Traffic guidance device, traffic guidance method, and traffic guidance program

Abstract

To guide consumers moving toward a commercial facility so as to increase the number of passengers within a range of a nominal riding capacity of a vehicle.SOLUTION: A traffic guidance device comprises a user leading unit for identifying means of transportation with a little users and displaying the means of transportation and a commercial facility at which users arrive using the means of transportation, to the users in such a manner that the number of the users who use the means of transportation increases.SELECTED DRAWING: Figure 3

Description

[Technical field]

[0001] The present invention relates to a traffic guidance device, a traffic guidance method, and a traffic guidance program. [Background technology]

[0002] In urban areas, public transportation such as route buses, taxis, and trains has developed, and consumers visit commercial facilities using these means of transportation to purchase goods and services offered by the commercial facilities. As such transactions increase, consumers, commercial facilities, and public transportation each benefit. Recently, technology in which a computer suggests to consumers to use public transportation to visit commercial facilities has become widespread.

[0003] The service information distribution device of Patent Document 1 determines the timing of transmitting service information provided by a commercial facility to a consumer's mobile terminal device or a terminal device displayed on the vehicle the consumer is riding in. The service information is, for example, coupon information, time sale information, etc. The service information distribution device transmits the service information when there are many idle vehicles, when there are vacant seats in a vehicle, when a vehicle is approaching a store, when there are few customers at the store, when the consumer has no plans, etc. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Patent No. 6493969 specification Summary of the Invention [Problem to be solved by the invention]

[0005] For example, if a consumer happens to be on a bus and the bus is empty, the consumer's satisfaction will increase if the consumer can arrive at the commercial facility while remaining seated. However, since the service information distribution device of Patent Document 1 distributes service information to an unspecified number of consumers, the vehicle may end up being overly crowded, or conversely, the number of passengers may not be as high as expected. Therefore, an object of the present invention is to guide consumers heading to a commercial facility so as to increase the number of passengers within the vehicle's seating capacity. [Means for solving the problem]

[0006] The traffic guidance device of the present invention includes a user guidance unit that identifies a transportation service with few users and displays the transportation service and commercial facilities that can be reached by using the transportation service to the users so that the number of users of the transportation service within a predetermined range increases. the user guidance unit, when identifying the user candidates, sets conditions that the candidates have preferences that match or are semantically similar to the characteristics of the commercial facility, the candidates are at addresses or current locations that can be reached by the transportation means to the location of the commercial facility, the time periods when the number of visitors to the commercial facility is expected to be low include time periods other than the working hours of the candidate, and the total number of the candidates falls within the capacity of the transportation means, and if the total number of identified candidates exceeds the capacity, narrows down the number of the candidates in accordance with a priority order based on the distance between the address or current location of the candidate and a boarding / disembarking stop, the overlapping time between the time periods when the number of visitors to the commercial facility is expected to be low and the working hours of the candidate, and the semantic distance between the characteristics of the commercial facility and the preferences of the candidate; It is characterized by: Other means will be described in the description of the embodiment of the invention. Effect of the Invention

[0007] According to the present invention, consumers heading to a commercial facility can be guided so as to increase the number of passengers within the vehicle's seating capacity. [Brief description of the drawings]

[0008] [Figure 1] FIG. 2 is a diagram illustrating the configuration of a traffic guidance device. [Diagram 2] FIG. 1 is a diagram illustrating the relationship between transportation means and commercial facilities. [Diagram 3] This is an example of a case where guidance is given to a user. [Figure 4] 13 is an example of visitor information. [Diagram 5] 1 is an example of passenger information. [Figure 6] 4 is an example of vehicle information. [Figure 7] 11 is an example of user information. [Figure 8] This is an example of guidance and response information. [Figure 9] This is an example of other transportation information. [Figure 10] 13 is a flowchart of a user guidance process. [Figure 11] 13 is an example of a guide screen. [Figure 12] 13 is a flowchart of a procedure for processing the accommodation of other means of transportation. [Figure 13] 13 is an example of a transportation mode change screen. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] Hereinafter, an embodiment of the present invention (referred to as the "present embodiment") will be described in detail with reference to the drawings, etc. The present embodiment is an example in which, in an urban area where many residential and commercial facilities are located and where railway lines, bus lines, and road transportation networks are developed, information about the commercial facilities and transportation means for visiting the commercial facilities are provided to consumers of products and services provided by the commercial facilities.

[0010] (terminology, etc.) A commercial establishment is a physical store that offers goods or services. A consumer is a customer or potential customer of a commercial establishment. A means of transportation is a vehicle that carries an unspecified number of consumers and travels on roads or tracks. Typical examples of means of transportation are trains, route buses, taxis, shared cars, and private vehicles used by commercial facilities to carry their customers. Means of transportation may or may not run according to a predetermined schedule. A stop is a place where consumers get on and off a means of transportation, and includes bus stops, train stations, and taxi stands. Most stops are designated in advance by the operators of the means of transportation.

