Information processing apparatus, information processing method, and program

Abstract

To make it possible to select media to create a site article so as to be viewed by a lot of users.SOLUTION: An information processing apparatus includes: an article information DB which stores site article information with reprinting information, which is information obtained by adding reprinting information to site article information pertaining to a site article of specific content placed on websites, the reprinting information indicating whether the site article is a site article placed by original media or a site article placed by reprinting media that reprint the site article of the original media; and a selection unit which selects, using the site article information with reprinting information stored in the storage unit, a website of the original media based on a predetermined condition. This technique can be applicable to an information processing apparatus, or the like, that selects a website of original media from site article information, for example.SELECTED DRAWING: Figure 13

Description

Technical Field

[0001] The present technology relates to an information processing apparatus, an information processing method, and a program, and more particularly to an information processing apparatus, an information processing method, and a program that enable selection of a medium for which a user should create a site article in order to be viewed by many users.

Background Art

[0002] Companies widely promote new technologies, new products, etc. by having them covered in news and articles in various media such as newspapers, television, radio, and websites, thereby increasing their recognition among general users.

[0003] For example, technologies for efficiently collecting and organizing articles published on the Internet, etc. and creating a database have been disclosed (see, for example, Patent Document 1).

[0004] In recent years, with the development of the Internet, social media, smartphones, etc., users have increasingly come to know various information through articles posted on websites (hereinafter also referred to as site articles), and the importance of site articles has been increasing.

Prior Art Documents

Patent Documents

[0005]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0006] There are some site articles with the same content that are published on multiple different websites. This is because the media that created the site article not only publishes it on its own website but also distributes it to other media, and those other media also publish it on their own websites. Since the influence on users varies depending on the number of websites on which the article is published, there is a desire to know which media is best to commission a site article from in order for it to be seen by many users.

[0007] This technology has been made in view of such a situation, and enables the selection of which media is best to commission a site article from in order for it to be seen by many users.

Means for Solving the Problem

[0008] An information processing apparatus according to one aspect of this technology stores, in a storage unit, site article information with reprint information, which is obtained by adding reprint information indicating whether the site article is a site article by the original media or a site article by a reprint media that reprints the site article of the original media, to site article information regarding a site article of specific content published on a website; and a selection unit that selects the website of the original media based on a predetermined condition using the site article information with reprint information in the storage unit. is provided.

[0009] An information processing method according to one aspect of this technology is such that an information processing apparatus selects the website of the original media based on a predetermined condition using the site article information with reprint information in a storage unit that stores site article information with reprint information, which is obtained by adding reprint information indicating whether the site article is a site article by the original media or a site article by a reprint media that reprints the site article of the original media, to site article information regarding a site article of specific content published on a website.

[0010] A program according to one aspect of this technology To cause a computer to select a website of the original medium based on a predetermined condition, using the site article information with reprint information in which reprint information indicating whether the site article is a site article by the original medium or a site article by a reprint medium that reprints the site article of the original medium is added to the site article information regarding a site article with specific content posted on the website, stored in a storage unit for executing a process.

[0011] In one aspect of the present technology, the website of the original medium based on a predetermined condition is selected using the site article information with reprint information in which reprint information indicating whether the site article is a site article by the original medium or a site article by a reprint medium that reprints the site article of the original medium is added to the site article information regarding a site article with specific content posted on the website, stored in a storage unit.

[0012] Note that the program can be transmitted via a transmission medium or provided by being recorded on a recording medium.

[0013] The information processing apparatus may be an independent apparatus or an internal block constituting one apparatus.

Advantages of the Invention

[0014] According to one aspect of the present technology, it is possible to select which medium should create a site article in order for many users to view it.

[0015] Note that the effects described here are not necessarily limited, and any effect described in the present disclosure may be applicable.

Brief Description of the Drawings

[0016]

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Embodiments for Carrying Out the Invention

[0017] Hereinafter, embodiments for carrying out this technology (hereinafter referred to as embodiments) will be described with reference to the accompanying drawings. The description will be made in the following order. 1. Explanation of site article information 2. Configuration example of the information processing system 3. Configuration example of the reprinted information generation device 4. Detailed processing of the reprinted information generation device 5. Flowchart of the collected article information generation process 6. Configuration example of the posted information estimation device 7. UI screen example of the posted information estimation device 8. Original site selection function 9. Sub-site designation and original site selection process 10. Classification designation and original site selection process 11. Posted site estimation process 12. Classification Specification and Original Website Estimation Processing 13. Hardware Configuration Example of Information Processing Device

[0018] <1. Explanation of Site Article Information> Companies promote widely by getting news and articles about new technologies, new products, etc. picked up by various media such as newspapers, TV, radio, and websites, and increase the awareness among general users.

[0019] Figure 1 is an example of the publicity of a certain company's new product.

[0020] A company that manufactures and sells automobiles holds a press conference or press release for a new product (new model car). Media (operators) that run newspapers, TV, radio, websites, etc. introduce the new product as news or an article in their own media. General users obtain information about the new product by coming into contact with the news or article.

[0021] In recent years, with the development of the Internet, social media, smartphones, etc., users are increasingly obtaining various information from articles published on websites (hereinafter also referred to as site articles), and the importance of site articles has been increasing. Among the articles on websites, there are those in which the same content is published on multiple different websites. This is because a certain media creates a site article, publishes it on its own website, and distributes it to other media with which it has a contract, and these other media also publish it on their own websites. Therefore, among multiple site articles with the same content, there are site articles created by the media itself and site articles reprinted after receiving distribution from the creating media, which are in a parent-child relationship so to speak. There are also media that only perform distribution without publishing on their own websites. Hereinafter, the media that creates site articles itself will be referred to as the original media, the parent media, etc., and the media that receives distribution of site articles from the original media and reprints them will be referred to as the reprinting media, the child media, etc. Also, the website of the original media will be referred to as the original site, the parent site, etc., and the website of the reprinting media will be referred to as the reprint site, the child site, etc. Note that on the websites of each media, site articles created by itself and site articles reprinted after receiving distribution from the original media may be mixed. Focusing on a predetermined single site article, for that site article, it is determined whether each media is the original media or the reprinting media. In other words, the media operating a predetermined website corresponds to the original media for the site articles created by itself among the site articles published on the website, and corresponds to the reprinting media for the site articles reprinted after receiving distribution.

[0022] Which republishing media website will publish the site article created by the parent media depends on the contractual relationship between the parent media and the republishing media, so it is difficult for a company engaged in public relations to know. Therefore, companies have a desire to grasp whether, regardless of which parent media creates a site article, it can be distributed to a large number of republishing media, resulting in a large number of site articles that can be viewed by a large number of users. Alternatively, when a specific website with a large number of viewing users is the website of the republishing media, there is a desire to grasp which parent media should create the article in order for it to be published as a site article on the website of the republishing media.

[0023] The information processing system of the present disclosure described below is a system that can realize the above-mentioned desires by grasping the parent-child relationship of site articles.

[0024] <2. Configuration Example of Information Processing System> FIG. 2 is a block diagram showing a configuration example of an information processing system according to an embodiment of the present disclosure.

[0025] The information processing system 1 shown in FIG. 2 includes a republishing information generation device 11, an article information DB 12, and a publication information estimation device 13.

[0026] The republishing information generation device 11 collects information on site articles published on various websites (hereinafter also referred to as site article information). The site article information includes those with the same content. That is, the site article information includes site article information by the original media and site article information by the republishing media. The republishing information generation device 11 generates republishing information indicating the parent-child relationship for a plurality of site article information with the same content, adds the republishing information to the site article information, and registers (stores) it in the article information DB 12.

[0027] The article information DB 12 is a storage unit (database) that stores the reposted article information with repost information added to the site article information supplied from the repost information generation device 11. The article information DB 12 supplies the stored reposted article information to the publication information estimation device 13 as needed.

[0028] The publication information estimation device 13 estimates information (publication information) regarding the publication of the site article using the reposted article information stored in the article information DB 12. For example, the publication information estimation device 13 determines which original media, if the site article is created by them, will result in more reposting media sites publishing it, or selects (estimates) the original media site. Also, for example, when the publication information estimation device 13 wants to publish on a specific reposting media site, it selects (estimates) which original media it is desirable to create the site article from. Also, for example, when the publication information estimation device 13 knows the fact that a site article was previously published on a specific original media site, it estimates how many reposting media sites it was expected to be published on without investigating the actual site article.

[0029] The information processing system 1 can be configured as described above, but is not limited to this configuration. For example, the article information DB 12 may be configured as part of the repost information generation device 11, or may be configured as part of the publication information estimation device 13. Also, the repost information generation device 11, the article information DB 12, and the publication information estimation device 13 may be integrally configured in one device. Each of the repost information generation device 11, the article information DB 12, and the publication information estimation device 13 can be configured by one or more information processing devices, and as the information processing device, for example, a server device, a personal computer, a tablet device, a smartphone, etc. can be used. The information processing system 1 may be configured as a server-client system consisting of one or more server devices and a plurality of client devices. The server device may be configured as a cloud server or a local server.

