Information processing system, information processing method, and program

Abstract

To provide an information processing system etc. that is advantageous to users. [Solution] According to one aspect of the present invention, an information processing system is provided. The information processing system includes a control unit. The control unit is configured to execute the following steps. In the display control step, a first screen is displayed on a user terminal owned by a user. In the first screen, a first area and a second area are displayed within the same screen. The first area includes at least one of (1α) an area in which a digital ticket for a transportation facility is arranged; and (1β) an area in which an object for displaying the digital ticket for a transportation facility is arranged. The second area includes at least one of (2α) an area in which an advertisement object is displayed; and (2β) an area in which an object for displaying the advertisement object is arranged. In the acquisition step, a display history in which the user terminal has displayed the advertisement object is acquired. In the granting step, a benefit is granted to the user according to the acquired display history.

Description

[Technical field]

[0001] The present invention relates to an information processing system, an information processing method, and a program. [Background technology]

[0002] Conventionally, systems for distributing advertisements and the like that match user demand have been developed. In this regard, Patent Document 1 discloses an information processing device and the like that clarifies the merits of a user viewing an advertisement and improves the viewing rate of the advertisement. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2020-46931 A Summary of the Invention [Problem to be solved by the invention]

[0004] However, there is still room for development of technologies that offer benefits to users.

[0005] In view of the above circumstances, the present invention provides an information processing system and the like that is advantageous to users. [Means for solving the problem]

[0006] According to one aspect of the present invention, an information processing system is provided. The information processing system includes a control unit. The control unit is configured to execute the following steps. In the display control step, a first screen is displayed on a user terminal owned by a user. In the first screen, a first area and a second area are displayed within the same screen. The first area includes at least one of (1α) an area in which a digital ticket for a transportation facility is arranged; and (1β) an area in which an object for displaying the digital ticket for a transportation facility is arranged. The second area includes at least one of (2α) an area in which an advertisement object is displayed; and (2β) an area in which an object for displaying the advertisement object is arranged. In the acquisition step, a display history in which the user terminal displays the advertisement object is acquired. In the granting step, a privilege is granted to the user according to the acquired display history.

[0007] According to the above aspect, an information processing system or the like that is advantageous to the user is provided. [Brief description of the drawings]

[0008] [Figure 1] 1 is a configuration diagram illustrating an information processing system 1 according to an embodiment of the present invention. [Diagram 2] FIG. 2 is a block diagram showing a hardware configuration of a user terminal 2. [Diagram 3] FIG. 2 is a block diagram showing a hardware configuration of the server 3. [Figure 4] 2 is a block diagram showing functions realized by a control unit 33 and the like in the server 3. FIG. [Diagram 5] FIG. 2 is an activity diagram showing the flow of information processing according to the present embodiment. [Figure 6] 13 is an example of a display screen displayed on a user terminal 2. [Figure 7] 13 is an example of a first screen displayed on a user terminal 2. [Figure 8] 13 is an example of a screen displaying an advertisement displayed on a user terminal 2. [Figure 9] 13 is a diagram for explaining a modified example of the first screen displayed on user terminal 2. FIG. [Figure 10] 13 is a diagram for explaining a modified example of the first screen displayed on user terminal 2. FIG. [Figure 11] FIG. 11 is a diagram for explaining a first screen displayed on a user terminal 2 in the second embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] Hereinafter, embodiments of the present invention will be described with reference to the drawings, etc. Various characteristic features shown in each embodiment described below can be combined with each other to the extent that no technical contradiction occurs.

[0010] [First embodiment] That is, the information processing system of this embodiment is as follows. An information processing system, A control unit is provided, The control unit is configured to execute the following steps: In the display control step, a first screen is displayed on a user terminal owned by the user, and the first screen displays a first area and a second area within the same screen. The first region includes: (1α) the area where digital transport tickets are distributed; and (1β) An area where objects that display digital transportation tickets are placed, At least one of In the second region, (2α) the area in which advertising material is displayed; and (2β) The area in which objects that display advertising materials are placed, At least one of In the acquisition step, the user terminal acquires a display history of the advertisement object, In the granting step, a privilege is granted to the user according to the acquired display history.

[0011] Incidentally, a program for realizing the software appearing in one embodiment may be provided as a non-transitory computer-readable recording medium, or may be provided so as to be downloadable from an external server, or may be provided so that the program is launched on an external computer and its functions are realized on a client terminal (so-called cloud computing).

