Information processing device and method, and program

Abstract

To enable control of an action of a user in a manner more suitable for the personality of the user.SOLUTION: A method for controlling an action of a user is set on the basis of the power of the user. For example, the magnitude of the power of the user is determined on the basis of at least one of the status or assets of the user, and the method is set on the basis of the determined magnitude of the power. The present disclosure can be applied to, for example, an information processing apparatus, an electronic device, an information processing method, a program or the like.SELECTED DRAWING: Figure 4

Description

[Technical field]

[0001] The present disclosure relates to an information processing device and method, and a program, and in particular to an information processing device and method, and a program that enable control of a user's actions in accordance with the user's personality. [Background technology]

[0002] In the past, personalization was required in all aspects of daily life. It is useful to have an efficient method of intervention that determines what kind of intervention should be given to which user, when, and how.

[0003] One parameter of personality is power: having a lot of control over other people or valuable resources, such as authority or wealth.

[0004] Experiments have been conducted to examine the influence of such power held by individuals on their actions (see, for example, Non-Patent Document 1). In the experiment described in Non-Patent Document 1, it was examined how individuals evaluate the value of things (the value of things related to themselves / others) according to their power through the question of "how much they will pay at an auction."

[0005] This experiment showed that people with more power bid higher in auctions for themselves than people with less power, and that people with less power bid higher in auctions for others than people with more power. In other words, it was found that the power that an individual has influences the behavior of that individual. [Prior art documents] [Non-patent literature]

[0006] [Non-Patent Document 1] Derek D. Rucher (Northwestern Univ.) et al, CONSUMER RESARCH, 2011 Summary of the Invention [Problem to be solved by the invention]

[0007] However, traditionally, the power held by individuals has not been taken into consideration as a way to intervene in their behavior (i.e., to control their behavior).

[0008] The present disclosure has been made in consideration of such circumstances, and makes it possible to control a user's actions in accordance with the user's individual characteristics. [Means for solving the problem]

[0009] According to one aspect of the present technology, there is provided an information processing device comprising: Based on at least one of the user's status and assets and the purpose of the user's purchase of the product or service, User Power determining the magnitude of the power; Based on The purchase is completed by presenting at least one of an image and a sound to the user. A control unit that sets a method for controlling When the power of the user is large and the purchase is an act for another person, the control unit sets, as the method, a method of reducing the power recognized by the user, the power being the ability to control one's own or another person's resources, and including authority, rank, economic freedom, time freedom, ambition, self-disclosure, or the desire for self-exhibition. It is an information processing device.

[0010] An information processing method according to one aspect of the present technology includes: The information processing device determines whether or not the user is a user of the product or service based on at least one of the user's status and assets and the user's purpose for purchasing the product or service. User Power determining the magnitude of the power; Based on The purchase is completed by presenting at least one of an image and a sound to the user. Set how to control If the power of the user is large and the purchase is an act for another person, a method for reducing the power recognized by the user is set as the method, and the power is the power to control one's own or another person's resources, and includes authority, rank, economic freedom, time freedom, ambition, self-disclosure, or the desire for self-exhibition. It is an information processing method.

[0011] A program according to one aspect of the present technology includes: Based on at least one of the user's status and assets and the purpose of the user's purchase of the product or service, User Power determining the magnitude of the power; Based on The purchase is completed by presenting at least one of an image and a sound to the user. Set how to control When the power of the user is large and the purchase is an act for another person, a method of reducing the power recognized by the user is set as the method. It functions as a control unit The power is the ability to control one's own or others' resources, and includes authority, rank, economic freedom, time freedom, ambition, self-disclosure, and self-exhibitionism. It is a program.

[0012] In one aspect of the present technology, an information processing device, a method, and a program include: Based on the user's status and / or assets and the purpose of the user's purchase of the product or service User Power The magnitude of the determined power is determined. Based on The purchase is confirmed by presenting at least one of an image and a sound to the user. Control A method is set up such that if the user has a large amount of power and the purchase is an act for another person, the method reduces the power that the user perceives.The method is set. [Brief description of the drawings]

[0013] [Figure 1] FIG. 13 is a diagram illustrating an example of power. [Diagram 2] FIG. 13 is a diagram illustrating an example of power. [Diagram 3] FIG. 13 is a diagram illustrating an example of power. [Figure 4] 1 is a block diagram showing an example of a main configuration of an information processing device; [Diagram 5] FIG. 13 is a block diagram showing an example of a method for deriving power. [Figure 6] 13 is a flowchart illustrating an example of the flow of an intervention process. [Figure 7] 13 is a flowchart illustrating an example of the flow of an intervention content determination process. [Figure 8] FIG. 13 is a diagram illustrating an example of application to a fan community application. [Figure 9] FIG. 13 is a diagram illustrating an example of application to a vehicle rental plan proposal service. [Figure 10] FIG. 1 is a block diagram showing an example of a main configuration of a computer. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0014] Hereinafter, modes for carrying out the present disclosure (hereinafter referred to as embodiments) will be described in the following order. 1. Power-based control over user actions 2. First embodiment (information processing device) 3. Second embodiment (application example 1) 4. Third embodiment (application example 2) 5. Fourth embodiment (application example 3) 6. Fifth embodiment (application example 4) 7. Notes

[0015] <1. Power-based control over user actions> <Power> In the past, personalization was required in all aspects of daily life. It is useful to have an efficient method of intervention that determines what kind of intervention should be given to which user, when, and how.

