Information processing device, information processing method, and information processing program

Abstract

To improve the read rate of messages sent from official accounts. [Solution] The information processing device according to the present invention comprises an acquisition unit and a provision unit. The acquisition unit acquires the read status of messages from official accounts registered by a user in a chat service. The provision unit provides unread messages, which are unread messages, to the user through other services when the user uses other services, based on the read status acquired by the acquisition unit.

Description

Technical Field

[0001] The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

Background Art

[0002] Conventionally, there is a technique for notifying each user of a message from a company's official account through a chat service. For example, Patent Document 1 discloses a technique for notifying a user who has followed an official account of a message from the official account.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, in the prior art, the read rate of messages by official accounts is low, and there is room for improvement in improving the read rate of messages by official accounts.

[0005] The present invention has been made in view of the above, and an object thereof is to provide an information processing apparatus, an information processing method, and an information processing program capable of improving the read rate of messages by official accounts.

Means for Solving the Problems

[0006] To solve the aforementioned problems and achieve the objective, the information processing device according to the present invention comprises an acquisition unit and a provision unit. The acquisition unit acquires the read status of messages from official accounts registered by users in a chat service. The provision unit provides unread messages, which are unread messages, to the user through other services when the user uses other services, based on the read status acquired by the acquisition unit. [Effects of the Invention]

[0007] According to the present invention, it is possible to improve the read rate of messages sent from official accounts. [Brief explanation of the drawing]

[0008] [Figure 1] Figure 1 shows an example of an information processing system according to an embodiment. [Figure 2] Figure 2 shows an example of information processing according to the present invention. [Figure 3] Figure 3 is a block diagram showing an example configuration of an information processing apparatus according to the embodiment. [Figure 4] Figure 4 shows an example of information stored in the user information storage unit according to the embodiment. [Figure 5] Figure 5 shows an example of screen transitions in the chat service according to this embodiment. [Figure 6] Figure 6 is a flowchart showing an example of the information processing procedure according to the embodiment. [Figure 7] Figure 7 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing device according to the embodiment. [Modes for carrying out the invention]

[0009] The following describes in detail, with reference to the drawings, the embodiments for implementing the information processing device, information processing method, and information processing program relating to this application (hereinafter referred to as "embodiments"). However, these embodiments do not limit the information processing device, information processing method, and information processing program relating to this application.

[0010] [1. Information Processing Systems] First, an overview of the information processing system and information processing according to the embodiment will be described using Figures 1 and 2. Figure 1 is a diagram showing an example of the information processing system according to the embodiment. Figure 2 is a diagram showing an example of information processing according to the embodiment.

[0011] As shown in Figure 1, the information processing system S according to this embodiment includes an information processing device 1 and a service provision device 100. The information processing device 1 and the service provision device 100 are devices that provide individual services to each user through a user terminal 50.

[0012] In this embodiment, the information processing device 1 and the service provision device 100 aggregate user information they each possess and then provide high value-added services to the user.

[0013] Incidentally, in recent years, companies sometimes advertise to individual users through chat services as part of their marketing activities. In chat services, for example, users who follow a company's official account will receive notifications of messages from that official account, but these messages may not always be read.

[0014] Therefore, in the information processing system S according to this embodiment, the chat service provides users with unread messages from official accounts through other services. Specifically, for example, as shown in Figure 2, the information processing device 1 displays unread messages, which are messages from official accounts that the user has not yet read, on the top screen Gt of a shopping site.

[0015] In the example shown in FIG. 2, a case where unopened messages Ms1 to Ms3 are listed and displayed on the top screen Gt is shown. For example, when the user selects any one of the unopened messages Ms1 to Ms3 listed and displayed, the details of the message corresponding to the selected message are displayed on the screen.

[0016] Thereby, the user can check the unopened message Ms through the shopping site. Further, when the user checks a message by the official account, the information processing apparatus 1 causes the chat service to change the opening status of the unopened message Ms to read.

[0017] That is, in the example of FIG. 2, in the information processing system S according to the embodiment, the chat service and the shopping site are linked, and the unopened message Ms of the chat service is provided through the shopping site.

[0018] Therefore, according to the information processing system S according to the embodiment, it is possible to improve the read rate of messages by the official account. Note that the service that provides the unopened message Ms is not limited to the shopping site, and may be any service such as a search site, various reservation sites, a video site, an SNS, or the like. Further, the service that provides the unopened message Ms may be different services for each user. For example, in this case, it is preferable to provide the unopened message Ms through a service that the user frequently uses.

