Identification information use system

Abstract

To provide an identification information use system which can issue a code before an identifier and a URL are determined according to a project content or the like of a campaign and can use the code in a plurality of campaigns with different URLs, or the like.SOLUTION: An identification information use system 1 includes: a first server storing object information associated with an identifier, and second connection information to be connected to a second server associated with the object information; and the second server. First connection information and an identifier to be connected to the first server are attached to an object. A user accesses the first server on the basis of the first connection information by using a terminal device, and the first server executes a redirection to the second server on the basis of the second connection information, transmits at least one of the identifier and the object information to the second server, and the second server executes a reply to the terminal device by using reply information associated with at least one of the received identifier and object information.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an identification information utilization system. [Background technology]

[0002] For example, in Patent Documents 1 and 2, a consumer who purchases a campaign product uses a terminal device access the campaign homepage using the campaign ID attached to the product By sending the number (identification information) and personal information to a database server, A system for implementing sales promotion campaigns using ID numbers that can be used to receive benefits, etc. A system is disclosed. In addition, Patent Document 2 discloses that campaign products are sent to an internet home page along with an ID number. It also states that the page URL should be included. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2002-28513 [Patent Document 2] Japanese Patent Application Publication No. 11-66152 Summary of the Invention [Problem to be solved by the invention]

[0004] In such a conventional identification information system (see Figure 2), the identifier and the campaign site are The connection information (URL, etc.) for directly accessing the server 10 of the website, etc., is attached to the product, etc. It was included in the code. Therefore, once the campaign plan has been finalized to some extent, the servers of the campaign site, etc. Determine the 10 URLs, what type of identifiers to use, and how many identifiers are needed. Before issuing the code, it was necessary to determine whether

[0005] Therefore, in the past, when a sales promotion campaign for a product was planned, the ID number It includes identifiers such as the campaign number, and the URL of the campaign site that is newly established for each campaign. The entity that plans and manages the campaign (such as the manufacturer or an advertising agency commissioned by the manufacturer) The label manufacturer issues the code and then applies the code to the label after receiving it. The company then printed the codes and produced labels to be attached to the products.

[0006] In this way, the identifier and URL are determined based on the campaign plan etc. It is not possible to issue a code, and it takes time from planning the campaign to producing the label. This meant that there was time to prepare the labels before the campaign began. There was a shortage of supplies, and the labeled products were not ready in time for the campaign start, or The start of the campaign had to be delayed to allow for the time it took to prepare labels, etc. There was a problem.

[0007] In addition, after the campaign ends and the campaign site is closed, Code containing the URL of the campaign site, and unused labels or Products cannot be used for other campaigns with different URLs, etc., and labels must be disposed of. There was waste.

[0008] The object of the present invention is to determine the identifier and URL according to the content of a campaign or other project. It is possible to issue a code to multiple campaigns with different URLs. It can be used for planning and disseminating product information after the code is issued. The purpose is to provide a separate information utilization system. [Means for solving the problem]

[0009] The identification information utilization system of the present invention comprises a first server and a second server. For an object to which first connection information for connecting to the first server and an identifier are assigned, Then, the user uses the terminal device to make a connection via the communication network based on the first connection information. The first server is accessed using the identifier and the identifier is transmitted to the first server. The identifier is linked to object information, which is information about the object. The first server stores in advance the object information linked to the identifier and the object Second connection information for connecting to a specific second server associated with the information is stored. The first server receives the identifier, the object information, and the and redirecting the second server via a communication network based on second connection information. and executing a command to transmit at least one of the identifier and the object information to the second server. Send to. The second server has in advance stored therein at least one of the identifier and the object information. Response information for executing the associated specific response is stored. The second server receives the identifier and the part of the object information from the first server. and, based on at least one of the above and the response information, Execute the response to the device. [Effects of the Invention]

[0010] According to the present invention, before an identifier or URL is determined according to the content of a campaign or other project, It is possible to issue a code to multiple campaigns with different URLs. It can be used for planning and disseminating product information after the code is issued. It is possible to provide a separate information utilization system. [Brief explanation of the drawings]

[0011] [Figure 1] 1 is a schematic diagram showing an identification information utilization system according to an embodiment; [Figure 2] FIG. 1 is a schematic diagram showing a conventional identification information utilization system. DETAILED DESCRIPTION OF THE INVENTION

[0012] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. The same or common parts are designated by the same reference numerals.

