit the acquired park information to the business operator device 300, and the business operator device 300 may select a park in which to install the product based on the operation of the business operator. In this way, the business operator can select a park that is frequently visited by users who wish to try the product, and install the product.

[0024] The marketing support device 100 may acquire park information, including event information for public spaces including parks, from the local government device 200, and transmit the acquired park information to the business operator device 300. In this way, the business operator device 300 may select a park in which to install products based on the operation of the business operator. In this way, the business operator can install products related to an event, such as athletic shoes, in a park where an event such as an athletic meet is held.

[0025] The product selection unit 308 selects a product based on the operation of the business operator, and transmits product information of the selected product to the marketing support device 100. The advertisement selection unit 310 selects an advertisement based on the operation of the business operator, and transmits the selected advertisement information to the marketing support device 100. Note that if the park does not have a function to output advertisements such as the display device 502, it is not necessary to select an advertisement. This allows the business operator to select a park in which to install a product, a product to be installed in the park, and a park from which to broadcast an advertisement. The marketing information acquisition unit 312 acquires marketing information about the products installed in the park from the marketing support device 100.

[0026] The user device 400 is a terminal device such as a smartphone operated by a user. The user device 400 includes an application processing unit 402, a display unit 404, an operation unit 406, and a position acquisition unit 408. The application processing unit 402 downloads application software and performs processing according to the application software. The application software provides a service that allows the user to view park information, product information, and advertisement information by registering user information in the marketing support device 100. The display unit 404 is a display device, the operation unit 406 is a touch panel, and the position acquisition unit 408 acquires position information of the user device 400.

[0027] The park facility 500 includes, for example, a display device 502, a speaker device 504, an input device 506, and a sensor device 508. The display device 502 and the speaker device 504 are output devices that output various information. The input device 506 is, for example, a touch panel mechanism built into the display device 502. The sensor device 508 is, for example, a sensor that detects information about park users and the environment of the park, such as a camera device. The park facility 500 receives product information, advertisement information, and surrounding facility information from the marketing support device 100. The marketing support device 100 can encourage users who visit the park to experience the product by outputting content to the output device. In addition, the marketing support device 100 can encourage users who visit the park to experience the product by outputting content including advertisement information of the product based on attribute information and event information of users of public spaces including the park to the output device. The park facility 500 transmits input information such as response information to the marketing support device 100 based on an operation on the input device 506.

[0028] The environmental information providing device 600 is a server device that provides environmental information in response to a request from the marketing support device 100. The environmental information is, for example, information on the weather, temperature, amount of precipitation, etc. in the park.

[0029] The store device 700 is a terminal device operated by a store personnel. The store device 700 includes, for example, a store information registration unit 702 and a coupon processing unit 704. Functional units such as the store information registration unit 702 and the coupon processing unit 704 are realized, for example, by causing a CPU to execute a program. The store information registration unit 702 registers the store information by transmitting the store information to the marketing support device 100. The store information is, for example, information related to the store, such as the location, the store name, and a store advertisement. The coupon processing unit 704 issues coupon information based on an operation by a store personnel, and performs discount processing according to the coupon.

[0030] (Information stored in the marketing support device 100) FIG. 4 is a diagram showing an example of park information stored in the storage unit 120 in the embodiment. The park information includes, for example, location information, facility information, user information, surrounding store information, and event information for each park. The user information is information including the time period, number of users, and attributes of users who visited the park. The information management unit 112 updates the park information stored in the storage unit 120 based on, for example, the park information, the park facility 500 information, and the store information provided by the local government device 200. In addition, the information management unit 112 may update the park information stored in the storage unit 120 based on the user information and response information in response to the user's use of the park. The marketing support device 100 can support the business operator in selecting a park in which to install a product by transmitting the park information stored in the storage unit 120 to the business operator device 300.

[0031] FIG. 5 is a diagram showing an example of answer information stored in storage unit 120 in the embodiment. The answer information includes, for example, date and time information, park information, product information, experience result information, user attribute information, and questionnaire answer results. The experience result information is, for example, information indicating the time of day when the product was experienced, the environment such as the weather, and how the product was experienced. The answer information is generated each time a user experiences a product. The questionnaire answer results include, for example, answers to a plurality of questionnaire items. The plurality of questionnaire items include, for example, questions such as which product was experienced, what was done with the product, why the product was chosen, with whom the product was experienced, when the product would be used, in what situation the product would be used, whether the user was interested in the product in the first place, and how much the product would be purchased for.

[0032] FIG. 6 is a diagram showing an example of marketing information stored in storage unit 120 in the embodiment. Marketing information may include, for example, product information, aggregate information, and user attribute information for each product. Specifically, marketing information may include, for sneakers made of a new material, the experience time and number of times experienced, the age group and gender of the user, and the aggregated values ​​of questionnaire response results. Marketing support system 1 can obtain information such as the durability of a product as marketing information by aggregating the experience time and number of times experienced of the product.

