Server device, control method, and program

Abstract

To provide a server device capable of browsing information on an external page for introducing an object to be sold and offered in a site different from an electronic marketplace on a page for selling the object to be sold in the electronic marketplace, a control method, and a program.SOLUTION: A generation unit 101 of a server device 100 generates a first sales page for selling a first object to be sold in an electronic marketplace and in which a first content published on a first external page for introducing the first object to be sold on a site different from the electronic marketplace is embedded, and link information for transition to a content page related to the first object to be sold is arranged. A provision unit 103 provides a terminal device of a user using the electronic marketplace with the first sales page generated by the generation unit 101.SELECTED DRAWING: Figure 3

Description

[Technical Field]

[0001] The present invention relates to a server device, a control method, and a program. [Background technology]

[0002] There are known electronic markets that sell various products and services. For example, Patent Document 1 discloses a technology for an electronic market that provides electronic content for items for sale in the form of an electronic catalog and allows users to purchase the items for sale. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Special Publication No. 2020-502663 Summary of the Invention [Problem to be solved by the invention]

[0004] The sales page of an item for sale on an online market provides various information about the item, but may also include a link to an external page that introduces the item on a site other than the online market. In such cases, in order to check various information about the item for sale, the user must navigate to the external page on a site other than the online market, which makes it difficult to check information about the item for sale while considering a purchase on the online market.

[0005] The present invention aims to solve the above-mentioned problems and to provide a server device, a control method, and a program that enable users to view information on external pages for introducing items for sale that are provided on sites other than the online market on pages selling items for sale on the online market. [Means for solving the problem]

[0006] A server device according to a first aspect of the present invention comprises: a first sales page for selling a first item for sale on an electronic marketplace, First content published on a first external page for introducing the first sales object on a site different from the online market is embedded; Link information for transitioning to a content page related to the first sales object is placed a generating unit for generating a first sales page; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; The present invention is characterized by comprising:

[0007] In addition, in the server device according to the above aspect, The generation unit If the content page related to the first sales object is a second external page provided on a site different from the online market, and is a second external page that publishes second content embedded in the second sales page for selling the second sales object on the online market generated by the generation unit, As the link information for transitioning to a content page related to the first sales object, first command information for transitioning from the first sales page to the second sales page and displaying the second content embedded in the second sales page on a screen of the terminal device is placed on the first sales page. It is characterized by:

[0008] In addition, in the server device according to the above aspect, The generation unit The content page related to the first sales object is the first external page that publishes the first content embedded in the first sales page; As the link information for transitioning to a content page related to the first sales object, second command information for displaying the first content embedded in the first sales page on a screen of the terminal device without transitioning from the first sales page is placed on the first sales page. It is characterized by:

[0009] In addition, in the server device according to the above aspect, an identifying unit that identifies an external page provided on a site different from the online market as a content page related to the first sales object, the external page being different from the first external page; The device further comprises:

[0010] In addition, in the server device according to the above aspect, the identification unit identifies a plurality of the external pages as content pages related to the first sales object based on a region in which the first sales object is provided; The generating unit places the link information on the first sales page for each of the plurality of external pages identified by the identifying unit. It is characterized by:

[0011] A control method according to a second aspect of the present invention comprises: A control method executed by a server device, a first sales page for selling a first item for sale on an electronic marketplace, First content published on a first external page for introducing the first sales object on a site different from the online market is embedded; Link information for transitioning to a content page related to the first sales object is placed a generating step of generating a first sales page; a providing step of providing the first sales page generated in the generating step to a terminal device of a user who uses the online market; The present invention is characterized by comprising:

[0012] A program according to a third aspect of the present invention comprises: Computer, a first sales page for selling a first item for sale on an electronic marketplace, First content published on a first external page for introducing the first sales object on a site different from the online market is embedded; Link information for transitioning to a content page related to the first sales object is placed a generating unit that generates a first sales page; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; The present invention is characterized in that it functions as a

