Information guidance system

Abstract

To provide a technique for increasing the possibility that a user gets interested in an advertisement.SOLUTION: An information guidance system includes: a scheduled event information acquisition unit which acquires scheduled event information which is information on a scheduled event which is an event scheduled to be held; a past event information acquisition unit which acquires past event information including information on past events which are events held in the past and users who have participated in the past events; and a guidance control unit which causes a guidance unit to guide the past event information of the past event that a guidance target user, who is a user to be guided, has participated and the scheduled event information of the schedule event, in the case where the guidance target user has participated in the past event related to the scheduled event.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an information guidance system. [Background technology]

[0002] Conventionally, there are known techniques for providing advertisements to participants of an event. For example, Patent Literature 1 discloses a technique for distributing advertisements related to an event to participants of the event in advance. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2018-156292 A Summary of the Invention [Problem to be solved by the invention]

[0004] However, advertisements delivered using conventional technology may not be tailored to the interests of individual users. The present invention has been made in consideration of the above-mentioned problems, and aims to provide a technique for increasing the likelihood that a user will be interested in an advertisement. [Means for solving the problem]

[0005] In order to achieve the above object, the information guidance system includes a scheduled event information acquisition unit that acquires scheduled event information, which is information about a scheduled event, which is an event that is scheduled to be held; a past event information acquisition unit that acquires past event information including information about a past event, which is an event that was held in the past, and users who participated in the past event; and a guidance control unit that, when a user to be guided to participated in a past event related to the scheduled event, provides the user to be guided with the past event information of the past event in which the user to be guided participated and the scheduled event information of the scheduled event.

[0006] That is, in the information guidance system, a planned event related to a past event in which the user to be guided participated is guided. Furthermore, if the user to be guided participated in a past event related to the planned event, information on the past event is also guided. Therefore, the user to be guided can remember the past event in which he or she participated based on the past event information. Since the past event remembered by the user to be guided is related to the planned event, it is possible to increase the possibility that the user will be interested in the advertisement compared to a case in which the past event information is not guided. [Brief description of the drawings]

[0007] [Figure 1] FIG. 1 is a block diagram showing a configuration of an information guidance system. [Diagram 2] FIG. 2A is a diagram for explaining an example of planned event information, and FIG. 2B is a diagram for explaining an example of past event information. [Diagram 3] 13 is a flowchart of an information guidance process. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0008] Here, the embodiments of the present invention will be described in the following order. (1) Information Guidance System Configuration: (2) Information guidance processing: (3) Other embodiments:

[0009] (1) Information Guidance System Configuration: Fig. 1 is a block diagram showing the configuration of an information guidance system 10 according to the present invention. In this embodiment, the information guidance system 10 is configured as a server computer, and provides event guidance (advertisement) to users of mobile terminals 50 as clients. The mobile terminals 50 as clients of the information guidance system 10 are terminals used by users. There may be multiple mobile terminals 50, but Fig. 1 shows only one of them.

[0010] The mobile terminal 50 is a computer capable of executing various functions executed by a telephone function and various application programs. In this embodiment, the mobile terminal 50 is assumed to be a portable terminal such as a tablet or a smartphone, but may be a stationary computer, for example, an in-vehicle terminal. The mobile terminal 50 includes a communication unit 50a, a control unit 50b, and a user I / F unit 50c. The control unit 50b includes a CPU, a ROM, a RAM, and a recording medium, and the CPU can execute various programs including programs recorded in the ROM or the recording medium.

[0011] The communication unit 50a includes a communication circuit for wireless communication with other devices. The mobile terminal 50 can communicate with the information guidance system 10 via the communication unit 50a. The user I / F unit 50c is an interface unit for inputting instructions by the user and providing various information to the user. The user I / F unit 50c includes a touch panel display, switches, speakers, etc. (not shown). That is, the user I / F unit 50c includes an output unit for images and sounds and an input unit for user instructions.

[0012] The output unit of the user I / F unit 50c functions as a guide unit that provides information related to the event. The information related to the event may be provided according to various conditions. For example, when the user operates the mobile terminal 50 to browse various websites, the information related to the event may be provided. In addition, when information customized for the user is delivered according to the operation history of the mobile terminal 50 by the user, the information may be delivered as part of the information. Of course, the present invention is not limited to these examples, and the information related to the event may be provided according to various conditions.

