Self-order system, information terminal, self-order method, and program

Abstract

To increase an average order value by encouraging a customer to imagine food combinations.SOLUTION: A self-order system includes a storage apparatus and an order terminal. The storage apparatus stores at least one pieces of combination information that associates an original menu video related to combinations of at least two kinds of commodities out of multiple kinds of commodities provided in a store, with at least two kinds of commodities combined in the original menu video. The order terminal is a terminal which is disposed in the store and operated by a customer for placing an order. The order terminal reproduces the original menu video.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present disclosure relates to a self-ordering system, an information terminal, a self-ordering method, and a program.

Background Art

[0002] In recent years, the eating-out industry such as the restaurant business has seen a decline in overall industry sales, and there is an urgent need to increase sales. One of the countermeasures is to increase the average customer spending by promoting "impulse buying".

[0003] "Impulse buying" refers to the act of additionally ordering unintended dishes when ordering a dish. In a self-ordering system used in a restaurant or the like, when ordering a dish, recommended items for the ordered product are displayed on the terminal screen to encourage customers to place additional orders.

[0004] In Patent Document 1, a self-ordering system having a function of recommending dishes according to the elapsed time after placing an order for a dish has been proposed.

Prior Art Documents

Patent Documents

[0005]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0006] However, when displaying on the screen, since only a list of product images is presented, the user cannot imagine the relevance, combination, or food pairing with the ordered product, and may not place additional orders.

[0007] In the above Patent Document 1, the recommended dishes are determined based on customer attribute analysis and the dish groups of the ordered products. This enables the recommendation of products. However, on the other hand, the recommended products displayed on the screen only show product images arranged side by side, and the problem is that users cannot imagine the relevance, combination, or food pairing with the ordered products.

[0008] An object of the present disclosure is to provide a technique for increasing the average customer spend by enabling customers to imagine food pairing methods.

Means for Solving the Problem

[0009] A storage device that stores at least one combination information associating a combination video related to combining at least two types of products out of a plurality of types of products provided in the store, and the at least two types of products combined in the combination video; An information terminal disposed in the store and operated when a customer places an order; including The information terminal plays the combination video. A self-ordering system is provided.

[0010] An information terminal disposed in the store and operated when a customer places an order, plays a combination video related to combining at least two types of products out of a plurality of types of products provided in the store. An information terminal is provided.

[0011] Stores at least one combination information associating a combination video related to combining at least two types of products out of a plurality of types of products provided in the store, and the at least two types of products combined in the combination video; The information terminal disposed in the store and operated when a customer places an order plays the combination video. A self-ordering method is provided.

Effect of the Invention

[0012] According to the present disclosure, the average customer spending can be increased by specifically enabling customers to imagine food pairings.

Brief Description of the Drawings

[0013]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7

Figure 8

Figure 9

Figure 10

Figure 11

Figure 12

Modes for Carrying Out the Invention

[0014] (Summary of the Present Disclosure) First, with reference to FIG. 1, the summary of the present disclosure will be described. As shown in FIG. 1, the self-ordering system 100 includes a storage device 101 and an information terminal 102.

[0015] The memory device 101 stores at least one combination information that associates a combination video related to combining at least two types of products out of a plurality of types of products provided in the store, and the at least two types of products combined in the combination video.

[0016] The information terminal 102 is arranged in the store and is operated when a customer places an order.

[0017] Then, the information terminal 102 plays the combination video.

[0018] According to the above configuration, the customer unit price can be increased by specifically imagining the way of food combinations for the customer.

[0019] (First Embodiment) Next, the first embodiment of the present disclosure will be described.

[0020] FIG. 2 shows a block diagram of the self-ordering system 1. As shown in FIG. 2, the self-ordering system 1 includes a video search server 2, a head office server 3, a store server 4, and a plurality of order terminals 5.