[0030] <3. Configuration Example of Repost Information Generation Device> FIG. 3 is a block diagram showing a configuration example of the reprint information generation device 11.

[0031] The reprint information generation device 11 shown in FIG. 3 shows an example in which the article information DB 12 is incorporated as part of the reprint information generation device 11.

[0032] The reprint information generation device 11 includes a collected article information registration unit 31, a site basic information setting unit 32, a site basic information DB 33, a reprint information setting unit 34, a collected article DB 35, a reconstruction unit 36, an article attribute information DB 37, an attribute information registration unit 38, and an article information DB 12.

[0033] In the present embodiment, the reprint information generation device 11 is configured as a server device. However, for example, the reprint information generation device 11 may be configured as a computer system in which one or more server devices and a plurality of computers are connected via a network.

[0034] The collected article information registration unit 31 registers site article information posted on various websites for a collected article, which is a site article regarding a predetermined one of the collection targets. The collected article information registration unit 31 periodically collects and registers site article information for a large number of collected articles on a daily, weekly, monthly, etc. basis, or irregularly at a predetermined timing. The collected article information registration unit 31 supplies the site article information for each of the registered large number of collected articles to the site basic information setting unit 32. Hereinafter, a WEB (World Wide Web) site is also simply referred to as a site.

[0035] The site basic information setting unit 32 acquires site basic information regarding the WEB site on which the site article is posted for the site article information, and adds it to the site article information supplied from the collected article information registration unit 31. The site basic information setting unit 32 supplies the site article information with the added site basic information, that is, the site article information with a basis, to the reprint information setting unit 34.

[0036] The site basic information DB33 is a storage unit (database) that stores site basic information about each website on which site articles are published. The site basic information will be described later with reference to FIG. 7 in detail. For example, it is information such as the official name of the website and the number of users (readers) assumed for the website. The site basic information is acquired by an arbitrary method and stored in the site basic information DB33.

[0037] The reposting information setting unit 34 sets reposting information indicating whether the site article in the site article information with a basis supplied from the site basic information setting unit 32 is a site article by the original media or a site article by the reposting media. That is, in the site article (site article information with a basis) supplied from the site basic information setting unit 32, site articles of the same content, including those by the original media and those by the reposting media, are mixed. The reposting information setting unit 34 sets, as reposting information, information indicating the original media or the reposting media for each of a plurality of pieces of site article information with a basis of the same content. It can also be said that the reposting information is information indicating a parent-child relationship for a plurality of pieces of site article information with a basis of the same content. The reposting information setting unit 34 registers (stores) the parent-child / site article information with a basis, in which the reposting information is set in the site article information with a basis, in the collected article DB35.

[0038] The collected article DB35 is a storage unit (database) that stores the parent-child / site article information with a basis supplied from the reposting information setting unit 34. The collected article DB35 supplies the stored parent-child / site article information with a basis to the reconstruction unit 36 as needed.

[0039] The reconfiguration unit 36 reconfigures (organizes) the parent-child and basic-site article information stored in the collected article DB 35 at a predetermined timing, and registers (stores) it in the article information DB 12 as cross-sectional article data that at least crosses different dates. That is, in the collected article DB 35, for one collected article, the parent-child and basic-site article information collected at a predetermined timing is sequentially accumulated. For example, when the collected articles are accumulated on a daily basis or the like, even if the collected articles have the same content, they are discretely accumulated in the collected article DB 35 every day. Also, for example, when a plurality of persons in charge collect and register the site articles for one collected article, the collected articles with the same content are discretely accumulated in the collected article DB 35 for each person in charge. The reconfiguration unit 36 sorts the parent-child and basic-site article information related to one such discrete collected article in a predetermined order over a predetermined period and registers (stores) it in the article information DB 12. Hereinafter, the collected parent-child and basic-site article information may be referred to as collected article information.

[0040] The article attribute information DB 37 is a storage unit (database) that stores article attribute information indicating the attributes of each collected article. Details will be described later with reference to FIG. 9, but in the article attribute information DB 37, for example, information indicating the classification of the industry to which the article relates and information obtained by classifying the content of the article are stored as article attribute information of the collected article.

[0041] The attribute information registration unit 38 acquires the article attribute information of each collected article from the article attribute information DB 37 and adds the article attribute information to the collected article information stored in the article information DB 12.

[0042] In the record information DB 12, the collected record information (parent - child and site record information with a basis) reconstructed by the reconstruction unit 36 is stored for a plurality of collected records. After that, article attribute information is added to each piece of collected record information in the record information DB 12 by the attribute information registration unit 38. Finally, the record information DB 12 stores the collected record information to which the article attribute information has been added. That is, the record information DB 12 is a storage unit (database) that stores the collected record information for a plurality of collected records. The record information DB 12 can store the collected record information for a long period (for example, several years to several decades) generated by the reposting information generation device 11. The reposted record information described as being stored in the record information DB 12 in FIG. 2 represents the collected record information accumulated for a long period for a large number of collected records. Note that the addition of the article attribute information is optional and may be omitted. Also, when adding the article attribute information, it is only necessary that finally the collected record information to which the article attribute information has been added is stored in the record information DB 12, and the timing of adding the article attribute information is arbitrary. That is, the article attribute information may be added at any timing from when the collected record information registration unit 31 registers the information related to a predetermined site article as a collected record until it is stored in the record information DB 12.

[0043] The collected article DB 35 and the record information DB 12 may be composed of a single storage unit. The collected record information before sorting stored in the collected article DB 35 and the collected record information after sorting stored in the record information DB 12 may be stored separately in different storage areas, or the collected record information after sorting may be stored by overwriting the area of the collected record information before sorting. Also, the site basic information DB 33, the article attribute information DB 37, and the collected article DB 35 may be composed of the same storage unit as either one or both of the record information DB 12.

[0044] The reposting information generation device 11 is configured as described above and can store the collected record information (including the article attribute information) accumulated for a long period for a large number of collected records in the record information DB 12. By using the collected record information stored in the record information DB 12, it is possible to estimate how many WEB sites a particular content article is posted on.

[0045] In the configuration of FIG. 3, the site event information registered by the collection event information registration unit 31 is supplied to the site basic information setting unit 32. After adding the site basic information, the reprint information setting unit 34 sets and adds the reprint information. However, the order of adding the site basic information and the reprint information may be reversed. That is, the reprint information setting unit 34 may generate site event information with reprint information by adding reprint information to the site event information registered by the collection event information registration unit 31 and supply it to the site basic information setting unit 32. The site basic information setting unit 32 may add site basic information to the site event information with reprint information to generate site event information with parent / child and basic information. The addition of the site basic information may be performed until the site event information is finally stored in the event information DB 12.

[0046] <4. Details of the Reprint Information Generation Device> With reference to FIGS. 4 to 12, the details of the processing performed by the reprint information generation device 11 will be described.

[0047] FIG. 4 shows an example of a plurality of site articles related to one collected article.

[0048] FIG. 4 shows five site articles 51A to 51E. Note that the site articles 51A to 51E shown in FIG. 4 are illustrative of the site articles, and the content of the articles described in the site articles 51A to 51E themselves is not a problem in this specification. The same applies to the site articles in FIGS. 26 and 27.

[0049] The site article 51A is a site article published on the WEB site of the Mainichi Shimbun. The site article 51B is a site article published on the WEB site of Yahoo News. The site article 51C is a site article published on the WEB site of Sports JP. The site article 51D is a site article published on the WEB site of Menu B. The site article 51E is a site article published on the WEB site of live window news. The contents of the site articles 51A to 51E are the same. One of them is a site article by the original media, and the other four are site articles by the reprint media. In this embodiment, for example, it is assumed that the site article 51C of Sports JP is a site article by the original media.

[0050] FIG. 5 shows an example of a collected article information registration screen displayed on the display (screen) of the operation terminal of the reprint information generation device 11.

[0051] The collected article information registration screen 60 includes a site article information input section 61, a registered site article list display section 62, and an end button 63.

[0052] The site article information input section 61 receives the operation of a user who is the person in charge of input, and inputs one or more pieces of site article information for one collected article. The site article information input section 61 functions as the collected article information registration section 31.

[0053] The site article information input section 61 includes a site management number input section 71, a site name input section 72, a URL input section 73, a first headline input section 74A, a second headline input section 74B, a date input section 75, a registration button 76, and a deletion button 77.

[0054] The site management number input section 71 receives the site management number, which is a management number uniquely set for the website. The site management number is determined in advance. The site name input section 72 receives the site name of the website. The URL input section 73 receives the URL (Uniform Resource Locator) of the website. The first heading input section 74A receives the heading (title) posted on the website. The second heading input section 74B receives the shortened heading (subtitle) of the heading entered in the first heading input section 74A. Input to the first heading input section 74A is mandatory, while input to the second heading input section 74B is optional. The date input section 75 receives the date when the website was posted. The registration button 76 is pressed when, for one site article, the input in the site management number input section 71 to the date input section 75 is completed and the site article information is to be registered. The deletion button 77 is pressed when the input in the site management number input section 71 to the date input section 75 is to be deleted.

