Package product

Abstract

To provide a package product that can enhance the appeal effect to users and give users a sense of trust in absorbent articles. 【Solution means】The package product 1 includes a plurality of absorbent articles for adults, and a package 10 that stores the plurality of absorbent articles and has at least a front surface portion 10a on which information about the absorbent articles is displayed. The front surface portion 10a has a background area A1 and at least one object area A2 that is arranged to overlap a part of the background area A1 and shows at least one object different from the absorbent article. In the Lab color space, the average color difference ΔE between the average value of the pixel values of the background area A1 and the average value of the pixel values of each of the at least one object area A2 is 15 or less.

Description

Technical Field

[0001] The present disclosure relates to a packaged product.

Background Art

[0002] Conventionally, in a package containing a plurality of absorbent articles, information for a user to check the specifications of the absorbent articles and the like is displayed (see Patent Document 1).

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] Normally, in the above-described package, information for appealing to a user (potential customer) about the characteristics of the absorbent article as the content (for example, characters, images, etc. for conveying the effects and favorable impressions of the absorbent article) is displayed. In a packaged product in which a plurality of absorbent articles are stored in a package, while enhancing the appealing effect on the user, it is desired to give the user a sense of trust in the absorbent article.

[0005] Therefore, one aspect of the present disclosure aims to provide a packaged product that can enhance the appealing effect on the user and give the user a sense of trust in the absorbent article.

Means for Solving the Problems

[0006] A package product according to one aspect of the present disclosure includes a plurality of adult absorbent articles and a package that houses the plurality of absorbent articles and has at least a front portion on which information about the absorbent articles is displayed. The front portion has a background area and at least one object area that is disposed so as to overlap a part of the background area and shows at least one object different from the absorbent article. In the Lab color space, the average color difference ΔE between the average value of the pixel values of the background area and the average value of the pixel values of each of the at least one object area is 15 or less.

Advantages of the Invention

[0007] According to the present disclosure, it is possible to provide a package product that can give a user a sense of trust in the absorbent article while enhancing the appealing effect on the user.

Brief Description of the Drawings

[0008]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Modes for Carrying Out the Invention

[0009] From the descriptions in this specification and the attached drawings, at least the following aspects become clear.

[0010] [1] A plurality of adult absorbent articles, a package that houses the plurality of absorbent articles and has at least a front portion on which information about the absorbent articles is displayed, The front surface portion has a background area and at least one object area that is disposed so as to overlap a part of the background area and shows at least one object different from the absorbent article. A package product in which, in the Lab color space, an average color difference ΔE between an average value of pixel values of the background area and an average value of pixel values of each of the at least one object area is 15 or less.

[0011] In the package product of the above [1], the color tone of the object area disposed so as to overlap the background area is deliberately made close to the color tone of the background area. Thereby, it is possible to give a unified impression to the user who visually recognizes the front surface portion of the package, and it is possible to give the user a sense of trust (high-class feeling) regarding the quality of the absorbent article that is the content of the package. In particular, users of adult absorbent articles are often relatively older people such as the wearer himself / herself of the absorbent article or a caregiver (for example, a child of the wearer, etc.). For this reason, by making the design of the front surface portion of the package not a colorful and flashy design but a unified and sophisticated design in which the background area and the object area are deliberately made to have a close color tone as described above, the appealing effect can be effectively enhanced.

[0012] [2] The package product of [1], wherein the at least one object area includes a plurality of object areas.

[0013] According to the configuration of the above [2], by including a plurality of objects (a plurality of object areas corresponding to each of the plurality of objects) in the front surface portion, while increasing the diversity and information amount of the design of the front surface portion of the package product, it is possible to present more appealing points to the user without impairing the overall sense of unity and high-class feeling.

[0014] [3] The package product of [1] or [2], wherein the background area is an area based on achromatic color.

[0015] According to the configuration of [3] above, by using an area with achromatic colors (e.g., white, black, gray, etc.) as the background area, a calm impression and a sense of luxury can be created, and while suppressing the color difference from the object area, the visibility and unity can be enhanced.

[0016] [4] The background area of the package product of [3] is an area with white as the base tone.

