Advertisement image information output device, method and program, and advertisement image information printing system

Abstract

To provide an advertisement image information output device, a method and a program, and an advertisement image information printing system configured to implement effective advertising that conveys physical presence of a commodity to be advertised, without wasting original packaging space.SOLUTION: An advertisement image information output device includes: an order information receiving unit 13 which receives order information for a commodity; a storage unit 12 that stores multiple pieces of advertisement image information for generating a model of a predetermined advertisement commodity, the information being printed on a packaging material that packages a commodity; an advertisement image information determination unit 15 which determines advertisement image information to be printed, from among the multiple pieces of advertisement image information, based on the order information; and an advertisement image information output unit 16 which outputs the advertisement image information to be printed.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an advertising image information output device, method, and program for outputting advertising image information to be printed on packaging material, and an advertising image information printing system. [Background technology]

[0002] In recent years, the market for electronic commerce (EC) services such as Amazon (registered trademark) and Rakuten (registered trademark) has been expanding.

[0003] When products ordered on an e-commerce site are packed in packaging materials and shipped to the recipient, advertisements introducing other products in addition to the packed products or promoting the company's brand image are often included or printed on the packaging materials.

[0004] For example, in the past, advertising was done by printing an image of the advertised product on packaging material, or by printing a code on packaging material to access a website that contains information about the advertised product, and then directing the customer to the website.

[0005] For example, Patent Document 1 proposes an advertisement printing method for printing advertisements on packaging materials based on transaction data. Furthermore, Patent Document 2 proposes, as an example of the use of packaging materials, a method for creating a product display device for displaying products from product packaging materials so that delivered products can be immediately displayed in stores. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] Japanese Patent Application Publication No. 2023-61049 [Patent Document 2] Japanese Patent Application Publication No. 2022-54444 Summary of the Invention [Problem to be solved by the invention]

[0007] However, traditional images printed on packaging materials and information on websites lack a physical sense, making it difficult to effectively convey the actual size of the product or the image it will have when placed in the recipient's room, etc., and therefore fails to enhance the appeal of advertising.

[0008] Furthermore, Patent Documents 1 and 2 propose printing advertisements on packaging materials based on transaction data and creating product display devices from packaging materials, but do not propose any effective advertising methods that can give a physical feel close to life-size to advertised products that are different from the delivery product and that are intended to appeal to recipients. Furthermore, if a life-size sample is to be included in the package with the product, there is a problem that it will take up the original packaging space.

[0009] In view of the above circumstances, the present invention aims to provide an advertising image information output device, method, program, and advertising image information printing system that can realize effective advertising that gives a physical feel to the advertised product without taking up too much packaging space. [Means for solving the problem]

[0010] The advertising image information output device of the present invention comprises an order information receiving unit that receives product order information; an advertising image information storage unit that stores a plurality of pieces of advertising image information that are to be printed on packaging material in which the products are packed and that can generate a model of a specified advertised product; an advertising image information determination unit that determines the advertising image information to be printed from the plurality of pieces of advertising image information based on the order information; and an advertising image information output unit that outputs the advertising image information to be printed. [Effects of the Invention]

[0011] According to the advertising image information output device of the present invention, a plurality of pieces of advertising image information that can generate a model of a predetermined advertised product and that is to be printed on a packaging material in which a product is packed is stored, and the advertising image information to be printed is determined from the plurality of pieces of advertising image information based on product order information, and the advertising image information to be printed is output. Therefore, by printing this advertising image information on the packaging material, effective advertising that gives a physical sense of the advertised product can be realized without taking up too much packaging space. [Brief explanation of the drawings]

[0012] [Figure 1] FIG. 1 is a block diagram showing a schematic configuration of an embodiment of an advertising image information printing system according to the present invention. [Figure 2] FIG. 10 is a diagram showing an example of packaging material on which advertising image information is printed. [Figure 3] FIG. 1 is a diagram illustrating a schematic configuration of an example of a printing device. [Figure 4] 1. A flowchart illustrating the flow of processing in the advertising image information printing system shown in FIG. DETAILED DESCRIPTION OF THE INVENTION

[0013] An advertising image information printing system 1 using an embodiment of an advertising image information output device of the present invention will be described in detail below with reference to the drawings. Fig. 1 is a block diagram showing a schematic configuration of the advertising image information printing system 1 of this embodiment.