[0012] In addition, in various information processing according to an embodiment, an input and an output according to the input can be realized. Here, as long as an output is obtained as a result of the input, the form of information referenced in such information processing (hereinafter referred to as reference information) is not limited. The reference information may be, for example, rule-based information such as a database, a lookup table, or a predetermined function (including a judgment formula such as a regression formula constructed by a statistical method), or may be a trained model that has previously trained the correlation between the input and the output, or may be a large-scale language model that can output a desired result by inputting a prompt.

[0013] In one embodiment, the term "unit" may include, for example, a combination of hardware resources implemented by a circuit in the broad sense and software information processing that can be specifically realized by these hardware resources. In one embodiment, various information is handled, and this information is represented by, for example, physical values ​​of signal values ​​representing voltage and current, high and low signal values ​​as a binary bit collection consisting of 0 or 1, or quantum superposition (so-called quantum bits), and communication and calculation can be performed on the circuit in the broad sense.

[0014] Furthermore, a circuit in the broad sense is a circuit realized by at least appropriately combining a circuit, circuitry, a processor, and a memory. The processor may be a general-purpose processor or a dedicated circuit. In other words, it includes an application specific integrated circuit (ASIC), a programmable logic device (e.g., a simple programmable logic device (SPLD), a complex programmable logic device (CPLD), and a field programmable gate array (FPGA)), etc.

[0015] 1. Hardware Configuration In this section, the hardware configuration of this embodiment will be described.

[0016] 1.1 Information Processing System 1 FIG. 1 is a configuration diagram showing an information processing system 1 according to this embodiment. The information processing system 1 includes a user terminal 2 and a server 3, which are connected via a network 4. These components will be further described. Note that a system exemplified as the information processing system 1 is made up of one or more devices or components. Therefore, even the server 3 alone is an example of a system.

[0017] 1.2 User terminal 2 The user terminal 2 is a terminal possessed by a user in this embodiment. For example, the user terminal 2 is assumed to be a smartphone, a tablet terminal, a computer, etc., but the details are not limited thereto. In FIG. 1, the user terminal 2 is described as a collection of individual smartphones (2-1, 2-2, . . . 2-n), but in this specification, an individual terminal may also be referred to as the user terminal 2.

[0018] FIG. 2 is a block diagram showing the hardware configuration of the user terminal 2. As shown in FIG. The user terminal 2 has a communication unit 21, a storage unit 22, a control unit 23, a display unit 24, and an input unit 25, and these components are electrically connected via a communication bus 20 inside the user terminal 2. Explanations of the communication unit 21, the storage unit 22, and the control unit 23 will be omitted because they are substantially similar to the communication unit 31, the storage unit 32, and the control unit 33 in the server 3, which will be described later.

[0019] The display unit 24 may be, for example, included in the housing of the user terminal 2, or may be externally attached. The display unit 24 displays a screen of a graphical user interface (GUI) that can be operated by the user. This is preferably implemented by using display devices such as a CRT display, a liquid crystal display, an organic EL display, and a plasma display depending on the type of the user terminal 2. Here, the display unit 24 will be described as being included in the housing of the user terminal 2.

[0020] The input unit 25 may be included in the housing of the user terminal 2, or may be externally attached. For example, the input unit 25 may be implemented as a touch panel integrated with the display unit 24. If it is a touch panel, the user can input a tap operation, a swipe operation, or the like. Of course, a switch button, a mouse, a QWERTY keyboard, or the like may be adopted instead of the touch panel. That is, the input unit 25 accepts an operation input made by the user. The input is transferred as a command signal to the control unit 23 via the communication bus 20, and the control unit 23 can execute a predetermined control or calculation as necessary.

[0021] The user terminal 2 may be provided with a function for transmitting latitude and longitude information. Specifically, the user terminal 2 may be provided with a function (positioning system) capable of transmitting signals such as a Global Positioning System (GPS). Furthermore, the user terminal 2 may have a camera function for reading codes and the like, or a reader capable of reading various tags such as NFC (Near Field Communication) tags.

[0022] 1.3 Server 3 3 is a block diagram showing the hardware configuration of the server 3. The server 3 has a communication unit 31, a storage unit 32, and a control unit 33, and these components are electrically connected via a communication bus 30 inside the server 3. Each component will be further described.