[0011] A consumer is a passenger of a means of transportation, and is also a "user" who can use the service provided by the traffic guidance device of this embodiment. Hereinafter, the term "user" includes "consumer" and "passenger". Other means of transportation are means of transportation that can be substituted for a certain means of transportation and provide alternative transportation. A route is a place where multiple transportation modes operate according to a single schedule.

[0012] A service is a specific means of transportation that runs from a starting point to a destination at a certain time every day. A service is originally a concept on a bus schedule 43. A service ID, which will be described later, is assigned to each service. For example, the service ID "B01" is assigned to a route bus service that runs from the starting point, BS01, to the destination, BS04, at the same specified time every day. The same physically route bus may run from the destination, BS01, to the destination, BS04, at another specified time on the same date. In this case, the second and subsequent services are assigned service IDs such as "B02". On the other hand, if a route bus that is physically different from "B01" runs from the starting point, BS01, to the destination, BS04, at the same specified time on another day, the service ID "B01" is assigned.

[0013] (Configuration of traffic control devices, etc.) Fig. 1 is a diagram for explaining the configuration of a traffic guidance device 1. The traffic guidance device 1 is a general computer, and comprises a central control device 11, input devices 12 such as a mouse and a keyboard, output devices 13 such as a display, a main memory device 14, and an auxiliary memory device 15. These are interconnected by a bus. The auxiliary memory device 15 stores visitor information 31, passenger information 32, vehicle information 33, user information 34, and guidance / response information 35 (described in detail later).

[0014] The user registration unit 21, user guidance unit 22, other transportation means accommodation unit 23, and utilization status analysis unit 24 in the main memory device 14 are programs. The central control device 11 realizes the functions of each program (described in detail later) by reading these programs from the auxiliary memory device 15 and loading them into the main memory device 14. The auxiliary memory device 15 may be configured independent of the traffic guidance device 1 (cloud).

[0015] The traffic guidance device 1 is connected to a user terminal device 2, a commercial facility server 3, a transportation business server 4, and an other transportation business server 5 via a network 6. The user terminal device 2 is a portable or stationary terminal device operated by a user. The commercial facility server 3 is a server operated by the operator of the commercial facility. The transportation business server 4 is a server operated by the operator of a means of transportation, and the means of transportation here is assumed to be a route bus. The other transportation business server 5 is a server operated by the operator of another means of transportation, and the other means of transportation here is assumed to be a private microbus used by a commercial facility exclusively to carry its own customers.

[0016] The commercial facility server 3 stores visitor information 31 and a visitor estimation model 41. The visitor estimation model 41 is a mathematical model that takes as input a future date (including season and day of the week), time period, weather conditions, event information such as limited time sales, a commercial facility ID (described in detail later), etc., and outputs an estimated number of visitors in that time period. The user guidance unit 22 or the commercial facility server 3 machine-learns the visitor estimation model 41 using past time-series empirical values ​​as learning data. The visitor information 31 is the input conditions and output results of the machine-learned visitor estimation model 41, and is transmitted to the traffic guidance device 1 and stored in the auxiliary storage device 15.

[0017] The transportation company server 4 stores passenger information 32, a passenger estimation model 42, and a bus schedule 43. The bus schedule 43 is a general bus schedule or train schedule. The passenger estimation model 42 is a mathematical model that receives the bus schedule 43 (including flights and sections), future dates (including seasons and days of the week), time periods, weather conditions, local event information, etc. as input, and outputs an estimated number of passengers in those time periods. The user guidance unit 22 or the transportation company server 4 machine-learns the passenger estimation model 42 using past time-series empirical values ​​as learning data. The passenger information 32 is the input conditions and output results of the machine-learned passenger estimation model 42, and is transmitted to the traffic guidance device 1 and stored in the auxiliary storage device 15.

[0018] The other transportation business server 5 stores other transportation information 36. The other transportation information 36 is an operation plan of other transportation (described in detail later).

[0019] Figure 2 is a diagram explaining the relationship between transportation means and commercial facilities. In urban areas, a train line (thick solid line) has stations SN01 and SN02. A bus line (thin solid line) has bus stops BS01, BS02, BS03, and BS04. Of these, bus stop BS01 is near station SN01, and bus stop BS04 is near station SN02. Bus stop BS02 is near commercial facility SC01, and bus stop BS03 is near commercial facility SC02.

