Object management method, device, equipment, medium, and program product

Abstract

The present disclosure provides an object management method, device, equipment, medium, and program product. The method determines a target management object in response to a management trigger operation, displays the target management object on an object display page, obtains target interaction information of the target management object, the target interaction information being dialogue act information for the target management object collected during the display process of the target management object on the object display page, and then determines a management result of the target management object based on the target interaction information of the target management object. The method can realize automatic management of objects, eliminating the need for users to manually add and analyze management objects, saving time and effort and meeting different service needs.

Description

[Technical Field]

[0001] This application claims priority from Chinese Patent Application No. 202310316842.7, filed on March 28, 2023, the entire contents of which are incorporated herein by reference.

[0002] The present disclosure relates to an object management method, an apparatus, an electronic device, a computer-readable storage medium, and a computer program product. [Background technology]

[0003] With the rapid development of computer technology, various applications (APPs) have emerged in response to the times. In order to attract users and maintain user retention, application providers provide object management functions, allowing users to add objects to be managed, and then share or recommend the objects to other users.

[0004] Specifically, in applications such as short videos and live streaming, a user (e.g., a broadcaster) can add products using a product management function module (e.g., a product showcase), allowing other users (e.g., viewers) to view the products added by the broadcaster.

[0005] However, users must manually add and manage the managed objects, which takes time and effort. This results in extremely high labor and time costs, making it difficult to meet service needs. Summary of the Invention [Means for solving the problem]

[0006] The present disclosure provides an object management method, which automatically determines the management object and management result, thereby reducing labor and time costs and meeting different service needs. The present disclosure also provides an apparatus, an electronic device, a computer-readable storage medium, and a computer program product corresponding to the above method.

[0007] In a first aspect, the present disclosure provides a method of object management, the method comprising: determining a target managed object in response to a management trigger operation and displaying the target managed object on an object display page; acquiring target dialogue information of the target management object, the target dialogue information being dialogue act information for the target management object collected during the display process of the target management object on the target display page; determining a management result of the target managed object based on the target interaction information of the target managed object.

[0008] In some possible implementations, the step of determining the target managed object comprises: determining a candidate management set based on an account type of a trigger account corresponding to the management trigger operation; determining a target managed object based on target attribute information of the candidate managed objects in the candidate managed object set, wherein the target managed object is at least one candidate managed object in the candidate managed object set.

[0009] In some possible implementations, the step of determining a candidate managed set based on an account type of a trigger account corresponding to the management trigger operation comprises: determining a target type corresponding to the account type of the trigger account according to the account type of the trigger account corresponding to the management trigger operation; and forming a set of candidate managed objects that belong to the target object type.

[0010] In some possible implementations, the object attribute information includes object popularity information and historical dialogue act information of the trigger account, and the step of determining the target management object based on the object attribute information of the candidate management objects in the candidate management object set includes: obtaining suitability information of the candidate management object in the set of candidate management objects based on the target popularity information of the candidate management object in the set of candidate management objects and the historical dialogue act information of the trigger account, and the suitability information of the candidate management object indicates the suitability of the candidate management object with the trigger account; determining, as the target managed object, the candidate managed object whose fitness information satisfies a predetermined condition.

[0011] In some possible implementations, the method comprises: The method further includes the step of displaying a management result of the target management object on a result display interface in response to the trigger operation satisfying a result display condition; The management results of the target managed object include management basic information, result index items, and managed object information, the result display interface includes a basic information display area, an index item display area, and a managed object display area, and the step of displaying the management results of the target managed object in the result display interface includes displaying the management basic information in the basic information display area, displaying the result index items in the index item display area, and displaying the managed object information in the managed object display area.

[0012] In some possible implementations, the step of determining a management result of the target managed object based on goal interaction information of the target managed object includes: classifying target conversation information of the target management object based on a plurality of preset information types, and acquiring target conversation information corresponding to each information type; For each information type, determining a management result corresponding to the information type based on target dialogue information corresponding to the information type; and determining the management result corresponding to each information type as the management result of the target managed object.

[0013] In some possible implementations, the method comprises: receiving a reconciliation operation for the target management object; If the target managed object is in a managed state, displaying presentation information on the result display interface in response to the adjustment operation, the presentation information including adjustment failure information.

[0014] In some possible implementations, the method comprises: If the display time of the target display page of the target management object satisfies a predetermined time, determining a target management object waiting to be replaced and a replacement candidate object based on the target dialogue information of the target management object; The method further includes a step of replacing the target managed object awaiting replacement with the replacement candidate object on the object display page.

[0015] In some possible implementations, the step of determining a target management object awaiting replacement and a replacement candidate object based on target interaction information of the target management object comprises: determining an evaluation index value corresponding to the target managed object based on the target dialogue information of the target managed object; a target managed object whose evaluation index value satisfies the replacement waiting condition is designated as a target managed object waiting to be replaced; determining a replacement candidate object from the set of candidate managed objects based on target interaction information of the target managed object.

[0016] In a second aspect, the present disclosure provides a target management device, the device comprising: a decision unit for deciding a target management object in response to a management trigger operation; a display unit for displaying the target managed object on a target display page; an acquisition unit for acquiring target dialogue information of the target management object, the target dialogue information being dialogue act information for the target management object collected during the display process of the target management object on the target display page; The system further comprises a determination unit for determining a management result of the target managed object based on the target interaction information of the target managed object.

[0017] In some possible implementations, the decision unit specifically: determining a candidate management set based on an account type of a trigger account corresponding to the management trigger operation; determining a target managed object based on target attribute information of the candidate managed objects in the candidate managed object set, and the target managed object is at least one candidate managed object in the candidate managed object set;

[0018] In some possible implementations, the decision unit specifically: Determine a target type corresponding to the account type of the trigger account according to the account type of the trigger account corresponding to the management trigger operation; This is for making candidate managed objects that belong to the target object type into a candidate managed object set.

[0019] In some possible implementations, the object attribute information includes object popularity information and historical dialogue act information of the trigger account, and the determining unit specifically: obtaining suitability information of the candidate management object in the set of candidate management objects based on the target popularity information of the candidate management object in the set of candidate management objects and the historical dialogue act information of the trigger account, the suitability information of the candidate management object indicating the suitability between the candidate management object and the trigger account; The fitness information is used to determine a candidate managed object that satisfies a predetermined condition as the target managed object.