[0013] The information guidance system 10 judges whether the conditions for providing information about an event are satisfied for each user, and sets the user for whom the conditions are satisfied as a guidance target user and provides the guidance target user with information about the event. In order to perform the above processing, the information guidance system 10 is equipped with a control unit 20 equipped with a CPU, RAM, ROM, etc., a recording medium 30, and a communication unit 40. The control unit 20 is capable of executing a program stored in the recording medium 30 or the ROM, and in this embodiment, it is capable of executing an information guidance program 21 as this program. The communication unit 40 is equipped with a circuit for communicating with a mobile terminal 50, and the control unit 20 is capable of communicating with the mobile terminal 50 by processing the information guidance program 21.

[0014] Various types of information can be stored in the recording medium 30. In this embodiment, the recording medium 30 stores scheduled event information 30a and past event information 30b. The scheduled event information 30a is information on scheduled events that are events scheduled to be held in the future. Specifically, the scheduled event information 30a includes information indicating the identification information, name, date, location, venue, and event content of the scheduled event. FIG. 2A is a diagram showing an example of the scheduled event information 30a.

[0015] The identification information is information associated with each scheduled event in order to identify each scheduled event. In Fig. 2A, the scheduled events are identified by A001, B001, etc., but of course, any format may be used. The name is the name of the scheduled event. In this embodiment, information indicating the year of the event and the number of times it has been held, i.e., information indicating that it is a continuing event, is associated with the name.

[0016] The date of event is the date on which the scheduled event is to be held. Of course, it may also include the time of event. The location of event is the area that includes the venue of the scheduled event, and in this embodiment, the location is indicated by administrative division (prefectures in Japan), but is not limited to this example. The venue is information indicating the facility where the scheduled event is to be held, and in this embodiment, it is the name of the facility, but may be any identification information that can distinguish the facility.

[0017] The event details are information that is provided together with the name, date, location, and venue when a scheduled event is announced, and also serve as an advertisement. For example, in the scheduled event information shown in FIG. 2A, information on performers participating in a music festival is included in the event details. That is, the performer information is information that indicates the people who will perform music, plays, lectures, speeches, etc. at the event. In this embodiment, the performer information is considered to be an element for attracting customers, and presenting the performer information as the event details is considered to function as an advertisement.

[0018] The past event information 30b is information about past events that were held in the past, and information indicating users who participated in the past events. Specifically, the past event information 30b includes identification information of the past event, the name, the date, the location, the venue, information indicating the event content, and identification information of users who participated in the past event. Fig. 2B is a diagram showing an example of the past event information 30b.

[0019] The identification information, name, date, location, and venue of the past event are the same as those in the scheduled event information 30a. However, since the past event information 30b is information about events that were held in the past, the information indicates past events. For example, the name includes information indicating that it is an event that continues from the past, but the information also includes information indicating a year that is older than the present and the number of times that the scheduled event has been held in the past.

[0020] The event contents include information similar to that in the scheduled event information 30a, but also include images a and videos b showing information showing the actual state of events held in the past. The information showing the images and videos also functions as advertisements for attracting customers. In addition to the above information, the past event information 30b includes identification information showing users who participated in past events, which is information previously associated with the users. In FIG. 2B, users are identified by ID001, ID002, etc., but of course, any format may be used.

[0021] The control unit 20 executes a function of providing guidance regarding events by executing an information guidance program 21. When the information guidance program 21 is executed, the control unit 20 functions as a scheduled event information acquisition unit 21a, a past event information acquisition unit 21b, and a guidance control unit 21c.

[0022] The scheduled event information acquisition unit 21a is a function for acquiring scheduled event information, which is information related to a scheduled event that is an event scheduled to be held. That is, the control unit 20 uses the function of the scheduled event information acquisition unit 21a to identify a scheduled event to be output as an advertisement from the scheduled event information 30a recorded in the recording medium 30, and stores the scheduled event information 30a for the scheduled event in the RAM. The scheduled event to be output as an advertisement may be identified by various methods, for example, a configuration in which information on a scheduled event that is a certain period before the current date is the event date is output as an advertisement, etc. Of course, the scheduled event to be output as an advertisement may be identified by other methods, for example, it may be identified based on the user's behavior history, or an event that matches or is similar to a genre in which the user is interested may be output as an advertisement.

[0023] The past event information acquisition unit 21b is a function for acquiring past event information including information on past events that were held in the past and users who participated in the past events. That is, the control unit 20 acquires the past event information 30b recorded on the recording medium 30 by the function of the past event information acquisition unit 21b, and stores it in the RAM.

