Advertising media effectiveness visualization system

Abstract

We provide an advertising media effectiveness visualization system that can visualize the number of people who showed interest in the products advertised on the flyers, as well as the number of people who showed intent to purchase them, for each area where the flyers were distributed. [Solution] The advertising media effectiveness visualization system 1 includes a receiving unit 12 that receives a signal containing reading location information and reading date and time information when a QR code 21 printed on a flyer 2 is read by a user's mobile terminal 3, an information reading total calculation unit 15 that calculates the total number of QR code reads for each regional area, and a regional area reading total display unit 16 that displays the calculated total number of QR code reads for each regional area.

Description

Technical Field

[0001] The present invention relates to an advertising medium effect visualization system that can visualize the effects of advertising media distributed in multiple regions.

Background Art

[0002] Conventionally, an advertising medium effect visualization system that can visualize the effects of distributed advertising media has been known. As this type of advertising medium effect visualization system (posting business intermediation system), the distributor of flyers first conducts flyer distribution work within the area where the distributor can distribute flyers. Then, when a customer who has received a flyer makes an inquiry after looking at the flyer, the customer inputs the URL or the like described on the flyer into the customer terminal, and inquiry information and identification information are transmitted from the customer terminal to the management server. Then, this inquiry information and distribution quantity information are transmitted to the enterprise terminal or the like that has requested the posting service (see, for example, Patent Document 1).

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, in the conventional advertising medium effect visualization system (posting business intermediation system), the enterprise that has requested the posting can only grasp the number of distributed flyers and the number of inquiries from customers for those flyers. Therefore, it has been impossible to grasp where there are many people in which regions who are at least slightly interested in the product (or service) advertised in the flyer, and where there are many people in which regions among those who are at least slightly interested in the product (or service) advertised in the flyer and have a purchasing desire.

[0005] Thus, conventional advertising media effectiveness visualization systems (postering service intermediary systems) could not determine which regions had the most people interested in the products (or services) advertised on the flyers. As a result, companies that commissioned the distribution of flyers could not identify the regions with the largest number of potential customers for the products or services advertised, making it difficult to determine which regions to focus their sales strategies on. Furthermore, they could not determine which regions had the most people who, among those who showed even a little interest in the products (or services) advertised on the flyers, were likely to make a purchase. Therefore, they were unable to implement sales strategies such as concentrating flyer distribution in specific regions.

[0006] The present invention aims to provide an advertising media effectiveness visualization system that can visualize the number of people who showed interest in the products advertised on the flyers, as well as the number of people who showed an intention to purchase them, for each regional area where the flyers were distributed. [Means for solving the problem]

[0007] To solve the above problems and achieve the above objective, the first aspect of the present invention relates to an advertising media effectiveness visualization system that can visualize the effectiveness of advertising media distributed in multiple regions, comprising: a receiving unit that receives an identification information code reading position signal containing reading position information of the identification information code being read and an identification information code reading date and time signal containing reading date and time information of the identification information code being read when an identification information code printed on the advertising media is read by an information terminal of a code reader; a storage unit in which information code identification information that identifies the identification information code printed on the advertising media is input and recorded, and the identification information code reading date and time information obtained from the identification information code reading date and time signal received by the receiving unit from the information terminal and the identification information code reading position information obtained from the identification information code reading position signal are stored in association with an access ID which is a management number of a group of signals transmitted from an information terminal or the like; and a transmitting unit that transmits specific store coupon information to the information terminal in association with the access ID stored in the storage unit after the identification information code printed on the advertising media is read by the information terminal. When a specific store reads a specific store coupon information, the receiving unit receives a specific store coupon information reading signal associated with the access ID transmitted from the specific store. The storage unit stores the specific store coupon information reading information obtained from the specific store coupon information reading signal received by the receiving unit, associated with the access ID. For each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, the total number of identification information code readings is calculated based on the number of times the identification information code published on the advertising medium has been read by a code reader. Each unit comprises: an information read total calculation unit that calculates the total number of specific store coupon information reads by a specific store for each regional area corresponding to the identification information code reading location information of each access ID stored in the memory unit, using the specific store coupon information reading information and the identification information code reading location information of the access ID; and a regional area read total display unit that displays the total number of identification information code reads and the total number of specific store coupon information reads for each regional area calculated by the information read total calculation unit for each regional area.The regional area total reading display unit displays the total number of identification information codes read for each regional area, calculated by the information total reading calculation unit, thereby visualizing regional areas where many people are interested in the products and services advertised on the advertising media in each regional area. Furthermore, by displaying the total number of specific store coupon information read for each regional area, calculated by the information total reading calculation unit, it is possible to visualize regional areas where many people have the intention to purchase the products and services advertised on the advertising media in each regional area.

[0008] According to the present invention, by displaying the total number of identification information codes read for each regional area calculated by the total number of information reads calculation unit, it is possible to visualize regional areas where many people are interested in the products and services advertised on the advertising media in each regional area. This allows for the identification of the potential number of customers in each regional area and the development of sales strategies tailored to that potential customer base. Furthermore, by displaying the total number of specific store coupon information reads for each regional area calculated by the total number of information reads calculation unit, it is possible to visualize regional areas where many people are willing to purchase the products and services advertised on the advertising media in each regional area. This allows for the implementation of sales strategies such as concentrating advertising distribution on regional areas with a high total number of specific store coupon information reads or planning the opening of new stores.

[0009] A second aspect of the present invention relates to an advertising media effectiveness visualization system that can visualize the effectiveness of advertising media distributed in multiple regions, comprising: a receiving unit that receives an identification information code reading position signal containing reading position information of the location where the identification information code was read and an identification information code reading date and time signal containing reading date and time information of the location where the identification information code was read, when an identification information code printed on the advertising media is read by an information terminal of a code reader, A storage unit stores information code identification information that identifies the identification information code printed on the advertising medium, and also stores the identification information code reading date and time information obtained from the identification information code reading date and time signal received by the receiving unit from the information terminal and the identification information code reading position information obtained from the identification information code reading position signal, in association with the access ID, which is the management number of the signal group transmitted from the information terminal, etc. A transmitting unit transmits specific store coupon information to the information terminal in association with the access ID stored in the storage unit after the identification information code printed on the advertising medium has been read by the information terminal. When the specific store coupon information is read by the specific store, the receiving unit receives a specific store coupon information reading signal associated with the access ID transmitted from the specific store, and the storage unit stores the specific store coupon information received by the receiving unit. The information read total calculation unit stores the specific store coupon information read information obtained from the reading signal in association with the access ID, calculates the total number of identification information code reads for each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, and calculates the total number of specific store coupon information reads for each specific store using the specific store coupon information read information and the identification information code reading location information of each access ID stored in the storage unit, and also calculates the ratio of the total number of specific store coupon information reads to the total number of identification information code reads for each regional area,The system comprises a total number of reads per region display unit that displays the total number of reads of the identification information code for each region calculated by the total number of reads of the identification information code for each region, and the ratio of the total number of reads of the specific store coupon information to the total number of reads of the identification information code for each region. The total number of reads per region display unit visualizes regions where many people are interested in the products and services advertised in the advertising media for each region by displaying the total number of reads of the identification information code for each region calculated by the total number of reads of the identification information code for each region, and further visualizes regions where a large proportion of people who are interested in the products and services advertised in the advertising media for each region have the intention to purchase.

[0010] According to the present invention, by displaying the total number of identification information codes read for each regional area calculated by the total number of information reads calculation unit, it is possible to visualize regional areas where many people are interested in the products and services advertised on the advertising media in each regional area. This allows for the identification of the potential number of customers in each regional area and the development of sales strategies tailored to that potential customer base. Furthermore, by displaying the ratio of the total number of specific store coupon information reads to the total number of identification information codes read for each regional area calculated by the total number of information reads calculation unit, it is possible to visualize regional areas where a high proportion of people interested in the products and services advertised on the advertising media in each regional area have the intention to purchase. This allows for the implementation of sales strategies such as concentrating advertising distribution or planning new store openings in regional areas where the ratio of the total number of specific store coupon information reads to the total number of identification information codes read is high, while referring to the total number of identification information codes read for each regional area.

[0011] A third aspect of the present invention relates to an advertising media effectiveness visualization system according to the first aspect, characterized in that the identification information code printed on the advertising media is a QR code.

[0012] According to the present invention, by using a QR code as an identification information code printed on an advertising medium, it is possible to read URLs and any other information from the QR code.

[0013] A fourth aspect of the present invention relates to an advertising media effectiveness visualization system according to the third aspect, wherein the identification information code printed on the advertising media has a system operation URL incorporated into it, and when the identification information code is read by an information terminal, the receiving unit receives a system operation URL access signal that incorporates the system operation URL transmitted from the information terminal, and the recording unit stores the system operation URL access information obtained from the system operation URL access signal received by the receiving unit in association with an access ID, and the system operation URL access information associated with the access ID recorded by the storage unit is transmitted to the external access analysis unit as a system operation URL access signal, separated for each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, and the receiving unit analyzes the system operation URL access signal using the system operation URL access signal, and records at least one regional area reading gender ratio information, each regional area reading The recording unit receives age ratio information as an access analysis result signal from the external access analysis unit, and stores at least one piece of information for each regional area, including the gender ratio information and age ratio information for each regional area, transmitted from the external access analysis unit, separately for each regional area. Using the gender ratio information and / or age ratio information for each regional area stored separately for each regional area in the storage unit, the total number of identification information code reads for each regional area calculated by the information read total calculation unit calculates at least one of the number of identification information code reads by gender and the number of identification information code reads by age. The system further includes an information read total sub-category calculation unit which calculates the total number of information reads, and the storage unit stores at least one of the number of identification information codes read by gender and the number of identification information codes read by age calculated by the information read total sub-category calculation unit, and the regional area read total display unit displays at least one of the number of identification information codes read by gender and the number of identification information codes read by age stored in the storage unit for each regional area, and the regional area read total display unit displays the number of identification information codes read by gender and / or the number of identification information codes read by age for each regional area,This system is characterized by its ability to visualize the regions where the number of men and women, and / or age groups, who are interested in the products and services advertised in the advertising media for each region are high.

[0014] According to the present invention, by displaying the number of people reading the identification information code by gender and / or by age for each regional area, it is possible to visualize the regional areas where the number of people interested in the products and services advertised in the advertising media for each regional area is high, by gender and / or by age. This allows for an accurate understanding of the number of potential customers in each regional area by gender and / or age, and enables the development of sales strategies tailored to these potential customers by gender and / or age. In this way, by knowing the number of people interested in the products and services advertised in the advertising media for each regional area by gender and / or age, it is possible to improve the products and services to suit the gender and age in the regional areas where the number of people interested in the products and services advertised for each gender and age is high.