[0020] In some possible implementations, the display unit further comprises: and displaying a management result of the target managed object on a result display interface in response to the trigger operation satisfying a result display condition; The management results of the target managed object include management basic information, result index items, and managed object information, the result display interface includes a basic information display area, an index item display area, and a managed object display area, and the step of displaying the management results of the target managed object in the result display interface includes displaying the management basic information in the basic information display area, displaying the result index items in the index item display area, and displaying the managed object information in the managed object display area.

[0021] In some possible implementations, the decision unit specifically: classifying target conversation information of the target management object based on a plurality of preset information types, and acquiring target conversation information corresponding to each information type; For each information type, determine a management result corresponding to the information type based on target dialogue information corresponding to the information type; The management result corresponding to each information type is used as the management result of the target management subject.

[0022] In some possible implementations, the device comprises: The present invention further includes a presentation unit for receiving an adjustment operation for the target managed object, and displaying presentation information on the result display interface in response to the adjustment operation when the target managed object is in a managed state, the presentation information including adjustment failure information.

[0023] In some possible implementations, the device comprises: The device further comprises a replacement unit for determining a target managed object waiting to be replaced and a replacement candidate object based on target interaction information of the target managed object when the display time of the target managed object on the target display page meets a predetermined time.

[0024] The display unit is further for replacing the target managed object waiting to be replaced with the replacement candidate object on the object display page.

[0025] In some possible implementations, the replacement unit specifically determines an evaluation index value corresponding to the target managed object according to goal interaction information of the target managed object; The target management target whose evaluation index value satisfies the replacement waiting target condition is set as the replacement waiting target management target, and determining a replacement candidate object from the set of candidate managed objects based on target interaction information of the target managed object.

[0026] In a third aspect, the present disclosure provides an electronic device, the electronic device comprising a processor and a memory, the processor and the memory being in communication with each other, the processor executing instructions stored in the memory to cause the electronic device to perform the object management method of the first aspect or any one of the implementations of the first aspect.

[0027] In a fourth aspect, the present disclosure provides a computer-readable storage medium having instructions stored thereon, the instructions instructing an electronic device to perform the object management method described in the first aspect or any one of the implementations of the first aspect.

[0028] In a fifth aspect, the present disclosure provides a computer program product including instructions, which, when executed in an electronic device, cause the electronic device to perform the target management method described in the first aspect or any one of the implementation forms of the first aspect.

[0029] The present disclosure can provide many more implementations based on the implementations according to the above aspects and by further combining them.

[0030] In order to more clearly describe the technical methods of the embodiments of the present disclosure, the following briefly describes the drawings required for the embodiments. [Brief explanation of the drawings]

[0031] [Figure 1] FIG. 1 is an architecture diagram of a target management system according to an embodiment of the present disclosure. [Figure 2]1 is a flowchart of an object management method according to an embodiment of the present disclosure. [Figure 3] FIG. 1 is a schematic diagram of a product management interface according to an embodiment of the present disclosure. [Figure 4] FIG. 10 is a schematic diagram of a showcase management interface according to an embodiment of the present disclosure. [Figure 5] FIG. 10 is a schematic diagram of a product display page according to an embodiment of the present disclosure. [Figure 6A] FIG. 1 is a schematic diagram of a product showcase sharing interface according to an embodiment of the present disclosure. [Figure 6B] FIG. 1 is a schematic diagram of a product showcase sharing interface according to an embodiment of the present disclosure. [Figure 7A] FIG. 10 is a schematic diagram of a result display interface according to an embodiment of the present disclosure. [Figure 7B] FIG. 10 is a schematic diagram of a result display interface according to an embodiment of the present disclosure. [Figure 7C] FIG. 10 is a schematic diagram of a result display interface according to an embodiment of the present disclosure. [Figure 8] FIG. 10 is a schematic diagram of a result display interface according to an embodiment of the present disclosure. [Figure 9] FIG. 2 is a structural schematic diagram of a target management device according to an embodiment of the present disclosure. [Figure 10] 1 is a structural schematic diagram of an electronic device according to an embodiment of the present disclosure. DETAILED DESCRIPTION OF THE INVENTION

[0032] The terms "first" and "second" in the embodiments of the present disclosure are for descriptive purposes only and should not be understood to indicate or imply the relative importance or number of technical features indicated, such that a feature qualified by "first" or "second" may explicitly or implicitly include one or more of the feature.

[0033] First, some technical terms related to the embodiments of the present disclosure will be explained.

[0034] To attract users and maintain user retention, application providers can provide object management functions within their applications. Users can add objects to their applications and share or recommend them to other users. For example, in a music application, users can add their favorite songs through the "playlist sharing" or "playlist recommendation" function modules, enabling song recommendation and song management.

[0035] In the field of e-commerce, users can manage products through object management functions. E-commerce can be divided into traditional e-commerce and content e-commerce. In traditional e-commerce, buyers can search for a product through an e-commerce app and then compare product information from multiple vendors to complete the purchase. However, in content e-commerce, vendors can promote attractive product content (e.g., text, video, etc.) to increase buyers' purchasing interest and attract them to purchase products.

[0036] Take short video and live streaming apps as an example. In short video and live streaming apps, users (e.g., broadcasters or businesses) can use a product management function to promote sales (specifically, to promote product sales by using their influence). Specifically, broadcasters can add products through the product management function (e.g., product showcase), and other users (e.g., viewers or buyers) can check the broadcaster's or business's product showcase and browse the products in the product showcase to complete product purchases.

[0037] However, users need to manually add and manage the items they want to manage. For example, distributors or merchants need to manually select the items they want to add to the product showcase and manually update the items in the product showcase based on the product transaction information. This method is time-consuming and labor-intensive, resulting in extremely high labor and time costs and making it difficult to meet service needs.

[0038] In view of this, an embodiment of the present disclosure provides an object management method, which automatically determines a target object to be managed in response to a management trigger operation, displays the target object on an object display page, and then collects dialogue act information, i.e., target dialogue information, for the target object during the display process of the target object, and determines a management result based on the target dialogue information. In this way, automatic object management can be realized, eliminating the need for users to manually add and analyze the target object, saving time and effort and meeting different service needs.

[0039] To make the technical solution of the present disclosure clearer and easier to understand, the system architecture of the object management method according to the embodiments of the present disclosure will be described below with reference to the drawings.

