Advertising equipment

Abstract

To provide an advertising implement that has a stronger presence and can surely attract customers' attention. [Solution] The advertising device 1 has an advertising display unit 2 that displays an advertisement on a surface 8A, a support frame 4 that supports the advertising display unit 2 so that it can move relative to the support frame 4, a motor 40 provided on the support frame 4, and a transmission unit 42 that transmits the rotational motion of the motor 40 to the advertising display unit 2 as a moving motion of the advertising display unit 2. When the motor 40 is rotated, the rotational motion of the motor 40 is transmitted to the advertising display unit 2 by the transmission unit as a moving motion, and the advertising display unit 2 moves relative to the support frame 4.

Description

[Technical Field]

[0001] The present invention relates to advertising equipment, for example, advertising equipment used to display advertisements in stores. [Background technology]

[0002] Conventionally, advertising devices installed in store aisles, on product shelves, or outdoors include, for example, the one described in Patent Document 1. The advertising display device described in Patent Document 1 is installed on a product shelf or counter in a store, and plays and displays content data such as video, images, and audio to attract customers' attention. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Utility Model Registration No. 3250745 Summary of the Invention [Problem to be solved by the invention]

[0004] However, with conventional advertising devices such as those described above, customers may not notice their presence when standing in front of a store, in front of a product shelf, or at a counter, or even if they do notice them, they may leave without checking the content. Therefore, there is a need for advertising displays that can more effectively attract customer attention. The object of the present invention is to provide an advertising device that has a stronger presence and can surely attract customers' attention. [Means for solving the problem]

[0005] In order to achieve the above-mentioned object, the advertising device of the present invention is characterized by having an advertising display unit that displays advertisements, a support frame that supports the advertising display unit so that it can move relative to the support frame, a motor provided on the support frame, and a transmission unit that transmits the rotational motion of the motor to the advertising display unit as a moving motion of the advertising display unit.

[0006] In this device, when the motor is rotated, the rotational motion of the motor is transmitted to the advertising display unit via the transmission unit as a moving motion, causing the advertising display unit to move relative to the support frame. Because the advertising display unit moves while displaying the advertisement, it has a stronger presence when placed on the floor, shelf, counter, outdoors, etc. in a store, and is more likely to attract customer attention.

[0007] In the present invention, preferably, the transmission unit includes a radial arm having one end fixed to the output shaft of the motor and a swing arm having one end attached to the other end of the radial arm, the other end of the swing arm being attached to the advertising display unit. In this device, when the motor rotates, the radial arm rotates, causing the swing arm to swing, transmitting the swinging motion to the advertising display unit. Because the advertising display unit swings while displaying the advertisement, its presence is enhanced even when it is placed on a store floor, shelf, counter, or outdoors, and it reliably attracts customer attention with a simple mechanism.

[0008] In the present invention, preferably, the transmission unit includes a radial arm having one end fixed to the output shaft of the motor, and an actuating plate fixed to the advertising display unit and contacting and being pressed by the other end of the radial arm to move the advertising display unit relative to the support frame. In this device, when the motor rotates, the radial arms rotate together, contacting and pushing against the actuating plate. The actuating plate is pushed by the radial arms, causing the advertising display unit to move relative to the support frame. Because the advertising display unit moves while displaying an advertisement, its presence is enhanced, even when placed on a store floor, shelf, or counter, and it is more likely to attract customer attention.

[0009] In the present invention, the support frame preferably supports the advertising display unit so that it can rotate. In this device, the support frame rotatably supports the advertising display unit, so when the rotational motion of the motor is transmitted to the transmission unit as a moving motion of the advertising display unit, the advertising display unit rotates around the point supported by the support frame. Because the advertising display unit rotates while displaying the advertisement, its presence is enhanced even when it is placed on a store floor, shelf, counter, outdoors, etc., and it is more likely to attract customer attention.