[0015] A fifth aspect of the present invention relates to an advertising media effectiveness visualization system that can visualize the effectiveness of advertising media distributed to multiple regions, comprising: a receiving unit that receives an identification information code reading position signal containing reading position information of the identification information code being read and an identification information code reading date and time signal containing reading date and time information of the identification information code being read when an identification information code printed on the advertising media is read by an information terminal of a code reader, and information code identification information that identifies the identification information code printed on the advertising media is input and recorded, and The number of advertising materials distributed to each regional area is entered and recorded for each regional area, and the receiving unit stores the identification information code reading date and time information obtained from the identification information code reading date and time signal and the identification information code reading position information obtained from the identification information code reading position signal, in association with the access ID, which is the management number of the signal group transmitted from the information terminal, etc., and the receiving unit transmits the specific store coupon information to the information terminal in association with the access ID stored in the storage unit after the identification information code printed on the advertising material has been read by the information terminal, and the receiving unit receives the specific store coupon information reading signal, which is associated with the access ID transmitted from the specific store, when the specific store has read the specific store coupon information, The storage unit stores the specific store coupon information reading information obtained from the specific store coupon information reading signal received by the receiving unit, associating it with the access ID. For each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, the total number of identification information code readings is calculated, which is the number of times the identification information code printed on the advertising medium was read by the code reader. The total number of information readings is calculated for each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, using the specific store coupon information reading information and the identification information code reading location information of the access ID. The total number of information readings is calculated for each regional area, which is the ratio of the total number of identification information code readings for each regional area calculated by the total number of information readings calculation unit to the number of advertising mediums distributed for each regional area stored in the recording unit. The system comprises: an information reading ratio calculation unit that calculates a specific store coupon information reading ratio, which is the ratio of the total number of specific store coupon information readings for each regional area calculated by the information reading total number calculation unit to the number of distributed advertising media; and a regional area reading ratio display unit that displays the identification information code reading ratio and the specific store coupon information reading ratio for each regional area calculated by the information reading ratio calculation unit, wherein the regional area reading ratio display unit displays the identification information code reading ratio for each regional area calculated by the information reading ratio calculation unit By displaying the percentage for each regional area, it is possible to visualize the comparison of the number of people interested in the products and services advertised in the advertising media of each regional area with that of other regional areas. Furthermore, by displaying the percentage of specific store coupon information read for each regional area, calculated by the information read percentage calculation unit, for each regional area, it is possible to visualize the comparison of the number of people willing to purchase the products and services advertised in the advertising media of each regional area with that of other regional areas.

[0016] According to the present invention, by displaying the identification information code reading rate for each regional area calculated by the information reading rate calculation unit, it is possible to visualize the comparison of the number of people interested in the products and services advertised in the advertising media for each regional area with other regional areas in multiple regions. Therefore, even if the number of advertising media distributed differs for each regional area, the number of potential customers for each regional area can be compared uniformly, and sales strategies can be developed that are tailored to the number of potential customers. Furthermore, by displaying the specific store coupon information reading rate for each regional area calculated by the information reading rate calculation unit, it is possible to visualize the comparison of the number of people willing to purchase the products and services advertised in the advertising media for each regional area with other regional areas in multiple regions. Therefore, even if the number of advertising media distributed differs for each regional area, it is possible to implement efficient sales strategies, such as concentrating advertising media distribution in regional areas with a high specific store coupon information reading rate.

[0017] A sixth aspect of the present invention relates to an advertising media effectiveness visualization system according to the first aspect, characterized in that the total number of readings for each regional area is displayed on a map for each regional area.

[0018] According to the present invention, the total number of readings per regional area is displayed on a map for each regional area, allowing for a visual inspection of the total number of identification information codes read and the total number of specific store coupon information read for each regional area. This makes it easier to visually grasp the differences in the total number of identification information codes read and specific store coupon information read for each regional area. As a result, it is possible to grasp at a glance the number of people interested in the products and services advertised in the advertising media for each regional area, and the number of people who are willing to purchase the products and services advertised in the advertising media for each regional area. [Effects of the Invention]

[0019] According to the advertising medium effect visualization system of the present invention, for each area where the advertising medium is distributed, it is possible to visualize the number of people who are interested in products etc. published in the advertising medium and the number of people who have a purchasing desire, etc.

Brief Description of the Drawings

[0020] [Figure 1] It is a functional block diagram showing the configuration of the advertising medium effect visualization system in the first embodiment of the present invention. [Figure 2] It is a diagram showing a flyer used in the advertising medium effect visualization system. [Figure 3] It is a diagram showing a situation where a QR code published in a flyer is being read by a user mobile terminal used in the advertising medium effect visualization system. [Figure 4] It is a flowchart of an advertising medium effect visualization method using the advertising medium effect visualization system. [Figure 5] It is a diagram showing an image for confirming whether to request position information displayed on a user mobile terminal used in the advertising medium effect visualization system. [Figure 6] It is a diagram showing specific store coupon information displayed on a user mobile terminal used in the advertising medium effect visualization system. [Figure 7] It is a diagram showing a display screen on which the total number of reads for each area of the area where a request was made from the advertiser of the advertising medium effect visualization system in the same embodiment is displayed. [Figure 8] It is a diagram showing a display screen on which the detailed content of the selected area of the advertising medium effect visualization system in the same embodiment is displayed. [Figure 9] It is a functional block diagram showing the configuration of the advertising medium effect visualization system in the second embodiment of the present invention. [Figure 10] It is a diagram showing a display screen on which the total number of reads for each area of the area where a request was made from the advertiser of the advertising medium effect visualization system in the same embodiment is displayed. [Figure 11] It is a functional block diagram showing the configuration of the advertising medium effect visualization system in the third embodiment of the present invention. [Figure 12] This is a flowchart of the method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system. [Figure 13] This figure shows the "total number of scans per regional area" and the "number of QR code scans by gender" for the regional area requested by the advertiser in the advertising media effectiveness visualization system of the same embodiment. [Figure 14] This figure shows the "total number of scans per regional area" and the "number of QR code scans by age group" for the regional area requested by the advertiser in the advertising media effectiveness visualization system of the same embodiment. [Figure 15] This is a functional block diagram showing the configuration of the advertising media effectiveness visualization system in the fourth embodiment of the present invention. [Figure 16] This is a flowchart of the method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system. [Figure 17] This figure shows a display screen of the advertising media effectiveness visualization system in the same embodiment, showing the QR code reading rate and the specific store coupon information reading rate for a regional area requested by the advertising client. [Modes for carrying out the invention]

[0021] (First Embodiment) The advertising media effectiveness visualization system in the first embodiment of the present invention will be described with reference to the drawings. Here, Figure 1 is a functional block diagram showing the configuration of the advertising media effectiveness visualization system in the first embodiment of the present invention, and Figure 2 is a diagram showing the flyer used in the advertising media effectiveness visualization system in the same embodiment.

[0022] The advertising media effectiveness visualization system 1 is a system that can visualize the effectiveness of flyers 2 distributed in multiple regions. It communicates between a user mobile terminal 3, which is a mobile device of a user (such as a person who is likely to become a customer), an advertising client terminal 4, which is the terminal of an advertising client (a person who requests the visualization of advertising effectiveness), and a specific store terminal 5, which is the terminal of a store related to the advertising client. Here, the user mobile terminal 3 is a portable information and communication device, but it is named "user mobile terminal 3" because it is the user's mobile device used to read QR codes. In this embodiment, the user mobile terminal 3 will be described using a "smartphone," the advertising client terminal 4 will be described using a "PC personal computer," and the specific store terminal 5 will be described using a "tablet." Furthermore, in this embodiment, a "smartphone" is used as the user's mobile terminal 3, but other information terminals such as a "notebook computer" or "tablet" may also be used. Similarly, in this embodiment, a "PC computer" is used as the advertiser's terminal 4, but other information terminals such as a "notebook computer," "tablet," or "smartphone" may also be used. In this embodiment, a "tablet" is used as the specific store terminal 5, but other information and communication devices (information terminals) such as a store register's "reader," "notebook computer," or "smartphone" may also be used. In addition, in this embodiment, "flyer 2" is distributed, but other advertising media such as "catalog advertisements" or "tissue paper advertisements" may also be distributed (the same applies to other embodiments).

[0023] Flyer 2 is an advertising medium for a specific store that lists the services (and / or products) offered at that store and their prices (fees) (see Figure 2). Flyer 2 contains information about the specific store, such as the store name (e.g., popular French restaurant XX (map access)), information about the menu (services) offered at the French restaurant (such as the name of the service offered (and / or product name) and its price (fee)), and a QR code 21 (registered trademark). In this embodiment, we used Flyer 2 which lists the services offered at a specific store's French restaurant, that is, a flyer which lists the services offered at the specific store and their prices (fees), etc. However, we are not limited to this, and we may also use a flyer which lists the products (products sold) at the specific store and their prices (fees), in other words, as described above, we may use a flyer (advertising medium) for a specific store which lists the products sold and / or services offered at the specific store and their prices (fees) (the same applies to other embodiments). Furthermore, in this embodiment, a "QR code 21" is included on flyer 2, but it is not limited to this; other "identification information codes" such as "data matrix" or "aztec code" (2D codes), "barcodes" (1D codes), or "threeD codes" (3D codes) may also be used (the same applies to other embodiments). Also, in this embodiment, the stores listed on flyer 2 are referred to as specific stores, but it is not a problem to simply refer to them as "stores" (the same applies to other embodiments).

[0024] The advertising media effectiveness visualization system 1 includes an information input unit 11, a receiving unit 12, a storage unit 13, a transmission unit 14, a total number of information reads calculation unit 15, and a total number of reads display unit 16 for each regional area (see Figure 1). Here, Figure 3 shows the situation in which a QR code printed on a flyer is being read by a user's mobile terminal used in the advertising media effectiveness visualization system in the first embodiment of the present invention.

[0025] The information input unit 11 consists of a "keyboard" or the like, and inputs external information into the advertising media effectiveness visualization system 1. Specifically, as will be described later, the information input unit 11 inputs QR code identification information that identifies the QR code printed on the flyer 2 into the advertising media effectiveness visualization system 1. In this embodiment, the information input by the information input unit 11 is QR code identification information that identifies the QR code 21, but if "QR code 21" is referred to as "information code", then "QR code identification information" becomes "information code identification information" (the same applies to other embodiments). In this embodiment, a "keyboard" is used as the information input unit 11, but it is not limited to this, and may also have the functions of an "image scanner" or an "external audio information input unit" for inputting external audio information (the same applies to other embodiments). In this embodiment, the information input unit 11 inputs external information into the advertising media effectiveness visualization system 1, but it is not limited to this, and may also input internal information into the advertising media effectiveness visualization system 1 (the same applies to other embodiments).

[0026] The receiving unit 12 receives information signals transmitted from external terminals such as the user's mobile terminal 3 and the specific store terminal 5 via the internet connection. Specifically, as will be described later, when the QR code 21 printed on the flyer 2 is read by the code reader's user mobile terminal 3 (see Figure 3), the receiving unit 12 receives a QR code reading location signal containing the reading location information of the QR code 21 that was read, and a QR code reading date and time signal containing the reading date and time information of the QR code 21 that was read, etc. Also, as will be described later, when specific store coupon information is read by a specific store, a specific store coupon information reading signal associated with the access ID transmitted from the specific store is received. The specific details of this will be described later. In this embodiment, since "QR code 21" is used, the "QR code reading position signal" includes the reading position information where "QR code 21" was read, and the "QR code reading date and time signal" includes the reading date and time information where "QR code 21" was read. However, if "QR code 21" is used as an "identification information code," the signals will be an "identification information code reading position signal" including the reading position information where the "identification information code" was read, and an "identification information code reading date and time signal" including the reading date and time information where the "identification information code" was read (the same applies to other embodiments).