[0023] The communication unit 31 is preferably a wired communication means such as USB, IEEE1394, Thunderbolt (registered trademark), wired LAN network communication, etc., but may also include wireless LAN network communication, mobile communication such as 3G / LTE / 5G, Bluetooth (registered trademark) communication, etc. as necessary. In other words, it is more preferable to implement it as a collection of multiple communication means. In other words, the server 3 communicates various information with the user terminal 2 via the communication unit 31 and the network 4.

[0024] The storage unit 32 stores various information defined by the above description. This can be implemented, for example, as a storage device such as a solid state drive (SSD) that stores various programs and the like related to the server 3 executed by the control unit 33, or as a memory such as a random access memory (RAM) that stores temporarily required information (arguments, arrays, etc.) related to the calculation of the program. Also, a combination of these may be used. In particular, the storage unit 32 stores various programs and the like related to the server 3 executed by the control unit 33.

[0025] The control unit 33 performs processing and control of the overall operation related to the server 3. The control unit 33 is, for example, a central processing unit (CPU) not shown. The control unit 33 realizes various functions related to the server 3 by reading out a predetermined program stored in the storage unit 32. That is, information processing by the software stored in the storage unit 32 can be specifically realized by the control unit 33, which is an example of hardware, and executed as each functional unit included in the control unit 33. These will be described in more detail in Section 2. Note that the control unit 33 is not limited to being single, and may be implemented with multiple control units 33 for each function. Also, a combination of these may be used.

[0026] 2. Functional configuration In this section, the functional configuration of the present embodiment will be described. As described above, information processing by the software stored in the storage unit 32 is specifically realized by the control unit 33, which is an example of hardware, and can be executed as each functional unit included in the control unit 33.

[0027] Fig. 4 is a block diagram showing functions realized by the control unit 33 and the like in the server 3. Specifically, the server 3, which is an example of the information processing system 1, includes a display control unit 331, an acquisition unit 332, and an assignment unit 333. Note that Fig. 4 shows an aspect in which the server 3 includes, as functions thereof, an operation information acquisition unit 334, a calculation unit 335, a selection unit 336, a payment registration unit 337, and a memory management unit 338.

[0028] The display control unit 331 is configured to be able to execute a display control step. In the display control step, the display control unit 331 is configured to generate various display information and control display contents that are visible to the user. The display information may be information itself generated in a manner that is visible to the user, such as a screen, an image, an icon, text, etc., or may be rendering information for displaying a screen, an image, an icon, text, etc. on the user terminal 2, for example. In this embodiment, the display control unit 331 displays a first screen on the user terminal 2 owned by the user as a display control step. Here, on the first screen, a first area and a second area are displayed within the same screen. The first area includes at least one of (1α) an area in which a digital ticket for a transportation facility is arranged; and (1β) an area in which an object that displays the digital ticket for a transportation facility is arranged. The second area includes at least one of (2α) an area in which an advertisement object is displayed; and (2β) an area in which an object that displays an advertisement object is arranged. Details will be described later.

[0029] The acquisition unit 332 is configured to be able to execute an acquisition step. In the acquisition step, the acquisition unit 332 accepts various information and data. In this embodiment, the acquisition unit 332 acquires a display history of the user terminal 2 displaying the advertising material. The specific process will be described later.

[0030] The granting unit 333 is configured to be able to execute a granting step. In the granting step, the granting unit 333 grants a privilege to the user in accordance with the acquired display history. The specific process will be described later.

[0031] The operation information acquisition unit 334 is configured to be able to execute an operation information acquisition step. In the operation information acquisition step, the operation information acquisition unit 334 acquires information related to the operation of transportation facilities. The specific processing will be described later.

[0032] The calculation unit 335 is configured to be able to execute calculation steps. In the calculation steps, the calculation unit 335 performs various calculations based on various values ​​acquired or stored by the server 3.

[0033] The selection unit 336 is configured to be able to execute a selection step. In the selection step, the selection unit 336 selects advertising material that is viewable by the user based on various information. The process related to this selection will be described in more detail later.

[0034] The payment registration unit 337 is configured to be able to execute a payment registration step. In the payment registration step, the payment registration unit 337 registers that the user has made payments for various expenses. The control unit 33 can control the contents of this registration to be stored in the memory unit 32 in the server 3.