[0020] On the bus route, currently, route bus 51a is traveling between bus stops BS01 and BS02 toward bus stop BS02. Route bus 51b is traveling between bus stops BS02 and BS03 toward bus stop BS03. Route bus 51c is traveling between bus stops BS03 and BS04 toward bus stop BS04. Each route bus may travel back and forth in the opposite direction, or may circulate (including non-return) from bus stop BS04 to bus stop BS01.

[0021] Under these conditions, a user travels from his / her home or the like to station SN01 on a train line, changes to a local bus at bus stop BS01, and gets off at bus stop BS02 or BS03. When the user finishes shopping at commercial facility SC01 or SC02, he / she boards a local bus at bus stop BS02 or BS03, travels to station SN02, for example, and changes to a train line to return to his / her home or the like.

[0022] Fig. 3 shows examples of cases in which guidance is given to a user. Cases 1 and 2 in Fig. 3 are cases in which the commercial facility SC01 in Fig. 2 holds a promotional event (limited time sale) at a certain time in the future. In cases 1 and 2, a user 53 is in the vicinity of a station SN01 and a bus stop BS01. The user 53 carries a user terminal device 2.

[0023] Looking at Case 1 in Figure 3, we can see the following: <1> The customer estimation model 41 estimates that the number of customers to the commercial facility SC01 during the time period “8:00 to 10:00” on a certain day will be insufficient. <2> Therefore, the commercial facility SC01 decided to hold a limited-time sale during that time period. <3> Commercial facility SC01 wants to attract users 53 near station SN01 and bus stop BS01 to a limited-time sale. <4> Commercial facility SC01 wants user 53 to board bus 51a at bus stop BS01 and disembark from bus 51a at bus stop BS02.

[0024] <5> The passenger estimation model 42 estimates that there are sufficient vacant seats on the route bus 51a during the time sale (speech bubble 55a). <6> Therefore, route bus 51a also wants user 53 to board route bus 51a at bus stop BS01 and to disembark from route bus 51a at bus stop BS02. <7> Then, the traffic guidance device 1 transmits a guide screen 61 to the user terminal device 2. The guide screen 61 encourages the user to visit the commercial facility SC01. The detailed content of the guide screen 61 is as shown in Fig. 11, and also provides information on the time of the limited-time sale and the route bus that should be taken to go to the commercial facility SC01.

[0025] Looking at Case 2 in Figure 3, we can see the following: <11> <1> to <4> in Case 1 are also applicable to Case 2. <12> The passenger estimation model 42 estimates that there are not enough vacant seats on the route bus 51a during the time sale period (speech bubble 55b). <13> Therefore, route bus 51a also wants passengers 53 to board route bus 51a at bus stop BS01 and disembark from route bus 51a at bus stop BS02, but does not want to have more passengers board than the bus's capacity.

[0026] <14> The commercial facility SC01 decides that if the user 53 is unable to board the route bus 51a, it may arrange for a microbus 54 to pick up the user 53. <15> Then, the traffic guidance device 1 transmits a transportation change screen 71 to the user terminal device 2. The transportation change screen 71 encourages the user 53 to board the minibus 54 instead of the route bus. The detailed contents of the transportation change screen 71 are as shown in Fig. 13, and also informs the user that the route bus 51a is likely to be crowded.

[0027] (Visitor Information) 4 is an example of the visitor information 31. In the visitor information 31, a commercial facility ID (column 101), a date (column 102), a time period (column 103), an estimated number of visitors (column 104), a location (column 105), and characteristics (column 106) are stored in association with each other. The commercial facility ID (field 101) is an identifier that uniquely identifies a commercial facility. The date (field 102) is a future date. The time zone (field 103) is the time zone for a future date. The estimated number of visitors (column 104) is the number of visitors (users) estimated to visit the commercial facility during that time period.

[0028] Location (field 105) is the location of the commercial facility. The characteristics (column 106) are the attributes of the commercial facility itself, the attributes of the products or services handled by the commercial facility, or the attributes of the main customer base of the commercial facility. In the example of FIG. 4, the visitor estimation model 41 outputs an estimated number of visitors when it receives input of a commercial facility ID, a date, and a time period.

[0029] (Passenger Information) 5 is an example of the passenger information 32. In the passenger information 32, a flight ID (column 111), a date (column 112), a starting point ID (column 113), a destination point ID (column 114), an estimated number of passengers (column 115), and a vehicle type (column 116) are stored in association with each other. The service ID (field 111) is an identifier that uniquely identifies a service. As described above, once a service is identified, the time when the service runs is identified on the bus schedule 43. The date (field 112) is a future date.

[0030] The starting point ID (field 113) is an identifier that uniquely identifies the boarding and alighting station that is the starting point of each section when the route from the departure point to the destination point of the flight is divided into multiple sections by boarding and alighting stations. The end point ID (field 114) is an identifier that uniquely identifies the boarding and alighting station that is the end point of each section.