[0017] According to the configuration of [4] above, by setting the background area to a white base tone, a sense of cleanliness and security can be emphasized, and a sense of trust (a sense of luxury) suitable for the package of absorbent articles, which are particularly sanitary products, can be given to users.

[0018] [5] The at least one object area of the package product of any one of [1] to [4] includes an object area indicating the material of the absorbent article.

[0019] According to the configuration of [5] above, by providing an object area indicating the material of the absorbent article (e.g., cotton, etc.), the sense of security and high quality of the material can be visually appealed to users.

[0020] [6] The absorbent article is a pant-type disposable diaper, The material of the absorbent article is a material constituting the material arranged on the skin side of the pant-type disposable diaper in the package product of [5].

[0021] According to the configuration of [6] above, for the material of the material that cannot be easily visually recognized from the outside of the absorbent article during use of the absorbent article, the visual appeal effect on users can be enhanced.

[0022] [7] The front part of the package product of [6] has content information representing the absorbent article together with display information indicating the part of the material.

[0023] According to the configuration of [7] above, since the material of the material can be easily visually grasped by the user together with the part of the material that is the target in the absorbent article, the appeal effect can be suitably enhanced.

[0024] [8] The at least one object area includes an object area showing a part of the body of a human model of the age group set as the target for wearing the absorbent article or the clothes worn by the human model, and is any one of the package products of [1] to [7].

[0025] According to the configuration of [8] above, by displaying the human model who is the target user of the absorbent article on the front part, the appeal effect can be enhanced. Furthermore, by deliberately making the color of a part of the body or clothes of the human model close to the background color, the human model can be made to blend into the background area. Thereby, without impairing the unity of the entire package, a calm impression and a sense of luxury can be produced.

[0026] [9] The absorbent article is a pant-type disposable diaper, and is any one of the package products of [1] to [8].

[0027] Since the pant-type disposable diaper is for users with a relatively mild level of care needs (for example, users who can walk alone), the package product may be purchased by the wearer of the absorbent article himself / herself. By applying the above-described front part configuration to such a package product of a pant-type diaper, a sense of trust (a sense of luxury) can be effectively appealed to the wearer himself / herself.

[0028]

[10] The front part has a character area showing the characteristics of the absorbent article, a character arrangement area where the character area is arranged, and a boundary area arranged along the boundary between the character arrangement area and the background area, and in the Munsell color phase ring, the distance between the character color, which is the main color constituting the character area, and the boundary color, which is the main color constituting the boundary area, is 45 degrees or more, and is any one of the package products of [1] to [9].

[0029] According to the configuration of

[10] above, by sufficiently taking the distance on the Munsell hue circle between the character area and the boundary area, the visibility of character information can be enhanced, and both information transmission and design can be achieved simultaneously.

[0030]

[11] In the Munsell hue circle, for the package product of

[10] , the distance between the boundary color and yellow is greater than the distance between the character color and yellow.

[0031] According to the configuration of

[11] above, while deliberately making the boundary area a color close to yellow, which is difficult for older users to visually recognize, the character area is made a color that is easy for older users to see (that is, a color with a greater distance from yellow on the hue circle than the boundary color). By doing so, the visibility of character information can be improved, and the appealing effect can be enhanced.

[0032]

[12] For the package product of

[11] , the average luminance of the boundary area is higher than the average luminance of the character area.

[0033] According to the configuration of

[12] above, by increasing the luminance of the boundary area, a high-class feeling can be effectively produced, and the visibility of character information can be further improved.

[0034]

[13] For the package product of any one of

[10] to

[12] , the at least one object area includes an object area having a portion overlapping with the boundary area.

[0035] According to the configuration of

[13] above, by connecting the character placement area and the background area through the object area having a portion overlapping with the boundary area, it is possible to prevent the character placement area and the background area from being completely separated by the boundary area, and to prevent the boundary area from being separated from the object area and being too prominent. As a result, while preventing the unity of the design from being damaged by the boundary area, the merits of the boundary area described above can be obtained.

[0036] [Embodiment] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings. In the following description, the same or corresponding elements are denoted by the same reference numerals, and redundant descriptions are omitted.