[0013] The program may be recorded on a non-transitory recording medium. The non-transitory recording medium can be distributed or sold independently of the computer. Here, a non-transitory recording medium refers to a tangible recording medium. Examples of non-transitory recording media include compact discs, flexible disks, hard disks, magneto-optical disks, digital video disks, magnetic tapes, and semiconductor memories. A transitory recording medium refers to the transmission medium (propagation signal) itself. Examples of transitory recording media include electrical signals, optical signals, and electromagnetic waves. A temporary storage area is an area for temporarily storing data and programs, such as volatile memory such as RAM (Random Access Memory). [Effects of the Invention]

[0014] According to the present invention, a server device, a control method, and a program can be provided that enable users to view information on external pages for introducing items for sale that are provided on a site different from the online market on a page selling items for sale on the online market. [Brief explanation of the drawings]

[0015] [Figure 1] FIG. 2 is a diagram illustrating a relationship between a server device according to an embodiment, another server device, and a terminal device. [Figure 2]FIG. 2 is a diagram illustrating a hardware configuration of a server device according to an embodiment. [Figure 3] FIG. 2 is a diagram illustrating a functional configuration of a server device according to an embodiment. [Figure 4] FIG. 10 is a diagram showing an example of a first sales page according to the embodiment. [Figure 5] FIG. 10 is a diagram illustrating an example of a first external page according to the embodiment. [Figure 6] FIG. 10 is a diagram showing an example of a first sales page according to the embodiment. [Figure 7] FIG. 10 is a diagram showing an example of a second sales page according to the embodiment. [Figure 8] FIG. 10 is a diagram illustrating an example of a second external page according to the embodiment. [Figure 9] FIG. 2 is a diagram illustrating a control process executed by a server device according to an embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0016] (1. Overall structure) As shown in FIG. 1, a server device 100 according to an embodiment of the present invention is communicably connected to another server device 200 and a terminal device 300 via a computer communication network 400 such as the Internet.

[0017] The server device 100 is a device that manages the online marketplace. In response to a request from the terminal device 300, the server device 100 provides the terminal device 300 with a sales page for selling items for sale in the online marketplace. In the following description, the online marketplace is a site where accommodation reservations can be made online, the items for sale are accommodation reservations, and the sales page is a reservation page for users to reserve accommodations.

[0018] The other server device 200 is a device that manages a site different from the online market. Content related to items for sale on the online market is published on a page of the site managed by the other server device 200. In response to a request from the server device 100 or the terminal device 300, the other server device 200 provides the server device 100 or the terminal device 300 with a page (hereinafter referred to as an "external page") for introducing items for sale on the online market on a site different from the online market. In the following description, the site managed by the other server device 200 is a travel guide site that provides travel experience stories, and the external page is a page on the travel guide site that publishes experience stories of accommodation facilities.

[0019] The terminal device 300 is a device used by a user who uses the online marketplace managed by the server device 100. The terminal device 300 is, for example, a smartphone, a tablet computer, or the like.

[0020] (2. Server hardware configuration) FIG. 2 is a block diagram showing the hardware configuration of the server device 100. As shown in FIG.

[0021] 2, the server device 100 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM 13, a recording medium 14, an output device 15, a communication device 16, and an input device 17. The components are connected to each other via a bus 18.

[0022] The CPU 11 controls the overall operation of the server device 100, and is connected to each component to exchange control signals and data.

[0023] The ROM 12 stores operating programs and various data necessary for controlling the overall operation of the server device 100 .

[0024] The RAM 13 is used to temporarily store data and programs, and stores programs and data read from the recording medium 14, as well as other data necessary for communication.

[0025] The recording medium 14 is composed of a hard disk, a flash memory, or the like, and records data to be processed by the server device 100.

[0026] The output device 15 includes a display device such as an LCD (Liquid Crystal Display) and an audio output device such as a speaker. The output device 15 outputs, for example, data output from the CPU 11 under the control of the CPU 11.

[0027] The communication device 16 includes a communication interface for connecting the server device 100 to a computer communication network such as the Internet, and communicates with other information processing devices and the like via the communication device 16 .

[0028] The input device 17 includes input devices such as buttons, a keyboard, a touch panel, a microphone, etc. The input device 17 receives an operation input from a user of the server device 100 and outputs a signal corresponding to the received operation input to the CPU 11.