[0027] The memory unit 13 stores information that has been pre-input and stored, as well as information input from the information input unit 11 and information received by the receiving unit 12. Specifically, as will be described later, QR code identification information that identifies the QR information code printed on the flyer 2 input by the information input unit 11 is recorded, and QR code reading date and time information obtained from the QR code reading date and time signal received by the receiving unit 12 from the user's mobile terminal 3 and QR code reading position information obtained from the QR code reading position signal are stored in association with the access ID of the user's mobile terminal 3. Here, "QR code reading date and time information obtained from the QR code reading date and time signal and QR code reading position information obtained from the QR code reading position signal" is the same as "reading position information and reading date and time information" in "QR code reading position signal containing reading position information and QR code reading date and time signal containing reading date and time information when the QR code 21 was read". Also, as will be described later, specific store coupon information reading information obtained from the specific store coupon information reading signal received by the receiving unit 12 is stored in association with the access ID. The specific details of this will be described later. Here, the access ID of the user mobile terminal 3 is a management number for the signal group transmitted from the user mobile terminal 3, and is assigned when the QR code reading date and time information obtained from the QR code reading date and time signal received by the receiving unit 12 is stored in the storage unit 13, and is stored in association with the QR code reading date and time information. In this embodiment, the access ID of the user mobile terminal 3 is assigned when the QR code reading date and time information obtained from the QR code reading date and time signal received by the receiving unit 12 is stored in the storage unit 13, but it is not limited to this, and the access ID of the user mobile terminal 3 may be assigned when information obtained from other signals is stored in the storage unit 13, and usually the access ID of the user mobile terminal 3 is assigned when the information obtained from the first signal transmitted from the user mobile terminal 3 is first stored in the storage unit 13 (the same applies to other embodiments).

[0028] The transmitting unit 14 transmits specific store coupon information as a specific store coupon information signal to the user's mobile terminal 3. Specifically, as will be described later, after the QR code 21 printed on the flyer 2 is read by the code reader's user's mobile terminal 3, the specific store coupon information is transmitted to the code reader's user's mobile terminal 3 in association with the access ID stored in the storage unit 13. The specific details of this will be described later. In this embodiment, the transmitting unit 14 has been described as transmitting specific store coupon information as a specific store coupon information signal to the user's mobile terminal 3, but it is not limited to this, and the specific store coupon information may also be transmitted as a signal other than the specific store coupon information signal or to an information terminal other than the user's mobile terminal 3.

[0029] The information read total calculation unit 15 uses the QR code reading location information of the access ID to calculate the total number of QR code reads for each regional area, which is the total number of times the QR code 21 on flyer 2 has been read by code readers, and also calculates the total number of specific store coupon information reads, which is the total number of times specific store coupon information has been read by specific stores. Specifically, as will be described later, for each regional area corresponding to the QR code reading location information of each access ID stored in the storage unit 13, the total number of QR code reads is calculated using the QR code reading location information of the access ID to calculate the total number of times the QR code 21 on flyer 2 has been read by code readers, and for each regional area corresponding to the QR code reading location information of each access ID stored in the storage unit 13, the total number of specific store coupon information reads is calculated using the specific store coupon information read information and QR code reading location information of the access ID to calculate the total number of times specific store coupon information has been read by specific stores. In this embodiment, the total number of QR codes read is the total number of times QR code 21 was read, so it is referred to as the total number of QR code reads. However, when using "identification information codes (including "QR code 21")", "total number of QR code reads" should be read as "total number of identification information code reads" (the same applies to other embodiments).

[0030] The regional area total reading display unit 16 consists of a PC display and displays the total number of QR code readings for each regional area, which is the total number of times the QR code 21 on the flyer 2 has been read by code readers. It also displays the total number of specific store coupon information readings for each regional area, which is the total number of times specific store coupon information has been read by specific stores. Specifically, as will be described later, the total number of QR code readings and the total number of specific store coupon information readings for each regional area, calculated by the information total reading calculation unit 15, are displayed on a map or the like for each regional area. The specific details of this will be described later. In this embodiment, the total number of QR code readings and the total number of specific store coupon information readings for each regional area, calculated by the information total reading calculation unit 15, are displayed on a map or the like for each regional area. However, the total number of QR code readings and the total number of specific store coupon information readings are not limited to this and may be displayed in a table format or the like for each regional area (the same applies to other embodiments). In other words, this "note" applies to other embodiments even if the content displayed on the total number of readings for each regional area display unit 16 is different.

[0031] Next, a method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system according to the first embodiment of the present invention will be described, mainly with reference to Figures 1 and 4. Here, Figure 4 is a flowchart of the method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system according to the first embodiment of the present invention.

[0032] Before describing the method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system 1, first, the client requests via the internet to specify the region for which they want to visualize the effectiveness of their advertising media (flyer 2, etc.). The advertising media effectiveness visualization system then visualizes the effectiveness of the advertising media (flyer 2, etc.) in the region requested by the client. Specifically, a map of Japan is displayed on the screen of the user's mobile terminal 3. The client checks the prefectures they wish to see and clicks the "Select Prefecture" button, at which point the prefectures they checked are displayed on the screen of the user's mobile terminal 3 (not shown in the diagram). Then, the client checks the cities, towns, and villages they wish to see from the prefectures displayed on the screen of the user's mobile terminal 3. The color of the checked cities, towns, and villages changes, and the cities, towns, and villages whose colors have changed are selected as the region desired by the client. Once the region desired by the client is selected, the signal is transmitted from the user's mobile terminal 3 to the advertising media effectiveness visualization system 1 via the internet. This signal is received by the receiving unit 12 of the advertising media effectiveness visualization system 1, which will be described later, and stored in the storage unit 13. In this way, the regional area requested by the advertiser is recorded in the recording unit 13. In this embodiment, "Osaka" is checked, and within Osaka, "Tennoji Ward," "Chuo Ward," "Naniwa Ward," "Abeno Ward," "Higashinari Ward," and "Ikuno Ward" are checked, and "Tennoji Ward," "Chuo Ward," "Naniwa Ward," "Abeno Ward," "Higashinari Ward," and "Ikuno Ward" are selected as the regional area requested by the advertiser. Then, for the regional area requested by the advertiser ("Tennoji Ward," "Chuo Ward," "Naniwa Ward," "Abeno Ward," "Higashinari Ward," and "Ikuno Ward"), the "total number of QR code reads" and the "total number of specific store coupon information reads" for each regional area, as described later, are calculated, and the calculated "total number of QR code reads" and "total number of specific store coupon information reads" are displayed in the total number of reads per regional area display unit 16 (the same applies to other embodiments).In this embodiment, the regional areas requested by the advertiser were "Tennoji Ward," "Chuo Ward," "Naniwa Ward," "Abeno Ward," "Higashinari Ward," and "Ikuno Ward." However, the system is not limited to these, and other regional areas may be selected. The regional areas requested by the advertiser are transmitted from the user's mobile terminal 3 to the advertising media effectiveness visualization system 1 via the internet and stored in the storage unit 13 via the receiving unit 12 of the advertising media effectiveness visualization system 1. However, the system is not limited to this, and the regional areas requested by the advertiser may be input into the advertising media effectiveness visualization system 1 using the information input unit 11 described later and stored in the storage unit 13 (the same applies to other embodiments). The following describes an advertising media effectiveness visualization method using the advertising media effectiveness visualization system 1.

[0033] First, in S1, a QR code reading process is performed. In this QR code reading process, the user's mobile device 3 reads the QR code 21 (see Figure 2) printed on the flyer 2 (see Figure 3). Specifically, the flyer 2 is placed in the mailboxes of houses in multiple areas, and after the residents of those houses take the flyer 2 out of their mailboxes, the user's mobile device 3 reads the QR code 21 printed on the flyer 2 (see Figure 3). In this embodiment (and in other embodiments as well), the flyer 2 is distributed to the same number of households, 1000 copies each, in the areas of Tennoji Ward, Chuo Ward, Naniwa Ward, Abeno Ward, Higashinari Ward, and Ikuno Ward, which are the areas requested by the advertiser. Here, Figure 3 shows the situation in which the QR code printed on the flyer is read by a user's mobile terminal used in the advertising media effectiveness visualization system in the first embodiment of the present invention, as described above. In this embodiment, the flyer 2 was placed in a mailbox, but it is not limited to this, and the flyer 2 may be handed directly to the resident, or the flyer 2 may be distributed by other methods such as placing it in front of the entrance (the same applies to other embodiments). In this embodiment, the flyer 2 is taken out of the mailbox by the resident of the house, and the QR code 21 printed on the flyer 2 is read by the resident's user's mobile terminal 3, but it is not limited to this, and it is not a problem if the flyer 2 is taken out of the mailbox by a relative or friend other than the resident of the house, and the QR code 21 printed on the flyer 2 is read by the user's mobile terminal 3 of that relative or friend. In other words, the person who takes flyer 2 out of the mailbox or the person who scans the QR code 21 on flyer 2 does not have to be a resident; anyone other than a resident is acceptable. Furthermore, the person who takes flyer 2 out of the mailbox and the person who scans the QR code 21 on flyer 2 do not have to be the same person.Furthermore, in this embodiment, 1,000 copies (1,000 households) were distributed to each regional area requested by the advertiser, but this is not limited to this; the number of copies can be the same, and the number of copies distributed may vary, for example, according to population density. Here, in this embodiment (and in other embodiments as well), a person (resident, relative, friend, etc.) who reads the QR code 21 on the flyer 2 with the user's mobile terminal 3 is referred to as a "code reader" in this explanation.

[0034] In this way, when the QR code 21 printed on the flyer 2 is read by the user's mobile terminal 3, the user's mobile terminal 3 transmits a QR code reading date and time signal and a QR code identification signal to the receiving unit 12 of the advertising media effectiveness visualization system 1. The advertising media effectiveness visualization system 1 then stores the QR code reading date and time information and QR code identification information obtained from the QR code reading date and time signal and QR code identification signal transmitted from the user's mobile terminal 3 in the storage unit 13. Here, this "QR code reading date and time information obtained from the QR code reading date and time signal" is information stored in the storage unit 13 as the date and time when the QR code 21 was read by the user's mobile terminal 3, based on the date and time when the receiving unit 12 received the QR code reading date and time signal. Furthermore, the storage unit 13 has pre-entered and recorded QR code identification information that identifies the QR code 21 printed on the flyer 2. Also, when the QR code reading date and time information based on the QR code reading date and time signal received by the receiving unit 12 is stored in the storage unit 13, an access ID corresponding to the QR code reading date and time signal transmitted from each user's mobile terminal 3 is assigned to it. Therefore, the QR code reading date and time information obtained from the QR code reading date and time signal and the QR code identification information obtained from the QR code identification signal are stored in the storage means 13 in association with the access ID of each user's mobile terminal 3. As described above, in this embodiment, "QR code 21" was used, so "QR code identification signal" and "QR code reading date and time signal" were used. However, if "identification information code (including "QR code 21")" is used, "QR code identification signal" and "QR code reading date and time signal" should be read and applied as "information code identification signal" and "identification information code reading date and time signal" respectively (the same applies to other embodiments).Furthermore, in this embodiment, the "QR code reading date and time information obtained from the QR code reading date and time signal" is the date and time when the receiving unit 12 received the QR code reading date and time signal. However, it is not limited to this, and the date and time when the storage unit 13 stored the QR code reading date and time signal may also be used as the QR code reading date and time information. Moreover, if the QR code reading date and time signal transmitted from the user's mobile terminal 3 includes QR code reading date and time information, which is the date and time when the user's mobile terminal 3 read the QR code 21, then the QR code reading date and time information included in this QR code reading date and time signal may be used as the QR code reading date and time information obtained from the QR code reading date and time signal (the same applies to other embodiments). Then, proceed to S2.

