Advertising Device

Abstract

An advertising device and an advertising method for improving the accuracy of measuring the effectiveness of advertisements delivered to user terminals. [Solution] The advertising device has a purchasing behavior storage means for storing first user identification information in association with purchasing behavior information of a user identified by the first user identification information, an advertising distribution means for distributing advertisements for specified products / services to a plurality of user terminals by specifying different second user identification information for each user terminal, a user identification means for comparing the first user identification information with the second user identification information and identifying first user identification information that matches the second user identification information, and an effectiveness measurement means for calculating advertising response information indicating how many users identified by the matching first user identification information have purchased the specified product / service, based on purchase history information for the specified product / service included in the purchasing behavior information associated with the matching first user identification information.

Description

[Technical field]

[0001] This relates to technology for verifying the effectiveness of advertising. [Background technology]

[0002] Advertising is often carried out for the purpose of promoting the sale of products and services. Sales of products and services are directly linked to sales, which is an important management indicator, and the cost-effectiveness of advertising, which is closely related to management indicators, should be accurately understood.

[0003] Against this background, many attempts have been made to accurately grasp the cost-effectiveness of advertising. For example, Patent Documents 1 and 2 propose techniques for measuring the cost-effectiveness of advertising that utilizes broadcasting. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2022-183317 A [Patent Document 2] JP 2022-140015 A Summary of the Invention [Problem to be solved by the invention]

[0005] However, in recent years, while there has been an increasing emphasis on delivering advertisements to user terminals such as smartphones in order to effectively reach individual users, the above-mentioned conventional technology had the problem that it could not be applied to measuring the effectiveness of advertisements delivered to user terminals. In view of the above problems, the present invention has an object to provide an advertising device that improves the accuracy of measuring the effectiveness of advertisements delivered to user terminals. [Means for solving the problem]

[0006] One embodiment of the advertising device disclosed includes a purchasing behavior storage means for storing first user identification information and purchasing behavior information of a user identified by the first user identification information in association with each other; an advertising distribution means for distributing advertisements for a predetermined product / service to a plurality of user terminals by designating a different second user identification information for each of the user terminals; a user specification means for comparing the first user identification information with the second user identification information and specifying the first user identification information that matches the second user identification information, thereby selecting users whose information is to be stored in the purchasing behavior storage means among target users of the advertising distribution means; and an effect measurement means for calculating advertising response information indicating how many users, among users identified by the matching first user identification information, have purchased the predetermined product / service, based on purchase history information for the predetermined product / service included in the purchasing behavior information associated with the matching first user identification information. The number of users identified by the second user identification information is greater than the number of users identified by the first user identification information, and the effectiveness measurement means calculates the advertising response information indicating the number of users who purchased the advertised product / service among the number of advertisement distributors by the advertisement distribution means. It is characterized by:

[0007] Also, one embodiment of the disclosed advertising device includes a purchasing behavior storage means for storing first user identification information and purchasing behavior information of a user identified by the first user identification information in association with each other, an advertisement distribution means for designating a different first user terminal identification information for each user terminal to distribute advertisements for a predetermined product / service to a plurality of user terminals, a translation information storage means for storing the first user identification information and a second user terminal identification information linked to the first user identification information in association with each other, and a translation information storage means for comparing the first user terminal identification information with the second user terminal identification information and storing the second user terminal identification information that matches the first user terminal identification information. a user specification means for specifying the first user identification information linked to the identification information, and selecting users whose information is stored in the purchase behavior storage means from among target users of the advertisement distribution means; and an effect measurement means for calculating advertisement response information indicating the number of users who have purchased the predetermined product or service among users identified by the first user identification information linked to the matching second user terminal identification information, based on purchase history information regarding the predetermined product or service included in the purchase behavior information associated with the first user identification information linked to the matching second user terminal identification information. The number of users identified by the first user terminal identification information is greater than the number of users identified by the second user terminal identification information, and the effectiveness measurement means calculates the advertising response information indicating the number of users who purchased the advertised product / service among the number of advertisement distributors by the advertisement distribution means. It is characterized by: Effect of the Invention

