IMAGE GENERATION DEVICE, IMAGE DISPLAY METHOD, AND PROGRAM

Abstract

In order to generate an image enabling the value of a commercial message inserted into a program frame to be accurately evaluated, the present invention provides an image generating device, and the like, provided with: a display information generating unit for generating a program frame image including a first viewing index representing the degree to which a program broadcast in a program frame in a reference time period corresponding to a draft target time period for the commercial message was viewed, and a second viewing index representing a viewing quality scale of the program broadcast in the reference time period; and an output unit for displaying the program frame image generated by the display information generating unit on a screen of a display device.

Description

[Technical field]

[0001] The present invention relates to an image generating device for generating images to be referenced in the creation of commercial messages. [Background technology]

[0002] There are various types of contracts for advertisements broadcast on television (hereafter referred to as television broadcasting), including time contracts, spot contracts, and non-broadcast contracts. Of these contracts, spot contracts are influenced by the viewer ratings and time rank of the program slot in which a commercial message (hereafter referred to as CM) is broadcast, and there are various combinations and they are determined by the specification of individual conditions. For example, the time slot in which a CM is broadcast based on a spot contract is decided in a process called drafting. For example, the broadcasting station (receiving party) that provides the CM slot compares the conditions (also called contract conditions) presented by the advertiser or advertising agency (ordering party) with the program table of the broadcasting station, and proposes a draft to the advertiser or advertising agency.

[0003] For example, in television broadcasting, the value of a commercial aired in a certain program time slot is evaluated based on the viewer ratings of past programs that were aired in that program time slot. Viewer ratings can be calculated by dividing the number of viewers (households) of a certain program, collected in a certain area, by the number of households that own televisions (hereafter referred to as TVs) in that area. Generally, viewer ratings are calculated using data measured by viewer rating meters installed on the televisions of households that have contracts with companies that provide viewer rating data (also referred to as viewer rating providers). Viewer ratings calculated using such methods will count the program being broadcast on that television as being viewed even if the viewer is away from the television. For this reason, viewer ratings alone have been insufficient as an indicator for estimating the value of a commercial.

[0004] Patent Document 1 discloses an advertising space transaction support device that supports advertising space transactions. Patent Document 1 gives as an example a numerical value (viewing quality) that indicates the concentration of a viewer watching television. For example, the viewing quality is calculated based on characteristics extracted from a viewer who is in front of the television, photographed by a sensor installed on the television. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Patent No. 6514820 Summary of the Invention [Problem to be solved by the invention]

[0006] Viewing quality is a numerical value that indicates the attention that viewers who watch a program broadcast on television are paying to that program. If viewing quality is used in addition to viewing rate, the value of a commercial can be evaluated more accurately. In addition, various companies are independently working on measuring viewing quality, and it is now possible to obtain viewing quality data for each program. However, because there is no set format for viewing quality data, it has not been easy to link viewing rate data and viewing quality data for programs broadcast on television. For this reason, it has been difficult to combine viewing rate and viewing quality as indicators for evaluating the value of a commercial.

[0007] An object of the present invention is to provide an image generating device and the like capable of generating an image that enables accurate evaluation of the value of a commercial message inserted into a program frame. [Means for solving the problem]

[0008] An image generating device of one embodiment of the present invention comprises a display information generating unit that generates a program slot image including a first viewing index indicating the degree to which a program broadcast in a program slot of a reference time period corresponding to a time period for which a commercial message is planned was viewed and a second viewing index indicating a measure of the viewing quality of the program broadcast in the reference time period, and an output unit that displays the program slot image generated by the display information generating unit on a screen of a display device.

[0009] In one embodiment of the image generation method of the present invention, a computer generates a program slot image including a first viewing index indicating the degree to which a program broadcast in a program slot during a reference time period corresponding to the time period for which a commercial message is planned was viewed, and a second viewing index indicating a measure of the viewing quality of the program broadcast in the reference time period, and displays the generated program slot image on a screen of a display device.

[0010] A program according to one embodiment of the present invention causes a computer to execute the following processes: generating a program slot image including a first viewing index indicating the degree to which a program broadcast in a program slot during a reference time period corresponding to the time period for which a commercial message is planned was viewed, and a second viewing index indicating a measure of the viewing quality of the program broadcast in the reference time period; and displaying the generated program slot image on a screen of a display device. Effect of the Invention

[0011] According to the present invention, it is possible to provide an image generating device and the like capable of generating an image that enables accurate evaluation of the value of a commercial message inserted into a program frame. [Brief description of the drawings]

[0012] [Figure 1] 1 is a block diagram showing an example of a configuration of an image generating device according to a first embodiment. [Diagram 2] 1 is a table showing an example of audience rating data. [Diagram 3] 11 is a table showing an example of audience quality data. [Figure 4]FIG. 2 is a conceptual diagram showing an example of a program frame image generated by the image generating device according to the first embodiment. [Diagram 5] FIG. 2 is a conceptual diagram showing an example of displaying a program frame image generated by the image generating device according to the first embodiment on the screen of a display device. [Figure 6] 5 is a flowchart illustrating an example of an operation of the image generating device according to the first embodiment. [Figure 7] FIG. 11 is a block diagram showing an example of a configuration of an image generating device according to a second embodiment. [Figure 8] 13 is an example of layout data of a timetable image generated by an image generating device according to a second embodiment. [Figure 9] 13 is an example of a timetable image generated by an image generating device according to a second embodiment. [Figure 10] 13 is a modification of the display format of a timetable image generated by the image generating device according to the second embodiment. [Figure 11] 13 is another modified example of the display format of the timetable image generated by the image generating device according to the second embodiment. [Figure 12] 10 is a flowchart illustrating an example of an operation of the image generating apparatus according to the second embodiment. [Figure 13] FIG. 11 is a block diagram showing an example of a configuration of an image generating device according to a third embodiment. [Figure 14] 13 is a display example of a timetable generated by an image generating device according to a third embodiment. [Figure 15] 13 is a display example of a design result image generated by the image generating device according to the third embodiment. [Figure 16] 13 is a flowchart illustrating an example of an operation of the image generating apparatus according to the third embodiment. [Figure 17] FIG. 13 is a block diagram showing an example of the configuration of an image generating system according to a fourth embodiment. [Figure 18] FIG. 13 is a block diagram showing an example of a configuration of an image generation device included in an image generation system according to a fourth embodiment. [Figure 19]FIG. 13 is a conceptual diagram for explaining a display area of ​​a graphic user interface in which an image generated by an image generation system according to a fourth embodiment is displayed. [Figure 20] 13 is a display example of a timetable generated by an image generation system according to a fourth embodiment. [Figure 21] FIG. 13 is a conceptual diagram for explaining an example of switching the display of a timetable generated by an image generation system according to a fourth embodiment. [Figure 22] 13 is an example of displaying the number of CMs that can be inserted into a program slot in a timetable generated by an image generation system according to a fourth embodiment. [Figure 23] 13 is a display example of a medium selection screen generated by an image generation system according to a fourth embodiment. [Figure 24] FIG. 13 is a block diagram showing an example of a configuration of an image generating device according to a fifth embodiment. [Diagram 25] FIG. 2 is a conceptual diagram illustrating an example of a hardware configuration for implementing an image generating apparatus according to each embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0013] Hereinafter, the embodiments for carrying out the present invention will be described with reference to the drawings. However, the embodiments described below are limited in a way that is technically preferable for carrying out the present invention, but the scope of the invention is not limited to the following. In addition, in all the drawings used to explain the following embodiments, the same reference numerals are used for similar parts unless otherwise specified. In addition, in the following embodiments, repeated explanations of similar configurations and operations may be omitted. In addition, the direction of the arrows in the drawings is an example, and does not limit the direction of signals between blocks.