[0040] Referring to the architecture diagram of the object management system shown in FIG. 1, the object management system 10 may include a server 100 and at least one client terminal, such as a first client terminal 200, connected to the server 100. The server 100 is a server having an object management function, such as an application server having an object management function, including, but not limited to, a live streaming application server and a short video application server. The first client terminal 200 is a client terminal corresponding to a user who performs a management trigger operation. In some examples, the first client terminal 200 may be a client terminal corresponding to a broadcaster or a merchant. Furthermore, the object management system 10 may further include at least one second client terminal 300. The second client terminal 300 is a client terminal corresponding to a user who interacts with the object management target. For example, the second client terminal may be a client terminal corresponding to a viewer or a purchaser.

[0041] A user may perform a management trigger operation through the first client terminal 200, and the server 100 may determine a target management object in response to the management trigger operation, and the target management object may be displayed on a target display page. Another user may check the target management object by loading the target display page through a corresponding client terminal (e.g., the second client terminal 300). During the display process of the target management object on the target display page, another user may perform an interaction with the target management object through the second client terminal 300, and the server 100 may collect interaction act information for the target management object to obtain target interaction information of the target management object, and determine a management result of the target management object based on the interaction information of the target management object to realize target management.

[0042] In some possible implementations, the user may further perform a trigger operation through the first client terminal 200, and in order for the user to check the management results through the first client terminal 200, the server 100 may display the management results of the target managed object on the result display interface of the first client terminal 200 in response to the trigger operation satisfying the result display condition.

[0043] The server 100 may further record the display time of the target management object on the target display page, and if the display time meets a predetermined time, the server 100 may further replace (also referred to as replacement or update) the target management object. Specifically, the server 100 determines a target management object waiting to be replaced and a replacement candidate object for replacement based on the target interaction information of the target management object, and replaces the target management object waiting to be replaced with the replacement candidate object on the target display page, thereby realizing the update of the target management object.

[0044] FIG. 1 illustrates an object management system 10 as an example of a hardware system. The server 100 in FIG. 1 may be a cloud server, such as a central server in a cloud computing cluster or an edge server in an edge computing cluster, or may be a server in a local data center (referred to as a local server). A local data center refers to a data center directly controlled by a user. The first client terminal 200 and the second client terminal 300 in FIG. 1 are client devices, such as smartphones, tablet computers, and laptops, on which the client terminals are located. In another possible implementation mode of the embodiments of the present disclosure, the object management system 10 may be a software system, which may be deployed in a computing device cluster, for example, distributed across servers and terminals, and the computing device cluster executes the program code of the software system to perform the object management method according to the embodiments of the present disclosure.

[0045] It should be noted that FIG. 1 shows a first client terminal 200 and a second client terminal 300, and in some possible implementations, the functions of the first client terminal 200 and the second client terminal 300 may be further integrated, in this way, the second client terminal 300 may display the target management object on the target display page, and the first client terminal 200 may support performing interactive actions on the target management object.

[0046] The object management system 10 for implementing the object management method has been described above, and the present disclosure further provides an object management method based on the object management system 10. Next, the object management method according to the present disclosure will be described in detail by way of an embodiment.

[0047] Referring to the flowchart of the object management method shown in FIG. 2, the method includes S202, S203, S204 and S206.

[0048] In step S202, a target management object is determined in response to a management trigger operation.

[0049] The managed object refers to an object that supports automated management and does not need to be managed manually. The managed object may be different in different application scenarios. For example, in a live streaming application or a short video application, the managed object may be a product. Furthermore, in a streaming media application, the managed object may be streaming media data such as songs and videos.

[0050] The target management object may be one or more objects selected from a large number of management objects for automatic management. The target management object may generally be a management object having specific attribute information. For example, in a live streaming application or a short video application, the target management object may be a cosmetic product or a maternal and child (mom and kids) product. Furthermore, in a streaming media application, the target management object may be a popular song released by a certain record company.

[0051] A management trigger operation is an operation that triggers an automatic management function (also called a managed function). The management trigger operation may vary depending on the trigger method. For example, the management trigger operation may include one or more of a mouse click on a management control, a touch on a management control, a shortcut key operation, or a voice command trigger operation.

[0052] When determining the target management object, a set of candidate management objects may be determined based on the account type of the trigger account corresponding to the management trigger operation, and then a target management object may be determined based on the target attribute information of the candidate management objects in the set of candidate management objects. The target management object is at least one candidate management object in the set of candidate management objects, for example, a management object whose target attribute information selected from the set of candidate management objects satisfies a set condition (e.g., has specific attribute information).

[0053] A trigger account refers to an account that performs a trigger management operation. The account type may include a category identifier obtained by classifying the account in at least one dimension. In some possible implementations, if the account is a new account, the account type may be determined based on the field in the account registration information. For example, if the field in the account registration information is makeup, the account type may be determined to be makeup. In other implementations, if the account is not a new account, the account type may be determined based on the content shared by the account. For example, if the content shared by an account mainly relates to the gourmet category, the account type of the account may be determined to be gourmet. Furthermore, account types may be further subdivided into subtypes; for example, gourmet may be divided into Chinese cuisine and Western cuisine, and makeup may be divided into skin care and makeup. When the account type of the trigger account corresponding to the management trigger operation is obtained, a target object type corresponding to the account type of the trigger account may be determined based on the account type of the trigger account corresponding to the management trigger operation, and then candidate managed objects belonging to the target object type may be defined as a candidate managed object set. The target object type may be an object type matching the account type. For example, if the account type is gourmet food, the target types may include one or more of finished food, semi-finished food (e.g., food to be processed), and food ingredients.

[0054] The object attribute information may be information describing the managed object. In some possible implementations, the object attribute information may include object popularity information and historical dialogue act information of the trigger account. The object popularity information is information describing the attention of the managed object, and may be characterized, for example, by the number of times it has been displayed (also referred to as the number of times it has been published or the publication amount). Furthermore, if the managed object supports trading, the object popularity information may also include trading information, such as the transaction amount and subscription amount. The historical dialogue act information of the trigger account refers to the dialogue act information of the managed object during the historical time period of the trigger account. For example, the historical dialogue act information of the trigger account may include the managed object displayed by the trigger account during the historical time period. Taking a live streaming application or a short video application as an example, the historical dialogue act information of the trigger account may include the products displayed by the trigger account in a product showcase during the historical time period.