[0021] The video search server 2, the head office server 3, and the store server 4 are configured to be capable of two-way communication via, for example, a WAN 6 (Wide Area Network). The video search server 2 is configured to be capable of two-way communication with a video distribution server 7 via the WAN 6. Each of the video search server 2, the head office server 3, and the store server 4 may be realized by one device, or may be realized by distributed processing by a plurality of devices. The video search server 2, the head office server 3, and the store server 4 may be realized by one device.

[0022] In this embodiment, the store server 4 and the plurality of order terminals 5 are installed within the same store 8. The store server 4 is configured to be capable of two-way communication with the plurality of order terminals 5 typically via a LAN (Local Area Network). The number of order terminals 5 arranged within the store 8 may be one or two or more. The order terminal 5 is a specific example of an information terminal.

[0023] Typical examples of the video distribution server 7 include Youtube (registered trademark), Tiktok (registered trademark), Instagram (registered trademark), etc.

[0024] Figure 3 shows a block diagram of the video search server 2. As shown in Figure 3, the video search server 2 includes a processor 2a, a memory 2b, and a communication interface 2c. The processor 2a can access the memory 2b. The processor 2a reads and executes a program stored in the memory 2b. As a result, the program causes hardware such as the processor 2a to function as a video search unit 10, an extraction unit 11, and a storage unit 12. The memory 2b constitutes a database 9. The memory 2b is a specific example of a storage device. The memory 2b is composed of a ROM (Read Only Memory), a RAM (Random Access Memory), an HDD (Hard Disc Drive), a storage medium, etc.

[0025] The video search unit 10 accesses the video distribution server 7. The video search unit 10 executes a keyword search using the search service provided by the video distribution server 7. Typical examples of the search keywords used for the keyword search include the name of the store 8, the name of the products provided by the store 8, and the original menu. Then, the video search unit 10 receives a plurality of video-related information from the video distribution server 7 as search results. Each video-related information includes a URL for referring to the corresponding video and a summary column of the corresponding video.

[0026] The extraction unit 11 extracts, as original menu video-related information, the video-related information related to the original menu from among the plurality of video-related information obtained by the video search unit 10 from the video distribution server 7. Here, the original menu (original dish) is a menu (dish) that combines at least two types of products among the plurality of types of products provided in the store 8. When extracting the original menu video-related information from the plurality of video-related information, the extraction unit 11, for example, refers to the video corresponding to each video-related information from the video distribution server 7 and analyzes the image included in the video. The extraction unit 11 analyzes the audio of the video corresponding to each video-related information. The extraction unit 11 analyzes the summary field of the video corresponding to each video-related information. Based on these analyses, the extraction unit 11 extracts some original menu video-related information from the plurality of video-related information. The video corresponding to each original menu video-related information is hereinafter also referred to as an original menu video. The original menu video is a specific example of a combination video.

[0027] Based on some original menu video-related information extracted by the extraction unit 11, the storage unit 12 generates some combination information. The storage unit 12 generates one piece of combination information based on one piece of original menu video-related information. Then, the storage unit 12 stores the generated some combination information in the database 9. Here, please refer to FIG. 4. FIG. 4 is a data structure diagram of the database 9. As shown in FIG. 4, the database 9 is composed of a plurality of combination information. Each combination information associates the following information. · ID of the combination information · Video URL which is a URL for viewing the original menu video · Title of the original menu video · Product names of product 1 and product 2 which are the products combined in the original menu introduced in the original menu video · Order numbers of product 1 and product 2 which are the products combined in the original menu introduced in the original menu video

[0028] Next, referring to FIG. 5, the head office server 3 will be described. FIG. 5 shows a block diagram of the head office server 3. As shown in FIG. 5, the head office server 3 includes a processor 3a, a memory 3b, and a communication interface 3c. The processor 3a can access the memory 3b. The processor 3a reads and executes a program stored in the memory 3b. As a result, the program causes hardware such as the processor 3a to function as a distribution data generation unit 20 and a distribution unit 21.

[0029] The distribution data generation unit 20 accesses the database 9 of the video search server 2, and randomly selects and acquires some combination information from among a plurality of pieces of combination information stored in the database 9. The distribution data generation unit 20 generates distribution data composed of some of the acquired original menu video related information. That is, the distribution data includes some combination information.

