In-store advertising panels

The advertising body for storefronts transforms into a three-dimensional form with character eyes that appear to follow customers, addressing the lack of attention-grabbing features in existing designs and enhancing engagement.

JP2026110748APending Publication Date: 2026-07-02BANDAI CO LTD

Patent Information

Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
BANDAI CO LTD
Filing Date
2026-04-24
Publication Date
2026-07-02

AI Technical Summary

Technical Problem

Existing storefront advertising bodies lack the ability to effectively draw customer attention and enhance engagement.

Method used

An advertising body for storefronts that can transform from a flat first form to a three-dimensional second form, featuring a character part with holes and a pattern visible through these holes, allowing the character's eyes to appear as if they are looking at customers from different angles, enhancing visual engagement.

Benefits of technology

The solution creates an eye-catching advertising structure that captures customer attention and enhances engagement by making it appear as if the character is actively looking at customers, regardless of their viewing position.

✦ Generated by Eureka AI based on patent content.

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    Figure 2026110748000001_ABST
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Abstract

We provide highly eye-catching in-store advertising materials. [Solution] The in-store advertisement 1 comprises a main body 10 that can be transformed from a first form to a second form, and a character part 20 that can be connected to the main body 10. The character part 20 includes a hole 28, and in the second form, it is connected to the main body 10 in a spaced position at least near the hole 28, and a pattern is formed on the main body 10 at a position visible from the hole 28. Since the pattern on the main body 10, which is positioned spaced apart from the hole 28, can be seen from behind the hole 28 of the character, the pattern inside the hole 28 can change position relative to the hole 28 depending on the direction from which the hole 28 is viewed, making it appear as if it is moving, and thus increasing the attention-grabbing potential of the in-store advertisement 1.
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