[0016] For example, in Non-Patent Document 1, etc., power has been proposed as a parameter indicating personality. Power is an important foundation in the architecture of people's social hierarchies. Power has a far-reaching effect on how individuals feel about themselves as well as how they relate to and perceive others. Power affects the degree to which self or others are focused. Power reduces the importance of others in order to satisfy the needs of others.

[0017] In other words, low-power people have to pay attention to others in order to achieve their goals and get their needs met, whereas high-power people do not. Also, on the whole, high-power people are more concerned with themselves than with others.

[0018] <Power and the relationship with the self> People with more power rely more on their own opinions. For example, people with more power are more likely to express their opinions in group discussions. And people with more power are less influenced by the attitudes and expressions of others. For example, prison guards who have more power behave as if they are more important than prisoners who have less power.

[0019] <Power and Relations with Others> People with high power have reduced concern for others. They are less likely to adopt the perspective of others and are less accurate in judging the emotions of others. Power reduces accuracy in estimating other people's interests and increases reliance on stereotypes in evaluating others. Because high power people are focused on achieving their own goals, they tend to see others merely as a means to their own personal goals.

[0020] <Example of power> In an organization, a manager typically has more control over both resources and people than an employee. Similarly, in a classroom, a professor has control over students in the form of grades and possesses more resources in the form of knowledge.

[0021] <Examples of interventions> As power permeates people's daily lives, states of power or "powerlessness" are easily activated by simple changes in situations or roles, or even by recalling past instances in which individuals possessed or lacked power.

[0022] <Verification of the effect of power> Non-Patent Document 1 discloses an experiment on the influence of such power held by an individual on the behavior of the individual. In the experiment described in Non-Patent Document 1, how the value of things (the value of things related to oneself / others) is evaluated according to the power held by an individual is examined through "how much one is willing to pay at an auction."

[0023] In this experiment, power means having a lot of control over other people or valuable resources, such as authority or assets. Participants were asked to submit amounts they would be willing to pay for an item in an auction in two cases: when they had more power than others, and when they had less power than others, and the amounts were compared.

[0024] The experiment showed that high-power individuals make higher bids in auctions for themselves than low-power individuals, and that low-power individuals make higher bids in auctions for others than high-power individuals.

[0025] <Control over individual actions> In other words, it was found that the power that an individual possesses affects the actions of that individual. However, in the past, the power that an individual possesses was not taken into consideration as a method of intervening in an individual's actions (i.e., a method of controlling an individual's actions). Therefore, it was difficult to intervene in a user's actions (i.e., to control a user's actions) in a way that was more suited to the individual's personality.

[0026] <Power-based control> Therefore, the user's actions are controlled based on the user's power. For example, in an information processing method, a method for controlling the user's actions is set based on the user's power. For example, in an information processing device, a control unit is provided that sets a method for controlling the user's actions based on the user's power. For example, in a program, a computer is made to function as a control unit that sets a method for controlling the user's actions based on the user's power.

[0027] In this way, the user's actions can be controlled in accordance with the user's individual characteristics.

[0028] <2. First embodiment> <Power> In this disclosure, power is defined as above. That is, power refers to the ability to control one's own or others' resources. For example, power and rank (e.g., power to dominate others, social status, number of subordinates, etc.) as shown in Figure 1 can be elements of power.

[0029] In addition, factors such as economic freedom (e.g., the abundance of assets such as money, land, and housing) and time freedom (e.g., personality and lifestyle) as shown in Figure 2 can be elements of power.

[0030] Furthermore, the magnitude of ambition (e.g., the magnitude of aspirations, goals, dreams, etc.) as shown in Figure 3, as well as the ability to self-disclose and the desire for self-exhibitionism, can be elements of power.

[0031] <Examples of power-based interventions> <Coaching> People with low power may have low self-esteem. Therefore, interventions are performed to increase power for those with low power. For example, before a match or exam, interventions such as presenting routines or simple tasks are performed for athletes or students with low power. This intervention is expected to improve the performance of the athletes or students.

[0032] <Observance of etiquette> People with high power tend to have little interest in others. Therefore, intervention is performed to reduce the power of people with high power. By doing so, it is possible to correctly (highly) evaluate the value of others, their possessions, shared property, public property, etc. For example, in a sharing economy service such as car sharing, intervention is performed to reduce the power of a user with high power. By doing so, it is possible to make the user observe manners in a situation where others also coexist. Also, in an online community, such intervention is performed for a user with high power. By doing so, it is possible to suppress aggressive behavior against others, etc. This makes it possible to facilitate the service.

[0033] <Improvement of repeat customers> In addition, an intervention may be performed to make the user think that the service he or she received is of high value. For example, an intervention may be performed to make the user think that the service, the person in charge, or the thing of another person that the user received is of higher value. In addition, when the user inputs a recommendation, an intervention may be performed to make the user's evaluation of the service or the like higher. Such an intervention can improve the user's evaluation of the service, etc., and is expected to increase the repeat rate at the time of post-evaluation.

[0034] <Functions using dialogue AI agents> In addition, in an interactive service using AI, an agent may perform an intervention based on the power of the user as described above. For example, the agent may perform an intervention to increase the power of a user with low power as necessary. Also, the agent may perform an intervention to reduce the power of a person with high power as necessary.