[0055] The user inputs information into the site management number input section 71 to the date input section 75 for the site article of the website to be input and presses the registration button 76. When the registration button 76 is pressed, the site basic information setting section 32 acquires the site basic information of the input website from the site basic information DB 33 based on any one of "site management number", "site name", or "URL" and adds it to the input site article information. Then, the site article information with the added site basic information, which is the basic site article information, is displayed in one line in the registered site article list display section 62.

[0056] The user can sequentially input information for a plurality of site articles and continuously register a plurality of site article information by pressing the registration button 76. The registered site article list display section 62 in FIG. 5 shows an example of the collected article information list 81 in which seven pieces of basic site article information with added site basic information are input. The site basic information may or may not be displayed in the registered site article list display section 62.

[0057] In the registered site article list display section 62, for one piece of site article information, in addition to the "site management number", "site name", "URL", "date", "heading (first heading)", "heading 2 (second heading)" input in the site article information input section 61, it at least includes "priority" and "original-none". "Priority" represents the sorting priority, and the site articles that want to be prioritized in sorting can be checked (designated). The "priority" item is checked for the site article information from the original media. When the "priority" item of one piece of site article information is checked, other site article information for which the "priority" item is not checked represents the site article information from the reprint media. That is, "priority" is information indicating that it is site article information from the original media. In this way, the registered site article list display section 62 can set reprint information indicating whether the site article is a site article from the original media or a site article from the reprint media, and functions as the reprint information setting section 34. "Original-none" is checked when it is particularly desired to clearly indicate the case where there is no site article information from the original media.

[0058] As in the example of FIG. 5, in a state where 7 pieces of basic site article information are registered in the registered site article list display section 62, since the site article 51C of Sports JP shown in FIG. 4 is a site article from the original media, for example, the user checks the "priority" item of Sports JP on the second line from the top of the list. Then, as shown in FIG. 6, the reprint information setting section 34 sorts the collected article list 81 so that the site article information of Sports JP on the second line from the top of the list is displayed on the top line (the highest position). Among the multiple pieces of basic site article information displayed in the registered site article list display section 62, one represents the site article information from the original media, and the rest represent the site article information from the reprint media. This basic site article information with the parent-child relationship added corresponds to the parent-child and basic site article information. When the end button 63 is pressed, the reprint information setting section 34 stores one or more pieces of parent-child and basic site article information displayed in the registered site article list display section 62 in the collected article DB 35.

[0059] Figure 7 shows an example of site basic information stored in the site basic information DB 33.

[0060] The site basic information DB 33 stores site basic information for each web site to be collected. The site basic information is information indicating the profile of the web site, and has each item of "management number", "site name", "URL", "Site Name", "operator", "operator in English", "classification 1 (target)", "classification 2 (operator)", "classification 3 (content)", "advertising conversion value", "assumed UU / day", "assumed UU / month", "assumed PV / day", "assumed PV / month", "mobile rate (score 1)", "stay score (score 2)", "recurrence score (score 3)", "inflow score (score 4)", "site score (score 5)", and "site rank (score 6)".

[0061] The item "management number" represents the site management number. The item "site name" represents the official name of the web site. The item "URL" represents the URL of the web site. The item "Site Name" represents the English notation of the web site. "Operator" represents the name of the operator (media) operating the web site. "Operator in English" represents the English notation of the operator operating the web site.

[0062] The item "classification 1 (target)" is a value obtained by classifying the layer targeted by the site, and is expressed by two values of "general" or "specialized". The item "classification 2 (operator)" represents the type of site operator such as a newspaper company, a TV station, or a portal. The item "classification 3 (content)" represents information obtained by classifying the genre of news handled by the web site, such as news, business, sports, and fashion.

[0063] The item "advertising conversion value" represents the value converted into advertising. The item "estimated UU / day" represents the number of users of the website per day that is assumed. The item "estimated UU / month" represents the number of users of the website per month that is assumed. The item "estimated PV / day" represents the number of page views (viewing counts) of the site per day that is assumed. The item "estimated PV / month" represents the number of page views (viewing counts) of the site per month that is assumed. The item "mobile rate (score 1)" represents the ratio of users who accessed using a mobile terminal. The item "stay score (score 2)" represents the score obtained by indexing the time a user stays on the website. The item "return visit score (score 3)" represents the score obtained by indexing how many articles a user views within the website. The item "inflow score (score 4)" represents the score obtained by indexing the popularity of the website usage based on the number of UUs and PVs. The item "site score (score 5)" represents the total value of the stay score, return visit score, and inflow score. The item "site rank (score 6)" represents the value ranked in descending order of "site rank" among the websites recorded in the site basic information DB33.

[0064] FIG. 8 is a diagram for explaining the processing of the reconstruction unit 36.

[0065] As described above, in the collected article DB35, parent-child and basic information-added site article information, that is, collected article information, which is site article information with site basic information and information indicating the parent-child relationship added, is stored in response to the information input by the user (input person in charge).

[0066] For example, as shown in FIG. 8, the collected article information about article X registered by person in charge A on 2023 / 06 / 15 is stored in the collected article DB35. Also, the collected article information about article X registered by person in charge A on 2023 / 06 / 16 and the collected article information about article X registered by person in charge B are stored in the collected article DB35. Also, the collected article information about article Y registered by person in charge B on 2023 / 06 / 16 and the collected article information about article Y registered by person in charge B on 2023 / 06 / 23 are stored in the collected article DB35.

[0067] In this way, for example, when the collected articles are accumulated on a daily basis or the like, even if the collected articles have the same content, they are discretely accumulated in the collection article DB 35 on a daily basis in the collection article DB 35. Also, for example, when a plurality of persons in charge collect and register site articles for one collected article, the collected articles with the same content are discretely accumulated in the collection article DB 35 for each person in charge.

[0068] The reorganization unit 36 sorts the parent-child and base site article information (collection article information) regarding one such discrete collected article in a predetermined order over a certain period of time, and stores it in the article information DB 12 as cross-sectional article data.

[0069] The reorganization unit 36 sorts, for example, as shown in FIG. 8, all the collection article information stored in the collection article DB 35 in ascending or descending order by assigning priorities to five items, and stores it in the article information DB 12 as cross-sectional article data.

[0070] FIG. 9 shows an example of the article attribute information stored in the article attribute information DB 37.

[0071] In the article attribute information DB 37, for each collected article stored in the article information DB 12, items of "Classification 4 (Industry)", "Classification 5 (Content)", and "Classification 6 (Method)" are stored as attributes of the collected article. The item "Classification 4 (Industry)" represents information classifying the industry of the article, such as food, construction, finance, beauty, apparel, aviation, sports, etc. The item "Classification 5 (Content)" represents information classifying the content of the article, such as event, corporate, new product, campaign, CM, settlement / personnel, accident, etc. The item "Classification 6 (Method)" represents information classifying the method of the article, such as press conference, talent employment, collaboration project, press release, etc. The task registration number and the task management number represent the numbers assigned to the collected article.

[0072] For example, in the article attribute information DB37, for the collected articles with task registration number "24829" and task management number "D1 2305_100 Smart B Project", "Beauty" is stored as the item "Classification 4 (Industry)", "Event" is stored as the item "Classification 5 (Content)", and "Talent recruitment" is stored as the item "Classification 6 (Method)". Therefore, it is remembered (registered) that the collected articles with task registration number "24829" and task management number "D1 2305_100 Smart B Project" are articles where "Classification 4 (Industry)" corresponds to "Beauty", "Classification 5 (Content)" corresponds to "Event", and "Classification 6 (Method)" corresponds to "Talent recruitment". Note that the method of registering the article attribute information of each collected article in the article attribute information DB37 is arbitrary. The user, who is the input person in charge, may register the article attribute information of each collected article in the article attribute information DB37, or the article attribute information of the collected article information stored in the article information DB12 by another system may be automatically classified and registered.

[0073] Figures 10 and 11 show examples of the collected article information regarding a plurality of collected articles stored in the article information DB12. The collected article information in Figures 10 and 11 shows the collected article information after each piece of collected article information accumulated in the collected article DB35 is sorted by the reorganization unit 36 and stored in the article information DB12, and after the article attribute information is added by the attribute information registration unit 38.

[0074] In Figures 10 and 11, each item of one parent-child / site-based article information arranged in a row is shown separately in the two figures. Originally, the item "Classification 1" in the leftmost column of Figure 11 follows the item "Operator" in the rightmost column of Figure 10. Since the collected article information stored in the article information DB12 is sorted by the reorganization unit 36, for each collected article, the collected article information for a long period of one month or more is data arranged with the information of the original site placed at the top. In Figures 10 and 11, the items "Classification 4", "Classification 5", and "Classification 6", which correspond to the article attribute information, correspond to the information stored in the article attribute information DB37 shown in Figure 9.

[0075] <5. Flowchart of the process for generating collected article information> Next, with reference to the flowchart of FIG. 12, the process from the registration of site article information, which is a process executed by the reprint information generation device 11, to the storage in the article information DB 12 as collected article information (collected article information generation process) will be described.

[0076] First, in step S1, the collected article information registration unit 31 displays the collected article information registration screen 60 of FIG. 5 on the display and accepts the user's operation. Then, the collected article information registration unit 31 registers one or more pieces of site article information regarding one collected article input by the user.

