Store system and method for processing word of mouth for store system

Abstract

To efficiently formulate effective marketing strategies by quickly obtaining effective information that is directly linked to sales strategies through word of mouth from people who have experience.SOLUTION: A store system allows a first data terminal 3 operated by a visitor who visits a store that provides experience of a specific service and a server device 2 that acquires information transmitted from the first data terminal 3 to communicate with each other via a predetermined communication medium. The server device 2 has a configuration in which evaluations and issues regarding the service are aggregated and sales promotion information is reported to an exhibitor data terminal of a provider who provides the service in a state where an application is registered on the first data terminal 3 to allow the visitor to experience the specific service according to an image read by the first data terminal 3 when the visitor enters the store, by collecting and analyzing user information registered in the application and word of mouth about the experienced service.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to a store system and a word-of-mouth processing method for a store system that allows customers to try out products or services in a trial corner located in a store, and provides special services to customers while having the customers transmit purchasing trend information that leads to sales promotion. [Background technology]

[0002] Traditionally, sales promotion activities have been conducted under the guise of market research, whereby samples (without the product name being revealed) are given free of charge to target sales groups in crowded areas of the city, in order to gather feedback on, for example, a newly released canned coffee.

[0003] In addition, sales promotion activities were carried out in which newly released beers were shipped to stores in limited areas, and consumption trends and customer feedback were collected to understand trends in advance of the beer's official release.

[0004] On the other hand, Patent Document 1 below discloses that "in order to reduce the technical and economic burden on companies and others that provide network-based survey services, while reducing the possibility of personal information leaks so that users can answer surveys with peace of mind and improve the accuracy and reliability of survey surveys, the survey agency system provides survey agency services on a network 4 formed by interconnecting terminals 2a to 2d used by clients 1a to 1d via communication lines 3, and has a survey agency server 6 installed on the network 4 that obtains survey content from survey service requesters 5 such as companies or individuals and provides survey services to clients 1a to 1d via the network 4."

[0005] Furthermore, the following Patent Document 2 discloses "a purchasing promotion system that promotes the purchase of products or services by customers in order to promote purchases based on the experience value obtained from the customer's experience leading up to the purchase, the purchasing promotion system comprising an experience analysis unit that analyzes data recording the customer's experience leading up to the purchase, an analysis unit that uses the results of the analysis to analyze the customer's experience value, and a policy calculation unit that grants incentives to the customer according to the analyzed experience value." [Prior art documents] [Patent documents]

[0006] [Patent Document 1] Japanese Patent Application Laid-Open No. 2001-175644 [Patent Document 2] Patent Publication No. 2021-64035 Summary of the Invention [Problem to be solved by the invention]

[0007] Thus, when product developers conduct test sales, test tastings, test samples, etc. with target customer segments in the market and directly assess the merits and demerits of a product, as well as areas for improvement, the actual comments (word of mouth) of those who have tried it are extremely important, but because no established method for doing so has been established, it has been pointed out that it is not possible to formulate marketing strategies that specialize in word of mouth collected with a focus on actual experiences.For this reason, even when stores in busy shopping districts collect valuable word of mouth about products from target customer segments, it is often the case that the information obtained is not worth the investment cost.

[0008] The present invention has been made to solve the above-mentioned problems, and aims to provide a store system and a word-of-mouth processing method for a store system that can efficiently formulate an effective marketing strategy through the word-of-mouth of people who have actually tried out products or experienced treatment services in an experience space set up within the store, thereby obtaining effective information that is directly linked to sales strategies more quickly than conventional questionnaire methods. [Means for solving the problem]

[0009] The store system of the present invention is a store system in which a data terminal operated by a customer who visits a store to experience a specific service or a specific product can communicate with a server device that acquires information transmitted from the data terminal via a predetermined communication medium, and the server device is characterized by comprising: a registration means that registers an application in the data terminal to allow the customer to experience the specific service or the specific product according to an image read by the data terminal when the customer enters the store; a collection means that collects user information registered in the application transmitted from the data terminal and word-of-mouth comments about the service or the specific product that has been experienced; and a reporting means that analyzes information received in response from users operating other data terminals to the word-of-mouth comments collected by the collection means, consolidates evaluations and issues regarding the service or the specific product, and reports sales promotion information to the exhibitor data terminal of the provider that provides the service or the specific product. [Effects of the Invention]

