Information processing apparatus, information processing method, and program

Abstract

To provide a mechanism for improving the cost effectiveness of a sponsor.SOLUTION: The information processing apparatus 2 includes the acquisition unit 231 that acquires related information indicating a role of each of a plurality of business operators involved in production of video content viewable by a user, and specifies, based on the related information, a role of a seller who sells a product to the user through a virtual space that is constructed by modeling a real space appearing in the video content and in which a virtual product corresponding to a product present in the real space is present, the seller being one of the plurality of business operators, in the production of the video content. A specification unit 232 that specifies a degree of contribution of the seller to the production of the moving image content on the basis of the specified role, a determination unit 233 that determines regulation content defined in association with sales of the product by the seller through the virtual space on the basis of the degree of contribution specified by the specification unit 232, and a notification unit 234 that notifies the seller of the regulation content determined by the determination unit 233.SELECTED DRAWING: Figure 3

Description

[Technical Field]

[0001] The present invention relates to an information processing device, an information processing method, and a program. [Background technology]

[0002] BACKGROUND ART Conventionally, a system for distributing advertisements of sponsors of video content is known (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2017-068514 Summary of the Invention [Problem to be solved by the invention]

[0004] In recent years, due to a decline in television broadcasting viewer ratings, the cost-effectiveness of the expenses paid by sponsors to have their product advertisements broadcast or their products used in video content, and the profits that sponsors obtain from having their product advertisements broadcast or their products used in video content, has declined. Therefore, there is a need to provide a mechanism for improving the cost-effectiveness of sponsors.

[0005] The present invention has been made in consideration of these points, and aims to provide a mechanism for improving the cost-effectiveness of sponsors. [Means for solving the problem]

[0006] An information processing device according to a first aspect of the present invention has an acquisition unit that acquires involvement information indicating the roles of each of a plurality of businesses involved in the production of video content that can be viewed by a user; an identification unit that, based on the involvement information, identifies the role of a seller, who is one of the plurality of businesses, who sells products to the user through the virtual space, which is a virtual space constructed to resemble the real space that appears in the video content and in which virtual products corresponding to products existing in the real space exist, in the production of the video content, and identifies the degree of contribution that the seller has made to the production of the video content based on the identified role; a determination unit that determines the content of regulations to be established in connection with the seller selling the products through the virtual space, based on the degree of contribution identified by the determination unit; and a notification unit that notifies the seller of the content of regulations determined by the determination unit.

[0007] The determination unit may determine, as the specified content, a calculation content for calculating a fee to be paid by the seller to a platform management company that manages a platform that provides the virtual space to the user.

[0008] The fee may be an advertising fee for displaying advertisements in the virtual space, a fee for using the platform, a fee for using the virtual space, or a commission for selling the product to the user via the virtual space.

[0009] The determination unit may determine the calculation content such that the fee is lower when the degree of contribution is high than when the degree of contribution is low.

[0010] A rank may be set for each business operator according to the amount of funds provided in the past, and the determination unit may further determine the calculation content such that the fee is lower when the rank corresponding to the seller is high than when the rank corresponding to the seller is low.

[0011] The determination unit may determine, as the content of the provision, whether or not the seller is permitted to use rights relating to the video content.

[0012] A rank may be set for each business operator according to the amount of funds provided in the past, and when the decision unit decides to allow the seller to use the rights, the decision unit may determine, as the content of the provision, that the usage period of the rights when the rank corresponding to the seller is high is longer than the usage period of the rights when the rank corresponding to the seller is low.

[0013] The determination unit may determine, as the specified content, whether or not to grant the seller a right to provide the user with a benefit related to the video content. The benefit may be a coupon that can be used for a service that provides the video content.

[0014] The benefit may be a ticket for viewing a benefit video of the video content. The bonus video may be a highlight video extracted from the video content and showing a scene in which the product appears. The identification unit may identify the degree of contribution as being higher as the influence of the role on the production of the video content is greater.

[0015] The information processing device may be configured to set, for each role, a contribution level, which is a numerical value indicating the extent of the influence of the role on the production of the video content, with the contribution level being higher the greater the degree of contribution to the production of the video content, and for each contribution level, a specified content corresponding to the contribution level, with the degree of preferential treatment increasing the greater the contribution level, or the identification unit may identify the degree of contribution of the seller by identifying the contribution level set for the role of the identified seller, and the determination unit may determine the specified content to apply to the seller by identifying the specified content set for the contribution level identified by the identification unit. The roles may include the original author of the video content, the screenwriter of the video content, the music provider who provided music for the video content, the location provider who provided the filming location for the video content, and the funder who provided funds for the production of the video content.