[0037] FIG. 1 is a perspective view of a package product 1 according to an embodiment. FIG. 2 is a front view of the package product 1. FIG. 3 is a view showing an example of the front portion 10a of the package product 1. In FIGS. 1 and 2, the illustration of the design of the front portion 10a is omitted. As shown in FIGS. 1 and 2, the package product 1 includes a package 10 and a plurality of absorbent articles 100 housed in the package 10. As an example, the package 10 has a substantially rectangular parallelepiped shape when housing a plurality of absorbent articles 100. As an example, the absorbent article 100 housed in the package 10 is an adult disposable diaper. Examples of adult disposable diapers include pants-type or tape-type disposable diapers. In the present embodiment, the absorbent article 100 is an adult pants-type disposable diaper.

[0038] As shown in FIG. 2, as an example, a plurality of absorbent articles 100 are housed inside the package 10 in a folded state. For example, the absorbent article 100 is housed in the package 10 in a folded-in-half state. In the example of FIG. 2, the plurality of folded absorbent articles 100 are stacked in two layers, upper and lower, inside the package 10.

[0039] The package 10 has a front portion 10a on which information about the absorbent article 100 is displayed. The front portion 10a is a surface that is assumed to be arranged so as to face the direction of a customer (user) in front of a product shelf, such as when the package product 1 is displayed on a product shelf in a store or the like. In the present embodiment, the front portion 10a is formed in a vertically long rectangular shape. However, the shape of the front portion 10a is not limited to this example, and it may be formed in a horizontally long rectangular shape, a square shape, or a shape other than a rectangular shape. The shape and orientation (up / down, left / right) of the front portion 10a can be appropriately determined according to the three-dimensional shape of the package 10 when a plurality of absorbent articles 100 are housed, the orientation when the package 10 is displayed, and the like.

[0040] As shown in FIG. 3, the front surface portion 10a has a background area A1 and at least one (a plurality in this embodiment) object area A2.

[0041] The background area A1 is an area based on achromatic colors. In other words, most (for example, 50% or more of the area) of the background area A1 is an area composed of achromatic colors such as white, black, and gray. In this embodiment, the entire background area A1 is configured as an area composed of achromatic colors. The background area A1 composed of achromatic colors may be configured as an area composed of only a specific color (for example, white, etc.) without shading, or may be configured as an area provided with a shading gradient. As an example, the background area A1 is configured as an area based on white among achromatic colors. That is, the background area A1 is an area with a color scheme closer to a light color (white) rather than a dark color (black) among achromatic colors.

[0042] The object area A2 is an area arranged to overlap a part of the background area A1, and is an area showing an object different from the absorbent article 100 which is the content of the package 10. Here, "arranged to overlap a part of the background area A1" means that the object area A2 has a part adjacent to the background area A1 (the area where the object area A2 is not arranged), and the object area A2 is arranged with respect to the background area A1 so that the relationship that the object area A2 is located in front of the background area A1 is grasped. In this embodiment, the front surface portion 10a includes a plurality of object areas A2 (object areas A21, A22, A23) corresponding to each of a plurality of different types of objects.

[0043] The plurality of object regions A2 includes an object region A21 indicating the material of the absorbent article 100. As an example, two object regions A21 are arranged in the front part 10a. The material of the absorbent article 100 indicated by the object region A21 is a material that constitutes a material arranged on the skin side (i.e., the inner side) of the absorbent article 100, which is a pant-type disposable diaper. In the present embodiment, the above material is arranged on the skin side of the body circumference portion of the absorbent article 100 so as to touch the skin of the wearer when worn, and is a sheet material (waist sheet) in which the skin side layer is composed of 100% cotton. Further, the object (the material of the absorbent article 100) indicated by the object region A21 is cotton with white flower parts.

[0044] The plurality of objects 20 includes an object region A22 indicating the clothes worn by a person model of the age group set as the target for wearing the absorbent article 100 (in the example of FIG. 3, models of older men and women), and an object region A23 indicating a part of the body of the person model (in the example of FIG. 3, hair).