[0077] In step S2, the site basic information setting unit 32 acquires the site basic information from the site basic information DB 33 for each registered site article information, adds it to the site article information, generates the site article information with basic information, and supplies it to the reprint information setting unit 34.

[0078] In step S3, the reprint information setting unit 34 sets reprint information indicating whether the site article is a site article by the original media or a site article by the reprint media for the site article information with basic information supplied from the site basic information setting unit 32. Specifically, in the registered site article list display unit 62 of the collected article information registration screen 60 of FIG. 5, the user checks the "priority" item of a predetermined piece of site article information with basic information, and the reprint information is set.

[0079] In step S4, the reprint information setting unit 34 stores the parent-child / site article information with basic information in which the reprint information is set in the collected article DB 35.

[0080] In step S5, the reconstruction unit 36 determines whether a predetermined timing for reconstructing the parent-child / site-based article information has arrived. For example, when a preset fixed period has elapsed or when an operation to execute reconstruction is performed by the user, it is determined that the predetermined timing has arrived. The reconstruction unit 36 repeats the process of step S5 until it is determined that the predetermined timing has arrived, and when it is determined that the predetermined timing has arrived, the process proceeds to step S6.

[0081] In step S6, the reconstruction unit 36 sorts a plurality of pieces of parent-child / site-based article information stored in the collection article DB 35 according to a specified predetermined priority order, and stores it in the article information DB 12 as cross-sectional article data. The article information DB 12 stores a plurality of pieces of parent-child / site-based article information sorted in units of collection article information.

[0082] In step S7, the attribute information registration unit 38 determines whether the article attribute information of the collection article newly stored in the article information DB 12 is stored in the article attribute information DB 37. If it is determined in step S7 that the article attribute information of the newly stored collection article is not stored in the article attribute information DB 37, the process of the next step S8 is skipped and the collection article information generation process is terminated.

[0083] On the other hand, if it is determined in step S7 that the article attribute information of the collection article newly stored in the article information DB 12 is stored in the article attribute information DB 37, the process proceeds to step S8, and the attribute information registration unit 38 acquires the article attribute information of the collection article from the article attribute information DB 37, adds the article attribute information to each of the collection article information stored in the article information DB 12, and terminates the collection article information generation process.

[0084] The collection record information generation process of FIG. 12 is repeatedly executed at an arbitrary timing. The processes of steps S1 to S8 do not need to be continuously executed as a series of processes, and can be executed individually, or the processes of a plurality of steps may be executed in parallel. By the collection record information generation process, the collection record information is accumulated in the record information DB12. Using this, it is possible to estimate how many websites a certain specific content article is posted on.

[0085] <6. Configuration example of posting information estimation device> FIG. 13 is a block diagram showing a configuration example of the posting information estimation device 13.

[0086] The posting information estimation device 13 shown in FIG. 13 shows an example in which the record information DB12 is incorporated as a part of the posting information estimation device 13.

[0087] The posting information estimation device 13 includes, in addition to the record information DB12, a selection unit 101, an estimation unit 102, and a presentation unit 103. The selection unit 101 selects the web site of the original media (original site, parent site). The estimation unit 102 estimates the web site of the reprint media (reprint site, child site). The posting information estimation device 13 selects or estimates a web site, but the selection and estimation of a web site are synonymous with the selection and estimation of the original media or reprint media that operates the web site. That is, it can also be said that the posting information estimation device 13 selects or estimates the original media or reprint media that operates the web site. The presentation unit 103 presents the selection result of the selection unit 101 and the estimation result of the estimation unit 102 to the user. The selection unit 101 selects the original site, but the reprint site estimated to be reprinted according to the original site is also presented as the selection result. Since the original site needs to be specified for the estimation unit 102 to estimate the reprint site, the estimation unit 102 presents the original site and the reprint site estimated to be reprinted according to the original site as the estimation result. That is, the original site is selected or the reprint site is estimated, but in both the selection unit 101 and the estimation unit 102, as a result, both the original site and the reprint site are presented.

[0088] The selection unit 101 selects (estimates) the site of the source media that meets the predetermined conditions based on the past performance of the collected event information stored in the event information DB 12. In other words, when the selection unit 101 sets the predetermined conditions, it selects which source media it is desirable to create a site article for. Since the predetermined conditions are the conditions for extracting the site of the source media, they are also referred to as extraction conditions.

[0089] The selection unit 101 includes a source site selection unit 111, a child site designation / source site selection unit 112, and a classification designation / source site selection unit 113.

[0090] The source site selection unit 111 selects the source site based on the predetermined extraction conditions from among a large number of source sites stored in the event information DB 12. The child site designation / source site selection unit 112 designates a child site and selects the source site. When the child site (reprint site) to be published is determined, in other words, when it is desired to be published on a specific child site, the child site designation / source site selection unit 112 selects which source media it is desirable to create a site article for. The classification designation / source site selection unit 113 designates classifications 1 to 6 as extraction conditions and selects the source site.

[0091] The estimation unit 102 estimates the reprint site that meets the predetermined conditions based on the past performance of the collected event information stored in the event information DB 12. In other words, when the estimation unit 102 sets the predetermined conditions, it estimates on which reprint site it will be published or is expected to have been published.

[0092] The estimation unit 102 includes a publication site estimation unit 121, a date designation / publication site estimation unit 122, and a classification designation / publication site estimation unit 123.

[0093] When the original site is determined, the published site estimation unit 121 estimates the influence degree of the original site, that is, how much it is spread to the reprint sites. When the actual original site where the content was published is known, the date-specified / published site estimation unit 122 specifies the date of the original site and estimates how much it is spread to the reprint sites. For example, when the input date is a past date (e.g., 5 years ago) after the publication period has ended, the reprint sites that would have been published are estimated based on the performance at that time. The classification-specified / published site estimation unit 123 estimates the published site by specifying classifications 1 to 6 as extraction conditions.

[0094] The presentation unit 103 is composed of a display such as an LCD (Liquid Crystal Display) or an organic EL (electro-luminescence) panel, and presents the selection result or the estimation result to the user (operator) by displaying it on the screen. The presentation unit 103 may be composed of a communication interface such as a LAN, and may be configured to present the selection result or the estimation result to the user by transmitting it to another device (e.g., a computer) connected via a network.

[0095] <7. Example of UI Screen of Published Information Estimation Device> FIG. 14 is a UI screen of the published information estimation device 13 displayed on the display as the presentation unit 103, showing an example of an execution selection screen.

[0096] The execution selection screen 150 in FIG. 14 has an original site selection area 152 corresponding to the selection unit 101, a published site estimation area 153 corresponding to the estimation unit 102, an execution button 154, and a cancel button 155.

[0097] The original site selection area 152 has an original site selection button 171, a sub-site specified / original site selection button 172, and a classification-specified / original site selection button 173. The published site estimation area 153 has an original site specified / published site estimation button 181, a date-specified / published site estimation button 182, and a classification-specified / published site estimation button 183.

[0098] The original site selection button 171 corresponds to the original site selection process executed by the original site selection unit 111. The child site specification / original site selection button 172 corresponds to the child site specification / original site selection process executed by the child site specification / original site selection unit 112. The classification specification / original site selection button 173 corresponds to the classification specification / original site selection process executed by the classification specification / original site selection unit 113.

[0099] The original site specification / posting site estimation button 181 corresponds to the posting site estimation process executed by the posting site estimation unit 121. The date specification / posting site estimation button 182 corresponds to the date specification / posting site estimation process executed by the date specification / posting site estimation unit 122. The classification specification / posting site estimation button 183 corresponds to the classification specification / posting site estimation process executed by the classification specification / posting site estimation unit 123.

[0100] The user selects any one of the six buttons, namely, the original site selection button 171, the child site specification / original site selection button 172, the classification specification / original site selection button 173, the original site specification / posting site estimation button 181, the date specification / posting site estimation button 182, or the classification specification / posting site estimation button 183, and operates (presses) the execution button 154. The posting information estimation device 13 executes the process specified by the user.

[0101] <8. Original Site Selection Process> First, the original site selection process executed by the original site selection unit 111 will be described.

[0102] On the execution selection screen 150 of FIG. 14, when the user selects and executes the original site selection button 171 in the original site selection area 152, the original site selection process by the original site selection unit 111 is started, and the extraction condition setting screen 200 shown in FIG. 15 is displayed on a predetermined display.

[0103] On the extraction condition setting screen 200 of FIG. 15, a set of check boxes 211, items 212, and drop-down lists 213 are displayed side by side. The item 212 is an item that can be set as an extraction condition. The content (details) of the item 212 is displayed in the drop-down list 213 and can be specified. The check box 211 is checked (specified) when the corresponding item 212 is set as an extraction condition. The item 212 corresponds to each item of the collected record information described in FIGS. 10 and 11.