[0035] In S2, the location information request process is performed. In this location information request process, a location information request acceptance / rejection image 31 is displayed on the display screen of the user's mobile terminal 3 (see Figure 5). Specifically, after the QR code 21 printed on the flyer 2 is read by the user's mobile terminal 3, that is, after the QR code reading date and time signal is received by the receiving unit 12 of the advertising media effectiveness visualization system 1, a location information request signal is transmitted from the transmitting unit 14 of the advertising media effectiveness visualization system 1 to the user's mobile terminal 3, in association with the access ID of the user's mobile terminal 3, requesting the reading location information (location information) where the QR code 21 was read by the user's mobile terminal 3. When the user's mobile terminal 3 receives this location information request signal, the location information request acceptance / rejection image 31 is displayed on the user's mobile terminal 3. Here, Figure 5 is a diagram showing the location information request acceptance / rejection image displayed on the user's mobile terminal used in the advertising media effectiveness visualization system in the first embodiment of the present invention. Then, the process proceeds to S3.

[0036] In S3, a location information request permission determination process is performed. In this location information request permission determination process, it is determined whether to allow or deny the provision of location information (read location information) obtained by the code reader using the user's mobile terminal 3 to read the QR code 21 displayed on the flyer 2. Specifically, in the location information request process (S2), when the location information request permission / denial image 31 (see Figure 5) is displayed on the user's mobile terminal 3, the code reader on the user's mobile terminal 3 clicks the "Allow button 32" on the location information request permission / denial image 31 displayed on the user's mobile terminal 3's screen if they want to allow the provision of location information obtained by the user's mobile terminal 3 to read the QR code 21 (read location information), and clicks the "Do not allow button 33" if they want to deny the provision of read location information obtained by the user's mobile terminal 3 to read the QR code 21. Thus, when the user of the mobile terminal 3 clicks the "Allow button 32" displayed on the location information request acceptance / rejection image 31, the user mobile terminal 3 transmits the reading location information obtained using GPS, which indicates that the QR code 21 was read by the user mobile terminal 3, as a QR code reading location signal to the receiving unit 12 of the advertising media effectiveness visualization system 1. The QR code reading location information obtained from the QR code reading location signal transmitted from the user mobile terminal 3 is then stored in the storage unit 13. Specifically, the QR code reading position signal transmitted from the user's mobile terminal 3 to the receiving unit 12 of the advertising media effectiveness visualization system 1 includes information on the QR code reading position (latitude and longitude) where the QR code 21 was read by the user's mobile terminal 3. The receiving unit 12 of the advertising media effectiveness visualization system 1 receives this QR code reading position signal transmitted from the user's mobile terminal 3, and the QR code reading position information obtained from the QR code reading position signal transmitted from the user's mobile terminal 3, including the "latitude and longitude" of the position where the QR code 21 was read by the user's mobile terminal 3, and the content obtained by converting this "latitude and longitude" into an "address," are stored in the storage unit 13 in association with the access ID of the user's mobile terminal 3.As mentioned above, in this embodiment, since "QR code 21" was used, the terms "QR code reading position signal" and "QR code reading position information" were used. However, when using "identification information code (including "QR code 21")", "QR code reading position signal" should be read as "identification information code reading position signal" and "QR code reading position information" as "identification information code reading position information" (the same applies to other embodiments).

[0037] In this way, QR code reading location information, which includes information on the location (reading location) where the QR code 21 on the flyer 2 was read using the user's mobile terminal 3, is stored in the storage unit 13 of the advertising media effectiveness visualization system 1 in association with the access ID of the user's mobile terminal 3. Therefore, it is possible to know in which regional area the user's mobile terminal 3 read the QR code 21 on the flyer 2. In other words, by separating the QR code reading location information, which is information on the location where the QR code 21 on the flyer 2 was read, for each regional area, it is possible to calculate how many user's mobile terminals 3 read the QR code 21 on the flyer 2 in each regional area, that is, the total number of user's mobile terminals 3 that read the QR code 21 on the flyer 2 for each regional area. Here, the total number of user's mobile terminals 3 that read the QR code 21 on the flyer 2 is obtained by calculating the number of access IDs of user's mobile terminals 3 that are associated with the QR code reading location information stored in the storage unit 13. This allows the information read total calculation unit 15 to calculate the total number of QR code reads for each regional area corresponding to the QR code reading location information of the access ID of each user mobile terminal 3 stored in the storage unit 13, which is the number of times the QR code 21 on the flyer 2 has been read by a code reader. Here, the total number of user mobile terminals 3 that have read the QR code 21 on the flyer 2 is actually the total number of user mobile terminals 3 that have read the QR code 21 on the flyer 2 and have authorized the provision of location information where the QR code 21 was read. In other words, the present invention targets only the user mobile terminals 3 that have read the QR code 21 on the flyer 2 and have authorized the provision of location information where the QR code 21 was read. Then, proceed to S4.

[0038] In S4, the process of transmitting specific store coupon information is performed. In this specific store coupon information transmission process, after the QR code 21 printed on flyer 2 is read by the user's mobile terminal 3, that is, after the receiving unit 12 of the advertising media effectiveness visualization system 1 receives the QR code reading date and time signal, the transmitting unit 14 transmits a coupon QR code 23 (specific store coupon information 22) (see Figure 6) associated with the access ID of the user's mobile terminal 3 stored in the storage unit 13 to the user's mobile terminal 3. Specifically, when the QR code 21 printed on flyer 2 is read by the user's mobile terminal 3, and the receiving unit 12 of the advertising media effectiveness visualization system 1 receives the QR code reading date and time signal, a coupon QR code 23 is generated that associates the access ID and specific store ID of the user's mobile terminal 3. Then, after the specific store coupon information 22 on which this coupon QR code 23 is printed is created, the specific store coupon information 22 on which the coupon QR code 23 is printed is transmitted to the user's mobile terminal 3 as a specific store coupon information signal. To explain this in detail, the QR code 21 on the flyer 2, which is read by the user's mobile device 3, has a specific store coupon information URL embedded in it for generating specific store coupon information 22. In this way, the QR code 21 on the flyer 2 has a specific store coupon information URL embedded in it for generating specific store coupon information 22. When the QR code 21 on the flyer 2 is read by the user's mobile device 3, the user's mobile device 3 accesses the specific store coupon information URL. There, the transmission unit 14 of the advertising media effectiveness visualization system 1 creates specific store coupon information 22, which contains a coupon QR code 23 associated with the access ID of the user's mobile device 3 and the specific store ID stored in the storage unit 13. This specific store coupon information 22 is then transmitted to the user's mobile device 3 as a specific store coupon information signal. As a result, the specific store coupon information 22 with the coupon QR code 23 is displayed on the display screen of the user's mobile device 3.In this embodiment, specific store coupon information, such as a free drink at the popular French restaurant "○○," is displayed on the user's mobile terminal 3 (see Figure 6). This specific store coupon information is information such as discounts (free services) on services offered by the specific store. In Figure 6, in addition to the coupon QR code 23, a coupon barcode is also shown. This is because some specific stores may not be able to read the coupon QR code 23, so in such stores, the coupon barcode can be read using a barcode reader (not shown). Here, the coupon QR code 23 displayed in the specific store coupon information 22 may be a one-dimensional code such as a "barcode," or it may be a two-dimensional code or a three-dimensional code such as a "data matrix" or "Aztec code" (the same applies to other embodiments). Figure 6 is a diagram showing specific store coupon information displayed on a user's mobile terminal used in the advertising media effect visualization system in the first embodiment of the present invention. In this embodiment, we used a specific store coupon information offering a free drink at a popular French restaurant, but it is not limited to this. It could also be a price discount coupon for a clothing store, or any other specific store coupon information offering discounts (freebies) on goods and services. Then, proceed to S5.

[0039] In S5, the process of reading the specific store coupon is carried out. In this specific store coupon reading process, the code reader, who has received the coupon QR code 23 (specific store coupon information 22) on their mobile terminal 3, visits the specific store, and at that store, the coupon QR code 23 displayed on the screen of the code reader's mobile terminal 3 is read using a QR code reader (not shown in the diagram). Here, in order to display the coupon QR code 23 (specific store coupon information 22) on the display screen of the user's mobile terminal 3 at a specific store, in step S4 (specific store coupon information transmission step), when the coupon QR code 23 (specific store coupon information) 22 is displayed on the display screen of the user's mobile terminal 3, the user presses the page save button 24 (see Figure 6) for the specific store coupon information 22 to save it to the user's mobile terminal 3, or saves it as a capture (screen save), or saves the URL of the specific store coupon information site as a favorite, and then, when the user visits the specific store, the saved coupon QR code 23 (specific store coupon information) is displayed, thereby displaying the specific store coupon information 22 with the coupon QR code 23 on the display screen of the user's mobile terminal 3 at the specific store. Then, when receiving a discount (free) service at a specific store, the user shows the coupon QR code 23 listed in the specific store coupon information 22 to the store's staff, and the store's staff uses a tablet QR code reader (not shown) to read the coupon QR code 23 displayed on the user's mobile device 3. In this embodiment, we are describing a service that includes a free drink at a popular French restaurant, but for discount coupons at retail stores, the coupon QR code 23 may be read by a cashier at the specific store using a QR code reader (not shown).

[0040] In this way, when a store employee at a specific store reads the coupon QR code 23, which is associated with the access ID of the user's mobile terminal 3 and the specific store ID listed in the specific store coupon information 22, a specific store coupon information reading signal, associated with the access ID of the user's mobile terminal 3, indicating that the coupon QR code 23 listed in the specific store coupon information 22 has been read from the specific store, is transmitted to the receiving unit 12 of the advertising media effectiveness visualization system 1. The specific store coupon information reading information obtained from this specific store coupon information reading signal is then stored in the storage unit 13, associated with the access ID of the user's mobile terminal 3. Then, the process proceeds to S6.

[0041] In S6, the process of calculating the total number of specific store coupon information reads is performed. In this process of calculating the total number of specific store coupon information reads, the information read total count calculation unit 15 calculates the total number of QR code reads for each regional area corresponding to the QR code reading location information of each access ID stored in the storage unit 13, using the QR code reading location information of that access ID, and also calculates the total number of specific store coupon information reads for each regional area corresponding to the QR code reading location information of each access ID stored in the storage unit 13, using the specific store coupon information read information and QR code reading location information of that access ID. Here, the "regional area corresponding to the QR code reading location information" mentioned above is the regional area requested by the advertiser, and in this embodiment, it is "Tennoji Ward", "Chuo Ward", "Naniwa Ward", "Abeno Ward", "Higashinari Ward", and "Ikuno Ward" of "Osaka (Osaka City)". Specifically, the storage unit 13 of the advertising media effectiveness visualization system 1 stores QR code reading location information, which is information about the location where the QR code 21 was read by the user's mobile terminal 3, in association with the access ID of the user's mobile terminal 3. By dividing the QR code reading location information for each access ID stored in the storage unit 13 into respective regional areas and adding the access IDs of the QR code reading location information for each regional area that correspond to the QR code reading location information for each access ID stored in the storage unit 13, the total number of QR code reads, which is the number of times the QR code 21 on the flyer 2 was read by code readers in each regional area, is calculated.Similarly, information indicating that the coupon QR code 23 listed in the specific store coupon information 22 was read at a specific store is stored in association with the access ID of the user's mobile terminal 3. Furthermore, the access ID of the user's mobile terminal 3 also stores QR code reading location information, which is information about the location where the QR code 21 was read by the user's mobile terminal 3. Therefore, by dividing the QR code reading location information obtained from the QR code reading location signals of each access ID stored in the storage unit 13 into regional areas, and adding the access IDs of the QR code reading location information for each regional area corresponding to the specific store coupon information reading information of each access ID stored in the storage unit 13, the total number of specific store coupon information reads by specific stores in each regional area is calculated. In this embodiment, the "regional area corresponding to the QR code reading location information" is the regional area requested by the advertiser, but it is not limited to this; it may also include other regional areas, such as areas surrounding the regional area requested by the advertiser.