[0014] (First embodiment) First, an image generating device according to a first embodiment will be described with reference to the drawings. The image generating device of this embodiment generates display data including a viewing index of a program broadcast on television (hereinafter referred to as TV broadcast). The display data generated by the image generating device of this embodiment is referred to, for example, when creating a commercial message (CM: Commercial Message) to be inserted into a program time slot of a program broadcast on television.

[0015] (composition) FIG. 1 is a block diagram showing an example of the configuration of an image generating device 10 according to this embodiment. The image generating device 10 includes an acquisition unit 11, a display information generating unit 12, and an output unit 13. The output unit 13 is connected to a display device 100 having a screen. The image generating device 10 acquires viewing data including viewing indices for a past time period (also called a reference time period) corresponding to the time period of a program slot of a program distributed on television or the Internet. The image generating device 10 uses the acquired viewing data to generate display data (a program slot image) to be referred to when creating a commercial.

[0016] The acquisition unit 11 acquires first viewing data and second viewing data including viewing indicators of television broadcasts. For example, the acquisition unit 11 acquires the first viewing data and the second viewing data related to a program distributed in at least one program slot during a preset period at a preset timing. For example, the acquisition unit 11 may acquire at least one of the first viewing data and the second viewing data in real time. For example, the acquisition unit 11 may acquire the first viewing data and the second viewing data at different timings or at the same timing.

[0017] The first viewing data includes a numerical value indicating the degree of viewing of a program broadcast on television (hereinafter also referred to as a television program). The second viewing data includes a measure of the quality of viewing of the television program. For example, the first viewing data and the second viewing data include an identifier (also referred to as a program identifier) ​​for identifying each program, the time period of the program, the attributes of the viewer, and the like. The time period of the program is set according to a pre-set time schedule (also referred to as layout data). The layout data is template data for a one-week program guide. Except for non-normal times such as reorganization periods when there are many special programs and the year-end and New Year holidays, the broadcast schedule of a one-week program is almost the same every week. The layout data is prepared in several patterns according to the program guide for normal and non-normal times. When creating a commercial, the layout data corresponding to the contract period of the commercial is used.

[0018] Viewer attributes include the viewer's gender, age group, etc. If the viewer is male, the age group 20-34 is classified as the M1 group, the age group 35-49 is classified as the M2 group, and the age group 50 and over is classified as the M3 group (M: Male). If the viewer is female, the age group 20-34 is classified as the F1 group, the age group 35-49 is classified as the F2 group, and the age group 50 and over is classified as the F3 group (F: Female). If the viewer is a minor, regardless of gender, the age group 4-12 is classified as the C group, and the age group 13-19 is classified as the T group (C: Child, T: Teen-age).

[0019] For example, the first viewing index is a viewing rate of a television program. For example, the viewing rate is an estimated value indicating what percentage of households that own televisions in an area where a certain television program is broadcast have viewed that television program. For example, the first viewing data is an average viewing rate in a television program time slot. For example, the first viewing index may be a viewing rate per unit time in a television program time slot. For example, the first viewing index is a viewing rate indicating the degree to which a program is viewed in real time in a television broadcast time slot (also called a real-time viewing rate). For example, the first viewing index may be a viewing rate indicating the degree to which a program is viewed at a time different from the television broadcast time slot (also called a time-shift viewing rate).

[0020] For example, the viewer ratings are measured by a viewer rating meter installed on the television of a household that has a contract with a company that provides viewer rating data (also called a viewer rating provider). The viewer rating provider collects the viewer ratings measured by the viewer rating meter and provides the viewer rating data to broadcasting stations, advertisers, advertising agencies, etc. that handle viewer ratings at preset times, such as once a week.

[0021] Fig. 2 is a table (audience rating table 111) showing an example of audience rating data. The audience rating table 111 includes the area of ​​the household where the audience rating meter is installed, the day of the week and date when the audience rating was surveyed, the start time of the program broadcast, the name of the program, the average audience rating of the program (program average rating), the audience rating at the end of the program (program end rating), etc. The program average rating and the program end rating include audience ratings for each viewer attribute. Note that the audience rating table 111 in Fig. 2 is an example of audience rating data and does not limit the first audience data acquired by the image generating device 10 of this embodiment.

[0022] The first viewing index does not have to be a viewing rate as long as it can estimate the degree of viewing of a television program. For example, the first viewing index may be an estimated value indicating how many households that own televisions in a region where a television program was broadcast watched the television program. For example, by multiplying the viewing rate in a region where a television program was broadcast by the number of households that own televisions in the region, an estimated value of the number of viewers of the television program in the region can be calculated.

[0023] For example, the second viewing index is a measure of the quality of viewing of a television program (viewing quality). For example, viewing quality is a numerical representation of the quality of viewing, such as whether or not there is a viewer in front of the television during the broadcast of a television program, and whether or not the viewer in front of the television is looking at the television screen. For example, a sensor such as a camera installed on the television can determine whether or not there is a person in front of the television. Viewing quality, which indicates the proportion of viewers who stayed in front of the television during the television broadcast, is also called the degree of stay. If there is a person in front of the television, it can be determined whether or not the person is looking at the television screen based on features extracted from the person, such as the direction of the face, the direction of the gaze, and the posture. Viewing quality, which indicates that the person in front of the television was gazing at the television screen, is also called the degree of attention.

[0024] For example, audience quality is measured by an audience quality meter installed on the television of a household that has signed a contract with a company that provides audience quality data (also called an audience quality provider). For example, the audience quality meter has a sensor such as a camera, and is placed in a position where it can detect a viewer watching the television screen. The audience quality meter has a detection range that is the position facing the television screen, and determines whether there is a person in front of the television, and detects the face direction, gaze direction, posture, etc. of the person in front of the television. The audience quality provider collects the audience quality measured by the audience quality meter, and provides the audience quality data to broadcasting stations, advertisers, advertising agencies, etc. that handle audience quality at a preset timing such as once a week.

[0025] Fig. 3 is a table (audience quality table 112) showing an example of audience quality data. Audience quality table 112 includes the area of ​​the household where the audience quality measuring device is installed, the measurement time of audience quality data, and audience quality for each broadcast station. The audience quality for each broadcast station included in audience quality table 112 includes audience quality for each household and audience quality for each viewer attribute such as individual male or individual female. Note that audience quality table 112 in Fig. 3 is an example of audience quality data, and does not limit the second audience data acquired by image generating device 10 of this embodiment.