[0035] The memory management unit 338 is configured to be able to execute a memory management step. In the memory management step, the memory management unit 338 is configured to manage various pieces of information to be stored that are related to the information processing of this embodiment. Typically, the memory management unit 338 is configured to store information handled by the server 3 in a memory area. This memory area is exemplified by the memory unit 32 of the server 3 and the memory units of various devices and terminals, but this memory area does not necessarily have to be within the system shown in FIG. 1, and the memory management unit 338 can also manage various pieces of information to be stored in an external storage device or the like.

[0036] 3. Information processing method In this section, each step of the information processing method executed by the above-mentioned information processing system 1 will be explained while appropriately illustrating an activity diagram.

[0037] Fig. 5 is an activity diagram showing the flow of information processing in this embodiment. Information processing in this embodiment is typically performed in a situation where a user who owns the user terminal 2 can use a transportation ticket (digital ticket). That is, as shown in Fig. 5, in the information processing method of this embodiment, first, the payment registration unit 337 registers that the user has made a purchase payment for a transportation ticket (activity A101).

[0038] This payment registration may be achieved by various methods, but illustratively, it is achieved by the user accessing a platform capable of handling transportation tickets with the user terminal 2 and purchasing a predetermined ticket through the platform. In this specification, an explanation will be given using an example in which the user purchases a ticket for the "Patent Highland Bus" and a ticket for the "Trademark Mountain Railway" as shown in Figure 6.

[0039] FIG. 6 is an example of a display screen displayed on the user terminal 2. The display screen D1 in FIG. 6 is a screen for managing tickets that can be used on the platform described above. As shown in FIG. 6, the display screen D1 displays the types of tickets that the user can use. Note that the display screen D1 displays buttons BT1 and BT2 labeled "display ticket" in association with each ticket item. These buttons BT1 and BT2 function as objects for displaying so-called visual inspection tickets (digital tickets). Note that a more specific aspect of the digital tickets will be described later with reference to FIG. 7 etc.

[0040] The transportation means corresponding to the ticket that the user can purchase is not limited to buses and trains (railroads). In other words, the "transport means" in this embodiment may be various transportation means that can be boarded and disembarked with a ticket, such as a tram, subway, airplane, ship, ferry, sightseeing boat, water bus, cable car, monorail, etc.

[0041] When the user comes across the display screen D1, he or she presses the button BT1 by tapping or the like to transition to the first screen displaying the digital ticket, etc. That is, upon receiving a first screen display request from the user terminal 2, the server 3 causes the user terminal 2 to display the first screen (activity A102).

[0042] FIG. 7 is an example of the first screen displayed on the user terminal 2. As described above, the first screen displays a first area and a second area on the same screen. The first area includes: (1α) an area in which a digital ticket for a transportation facility is arranged; and (1β) an area in which an object for displaying the digital ticket for a transportation facility is arranged. The second area includes at least one of: (2α) an area where an advertising material is displayed; and (2β) an area where an object that displays the advertising material is disposed.

[0043] 7, the display screen D2 includes a first region Rg1 (1α) where a digital ticket for a means of transport is arranged, and a second region Rg2 (2α) where an advertisement is displayed. The "region (2β) where an object for displaying the advertisement is arranged" may be, for example, a region where an object (such as an operation button) that transitions to a screen (another screen) that displays the advertisement is arranged.

[0044] A user who comes into contact with the display screen D2 of FIG. 7 can request to view the advertising material by pressing the button BT3 in the second region Rg2 by a tapping operation or the like. FIG. 8 is an example of a screen displaying the advertising material displayed on the user terminal 2. That is, the example of FIG. 8 shows a mode in which the advertising material is displayed in the second region Rg2 in response to the user pressing the button BT3 in the second region Rg2. In this way, the advertising material of this embodiment may be configured to be selectable as to whether or not it can be viewed depending on the user's terminal operation.

