Contents providing system, contents providing method and contents providing medium

Abstract

To enable a user to have an experimental value by causing such a user to enjoy the provision of contents on a website via an object.SOLUTION: A contents providing system includes: a contents providing medium that includes an object having information on predetermined contents visually expressed, and a recording medium pasted on the object and recording a URL; and a server that provides, when a portable terminal reads the URL from the recording medium and accesses the URL via a network, data on the contents to the portable terminal.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present disclosure relates to a content providing system, a content providing method, and a content providing medium for providing content data to a user's mobile terminal.

Background Art

[0002] There is a technology in which an object printed with a QR code (registered trademark) is installed and the object is photographed with a user's mobile terminal to transition to a payment site.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] In the technology of making a website by photographing an object (such as a paper board) printed with a QR code (registered trademark) with a user's mobile terminal, if the QR code (registered trademark) is photographed and spread, for example, on the Internet, the website can be accessed even without the object itself. Conversely, the experiential value that the website cannot be accessed without the object is impaired.

[0005] In view of the above circumstances, an object of the present disclosure is to provide a content providing system, a content providing method, and a content providing medium that can allow a user to enjoy the provision of content on a website via an object and bring an experiential value to the user.

Means for Solving the Problems

[0006] A content providing system according to an aspect of the present disclosure is an object in which information about predetermined content is visually represented, and A recording medium that is placed on the object and records a URL, A content providing medium having When the mobile terminal reads the URL from the recording medium and accesses the URL via a network, a server that provides the content data to the mobile terminal, Comprises.

[0007] A content providing method according to an embodiment of the present disclosure is When information about predetermined content is visually represented on an object and a mobile terminal reads the URL from the recording medium placed on the object and accesses the URL via a network, the content data is provided to the mobile terminal.

[0008] A content providing medium according to an embodiment of the present disclosure is An object on which information about predetermined content is visually represented, A recording medium that is placed on the object and records a URL, A content providing medium comprising, When the mobile terminal reads the URL from the recording medium and accesses the URL via a network, the content data is provided from the server to the mobile terminal.

Advantages of the Invention

[0009] According to the present disclosure, it is possible to allow a user to enjoy the provision of content on a website via an object and bring an experiential value to the user.

[0010] Note that the effects described here are not necessarily limited, and any of the effects described in the present disclosure may be applicable.

Brief Description of the Drawings

[0011]

Figure 1

Figure 2

Embodiments for Carrying Out the Invention

[0012] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings.

[0013] 1. Configuration of the Content Providing System

[0014] FIG. 1 shows a content providing system according to an embodiment of the present disclosure.

[0015] The content providing system 1 includes a content providing medium 100 and a server 200. The server 200 can communicate with a mobile terminal 300 via a network such as the Internet.

[0016] The content providing medium 100 includes an object 110 and a recording medium 120, for example, attached to the object 110. The recording medium 120 may be embedded in the object 110, for example, or may be integrated with the object 110.

[0017] Information about a predetermined content is visually represented on the object 110. "Content" may be any content such as audiovisual content such as anime, visual content such as comics, idol groups, mascot character content without a story, local characters, etc. "Information about the content is visually represented on the object 110" means, for example, that an image including characters appearing in anime or comics, talents belonging to idol groups, entertainers, sports players, images of mascot characters without a story themselves, or characters representing them is printed on the object 110.

[0018] The object 110 can be any object, but it is preferably made of a material on which an image or the like can be printed and from which the attached recording medium 120 does not peel off. The object 110 may be made of, for example, acrylic, and specifically, may be an acrylic key holder, an acrylic stand, a character card, or the like. When the object 110 is an acrylic stand, the object 110 includes a main body portion 111 on which an image related to the content is printed, and a pedestal portion 112 for constantly placing the main body portion 111 on an arbitrary placement surface (shelf, counter, table, desk, etc.) existing in the interior of the user's home or store.

[0019] The recording medium 120 is an NFC (near field communication) tag. Hereinafter, the recording medium 120 is referred to as the NFC tag 120. A URL is recorded in the NFC tag 120. The URL recorded in the NFC tag 120 is a fixed URL (also called a single URL). Hereinafter, when simply referred to as a URL, it means a fixed URL. The NFC tag 120 is typically attached to the back surface of the object 110. Alternatively, the NFC tag 120 may be attached between two plates made of acrylic or the like that constitute the object 110. A mark 113 as a mark may be provided at a position corresponding to the NFC tag 120 on the surface of the object 110.