[0026] The second viewing index does not have to be viewing quality as long as it can measure the quality of viewing of a television program. For example, the second viewing index may be an estimated value indicating how many households who own televisions in a region where a television program is broadcast were in front of their televisions during the broadcast of the television program, or how many households were watching the television program attentively. For example, by multiplying the viewing quality of a region where a television program is broadcast by the number of households who own televisions in the region, it is possible to calculate an estimated value of the number of viewers who were in front of their televisions during the broadcast of the television program or the number of viewers who were watching the television program attentively in the region.

[0027] The display information generating unit 12 acquires a first viewing index included in the first viewing data and a second viewing index included in the second viewing data. The display information generating unit 12 acquires viewing indexes (first viewing index and second viewing index) of programs distributed in a past time slot (also called a reference time slot) corresponding to a time slot (also called a proposed time slot) of a program slot to be proposed (also called a proposed program slot). The display information generating unit 12 generates display data (also called a program slot image) including viewing indexes (also called program slot data) for each program slot for each distribution time slot (also called a program slot) of a week. The display information generating unit 12 generates a program slot image including viewing indexes of programs distributed in a reference time slot corresponding to the proposed time slot. For example, when a program similar to a program distributed in the proposed program slot is distributed in the same time slot one week before the proposed time slot, the same time slot one week before the proposed time slot may be set as the reference time slot. For example, if a program of a different genre from the programs broadcast in the proposed program slot, such as a special program, is broadcast in the same time slot one week prior to the proposed time slot, the same time slot several weeks prior to the proposed time slot can be set as the reference time slot.

[0028] The output unit 13 displays the program frame image generated by the display information generation unit 12 on the screen of the display device 100. For example, an operator who creates commercials at a broadcasting station or the like proceeds with creating commercials while referring to the program frame image displayed on the screen of the display device 100. For example, the screen of the display device 100 may display only the first viewing index, only the second viewing index, or the first and second viewing indexes side by side, depending on the operator's operation inputted via a terminal (not shown).

[0029] FIG. 4 is an example of a program frame image (program frame image 130) generated by the display information generating unit 12. The program frame image 130 in FIG. 2 includes a first viewing index related to the degree of viewing of a television broadcast and a second viewing index related to a measure of the viewing quality of a television program. The format in which the first viewing index and the second viewing index are displayed does not have to be a format in which they are written side by side with a slash " / " between them. For example, in the same program frame, the first viewing index and the second viewing index may be arranged vertically, horizontally, or diagonally. For example, in the same program frame, the first viewing index and the second viewing index may be arranged with a symbol other than a slash between them.

[0030] 5 shows an example of a program frame image (program frame image 131) generated by the image generating device 10, displayed on the screen of the display device 100 connected to the image generating device 10. The program frame image 131 displayed on the screen of the display device 100 includes a first viewing index (viewing rate: 10.0 percent) and a second viewing index (viewing quality: 7.2 percent). For example, an operator who creates commercials at a broadcasting station or the like refers to the viewing rate and viewing quality included in the program frame image 131 displayed on the screen of the display device 100, and considers whether to insert a commercial into the program frame of the program frame image 131. For example, if the viewing rate and viewing quality included in the program frame image 131 satisfy the contract conditions (also called inquiry data) concluded between the commercial ordering party and the receiving party, the operator creates a plan to insert a commercial into that program frame.

[0031] (operation) Next, the operation of the image generating device 10 of this embodiment will be described with reference to the drawings. Fig. 6 is a flowchart for explaining an example of the operation of the image generating device 10. Note that in the process according to the flowchart of Fig. 6, the image generating device 10 will be considered as the subject of the operation.

[0032] In FIG. 6, first, the image generating device 10 acquires viewing data in a reference time period corresponding to a proposed time period (step S11).

[0033] Next, the image generating device 10 generates a program frame image in which the first viewing index and the second viewing index are displayed (step S12).

[0034] Next, the image generating device 10 outputs the generated program frame image (step S13). The program frame image output from the image generating device 10 is displayed on the screen of the display device 100.

[0035] As described above, the image generating device of this embodiment includes an acquisition unit, a display information generating unit, and an output unit. The acquisition unit acquires a first viewing index indicating the degree to which a program broadcast in a program slot in a reference time slot corresponding to a time slot for which a commercial message is planned was viewed, and a second viewing index indicating a measure of the viewing quality of the program broadcast in the reference time slot. The display information generating unit generates a program slot image including the first viewing index included in the first viewing data and the second viewing index included in the second viewing data. The output unit displays the program slot image generated by the display information generating unit on a screen of a display device.

[0036] The first viewing index indicates the degree to which a program was viewed on television. For example, the first viewing index is a viewing rate indicating the proportion of the program viewed on television. The second viewing index indicates a measure of the viewing quality of a program distributed in a reference time slot. For example, the second viewing index is a viewing quality corresponding to at least one of a stay degree indicating the proportion of viewers who stayed in front of the television where the program was broadcast and an attention degree indicating the proportion of viewers who were paying close attention to the program among those viewers.

[0037] The image generating device of this embodiment generates a program frame image including a first viewing index and a second viewing index. Therefore, the image generating device of this embodiment can generate a program frame image that serves as an evaluation standard for the value of a commercial message inserted in a program frame of a television broadcast.

[0038] For example, the image generating device of this embodiment is used in a broadcasting station that creates commercials upon receiving orders from advertisers or advertising agencies. The image generating device of this embodiment may also be used in advertisers or advertising agencies. There is no particular limitation on the entity that uses the image generating device of this embodiment.

[0039] Second embodiment Next, an image generating device according to a second embodiment will be described with reference to the drawings. The image generating device according to this embodiment generates display data including viewing indices of multiple programs. In particular, the image generating device according to this embodiment generates a timetable including viewing indices of multiple programs for one week.

[0040] (composition) 7 is a block diagram showing an example of the configuration of an image generating device 20 according to this embodiment. The image generating device 20 includes an acquisition unit 21, a display information generating unit 22, and an output unit 23. The output unit 23 is connected to a display device 200 having a screen. The image generating device 20 acquires viewing data including viewing indices for reference time periods corresponding to time periods of program slots for multiple programs broadcast on television. The image generating device 20 uses the acquired viewing data to generate display data (timetable image) to be referred to when creating commercials.

[0041] The acquisition unit 21 acquires the first viewing data and the second viewing data. The acquisition unit 21 has a similar configuration to the acquisition unit 11 of the first embodiment, and therefore a detailed description thereof will be omitted.

[0042] The display information generating unit 22 acquires a first viewing index included in the first viewing data and a second viewing index included in the second viewing data. The display information generating unit 22 acquires viewing indexes (first viewing index and second viewing index) of programs for a predetermined period distributed in a reference time slot corresponding to a proposed time slot. For example, the display information generating unit 22 acquires a first viewing index and a second viewing index of programs for one week. For example, the predetermined period is set to one week from Monday to Sunday. For example, if a program for an unusual time is included in the week from Monday to Sunday, or if the date and time are specified by the orderer, the predetermined period does not have to be set to one week. In this embodiment, the predetermined period is set to one week. The predetermined period may be set to less than one week or more than one week.

