In-store advertising panels

Abstract

To provide user-friendly in-store advertising materials. [Solution] A storefront advertisement 1 is transformable from one form to a second form and comprises a main body 10 including a storage section 20. The storage section 20 does not function as a storage section 20 in the first form, but is configured to function as a storage section 20 in the second form. In the main body 10 of the storefront advertisement 1 in the first form, the storage section 20 is formed by a cut-out and a folded section in a part thereof, and since the storage section 20 is not three-dimensionally constructed, the main body 10 is convenient for storage and transport. In addition, a roughly box-shaped storage section 20 can be easily formed by the cut-out and folded section.

Description

Technical Field

[0001] The present invention relates to an advertising body for storefronts.

Background Art

[0002] Conventionally, as an advertising body for storefronts, for example, in Patent Document 1, there is a flat case part that can be assembled into a square tubular shape to serve as a support column, and a three-fold front panel that is attached to a part of the bottom plate of the case at the center thereof and can stand on the front side of the support column, a bottom plate panel that is attached continuously to the lower end of the front panel and serves as a pedestal, a rear panel that can stand and be folded on the rear side of the support column attached to the bottom plate panel, and a fixing panel attached to the back side of the rear panel to fix the standing rear panel to the support column. These four panels are packaged by the case part in a state where the front panel is in a three-fold state and the rear panel is folded at a plurality of locations together with the fixing panel. The configuration is disclosed.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] In Patent Document 1, the assembled box-type advertising body for storefronts can only draw characters or the like on the box-type front panel, so there are problems in terms of usability.

[0005] An object of the present invention is to provide an advertising body for storefronts with good usability.

Means for Solving the Problems

[0006] One aspect of the present invention is a storefront advertising body that is transformable from a first form to a second form, and comprises a main body including a storage section, wherein the storage section does not function as a storage section in the first form, and is configured to function as a storage section in the second form. [Effects of the Invention]

[0007] According to the present invention, it is possible to provide an eye-catching advertising structure for in-store use. [Brief explanation of the drawing]

[0008] [Figure 1] This is a perspective view of a point-of-sale advertisement body according to one embodiment of the present invention. [Figure 2] Figure 1 is a plan view showing the first form of the main body of the in-store advertising unit. [Figure 3] Figure 2 is an enlarged perspective view of region E. [Figure 4] This is a perspective view showing the initial state of the operation when assembling the storage unit. [Figure 5] This is a perspective view showing the storage compartment in its assembled state. [Figure 6] This is a perspective view showing the state when a bundle of lottery tickets is inserted into the storage compartment. [Figure 7] This is a perspective view showing a bundle of lottery tickets stored in the storage compartment. [Figure 8] This is a perspective view of the main unit from the back, showing a bundle of lottery tickets stored in the storage compartment. [Figure 9] This is a cross-sectional view of the portion along line AA in Figure 8. [Modes for carrying out the invention]

[0009] The following describes an embodiment of a storefront advertisement representing one aspect of the present invention, with reference to the figures. Figure 1 is a perspective view of one embodiment of the in-store advertising body 1.

[0010] The in-store advertisement 1 shown in Figure 1 is made of, for example, cardboard or corrugated cardboard, and is designed to be displayed in stores for the purpose of selling and promoting lottery tickets 8 for products of a predetermined character C or character-related products. When used in a store, the main body 10 is in a three-dimensional form as shown in Figure 1, and can be displayed at an appropriate location in the store with its bottom end portion 11 placed on the mounting portion 60 so that one side, which is the front 10s, is visible to customers. As will be described later, this in-store advertisement 1 has a main body 10 that can be transformed from a flat first form to a three-dimensional second form for use, and is similarly transformable from a flat first form to a three-dimensional second form.

[0011] Furthermore, the central panel surface 10A of the main body 10 is an advertising body for selling lottery tickets 8, with character C appropriately placed in the approximate center. For example, a storage compartment 20 capable of storing lottery tickets 8 is provided on the lower left front side of the main body 10, and the lottery tickets 8 are stored in this storage compartment 20. In addition, the prizes that can be won by purchasing lottery tickets 8 are listed in the product information section 15 placed around character C, for example, from prize A to prize J.