[0010] According to the present invention, effective marketing strategies can be formulated efficiently through word-of-mouth from people who have experienced the product, and effective information that is directly linked to sales strategies can be obtained more quickly than with conventional questionnaire methods. [Brief explanation of the drawings]

[0011] The drawings illustrate particular embodiments of the present invention, including essential features of the invention as well as alternative and preferred embodiments. [Figure 1] FIG. 1 is a block diagram illustrating the configuration of a store system according to an embodiment of the present invention. [Figure 2] FIG. 2 is a block diagram illustrating the hardware configuration of the store system shown in FIG. 1. [Figure 3] 3 is a block diagram illustrating the configuration of a function program loaded in a RAM of the server device shown in FIG. 2. [Figure 4]FIG. 2 is a diagram illustrating the flow of a system used by a customer using a second data terminal at the store shown in FIG. 1. [Figure 5] 2 is a diagram showing an example of a user interface screen that can be displayed on the display unit of the first data terminal shown in FIG. 1; FIG. [Figure 6] 2 is a diagram showing an example of calculation of complex store profit calculated by the server device shown in FIG. 1; [Figure 7] FIG. 2 is a diagram showing an example of an analysis data result screen provided to a client by the server device shown in FIG. 1. [Figure 8] FIG. 2 is a diagram showing an example of an analysis data result screen provided to a client by the server device shown in FIG. 1. [Figure 9] FIG. 2 is a diagram showing an example of an analysis data result screen provided to a client by the server device shown in FIG. 1. [Figure 10] FIG. 2 is a diagram showing an example of word-of-mouth reviews collected by the server device shown in FIG. 1. [Figure 11] 6 is a flowchart illustrating data processing on the data terminal side in the store system according to the present embodiment. [Figure 12] 6 is a flowchart illustrating data processing on the server device side in the store system according to the present embodiment. [Figure 13] 6 is a flowchart illustrating data processing on the server device side in the store system according to the present embodiment. [Figure 14] 6 is a flowchart illustrating data processing on the server device side in the store system according to the present embodiment. [Figure 15] 6 is a flowchart illustrating data processing on the server device side in the store system according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0012] Next, the best mode for carrying out the present invention will be described with reference to the drawings. In this embodiment, RaaS stands for Retail as a Service, which means the provision of services in the retail industry. Below, as a first embodiment, a store system is taken as an example in which a data terminal operated by a customer visiting a specific store communicates via a network with a server device that processes word-of-mouth reviews sent from the data terminal.

[0013] <System configuration description> Fig. 1 is a block diagram illustrating the configuration of a store system according to the present embodiment. The following embodiment relates to the store system shown in Figs. 1 to 9 and includes not only essential configurations of the invention but also optional and preferred embodiments.

[0014] In Figure 1, 1 is a network in which a server device 2, a first data terminal 3, a second data terminal 5, and a third data terminal 4 (operated by a product exhibitor) are connected to enable two-way communication using a specified protocol.

[0015] The first data terminal 3 is equipped with a camera function, like a smartphone, and represents a service in the retail industry. It is operated by customers visiting a specific store via a network 1. The server device 2 provides store applications to be downloaded to the first data terminal 3 and stores programs that execute the functional processes described below.

[0016] The third data terminal 4 is operated by a cosmetics manufacturer, beauty equipment manufacturer, or Direct to Consumer company that develops products using the SaaS provided by the server device 2. Here, the server device 2 analyzes sales promotion information based on word of mouth from customers who have tried the service at a store, as requested by the cosmetics manufacturer, beauty equipment manufacturer, or Direct to Consumer company that operates the third data terminal 4, and the results of consumer behavior analysis with reference to questionnaire responses from customers that are given at the store, as described below, to provide the intended analysis results.

[0017] The second data terminal 5 includes a data processing device such as a pad PC, and is operated by a store service guide, and by reading the camera function of the first data terminal 3 operated by the customer, a certain number of points are awarded for each completed questionnaire, thereby processing reservations for a free trial corner set up in the same store. The second data terminal 5 also has a camera function for reading the display screen of the points awarded for the questionnaire answers added up by the first data terminal 3, and a software keyboard for inputting the points.

[0018] In this embodiment, a certain number of points are awarded each time a store visitor who purchases a product displayed on shelves in the store 9 sends word-of-mouth information by reading predetermined code information 11 to 14, such as QR codes (registered trademark), for answering a questionnaire provided on corner shelves C1 to C4 using the camera function of the first data terminal 3 operated by the visitor.