[0043] The display information generating unit 22 generates a timetable image including program slot data for a plurality of programs for one week using viewing indices (at least one of the first viewing index and the second viewing index) of programs for a predetermined period distributed in a reference time slot. The display information generating unit 22 generates a timetable image in which each of the program slot data for a plurality of programs is arranged in association with a preset program guide template for one week (also called layout data).

[0044] 8 is an example of a template (block copy data 250) for a one-week program guide. The block copy data 250 is an example including four time periods (time period A, time period B, time period C, and time period D). Note that the block copy data 250 may include time periods other than time periods A to D. Furthermore, the time periods A to D included in the block copy data 250 may be set to different times. Furthermore, the time periods A to D included in the block copy data 250 may be different times depending on the day.

[0045] The output unit 23 displays the timetable image generated by the display information generating unit 22 on the screen of the display device 200. For example, an operator who creates commercials at a broadcasting station or the like proceeds with creating commercials while referring to the timetable image displayed on the screen of the display device 200. For example, the screen of the display device 200 may display a timetable in a display state according to an operator's operation inputted via a terminal (not shown).

[0046] 9 is an example (timetable image 251) in which viewing indices (first viewing index / second viewing index) for reference time periods corresponding to each of a plurality of program slots included in the layout data 250 are displayed in each program slot. For example, the first viewing index (10.0) and the second viewing index (7.2) for the reference time period are displayed side by side in the program slot for time period A on Monday. For example, the first viewing index (7.9) and the second viewing index (4.5) for the reference time period are displayed in the program slot for time period B on Tuesday. Note that the display format of the timetable image 251 is merely an example and does not limit the display format of the timetable generated by the image generating device 20.

[0047] For example, the timetable image 251 may display the ratio of viewing quality to viewing rate, or the display format may be changed according to the size of the ratio of viewing quality to viewing rate. Fig. 10 is an example in which the ratio of viewing quality to viewing rate is displayed as a percentage under "viewing rate / viewing quality". Fig. 11 is an example in which a program slot with a high ratio of viewing quality to viewing rate (75% or more) is displayed in a display format different from other program slots. If the ratio of viewing quality to viewing rate is high, the viewer's attention is high. Therefore, if a program slot with a high ratio of viewing quality to viewing rate is changed as shown in Fig. 10 or Fig. 11, it becomes easier for an operator who is creating commercials while referring to the timetable image 251 to grasp program slots that are likely to be watched when commercials are inserted.

[0048] (operation) Next, the operation of the image generating device 20 of this embodiment will be described with reference to the drawings. Fig. 12 is a flowchart for explaining an example of the operation of the image generating device 20. Note that in the process according to the flowchart of Fig. 12, the image generating device 20 will be considered as the subject of the operation. Fig. 12 shows an example in which the image generating device 20 generates program slot data for each of a plurality of program slots included in the layout data, and generates a timetable image including the generated program slot data.

[0049] In FIG. 12, first, the image generating device 20 acquires viewing data for a reference time period corresponding to a proposed time period included in the layout data (step S21).

[0050] Next, the image generating device 20 generates program frame data in which the first and second viewing indexes are displayed (step S22).

[0051] Next, the image generating device 20 generates a time table image including the generated program frame data (step S23).

[0052] The image generating device 20 outputs the generated timetable image (step S24). The timetable image output from the image generating device 20 is displayed on the screen of the display device 200.

[0053] As described above, the image generating device of this embodiment includes an acquisition unit, a display information generating unit, and an output unit. The display information generating unit generates a timetable image in which a plurality of program frame images are arranged according to the layout data, which is a template of a time schedule for a proposed time period. The output unit displays the timetable image on the screen of a display device.

[0054] In one aspect of this embodiment, the display information generating unit changes the program frame image of the program to a different display format according to the ratio of the second viewing index to the first viewing index, and the output unit displays the timetable image, the display format of which has been changed according to the ratio of the second viewing index to the first viewing index, on the screen of the display device.

[0055] The image generating device of this embodiment generates a timetable image in which a plurality of program slot images are arranged according to the layout data, which is a template of the time schedule for the proposed time period. Therefore, the image generating device of this embodiment can generate a timetable image that enables accurate evaluation of the value of the commercial message inserted in the program slot.

[0056] (Third embodiment) Next, an image generating device according to a third embodiment will be described with reference to the drawings. The image generating device according to the third embodiment is different from the image generating device according to the second embodiment in that the image generating device according to the operation of the worker inputted through the terminal displays an image corresponding to the operation of the worker.

[0057] (composition) 13 is a block diagram showing an example of the configuration of an image generating device 30 according to this embodiment. The image generating device 30 includes an acquisition unit 31, a display information generating unit 32, an output unit 33, a reception unit 35, and a calculation unit 36. The output unit 33 is connected to a display device 300 having a screen. The reception unit 35 is connected to a terminal 310 to which an operation by an operator is input.

[0058] The image generating device 30 acquires viewing data including viewing indexes for reference time slots corresponding to the time slots of multiple programs broadcast on television. The image generating device 30 uses the acquired viewing data to generate display data (timetable image) to be referred to when creating a commercial. The image generating device 30 also accepts an operation of an operator inputted via a terminal 310. The image generating device 30 generates display data (created result image) relating to the creation result according to the operation of the operator. The image generating device 30 displays the timetable image and the created result image side by side on the screen of the display device 300 that can be referenced by the operator. The image generating device 30 may switch between the timetable image and the created result image according to the operation of the operator and display them on the screen of the display device 300.

[0059] The acquisition unit 31 acquires first and second viewing data, which are viewing indices of television broadcasts. The acquisition unit 31 has the same configuration as the acquisition unit 11 of the first embodiment, and therefore a detailed description thereof will be omitted.

[0060] The display information generating unit 32 acquires a first viewing index included in the first viewing data and a second viewing index included in the second viewing data. The display information generating unit 32 generates a timetable image including program slot data for a plurality of programs for one week, similar to the display information generating unit 22 of the second embodiment. The timetable image generated by the display information generating unit 32 is displayed on the screen of a display device (not shown) by the output unit 33.

[0061] The reception unit 35 receives operations of the worker input via the terminal 310. The reception unit 35 outputs information related to the received operations of the worker to the display information generation unit 32 and the calculation unit 36. The reception unit 35 outputs information indicating the program slot selected by the worker on the timetable to the display information generation unit 32. The reception unit 35 outputs the number of CMs inserted by the worker to the calculation unit 36.

[0062] The display information generating unit 32 acquires information on the operation of the worker inputted via the terminal 310 from the receiving unit 35. The display information generating unit 32 acquires information indicating a program slot selected by the worker on a timetable. The display information generating unit 32 changes the display state of the selected program slot in response to the operation of the worker. For example, when a program slot is selected by the worker and an operation is performed to insert a commercial into the selected program slot, the display information generating unit 32 displays a marker indicating that a commercial has been inserted into the program slot.

[0063] Fig. 14 is a conceptual diagram (timetable image 321) showing an example of changing a timetable image in response to an operation by an operator. In the timetable image 321, a solid diagonal line is shown in a program slot in which one unit of a commercial has been inserted in response to an operation by an operator. For example, the unit of commercials inserted in each program slot varies depending on the viewing index for each program. Note that Fig. 14 shows an example in which a solid line is displayed when a commercial has been inserted, but a different mark may also be displayed.