[0012] Figure 2 is a plan view showing the first configuration of the main body 10 of the in-store advertising body 1 shown in Figure 1. As shown in Figure 2, the main body 10, before being assembled into a three-dimensional shape, is configured so that a predetermined shape can be cut out from within a rectangular sheet 10b via cut-out lines 10c. The main body 10 has a rectangular central plate surface 10A as its center, and comprises four pieces: a lower end portion 11 that forms the bottom surface, an upper top surface portion 14, and left and right side portions 12. That is, the folding portion of the outer circumference of the central plate surface 10A is folded forward and backward. For example, the lower end portion 11 is folded forward, and the left and right side portions 12 and the top surface portion 14 are folded backward. When the left and right side portions 12 are folded, for example, by the side cutouts 12c of the lower end portion, the forward protruding portion 12b (see Figure 1) protrudes forward and, together with the lower end portion 11, forms a support portion of the bottom. Furthermore, the left and right ends of the top surface portion 14 and the upper ends of the side portions 12 are appropriately engaged and locked together, so that the in-store advertising body 1 is assembled three-dimensionally and placed in an upright position. Furthermore, when the main unit 10 is placed in a store, the side section 12 is visible from the side, and therefore appropriate text and images are inscribed on it to serve as a point-of-purchase (POP) display.

[0013] Figure 3 is an enlarged perspective view of region E in Figure 2. As shown in Figure 3, in the first embodiment, the storage section 20 includes left and right notches 21c, an upper notch 23c, and an insertion notch 24c, which are cut portions of the main body 10, as well as a bottom folded portion 11a, an upper folded portion 21a of the front wall, a lower folded portion 21b of the front wall, an upper folded portion 22a, and an auxiliary folded portion 23a. Both left and right notches 21c are bent in a shape that narrows in distance from the upper folded portion 22a toward the lower folded portion 21b of the front wall in order to form the front wall 21 and left and right upper walls 22 of the storage section 20. The left and right notches 21c extend in a direction perpendicular to the bottom folded portion 11a. The upper folded portion 21a of the front wall, the lower folded portion 21b of the front wall, and the upper folded portion 22a are provided parallel to the bottom folded portion 11a. Furthermore, the bottom folded portion 11a is located between the lower folded portion 21b of the front wall and the upper folded portion 21a of the front wall.

[0014] The insertion port cutout portion 24c that constitutes the insertion port 25 (see FIG. 5) is formed in a line with the front wall upper bending portion 21a between the front walls 2 of the second member. Also, two upper end cutout portions 23c are formed on the upper end side of the storage portion so as to constitute the left and right end edges of the insertion port 25. The upper end cutout portion 23c has a configuration including a linear portion aligned with the upper end bending portion 22a and a linear portion extending parallel to the left and right cutout portions 21c and continuous with the insertion port cutout portion 24c. Further, the auxiliary portion bending portion 23a that forms the auxiliary portion 23 is provided between both end portions of the insertion port cutout portion 24c and the end portions of the upper end cutout portion 23c.

[0015] FIG. 4 is a perspective view showing an initial state of an operation when assembling the storage portion 20. When assembling the storefront advertisement body 1, first, the main body portion 10 is cut out along the cut line 10c of the sheet body 10b. Then, the cut-out main body portion 10 of the first form is assembled into the three-dimensional second state shown in FIG. 1. In this assembly, as shown in FIG. 4, starting from the location of the bottom surface bending portion 11a, the lower end portion 11 is bent so as to project forward (in the direction of arrow Z in the figure). At an initial stage of this bending operation, as shown in the figure, the upper end bending portion 22a and the front wall lower bending portion 21b are bent. That is, the left and right cutout portions 21c are separated and the opening 20h starts to be formed. As the bending angle of the bottom surface bending portion 11a approaches 90 degrees, the front wall upper bending portion 21a bends so as to project forward. In the bending operation, the front wall upper bending portion 21a is bent to 90 degrees, and the front wall 21 is bent so as to be parallel to the front surface 10s, and the upper surface wall 22 is bent so as to be parallel to the lower end portion 11.