[0030] The distribution unit 21 distributes the distribution data generated by the distribution data generation unit 20 to the store server 4.

[0031] Next, referring to FIG. 6, the store server 4 will be described. FIG. 6 shows a block diagram of the store server 4. As shown in FIG. 6, the store server 4 includes a processor 4a, a memory 4b, and a communication interface 4c. The processor 4a can access the memory 4b. The processor 4a reads and executes a program stored in the memory 4b. As a result, the program causes hardware such as the processor 4a to function as a distribution data transfer unit 30.

[0032] The distribution data transfer unit 30 distributes the distribution data distributed from the head office server 3 to a plurality of order terminals 5 within the same store 8.

[0033] Next, referring to FIG. 7, each order terminal 5 will be described. FIG. 7 shows a block diagram of the order terminal 5. As shown in FIG. 7, each order terminal 5 includes a processor 5a, a memory 5b, a communication interface 5c, an LCD 5d (Liquid Crystal Display), and an input interface 5e. Each order terminal 5 is typically a tablet terminal. In this case, the input interface 5e is a touch panel. The processor 5a can access the memory 5b. The processor 5a reads and executes a program stored in the memory 5b. As a result, the program causes hardware such as the processor 5a to function as an introduction screen generation unit 40, a screen control unit 41, and a video playback unit 42.

[0034] The introduction screen generation unit 40 generates an introduction screen 50 illustrated in FIG. 10 based on the distribution data distributed from the store server 4. FIG. 10 shows an example of the screen display of the LCD 5d of the order terminal 5. As shown in FIG. 10, the introduction screen generation unit 40 generates the introduction screen 50 based on several combination pieces of information. In the example of FIG. 10, the introduction screen generation unit 40 generates the introduction screen 50 based on two combination pieces of information. As shown in FIG. 10, as an example, for each combination piece of information, the introduction screen 50 displays the title of the original menu video, the thumbnail 50a of the original menu video, the product names and order numbers of product 1 and product 2 combined by the original menu video.

[0035] The screen control unit 41 controls the image to be displayed on the LCD 5d of the order terminal 5. As shown in FIG. 10, the screen control unit 41, for example, displays a welcome screen 51 on the LCD 5d, displays an order screen 52, displays the introduction screen 50, and displays a video playback screen 53.

[0036] The video playback unit 42 plays and displays the original menu video on the LCD 5d in response to a request from the customer.

[0037] Next, referring to FIGS. 8 and 9, the operation flow of the self-ordering system 1 will be described.

[0038] First, referring to FIG. 8, when the video search unit 10 of the video search server 2 executes a keyword search using the search service provided by the video distribution server 7, it determines a search keyword to be used for the keyword search (S100). Next, the video search unit 10 transmits the search keyword to the video distribution server 7 (S110). The video distribution server 7 executes a keyword search based on the search keyword received from the video search server 2 (S120). The video distribution server 7 scrapes the video data, subtitles, summary information, etc. of a plurality of videos that are the search results of the keyword search (S130). Then, the video distribution server 7 transmits the scraping data as video-related information to the video search unit 10 of the video search server 2 (S140).

[0039] The extraction unit 11 of the video search server 2 extracts, as original menu video-related information, the video-related information related to the original menu from among the plurality of video-related information obtained by the video search unit 10 from the video distribution server 7 (S150). Then, the storage unit 12 of the video search server 2 generates several combination information based on some of the original menu video-related information extracted by the extraction unit 11, and stores the generated several combination information in the database 9 (S160).

[0040] Next, referring to FIG. 9, the distribution data generation unit 20 of the head office server 3 accesses the database 9 of the video search server 2, and randomly obtains some combination information from among the plurality of combination information stored in the database 9 (S200). Next, the distribution data generation unit 20 generates distribution data composed of the some combination information obtained (S210). Then, the distribution unit 21 distributes the distribution data generated by the distribution data generation unit 20 to the store server 4 (S220). The distribution data transfer unit 30 of the store server 4 transfers the distribution data distributed from the head office server 3 to a plurality of order terminals 5 within the same store 8 (S230).