[0104] For example, if you want to set the extraction conditions as a "business" site with "more than 200,000 users" operated by a "publishing house", as shown in FIG. 15, for "publishing house", the check box 211 of the item 212 in "Classification 2" is turned on, and in the drop-down list 213, "Newspaper office / Publishing house" is specified. Also, for "more than 200,000 users", the check box 211 of the item 212 in "UU / Day" is turned on, and in the drop-down list 213, "200,000 or more" is specified. Also, for "business", the check box 211 of the item 212 in "Classification 3" is turned on, and in the drop-down list 213, "Business" is specified.

[0105] When the execution button 215 is pressed by the user, the original site selection unit 111 selects an original site that matches the extraction conditions. When the cancel button 216 is pressed, the extraction condition setting screen 200 is erased, and the process returns to the execution selection screen 150 of FIG. 14.

[0106] FIG. 16 is an example of an original site selection result screen 230 in which the original site selection unit 111 executes the original site selection process when the execution button 215 is pressed and displays the result.

[0107] On the original site selection result screen 230, the original site selection unit 111 selects and displays an original site that matches the extraction conditions specified on the extraction condition setting screen 200 in FIG. 15 from among a number of original sites stored in the record information DB 12. Further, the original site selection unit 111 also displays, together with the selected original site, a reprint site that has a parent-child relationship with the original site based on the past record of collected record information. As the reprint site having a parent-child relationship with the original site, a site that has been reprinted from the original site even once in the past may be displayed, or a site that has been reprinted from the original site a predetermined number of times over a certain period or more may be displayed. Alternatively, on the extraction condition setting screen 200 in FIG. 15, it may be configured so that a period can be specified, and a site that has been reprinted from the original site during the specified period may be displayed. On the original site selection result screen 230, a list (listing) of grouped sites represents one original site and the reprint sites associated therewith, with the topmost being the original site and the second and subsequent levels representing the reprint sites. In the site list, for example, items such as the actual number of articles, classification (3), assumed UU / day, and advertising conversion value are displayed for each site, and the total of the grouped site list is also displayed. The items to be displayed for each site on the original site selection result screen 230 can be arbitrarily specified from among the same items as item 212 on the extraction condition setting screen 200 in FIG. 15 on a setting screen or the like.

[0108] On the original site selection result screen 230 in FIG. 16, three sites, "PORESIDENT on-line", "Asia Economy Online", and "Modern Business", are extracted and displayed as the original sites that match the extraction conditions specified on the extraction condition setting screen 200 in FIG. 15. On the original site selection result screen 230 in FIG. 16, 14 sites are displayed as the reprint sites of the original site "PORESIDENT on-line", 8 sites are displayed as the reprint sites of the original site "Asia Economy Online", and 5 sites are displayed as the reprint sites of the original site "Modern Business".

[0109] Comparing the number of users of the original site alone (estimated UU) from the original site selection result screen 230 in Fig. 16, there are 724,000 users for "PORESIDENT on-line", 923,942 users for "Asia Economy Online", and 51,101 users for "Modern Business", and "Asia Economy Online" has the largest number of users. Also, when comparing the number of reposting sites, there are 14 sites for "PORESIDENT on-line", 8 sites for "Asia Economy Online", and 5 sites for "Modern Business", and "PORESIDENT on-line" has the largest number of 14 sites. Furthermore, when comparing the number of users of all posting sites including the original site and the reposting sites, there are 100,806,375 users for "PORESIDENT on-line", 79,988,311 users for "Asia Economy Online", and 51,519,584 users for "Modern Business", and "PORESIDENT on-line" has the largest number of users. Therefore, for example, considering the number of users of the original site alone, it is preferable to have site articles created by "Asia Economy Online", but considering the number of users of all posting sites, it can be determined that it is preferable to have site articles created by "PORESIDENT on-line", etc.

[0110] The output button 255 is pressed when performing CSV output or print output. The return button 256 is pressed when erasing the original site selection result screen 230 and returning to the execution selection screen 150 in Fig. 14.

[0111] As described above, according to the original site selection process by the original site selection unit 111, it is possible to determine which original site among a large number of original sites meets the predetermined extraction conditions, in other words, which original site it is preferable to have articles created on. For example, it is possible to select which media it is preferable to have site articles created on in order for many users to view them.

[0112] Referring to the flowchart of FIG. 17, an example of the original site selection process by the original site selection unit 111 will be described. This process is started, for example, when the original site selection button 171 is selected and the execution button 154 is pressed.

[0113] First, in step S11, the original site selection unit 111 causes the display to show the extraction condition setting screen 200 of FIG. 15 for setting extraction conditions. The user specifies the conditions (extraction conditions) for selecting the original site and presses the execution button 215.

[0114] In step S12, the original site selection unit 111 determines whether extraction conditions have been specified, that is, whether a predetermined item has been checked on the extraction condition setting screen 200 and the execution button 215 has been pressed. In step S12, the process is repeated until it is determined that extraction conditions have been specified. When it is determined that extraction conditions have been specified, the process proceeds to step S13.

[0115] In step S13, the original site selection unit 111 selects the original site that matches the extraction conditions and selects the reprint sites that have a record of being reprinted from the original site.

[0116] In step S14, the original site selection unit 111 displays the selected original site and the reprint sites associated therewith. A plurality of lists consisting of the selected original site and reprint sites can be displayed. After the list is displayed, the original site selection process ends by pressing the return button 256 or the like.

[0117] The original site selection process is executed as described above. According to the original site selection process, an original site that matches a predetermined extraction condition can be selected from a large number of original sites. Also, it is possible to predict which reprint sites the original site will be published on.

[0118] <9. Sub-site specification and original site selection process> Next, the sub-site specification and original site selection process executed by the sub-site specification and original site selection unit 112 will be described.

[0119] In the execution selection screen 150 of FIG. 14, when the user selects and executes the child site designation / original site selection button 172 in the original site selection area 152, the child site designation / original site selection process by the child site designation / original site selection unit 112 is started, and the reprint site designation screen 270 shown in FIG. 18 is displayed on a predetermined display.

[0120] When the child site (reprint site) to be posted is determined, the child site designation / original site selection unit 112 designates the child site as a condition and selects (estimates) the original site. Therefore, the user designates the reprint site to be posted on the reprint site designation screen 270 of FIG. 18. A list of a large number of reprint sites stored in the article information DB 12 is displayed on the reprint site designation screen 270. The user turns on (designates) the check box 281 of the site to be posted among the reprint sites where the check box 281 and the reprint site name 282 are displayed. In the example of FIG. 18, the site of "live window" is checked. The condition designation button 283 is pressed (selected) when designating the conditions of the original site. When the condition designation button 283 is pressed, an extraction condition setting screen 200 similar to FIG. 15 is displayed, and the conditions of the original site can be designated. For example, the conditions of the original site can be designated such that among the original sites reprinted on the designated reprint site, the original sites with a user number of a predetermined number or more are limited.

[0121] When the execution button 285 is pressed, the child site designation / original site selection unit 112 selects the original site that matches the extraction conditions. When the cancel button 286 is pressed, the reprint site designation screen 270 is erased, and the process returns to the execution selection screen 150 of FIG. 14.

[0122] FIG. 19 is an example of an original site selection result screen 300 in which the child site designation / original site selection unit 112 executes the child site designation / original site selection process according to the example of FIG. 18 and displays the result.

[0123] In the reprint site designation screen 270 shown in FIG. 18, since the site of "live window" was checked, in the original site selection result screen 300 of FIG. 19, a list of original sites to be reprinted on the "live window" site is displayed. The list of sites on the left side of the original site selection result screen 300 represents one designated reprint site and the original sites reprinted on that site. The topmost row represents the reprint site, and the second row and below represent the original sites. In the site list, for example, items such as the actual number of articles, classification (3), assumed UU / day, and advertising conversion value are displayed for each site, and the total of the list is also displayed. The items to be displayed for each site in the original site selection result screen 230 can be arbitrarily specified from the same items as item 212 of the extraction condition setting screen 200 in FIG. 15 in the setting screen or the like.

[0124] The list of sites on the right side of the original site selection result screen 300 shows the list when the conditions for the original site are specified by the condition specification button 283. For example, as the condition for the original site, in the item of classification (3) that classifies the genre of news handled by the website, when "Fashion" is specified, that is, the list of original sites to be reprinted on the "live window" site and whose classification (3) item corresponds to "Fashion" is displayed.

[0125] On the other hand, the original site selection result screen 300 shown in FIG. 20 shows the result when the original site is to be reprinted on the "live window" site and, as the condition for the original site, "1 million or more" is specified in the item of assumed UU / day (number of users).

[0126] The list of sites on the left side of the original site selection result screen 300 in FIG. 20 is the same as that in FIG. 19. The list of sites on the right side of the original site selection result screen 300 has been changed according to the condition of the original site, that is, "1 million or more users".

[0127] The output button 315 is pressed when performing CSV output or print output. The return button 316 is pressed when erasing the original site selection result screen 300 and returning to the execution selection screen 150 in FIG. 14.

[0128] The original site display button 312 on the original site selection result screen 300 is pressed (selected) when it is desired to specify the displayed original site and check the influence of the original site. For example, when the original site display button 312 is pressed after specifying "Sports JP" from among the original sites with 1 million or more users on the right side of the original site selection result screen 300 in FIG. 20, the original site selection result screen 300 shown in FIG. 21 is displayed.