[0016] Thus, the storage portion 20 of the storefront advertisement body 1 is formed to project from the lower end portion 11 of the main body portion 10 on the front surface 10s in the second form. Here, in the standing state of the storefront advertisement body 1, it has a tension structure that connects between the lower end portion 11 and the central plate surface 10A. Thereby, the storage portion 20 can reinforce the three-dimensional shape of the main body portion 10 and assist the standing state.

[0017] FIG. 5 is a perspective view showing the assembled state of the storage unit 20. In the state shown in FIG. 5, the lower end portion 11 of the storage unit 20 is bent forward at 90 degrees with respect to the front surface 10s. As a result, as described above, the front wall upward bending portion 21a is bent at 90 degrees, that is, the wall surface of the storage unit 20 is configured in a state where the front wall 21 and the left and right upper surface walls 22 are bent forward at right angles. Further, on the left and right upper surface walls 22, the left and right bell-shaped auxiliary portions 23 (the first auxiliary portion 23R on the right side and the second auxiliary portion 23L on the left side) are connected via the auxiliary portion bending portion 23a. Initially, this auxiliary portion 23 forms the same surface as the left and right upper surface walls 22. Then, by bending the auxiliary portion bending portion 23a inward (downward side), a rectangular insertion port 25 for inserting the lottery ticket 8 is formed.

[0018] Note that the lottery ticket 8 inserted from the insertion port 25 is held by the lower end support portion 11b formed as the first support portion of the lower end portion 11, as will be described later. Further, the lottery ticket 8 is supported by the rear surface support portion 24 provided as the second support portion orthogonal to the lower end support portion 11b on the front surface 10s side of the insertion port 25 on the back surface side thereof.

[0019] [[ID=1X]]

[0020] ​When storing the lottery tickets 8 in the assembled storage section 20, for example, as shown in Figure 6, the bundle of lottery tickets 8 is inserted into the insertion opening 25. At this time, the first auxiliary section 23R and the second auxiliary section 23L are configured such that the distance between them (L1) is smaller than the width dimension (L2) of the lottery tickets 8. However, the first auxiliary section 23R and the second auxiliary section 23L elastically deform to allow the insertion of the lottery tickets 8, and as shown in Figure 7, the bundle of lottery tickets 8 is stored inside the storage section 20. In addition, in the left and right notches 21c, the distance between the lower end support sections 11b (L4) is configured to be smaller than the left and right distance (L3) of the insertion opening 25 so that the lower end support section 11b can support the lower end edge 8d of the lottery tickets 8.

[0021] As shown in Figure 7, the lottery ticket 8 is held from the left and right by the first auxiliary part 23R and the second auxiliary part 23L at one end and the other end 8e in the width direction. That is, the initial distance (L1) between the first auxiliary part 23R and the second auxiliary part 23L is set to be narrower than the width (L2) of the lottery ticket, so that when the lottery ticket 8 is inserted, it is pressed and held from the left and right by the first auxiliary part 23R and the second auxiliary part 23L. As a result, for example, even if the left and right ends 8e of the lottery ticket 8 are not aligned as shown in Figure 6, the lottery ticket 8 is appropriately pressed and positioned in the left and right horizontal directions and stored in a neat state with the ends 8e aligned. In addition, in the second embodiment, the lower edge 8d of the stored lottery ticket 8 is supported by the lower end support parts 11b provided on the left and right sides of the lower end of the opening 20h, and the upper end 8u is stored in an aligned state.

[0022] Figure 8 is a perspective view of the main body 10 from the back side, showing the bundle of lottery tickets 8 stored in the storage compartment 20. Figure 9 is a cross-sectional view of the portion along line AA in Figure 8. Note that in the configurations shown in Figures 8 and 9, the configuration of the rear support portion 24 differs from the shape shown in Figure 6.

[0023] In the second embodiment, as shown in Figures 8 and 9, the storage section 20 has a rear support portion 24 that supports the back surface 8b of the stored lottery tickets 8, which is bent forward. That is, the rear support portion 24 is bent forward as appropriate, for example, starting from the rear bent portion 24a on its protruding base end. This configuration, which protrudes forward, allows the front end portion 24t to press the back surface 8b of the lottery tickets 8 forward, and can hold the bundle of lottery tickets 8 in place so that they do not scatter. In particular, it can hold the lottery tickets 8 securely even when the number of tickets decreases. Furthermore, as mentioned above, the auxiliary portion 23 also holds the tickets in the left and right directions, so that the bundle of lottery tickets 8 is stored neatly aligned in all directions.