[0041] The introduction screen generation unit 40 of the order terminal 5 generates an introduction screen 50 based on the distribution data distributed from the store server 4 (S300). Next, as shown in FIG. 10, the screen control unit 41 displays a welcome screen 51 on the LCD 5d. The welcome screen 51 includes a check-in button 51a. A customer operating the order terminal 5 taps the check-in button 51a to start an order (S310). Then, the screen control unit 41 displays an order screen 52 on the LCD 5d. As shown in FIG. 10, the order screen 52 depicts a plurality of products offered in the store 8 in button form and includes an original menu display button 52a for displaying an original menu. The screen control unit 41 determines whether the customer has tapped the original menu display button 52a (S320). If the answer is No in S320, the screen control unit 41 continues to display the order screen 52 to allow the customer to continue the order operation. On the other hand, if the answer is Yes in S320, the screen control unit 41 causes the introduction screen 50 to be displayed on the LCD 5d (S330). The screen control unit 41 determines whether the customer has tapped any one of several thumbnail images 50a displayed on the introduction screen 50 (S340). If the answer is No in S340, the screen control unit 41 waits until the customer taps any one of the thumbnails 50a. On the other hand, if the answer is Yes in S340, the screen control unit 41 plays the original menu video corresponding to the thumbnail image tapped by the customer and displays it full screen on the LCD 5d, like the video playback screen 53 shown in FIG. 10 (S350).

[0042] The first embodiment has been described above. The first embodiment has the following features.

[0043] The self-ordering system 1 includes a database 9 and an order terminal 5 (information terminal). The database 9 stores at least one combination information that associates an original menu video (combination video) regarding the combination of at least two types of products out of a plurality of types of products provided in the store 8, and at least two types of products combined in the original menu video. The order terminal 5 is a terminal that is arranged in the store 8 and is operated when a customer places an order. And the order terminal 5 plays the original menu video. According to the above configuration, by making the customer imagine the way of food pairing, the average customer price can be increased.

[0044] Also, the order terminal 5 plays the original menu video (S350) in response to a request from the customer (S320). According to the above configuration, the original menu video can be played at an appropriate timing.

[0045] Also, the database 9 stores a plurality of combination information. The order terminal 5 plays the original menu video (S350) corresponding to any one of the plurality of combination information (S340) in response to a request from the customer (S320). Specifically, the video playback unit 42 of the order terminal 5 plays the original menu video corresponding to the thumbnail 50a selected by the customer through a tap operation (S350). According to the above configuration, the original menu video that suits the customer's preference can be played.

[0046] (Second Embodiment) Next, a second embodiment of the present disclosure will be described. Hereinafter, the description will focus on the differences between the present embodiment and the above first embodiment, and duplicate descriptions will be omitted.

[0047] The order terminal 5 of the present embodiment does not include the introduction screen generation unit 40. When the customer registers the product included in the original menu in the order cart, as shown in FIG. 12, the screen control unit 41 of the order terminal 5 automatically pops up and displays the viewing screen 60. On the viewing screen 60, the paired product 60c as a product combined with the product registered by the customer in the order cart is displayed in an illustration format. The viewing screen 60 includes a viewing button 60a for starting the viewing of the original menu video related to the product registered by the customer in the order cart. The viewing screen 60 includes an additional button 60b for additionally registering in the order cart the product combined with the product registered by the customer in the order cart.