[0008] The disclosed advertising device improves the accuracy of measuring the effectiveness of advertisements delivered to user terminals. [Brief description of the drawings]

[0009] [Figure 1] 1 is a diagram illustrating an outline of an advertising device according to an embodiment of the present invention. [Diagram 2] 2 is a functional block diagram of an advertising device according to the present embodiment. FIG. [Diagram 3] FIG. 2 is a diagram showing an example of a purchasing behavior storage unit according to the present embodiment. [Figure 4] FIG. 4 is a diagram showing an example of a replacement information storage unit according to the present embodiment. [Diagram 5]FIG. 2 is a diagram illustrating an example of a hardware configuration of an advertising device according to the present embodiment. [Figure 6] 10 is a flowchart showing a flow of a process example performed by the advertising device according to the present embodiment. [Figure 7] 10 is a flowchart showing a flow of a process example performed by the advertising device according to the present embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS With reference to the drawings, an embodiment of the present invention will be described. (Operation principle of the advertising device according to the present embodiment)

[0011] The operation principle of an advertising device (hereinafter, simply referred to as "the device") 100 according to this embodiment will be described with reference to Figs. 1 to 4. Fig. 1 is a diagram showing a connection relationship between the device 100 and other devices, and Fig. 2 is a functional block diagram of the device 100. Figs. 3 and 4 are diagrams showing an example of storage means 110 and 120.

[0012] 1, the device 100 is connected to a user terminal 300 via a communication network 310. The communication network 310 may be either a wired or wireless network. The user terminal 300 may be a mobile information terminal such as a smartphone, or a notebook or desktop personal computer.

[0013] 2, the device 100 has a purchasing behavior storage means 110, a reinterpretation information storage means 120, an advertisement distribution means 130, a user specification means 140, and an effect measurement means 150. The device 100 does not have to have the purchasing behavior storage means 110 and the reinterpretation information storage means 120 directly, and may have a form in which information stored in the purchasing behavior storage means 110 and the reinterpretation information storage means 120 can be used via a communication network 310.

[0014] The purchasing behavior storage means 110 stores the first user identification information 220 in association with the purchasing behavior information 260 of the user 290 identified by the first user identification information 220. The first user identification information 220 is, for example, a member ID of a retailer. The first user identification information 220 may include information for identifying attributes of the user 290, such as age, sex, address, and family structure.

[0015] The purchasing behavior information 260 is so-called product / service purchase history information 270, and is information that provides detailed information regarding the purchase of a product / service, such as when, where, what, and how much was purchased.

[0016] Fig. 3 is a diagram showing an example of the purchasing behavior storage means 110. As shown in Fig. 3, the purchasing behavior storage means 110 stores, for example, purchasing behavior information 260 in which a user 290 identified by first user identification information 220:10000 purchased instant noodles for 150 yen at a convenience store on July 3. The purchasing behavior storage means 110 also stores, for example, purchasing behavior information 260 in which a user 290 identified by first user identification information 220:1000N purchased 200 g of beef for 600 yen at a supermarket on July 3.

[0017] The information 220 and 260 stored in the purchasing behavior storage means 110 may be collected by an application installed in the user terminal 300 and notified to the device 100 .

[0018] The reinterpretation information storage means 120 stores the first user identification information 220 in association with the second user terminal identification information 250 linked to the first user identification information 220. The second user terminal identification information 250 is information for identifying the user terminal 300 when notifying the advertisement 210 by specifying the user terminal 300 and an application installed in the user terminal 300. The second user terminal identification information 250 is what is called an advertisement ID (advertising identifier).