[0019] Corner shelves C1-C4 are equipped with shelves Shf1-Shf6, and are arranged with the products (cosmetics, branded goods, etc.) of exhibitors who will be exhibiting in the store. Note that specific products are displayed on shelves set up in areas that handle new products in designated stores.

[0020] Reference numeral 6 denotes a WIFI antenna, which is configured to establish a wireless LAN and to be able to communicate with the server device 2.

[0021] Reference numeral 8 denotes a desk where a concierge is always present to explain the services offered to customers. The concierge at desk 8 may also provide the service of renting out the second data terminal 5, which will be described later. Payment methods for purchasing products in the store include electronic payment (including point payment) and cash payment.

[0022] 21 to 24 are experience corners. For example, experience corner 21 functions as a beauty zone, where therapists provide customers with a beauty service (shampoo service) using new shampoo products.

[0023] In addition, Experience Corner 22 will offer nail services and fortune telling services.

[0024] In addition, Experience Corner 23 will offer a service where customers can sample udon and ramen.

[0025] In addition, the Experience Corner 24 will have an alcohol server set up to offer customers pre-sale alcoholic beverages, such as sake and beer, allowing them to experience the aroma and smoothness of the drinks.

[0026] Reference numeral 7 denotes a signage that displays a QR code (registered trademark) to allow customers who visit the store 9 to download a review screen provided by this system onto the first data terminal 3 operated by the customer. It is also configured to be able to display audio guidance, web information, and other details about the store's layout at any time.

[0027] Furthermore, since the second data terminal 5 is configured as a portable pad device, after being lent to the customer by the guide who is in charge of this service, the customer can move to the experience corners 21 to 24 by following the dashed lines shown in the figure.

[0028] Figure 2 is a block diagram illustrating the hardware configuration of the store system shown in Figure 1. Note that the same components as those in Figure 1 are given the same reference numerals and their description will be omitted. In this embodiment, the first data terminal 3, second data terminal 5, and server device 1 shown in Figure 2 are configured to be able to communicate with each other via a platform that serves as a common user interface.

[0029] 2, the first data terminal 3 includes a communication unit 3-1, a CPU 3-2, a ROM 3-3, a RAM 3-4, a display unit 3-5, and a camera 3-6, and loads the OS stored in the ROM 3-3 into the RAM 3-4 to perform basic screen processing, communication processing, and data processing based on a specific application. Furthermore, the camera 3-6 reads a QR code (registered trademark) displayed on a signage 7 installed in the store 9 shown in FIG. 1, causing the first data terminal 3 to download a specific application provided by the store system from the server device 2.

[0030] The server device 2 includes a communication unit 2-1, a CPU 2-2, a ROM 2-3, a RAM 2-4, and a data storage unit 2-5. The RAM 2-4 stores a plurality of programs that can be linked on the server device 2, and the CPU 2-2 starts each program to execute the functional processes described below.

[0031] The second data terminal 5 is equipped with a communication unit 5-1, a CPU 5-2, a ROM 5-3, a RAM 5-4, a display unit 5-5, and a camera 5-6, and loads the OS stored in the ROM 5-3 into the RAM 5-4 to perform basic screen processing, communication processing, and data processing based on specific applications.

[0032] FIG. 3 is a block diagram illustrating the configuration of the function programs loaded in the RAM 2-4 of the server device 2 shown in FIG.

[0033] In FIG. 3, RAM 2-4 is loaded with a registration unit 2-4-1, which is a functional program that registers an application on the first data terminal 3 to allow customers to experience a specific service or specific product according to an image read by the first data terminal 3 when the customer enters the store; a collection unit 2-4-2 that collects user information registered in the application and word-of-mouth comments about the experienced service or specific product that are sent from the first data terminal 3; and a reporting unit 2-4-3 that analyzes information responded to by users operating other data terminals in response to the word-of-mouth comments collected by the collection unit 2-4-2, summarizes evaluations and issues about the service or specific product, and reports sales promotion information to the exhibitor data terminal (third data terminal 4) of the provider that provides the service or specific product. CPU 2-2 executes each functional program based on the flowchart described below.

[0034] The functional programs deployed in RAM2-4 are collectively referred to as SaaS-compatible programs.

[0035] Fig. 4 is a diagram illustrating the flow of the system used by a customer who uses the second data terminal 5 in the store 9 shown in Fig. 1. Note that S01 to S03 indicate each step.