[0035] <Configuration of information processing device> Fig. 4 is a diagram showing a main configuration example of an information processing device to which the present technology is applied. The information processing device 100 shown in Fig. 4 is a device that provides a service to the user 131 by accepting an input by the user 131 and presenting information to the user 131. When providing the service, the information processing device 100 appropriately intervenes with the user 131 based on the power of the user 131. In other words, the information processing device 100 can control the actions of the user 131 based on the power of the user 131.

[0036] 4, the information processing device 100 has a user monitoring unit 111, a user information acquiring unit 112, an approach determining unit 113, and an information presenting unit 114. The information processing device 100 also has an input device 121 and an input / output device 122.

[0037] The user monitoring unit 111 monitors the user 131 using, for example, the input device 121, and acquires information such as the situation of the user 131, the voice of the user 131, and the line of sight of the user 131. For example, the user monitoring unit 111 can monitor the movement of the user 131. For example, the user monitoring unit 111 may monitor the position, number of users, posture, face or line of sight direction, or finger gestures of the user 131 based on information supplied from the input device 121, or may monitor a combination of these, or may monitor events other than these.

[0038] Furthermore, the user monitoring unit 111 may generate a behavior history of the user based on the results of the above-mentioned monitoring. Furthermore, the user monitoring unit 111 may identify the user 131 (personal authentication) based on an image, a voice, biological information, or the like detected by the input device 121.

[0039] The user monitoring unit 111 supplies the obtained information about the user 131 and the surroundings of the user 131 to the approach determination unit 113 .

[0040] The input device 121 has a sensor device, and the sensor device is used to monitor at least one of the user 131 and its surroundings, and detects information about the user 131 or information about the surroundings of the user 131, or both.

[0041] The sensor device may detect any kind of information. For example, the input device 121 may have a camera that detects an image. The input device 121 may have a microphone that detects sound. The input device 121 may be a polarization sensor. The input device 121 may be a Time of Flight (ToF) sensor. The input device 121 may be a thermal sensor that detects heat, such as a so-called thermal camera. The input device 121 may be an eye tracker that detects the line of sight of the user 131. The input device 121 may be a microphone array made up of a plurality of microphones. The input device 121 may be a heartbeat sensor that detects the heartbeat of the user 131. The input device 121 may be a wristband-type pulse sensor that detects the pulse of the user 131.

[0042] The input device 121 may have a plurality of sensor devices. The input device 121 may have a plurality of types of sensor devices. For example, the input device 121 may be a head mounted display or the like.

[0043] The input device 121 supplies information detected by the sensor device to the user monitoring unit 111. In other words, the type of information supplied to the user monitoring unit 111 is arbitrary. For example, the information may be an image, a sound, or other information. Furthermore, a plurality of types of information may be supplied from the input device 121 to the user monitoring unit 111. For example, an image and a sound may be supplied from the input device 121 to the user monitoring unit 111.

[0044] The user information acquisition unit 112 acquires information input by the user 131 by operating the input / output device 122. That is, the user information acquisition unit 112 accepts an action (operation of the input / output device 122) by the user 131 via the input / output device 122, and acquires information about the action. The content of the information about the action of the user 131 acquired by the user information acquisition unit 112 is arbitrary. For example, information input by the user 131, such as attributes of the user 131 (personal information of the user 131), may be included. Also, information indicating the operation content of the input / output device 122 by the user 131 (which button was pressed, which option was selected, etc.) may be included. For example, the user information acquisition unit 112 may acquire an operation history of the input / output device 122 by the user 131 as a history of the action of the user 131. Of course, information other than these may be included. The user information acquisition unit 112 supplies the acquired information (information input by the user 131) to the approach determination unit 113.

[0045] The input / output device 122 includes a device capable of inputting and outputting information and serving as a user interface for the user 131. In other words, the input / output device 122 provides information to the user 131 and accepts information input by the user 131.

[0046] For example, the input / output device 122 presents information supplied from the information presentation unit 114 to the user 131 as an image, sound, or the like. The information presented to the user 131 is arbitrary, and may be, for example, heat, vibration, or the like other than an image or sound. The input / output device 122 also receives an operation by the user 131, or receives an image or sound input by the user 131. The input / output device 122 supplies the received information to the user information acquisition unit 112. The information received by the input / output device 122 is arbitrary. In other words, the input / output device 122 has both an information output function, such as a monitor or speaker, and an information input function, such as a keyboard, a mouse, a button, a touch panel, a camera, a microphone, and the like.

[0047] For example, the input / output device 122 may include a mobile terminal device such as a smartphone or a tablet device. The input / output device 122 may also include a personal computer having a monitor, a keyboard, a mouse, a microphone, etc. Of course, the input / output device 122 may include devices other than these.

[0048] The approach determination unit 113 sets a method of intervention for the user 131 (a method of controlling an action by the user 131) based on the power of the user 131. For example, the approach determination unit 113 acquires information supplied from the user monitoring unit 111. As described above, this information is information about the user 131 or information about the surroundings of the user 131, or both.

[0049] Furthermore, the approach determination unit 113 acquires information supplied from the user information acquisition unit 112. As described above, this information is information input by the user 131 operating the input / output device 122. For example, information on the personality of the user 131, information on the actions of the user 131, etc. may be included in the information.