[0016] An information processing method according to a second aspect of the present invention includes the steps of: acquiring contribution information indicating the roles of each of multiple businesses involved in the production of video content that can be viewed by a user, executed by a computer; identifying, based on the contribution information, the role of a seller in the production of the video content, the seller being one of the multiple businesses who sells products to the user through the virtual space, which is a virtual space constructed to resemble the real space that appears in the video content and in which virtual products corresponding to products existing in the real space exist; identifying, based on the identified role, the degree of contribution that the seller has made to the production of the video content; determining, based on the identified degree of contribution, the content of regulations to be established in connection with the seller selling the products through the virtual space; and notifying the seller of the determined content of regulations.

[0017] A program according to a third aspect of the present invention causes a computer to function as an acquisition unit that acquires involvement information indicating the roles of each of multiple businesses involved in the production of video content that can be viewed by a user; an identification unit that, based on the involvement information, identifies the role of a seller, who is one of the multiple businesses, who sells products to the user through the virtual space, which is a virtual space constructed to resemble the real space that appears in the video content and in which virtual products corresponding to products existing in the real space exist, in the production of the video content, and identifies the degree of contribution that the seller made to the production of the video content based on the identified role; a determination unit that determines the content of regulations to be established in connection with the seller selling the products through the virtual space based on the degree of contribution identified by the determination unit; and a notification unit that notifies the seller of the content of regulations determined by the determination unit. [Effects of the Invention]

[0018] The present invention has the effect of providing a mechanism for improving the cost-effectiveness of sponsors. [Brief explanation of the drawings]

[0019] [Figure 1] FIG. 1 is a diagram for explaining an overview of an information processing system that is a premise of the present embodiment. [Figure 2] 1 is a diagram illustrating an overview of an information processing system according to an embodiment of the present invention. [Figure 3] FIG. 1 is a block diagram of an information processing device. [Figure 4] FIG. 2 is a diagram illustrating an example of a configuration of a seller management database. [Figure 5] FIG. 2 is a sequence diagram showing the flow of processing executed by the information processing system. DETAILED DESCRIPTION OF THE INVENTION

[0020] [Outline of information processing system S1 as a premise for this embodiment] First, an overview of the information processing system S1 that is a premise of this embodiment will be described. Fig. 1 is a diagram for explaining the overview of the information processing system S1 that is a premise of this embodiment. The information processing system S1 is a system used to provide an information processing service to a user. The user may be a member of the information processing service or a non-member of the information processing service.

[0021] The information processing service is a service for providing predetermined products to users via a virtual space. The predetermined products are products used in video content, such as mass-produced products, one-of-a-kind items, furniture, food, etc. The predetermined products may also be products similar to the products used in the video content. The video content is a video work that users can watch, such as a drama or movie. The virtual space in this embodiment is a virtual space constructed to imitate the real space that appears in the video content, and is a virtual space in which one or more virtual products exist that correspond to one or more products that exist in the real space. The virtual products are objects that imitate products that exist in the real space. The real space in this embodiment is, for example, a drama set such as a room that appears in a drama.

[0022] The information processing service may further include a service for providing video content such as video distribution, and a service for selling products such as online shopping, etc. The information processing system S1 includes a user terminal 1 and an information processing device 2.

[0023] The user terminal 1 is a terminal used by a user, and may be, for example, a smartphone, a tablet PC, a personal computer, VR (Virtual Reality) goggles, a head-mounted set, or the like. A dedicated application program (hereinafter referred to as a "dedicated app") for providing an information processing service is installed in the user terminal 1. The user can use the information processing service by using the dedicated app in the user terminal 1. Note that the information processing service may be provided over the Internet rather than through a dedicated app.

[0024] The information processing device 2 is a device that manages information processing services, and is, for example, a server. The processing executed by the information processing system S1 will be described below.

[0025] The space V shown in Figure 1 is a virtual space constructed to resemble a drama set. In the space V, various virtual objects O (virtual objects O1, O2, and O3) exist, which are virtual products.