[0013] <Identification information utilization system> Referring to FIG. 1, the identification information utilization system 1 of the present invention includes a first server 11 and a second server 12. 2. An identification information system is a system that uses identifier information about objects (identifying individual objects). A system that uses the identification information to perform some kind of output response linked to the identification information. The system is executed using a computer such as a server.

[0014] According to the identification information utilization system, for example, a sales promotion campaign attached to an object (such as a product) can be A user (consumer, etc.) sends an identifier (ID number, etc.) for participating in the program from a terminal device to the first The server 11 receives the identifier and the like from the redirect destination second server 12. The lottery results and point award results linked to the identifiers etc. are transmitted from the second server 12 to the user's terminal. The information can be transmitted to the device.

[0015] (Object) The object includes the first connection information for connecting to the first server (redirect source) and an identifier. It is marked with the following. In addition, even if a label on which the first connection information and the identifier are printed is attached to the object, Alternatively, the first connection information and the identifier may be directly attached to the object by printing or the like. In addition, an IC chip in which the first connection information and the identifier information are written is fixed to the object. That's fine.

[0016] The object to which the identification information utilization system 1 of this embodiment is applied is a first server. There are no particular limitations as long as the first connection information for connection and the identifier are assigned. However, for example, containers containing contents (bottled drinks, canned drinks, seasonings, etc.) (food products, daily necessities such as shampoo and detergent, cosmetics, pharmaceuticals, etc.) can be done.

[0017] In this embodiment, the first connection information and the identifier are attached to the object as a code or the like. may be given. For ease of reading, the first connection information is included in the same code as the identifier. It is preferable that they are included in the same code, but each is included in a different code and placed in a different location. Good too.

[0018] The code is preferably graphic and is easily readable by optical reading means. For ease of reading, it is preferable that the mark is patterned to conform to the standards of the reading means. Examples of graphical codes include two-dimensional codes (QR Code (registered trademark), etc.), A one-dimensional code (such as a barcode) can be used. To prevent the size of the code from becoming too large, it is recommended to use a two-dimensional code. preferable. However, the code does not necessarily have to be a graphic form, but can be a combination of numbers, strings, etc. For example, a code consisting of an identifier (ID number, etc.) and a code to the first server 11 may be used. The first connection information (such as the URL of the first server 11) for connection is printed as is. That's fine.

[0019] (User) The user may use the identifier information for any purpose in connection with the coded object. The user is the entity that uses the information (the user of the identifying information related to the object). Examples of users include consumers who purchase products or other items to which codes or the like are attached. A consumer is someone who has a demand for the product, and is the final consumer. This includes businesses that conduct commercial transactions (retailers, wholesalers, etc.), but preferably, businesses that purchase goods. Consumers who are eligible to participate in sales promotion campaigns for products (target items). In this case, the code (identifier) ​​of the product displayed in the store by a person who does not purchase the product To prevent unauthorized reading of the code, the code displayed on the product (object) is read using a separate label, etc. or a code printed on the back of the label so that it can be read from the front of the product. It is acceptable to make it difficult to read. The user is not limited to a consumer, and may be, for example, a code (identifier) ​​assigned to an object. Using this information, users can communicate with each other and research on the subject matter. This also includes researchers who conduct research.

[0020] For the above object, the user reads the first connection information and the identifier assigned to the object. and using the terminal device, accessing the first server via the communication network based on the first connection information. The first server 11 is accessed and the identifier is transmitted to the first server 11 .

[0021] The terminal device is a device for connecting (accessing) the first server 11 via the communication network. It has means of communication.