[0042] By doing as described above, it is possible to determine whether the coupon QR code 23 listed in the specific store coupon information 22 was read by the code reader of the user's mobile terminal 3 who scanned the QR code 21 on flyer 2 at a certain location in a specific area. This makes it possible to know whether the code reader of the user's mobile terminal 3 who scanned the QR code 21 on flyer 2 at a certain location in a specific area received a service (sale of goods) at the specific store. In this embodiment, it was assumed that the coupon QR code 23 with a discount benefit was read by an employee of the specific store (French restaurant), so it was possible to know whether French cuisine was served at the specific store. However, if the coupon QR code 23 has a free gift benefit, it is possible to know that the specific store was visited by the reading of the coupon QR code 23 (the same applies to other embodiments). Then proceed to S7.

[0043] In S7, a process for displaying the total number of reads per regional area is performed. In this process, the total number of QR code reads and the total number of specific store coupon information reads for each regional area, calculated by the information read total calculation unit 15, are displayed for each regional area (see Figure 7). This will be explained below. As mentioned above, the "regional area calculated by the information read total calculation unit 15" is the regional area requested by the advertiser, but it is not limited to this, and may also include other regional areas, such as the regional areas surrounding the regional area requested by the advertiser.

[0044] Next, the display screens that show the total number of QR codes read and the total number of specific store coupon information read for each regional area, calculated by the information read total calculation unit 15, will be explained using diagrams.

[0045] The display screen of the Regional Area Total Read Count Display Unit 16 consists of a PC display. This display screen shows the total number of QR code reads and the total number of specific store coupon information reads for each regional area requested by the advertiser, as calculated by the Information Total Read Count Calculation Unit 15 (see Figure 7). Specifically, the total number of QR code reads and the total number of specific store coupon information reads for each of the following areas requested by the advertiser are displayed: Tennoji Ward, Chuo Ward, Naniwa Ward, Abeno Ward, Higashinari Ward, and Ikuno Ward. Here, Figure 7 is a diagram showing the display screen of the advertising media effectiveness visualization system in the first embodiment of the present invention, showing the total number of reads for each regional area requested by the advertiser. Furthermore, if one of the regional areas requested by the advertiser in Figure 7 is selected and clicked, the selected regional area will be enlarged, and more detailed information about the regional area will be displayed (the same applies to other map displays in "this embodiment" and "other embodiments") (see Figure 8). In this embodiment, "Tennoji Ward" is clicked, the clicked "Tennoji Ward" is enlarged, and the details of the total number of QR code reads and the total number of specific store coupon information reads for "Tennoji Ward" are displayed. Here, Figure 8 is a diagram showing the display screen displaying the details of the selected regional area of ​​the advertising media effect visualization system in the first embodiment of the present invention.

[0046] Furthermore, the same content as displayed on the total number of reads per region display unit 16 can also be viewed on the advertiser's terminal 4. In other words, the content displayed on the display screen is transmitted from the transmission unit 14 of the advertising media effectiveness visualization system 1 to the advertiser's terminal 4, and the advertiser's terminal 4 can also view the same content as displayed on the total number of reads per region display unit 16. Alternatively, the display screen of the total number of reads per region display unit 16 and the advertiser's terminal 4 may be connected via an internet connection, allowing the advertiser's terminal 4 to view the same content as displayed on the total number of reads per region display unit 16.

[0047] As explained above, by displaying the total number of QR code reads for each regional area calculated by the total number of information reads calculation unit 15 for each regional area, such as "Tennoji Ward," "Chuo Ward," "Naniwa Ward," "Abeno Ward," "Higashinari Ward," and "Ikuno Ward," it is possible to visualize the regional areas where many people are interested in the services listed on flyer 2 for each regional area. This allows for the identification of the potential number of customers in each regional area and the development of sales strategies tailored to that potential customer base. Furthermore, by displaying the total number of specific store coupon information reads for each regional area calculated by the total number of information reads calculation unit 15 for each regional area, it is possible to visualize the regional areas where many people are willing to receive the services listed on flyer 2 for each regional area. This allows for the implementation of sales strategies such as concentrating the distribution of flyer 2 in the regional areas with a high total number of specific store coupon information reads, or planning the opening of new stores. In this embodiment, we have used a coupon for a popular French restaurant, "○○ French Restaurant," to illustrate the process. This allows us to visualize areas where many people are willing to receive the services advertised in flyer 2 for each region. However, in the case of coupons for retail stores, this would allow us to visualize areas where many people are willing to purchase the products advertised in flyer 2 for each region (the same applies to other embodiments).

[0048] (Second Embodiment) Next, a second embodiment of the advertising media effectiveness visualization system of the present invention will be described with reference to the drawings. Here, Figure 9 is a functional block diagram showing the configuration of the advertising media effectiveness visualization system in the second embodiment of the present invention.

[0049] The difference between the second embodiment and the first embodiment of the present invention is that in the first embodiment, the total number of information reads calculation unit 15 calculates the total number of QR code reads for each regional area corresponding to the QR code reading location information of the access ID of each user mobile terminal 3 stored in the storage unit 13, using the QR code reading location information of that access ID, and also calculates the total number of specific store coupon information reads for each regional area corresponding to the QR code reading location information of the access ID of each user mobile terminal 3 stored in the storage unit 13, using the specific store coupon information read information and QR code reading location information of that access ID, and also calculates the total number of specific store coupon information reads for each specific store, in contrast to the second embodiment, where the total number of information reads calculation unit 25 calculates the "total number of QR code reads" and the "total number of specific store coupon information reads" in the same way as in the first embodiment, and also calculates the ratio of the total number of specific store coupon information reads to the total number of QR code reads for each regional area. In the second embodiment, the explanation will focus on the differences from the first embodiment. Furthermore, in the second embodiment, the same reference numerals are used for components identical to those in the first embodiment, and they perform the same functions and effects; therefore, their explanation will be omitted.

[0050] As described above, the information read total calculation unit 25 calculates the total number of QR code reads for each regional area corresponding to the QR code reading location information of the access ID of each user mobile terminal 3 stored in the storage unit 13, using the QR code reading location information of that access ID to calculate the total number of QR code reads for the number of times the QR code 21 printed on the flyer 2 was read by a code reader. In addition, for each regional area corresponding to the QR code reading location information of the access ID of each user mobile terminal 3 stored in the storage unit 13, the specific store coupon information read number and the QR code reading location information of the access ID to calculate the total number of times the coupon QR code 23 (specific store coupon information) was read by a specific store, using the coupon QR code read information and QR code reading location information of the access ID to calculate the total number of specific store coupon information reads for each regional area, and also calculates the ratio of the total number of specific store coupon information reads to the total number of QR code reads for each regional area. That is, the "total number of specific store coupon information reads / total number of QR code reads" for each regional area is also calculated.

[0051] The regional area total reading display unit 26 has the same configuration as the regional area total reading display unit 16, and displays the total number of QR code reads for each regional area calculated by the information total reading calculation unit 25, as well as the ratio of the total number of specific store coupon information reads to the total number of QR code reads for each regional area, on a map or the like for each regional area.

[0052] Next, the method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system in the second embodiment of the present invention will be described with reference to the drawings. Here, the flowchart for the method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system in the second embodiment of the present invention is the same as in the first embodiment, so it will be explained using Figure 4. Also, in the second embodiment, the QR code reading process (S1) to the specific store coupon reading process (S5) are the same as in the first embodiment, so the explanation of the QR code reading process (S1) to the specific store coupon reading process (S5) will be omitted, and the explanation will start from S6 (the process for calculating the total number of specific store coupon information read).

[0053] In S6, the process of calculating the total number of specific store coupon information reads is performed. In this process of calculating the total number of specific store coupon information reads, the information read total calculation unit 25 calculates the total number of QR code reads for each regional area corresponding to the QR code reading location information of the access ID of each user mobile terminal 3 stored in the storage unit 13, using the QR code reading location information of that access ID, and the total number of specific store coupon information reads for each specific store in each regional area, using the specific store coupon information read information and QR code reading location information of the access ID, and the ratio of the total number of specific store coupon information reads to the total number of QR code reads for each regional area is also calculated. Specifically, similar to S6 (calculation step for the total number of specific store coupon information reads) in the first embodiment, the "total number of QR code reads" and the "total number of specific store coupon information reads" are calculated, and from the "total number of QR code reads" and the "total number of specific store coupon information reads," the ratio of "total number of specific store coupon information reads / total number of QR code reads," that is, the ratio of the total number of specific store coupon information reads to the total number of QR code reads for each regional area, is also calculated. Then, the process proceeds to S7.

[0054] In S7, a process for displaying the total number of reads per regional area is performed. In this process, the total number of QR code reads for each regional area, calculated by the total number of information reads calculation unit 25, and the ratio of the total number of specific store coupon information reads to the total number of QR code reads for each regional area are displayed on a map for each regional area. Specifically, the display screen shows the "total number of QR code reads" and the "ratio of the total number of specific store coupon information reads to the total number of QR code reads" for the regional areas of "Tennoji Ward," "Chuo Ward," "Naniwa Ward," "Abeno Ward," "Higashinari Ward," and "Ikuno Ward," which were requested by the advertiser, as calculated by the total number of information reads calculation unit 25 (see Figure 10). Here, Figure 10 is a diagram showing the display screen of the advertising media effectiveness visualization system in the second embodiment of the present invention, which displays the total number of reads per regional area for the regional areas requested by the advertiser. Furthermore, clicking on "Tennoji Ward" of Osaka City displayed on the screen will show detailed "Total QR Code Reads" and "Total Number of Specific Store Coupon Information Reads / Total QR Code Reads" for the Tennoji Ward area of ​​Osaka City (illustration not shown). Here, the "Notes" in the first embodiment also apply to the second embodiment, and their explanation is omitted.

[0055] As explained above, by displaying the total number of QR code reads for each regional area calculated by the total number of information reads calculation unit 25, it is possible to visualize the regional areas where many people are interested in the services listed on the flyer 2 for each regional area. This allows for the identification of the potential number of customers in each regional area and the development of sales strategies tailored to that potential customer base. Furthermore, by displaying the ratio of the total number of specific store coupon information reads to the total number of QR code reads for each regional area calculated by the total number of information reads calculation unit 25, it is possible to visualize the regional areas where a high proportion of people interested in the services listed on the flyer for each regional area also have the intention to purchase. This allows for the implementation of sales strategies such as concentrating advertising distribution or planning new store openings in regional areas where the ratio of the total number of specific store coupon information reads to the total number of QR code reads is high, using the total number of QR code reads for each regional area as a reference.

[0056] (Third embodiment) Next, a third embodiment of the advertising media effectiveness visualization system of the present invention will be described with reference to the drawings. Here, Figure 11 is a functional block diagram showing the configuration of the advertising media effectiveness visualization system in the third embodiment of the present invention.