[0045] The advertisement displayed on the user terminal 2 may be any. On the other hand, the selection unit 336 of the server 3 may be configured to select advertisements to be displayed to the user based on various information. For example, the selection unit 336 may be configured to select advertisements according to the transportation means used by the user or the contents of the ticket. That is, the area in which the user is active is specified from the transportation means or the contents of the ticket, so that the selection unit 336 may be configured to select advertisements that have affinity with the area in which the user is active. The selection unit 336 may also be configured to select advertisements according to the attributes of the user. The attributes of the user may be various, but typically, the attributes of the user may include information on one or more selected from the group consisting of the user's address, age, sex, occupation, financial capacity, family structure, nationality, language used, past information browsing history, past product purchase history, past movement history, type of terminal used, and IP address. These can be acquired and stored by the user performing various operations using the user terminal 2. Typically, the server 3 may be configured to request the user to input these attributes when the user uses the above-mentioned platform. In addition, the server 3 may be configured to infer the attributes of the user according to the provision status of the service in the platform. For example, the "family structure" may be inferred from the number of tickets purchased. In addition, the nationality and the language used may be accepted as the attributes of the user by having the user actually input the relevant information, or the server 3 may acquire the language used in the user terminal 2. In addition, the past information browsing history, the past product purchase history, and the past movement history may be accepted as the attributes of the user by having the user actually input the relevant information, or the server 3 may acquire the information processing history of the user terminal 2 (typically, the information processing history stored in the storage unit 22). The "movement history" may be a history based on changes in location information managed by a positioning system such as a GPS provided in the user terminal 2, or a history based on a purchase history of transportation tickets purchased by the user terminal 2 in the past.In addition, accepting the type of terminal used and the IP address as user attribute information may be achieved by having the user actually input information related to these, or may be achieved by the server 3 acquiring the usage environment of the user terminal 2.

[0046] Here, an explanation will be given of the anticipated viewing scenes of the advertising material. Although not necessarily limited to this, the above-mentioned digital ticket is typically displayed on the user terminal 2 when the user gets on or off a means of transport. For this reason, it is typically expected that the above-mentioned first screen will be displayed just before the user gets on or off a means of transport (for example, while waiting for the bus at a bus stop, or just before getting off while on the bus). On the other hand, since the user may have some spare time before the actual time of getting on or off, in this embodiment, it is possible to make it easier for the user to view the advertising material during such times.

[0047] When the advertising material is displayed on the user terminal 2 as described above, the acquisition unit 332 of the server 3 acquires a display history of the advertising material displayed on the user terminal 2 (activity A103). In addition, the granting unit 333 of the server 3 grants a benefit to the user according to the acquired display history (activity A104).

[0048] That is, in this embodiment, a user can be granted a reward according to the display history of the advertising object on the user terminal 2, but the conditions for granting the reward to the user may be set appropriately according to the degree of display of the advertising object. For example, the reward may be granted to the user on the condition that one advertising object is displayed, or the reward may be granted to the user on the condition that multiple advertising objects are displayed. In addition, the value of the reward may be changed according to the content of the advertising object.

[0049] The benefit given by the giving unit 333 of the server 3 may be electronic goods such as points or electronic coupons, or may be other goods (actual goods), money, gift certificates, etc. In a typical example, the giving unit 333 of the server 3 gives points to the user as a benefit. That is, in this embodiment, the giving unit 333 of the server 3 is configured to be able to identify the user terminal 2 and then give a predetermined benefit (points) according to the display history of the above-mentioned advertising material. In an exemplary embodiment, the points may be configured to be accumulated in the above-mentioned platform. Alternatively, the points may be configured to be accumulated in an account designated by the user.

[0050] In addition, such points may be configured to be convertible into money or a specified item. In addition, the points may be configured to be donated to a specified person, a specified organization, or a person belonging to a specified organization. In addition, the "specified person" may be a natural person such as an idol, an actor, a writer, or an athlete, or a group thereof. The "specified organization" may be, for example, a corporation or a local government such as a prefecture or a city, and the "person belonging to the specified organization" may be a person (employee or civil servant) belonging to the specified organization. In one aspect, the points may be configured to be donated to the transportation facility related to the digital ticket or a person belonging to the transportation facility. To explain using the example shown in FIG. 6 of the present application, the points may be configured to be donated to the operating entity (company) of the transportation facility (Patent Kogen Bus, Trademark Mountain Railway) for which the ticket was purchased, or an employee of the transportation facility (for example, a driver, etc.).