[0010] In the present invention, the advertising display unit is preferably suspended from the support frame via a spring, and is thereby supported movably relative to the support frame. In this device, the advertising display unit is suspended from the support frame via a spring. When the rotational motion of the motor is transmitted to the advertising display unit by the transmission unit, the advertising display unit moves irregularly due to the force from the transmission unit and the force of the spring. Because the advertising display unit moves irregularly while displaying an advertisement, it has a stronger presence and more reliably attracts customer attention, even when placed on a store floor, shelf, counter, or outdoors. Furthermore, because the advertising display unit moves irregularly, its movement is unexpected, further attracting customer attention.

[0011] In the present invention, preferably, one end of the spring is fixed to the top of the support frame, and the other end of the spring is fixed to approximately the center in the height direction of the rear surface of the advertising display unit. In this device, the advertising display unit is supported at approximately the center of its height by a spring with one end fixed to the top of the support frame, making it easier for the advertising display unit to move both vertically and horizontally, resulting in more complex movements for the advertising display unit and making it more likely to attract customer attention.

[0012] In the present invention, the support frame preferably includes an abutment portion configured to abut against a rear surface of the advertising display portion at a position spaced a predetermined distance from the position where the spring is attached. In this way, the contact part contacts the advertising display at a predetermined distance from the point where the spring is attached, so the movement of the advertising display, which is moved by the force of the transmission part and the spring, in the direction perpendicular to the advertising display surface is suppressed, and it moves more easily within the advertising display surface. This makes the advertising display surface easier to see for customers and increases visibility.

[0013] In addition, in order to achieve the above-mentioned object, the advertising device of the present invention comprises an advertising display unit that displays advertisements, and a support frame that supports the advertising display unit so that it can move relative to the support frame, and the advertising display unit is supported on the support frame via a spring, thereby being supported so that it can move relative to the support frame. In this device, the advertising display unit is supported on the support frame via a spring, so when a customer or store clerk touches the advertising display unit, or when the advertising display unit is pushed by wind or other factors, the advertising display unit moves irregularly due to the force of the spring. Because the advertising display unit moves irregularly while displaying an advertisement, it has a greater presence and more reliably attracts customer attention, even when placed on a store floor, product shelf, counter, or outdoors. Furthermore, because the advertising display unit moves irregularly, its movement is unexpected, further attracting customer attention. [Brief explanation of the drawings]

[0014] [Figure 1] 1 is a front view of an advertising device according to a first embodiment of the present invention; [Figure 2] 1 is a side view of an advertising device according to a first embodiment of the present invention; [Figure 3] 1 is a rear view of an advertising device according to a first embodiment of the present invention; FIG. [Figure 4] 1 is a front view showing the state in which the advertising display unit of the advertising device according to the first embodiment of the present invention moves; FIG. [Figure 5] 10 is a rear view of an advertising device according to a second embodiment of the present invention; FIG. [Figure 6] 10 is a side view of an advertising device according to a second embodiment of the present invention; FIG. DETAILED DESCRIPTION OF THE INVENTION

[0015] Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. In the second and subsequent embodiments, the same components as those in the first embodiment will be denoted by the same reference numerals in the drawings, and their description will be simplified or omitted.

[0016] [First embodiment] Fig. 1 is a front view of an advertising device 1 according to a first embodiment of the present invention, Fig. 2 is a side view of the advertising device 1, and Fig. 3 is a rear view of the advertising device 1. As shown in Figs. 1 to 3, the advertising device 1 comprises an advertising display unit 2 that displays an advertisement on its surface, a support frame 4 that supports the advertising display unit 2, and a driving means 6 for moving the advertising display unit 2.

[0017] As shown in FIG. 1 , the advertising display unit 2 has an advertising display board 8 in the form of a substantially rectangular plate, and a support board 10 that supports the advertising display board 8 on the back side of the advertising display board 8. A display area 12 is provided on a front surface 8A of the advertising display board 8, in which advertising information such as advertisements for store products and information about the products is displayed. The shape of the display area 12 can be any shape, such as a rectangle, an oval, a circle, or a heart shape. In this embodiment, the display area 12 is shown as a substantially rectangle that corresponds to the shape of the front surface 8A of the advertising display board 8. Predetermined advertising information is displayed in the display area 12 using paper, a display, or the like.