[0050] Furthermore, the approach determination unit 113 may acquire general external data 123 from outside the information processing device 100. This general external data 123 is information used to set an intervention method, and is supplied from outside the information processing device 100. Note that the general external data 123 may include any information. In other words, the content of the general external data 123 is arbitrary as long as it is information used to set an intervention method.

[0051] Based on these acquired pieces of information, approach determination section 113 derives the power of user 131, and sets a method of intervention in the action by user 131 (control of the action by user 131) based on the derived power.

[0052] For example, the approach determination unit 113 may determine the magnitude of the power of the user 131 based on at least one of the status and assets of the user 131 indicated by the acquired information, and set a method of intervention based on the determined magnitude of the power.

[0053] Furthermore, the approach determination unit 113 may set a method of intervention based on the purpose of the action of the user 131, which is indicated by the acquired information. Furthermore, the approach determination unit 113 may set a method of intervention based on the history of the action of the user 131, which is indicated by the acquired information. Furthermore, the approach determination unit 113 may set a method of intervention based on at least one of the situation of the user 131, the voice of the user 131, and the line of sight of the user 131, which are indicated by the acquired information.

[0054] Then, the approach determination unit 113 supplies necessary information to the information presentation unit 114 so that the intervention is performed in the set method. This information may be composed of any information. For example, it may include an image, may include a sound, or may include both. In other words, the approach determination unit 113 may set a method of presenting at least one of an image and a sound to the user 131 as the intervention method.

[0055] At that time, the approach determination unit 113 may control the timing of intervention (timing of presenting information). For example, the approach determination unit 113 may supply information to the information presenter 114 at a set timing to cause the information to be presented.

[0056] The information presentation unit 114 performs processing related to providing information to the user 131. For example, the information presentation unit 114 acquires information supplied from the approach determination unit 113 and presents the information to the user 131. For example, the information presentation unit 114 may present information according to the intervention method set by the approach determination unit 113 to the user 131 using at least one of an image and a sound. For example, the information presentation unit 114 may have an output device such as a projector that presents visual information or a speaker that outputs sound. In addition, the information presentation unit 114 may present the information using the input / output device 122. For example, the information presentation unit 114 may supply information supplied from the approach determination unit 113 to the input / output device 122, and cause the information to be presented to the user 131 as an image, sound, or the like.

[0057] <How to derive power> Power can be subjectively felt or objectively judged. Depending on the use case, you can use either or both parameters.

[0058] For example, subjective parameters include the results of a survey such as a stress check conducted at work, chronic or long-term stress (and the cause can be assumed to be interpersonal relationships), personality assessment results such as the BIG5, whether or not one wants to dominate others, whether or not one's desire for domination is satisfied, dialogue history sensed by a smart speaker, and behavior logs at work, etc. Any one of these may be applied, or a combination of multiple parameters may be applied. Parameters other than these may also be applied.

[0059] In addition, parameters that are objectively determined include, for example, general social status information (from customer information, etc.), social scores (influence of statements, number of followers), social graphs, credit scores, purchase history, dialogue history sensed by a smart speaker, behavior logs at work, etc. Any of these may be applied, or a combination of multiple may be applied. Parameters other than these may also be applied.

[0060] Also, the power and relationships of each individual may be estimated based on the behavioral characteristics of others, including the person himself or herself and those around him or her. For example, when many people are gathered in one place as shown in FIG. 5A, or when they are lined up in a row as shown in FIG. 5B, it can be estimated that the power difference between the individuals is relatively small. In contrast, when only some people (for example, only one person) have a higher status than the others as shown in FIG. 5C, it can be estimated that the power difference between the individuals is relatively large. Of course, these are just examples, and the information on which the power and relationships of each individual are estimated can be any information.

[0061] <Method of intervention> The method of intervention by the approach determination unit 113 in the behavior of the user 131 based on power is arbitrary. For example, the approach determination unit 113 may perform intervention so as to reduce the power of the user 131. For example, the approach determination unit 113 may perform intervention so as to make the user 131 recall an object that controls him / her. For example, the approach determination unit 113 may make the user 131 recall his / her boss, wife, or parent. The approach determination unit 113 may also perform intervention so as to make the user 131 feel that he / she cannot control resources. For example, an AI agent may scold the user 131. The approach determination unit 113 may also present the existence of a higher rank to the user 131. For example, in a game, the situation of a player with a higher ranking may be shown. Also, the user may be matched with a player with a slightly higher ranking. The method of intervention is arbitrary, and may be a method other than stress. For example, an intervention to change the perspective may be performed.

[0062] Also, for example, the approach determination unit 113 may intervene to increase the power of the user 131. For example, the approach determination unit 113 may make the user 131 recognize that he or she has control over various things. For example, the user 131 may be made to solve simple problems or perform simple tasks. Also, the AI ​​agent may be made to give the user a sense of being dominated through dialogue, to listen to what is said, or to have the user 131 listen to commands.

[0063] Also, for example, the approach determination unit 113 may intervene to make the user 131 recognize that he or she has influence over others. For example, the approach determination unit 113 may have the user 131 give advice to make the user 131 think that the advice is useful, or that the advice influences others. Also, the social score may be visualized to show that there is a connection. For example, a "like" may be presented.

[0064] <Intervention process flow> An example of the flow of intervention processing executed by the information processing device 100 will be described with reference to the flowchart in FIG.

[0065] When the intervention process is started, the user monitoring unit 111 of the information processing device 100 recognizes the external environment such as the periphery of the user 131 via the input device 121 in step S101.