[0019] 〔2. Configuration Example of Information Processing Apparatus〕 Next, a configuration example of the information processing apparatus 1 will be described with reference to FIG. 3. FIG. 3 is a block diagram showing a configuration example of the information processing apparatus 1 according to the embodiment. As shown in FIG. 3, the information processing apparatus 1 includes a communication unit 2, a storage unit 3, and a control unit 4.

[0020] The communication unit 2 is implemented, for example, by a NIC (Network Interface Card). The communication unit 2 transmits and receives information with external devices via various wireless communication networks such as 4G (Generation), 5G, LTE (Long Term Evolution), WiFi (registered trademark), or wireless LAN (Local Area Network), or various wired communication networks.

[0021] The storage unit 3 is implemented by, for example, semiconductor memory elements such as RAM and flash memory, or storage devices such as hard disks and optical discs. The storage unit 3 also includes a user information storage unit 31.

[0022] The user information storage unit 31 stores user information. User information is information about users who use each service provision device 100. Figure 4 is a diagram showing an example of the information stored in the user information storage unit 31 according to this embodiment.

[0023] As shown in Figure 4, the user information storage unit 31 stores information for items such as "User ID," "Registration Information," and "Unread Messages" in association with each other. The "User ID" item stores an identifier for identifying each user. Note that a common ID may be used for all services, or a different ID may be used for each service. For example, if a different ID is used for each service, the "User ID" item stores an identifier for each service in association with the different ID for each service.

[0024] "Registration information" refers to information registered in the information processing system S by a user identified by a corresponding user ID. For example, registration information includes demographic attributes such as name and age, and psychographic attributes related to hobbies and preferences.

[0025] The "Unread Messages" item stores information about the user's unread messages (Ms) identified by the corresponding user ID. For example, in this disclosure, unread messages (Ms) are messages from official accounts that the user has not yet opened. However, unread messages (Ms) are not limited to messages from official accounts; they may also be messages from other accounts (e.g., friends). For example, in such a case, the information processing device 1 may provide messages from other accounts through the top screen (Gt), etc.

[0026] Returning to the explanation of Figure 3, let's describe the control unit 4. The control unit 4 is, for example, a controller, and is realized by the execution of various programs stored in the memory device inside the information processing device 1 using RAM as the working area, by a CPU (Central Processing Unit) or MPU (Micro Processing Unit), etc.

[0027] As shown in Figure 3, the control unit 4 includes an acquisition unit 41, a provision unit 42, and a notification unit 43. The acquisition unit 41 acquires the message opening status of messages from official accounts registered by users in the chat service. The acquisition unit 41 acquires the message opening status of messages from official accounts for each user from the service provision device 100 that provides the chat service.

[0028] The provisioning unit 42 provides unread messages, known as unread messages Ms, to the user through other services when the user uses other services, based on the read status obtained by the acquisition unit 41.

[0029] For example, in this disclosure, the provisioning unit 42 provides unread messages Ms to the user through the shopping site. For example, when a user accesses the shopping site, the provisioning unit 42 extracts the corresponding user's unread messages Ms and displays the extracted unread messages Ms in a list on the shopping site's top screen Gt (see Figure 2).

[0030] In this case, the service provider 42 may also provide unread messages Ms related to the shopping site through the shopping site. For example, the service provider 42 may also provide unread messages from the official accounts of companies that have stores on the shopping site through the shopping site.

[0031] Furthermore, for example, if there are multiple unread messages (Ms) from the same official account, the provisioning unit 42 may determine which unread messages (Ms) to provide through the shopping site based on a predetermined priority order.

[0032] For example, the service provider 42 prioritizes providing unread messages Ms that have been sent from an official account and have a recent date and time through the shopping site. Alternatively, the service provider 42 may prioritize providing messages related to the shopping site through the shopping site from among multiple unread messages Ms. For example, in this case, the service provider 42 may prioritize providing unread messages Ms that include coupons usable on the shopping site.

[0033] Furthermore, the providing unit 42 may provide unread messages Ms not only on the top screen Gt of the shopping site, but also on the store screens of each store on the shopping site and on the product screens of each product. For example, in such a case, the providing unit 42 may provide unread messages Ms that are highly relevant to the screen being displayed.

[0034] Subsequently, the provision unit 42 provides the body of the unread message Ms when the user takes a predetermined action, such as selecting the unread message Ms. This allows the user to check the unread message Ms from the official account.