[0057] The difference between the third embodiment and the first embodiment of the present invention is that in the first embodiment, the total number of QR code reads for each regional area calculated by the total number of information reads calculation unit 15 is displayed on the regional area total number of reads display unit 16 for each regional area, and the total number of specific store coupon information reads for each regional area calculated by the total number of information reads calculation unit 15 is also displayed on the regional area total number of reads display unit 16 for each regional area. In contrast, in the third embodiment, in addition to the features of the first embodiment, the total number of QR code reads for each regional area calculated by the total number of information reads calculation unit 15 is also displayed on the regional area total number of reads display unit 36 ​​for each regional area, broken down by gender and / or age. The third embodiment will be described primarily in terms of the differences from the first embodiment. Furthermore, in the third embodiment, the same reference numerals are used for components identical to those in the first embodiment, and they perform the same functions and effects, so their explanation will be omitted.

[0058] The QR code 21 printed on flyer 2 contains a system operation URL that can be accessed from the QR code 21, and this system operation URL has parameters attached to it. Here, a parameter is a specific string code that is added to the end of the system operation URL in order to classify access data on Google Analytics. When the QR code 21 with the parameterized system operation URL is read by the user's mobile device 3, information such as the age distribution and gender distribution of the user (owner, etc.) of the user's mobile device 3 that read the QR code 21 can be collected via Google Analytics. In this embodiment, information such as the age distribution and gender distribution of the user (owner, etc.) of the user's mobile device 3 was collected using Google Analytics, but this is not limited to this. Any external access analysis service that can collect information such as the age distribution and gender distribution of the user (owner, etc.) of the user's mobile device 3 may be used instead of Google Analytics. Furthermore, while the age distribution and gender distribution of users (owners, etc.) of this user mobile device 3 are limited to users (owners, etc.) of user mobile device 3 registered with Google, by using this age distribution and gender distribution of users (owners, etc.) of user mobile device 3, it is possible to roughly calculate the number of users (owners, etc.) of user mobile device 3 by age and gender. Moreover, by using an external access analysis unit other than Google Analytics, which targets all users (owners, etc.) of user mobile device 3, it becomes possible to calculate the number of users (owners, etc.) of user mobile device 3 by age and gender. Below, the advertising media effectiveness visualization system of the third embodiment of the present invention will be described in detail.

[0059] When the QR code 21 printed on the flyer 2 is read by the user's mobile terminal 3, the receiving unit 12 receives a system operation URL access signal from the user's mobile terminal 3 to the receiving unit 12 of the advertising media effectiveness visualization system 1, which contains the system operation URL. The system operation URL access information obtained from the system operation URL access signal received by the receiving unit 12 is then stored in the storage unit 13 in association with the access ID.

[0060] Then, the access IDs of each user's mobile terminal 3 are classified according to the regional area corresponding to the QR code reading location information of each access ID stored in the memory unit 12, and the system operation URL access information associated with the access ID recorded by the memory unit is transmitted from the transmission unit 14 of the advertising media effectiveness visualization system 1 to the external access analysis unit 34 (for example, Google Analytics) as a system operation URL access signal.

[0061] In other words, when the QR code reading date and time signal received by the receiving unit 12 is stored in the storage unit 13, an access ID is assigned corresponding to the QR code reading date and time signal transmitted from each user mobile terminal 3. Then, the access IDs of each user mobile terminal 3 are separated according to the regional area corresponding to the QR code reading location information of the access ID of each user mobile terminal 3 stored in the storage unit 12. In short, the access IDs of the user mobile terminal 3 are separated according to the regional area where the QR code 21 was read by the user mobile terminal 3. For example, if user mobile device 3 with access ID "1" reads QR code 21 on flyer 2 at the location "6-9-10 Uehonmachi, Tennoji-ku, Osaka City", user mobile device 3 with access ID "2" reads QR code 21 on flyer 2 at the location "1-1-43 Abenosuji, Abeno-ku, Osaka City", user mobile device 3 with access ID "3" reads QR code 21 on flyer 2 at the location "6-3-31 Uehonmachi, Tennoji-ku, Osaka City", and user mobile device 3 with access ID "4" reads QR code 21 on flyer 2 at the location "1-11-18 Shitennoji, Tennoji-ku, Osaka City", then each location is classified as a regional area down to the city or town level in each prefecture (or the ward level if the address includes a ward). In the above case, access ID "1" is classified as "Tennoji Ward", access ID "2" as "Abeno Ward", access ID "3" as "Tennoji Ward", and access ID "4" as "Tennoji Ward". The user mobile terminal 3 for access IDs "1", "3", and "4" is assigned the parameter "tennojiku" to indicate "Tennoji Ward", and the user mobile terminal 3 for access ID "2" is assigned the parameter "abenoku" to indicate "Abeno Ward". Then, as described above, system operation URL access information is generated by assigning different parameters to the user mobile terminal 3 for each regional area classified by access ID, and the system operation URL access information associated with the access ID recorded by the storage unit 12 is transmitted to the external access analysis unit 34 as a system operation URL access signal.In other words, by adding parameters such as "tennojiku" and "abenoku" to the system operation URL, the parameters become different for each regional area, and the system operation URL access information with these modified parameters is sent to the external access analysis unit 34 as a system operation URL access signal.

[0062] In this way, the access IDs of each user's mobile terminal 3 stored in the memory unit 12 are classified according to each regional area of ​​the smallest section ("district," etc.) corresponding to the QR code reading location information, and different system operation URL access information is created for each regional area. The system operation URL access information corresponding to the access ID is then transmitted to the external access analysis unit 34 as a system operation URL access signal. As a result, the external access analysis unit 34 can analyze the system operation URL access signal using the different system operation URL access information for each regional area of ​​the smallest section ("district," etc.), and can obtain the gender ratio and age ratio of the owners of the code readers of the user's mobile terminal 3 as analysis results for each regional area.

[0063] Once the analysis by the external access analysis unit 34 is complete, the external access analysis unit 34 transmits the gender ratio information for each regional area, which is the gender ratio of code readers on user mobile terminals 3 for each regional area corresponding to the system operation URL access signal, and the age ratio information for each regional area, which is the age ratio of code readers on user mobile terminals 3 for each regional area, as access analysis result signals. The gender ratio information and age ratio information for each regional area transmitted from the external access analysis unit 34, which are classified for each regional area, are then stored in the recording unit 12. Here, the age ratio for each regional area is classified into 10-year increments (0-10 years old, 10-20 years old, 20-30 years old, etc.). In this embodiment, the access analysis result signal includes regional area reading gender ratio information, which is the gender ratio of code readers on the user's mobile terminal 3, and regional area reading age ratio information, which is the age ratio of code readers on the user's mobile terminal 3. However, the access analysis result signal may include at least one of the regional area reading gender ratio information and the regional area reading age ratio information. Furthermore, in this embodiment, the storage unit 12 stores the regional area reading gender ratio information, which is the gender ratio of code readers on the user's mobile terminal 3, and the regional area reading age ratio information, which is the age ratio of code readers on the user's mobile terminal 3. However, the storage unit 12 may store at least one of the regional area reading gender ratio information, which is the gender ratio of code readers on the user's mobile terminal 3, and the regional area reading age ratio information, which is the age ratio of code readers on the user's mobile terminal 3. Furthermore, in this embodiment, the age ratios read in each regional area were classified in 10-year increments (0-10 years old, 10-20 years old, 20-30 years old, etc.), but the age ratios are not limited to this, and may be classified in other age increments, such as 5-year increments.

[0064] The information read total sub-category calculation unit 35 uses the gender ratio information and / or age ratio information for each region area, which are classified and stored in the memory unit 12 for each region area, to calculate at least one of the "number of QR code reads by gender" and "number of QR code reads by age" for each region area, based on the total number of QR code reads for each region area calculated by the information read total calculation unit 15. Specifically, in the information read total sub-category calculation unit 35, the "number of QR code reads by gender" is calculated by "total number of QR code reads per region area" × "gender ratio information for each region area," and the "number of QR code reads by age" is calculated by "total number of QR code reads per region area" × "age ratio information for each region area." The "number of QR code reads by gender" and the "number of QR code reads by age" are then stored in the memory unit 12. Note that it is not necessary to calculate both the "number of QR code reads by gender" and the "number of QR code reads by age"; at least one of each is required. As mentioned above, the "regional area reading gender ratio information" and "regional area reading age ratio information" only apply to users (owners, etc.) of user mobile devices 3 registered with Google. However, by using this "regional area reading gender ratio information" and "regional area reading age ratio information," it is possible to calculate the approximate number of users (owners, etc.) of user mobile devices 3 by age (approximate number of QR code reads by gender) and by gender (approximate number of QR code reads by age). Furthermore, by using an external access analysis tool other than Google Analytics, which targets all users (owners, etc.) of user mobile devices 3, it becomes possible to calculate the age and gender breakdowns for all users (owners, etc.) of user mobile devices 3.

[0065] The regional area total reading display unit 36 ​​displays at least one of the "number of QR code reads by gender" and "number of QR code reads by age" stored in the memory unit 12 for each regional area. The display method is easily understood by changing the "total number of QR code reads" and the "total number of specific store coupon information reads" for each regional area, which were calculated by the information total reading calculation unit 15 in the first embodiment, to "number of QR code reads by gender" or "number of QR code reads by age" on the map, so a specific illustration is omitted. In addition, both "number of QR code reads by gender" and "number of QR code reads by age" may be displayed on the map, or they may be switched between and displayed on the map using a switch (not shown) between "number of QR code reads by gender" and "number of QR code reads by age".

[0066] Next, a method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system according to the third embodiment of the present invention will be described with reference to the drawings. Here, Figure 12 is a flowchart of the method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system according to the third embodiment of the present invention. Furthermore, in the third embodiment, the QR code reading process (S1) to the calculation of the total number of specific store coupon information reads (S6) are the same as in the first embodiment, so the explanation of the QR code reading process (S1) to the calculation of the total number of specific store coupon information reads (S6) will be omitted, and the explanation will start from S7 (system operation URL access signal reception and storage process).

[0067] In S7, the system operation URL access signal reception and storage process is performed. In this system operation URL access signal reception and storage process, when the QR code 21 on flyer 2 is read by the user's mobile terminal 3, the user's mobile terminal 3 transmits a system operation URL access signal containing the system operation URL to the receiving unit 12 of the advertising media effectiveness visualization system 1. The system operation URL access signal received by the receiving unit 12 is then stored in the storage unit 13 as system operation URL access information. Then, the process proceeds to S8.

[0068] In S8, the system operation URL access signal transmission process is performed. In this system operation URL access signal transmission process, the access IDs are classified according to each regional area corresponding to the QR code reading location information of the access IDs of each user mobile terminal 3 stored in the storage unit 12. Then, the system operation URL access information (with parameters) associated with the access IDs recorded in the storage unit 12 that have been classified according to each regional area is transmitted to the external access analysis unit 34 (for example, Google Analytics) as a system operation URL access signal. Specifically, when the QR code reading date and time signal received by the receiving unit 12 is stored in the storage unit 13, an access ID is assigned according to the QR code reading date and time signal transmitted from each user mobile terminal 3. Therefore, the access IDs are classified according to each regional area corresponding to the QR code reading location information of the access IDs of each user mobile terminal 3 stored in the storage unit 12. Then, for each user mobile terminal 3 with an access ID classified by each regional area, system operation URL access information is generated by attaching different parameters to each, and the system operation URL access information associated with the access ID recorded by the storage unit 12 for each regional area is transmitted as a system operation URL access signal from the advertising media effectiveness visualization system 1 to the external access analysis unit 34. In this embodiment, as described above, Google Analytics is used as the access analysis unit 34, but it is not limited to this, and any external access analysis unit other than Google Analytics may be used as long as it can collect information such as the age group ratio and gender ratio of users (owners, etc.) of the user mobile terminal 3. Then, proceed to S8.

