Information processing apparatus, information processing method, and program

Abstract

To provide a mechanism for selling a commodity used for moving image content according to the degree of interest in the moving image content.SOLUTION: The information processing apparatus 2 includes the storage unit 22 configured to store the interest score indicating the degree of interest of the viewer in the video content, the determination unit 233 configured to determine, based on the interest score, the prescription content defined when the seller who provides the product to the user through the virtual space which is constructed by modeling the real space appearing in the video content and in which the virtual product corresponding to the product existing in the real space exists provides the product through the virtual space, and the notification unit 234 configured to notify the seller of the prescription content determined by the determination unit 233.SELECTED DRAWING: Figure 3

Description

[Technical Field]

[0001] The present invention relates to an information processing device, an information processing method, and a program. [Background technology]

[0002] BACKGROUND ART Conventionally, a system for distributing advertisements of sponsors of video content is known (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2017-068514 Summary of the Invention [Problem to be solved by the invention]

[0004] Video content uses products from various sellers, including sponsors. Because the products used in the video content may increase the purchasing desire of viewers of the video content, sales are likely to fluctuate depending on the level of interest in the video content. Therefore, there is a need to provide a system for selling products used in the video content depending on the level of interest in the video content.

[0005] The present invention has been made in consideration of these points, and aims to provide a system for selling products used in video content according to the level of interest in the video content. [Means for solving the problem]

[0006] An information processing device according to a first aspect of the present invention has a memory unit that stores an interest score indicating a viewer's degree of interest in video content, a determination unit that determines, based on the interest score, the content of regulations to be determined in association with a seller providing a product to a user through the virtual space, the virtual space being a virtual space constructed to resemble a real space that appears in the video content, and in which virtual products corresponding to products existing in the real space exist, and a notification unit that notifies the seller of the content of regulations determined by the determination unit.

[0007] The information processing device may further include an acquisition unit that acquires a viewing history of the viewer's viewing of the video content, and a calculation unit that calculates the interest score based on the viewing history acquired by the acquisition unit and stores the interest score in the memory unit in association with information indicating the video content.

[0008] The information processing device may further have an acquisition unit that acquires an evaluation result of the video content, and a calculation unit that calculates the interest score based on the evaluation result acquired by the acquisition unit and stores the interest score in the memory unit in association with information indicating the video content.

[0009] The information processing device may further include an acquisition unit that acquires popularity information for identifying the degree of popularity of a performer who appears in the video content, and a calculation unit that calculates the interest score based on the degree of popularity of the performer identified by the popularity information acquired by the acquisition unit, and stores the interest score in the memory unit in association with information indicating the video content.

[0010] The determination unit may further determine the content of the provision based on attributes of the seller. The determination unit may determine, as the specified content, calculation content for calculating the fee to be paid by the seller to at least one of a platform management company that manages the platform that provides the virtual space to the user, a producer who created the video content, and a provider who provided the video content.

[0011] The determination unit may determine, as the specified content, an advertising fee for displaying an advertisement in the virtual space, a usage fee for a platform that provides the virtual space to the user, a usage fee for the virtual space, or a calculation content for calculating the fee that the seller will pay, which is a commission fee for providing the product to the user via the virtual space.

[0012] The determination unit may determine the calculation content such that the fee is lower when the degree of interest is high than when the degree of interest is low. The determination unit may determine the calculation content such that the fee is lower when the level of interest is low than when the level of interest is high.

[0013] A rank may be set for each business operator according to the amount of funds provided in the past, and the determination unit may further determine the calculation content such that the fee is lower when the rank corresponding to the seller is high than when the rank corresponding to the seller is low.

[0014] The determination unit may determine, as the content of the provision, whether or not the seller is permitted to use rights relating to the video content. The determination unit may determine, as the specified content, whether or not to grant the seller a right to provide the user with a benefit related to the video content.

[0015] The benefit may be a coupon that can be used for a service that provides the video content. The benefit may be a ticket for viewing a benefit video of the video content.

[0016] An information processing method according to a second aspect of the present invention is executed by a computer having a memory unit that stores an interest score indicating a viewer's degree of interest in video content, and includes the steps of determining, based on the interest score, content of regulations to be determined in connection with a seller who provides products to users through the virtual space, wherein the virtual space is constructed to resemble a real space that appears in the video content and wherein virtual products corresponding to products existing in the real space exist, and notifying the seller of the determined content of regulations.