[0035] The notification unit 43 notifies the chat service of the status of opening unread messages in other services. In this disclosure, the notification unit 43 notifies the service provider device 100 that provides the chat service of the status of opening unread messages Ms on the shopping site.

[0036] The notification unit 43 changes the read status of the message corresponding to the unread message to read when an unread message Ms is opened on the shopping site. Here, Figure 5 will be used to explain the screen transitions of the chat service.

[0037] Figure 5 shows an example of screen transitions in a chat service according to an embodiment. Figure 5 shows a chat screen Gm1 containing an unread message Ms from an official account. For example, when an unread message Ms is opened by a user on a shopping site, the notification unit 43 notifies the service provider 100 that the chat service is being provided of the change in the opened status.

[0038] As a result, the chat screen Gm1 in the chat service is updated, the unread messages Ms from the official account are marked as read, and the chat screen becomes Gm2. In other words, when a user checks for unread messages Ms on the shopping site, the corresponding message is also marked as read on the chat service's chat screen.

[0039] In this way, the information processing system S links the chat service with other services and provides unread messages Ms from the official account through the other services. As a result, the information processing system S according to this embodiment can improve the read rate of messages from the official account.

[0040] [3. Processing Flow] Next, the processing procedure executed by the information processing device 1 according to the embodiment will be described using Figure 6. Figure 6 is a flowchart showing an example of the processing procedure of the information processing according to the embodiment.

[0041] As shown in Figure 6, the information processing device 1 obtains the message opening status of messages from official accounts in the chat service (step S101). Next, the information processing device 1 determines whether or not there are any unopened messages Ms from users who have accessed the shopping site (step S102).

[0042] If the information processing device 1 determines that there are unread messages Ms (step S102; Yes), it displays the unread messages Ms on the shopping site's top screen Gt (step S103). If the information processing device 1 determines that there are no unread messages Ms (step S102; No), it terminates the process. In this case, the information processing device 1 provides the normal top screen.

[0043] Next, the information processing device 1 determines whether or not there has been a user operation on the unread message Ms (step S104). If the information processing device 1 determines that there has been a user operation (step S104; Yes), it provides a message corresponding to the unread message Ms (step S104; No).

[0044] Then, the information processing device 1 instructs the service provider device 100, which provides the chat service, to update the message open status (step S106), and terminates the process. Furthermore, if the information processing device 1 determines that there has been no user action on the unread message Ms (step S105), it terminates processing.

[0045] [4. Variations] By the way, the above-described embodiment explained the case in which unread messages (Ms) from official accounts are provided through other services, but it is not limited to this. Unread messages (Ms) from other accounts (for example, friends) may also be provided.

[0046] [5. Effects] The information processing device 1 according to this embodiment comprises an acquisition unit 41 and a provision unit 42. The acquisition unit 41 acquires the read status of messages from official accounts registered by a user in a chat service. Based on the read status acquired by the acquisition unit 41, the provision unit 42 provides unread messages, which are unread messages, to the user through other services when the user uses other services.

[0047] Furthermore, the service provider 42 displays a list of unread messages from other services. In addition, the service provider 42 provides unread messages from official accounts associated with other services through those other services.

[0048] Furthermore, the other services relate to the e-commerce mall, and the service provider 42 provides unread messages from the official accounts of stores operating in the e-commerce mall through these other services.

[0049] Furthermore, the service provider 42 provides unread messages on the top page of the e-commerce mall. In addition, if there are multiple unread messages from the same official account, the service provider 42 selects which unread messages to provide according to their relevance to other services.

[0050] Furthermore, the information processing device 1 includes a notification unit 43 that notifies the chat service of the read status of unread messages in other services. The notification unit 43 changes the read status of the message corresponding to the unread message to read when the unread message is read in another service.

[0051] By any or a combination of the above-described processes, the information processing device according to the present invention can improve the read rate of messages from official accounts.

[0052] [6. Hardware Configuration] Furthermore, the information processing device 1 according to the above embodiment is realized by a computer 1000 having a configuration such as that shown in Figure 7. Figure 7 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device 1 according to the embodiment. The computer 1000 has a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

[0053] The CPU 1100 operates based on programs stored in the ROM 1300 or HDD 1400, controlling various components. The ROM 1300 stores boot programs executed by the CPU 1100 when the computer 1000 starts up, as well as programs that depend on the computer 1000's hardware.