[0064] Calculation unit 36 ​​acquires information regarding the operation by the worker from reception unit 35. Calculation unit 36 ​​acquires the number of commercials inserted by the worker. Calculation unit 36 ​​calculates the total price (also called the net price) of the commercials according to the acquired number of inserted commercials. Calculation unit 36 ​​also calculates the total value of the viewing index of the inserted commercials. Calculation unit 36 ​​outputs the calculated number of inserted commercials, the net price, and the total value of the viewing index of the inserted commercials to display information generation unit 32.

[0065] The display information generating unit 32 acquires the number of inserted commercials, the net price, and the total of the viewing indexes of the inserted commercials from the calculation unit 36. The display information generating unit 32 generates display data (a creation result image) relating to the creation result in response to the operator's operation, using the acquired number of inserted commercials, the net price, and the total of the viewing indexes of the inserted commercials. The display information generating unit 32 generates a creation result image including the acquired number of inserted commercials, the net price, and the total of the viewing indexes of the inserted commercials.

[0066] 15 is an example of a design result image (design result image 361) generated by the display information generating unit 32. The design result image 361 includes the regular price, the number of inserted Ms, the regular price, and the total value of the viewing indexes of the inserted CMs (first viewing index, second viewing index). Note that the conditions for the viewing indexes for CMs are set in advance by contract between the ordering side and the receiving side.

[0067] In the example of FIG. 15, the conditions for the viewing index of a commercial are that the first viewing index (viewing rate) in a past reference time is 60% or more and the second viewing index (viewing quality) is 40% or more. The cost is 80,000 yen per commercial. For the first viewing index, the sum of the first viewing index (viewing rate) of the program slot into which the worker has inserted a commercial is displayed. For the second viewing index, the sum of the second viewing (viewing quality) of the program slot into which the worker has inserted a commercial is displayed. In the planning result image 361, since there are three TV commercials broadcast, the total cost is displayed as 240,000 yen. If the worker inserts TV commercials and Internet commercials into the timetable so that the viewing index displayed on the screen of the display device 300 satisfies the contract conditions, the commercial can be planned based on the contract.

[0068] (operation) Next, the operation of the image generating device 30 of this embodiment will be described with reference to the drawings. Fig. 16 is a flowchart for explaining an example of the operation of the image generating device 30 to display a design result image on the screen of the display device 300. Note that in the process according to the flowchart of Fig. 16, the image generating device 30 will be considered as the subject of the operation. Fig. 16 shows an example in which the image generating device 30 changes the display state of a time table in response to the insertion of a program slot, and generates a design result image in response to the insertion of a commercial.

[0069] In FIG. 16, first, the image generating device 30 accepts a selection of a program slot in response to an operation by an operator (step S31).

[0070] Next, the image generating device 30 displays diagonal lines on the time table to indicate the insertion of a commercial (step S32).

[0071] The image generating device 30 generates a design result image corresponding to the insertion of the commercial (step S33).

[0072] The image generating device 30 displays the generated design result image on the screen of the display device 300 (step S34).

[0073] As described above, the image generating device of this embodiment includes an acquisition unit, a display information generating unit, an output unit, a reception unit, and a calculation unit. The reception unit receives the insertion of a commercial message into a program slot included in a timetable image. The display information generating unit generates a timetable image in which a mark (e.g., a diagonal line) is inserted into the program slot into which the commercial message has been inserted. The output unit displays the timetable image with the mark inserted on the screen of a display device.

[0074] The image generating device of this embodiment displays on the screen of the display device a timetable image in which a marker is inserted in the program slot in which the commercial message is inserted. Therefore, the image generating device of this embodiment makes it easy to intuitively understand in which program slot the commercial message is inserted.

[0075] In one aspect of this embodiment, the image generating device includes a calculation unit in addition to the reception unit. The reception unit acquires inquiry data including contract details regarding the distribution of commercial messages. The calculation unit calculates an amount according to the inserted commercial message. The display information generating unit generates a contract information image including the contract details included in the inquiry data, and a draft result image including an amount according to the inserted commercial message. The output unit displays at least one of the timetable image, the contract information image, and the draft result image side by side on the screen of the display device.

[0076] The image generating device of this aspect displays on a display device a contract information image including the contract details and a drafting result image including the amount according to the inserted commercial message. Therefore, the image generating device of this aspect can realize accurate drafting work in accordance with the contract conditions regarding the broadcasting of commercial messages.

[0077] (Fourth embodiment) Next, an image generation system according to a fourth embodiment will be described with reference to the drawings. The image generation device of this embodiment is different from the image generation devices of the first to third embodiments in that the image generation device of this embodiment generates display data corresponding to inquiry data including contract conditions concluded between an ordering side and an order receiving side.

[0078] (composition) FIG. 17 is a conceptual diagram showing an example of the configuration of an image generation system 4 according to this embodiment. The image generation system 4 includes an image generation device 40, a display device 400, a terminal 410, and a database group 420. The image generation device 40 is connected to the display device 400 having a screen. The image generation device 40 is also connected to the terminal 410 to which an operation by an operator is input. The image generation device 40 is also connected to a database group 420 including a plurality of databases. The database group 420 includes a first database 421, a second database 422, a third database 423, and a fourth database 424. In FIG. 15, the database is expressed as DB (DB: DataBase).

[0079] The image generating device 40 acquires viewing data (first viewing data 411, second viewing data 412) including viewing indices for reference time periods corresponding to the time slots of multiple programs broadcast on television. The image generating device 40 uses the acquired viewing data to generate display data (timetable image) to be referenced when creating commercials. The image generating device 40 also accepts operations by an operator inputted via a terminal 410. The image generating device 40 generates display data (creation result image) relating to the creation result in accordance with the operator's operations.

[0080] Furthermore, the image generating device 40 acquires data (inquiry data 413) related to a contract concluded between the ordering side and the receiving side. The image generating device 40 generates display data (contract information image) related to the inquiry data 413. The image generating device 40 displays a timetable image, a draft result image, and a contract information image side by side on the screen of the display device 400 which can be referenced by the worker. The image generating device 40 may switch between the timetable image, the draft result image, and the contract information image and display them on the screen of the display device 400 in response to the operation of the worker.

[0081] The first database 421 stores viewing indexes (first viewing index, second viewing index) for the reference time slot. The second database 422 stores the layout data for the proposed time slot. The third database 423 stores information on empty commercial slots in the proposed time slot (also called empty slot data). The empty slot data stored in the third database 423 may be the number / time of commercials that can be inserted into each program slot, or the total number / total time of commercials that can be inserted in the proposed time slot. The fourth database 424 stores inquiry data for the proposed time slot.

[0082] 18 is a block diagram showing an example of the configuration of image generating device 40. Image generating device 40 includes an acquisition unit 41, a display information generating unit 42, an output unit 43, a reception unit 45, and a calculation unit 46. The output unit 43 is connected to a display device 400 having a screen. The reception unit 45 is connected to a terminal 410 to which an operation by an operator is input. In the following description, the reference symbols of the first viewing data 411, the second viewing data 412, and the inquiry data 413 will be omitted.