[0019] Fig. 4 is a diagram showing an example of the replacement information storage means 120. As shown in Fig. 4, the replacement information storage means 120 stores, for example, first user identification information 220:10000 and second user terminal identification information 250:AJJJJ in association with each other. Also, the replacement information storage means 120 stores, for example, first user identification information 220:1000M and second user terminal identification information 250:AJJJM in association with each other. In this way, the user terminal identification information 250 is irregular character string information.

[0020] The information 220 and 250 stored in the replacement information storage means 120 may be collected by an application installed in the user terminal 300 and notified to the device 100 .

[0021] The advertisement distribution means 130 distributes advertisements 210 relating to predetermined products and services to a plurality (large number) of user terminals 300 by designating different second user identification information 230 for each user terminal 300.

[0022] Here, the second user identification information 230 is, for example, a member ID of a retailer. The advertisement distribution means 130 may be configured to distribute the advertisement 210 by designating the member ID 230 of the retailer to a sales promotion application of the retailer installed in the user terminal 300, for example.

[0023] Furthermore, the advertisement distribution means 130 may be configured to distribute advertisements 210 relating to predetermined products and services to a plurality (large number) of user terminals 300 by designating different first user terminal identification information 240 for each user terminal 300.

[0024] Here, the first user terminal identification information 240 is information for identifying the user terminal 300 when notifying the advertisement 210 by specifying the user terminal 300 and an application installed in the user terminal 300. The first user terminal identification information 240 is what is called an advertisement ID (advertising identifier).

[0025] The user identification means 140 compares the first user identification information 220 with the second user identification information 230, and identifies the first user identification information 220 that matches the second user identification information 230. Here, it is assumed that the number of users 290 identified by the second user identification information 230 is greater than the number of users 290 identified by the first user identification information 220.

[0026] The user specification means 140 performs a process of selecting users 290 whose information is to be stored in the purchase behavior storage means 110 from among the users 290 who have received the advertisement 210 from the advertisement distribution means 130 .

[0027] Furthermore, the user identification means 140 may be configured to compare the first user terminal identification information 240 with the second user terminal identification information 250, and identify the first user identification information 220 linked to the second user terminal identification information 250 that matches the first user terminal identification information 240. Here, it is assumed that the number of users 290 identified by the first user terminal identification information 240 is greater than the number of users 290 identified by the second user terminal identification information 250.

[0028] The user specification means 140 performs a process of selecting users 290 whose information is to be stored in the purchase behavior storage means 110 from among the users 290 who have received the advertisement 210 from the advertisement distribution means 130 .

[0029] The effect measurement means 150 performs processing based on purchase history information 270 regarding the target product / service of the advertisement 210 contained in purchase behavior information 260 associated with the first user identification information 220 identified by the user identification means 140. The effect measurement means 150 calculates advertisement response information 280 indicating how many users 290 identified by the first user identification information 220 identified by the user identification means 140 have purchased the target product / service of the advertisement 210.

[0030] Furthermore, the effect measurement means 150 may be configured to calculate advertisement response information 280 regarding users 290 who have purchased the target product / service of the advertisement 210 within a predetermined period from the distribution date of the advertisement 210, among the users 290 identified by the first user identification information 220 identified by the user identification means 140. In this way, the effect of the advertisement 210 can be measured more precisely.

[0031] The effectiveness measurement means 150 may be configured to calculate advertisement response information 280 indicating how many users 290 have purchased the target product / service of the advertisement 210 among the number of distributors of the advertisement 210 by the advertisement distribution means 130 .

[0032] The effectiveness measurement means 150 may calculate the advertisement response information 280 based on the number of users who have purchased the target product / service of the advertisement 210 a predetermined number of times or more within a predetermined period of time, or may calculate the advertisement response information 280 by limiting the calculation to the purchase status of each attribute of the user 290, such as gender, and each time period. Based on the above-mentioned operating principle, the device 100 improves the accuracy of measuring the effectiveness of the advertisement 210 delivered to the user terminal 300. (Hardware configuration of the advertising device according to the present embodiment)

[0033] An example of the hardware configuration of the present device 100 will be described with reference to Fig. 5. Fig. 5 is a diagram showing an example of the hardware configuration of the present device 100. As shown in Fig. 5, the present device 100 has a CPU (Central Processing Unit) 510, a ROM (Read-Only Memory) 520, a RAM (Random Access Memory) 530, an auxiliary storage device 540, a communication I / F 550, an input device 560, a display device 570, and a storage medium I / F 580.