[0014] As shown in FIG. 1, the advertising image information printing system 1 of this embodiment includes an advertising image information output device 10, an orderer terminal device 20, an EC (Electric Commerce) management device 30, and a logistics company management device 40.

[0015] The advertising image information output device 10, the orderer terminal device 20, the EC management device 30, and the logistics company management device 40 are connected to a communication line such as the Internet line, and are configured to be able to exchange various information with each other.

[0016] In this embodiment, when an orderer orders a specific product on an EC (Electronic Commerce) site, the advertising image information printing system 1 prints advertising image information for the specific advertised product on the packaging material in which the product is packed.Then, the packaging material with the printed advertising image information is sent to the recipient of the product, thereby achieving the advertising effect of the advertised product.The recipient may be the orderer himself or may be someone other than the orderer and designated by the orderer.

[0017] The advertising image information printing system 1 of this embodiment predicts the product that the recipient plans to purchase in the future as the advertised product, and prints advertising image information of the predicted advertised product on the packaging material. Furthermore, when the advertising image information of this embodiment is printed on the packaging material, it is possible to generate a life-size model of the advertised product. This allows the recipient of the product to specifically grasp the size and structure of the advertised product by checking the model of the advertised product generated from the packaging material. This can have an appealing effect on the advertised product and further stimulate the recipient's desire to purchase the advertised product.

[0018] Each device constituting the advertising image information printing system 1 will be described in more detail below.

[0019] As shown in FIG. 1, the advertising image information output device 10 includes a control unit 11 and a storage unit 12.

[0020] The control unit 11 controls the entire advertising image information output device 10. In particular, the control unit 11 of this embodiment has an order information receiving unit 13, a packaging material size obtaining unit 14, an advertising image information determining unit 15, and an advertising image information output unit 16.

[0021] The order information receiving unit 13 receives order information for a product from an orderer. The order information includes identification information for identifying the orderer, information about the product ordered by the orderer (including information about the type and size of the product), and shipping information about the destination of the product (including information about the recipient and the location where the product is to be delivered).

[0022] The packaging material size acquisition unit 14 acquires the size of the packaging material in which the product ordered by the orderer will be packed. In this embodiment, the packaging material size acquisition unit 14 acquires the size of the packaging material output from the logistics company management device 40, which will be described in detail later. However, this is not limiting, and the packaging material size acquisition unit 14 may determine and acquire the size of the packaging material based on the product information in the order information received by the order information reception unit 13. For example, the size of the packaging material is determined using a table that associates products with packaging material sizes.

[0023] The advertising image information determination unit 15 determines advertising image information to be printed from among a plurality of pieces of advertising image information pre-stored in the storage unit 12. The advertising image information determination unit 15 of this embodiment determines the advertising image information to be printed based on the order information received by the order information receiving unit 13 and the size of the packaging material acquired based on the order information.

[0024] Specifically, the advertising image information determination unit 15 acquires information about the recipient of the product (e.g., the recipient's identification information) from the order information. Then, the advertising image information determination unit 15 accesses the EC management device 30 and acquires product history information, such as the recipient's past product purchase history and the recipient's product access history, based on the recipient information, and predicts products that the recipient plans to purchase in the future from the product history information. The product access history is information about products that the recipient has not yet purchased but has accessed in the past. Specifically, the access history includes information about products that the recipient has added to a cart on the EC site and products that the recipient has registered as favorites on the EC site.

