Evaluation posting system, evaluation posting method, and program
The rating posting system addresses the imbalance in positive and negative reviews by facilitating easy posting of positive feedback to external sites, enhancing marketing through automatic integration and prioritization.
Patent Information
- Application Number
- JP2024013780
- Authority / Receiving Office
- JP · JP
- Patent Type
- Applications
- Current Assignee / Owner
- Filing Date
- 2024-01-31
- Publication Date
- 2025-08-13
AI Technical Summary
Dissatisfied consumers are more likely to post negative reviews than satisfied consumers are to post positive reviews, posing a challenge for businesses in gaining positive marketing feedback.
A rating posting system that includes an order sending unit, a first rating sending unit, a linking screen display unit, and an automatic copying unit, which facilitates sending ratings to a server and automatically copies them to external websites like Google Maps, with a linkability determination unit to prioritize positive reviews.
Encourages satisfied consumers to post positive reviews by seamlessly integrating them with external platforms, prioritizing positive feedback and enhancing word-of-mouth marketing.
Smart Images

Figure 2025118458000001_ABST
Abstract
Description
[Technical Field]
[0001] The present invention relates to a rating posting system, a rating posting method, and a program, and more particularly to a rating posting system that posts ratings from a user terminal via the Internet. [Background technology]
[0002] When consumers search for restaurants and other establishments, there are known websites that allow them to check what other consumers have previously rated the establishment, and systems that allow consumers to rate the establishment.
[0003] Stores make various operational efforts as part of their marketing efforts to gain positive reviews from satisfied customers and attract more customers in the future. Summary of the Invention [Problem to be solved by the invention]
[0004] However, in general, dissatisfied consumers are more likely to post negative reviews than satisfied consumers are to post positive reviews.
[0005] Therefore, an object of the present invention is to provide a rating posting system etc. that can encourage satisfied consumers to post positive reviews. [Means for solving the problem]
[0006] A first aspect of the present invention is a rating posting system for posting ratings of physical stores from a user terminal via the Internet, comprising: an order sending unit that sends an order for a product or service from the user terminal to the physical store; a first rating sending unit that sends a rating entered from a rating screen displayed on the user terminal to a server; and a linking screen display unit that displays an external website linking screen on the user terminal that includes a link to an external website when the rating is sent to the server by the first rating sending unit.
[0007] A second aspect of the present invention is a rating posting system according to the first aspect, further comprising a memory unit that stores a reference value for the rating, and a linkability determination unit that determines whether or not to display the external website linkage screen, wherein the linkability determination unit determines that the external website linkage screen should be displayed if the rating input from the rating screen is equal to or greater than the reference value, and determines that the external website linkage screen should not be displayed if the rating input from the rating screen is less than the reference value.
[0008] A third aspect of the present invention is the rating posting system according to the second aspect, further comprising an automatic copy unit that automatically copies the rating input from the rating screen.
[0009] A fourth aspect of the present invention is a rating posting method using a rating posting system for posting ratings of physical stores from a user terminal via the Internet, the rating posting system including an order sending unit that sends an order for a product or service from the user terminal to the physical store, a first rating sending unit that sends the rating entered from a rating screen displayed on the user terminal to a server, a link screen display unit that displays an external website link screen including a link to an external website, and an automatic copying unit that automatically copies the rating entered from the rating screen, the rating posting method including an order sending step in which the order sending unit sends an order for a product or service to the physical store, a first rating sending step in which the first rating sending unit sends the rating entered from the rating screen to a server, and a link screen display step in which the link screen display unit displays an external website link screen on the user terminal including a link to an external website when the rating is sent to the server in the first rating sending step.
[0010] A fifth aspect of the present invention is a program for causing a computer to execute the rating posting method of the fourth aspect. [Effects of the Invention]
[0011] According to each aspect of the present invention, it is possible to provide a rating posting system that allows users to not only send reviews to a server but also easily post them on external websites such as Google Maps. In particular, the process of inviting users to post reviews on external websites from an ordering app that they use to order products or services from brick-and-mortar stores such as restaurants is a unique idea of the present inventors.
[0012] According to the second aspect of the present invention, by determining whether or not to display a screen for linking to an external website based on the rating entered by the user, it becomes possible to encourage users to give priority to posting positive reviews to external websites.
[0013] According to the third aspect of the present invention, when a product receives a desirable rating from a user, it becomes easy for the content of the high rating, including the user's comments, to be shared on an external website as word-of-mouth. [Brief explanation of the drawings]
[0014] [Figure 1] FIG. 1 is a block diagram of a rating posting system according to an embodiment of the present invention. [Figure 2] Flow diagram of a method for posting reviews according to the present embodiment [Figure 3] An example of an order screen [Figure 4] An example of an evaluation screen [Figure 5] An example of a Google Maps integration screen [Figure 6] Google account login screen [Figure 7] An example of an order screen [Figure 8] An example of the payment screen at the cash register [Figure 9] An example of an evaluation screen [Figure 10] An example of a receipt screen DETAILED DESCRIPTION OF THE INVENTION
[0015] Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. However, the present invention is not limited to the following examples. [Example]
[0016] 1 is a block diagram of a review posting system 1 according to this embodiment. The review posting system 1 includes an order sending unit 2, a first review sending unit 3, a link screen display unit 5, an automatic copy unit 7, a storage unit 9, a link possibility determination unit 11, and a second review sending unit 13.