[0026] In this case, first, when the user performs an operation to display space V on the display screen of the dedicated app displayed on the user terminal 1, the information processing device 2 transmits space presentation information corresponding to space V ((1) in FIG. 1). The space presentation information is information for presenting a virtual space to the user.

[0027] When a user selects a virtual object O2 that the user wishes to purchase from among multiple virtual objects O on the user terminal 1 presented with the space V, the user terminal 1 transmits product identification information corresponding to the virtual object O2 selected by the user to the information processing device 2 ((2) in FIG. 1). The product identification information is information for identifying a product corresponding to the virtual product selected by the user, such as a product ID (identification).

[0028] Then, when the information processing device 2 acquires the product identification information from the user terminal 1, it executes a process for the user to purchase the product identified by the product identification information (the sofa corresponding to the virtual object O2) ((3) in FIG. 1). In this way, the information processing system S1 can provide a mechanism that makes it easy for users to obtain products used in video content.

[0029] [Outline of Information Processing System S2 in the Present Embodiment] Next, an overview of the information processing system S2 in this embodiment will be described. Fig. 2 is a diagram for explaining the overview of the information processing system S2 in this embodiment. The information processing system S2 further includes one or more seller terminals 3 (seller terminals 3a and 3b shown in Fig. 2).

[0030] The seller terminal 3 is a terminal used by a seller, such as a smartphone, tablet PC, personal computer, etc. The seller is a business that provides (sells) products to users through a virtual space where virtual products corresponding to products existing in the real space that appear in the video content exist, and is, for example, a sponsor of the video content or a business that has a predetermined relationship (for example, a group relationship, capital relationship, partnership relationship, etc.) with the sponsor of the video content. The processing executed by the information processing system S2 will be described below.

[0031] First, the information processing device 2 acquires contribution information ((1) in FIG. 2). The contribution information is information indicating the contribution of one or more businesses to the production or provision of video content. In the example shown in FIG. 2, the information processing device 2 acquires contribution information corresponding to the seller of seller terminal 3a and the seller of seller terminal 3b.

[0032] The information processing device 2 identifies the degree of contribution each seller made to the production or provision of video content based on the acquired involvement information ((2) in FIG. 2). The information processing device 2 determines the content of regulations for each seller based on the identified level of contribution ((3) in FIG. 2). The content of regulations is determined in association with the seller providing products through the virtual space. For example, the information processing device 2 determines content of regulations that are more favorable the higher the level of contribution.

[0033] Then, the information processing device 2 notifies each of the seller terminals 3a and 3b of the regulation information indicating the determined regulation content ((4) in FIG. 2). After that, the seller of the seller terminal 3a and the seller of the seller terminal 3b sell the product through the virtual space based on the notified regulation content.

[0034] In this way, the information processing system S2 allows sellers to sell products through virtual space based on the regulations determined according to the seller's degree of contribution to the production or provision of video content. This allows sellers to earn profits from selling products through virtual space in addition to the profits they earn from users watching video content that uses the products they sell. As a result, the information processing system S2 can provide a mechanism for improving sellers' cost-effectiveness. The configuration of the information processing device 2 will be described below.

[0035] [Configuration of information processing device 2] FIG. 3 is a block diagram of an information processing device 2. In FIG. 3, arrows indicate main data flows, and data flows other than those shown in FIG. 3 may also exist. In FIG. 3, each block indicates a functional configuration rather than a hardware (device) configuration. Therefore, the blocks shown in FIG. 3 may be implemented in a single device, or may be implemented separately in multiple devices. Data may be exchanged between blocks via any means, such as a data bus, a network, or a portable storage medium.

[0036] The information processing device 2 has a communication unit 21, a storage unit 22, and a control unit 23. The information processing device 2 may be configured by two or more physically separate devices connected by wire or wirelessly. The information processing device 2 may also be configured by a cloud, which is a collection of computer resources.

[0037] The communication unit 21 has a communication controller for transmitting and receiving data to and from external devices such as the user terminal 1 or the seller terminal 3 via the network. The communication unit 21 notifies the control unit 23 of data received from the external device via the network. The communication unit 21 also transmits data output from the control unit 23 to the external device via the network.

[0038] The storage unit 22 is a storage medium including a ROM (Read Only Memory), a RAM (Random Access Memory), a hard disk drive, etc. The storage unit 22 may be provided outside the information processing device 2, in which case data may be exchanged between the storage unit 22 and the control unit 23 via a network. The storage unit 22 stores in advance programs to be executed by the control unit 23.