[0036] A customer operating the first data terminal 3 registers for use on the signage 7 of the store 9, and reads the QR code (registered trademark) for downloading the app displayed on the signage 7 by setting the imaging mode of the camera 3-6 to QR code (registered trademark) reading mode and displaying the QR code (registered trademark) on the screen of the signage 7 (S01).

[0037] As a result, the user application to be used in the store system is downloaded from the server device 2 to the first data terminal 3, and the user application is automatically installed.

[0038] Here, the customer operating the first data terminal 3 enters basic information about the person giving the review, such as age, and essential information such as name, address, and gender, according to the form contents displayed on the display unit 3-5 of the first data terminal 3.

[0039] Then, at store 9, the customer stops by experience corners 21 to 24 and experiences shampoo, sake drinking, udon, and nail care services (S02).

[0040] When the operations shown in steps S01 and S02 are completed, the user application transitions to a standby state.

[0041] At this time, the user follows the instructions displayed on the display unit 3-5 of the first data terminal 3 and photographs one of the predetermined code information 11 to 14 with the camera 3-6.

[0042] As a result, the display unit 3-5 of the first data terminal 3 switches to a word-of-mouth mode for users who have experienced the product, and users can select various SNSs to post word-of-mouth messages based on their experiences (S03).

[0043] A customer operating the first data terminal 3 repeats the above step S03 in the store 9, experiences the service, and sends word-of-mouth reviews, and the installed application adds up points that can be used in the store 9 based on the content of the word-of-mouth review at a preset point rate.

[0044] The following describes the case where a questionnaire is collected in combination with word-of-mouth. A customer operating a first data terminal 3 goes to an information counter (not shown) located in the store 9, and the points accumulated in the first data terminal 3 are displayed on the display unit 3-5. At this point, the information counter (not shown) located in the store 9 receives a second data terminal 5 that functions as a reservation panel.

[0045] As a result, the customer operating the first data terminal 3 operates the rented second data terminal 5 to display on the display unit 5-5 a list of services that can be reserved as free trials using the accumulated points.The customer then selects the trial service they wish to receive from the service list screen displayed on the display unit 5-5 and enters the reservation time for receiving the service.

[0046] Then, the customer takes the rented second data terminal 5 to the experience corner that they have reserved in advance among the experience corners 21 to 24, and returns the second data terminal 5 to the service provider. This makes it possible to collect questionnaires in addition to word-of-mouth.

[0047] The trial services based on the trial corners 21 to 24 shown in FIG. 1 are merely examples, and any other free trial services may be provided.

[0048] FIG. 5 is a diagram showing an example of a user interface screen that can be displayed on the display unit 3-5 of the first data terminal 3 shown in FIG.

[0049] In FIG. 5, a user interface screen 51 shows a form screen, and displays campaign information and notice screens.

[0050] The user interface screen 52 displays a screen that introduces recommended services, and good examples of services that can be experienced include shampoo, spa treatments, and alcoholic beverage tastings.

[0051] The user interface screen 53 is a screen that displays the service that has been experienced, and has an online customer service button and a review button arranged thereon.

[0052] The user interface screen 54 has arranged thereon SNS selection buttons for selecting an SNS and sending word-of-mouth.

[0053] FIG. 6 is a diagram showing an example of calculation of the complex store profit calculated by the server device 2 shown in FIG.

[0054] In a business model that develops a store system, the settlement unit 2-4-4 shown in Fig. 3 periodically calculates a preset margin based on the amount paid by customers for product purchases at the store 9, including the space fee for displaying products in the store 9, marketing / promotion support, and marketing support fees including the provision of data related to user behavior and attribute analysis, and issues an electronic invoice to the client, who is the requester. The margin percentage is based on an agreement between the client and the service provider, who is the owner of the server device 2.

[0055] 7 to 9 are diagrams showing examples of analysis data result screens that the server device 2 shown in FIG. 1 provides to the client.

[0056] Figure 7 shows the demographic data screen, which shows the purchasing characteristics of customers who purchased products, analyzed according to their gender, age, and address.

[0057] Figure 8 shows an example of the purchasing behavior data screen, where the number of people and the ratio are summarized in a table format for each set item.

[0058] Figure 9 shows an example of an online customer service voice data collection screen in which the raw voices of customers, transcribed from voice data collected in the store, are laid out as images.