[0033] (Operation sequence) FIG. 7 is a sequence diagram showing an example of an operation procedure in the marketing support system 1 according to the embodiment. It is assumed that the marketing support device 100 acquires park information from the local government device 200 and stores it in the storage unit 120. The business entity device 300 acquires park information from the marketing support device 100 and transmits the park information of the selected park and product information to the marketing support device 100 (step S100). The user device 400 transmits user information to the marketing support device 100 (step S300). The store device 700 transmits store information to the marketing support device 100 (step S500). As a result, the marketing support device 100 registers the product information, park information, user information, and store information (step S200).

[0034] The user device 400 determines whether or not it is within a predetermined distance from the park location registered in the marketing support device 100 based on the location information acquired by the location acquisition unit 408 (step S302), and waits if it is not within the predetermined distance from the park (step S302: NO). If the user device 400 is within the predetermined distance from the park location (step S302: YES), it requests park information from the marketing support device 100. The marketing support device 100 transmits park information according to the request to the user device 400 (step S202). The user device 400 displays the park information received from the marketing support device 100 (step S304). The marketing support device 100 may transmit information on products installed in the park, coupon information, etc. to the user device 400 together with the park information.

[0035] The user device 400 judges whether the user has arrived at the park based on the location information acquired by the location acquisition unit 408 (step S306). When the user has arrived at the park, the user device 400 requests product information and the like from the marketing support device 100. The marketing support device 100 transmits the requested product information and advertisement information to the user device 400 and the park facility 500 (step S204). The user device 400 displays the product information received from the marketing support device 100 and displays a screen for selecting a product installed in the park (step S308). The display device 502 and the speaker device 504 display a product selection screen based on the product information (step S400) and an advertisement screen based on the advertisement information (step S402). In response to receiving an operation for selecting a product to be experienced from the products installed in the park (step S310), the user device 400 displays product content for experiencing moving images of the product's features and the experience method (step S312). In this way, the user refers to the product content and browses the product's features and the experience method. Upon completion of the product experience, the user device 400 accepts an operation to answer the questionnaire and inputs the answer (step S314). The user device 400 transmits the questionnaire answer information to the marketing support device 100 based on the input operation.

[0036] The marketing support device 100 may transmit product information of products installed in the park to the user device 400, and when selection information based on an operation of selecting a product to be experienced is acquired from the user device 400, may transmit questionnaire content regarding the experience of the product to the user device 400. In this way, the marketing support device 100 can acquire user information and response information from the user device 400 by encouraging the user to respond to the questionnaire. For example, when the products installed in the park are sporting goods (soccer balls, soccer shoes, etc.), recreational goods, etc., appropriate product information can be provided based on the user's selection information.

[0037] In the embodiment, a dedicated application is installed on the user device 400, but this is not limited to this, and the user or park staff may enter the answers via a website, may enter the answers by operating the input device 506, or may enter the answers on a paper application form provided in the park and convert it into data.

[0038] In response to receiving the questionnaire response information, the marketing support device 100 stores the response information in the storage unit 120. The information management unit 112 may register environmental information in addition to the questionnaire responses received from the user device 400. The information management unit 112 updates the aggregate information and user attribute information in the response information for each product based on the questionnaire response information (step S206). In addition, the marketing information processing unit 110 updates the marketing information. The marketing information processing unit 110 aggregates the user information and the response information to generate an aggregate result in which aggregate information including the number of times and time the product was experienced is associated with the attribute information of the user, and transmits the aggregate result to the business device 300 as marketing information. The business device 300 acquires the marketing information (step S102) and can promote marketing activities.

[0039] In response to acquiring user information and response information from the user device 400, the marketing support device 100 transmits coupon information to the user device 400 based on park information, store information, and user attribute information. The user device 400 uses the received store information to display the store location, coupon information, and the like (step S316). The user device 400 visits a store and transmits the coupon information to the store device 700. The store device 700 transmits discount information to the user device 400 by performing coupon processing using the coupon processing unit 704 (step S502). This allows the user to receive a discount benefit.

[0040] (Effects of the embodiment) As described above, according to the marketing support system 1 of the embodiment, it is possible to realize a marketing support system including a business operator device 300 that transmits product information and park information related to a park where the product is installed, a user device 400 that transmits user information of a user who experienced a product corresponding to the product information in a park corresponding to the park information and response information related to the product responded by the user, and a marketing support device 100 that acquires the user information and response information from the user device 400 and transmits marketing information for the product to the business operator device 300 based on the acquired user information and response information. According to this marketing support system 1, it is possible to support finding out the latent needs of various users by using information acquired from users who have actually experienced the product. For example, public spaces such as parks are visited by a variety of people, not just the target demographic of the products (sports equipment, bicycles, clothing, shoes, food and beverages, etc.) that businesses envision. Marketing support system 1 allows various users to freely try out (including trying on, tasting, and sampling) the products installed in the park, and can obtain responses that reflect the potential needs of various users. It can also improve satisfaction with parks for local governments, promoting urban development that makes people want to live in municipalities that have parks.