[0045] The background region A1 and the above-described object regions A21, A22, and A23 are deliberately set to have similar color tones. More specifically, in the Lab color space, the average color difference ΔE between the average value of the pixel values of the background region A1 and the average value of the pixel values of the object region A21 is 15 or less. Similarly, for the object regions A22 and A23, the average color difference ΔE between the average value of the pixel values of the background region A1 and the average value of the pixel values of each of the object regions A22 and A23 is 15 or less.

[0046] The average color difference ΔE between the background region A1 and each object region A2 can be measured, for example, by the following method. (1) Use a general-purpose color difference meter (for example, CR-400 manufactured by Konica Minolta, or equivalent) (measurement diameter: Φ8 mm) and measure in a constant temperature room of 20 degrees. (2) For the package 10 (the part including the front part 10a) placed on a horizontal table, appropriately extract a region of a predetermined area (for example, a rectangular region of 2 cm × 2 cm, or a region cut out in an appropriate shape to have a predetermined area, etc.) from the background region A1, and measure the CIE L * a * b * coordinates of each pixel in the region, and calculate the average coordinates AC1 (the average value of each of L * , a * , and b * ). (3) Perform the process in (2) for a plurality (for example, three) of different regions, and use the average value (L1 * , a1 * , b1 * ) of the plurality of average coordinates AC1 obtained for each of the plurality of regions as the "average value of the pixel values of the background region A1". (4) For the package 10 (the part including the front part 10a) placed on a horizontal table, appropriately extract a region of a predetermined area (for example, a rectangular region of 2 cm × 2 cm, or a region cut out in an appropriate shape to have a predetermined area, etc.) from the object region A2 (for example, one object region A21) to be compared with the background region A1, and measure the CIE L * a * b * coordinates of each pixel in the region, and calculate the average coordinates AC2 (the average value of each of L * , a * , and b * ). (5) Perform the process in (4) for a plurality (for example, three) of different regions, and use the average value (L2 * , a2 * , b2 * ) of the plurality of average coordinates AC2 obtained for each of the plurality of regions as the "average value of the pixel values of the object region A2". (6) Calculate the average color difference ΔE between the background region A1 and the object region A2 of interest using the following formula from the above results. ΔE = 〔(L1 * - L2 * ) 2 + (a1 * - a2 * )2 +(b1 * -b2 * ) 2 〕 1 / 2

[0047] The above method for measuring the average color difference ΔE is an example, and the average color difference ΔE may be measured by a method different from the above measurement method. For example, when one average coordinate AC1 can be measured for the entire background region A1 and one average coordinate AC2 can be measured for the entire object region A2, the average coordinate AC1 may be used as the "average value of the pixel values of the background region A1", and the average coordinate AC2 may be used as the "average value of the pixel values of the object region A2".

[0048] The background region A1 and the object region A2 are preferably the same color system (on average) as a whole. Being the same color system as each other means that in the Munsell color system (100 hues), the color difference is less than 5, the lightness difference is less than 1, or the chroma difference is less than 1, including the case where the colors are the same, and preferably, the average color difference ΔE is less than 12.0.

[0049] In this embodiment, the background region A1 has a color tone that is generally close to white. Also, the object region A21 showing cotton (white flower part) also has a color tone that is similarly close to white. Since the clothes of the human model are also white, the object region A22 also has a color tone that is similarly close to white. Since the hair of the human model is also white hair, the object region A23 also has a color tone that is similarly close to white. Thus, in this embodiment, the background region A1 and each of the object regions A21 to A23 all have a color tone that is close to white. For this reason, the boundary between the background region A1 and each of the object regions A21 to A23 is configured to deliberately have a low contrast. That is, the background region A1 and each of the object regions A21 to A23 are configured to give the impression that the color change from the background region A1 to each of the object regions A21 to A23 is gradual (a seamless impression) visually.