[0066] In step S102, the user information acquisition unit 112 recognizes the user's actions and situations via the input / output device 122.

[0067] In step S103, the approach determination section 113 estimates the power of the user 131 based on the information acquired in steps S101 and S102.

[0068] In step S104, the approach determination unit 113 determines whether or not intervention is necessary based on the power of the user 131 estimated in step S103. If it is determined that intervention is not necessary, the process returns to step S102.

[0069] If it is determined in step S104 that intervention is necessary, the process proceeds to step S105.

[0070] In step S105, the approach determination unit 113 determines an intervention method based on the power of the user 131 estimated in step S103.

[0071] In step S106, the approach determination unit 113 determines whether or not it is time to intervene. If it is determined that it is not time to intervene, the process waits. If it is determined that it is time to intervene, the process proceeds to step S107.

[0072] In step S107, the information presenter 114 presents information reflecting the intervention content determined in step S105. When the process of step S107 ends, the intervention process ends.

[0073] <Intervention content decision process flow> An example of the flow of the intervention content determination process executed in step S105 of FIG. 6 will be described with reference to the flowchart of FIG.

[0074] When the intervention content determination process is started, in step S151, the approach determination unit 113 determines whether or not there is power. If it is determined that there is power (that is, the power is large), the process proceeds to step S152.

[0075] In step S152, the approach determination unit 113 determines whether the action that the user 131 is about to perform is a purchase for himself or herself.

[0076] If it is determined that the purchase is for oneself (i.e., for user 131 himself / herself), the process proceeds to step S153. In the case of a purchase for oneself, a person with high power has a tendency to purchase a more expensive product (or service) than a person with low power. Therefore, in step S153, the approach determination unit 113 determines to propose a more expensive product (or service) that is more likely to meet the desires of the powerful user 131 (user 131 is likely to purchase).

[0077] By doing so, it can be expected that the user 131 will purchase a more expensive product (or service) for himself / herself. When the process of step S153 ends, the intervention content determination process ends, and the process returns to FIG.

[0078] Also, if it is determined in step S152 that the purchase is for another person, the process proceeds to step S154. In the case of a purchase for another person, a person with high power has a tendency to purchase a lower-priced product (or service) than a person with low power. Therefore, in step S154, the approach determination unit 113 determines to perform an intervention to reduce the power of the user 131.

[0079] For example, the approach determination unit 113 may determine, as an intervention, that the information presentation unit 114 presents at least one of an image and a sound to the user 131. For example, the approach determination unit 113 may determine to present to the user 131 an entity (e.g., nature, God, a paranormal phenomenon, the universe, etc.) having a greater power than the user 131 possesses, using at least one of the image and the sound.

[0080] Also, for example, the approach determination unit 113 may determine to present music that is not easy to get excited about (for example, low-tempo music or music with a lower pitch) to the user 131. Furthermore, the approach determination unit 113 may determine to present an image in cool colors to the user 131. Of course, the approach determination unit 113 may determine to present both to the user 131. When the process of step S154 ends, the intervention content determination process ends, and the process returns to FIG. 6.

[0081] By doing so, it can be expected that user 131 will purchase more expensive goods (or services) for others.

[0082] Also, if it is determined in step S151 that there is no power (that is, the power is small), the process proceeds to step S155. In step S155, approach determination unit 113 determines whether or not the purchase is for oneself.

[0083] If it is determined that the purchase is for the user, the process proceeds to step S156. In the case of a purchase for the user, a person with low power has a tendency to purchase a lower-priced product (or service) than a person with high power. Therefore, in step S156, the approach determination unit 113 performs an intervention to increase the power of the user 131.

[0084] For example, the approach determination unit 113 may determine that, as an intervention, the information presentation unit 114 presents at least one of an image and a sound to the user 131. For example, the approach determination unit 113 may determine that at least one of the image and the sound is used to make the user 131 more aware of the power of the user 131, thereby increasing the power of the user 131. For example, the approach determination unit 113 may determine that at least one of the image and the sound is used to make the user 131 solve an easy problem or give a positive evaluation.

[0085] Also, the approach determination unit 113 may determine to present to the user 131 music that is likely to raise the excitement (for example, up-tempo music or music with higher pitches). Furthermore, the approach determination unit 113 may determine to present to the user 131 images in warm colors. Of course, the approach determination unit 113 may determine to present to the user 131 both of these. When the processing of step S156 ends, the intervention content determination processing ends, and the processing returns to FIG. 6.

[0086] By doing this, it can be expected that the user 131 will purchase more expensive goods (or services) for himself.

[0087] Also, if it is determined in step S155 that the purchase is for another person, the process proceeds to step S157. In the case of a purchase for another person, a person with low power has a tendency to purchase a more expensive product (or service) than a person with high power. Therefore, in step S157, the approach determination unit 113 determines to propose a more expensive product (or service) that is more likely to meet the desire of the user 131 with low power (that the user 131 is likely to purchase). When the process of step S157 ends, the intervention content determination process ends, and the process returns to FIG. 6.

[0088] By doing so, it can be expected that user 131 will purchase more expensive goods (or services) for others.

[0089] <3. Second embodiment> <Application example 1> Although the above describes an example of application to a general purchasing system, this technology can be applied to any system. For example, this technology can be applied to dynamic pricing for stadium seat sales. For example, since people with high power tend to pay value for themselves, it is possible to intervene by setting the price aggressively. Also, since people with low power tend to pay value for others, it is possible to intervene by setting the price higher when the purchase includes seats for others.