[0029] (3. Functional Configuration of Server Device of Embodiment) The functional configuration of the server device 100 will be described with reference to FIG.

[0030] The server device 100 functionally includes a generating unit 101, an identifying unit 102, and a providing unit 103. In this embodiment, the CPU 11 and the communication device 16 cooperate to function as the generating unit 101, the identifying unit 102, and the providing unit 103.

[0031] The generating unit 101 generates a first sales page for selling a first sales object in an online marketplace.

[0032] The first sales object is an object for sale on the online marketplace, and the first sales page is a page provided on the online marketplace for selling the first sales object.

[0033] For example, if the first sales object is a reservation for "accommodation X," the first sales page is a reservation page for making a reservation for "accommodation X."

[0034] FIG. 4 shows an example of a first sales page. The first sales page 500-1 in FIG. 4 is a reservation page for "Accommodation X," and includes tabs 511 to 516 for switching the information displayed on the screen about the first sales object. The first sales page 500-1 in FIG. 4 shows a state in which the "Facility Introduction" tab 511 is selected, and includes an image 511-1 about the first sales object, text 511-2 about the first sales object, link information 511-3 to 511-6 (described later), and an icon 511-7. By selecting icon 511-7, link information other than link information 511-3 to 511-6 can be displayed. It is assumed that N pieces of link information are arranged on the first sales page 500-1.

[0035] Here, the first sales page generated by the generating unit 101 has embedded therein the first content that is published on a first external page for introducing the first sales object on a site different from the online market.

[0036] The first external page is a page on a site different from the online marketplace for introducing the first sales item of the online marketplace.

[0037] For example, the first external page is a page on a travel guide site managed by another server device 200, in which a review of a stay at "accommodation X" is published as the first content.

[0038] An example of a first external page is shown in Fig. 5. The first external page 600-1 in Fig. 5 is a page of a travel guide site that contains reviews of stays at "Accommodation X," and the first external page 600-1 includes first content 615 having images 611 and 613 related to the first sales object and text 612 and 614 related to the first sales object.

[0039] 6 shows an example of a first sales page in which the first content published on the first external page is embedded. The first sales page 500-1 in FIG. 6 is a reservation page for "Accommodation X," and shows the state in which the "Experiences" tab 516 is selected. The first sales page 500-1 includes the first content 615 published on the first external page 600-1.

[0040] For example, when the generation unit 101 receives a request to view a reservation page for "Accommodation X" from the terminal device 300, the generation unit 101 generates a reservation page for "Accommodation X" in which content published on a page of a travel guide site managed by another server device 200 is embedded. Specifically, when the generation unit 101 receives a viewing request from the terminal device 300 including a facility ID "X" for identifying "Accommodation X," the generation unit 101 searches the travel guide site managed by the other server device 200 based on the facility ID "X" and identifies first content 615 of a travel experience report about staying at "Accommodation X" that has been published on the page of the travel guide site. Then, the generation unit 101 copies the identified first content 615 of a travel experience report about staying at "Accommodation X" to the server device 100 of the online marketplace and embeds it in a first sales page 500-1 as shown in FIG. 6 .

[0041] Furthermore, the first sales page generated by the generating unit 101 includes link information for transitioning to a content page related to the first sales object.

[0042] Here, the identifying unit 102 identifies an external page provided on a site different from the online market as a content page related to the first sales object.

[0043] For example, external pages provided on sites other than the electronic marketplace may be pages of reviews of stays at "Accommodation X" provided on a travel guide site, pages of reviews of stays at other accommodations, or pages introducing tourist spots near "Accommodation X."

[0044] Specifically, the identification unit 102 identifies a plurality of external pages as content pages related to the first sales object based on the region where the first sales object is provided. In the following, it is assumed that the server device 100 uses a recommendation engine that provides information on accommodations and tourist information related to regions in Japan or overseas.

[0045] For example, the identification unit 102 refers to a database in which facility IDs and regions are associated based on the facility ID "X" of "accommodation facility X," and identifies the region in which "accommodation facility X" is located as "region A." Then, the identification unit 102 uses a recommendation engine to identify multiple external pages that publish information about accommodation facilities located in "region A" and recommended information for "region A."