[0018] 3, the support board 10 has a vertical support board 14 arranged vertically in the widthwise center of the back surface 8B of the advertising display board 8, and a horizontal support board 16 arranged horizontally at a position slightly above the heightwise center of the back surface 8B of the advertising display board 8. An upper clip 18 is attached to the upper end of the vertical support board 14, clamping and fixing the upper end of the vertical support board 14 to the upper end of the advertising display board 8. In addition, a lower clip 20, which is longer than the upper clip 18 and clamps and fixes the lower end of the vertical support board 14 to the lower end of the advertising display board 8, is attached to the lower end of the vertical support board 14.

[0019] Arms 22 are attached to the left and right side surfaces of the advertising display unit 2, and legs 24 are attached to the bottom surface. The arms 22 have springs 26 the upper ends of which are fixed to both ends of the horizontal support plates 16 of the advertising display unit 2, and hands 28 fixed to the lower ends of the springs 26. The legs 24 have springs 30 the upper ends of which are fixed to the bottom surface of the lower clip 20 of the advertising display unit 2, and feet 32 fixed to the lower ends of the springs 30. The lower ends of the feet 32 are fixed to the support frame 4.

[0020] The support frame 4 has a base 34 placed on the installation surface of the advertising equipment 1, and a support rod 36 extending vertically from the base 34. The base 34 is formed in a disk shape, and the feet 32 are fixed to its upper surface. The support rod 36 extends from a position between the two feet 32 on the upper surface of the base 34 and rearward of the feet 32 to above an intersection 38 between the vertical support plate 14 and the horizontal support plate 16. The support rod 36 rotatably supports the vertical support plate 14 and the horizontal support plate 16, i.e., the advertising display unit 2, at the intersection 38.

[0021] The driving means 6 has a motor 40 fixed to the support rod 36 of the support frame 4 and a transmission unit 42 that transmits the rotational motion of the motor 40 to the advertising display unit 2 as a rotational motion of the advertising display unit 2. 2 and 3, the motor 40 is attached to the side of the support rod 36 at a position below the intersection 38 of the support rod 36. An output shaft 44 of the motor 40 extends toward the front of the advertising device 1.

[0022] The transmission unit 42 includes a radial arm 46 having one end fixed to the output shaft 44 of the motor 40, and a swing arm 48 connected to the radial arm 46 to swing the advertising display unit 2. One end of the swing arm 48 is rotatably connected to the radial arm 46, and the other end is rotatably connected to the lateral support plate 16 of the advertising display unit 2.

[0023] The advertising device 1 configured in this manner operates as follows. FIG. 4 is a front view showing the state in which the advertising display unit 2 of the advertising device 1 according to the first embodiment of the present invention is moving. When the desired advertising information is displayed in the display area 12 and the advertising apparatus 1 is placed on a floor, counter surface, or the like, and the motor 40 is rotated, the radial arm 46 fixed to the output shaft 44 of the motor 40 rotates. The swing arm 48 transmits the rotational motion of the radial arm 46 to the horizontal support plate 16 of the advertising display unit 2. Because the advertising display unit 2 is supported by the support frame 4 so as to be rotatable at the intersection 38, the motion transmitted from the swing arm 48 causes the advertising display unit 2 to rotate about the intersection 38, as shown in FIG.

[0024] According to this embodiment configured as above, the following excellent effects can be obtained. The advertising device 1 has an advertising display unit 2 and a support frame that rotatably supports the advertising display unit 2, and the advertising display unit 2 rotates relative to the support frame 4 by the motor 40 and transmission unit 42 of the driving means 6, so that the advertising device 1 can have a stronger presence when placed on the floor or counter of a store, and its movement can reliably attract customers' attention.

[0025] Since the transmission unit 42 has the radial arm 46 and the swing arm 48, the advertising display unit 2 can be swung simply by rotating the motor 40. Therefore, movement can be added to the advertising display unit 2 with a simple structure, and customer attention can be more reliably attracted.

[0026] Since the arms 22 and legs 24 are attached to the advertising display part 2, the advertising device 1 looks like a human-shaped character, making the advertising device 1 more approachable and more reliably attracting the attention of customers.