[0083] The acquisition unit 41 acquires first and second viewing data, which are viewing indices of television broadcasting, and inquiry data including the contents of a contract concluded between an ordering party and an order-receiving party. The inquiry data includes information regarding a contract concluded between the ordering party and the order-receiving party. For example, the inquiry data includes the identification number of the contract, the name of the ordering party, the contract amount, the conditions of the viewing indices, the reference time period, the contract period, etc. For example, the inquiry data is transmitted from the ordering party via the Internet in accordance with comprehensive contract conditions set in advance. The inquiry data may be input by an operator via the terminal 410.

[0084] The acquisition unit 41 is also connected to a plurality of databases (first database 421, second database 422, third database 423, fourth database 424) constituting the database group 420. When the acquisition unit 41 acquires the first viewing data and the second viewing data, it stores the data in the first database 421. When the number of commercials that can be inserted into each program slot is changed, the acquisition unit 41 updates the third database 423 in response to the change. When the acquisition unit 41 acquires inquiry data, it stores the inquiry data in the fourth database 424. In response to an instruction from the display information generation unit 42, acquisition of a calculation result from the calculation unit 46, etc., the acquisition unit 41 acquires one of the plurality of databases, the first viewing data, the second viewing data, the number of commercials that can be inserted into each program slot, layout data, etc.

[0085] The display information generating unit 42 acquires a first viewing index included in the first viewing data and a second viewing index included in the second viewing data. The display information generating unit 42 generates a timetable image including program slot data for a plurality of programs for one week, similar to the display information generating unit 22 of the second embodiment. The timetable image generated by the display information generating unit 42 is displayed on the screen of a display device (not shown) by the output unit 43.

[0086] The reception unit 45 receives an operation of the worker inputted via the terminal 410. The reception unit 45 outputs information related to the received operation of the worker to the display information generation unit 42 and the calculation unit 46. The reception unit 45 outputs information indicating the program slot selected by the worker on the timetable to the display information generation unit 42. The reception unit 45 outputs the number of CMs inserted by the worker to the calculation unit 46. The reception unit 45 also acquires a screen switching instruction inputted via the terminal 410. The details of the screen switching of the display device 400 in response to the screen switching instruction will be described later.

[0087] The calculation unit 46 acquires information on the operation by the operator from the reception unit 45. The calculation unit 46 acquires the number of commercials inserted by the operator. The calculation unit 46 calculates the number of commercials that can be inserted into each program slot by subtracting the number of commercials newly inserted in response to the operation by the operator from the number of commercials that can be inserted into each program slot stored in the third database 423. The calculation unit 46 outputs an instruction to the acquisition unit 41 to update the number stored in the third database 423 with the calculated number. Furthermore, the calculation unit 46 calculates the total price (also called the net price) of the inserted commercials according to the acquired number of inserted commercials. The calculation unit 46 outputs the calculated number of commercials to be inserted, the number of commercials that can be inserted into each program slot, and the net price to the display information generation unit 42.

[0088] The display information generating unit 42 acquires information on the operation of the worker inputted via the terminal 410 from the receiving unit 45. The display information generating unit 42 acquires information indicating the program slot selected by the worker on the timetable. The display information generating unit 42 changes the display state of the selected program slot in response to the operation of the worker. For example, when the worker performs an operation to select a certain program slot, the display information generating unit 42 changes the display state of that program slot to one indicating that a commercial has been inserted.

[0089] Furthermore, the display information generating unit 42 acquires a screen switching instruction related to switching of the screen display of the display device 400. For example, the display information generating unit 42 acquires the screen switching instruction inputted via a graphical user interface (hereinafter, GUI: Graphical User Interface) displayed on the screen of the display device 400. The display information generating unit 42 switches the screen display of the display device 400 in response to the screen switching instruction.

[0090] FIG. 19 is a conceptual diagram showing an example of a display area of ​​a GUI to be displayed on the screen of the display device 400. In the example of FIG. 19, a first display area 401, a second display area 402, and a third display area 403 are assigned to the screen of the display device 400. Although not shown in FIG. 19, a timetable image, a contract information image, and a drafting result image are displayed in each of the first display area 401, the second display area 402, and the third display area 403. For example, the first display area 401 displays display data such as the timetable image 321 in FIG. 14. For example, the third display area 403 displays display data such as the drafting result image 361 in FIG. 15. The display data displayed in the second display area 402 will be described later.

[0091] 20 is a conceptual diagram showing an example of a timetable image (timetable image 451) displayed in the first display area 401 of the display device 400. The timetable image 451 is a GUI that accepts the insertion of commercials into program slots, the time unit of the commercials to be inserted, switching of the viewing index displayed in each program slot, and the determination of the planning results.

[0092] The timetable image 451 includes a timetable 4511, a combo box 4512, a tag 4513, and a button 4514. The timetable 4511 is a table in which program slots including the viewing index of the reference time slot corresponding to the proposed time slot are arranged according to the layout data. The timetable 4511 is similar to the timetable image 321 (FIG. 14) of the third embodiment. The combo box 4512 is a box in which the time unit of the CM inserted in each program slot of the timetable 4511 is set. In the example of FIG. 20, the time unit of the CM is 15 seconds. For example, when the numerical value displayed in the text box of the combo box 4512 is changed, the time unit of the CM is switched. The tag 4513 is a tag for changing the attribute of the viewer from which the viewing index displayed in the timetable 4511 is acquired. The tag 4513 includes tags of viewer attributes such as M1 to M3, F1 to F3, C, and T. For example, the viewer attribute is the attribute of any of the viewers who belong to the household in which the television is installed (for example, the head of the household). Button 4514 is a button for accepting the decision on the design result.

[0093] Fig. 21 is an example in which a tag (F1) for women in the age group of 20 to 34 (F1 demographic) is selected from tags 4513. When any tag is selected from tags 4513 as in Fig. 21, the viewing index of viewers with the attribute of the selected tag is displayed in each program slot in timetable 4511.

[0094] Fig. 22 is an example of displaying the number of commercials that can be inserted into each program slot in the proposed time period. For example, if you right-click with the pointer on timetable 4511, the number of commercials that can be inserted into each program slot in timetable 4511 is displayed, as shown in Fig. 20. The display format for each program slot is changed depending on the ratio of audience quality to audience rating. Note that it is not necessary to change the display format for each program slot depending on the ratio of audience quality to audience rating.

[0095] Fig. 23 is an example of a contract information image (contract information image 432) displayed in the second display area 402. The contract information image 432 includes items such as a contract identification number (contract code), the name of the ordering party (advertiser), the contract amount, the conditions of the viewing index (contract seconds, target value of the first viewing index, target value of the second viewing index), the number of the reference time slot (reference number), and the contract target period. Usually, the contract information image 432 is based on the contract information included in the inquiry data and is not changed by operations on the screen. Note that the contract information image 432 in Fig. 23 is an example, and may include the above-mentioned items, or any of the above-mentioned items may be omitted.