[0017] A program according to a third aspect of the present invention causes a computer having a memory unit that stores an interest score indicating a viewer's degree of interest in video content to function as a determination unit that determines, based on the interest score, the content of regulations to be established in connection with a seller providing products to users through a virtual space constructed to resemble a real space that appears in the video content, in which virtual products corresponding to products existing in the real space exist, and a notification unit that notifies the seller of the content of regulations determined by the determination unit. [Effects of the Invention]

[0018] The present invention has the effect of providing a system for selling products used in video content in accordance with the level of interest in the video content. [Brief explanation of the drawings]

[0019] [Figure 1] FIG. 1 is a diagram for explaining an overview of an information processing system that is a premise of the present embodiment. [Figure 2] 1 is a diagram illustrating an overview of an information processing system according to an embodiment of the present invention. [Figure 3] FIG. 1 is a block diagram of an information processing device. [Figure 4] FIG. 2 is a diagram illustrating an example of a configuration of a database stored in a storage unit. [Figure 5] 10 is a flowchart showing the flow of processing executed by the information processing device. DETAILED DESCRIPTION OF THE INVENTION

[0020] [Outline of information processing system S1 as a premise for this embodiment] First, an overview of the information processing system S1 that is a premise of this embodiment will be described. Fig. 1 is a diagram for explaining the overview of the information processing system S1 that is a premise of this embodiment. The information processing system S1 is a system used to provide an information processing service to a user. The user may be a member of the information processing service or a non-member of the information processing service.

[0021] The information processing service is a service for providing predetermined products to users via a virtual space. The predetermined products are products used in video content, such as mass-produced products, one-of-a-kind items, furniture, food, etc. The predetermined products may also be products similar to the products used in the video content. The video content is a video work that users can watch, such as a drama or movie. The virtual space in this embodiment is a virtual space constructed to imitate the real space that appears in the video content, and is a virtual space in which one or more virtual products exist that correspond to one or more products that exist in the real space. The virtual products are objects that imitate products that exist in the real space. The real space in this embodiment is, for example, a drama set such as a room that appears in a drama.

[0022] The information processing service may further include a service for providing video content such as video distribution, and a service for selling products such as online shopping, etc. The information processing system S1 includes a user terminal 1 and an information processing device 2.

[0023] The user terminal 1 is a terminal used by a user, and may be, for example, a smartphone, a tablet PC, a personal computer, VR (Virtual Reality) goggles, a head-mounted set, or the like. A dedicated application program (hereinafter referred to as a "dedicated app") for providing an information processing service is installed in the user terminal 1. The user can use the information processing service by using the dedicated app in the user terminal 1. Note that the information processing service may be provided over the Internet rather than through a dedicated app.

[0024] The information processing device 2 is a device that manages information processing services, and is, for example, a server. The processing executed by the information processing system S1 will be described below.

[0025] The space V shown in Figure 1 is a virtual space constructed to resemble a drama set. In the space V, various virtual objects O (virtual objects O1, O2, and O3) exist, which are virtual products.

[0026] In this case, first, when the user performs an operation to display space V on the display screen of the dedicated app displayed on the user terminal 1, the information processing device 2 transmits space presentation information corresponding to space V ((1) in FIG. 1). The space presentation information is information for presenting a virtual space to the user.

[0027] When a user selects a virtual object O2 that the user wishes to purchase from among multiple virtual objects O on the user terminal 1 presented with the space V, the user terminal 1 transmits product identification information corresponding to the virtual object O2 selected by the user to the information processing device 2 ((2) in FIG. 1). The product identification information is information for identifying a product corresponding to the virtual product selected by the user, such as a product ID (identification).

[0028] Then, when the information processing device 2 acquires the product identification information from the user terminal 1, it executes a process for the user to purchase the product identified by the product identification information (the sofa corresponding to the virtual object O2) ((3) in FIG. 1). In this way, the information processing system S1 can provide a mechanism that makes it easy for users to obtain products used in video content.

[0029] [Outline of Information Processing System S2 in the Present Embodiment] Next, an overview of the information processing system S2 in this embodiment will be described. Fig. 2 is a diagram for explaining the overview of the information processing system S2 in this embodiment. The information processing system S2 further has one or more seller terminals 3 (seller terminals 3a and 3b shown in Fig. 2).

[0030] The seller terminal 3 is a terminal used by a seller, such as a smartphone, tablet PC, personal computer, etc. The seller is a business that provides (sells) products to users via a virtual space where virtual products exist that correspond to products that exist in the real space and appear in the video content, and is, for example, a sponsor of the video content, a business that has a predetermined relationship with the sponsor of the video content (for example, a group relationship, a capital relationship, a partnership relationship, etc.), or a business that is not a sponsor of the video content but simply provides its own products to the video content.

[0031] Furthermore, the information processing device 2 in this embodiment manages an interest score. The interest score is a numerical value that indicates the viewer's degree of interest in video content, and for example, a larger numerical value indicates a higher degree of viewer's interest in the video content. The processing executed by the information processing system S2 will be described below.

[0032] First, the information processing device 2 determines the content of the seller's provision of a product to a user through a virtual space corresponding to the video content based on the interest score of the video content ((1) in FIG. 2). The content of the provision is determined in association with the seller's provision of a product through a virtual space. Details will be described later, but the content of the provision is, for example, a fee for the seller to provide a product through a virtual space.