[0025] The advertising image information determination unit 15 predicts products that the recipient plans to purchase in the future using tables, trained models, etc., based on the above-mentioned product history information. The trained model is a model that has previously been machine-learned to learn the relationship between the above-mentioned product history information and products that have actually been purchased. The advertising image information determination unit 15 then determines the predicted product as an advertised product, reads out advertising image information corresponding to the advertised product from the storage unit 12, and acquires it as a candidate for advertising image information to be printed. In this embodiment, the advertising image information determination unit 15 predicts multiple products and acquires multiple candidates for advertising image information.

[0026] In this embodiment, advertised products are predicted based on product history information such as the recipient's past product purchase history and the recipient's product access history. However, the information is not limited to the product history information, and it is also possible to obtain, for example, site access information indicating the recipient's access status to general sites, and predict advertised products based on this information.

[0027] Then, the advertising image information determination unit 15 determines, from among the plurality of advertising image information candidates obtained as described above, advertising image information that matches the size of the packaging material obtained based on the order information, as the advertising image information to be printed. Note that if there is no advertising image information candidate that matches the size of the packaging material, the advertising image information determination unit 15 randomly reads out advertising image information that matches the size of the packaging material from the storage unit 12, regardless of the recipient's product history information, and determines it as the advertising image information to be printed.

[0028] The advertising image information output unit 16 outputs the advertising image information to be printed, which has been determined by the advertising image information determination unit 15, to the logistics company management device 40.

[0029] The storage unit 12 stores a plurality of pieces of advertising image information. Specifically, the storage unit 12 stores a predetermined advertising product and advertising image information corresponding to the advertising product in association with each other.

[0030] Here, an example of advertising image information will be described. Fig. 2 shows an example of a model of a microwave oven created from packaging material on which advertising image information is printed when the advertised product is a microwave oven. Note that the model in this invention is one that allows the three-dimensional structure of the advertised product to be recognized, and does not include a two-dimensional image that is simply expressed in three dimensions and printed on the surface of packaging material.

[0031] In the microwave oven model shown in Fig. 2, images of the microwave oven viewed from six directions are printed on each of the six sides of the packaging material. Furthermore, in the microwave oven model shown in Fig. 2, a handle H is attached to the upper front side.

[0032] The handle H may be attached as a part to the surface of a packaging material assembled into a rectangular parallelepiped, as in an actual microwave oven. Specifically, the advertising image information may include a part information image capable of generating the handle H, and the part information image may be printed on a packaging material that is packed together with the product in the packaging material.

[0033] Although not shown in Figure 2, the advertising image information may include a separation line indicating the boundary between the door and the main body, and cut lines may be printed on three sides of the packaging material so that the microwave oven door can be opened and closed. By cutting along the separation line, the door can be opened and closed, and the placement space, including whether the door can be opened or closed, can be checked.

[0034] In addition, an image of the parts information of a turntable installed inside the microwave oven may also be included in the advertising image information, and printed on the packaging material and included in the package.

[0035] Furthermore, a power outlet may be printed on the surface of the microwave oven model. If the power outlet protrudes from the microwave oven body, the part image information may be printed on a packaging material and attached to the surface of the model.

[0036] Furthermore, the advertising image information may include product specifications such as the features of the advertised product, weight, color, and maximum power consumption, and these may be printed on the surface of the packaging material.

[0037] Additionally, the advertising image information may include access information to a website where information about the advertised product is posted. The access information may include a QR code (registered trademark) or a two-dimensional barcode containing the website's URL (Uniform Resource Locator), and may be printed on the surface of the packaging material.

[0038] Furthermore, when component image information is included in the advertising image information as described above, the component image information may include access information to a website where component information is posted. The access information may include a QR code (registered trademark) or a two-dimensional barcode containing the website's URL (Uniform Resource Locator), and may be printed on the packaging material. For example, if the advertised product is a television and the component image information is capable of generating a model of the television remote control, the component information may include information on the remote control's functions and operation methods.

[0039] Furthermore, while Figure 2 shows an example in which the outer shape of the packaging material becomes the outer shape of the model of the microwave oven body, the advertising product is not limited to this. For example, in the case of the television mentioned above, an exploded view of the parts that can be used to create a model of the television may be printed on the packaging material, and the recipient may assemble the parts to create the model of the television.