[0055] In this way, when determining a target management object, first, suitability information of the candidate management object in the set of candidate management objects may be obtained based on the target popularity information of the candidate management object in the set of candidate management objects and the historical dialogue act information of the trigger account. The suitability information of the candidate management object indicates the suitability between the candidate management object and the trigger account. Next, the candidate management object whose suitability information satisfies a predetermined condition may be determined as the target management object.

[0056] In a specific implementation, the candidate management object may be matched with the management object displayed by the trigger account during the historical time period. If the match is successful, suitability information of the candidate management object in the set of candidate management objects may be obtained based on the popularity information of the successfully matched candidate management object. A more popular candidate management object among the successfully matched candidate management objects may obtain a higher suitability score or rating. In other words, the more popular the candidate management object, the higher the suitability, and conversely, the less popular the candidate management object, the lower the suitability. The suitability information may be characterized by a suitability score or rating. The predetermined condition may be that the suitability score is greater than a predetermined score, that the suitability score is ranked in the top n, or that the suitability rating is greater than a predetermined rating. The suitability information, such as the suitability score or suitability rating, of the successfully matched candidate management object is compared with the predetermined condition, and if the predetermined condition is met, the corresponding candidate management object is determined to be the target management object.

[0057] It should be noted that in some cases, if the management objects displayed by the trigger account in the historical time period are empty, the suitability information of the candidate management objects in the set of candidate management objects may be directly obtained based on the popularity information of the candidate management objects, and the candidate management objects whose suitability information meets a predetermined condition may be determined as the target management object. In other cases, if the number of management objects displayed by the trigger account in the historical time period is less than a predetermined number (e.g., the maximum number of products that can be displayed in a showcase), the management objects displayed by the trigger account in the historical time period may be determined as the target management object, and the suitability information of the candidate management objects other than those determined as the target management object from the set of candidate management objects may be obtained based on the popularity information of the candidate management objects, and the candidate management objects whose suitability information meets a predetermined condition may also be determined as the target management object.

[0058] In step S203, the target management object is displayed on the target display page.

[0059] A target display page is a page for displaying a target managed object. In some examples, the target display page may be a graphical user interface (GUI). The target display page may include multiple display locations, each for displaying one target managed object.

[0060] Considering that the number of target management objects may exceed the number of display positions on the target display page, the display method of the target management objects on the target display page may be determined based on the number of target management objects. For example, if the number of target management objects is greater than the number of display positions, the target management objects may be displayed using a slideshow method. The slideshow method may involve grouping the target management objects and then displaying them on the target display page in a slide display according to the grouping results. For example, if the target display page (e.g., a showcase page) includes five display positions and 30 target management objects waiting to be displayed, the 30 target management objects may be divided into six groups, and one group of target management objects may be displayed every minute. For example, if the number of target management objects is equal to or less than the number of display positions, the target management objects may be displayed using a static display method. The static display method may involve displaying the target management objects at fixed display positions.

[0061] In step S204, the target conversation information of the target management object is acquired.

[0062] The target dialogue information may be dialogue act information for the target management object collected during the display process on the target display page of the target management object. The dialogue act may be one or more of a display act, a favorite act, a share act, a transaction act, and a rating act for the target management object. Correspondingly, the dialogue act information may include one or more of the number of times displayed (publication amount), the number of times added to favorites, the number of times shared, transaction information, and rating information. The transaction information may include one or more of the number of transactions and the number of successful transactions (also referred to as the contract amount), and the rating information may include one or more of the number of times rated and the number of times well-received.

[0063] For various dialogue acts, dialogue act information may be determined based on the action event corresponding to the dialogue act. Taking the favorite action as an example, first, the number of times each target management object has been added to the favorites may be initialized, for example, the number of times added to the favorites may be initialized to 0. Each time an action event is received, the event type of the action event may be obtained. If the event type is favorite, the target management object identifier of the action event may be obtained. Next, based on the target identifier, 1 may be added to the number of times the corresponding target management object has been added to the favorites to obtain the updated number of times added to the favorites.

[0064] In step S206, a management result of the target management object is determined based on the target conversation information of the target management object.

[0065] The management result of the target management object may be the result of performing automatic management on the target management object. The management result may include basic management information, a result indicator item, and information about the target management object. The basic management information may include a management status. For example, the management status may be an automatic management status (also referred to as managed) or a non-automatic management status (e.g., a managed end status). The basic management information may further include the automatic management time (e.g., managed time). The result indicator item is an indicator item for determining the management result, obtained by processing the goal interaction information. For example, the result indicator item may include one or more of the number of successful transactions for each target management object, the contract amount determined based on the unit price, the number of contracted orders determined based on the number of successful transactions for each target management object, the number of successful transactions for each target management object, the expected profit determined based on the expected profit rate for each target management object, or the number of evaluations and the favorable rating determined based on the number of favorable reviews. The information about the target management object may include description information about the target management object. For example, the description information about the target management object may include one or more of the name and image of the target management object, and may further include performance parameters and price.

[0066] When determining the management result, considering that the target dialogue information may have multiple types, the target dialogue information of the target managed object may be first classified based on multiple preset information types to obtain target dialogue information corresponding to each information type, and for each information type, the management result corresponding to the information type may be determined based on the target dialogue information corresponding to the information type, and then the management result corresponding to each information type may be the management result of the target managed object.

[0067] An information type refers to a category to which information belongs. Different classification methods may use different information types. In some examples, the predefined information types may include a rating information type and a transaction information type. Correspondingly, the number of transactions, the number of successful transactions (deal amount), and the number of publications for a target management object may be classified as target dialogue information corresponding to the transaction information type, and the number of ratings and number of favorable reviews for the target management object may be classified as target dialogue information corresponding to the rating information type. Next, based on the target dialogue information corresponding to each information type, information processing is performed according to a processing rule for the target dialogue information corresponding to each information type, thereby obtaining a management result corresponding to each information type. For example, the processing rule for the target dialogue information of the transaction information type may include multiplying the number of successful transactions for each target management object by the corresponding unit price, and then performing a summation operation to obtain the contract amount. Furthermore, for example, the processing rule for the target dialogue information of the rating information type may include determining the ratio of the number of favorable reviews to the number of ratings as a favorable review rate. Based on the management results corresponding to each information type, a management result for the target management object may be obtained.