[0017] The first evaluation sending unit 3 sends the evaluation entered on the evaluation screen displayed on the user's device to the server. This evaluation screen is the screen of a store app or ordering app used by restaurants and other businesses to attract customers and place orders. Users can evaluate the restaurant from the evaluation screen displayed while using the app.
[0018] When the first evaluation sending unit 3 sends the evaluation to the server, the link screen display unit 5 displays an external website link screen including a link to the external website.
[0019] The automatic copy unit 7 automatically copies the evaluations entered on the evaluation screen. Here, the evaluation includes at least an evaluation value expressed, for example, as a five-point scale of stars, and an evaluation statement such as a comment. The evaluation to be copied includes at least an evaluation statement such as a comment. The evaluation value does not have to be copied.
[0020] The storage unit 9 stores the reference value for the evaluation value, and the evaluation contents such as the evaluation value and comments.
[0021] The linking possibility determination unit 11 determines whether or not to display the screen for linking to an external website, and if the evaluation input from the evaluation screen is equal to or greater than a reference value, determines that the screen for linking to an external website should be displayed, and if the evaluation input from the evaluation screen is less than the reference value, determines that the screen for linking to an external website should not be displayed.
[0022] The second evaluation sending unit 13 sends the evaluation that is copied by the automatic copying unit and pasted by the user to an external website.
[0023] 2 is a flow diagram of the evaluation posting method according to this embodiment. First, the flow of displaying the evaluation screen from the order screen will be described with reference to FIGS.
[0024] Figures 3(a) and (b) are examples of order screens displayed on a user terminal. The "All," "Food," "Drinks," and "Set" buttons on the order screen shown in Figure 3(a) can be used to move to a product display screen that displays product information for various categories, allowing the user to order products. When the order screen is scrolled down, a "Rate" button 15 appears at the bottom of the order screen, as shown in Figure 3(b) (step ST01).
[0025] 4(a) and 4(b) are examples of rating screens displayed on a user terminal. When a user selects the "Rate" button 15 shown in FIG. 3(b) (step ST02), the rating screen shown in FIG. 4(a) is displayed (step ST03). The rating screen shown in FIG. 4(a) displays a star input field 17 for inputting a five-point rating using star marks, a name input field 19 for inputting the user's name, a review input field 21 for inputting a review, and a "Close" button 23 for closing the rating screen. As shown in FIG. 4(b), when the user selects the "Send Review" button 25 displayed after inputting information in each field (step ST04), the first rating sending unit 3 sends the content of the rating to the server (an example of the "first rating sending step" recited in the claims; step ST05).
[0026] When the server receives the evaluation content from the first evaluation transmission unit 3 (step ST06), the integration determination unit 11 determines whether or not to display the external website integration screen (step ST07). If the user inputs a rating of three stars or less in the star input field 17 of the evaluation screen shown in FIG. 4(b), the evaluation screen displayed on the user terminal is closed and the user returns to the order screen (step ST08-1). If the user inputs a rating of four stars or more in the star input field 17 of the evaluation screen shown in FIG. 4(b), the Google Maps integration screen shown in FIG. 5(a) is displayed on the user terminal (an example of the "integration screen display step" recited in the claims of the present application; step ST08-2).
[0027] 5(a) and 5(b) are examples of a screen for linking to Google Maps displayed on a user's device. When the user selects the "Submit Review" button 25 shown in FIG. 4(b), the Google Maps linking screen shown in FIG. 5(a) is displayed (step ST08-2), as described above. When the user selects the "Review on Google" button 27 (step ST09), the automatic copying unit 7 automatically copies the rating entered in the review input field shown in FIG. 4(b) (an example of the "automatic copying step" described in the claims of the present application; step ST10), and the screen shown in FIG. 5(b) is displayed. FIG. 5(b) displays the text "Your review content has been copied" 29, indicating that the content entered on the rating screen in FIG. 4 has been automatically copied, along with a description 31 of steps 1 and 2, which are steps for posting a review on Google Maps, a "Next" button 33, and a "Back" button 35 for returning to the previous screen. When the user selects the "Next" button 33 (step ST11), the user is taken to a different website, Google Maps, and the Google account login screen shown in FIG. 6 is displayed (step ST12).
[0028] When the user logs in by entering their Google account on the login screen (step ST13), a screen for entering a Google Maps review of the store is displayed (step ST14). The information entered on the rating screen in Figure 4 has already been automatically copied to the user's device, so the user simply pastes it into the review input field on the Google Maps review input screen to complete the review entry. When the user selects the post button (step ST15), the second rating sending unit 13 sends the review from the user's device to Google Maps (step ST16). When the review is received by Google Maps, it is reflected on the review page of the store on Google Maps (step ST17).