[0051] Furthermore, if the benefit is an item or the like that is not electronic property, it may be configured to be delivered to the user as follows. For example, a screen for inputting a delivery address may be displayed separately on the user terminal 2, and the user may input predetermined information on this screen, thereby accepting the benefit delivery address. Based on this benefit delivery address, a service such as postal service may be used to grant the user the desired benefit. The item that the user can receive as a benefit may be set as appropriate.

[0052] In addition, the privilege that can be granted in this embodiment may be the various privileges described in Japanese Patent No. 716904. Although not all aspects are described here for the sake of brevity, the privilege of this embodiment may include all of the contents disclosed in the above-mentioned patent publication. In addition, the privilege of this embodiment may be the right to hold a lottery, etc., described in the above-mentioned patent publication.

[0053] As described above, in the information processing method of this embodiment, each step is appropriately combined, so that it can be said that the user can easily view the advertising material.

[0054] The above-mentioned first screen may be configured as follows.

[0055] Fig. 9 is a diagram for explaining a modified example of the first screen displayed on the user terminal 2. In the display screen D3 of Fig. 9, an embodiment is shown in which a first region Rg1 (1β) includes an area in which an object displaying a digital ticket for transportation is arranged, and a second region Rg2 (2α) includes an area in which advertising material is displayed.

[0056] Such a first screen can be said to be a screen that a user is expected to come into contact with immediately before getting on or off a transportation facility, as described above. Specifically, since the first region Rg1 (1β) includes an area in which an object displaying a transportation facility digital ticket is arranged, it is expected that a user who owns the user terminal 2 will wait while displaying such a display screen D3 in preparation for getting on or off a transportation facility. It can be said that there is a benefit for the user to be obtained by viewing the advertising material in such a situation.

[0057] The first screen may be configured as follows.

[0058] FIG. 10 is a diagram for explaining a modified example of the first screen displayed on the user terminal 2. In the display screen D4 shown in FIG. 10, the time until the user gets on or off the transportation is displayed as "about 2 minutes until arrival at the station". That is, in such a modified example (embodiment), the operation information acquisition unit 334 of the server 3 may be configured to acquire information about the operation of the transportation, and the display control unit 331 may display the time until the user gets on or off the transportation, calculated based on the acquired information about the operation, on the first screen. The method by which the operation information acquisition unit 334 acquires the information about the operation of the transportation may be set appropriately. For example, the operation information acquisition unit 334 can acquire information about the operation of the transportation (operation status, etc.) by acquiring timetable information about a specific transportation, operation information about the transportation transmitted on the Internet, etc. On the other hand, the server 3 can acquire the user's location information (for example, location information based on a positioning system such as a GPS provided in the user terminal 2) by the function of the acquisition unit 332, etc., and can therefore specify where the user is located and / or whether the user is on the transportation. The calculation unit 335 of the server 3 performs calculations based on these pieces of information to determine the time until the user boards or disembarks from the means of transport, and the display control unit 331 displays the information on the first screen, thereby realizing the above embodiment. Note that if the user's location information is extremely far from the operating area of ​​the means of transport and the time until boarding or disembarking cannot be calculated, control may be performed so that the time until boarding or disembarking as described above is not displayed (see the display related to "trademark mountain railway").

[0059] By displaying the time remaining until boarding / disembarking on the first screen in this way, the user viewing the first screen can intuitively determine whether or not they have time to view the advertising material. Note that in Fig. 10, the length of the advertising material (CM time: 40 seconds) is displayed in the second area Rg2, and it can be said that adopting such a mode further increases the desire to view the advertising material.

[0060] 10, the time remaining until boarding / alighting is shown in the first area, but the present invention is not limited to this and may be configured to display the time remaining until boarding / alighting in any location on the first screen. Also, for example, if the first area includes an area in which digital tickets for transportation (1α) are arranged as shown in display screen D2, the time remaining until boarding / alighting may be displayed so as to be superimposed on the digital ticket.

[0061] Also, from another viewpoint, it may be configured as follows. That is, in this embodiment, the operation information acquisition unit 334 may be configured to acquire information related to the operation of the transportation means. The selection unit 336 may be configured to select an advertising object having a time shorter than the time until the user gets on and off the transportation means, which is calculated based on the acquired information related to the operation. The display control unit 331 may be configured to display the second area related to the selected advertising object on the first screen.