[0068] The management results of the target managed object may be displayed in a result display interface. The result display interface includes a basic information display area, an index item display area, and a managed object display area. In this way, when displaying the management results, the management basic information may be displayed in the basic information display area, the result index item may be displayed in the index item display area, and the managed object information may be displayed in the managed object display area.

[0069] In some possible implementations, a result display condition may be further set. For example, the result display condition may be that a result display shortcut key is triggered, that a result display control is triggered, and that a result display voice command is triggered. In response to the trigger operation satisfying the result display condition, the management result of the target management object is displayed in the result display interface.

[0070] An automatic management (managed) operation may be triggered, and if the target managed object is in a managed state, further manual management operations may be rejected. Specifically, when an adjustment operation for the target managed object, such as an operation to remove the target managed object from a result display interface, is received, if the target managed object is in a managed state, presentation information is displayed on the result display interface in response to the adjustment operation, and the presentation information includes adjustment failure information.

[0071] The embodiment of the present disclosure further supports replacing a displayed target managed object. Specifically, when the display time of the target managed object on the target display page meets a predetermined time, a target managed object to be replaced and a replacement candidate object are determined based on the target interaction information of the target managed object, and the target managed object to be replaced is replaced with the replacement candidate object on the target display page. The predetermined time may be set based on experience, for example, one day or one week.

[0072] When determining a replacement candidate target, an evaluation index value corresponding to the target managed object may be determined based on the goal interaction information of the target managed object. The evaluation index value may be an index value for evaluating the display effectiveness of the target managed object, determined based on the goal interaction information. For example, the evaluation index value may include a publication contract rate determined based on the number of publications and the contract amount. Next, a target managed object whose evaluation index value satisfies the replacement waiting target condition may be determined as a target managed object waiting for replacement. The replacement waiting target condition is a condition for determining whether a target managed object is a target managed object waiting for replacement. For example, the replacement waiting target condition may be set so that the evaluation index value is smaller than a default value and the ranking of the evaluation index value is other than a predetermined ratio. In this way, after determining the evaluation index value, the evaluation index value is compared with a default value, or the evaluation index values ​​are ranked to obtain a ranking (which may be expressed as a ratio), and the ranking is compared with a predetermined ratio, thereby determining a target managed object waiting for replacement. Next, a replacement candidate target is determined from the set of candidate managed objects based on the goal interaction information of the target managed object.

[0073] Determining replacement candidate targets from the candidate management target set may involve determining replacement candidate targets based on target attribute information of the candidate management targets in the candidate management target set. The target attribute information may include target popularity information and historical dialogue act information of the trigger account. In this way, suitability information of the candidate management targets in the candidate management target set may first be obtained based on the target popularity information of the candidate management targets in the candidate management target set and the historical dialogue act information of the trigger account. Candidate management targets whose suitability information meets a predetermined condition are determined as replacement candidate targets. It should be noted that in order to avoid unnecessary overhead due to repeated calculations, target management targets (including target management targets to be preserved and target management targets to be replaced) may also be deleted from the candidate management target set.

[0074] Based on the above description, an embodiment of the present disclosure provides an object management method, which automatically determines a target object to be managed in response to a management trigger operation, displays the target object on an object display page, and then collects dialogue act information, i.e., target dialogue information, for the target object during the display process of the target object, and determines a management result based on the target dialogue information. In this way, automatic object management can be realized, and users do not need to manually add and analyze the target object, saving time and effort and meeting different service needs.

[0075] Next, the object management method according to the present disclosure will be described in combination with a specific application scenario.

[0076] In a live streaming scenario, a product showcase is provided in a live streaming application. A user (e.g., a broadcaster) can manually add products to the product showcase and display the products in the product showcase to other users to promote product sales. Considering efficiency and cost issues, the user can trigger a management operation to have the product showcase managed by a server (also referred to as a platform), thus greatly reducing time and labor costs and meeting service needs.

[0077] In a specific implementation, a broadcaster can start managing a product by triggering a management operation through a client terminal (e.g., the first client terminal 200) of a live streaming application, and the server may determine a target management object, such as a target product, in response to the trigger management operation.

[0078] A product management interface is displayed on the client terminal of the live streaming application, and the streamer may trigger management operations through the product management interface. Referring to the schematic diagram of the product management interface shown in Figure 3, the product management interface 30 may include a title area 301, an information display area 302, a function module area 303, and a quick function control 304.

[0079] The title area 301 may display the module title of the functional module currently displayed in the live streaming application. For example, the module title may be "Product Showcase." The product showcase module may provide the streamer with multiple sub-functional modules related to product management, and the multiple sub-functional modules may be displayed in the functional module area 303 for the streamer to select from. For example, the sub-functional modules may include showcase management, product selection area, creative center, and revenue statistics. The streamer can click the icon of a sub-functional module to enter the sub-functional module and realize the function corresponding to the sub-functional module.

[0080] The information display area 302 may display the broadcaster's account information. For example, the account information may include the broadcaster's icon, name, and transaction information completed by the broadcaster when recommending products using the product showcase module. The quick function controls 304 refer to shortcut keys that realize corresponding functions, allowing the user to realize the corresponding functions without jumping to another module or application. In this example, the quick function controls 304 may include a video capture control and a live streaming control. For example, the broadcaster can directly start a live streaming by clicking the live streaming control in the quick function controls 304, and the broadcaster can explain the products in the product showcase during the live streaming process.

[0081] In some embodiments, a distributor may trigger a "Showcase Management" sub-function module in the function module area 303 to enter a showcase management interface, and information related to product management may be displayed in the showcase management interface so that the distributor can manage products. Referring to the schematic diagram of the showcase management interface shown in FIG. 4, the showcase management interface 40 may include a start management window 41, and a distributor may start product management by triggering the start management window 41.

[0082] Specifically, the managed service start window 41 may include a managed service description area 411, a managed service presentation area 412, and a managed service start control 413. A functional description of the managed service may be displayed in the managed service description area 411, thereby allowing the distributor to understand the product management functions and attracting the distributor to start managing their product. The managed service description area 411 may further display usage information of the managed service, such as the number of people using the managed service and the number of people who have achieved set goals using the managed service (e.g., the number of people whose contract amount through managed service exceeds 10,000).