[0034] CPU 510 is a device that executes a program stored in ROM 520, performs arithmetic processing on data expanded (loaded) into RAM 530 in accordance with instructions from the program, and controls the entire device 100. ROM 520 stores programs and data to be executed by CPU 510. When CPU 510 executes a program stored in ROM 520, the program and data to be executed are expanded (loaded) into RAM 530, and RAM 530 temporarily holds the arithmetic data during calculation.

[0035] The auxiliary storage device 540 is a device that stores the OS (Operating System) which is basic software, the application program according to the present embodiment, and the like together with related data. The auxiliary storage device 540 is, for example, a HDD (Hard Disk Drive) or a flash memory.

[0036] The communication I / F 550 is an interface for connecting to a communication network 310 such as a wired or wireless LAN (Local Area Network) or the Internet, and for transmitting and receiving data to and from another device 300 that provides a communication function.

[0037] The input device 560 is a device such as a keyboard for inputting data to the present device 100. The display device (output device) 570 is a device constituted by an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user utilizes the functions of the present device 100 or when performing various settings. The storage medium I / F 580 is an interface for transmitting and receiving data to and from a storage medium 590 such as a CD-ROM, DVD-ROM, or USB memory.

[0038] Each of the means of the present device 100 may be realized by CPU 510 executing a program corresponding to each of the means stored in ROM 520 or auxiliary storage device 540. Each of the means of the present device 100 may be realized by hardware that performs processing related to each of the means. Alternatively, the present device 100 may be caused to read the program according to the present invention from an external server device via communication I / F 550, or to read the program according to the present invention from storage medium 590 via storage medium I / F 580, and cause the present device 100 to execute the program. (Processing example by the advertising device according to the present embodiment) (1) Example of a process for delivering an advertisement 210 by specifying user identification information 230

[0039] An example of processing in which the device 100 designates the user identification information 230 and distributes the advertisement 210 will be described with reference to Fig. 6. Fig. 6 is a flowchart showing the flow of an example of processing in which the device 100 designates the user identification information 230 and distributes the advertisement 210.

[0040] In S10, the advertisement distribution means 130 distributes advertisements 210 relating to predetermined products and services to a plurality (large number) of user terminals 300 by designating different second user identification information 230 for each user terminal 300.

[0041] Here, the second user identification information 230 is, for example, a member ID of a retailer. The advertisement distribution means 130 may be in a form in which, for example, the member ID of the retailer is specified to a sales promotion application of the retailer installed in the user terminal 300, and the advertisement 210 is distributed.

[0042] In S20, the user identification means 140 compares the first user identification information 220 with the second user identification information 230, and identifies the first user identification information 220 that matches the second user identification information 230. Here, it is assumed that the number of users 290 identified by the second user identification information 230 is greater than the number of users 290 identified by the first user identification information 220.

[0043] The user specification means 140 performs a process of selecting users 290 whose information is to be stored in the purchase behavior storage means 110 from among the users 290 who have received the advertisement 210 from the advertisement distribution means 130 .

[0044] In S30, the effect measurement means 150 performs processing based on purchase history information 270 regarding the target product / service of the advertisement 210 contained in the purchase behavior information 260 associated with the first user identification information 220 specified in S20. The effect measurement means 150 calculates advertisement response information 280 indicating how many users 290 identified by the first user identification information 220 specified by the user specification means 140 have purchased the target product / service of the advertisement 210.