[0050] In the package product 1 having the front part 10a configured as described above, the color tone of the object area A2 arranged to overlap with the background area A1 is deliberately made close to the color tone of the background area A1. Thereby, it is possible to give a unified impression to the user who visually recognizes the front part 10a of the package 10, and it is possible to give the user a sense of trust (high-class feeling) regarding the quality of the absorbent article 100 which is the content of the package 10. In particular, users of the adult absorbent article 100 are often relatively older people such as the wearer himself / herself of the absorbent article 100 or a caregiver (for example, a child of the wearer, etc.). For this reason, by making the design of the front part 10a of the package 10 not a colorful and gaudy design but a unified and sophisticated design in which the background area A1 and the object area A2 are deliberately made to have a close color tone as described above, the appealing effect can be effectively enhanced.

[0051] Further, the package product 1 includes a plurality of object areas A2. By including a plurality of objects (a plurality of object areas A2 corresponding to each of the plurality of objects) in the front part 10a, while increasing the diversity and the amount of information of the design of the front part 10a of the package product 1, it is possible to provide more appealing points to the user without impairing the overall sense of unity and high-class feeling.

[0052] Further, the background area A1 is an area based on achromatic colors. By using an area based on achromatic colors (for example, white, black, gray, etc.) as the background area A1, it is possible to produce a calm impression and a high-class feeling, and it is possible to enhance the visibility and the sense of unity while suppressing the color difference from the object area A2.

[0053] Further, the background area A1 is an area based on white. By making the background area A1 white-based, it is possible to emphasize a sense of cleanliness and security, and it is possible to give the user a sense of trust (high-class feeling) suitable for the package of the absorbent article 100 which is a sanitary product.

[0054] In addition, the plurality of object regions A2 include an object region A21 indicating the material of the absorbent article 100 (in this embodiment, cotton). By providing the object region A21 indicating the material of the absorbent article 100, it is possible to visually appeal to the user about the sense of security and high quality of the material.

[0055] In addition, the absorbent article 100 is a pant-type disposable diaper. Since the pant-type disposable diaper is for users with a relatively mild level of care needs (for example, users who can walk alone), the package product 1 containing the pant-type disposable diaper may be purchased by the wearer of the absorbent article 100 himself / herself. By applying the configuration of the front portion 10a described above to such a package product 1 of the pant-type diaper, it is possible to effectively appeal to the wearer himself / herself about a sense of trust (a sense of luxury).

[0056] In addition, the material of the absorbent article 100 indicated by the object region A21 is a material that constitutes the material disposed on the skin side of the pant-type disposable diaper. As described above, in this embodiment, the above material is a waist sheet entirely (100%) composed of organic cotton. According to the above configuration, for the material of the material that cannot be easily visually recognized from the outside of the absorbent article 100 during the use of the absorbent article 100 (for example, when taking out the absorbent article 100 from the package 10), the visual appeal effect to the user can be enhanced by the object region A21.

[0057] In addition, as shown in FIG. 3, in this embodiment, the front portion 10a has content information 30 representing the absorbent article 100 together with display information indicating the portion of the above material. As an example, the content information 30 includes a rectangular broken line frame indicating the location of the above material (waist sheet) as the above display information. According to the above configuration, since the user can easily visually grasp the portion (the portion around the body) of the material (waist sheet) that is the object of appeal in the absorbent article 100 and the material (cotton) of the material, the appeal effect can be suitably enhanced.

[0058] In addition, the plurality of object regions A2 include an object region showing a part of the body of a human model of the age group for which the absorbent article 100 is intended or the clothes worn by the human model. In the present embodiment, as an example, the plurality of object regions A2 include both an object region A22 showing the clothes of the human model and an object region A23 showing a part of the body (hair) of the human model. By displaying the human model for which the absorbent article 100 is intended on the front portion 10a, the appealing effect can be enhanced. Further, by deliberately making the color of a part of the body of the human model (in this embodiment, the object region A23 showing hair) or the clothes (object region A22) close to the background color, the human model can be made to blend into the background region A1. Thereby, without impairing the unity of the entire package, a calm impression and a high-class feeling can be produced.

[0059] As shown in FIG. 3, the front portion 10a further has a character region A3, a character arrangement region A4, and a boundary region A5.