[0040] In addition to microwave ovens and televisions, advertised products include air conditioners, electric fans, desktop computers, laptops, game consoles, audio speakers, DVD players and coffee makers.

[0041] Furthermore, the size of the model does not necessarily have to be life-size, but may be close to life-size or a reduced size.

[0042] The advertising image information output device 10 includes a CPU (Central Processing Unit), semiconductor memories such as ROM (Read Only Memory) and RAM (Random Access Memory), storage such as a hard disk, and a communication I / F (Interface).

[0043] An embodiment of the advertising image information output program of the present invention is installed in the storage of the advertising image information output device 10. When this advertising image information output program is started by the CPU, the functions of the control unit 11 and memory unit 12 of the advertising image information output device 10 are realized.

[0044] In addition, in this embodiment, the functions of the control unit 11 and the memory unit 12 are performed by executing the advertising image information output program by the CPU, but some or all of the functions performed by the advertising image information output program may be configured from hardware such as an ASIC (Application Specific Integrated Circuit), an FPGA (Field-Programmable Gate Array), or other electrical circuits.

[0045] Next, the orderer terminal device 20 will be described.

[0046] The orderer terminal device 20 is used by the orderer to order the product, and may be, for example, a desktop computer or a notebook computer, but is not limited to these and may also be a mobile terminal such as a tablet terminal or a smartphone.

[0047] The orderer terminal device 20 includes a control unit 21 and a display unit 22. The control unit 21 controls the entire orderer terminal device 20. In particular, the control unit 21 accesses, for example, an e-commerce site and displays a product ordering screen. The control unit 21 displays product information, attribute information of the orderer (age, gender, address, etc.), shipping destination information (recipient information, etc.), and other information that can be set and input on the order screen, and outputs the various pieces of information set and input on the order screen as necessary.

[0048] The display unit 22 includes a display device such as a liquid crystal display. The above-mentioned order screen is displayed on the display unit 22. If the orderer terminal device 20 is a tablet terminal or a smartphone, the order screen is displayed on a touch panel of the tablet terminal or smartphone.

[0049] The display of the order screen on the orderer terminal device 20 and the acceptance of various information settings and inputs may be achieved not only by an EC site, but also by executing the functions of an application pre-installed on the hard disk of the orderer terminal device 20, or by using an application provided via a web browser.

[0050] The EC management device 30 is a server device that manages the above-mentioned EC site. The EC management device 30 receives order information output from the orderer terminal device 20 and outputs the order information to the advertising image information output device 10 and the logistics company management device 40.

[0051] In addition, the EC management device 30 of this embodiment outputs product history information such as the product recipient's past purchase history and product access history to the advertising image information output device 10 in response to a request from the advertising image information output device 10.

[0052] The distributor management device 40 receives the order information output from the EC management device 30, and manages the process of the ordered products from preparation to packaging, sealing and shipping based on the order information.

[0053] Furthermore, the distributor management device 40 is connected to a printing device 41. The printing device 41 prints the above-mentioned advertising image information on packaging materials such as cardboard boxes for packaging products.

[0054] The advertising image information to be printed is output from the advertising image information output unit 16 of the advertising image information output device 10 described above and input to the printing device 41. The printing device 41 performs printing processing on the packaging material based on the input advertising image information. There are no particular limitations on the printing method, but inkjet printing and laser printing, for example, can be used.

[0055] Furthermore, the printing device 41 may perform printing processing on packaging material before packaging, or may perform printing processing on packaging after packaging a product. Fig. 3 is a diagram showing an example of the configuration of the printing device 41 that performs printing processing on packaging. As shown in Fig. 3, the printing device 41 includes a head unit 46 and a transport unit 2.

[0056] The transport unit 2 transports the package P in the direction of the arrow shown in Fig. 3. The package P has a print surface Ps that stands upright in a direction perpendicular to the transport surface as shown in Fig. 3, for example.