[0024] The guidance control unit 21c is a function that provides the guided user with past event information of the past event that the guided user participated in and the scheduled event information of the scheduled event, when the guided user participated in a past event related to the scheduled event. Specifically, the control unit 20 provides the guided user with scheduled event information 30a of the scheduled event output as an advertisement. However, when information that is likely to interest the guided user can be provided, the control unit 20 provides additional information. The additional information is past event information 30b of the past event related to the scheduled event output as an advertisement. In other words, when the guided user participated in a past event related to the scheduled event output as an advertisement, it is considered that the guided user is likely to be interested in the scheduled event related to the past event if the guided user is provided with past event information 30b of the past event.

[0025] Therefore, the control unit 20, by using the function of the guidance control unit 21c, refers to the past event information 30b and determines whether the guidance target user participated in a past event related to the scheduled event. In this embodiment, the control unit 20 regards events that are held consecutively at regular intervals, for example, in the case of FIG. 2A and FIG. 2B, as related events, as events that have the same name but different information indicating the year held or the number of times held. Therefore, the control unit 20 specifies the name of the scheduled event to be output as an advertisement based on the scheduled event information 30a, and specifies the name of the past event based on the past event information 30b. Then, if there is a past event that has a part of the same name as the scheduled event to be output as an advertisement and has a different year held or the number of times held, the control unit 20 extracts the past event.

[0026] Furthermore, the control unit 20 refers to the participants of the past event, and if the identification information matches that of the guided user, it considers that the guided user participated in the past event. Then, the control unit 20 guides the guided user to past event information 30b of the past event. The guided past event information 30b may be at least a part of each item shown in FIG. 2B, but in this embodiment, the name, date, location, venue, and event details are guided. The guided event details include performer information, images, and videos.

[0027] Therefore, the control unit 20 extracts the past event information 30b to be introduced and transmits it to the mobile terminal 50 via the communication unit 40. In the mobile terminal 50, the control unit 50b controls the communication unit 50a to receive the past event information 30b and causes the output unit of the user I / F unit 50c to output the past event information 30b. From the output information, the user to be introduced can recognize not only the name of the past event, but also the performers of the past event and images and videos in which the state of the past event is recorded. Therefore, the user to be introduced can easily recall the state of the past event.

[0028] Furthermore, the control unit 20 presents the scheduled event information 30a of the scheduled event to be output as an advertisement. The scheduled event information 30a of the scheduled event to be output as an advertisement may be at least a part of each item shown in FIG. 2A, but in this embodiment, the name, date, location, venue, and event details are presented. Therefore, the control unit 20 extracts the scheduled event information 30a to be output as an advertisement and transmits it to the mobile terminal 50 via the communication unit 40. In the mobile terminal 50, the control unit 50b controls the communication unit 50a to receive the scheduled event information 30a, and causes the output unit of the user I / F unit 50c to output the scheduled event information 30a.

[0029] According to the above configuration, the user to whom the scheduled event information 30a is presented can recall the state of the past event based on the name and image of the past event that the user participated in. The presented scheduled event information 30a is information on an event related to the past event (in this embodiment, the latest event that has been held in a different year or has been held a different number of times). Therefore, compared to the case where the past event information 30b is not presented, the possibility that the user will be interested in the advertisement of the scheduled event can be increased.

[0030] In the above configuration, the scheduled event information 30a is presented after the past event information 30b is presented. Therefore, the presentation target user is aware of the past event information 30b of the past event that the presentation target user participated in before the presentation target user is aware of the scheduled event information 30a for the first time. This reduces the possibility that the presentation target user will ignore the scheduled event information 30a as information unrelated to the presentation target user.

[0031] (2) Information guidance processing: Next, the information guidance process executed by the control unit 20 will be described with reference to Fig. 3. The control unit 20 determines whether or not the conditions for providing event-related information to each of all users who may be the target of advertisement distribution are met. When the conditions are met for a certain user, the control unit 20 performs the information guidance process shown in Fig. 3 with the user as a target user.

[0032] When the information guidance process is started, the control unit 20 acquires scheduled event information 30a using the function of the scheduled event information acquisition unit 21a (step S100). Specifically, the control unit 20 extracts scheduled event information 30a of a scheduled event to be advertised using the function of the scheduled event information acquisition unit 21a, and stores the extracted scheduled event information 30a in the RAM. Note that if there is no scheduled event to be advertised, the information guidance process may be terminated.