[0029] In this way, by providing a link that makes it easy to move to Google Maps and automatically copying the review content, it is possible to provide a rating posting system that not only allows users to send reviews to the server, but also allows them to easily post them to Google Maps.
[0030] Next, referring to Figure 7-10, we will explain the process for displaying the evaluation screen after payment.
[0031] FIG. 7(a) is an example of an order screen displayed on a user terminal, and FIG. 7(b) is an example of a checkout / order history screen displayed on a user terminal. When the "Checkout / History" button 37 at the top of FIG. 7(a) is selected, the checkout / order history screen shown in FIG. 7(b) is displayed (step ST01). The checkout / order history screen displays the ordered items, the total amount, a "Pay now with mobile phone" button 39, and a "Pay at register" button 41. The user can select one of the payment methods. For example, when the user selects the "Pay at register" button 41, a payment screen is displayed at the register.
[0032] Figure 8 shows an example of the cash register payment screen displayed on the user terminal. The cash register payment screen displays an explanation of the payment, a "Close payment" button 43, and a "Close" button 45 for closing the screen.
[0033] 9(a) and 9(b) are examples of evaluation screens displayed on the user terminal. When the user selects the "Close Checkout" button 43 shown in FIG. 8 (step ST02), the evaluation screen shown in FIG. 9(a) is displayed (step ST03). The evaluation screen displays a star input field 17 for entering a five-point rating using star marks, a name input field 19 for entering the user's name, a review input field 21 for entering a review, a "Submit Review" button 25, and a "Close" button 23 for closing the evaluation screen. As shown in FIG. 9(b), when the user selects the "Submit Review" button 25 after entering information in each field (step ST04), the first evaluation sending unit 3 sends the evaluation content to the server (step ST05).
[0034] If the user enters a rating of four stars or more in the star input field 17 on the rating screen in Figure 9, after selecting the "Submit review" button 25, the Google Maps integration screen shown in Figure 5 will be displayed, similar to the process of displaying the rating screen from the order screen described above, allowing the user to easily post a review on Google Maps.
[0035] Fig. 10 is an example of a receipt screen displayed on the user terminal. If the user enters a rating of 3 stars or less in the star input field 17 on the rating screen in Fig. 9, after selecting the "Submit review" button 25, the user is not taken to the Google Maps integration screen, the rating screen is closed, and the receipt screen shown in Fig. 10 is displayed (step ST08-1).
[0036] In this way, by determining whether or not to link to Google Maps based on the rating entered by the user in the star input field, it becomes possible to prioritize positive reviews and reflect them on Google Maps. [Explanation of symbols]
[0037] 1: Rating posting system, 2: Order sending unit, 3: First rating sending unit, 5: Link screen display unit, 7: Automatic copying unit, 9: Memory unit, 11: Link possibility determination unit, 13: Second rating sending unit, 15: "Rating" button, 17: Star input field, 19: Name input field, 21: Review input field, 23: "Close" button, 25: "Submit review" button, 27: "Review on Google" button, 29: "Review contents copied", 31: Explanation of steps 1 and 2, 33: "Next" button, 35: "Back" button, 37: "Checkout / history" button, 39: "Pay with mobile phone" button, 41: "Pay at the register" button, 43: "Close checkout" button, 45: "Close" button
Claims
1. A rating posting system for posting ratings of physical stores from a user terminal via the Internet, an order sending unit that sends an order for a product or service from the user terminal to the physical store; a first evaluation sending unit that sends the evaluation input from the evaluation screen displayed on the user terminal to a server; A rating posting system comprising: a link screen display unit that displays an external website link screen on the user terminal, the link including a link to an external website, when the rating is sent to the server by the first rating sending unit.
2. a storage unit that stores a reference value for the evaluation; a linking possibility determination unit that determines whether the external website linking screen is to be displayed; The cooperation possibility determination unit If the evaluation input from the evaluation screen is equal to or greater than the reference value, it is determined that the external website link screen should be displayed; 2. The rating posting system according to claim 1, wherein if the rating input on the rating screen is less than the reference value, it is determined that the external website link screen is not to be displayed.
3. The rating posting system according to claim 2 , further comprising an automatic copy unit that automatically copies the rating input from the rating screen.
4. A rating posting method using a rating posting system in which a user posts a rating for a physical store via the Internet from a user terminal, The evaluation posting system includes: an order sending unit that sends an order for a product or service from the user terminal to the physical store; a first evaluation sending unit that sends the evaluation input from the evaluation screen displayed on the user terminal to a server; a link screen display unit that displays an external website link screen including a link to an external website; an automatic copy unit that automatically copies the evaluation input from the evaluation screen, an order sending step in which the order sending unit sends an order for a product or service to the physical store; a first evaluation sending step in which the first evaluation sending unit sends the evaluation input from the evaluation screen to a server; a link screen display step in which the link screen display unit displays an external website link screen on the user terminal, the external website link screen including a link to an external website, when the rating is sent to the server in the first rating sending step.
5. A program for causing a computer to execute the evaluation posting method according to claim 4.