[0057] The transport unit 2 includes a support table 3 and a transport belt unit 4. The support table 3 is a table that supports the transport belt unit 4.

[0058] The conveyor belt unit 4 includes a plurality of rollers and a conveyor belt extending in a direction perpendicular to the conveying direction of the package P. The rollers are arranged parallel to and spaced apart in the conveying direction of the package P. A circular conveyor belt is stretched between the parallelly arranged rollers, and the rollers rotate to move the conveyor belt, thereby conveying the package P.

[0059] The head unit 46 performs printing by ejecting ink onto the printing surface Ps of the package P transported by the transport unit 2.

[0060] 3, the head unit 46 has four line heads 46a, 46b, 46c, and 46d. The four line heads 46a to 46d are each a plurality of inkjet heads arranged in the vertical direction, and are arranged parallel to the conveying direction of the package P.

[0061] The four line heads 46a to 46d eject ink of C (cyan), M (magenta), Y (yellow), and K (black), respectively.

[0062] As the transport unit 2 transports the package P, ink is sequentially ejected in the horizontal direction from each of the line heads 46a to 46d, thereby performing the printing process.

[0063] Next, the flow of processing in the above-mentioned advertising image information printing system 1 will be described with reference to the flowchart shown in FIG.

[0064] First, an orderer sets and inputs order information using the orderer terminal device 20 (S10). The order information transmitted from the orderer terminal device 20 is accepted by the EC management device 30 (S12), and then output to the advertising image information output device 10 and the logistics company management device 40.

[0065] Then, the order information output from the EC management device 30 is received by the order information receiving unit 13 of the advertising image information output device 10 (S14).

[0066] Next, the advertising image information determination unit 15 requests the EC management device 30 to output the recipient's product history information based on the recipient information included in the order information (S16). In response to the request, the EC management device 30 outputs the recipient's product history information to the advertising image information output device 10 (S18).

[0067] In addition, the logistics company management device 40 receives order information (S20), determines the packaging material appropriate for the product based on the product information contained in the order information (S22), and outputs the size of the packaging material to the advertising image information output device 10 (S24).

[0068] The advertising image information determination unit 15 then predicts products that the recipient plans to purchase in the future based on the recipient's product history information (S26).The advertising image information determination unit 15 then reads out multiple pieces of advertising image information corresponding to the predicted products from the storage unit 12 and determines them as candidates for advertising image information to be printed (S28).

[0069] Next, the advertising image information determination unit 15 determines, based on the size of the packaging material, from among a plurality of candidates for advertising image information to be printed, a candidate for advertising image information that matches the size of the packaging material as the advertising image information to be printed (S30).

[0070] Then, the advertising image information output unit 16 outputs the advertising image information determined by the advertising image information determination unit 15 to the logistics company management device 40 (S32). The logistics company management device 40 outputs the input advertising image information to the printing device 41 (S34), and the printing device 41 performs printing processing on packaging material based on the input advertising image information.

[0071] Then, the product according to the order information is packed and sealed in the packaging material on which the advertising image information is printed (S36), and then shipped to the delivery destination according to the order information (S38).

[0072] According to the advertising image information printing system 1 of the above embodiment, the advertising image information to be printed on the packaging material in which the product is packed is stored in a plurality of pieces of advertising image information capable of generating a model of a specified advertised product, and the advertising image information to be printed is selected from the plurality of pieces of advertising image information based on product order information, and this advertising image information is printed on the packaging material, thereby realizing effective advertising that gives a physical sense of the advertised product without taking up too much packaging space.

[0073] Furthermore, in the advertising image information printing system 1 of the above embodiment, it is possible to generate a life-size model of the advertised product, so that it is possible to check the space in which the advertised product will actually be placed, the harmony of the design with surrounding furniture, etc. of the advertised product, and the relative positions of the advertised product and the electrical outlet.