[0090] This technology may also be applied to systems in the advertising field (targeting, content). This technology can also be applied to systems in the product and service sales industry, such as for products other than consumer goods, such as homes, automobiles, and travel. This technology can also be applied to service systems that handle products that may be purchased by others. Furthermore, this technology can also be applied to systems such as recommendations on online shopping sites and information provision support during customer service in stores.

[0091] <4. Third embodiment> <Application example 2> In addition, for example, the present technology may be applied to a fan community application. For example, as shown in Fig. 8, in a community, people who want to participate occasionally and have a moderate amount of fun and people who want to talk at a deeper level every day may be classified as power levels, and groups may be created for people with the same power level. Power levels may be divided based on, for example, the amount of blockchain or virtual currency used.

[0092] By doing this, for example, a community becomes too established and people who join later feel intimidated. This can prevent the negative impact of so-called core fans, who have been involved for a long time and have strong feelings for the community, on people who join later, thereby lowering the barrier to entry. Also, in the case of a game, grouping is not possible until the game has started (in the game world), but in a fan community, grouping can be done before joining the service (in the real world), and grouping can be done earlier than in game matching. By doing this, it is expected that the community will become more active and the number of participants will increase.

[0093] <5. Fourth embodiment> <Application example 3> This technology may also be applied to proposing or changing a vehicle rental plan. For example, when renting a vehicle, a store (system) may present a rental plan to a customer as shown in Fig. 9. In this case, the store (system) may first grasp the power of the user and propose or change the vehicle rental plan according to the power.

[0094] For example, people with low power are more likely to give way, have a wide distance between vehicles, and be cut in by other vehicles. In addition, these may cause traffic jams. In contrast, people with high power do not give way, have a narrow distance between vehicles, and may be more likely to cause contact accidents. In addition, people with high power tend to choose luxury cars. In this way, based on the magnitude of power, the user's evaluation of the value of himself and others is assumed, and it is assumed whether the user behaves humbly toward others (other vehicles, pedestrians, traffic laws) or not. Based on such tendencies based on power, the store (system) decides the plan to present to the user. The method of estimating power is arbitrary. For example, power may be estimated based on the user's driving tendency, etc., or based on the user's personal information, etc.

[0095] In this way, for example, a plan can be proposed to suppress an increase in the risk of an accident. The driving tendency of a user who has used the service in the past can be known in advance, but even for users who have not used the service in the past, the driving tendency can be predicted in advance.

[0096] <6. Fifth embodiment> <Application Example 4> In addition, an agent may intervene by taking into consideration the power difference between multiple people. For example, in a situation where multiple people and agents exist, such as a combination of a person with high power and a person with low power and an agent, or a combination of multiple people, a system (store), and an agent, an intervention that takes power into consideration may be performed.

[0097] For example, when a couple consisting of a husband with low power and a wife with high power come shopping at an unmanned store, the method of presentation may be changed depending on whether the purchase is for oneself or for someone else. For example, the decision of the person with the higher power may be recommended, or a higher price may be presented.

[0098] In addition, in an e-mail transmission / reception system, when a person with high power sends an e-mail to a person with low power, the system may intervene to fill the power gap. For example, the system may intervene to increase the power of the person with low power, thereby stimulating communication. In addition, in a system that realizes conversations or conferences between multiple people via a network, the system may pick up the context of the conversation and present information to support the conversation between the two people.

[0099] <7. Notes> <Computer> The above-mentioned series of processes can be executed by hardware or software. When the series of processes is executed by software, the programs constituting the software are installed in a computer. Here, the computer includes a computer built into dedicated hardware, and a general-purpose personal computer, etc., capable of executing various functions by installing various programs.

[0100] FIG. 10 is a block diagram showing an example of the hardware configuration of a computer that executes the above-mentioned series of processes by a program.

[0101] In a computer 900 shown in FIG. 10, a central processing unit (CPU) 901, a read only memory (ROM) 902, and a random access memory (RAM) 903 are interconnected via a bus 904.

[0102] An input / output interface 910 is also connected to the bus 904. To the input / output interface 910, an input unit 911, an output unit 912, a storage unit 913, a communication unit 914, and a drive 915 are connected.

[0103] The input unit 911 includes, for example, a keyboard, a mouse, a microphone, a touch panel, an input terminal, etc. The output unit 912 includes, for example, a display, a speaker, an output terminal, etc. The storage unit 913 includes, for example, a hard disk, a RAM disk, a non-volatile memory, etc. The communication unit 914 includes, for example, a network interface. The drive 915 drives removable media 921 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory.

[0104] In the computer configured as above, the series of processes described above are performed by the CPU 901, for example, loading a program stored in the storage unit 913 into the RAM 903 via the input / output interface 910 and the bus 904 and executing the program. The RAM 903 also stores data and the like necessary for the CPU 901 to execute various processes as appropriate.

[0105] The program executed by the computer can be applied by recording it on a removable medium 921 such as a package medium, for example. In this case, the program can be installed in the storage unit 913 via the input / output interface 910 by mounting the removable medium 921 on the drive 915.

[0106] This program can also be provided via a wired or wireless transmission medium such as a local area network, the Internet, digital satellite broadcasting, etc. In this case, the program can be received by the communication unit 914 and installed in the storage unit 913.