[0096] In FIG. 23, the contract code is an identification number of the contract decided between the ordering party (advertiser) and the receiving party. A unique number is assigned to the contract code for each contract. The contract code may be different between the ordering party and the receiving party as long as it can identify each contract. The advertiser is the name of the ordering party (advertiser) of the contract. The contract amount is an amount according to the number of commercials to be distributed based on the contract decided between the ordering party and the receiving party. Usually, the contract amount is an amount obtained by multiplying an amount according to the number of commercials by a rate set for each contract. The contract number of seconds is the broadcast time of one commercial. The first viewing index is a target value of the total value of the viewer ratings of the program slots in the reference time slots corresponding to the program slots in which commercials are inserted in the program slots to be produced. The first viewing index is a target value of the total value of the viewer quality of the program slots in the reference time slots corresponding to the program slots in which commercials are inserted in the program slots to be produced. The reference number indicates the identification number of the week of the reference time slot. For example, if the reference time period is the 20th week of 2019, the reference number is "1920", which is a combination of the last two digits of 2019, "19", and "20", which indicates the week of the year. The contract target period is the period to be drafted in the contract corresponding to the inquiry data. In this embodiment, the contract target period is one week, but the start point, end point, and duration of the contract target period can be set arbitrarily.

[0097] As described above, the image generating device of this embodiment includes an acquisition unit, a display information generating unit, an output unit, a reception unit, and a calculation unit. The display information generating unit generates a timetable image including a plurality of tags for displaying a first viewing index and a second viewing index for each attribute of a viewer. The reception unit receives a selection of one of the plurality of tags. The display information generating unit generates a timetable image including a first viewing index and a second viewing index for a viewer having an attribute corresponding to the selected tag. The output unit displays the timetable image including the first viewing index and the second viewing index for the attribute corresponding to the selected tag on a screen of a display device.

[0098] In this embodiment, a viewing index according to the attributes of the viewer is displayed on the screen of the display device. Therefore, according to this embodiment, it becomes easier to select a program slot into which a commercial message is inserted according to the attributes of the target viewer. For example, if a commercial message for a target product is inserted in a program slot that is highly likely to be viewed by the target demographic of the target product, the advertising effect of the target product will be increased.

[0099] In one aspect of this embodiment, the calculation unit calculates the number of commercial messages that can be inserted into a proposed time slot for each program slot. The display information generation unit generates a time table image including the number of commercial messages that can be inserted into each program slot. The output unit displays the time table image including the number of commercial messages that can be inserted into each program slot on a screen of a display device.

[0100] In this embodiment, the number of commercial messages that can be inserted for each program slot is displayed on the screen of the display device, making it easier to proceed with the planning work while keeping in mind the remaining slots for commercial messages.

[0101] In one aspect of this embodiment, the reception unit acquires inquiry data including contract details regarding the distribution of a commercial message. The calculation unit calculates an amount according to the inserted commercial message. The display information generation unit generates a contract information image including the contract details included in the inquiry data and a draft result image including an amount according to the inserted commercial message. The output unit displays at least one of the timetable image, the contract information image, and the draft result image side by side on the screen of the display device.

[0102] In this embodiment, the contract information image and the drafting result image are displayed on the screen of the display device, making it easier to proceed with the drafting work while referring to the contract information and the drafting result.

[0103] Fifth embodiment Next, an example of an image generating device according to a fifth embodiment will be described with reference to the drawings. The image generating device of this embodiment has a simplified configuration of the image generating devices of the first to fourth embodiments.

[0104] 25 is a block diagram showing an example of the configuration of an image generating device 50 of this embodiment. The image generating device 50 includes a display information generating section 52 and an output section 53.

[0105] The display information generating unit 52 generates a program frame image including a first viewing index and a second viewing index. The first viewing index indicates the degree to which a program broadcast in a program frame in a reference time slot corresponding to a time slot for which a commercial message is planned to be created is viewed. The second viewing index indicates a measure of the viewing quality of the program broadcast in the reference time slot. The output unit 53 displays the program frame image generated by the display information generating unit 52 on the screen of a display device.

[0106] As described above, the image generating device of this embodiment includes a display information generating unit and an output unit. The display information generating unit generates a program frame image including a first viewing index and a second viewing index. The first viewing index indicates the degree to which a program broadcast in a program frame in a reference time slot corresponding to a time slot for which a commercial message is planned to be created is viewed. The second viewing index indicates a measure of the viewing quality of the program broadcast in the reference time slot. The output unit displays the program frame image generated by the display information generating unit on the screen of a display device.

[0107] The image generating device of this embodiment generates a program frame image including a first viewing index and a second viewing index, and therefore, according to the image generating device of this embodiment, it is possible to generate an image that enables accurate evaluation of the value of a commercial message inserted in a program frame.

[0108] (Hardware) Here, a hardware configuration for executing the processing of the image generating device according to each embodiment of the present invention will be described by taking as an example an information processing device 90 in Fig. 25. Note that the information processing device 90 in Fig. 25 is an example of a configuration for executing the processing of the image generating device according to each embodiment, and does not limit the scope of the present invention.

[0109] As shown in Fig. 25, an information processing device 90 includes a processor 91, a main storage device 92, an auxiliary storage device 93, an input / output interface 95, a communication interface 96, and a drive device 97. In Fig. 25, the interface is abbreviated as I / F (Interface). The processor 91, the main storage device 92, the auxiliary storage device 93, the input / output interface 95, the communication interface 96, and the drive device 97 are connected to each other via a bus 98 so as to be able to communicate data with each other. In addition, the processor 91, the main storage device 92, the auxiliary storage device 93, and the input / output interface 95 are connected to a network such as the Internet or an intranet via the communication interface 96. Fig. 25 also shows a recording medium 99 on which data can be recorded.

[0110] The processor 91 loads a program stored in an auxiliary storage device 93 or the like into a main storage device 92, and executes the loaded program. In this embodiment, a software program installed in the information processing device 90 may be used. The processor 91 executes processing by the image generating device according to this embodiment.

[0111] The main storage device 92 has an area in which a program is loaded. The main storage device 92 may be a volatile memory such as a dynamic random access memory (DRAM). A non-volatile memory such as a magnetoresistive random access memory (MRAM) may also be configured or added as the main storage device 92.

[0112] The auxiliary storage device 93 stores various data. The auxiliary storage device 93 is configured with a local disk such as a hard disk or a flash memory. Note that it is also possible to configure the main storage device 92 to store various data, and omit the auxiliary storage device 93.

[0113] The input / output interface 95 is an interface for connecting the information processing device 90 to peripheral devices. The communication interface 96 is an interface for connecting to an external system or device through a network such as the Internet or an intranet based on standards and specifications. The input / output interface 95 and the communication interface 96 may be a common interface for connecting to an external device.

[0114] The information processing device 90 may be configured to be connected to input devices such as a keyboard, a mouse, and a touch panel, as necessary. These input devices are used to input information and settings. When a touch panel is used as the input device, the display screen of the display device may be configured to also function as an interface for the input device. Data communication between the processor 91 and the input devices may be mediated by an input / output interface 95.

[0115] The information processing device 90 may be equipped with a display device for displaying information. When the display device is equipped, the information processing device 90 is preferably equipped with a display control device (not shown) for controlling the display of the display device. The display device may be connected to the information processing device 90 via the input / output interface 95.