[0074] After checking the advertised product model, the packaging material may be reused or disposed of as a recyclable resource, thereby reducing the environmental impact of packaging materials.

[0075] Furthermore, in the advertising image information printing system 1 of the above embodiment, if the advertising image information includes access information to the site on which information about the advertised product is posted, the advertising effectiveness can be confirmed by measuring the number of people directed to the site and the conversions resulting from access.

[0076] In addition, in the advertising image information printing system 1, the parts image information is included in the advertising image information and printed on the packaging material, so that a model closer to the actual advertised product can be created, and the appeal of the advertisement can be further enhanced.

[0077] Furthermore, if the part image information includes access information to the site where the part information is posted, by measuring which access information accessed the site, it is possible to measure the degree to which the model was used, such as whether the part was used up to the point of assembling, and to better understand the advertising effectiveness of the model. Also, it is possible to determine which part the recipient is interested in from the access status to the site, and to display the appealing points of that part in large detail on the site of the advertised product, or to raise its display priority.

[0078] Furthermore, if the advertisement image information includes information on the product specifications of the advertised product, the appeal of the advertisement can be further enhanced.

[0079] Furthermore, in the advertising image information printing system 1 of the above embodiment, the advertising image information to be printed is determined based on the size of the packaging material, so that a more appropriate model of the advertising product that matches the size of the packaging material can be generated, thereby further increasing the appeal of the advertisement.

[0080] Furthermore, in the advertising image information printing system 1 of the above embodiment, the product that the recipient of the product plans to purchase is predicted as the advertised product based on the product order information, and the advertising image information of the predicted advertised product is determined as the advertising image information to be printed, so that the product that the recipient of the product plans to purchase can be determined as the advertised product with high accuracy, further increasing the appeal of the advertisement.

[0081] The present invention is not limited to the above-described embodiments, and the components can be modified and embodied in practice without departing from the spirit of the invention. Furthermore, various inventions can be formed by appropriately combining the multiple components disclosed in the above-described embodiments. For example, all of the components shown in the embodiments can be appropriately combined. Naturally, various modifications and applications are possible without departing from the spirit of the invention.

[0082] The present invention further discloses the following supplementary notes.

[0083] (Appendix 1) The advertising image information output device of the present invention comprises an order information receiving unit that receives product order information; an advertising image information storage unit that stores a plurality of pieces of advertising image information that are to be printed on packaging material in which the products are packed and that can generate a model of a specified advertised product; an advertising image information determination unit that determines the advertising image information to be printed from the plurality of pieces of advertising image information based on the order information; and an advertising image information output unit that outputs the advertising image information to be printed.

[0084] (Appendix 2) In the advertising image information output device described in Supplementary Note 1, the model of the advertised product is preferably a life-size model of the advertised product.

[0085] (Appendix 3) In the advertising image information output device according to Supplementary Note 1 or Supplementary Note 2, the advertising image information may include access information to a site on which information about the advertised product is posted.

[0086] (Appendix 4) In addition, in the advertising image information output device described in any one of Supplementary Notes 1 to 3, the advertising image information can include part image information that can be used to create some parts of the advertised product, and the part image information can be printed on packaging material that is packed together with the advertised product in packaging material.

[0087] (Appendix 5) In the advertising image information output device described in Supplementary Note 4, the component image information can include access information to a site where component information is posted.

[0088] (Appendix 6) In the advertising image information output device according to any one of Supplementary Note 1 to Supplementary Note 5, the advertising image information may include information on product specifications of the advertised product.

[0089] (Appendix 7) In addition, the advertising image information output device described in any of Supplementary Notes 1 to 6 can be provided with a packaging material size acquisition unit that acquires the size of the packaging material, and the advertising image information determination unit can determine the advertising image information to be printed based on the size of the packaging material.

[0090] (Appendix 8) In addition, in the advertising image information output device described in any one of Supplementary Notes 1 to 7, the advertising image information determination unit can predict, based on the order information, the product that the recipient of the product plans to purchase as the advertised product, and determine the advertising image information of the predicted advertised product as the advertising image information to be printed.