[0107] In addition, this program can also be installed in advance in the ROM 902 or the storage unit 913.

[0108] <Examples of configurations to which this technology can be applied> The present technology can be applied to any configuration, for example, electronic devices and systems.

[0109] Furthermore, for example, the present technology can also be implemented as part of an apparatus, such as a processor (e.g., a video processor) as a system LSI (Large Scale Integration), a module (e.g., a video module) using multiple processors, a unit (e.g., a video unit) using multiple modules, or a set in which other functions are added to a unit (e.g., a video set).

[0110] In addition, for example, the present technology can also be applied to a network system composed of multiple devices. For example, the present technology may be implemented as cloud computing in which multiple devices share and cooperate with each other to perform processing via a network. For example, the present technology may be implemented in a cloud service that provides services related to images (video images) to any terminal such as a computer, an AV (Audio Visual) device, a portable information processing terminal, or an IoT (Internet of Things) device.

[0111] In this specification, a system refers to a collection of multiple components (devices, modules (parts), etc.), regardless of whether all the components are in the same case. Therefore, multiple devices housed in separate cases and connected via a network, and a single device in which multiple modules are housed in a single case, are both systems.

[0112] <Fields and applications where this technology can be applied> Systems, devices, processing units, etc. to which the present technology is applied can be used in any field, such as transportation, medical care, crime prevention, agriculture, livestock farming, mining, beauty, factories, home appliances, weather, and nature monitoring. In addition, the applications are also arbitrary.

[0113] For example, the present technology can be applied to systems and devices used for providing ornamental content, etc. Furthermore, for example, the present technology can be applied to systems and devices used for traffic, such as monitoring traffic conditions and automatic driving control. Furthermore, for example, the present technology can be applied to systems and devices used for security. Furthermore, for example, the present technology can be applied to systems and devices used for automatic control of machines, etc. Furthermore, for example, the present technology can be applied to systems and devices used for agriculture and livestock farming. Furthermore, for example, the present technology can be applied to systems and devices that monitor natural conditions, such as volcanoes, forests, and oceans, and wildlife, etc. Furthermore, for example, the present technology can be applied to systems and devices used for sports.

[0114] <Other> The embodiments of the present technology are not limited to the above-described embodiments, and various modifications are possible without departing from the gist of the present technology.

[0115] For example, the configuration described above as one device (or processing unit) may be divided and configured as multiple devices (or processing units). Conversely, the configurations described above as multiple devices (or processing units) may be combined and configured as one device (or processing unit). Of course, configurations other than those described above may be added to the configuration of each device (or processing unit). Furthermore, as long as the configuration and operation of the system as a whole are substantially the same, part of the configuration of one device (or processing unit) may be included in the configuration of another device (or other processing unit).

[0116] Also, for example, the above-mentioned program may be executed in any device, as long as the device has the necessary functions (functional blocks, etc.) and can obtain the necessary information.

[0117] Also, for example, each step of one flowchart may be executed by one device, or may be shared and executed by multiple devices. Furthermore, when one step includes multiple processes, the multiple processes may be executed by one device, or may be shared and executed by multiple devices. In other words, multiple processes included in one step can be executed as multiple step processes. Conversely, processes described as multiple steps can be executed collectively as one step.

[0118] Also, for example, the processing of the steps of a program executed by a computer may be executed in chronological order according to the order described in this specification, or may be executed in parallel, or individually at a required timing such as when a call is made. In other words, the processing of each step may be executed in an order different from the order described above, so long as no contradiction occurs. Furthermore, the processing of the steps of this program may be executed in parallel with the processing of another program, or may be executed in combination with the processing of another program.

[0119] Also, for example, a plurality of techniques related to the present technology can be implemented independently and independently, as long as no contradiction occurs. Of course, any of a plurality of the present technologies can be implemented in combination. For example, a part or all of the present technology described in any of the embodiments can be implemented in combination with a part or all of the present technology described in other embodiments. Also, a part or all of any of the above-mentioned present technologies can be implemented in combination with other technologies not described above.