[0046] The generating unit 101 places link information for each of the plurality of external pages identified by the identifying unit 102 on the first sales page.

[0047] For example, the generation unit 101 places link information for transitioning to the identified external page on the first sales page 500-1, as shown in link information 511-3 to 511-6 in Fig. 4. Link information 511-3 to 511-6 are placed in the form of card links having an image 5111 in which an image included in the external page of the transition destination is displayed as a thumbnail, and a portion of the text included in the external page of the transition destination. For example, link information 511-3 is link information for transitioning to a page of reviews of accommodation at "Accommodation Y" provided on the travel guide site, link information 511-4 is link information for transitioning to a page containing recommended information for "Region A" provided on the travel guide site, link information 511-5 is link information for transitioning to a page of reviews of accommodation at "Accommodation X" provided on the travel guide site, and link information 511-6 is link information for transitioning to a page of reviews of accommodation at "Accommodation Z" provided on the travel guide site.

[0048] Here, when the content page related to the first sales object is a second external page provided on a site different from the online marketplace, and is a second external page that publishes second content embedded in the second sales page for selling the second sales object in the online marketplace generated by the generation unit 101, the generation unit 101 places first command information on the first sales page as link information for transitioning to the content page related to the first sales object, which transitions from the first sales page to the second sales page and displays the second content embedded in the second sales page on the screen of the terminal device 300.

[0049] The second sales object is a sales object sold on the online market. The second sales page is a page provided on the online market for selling the second sales object. The second external page is a page provided on a site other than the online market.

[0050] For example, if the second sales target is a reservation for "Accommodation Y" located in the same "Region A" as "Accommodation X," the second sales page is a reservation page for booking "Accommodation Y." The second external page is a page provided by a travel guide site that contains reviews of stays at "Accommodation Y" located in the same "Region A" as "Accommodation X," or a page provided by a travel guide site that contains recommended information for "Region A."

[0051] An example of a second sales page is shown in Figure 7. The second sales page 500-2 in Figure 7 is a reservation page for "Accommodation Y," and includes tabs 521 to 526 for switching the information displayed on the screen about the second sales object. The second sales page 500-2 in Figure 8 shows the state in which tab 516 is selected. The second sales page 500-2 includes second content 625 that is published on a second external page 600-2, which will be described later.

[0052] An example of a second external page is shown in Fig. 8. The second external page 600-2 in Fig. 8 is a page of a travel guide site that contains reviews of stays at "Accommodation Y," and includes second content 625 having images 621-623 related to the second sales object and text 624 related to the second sales object.

[0053] The first command information is command information for transitioning from the first sales page to the second sales page and displaying the second content embedded in the second sales page on the screen of the terminal device 300.

[0054] For example, the first command information is command information for transitioning from the first sales page 500-1 in Figure 4 to the second sales page 500-2 in Figure 7, and displaying the second content 625 embedded in the second sales page 500-2 on the screen with tab 526 selected, as shown in Figure 7.

[0055] For example, if the external page identified by the identification unit 102 is a page of reviews of stays at "Accommodation Y" on which the second content 625 embedded in the reservation page for "Accommodation Y" is published, i.e., the second external page 600-2, the generation unit 101 replaces the link linked to the link information 511-3 with first command information that transitions to the second sales page 500-2 and, with tab 526 selected, displays the second content 625 embedded in the second sales page 500-2 on the screen.

[0056] In addition, when the content page related to the first sales object is a first external page that publishes the first content embedded in the first sales page, the generation unit 101 places second command information on the first sales page as link information for transitioning to the content page related to the first sales object, the second command information causing the first content embedded in the first sales page to be displayed on the screen of the terminal device 300 without transitioning from the first sales page.

[0057] The second command information is command information for displaying the first content embedded in the first sales page on the screen of the terminal device 300 without transitioning from the first sales page.

[0058] For example, the second command information is command information that displays the first content 615 embedded in the first sales page 500-1 on the screen with tab 516 selected, as shown in FIG. 6, without transitioning from the first sales page 500-1 in FIG. 4 to the first external page 600-1 in FIG. 5.