[0091] (Appendix 9) The advertising image information printing system of the present invention comprises an advertising image information output device described in any one of Supplementary Notes 1 to 8, an orderer terminal device that transmits order information to the advertising image information output device, and a printing device that prints the advertising image information output from the advertising image information output device.

[0092] (Appendix 10) The advertising image information output method of the present invention stores in advance a plurality of pieces of advertising image information that are printed on packaging material in which products are packaged, and that can generate a model of a specified advertised product, receives product order information, determines the advertising image information to be printed from the plurality of pieces of advertising image information based on the order information, and outputs the advertising image information to be printed.

[0093] (Appendix 11) The advertising image information output program of the present invention causes a computer to execute the steps of: storing in advance a plurality of pieces of advertising image information to be printed on packaging material in which a product is packaged, the advertising image information being capable of generating a model of a specified advertised product; receiving product order information; determining the advertising image information to be printed from the plurality of pieces of advertising image information based on the order information; and outputting the advertising image information to be printed. [Explanation of symbols]

[0094] 1. Advertising image information printing system 2 Transport unit 3 Support stand 4 Conveyor belt section 10 Advertising image information output device 11 Control section 12 Storage section 13 Order Information Reception Department 14 Packaging material size acquisition section 15 Advertising image information determination unit 16 Advertising image information output section 20 Orderer terminal device 21 Control section 22 Display section 30 EC management device 40 Logistics company management device 41 Printing device 46 Head Unit 46a~46d Line Head H Handle P packaging Ps printing side

Claims

1. an order information receiving unit that receives product order information; an advertising image information storage unit storing a plurality of pieces of advertising image information to be printed on packaging materials in which products are packaged, the advertising image information being capable of generating a model of a predetermined advertising product; an advertising image information determination unit that determines advertising image information to be printed from the plurality of pieces of advertising image information based on the order information; An advertising image information output device comprising an advertising image information output section that outputs the advertising image information to be printed.

2. 2. The advertising image information output device according to claim 1, wherein the model of the advertising product is a life-size model of the advertising product.

3. 2. The advertising image information output device according to claim 1, wherein the advertising image information includes access information for a site on which information about the advertised product is posted.

4. the advertising image information includes part image information that can be used to create a part of the advertising product, 2. The advertising image information output device according to claim 1, wherein the part image information is printed on a packaging material that is packed together with the advertised product in the packaging material.

5. 5. The advertising image information output device according to claim 4, wherein the part image information includes access information to a site where information about the part is posted.

6. 2. The advertising image information output device according to claim 1, wherein the advertising image information includes information on product specifications of the advertised product.

7. a packaging material size acquisition unit that acquires the size of the packaging material; 2. The advertising image information output device according to claim 1, wherein the advertising image information determination unit determines the advertising image information to be printed based on the size of the packaging material.

8. 2. The advertising image information output device according to claim 1, wherein the advertising image information determination unit predicts, based on the order information, a product that the recipient of the product plans to purchase as the advertised product, and determines advertising image information of the predicted advertised product as the advertising image information to be printed.

9. An advertising image information output device according to any one of claims 1 to 8; an orderer terminal device that transmits the order information to the advertising image information output device; and a printing device that prints the advertising image information output from the advertising image information output device.

10. storing in advance a plurality of pieces of advertising image information to be printed on packaging materials in which products are packaged, and which are capable of generating models of predetermined advertising products; Accept product ordering information, determining, based on the order information, advertising image information to be printed from among the plurality of pieces of advertising image information; An advertising image information output method for outputting the advertising image information to be printed.

11. a step of storing in advance a plurality of pieces of advertising image information to be printed on packaging material in which the product is packaged, the advertising image information being capable of generating a model of a predetermined advertised product; A step of accepting product order information; determining, based on the order information, advertising image information to be printed from among the plurality of pieces of advertising image information; and outputting the advertising image information to be printed.

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