[0083] Presentation information related to product management may be displayed in the managed presentation area 412. As will be understood, when a distributor initiates product management, the server can obtain and use the distributor's account information, such as account type, for product management. Therefore, before the distributor initiates product management, presentation information related to product management may be displayed to inform the user that "by initiating management, you agree to the platform managed management protocol." The user can click on "Platform Managed Management Protocol" to view the specific content of the protocol, which may include information such as the type, scope, and usage scenario of information related to product management. In this way, when a distributor initiates product management, the account information obtained by the server may be considered authorized account information.

[0084] The managed start control 413 may be for starting the management of a product. Specifically, a distributor can start the management of a product by triggering the managed start control 413, and the server determines a target product in response to the product managed trigger operation (management trigger operation in a live distribution scene).

[0085] In some embodiments, the distributor's product showcase contains inventory items. For example, the product showcase contains items that the distributor manually selected and added before starting product management. In this case, product replacement notification information may be displayed to the distributor to inform the distributor that the items in the product showcase will be replaced with target items. For example, the client terminal may display the product replacement notification information in the form of a pop-up window, and the content of the product replacement notification information may be "When management starts, the platform will intelligently replace the items in the current showcase." In other embodiments, there are no items in the distributor's product showcase. In this case, the client terminal may directly display the target item.

[0086] In the live streaming scene, the target product is displayed on a product display page (a target display page in the live streaming scene). Referring to the schematic diagram of the product display page shown in Figure 5, the broadcaster's target product may be displayed on the product display page 50, so that the user can easily check the target product.

[0087] Specifically, the product display page 50 may include a distributor information display area 501, an order adjustment area 502, and a target product display area 503. The distributor information display area 501 may be for displaying the distributor's account information, for example, the distributor's account information may include an account icon and account name. The order adjustment area 502 may be for adjusting the display order of the target product, for example, the display order of the target management objects may be displayed according to an overall ranking, a popularity ranking, a display time ranking, or a price ranking. The target product display area 503 may be for displaying the target product, for example, a photo of the target product, the name of the target product, the selling price of the target product, and the sales volume of the target product.

[0088] In some possible implementations, the distributor can further share the product showcase, allowing more users to view the target product in the product showcase, thereby providing more help for selling the product. Specifically, after the distributor starts managing the product, information related to the sharing of the product showcase may be displayed on the showcase management interface 40.

[0089] 6A and 6B are schematic diagrams of a product showcase sharing interface. In FIG. 6A, the showcase management interface 40 may include a showcase sharing pop-up window 42, which may display information indicating that the product has been successfully managed, and may also display sharing controls.

[0090] 6B , after the broadcaster triggers the share control, a share configuration window 43 may be displayed as a pop-up window in the showcase management interface 40, and the broadcaster may share the product showcase with a designated user or user group (which may generally be friends in the application or friends in other applications) through the share configuration window 43. For example, the broadcaster may share the product showcase with friends A, B, C, or D in the e-commerce APP through the share configuration window 43, or may share the product showcase with friends in other applications (e.g., application A, application B, or application C).

[0091] Furthermore, after the distributor closes the shared configuration window 43, the showcase management interface 40 may display information related to product management termination to the distributor. For example, the client terminal may present to the distributor in the form of a bubble in the expansion control "..." in the upper right corner of the showcase management interface 40, prompting the distributor to execute management termination using the expansion control "...", thereby facilitating the distributor to trigger the management termination operation when he / she wants to terminate management of the product.

[0092] Next, the server may obtain the target interaction information during the display process of the target product on the product display page 50, and determine the management result of the target product based on the target interaction information of the target product. In order to make it easier for the distributor to understand the product management result, the client terminal may display the management result of the target product on the result display interface.

[0093] In some embodiments, when a broadcaster triggers an operation to check the management results, the showcase management interface may display the management results of the target product. See the schematic diagram of the result display interface shown in FIG. 7A. The result display interface 70 may include a basic information display area 701, a result indicator item display area 702, and a target product display area 703 (management target display areas in a live streaming scene), where the basic information display area 701 may be for displaying management basic information, the result indicator item display area 702 may be for displaying result indicator items, and the target product display area 703 may be for displaying product information of the target product.

[0094] A management status (for example, managed status) may be displayed in the basic information display area 701. If the management status is managed status, the client terminal may further display managed time in the basic information display area 701.

[0095] A plurality of result indicator items included in the management results of the target product may be displayed in the result indicator item display area 702. For example, the result indicator items may include the contract amount, the number of contracted orders, and the expected profit.

[0096] The target products may be displayed in the target product display area 703. For easier confirmation, the target products may be displayed in the form of a list in the target product display area 703. For example, by displaying information such as a thumbnail, name, selling price, contract amount, and published contract rate of the target product in the target product display area 703, it is possible to quickly grasp information about each target product.

[0097] It should be noted that Figure 7A illustrates a result display interface when the client terminal is a smartphone client terminal, and in other possible implementations of the embodiments of the present disclosure, the result display interface may be displayed on other types of client terminals, such as a personal computer (PC). Figure 7B further illustrates a schematic diagram of a result display interface when the client terminal is a PC client terminal. The content or controls included in the result display interface 70 of Figure 7B are similar to the content or controls included in the result display interface 70 of Figure 7A, with only differences in format or layout, and detailed descriptions thereof will be omitted here.

[0098] It should be noted that the result display interface 70 may further include a managed exit control, which allows the publisher to trigger a managed exit operation.

[0099] In the example of FIG. 7A , the broadcaster may click the extension control “…”, and the client terminal may display a pull-down menu in response to the operation. The broadcaster can trigger the managed termination operation by selecting the “Terminate Managed” menu item from the pull-down menu. It should be noted that after the broadcaster selects the “Terminate Managed” menu item, the client terminal may further jump to the managed termination window 71 shown in FIG. 7C , which displays the current user’s managed service usage information 711 and other users’ managed service usage information 712. The current user’s managed service usage information 711 includes usage time and contract amount, and the other users’ managed service usage information 712 includes the number of users who have used the managed service and the number of users whose contract amount for help has exceeded 10,000. The current user’s managed service usage information 711 and other users’ managed service usage information 712 can provide reference for the user to decide whether to terminate the managed service. The managed termination window 71 further includes a managed termination control 713, and if the user still wants to terminate the managed service after checking the managed service usage information 711 and the managed service usage information 712, the user can trigger a managed termination operation by triggering the managed termination control 713. The server can terminate the managed service in response to the managed termination operation.