[0048] Next, referring to FIG. 11, the control flow of the order terminal 5 will be described. First, the screen control unit 41 of the order terminal 5 displays a welcome screen 51 on the LCD 5d. The welcome screen 51 includes a check-in button 51a. A customer operating the order terminal 5 taps the check-in button 51a to start an order (S500). Then, the screen control unit 41 displays an order screen 52 on the LCD 5d. And a customer operating the order terminal 5 taps any product for the order (S510). Then, the screen control unit 41 accesses the database 9 of the video search server 2 and determines whether there is combination information related to the product ordered by the customer (S520). That is, the screen control unit 41 refers to a plurality of pieces of combination information registered in the database 9 and determines whether the product ordered by the customer corresponds to product 1 or product 2 of any combination information. If the answer is No in S520, the screen control unit 41 performs an order process according to the registered content of the order cart (S600). On the other hand, if the answer is Yes in S520, the screen control unit 41 displays a viewing screen 60 including a paired product 60c as a product combined with the product ordered by the customer on the LCD 5d as shown in FIG. 12 (S530). Next, the screen control unit 41 determines whether the customer has tapped the viewing button 60a (S540). If the answer is Yes in S540, the screen control unit 41 plays the original menu video related to the product ordered by the customer and displays it on the LCD 5d like the video playback screen 53 shown in FIG. 12 (S550), and proceeds to S560. If the answer is No in S540, the screen control unit 41 proceeds to S560. In S560, when the playback of the original menu video ends, the screen control unit 41 displays the viewing screen 60 shown in FIG. 12 on the LCD 5d again and determines whether the customer has tapped the add button 60b (S560). If the answer is Yes in S560, the screen control unit 41 additionally registers the paired product 60c in the order cart (S570) and proceeds to S600. On the other hand, if the answer is No in S560, the screen control unit 41 proceeds to S600. And in S600, the screen control unit 41 executes an order process according to the registered content of the order cart (S600).

[0049] The second embodiment has been described above. The above embodiment has the following features.

[0050] According to the product selected by the customer among a plurality of types of products (S510, S520), the order terminal 5 plays an original menu video (S550). According to the above configuration, an original menu video suitable for the product ordered by the customer can be played.

[0051] The database 9 includes a plurality of combination information. When the product selected by the customer among a plurality of types of products corresponds to any of the plurality of combination information (S520), the order terminal 5 plays the original menu video corresponding to the corresponding combination information (S550). According to the above configuration, an original menu video related to the product ordered by the customer can be played.

[0052] When the product selected by the customer among a plurality of types of products corresponds to any of the plurality of combination information (S520), the order terminal 5 plays the original menu video corresponding to the corresponding combination information (S550), and presents the paired product 60c combined with the selected product to the customer (S530). According to the above configuration, it is possible to introduce to the customer a paired product having a high affinity with the product ordered by the customer.

[0053] Although the present disclosure has been described with reference to the embodiments, the present disclosure is not limited to the above-described embodiments. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present disclosure within the scope of the present disclosure. And each embodiment can be combined with other embodiments as appropriate.

[0054] Each drawing is merely an illustration for explaining one or more embodiments. Each drawing may be associated with one or more other embodiments, rather than being associated with only one specific embodiment. As can be understood by those skilled in the art, various features or steps described with reference to any one drawing can be combined with the features or steps shown in one or more other drawings to create, for example, embodiments that are not explicitly illustrated or described. Not all of the features or steps shown in any one drawing for explaining exemplary embodiments are necessarily essential, and some features or steps may be omitted. The order of the steps described in any drawing may be changed as appropriate.