[0059] Fig. 10 is a diagram showing an example of word-of-mouth collected by the server device 2 shown in Fig. 1. The figure shows an example of word-of-mouth posted by a customer (experiencer (user 1 to 3)) who operates the first data terminal 3 regarding a specific service provided in the experience corners 21 to 24 shown in Fig. 1.

[0060] 11 is a flowchart illustrating data processing on the data terminal side in the store system according to this embodiment. Note that (1) to (11) represent steps, which are realized by the CPU 3-2 of the first data terminal 3 executing a control program loaded in the RAM 3-4.

[0061] When a customer carrying the first data terminal 3 visits the store 9 shown in Figure 1, the customer follows the message displayed on the signage 7, activates the camera 3-6 of the first data terminal 3, and reads the code information for downloading (DL) a store application (not shown) (1), which then connects to the server device 2 and downloads (DL) the store application for answering a questionnaire within the store 9 (2).

[0062] Next, the customer installs the downloaded store application onto the first data terminal 3 (3). Next, the customer launches the downloaded store application onto the first data terminal 3 and registers user information (including ID, password, age, and gender) for logging in to the website provided by the server device 2 (4). In this state, the customer transitions to a standby state in order to properly receive services provided by the system.

[0063] Next, the customer begins shopping by visiting corner shelves C1-C4 in the store 9, trying out and purchasing products displayed on shelves Shf1-Shf6. When the customer reads one of the predetermined code information 11-14 for word-of-mouth responses placed on corner shelves C1-C4, for example, a QR code (registered trademark) displayed on the user interface screen 54 shown in FIG. 5, using the camera 3-6 of the first data terminal 3 operated by the customer (5), a word-of-mouth transmission screen (presenting the server device 2) (not shown) is displayed (6). The customer then enters a word-of-mouth response on the word-of-mouth transmission screen displayed on the first data terminal 3 (7).

[0064] When the series of shopping actions is completed in this manner, the user clicks "Done" on the user interface screen 54 shown in FIG.

[0065] During this time, the server device 2 collects word-of-mouth responses from the first data terminal 3 operated by the customer, and tallies points for receiving a free trial service, which will be described later, according to the responses.

[0066] Therefore, the points that can be used for the free trial service, which are tallied by the server device 2, are acquired via the network 1 (8). Since these processes are performed in the background, the customer does not need to operate the first data terminal 3 in any way.

[0067] Next, when the server device 2 determines that all word-of-mouth reviews have been collected by the customer on the first data terminal 3 (9), it displays the points earned for the reviews on the display unit 3-5 (10). When the customer closes the store application and logs out (11), this process ends.

[0068] The screen displaying the points earned by the customer displayed on the display unit 3-5 is presented to the concierge stationed at the desk 8.

[0069] 12 to 15 are flowcharts illustrating data processing on the server device 2 side in the store system according to this embodiment. Note that (21) to (26), (31) to (36), (41) to (44), and (51) to (54) indicate steps, which are realized by the CPU 2-2 of the server device 2 loading the stored control program into the RAM 2-4 and executing it.

[0070] [First data processing] In FIG. 12, first, when the server device 2 reads any of the predetermined code information 11 to 14 using the camera 3-6 of the first data terminal 3 operated by the customer in step (1) shown in FIG. 11, it accepts a request to download a store application from the first data terminal 3 (21).

[0071] The server device 2 transfers a store application to be used in the store 9 to the first data terminal 3 via the network 1 (22).

[0072] Next, when the first data terminal 3 on which the store application is installed receives a message that it has read any of the predetermined code information 11 to 14 for identifying the above-mentioned word-of-mouth (23), it transfers a word-of-mouth screen corresponding to the received predetermined code information 11 to 14 to the first data terminal 3 via the network 1 (24).

[0073] As a result, the customer receives (25) the word-of-mouth information that was input on the word-of-mouth screen displayed on the display unit 3-5 of the first data terminal 3. During this time, the server device 2 is collecting points to be issued to the customer who wrote the word-of-mouth.

[0074] Next, the server device 2 gives the collected points to the first data terminal 3 via the network 1 (26), and the process ends.

[0075] As a result, the screen of the display unit 3-5 of the first data terminal 3 displays the acquired points for receiving the free trial service.

[0076] This point display screen is read by the second data terminal 5 lent by the store application manager of the store 9, or the store application manager inputs the displayed points numerically.