[0033] Next, the control unit 20 acquires the past event information 30b by the function of the past event information acquisition unit 21b (step S105). That is, the control unit 20 acquires the past event information 30b recorded on the recording medium 30 by the function of the past event information acquisition unit 21b, and stores it in the RAM.

[0034] Next, the control unit 20 determines whether or not there is a past event related to the scheduled event by using the function of the guidance control unit 21c (step S110). Specifically, the control unit 20 obtains the name of the scheduled event to be output as an advertisement obtained in step S100. The control unit 20 also refers to the past event information 30b obtained in step S105, and determines that there is a past event related to the scheduled event when there is a past event with the same name as the scheduled event to be output as an advertisement but with different information indicating the year held or the number of times held.

[0035] If it is not determined in step S110 that a past event related to the scheduled event exists, the control unit 20 skips steps S115 to S125, and uses the function of the guidance control unit 21c to present the scheduled event information 30a (step S130). Specifically, the control unit 20 transmits the scheduled event information 30a acquired in step S100 to the mobile terminal 50 via the communication unit 40. As a result, the mobile terminal 50 causes the output unit of the user I / F unit 50c to output the scheduled event information 30a. In other words, if it is not determined that a past event related to the scheduled event exists, the past event information 30b is not presented.

[0036] On the other hand, if it is determined in step S110 that a past event related to the scheduled event exists, the control unit 20 extracts participating users of the past event (step S115). That is, the control unit 20, by using the function of the guidance control unit 21c, refers to the past event information 30b of the past event determined in step S110 to be related to the scheduled event, and extracts the identification information of the participating users.

[0037] Next, the control unit 20 determines whether the guide target user participated in the past event by using the function of the guidance control unit 21c (step S120). That is, when the identification information of the participating user extracted in step S115 matches the identification information of the guide target user, the control unit 20 determines that the guide target user participated in the past event.

[0038] In step S120, if it is not determined that the guided user participated in the past event, the control unit 20 skips step S125, and guides the user to the scheduled event information 30a by the function of the guidance control unit 21c (step S130). In other words, if the guided user did not participate in a past event related to the scheduled event output as an advertisement, the user is not guided to the user to the past event information 30b.

[0039] If it is determined in step S120 that the guide target user participated in the past event, the control unit 20 uses the function of the guide control unit 21c to guide the guide target user to the past event information 30b (step S125). Specifically, the control unit 20 transmits the past event information 30b, which is determined in step S120 that the guide target user participated in, to the mobile terminal 50 via the communication unit 40. The past event information 30b may include performer information, images, and videos in addition to the name of the past event. As a result, the mobile terminal 50 causes the output unit of the user I / F unit 50c to output the past event information 30b. That is, information related to the past event in which the guide target user participated in the past that is related to the scheduled event is guided to the guide target user.

[0040] Next, the control unit 20 uses the function of the guidance control unit 21c to provide the scheduled event information 30a (step S130). With the above configuration, information on past events that remind the user of the scheduled event output as an advertisement can be delivered to the user to be guided, and the possibility that the user to be guided will be interested in the advertisement for the scheduled event can be increased.

[0041] (3) Other embodiments: The above embodiment is an example for carrying out the present invention, and various other embodiments can be adopted. For example, the information guidance system 10 may be composed of a plurality of devices. Also, at least a part of the planned event information acquisition unit 21a, the past event information acquisition unit 21b, and the guidance control unit 21c that constitute the information guidance system may be present in the mobile terminal 50. Furthermore, the mobile terminal 50 and the information guidance system 10 may be composed of an integrated device. Some of the configurations of the above embodiment may be omitted, and the order of the processes may be changed or omitted. For example, the order of steps S100 and S105 may be interchanged.

[0042] Furthermore, the manner in which the mobile terminal 50 provides guidance for the scheduled event is not limited to the above manner. For example, guidance that more accurately reflects the past experiences of the guidance target user may be provided. As an example of such a configuration, a configuration in which the guidance control unit identifies and provides guidance to a performer who was playing when the guidance target user participated in a past event is given.

[0043] This configuration can be realized by recording the user's behavior history in the above configuration. For example, the mobile terminal 50 is configured to be able to identify its current location using a signal transmitted from a navigation satellite, and the location of the mobile terminal 50 at each time is recorded and transmitted to the information guidance system 10 as history information. The information guidance system 10 associates the history information with the user's identification information and records it on the recording medium 30. Furthermore, the event content of the past event information 30b is configured to include the time when the performer appeared in the past event.