[0020] The characteristics of the NFC tag 120 are, firstly, that the URL recorded in the NFC tag 120 cannot be optically read, and secondly, that the NFC tag 120 with a certain URL recorded therein cannot be optically and visually distinguished from other NFC tags 120 with other URLs recorded therein.

[0021] Compare the NFC tag 120 with the QR code (registered trademark). First, the URL associated with the QR code (registered trademark) is optically read, for example, using the camera of a smartphone, and the URL can be easily accessed using the smartphone. Second, a QR code (registered trademark) associated with a certain URL and a QR code (registered trademark) associated with a different URL have different binary arrangements representing the codes, that is, the two are optically and visually distinguishable. When a QR code (registered trademark) having such characteristics is photographed and spread, for example, on the Internet, the content can be accessed even without the object itself. Conversely, the experiential value that the content cannot be accessed without the object is impaired.

[0022] The portable terminal 300 is, for example, a smartphone, a tablet computer, a personal computer, a wearable device, etc., and is used by an end user. The portable terminal 300 has an NFC reader capable of reading the information recorded in the NFC tag 120 by NFC communication. The portable terminal 300 further has output devices such as a display and a speaker. The portable terminal 300 reads the URL from the NFC tag 120 and accesses the URL via the network.

[0023] When the portable terminal 300 reads the URL from the NFC tag 120 and accesses the URL via the network, the server 200 provides the content data to the portable terminal 300.

[0024] 2. Operation Sequence of the Content Providing System

[0025] Figure 2 shows the operation sequence of the content providing system.

[0026] The mobile terminal 300 reads, via NFC communication, the fixed URL which is the information recorded in the NFC tag 120 (step S1). The NFC tag 120 transmits, via NFC communication, the fixed URL recorded in the NFC tag 120 to the mobile terminal 300 (step S2). This fixed URL is a relatively long character string, and it is preferably a value that is difficult for the user to arbitrarily copy, memorize, or take a screenshot of. The mobile terminal 300 accesses this fixed URL via the network (step S3). The fixed URL is the URL of a website for generating a time-limited random URL. When the mobile terminal 300 accesses the fixed URL, the server 200 issues a time-limited random URL (step S4) and immediately redirects the mobile terminal 300 to this random URL (step S5). The "time-limited random URL" is a URL that expires within an arbitrary set time (for example, 1 minute, 60 minutes, etc.). When the mobile terminal 300 redirects to the random URL, the server 200 provides the content data to the mobile terminal 300 (step S6).

[0027] The content data may be data such as videos of anime, scenes of sports games, electronic comics, and e-books. In addition to the content data, the server 200 may provide advertisement data to the mobile terminal 300. Without changing the fixed URL recorded in the NFC tag 120, the content data associated with the fixed URL may be changed periodically or at any timing.

[0028] As an example, an image of a famous scene of a sport may be printed on the object 110, and when the mobile terminal 300 touches the NFC tag 120, the video of that famous scene may be played on the mobile terminal 300, and an advertisement video may be played on the mobile terminal 300 after the video playback. As another example, an acrylic panel with an image of a comic character may be printed on the object 110, and when the mobile terminal 300 touches the NFC tag 120, a random famous scene of the comic may be played on the mobile terminal 300, and an advertisement video using that comic character may be played on the mobile terminal 300 after the video playback.

[0029] As a modification, when the mobile terminal 300 accesses the URL, the server 200 may select content data based on the identification information provided from the mobile terminal 300 and provide the selected data to the mobile terminal 300.

[0030] As a modification, when the mobile terminal 300 accesses the URL, the server 200 may provide the content data to the mobile terminal 300 via an application program downloaded to the mobile terminal 300. In this case, the server 200 may not issue a random URL. That is, step S4 and step S5 may be omitted.

[0031] 3. Conclusion

[0032] According to the present embodiment, it is possible to provide content via the content providing medium 100 with the NFC tag 120 attached to the object 110, and to bring an experience value to the user.