[0027] The support rods 36 of the support frame 4 rotatably support the advertising display unit 2 at the intersections 38, so that the advertising display unit 2 rotates around the intersections 38. In this embodiment, the arms 22 and legs 24 are attached to the advertising display unit 2, so that when the advertising display unit 2 rotates, it moves like a human leaning its body left or right, and this movement can more reliably attract customers' attention.

[0028] [Second embodiment] Next, an advertising device 1 according to a second embodiment of the present invention will be described. FIG. 5 is a rear view of the advertising device 1 according to the second embodiment of the present invention, and FIG. 6 is a side view of the advertising device 1 according to the second embodiment of the present invention.

[0029] As shown in Figure 5, the driving means 50 of the advertising equipment 1 of this embodiment has a motor 52 fixed to the support rod 36 of the support frame 4, and a transmission unit 54 that transmits the rotational motion of the motor 52 to the advertising display unit 2 as a moving motion, particularly a swinging motion, of the advertising display unit 2. The motor 52 is fixed to the end of a fixed frame 53 that extends laterally from a position on the support rod 36 below the intersection 38. An output shaft 56 of the motor 52 extends toward the front of the advertising display unit 2.

[0030] The transmission unit 54 has a radial arm 58 having one end fixed to the output shaft 56 of the motor 52 and an operating plate 60 that can come into contact with the other end of the radial arm 58 . The radial arm 58 extends radially from the output shaft 56 of the motor 52, and when facing vertically, its other end is located above the operating plate 60, above the intersection 38, and above the upper end of the lateral support plate 16. The actuating plate 60 is attached to the lower end of the lateral support plate 16 between the output shaft 56 of the motor 52 and the vertical support plate 14 so as to protrude rearward from the lateral support plate 16. The actuating plate 60 is arranged so that when the radial arms 58 rotate due to rotation of the motor 52, the tip ends of the radial arms 58 come into contact with the actuating plate 60.

[0031] As shown in Fig. 6, in this embodiment, the advertising display unit 2 is suspended from the support frame 4 via a spring 62. One end of the spring 62 is attached to a spring mounting portion 64 at the top end, which is the top of the support frame 4, and the other end of the spring 62 is attached to a spring mounting portion 66 provided on the vertical support plate 14 of the advertising display unit 2 at a position below the intersection 38 and below the output shaft 56 of the motor 52. This mounting position is approximately the center of the advertising display unit 2 in the height direction. With this structure, the advertising display unit 2 is suspended from the support frame 4 by the spring 62.

[0032] A cylindrical member 68 having a horizontal axis is provided on the surface of the support rod 36 of the support frame 4 facing the advertising display unit 2 as an abutment. The cylindrical member 68 has its outer surface fixed to the support rod 36, and its opposite outer surface is capable of abutting against the rear surface of the advertising display unit 2, more specifically, the vertical support plate 14. The cylindrical member 68 is positioned a predetermined distance away from the spring mounting portion 66 of the spring 62.

[0033] The advertising device 1 of the second embodiment configured as above operates as follows. When the motor 52 rotates, the radial arm 58 fixed to the output shaft 56 rotates, and its tip comes into contact with and pushes the operating plate 60. As a result, the advertising display unit 2 to which the operating plate 60 is fixed moves downward. When the radial arm 58 rotates further and the contact between its tip and the operating plate 60 is released, the advertising display unit 2 bounces upward due to the biasing force of the spring 62 and the biasing force of the spring portion 30 of the leg portion 24, and swings irregularly. While the advertising display unit 2 swings, the cylindrical member 68 abuts against the back surface of the advertising display unit 2, thereby maintaining a constant distance between the advertising display unit 2 and the support frame 4 and restricting the forward and backward movement of the advertising display unit 2.

[0034] According to this embodiment configured as above, in addition to the effects obtained in the first embodiment, the following excellent effects can be obtained. Since the transmission unit 54 has a radial arm 58 and an operating plate 60, when the radial arm 58 rotates, it comes into contact with and pushes the operating plate 60, thereby moving the advertising display unit 2. This moves the advertising display unit 2, making it possible to more reliably attract the attention of customers.

[0035] Since the advertising display unit 2 is suspended from the support frame 4 by the spring 62, when the contact between the radial arm 58 and the operating plate 60 is released, the advertising display unit 2 moves irregularly due to the biasing force of the spring 62. This creates an unexpected movement of the advertising display unit 2, further attracting customer attention.