[0100] 7B, the managed start control and the managed end control are integrated into one control, and clicking the control can switch managed start to managed end or switch managed end to managed start. For example, if the management state is managed, clicking the control can trigger a managed end operation by switching managed start to managed end.

[0101] Furthermore, the result display interface 70 may further include an add control. The distributor can add a product by adding the control. It should be noted that when the managed mode is started, the add control is inactive, and the user cannot add a product even if he clicks the add control, and a replacement product is determined by the server. When the managed mode is ended, the user can add a product to the showcase by clicking the add control.

[0102] When management is initiated, if the product in the product showcase is in a managed state and the distributor clicks the add control to trigger an adjustment operation such as adding a product, the client terminal can further respond to the adjustment operation and display presentation information in the result display interface 70. Referring to the schematic diagram of the result display interface 70 shown in Figure 8, the result display interface 70 further includes a pop-up window prompt 704, which may include presentation information, and the presentation information includes adjustment identification information, for example, "The showcase is in management, and if you try to make an adjustment, you need to end management."

[0103] In the embodiments of the present disclosure, the live streaming application provides a product management function to automatically determine target products to be displayed in the product showcase, and display the target products on the product display page. Then, during the target product display process, the application can collect interaction behavior information for the target products to manage the target products, and display the management results of the target products on the result display interface. There is no need to manually select products in the product showcase or manually replace products in the product showcase, which saves time and effort and meets service needs.

[0104] The object management method according to the embodiment of the present disclosure has been described in detail above with reference to FIGS. 1 to 8. Hereinafter, the devices and apparatus according to the embodiment of the present disclosure will be described with reference to the drawings.

[0105] Referring to the structural diagram of the object management device shown in FIG. 9, the object management device may be a software device, and the software device is arranged on a terminal to implement the object management method corresponding to the embodiment shown in FIG. 2. In some embodiments, the object management device may be a hardware device, and the device 900 includes: a determination unit 901 for determining a target management object in response to a management trigger operation; a display unit 902 for displaying the target managed object on a target display page; an acquiring unit 903 for acquiring target dialogue information of the target management object, the target dialogue information being dialogue act information for the target management object collected during the display process of the target management object on the target display page; The apparatus further comprises a determining unit 901 for determining a management result of the target managed object based on the target interaction information of the target managed object.

[0106] In some possible implementations, the determining unit 901 specifically: determining a candidate managed object set based on an account type of a trigger account corresponding to the management trigger operation; determining a target managed object based on target attribute information of the candidate managed objects in the candidate managed object set, and determining that the target managed object is at least one candidate managed object in the candidate managed object set;

[0107] In some possible implementations, the determining unit 901 specifically: Determine a target type corresponding to the account type of the trigger account according to the account type of the trigger account corresponding to the management trigger operation; This is for making candidate managed objects that belong to the target object type into a candidate managed object set.

[0108] In some possible implementations, the object attribute information includes object popularity information and historical dialogue act information of the trigger account, and the determining unit 901 specifically: obtaining suitability information of the candidate management object in the set of candidate management objects based on the target popularity information of the candidate management object in the set of candidate management objects and the historical dialogue act information of the trigger account, the suitability information of the candidate management object indicating the suitability between the candidate management object and the trigger account; The fitness information is used to determine a candidate managed object that satisfies a predetermined condition as the target managed object.

[0109] In some possible implementations, the display unit 902 further comprises: and displaying a management result of the target managed object on a result display interface in response to the trigger operation satisfying a result display condition; The management results of the target managed object include management basic information, result index items, and managed object information, the result display interface includes a basic information display area, an index item display area, and a managed object display area, and the step of displaying the management results of the target managed object in the result display interface includes displaying the management basic information in the basic information display area, displaying the result index items in the index item display area, and displaying the managed object information in the managed object display area.

[0110] In some possible implementations, the determining unit 901 specifically: classifying target conversation information of the target management object based on a plurality of preset information types, and acquiring target conversation information corresponding to each information type; For each information type, determine a management result corresponding to the information type based on target dialogue information corresponding to the information type; The management result corresponding to each information type is used as the management result of the target management subject.

[0111] In some possible implementations, the device further comprises: The present invention includes a presentation unit for receiving an adjustment operation for the target managed object, and displaying presentation information on the result display interface in response to the adjustment operation when the target managed object is in a managed state, the presentation unit including adjustment failure information.

[0112] In some possible implementations, the device further comprises: A replacement unit is provided for determining a target managed object waiting to be replaced and a replacement candidate object based on target interaction information of the target managed object when the display time of the target managed object on the target display page meets a predetermined time.

[0113] The display unit 902 is further for replacing the target managed object waiting to be replaced with the replacement candidate object on the object display page.

[0114] In some possible implementations, the replacement unit specifically determines an evaluation index value corresponding to the target managed object according to goal interaction information of the target managed object; The target management target whose evaluation index value satisfies the replacement waiting target condition is set as the replacement waiting target management target, and determining a replacement candidate object from the set of candidate managed objects based on target interaction information of the target managed object.

[0115] The target management device 900 according to the embodiments of the present disclosure may correspond to one that performs the methods described in the embodiments of the present disclosure, and the above and other operations and / or functions of each module / unit of the target management device 900 are for respectively realizing the corresponding processes of each method in the embodiments shown in FIG. 2 , and detailed descriptions thereof will be omitted here for the sake of brevity.

[0116] The embodiment of the present disclosure further provides an electronic device 1000. The electronic device 1000 specifically implements the function of the target management device 900 in the embodiment shown in FIG.

[0117] 10 provides a structural schematic diagram of an electronic device 1000. As shown in FIG. 10, the electronic device 1000 may include a processing unit (e.g., a central processor, a graphics processor, etc.) 1001, which can perform various appropriate operations and processes based on programs stored in a read-only memory (ROM) 1002 or programs loaded from a storage device 1008 into a random access memory (RAM) 1003. The RAM 1003 further stores various programs and data necessary for the operation of the electronic device 1000. The processing unit 1001, the ROM 1002, and the RAM 1003 are connected to each other by a bus 1004. An input / output (I / O) interface 1005 is also connected to the bus 1004.