[0033] The object 110, that is, the character goods, is placed at home like an acrylic stand and occupies a place, or is worn like an acrylic key holder and occupies a part of a person. The object 110 that is occupied adds an experience that fans like. As a result, the character goods as the object 110 become the content providing medium 100 which is a new medium. When the user who is a fan visits the content providing medium 100 which is a medium many times, the content providing medium 100 generates an advertising value. The present embodiment provides the concept of object advertising by such a series of processes.

[0034] Specifically, the content providing medium 100 is produced by attaching the NFC tag 120 to the object 110, i.e., the character goods. By touching the NFC tag 120 with the mobile terminal 300 (such as a smartphone), the content video related to the character is distributed to the URL ahead, and an advertisement is attached thereto. Since the data of the content associated with the URL recorded in the NFC tag 120 can always be updated, it is possible to continuously update the content data regularly to arouse the user's interest and continuously induce the user to the advertisement.

[0035] By changing only the video associated with the URL without changing the URL recorded in the NFC tag 120 of the content providing medium 100 and updating the video regularly, it is also possible to sell the content providing medium 100 as a subscription good. Since the video subscription is realized only by changing the video associated with the URL, it can be deployed with extremely little effort. For example, it is also possible to sell the content providing medium 100 at a relatively high price initially, with several videos updated monthly for one year. It is also possible to sell the content providing medium 100 with a monthly charge. It is possible to provide a user experience such as the update information reaching the mobile terminal 300 (such as a smartphone) and the user being able to view the video by touching the content providing medium 100 with the mobile terminal 300 daily or at other frequencies.

[0036] The object 110, i.e., the character goods, will be discarded after a certain period of time. However, by providing the NFC tag 120 to the object 110 to form the content providing medium 100 and accessing the data of the content that is regularly updated via the NFC tag 120, an added value is created. As a result, for fans, the merit of continuing to own the object 110 increases, so the content providing medium 100, which is not just the object 110, is less likely to be discarded. Therefore, the object 110, i.e., the character goods, is transformed into the content providing medium 100 that provides sustainable advertising by the mono advertisement.

[0037] An NFC tag 120 is attached to an object 110 such as an acrylic stand or an acrylic key holder to form a content providing medium 100. By touching the NFC tag 120 with a mobile terminal 300 (such as a smartphone), content such as videos uploaded to the network can be viewed. By adding a step of redirecting to a random URL to the displayed URL, it is possible to implement a specification that, in principle, the video cannot be viewed without the content providing medium 100. Therefore, it is possible to upsell as a content providing medium 100 that adds value to an object 110 that is simply an acrylic stand or an acrylic key holder.

[0038] The URL recorded in the NFC tag 120 cannot be reached in principle without the content providing medium 100 itself. Specifically, first, the mobile terminal 300 accesses a fixed URL that is the information recorded in the NFC tag 120 (step S3). Since this fixed URL is a relatively long character string as described above, only a part of the long character string fixed URL is initially displayed on the mobile terminal 300, making it difficult for the user to arbitrarily copy, memorize, or take a screenshot, and reducing the risk of the user spreading the fixed URL. Second, when the mobile terminal 300 accesses the fixed URL, the server 200 immediately redirects the mobile terminal 300 to a time-limited random URL (step S5). Since it is immediately transferred to the random URL even after clicking the fixed URL, it is not realistic to copy the fixed URL and it is considered difficult to spread. For example, the random URL disappears within a time limit such as one minute or 60 minutes, so even if the random URL is spread on SNS or the like, it will become invisible due to the time limit. In this embodiment, since the generation of the random URL and its disappearance within a time limit are repeated, even if the random URL is spread, it is not possible to actually access the content.

[0039] The features of the NFC tag 120 are, first, that the URL recorded in the NFC tag 120 cannot be optically read, and second, that an NFC tag 120 with a certain URL recorded cannot be optically and visually distinguished from other NFC tags 120 with other URLs recorded.