[0060] The character region A3 is a region composed of characters (text) indicating the features of the absorbent article 100. In the present embodiment, the character region A3 includes the character "Organic cotton" indicating the material feature of the absorbent article 100. However, the information shown in the character region A3 is not limited to the above example, and may be information indicating features other than the material feature, such as the brand of the absorbent article 100, features related to the usage time such as "usable for a long time", and the like.

[0061] The character arrangement region A4 is a region where the character region A3 is arranged. In the present embodiment, the character arrangement region A4 is an elliptical region arranged slightly above the vertical center of the front portion 10a in the center in the width direction of the front portion 10a. A design with exactly the same color as the background region A1 may be applied to the character arrangement region A4, or a design different from the background region A1 may be applied. As an example, the character arrangement region A4 has the same color tone (for example, white) as the background region A1.

[0062] The boundary area A5 is an area arranged along the boundary between the character arrangement area A4 and the background area A1. In the present embodiment, the boundary area A5 is formed in an elliptical ring shape along the contour of the elliptical character arrangement area A4.

[0063] As an example, both the character color, which is the main color constituting the character area A3, and the boundary color, which is the main color constituting the boundary area A5, are colors different from the colors of the background area A1 and each object area A2 (for example, the average color difference ΔE is 12 or more). Also, the distance between the character color and the boundary color in the Munsell color phase ring is preferably 45 degrees or more. Here, the "main color" is the color closest to one of the 20 colors included in the Munsell color phase ring as an overall impression. Therefore, the "main color constituting the area" can be defined as the color having the pixel value closest to the pixel value of the color in the area (the average pixel value when the color changes within the area) among the 20 colors included in the Munsell color phase ring. Alternatively, the "main color constituting the area" may be defined as the color that is perceived as the color closest to one of the 20 colors included in the Munsell color phase ring when viewed by an ordinary person with color vision (for example, the color that obtained the most answers when questioned to a predetermined number of people such as 10 people).

[0064] As an example, the character color of the character area A3 is green (5G), and the boundary color of the boundary area A5 is yellow (5Y). In this case, the distance between the character color (5G) and the boundary color (5Y) in the Munsell color phase ring is 72 degrees. Thus, by sufficiently taking the distance between the character area A3 and the boundary area A5 on the Munsell color phase ring, the visibility of the character information shown in the character area A3 can be enhanced, and both information transmission and design can be achieved. From the viewpoint of enhancing the above effects, the distance between the character color and the boundary color in the Munsell color phase ring is more preferably 90 degrees or more.

[0065] Also, in the Munsell color wheel, the distance between the boundary color of the boundary region A5 and yellow ("5Y" in the Munsell color wheel) is preferably greater than the distance between the color of the character region A3 (character color) and yellow. As described above, in this embodiment, since the boundary color is yellow (5Y), the distance in the Munsell color wheel between the boundary color and yellow is 0 degrees. On the other hand, since the character color is green (5G), the distance in the Munsell color wheel between the character color and yellow is 72 degrees. In this way, while deliberately making the boundary region A5 a color close to yellow, which is difficult for older users to visually recognize, the character region A3 is made a color that is also easy for older users to see (that is, a color with a greater distance from yellow in the Munsell color wheel than the boundary color), thereby improving the visibility of the character information shown in the character region A3 and enhancing the appeal effect.

[0066] Also, the average luminance of the boundary region A5 may be higher than the average luminance of the character region A3. For example, the boundary region A5 may be provided with a decorative design such as gold leaf. By increasing the luminance of the boundary region A5, a sense of luxury can be effectively produced, and the visibility of the character information shown in the character region A3 arranged within the character arrangement region A4 surrounded by the boundary region A5 can be further improved.

[0067] Further, the plurality of object regions A2 include an object region (in this embodiment, the object region A21 indicating cotton) having a portion overlapping with the boundary region A5. Here, "overlapping with the boundary region A5" means that the object region A21 has a portion adjacent to the boundary region A5 (the region where the object region A21 is not arranged), and the object region A21 is arranged with respect to the boundary region A5 such that the relationship that the object region A21 is located in front of the boundary region A5 is grasped. According to the above configuration, by connecting the character arrangement region A4 and the background region A1 via the object region A21 having a portion overlapping with the boundary region A5, it is possible to prevent the character arrangement region A4 and the background region A1 from being completely separated by the boundary region A5, and to prevent the boundary region A5 from being separated from the object region A2 and being too prominent. Thereby, while preventing the unity of the design from being damaged by the boundary region A5, the merits of the boundary region A5 described above can be obtained.