[0054] The HDD1400 stores programs executed by the CPU1100, as well as data used by such programs. The communication interface1500 receives data from other devices via the network (communication network) N and sends it to the CPU1100, and transmits data generated by the CPU1100 to other devices via the network N.

[0055] The CPU 1100 controls output devices such as displays and printers, and input devices such as keyboards and mice (in Figure 7, output devices and input devices are collectively referred to as "input / output devices") via the input / output interface 1600. The CPU 1100 acquires data from input devices via the input / output interface 1600. The CPU 1100 also outputs the generated data to output devices via the input / output interface 1600.

[0056] The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0057] For example, when computer 1000 functions as an information processing device 1 according to the embodiment, the CPU 1100 of computer 1000 realizes the functions of control unit 4 by executing programs loaded on RAM 1200. The CPU 1100 of computer 1000 reads and executes these programs from recording medium 1800, but as another example, these programs may be obtained from other devices via network N.

[0058] Although some embodiments of the present invention have been described in detail above with reference to the drawings, these are illustrative examples, and the present invention can be implemented in various other forms with modifications and improvements based on the knowledge of those skilled in the art, starting with the embodiments described in the disclosure section of the invention.

[0059] [7. Other] Furthermore, among the processes described in the above embodiments and modifications, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically by known methods. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above document and drawings can be changed at will unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown.

[0060] Furthermore, the components of each illustrated device are functionally conceptual and do not necessarily need to be physically configured as shown. In other words, the specific forms of distribution and integration of each device are not limited to those shown, and all or part of them can be functionally or physically distributed and integrated in any unit according to various loads and usage conditions.

[0061] Furthermore, the embodiments and modifications described above can be combined as appropriate, provided that the processing content is not inconsistent.

[0062] Furthermore, the terms "section, module, unit" mentioned above can be replaced with "means" or "circuit," etc. For example, the acquisition unit can be replaced with acquisition means or acquisition circuit. [Explanation of Symbols]

[0063] 1. Information Processing Device 2 Communications Department 3 Storage section 4. Control Unit 31 User information storage unit 41 Acquisition Department 42 Providing Department 43 Notification Department 50 User Terminals 100 Service provision device Ms. Unopened Message S Information Processing System

Claims

1. An acquisition unit that acquires the message open status of messages sent by official accounts registered by users in a chat service, A providing unit provides the unopened message, which is the unopened message, to the user through the other service when the user uses the other service, based on the opening status acquired by the acquisition unit. An information processing device characterized by comprising:

2. The aforementioned supply unit is, Displaying the unread messages in the aforementioned other service The information processing apparatus according to claim 1, characterized by the following:

3. The aforementioned supply unit is, To provide the aforementioned unread messages of the aforementioned official account related to the aforementioned other services through the aforementioned other services. The information processing apparatus according to claim 1, characterized by the following:

4. The aforementioned other services are This is a service related to online shopping malls. The aforementioned supply unit is, To provide the aforementioned unopened messages from the aforementioned official accounts of stores operating in the aforementioned online shopping mall through the aforementioned other services. The information processing apparatus according to claim 3, characterized by the following:

5. The aforementioned supply unit is, The aforementioned unopened message is provided on the top page of the aforementioned online shopping mall. The information processing apparatus according to claim 4, characterized by the above.

6. The aforementioned supply unit is, If a new unread message is obtained from the same official account, provide the new unread message. The information processing apparatus according to claim 1, characterized by the following:

7. The aforementioned supply unit is, If there are multiple unread messages from the same official account, select which unread messages to provide based on their relevance to the other services. The information processing apparatus according to claim 1, characterized by the following:

8. Notification unit that notifies the chat service of the status of opening the unread message in the other service. Equipped with, The aforementioned notification unit, If the unread message is opened by the aforementioned other service, change the read status of the message corresponding to the unread message to read. The information processing apparatus according to claim 1, characterized by the following:

9. A method of information processing performed by a computer, The process of obtaining the message open status from official accounts registered by users in a chat service, A provision step in which, based on the opening status obtained in the acquisition step, the unopened message is provided through the other service when the user uses the other service. An information processing method characterized by including

10. Procedure for obtaining the message open status from official accounts registered by users in a chat service, A provision procedure which provides the unopened message, which is the unopened message, to the user when the user uses another service, based on the opening status obtained by the acquisition procedure, An information processing program characterized by causing a computer to execute it.

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