[0024] As described above, in the first embodiment of the in-store advertising body 1 of this embodiment, the main body 10 is provided with a storage section 20 by cut sections (21c, 23c, 24c) and folded sections (11a, 21a, 22a, 21b) in a part thereof. Since the storage section 20 is not three-dimensionally constructed, it can be made compact, making it convenient for storing and transporting the in-store advertising body 1. Furthermore, in the main body 10 that has been transformed into a three-dimensional shape (second embodiment), it is easy to form a portion of the cut sections and folded sections so that they protrude from the front surface 10s of one side of the main body 10. Moreover, since the storage section 20 is constructed integrally with the main body 10, it is possible to prevent it from detaching from the main body 20 and from being lost.

[0025] Furthermore, in the in-store advertising body 1 of this embodiment, since the folding portion and the notched portion that constitute the storage portion 20 are provided adjacent to each other, the three-dimensional shape of the storage portion 20 can be easily formed by simply folding the folding portion.

[0026] Furthermore, in this embodiment of the in-store advertising body 1, the storage section 20 is configured to store lottery tickets 8, so the in-store advertising body 1 can be used as an advertising body for the sale of lottery tickets 8 and as a storage device for lottery tickets 8.

[0027] In the in-store advertising body 1 of this embodiment, the main body 10 is configured to be able to stand upright in the second embodiment, so it can stand on its own and be displayed. Furthermore, in the upright state, the storage section 20 has a structure that protrudes from the front 10s to the lower end 11, so it can be given a reinforcing and auxiliary function to maintain the three-dimensional shape of the main body 10.

[0028] Furthermore, in the in-store advertising body 1 of this embodiment, the auxiliary parts 23 (first auxiliary part 23 and second auxiliary part 23) provided at the insertion opening 25 of the storage section 20 can press and hold the ends 8e of the lottery tickets 8, so that the left and right ends 8e of multiple lottery tickets 8 stored inside are aligned, and the lottery tickets 8 can be stored neatly. In particular, because the auxiliary parts 23 are provided at the insertion opening 25, the ends 8e can be effectively aligned by contact with the auxiliary parts 23 when inserting the lottery tickets 8 into the storage section 20. In addition, since the auxiliary parts 23 are inclined inward and downward towards the storage section 20, the operation during insertion is easy.

[0029] In the in-store advertising body 1 of this embodiment, the left and right cutouts 21c of the main body 10 are configured such that the distance between the lower end support parts 11b (first support part) is smaller than the left and right distance between the insertion opening 25 (L3) (L4) so ​​that the lower end support part 11b (first support part) can support the lower end edge 8d of the lottery ticket 8. As a result, the lower end support part 11b capable of holding the lottery ticket 8 can be formed simply by assembling the main body 10 in three dimensions.

[0030] In this embodiment of the in-store advertising body 1, a rear support portion 24 is provided that can support the back surface 8b of the stored lottery tickets 8, making it possible to press down on multiple stored lottery tickets 8 in the thickness direction. As a result, multiple lottery tickets 8 can be stored neatly in close contact with each other, and in particular, when the number of lottery tickets 8 decreases, it is possible to keep them aligned while suppressing variations in the thickness direction of the lottery tickets 8.

[0031] Although embodiments of the present invention have been described above, the present invention can be modified as appropriate within the scope of its technical concept. For example, in the above embodiment, the shape of the in-store advertising body 1 is substantially rectangular, but it is not necessarily limited to this. Also, in the above embodiment, there is a configuration in which one storage section 20 is provided, but there may be a configuration in which multiple storage sections 20 are provided.

[0032] As described above, this specification contains the following information:

[0033] (1) It is an in-store advertising material, It is capable of transforming from the first form to the second form, and comprises a main body that includes a storage compartment. An in-store advertising body wherein the storage section described above does not function as a storage section in the first embodiment, but is configured to function as a storage section in the second embodiment.

[0034] (2) (1) The in-store advertising material described above, In the second embodiment described above, the storage section is configured to function as the storage section only on one side of the main body, making it a storefront advertising unit.