[0068] The form of the package product of the present disclosure is not limited to the above embodiment. For example, as shown in FIG. 4, the front portion 10a may have two linear boundary regions A6 extending in the lateral direction so as to sandwich the character arrangement region A4 from above and below, instead of the elliptical boundary region A5. Further, in the example of FIG. 3, the character arrangement region A4 had a different color tone from the background region A1, but the character arrangement region A4 may have the same color tone as the background region A1. For example, in the example of FIG. 4, the character arrangement region A4 may be constituted by the central region of the background region A1 divided into three by the two boundary regions A6. Further, as still another example, two linear boundary regions extending in the vertical direction may be provided on the front portion 10a so as to sandwich the character arrangement region A4 from the left and right.

[0069] Also, in the examples of FIGS. 3 and 4, the background area A1 was provided so as to extend over the entire front part 10a. However, the background area A1 (the area including the various areas A2 to A4 described above) may be provided in a part of the front part 10a (for example, in a range of 50% or more of the entire front part 10a). For example, as shown in FIG. 5(A), the background area A1 may be provided in an area approximately half of the front part 10a (the upper half in this example). Also, as shown in FIG. 5(B), the background area A1 may be formed in a shape other than a rectangular shape. In this example, the background area A1 is formed in an oval shape that is long vertically and provided in the central part of the front part 10a. Also, some of the configurations included in the above-described embodiments may be appropriately changed or omitted, or other configurations may be added.

Explanation of Reference Numerals

[0070] 1... Package product, 10... Package, 10a... Front part, 100... Absorbent article, A1... Background area, A2, A21, A22, A23... Object area, A3... Character area, A4... Character arrangement area, A5, A6... Boundary area.

Claims

1. A plurality of absorbent articles for adults, and a package that stores the plurality of absorbent articles and has at least a front portion on which information about the absorbent articles is displayed, wherein the front portion has a background area and at least one object area that is arranged to overlap a part of the background area and shows at least one object different from the absorbent article, A package product, wherein in the Lab color space, the average color difference ΔE between the average pixel value of the background area and the average pixel value of each of the at least one object area is 15 or less.

2. The package product according to claim 1, wherein the at least one object area includes a plurality of object areas.

3. The package product according to claim 1, wherein the background area is an area based on achromatic colors.

4. The package product according to claim 3, wherein the background area is an area based on white.

5. The package product according to any one of claims 1 to 4, wherein the at least one object area includes an object area showing the material of the absorbent article.

6. The absorbent article is a pant-type disposable diaper, The package product according to claim 5, wherein the material of the absorbent article is a material constituting a material arranged on the skin side of the pant-type disposable diaper.

7. The package product according to claim 6, wherein the front portion has content information representing the absorbent article together with display information showing a part of the material.

8. The package product according to any one of claims 1 to 4, wherein the at least one object area includes an object area showing a part of the body of a human model of an age set as the target for wearing the absorbent article or clothes worn by the human model.

9. The package product according to any one of claims 1 to 4, wherein the absorbent article is a pant-type disposable diaper.

10. The front portion has a character area showing the characteristics of the absorbent article, a character arrangement area where the character area is arranged, and a boundary area arranged along the boundary between the character arrangement area and the background area, The package product according to claim 1, wherein the distance in the Munsell color phase ring between the character color, which is the main color constituting the character area, and the boundary color, which is the main color constituting the boundary area, is 45 degrees or more.

11. The package product according to claim 10, wherein in the Munsell color wheel, the distance between the boundary color and yellow is greater than the distance between the character color and yellow.

12. The package product according to claim 11, wherein the average luminance of the boundary region is higher than the average luminance of the character region.

13. The package product according to any one of claims 10 to 12, wherein the at least one object region includes an object region having a portion overlapping with the boundary region.

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