[0022] From the viewpoint of user convenience, the terminal device may store the first connection information and the identifier attached to the object. It is preferable that the terminal device is provided with a reading means for reading the code (or the like). The device can be a camera-equipped smartphone with a code-reading app, for example. It is preferable that the first connection information and the identifier (code, etc.) are It is preferable that the information is read by an optical reading means (device). However, if a user (consumer, etc.) visually reads the first connection information and the identifier (character string, etc.), Users of terminal devices (smartphones, personal digital assistants (PDAs), computers, etc.) By manually inputting the first connection information into the terminal, the first server 11 is connected (accessed) and identified. Alternatively, the identifier may be transmitted to the first server 11 by manually inputting the ID. The means may be not only machine reading, but also visual reading by the user. good.

[0023] The terminal device connects to the communication network based on the first connection information read by the reading means. The device is connected to the first server 11 via the network, and the identifier read by the reader is transmitted to the first server 11. It is preferable that the device has a function of transmitting the information.

[0024] (Connection information to the first server) The connection information to the first server 11 is a specific information about the first server 11 to which the user's terminal device is to be connected. This is information for specifying the server name, such as the URL of the first server 11. The first server 11 may be a cloud server, a website, or the like.

[0025] The first server 11 (storage means, etc.) stores in advance a specific second information linked to the object information. Second connection information for connecting to the server 12 is stored.

[0026] The first server 11 receives the identifier from the terminal device and the object information (pre-stored). and (pre-stored) second connection information, and and performing a redirection to the server 12 to receive at least one of the identifier and the object information (identification Either an identifier or object information, or a set of identifier and object information The information is transmitted to the second server 12.

[0027] In this specification, "redirection" means to redirect a This means that the destination before the change is automatically changed to another location. The new destination is called the "redirect source" and the new destination is called the "redirect destination." In this embodiment, the first server 11 is the redirect source, and the second server 12 is the redirect This is the destination.

[0028] In addition, the first server 11 may have a plurality of second servers (including a time series) as redirect destinations. If so, it can function as a common server (aggregation server) that serves as a common entrance for them.

[0029] (identifier) An identifier is a unique name, code, character string, number, image, etc., and each identifier is unique from all others. There is no particular limitation as long as it is distinguishable from other identifiers. (However, the same identifiers that have expired are excluded.) Identifiers are assigned to each object in a one-to-one relationship to identify a specific object. It can be used to

[0030] The identifier is linked to object information, which is information about the object.

[0031] The object information is linked to an identifier during the manufacturing process of the object and stored in the first server 11. It is preferable that this be done. In addition, the object information is linked to the identifier in the process of assigning the identifier to the object, and the first It is more preferable that the identifier is stored in the server 11. The process of assigning the identifier to the object is , a step included in the manufacturing process of the object.

[0032] During the manufacturing process of the object (such as the process in which an identifier is assigned to the object), By reading the identifier (code, etc.) attached to the object, the identifier can be linked to the object information. This can be done.

[0033] When reading the identifier attached to an object, the identifier attached to the object, such as a container flowing through the line, Reading the given identifier is prone to reading errors depending on the orientation and position of the object. This may be difficult to achieve with automated equipment. In such cases, an identifier ( By reading the identifier before the identifier (such as a code) is attached to the object, reading errors can be prevented. It can be suppressed. Before an identifier is assigned to an object, for example, the object is in a state where a label with an identifier printed on it is attached. The state before being applied to the object is an example of such a state. The labels are attached to a long release substrate at a predetermined interval (the labels are peeled off from the release substrate). before being attached to an object), and label rolls (tack labels, wrap labels, etc.) The state of the long body before it is cut and attached to the target object (raw material such as tape, shrink label, etc.) Examples include: As mentioned above, the code is printed on the back of the label to make it difficult to read illegally from the front side of the label. If an identifier (code) is printed, it is attached to the object after being read from the back side. It may be given (attached, wrapped, etc.).

[0034] Examples of the object information include product information and shipping information. Product information includes, for example, product name, product specifications, model number, series name, lot number, etc. Examples of shipping information include destination, shipping time, storage period, and packaging information. Examples include:

[0035] (Connection information to the second server) The connection information to the second server 12 is the second server 11 to which the first server 11 is redirected. 2, for example, the URL of the second server 12. The second server 12 may be a cloud server, a website, or the like.