[0069] In S9, a process of receiving and storing the total number of QR code reads by region, gender ratio, and age ratio is performed. In this region-specific total number of QR code reads, gender ratio information for each region, and age ratio information, are transmitted from the external access analysis unit 34 to the receiving unit 12 of the advertising media effectiveness visualization system 1 as access analysis result signals. The "gender ratio information for each region" and the "age ratio information for each region" obtained from the access analysis result signals received by the receiving unit 12 are then stored in the storage unit 12. In this way, by using the external access analysis unit 34 (for example, Google Analytics), it is possible to know the gender ratio and age ratio of the total number of QR code reads by the user's mobile terminal 3 for each region where the QR code 21 on the flyer 2 was read by the user's mobile terminal 3. In this embodiment, as described above, the "gender ratio information for each regional area" and the "age ratio information for each regional area" are information targeting only users (owners, etc.) of user mobile devices 3 registered with Google. However, by using an external access analysis unit other than Google Analytics, which targets all users (owners, etc.) of user mobile devices 3, it is possible to obtain "gender ratio information for each regional area" and "age ratio information for each regional area" that cover all users (owners, etc.) of user mobile devices 3. Then, proceed to S10.

[0070] In S10, the information read total sub-category calculation process is performed. In this information read total sub-category calculation process, the number of QR code reads by gender and by age for each regional area, based on the total number of QR code reads calculated by the information read total calculation unit 15, is calculated. These numbers for each regional area, broken down by gender and age, are then stored in the storage unit 13. In this way, the information read total sub-category calculation unit 35 calculates the number of QR code reads by gender and by age for each regional area, so for each regional area where the QR code 21 on the flyer 2 was read by the user's mobile terminal 3, it is possible to find out the number of QR code reads by gender and by age for each regional area where the QR code 21 on the flyer 2 was read by the user's mobile terminal 3. To briefly explain the calculation of the "number of QR code readers by gender (and similarly by age)," for example, if the "gender ratio information for each regional area of ​​Tennoji Ward" is 40% male and 60% female, then the number of QR code readers by gender in Tennoji Ward (the number of total QR code readers by gender) would be 236 males (589 × 0.4) and 353 females (589 × 0.6) (see Figure 13). In this embodiment, as described above, the total number of QR code readers for each regional area calculated by the information total reading calculation unit 15 is used to calculate both the number of QR code readers by gender and the number of QR code readers by age. However, the system is not limited to this, and at least one of the total number of QR code readers for each regional area, either the number of QR code readers by gender or the number of QR code readers by age, may be calculated and stored in the storage unit 13. Then, we move on to S10.

[0071] In S11, a process for displaying the total number of reads per regional area is performed. In this process, the total number of QR code reads for each regional area, calculated by the total number of reads calculation unit 25, is displayed on a map or similar display for each regional area, showing the number of QR code reads by gender and by age. Specifically, the total number of reads per regional area display unit 36 ​​on the display screen shows the "number of QR code reads by gender" and "number of QR code reads by age" for each regional area, as requested by the advertiser, calculated by the total number of reads calculation unit 25 (see Figures 13 and 14). In this embodiment, as described above, the total number of QR code reads for each regional area calculated by the information read total calculation unit 15 is displayed on the map, along with the number of QR code reads by gender and the number of QR code reads by age. However, the system is not limited to this, and at least one of the total number of QR code reads for each regional area, either by gender or by age, may be displayed. Here, Figure 13 is a diagram showing the "total number of reads per regional area" and the "number of QR code reads by gender" for regional areas requested by the advertiser of the advertising media effectiveness visualization system in the third embodiment of the present invention, and Figure 14 is a diagram showing the "total number of reads per regional area" and the "number of QR code reads by age" for regional areas requested by the advertiser of the advertising media effectiveness visualization system in the same embodiment.

[0072] As explained above, by displaying the number of QR code scans by gender and / or age for each regional area, it is possible to visualize the regional areas where the number of people of gender and / or age who are interested in the products and services listed in Flyer 2 is high. This allows for an accurate understanding of the potential number of customers in each regional area by gender and / or age, and enables the development of sales strategies tailored to these potential customers. In this way, by knowing the number of people of gender and / or age in each regional area who are interested in the products and services listed in Flyer 2, it is possible to improve the products and services in regional areas where the number of people of gender and age who are interested in the products and services listed in Flyer 2 is high, tailoring them to those specific genders and age groups.

[0073] (Fourth Embodiment) Next, a fourth embodiment of the advertising media effectiveness visualization system of the present invention will be described with reference to the drawings. Here, Figure 15 is a functional block diagram showing the configuration of the advertising media effectiveness visualization system in the fourth embodiment of the present invention.

[0074] The difference between the fourth embodiment and the first embodiment of the present invention is that in the first embodiment, the total number of QR code reads for each regional area calculated by the total number of reads calculation unit 15 is displayed on the regional area total number of reads display unit 16 for each regional area, and the total number of specific store coupon information reads for each regional area calculated by the total number of reads calculation unit 15 is also displayed on the regional area total number of reads display unit 16 for each regional area. In contrast, in the fourth embodiment, the QR code read ratio, which is the ratio of the total number of QR code reads for each regional area to the number of flyers distributed for each regional area, is displayed on the regional area read ratio display unit 46 for each regional area, and the specific store coupon information read ratio, which is the ratio of the total number of specific store coupon information reads for each regional area to the number of flyers distributed for each regional area, is also displayed on the regional area read ratio display unit 46 for each regional area. The fourth embodiment will be described primarily in terms of the differences from the first embodiment. Furthermore, in the fourth embodiment, the same reference numerals are used for components identical to those in the first embodiment, and they perform the same functions and effects, so their explanation is omitted.

[0075] As described in the first embodiment, the memory unit 13 stores the number of flyers distributed (1000 copies) to each of the following areas: Tennoji Ward, Chuo Ward, Naniwa Ward, Abeno Ward, Higashinari Ward, and Ikuno Ward. In this embodiment, since flyer 2 is used, it is referred to as the number of flyers distributed, but in the case of advertising media (including flyer 2), it would be the number of advertising media distributed. This number of flyers distributed is entered using the information input unit 11 for each area where flyer 2 is distributed (or has been distributed), and the contents are stored in the record unit 13. In this embodiment, as mentioned above, 1000 copies (1000 households) were distributed to each area requested by the advertising client, but this is not limited to this; the number of copies can be the same, and the number of copies distributed can be different, such as a number based on population density.

[0076] The information reading ratio calculation unit 45 calculates the "QR code reading ratio," which is the ratio of the total number of QR code readings for each regional area calculated by the total number of information readings calculation unit 15 to the number of flyers distributed for each regional area stored in the recording unit 13, and also calculates the "specific store coupon information reading ratio," which is the ratio of the total number of specific store coupon information readings for each regional area calculated by the total number of information readings calculation unit 15 to the number of flyers distributed for each regional area stored in the recording unit 13. Here, the "regional areas stored in the recording unit 13" mentioned above are the regional areas requested by the advertising client, and in this embodiment, these are "Tennoji Ward," "Chuo Ward," "Naniwa Ward," "Abeno Ward," "Higashinari Ward," and "Ikuno Ward." In this way, the information reading ratio calculation unit 45 calculates the "QR code reading ratio" as "total number of QR codes read / number of flyers distributed" for each regional area, and also calculates the "specific store coupon information reading ratio" as "total number of specific store coupon information read / number of flyers distributed" for each regional area. To briefly explain the calculation of this "QR code reading ratio" and "specific store coupon information reading ratio," in Tennoji Ward, the "number of flyers distributed" is 1000, so the "QR code reading ratio" for Tennoji Ward is 58.9% ((589 / 1000) × 100), and the "specific store coupon information reading ratio" is 9.3% ((93 / 1000) × 100) (see Figure 16). In this embodiment, since QR code 21 is used, it is called the QR code reading ratio, but if "identification information code (including "QR code 21")" is used, it will be called the "identification information code reading ratio." Furthermore, in this embodiment, "each regional area stored in the recording unit 13" refers to the regional areas requested by the advertising client, but it is not limited to this, and may also include surrounding regional areas or other regional areas.

[0077] The Regional Area Reading Rate Display Unit 46 displays the QR code reading rate and the specific store coupon information reading rate for each regional area, calculated by the Information Reading Rate Calculation Unit 45, on a map for each of the following regional areas: Tennoji Ward, Chuo Ward, Naniwa Ward, Abeno Ward, Higashinari Ward, and Ikuno Ward. In this embodiment, the QR code reading rate and the specific store coupon information reading rate for each regional area, calculated by the Information Reading Rate Calculation Unit 45, are displayed on a map for each regional area. However, the system is not limited to this, and the QR code reading rate and the specific store coupon information reading rate for each regional area, calculated by the Information Reading Rate Calculation Unit 45, may be displayed in a format other than a map for each regional area.

[0078] Next, a method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system according to the fourth embodiment of the present invention will be described with reference to the drawings. Here, Figure 16 is a flowchart of the method for visualizing the effectiveness of advertising media using the advertising media effectiveness visualization system according to the fourth embodiment of the present invention. Furthermore, in the fourth embodiment, the QR code reading process (S1) to the calculation of the total number of specific store coupon information reads (S6) are the same as in the first embodiment, so the explanation of the QR code reading process (S1) to the calculation of the total number of specific store coupon information reads (S6) will be omitted, and the explanation will start from S7 below.

[0079] In S7, the information reading ratio calculation process is performed. In this information reading ratio calculation process, the QR code reading ratio ("total QR code readings / number of flyers distributed") is calculated, which is the ratio of the total number of QR code readings for each regional area calculated by the total number of information readings calculation unit 15 to the number of flyers distributed for each regional area stored in the recording unit 13. At the same time, the specific store coupon information reading ratio ("total number of specific store coupon information readings / number of flyers distributed") is calculated, which is the ratio of the total number of specific store coupon information readings for each regional area calculated by the total number of information readings calculation unit 15 to the number of flyers distributed for each regional area stored in the recording unit 13. Specifically, 1000 copies (flyer distributions) were distributed to each of the following areas: Tennoji Ward, Chuo Ward, Naniwa Ward, Abeno Ward, Higashinari Ward, and Ikuno Ward. Therefore, the QR code reading rate in Naniwa Ward was 46.5% ((465 / 1000) x 100) and the specific store coupon information reading rate was 4.6% ((46 / 1000) x 100). In Tennoji Ward, the QR code reading rate was 58.9% ((589 / 1000) x 100) and the specific store coupon information reading rate was 9.3% ((93 / 1000) x 100). In Chuo Ward, the QR code reading rate was 32.4% ((324 / 1000) x 100). In Abeno Ward, the "QR code reading rate" was 2.1% ((21 / 1000)×100), the "QR code reading rate" was 28.6% ((286 / 1000)×100), and the "QR code reading rate" for Abeno Ward was 2.6% ((26 / 1000)×100), and the "QR code reading rate" for Higashinari Ward was 18.9% ((189 / 1000)×100), and the "QR code reading rate" for Higashinari Ward was 1.5% ((15 / 1000)×100), and the "QR code reading rate" for Ikuno Ward was 23.8% ((238 / 1000)×100), and the "QR code reading rate" for Ikuno Ward was 2.8% ((28 / 1000)×100).