[0033] For example, when viewers have a high level of interest in video content, it is considered that the seller's product contributed to the popularity of the video content, and therefore the information processing device 2 determines a provision that is more favorable for a case where the interest score is high than for a case where the interest score is low (for example, by reducing the commission fee). Note that when viewers have a high level of interest in video content, it is expected that the seller's profits from providing products through the virtual space will be high, and therefore the information processing device 2 may determine a provision that is more favorable for a case where the interest score is low than for a case where the interest score is high.

[0034] Then, the information processing device 2 notifies each of the seller terminals 3a and 3b of the regulation information indicating the determined regulation content ((2) in FIG. 2). After that, the seller of the seller terminal 3a and the seller of the seller terminal 3b sell the product through the virtual space based on the notified regulation content.

[0035] In this way, the information processing system S2 can provide a mechanism for selling products used in video content in accordance with the level of interest in the video content.

[0036] [Configuration of information processing device 2] FIG. 3 is a block diagram of an information processing device 2. In FIG. 3, arrows indicate main data flows, and data flows other than those shown in FIG. 3 may also exist. In FIG. 3, each block indicates a functional configuration rather than a hardware (device) configuration. Therefore, the blocks shown in FIG. 3 may be implemented in a single device, or may be implemented separately in multiple devices. Data may be exchanged between blocks via any means, such as a data bus, a network, or a portable storage medium.

[0037] The information processing device 2 has a communication unit 21, a storage unit 22, and a control unit 23. The information processing device 2 may be configured by two or more physically separate devices connected by wire or wirelessly. The information processing device 2 may also be configured by a cloud, which is a collection of computer resources.

[0038] The communication unit 21 has a communication controller for transmitting and receiving data to and from external devices such as the user terminal 1 or the seller terminal 3 via the network. The communication unit 21 notifies the control unit 23 of data received from the external device via the network. The communication unit 21 also transmits data output from the control unit 23 to the external device via the network.

[0039] The storage unit 22 is a storage medium including a ROM (Read Only Memory), a RAM (Random Access Memory), a hard disk drive, etc. The storage unit 22 may be provided outside the information processing device 2, in which case data may be exchanged between the storage unit 22 and the control unit 23 via a network. The storage unit 22 stores in advance programs to be executed by the control unit 23.

[0040] The storage unit 22 stores information related to video content. The information related to video content includes the ID of the video content, the ID of products sold in the virtual space corresponding to the video content (products corresponding to virtual products existing in the virtual space), and space generation information. The space generation information is information for generating a virtual space, and is generated based on a moving image of the video content or a scanned image of a real space such as a drama set. The space generation information includes, for example, information for configuring the appearance of the drama set, such as walls and floors, information for configuring the appearance of the virtual product, such as the shape and size, and the position at which the virtual product is placed in the virtual space. The storage unit 22 also stores a score management database for managing interest scores of video content and a seller management database for managing information about sellers.

[0041] FIG. 4 is a diagram showing an example of the configuration of a database stored in the storage unit 22. FIG. 4(a) is a diagram showing the configuration of a score management database. In the example shown in FIG. 4(a), the score management database stores a content ID and an interest score in association with each other. The content ID is information for identifying video content. The score management database is not limited to the example shown in FIG. 4(a), and may further store, for example, the name of the video content, the ID of a product used in the video content, etc.

[0042] FIG. 4(b) is a diagram showing the configuration of the seller management database. In the example shown in FIG. 4(b), the seller management database stores a seller ID, a business rank, whether or not there is an affiliation, and a product ID in association with each other. The seller ID is information for identifying the seller. The business rank is information used to determine the content of the regulations and is set according to the amount of funds provided in the past. For example, the business rank is set higher the larger the amount of funds provided in the past. The affiliation is information indicating, for example, whether or not there is an affiliation relationship with a platform management business. The platform management business is a business that manages a platform that provides a virtual space to users, and is, for example, an administrator of the information processing device 2. The product ID is information for identifying a product existing in real space that corresponds to a virtual product existing in the virtual space.

[0043] 3, the control unit 23 has a score management unit 231, a reception unit 232, a determination unit 233, and a notification unit 234. The control unit 23 is a processor such as a CPU (Central Processing Unit), and functions as the score management unit 231, the reception unit 232, the determination unit 233, and the notification unit 234 by executing a program stored in the storage unit 22.

[0044] [RECORDING PROCESS] First, a description will be given of the process executed by the information processing device 2 to record the relevance score of video content. The score management unit 231 records the interest score of video content calculated based on predetermined information.

[0045] The predetermined information is, for example, a viewing history of the video content. The viewing history is a history of the viewer's viewing of the video content, and is, for example, data in which, for each viewing of the video content by the viewer, information indicating the viewer (for example, the viewer's ID) is associated with the viewing period during which the viewer viewed the video content. For example, the score management unit 231 calculates the interest score based on the viewing history of the video content by performing the following two steps.