[0031] The estimated number of passengers (column 115) is the number of passengers (users) per flight that are estimated to be on board in the section from the starting point to the end point. For example, "18" people in the second line of FIG. 5 means that flight B01 runs from BS02 to BS03 with "18" people on board, and does not mean that 18 people board at BS02 and 18 people disembark at BS03. Passengers who ride the entire section from BS01 to BS04 are included in "10" people in the first line, "18" people in the second line, and "14" people in the third line.

[0032] Vehicle type (field 116) is the model name of the vehicle assigned to the flight. In the example of FIG. 5, the passenger estimation model 42 outputs an estimated number of passengers upon receiving input of a flight ID, a date, a starting point ID, and a destination point ID.

[0033] (Vehicle information) 6 is an example of the vehicle information 33. In the vehicle information 33, a route ID (column 121), a vehicle type (column 122), a time period (column 123), a capacity (column 124), an upper limit on the number of users (column 125), and a guidance reference value (column 126) are stored in association with each other. The route ID (field 121) is an identifier that uniquely identifies a route. The vehicle type (field 122) is the same as the vehicle type in FIG. The time period (column 123) is the time period during which the vehicle is traveling.

[0034] Capacity (field 124) is the number of seats in the vehicle for passengers. The maximum number of passengers (column 125) is the maximum number of passengers that a vehicle (service) can safely accommodate, and is usually the vehicle's passenger capacity, which is the number of seats plus the number of standing passengers. The same vehicle may have periods of time during which standing passengers are permitted (for example, morning and evening commutes) and periods of time when they are not. Furthermore, the maximum number of passengers may be the number of seats minus the number of passengers to be reduced to prevent the spread of infection. The guidance reference value (column 126) is a threshold value for the number of passengers at which the traffic guidance device 1 decides to transfer transportation to another means of transportation. When the estimated number of passengers (column 115) in FIG. 5 is equal to or less than the guidance reference value, the traffic guidance device 1 actively increases the number of passengers in that vehicle. When the estimated number of passengers exceeds the guidance reference value, the traffic guidance device 1 guides new passengers to another means of transportation. The guidance reference value may be a number within the capacity, but must not exceed the upper limit of the number of users.

[0035] (User information) 7 is an example of the user information 34. In the user information 34, a user ID (field 131), age (field 132), address (field 133), working hours (field 134), and preferences (field 135) are stored in association with each other. The user ID (field 131) is an identifier that uniquely identifies a user. As described above, a user is a consumer (passenger) to whom the traffic guidance device 1 provides a service, and is registered in advance with the traffic guidance device 1 before receiving the service.

[0036] Age (field 132) is the age of the user. The address (field 133) is the address of the user. If the user consents, the user's current location (latitude and longitude) may be stored in addition to or instead of the address. The user terminal device 2 carried by the user acquires its own current location using GPS and transmits it to the traffic guidance device 1 in real time. The working hours (field 134) are the hours during which the user is at work. Preferences (field 135) are characteristics of a user's interests or purchasing behavior.

[0037] (Guidance and response information) 8 is an example of the guidance and response information 35. In the guidance and response information 35, a date and time (column 141), a user ID (column 142), a train ID (column 143), a boarding location ID (column 144), a commercial facility ID (column 145), a discount amount (column 146), and a response status (column 147) are stored in association with each other.

[0038] The date and time (field 141) is the date and time when the traffic guidance device 1 transmitted the guidance screen 61 (FIG. 11) to the user terminal device 2. The user ID (field 142) is the same as the user ID in FIG. The flight ID (field 143) is the same as the flight ID in FIG. 5, but here it particularly identifies the flight announced on the guidance screen 61. The boarding location ID (field 144) is an identifier that uniquely identifies the boarding location where the user boards the bus.

[0039] The commercial facility ID (field 145) is the same as the commercial facility ID in FIG. 4, but here it particularly identifies the commercial facility introduced on the guidance screen 61. The discount amount (column 146) is the economic benefit the user receives by responding to the information screen 61, and is, for example, the amount of a discount coupon that can be used at a commercial facility, a discounted ticket that can be used for transportation, or the like. The response status (field 147) is either "selected" or "not selected." "Selected" indicates that the user selected that flight from among multiple flights simultaneously presented on one guidance screen 61. "Not selected" indicates that the user did not select that flight.

[0040] (Other transportation information) 9 is an example of the other transportation information 36. In the other transportation information 36, a date (column 151), another transportation ID (column 152), a stopover (column 153), an arrival time (column 154), a planned number of passengers (column 155), and a maximum number of passengers (column 156) are stored in association with each other. The date (field 151) is a future date. The other transportation ID (field 152) is an identifier that uniquely identifies the other transportation service. The other transportation service here is assumed to be a minibus 54 arranged by a commercial facility.