[0040] Compare the NFC tag 120 with the QR code (registered trademark). First, the URL associated with the QR code (registered trademark) is optically read using, for example, the camera of a smartphone, and the URL can be easily accessed using the smartphone. Second, a QR code (registered trademark) associated with one URL and a QR code (registered trademark) associated with a different URL have different binary arrangements representing the code, that is, the two are optically and visually distinguishable. When a QR code (registered trademark) having such characteristics is photographed and spread, for example, on the Internet, it becomes possible to access the content even without the object itself. Conversely, the experiential value that the content cannot be accessed without the object is impaired.

[0041] On the other hand, as a characteristic of the NFC tag 120, since the URL recorded on the NFC tag 120 is not optically read, when the NFC tag 120 is photographed and spread, for example, on the Internet, the content cannot be accessed even without the object itself. Conversely, the experiential value that the content cannot be accessed without the content providing medium 100 is not impaired.

[0042] In particular, acrylic stands are known to be "used in ways such as taking pictures with them at concerts and events or taking pictures with meals and scenery while out and posting them on SNS. There are also background dioramas for photographing axters, stands and cases for storing them neatly, etc." (Wikipedia, viewed on November 1, 2023. (URL: https: / / ja.wikipedia.org / wiki / %E3%82%A2%E3%82%AF%E3%83%AA%E3%83%AB%E3%82%B9%E3%82%BF%E3%83%B3%E3%83%89)). Thus, acrylic stands are very commonly photographed and the images are spread on the Internet without malice. Therefore, unlike QR codes (registered trademarks), even if the photographed image is spread on the Internet, viewers of the image cannot access the content on the website. Conversely, it is also common to post a photographed image after blurring or pixelating the QR code (registered trademark) in the photographed image in which the QR code (registered trademark) is reflected. However, since the URL recorded on the NFC tag 120 cannot be optically read, the trouble of pixelating or blurring the NFC tag 120 in the photographed image can be saved.

[0043] Although each embodiment and each modification of the present technology have been described above, the present technology is not limited only to the above-described embodiments, and it goes without saying that various changes can be made without departing from the gist of the present technology.

Explanation of Signs

[0044] 1 Content providing system 100 Content providing medium 110 Object 111 Main body part 112 Pedestal part 113 Mark 120 Recording medium, NFC tag 200 Server 300 Portable terminal

Claims

1. An object that visually represents information related to a predetermined content; a recording medium disposed on the object and having a URL recorded thereon; A content providing medium having a server that provides data of the content to a mobile terminal when the mobile terminal reads the URL from the recording medium and accesses the URL via a network; A content providing system comprising:

2. The content providing system according to claim 1 , The URL recorded on the recording medium cannot be optically read. Content delivery system.

3. The content providing system according to claim 1 , the recording medium is an NFC tag, The mobile terminal reads the URL from the NFC tag by communicating with the NFC tag via NFC. Content delivery system.

4. The content providing system according to claim 1 , The object includes a main body on which an image related to the content is printed, and a base for steadily placing the main body on a placement surface. Content delivery system.

5. The content providing system according to claim 1 , The object is an acrylic stand or an acrylic key holder. Content delivery system.

6. A content providing system according to any one of claims 1 to 5, When the mobile terminal accesses the URL, the server issues a time-limited random URL to redirect the mobile terminal, and when the mobile terminal redirects to the random URL, the server provides the data of the content to the mobile terminal. Content delivery system.

7. A content providing system according to any one of claims 1 to 5, When the mobile terminal accesses the URL, the server provides the data of the content to the mobile terminal via an application program that is downloaded to the mobile terminal. Content delivery system.

8. A content providing system according to any one of claims 1 to 5, The server selects data of the content based on identification information provided by the mobile terminal when the mobile terminal accesses the URL, and provides the selected data to the mobile terminal. Content delivery system.

9. A content providing system according to any one of claims 1 to 5, The server provides the content data and advertisement data to the mobile terminal. Content delivery system.

10. Information about a predetermined content is arranged on a visually expressed object, and when a mobile terminal reads a URL from a recording medium on which the URL is recorded and accesses the URL via a network, data of the content is provided to the mobile terminal. How content is provided.

11. An object that visually represents information related to a predetermined content; a recording medium disposed on the object and having a URL recorded thereon; A content providing medium comprising: When the mobile terminal reads the URL from the recording medium and accesses the URL via a network, the content data is provided from the server to the mobile terminal. Content delivery medium.

Images