[0045] Furthermore, the effect measurement means 150 may be configured to calculate advertisement response information 280 regarding users 290 who have purchased the target product / service of the advertisement 210 within a predetermined period from the distribution date of the advertisement 210, among the users 290 identified by the first user identification information 220 identified by the user identification means 140. In this way, the effect of the advertisement 210 can be measured more precisely. By performing the above-mentioned processing, the device 100 can improve the accuracy of measuring the effectiveness of the advertisement 210 delivered to the user terminal 300. (2) Example of a process for delivering an advertisement 210 by specifying user terminal identification information 240

[0046] An example of processing by the device 100 to deliver the advertisement 210 by designating the user terminal identification information 240 will be described with reference to Fig. 7. Fig. 6 is a flowchart showing the flow of an example of processing to deliver the advertisement 210 by designating the user terminal identification information 240.

[0047] In S110, the advertisement distribution means 130 distributes advertisements 210 relating to predetermined products and services to a plurality (large number) of user terminals 300 by designating different first user terminal identification information 240 for each user terminal 300.

[0048] Here, the first user terminal identification information 240 is information for identifying the user terminal 300 when notifying the advertisement 210 by specifying the user terminal 300 and an application installed in the user terminal 300. The first user terminal identification information 240 is what is called an advertisement ID (advertising identifier).

[0049] In S120, the user identification means 140 compares the first user terminal identification information 240 with the second user terminal identification information 250, and identifies the first user identification information 220 linked to the second user terminal identification information 250 that matches the first user terminal identification information 240. Here, it is assumed that the number of users 290 identified by the first user terminal identification information 240 is greater than the number of users 290 identified by the second user terminal identification information 250.

[0050] The user specification means 140 performs a process of selecting users 290 whose information is to be stored in the purchase behavior storage means 110 from among the users 290 who have received the advertisement 210 from the advertisement distribution means 130 .

[0051] At S130, the effect measurement means 150 performs processing based on purchase history information 270 regarding the target product / service of the advertisement 210 contained in the purchase behavior information 260 associated with the first user identification information 220 identified at S120. The effect measurement means 150 calculates advertisement response information 280 indicating how many users 290 identified by the first user identification information 220 identified by the user identification means 140 have purchased the target product / service of the advertisement 210.

[0052] Furthermore, the effect measurement means 150 may be configured to calculate advertisement response information 280 regarding users 290 who have purchased the target product / service of the advertisement 210 within a predetermined period from the distribution date of the advertisement 210, among the users 290 identified by the first user identification information 220 identified by the user identification means 140. In this way, the effect of the advertisement 210 can be measured more precisely. By performing the above-mentioned processing, the device 100 can improve the accuracy of measuring the effectiveness of the advertisement 210 delivered to the user terminal 300.

[0053] Although the embodiment of the present invention has been described in detail above, the present invention is not limited to such specific embodiment, and various modifications and variations are possible within the scope of the gist of the present invention described in the claims. [Explanation of symbols]

[0054] 100 Advertising Equipment 110 Purchasing behavior memory means 120 Reinterpretation information storage means 130 Advertising Delivery Methods 140 User Identification Methods 150 Effectiveness Measurement Methods 210 Advertisement 220 First user identification information 230 Secondary user identification information 240 First user terminal identification information 250 Second user terminal identification information 260 Purchasing behavior information 270 Purchase History Information 280 Advertising Response Information 290 users 300 user terminals 310 Communication Network 510 CPU 520 ROM 530 RAM 540 Auxiliary storage 550 Communication Interface 560 Input Device 570 Output Device 580 Storage Media Interface 590 Storage medium

Claims

1. a purchasing behavior storage means for storing a first user identification information and purchasing behavior information of a user identified by the first user identification information in association with each other; an advertisement distribution means for distributing advertisements relating to predetermined products and services to a plurality of user terminals by designating different second user identification information for each of the user terminals; a user specification means for comparing the first user identification information with the second user identification information and specifying the first user identification information that matches the second user identification information, thereby selecting a user whose information is to be stored in the purchase behavior storage means from among target users of the advertisement distribution means; and an effect measurement means for calculating advertisement response information indicating how many users, among those identified by the matching first user identification information, have purchased the predetermined product or service, based on purchase history information regarding the predetermined product or service included in the purchasing behavior information associated with the matching first user identification information; The number of users identified by the second user identification information is greater than the number of users identified by the first user identification information, An advertising device characterized in that the effectiveness measurement means calculates the advertising response information indicating the number of users who purchased the advertised product or service among the number of advertisements delivered by the advertising delivery means.