[0041] The stopover point (field 153) is a stopover point for another means of transport. If the stopover point for another means of transport is located near the stopover point for the other means of transport, an identifier for identifying the stopover point for the other means of transport is also stored. The arrival time (field 154) is the time when the other means of transportation arrives at the stopover point. The planned passenger numbers (column 155) are the number of passengers on the alternate transportation service that is deemed most desirable from the standpoint of operational efficiency and passenger comfort. The maximum number of passengers (column 156) is the capacity (number of seats) of the other means of transportation.

[0042] (Processing Procedure) The following describes a flowchart of the processing procedure of this embodiment. There are two processing procedures, a user guidance processing procedure and a other transportation means accommodation processing procedure. When starting these processing procedures, the following prerequisites are assumed to be met.

[0043] The user guidance unit 22 of the traffic guidance device 1 creates the visitor information 31 using a visitor estimation model 41 that is machine-learned using past data. In other words, the user guidance unit 22 estimates the number of users of the commercial facility. The user guidance unit 22 of the traffic guidance device 1 creates the passenger information 32 using a passenger estimation model 42 that is machine-learned using past data. In other words, the user guidance unit 22 estimates the number of users of the transportation service.

[0044] The auxiliary storage device 15 of the traffic guidance device 1 stores the latest visitor information 31 (FIG. 4), passenger information 32 (FIG. 5), and vehicle information 33 (FIG. 6). The user registration unit 21 of the traffic guidance device 1 creates a record of the user information 34 (FIG. 7) by receiving data from the user terminal device 2, and stores the record in the auxiliary storage device 15 in the latest state. The utilization state analysis unit 24 of the traffic guidance device 1 acquires other transportation means information 36 (FIG. 9) by accessing the other transportation business server 5, and stores it in the auxiliary storage device 15 in the latest state.

[0045] (User Guidance Procedure) FIG. 10 is a flowchart of a user guidance process. In step S201, the user guidance unit 22 of the traffic guidance device 1 identifies a flight and a section with few passengers. Specifically, first, the user guidance unit 22 searches the passenger information 32 (FIG. 5) and the vehicle information 33 (FIG. 6) to obtain a flight ID and a section that identify a flight that satisfies the following conditions 1 and 2. <Condition 1> In the passenger information 32, the estimated number of passengers on that flight and that section is less than or equal to a predetermined first threshold. <Condition 2> In the vehicle information 33, the guidance reference value for the vehicle type for that flight and that section exceeds the estimated number of passengers.

[0046] For ease of explanation, if the first threshold is "10", the user guidance unit 22 will acquire the flight ID "B01" and the section "BS01-BS02". It is assumed that the bus schedule 43 defines that the flight B01 runs during the time period of 8:00-10:00. This search result indicates that the flight B01 is expected to have an estimated number of passengers (10 people) that is not sufficient based on past experience in the section "BS01-BS02", and that it can accommodate up to 5 users (15-10=5 people) in addition to the estimated number of passengers.

[0047] Secondly, the user guidance unit 22 temporarily holds the following: ·Flight ID “B01” Time period: 8:00-10:00 Section "BS01~BS02" Flight "B01" timetable

[0048] In step S202, the user guiding unit 22 identifies a commercial facility to which the user should be guided. Specifically, first, the user guiding unit 22 searches the visitor information 31 (FIG. 4) to acquire a commercial facility ID that identifies a commercial facility that satisfies the following conditions 3 to 5. <Condition 3> The date and time period of the commercial facility include "8:00-10:00" on the current day. <Condition 4> The estimated number of visitors to the commercial facility is below a specified second threshold. <Condition 5> The commercial facility is located near stop BS02.

[0049] For ease of explanation, if the second threshold is "100", the user guiding unit 22 acquires the commercial facility ID "SC01". This search result indicates that the commercial facility SC01 can attract users who board the flight B01 from stop BS01 during the time period "8:00-10:00", when the number of estimated visitors is expected to be low based on past experience.

[0050] Secondly, the user guidance unit 22 acquires from the commercial facility server 3 the name of an event scheduled by the commercial facility SC01 for the time period "8:00-10:00". The commercial facility SC01 does not necessarily need to schedule an event for a time period when the estimated number of visitors is low. However, for the sake of convenience, it is assumed here that a "time sale" has been acquired. The commercial facility SC01 is, for example, a Chinese restaurant in a large hotel that wishes to increase sales during the slightly late breakfast period.