[0046] In a first step, the score management unit 231 functions as an acquisition unit and acquires the viewing history of the video content from a history management server (not shown) that manages the viewing history. For example, the score management unit 231 first transmits a history presentation request to the history management server, requesting the presentation of the viewing history of the video content. The history presentation request includes, for example, the ID of the video content. Then, when the history management server transmits the viewing history associated with the ID of the video content included in the history presentation request to the information processing device 2, the score management unit 231 acquires the viewing history transmitted by the history management server.

[0047] In a second step, the score management unit 231 further functions as a calculation unit, and calculates an interest score for the video content based on at least one of the viewing rate of the video content specified by the acquired viewing history of the video content, the number of times the video content was viewed, the total viewing period which is the total period during which the video content was viewed, and the number of viewers who viewed the video content. For example, the information processing device 2 has coefficients defined for converting each of the viewing rate, the number of times the video content was viewed, the total viewing period, and the number of viewers into a score.

[0048] In this case, the score management unit 231 first identifies the viewing rate, the number of views, the total viewing period, and the number of viewers based on the viewing history of the acquired video content. The score management unit 231 calculates scores corresponding to the viewing rate, the number of views, the total viewing period, and the number of viewers by applying (e.g., multiplying) the corresponding coefficients to the identified viewing rate, the number of views, the total viewing period, and the number of viewers. The score management unit 231 then calculates an interest score by summing, multiplying, or averaging the scores corresponding to the viewing rate, the number of views, the total viewing period, and the number of viewers. In this way, the information processing device 2 can identify the viewer's degree of interest in the video content.

[0049] The predetermined information may be an evaluation result of the video content. The evaluation result is, for example, the result of an evaluation of the video content by a predetermined organization. The predetermined organization evaluates the video content and the performers who appear in the video content, and awards a predetermined prize to the video content or performers who receive a high evaluation. The evaluation result is, for example, information indicating whether or not an award has been awarded to the video content or the performers of the video content. For example, the score management unit 231 calculates an interest score based on the evaluation result of the video content by the predetermined organization by performing the following two steps.

[0050] As a first step, the score management unit 231 acquires the evaluation results of the video content from a result management server (not shown) that manages the evaluation results of the video content. For example, the score management unit 231 first transmits a result presentation request to the result management server requesting presentation of the evaluation results of the video content. The result presentation request includes, for example, the ID of the video content. Then, when the result management server transmits the evaluation results associated with the ID of the video content included in the result presentation request to the information processing device 2, the score management unit 231 acquires the evaluation results transmitted by the result management server.

[0051] In a second step, the score management unit 231 calculates an interest score for the video content based on the acquired evaluation results of the video content. For example, the information processing device 2 is provided with a first score for when the video content or a performer of the video content has been awarded an award, and a second score for when the video content or a performer of the video content has not been awarded an award.

[0052] In this case, if the acquired evaluation result of the video content indicates that an award has been given to the video content or the performers of the video content, the score management unit 231 calculates the first score as the interest score. Also, if the acquired evaluation result of the video content indicates that an award has not been given to the video content or the performers of the video content, the score management unit 231 calculates the second score as the interest score.

[0053] Furthermore, for example, the information processing device 2 has defined coefficients corresponding to the viewership rating, number of views, total viewing period, and number of viewers, respectively: a first coefficient in the case where an award is awarded to the video content or the performers of the video content, and a second coefficient in the case where an award is not awarded to the video content or the performers of the video content.

[0054] In this case, first, the score management unit 231 identifies the audience rating, the number of views, the total viewing period, and the number of viewers based on the viewing history of the acquired video content. If the evaluation result of the acquired video content indicates that an award has been given to the video content or a performer in the video content, the score management unit 231 calculates scores corresponding to the audience rating, the number of views, the total viewing period, and the number of viewers by applying first coefficients corresponding to the identified audience rating, the number of views, the total viewing period, and the number of viewers, respectively.

[0055] On the other hand, if the acquired evaluation result of the video content indicates that no award was given to the video content or the performers of the video content, the score management unit 231 calculates scores corresponding to the audience rating, number of views, total viewing period, and number of viewers by applying corresponding second coefficients to the identified audience rating, number of views, total viewing period, and number of viewers, respectively.The score management unit 231 then calculates an interest score by summing the scores corresponding to the audience rating, number of views, total viewing period, and number of viewers, respectively.In this way, the information processing device 2 can identify the viewer's level of interest based on the evaluation of the video content by a specified organization.

[0056] The evaluation result is the result of an individual's evaluation of video content, and may be, for example, the presence or absence of positive evaluations (e.g., "likes") for the video content in an information processing service, a distribution service (a service different from the information processing service) that distributes video content, a social networking service (SNS), etc. In this case, first, the score management unit 231 acquires an evaluation value (e.g., the number of "likes") indicating the evaluation result of the video content from at least one of the information processing service, the distribution service, and the SNS.

[0057] Then, the score management unit 231 calculates an interest score for the video content based on the acquired evaluation value of the video content. For example, the information processing device 2 has defined coefficients corresponding to the viewing rate, the number of views, the total viewing period, and the number of viewers, respectively, a first coefficient when the evaluation value of the video content is equal to or greater than a predetermined threshold, and a second coefficient when the evaluation value of the video content is less than the predetermined threshold.