[0077] Once this process is complete, the store manager lends the second data terminal 5 to the customer who left a review. It is assumed that a management application for reserving free trial services is also pre-installed in the storage means of the second data terminal 5. Then, on a reservation screen (not shown) displayed on the lent second data terminal 5, the customer inputs the duration of the service that can be provided within the points earned.

[0078] [Second data processing] In FIG. 13, first, the server device 2 accepts a reservation input from the rented second data terminal 5 (31).

[0079] Next, the CPU 2-2 of the server device 2 determines whether the reservation input from the second data terminal 5 is possible or not, since the reservation may already have been confirmed by a customer (32).

[0080] If the CPU 2-2 of the server device 2 determines that the reservation is possible, it notifies the second data terminal 5 of this (33), and the process ends.

[0081] On the other hand, if the CPU 2-2 of the server device 2 determines in step (32) that the reservation is not possible, an adjustment unit (not shown) adjusts the schedule so that the reservation becomes possible (34). The adjustment unit then notifies the second data terminal 5 of the adjusted reservation information (35). Then, a re-application is accepted from a customer waiting in the store 9 for the free trial service (36), and this process ends.

[0082] As a result, the customer who has left a word-of-mouth message takes the second data terminal 5 that has been rented to them and moves to a specially set-up free trial service corner within the store 9.

[0083] [Third Data Processing] 14, the collection unit 2-4-2 of the server device 2 collects (41) the word-of-mouth information presented to customers in (9) shown in FIG. 11, and analyzes (42) the collected word-of-mouth information. Note that the analysis method may be configured to perform AI analysis while referring to accumulated learning information that reflects what has already been learned.

[0084] Next, the word-of-mouth information collected by the collection unit 2-4-2 is analyzed by the reporting unit 2-4-3, and marketing information prepared in a predetermined form is transferred to the third data terminal 4 operated by the person requesting the word-of-mouth (43).

[0085] The word-of-mouth information acquired by the collection unit 2-4-2 is analyzed by the reporting unit 2-4-3, which then transfers the customer behavior information created in a specified form to the third data terminal 4 operated by the person requesting the word-of-mouth (44), thereby completing this process.

[0086] [Fourth Data Processing] 15, the collection unit 2-4-2 of the server device 2 tally up sales at the store 9 and store the total in the data storage unit 2-5 (51). Next, the reporting unit 2-4-3 of the server device 2 calculates the margin for the sales stored in the data storage unit 2-5 and stores the margin in the data storage unit 2-5 (52).

[0087] Next, the reporting unit 2-4-3 of the server device 2 calculates the price for the marketing information stored in the data storage unit 2-5 and stores the price in the data storage unit 2-5 (53).

[0088] Next, the reporting unit 2-4-3 of the server device 2 calculates the store usage fee individually based on the store location, the section size, the participating experience service providers, etc., and stores it in the data storage unit 2-5 (54), thereby completing the process.

[0089] It is assumed that an electronic invoice is created based on the data calculated in steps (51) to (54) and sent by email to the corresponding client and experience service provider. In addition, in the server device 2 shown in Figure 3, the reporting unit 2-4-3 executes a function of automatically proposing improvement approaches for the service or the specific product based on AI evaluation. The specific service shown in Figure 1 is provided in the experience corners 21 to 24, and provides, for example, beauty services (including shampoo bars), where the beauty services include treatments using pre-release shampoos. Furthermore, the specific service is provided in the experience corner 24, for example, via an alcoholic beverage server, providing beer, sake, shochu, tequila, bourbon, whiskey, brandy, gin, and rum, and the sake includes services providing ginjo sake, daiginjo sake, and junmai sake. Furthermore, word-of-mouth points can be used in conjunction with various point systems adopted by the stores and affiliated stores shown in Figure 1.

[0090] [Effects of this embodiment] According to this embodiment, it is possible to efficiently collect word-of-mouth information sent out by exhibitors, and to freely develop a service that provides visitors with a special privilege to experience specific services offered at the store. [Industrial Applicability]

[0091] This system assumes that the store will handle cosmetics and daily necessities as examples of products, but the types of businesses that can be set up in the store are not limited to these. For example, similar word-of-mouth can be collected at events held at large international exhibition centers, and the trends of those who have experienced the events can be smoothly analyzed.

[0092] Additionally, while the service was previously limited to within the store, it can now be applied to services such as driving a new car in a large parking lot or on a racing course, and it is expected that the range of possibilities will expand even further in the future.