[0118] Typically, input devices 1006, including, for example, a touch panel, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 1007, including, for example, a liquid crystal display (LCD), speaker, vibrator, etc.; storage devices 1008, including, for example, a magnetic tape, hard disk, etc.; and communication devices 1009 may be connected to the I / O interface 1005. The communication devices 1009 may allow the electronic device 1000 to exchange data with other devices through wireless or wired communication. While FIG. 10 shows the electronic device 1000 with various devices, it should be understood that not all of the illustrated devices are required to be implemented or included. More or fewer devices may alternatively be implemented or included.

[0119] An embodiment of the present disclosure further provides a computer-readable storage medium. The computer-readable storage medium may be any available medium that can be stored in a computing device, or a data storage device, such as a data center, that includes one or more available media. The available medium may be a magnetic medium (e.g., a floppy disk, a hard disk, a magnetic tape), an optical medium (e.g., a DVD), or a semiconductor medium (e.g., a solid-state drive). The computer-readable storage medium includes instructions that cause the computing device to perform the object management method applied to the above-described object management device 900.

[0120] An embodiment of the present disclosure further provides a computer program product, which includes one or more computer instructions that, when loaded and executed on a computing device, cause all or part of the processes or functions described in the embodiment of the present disclosure to occur.

[0121] The computer instructions may be stored on a computer-readable storage medium or transmitted from one computer-readable storage medium to another; for example, the computer instructions may be transmitted from one website, computer, or data center to another website, computer, or data center via wired (e.g., coaxial cable, fiber optic, digital user line (DSL)) or wireless (e.g., infrared, radio, microwave, etc.) means.

[0122] When the computer program product is executed by a computer, the computer executes any one of the above page display methods. The computer program product may be a software installation package, and when it is necessary to use any one of the above page display methods, the computer program product can be downloaded and executed on the computer.

[0123] The description of the processes or structures corresponding to each of the above drawings is focused on, and the parts of a process or structure that are not described in detail may refer to the related description of other processes or structures.

Claims

1. 1. A target management method, comprising: determining a target managed object in response to a management trigger operation and displaying the target managed object on an object display page; acquiring target dialogue information of the target management object, the target dialogue information being dialogue act information for the target management object collected during the display process of the target management object on the target display page; determining a management result of the target managed object based on the target interaction information of the target managed object.

2. The step of determining a target management object comprises: determining a candidate management set based on an account type of a trigger account corresponding to the management trigger operation; 2. The method of claim 1, further comprising: determining a target management object based on object attribute information of candidate management objects in the candidate management object set, wherein the target management object is at least one candidate management object in the candidate management object set.

3. determining a candidate management set based on an account type of a trigger account corresponding to the management trigger operation; determining a target type corresponding to the account type of the trigger account according to the account type of the trigger account corresponding to the management trigger operation; and forming a set of candidate managed objects that belong to the target object type.

4. The object attribute information includes object popularity information and historical dialogue act information of the trigger account, and the step of determining a target management object based on the object attribute information of the candidate management objects in the candidate management object set includes: obtaining suitability information of the candidate management object in the set of candidate management objects based on the target popularity information of the candidate management object in the set of candidate management objects and the historical dialogue act information of the trigger account, and the suitability information of the candidate management object indicates the suitability of the candidate management object with the trigger account; The method according to claim 2 or 3, further comprising determining, as the target managed object, a candidate managed object whose fitness information satisfies a predetermined condition.

5. The method further includes the step of displaying a management result of the target management object on a result display interface in response to the trigger operation satisfying a result display condition; 2. The method of claim 1, wherein the management results of the target managed object include management basic information, result index items, and managed object information, the result display interface includes a basic information display area, an index item display area, and a managed object display area, and the step of displaying the management results of the target managed object in the result display interface includes displaying the management basic information in the basic information display area, displaying the result index items in the index item display area, and displaying the managed object information in the managed object display area.

6. The step of determining a management result of the target managed object based on the target interaction information of the target managed object includes: classifying target conversation information of the target management object based on a plurality of preset information types, and acquiring target conversation information corresponding to each information type; For each information type, determining a management result corresponding to the information type based on target dialogue information corresponding to the information type; The method according to claim 1 or 5, further comprising: determining a management result corresponding to each information type as a management result of the target managed object.

7. receiving a reconciliation operation for the target management object; 6. The method of claim 5, further comprising the step of: if the target managed object is in a managed state, displaying presentation information on the result display interface in response to the reconciliation operation, the presentation information including reconciliation failure information.

8. If the display time of the target display page of the target management object satisfies a predetermined time, determining a target management object waiting to be replaced and a replacement candidate object based on the target dialogue information of the target management object; The method of claim 2 , further comprising: replacing the target managed object awaiting replacement with the replacement candidate object on the object display page.

9. The step of determining a target management object waiting to be replaced and a replacement candidate object based on target interaction information of the target management object includes: determining an evaluation index value corresponding to the target managed object based on the target dialogue information of the target managed object; determining the target management target whose evaluation index value satisfies the replacement waiting condition as the replacement waiting target management target; determining a replacement candidate object from the set of candidate managed objects based on target interaction information of the target managed object.

10. The step of determining replacement candidate objects from the set of candidate objects comprises:

10. The method of claim 9, further comprising determining replacement candidate objects based on object attribute information of candidate managed objects in the set of candidate managed objects.

11. The method according to any one of claims 1 to 10, wherein the administrative trigger operation includes at least one of an operation of clicking an administrative control with a mouse, an operation of touching an administrative control, a shortcut key operation, and a voice command trigger operation.

12. A target management device, a decision unit for deciding a target management object in response to a management trigger operation; a display unit for displaying the target managed object on a target display page; an acquisition unit for acquiring target dialogue information of the target management object, the target dialogue information being dialogue act information for the target management object collected during the display process of the target management object on the target display page; The target management device further comprises: a determination unit for determining a management result of the target managed object based on target interaction information of the target managed object.

13. 1. An electronic device including a processor and a memory, The processor is adapted to execute instructions stored in the memory to cause the electronic device to perform the method of any one of claims 1 to 11.

14. A computer-readable storage medium containing instructions, A computer readable storage medium, the instructions directing an electronic device to perform the method of any one of claims 1 to 11.

15. A computer program comprising: A computer program which, when run on an electronic device, causes the electronic device to carry out the method according to any one of claims 1 to 11.

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