[0120] The present technology can also be configured as follows. (1) A control unit that sets a method for controlling a user's actions based on the user's power. An information processing device comprising: (2) The control unit determines the magnitude of the power of the user based on at least one of the user's status and assets, and sets the method based on the determined magnitude of the power. An information processing device as described in (1). (3) The control unit further sets the method based on a purpose of the action of the user. An information processing device as described in (2). (4) The control unit sets, as the method, a method of controlling the action of the user by presenting at least one of an image and a sound to the user. (3) An information processing device. (5) When the power of the user is large and the action of the user is an action for another person, the control unit sets, as the method, a method of reducing the power of the user. (4) An information processing device. (6) The control unit sets, as the method, a method of reducing the power of the user by presenting to the user a presence having a power greater than that of the user using at least one of the image and the sound. (5) An information processing device according to the present invention. (7) The control unit sets, as the method, a method of presenting to the user low-tempo and low-pitched music, or cool-colored images, or both. (6) An information processing device. (8) When the power of the user is small and the action of the user is an action for the user himself / herself, the control unit sets, as the method, a method of increasing the power of the user. An information processing device according to any one of (4) to (7). (9) The control unit sets, as the method, a method of increasing the power of the user by making the user more strongly aware of the power of the user using at least one of the image and the sound. An information processing device according to (8). (10) The control unit sets, as the method, a method of presenting up-tempo and high-pitched music, or warm-colored images, or both, to the user. An information processing device according to (9). (11) When the power of the user is large and the action of the user is a purchase of a product or service for the user himself / herself, the control unit sets, as the method, a method of presenting a more expensive product or service to the user. An information processing device according to any one of (4) to (10). (12) When the power of the user is small and the action of the user is a purchase of a product or service for another person, the control unit sets, as the method, a method of presenting a more expensive product or service to the user. An information processing device according to any one of (4) to (11). (13) The device further includes an information presenting unit that presents information to the user according to the method set by the control unit, using at least one of the image and the sound. An information processing device according to any one of (4) to (12). (14) The control unit further sets the method based on a history of the action of the user. An information processing device according to any one of (3) to (13). (15) A user information acquisition unit that receives the action by the user and acquires the history of the action as information of the user, The control unit sets the method based on the history of the user's actions acquired by the user information acquisition unit. An information processing device according to (14). (16) The control unit further sets the method based on at least one of a situation of the user, a voice of the user, and a line of sight of the user. An information processing device according to any one of (3) to (15). (17) A user monitoring unit that monitors the user and acquires at least one of a state of the user, a voice of the user, and a line of sight of the user, The control unit sets the method based on at least one of the user's situation, the user's voice, and the user's line of sight acquired by the user monitoring unit. An information processing device according to (16). (18) The control unit further sets a timing for controlling the action of the user. An information processing device according to any one of (1) to (17). (19) Setting a method for controlling the actions of a user based on the user's power Information processing methods. (20) A computer, A control unit that sets a method for controlling a user's actions based on the user's power. A program to function as a [Explanation of symbols]

[0121] 100 information processing device, 111 user monitoring unit, 112 user information acquisition unit, 113 approach determination unit, 114 information presentation unit, 121 input device, 122 input / output device, 123 general external data, 131 user, 900 computer

Claims

1. A device for controlling a purchase of a product or service by a user, the device comprising: a control unit for determining a level of power of the user based on at least one of the user's status and assets and the user's purpose for purchasing the product or service, and for setting a method for controlling the purchase by presenting at least one of an image and a sound to the user based on the determined level of power; the control unit sets, as the method, a method of reducing the power recognized by the user when the power of the user is high and the purchase is an act for another person; Power is the ability to control one's own or others' resources, and includes authority, rank, economic freedom, time freedom, ambition, self-disclosure, and self-exhibitionism. Information processing device.

2. The control unit sets, as the method, a method of presenting to the user a presence having the power greater than that of the user by using at least one of the image and the sound. The information processing device according to claim 1 .

3. The control unit sets, as the method, a method of presenting to the user low-tempo and low-pitched music, or cool-colored images, or both. The information processing device according to claim 2 .

4. When the power of the user is small and the purchase is an action for the user, the control unit sets, as the method, a method of increasing the power recognized by the user. The information processing device according to claim 1 .

5. The control unit sets, as the method, a method of making the user more strongly aware of the power of the user by using at least one of the image and the sound. The information processing device according to claim 4.

6. The control unit sets, as the method, a method of presenting up-tempo and high-pitched music, or warm-colored images, or both, to the user. The information processing device according to claim 5 .

7. The control unit sets, as the method, a method of presenting a more expensive product or service to the user when the power of the user is large and the purchase is an action for the user. The information processing device according to claim 1 .

8. The control unit sets, as the method, a method of presenting a more expensive product or service to the user when the power of the user is small and the purchase is an act for another person. The information processing device according to claim 1 .

9. The present invention further includes an information presentation unit that presents information to the user according to the method set by the control unit using at least one of the image and the sound. The information processing device according to claim 1 .

10. The control unit further sets the method based on the purchase history. The information processing device according to claim 1 .

11. A user information acquisition unit that acquires the purchase history as the user information, The control unit sets the method based on the purchase history acquired by the user information acquisition unit. The information processing device according to claim 10.

12. The control unit further sets the method based on at least one of the user's situation, the user's voice, and the user's line of sight. The information processing device according to claim 1 .

13. Further comprising a user monitoring unit that monitors the user and acquires at least one of the user's status, the user's voice, and the user's line of sight, The control unit sets the method based on at least one of the user's situation, the user's voice, and the user's line of sight acquired by the user monitoring unit. The information processing device according to claim 12.

14. The control unit further sets a timing for controlling the purchase. The information processing device according to claim 1 .

15. An information processing device comprising: determining a level of power of the user based on at least one of the user's status and assets and the user's purpose for purchasing a product or service, and setting a method for controlling the purchase by presenting at least one of images and sounds to the user based on the determined level of power; When the power of the user is large and the purchase is an act for another person, a method of reducing the power recognized by the user is set as the method; Power is the ability to control one's own or others' resources, and includes authority, rank, economic freedom, time freedom, ambition, self-disclosure, and self-exhibitionism. Information processing methods.

16. A computer comprising: determining a level of power of the user based on at least one of the user's status and assets and the user's purpose for purchasing a product or service, and setting a method for controlling the purchase by presenting at least one of images and sounds to the user based on the determined level of power; When the power of the user is large and the purchase is an act for another person, a method of reducing the power recognized by the user is set as the method. Functioning as a control unit, Power is the ability to control one's own or others' resources, and includes authority, rank, economic freedom, time freedom, ambition, self-disclosure, and self-exhibitionism. program.

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