[0080] In S8, a process is performed to display the total number of reads for each regional area. In this process, the "QR code read rate" and "specific store coupon information read rate" for each regional area, calculated by the information read rate calculation unit 45, are displayed on a map for each regional area: "Tennoji Ward," "Chuo Ward," "Naniwa Ward," "Abeno Ward," "Higashinari Ward," and "Ikuno Ward." Here, Figure 17 is a diagram showing the display screen of the advertising media effectiveness visualization system in the fourth embodiment of the present invention, which displays the QR code read rate and specific store coupon information read rate for the regional areas requested by the advertising client.

[0081] As explained above, by displaying the QR code reading rate for each regional area calculated by the information reading rate calculation unit 45, it is possible to visualize the comparison of the number of people interested in the products and services listed on flyer 2 in each regional area with other regional areas. Therefore, even if the number of flyers distributed differs in each regional area, the number of potential customers in each regional area can be compared uniformly, and sales strategies can be developed that are tailored to that number of potential customers. Furthermore, by displaying the specific store coupon information reading rate for each regional area calculated by the information reading rate calculation unit 45, it is possible to visualize the comparison of the number of people interested in purchasing the products and services listed on flyer 2 in each regional area with other regional areas. Therefore, even if the number of flyers distributed differs in each regional area, efficient sales strategies can be implemented, such as concentrating flyer 2 distribution in regional areas with a high specific store coupon information reading rate.

[0082] The embodiments disclosed herein should be considered in all respects to be illustrative and not restrictive. Furthermore, the scope of the present invention is indicated by the claims rather than by the foregoing description, and all modifications within the meaning and scope of equivalence to the claims are intended to be included. [Explanation of Symbols]

[0083] 1. Advertising Media Effectiveness Visualization System 2. Flyer 3. User's mobile device 4. Advertiser terminal 5. Specific store terminals 11. Information Input Section 12 Receiver 13 Storage section 14. Transmitter 15. Information Read Total Calculation Unit 16. Display section for total number of readings per regional area. 21 QR Codes 22. Specific Store Coupon Information 23 Coupon QR Code 24 Page Save Button 25. Information Read Total Calculation Unit 26. Display section for total number of readings per regional area. 31 Location information request approval / rejection image 32 Allow button 33. Don't Allow button 34 External Access Analysis Department 35. Total Information Read Sub-Category Calculation Unit 36. Display section for total number of readings per regional area. 45. Information reading ratio calculation unit 46. ​​Display section showing reading percentage by region / area

Claims

1. An advertising media effectiveness visualization system that can visualize the effectiveness of advertising media distributed in multiple regions, When an identification information code displayed on the advertising medium is read by a code reader's information terminal, a receiving unit receives an identification information code reading position signal containing the reading position information where the identification information code was read and an identification information code reading date and time signal containing the reading date and time information where the identification information code was read, transmitted from the information terminal. A storage unit in which information code identification information identifying the identification information code that is published on the advertising medium is input and recorded, and in which the receiving unit stores the identification information code reading date and time information obtained from the identification information code reading date and time signal received from the information terminal and the identification information code reading position information obtained from the identification information code reading position signal, in association with the access ID which is the management number of the signal group transmitted from the information terminal or the like. A transmission unit that, after the identification information code printed on the advertising medium is read by the information terminal, transmits specific store coupon information to the information terminal in association with the access ID stored in the storage unit, When the specified store reads the specified store coupon information, the receiving unit receives a specified store coupon information reading signal associated with the access ID transmitted from the specified store. The storage unit stores the specific store coupon information reading information obtained from the specific store coupon information reading signal received by the receiving unit, in association with the access ID. For each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, the total number of identification information code readings is calculated using the identification information code reading location information of the access ID to calculate the number of times the identification information code published on the advertising medium has been read by the code reader, and for each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, the total number of specific store coupon information readings is calculated using the specific store coupon information reading information and the identification information code reading location information of the access ID to calculate the number of times the specific store coupon information has been read by the specific store, and The system includes a total number of readings display unit for each regional area that displays the total number of readings of the identification information code and the total number of readings of the specific store coupon information for each regional area, calculated by the total number of readings calculation unit, for each regional area. The advertising media effectiveness visualization system is characterized in that the total number of reads per regional area display unit displays the total number of reads of the identification information code for each regional area calculated by the total number of reads of the information, thereby visualizing regional areas where many people are interested in the products and services advertised on the advertising media for each regional area, and further displays the total number of reads of the specific store coupon information for each regional area calculated by the total number of reads of the information, thereby visualizing regional areas where many people are willing to purchase the products and services advertised on the advertising media for each regional area.

2. An advertising media effectiveness visualization system that can visualize the effectiveness of advertising media distributed in multiple regions, When an identification information code displayed on the advertising medium is read by a code reader's information terminal, a receiving unit receives an identification information code reading position signal containing the reading position information where the identification information code was read and an identification information code reading date and time signal containing the reading date and time information where the identification information code was read, transmitted from the information terminal. A storage unit in which information code identification information identifying the identification information code that is published on the advertising medium is input and recorded, and in which the receiving unit stores the identification information code reading date and time information obtained from the identification information code reading date and time signal received from the information terminal and the identification information code reading position information obtained from the identification information code reading position signal, in association with the access ID which is the management number of the signal group transmitted from the information terminal or the like. A transmission unit that, after the identification information code printed on the advertising medium is read by the information terminal, transmits specific store coupon information to the information terminal in association with the access ID stored in the storage unit, When the specified store reads the specified store coupon information, the receiving unit receives a specified store coupon information reading signal associated with the access ID transmitted from the specified store. The storage unit stores the specific store coupon information reading information obtained from the specific store coupon information reading signal received by the receiving unit, in association with the access ID. For each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, the total number of identification information code readings is calculated using the identification information code reading location information of the access ID to calculate the number of times the identification information code published on the advertising medium has been read by the code reader. For each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, the total number of specific store coupon information readings is calculated using the specific store coupon information reading information and the identification information code reading location information of the access ID to calculate the number of times the specific store coupon information has been read by the specific store. The total number of information readings is also calculated for each regional area, and the ratio of the total number of specific store coupon information readings to the total number of identification information code readings is also calculated. The system includes a total number of reads per region display unit that displays the total number of reads of the identification information code for each region calculated by the total number of reads of the identification information code for each region, and the ratio of the total number of reads of the specific store coupon information to the total number of reads of the identification information code for each region. The advertising media effectiveness visualization system is characterized in that the total number of reads per regional area display unit displays the total number of reads of the identification information code for each regional area calculated by the total number of reads of the information, thereby visualizing regional areas where many people are interested in the products and services advertised on the advertising media for each regional area, and further displays the ratio of the total number of reads of the specific store coupon information to the total number of reads of the identification information code for each regional area calculated by the total number of reads of the information, thereby visualizing regional areas where the proportion of people who are interested in the products and services advertised on the advertising media for each regional area is large.

3. The advertising media effectiveness visualization system according to claim 1, characterized in that the identification information code displayed on the advertising media is a QR code.

4. The identification information code displayed on the aforementioned advertising medium incorporates the system operation URL. When the identification information code is read by the information terminal, the receiving unit receives a system operation URL access signal that incorporates the system operation URL transmitted from the information terminal. The recording unit stores the system operation URL access information obtained from the system operation URL access signal received by the receiving unit, associating it with the access ID. The transmission unit transmits the system operation URL access information associated with the access ID recorded in the storage unit to the external access analysis unit as a system operation URL access signal, for each regional area corresponding to the location information for reading the identification information code of each access ID stored in the storage unit. The receiving unit is analyzed by the external access analysis unit using the system operation URL access signal and receives from the external access analysis unit at least one regional area reading gender ratio information and regional area reading age ratio information of the owners of the information terminals of the code readers for each regional area corresponding to the system operation URL access signal as an access analysis result signal. The recording unit stores, separately for each regional area, at least one piece of information: the gender ratio information read for each regional area and the age ratio information read for each regional area, transmitted from the external access analysis unit. The system further includes an information read total sub-category calculation unit that uses the gender ratio information and / or age ratio information for each region read, which are stored separately in the memory unit for each region, to calculate at least one of the gender-specific and age-specific total number of identification information code reads for each region calculated by the information read total calculation unit. The storage unit stores at least one of the number of genders and ages for which the identification information codes were read, calculated by the total number of information read sub-categories. The aforementioned regional area total reading display unit displays at least one of the number of identification information codes read by gender and the number of identification information codes read by age, which are stored in the storage unit, for each regional area. The advertising media effectiveness visualization system according to claim 3, characterized in that the total number of readings per regional area display unit displays the number of readings of the identification information code by gender and / or by age for each regional area, thereby making visible the regional areas in which there are a large number of people of gender and / or age who are interested in the products and services advertised on the advertising media for each regional area.

5. An advertising media effectiveness visualization system that can visualize the effectiveness of advertising media distributed in multiple regions, When an identification information code displayed on the advertising medium is read by a code reader's information terminal, a receiving unit receives an identification information code reading position signal containing the reading position information where the identification information code was read and an identification information code reading date and time signal containing the reading date and time information where the identification information code was read, transmitted from the information terminal. A storage unit stores information code identification information that identifies the identification information code published on the advertising medium, the number of copies of the advertising medium distributed to each regional area, and the identification information code reading date and time information obtained from the identification information code reading date and time signal received by the receiving unit from the information terminal, and the identification information code reading position information obtained from the identification information code reading position signal, in association with the access ID, which is the management number of the signal group transmitted from the information terminal, etc. A transmission unit that, after the identification information code printed on the advertising medium is read by the information terminal, transmits specific store coupon information to the information terminal in association with the access ID stored in the storage unit, When the specified store reads the specified store coupon information, the receiving unit receives a specified store coupon information reading signal associated with the access ID transmitted from the specified store. The storage unit stores the specific store coupon information reading information obtained from the specific store coupon information reading signal received by the receiving unit, in association with the access ID. For each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, the total number of identification information code readings is calculated using the identification information code reading location information of the access ID to calculate the number of times the identification information code published on the advertising medium has been read by the code reader, and for each regional area corresponding to the identification information code reading location information of each access ID stored in the storage unit, the total number of specific store coupon information readings is calculated using the specific store coupon information reading information and the identification information code reading location information of the access ID to calculate the number of times the specific store coupon information has been read by the specific store, and The information reading ratio calculation unit calculates an identification information code reading ratio, which is the ratio of the total number of identification information codes read for each regional area calculated by the total number of information reads calculation unit to the number of advertising media distributed for each regional area stored in the recording unit, and also calculates a specific store coupon information reading ratio, which is the ratio of the total number of specific store coupon information read for each regional area calculated by the total number of information reads calculation unit to the number of advertising media distributed for each regional area stored in the recording unit. The system includes a regional area reading ratio display unit that displays the reading ratio of the identification information code and the reading ratio of the specific store coupon information for each regional area, calculated by the information reading ratio calculation unit, for each regional area. The advertising media effectiveness visualization system is characterized in that the reading ratio display unit for each region displays the reading ratio of the identification information code for each region calculated by the information reading ratio calculation unit, thereby visualizing the comparison of the number of people interested in the products and services listed on the advertising media in each region with other regions in multiple areas, and furthermore, by displaying the reading ratio of the specific store coupon information for each region calculated by the information reading ratio calculation unit for each region, the system can visualize the comparison of the number of people willing to purchase the products and services listed on the advertising media in each region with other regions in multiple areas.

6. The advertising media effectiveness visualization system according to claim 1, characterized in that the total number of readings for each regional area is displayed on a map for each regional area.

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