[0062] As described above, the server 3 can specify the time until the user gets on or off the transportation means by using the functions of the operation information acquisition unit 334 and the like. In response to this, the selection unit 336 of the server 3 can improve the probability that the user will view the advertisement object by selecting an advertisement object that is shorter than the time until the user gets on or off the transportation means. Specifically, in the display screen D4 shown in FIG. 10, an advertisement object that is shorter (40 seconds) than the time until the user gets on or off the transportation means (about 2 minutes) is selected, and the area related to this advertisement object is displayed in the second area Rg2. In other words, by adopting the above-mentioned aspect, the user can finish viewing the advertisement object before getting on or off the transportation means, which can be said to increase the user's motivation to view the advertisement object.

[0063] [Second embodiment] Moreover, the information processing system of the second embodiment is as follows. An information processing system, A control unit is provided, The control unit is configured to execute the following steps: In the operation information acquisition step, information regarding the operation of a transportation facility is acquired, In the display control step, a first screen is displayed on a user terminal owned by the user, and the first screen includes: (1α) the area where digital transport tickets are distributed; and (1β) An area where objects that display digital transportation tickets are placed, At least one of the following is included: An information processing system that displays on the first screen the time until the user boards or disembarks the means of transportation, calculated based on the acquired information regarding the operation, in association with the digital ticket for the means of transportation.

[0064] The information processing system of the second embodiment may include various configurations shown as the information processing system of the first embodiment. On the other hand, the information processing system of the second embodiment differs from the information processing system of the first embodiment in that it is not essential for the display control unit 331 to display the second area in the first screen, and the acquisition unit 332 and the assignment unit 333 do not necessarily have to exhibit a predetermined function (note that this does not prevent the above aspects from being adopted).

[0065] In other words, in the information processing system of the second embodiment, the operation information acquisition unit 334 of the server 3 acquires information regarding the operation of transportation means, and the display control unit 331 performs a predetermined display control based on the information regarding the operation of transportation means.

[0066] A typical example will be described with reference to Fig. 11. Fig. 11 is a diagram for explaining a first screen displayed on the user terminal 2 in the second embodiment. Display screen D5 shown in Fig. 11 differs from display screen D4 shown in Fig. 10 in that it does not include the second region Rg2.

[0067] That is, even in the information processing in the second embodiment, the time until the user boards or disembarks the transportation is displayed as "about 2 minutes until arrival at the station". In addition, the time until boarding or disembarking the transportation period of the user is displayed in association with a specific transportation ticket (a boarding ticket for the "Patent Highway Bus") in the first region Rg1. That is, even in such an embodiment, the operation information acquisition unit 334 of the server 3 is configured to acquire information on the operation of the transportation, and the display control unit 331 displays the time until the user boards or disembarks the transportation calculated based on the acquired information on the operation on the first screen. Note that the calculated time until the user boards or disembarks the transportation is associated with the ticket for the corresponding transportation. Here, the method in which the operation information acquisition unit 334 acquires information on the operation of the transportation may be appropriately set as described as the first embodiment.

[0068] Even in such an embodiment, the user can easily grasp the time remaining until he or she boards or disembarks from the means of transportation, which is advantageous for the user.

[0069] 4.Other The information processing system 1 according to this embodiment may adopt the following aspects.

[0070] In the above embodiment, the configuration of the information processing system 1 has been described, but a program for causing a computer to execute each step of the information processing system 1 may be provided.

[0071] In the above embodiment, the server 3 performs various storage and control, but multiple external devices may be used instead of the server 3. That is, various information related to information processing may be distributed and stored in multiple external devices using a block chain technology or the like.

[0072] Furthermore, it may be provided in the following aspects:

[0073] (1) An information processing system including a control unit configured to execute the following steps: in a display control step, a first screen is displayed on a user terminal owned by a user; in the first screen, a first area and a second area are displayed within the same screen; the first area includes at least one of (1α) an area in which a digital ticket for a transportation facility is arranged; and (1β) an area in which an object for displaying the digital ticket for a transportation facility is arranged; and the second area includes at least one of (2α) an area in which advertising material is displayed; and (2β) an area in which an object for displaying the advertising material is arranged; in an acquisition step, the user terminal acquires a display history of the display of the advertising material; and in a granting step, a benefit is granted to the user according to the acquired display history.