[0035] (3) (1) or (2) The in-store advertisement described above, The above-mentioned storage section is configured to store multiple lottery tickets, and is an advertising unit for use in stores.

[0036] (4) An in-store advertisement described in any one of (1) to (3), The first form described above is a flat plate form, and the second form described above is a three-dimensional form; these are advertisements for use in stores.

[0037] (5) An in-store advertisement described in any one of (1) to (4), The main body described above is configured to be able to stand upright in the second embodiment described above, and is a storefront advertising body.

[0038] (6) An in-store advertisement described in any one of (1) to (5), The above-mentioned storage section is configured to assist in the upright position of the main body in the second embodiment, and is a storefront advertising unit.

[0039] (7) An in-store advertisement described in any one of (1) to (6), The above-mentioned main body includes the above-mentioned storage section as an integral part and is configured to be non-detachable, making it a storefront advertising unit.

[0040] (8) An in-store advertisement described in any one of (1) to (7), The main body described above is a storefront advertising unit configured as a single sheet in the first embodiment described above.

[0041] (9) An in-store advertisement described in any one of (1) to (8), The above-mentioned storage section includes an auxiliary section that enables the horizontal positioning of the stored lottery tickets in the second embodiment, making it a storefront advertising unit.

[0042] (10) (9) The in-store advertising material described above, The above auxiliary section includes a first auxiliary section and a second auxiliary section. The first auxiliary part and the second auxiliary part are configured to be in contact with the lottery tickets stored in the storage part in the second embodiment, and are used as in-store advertising units.

[0043] (11) (10) The in-store advertising material described above, In the second embodiment described above, the storage section has an insertion opening formed therein. The first auxiliary part and the second auxiliary part described above are in-store advertising bodies formed in the insertion opening.

[0044] (12) (10) or (11) in store advertisements, In the second embodiment described above, the first auxiliary part abuts against one end of the lottery ticket stored in the storage section. The above-mentioned second auxiliary part is configured in the above-mentioned second embodiment to contact the other end of the lottery ticket stored in the storage section, and is a storefront advertising body.

[0045] (13) An in-store advertisement described in any one of (10) to (12), The first auxiliary part and the second auxiliary part are configured to hold the lottery tickets stored in the storage part in the second embodiment, and are a storefront advertising body.

[0046] (14) An in-store advertisement described in any one of (1) to (13), The main body described above is configured to form an opening in the second embodiment, and is a storefront advertising body.

[0047] (15) An in-store advertisement described in any one of (1) to (14), The main body of the above-mentioned body includes a notched portion in the first embodiment, and is configured to be separable at the notched portion in the second embodiment, thereby providing an advertisement for use in stores.

[0048] (16) (15) The in-store advertising material described above, The above main body includes the folded portion, The folded portion described above is a storefront advertisement provided adjacent to the notched portion described above.

[0049] (17) (16) The in-store advertising material described above, The above-mentioned storage section is configured to function as the above-mentioned storage section in the second embodiment, subject to the condition that the above-mentioned folding section is folded.

[0050] (18) An in-store advertisement described in any one of (14) to (17), The above-mentioned storage section, in the second embodiment, includes a first support section at its lower part that can support the lower edge of the stored lottery ticket, and an opening that does not support the lower edge, in order to be used as an in-store advertising body.

[0051] (19) (18) The in-store advertising material described above, In the second embodiment described above, the storage section has an insertion opening formed therein. The above-mentioned first support portion is provided opposite to the opening, and the distance between the opposing portions is configured to protrude inward from the insertion opening when viewed from the side of the insertion opening, in a storefront advertising body.

[0052] (20) (18) or (19) the in-store advertisements described above, The above-mentioned storage section includes a second support section capable of supporting the surface of the lottery ticket stored in it, in the above-mentioned second embodiment, an advertising body for use in stores.

[0053] (twenty one) (20) The in-store advertising material described above, In the second embodiment, the first support part and the second support part are configured to be perpendicular to each other, in a storefront advertising body.