[0116] The drive device 97 is connected to the bus 98. The drive device 97 mediates between the processor 91 and a recording medium 99 (program recording medium) for reading data and programs from the recording medium 99, writing the processing results of the information processing device 90 to the recording medium 99, and the like. If the recording medium 99 is not used, the drive device 97 may be omitted.

[0117] The recording medium 99 can be realized by, for example, an optical recording medium such as a CD (Compact Disc) or a DVD (Digital Versatile Disc). The recording medium 99 may also be realized by a semiconductor recording medium such as a USB (Universal Serial Bus) memory or an SD (Secure Digital) card, a magnetic recording medium such as a flexible disk, or other recording medium. When a program executed by the processor is recorded on the recording medium 99, the recording medium 99 corresponds to a program recording medium.

[0118] The above is an example of a hardware configuration for enabling the image generating device according to each embodiment of the present invention. Note that the hardware configuration in FIG. 25 is an example of a hardware configuration for executing the arithmetic processing of the image generating device according to each embodiment, and does not limit the scope of the present invention. In addition, a program for causing a computer to execute processing related to the image generating device according to each embodiment is also included in the scope of the present invention. Furthermore, a program recording medium on which the program according to each embodiment is recorded is also included in the scope of the present invention.

[0119] The components of the image generating device of each embodiment can be combined in any manner, and the components of the image generating device of each embodiment may be realized by software or by a circuit.

[0120] Although the present invention has been described above with reference to the embodiments, the present invention is not limited to the above-mentioned embodiments. Various modifications that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.

[0121] This application claims priority based on Japanese Patent Application No. 2020-067239, filed on April 3, 2020, the disclosure of which is incorporated herein in its entirety. [Explanation of symbols]

[0122] 4. Image Generation System 10, 20, 30, 40, 50 Image generating device 11, 21, 31, 41 Acquisition section 12, 22, 32, 42, 52 Display information generation section 13, 23, 33, 43 Output section 35, 45 Reception 36, 46 Calculation section 100, 200, 300, 400 display devices 310, 410 terminals 420 Databases 421 Database No. 1 422 Database No. 2 423 Third Database 424 Database No. 4

Claims

1. An acquisition means for acquiring the audience rating of a program broadcast in a program slot in a reference time slot, which is the same time slot in the past as the proposed time slot in which the program for which a commercial message is to be produced is broadcast, and the audience quality of the program broadcast in the reference time slot; a display information generating means for generating a program frame image in which the audience rating and the audience quality are displayed for each of the plurality of program frames; an output means for displaying the program frame image generated by the display information generating means on a screen of a display device, The display information generating means generating a timetable image in which the program frame image corresponding to each of a plurality of time periods is assigned to each of a plurality of time periods included in the layout data which is a time schedule for one week that is preset; The output means includes: Displaying the timetable image on the screen of the display device; An image generating device in which the viewing quality is a numerical value corresponding to at least one of a degree of stay indicating the percentage of viewers who stayed in front of the television where the program was broadcast, and a degree of attention indicating the percentage of viewers who were watching the program intently among those who stayed in front of the television where the program was broadcast.

2. The display information generating means changing the program frame image of the program to a different display format according to the magnitude of a value obtained by dividing the numerical value of the audience rating by the numerical value of the audience quality; The output means includes:

2. The image generating device according to claim 1, wherein the timetable image whose display format has been changed is displayed on a screen of the display device.

3. a reception means for receiving an insertion of the commercial message into the program time slot included in the timetable image, The display information generating means adding a mark indicating that the commercial message has been inserted to the program frame in which the commercial message has been inserted in the time table image; The output means includes:

3. The image generating device according to claim 1, wherein the timetable image to which the marker has been added is displayed on a screen of the display device.

4. The display information generating means adding a plurality of tags to the timetable image, the tags receiving selections of the viewing ratings and the viewing qualities for each attribute of the viewers; The output means includes: displaying the timetable image to which the tags have been added on a screen of the display device; The receiving means is accepting a selection of one of the plurality of tags in response to an operation on one of the plurality of tags included in the timetable image displayed on the screen of the display device; The display information generating means generating the timetable image to which the viewing rate and the viewing quality for viewers having the attribute corresponding to the selected tag have been added; The output means includes:

4. The image generating device according to claim 3, wherein the generated timetable image is displayed on a screen of the display device.

5. a calculation means for calculating the number of commercial messages that can be inserted for each program slot, The receiving means is accepting the number of commercial messages to be inserted during the proposed time slot; The calculation means is calculating the number of commercial messages that can be inserted into the proposed time slot by subtracting the number of commercial messages to be inserted into the proposed time slot accepted by the accepting means from the number of commercial messages that can be inserted into the proposed time slot that is preset; The display information generating means generating the timetable image in which the calculated number of commercial messages that can be inserted into the proposed time slot is added to the proposed time slot; The output means includes:

5. The image generating device according to claim 3, wherein the generated timetable image is displayed on a screen of the display device.

6. The receiving means is acquiring inquiry data including a contract amount according to the number of commercial messages as contract contents regarding the distribution of the commercial messages; The calculation means is Calculating the contract amount according to the number of the inserted commercial messages; The display information generating means generating a contract information image including the contract contents included in the inquiry data and a draft result image including the contract amount according to the number of inserted commercial messages; 6. The image generating device according to claim 5, wherein an image including at least one of the timetable image, the contract information image, and the drafting result image is displayed on a screen of the display device.

7. The computer Obtaining the audience rating of a program broadcast in a reference time slot, which is the same time slot in the past as the proposed time slot in which the program for which the commercial message is to be produced is broadcast, and the audience quality of the program broadcast in the reference time slot; generating a program frame image in which the audience rating and the audience quality are displayed for each of the plurality of program frames; Displaying the generated program frame image on a screen of a display device; In the generation, generating a timetable image in which the program frame image corresponding to each of a plurality of time periods is assigned to each of a plurality of time periods included in the layout data which is a time schedule for one week that is preset; In the above display, Displaying the timetable image on the screen of the display device; In this image display method, the viewing quality is a numerical value corresponding to at least one of a degree of stay indicating the proportion of viewers who stayed in front of the television where the program was broadcast, and a degree of attention indicating the proportion of viewers who were watching the program intently among the viewers who stayed in front of the television where the program was broadcast.

8. A process of acquiring the viewer ratings of programs broadcast in a program slot in a reference time slot, which is the same time slot in the past as the proposed time slot in which the program for which the commercial message is to be produced is broadcast, and the viewer quality of the program broadcast in the reference time slot; A process of generating a program frame image in which the audience rating and the audience quality are displayed for each of a plurality of the program frames; A process of displaying the generated program frame image on a screen of a display device; In the generating process, a process of generating a timetable image in which the program frame image corresponding to each of a plurality of time periods is assigned to each of a plurality of time periods included in the layout data which is a time schedule for one week set in advance; and causing the computer to execute a process of displaying the timetable image on a screen of the display device in the process of displaying the timetable image. The program in which the viewing quality is a numerical value corresponding to at least one of a degree of stay indicating the proportion of viewers who stayed in front of the television where the program was broadcast, and a degree of attention indicating the proportion of viewers who were watching the program attentively among the viewers who stayed in front of the television where the program was broadcast.

Images