[0039] The storage unit 22 stores space generation information, which is information for generating a virtual space and is generated based on moving images of video content or scanned images of real spaces such as drama sets. The space generation information includes, for example, information for configuring the appearance of a drama set, such as walls and floors, information for configuring the appearance of virtual products, such as the shape and size of virtual products, and the positions at which virtual products are placed in the virtual space. The storage unit 22 also stores a seller management database for managing information about sellers.

[0040] FIG. 4 is a diagram showing an example of the configuration of a seller management database. In the example shown in FIG. 4, the seller management database stores seller IDs, business ranks, and product IDs in association with each other. The business rank is information used to determine the content of regulations and is set according to the amount of funds provided in the past. For example, the business rank is set higher the business rank is set as the amount of funds provided in the past is larger. The product ID is information for identifying a product existing in real space that corresponds to a virtual product existing in virtual space.

[0041] 3, the control unit 23 has an acquisition unit 231, an identification unit 232, a decision unit 233, and a notification unit 234. The control unit 23 is a processor such as a CPU (Central Processing Unit), and functions as the acquisition unit 231, the identification unit 232, the decision unit 233, and the notification unit 234 by executing a program stored in the storage unit 22.

[0042] The acquisition unit 231 acquires involvement information indicating the involvement of one or more businesses in the production or provision of video content viewable by users. The involvement information is, for example, information indicating at least one of the roles played by businesses in the production of the video content and the funds (amount) provided by the businesses for the provision of the video content. The roles include, for example, the original author of the video content, the screenwriter of the video content, the music provider who provided music for the video content, the location provider (landowner) who provided the filming location for the video content, the funder who provided funds for the production of the video content, etc.

[0043] For example, the participation information indicating the role of a business operator in the production of video content is associated with the business operator's ID and the business operator's role in the production of the video content. Also, the participation information indicating the funds provided by a business operator for the provision of video content is associated with the business operator's ID and the amount provided by the business operator for the production or provision of the video content.

[0044] The acquisition unit 231 acquires the participation information from, for example, a content manager who manages video content. The acquisition unit 231 may also acquire the participation information corresponding to a seller who sells products via a virtual space from the seller.

[0045] The identification unit 232, based on the involvement information acquired by the acquisition unit 231, identifies the degree of contribution made by a seller who provides products to users through a virtual space constructed to imitate the real space that appears in the video content, in which virtual products corresponding to products existing in the real space exist.

[0046] For example, if the involvement information is information indicating the role that an enterprise played in the production of the video content, the identification unit 232 identifies the degree of contribution as higher the greater the influence of the role on the production of the video content, and identifies the degree of contribution as lower the greater the influence of the role on the production of the video content. For example, the information processing device 2 is set with a contribution degree, which is a numerical value indicating the degree of influence of the role on the production of the video content, such as "large" for the original work of the video content, "medium" for the script of the video content, and "small" for the music used in the video content, and the greater the influence on the production of the video content, i.e., the greater the degree of contribution to the production of the video content, the higher the contribution degree.

[0047] In this case, first, the identification unit 232 identifies the role of the seller in the production of the video content by referring to the involvement information acquired by the acquisition unit 231. Then, the identification unit 232 identifies the degree of contribution of the seller by identifying the contribution degree defined for the identified role of the seller.

[0048] Furthermore, for example, if the contribution information is funds provided by a business operator for the production or provision of video content, the identification unit 232 identifies the degree of contribution as higher the more funds the seller has invested for the production or provision of video content, and identifies the degree of contribution as lower the less funds the seller has provided. For example, the information processing device 2 is set with a contribution frequency corresponding to each funding range, where the higher the amount range of the funding range, i.e., the higher the degree of contribution to the production or provision of video content, the higher the contribution frequency.

[0049] In this case, the identification unit 232 identifies the degree of contribution of the seller by identifying the contribution number defined in the funding range including the amount provided by the seller indicated by the involvement information. Note that if the seller has not contributed (been involved) in the production or provision of the video content, the identification unit 232 identifies the contribution number (for example, 0) indicating that the seller has not contributed to the production or provision of the video content as the degree of contribution of the seller.

[0050] The determination unit 233 determines the content of regulations to be established in association with the seller providing a product through a virtual space, based on the degree of contribution of the seller identified by the identification unit 232. Specifically, the determination unit 233 determines, as the content of regulations, calculation content for calculating the fee to be paid by the seller to the platform management company. The platform management company is a company that manages a platform that provides a virtual space to users, and is, for example, an administrator of the information processing device 2.