[0058] In this case, if the evaluation value of the acquired video content is equal to or greater than a predetermined threshold, the score management unit 231 calculates scores corresponding to the audience rating, number of views, total viewing period, and number of viewers by applying corresponding first coefficients to the identified audience rating, number of views, total viewing period, and number of viewers, respectively. On the other hand, if the evaluation value of the acquired video content is less than the predetermined threshold, the score management unit 231 calculates scores corresponding to the audience rating, number of views, total viewing period, and number of viewers, respectively, by applying corresponding second coefficients to the identified audience rating, number of views, total viewing period, and number of viewers, respectively. Then, the score management unit 231 calculates an interest score by summing the scores corresponding to the audience rating, number of views, total viewing period, and number of viewers, respectively. In this way, the information processing device 2 can identify the viewer's level of interest in the video content based on the individual's evaluation of the video content.

[0059] The predetermined information may be popularity information for identifying the popularity of a performer who appears in the video content. The popularity information may be, for example, the ranking of the performer of the video content in a popularity ranking of entertainers surveyed by a predetermined company through a user survey. For example, the score management unit 231 calculates an interest score based on the popularity information corresponding to the performer of the video content by performing the following two steps.

[0060] In a first step, the score management unit 231 acquires popularity information corresponding to the performers of the video content from a popularity management server (not shown) that manages the popularity of entertainers. For example, the score management unit 231 first transmits a popularity presentation request to the popularity management server, requesting presentation of the popularity of each of one or more performers of the video content. The popularity presentation request includes, for example, the names of each of the one or more performers of the video content. Then, when the popularity management server transmits popularity information associated with the names of each of the one or more performers included in the popularity presentation request to the information processing device 2, the score management unit 231 acquires the popularity information transmitted by the result management server.

[0061] In a second step, the score management unit 231 calculates an interest score based on the popularity of the performer identified by the acquired popularity information. For example, the information processing device 2 has a score defined for each rank in the popularity ranking of the entertainer.

[0062] In this case, the score management unit 231 first identifies the score assigned to each ranking of one or more performers of the video content in the celebrity popularity ranking indicated by the acquired popularity information. Then, the score management unit 231 calculates the interest score by summing, multiplying, or averaging the scores corresponding to each performer. Note that the score management unit 231 may calculate, as the interest score, the score assigned to the highest ranking of one or more performers of the video content in the celebrity popularity ranking indicated by the acquired popularity information. In this way, the information processing device 2 can identify the viewer's level of interest based on the popularity of the performers of the video content.

[0063] Although the example in which the score management unit 231 calculates the interest score based on predetermined information has been described above, the present invention is not limited to this. For example, the score management unit 231 may acquire an interest score calculated by a predetermined organization or a predetermined server.

[0064] For example, when an administrator of the information processing device 2 performs an operation to calculate an interest score of a video content, the score management unit 231 acquires predetermined information and executes a process to calculate an interest score based on the acquired predetermined information. For example, a list of video content for which a virtual space is generated is stored in the storage unit 22. When the administrator of the information processing device 2 performs an operation to select video content for which an interest score is to be calculated from the list of video content, the reception unit 232 receives a calculation process request that includes the ID of the video content selected by the administrator of the information processing device 2 and requests execution of a process to calculate an interest score of the video content. Then, when the reception unit 232 receives the calculation process request, the score management unit 231 acquires predetermined information and executes a process to calculate an interest score based on the acquired predetermined information.

[0065] In addition, the score management unit 231 may acquire specified information corresponding to the video content when a virtual space corresponding to the video content is generated (for example, when information regarding the video content is stored in the memory unit 22), and perform a process of calculating an interest score based on the acquired specified information.

[0066] The score management unit 231 records the calculated interest score of the video content. Specifically, the score management unit 231 records the interest score of the video content by storing the interest score in the score management database in association with information indicating the video content (the ID of the video content).

[0067] [Decision process] Next, a description will be given of a process executed by the information processing device 2 to determine the seller's regulations. The determination unit 233 determines regulations to be determined in association with the seller providing products to users through the virtual space, which is a virtual space constructed to imitate the real space that appears in the video content and in which virtual products corresponding to products existing in the real space exist, based on the interest score calculated by the score management unit 231.

[0068] The determination unit 233 determines the seller's policy details based on, for example, the interest score of video content selected by the administrator of the information processing device 2 from among the video content for which the interest scores have been calculated. For example, first, the reception unit 232 receives a determination process request that includes the ID of video content selected by the administrator of the information processing device 2 from among a plurality of video content for which interest scores are stored in the storage unit 22, and that requests execution of a process for determining the seller's policy details. The determination unit 233 identifies, from the information related to the video content stored in the storage unit 22, a product associated with the ID of the video content included in the determination process request received by the reception unit 232.