[0059] For example, if the external page identified by the identification unit 102 is a page of reviews of stays at "Accommodation X" on which the first content 615 embedded in the reservation page of "Accommodation X" is published, i.e., the first external page 600-1, the generation unit 101 replaces the link associated with the link information 511-5 with second command information that displays the first content 615 embedded in the first sales page 500-1 on the screen when the tab 516 is selected.

[0060] On the other hand, if the external page identified by the identification unit 102 is not an external page that publishes the content embedded in the sales page provided in the online market, the generation unit 101 does not change the link information for transitioning to the identified content page.

[0061] For example, assume that content published on a page on a travel guide site that lists recommended information for "area A" is not embedded in a sales page on an online marketplace. If the external page identified by the identification unit 102 is a page that lists recommended information for "area A," the generation unit 101 does not change the link associated with the link information 511-4.

[0062] The providing unit 103 provides the first sales page generated by the generating unit 101 to the terminal device 300 of the user who uses the online marketplace.

[0063] For example, the providing unit 103 transmits the first sales page 500-1 of FIG. 4 to the terminal device 300 that transmitted the request to view the reservation page for "Accommodation X."

[0064] When the first sales page 500-1 of Figure 4 is displayed on the screen of the terminal device 300 and the user selects link information 511-3 on the first sales page 500-1 of Figure 4, the user is not transitioned to the second external page 600-2 of Figure 8 of a travel guide site different from the online market, but is transitioned to the second sales page 500-2 of the online market as shown in Figure 7, and the second content 625 is displayed on the screen of the terminal device 300 on the second sales page 500-2.

[0065] Furthermore, when a user selects link information 511-5 on the first sales page 500-1 in FIG. 4, the user is not transitioned to the first external page 600-1 in FIG. 5 of a travel guide site different from the online market, but the first content 615 is displayed on the screen of the terminal device 300 on the first sales page 500-1 as shown in FIG. 6.

[0066] Furthermore, when the user selects link information 511-4 on the first sales page 500-1 in Figure 4, the user is redirected to an external page that contains recommended information for "Area A" on a travel guide site different from the online market, and the content of that external page is displayed on the screen of the terminal device 300.

[0067] (4. Operation of the Server Device of the Embodiment) The operation of the server device 100 of this embodiment will be described with reference to Fig. 9. For example, when the server device 100 receives a request to view a sales page provided in an online market from the terminal device 300, the server device 100 starts the control process shown in Fig. 9.

[0068] The generation unit 101 embeds, into a first sales page for selling a first sales object, a first content that is published on a first external page for introducing the first sales object on a site different from the online market (step S101).

[0069] For example, when the generation unit 101 receives a browsing request including a facility ID "X" for identifying "Accommodation Facility X" from the terminal device 300, the generation unit 101 searches for a travel guide site managed by another server device 200 based on the facility ID "X" and identifies a first content 615 of an account of an experience of staying at "Accommodation Facility X" that is published on a page of the travel guide site. Then, the generation unit 101 embeds the identified first content 615 of an account of an experience of staying at "Accommodation Facility X" in the sales page, as shown in FIG. 6 .

[0070] The identifying unit 102 identifies an external page provided on a site different from the online market as a content page related to the first sales object (step S102).

[0071] For example, based on the facility ID "X" of "Accommodation Facility X," the area where "Accommodation Facility X" is located is identified as "Area A" from a database in which facility IDs are associated with areas, and a recommendation engine is used to identify N external pages that publish information about accommodation facilities located in "Area A" and recommended information for "Area A."

[0072] The generating unit 101 determines whether the content page related to the first sales object is a second external page provided on a site different from the online marketplace, and is a second external page that publishes the second content embedded in the second sales page for selling the second sales object in the online marketplace generated by the generating unit 101 (step S103). When the generating unit 101 determines that the content page related to the first sales object is a second external page provided on a site different from the online marketplace, and is a second external page that publishes the second content embedded in the second sales page for selling the second sales object in the online marketplace generated by the generating unit 101 (step S103; YES), the generating unit 101 places first command information, which is link information for transitioning from the first sales page to the second sales page and causes the second content embedded in the second sales page to be displayed on the screen of the terminal device 300, on the first sales page as link information for transitioning to the content page related to the first sales object (step S104). On the other hand, if the generation unit 101 determines that the content page related to the first sales object is a second external page provided on a site different from the online marketplace and is not a second external page that publishes the second content embedded in the second sales page for selling the second sales object in the online marketplace generated by the generation unit 101 (step S103; NO), proceed to step S105.