[0051] The fee may be, for example, an advertising fee for displaying an advertisement in the virtual space, a platform usage fee, a virtual space usage fee, or a commission for providing a product to a user through the virtual space. The calculation content may be, for example, a coefficient to be applied to sales (e.g., sales amount, sales quantity, etc.) obtained by a seller through the virtual space, but is not limited to this and may also be the amount that the seller pays to the platform management company.

[0052] More specifically, the determination unit 233 determines calculation content such that the fee when the seller's contribution degree is high is lower than the fee when the seller's contribution degree is low. For example, the determination unit 233 determines calculation content such that the fee when the contribution degree is 1 or more is lower than the fee when the contribution degree is 0.

[0053] Furthermore, for example, the information processing device 2 is configured with calculation contents corresponding to each specified contribution number or each contribution range, which is a range of the specified contribution numbers, such that the larger the numerical range of the contribution number or contribution range, the lower the fee. In this case, the determination unit 233 determines the calculation contents to be applied to the seller by identifying the calculation contents defined for the contribution number indicating the degree of contribution of the seller identified by the identification unit 232 or the contribution range including the contribution number. In this way, the information processing device 2 can give preferential treatment to sellers with a high degree of contribution when sellers use the platform.

[0054] The determination unit 233 may determine the calculation content according to the amount of funds provided by the seller in the past (for example, the total amount of funds provided for video content other than the target video content). Specifically, the determination unit 233 first refers to the seller management database and identifies the business rank corresponding to the seller. Then, the determination unit 233 further determines the calculation content such that the fee when the business rank corresponding to the seller is high is lower than the fee when the business rank corresponding to the seller is low.

[0055] For example, the information processing device 2 has a numerical correction value for correcting the numerical values ​​(e.g., coefficients, fees, etc.) included in the calculation content determined for each business rank, and the higher the business rank, the lower the fee. In this case, the determination unit 233 determines the seller's calculation content by applying the numerical correction value determined for the business rank corresponding to the seller to the numerical values ​​included in the calculation content determined based on the seller's degree of contribution. In this way, the information processing device 2 can determine the seller's specified content taking into account the seller's past degree of contribution.

[0056] The determining unit 233 may determine, as the content of the provision, whether or not to permit the seller to use content-related rights, which are rights related to video content. Use of content-related rights may include, for example, use of the name of video content (e.g., the name of a drama), use of lines of actors in video content, use of images of scenes from video content, etc. in a virtual space. For example, a seller may sell products in a virtual space by using the rights related to permitted video content (e.g., by using characters appearing in the permitted video content or the name of the video content). Note that the use of content-related rights may also be use of the name of the video content, regardless of whether it is in a virtual space or not. For example, if the seller is permitted to use the name of the video content, the seller may provide advertisements for products using the name of the video content.

[0057] For example, a permission value, which is a boundary value for determining whether or not to permit use of the content-related right, and a usage period of the content-related right are defined for each content-related right in the information processing device 2. In this case, the determination unit 233 determines whether or not to permit use of the content-related right by the seller by determining, for each content-related right, whether or not the permission value defined for the content-related right exceeds the contribution degree indicating the degree of contribution identified by the identification unit 232.

[0058] When the decision unit 233 determines that the permission value corresponding to the content-related right exceeds the contribution level, the decision unit 233 decides to permit the seller to use the content-related right. On the other hand, when the decision unit 233 determines that the permission value corresponding to the content-related right does not exceed the contribution level, the decision unit 233 decides not to permit the seller to use the content-related right. In this way, the information processing device 2 can allow the seller to use the content-related right according to the degree of contribution of the seller to the production or provision of the video content.

[0059] When the determination unit 233 determines to permit the seller to use the content-related rights, it may determine the usage period of the permitted rights, which are content-related rights that the seller has been permitted to use, according to the amount of funds that the seller has provided in the past. Specifically, when the determination unit 233 determines to permit the seller to use the content-related rights, it determines, as the stipulated content, that the usage period of the permitted rights when the rank corresponding to the seller is high is longer than the usage period of the permitted rights when the rank corresponding to the seller is low.