[0069] Then, triggered by the reception unit 232 receiving the determination process request, the determination unit 233 determines the content of the seller's regulations for the identified product based on the interest score associated with the ID of the video content included in the determination process request in the score management database. Note that the determination unit 233 may also determine the content of the seller's regulations when the score management unit 231 calculates the interest score.

[0070] The determination unit 233 determines, as the specified content, calculation content for calculating the fee to be paid by the seller to at least one of the platform management company, the producer who created the video content, and the provider who provided the video content. The fee may be, for example, an advertising fee for displaying advertisements in the virtual space, a platform usage fee, a virtual space usage fee, or a commission for providing a product to a user via the virtual space. The calculation content may, for example, indicate a coefficient to be applied to sales (e.g., sales amount, sales quantity, etc.) obtained by the seller via the virtual space, but is not limited to this and may also indicate the fee itself to be paid by the seller to the platform management company, etc. The payee to whom the seller pays the fee is, for example, predetermined.

[0071] More specifically, the determination unit 233 determines calculation content such that the fee is lower when the interest score of the video content is high than when the interest score of the video content is low. For example, the determination unit 233 determines calculation content such that the fee is lower when the interest score is 1 or higher than when the interest score is 0.

[0072] Furthermore, for example, the information processing device 2 is configured with calculation details corresponding to each score or each score range, where the higher the score or score range, the lower the fee. In this case, the determination unit 233 determines the calculation details to be applied to the seller by identifying the interest score of the video content or the calculation details defined for the score range including the interest score. In this way, the information processing device 2 can give preferential treatment to sellers who offer products for video content that is of high interest to sellers when they use the platform.

[0073] The determination unit 233 may determine calculation details such that the fee is lower when the interest score of the video content is low than when the interest score of the video content is high. For example, the determination unit 233 determines calculation details such that the fee is lower when the interest score is 0 than when the interest score is 1 or higher.

[0074] Furthermore, for example, the information processing device 2 is configured with calculation details corresponding to each score or each score range, where the fee becomes lower as the score or score range becomes smaller. In this case, the determination unit 233 determines the calculation details to be applied to the seller by identifying the calculation details defined for the interest score of the video content or the score range including the interest score. In this way, the information processing device 2 can help sellers who cannot expect to make a high profit due to low interest in video content when using the platform.

[0075] The determination unit 233 may further determine the content of the provision based on the attributes of the seller. The attributes of the seller are, for example, the amount of funds provided by the seller in the past (for example, the total amount of funds provided for video content other than the target video content). Specifically, the determination unit 233 may determine the content of the calculation according to the amount of funds provided by the seller in the past.

[0076] More specifically, the determination unit 233 first refers to the seller management database to identify the business rank corresponding to the seller, and then determines the calculation content such that the fee when the business rank corresponding to the seller is high is lower than the fee when the business rank corresponding to the seller is low.

[0077] For example, the information processing device 2 has a score correction value for correcting the interest score for each business rank, and the higher the business rank, the higher the interest score is set. In this case, the determination unit 233 first applies the score correction value set for the business rank corresponding to the seller to the interest score of the video content. Then, the determination unit 233 determines the calculation content of the seller based on the interest score to which the score correction value has been applied.

[0078] Furthermore, for example, the information processing device 2 is provided with a numerical correction value for correcting the numerical values ​​(e.g., coefficients, fees, etc.) included in the calculation content for each business rank, and the higher the business rank, the lower the fee. In this case, the determination unit 233 determines the calculation content of the seller by applying the numerical correction value defined for the business rank corresponding to the seller to the numerical values ​​included in the calculation content determined based on the interest score of the video content. In this way, the information processing device 2 can determine the specified content of the seller taking into account the seller's past contribution.

[0079] The seller's attribute may be whether or not the seller has a partnership with the platform management company. The determination unit 233 determines the calculation content such that, for example, the fee when the seller has a partnership with the platform management company is lower than the fee when the seller does not have a partnership with the platform management company.

[0080] For example, the information processing device 2 is provided with a score correction value that is applied when a seller has a partnership with a platform management company, and that increases the interest score when applied. In this case, the determination unit 233 applies the score correction value to the interest score of video content when the seller has a partnership with the platform management company. Then, the determination unit 233 determines the calculation content of the seller based on the interest score to which the score correction value has been applied.

[0081] Furthermore, for example, the information processing device 2 is provided with a numerical correction value for correcting the numerical value included in the calculation content of a seller that has a partnership with a platform management company, the numerical correction value reducing the fees paid by the seller. In this case, when the seller has a partnership with the platform management company, the determination unit 233 determines the calculation content of the seller by applying the numerical correction value to the numerical value included in the calculation content determined based on the interest score of the video content. In this way, the information processing device 2 can determine the seller's specification content taking into account whether or not the seller has a partnership with the platform management company.