[0129] The original site selection result screen 300 in FIG. 21 shows which reprint sites an article on the original site "Sports JP" is reprinted to. The list configuration is the same as the list on the original site selection result screen 230 in FIG. 16, consisting of one original site and the reprint sites associated with it. However, the topmost original site is "Sports JP" specified on the original site selection result screen 300 in FIG. 20. Also, the reprint sites from the second row onwards always include the site "live window" (enclosed by a broken line), which is the reprint site specified on the extraction condition setting screen in FIG. 18.

[0130] As described above, according to the sub-site designation and original site selection process by the sub-site designation and original site selection unit 112, it is possible to specify the reprinted sub-site and select the original sites with reprint records. Multiple original sites with reprint records can be compared in terms of items such as the number of users and classification. Also, by specifying the reprinted sub-site, the influence of the original site can be confirmed.

[0131] With reference to the flowchart in FIG. 22, an example of the sub-site designation and original site selection process by the sub-site designation and original site selection unit 112 will be described. This process starts, for example, when the sub-site designation and original site selection button 172 is selected and the execution button 154 is pressed.

[0132] First, in step S31, the sub-site designation and original-site selection unit 112 causes the display to show the reprint site designation screen 270 of FIG. 18 for designating the reprint site. The user designates the reprint site to be posted and presses the execute button 285. Optionally, the user may press the condition designation button 283 to designate the conditions of the original site.

[0133] In step S32, the sub-site designation and original-site selection unit 112 determines whether a reprint site has been designated, that is, whether a predetermined reprint site is checked on the reprint site designation screen 270 and the execute button 285 has been pressed. In step S32, the process is repeated until it is determined that a reprint site has been designated. If it is determined that a reprint site has been designated, the process proceeds to step S33.

[0134] In step S33, the sub-site designation and original-site selection unit 112 selects the original site to be reprinted on the designated reprint site. If the condition designation button 283 is pressed and the conditions of the original site are designated, the original sites that meet the designated conditions are also selected.

[0135] In step S34, the sub-site designation and original-site selection unit 112 displays a list of the selected original sites. If the condition designation button 283 is pressed and the conditions of the original site are designated, in addition to the list of the selected original sites, a list of the original sites that meet the designated conditions is also displayed as in the examples of FIGS. 19 and 20.

[0136] In step S35, the sub-site designation and original-site selection unit 112 determines whether the original-site display has been selected, that is, whether the original-site display button 312 on the original-site selection result screen 300 has been pressed. For example, if the return button 316 is pressed on the original-site selection result screen 300 of FIG. 20, step S35 determines that the original-site display has not been selected, and the sub-site designation and original-site selection process ends.

[0137] On the other hand, when the original site display button 312 on the original site selection result screen 300 is pressed and it is determined in step S35 that the original site display is selected, the process proceeds to step S36. The sub-site specification / original site selection unit 112 displays a list of the specified original site and the reprint sites associated therewith, such as the original site selection result screen 300 in FIG. 21 for example. After the list is displayed, the sub-site specification / original site selection process ends when the back button 316 is pressed or the like.

[0138] The sub-site specification / original site selection process is executed as described above. According to the sub-site specification / original site selection process, it is possible to specify the sub-site to be reprinted and select the original site with a reprint record. Also, it is possible to predict which reprint site the article will be posted on from the original site.

[0139] <10. Classification Specification / Original Site Selection Process> Next, the classification specification / original site selection process executed by the classification specification / original site selection unit 113 will be described.

[0140] On the execution selection screen 150 in FIG. 14, when the user selects and executes the classification specification / original site selection button 173 in the original site selection area 152, the same screen as the extraction condition setting screen 200 in FIG. 15, that is, a screen on which each item 212 in FIG. 15 can be selected as extraction conditions, is displayed on the display.

[0141] The classification specification / original site selection unit 113 extracts sites that satisfy the conditions of the items specified on the extraction condition setting screen 200 and displays them as selection results. The extraction of sites is different from the original site selection process executed by the original site selection unit 111 in that sites are extracted without distinguishing between the original site and the reprint sites. However, the selection results are displayed as a grouped site list with the original site displayed at the top and the reprint sites associated with that original site displayed from the second row onwards, resulting in a screen similar to FIG. 16.

[0142] For example, when the user wants to search for sites that will be published when a "campaign" in the "beauty" industry is carried out using "talent recruitment" as the extraction condition, the user selects "beauty" in "Classification 4 (industry)", "campaign" in "Classification 5 (content)", and "talent recruitment" in "Classification 6 (method)", and selects the original site. As a result, it is possible to select sites that are likely to be published for the planned implementation content.

[0143] In the classification specification and original site selection process, since sites are extracted without distinguishing between the original site and the reposted site, for example, in order to determine the number of users (e.g., "assumed UU / day") and the number of views (e.g., "assumed PV / day") to be above a certain value, it is possible to investigate which original sites and reposted sites will be selected. Also, an item of "total number of sites" can be added as an extraction condition on the extraction condition setting screen 200 in FIG. 15, and it may be possible to investigate which original sites and reposted sites will be selected in order to make the total number of sites above a certain value.

[0144] <11. Published Site Estimation Process> Next, the published site estimation process executed by the published site estimation unit 121 will be described.

[0145] The published site estimation unit 121 estimates the reposted site based on the original site. That is, when the original site is determined, the published site estimation unit 121 estimates the influence degree of the original site, in other words, how much it will be spread to the reposted sites.

[0146] FIG. 23 is an example of an original site specification screen displayed on the display when the user selects and executes the original site specification and published site estimation button 181 in the published site estimation area 153 on the execution selection screen 150 in FIG. 14.

[0147] On the original site designation screen 330 in Fig. 23, a plurality of sets of check boxes 341 and items 342 are displayed side by side. The original sites are displayed in the items 342, and the user checks (designates) the check box 341 of the original site that the user has determined. The sites displayed on the original site designation screen 330 are only the original sites.

[0148] When the execution button 345 is pressed, the reposting site estimation unit 121 estimates the reposting sites that would be reposted if an article were created on the designated original site and displays them on the screen. When the cancel button 346 is pressed, the original site designation screen 330 is erased, and the process returns to the execution selection screen 150 in Fig. 14.

[0149] The estimation result of the reposting sites by the reposting site estimation unit 121 is the same as that of the original site selection result screen 230 in Fig. 16, so the illustration is omitted. The original site selection result screen 230 in Fig. 16 corresponds to the estimation result when three sites, "PORESIDENT on-line", "Asia Economy Online", and "Modern Business", are designated as the original sites.

[0150] For example, the user uses the original site selection function of the original site selection area 152 (selection unit 101) to determine several original sites as the sites targeted for posting. Then, through the reposting site estimation process, it is possible to visualize the influence of the original sites by estimating how many reposting sites the article would be reposted to if it were posted on the determined original sites based on past performance. If, as in the original site selection result screen 230 in Fig. 16, the article is posted on three original sites, "PORESIDENT on-line", "Asia Economy Online", and "Modern Business", it can be predicted that the article will be posted on 30 sites (= 15 sites + 9 sites + 6 sites), including the original sites, and viewed by approximately 230 million users (total number of views).

[0151] Referring to the flowchart of FIG. 24, an example of the posting site estimation process by the posting site estimation unit 121 will be described. This process is started, for example, when the original site specification / posting site estimation button 181 is selected and the execute button 154 is pressed.

[0152] First, in step S51, the posting site estimation unit 121 causes the display to show the original site specification screen 330 of FIG. 23 for specifying the original site. The user specifies a desired original site and presses the execute button 345.

[0153] In step S52, the posting site estimation unit 121 determines whether the original site has been specified, that is, whether a predetermined original site has been checked on the original site specification screen 330 and the execute button 345 has been pressed. In step S52, the process is repeated until it is determined that the execute button 345 has been pressed. When it is determined that the execute button 345 has been pressed, the process proceeds to step S53.

[0154] In step S53, the posting site estimation unit 121 estimates a reposting site that has a parent-child relationship with the specified original site based on the past record of collection information. The reposting site having a parent-child relationship with the original site may be a site that has been reposted from the original site at least once in the past, or a site that has been reposted from the original site a predetermined number of times over a certain period. Alternatively, on the original site specification screen 330 of FIG. 23, it may be configured to be able to specify a period, and a site that has been reposted from the original site during the specified period may be used as the estimation result.

[0155] In step S54, the posting site estimation unit 121 displays the specified original site and the estimated reposting site. A plurality of lists consisting of the specified original site and the estimated reposting site may be displayed. After the list is displayed, the posting site estimation process ends when the cancel button 346 is pressed or the like.

[0156] The posting site estimation process is executed as described above. According to the posting site estimation process, when the original site is determined, it is possible to estimate on which reposting site it will be posted.

[0157] <11. Date-Specified Posting Site Estimation Process> Next, the date-specified posting site estimation process executed by the date-specified posting site estimation unit 122 will be described.

[0158] The date-specified posting site estimation unit 122 estimates the reposting site on the condition of the site article of the original site actually posted. That is, when the original site actually posted is known, the date-specified posting site estimation unit 122 specifies the date of the original site and estimates how much it will be spread to the reposting site.