[0054] (twenty two) An in-store advertisement described in any one of (1) to (21), The above-mentioned storage section is configured to be formed at the lower end of the main body in the second embodiment, and is a storefront advertising body. [Explanation of Symbols]

[0055] 1. In-store advertising materials 8b The back (front) of the lottery ticket 8d Bottom edge of lottery ticket 8e The ends of the lottery ticket (one end, the other end) 10 Main body 10b Sheet 10s Front (one side) 11 Lower end 11b Lower end support part (first support part) 11a, 21a, 22a, 21b Folded section 20 Storage compartments 20h opening 21c, 23c, 24c cut section 23 Auxiliary part 23L 2nd auxiliary part (auxiliary part) 23R 1st auxiliary part (auxiliary part) 24 Rear support part (second support part) 25 Insertion opening

Claims

1. It is an in-store advertising material, It is transformable from the first form to the second form, and comprises a main body that includes a storage section. The storage section is configured such that, in the first embodiment, it does not function as a storage section, and in the second embodiment, it functions as a storage section. In the second embodiment, the main body is configured to form an opening. In the second embodiment, the storage section includes, at its lower part, a first support section capable of supporting the lower edge of the stored lottery ticket, and an opening that does not support the lower edge. In the second embodiment, the storage section has an insertion opening, The first support portion is provided opposite to the opening that does not support the lower edge, and is configured to protrude inward from the insertion opening when viewed from the side of the insertion opening, in a storefront advertising body.

2. An in-store advertisement according to claim 1, In the second embodiment, the storage section is configured to function as the storage section only on one side of the main body, in a storefront advertising body.

3. An in-store advertisement according to claim 1, The storage section, in the second embodiment, is configured to store multiple lottery tickets, and is a storefront advertising unit.

4. An in-store advertisement according to claim 1, The first form is a flat plate form, and the second form is a three-dimensional form, an advertisement for use in stores.

5. An in-store advertisement according to claim 1, The main body is configured to be able to stand upright in the second embodiment, and is a storefront advertising body.

6. An in-store advertisement according to claim 1, The storage section is configured to assist in the upright position of the main body in the second embodiment, and is a storefront advertising unit.

7. An in-store advertisement according to claim 1, The main body includes the storage section as an integral part and is configured to be non-detachable, thus forming a storefront advertising unit.

8. An in-store advertisement according to claim 1, The main body is a storefront advertising body configured as a single sheet in the first embodiment.

9. An in-store advertisement according to claim 1, The storage section, in the second embodiment, includes an auxiliary section that enables the horizontal positioning of the stored lottery tickets, in a storefront advertising body.

10. An in-store advertisement according to claim 9, The auxiliary section includes a first auxiliary section and a second auxiliary section. In the second embodiment, the first auxiliary part and the second auxiliary part are configured to be able to come into contact with the lottery tickets stored in the storage part, and are used as in-store advertising bodies.

11. An in-store advertisement according to claim 10, The first auxiliary part and the second auxiliary part are in-store advertising bodies formed in the insertion opening.

12. An in-store advertisement according to claim 10, In the second embodiment, the first auxiliary part abuts against one end of the lottery ticket stored in the storage section. The second auxiliary part is configured in the second embodiment to contact the other end of the lottery ticket stored in the storage part, and is a storefront advertisement.

13. An in-store advertisement according to claim 10, In the second embodiment, the first auxiliary part and the second auxiliary part are configured to be able to hold the lottery tickets stored in the storage part, in a storefront advertising body.

14. An in-store advertisement according to claim 1, The main body portion, in the first embodiment, includes a notched portion, and in the second embodiment, is configured to be separable at the notched portion, in a storefront advertising body.

15. The in-store advertisement according to claim 14, The main body portion includes the folded portion, The aforementioned folded portion is a storefront advertising panel provided adjacent to the aforementioned cut portion.

16. An in-store advertisement according to claim 15, The storage section is configured to function as the storage section in the second embodiment, subject to the condition that the folding section is folded, in a storefront advertising body.

17. An in-store advertisement according to claim 1, The storage section, in the second embodiment, includes a second support section capable of supporting the surface of the lottery ticket stored within, in a storefront advertising body.

18. An in-store advertisement according to claim 17, In the second embodiment, the first support portion and the second support portion are configured to be perpendicular to each other, in a storefront advertising body.

19. An in-store advertising body according to any one of claims 1 to 18, The storage section is configured to be formed at the lower end of the main body in the second embodiment, and is a storefront advertising body.

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