[0036] The second server 12 (storage means, etc.) stores in advance at least the identifier and the object information. Response information for executing a specific response associated with one of the following is stored. The second server 12 stores in advance at least one of an identifier and object information, and associated The attached response information may also be stored. The second server 12 receives at least the identifier and the object information from the first server 11. Based on either of the above and the (pre-stored) response information, the terminal Executes a response (output) to the terminal device.

[0037] In this embodiment, after the code is issued, the second connection information is stored in the first server 11, The response information can be stored in the second server 12 . This is because the primary connection information included in the code is created for each campaign as in the past. This is not a URL that directly connects to a campaign site, but a URL that is the source of the redirect. 1 Because it is a URL to connect to server 11, it will be used as a redirect destination later. If the URL of the online site (second connection information) is saved in the first server 11, the user can This is because you can access the website. As a result, in this embodiment, before or during the start of a campaign or other project, It is possible to issue a code, and the code after issuance will include the campaign plan details (response It will be possible to later link the campaign site URL (secondary connection information) and the like. do. In addition, the information that can be linked to the issued code is not limited to campaign information, but also includes the target item. Providing specific service information, product-related communications (response information), and the latest product information It may be the URL of the site (second connection information) or the like.

[0038] Before the user accesses the first server 11 (when the terminal device is connected to the first server 11), Before the second server 12 receives the second connection information, the first server 11 stores the second connection information and the second server 12 stores the response information. It is preferable that the

[0039] However, in the identification information use system of this embodiment, when a user accesses the first server 11, Even after the redirection is enabled, the second server 11 that was saved as a redirection destination may be used. By rewriting the connection information (campaign site URL, etc.), the second connection information can be changed arbitrarily. It can be changed.

[0040] Furthermore, according to the identification information utilization system of this embodiment, depending on the contents of a campaign or other plan, Before the identifier and URL were decided or during the planning stage, the code was issued to multiple sites with different URLs. It can be used for campaigns, etc. For example, even after the campaign ends and the campaign site is closed, the first server 11. Write the saved secondary connection information (URL of the campaign site to which you are redirected, etc.) By exchanging the code, you can transfer unused labels or products that already have codes to a different campaign. It can be repurposed. This reduces the need to discard or replace labels. Therefore, the identification information utilization system of this embodiment is This contributes to one of the goals of the WHO, "responsible consumption and production," and is a key element of sustainable production and consumption. to ensure a sustainable and efficient use of natural resources, in particular to achieve It is useful for In addition, the second connection information stored in the first server 11 is updated to the URL of the latest product information providing site. By rewriting the code, it is possible to identify specific manufacturing plants, specific production lots, Notification of individual response information for specific items that correspond to specific shipping dates, etc. (e.g., product shipments) Used for product quality information discovered after shipment, product recall information, and other information to be communicated You can also do this.

[0041] For example, the second server 12 may be a planning and management entity for a scheme for using identification information relating to an object. The first server 11 is managed (and / or owned) by a party other than the planning and management entity. managed (and / or held) by The planning and management body may be, for example, the manufacturer of the product or a company entrusted by the manufacturer. Advertising agencies, for example. Other than the above-mentioned planning and management entities, for example, the issuer of the code or Examples include system vendors who have been contracted by the company. In this case, a label manufacturer other than the planning and management entity will be the issuer of the code, and the planning and management entity will The advantage is that you can issue codes without being affected by your body's schedule.

[0042] However, the management of the first server 11 is not necessarily limited to a person other than the planning and management body. That is, the management of both the first server 11 and the second server 12 may be performed by the management entity. (and / or holding) may be carried out by the planning and management body. Internally, the code is issued without being affected by the progress of the campaign etc. This has the advantage that it allows for the advancement of preparation of labels, etc.

[0043] The identification information utilization system 1 of this embodiment includes a first server 11 and a second server 12. In addition, at least one redirect source and / or redirect destination It may also include a computer such as a server.