[0055] Some or all of the above embodiments may be described as follows, but are not limited thereto. (Appendix 1) A storage device that stores at least one combination information associating a combination video regarding the combination of at least two types of products out of a plurality of types of products provided in a store with the at least two types of products combined in the combination video; An information terminal arranged in the store and operated when a customer places an order; comprising The information terminal plays the combination video. Self-ordering system. (Appendix 2) The self-ordering system according to Appendix 1, The information terminal plays the combination video in response to a request from the customer. Self-ordering system. (Appendix 3) The self-ordering system according to Appendix 2, The at least one combination information includes a plurality of combination information, The information terminal plays a combination video corresponding to any one of the plurality of combination information in response to a request from the customer. Self-ordering system. (Appendix 4) The self-ordering system according to Appendix 1, wherein the information terminal plays the combined video according to the product selected by the customer among the plurality of types of products. Self-ordering system. (Appendix 5) The self-ordering system according to Appendix 4, wherein the at least one piece of combined information includes a plurality of pieces of combined information. When the product selected by the customer among the plurality of types of products corresponds to any of the plurality of pieces of combined information, the information terminal plays the combined video corresponding to the corresponding piece of combined information. Self-ordering system. (Appendix 6) The self-ordering system according to Appendix 4, When the product selected by the customer among the plurality of types of products corresponds to any of the plurality of pieces of combined information, the information terminal plays the combined video corresponding to the corresponding piece of combined information and presents to the customer the products combined with the selected product. Self-ordering system. (Appendix 7) An information terminal arranged in a store and operated when a customer places an order, which plays a combined video regarding the combination of at least two types of products among the plurality of types of products provided in the store. Information terminal. (Appendix 8) stores at least one piece of combined information associating a combined video regarding the combination of at least two types of products among the plurality of types of products provided in the store with the at least two types of products combined in the combined video, and the information terminal arranged in the store and operated when a customer places an order plays the combined video. Self-ordering method. (Appendix 9) A program for causing a computer to execute the self-ordering method described in Appendix 8.

[0056] Some or all of the elements (e.g., configuration and function) described in Appendices 2 to 6 that are subordinate to Appendix 1 may be subordinate to Appendices 7, 8, and 9 in the same subordinate relationship as Appendices 2 to 6. Some or all of the elements described in any appendix may be applied to various hardware, software, recording means for recording software, systems, and methods.

Explanation of Signs

[0057] 1 Self-ordering system 2 Video search server 2a Processor 2b Memory 2c Communication interface 3 Headquarters server 3a Processor 3b Memory 3c Communication interface 4 Store server 4a Processor 4b Memory 4c Communication interface 5 Order terminal 5a Processor 5b Memory 5c Communication interface 5d LCD 5e Input interface 6 WAN 7 Video distribution server 8 Store 9 Database 10 Video search section 11 Extraction section 12 Storage section 20 Distribution data generation section 21 Distribution section 30 Distribution data transfer section 40 Introduction screen generation section 41 Screen control section 42 Video playback section 50 Introduction screen 50a Thumbnail 51 Welcome Screen 51a Check-in Button 52 Order Screen 52a Original Menu Display Button 53 Video Playback Screen 60 Viewing Screen 60a Viewing Button 60b Add Button 60c Paired Products

Claims

1. a storage device that stores a combination video relating to a combination of at least two types of products among a plurality of types of products offered in a store, and at least one piece of combination information that associates the at least two types of products combined in the combination video; an information terminal that is placed in the store and that is operated by customers when placing an order; Including, The information terminal plays the combined video. Self-order system.

2. The self-ordering system according to claim 1, the information terminal plays the combined video in response to a request from the customer. Self-order system.

3. The self-ordering system according to claim 2, the at least one combination information includes a plurality of combination information; the information terminal plays a combination video corresponding to any one of the plurality of combination information in response to a request from the customer; Self-order system.

4. The self-ordering system according to claim 1, the information terminal plays the combination video in accordance with the product selected by the customer from the plurality of types of products; Self-order system.

5. The self-ordering system according to claim 4, the at least one combination information includes a plurality of combination information; When the product selected by the customer from the plurality of types of products corresponds to any one of the plurality of combination information, the information terminal plays a combination video corresponding to the corresponding combination information. Self-order system.

6. The self-ordering system according to claim 4, When a product selected by the customer from the plurality of types of products corresponds to any one of the plurality of combination information, the information terminal plays a combination video corresponding to the corresponding combination information and presents to the customer products that can be combined with the selected product. Self-order system.

7. An information terminal that is placed in a store and operated by a customer when placing an order, playing a combination video relating to a combination of at least two types of products among the multiple types of products offered in the store; Information terminal.

8. storing at least one combination information linking a combination video relating to a combination of at least two types of products among a plurality of types of products offered in a store with the at least two types of products combined in the combination video; an information terminal that is placed in the store and that is operated by the customer when placing an order plays the combined video; Self-ordering method.

9. A program that causes a computer to execute the self-ordering method according to claim 8.

Images