[0051] In step S203, the user guiding unit 22 identifies candidate users. Specifically, first, the user guiding unit 22 searches the user information 34 (FIG. 7) to acquire a user ID that identifies a user who satisfies the following conditions 6 to 9. Condition 6: The user's preferences match or are semantically similar to the characteristics of the commercial facility SC01 (column 106 in FIG. 4). <Condition 7> The user can travel from his / her address or current location to the location of the commercial facility SC01 (column 105 in Figure 4) by flight B01. <Condition 8> "8:00-10:00" includes a time period other than the user's working hours.

[0052] Condition 9: The total number of users is within the allowable number. The allowable number is the number obtained by subtracting the estimated number of passengers (column 115 in FIG. 5) from the upper limit of the number of users (column 125 in FIG. 6). The total number of user IDs obtained as a result of the search may exceed the allowable number. In this case, the user guidance unit 22 narrows down the users to the allowable number according to a predetermined priority. The user guidance unit 22 determines the predetermined priority based on the distance between the user's address or current location and the boarding / alighting station, the overlapping time between the time period in the visitor information 31 and the working time period in the user information 34, the semantic distance between the characteristics in the visitor information 31 and the preferences in the user information 34, etc.

[0053] The user guiding unit 22 will acquire many user IDs including, for example, the user ID "U01." Secondly, the user guiding unit 22 creates new records in the guidance / response information 35 for the number of user IDs acquired in "first" of S203, and fills in the remaining columns 142 to 146 while leaving columns 141 and 147 blank. The user guiding unit 22 stores an identifier that identifies the nearest boarding / alighting station to the user's address or current location as the boarding location ID. The user guiding unit 22 stores the amount acquired from the commercial facility SC01 as the discount amount.

[0054] In step S204, the user guiding unit 22 displays the guide screen 61 (FIG. 11) to the user. Specifically, first, the user guiding unit 22 displays the guide screen 61 on the user terminal device 2 of the user identified by all the user IDs after narrowing down acquired in "first" of step S203. Although it is in the middle of FIG. 10, the explanation will move to FIG. 11 for the time being.

[0055] Fig. 11 is an example of a guidance screen 61. The guidance screen 61 in Fig. 11 is received by a user U01 who is currently near the boarding / disembarking station BS01. The user guidance unit 22 displays the commercial facility ID "SC01", the name of an event scheduled by the commercial facility, and the time period for the event in a field 62. The user guidance unit 22 may display the name of the corresponding commercial facility (such as "XX Hotel Observation Restaurant") together with the commercial facility ID.

[0056] The user guidance unit 22 displays a transportation means list 63. The user guidance unit 22 refers to the bus schedule 43 and acquires the flight ID of a flight that arrives at stop BS02 near the commercial facility SC01 between "8:00 and 10:00" and the time that the flight departs from stop BS01. The flight whose flight ID is acquired here is called the "flight to be guided." Usually, multiple combinations of the flight to be guided and the departure time are acquired.

[0057] The user guidance unit 22 acquires the estimated number of passengers (column 115 in FIG. 5) for each flight to be guided. The user guidance unit 22 acquires the discount amount (column 146 in FIG. 8). In order to prevent excessive congestion, the discount amount is set to be smaller as the estimated number of passengers (degree of congestion) of the flight to be guided increases. The user guidance unit 22 displays the departure station and departure time of the flight to be guided in column 64a, an icon indicating the degree of congestion in column 64b, the discount amount in column 64c, and a "Use" button in column 64d.

[0058] The transportation list 63 is made up of multiple records (rows), and the higher a record is displayed, the earlier the departure time. User U01 wishes to board a flight departing from stop BS01 at 7:30. Now, assume that user U01 presses the "Use" button on the first row of the transportation list 63. Return to Figure 10 for explanation.

[0059] Secondly, in step S204, the user guidance unit 22 stores the current year, month, date, time, and minute in the date and time column 141 of the record for user U01 in the guidance / response information 35 (FIG. 8), and stores "selected" in the response status column 147. The user guidance unit 22 stores the current year, month, date, time, minute, and second in the date and time column 141 of another record for user U01, and stores "not selected" in the response status column 147. Thereafter, the user guidance processing procedure is terminated. As is clear from the above, the user guidance unit 22 provides information about buses and commercial facilities so as to increase the number of users of the means of transportation within a predetermined range (up to the upper limit of the number of users).

[0060] (Procedure for handling other modes of transportation) 12 is a flowchart of the other transportation means accommodation processing procedure. When the other transportation means accommodation processing procedure is started, in addition to the above-mentioned prerequisites, the following prerequisites are assumed to be satisfied. The usage analysis unit 24 of the traffic guidance device 1 constantly accesses the commercial facility server 3 to acquire the latest POS information (not shown) and stores it in the auxiliary storage device 15. The usage status analysis unit 24 constantly accesses the transportation company server 4 to acquire the latest IC card history information, boarding / alighting station congestion information, vehicle congestion information (not shown), etc., and stores them in the auxiliary storage device 15. In other words, the usage status analysis unit 24 detects the congestion status of each flight in real time, separately from the passenger information 32 created by the passenger estimation model 42.