[0060] For example, the information processing device 2 has a period correction value for correcting the usage period set for each business rank, with the higher the business rank, the longer the usage period. In this case, the determination unit 233 determines the usage period of the seller's permitted right by applying the period correction value set for the business rank corresponding to the seller to the usage period of the permitted right. In this way, the information processing device 2 can determine the content of the seller's regulations taking into account the seller's past contribution.

[0061] The determining unit 233 may determine, as the specified content, whether to grant a provision right, which is the right to provide a benefit related to video content to a user, to a seller. The benefit may be, for example, a coupon provided in a virtual space that can be used for a service that provides video content, or a ticket provided in a virtual space that allows viewing of a benefit video of the video content. The benefit video is a highlight video extracted from a scene in which a product appears in the video content. For example, a seller may sell a product corresponding to a benefit video while displaying the benefit video in the virtual space to a user to whom the ticket has been distributed (for example, by displaying the benefit video near a corresponding virtual product in the virtual space, or by displaying a benefit video corresponding to the virtual product when the virtual product is selected). Note that the benefit may be a coupon or ticket provided regardless of whether the provision right is provided in the virtual space. For example, if the provision right is granted, the seller may sell a product to the user that includes the benefit corresponding to the provision right.

[0062] For example, the information processing device 2 is provided with an assignment threshold for determining whether to assign the provision right. In this case, the decision unit 233 determines whether to assign the provision right to the seller by determining whether the contribution count, which indicates the degree of contribution identified by the identification unit 232, exceeds the assignment threshold. If the decision unit 233 determines that the contribution count exceeds the assignment threshold, it decides to assign the provision right to the seller. On the other hand, if the decision unit 233 determines that the contribution count does not exceed the assignment threshold, it decides not to assign the provision right to the seller. In this way, the information processing device 2 can determine the details of the seller's provision regulations, taking into account the seller's degree of contribution.

[0063] The notification unit 234 notifies the seller of the content of the regulations determined by the determination unit 233. Specifically, the notification unit 234 transmits, to the seller terminal 3, regulation information indicating the content of the regulations determined by the determination unit 233.

[0064] [Processing by Information Processing System S2] Next, the flow of the process executed by the information processing system S2 will be described. Fig. 5 is a sequence diagram showing the flow of the process executed by the information processing system S2.

[0065] This process starts when the seller terminal 3 transmits contribution information to the information processing device 2 (S1). When the acquisition unit 231 acquires the contribution information, the identification unit 232 identifies the degree of contribution that the seller made to the production or provision of the video content based on the contribution information (S2).

[0066] The determination unit 233 determines the content of regulations to be established in association with the seller providing the product through the virtual space, based on the degree of contribution identified by the identification unit 232 (S3). Then, the notification unit 234 transmits, to the seller terminal 3, regulation information indicating the content of regulations determined by the determination unit 233 (S4).

[0067] [Effects of this embodiment] As described above, the information processing device 2 identifies the degree of contribution that the seller made to the production or provision of video content based on the seller's involvement information, and notifies the seller of the terms and conditions determined based on the identified degree of contribution. In this way, the information processing device 2 allows the seller to sell products via a virtual space based on the terms and conditions determined according to the seller's degree of contribution to the production or provision of video content. This allows the seller to earn profits from selling products via a virtual space in addition to the profits earned from users viewing video content using the products sold by the seller. As a result, the information processing device 2 can provide a mechanism for improving the cost-effectiveness of sellers.

[0068] Furthermore, this invention will make it possible to contribute to Goal 9 of the United Nations' Sustainable Development Goals (SDGs), which is "Build resilient infrastructure, promote inclusive and sustainable industrialization, and promote innovation and resilience."

[0069] The present invention has been described above using embodiments, but the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist of the present invention. For example, all or part of the device can be configured by functionally or physically distributing or integrating any unit. Furthermore, new embodiments resulting from any combination of multiple embodiments are also included in the embodiments of the present invention. The effects of the new embodiments resulting from the combination also have the effects of the original embodiments. [Explanation of symbols]

[0070] 1. User terminal 2. Information processing equipment 21 Communications Department 22 Memory section 23 Control Unit 231 Acquisition Department 232 Specific part 233 Decision Section 234 Notification Department 3. Merchant terminal S Information Processing System

Claims

1. an acquisition unit that acquires participation information indicating the roles of each of a plurality of businesses involved in the production of video content that can be viewed by a user; an identification unit that identifies, based on the participation information, the role of a seller who sells products to the user through a virtual space constructed to resemble a real space that appears in the video content, where virtual products corresponding to the products existing in the real space exist, and is one of the multiple businesses, in the production of the video content, and identifies the degree of contribution that the seller has made to the production of the video content based on the identified role; a determination unit that determines, based on the degree of contribution identified by the identification unit, content of regulations to be established in association with the seller selling the product through the virtual space; a notification unit that notifies the seller of the content of the provision determined by the determination unit; An information processing device having the above.