[0041] The functions of the marketing support system 1 in the above-mentioned embodiment, the functions of the local government device 200, the business entity device 300, the user device 400, the park facility 500, the environmental information providing device 600, and the store device 700 may be realized by different computers. In this case, a program for realizing the functions may be recorded in a computer-readable recording medium, and the program recorded in the recording medium may be read into a computer system and executed to realize the functions. Note that the "computer system" here includes hardware such as an OS and peripheral devices. Furthermore, the "computer-readable recording medium" refers to portable media such as a flexible disk, an optical magnetic disk, a ROM, and a CD-ROM, and a storage device such as a hard disk built into a computer system. Furthermore, the "computer-readable recording medium" may also include a device that dynamically holds a program for a short period of time, such as a communication line when a program is transmitted via a network such as the Internet or a communication line such as a telephone line, and a device that holds a program for a certain period of time, such as a volatile memory inside a computer system that is a server or client in that case. Furthermore, the above program may be for realizing part of the functions described above, or may be capable of realizing the functions described above in combination with a program already recorded in a computer system, or may be realized using a programmable logic device such as an FPGA (Field Programmable Gate Array).

[0042] Although each embodiment and variant example has been described, these are merely examples and are not intended to be limiting. For example, any of the embodiments or variant examples, or a part of each embodiment or a part of each variant example, may be combined with one or more other embodiments or one or more other variant examples to realize one aspect of the present invention. [Explanation of symbols]

[0043] 1... marketing support system, 100... marketing support device, 102... park registration unit, 104... product registration unit, 106... advertisement registration unit, 108... communication control unit, 110... marketing information processing unit, 112... information management unit, 120... memory unit, 200... local government device, 210... park information registration unit, 300... business device, 302... product information registration unit, 304... advertisement information registration unit, 306... park selection unit, 308... product selection unit, 310... advertisement selection unit, 312... marketing information acquisition unit, 400... user device, 402... application processing unit, 404... display unit, 406... operation unit, 408... position acquisition unit, 502... display device, 504... speaker device, 506... input device, 508... sensor device, 600... environmental information providing device, 700... store device, 702... store information registration unit, 704... coupon processing unit

Claims

1. A business device that transmits product information and park information regarding a park in which the product is installed; a user device that transmits user information of a user who experienced a product corresponding to the product information in a park corresponding to the park information and answer information regarding the product to which the user responded; a marketing support device that acquires the user information and the response information from the user device, and transmits marketing information of the product to the business device based on the acquired user information and the response information; A marketing support system equipped with:

2. the marketing support device acquires the park information including attribute information of park users and usage time zone information from the local government device, and transmits the acquired park information to the business device; The business operator device selects a park in which to install the product based on an operation of the business operator. The marketing support system according to claim 1 .

3. the marketing support device acquires the park information including the event information of the park from the local government device, and transmits the acquired park information to the business device; The business operator device selects a park in which to install the product based on an operation of the business operator. The marketing support system according to claim 1 .

4. 2. The marketing support system of claim 1, wherein the marketing support device encourages users visiting the park to experience the products by outputting content introducing how to experience the products installed in the park to an output device installed in the park.

5. The marketing support system of claim 1, wherein the marketing support device encourages users visiting the park to experience the product by outputting content including advertising information for the product based on attribute information and event information of park users to an output device installed in the park.

6. The marketing support device includes: Transmitting product information of the products installed in the park to the user device; when selection information based on an operation of selecting a product to be experienced is acquired from the user device, a questionnaire content regarding the experience of the product is transmitted to the user device, and the user information and the response information are acquired from the user device by prompting the user to respond to the questionnaire; The marketing support system according to claim 1 .

7. 2. The marketing support system of claim 1, wherein the marketing support device generates an aggregation result by aggregating the user information and the response information, in which aggregate information including the number of times and time the product has been experienced corresponds to attribute information of the user, and transmits the aggregate result to the business device as the marketing information.

8. The marketing support system of claim 1, wherein the marketing support device transmits coupon information to the user device based on the park information, store information and user attribute information in response to acquiring the user information and the response information from the user device.

9. A marketing support method for a marketing support system including a business device, a user device, and a marketing support device, comprising: a step of the business entity device transmitting product information and park information regarding a park in which the product is to be installed to the marketing support device; a step of transmitting, by the user device, user information of a user who experienced a product corresponding to the product information in a park corresponding to the park information, and answer information regarding the product to which the user responded, to the marketing support device; a step of the marketing support device acquiring the user information and the response information from the user device, and transmitting marketing information of the product to the business device based on the acquired user information and the response information; (c) Marketing support methods, including:

10. A marketing support device connected to a business device and a user device via a communication network, receiving product information and park information relating to a park in which the product is to be installed from the business operator device; Transmitting park information and product information to the user device based on the user's location information and user attribute information; receiving user information and answer information regarding the product from a user device of a user who experienced the product corresponding to the product information in the park corresponding to the park information; transmitting marketing information for the product to the business device based on the received user information and the response information; Marketing aids.

11. A computer of a marketing support device connected to the business device and the user device via a communication network, receiving, from the business operator device, product information and park information regarding a park in which the product is to be installed; transmitting park information and product information to the user device based on user location information and user attribute information; receiving user information and answer information regarding the product from a user device of a user who experienced the product corresponding to the product information in the park corresponding to the park information; transmitting marketing information for the product to the business device based on the received user information and response information; A program to execute.

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