[0073] For example, when the generation unit 101 determines that the external page identified by the identification unit 102 as the content page related to the first sales target is a page of experience stories about staying at "Accommodation Y" that publishes the second content 625 embedded in the reservation page for "Accommodation Y," i.e., the second external page 600-2, the generation unit 101 replaces the link associated with the link information 511-3 with first command information for transitioning to the second sales page 500-2 and displaying the second content 625 embedded in the second sales page 500-2 on the screen while the tab 526 is selected, and places the second content 625 on the first sales page 500-1. On the other hand, when the generation unit 101 determines that the external page identified by the identification unit 102 as the content page related to the first sales target is not the external page that publishes the content embedded in the sales page or is the same as the first external page that publishes the first content embedded in the first sales page, the generation unit 101 proceeds to step S105.

[0074] The generating unit 101 determines whether the content page related to the first sales object is a first external page that publishes the first content embedded in the first sales page (step S105). If the generating unit 101 determines that the content page related to the first sales object is a first external page that publishes the first content embedded in the first sales page (step S105; YES), the generating unit 101 places second command information, which causes the first content embedded in the first sales page to be displayed on the screen of the terminal device 300 without transitioning from the first sales page, as link information for transitioning to the content page related to the first sales object, on the first sales page as link information (step S106). On the other hand, if the generating unit 101 determines that the content page related to the first sales object is not a first external page that publishes the first content embedded in the first sales page (step S105; NO), the generating unit 101 places link information for transitioning to the content page (step S107).

[0075] For example, if the external page identified by the identification unit 102 as the content page related to the first sales target is a page of reviews of stays at "Accommodation X" on which first content 615 embedded in the reservation page for "Accommodation X" is published, i.e., first external page 600-1, the generation unit 101 replaces the link associated with link information 511-5 with second command information for displaying the first content 615 embedded in the first sales page 500-1 on the screen while tab 516 is selected, and places the second command information on the first sales page 500-1. On the other hand, if the external page identified by the identification unit 102 as the content page related to the first sales target is a page on which recommended information for "Area A" is posted, the generation unit 101 places link information 511-4 for transitioning to the page on which recommended information for "Area A" is posted.

[0076] The generating unit 101 determines whether all link information for transitioning to the plurality of external pages identified by the identifying unit 102 as content pages related to the first sales object has been placed on the first sales page (step S108). If the generating unit 101 determines that all link information has been placed on the first sales page (step S108; YES), the providing unit 103 provides the first sales page to the terminal device 300 of the user who uses the online market (step S109). On the other hand, if the generating unit 101 determines that not all link information has been placed on the first sales page (step S108; NO), the generating unit 101 repeats the processes of steps S103 to S107 for the identified external pages on which link information has not been placed.

[0077] For example, if the generating unit 101 has placed link information for all of the N external pages identified by the identifying unit 102, the providing unit 103 transmits the first sales page 500-1 of Fig. 4 on which the N pieces of link information have been placed to the terminal device 300 that has sent the request to view the reservation page for "Accommodation Facility X." On the other hand, if the generating unit 101 has not placed link information for all of the N external pages identified by the identifying unit 102, the processing of steps S103 to S107 is repeated for the external pages on which link information has not been placed.

[0078] According to this embodiment, on the sales page of an item for sale on the online market, it is possible to view information on a page that introduces the item, which is provided on a site other than the online market, thereby allowing a user to check various information about the item while considering purchasing it on the online market.

[0079] Furthermore, according to this embodiment, for a different sales item from the one being viewed, the content of an external page provided on a site other than the online market can be viewed on the sales page of the different sales item without transitioning to the external page. Thus, while considering the purchase of various sales items, the user can view information on various sales items without leaving the online market, which is highly convenient for the user and provides information on various sales items.