[0044] In this configuration, the control unit 20 executes the information guidance process shown in Fig. 3. However, step S125 includes a process that is executed in addition to the process shown in Fig. 3. Specifically, in step S125, the control unit 20 refers to the history information associated with the identification information of the guidance target user, and identifies the time when the guidance target user participated in the past event based on the location information of the guidance target user. Then, the control unit 20 identifies the performers who appeared at the time when the guidance target user participated in the past event.

[0045] When presenting the past event information 30b, the control unit 20 transmits the past event information 30b including the information indicating the performers to the mobile terminal 50. The mobile terminal 50 presents the past event information 30b including the information indicating the performers to the presentation target user. This configuration allows the presentation target user to more clearly recall their own experiences, further increasing the possibility that they will be interested in advertisements for upcoming events.

[0046] The scheduled event information acquisition unit is only required to acquire scheduled event information, which is information related to a scheduled event that is an event that is scheduled to be held. In other words, the scheduled event information acquisition unit is only required to acquire the scheduled event information as information to be notified and information for determining whether or not the scheduled event is related to a past event. The scheduled event is only required to be an event that is scheduled to be held and will be held in the future.

[0047] The past event information acquisition unit is only required to acquire past event information including information on past events that were held in the past and users who participated in the past events. In other words, the scheduled event information acquisition unit is only required to acquire past event information for any user as information that can identify past events in which each user participated. A past event is an event that was held in the past, and may be an event that was held before the present.

[0048] When the guide target user, who is a user to be guided, has participated in a past event related to the scheduled event, the guide control unit may cause the guide unit to guide the user to past event information of the past event in which the guide target user participated and the scheduled event information of the scheduled event. That is, the guide control unit causes the guide unit to guide the user to the scheduled event. At this time, the guide control unit causes the guide unit to guide the user to information related to the scheduled event and related to an event in which the guide target user participated in the past. That is, by providing the user with the past event information together, the guide target user is reminded of the past event in which the user participated. A guide target user who participated in a past event is highly likely to have been interested in the past event, and if the scheduled event is related to the past event, the possibility that the guide target user will be interested in an advertisement for the scheduled event can be increased.

[0049] A situation in which a past event is related to a scheduled event may be a situation in which at least a portion of information associated with the past event and information associated with the scheduled event match or are similar. Therefore, as described above, the present invention is not limited to a configuration in which events with a common name and different holding times are considered to be related to each other. For example, a genre may be associated with each event, and events with the same or similar genres may be considered to be related to each other. With this configuration, it is possible to realize a configuration in which, for example, music events are considered to be related to each other. Also, for example, events with a common organizer, venue, holding location, holding time, and other events with at least a portion of information associated with the events match or are similar to each other may be considered to be related to each other.

[0050] Furthermore, the technique of the present invention can also be applied as a program or method. The above-mentioned system, program, and method may be realized as a single device or may be realized by using parts shared with each part provided in the vehicle, and include various aspects. In addition, they can be modified as appropriate, such as being partly software and partly hardware. Furthermore, the invention can also be realized as a recording medium of a program that controls the system. Of course, the recording medium of the program may be a magnetic recording medium or a semiconductor memory, and any recording medium developed in the future can be considered in the same way. [Explanation of symbols]

[0051] 10...information guidance system, 20...control unit, 21...information guidance program, 21a...scheduled event information acquisition unit, 21b...past event information acquisition unit, 21c...guidance control unit, 30...recording medium, 30a...scheduled event information, 30b...past event information, 40...communication unit, 50...mobile terminal, 50a...communication unit, 50b...control unit, 50c...user I / F unit

Claims

1. a scheduled event information acquisition unit that acquires scheduled event information that is information related to a scheduled event that is an event that is scheduled to be held; a past event information acquisition unit that acquires past event information including information on past events that are events that have been held in the past and users who participated in the past events; a guidance control unit that, when a guidance target user who is a user to be guided has participated in the past event related to the scheduled event, causes a guidance unit to provide the past event information of the past event in which the guidance target user participated and the scheduled event information of the scheduled event; An information guidance system comprising:

2. The guidance control unit is presenting the scheduled event information after presenting the past event information; 2. The information guidance system according to claim 1.

3. The past event information includes: Contains information about speakers who attended the past event; The guidance control unit is Providing information about the performer as the past event information; 3. The information guidance system according to claim 1 or 2.

4. The guidance control unit is Identifying and introducing the performers who were performing when the guide target user participated in the past event; 4. The information guidance system according to claim 3.

Images