[0061] 10 is completed, and the user U01 is waiting for the flight B01 at the boarding / alighting station BS01. The usage status analysis unit 24 accesses the commercial facility server 3 as described above, and confirms that the commercial facility SC01 is likely to see the expected number of visitors.

[0062] In step S301, the other transportation accommodation unit 23 of the traffic guidance device 1 predicts congestion of transportation. Specifically, the other transportation accommodation unit 23 acquires the current number of users of the flight B01 (for example, the number of passengers 10 minutes before arriving at the boarding / alighting station BS01). The "current number of users" here is a result detected by the utilization status analysis unit 24 in real time.

[0063] In step S302, the other transportation accommodation unit 23 judges whether the number of users exceeds the upper limit of the number of users. Specifically, first, the other transportation accommodation unit 23 checks whether the number of users acquired in step S301 exceeds the upper limit of the number of users of the vehicle information 33 (the column 125 in FIG. 6). Secondly, if the number of users exceeds the upper limit of the number of users (step S302 "YES"), the other transportation accommodation unit 23 proceeds to step S303, otherwise (step S302 "NO"), the other transportation accommodation processing procedure is terminated.

[0064] In step S303, the utilization status analysis unit 24 of the traffic guidance device 1 searches for redundant transportation means. Specifically, the utilization status analysis unit 24 searches for other transportation means that satisfy the following conditions 11 to 13. <Condition 11> The flight's stopover points (column 153 in Figure 9) include the vicinity of boarding / alighting station BS01 and the vicinity of boarding / alighting station BS02. Condition 12: The current number of passengers on the flight is less than the maximum number of passengers on the flight (column 156 in Figure 9). Condition 13: The flight is currently heading to stop BS01.

[0065] For ease of explanation, it is assumed here that the alternative transportation option BB01 applies. In step S304, the other transportation accommodation unit 23 of the traffic guidance device 1 confirms that a route change is possible. Specifically, the other transportation accommodation unit 23 displays a route change request message "Please transport passengers from stop BS01 to stop BS02" on the in-vehicle terminal device (not shown) of the flight BB01. The in-vehicle terminal device of the flight BB01 agrees to stop at stop BS01 instead of stop P01 and to stop at stop BS02 instead of stop P02, and replies to that effect to the traffic guidance device 1.

[0066] In step S305, the other transportation accommodation unit 23 displays the transportation change screen 71 (FIG. 13) to the user. Specifically, the other transportation accommodation unit 23 displays the transportation change screen 71 on the user terminal device 2 of the user U01. Although this is in the middle of the flowchart, the explanation will move to FIG. 13 for the time being.

[0067] Fig. 13 is an example of a transportation change screen 71. Because flight B01, which was previously notified, is expected to be crowded, the other transportation accommodation unit 23 urges the user U01 to use another transportation option, flight BB01, instead of flight B01 (field 72). The user U01 presses either the "Use" button 73a or the "Do not use" button 73b. Here, it is assumed that the "Use" button 73a is pressed. Return to Fig. 12 for explanation.

[0068] In step S306, the other transportation accommodation unit 23 instructs the change of route. Specifically, the other transportation accommodation unit 23 displays a route change instruction message "The customer has agreed. Please stop at the boarding / alighting station BS01" on the in-vehicle terminal device of the flight BB01. After that, the other transportation accommodation processing procedure is terminated.

[0069] (Effects of this embodiment) The effects of the traffic guidance device of this embodiment are as follows. (1) Traffic guidance devices can increase the number of people using transportation means and commercial facilities while suppressing congestion on transportation means. (2) If a mode of transportation is likely to become congested, the traffic guidance device can guide users to other modes of transportation. (3) Traffic guidance devices can use passenger estimation models that are capable of machine learning. (4) The traffic guidance device can use a visitor estimation model that is capable of machine learning.

[0070] (5) The traffic guidance device can display multiple options for transportation, together with the degree of congestion of the options and the economic value of the options to users. (6) Traffic control devices can level out the congestion levels of trains depending on the economic value they provide to users. (7) Traffic control devices can increase the number of people using transportation means to the extent that safety can be ensured.