[0082] The determining unit 233 may determine, as the content of the provision, whether or not to permit the seller to use content-related rights, which are rights related to video content. Use of content-related rights may include, for example, use of the name of video content (e.g., the name of a drama), use of lines of actors in video content, use of images of scenes from video content, etc. in a virtual space. For example, a seller may sell products in a virtual space by using the rights related to permitted video content (e.g., by using characters appearing in the permitted video content or the name of the video content). Note that the use of content-related rights may also be use of the name of the video content, regardless of whether it is in a virtual space or not. For example, if the seller is permitted to use the name of the video content, the seller may provide advertisements for products using the name of the video content.

[0083] For example, a permission value, which is a boundary value for determining whether or not to permit use of the content-related right, and a usage period of the content-related right are defined for each content-related right in the information processing device 2. In this case, the determination unit 233 determines whether or not to permit use of the content-related right by the seller by determining whether or not the permission value defined for the content-related right exceeds the interest score of the video content.

[0084] When the decision unit 233 determines that the permission value corresponding to a content-related right exceeds the interest score of the video content, it decides to permit the seller to use the content-related right. On the other hand, when the decision unit 233 determines that the permission value corresponding to a content-related right does not exceed the interest score of the video content, it decides not to permit the seller to use the content-related right. In this way, the information processing device 2 can allow the viewer to use the content-related right according to the viewer's level of interest in the video content. Note that, for each content-related right, the decision unit 233 may decide to permit the use of the content-related right when the business rank corresponding to the seller exceeds a threshold rank set for the content-related right.

[0085] When the determination unit 233 determines to permit the seller to use the content-related rights, it may determine the usage period of the permitted rights, which are content-related rights that the seller has been permitted to use, according to the amount of funds that the seller has provided in the past. Specifically, when the determination unit 233 determines to permit the seller to use the content-related rights, it determines, as the stipulated content, that the usage period of the permitted rights when the rank corresponding to the seller is high is longer than the usage period of the permitted rights when the rank corresponding to the seller is low.

[0086] For example, the information processing device 2 has a period correction value for correcting the usage period set for each business rank, with the higher the business rank, the longer the usage period. In this case, the determination unit 233 determines the usage period of the seller's permitted right by applying the period correction value set for the business rank corresponding to the seller to the usage period of the permitted right. In this way, the information processing device 2 can determine the content of the seller's regulations taking into account the seller's past contribution.

[0087] The determining unit 233 may determine, as the specified content, whether to grant a provision right, which is the right to provide a benefit related to the video content to the user, to the seller. The benefit is, for example, a coupon provided in the virtual space that can be used for a service that provides the video content, or a ticket provided in the virtual space that is a ticket for viewing a benefit video of the video content. The benefit video is a highlight video extracted from a scene in which a product appears in the video content.

[0088] For example, a seller can sell a product corresponding to a bonus video while displaying the bonus video in a virtual space to a user to whom the ticket has been distributed (for example, by displaying the bonus video near the corresponding virtual product in the virtual space, or by displaying the bonus video corresponding to the virtual product when the virtual product is selected). Note that the bonus may be a coupon or ticket provided regardless of whether it is provided in a virtual space or not. For example, when a seller is granted a provision right, the seller can sell a product to the user that includes a provision corresponding to the provision right.

[0089] For example, the information processing device 2 is provided with a granting threshold for determining whether to grant the provision right. In this case, the decision unit 233 determines whether to grant the provision right to the seller by determining whether the interest score of the video content exceeds the granting threshold. If the decision unit 233 determines that the interest score of the video content exceeds the granting threshold, it decides to grant the provision right to the seller. On the other hand, if the decision unit 233 determines that the interest score of the video content does not exceed the granting threshold, it decides not to grant the provision right to the seller. In this way, the information processing device 2 can determine the content of the provision rule for the seller by taking into account the viewer's level of interest in the video content. Note that the decision unit 233 may decide to grant the provision right to the seller if the business rank corresponding to the seller exceeds the threshold rank set for determining whether to grant the provision right.

[0090] The notification unit 234 notifies the seller of the content of the regulations determined by the determination unit 233. Specifically, the notification unit 234 transmits, to the seller terminal 3, regulation information indicating the content of the regulations determined by the determination unit 233.

[0091] [Processing of information processing device 2] Next, a description will be given of the flow of processing executed by the information processing device 2. Fig. 5 is a flowchart showing the flow of processing executed by the information processing device 2. This processing starts when the receiving unit 232 receives a processing request for calculating an interest score of video content (S1).

[0092] The score management unit 231 acquires the viewing history of the video content from the history management server (S2). The score management unit 231 calculates the interest score of the video content based on the acquired viewing history of the video content (S3).

[0093] The score management unit 231 records the calculated interest score by storing the calculated interest score in the score management database in association with information indicating the video content (S4). The reception unit 232 receives a process request for determining the content of regulations for a seller who sells products via a virtual space corresponding to video content selected by the administrator of the information processing device 2 from among a plurality of video content whose interest scores are stored in the storage unit 22 (S5).