2. the determination unit determines, as the specified content, a calculation content for calculating a fee to be paid by the seller to a platform management company that manages a platform that provides the virtual space to the user; The information processing device according to claim 1 .

3. The fee is an advertising fee for displaying an advertisement in the virtual space, a fee for using the platform, a fee for using the virtual space, or a commission for selling the product to the user via the virtual space. The information processing device according to claim 2 .

4. the determination unit determines the calculation content such that the fee when the degree of contribution is high is lower than the fee when the degree of contribution is low. The information processing device according to claim 2 .

5. A rank is set for each business operator according to the amount of funds provided in the past, The determination unit further determines the calculation content such that the fee when the rank corresponding to the seller is high is lower than the fee when the rank corresponding to the seller is low. The information processing device according to claim 2 .

6. the determination unit determines whether or not to permit the seller to use the rights related to the video content, as the content of the provision. The information processing device according to claim 1 .

7. A rank is set for each business operator according to the amount of funds provided in the past, When the determination unit determines to permit the seller to use the right, the determination unit determines, as the specified content, that the usage period of the right when the rank corresponding to the seller is high is longer than the usage period of the right when the rank corresponding to the seller is low. The information processing device according to claim 6 .

8. the determination unit determines, as the specified content, whether to grant the seller a right to provide the user with a benefit related to the video content; The information processing device according to claim 1 .

9. The benefit is a coupon that can be used for a service that provides the video content. The information processing device according to claim 8 .

10. The benefit is a ticket for viewing a benefit video of the video content. The information processing device according to claim 8 .

11. The bonus video is a highlight video extracted from the video content in which the product appears. The information processing device according to claim 10.

12. the identification unit is configured to identify the degree of contribution as being higher as the influence of the role on the production of the video content is greater; The information processing device according to claim 1 .

13. In the information processing device, for each of the roles, a contribution degree is set, which is a numerical value indicating the magnitude of the influence of the role on the production of the video content, and the higher the degree of contribution to the production of the video content, the higher the contribution degree, and for each of the contribution degrees, a specified content corresponding to the contribution degree is set, and the higher the contribution degree, the higher the degree of preferential treatment, the identification unit identifies the degree of contribution of the seller by identifying the contribution number defined for the role of the identified seller; The determination unit determines the content of the regulations to be applied to the seller by identifying the content of the regulations defined for the number of contributions identified by the identification unit. The information processing device according to claim 12.

14. The roles include an original author of the video content, a screenwriter of the video content, a music provider who provided music for the video content, a location provider who provided a filming location for the video content, and a funder who provided funds for the production of the video content. The information processing device according to claim 1 .

15. The computer executes acquiring participation information indicating the respective roles of a plurality of businesses involved in the production of video content viewable by the user; a step of identifying, based on the participation information, the role of a seller in the production of the video content, the seller being one of the plurality of businesses who sells the products to the user through the virtual space constructed to imitate the real space that appears in the video content, the virtual space containing virtual products corresponding to the products existing in the real space; Identifying a degree of contribution that the seller made to the production of the video content based on the identified role; determining, based on the identified degree of contribution, content of regulations to be established in association with the seller selling the product through the virtual space; notifying the seller of the determined content of the provision; An information processing method comprising:

16. Computer, an acquisition unit that acquires participation information indicating the roles of each of a plurality of businesses involved in the production of video content that can be viewed by a user; an identification unit that identifies, based on the involvement information, the role of a seller who sells products to the user through a virtual space constructed to resemble a real space that appears in the video content, wherein virtual products corresponding to the products existing in the real space exist, and is one of the plurality of businesses, in the production of the video content, and identifies the degree of contribution that the seller has made to the production of the video content based on the identified role; a determination unit that determines, based on the degree of contribution identified by the identification unit, content of regulations to be established in association with the seller selling the product through the virtual space; and a notification unit that notifies the seller of the content of the provision determined by the determination unit; A program to function as a

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