[0071] The present invention is not limited to the above-described embodiment, but includes various modified examples. For example, the above-described embodiment has been described in detail to easily explain the present invention, and is not necessarily limited to those including all of the configurations described. It is also possible to replace a part of the configuration of one embodiment with the configuration of another embodiment, and it is also possible to add the configuration of another embodiment to the configuration of one embodiment. It is also possible to add, delete, or replace a part of the configuration of each embodiment with another configuration. [Explanation of symbols]

[0072] 1 Traffic guidance device 2 User terminal device 3. Commercial Facility Server 4. Transportation operator server 5. Other transport company servers 6 Network 11 Central control unit 12 Input Devices 13 Output Devices 14 Main memory 15 Auxiliary storage 16 Communication equipment 21 User Registration Department 22 User Guidance Department 23 Other Transportation Interchange Department 24 Usage Analysis Department 31 Visitor Information 32 Passenger Information 33 Vehicle Information 34 User information 35 Guidance and response information 36 Other transportation information 41 Visitor Estimation Model 42 Passenger Estimation Model 43 Train Schedule 61 Guidance screen 71 Transportation change screen

Claims

1. Identify less used modes of transportation, a user guidance unit that displays to users the convenience of the transportation means and commercial facilities that can be reached by using the convenience of the transportation means, so that the number of users of the convenience of the transportation means within a predetermined range is increased; The user guidance unit: When identifying the candidate users, The candidate has preferences that match or are semantically similar to the characteristics of the commercial facility; The candidate is at an address or current location that can be accessed by the transportation means to the location of the commercial facility, The time period during which the number of visitors to the commercial facility is expected to be low includes time periods other than the candidate's working hours, and The total number of such candidates is within the capacity of the transportation means; Subject to the condition, If the total number of identified candidates exceeds the permitted number, Narrowing down the number of candidates according to a priority order based on the distance between the address or current location of the candidate and the stop, the overlap between the time period when the number of customers at the commercial facility is expected to be low and the working time period of the candidate, and the semantic distance between the characteristics of the commercial facility and the preferences of the candidate; A traffic control device comprising:

2. A usage status analysis unit that detects the number of users of the transportation service in real time; an alternative transportation means accommodation unit that, when the number of users detected in real time exceeds the predetermined range, displays to the user the convenience of alternative transportation means other than the displayed transportation means; The traffic guidance device according to claim 1, further comprising:

3. The user guidance unit: estimating the number of passengers on said transportation services using a passenger estimation model trained on machine learning using historical data; 3. The traffic guidance device according to claim 2,

4. The user guidance unit: Estimating the number of users of the commercial facility using a visitor estimation model machine-learned using past data; Identifying the commercial facility with few users as the commercial facility that can be reached by using the convenient transportation means; 4. The traffic guidance device according to claim 3,

5. The user guidance unit: Displaying to the user a plurality of options for the transportation means together with the degree of congestion of each option and the economic value that the commercial facility provides to the user; 5. The traffic guidance device according to claim 4,

6. The economic value is The larger the congestion degree, the smaller the congestion degree becomes; 6. The traffic guidance device according to claim 5,

7. The upper limit of the predetermined range is The maximum number of passengers that the transportation service can safely accommodate; 7. The traffic guidance device according to claim 6,

8. The user guidance section of the traffic guidance device is Identify less used modes of transportation, displaying the transportation service and commercial facilities that can be reached by using the transportation service to the users so as to increase the number of users of the transportation service within a predetermined range; When identifying the candidate users, The candidate has preferences that match or are semantically similar to the characteristics of the commercial facility; The candidate is at an address or current location that can be accessed by the transportation means to the location of the commercial facility, The time period during which the number of visitors to the commercial facility is expected to be low includes time periods other than the candidate's working hours, and The total number of such candidates is within the capacity of the transportation means; Subject to the condition, If the total number of identified candidates exceeds the permitted number, Narrowing down the number of candidates according to a priority order based on the distance between the address or current location of the candidate and the stop, the overlap between the time period when the number of customers at the commercial facility is expected to be low and the working time period of the candidate, and the semantic distance between the characteristics of the commercial facility and the preferences of the candidate; A traffic guidance method for a traffic guidance device comprising the steps of:

9. Computer, Identify less used modes of transportation, displaying the transportation service and commercial facilities that can be reached by using the transportation service to the users so as to increase the number of users of the transportation service within a predetermined range; When identifying the candidate users, The candidate has preferences that match or are semantically similar to the characteristics of the commercial facility; The candidate is at an address or current location that can be accessed by the transportation means to the location of the commercial facility, The time period during which the number of visitors to the commercial facility is expected to be low includes time periods other than the candidate's working hours, and The total number of such candidates is within the capacity of the transportation means; Subject to the condition, If the total number of identified candidates exceeds the permitted number, a user guidance unit that narrows down the number of candidates according to a priority order based on the distance between the address or current location of the candidate and the stop, the overlapping time between the time period when the number of customers at the commercial facility is expected to be low and the working time period of the candidate, and the semantic distance between the characteristics of the commercial facility and the preferences of the candidate; and A traffic control program to make it function as a

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