[0080] Furthermore, according to this embodiment, if a content page related to the currently viewed sales item is identified as an external page that publishes content embedded in the sales page, selecting link information for the content page on the sales page can display the content embedded in the sales page on the screen without transitioning to the external page. This can encourage users to browse within the online marketplace. For example, on the first sales page 500-1 in FIG. 4, the reviews of stays at “Accommodation X” cannot be viewed unless tab 516 is selected. This can lead to users overlooking the reviews. However, when link information 511-5 for transitioning to a page of reviews of stays at “Accommodation X” provided on a travel guide site is selected, first content 615, which is the reviews of stays at “Accommodation X,” is displayed on the screen, as in the first sales page 500-1 in FIG. 6. This can prevent users from overlooking the information provided on the first sales page 500-1 and encourage users to browse within the online marketplace.

[0081] Furthermore, according to this embodiment, first command information and second command information for displaying content embedded in a sales page on the screen are arranged as link information in the form of a card link. Images used for the card link are selected by the recommendation engine based on their appeal to the user, encouraging the user to select link information. This makes it easier to display information on the sales page that would not be displayed on the screen unless the user switches tabs.

[0082] (5. Modifications) Although the embodiment of the present invention has been described above, various modifications and applications are possible in carrying out the present invention.

[0083] In the above embodiment, the generation unit 101 copies the first content 615, which is a review of a stay at the identified "accommodation facility X," to the online marketplace server device 100 and embeds it in the sales page. However, the implementation form in which the generation unit 101 embeds the first content is not limited to this. For example, the generation unit 101 may generate a first sales page that uses an API for acquiring the first content published on the first external page, and the terminal device 300 may acquire the first content via the API and place it on the first sales page. Similarly, the generation unit 101 may copy the second content to the online marketplace server device 100 to generate a second sales page, or may generate a second sales page that uses an API.

[0084] Furthermore, in the above embodiment, the first sales page 500-1 and the second sales page 500-2 include tabs 511-516 and 521-526 for switching the information displayed on the screen for the first sales object. However, the configuration of the first sales page and the second sales page is not limited to this. For example, when the first sales page and the second sales page are initially displayed on the screen of the terminal device 300, the information included on the first sales page and the second sales page may be collapsed and not displayed on the screen, but may be expanded and displayed by selecting a predetermined icon. In this case, when the first command information or the second command information is selected, the first content or the second content is expanded and displayed. This makes it possible to easily display information on the sales page that would not be displayed on the screen unless the information was collapsed and expanded, preventing it from being overlooked.

[0085] Furthermore, in the above embodiment, the identification unit 102 identifies a content page related to the first sales object, but this is not limited to this. The identification unit 102 may also identify an external page provided on a site different from the online marketplace and different from the first external page as a content page related to the first sales object.

[0086] For example, if the first external page is a page of reviews of stays at "Accommodation X" provided on a travel guide site, external pages different from the first external page may be pages of reviews of stays at other accommodations, pages introducing tourist spots near "Accommodation X," etc. In this case, the generation unit 101 does not place link information 511-5 for transitioning to a page of reviews of stays at "Accommodation X" provided on the travel guide site on the first sales page 500-1 in Fig. 4. In other words, link information for transitioning to a page other than the first external page 600-1 on which the first content 615 already embedded in the first sales page 500-1 is published is placed on the first sales page 500-1.

[0087] With this configuration, the sales page can omit link information already embedded in the sales page that leads to external pages where content is published, and only link information that leads to external pages where other content related to the item being sold is published, thereby providing a variety of useful information to users.

[0088] Furthermore, the identifying unit 102 may identify a plurality of external pages different from the first external page as content pages related to the first sales object, based on the region in which the first sales object is provided.

[0089] For example, the identification unit 102 uses a recommendation engine to identify multiple external pages that publish information about "Area A" where "Accommodation Facility X" is located, excluding pages on travel guide sites that include reviews of stays at "Accommodation Facility X."