[0159] FIG. 25 is an example of an actual posting original site input screen displayed on the display when the user selects and executes the date-specified posting site estimation button 182 in the posting site estimation area 153 on the execution selection screen 150 of FIG. 14.

[0160] The actual posting original site input screen 350 in FIG. 25 has a site name input unit 361, a URL input unit 362, a date input unit 363, a title input unit 364, an execution button 365, and a cancel button 366.

[0161] The site name input unit 361 is input with the site name of the original site actually posted in the past. The URL input unit 362 is input with the URL (Uniform Resource Locator) of the original site actually posted in the past. It is sufficient that at least one of the site name input unit 361 or the URL input unit 362 is input. However, as will be described later with reference to FIGS. 26 to 28, more detailed output can be obtained by inputting the URL.

[0162] The date input section 363 is input with the date on which the original site was actually published in the past. The title input section 364 is input with the title (heading) published on the original site. When the execution button 365 is pressed, the date-specified / reposting site estimation unit 122 estimates the reposting site based on the original site that was actually published in the past and displays it on the screen. When the cancel button 366 is pressed, the actual posting source site input screen 350 is deleted and the process returns to the execution selection screen 150 in FIG. 14.

[0163] The user inputs at least one of the site name input section 361 or the URL input section 362, the date input section 363, and the title input section 364 for the site article of the website that was actually published in the past, and presses the execution button 365.

[0164] FIG. 26 shows an example of an estimation result by the date-specified / reposting site estimation unit 122 when the site name is input to the site name input section 361 without inputting the URL of the URL input section 362.

[0165] For example, on the actual posting source site input screen 350 in FIG. 25, information on a site article published in the past on the original site "Sports JP" was input. On the screen displaying the estimation result, an estimation result that it was reposted to 12 reposting sites is displayed, and the site name and the actual number of cases of each reposting site are displayed.

[0166] FIG. 27 shows an example of an estimation result by the date-specified / reposting site estimation unit 122 when the site name is input to the site name input section 361 without inputting the URL of the URL input section 362.

[0167] For example, on the actual source site input screen 350 of FIG. 25, information on site articles previously published on the source site "Day Sports" was input. On the screen for displaying the estimation result, an estimation result indicating that the articles were reposted on 14 reposting sites is displayed, along with the site names and the actual numbers of cases of each reposting site. The items shown as detailed information for each reposting site are not limited to just the actual numbers of cases. For example, as in the example of the source site selection result screen 300 shown in FIG. 21, classification (3), assumed UU / day (number of users), advertising conversion value, etc. may be displayed.

[0168] FIG. 28 shows an example of an estimation result by the date specification and reposting site estimation unit 122 when a URL is input to the URL input section 362.

[0169] Although shown overlapping due to space limitations on the page, the estimation report 381A corresponds to the estimation result when the URL, date, and headline of the source site "Sports JP" are input for the site article shown in FIG. 26. On the other hand, the estimation report 381B corresponds to the estimation result when the URL, date, and headline of the source site "Day Sports" are input for the site article shown in FIG. 27.

[0170] When a URL is input on the actual source site input screen 350 of FIG. 25, as shown in FIG. 28, for each of the source site and the estimated reposting sites, information indicating the site name, URL or source of reposting, date, and headline is displayed as the estimation report 381. Among the information in the estimation report 381, the information on the source site at the topmost row is actual information, but the information on the reposting sites from the second row onwards is information estimated by the date specification and reposting site estimation unit 122. The format of this estimation report 381 is displayed in the same format as, for example, the collected article information list 81 shown in FIG. 6, that is, the same format as the list when actually collecting site articles. As a result, although it is an estimation, the same result as when actually investigating site articles can be obtained.

[0171] The site articles published on the website have their publication periods determined by the media. After a certain period of time, it is impossible to actually investigate which reprint sites they were published on. Even if the article information database 12 does not hold information about the site articles to be investigated, there is sufficient information accumulated to infer the contractual relationships between the media regarding which site articles of which original sites were published on which reprint sites during the same period. By utilizing the accumulated information, when information on the site articles of the actual original sites on past dates (for example, five years ago) whose publication periods have ended is input, it is possible to estimate and display the reprint sites on which they would have been published based on the actual performance at that time.

[0172] Referring to the flowchart of FIG. 29, an example of the date-specified publication site estimation process by the date-specified publication site estimation unit 122 will be described. This process is started, for example, when the date-specified publication site estimation button 182 is selected and the execute button 154 is pressed.

[0173] First, in step S71, the date-specified publication site estimation unit 122 causes the display to show the actual publication original site input screen 350 of FIG. 25 for designating the original site on which the article was actually published. The user inputs information on the desired original site and presses the execute button 365.

[0174] In step S72, the date-specified publication site estimation unit 122 determines whether the original site has been designated, that is, whether the site name, URL, date, and title of a predetermined original site have been input on the actual publication original site input screen 350 and the execute button 365 has been pressed. The process is repeated until it is determined in step S72 that the execute button 365 has been pressed. If it is determined that the execute button 365 has been pressed, the process proceeds to step S73.

[0175] In step S73, the date specification and posting site estimation unit 122 estimates a reposting site that has a parent-child relationship with the specified original site based on the past record of collected article information. The reposting site that has a parent-child relationship with the original site may be a site that has been reposted from the original site even once in the past, or a site that has been reposted from the original site a predetermined number of times over a certain period or more.

[0176] In step S74, the date specification and posting site estimation unit 122 displays the specified original site and the estimated reposting site for it. After the list is displayed, the date specification and posting site estimation process ends when the cancel button is pressed or the like.

[0177] The date specification and posting site estimation process is executed as described above. According to the date specification and posting site estimation process, when the original site that was actually posted in the past is known, it is possible to estimate on which reposting site it was posted.

[0178] <12. Classification specification and original site estimation process> Next, the classification specification and posting site estimation process executed by the classification specification and posting site estimation unit 123 will be described.

[0179] On the execution selection screen 150 of FIG. 14, when the user selects and executes the classification specification and posting site estimation button 183 in the posting site estimation area 153, the same screen as the extraction condition setting screen 200 of FIG. 15, that is, a screen on which each item 212 of FIG. 15 can be selected as extraction conditions, is displayed on the display.

[0180] The classification specification and posting site estimation unit 123 extracts sites that satisfy the conditions of the items specified on the extraction condition setting screen 200 and displays them as estimation results. The extraction of sites is different from the posting site estimation process executed by the posting site estimation unit 121 in that sites are extracted without distinguishing between the original site and the reposting site. However, the selection result is displayed as a grouped site list in which the original site is displayed at the top and the reposting sites associated with that original site are displayed from the second row onwards, resulting in a screen similar to FIG. 16.

[0181] For example, when the user wants to search for websites that are published when a "campaign" in the "beauty" industry is carried out using "talent employment" as extraction conditions, the user selects "Beauty" in "Classification 4 (Industry)", "Campaign" in "Classification 5 (Content)", and "Talent Employment" in "Classification 6 (Method)", and estimates the published site. For example, when "Classification 4 (Industry)" is classified into items such as "Food", "Construction", "Finance", "Beauty", "Sports", etc., in the contractual relationship between the original site and the reprinted site, there may be an agreement not to reprint articles in the "Beauty" industry. Therefore, it is possible to output a more accurate estimation result of the reprinted site.

[0182] <13. Hardware Configuration Example of Information Processing Device> Each of the above-described reprinted information generation device 11, article information DB 12, and published information estimation device 13 can be configured by an information processing device such as a server device or a personal computer.

[0183] The above-described series of processes can be executed by hardware or by software. When the series of processes are executed by software, the program constituting the software is installed in a computer. Here, the computer includes a microcomputer incorporated in dedicated hardware, and a general-purpose personal computer, for example, that can execute various functions by installing various programs.

[0184] FIG. 30 is a block diagram showing a hardware configuration example of a computer that executes the above-described series of processes by a program.

[0185] In computer 1000, a CPU (Central Processing Unit) 1001, a ROM (Read Only Memory) 1002, and a RAM (Random Access Memory) 1003 are interconnected by a bus 1004.

[0186] The bus 1004 is further connected to an input / output interface 1005. The input / output interface 1005 is connected to an input unit 1006, an output unit 1007, a storage unit 1008, a communication unit 1009, and a drive 1010.

[0187] The input unit 1006 includes a keyboard, a mouse, a microphone, a touch panel, input terminals, etc. The output unit 1007 includes a display, a speaker, output terminals, etc. The storage unit 1008 includes a hard disk, a RAM disk, a non-volatile memory, etc. The communication unit 1009 includes a network interface, etc. The drive 1010 drives a removable recording medium 1011 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory.

[0188] In the computer 1000 configured as described above, the CPU 1001 loads and executes, for example, a program stored in the storage unit 1008 via the input / output interface 1005 and the bus 1004 into the RAM 1003, whereby the above-described series of processes are performed. The RAM 1003 also appropriately stores data and the like necessary for the CPU 1001 to execute various processes.