[0036] One end of the spring 62 is attached to the top of the support frame 4, and the other end of the spring 62 is attached to approximately the center in the height direction of the advertising display unit 2, making it easier for the advertising display unit 2 to move both vertically and horizontally. This allows for more complex movements of the advertising display unit 2, making it more likely to attract customer attention.

[0037] A cylindrical member 68 is provided on the support frame 4, and the cylindrical member 68 abuts against the advertising display unit 2 at a position a predetermined distance away from the spring mounting portion 66, so that the advertising display unit 2 is supported at at least two points, the abutting position of the spring mounting portion 66 and the cylindrical member 68. This restricts the movement of the advertising display unit 2 to within a vertical plane, stabilizing the movement of the advertising display unit 2. This makes the advertising information on the advertising display unit 2 easier to see, and customers can easily understand the advertising content.

[0038] The present invention is not limited to the above-described embodiment, and may be embodied in the following manner, for example. The advertising display unit does not have to be plate-shaped, and any three-dimensional shape can be adopted, such as a block shape, a prism shape, a cylinder shape, a sphere shape, or a modified three-dimensional shape. The movement of the advertising display unit relative to the support frame is not limited to a rotational movement or a swinging movement, but may be a movement following any path, such as a movement following a circumference or a linear movement.

[0039] In the above-described embodiment, the advertising device is set up on the floor or counter inside a store, but the invention is not limited to this and may be used outdoors, for example, in front of a store.

[0040] In the second embodiment, the advertising display unit 2 was moved using the motor 52, the radial arm 58, and the actuating plate 60. However, this is not limiting, and the advertising device may not have a motor and a transmission unit that transmits the rotational motion of the motor to the advertising display unit. In this case, for example, the advertising device 1 shown in FIG. 5 may be configured without the motor 52, the radial arm 58, and the actuating plate 60. The advertising device 1 may be configured to move (swing) by the biasing force of the spring 62 generated by an external force, for example, when pushed by the wind or when a customer or store clerk touches the advertising display unit. In an advertising device configured in this way, the advertising display unit can be moved without the need for a driving means such as a motor. [Explanation of symbols]

[0041] 1. Advertising equipment 2. Advertising display section 4 Support Frame 40,52 Motor 42,54 Transmission section 46,58 Radial arms 48 Swing Arm 60 Actuating plate 62 Spring 68 Cylindrical member

Claims

1. an advertisement display unit that displays advertisements; a support frame that supports the advertising display unit so that the advertising display unit can move relative to the support frame; a motor provided on the support frame; a transmission unit that transmits the rotational motion of the motor to the advertising display unit as a moving motion of the advertising display unit; having An advertising device characterized by:

2. the transmission unit includes a radial arm having one end fixed to the output shaft of the motor and a swing arm having one end attached to the other end of the radial arm, the other end of the swing arm being attached to the advertising display unit; 10. The advertising device of claim 1.

3. The transmission unit includes a radial arm having one end fixed to the output shaft of the motor, and an actuating plate fixed to the advertising display unit and contacting and being pressed by the other end of the radial arm to move the advertising display unit relative to the support frame.

10. The advertising device of claim 1.

4. The support frame rotatably supports the advertising display unit.

10. The advertising device of claim 1.

5. The advertising display unit is suspended from the support frame via a spring, and is thereby supported movably relative to the support frame.

10. The advertising device of claim 1.

6. One end of the spring is fixed to the top of the support frame, and the other end of the spring is fixed to approximately the center in the height direction of the back surface of the advertising display unit.

6. An advertising device according to claim 5.

7. The support frame includes an abutment portion configured to abut on a rear surface of the advertising display portion at a position spaced a predetermined distance from a location where the spring is attached.

7. An advertising device according to claim 5 or 6.

8. an advertisement display unit that displays advertisements; a support frame that supports the advertisement display unit so that the advertisement display unit is movable relative to the support frame; The advertising display unit is supported on the support frame via a spring, and is thereby supported movably relative to the support frame. An advertising device characterized by:

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