[0094] The determination unit 233 determines the content of the seller's regulations based on the interest scores of the video content stored in the score management database (S6). Then, the notification unit 234 transmits regulation information indicating the content of the regulations determined by the determination unit 233 to the seller terminal 3 (S7).

[0095] [Effects of this embodiment] As described above, the information processing device 2 determines the seller's policy content based on the interest score of the video content and notifies the seller of the determined policy content. In this way, the information processing device 2 can provide a system for selling products used in video content according to the level of interest in the video content.

[0096] Furthermore, this invention will make it possible to contribute to Goal 9 of the United Nations' Sustainable Development Goals (SDGs), which is "Build resilient infrastructure, promote inclusive and sustainable industrialization, and promote innovation and resilience."

[0097] The present invention has been described above using embodiments, but the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist of the present invention. For example, all or part of the device can be configured by functionally or physically distributing or integrating any unit. Furthermore, new embodiments resulting from any combination of multiple embodiments are also included in the embodiments of the present invention. The effects of the new embodiments resulting from the combination also have the effects of the original embodiments. [Explanation of symbols]

[0098] 1. User terminal 2. Information processing equipment 21 Communications Department 22 Memory section 23 Control Unit 231 Score Management Department 232 Reception Department 233 Decision Section 234 Notification Department 3. Merchant terminal S Information Processing System

Claims

1. a storage unit that stores an interest score indicating a viewer's degree of interest in video content; a determination unit that determines, based on the interest score, content of a provision to be determined in association with a seller providing a product to a user through the virtual space, the virtual space being constructed to resemble a real space that appears in the video content, and in which virtual products corresponding to products existing in the real space exist; and a notification unit that notifies the seller of the content of the provision determined by the determination unit; An information processing device having the above.

2. The information processing device includes: an acquisition unit that acquires a viewing history of the viewer viewing the video content; a calculation unit that calculates the interest score based on the viewing history acquired by the acquisition unit, and stores the interest score in the storage unit in association with information indicating the video content; further comprising The information processing device according to claim 1 .

3. The information processing device includes: an acquisition unit that acquires an evaluation result of the video content; a calculation unit that calculates the interest score based on the evaluation result acquired by the acquisition unit, and stores the interest score in the storage unit in association with information indicating the video content; further comprising The information processing device according to claim 1 .

4. The information processing device includes: an acquisition unit that acquires popularity information for identifying the popularity of performers who appear in the video content; a calculation unit that calculates the interest score based on the popularity of the performer identified by the popularity information acquired by the acquisition unit, and stores the interest score in the storage unit in association with information indicating the video content; further comprising The information processing device according to claim 1 .

5. The determination unit further determines the specified content based on attributes of the seller. The information processing device according to claim 1 .

6. The determination unit determines, as the specified content, calculation content for calculating a fee to be paid by the seller to at least one of a platform management company that manages a platform that provides the virtual space to the user, a producer that created the video content, and a provider that provided the video content. The information processing device according to claim 1 .

7. The determination unit determines, as the specified content, an advertising fee for displaying an advertisement in the virtual space, a usage fee for a platform that provides the virtual space to the user, a usage fee for the virtual space, or a fee that is a commission when the product is provided to the user via the virtual space, and is used to calculate the fee to be paid by the seller. The information processing device according to claim 1 .

8. the determination unit determines the calculation content such that the fee when the degree of interest is high is lower than the fee when the degree of interest is low. The information processing device according to claim 6 .

9. the determination unit determines the calculation content such that the fee when the degree of interest is low is lower than the fee when the degree of interest is high. The information processing device according to claim 6 .

10. Each business is assigned a rank based on the amount of funding it has received in the past. The determination unit further determines the calculation content such that the fee when the rank corresponding to the seller is high is lower than the fee when the rank corresponding to the seller is low. The information processing device according to claim 6 .

11. the determination unit determines whether or not to permit the seller to use the rights related to the video content, as the content of the provision. The information processing device according to claim 1 .

12. the determination unit determines, as the specified content, whether to grant the seller a right to provide the user with a benefit related to the video content; The information processing device according to claim 1 .

13. The benefit is a coupon that can be used for a service that provides the video content. The information processing device according to claim 12.

14. The benefit is a ticket for viewing a benefit video of the video content. The information processing device according to claim 12.

15. A method for displaying a video content on a display device, the method comprising: a step of determining, based on the interest score, content of a provision to be determined in association with a seller who provides a product to a user through the virtual space, the virtual space being constructed to resemble a real space that appears in the video content, and in which virtual products corresponding to products existing in the real space exist; notifying the seller of the determined content of the provision; An information processing method comprising:

16. A computer having a storage unit for storing an interest score indicating a degree of interest of a viewer in video content, a determination unit that determines, based on the interest score, content of a provision to be determined in association with a seller providing a product to a user through the virtual space, the virtual space being constructed to resemble a real space that appears in the video content, and the virtual space containing virtual products corresponding to products present in the real space; and a notification unit that notifies the seller of the content of the provision determined by the determination unit; A program to function as a

Images