[0074] (2) In the information processing system described in (1) above, in the providing step, points are provided to the user as the privilege.

[0075] (3) The information processing system according to (2) above, wherein the points can be donated to a specified person, a specified organization, or a person belonging to a specified organization.

[0076] (4) An information processing system according to (3) above, wherein the points can be donated to the transportation facility related to the digital ticket or to a person belonging to the transportation facility.

[0077] (5) In an information processing system described in any one of (1) to (4) above, in the operation information acquisition step, information regarding the operation of the transportation means is acquired, and in the display control step, the time until the user boards or disembarks the transportation means, calculated based on the acquired information regarding the operation, is displayed on the first screen.

[0078] (6) In the information processing system described in any one of (1) to (5) above, in the operation information acquisition step, information regarding the operation of the transportation means is acquired, in the selection step, an advertising object having a time shorter than the time until the user boards or disembarks the transportation means, which is calculated based on the acquired information regarding the operation, is selected, and in the display control step, a second area related to the selected advertising object is displayed on the first screen.

[0079] (7) An information processing method executed by an information processing system, the method comprising each step of the information processing system described in any one of (1) to (6) above.

[0080] (8) A program that causes a computer to execute each step of the information processing system described in any one of (1) to (6) above. Of course, this is not the case.

[0081] Finally, although various embodiments of the present invention have been described, these are presented as examples and are not intended to limit the scope of the invention. The novel embodiments can be implemented in various other forms, and various omissions, substitutions, and modifications can be made without departing from the spirit of the invention. The embodiments and their modifications are included within the scope and spirit of the invention, and are included in the scope of the invention and its equivalents described in the claims.

[0082] 1: Information processing system 2: User terminal 3: Server 4: Network 20: Communication bus 21: Communications Department 22: Storage section 23: Control section 24: Display section 25: Input section 30: Communication bus 31: Communications Department 32: Storage section 33: Control section 331: Display control unit 332: Acquisition Department 333: Granting department 334: Operation information acquisition department 335: Arithmetic section 336: Selection Department 337: Payment Registration Department 338:Memory Management Department BT1~BT3: Buttons D1~D5:Display screen Rg1: 1st area Rg2: 2nd area

Claims

1. An information processing system, A control unit is provided, The control unit is configured to execute the following steps: In the display control step, a first screen is displayed on a user terminal owned by the user, and the first screen displays a first area and a second area within the same screen. The first region includes: (1α) the area where digital transport tickets are distributed; and (1β) An area in which an object displaying a digital ticket for a transportation facility is arranged; wherein the digital ticket is usable by being displayed on the user terminal in response to a terminal operation of the user terminal by the user when boarding or alighting from the transportation facility; The second region includes: (2α) the area in which advertising material is displayed; and (2β) an area in which an object displaying an advertisement is arranged; wherein the advertising material is configured to be viewable or unviewable in response to a terminal operation of the user terminal by the user, and is displayed on the user terminal for a predetermined period of time; In the acquisition step, a display history of the advertisement displayed on the user terminal for a predetermined time period is acquired in response to the terminal operation, In the granting step, a privilege is granted to the user according to the acquired display history.

2. 2. The information processing system according to claim 1, In the providing step, points are provided to the user as the privilege.

3. 3. The information processing system according to claim 2, The information processing system is configured so that the points can be donated to a specified person, a specified organization, or a person belonging to a specified organization.

4. 4. The information processing system according to claim 3, An information processing system configured so that the points can be donated to the transportation facility related to the digital ticket or to a person belonging to the transportation facility.

5. 2. The information processing system according to claim 1, In the operation information acquisition step, information regarding the operation of the transportation facility is acquired, In the display control step, a time until the user boards or disembarks from the means of transportation calculated based on the acquired information about the operation is displayed on the first screen.

6. 2. The information processing system according to claim 1, In the operation information acquisition step, information regarding the operation of the transportation facility is acquired, In the selection step, an advertising object having a time shorter than a time until the user gets on or off the means of transportation calculated based on the acquired information about the transportation is selected; In the display control step, a second area relating to the selected advertising object is displayed on the first screen.

7. An information processing method executed by an information processing system, comprising: A method comprising the steps of an information processing system according to any one of claims 1 to 6.

8. A program, A program for causing a computer to execute each step of the information processing system according to any one of claims 1 to 6.

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