[0189] The program executed by the (CPU 1001) of the computer 1000 can be recorded and provided, for example, on a removable recording medium 1011 as a package medium or the like. The program can also be provided via a wired or wireless transmission medium such as a local area network, the Internet, or digital satellite broadcasting.

[0190] In the computer 1000, a program can be installed in the storage unit 1008 via the input / output interface 1005 by mounting the removable recording medium 1011 on the drive 1010. Also, the program can be received by the communication unit 1009 via a wired or wireless transmission medium and installed in the storage unit 1008. Additionally, the program can be pre-installed in the ROM 1002 or the storage unit 1008.

[0191] Note that the program executed by the computer may be a program whose processing is performed in time series according to the order described in this specification, or a program whose processing is performed in parallel or at a necessary timing such as when a call is made.

[0192] In this specification, the steps described in the flowchart are, of course, performed in time series according to the described order, but may also be executed in parallel or at a necessary timing such as when a call is made, even if they are not necessarily processed in time series.

[0193] Note that in this specification, a system means a collection of a plurality of components (devices, modules (parts), etc.), and it does not matter whether all the components are in the same housing. Therefore, a plurality of devices housed in separate housings and connected via a network, and a single device in which a plurality of modules are housed in one housing are both systems.

[0194] The embodiments of the present technology are not limited to the above-described embodiments, and various modifications are possible without departing from the gist of the present technology. For example, a form combining all or part of the above-described plurality of embodiments can be adopted.

[0195] For example, the technology of the present disclosure can take a cloud computing configuration in which one function is shared and jointly processed by a plurality of devices via a network.

[0196] In addition, each step described in the above flowchart can be executed by one device or can be executed in cooperation by a plurality of devices.

[0197] Furthermore, when a plurality of processes are included in one step, the plurality of processes included in that one step can be executed by one device or can be executed in cooperation by a plurality of devices.

[0198] Note that the effects described in this specification are merely illustrative and not limiting, and there may be effects other than those described in this specification.

[0199] Note that the technology of the present disclosure can adopt the following configurations. (1) A storage unit that stores site article information with reprint information in which reprint information indicating whether the site article related to the site article information of specific content posted on the website is a site article by the original medium or a site article by a reprint medium that reprints the site article of the original medium; A selection unit that selects the website of the original medium based on a predetermined condition using the site article information with reprint information in the storage unit An information processing apparatus comprising: (2) The site article information with reprint information stored in the storage unit includes at least one of classification, number of users, number of views, or site score of the website, The information processing apparatus according to (1) above, further comprising a presentation unit that presents at least one of the classification, number of users, number of views, or site score of the website of the original medium selected by the selection unit and the site of the original medium. The information processing apparatus according to (1) above. (3) The site article information with reprint information stored in the storage unit includes at least one of classification, number of users, number of views, or site score of the website, The selection unit selects the website of the original media on the condition of at least one of the classification, the number of users, the number of views, or the site score. The information processing apparatus according to (1) or (2) above. (4) The selection unit selects the website of the original media on the condition of the website of the reposting media. The information processing apparatus according to any one of (1) to (3) above. (5) The selection unit selects the website of the original media and the website of the reposting media. The information processing apparatus according to any one of (1) to (4) above. (6) The reposting media is a media presumed to repost the site article of the original media based on the site article information with reposting information in the storage unit. The information processing apparatus according to (5) above. (7) The apparatus further includes an estimation unit that estimates the website of the reposting media based on a predetermined condition using the site article information with reposting information in the storage unit. The information processing apparatus according to any one of (1) to (6) above. (8) The estimation unit estimates the website of the reposting media that reposts the site article of the original media on the condition of the website of the original media. The information processing apparatus according to (7) above. (9) The estimation unit estimates the website of the reposting media that reposts the site article of the original media on the condition of the site article of the original media actually posted. The information processing apparatus according to (7) or (8) above. (10) The estimation unit estimates the website of the reposting media that reposts the site article of the original media on the condition of at least the site name or URL for the site article of the original media actually posted. The information processing apparatus according to (9) above. (11) The information processing apparatus further includes a presentation unit that presents at least the site name or URL of the website of the reproduced medium estimated by the estimation unit and date information. The information processing apparatus according to any one of (7) to (10) above. (12) An information processing apparatus selects the website of the original medium based on a predetermined condition, using the site article information with reproduction information in which reproduction information indicating whether the site article is a site article by the original medium or a site article by a reproduction medium that reproduces the site article of the original medium is added to the site article information regarding a site article of specific content posted on the website, in the storage unit that stores the site article information with reproduction information. An information processing method. (13) Causes a computer to select the website of the original medium based on a predetermined condition, using the site article information with reproduction information in which reproduction information indicating whether the site article is a site article by the original medium or a site article by a reproduction medium that reproduces the site article of the original medium is added to the site article information regarding a site article of specific content posted on the website, in the storage unit that stores the site article information with reproduction information. A program for causing execution of the processing.

Description of Signs

[0200] 1 Information processing system, 11 Reprint information generation device, 12 Article information DB, 13 Published information estimation device, 31 Collected article information registration section, 32 Site basic information setting section, 33 Site basic information DB, 34 Reprint information setting section, 35 Collected article DB, 36 Reconfiguration section, 37 Article attribute information DB, 38 Attribute information registration section, 51A to 52E Site articles, 60 Collected article information registration screen, 61 Site article information input section, 62 Registered site article list display section, 63 End button, 71 Site management number input section, 72 Site name input section, 73 URL input section, 74A First heading input section, 74B Second heading input section, 75 Date input section, 76 Registration button, 77 Deletion button, 101 Selection section, 102 Estimation section, 103 Presentation section, 111 Original site selection section, 112 Original site selection section, 113 Original site selection section, 121 Published site estimation section, 122 Published site estimation section, 123 Published site estimation section, 150 Execution selection screen, 152 Original site selection area, 153 Published site estimation area, 154 Execution button, 155 Cancel button, 171 Original site selection button, 172 Original site selection button, 173 Original site selection button, 181 Published site estimation button, 182 Published site estimation button, 183 Published site estimation button, 200 Extraction condition setting screen, 230 Original site selection result screen, 270 Reprint site designation screen, 300 Original site selection result screen, 330 Original site designation screen, 350 Actual published original site input screen, 1000 Computer, 1002 ROM, 1004 Bus, 1005 Input / output interface, 1006 Input section, 1007 Output section, 1008 Memory section, 1009 Communication section, 1010 Drive, 1011 Removable recording medium

Claims

1. A storage unit that stores site article information with reprint information, which is obtained by adding reprint information indicating whether the site article is a site article by an original media or a site article by a reprinting media that reprints the site article of the original media to site article information related to a site article of a specific content posted on a web site; a selection unit that selects a website of the original media based on a predetermined condition by using the site article information with reprint information in the storage unit; An information processing device comprising:

2. The site article information with reprint information stored in the storage unit includes at least one of a classification of the website, a number of users, a number of views, or a site score, The method further includes a presentation unit that presents at least one of the web sites of the source media selected by the selection unit, the classification of the site of the source media, the number of users, the number of views, or the site score. The information processing device according to claim 1 .

3. The site article information with reprint information stored in the storage unit includes at least one of a classification of the website, a number of users, a number of views, or a site score, The selection unit selects a website of the source media based on at least one of the classification, the number of users, the number of views, and the site score. The information processing device according to claim 1 .

4. The selection unit selects a website of the original medium on the basis of the website of the reprinted medium. The information processing device according to claim 1 .

5. The selection unit selects a website of the original medium and a website of the reprint medium. The information processing device according to claim 1 .

6. The reprinting media is media that is estimated to reprint the site article of the original media based on the site article information with reprinting information in the storage unit. The information processing device according to claim 4.

7. The method further includes an estimation unit that estimates a website of the reprint media based on a predetermined condition using the site article information with reprint information in the storage unit. The information processing device according to claim 1 .

8. The estimation unit estimates a website of the reprinting media that reprints a site article of the original media, based on the website of the original media. The information processing device according to claim 7.

9. The estimation unit estimates a website of the reprinting media that reprints the site article of the original media, based on the site article of the original media that was actually published. The information processing device according to claim 7.

10. The estimation unit estimates a website of the reprinting media that reprints the site article of the original media, based on at least a site name or a URL, for the site article of the original media that was actually published. The information processing device according to claim 9.

11. The method further includes a presentation unit that presents at least the site name or URL of the website of the reprint medium estimated by the estimation unit and date information. The information processing device according to claim 7.

12. An information processing device, A storage unit stores site article information with reprinting information, which is obtained by adding reprinting information indicating whether the site article is a site article by an original media or a site article by a reprinting media that reprints the site article of the original media to site article information related to a site article of specific content posted on a web site, and uses the site article information with reprinting information to select a web site of the original media based on a predetermined condition. Information processing methods.

13. On the computer, A storage unit stores site article information with reprinting information, which is obtained by adding reprinting information indicating whether the site article is a site article by an original media or a site article by a reprinting media that reprints the site article of the original media to site article information related to a site article of specific content posted on a web site, and uses the site article information with reprinting information to select a web site of the original media based on a predetermined condition. A program for executing a process.

Images