[0093] The disclosure of the present invention described above can be summarized at least as follows.

[0094] (1) A store system in which a data terminal operated by a customer who visits a store to experience a specific service or a specific product can communicate with a server device that acquires information transmitted from the data terminal via a specified communication medium, wherein the server device is characterized by comprising: a registration means that registers an application in the data terminal for allowing the customer to experience the specific service or the specific product according to an image read by the data terminal when the customer enters the store; a collection means that collects user information registered in the application transmitted from the data terminal and word-of-mouth comments about the service or the specific product that has been experienced; and a reporting means that analyzes information received in response from users operating other data terminals to the word-of-mouth comments collected by the collection means, consolidates evaluations and issues regarding the service or the specific product, and reports sales promotion information to the exhibitor data terminal of the provider that provides the service or the specific product.

[0095] (2) The server device is characterized in that the reporting means automatically proposes an improvement approach for the service or the specific product based on AI evaluation.

[0096] (3) The specific service provides beauty services, and the beauty services include treatments using a pre-release shampoo.

[0097] (4) The specific service provides beer, sake, shochu, tequila, bourbon, whiskey, brandy, gin, and rum through an alcoholic beverage server, and the sake includes ginjo sake, daiginjo sake, and junmai sake.

[0098] (5) Word-of-mouth points can be used in conjunction with various point systems, including those of the stores.

[0099] (6) A word-of-mouth processing method for a store system in which a data terminal operated by a customer who visits a store to experience a specific service or a specific product and a server device that acquires information transmitted from the data terminal can communicate via a specified communication medium, wherein the server device includes a registration step of registering an application in the data terminal to allow the customer to experience the specific service or the specific product according to an image read by the data terminal when the customer enters the store; a collection step of collecting user information registered in the application transmitted from the data terminal and word-of-mouth comments about the service or the specific product experienced; and a reporting step of analyzing information received in response from users operating other data terminals in response to the word-of-mouth comments collected in the collection step, aggregating evaluations and issues regarding the service, and reporting sales promotion information to the exhibitor data terminal of the provider that provides the service or the specific product. [Explanation of symbols]

[0100] 1 Network 2. Server device 3. First Data Terminal 4. Third Data Terminal 5 Second Data Terminal

Claims

1. A store system in which a data terminal operated by a customer who visits a store to experience a specific service or a specific product can communicate with a server device that acquires information transmitted from the data terminal via a predetermined communication medium, The server device a registration means for registering, in the data terminal, an application for allowing the customer to experience the specific service or the specific product in accordance with an image read by the data terminal when the customer enters the store; a collection means for collecting user information registered in the application transmitted from the data terminal and word-of-mouth comments about the service or the specific product that the user has experienced; a reporting means for analyzing information received from users operating other data terminals in response to the word-of-mouth comments collected by the collecting means, aggregating evaluations and issues regarding the service or the specific product, and reporting sales promotion information to the exhibitor data terminal of the provider that provides the service or the specific product; A store system comprising:

2. The server device The store system according to claim 1 , wherein the reporting means automatically proposes an improvement approach for the service or the specific product based on an AI evaluation.

3. The store system according to claim 1 , wherein the specific service provides beauty services, and the beauty services include treatments using a pre-release shampoo.

4. The store system according to claim 1, wherein the specific service provides beer, sake, shochu, tequila, bourbon, whiskey, brandy, gin, and rum via an alcoholic beverage server, and the sake includes ginjo sake, daiginjo sake, and junmai sake.

5. 2. The store system according to claim 1, wherein word-of-mouth points can be used in conjunction with various point systems, including those of the store.

6. A word-of-mouth processing method for a store system in which a data terminal operated by a customer who visits a store to experience a specific service or a specific product can communicate with a server device that acquires information transmitted from the data terminal via a predetermined communication medium, comprising: The server device a registration step of registering, in the data terminal, an application for allowing the customer to experience the specific service or the specific product in accordance with an image read by the data terminal when the customer enters the store; a collecting step of collecting user information registered in the application transmitted from the data terminal and word-of-mouth comments about the service or the specific product that the user has experienced; a reporting step of analyzing information received from users operating other data terminals in response to the word-of-mouth information collected in the collecting step, aggregating evaluations and issues regarding the service, and reporting sales promotion information to the exhibitor data terminal of the provider that provides the service or the specific product; A word-of-mouth processing method for a store system, comprising:

Images