2. a purchasing behavior storage means for storing a first user identification information and purchasing behavior information of a user identified by the first user identification information in association with each other; an advertisement distribution means for designating different first user terminal identification information for each of a plurality of user terminals and distributing advertisements relating to predetermined products and services to the plurality of user terminals; A translation information storage means for storing the first user identification information and the second user terminal identification information linked to the first user identification information in association with each other; a user specification means for selecting users whose information is to be stored in the purchasing behavior storage means from among target users of the advertisement distribution means by comparing the first user terminal identification information with the second user terminal identification information and specifying the first user identification information associated with the second user terminal identification information that matches the first user terminal identification information; and an effect measurement means for calculating advertising response information indicating how many users, among users identified by the first user identification information linked to the matching second user terminal identification information, have purchased the predetermined product or service, based on purchase history information for the predetermined product or service included in the purchasing behavior information associated with the first user identification information linked to the matching second user terminal identification information; The number of users identified by the first user terminal identification information is greater than the number of users identified by the second user terminal identification information, An advertising device characterized in that the effectiveness measurement means calculates the advertising response information indicating the number of users who purchased the advertised product or service among the number of advertisements delivered by the advertising delivery means.

3. An advertising method performed in an advertising device, An advertisement distribution means distributes advertisements for predetermined products and services to a plurality of user terminals by designating different second user identification information for each of the user terminals; a step in which a user identification means compares the first user identification information with the second user identification information in a purchasing behavior storage means that stores first user identification information and purchasing behavior information of a user identified by the first user identification information in association with each other, and identifies the first user identification information that matches the second user identification information, thereby selecting users whose information is to be stored in the purchasing behavior storage means from among target users of the advertisement distribution means; The effect measurement means includes a step of calculating advertising response information indicating how many users, among the users identified by the matching first user identification information, have purchased the predetermined product or service, based on purchase history information regarding the predetermined product or service included in the purchasing behavior information associated with the matching first user identification information; The number of users identified by the second user identification information is greater than the number of users identified by the first user identification information, The advertising method, wherein the effectiveness measurement means calculates the advertising response information indicating how many users purchased the advertised product / service among the number of advertisement distributors via the advertising distribution means.

4. An advertising method performed in an advertising device, An advertisement distribution means distributes advertisements for predetermined products and services to a plurality of user terminals by designating different first user terminal identification information for each of the user terminals; a step in which a user identification means compares the first user terminal identification information with the second user terminal identification information in a reading information storage means that stores the first user identification information in a purchasing behavior storage means that associates and stores the first user identification information with purchasing behavior information of a user identified by the first user identification information, and identifies the first user identification information that is associated with the second user terminal identification information that matches the first user terminal identification information, thereby selecting users whose information is stored in the purchasing behavior storage means from among target users of the advertisement distribution means; The effect measurement means includes a step of calculating advertising response information indicating how many users, among users identified by the first user identification information linked to the matching second user terminal identification information, have purchased the predetermined product or service, based on purchase history information regarding the predetermined product or service included in the purchasing behavior information associated with the first user identification information linked to the matching second user terminal identification information; The number of users identified by the first user terminal identification information is greater than the number of users identified by the second user terminal identification information, The advertising method, wherein the effectiveness measurement means calculates the advertising response information indicating how many users purchased the advertised product / service among the number of advertisement distributors via the advertising distribution means.

5. An advertising program for causing a computer to execute the method according to claim 3 or 4.

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