[0044] For example, the response executed by the second server 12 may be a sales promotion for the object (product, etc.) as described above. It may also be a response to perform a promotional activity (such as a sales promotion campaign). Sales promotion activities include, but are not limited to, improving product value and consumer communication. These activities include marketing, purchasing trend analysis, etc. In addition, as an effective use of this embodiment, the issued code can be used in a sales campaign. After utilizing it for sales promotion activities, the second connection information (redirect destination) stored in the first server 11 is Campaign site URL, etc.) to different secondary connection information (the latest product information of the redirect destination) By rewriting the URL to something different from the campaign, the same code can be used to It may also be reused for communication purposes. When using codes for reuse in this way, the label on which the code is printed can be used by consumers to scan the product. The code on the label is printed on the card so that it is not lost (discarded, etc.) after participating in the program. A campaign participation notice stating that the coupon can be reused to obtain product information, etc. even after the campaign ends. It is preferable to have a label with a code that can be easily read.

[0045] The present invention is not limited to the above-described embodiment, and can be modified in various ways. Two or more embodiments selected from the above-described various embodiments may be appropriately combined, or At least one configuration (part of the configuration) selected from the various embodiments described above, A part of the configuration of the embodiment may be replaced.

[0046] <Summary> The following will exemplify the above-described embodiments of the present invention.

[0047] (1) An identification information utilization system including a first server and a second server, For an object to which first connection information for connecting to the first server and an identifier are assigned, Then, the user uses the terminal device to make a connection via the communication network based on the first connection information. access the first server and send the identifier to the first server, the identifier is associated with object information which is information about the object, the first server has stored in advance the object information associated with the identifier and second connection information for connecting to a specific second server associated with the object information, the first server, based on the identifier received from the terminal device, the object information, and the second connection information, executes a redirection to the second server via a communication network and sends at least one of the identifier and the object information to the second server, the second server has stored in advance response information for executing a specific response associated with at least one of the identifier and the object information, the second server executes the response to the terminal device via a communication network based on at least one of the identifier and the object information received from the first server and the response information, identifier information utilization system.

[0048] (2) After the issuance of the code, before the user accesses the first server, the second connection information is stored in the first server and the response information is stored in the second server, the identifier information utilization system according to (1).

[0049] (3) Even after the user becomes able to access the first server, the second connection information can be arbitrarily changed, the identifier information utilization system according to (2).

[0050] (4) The response executed by the second server is to execute a sales promotion activity for the object ​​​The identification information utilization system according to any one of (1) to (3), wherein the response is for confirming the identity of the user.

[0051] (5) The object information is linked to the identifier during the manufacturing process of the object; The identification information utilization system according to any one of (1) to (4), which is stored in the first server. .

[0052] (6) The object information is obtained by assigning the identifier to the object. The identification information utilization system according to (5), which is linked to the [Explanation of symbols]

[0053] 1. Identification Information Utilization System 10 (traditional) servers 11 First server (redirect source) 12 Second server (redirect destination) 2. Terminal Device

Claims

1. An identification information utilization system including a first server and a second server, For an object to which first connection information for connecting to the first server and an identifier are assigned, Then, the user uses a terminal device to make a connection via a communication network based on the first connection information. accessing the first server and transmitting the identifier to the first server; The identifier is linked to object information, which is information about the object; The first server stores in advance the object information linked to the identifier and the object Second connection information for connecting to a specific second server associated with the information is stored, The first server receives the identifier, the object information, and the and redirecting the second server via a communication network based on second connection information. and executing a command to transmit at least one of the identifier and the object information to the second server. Send to The second server has in advance stored therein at least one of the identifier and the object information. Response information for executing a specific associated response is stored, The second server receives the identifier and the part of the object information from the first server. and, based on at least one of the above and the response information, executing said response to a device; Identification information utilization system.

2. After the issuance of the identifier, before the user accesses the first server, the second connection information is stored in the second server, and the response information is stored in the second server.

2. An identification information utilization system according to claim 1.

3. Even after the user becomes able to access the first server, the second connection information 3. The identification information utilization system according to claim 2, wherein is arbitrarily changeable.

4. The response executed at the second server includes:

2. The system of claim 1, wherein the response is a response.

5. The object information is linked to the identifier during the manufacturing process of the object, and the first The identification information utilization system of claim 1 , wherein the identification information utilization system is stored on a server.

6. The object information is linked to the identifier in the step of assigning the identifier to the object.

6. The identification information utilization system according to claim 5,

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