[0090] In the above embodiment, the identification unit 102 identifies multiple external pages as content pages related to the first sales object based on the region where the first sales object is provided, but this is not limited to this. For example, the identification unit 102 may identify multiple external pages based on the sales price of the first sales object. For example, the identification unit 102 may identify the accommodation price of "Accommodation X" by referring to a database in which facility IDs and accommodation prices are associated based on the facility ID "X" of "Accommodation X," and use a recommendation engine to identify multiple external pages that publish information about accommodation facilities in the same price range as the identified accommodation price. Alternatively, the identification unit 102 may identify multiple external pages based on both the region where the first sales object is provided and the sales price.

[0091] In addition, by applying an operating program that defines the operation of the server device 100 according to the above embodiment to an existing personal computer or information terminal device, it is also possible to make the personal computer or information terminal device function as the server device 100 according to the embodiment.

[0092] The present invention allows various embodiments and modifications without departing from the broad spirit and scope of the present invention. Furthermore, the above-described embodiments are intended to explain the present invention and do not limit the scope of the present invention. That is, the scope of the present invention is defined by the claims, not the embodiments. Various modifications made within the scope of the claims and the meaning of the invention equivalent thereto are considered to be within the scope of the present invention. [Industrial Applicability]

[0093] According to the present invention, a server device, a control method, and a program can be provided that enable users to view information on external pages for introducing items for sale that are provided on a site different from the online market on a page selling items for sale on the online market. [Explanation of symbols]

[0094] 11 CPU 12 ROM 13 RAM 14 Recording media 15 Output Devices 16. Communication Devices 17 Input Devices 18 Bus 100 Server device 101 Generation part 102 Specific section 103 Provision Department 200 Other server devices 300 Terminal Device 400 Computer Network 500-1 First sales page 500-2 Second sales page 511~516,521~526 tabs 511-1, 5111, 611, 613, 621~623 Images 511-2,5112,612,614,624 Text 511-3~511-6 Link information 511-7 Icon 600-1 First external page 600-2 Second external page 615 1st Content 625 Secondary Content

Claims

1. a first sales page for selling a first item for sale on an electronic marketplace, a first content published on a first external page for introducing the first sales object on a site different from the online market is embedded; Link information for transitioning to a content page related to the first sales object is placed. a generating unit for generating a first sales page; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; A server device comprising:

2. The generation unit If the content page related to the first sales object is a second external page provided on a site different from the online market, and the second external page publishes second content embedded in the second sales page for selling the second sales object on the online market generated by the generation unit, As the link information for transitioning to a content page related to the first sales object, first command information for transitioning from the first sales page to the second sales page and displaying the second content embedded in the second sales page on the screen of the terminal device is placed on the first sales page.

2. The server device according to claim 1.

3. The generation unit The content page related to the first sales object is the first external page that publishes the first content embedded in the first sales page; As the link information for transitioning to a content page related to the first sales object, second command information for displaying the first content embedded in the first sales page on a screen of the terminal device without transitioning from the first sales page is placed on the first sales page.

2. The server device according to claim 1.

4. an identifying unit that identifies an external page provided on a site different from the online market as a content page related to the first sales object, the external page being different from the first external page; 3. The server device according to claim 1, further comprising:

5. the identification unit identifies a plurality of the external pages as content pages related to the first sales object based on a region in which the first sales object is provided; The generating unit places the link information on the first sales page for each of the plurality of external pages identified by the identifying unit.

5. The server device according to claim 4.

6. A control method executed by a server device, a first sales page for selling a first item for sale on an electronic marketplace, a first content published on a first external page for introducing the first sales object on a site different from the online market is embedded; Link information for transitioning to a content page related to the first sales object is placed. generating a first sales page; a providing step of providing the first sales page generated in the generating step to a terminal device of a user who uses the online market; A control method comprising:

7. Computer, a first sales page for selling a first item for sale on an electronic marketplace, a first content published on a first external page for introducing the first sales object on a site different from the online market is embedded; Link information for transitioning to a content page related to the first sales object is placed. a generator for generating a first sales page; a providing unit that provides the first sales page generated by the generating unit to a terminal device of a user who uses the online market; A program characterized by functioning as

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